Kyle Forgeard Breaks Silence on SteveWillDoIt Controversy, NELK, & The Truth About Happy Dad

Katso Abu Vanha Lampu, jos vähän pyyhin siitä pölyä. *sä* Ooooooh! No niin, mä lampun henki, ja saat sä jos et tiedet, mitä sä oravaksista pahtuu. Sulla on kolme toivomusta, ikä sä aatoi valisää toivomuksia. Mitä laitetaan? Kulho, musikka! Ja sitä uutta valiöjukurtti luonnonmakeaa, jonka maki osan hedelmien sokereista. Kulho, musikka! Valiöjukurtti luonnonmakeaa! Koi teem! Arjen klassikka valiöjukurtti luonnonmakeaa. Nelkkoi saa, että. partien. pankse. trabuiin ja voisi olla, että olet saavat vahvasti, että se on pitänyt, että nelkkoi videon pitänyt. Katsotaan, että on tietyllä mietitään pelätään. Es teeny hösoftäräishistä buscaikoillia, kiinnokas k Härkoisem compromisedutunut - outlets符 Battlefield sellettuin sellaisia. Minä parempa Michael Jacksonação pysylläЛäärä. Lekko internalivien oli joutukamme joita oikeukseon? Palaukin! Helämme näitä klara. Käyl er Possukaan Oscar gingerota sam και mä pantών mitä, inti va ever touchyydögarhymmo Sanden Skeban ei mora quertaan tai hyvä excitede joutun distractingylaju hofi on tullut hienoa. Tämä on hienoa, että joten on hienoa. Tämä on hienoa, että joten on tullut hienoa. Tämä on hienoa, että joten on hienoa, että joten on hienoa. Kyle, Thank you so much for coming on the iced coffee hour podcast. We really appreciate you guys. Thank you. First of all, we have to apologize because of Andrew Schultt. Oh my god. We had a start all that show. We had John Schultt. No idea. On the podcast. I asked him a simple question. An innocent question, you ever filmed an episode and not posted it? He said, "Yes." With Andrew Schultt, he explained why. Apparently, him and Steini were just going at it. At each other's throat, it's the entire episode. We posted that short. It blew up millions of years. It blew up. Yeah, it's the comic. It blew up the comedy. You got this audience. It was all accommodating. The likes on these posts. Were you guys surprised that that one? That one? That out of all the things. Yeah. I just dropped the lot of gems and that was the one that. Yeah. That was the whole. So you guys started that whole situation? Yeah. I guess so. Technically, John started it. We just fan the flames a little bit. Yeah. No, that was an interesting situation. I mean, when we did it, it was definitely awkward. But it was weird. If I can remember too, I'm pretty sure, like, Schultt was the one that hit me. Because me and him and John were in a group chat. And Schultt was the one that's like, "Yo, I don't think we should drop that." So I was like, "Are you sure?" I thought it was funny. Because if you guys see my reaction to it too, I'm just like, "Bro, it's a. I don't think you're as that big of a deal." I'm just sitting there. I'm laughing. I thought it was funny. So I was like, "Why not? Let's just drop it." And he's like, "No. I think we should redo it. We could do it better." And then when you guys drop that clip, Schultt just goes online and says, "Release the pod." He said that instead of hitting me and John in the chat and being like, "Yo, boys, this is funny now. I like this narrative. Why don't we just drop the episode?" He kind of tried to flip the script on me and say, "Yo, they're holding the pod out." And I was like, "Dude, I don't give a f***. Let's just drop it." It's good marketing, though. Yeah. I think it's so funny. I feel like people judge these pods so much. It's a conversation, you know? I thought it was funny, but. It's true. If Graham and I have one slight disagreement on everyone thinks that we're just constantly hating each other. Right? No, we're just having a conversation. It's just what boys do. But we played out for the camera sometimes. Like, I'd rather find yourself doing that in a pod too. I think it's so weird how all the negative only goes viral too. Like I even notice us with pods. It's like, "Diver feel like you have to force yourself to kind of say something negative about someone." Not like. Not always do better than being pods. That's what I'm saying. Yeah, yeah. Like, that's what's weird about it. Like, when John comes on that pod of everything he says, it's only just the negative. That goes. Yeah. It's a weird state of the internet right now. So you got to tell us how many podcasts do you film and not post? I don't. Not many, bro. Is there any other parts that we could get a clip from where people are going to be like, "Release the pod." Trying to think. You filmed one with Kamalana, it just didn't go out. No. We were going to drop that. You guys know we dropped any pod. Yeah. We've had some bad people on. No, I don't think so, really. I mean, we'll do internal pods and they'll just be kind of like boring and we won't drop them, but no, nothing that we've really held back like that. For me, I don't really care. I'll just drop it. Like, yeah. That's good. Yeah. So it seems like you wear quite a lot of hats. You're an entertainer, entrepreneur, marketer. What do you think you resonate with the most? I like all aspects of the business side of stuff, too, you know? I think wearing the being able to wear the different hats is what constantly makes stuff entertaining and fun. Like I get to be on camera and do the content side of stuff and that's fun, but then I get to flip that script and put on a different hat and like, you know, talk business with John and like talk about the business of happy dad and the strategy through that. I don't know if I could choose one specific aspect. Like I love being able to, yes, switch hats and do them all honestly. I do enjoy the business side of things, too. Yeah. I think you do the business side of things phenomenally. Like there are many other people with the same amount of subscribers that you have, the same amount of views, the same fan base, the same audience, but you guys have consistently been able to spin up businesses that end up being massive, wildly profitable and extremely viral. So I'm curious how many people do you have working on your businesses right now? I mean, I happy to add a lonely of 120 employees between the U.S. and Canada. See that's insane. It's insane. Happy dad is insane. And then at NELK, NELK's mostly like a content operation now. So we probably have around 22 employees full time. So we got like five videographers. We got Gabe, our assistant Brett, who's another assistant to people that just help out with socials, stuff like that. Yeah. So probably all your 150 employees. That's amazing. I remember when I saw your videos from the very beginning and then I saw the phase where you guys were like outparding and drinking and like hosting these massive events. And I'm thinking behind the scenes, I'm like, you guys are really smart with the branding and with the way you position yourself. And even though some people see you as like the party dude, I'm like, dude, this business is massive. Well, we did party for sure. Yeah. The only thing that's different now is I'm 31 years old. So I don't know if you guys have ever partied. How old do you guys now? I'm 35. 35. Yeah, I mean, dude, I can't party like I could when I was 21, right? I get hungover like, she was like, I'm a kid. How many drinks does it take to get hungover? I mean, when we party, we party for sure. Like if tonight's gonna be a celebration because we just did our 100 miles, we got UFC. So I honestly, I haven't even had a happy dad since like December. What are you doing, man? You got one on the table right here. Yeah. We mind already cracked. We bought these specifically for you. Yeah, yeah, yeah. This is my first one since my training. It's been like 50 days, bro. I don't have a happy dad. Well, I asked you if you wanted a happy dad. He doesn't like the drink. I get so messed up if I drink. If I had more than one drink in a night, I feel the next day. And then I think you get over, yeah, I mean, when I was 21 to 26, I didn't even know what a hangover was too. And that's like probably that magical air of knock-touch that we're talking about where we talk about it all the time, like even me, Steve, like Jesse too. We talk about it where it's like, we would be on a trip and we'd kind of, we were always trying to be a little health conscious, believe it or not, like trying to be in the gym and stuff. And so we'd be like, we'd be in Europe or something and be like, yo, we're not going to drink today. Like, we're going to try to just like, you know, let's get our content. But we'd be sober and we just try to get something, like we try to get something and we wouldn't get anything. And then we just start cranking a couple drinks. Next thing, you know, magic just starts happening. And it's not magic though. It's business. It's like, that's what I mean. So drinking became productive for us. And that would happen time and time again where it'd be like, bro, if we start drinking, we just get content, which obviously is not really probably good for the mental health. But that's kind of just what knelt was always like, partying, pranks and like maybe traveling, boys being boys. I feel like those were the three recipes of like what made a knelt video great. So what's the worst thing that's come from all the drinking? There's some crazy Steve stories for sure. Oh. No, not like, I think that's what it's all said and done. You know what I mean? But no, nothing like, nothing too crazy. Yeah. Well, since we're mostly like a business finance entrepreneur, it's a hot cast. What I'm curious about is the fact that drinking was like such an important part of your business. You consider yourself, you know, an entertainer, an operator, an executive. I feel like you're just a really solid entrepreneur slash visionary. I'm curious who comes up with all of the different ideas because it's not just like full send or it's not just like Kyle or Nelke. It's like you guys have happy dad who came up with happy dad. So I mean, we could get into the story of that. But yeah, actually my first ever employee manager drew manager drew if you guys know him. I've known him since sixth grade. He grew up on my street. So he was like our first ever me and Jesse hired him. When we were working out of my basement. And at that time, we were drinking coronas. And corona was typically a drink for like older people. You didn't see like for at kids drinking coronas. We were drinking coronas and we started saying it's ronases. And we started saying it in videos. And then, you know, saying it in videos, saying it in videos. And then we would start to pull up to frats in our videos. And I pull up and they'll have coronas ready for us. And they're like giving us coronas and I was like, damn, like this is crazy because I always seen my dad and my mom drinking coronas, not like frat kids. And then we did a merch drop. And we sold no lie 24 or like 22,000 units of ronases and shirts. Just like we had two skews white and blue, 22,024 hours. What's the gross revenue of something like that? That's got to be like, I mean maybe the shirts were like 29.99. It's about $5 million. Yeah. And then profits probably like all said and done maybe like 40% with like all said and done. Did corona not sue you over that? No, so we wanted to get a deal with corona. So we're like, yo, like we tried to reach out to corona. Different people were trying to reach out. Now that I'm in the alcohol industry, I understand why they couldn't touch us because we're chugging beers in public. We're drinking in stores with target uniforms on. So there's so many rules in the alcohol industry with like marketing that you like can't break. So now that I'm in it, I understand why they couldn't touch us. But it worked as a blessing in disguise because different companies would approach us and say like, hey, take 10% of our alcohol company or here's X amount of cash to like promote our company. But bro, when I saw the influence that we had with alcohol, like I saw it with my own eyes. And I was like, dude, I think this is a billion dollar play. And you came up with the idea of happy that I came up with the idea of launching our own alcohol for sure. So I had met John at a dinner. He's told the story, but he was with Justin Bieber who I was obviously looked up to my whole life. Like, you know, growing up in somewhere. He's my age too. He grew up in Canada. Bieber was a fan of ours. He's, we've done like hockey pranks and stuff too. So I'm sure he liked that. But I met him with Bieber and then me and John and Sam got a dinner and we chopped it up. And they basically said like, yo, how can we help you? Like we want to help out in some way. And I was like, listen, I want to start an alcohol company if you guys want to project manage it because I know I don't want to do the business side of it. I don't want to do the, the cans and the shipping and any of the logistical like Sam ERCO is an absolute killer. I don't want to know anything about that. I want to stick to the marketing, the strategy and the branding, you know. So they said, yeah, we're down. So we kind of teamed up and we came up with the name happy dad. We kind of just put in a group chat. We're like, everyone spit out names. Winning names going to get like 5K and someone came up with the name happy dad and we all loved it. And then once we came up with this logo. I like that. We wanted to go for a beer vibe on a seltzer because all the seltzers were, it was all women drinking them, right? Like, there was the skinny cans too. So we wanted to go for like a retro beer vibe on a seltzer and we wanted to go after the male demographic. So right when we saw this like retro logo, we just fell in love with it. What was the second name you almost went with? Well, originally we're always debating like people were telling us to like, oh, why don't you call it full-send seltzer or like Nelke seltzer. Like what's happy dad? Like why happy dad? But if you look at any of the brands that have sold or like exited, which could be a potential play for us too, right, is to exit, you want the brand to be bigger than Nelke or full-send, right? I think you kind of, you box yourself in if we were to call it like obviously a Nelke seltzer, right? Happy dad, we wanted to use our existing platform to promote it. But obviously we wanted to be bigger than us, right? Like look at Casemigo's by George Clooney or something, right? A lot of people all tell, I'll be like, yeah, you know, like Casemigo's like George Clooney started that and like sold it and they're like really? And like that's the goal with happy dad too with me. Like the more, sometimes I'll see people in the gym now and they'll be wearing a happy dad hat. And I'll go over to them and try to like make eye contact with them and they're like, they like grill me. They don't even know who I am. But I take that as a compliment because I'm like, that's true. This is really working because if this is ever going to sell or exit or become, you know super, super, super profitable, it's not, it's got to be way bigger than no. And I think that's a mistake. A lot of other influencers are making with their products is they're just too much of the face of it if that makes sense. If they go away, the product goes away. Yeah. So isn't it, isn't it a good idea for you not to wear the happy dad hat? I just love the happy dad hat. It's free marketing. I mean, I can wrap it. Sure. But our happy dad Instagram, you're not going to see me like in every single post. You're not going to, like I'm on there. But it's also like, because a lot of these companies too, they're skeptical of celebrity brands. Right? Like there's always this fear of like, oh, that's a celebrity brand. That's an influencer brand. There hasn't been that many that have like really sold. Like what's one that's actually like sold, right? Besides, yeah, it was about to say, "Haley be your car's in private." Right? A little bit of it. I mean, that was a 20 or $40 million acquisition. This would be in like the, hopefully, billion. Right. Have you been approached at all to sell happy dad? Not to sell. No, we haven't even like thought about positioning ourselves to sell. Yeah, we're just, we're growing so much. We're the only, I think us and White Clot are the only shelters that are still growing. Every other shelter is declining. White Clot is growing in like single digits. And we're growing in like double digits every year. It's been four years. So we're just steady growing, growing, growing. Our distribution's growing every year. Are you taking profits from this or are you just reinvesting? I haven't seen, I haven't taken a penny from that. Really? Not one single penny. Has it been tempting to take any money from happy dad? No. Because we have much bigger goals than that. You know, I could take a salary from happy dad, but I'm in this for the long term. Like this is like, this is my baby. Like, to even to see where it's been now, it's been four years. It's blown my wildest dreams to see where it's at. So we're in this for the long term, yeah. So out of one can, what can you sell one can for and then how much profit you get? The profits about like 12% when it's all in. Yeah. I mean, but we don't control the prices of the cans. That's up to the store, right? Each store. So sometimes we'll get flak and there'll be like, why are you selling a 12 pack for $40? And we're like, yeah, that's up to the store. Like we can't tell the store what to sell their price for. So what we do is we make it, we make it through a brewery. And then in each state, you have to have a distributor, a different distributor. Because all the laws are super old. It's all like laws from prohibition. So it's super old school laws. So we don't even sell directly to the store. So we go to, we sell to a distributor in a state and then that distributor sells to the store. What's the craziest law that you've seen when it comes to selling alcohol? Because I saw you had that whole like happy dad do's and don'ts. And I think one of them was like, you can't market drinking the beverage, right? Isn't there like weird? You can't associate it with health and wellness in any way. Obviously you can't say alcohol is healthy. So I think it's definitely like macros wise compared to a beer. I mean, a corona has 13 grams of carbs. This is two grams of carbs. So but obviously you can't say it's healthy in any way. You can't associate it with like, can't like drink it in the gym. Obviously drinking and driving. That's obvious. But the rule I hate the most is you can't, you cannot on another alcohol product. So you'll have to bleep this but I can't say like, I can't like, I can't say that. Or I didn't realize how we've never really said like, yeah, it's been no milk campaign like ways. Is that, but that's a rule. But how can Mr. Beast say that because it's alcohol. It's alcohol. It's only alcohol. So is this something that all the alcoholic companies got together is like, yeah, let's just shake hands. It's not. I don't know. Yeah, it's such old school laws. So that's one thing that like, I wish we could, because you know, no, we would do that so well. Even Steve imagined him on other brands and stuff like that too. But that's so that's one interesting rule. Okay. And when Jack and I first started the escoffia, we had to figure out everything ourselves from the best cameras to use, the best editing equipment, how to get guests, the best audio, the best mics, everything. Every day was a new challenge. That's why if you're starting or growing your own business, you know how valuable today sponsors and that would be Shopify. Shopify is like having an all in one business partner. They power millions of businesses worldwide from huge brands like Mattel and Jim Shark to people that are just getting started. Here's a fun fact. You've probably actually already used Shopify and just not known it because if you've ever shopped online in the United States, there's a really good chance it was actually powered by Shopify because they handle about 10% of all American e-commerce. What's great about Shopify is that they give you access to a complete design studio with hundreds of ready-to-use templates to build a beautiful online store that perfectly matches your brand. There's no coding needed and their AI tools even help you write product descriptions or enhance your product photos. And if you're worried about getting the word out on whatever it is that you're selling do not be because Shopify makes marketing extremely easy with simple email and social campaigns that reach customers wherever they're scrolling. And on top of that, they literally handle everything from inventory to shipping to returns. So if you're a business owner, you do not have to worry about any of that complicated stuff. Start your business with the industry's best business partner and start hearing. Sign up for your $1 a month trial today at shopify.com/ich. Go to shopify.com/ich. That is shopify.com/ich. The link is also down below in the description. There is literally no reason to not start that business idea you've had. You can do it for $1. Shopify.com/ich. Thank you so much to Shopify for sponsoring this episode. What percent of happy dad do you own? I think all in for Nelk. Nelk is a whole around [?] percent. That's phenomenal. That's product like this now is like I think that's a story. How much did you guys raise? We didn't raise anything at the beginning. Oh my God. Yeah, it was so funded. So this put up a little bit for production. So Nelk did not put in anything too. So we got that extra. You don't get equity usually without putting in money too. Also, I negotiated my deal first and then Jesse and Steve's deal was similar too. There's no vested equity. There's talks of phantom equity too where it's like, but we all own this. It's ours. It's a good. Yeah. We have incredible partners. John and Sam are like, I love John's best. John's awesome. Yeah. He's a genius. And then Sam's just a complete robot where he's like, he's the hardest worker. He inspires me with his work. Who's the smartest business person that you've met or been around? Who do you go to for advice? I go to John a lot. John and Sam, I've learned a lot from them too. What about besides them? Dana. Dana White for sure. He's someone that I've learned. I've looked up to him my whole life too. He's always been one of my business inspirations. But yeah, he's just a guy that like, he never quits. He never takes no for an answer. I think that's one thing I try to follow in his footsteps. He doesn't, you know, back himself in a corner. There's always a way to something to figure it out. What he did during COVID. Just seeing his leadership through an era like that. But yeah, John and Sam definitely have learned a lot from them. Can you say what the current valuation of happy that is and what you would sell it for? In a dream scenario, when you exit, you get a big cap. Cash bag. And then you get to work. I say you get to work for the company for XM. I usually consult them do whatever you need to do. And then also we're not just going to sell to a company that's going to drive it into the ground. You're going to partner with a company that's going to take your product and like, we're only in two countries. We're in the US and Canada and like we should be in Australia. I just went to Australia. We have as much fans in Australia as we have in Canada. We went to Ireland. We get swarmed. We're going to be everywhere. If we ever exit, it's going to be with the company that's also going to take happy dads, see our vision and help take it to the next level. What would you say were the three most pivotal business decisions you've made in your career? What changed your business the most? Our original merch business was pretty historic. I don't think anyone's really everyone in the world. That was so good. It was crazy. But that was kind of, that was a blessing in disguise. It was because we just became the underdogs. I think to answer that was just being authentic probably. That was number one. We started in that prank era where I don't know if you remember. Remember how many pranksters there were? I used to watch them all. I love the tip of the tail. Yeah, the tail. Yeah. We're talking about the podcast. We want you on the podcast. Same as Poozie. We wanted to talk about the tip of the tail too. Roman Outward. That was. Oh my gosh. Who else was there? Yeah. Roman Outward. So many people. But there was that typical prank format, which is like intro, prank, outro. We were kind of following that. We kind of just started being ourselves being more authentic, like drinking and videos, like just making jokes that we would make off camera, being ourselves. That's when people really related to us. It was that and the pranks, the perfect harmony. And through that authenticity, I guess that's what's a little bit because YouTube demonetized us. Right? Did you guys know that? I remember your Google video. The Google video. I watched it as soon as you posted it. Yeah. Because I was being in a prank. That's how I got into YouTube. I was watching it. Yeah. That's that. Anytime you mess with your boss, it's not a good idea, right? We pretty much mess with our boss. We got demonetized. We had to private all our videos. Yeah, remember that. Because we got two strikes. So we thought they were going to delete our channel. So we just privateed all our videos. Explain this Google video for anyone who hasn't seen it. We got big off doing fake employee pranks. We've worked that. I've had many jobs. I pretty much worked at every single business that I'm doing pranks, target, Walmart, Apple, Apple, Apple, Apple, Legendary, McDonald's. So we put on the uniforms and then we go in and we mess with the customers and the employees. So we decided to do a Google one. A fan hit us up and said he had a badge for Google and we're like, this is too good. Like an office prank. So we got the badge and we snuck in. And then we pretended to work at Google and we were messing with people in the cubicles. And then yeah, Google did not like it. They did not like it. Did they reach out to you? Did anyone say like, "No, they don't reach out." We don't MCN, what an MCN. Yeah. So we were with an MCN. They dropped us obviously because they were probably, and then no, but Google didn't reach out. I think they just gave us a strike. Okay. But we were sitting on two, three strikes, your channel's dead. So we privateed all our videos for like months to avoid like, because we thought they were just after us, we were done. Yeah. So, but that again, so that to answer your question, what that was pivotal being authentic because that turned us into the underdogs. And we didn't, we weren't making money off YouTube. So me and Jesse kind of, we had to get together and we said, "Yo, we're not making money. Like, how are we going to continue to fund the videos?" Like, what are we going to do? So we kind of, we saw people selling merch and we're like, what if we did merch? So we sold some, it was like this saying in our video, "George Hennen." That like, it was like this whole thing. So we sold those shirts. They did decent. But then what we wanted to do was kind of make it more like a clothing line. So we just made that we would kind of want to wear. Like we made like, have you wait hoodies and we like, sample them and sent it back and forth overseas, found like a sick blank that we liked, put like the little N logo stitched on it. And then I think we sold like 2000 of those and like, like 30 seconds. Really. Like crazy. And we're just like, holy shit. And at that time, you know, now we have like sponsors and like, you know, we have got prize picks. We got moon pay. But at that time, like we were looking directly into the camera, being completely honest with our fans and saying like, guys, we don't make money off YouTube. The only revenue source we have is, is merch. So it became this connection with our fan base that was like, you guys are funding these videos through buying merch. There was literally no other revenue source. How much money were you making on YouTube at the time? When we got demonetized? Yeah. I think what was your income? So we started make, we like back in the day, we would make like 5K a month and then that stopped and then we're making zero, completely zero. We had one, I'm talking one revenue source. How many subscribers did you have at the time? Millions. How did you live? Well, we were making merch money. Yeah. We're making money. You immediately pivoted to merch. Like yeah, I was a bit of a transition. Like I think we like, you know, we were also working at the time. I was working at a golf course for five years. So like, I would work at the golf course, save up as much money as I could. Jesse was working at I think like a chicken wing like restaurant or something like that. And like we'd go to LA and we didn't have visas because we're both Canadians. So we'd stay for a bit, go back home, work, work, work save up again, go back and forth. We did that for years. And then yeah, merch started taking off. And yeah, I mean our biggest merch drop was, it was in Europe. We had just filmed a wine tour video and yeah, we had 300,000 people on our website at one time. Isn't that when the website crashed? Yeah. And stuff too. Yeah, it would always like crash. But probably we would get addicted and it was so fun. It was always like merch drop day. We'd have like a huge party and stuff like that. And like we'd have our computers that we'd have it all on the screen. And yeah, we would look at the live viewers on the website and like, bro, 300,000. Like shop if I was telling us like, yeah, you guys are like second to Kylie Jenner. And like that dropped to 33 million in gross. How come you were able to do that and so many other people just fail? Dude, I think it was just, I think, Nelk is something that comes around like once in like a decade or like, it's just what we had was, was special. It really was. I don't even think we realized what it was at the time. Like to be able to get 300,000 people on an e-commerce website. Like that's, I heard of it. Yeah, why do you say that's what we had? Because isn't Nelk still going? Yeah, we're still going. It's so posted. I just think that, I mean, like I said, that was our only revenue source, right? Yeah. Friends were supporting us in that specific venture for that reason too is because that was our only way of making money. Like, I could have been on a lie detector test. I'm like, I'm looking at the camera and I'm telling the fans like, this is, you guys are making this possible. Yeah. Like, there was no side money coming in. There was no price picks. There was no roux bet. There was no, this was it. It was us and our fans. They were funding it and we were traveling all over the world, making videos uploading them, shooting, editing and uploading. Every single week. And then, yeah, but you're also young, you know, like we're younger than, I was probably like 24 or 25 to pull the numbers. Like we're younger. And then, yeah, I think money does money to everything out, bro. I think a little bit. Well, you get more comfortable. Not just me, everyone. Like you could ask any one of us and it's just like, I mean, we're young and hungry back then a little bit too, right? And you're just, you're on a mission. You're young, you're not thinking like people are more down to like your people are sharing beds. We're taking, you know what I'm saying, try sticking us, try getting everyone in a van now and we're flying private. Yeah. Money shit up. No, is it the money though or is that just getting older? I think it's both. I think it's both, yeah. Getting older for sure. Like, yeah, like our Europe trip, that's some of my favorite nowadays too. Like fans will tell me like, bro, the old milk is like so good and I'm like, dude, I agree. Like, it's such a great era. At what point did money start getting in the way? I don't know if it's a certain number amount that it, you know, starts becoming comfortable when you're less motivated, hungry to know because one thing people don't really know too is like even though those merch numbers were like so high, believe it or not, money in my like specific pocket personally and like, Jesse's as well because we were the two owners of milk, right? Steve wasn't really like, he was in an owner of milk. He was getting paid out in cash from merch. So the amount of money that me and Jeff, as an owner sometimes you take less cash, right? Sure. Because you're on the equity. So you can ask Jesse too. I mean, we weren't personally making a lot off the merch operation because it was money in and then we had to pay out like a lot of people and then it was also when we're traveling in Europe, you're bringing 15 people, you're getting an Airbnb every single week. You're, you know, you're spending on flights, videos like that money goes quick. Maybe some people are suing us for pranks behind the scenes that we've, like some people during pranks. So everything added up. So even the merch business as much when it's all said and done like gross and the minus profit for like good shipping, everything like that. Actually in my bank account, I never really got too rich off merch. When did you make your first million dollars, like actually in your bank, to you personally? I know it's as bad, but I can't really recall. I don't, it wasn't like a moment for me. Really? No. I don't know why. There was never like a moment where I was looking and I'm like, I have a million dollars. I don't know if that sounds stupid, but I don't know. I was more just caught up in like, I really just love making content too. Like I really do. So I just think I was more just focused on, and I'm such a long term thinker. I know where everything could go. So I don't know if I really got caught up in my first mill, but it must have been around like 25 or something. Yeah. What's the most you've made in 24 hours? I mean, that those drops for sure. It was the drops. Yeah, yeah. Merch drops for sure. Like are we talking like 10 million dollars, 20 million dollars? Of profit? I mean, those, we've done several drops. I think two drops did 30 million gross. Two different drops. Yeah. So I'll say 40% profit. 40% profit. 40% profit. Like on directly like gross minus expenses of clothing and then no payroll expenses yet. Don't factor in that. Don't factor in that and don't factor in traveling expenses and any other that comes with filming now. Yeah. What are you doing with the money? Are you investing it? Yeah. Are you putting it aside? I got a business manager that I just talked to a lot and communicate with. And he just diversifies like my portfolio and stuff like that. John, I've done some investing with John. I was early and I invested in X to one Elon bought it. Oh. That's doing good now. Yeah. I was about to say the valuation of that has got to be crazy. Yeah. I think it's like, he called me over to answer it's like six X or something like that. We're all done. John. Yeah. So he got me in on the X investment when Elon bought it too. I put up some money towards that. So I'll do different stuff like that too. And then, but I do like having cash on hand to start my own businesses too. Because like if I have an idea, like to do something good or something like that. What sort of investment opportunities do you get access to because you're you? A good amount. Yeah. John's kind of my guy for that where he'll call me and be like, you know, what do you think about this? Do you want to invest in stuff like this? And I'll just kind of take it. I'll consult with my business manager too and just like take it play by play. What's the weirdest investment you've done? I don't think I have a weird one now. I'm not I'm pretty picky to be honest. Yeah. I won't just like throw money into anything. So then what's your best investment and what's your worst investment? I think the X one was was pretty good. That could be your best investment. Yeah. Probably. What about your worst one? Worst one? I don't think I have a worse one honestly. Are you kidding me? I'm not you're totally a huge that you don't have a worst investment and I have several. I'm not a huge like most of Jackson Vessments are bad. That's unbelievable. What's your worst one? I don't even know. I mean, I took an account from like like 20 K to 75 K down to two. One time like I granted you know losing 75 K at the time. That was a lot. See investing something I need to get better with too, but I just have a business manager that I like. I trust him a lot and he'll kind of just talk me through and he'll just. diversify my and like safe stuff and that's kind of how I go about investing and it's just like you know 10 to 15% return stocks and bonds, treasuries. My bad investments granted they're still they're kind of just my fun money. So yeah, let it be known. Okay, I'm not a bad investor. I'm a very disciplined investor. Yeah. What are you spending your money on? Because I see these stories of like flying private jets and like jets. Jet to the stupidest thing you could spend money on for sure. So why are you getting private jet? I'll only get a jet. I'll fly commercial a lot too, but I'll fly a jet when it's like an emergency when it's like worth my time to really be somewhere like let's say a podcast happens. Sometimes it'll be like in like somewhere where it might take like two connections to get somewhere and I can't get there on time and like maybe I have to do another podcast the next day. I'll only do it when it's like worth my time. You know what I'm saying? Yeah. I got up. Yeah, my business manager called me the other day and he's like bro, this PJ, this PJ budget. We got to bring this down this. How much was the budget? Probably like 600,000. $600,000 on private jets. Yeah. It could be worse. I mean, listen, I haven't bought my own jet. Yeah. I was about to say. And then you got to get it. Steve has his own. Just had his jet. You got to get a pilot. You got to pay for the gas. So I'm like, it's really only, it's one I just really need to be somewhere that's beneficial for my business too. Because a commercial flight, like let's say it's like I got a call and it's like yo, you got to be here tomorrow at like 8 a.m. and there's no flights. It's like, all right, I'm going to pull trigger on that and do it and it's kind of just part of it. I'm not going to lie to you. One of my guilty pleasures is skincare. And I have used, I kid you not, so many different skincare products over the years and none of them have really made a change even though they make huge promises. That's what makes your sponsor one skin so different. It was created by women scientists based on real research, not trends. One skin's moisturizer is light absorbs quickly and layers easily without feeling heavy or greasy. And these products are meant to make your skincare routine way simpler because they are so few steps. I have had skincare routines where there's like 10 steps involved and guess what? I never stick with it, but with one skin, I can do it all in like a minute. Their main ingredient is their patented OS1 peptide. This is the first ingredient proven to target senes and cells, which causes visible signs of aging, like wrinkles, fine lines and lossable asticity. One skin is also attracted A-list fans, from biohackers like Dave Asprey, who we've actually had on the show, to Hollywood icons including Jennifer Aniston and Matthew McConaig. All of their products are tested by dermatologists, safe for sensitive skin, which I admittedly have very sensitive skin and made without more than 1500 harsh or irritating ingredients. That's exactly why one skin offers a science-based way to support long-term skin health. Born from over a decade of longevity research, one skin's OS1 peptide is proven to target visible signs of aging, helping you unlock your healthiest skin now and as you age. So for a limited time, try one skin for 15% off using code IST at 1skin.co/IST. Again, that's 15% off at 1skin.co/IST. After you purchase, they're going to ask where you heard about them, please support our show and tell them that you heard about them through us. Now when you're hiring, the hardest part isn't necessarily posting the job. It's figuring out early on if someone's actually the right fit. Kind of like going on a first date, it's really important to ask the right questions. And that is exactly what our sponsor Zippercruder is built to do. Instead of relying on outdated hiring processes, Zippercruder helps employers focus on the right candidates from the very beginning. When you post a job, Zippercruder suggests screening questions that you get at it in right away, helping you narrow in on the candidates who are the right fit from the very beginning. Zippercruder's matching technology actively connects your job with qualified candidates who check all of your boxes so you're not stuck there sorting through a bunch of different applicants that aren't the right fit. You can also use filters to see which candidates are recently active and reach out directly through Zippercruder's platform to move the hiring process faster. So ask key questions and hire faster with Zippercruder. Four out of five employers who post on Zippercruder get a quality candidate in the very first day, try it out for free at zippercruder.com/ich that is zippercruder.com/ich. Meet your match on Zippercruder. What do you think about Steve will do its financial crisis? From watching these videos and I even told Jack, "Am I dude, did you see Steve will do his video yesterday?" he coin flipped two million dollars of togi. And he's like, "No, do you want me to spoil it?" I'm like, "No, watch the video." I just like dude, I mean, yeah, even the way they gamble, they're full of, like him and Dana are like, "Bro, I get mad when I lose money. I get in a bad mood. If I gamble and I lose 100,000, I'm pissed. I'm in a bad mood. Don't talk to me." So those guys will go down millions too and it's like, I don't know how they can stomach that. But that's too. So that makes sense. Yeah, I know Steve's too. I really don't, he's just different, bro. I mean, he's always been different. So he's just, I mean, he's a little mad with gambling for sure. He's just different. It just makes me think his threshold for money is just so high that you could blow two million like that. It's like, "Yeah, whatever." Yeah, I think he's just really, he's always one that always wants to make good content too. So I think we may think in a similar fashion where he kind of just like, he's like, "I don't care what I'm like losing or spending right now because I know he just thinks like if I make good videos, it's all going to work out too." Which is kind of like, I think in a similar way, I think we just go about it differently. Yeah. But yeah, I think he just cares about his content a lot too. So he's willing to spend whatever the, he spends on it, you know? I would tend to agree with that. Yeah. You know, he could spend a lot of money but my gosh, these videos are just, I've not seen anything like it on YouTube. I'll see his stories and I'm just like, bro, like he's just a madman like the Kurt and a cock. Oh, what is he doing? But I find it, I even said too, it's like it is entertaining. Like I've told, I mean, I've told him last time I saw him, I was like, "Oh, it's some of your best content." It is. Because it's entertaining. But it's so nuts. It's so nuts. It's so nuts. No. To me, it seems like a foosie situation where it's like, it's kind of like watching a mess. And it sucks because I desperately root for Steve. Oh, I love Steve. I love Steve. I've watched him for a super long time. He's an amazing person if you're watching this Steve. We love you. But I also like, I want the best for him. Right. And so when I see him making decisions, especially with like, like Karina cop, like buying her several cars and like, like, like, and she's already so rich. She offered her a lot of her stuff. Karina's already so low to herself, bro. She's got the pretty worth like 50 million dollars. She doesn't even need it. But it was, it was hard for me to see or he lines up these five cars, all worth 500 grand. He's like, which one do you want? She's like, I don't want another car. It seems like a hassle for her. It's like, you got to pick a car. I don't want a car. She's the space to store the car. She has 16 car garage. If you go to the ski's other office. When you think of registration, filling it up, taking it in from it. It's more work for her now to take this car. And I'm thinking, I won't want other cars. It's insane. I know. Like I said, Karina doesn't even need it because she's one of the richest. She's a baller herself, right? Yeah. Does part of you not want to be like, hey, because you and Steve are friends. Like, be like, hey man, let's dial it back in. Let's think long term for a second because his goal now is to get in as much debt as possible. Yeah. And so wouldn't part of you be like, alright, like don't you think about the future a little bit? Yeah. I mean, Steve have had like, we've had a long relationship, obviously like, what, I mean, when I met, why did I meet Steve? I, one of my buddies showed me who still works for us, one of my buddies from back home. He runs like our socials and stuff. He sent me one of Steve's videos and it was like Steve drinking on a, like a driveway, like chugging a Jack Daniels bottle. I think he had a thousand followers and I was like, what the, like who the, I've never seen anything like this. So then I think we reached out to him and I like had sent him some Rona season shirts and we were still figuring out ourselves. But I think we're at like a million, two million subscribers. It's when we were launching merch. So I was like throwing him some dough to like, yo, wear this in a video. I'll give you like a thousand bucks or something. So that's how we like started our relationship. And then I think me, Nino and Jesse were in Orlando one time and that's where Steve's from, Ovito. So I hit him up and I was like, oh, I want to come like hang out and we'll like go to the bar or something. And like, yeah, I went to his house in Ovito and like, he had like an adopted pit bull and like he's living with three or four roommates, like just like typical, like, like, bongs everywhere and stuff like that. I met his mom, I think, too. And like we went to the bar, his local bar, the night's library, shut the night's library. And he just got like, like we just got like Steve blacked out too. He put on like a Batman shirt when he was drunk. And then like, he texted me the next day and he's like, bro, I don't know what happened. Like, I woke up and like, I woke up in a Batman shirt. I'm like, dude, you put that on yourself. He's just always like been like, he's just a complete like, just funny guy. Like he's always just been like that. But yeah, I kind of used to like, manage him more like obviously. Like when I met him, my promise to him was when I saw who he really was like, because I saw the drinking and stuff. But when I met him and I like fell in love with his personality, I felt like, you know, we were at two million subscribers. I kind of had figured out the game and like, my promise to Steve was really just like, if you trust me, like, I feel like I can help make you like, bridge and like successful. And I think I see something in you and I think I can help guide you and like, make you successful. And I think that was like our mission and I feel like that's what we did. But yeah, I don't really like, I think along the way, it's not like I manage him anymore. Like I used to like, help him with every single move. Like every movie made, it was like consulted by me. Like obviously when we launched this channel, we got it to a million subscribers. Well, you beat it now though. You beat it. Yeah. What did he get? So fast. I think it like two weeks. Yeah, I think it was just like, Steve's like, he's one of the funniest guys. Like, you know what I'm saying? But he's like, he's stuck around, even after his channel was taken down. His audience stuck around and followed and waited. But he's just a guy. So he's just a guy that's like, he's just going to do what he's going to do whatever the fuck he wants. So I think he has a lot of other people in his year now too, where it's like, everyone wants a piece of him. Yeah, I'm saying he's Steve will do it. He's the man. So I always, the one thing I can never do with Steve is not be honest with him. And like, that's just who I am, bro. Like when people ask me for advice, like, I'm not a person that can be really any type of yes man or like beat around the bush or like tell someone what they want to hear. And like, yeah, whenever Steve does ask me for advice, I'll tell him straight up like what I think. And like, if that's offensive or if that's something he doesn't want to hear. And that goes for Steini. Anybody, anybody that asks me for advice, like, I'm going to be blunt and I'm going to be honest and I'm going to tell you what I actually think. So, but yeah, but now, I mean, me and Steve are cool. It's not like we have like the internet like to make us some, like we have beef or something like that. Like I'll see him tonight. That's what I've heard. Yeah, it's cool. Yeah, it's cool. It's like we're just kind of on two different paths right now. And I think Steve's like, I don't know, he's just doing, he's doing his thing and he's crushing his YouTube and like I'm loving his content. I'm watching like every video his editors or I know his editor Alex is killing the edits too. And like I'm happy for him. I think we're just on like two different paths at the moment. I don't know. And I'm trying to figure out what I want to do with content and YouTube too because I'm getting older. I'm 31. I'm trying to figure out like how does this old knelt Kyle kind of continue and what's my next chapter, you know, because I'm not really drinking and partying like I used to too. So I'm kind of figuring out my own too. But, but yeah. Do you ever offer advice to someone when they don't ask if you see something or do you just wait and if they come to you, you help both both, but you can only really at a certain point someone's just not going to listen to you, right? Sure. Like there's not much you could do. Like at a certain point, it's kind of like people are going to do what they want to do, right? Everyone's their own person and all I can do is, but I'm always there for any of the boys too. Yeah. And like, no, I think me and Steve, like I'm kind of like just trying to focus on like, you know, my fitness, my mental health always, I'm putting that above everything too because I realize like there's been certain moments where I've kind of squiggle down a dark road, a road that I don't really want to be going down. And like I feel like the gym and fitness always drags me in the right direction. That's one thing me and Steve bonded over originally. He was like one of the persons that really got me into the gym. He was yoked. That's one thing we bonded over the most when we first started hanging out with Steve was like, he still is. He's just shredded, but he was really into the gym and he would like get on my, like every day we were hitting like two days. We would do like the insanity workout videos in the backyard. And he was someone that I would say that really got me into fitness and got me on my fitness journey too. So I think it's like even with like Jesse too, like, oh, he's like really in shape. Yeah. He's the seat too. Even me and Jesse, like we had a little, and it's not like it's just me or it's not like it's just him. It's like, it's kind of like friends are always going to have little back and forth a little bit. And then you add this high stakes business and different people and everyone's ear telling them different things. And now it's like me and Jesse are now tighter, like just as tight as we ever were. So I think me and Steve are going to be like that too, where we're always going to be boys. And I'm always, I'm always there for him. Yeah. You should mention the necklace. Oh. Oh. Yes. What? And that is fantastic, Jack. Thank you. We had a podcast with Liverpool King. Oh my god. What happened to him? Yeah. Well, this was two years ago. Yeah. I think he's still have Ligger Queen or an hour to cheer him. I think the Queen and the King are still together. They're still together. I hope he seems loyal. I think you know, they have kids and everything. They have liver and what the hell happened? Yeah. Well, here's a crazy story for you. Honestly, this is crazy. Yeah. Is that Steve will do it. Give you a chain. Yeah. Diamond chain. Right. On a podcast, you gave that to Liverpool King. Dumb move. Okay. Okay. So there's my dumbest investment. Well, it continues. That's the dumbest thing I've ever done. We did a podcast with Liverpool King. He takes off the necklace and gives it to me. And did you give it to someone? I gave it back to Steve. Oh, okay. Good. Good. So Steve has the chain now. Okay. I had that chain and I'm going to be honest. I thought it was cursed to be completely honest with you because Liverpool King had his whole controversy. Shortly after getting that chain, he gave it to me. I went through some. I've never worn the thing. I think it was cursed. Damn. And I felt the only way to break that cycle was to give it back to Steve. And now look, we broke the cycle and Steve's back on YouTube. No, I kid you not. I've been telling Jack this that I think that thing is cursed. I want nothing to do with it. And I brought it back to Steve and now he's back on YouTube. He's doing great. That's hilarious. But that chain, I think, was some bad juju on it. I don't know what happened. I believe that. I believe that. That's a funny story. Yeah. And it's funny too. I got an offer from Jack Doherty to buy that chain. He offered me 60 grand for it and I said no. Specifically because it was that or. No, because the chain was probably worth $90,000 and he's like, "Dude, I'll buy it for 60k right now." No, he knows. Really? That's what Liverpool King told me. Now he could be exaggerating. He's a new king. Liverpool King said it was a six figure necklace. He still believed Liverpool King? Probably not. He said it was a six figure necklace. No. He said it was a ten-hundred chain. That's like ten-fifteen. Ten-fifteen? Did you should have sold it for 60? What Liverpool King said because Graham is a very frugal person, like a little scarcity mindset, right? Liverpool King gave him the necklace under the condition that Graham would have to give away the necklace. Okay, so no, no, no, no, no. It was worth more because I went back through Steve's videos. Steve posted a video getting the chain for you and he went to that. I don't know if it's timepiece trading or one of those and I think he paid $70.80 grand for that. That's how I came up with the price because I remember that's what he was charged and he bought two of them. I have to see the chain again. Steve probably has it. Maybe. Yeah. I'm also curious, what was it like drinking with Elon Musk? It was fun, bro. I mean, that was a crazy podcast how that came about. I think John had hit up Elon and then Elon said he was down and then. Yeah, that was a crazy story, too. I think. So we land in Austin and John gets a call from Elon and says, "Yo, who's this guy?" Steve was going to be on that pod, too. So he's like, "Yo, who's this guy Steve?" That's like. Why is my security saying he's like a threat? And John's like, "We're all like, what are you talking about?" And then they're like, "Yeah, like he's blown up. He's shot my mannequin with a gun." Steve did a video where he blew up a Tesla, I think. I think he said Elon or something. So I guess Elon's security team flagged it. So then our podcast team was at Elon's house setting up and he pulled the plug. Elon pulled the plug. Yeah, he's like, "No, his security's like, nah." And we're like, "What the fuck?" So then Steve was kind of like, "Yo, I'll sit out like my bad blah blah blah." And then. But Elon still wasn't down. And we just waited around in Texas for like 72 hours. We just stayed at a hotel and we just took the chance. And like, John just kept texting him. And like, I was trying to tell John, like, "We're just trying to like tell him, like, bro, like we gotta do this." And then eventually Elon just showed up. And yeah, he stayed for four hours. I think he crushed like eight happy dads. And why do you think he agreed to do that? Why did he do the podcast? Yeah. I lost the podcast. He's smart. Yeah. It just hits a different audience. I mean, I think that interviews, it might be the second most Elon interview besides Joe Rogan. I think so. Yeah, so he's smart. He's tapped. These guys that are big, you think they're not tapped in, but they're the most tapped in. Right? Like, look at someone like Drake or like. Yeah. You think just 'cause they're like really big that they're not seeing the same as you, but they're tapped in as me and you, if not more. Of all the people we've spoken to, does Elon Musk command a room the most? No, Trump. So Elon Musk is not the most intimidating. No, 'cause Elon's a little more like he's got his quirks to him a little bit, right? Like he's more like. I don't know, he's more like interesting. Trump commands a room. What was that like? Like what was the security? What was the security like? I'm curious. Like the aura as the kids would say. You're sitting there. Yeah, like Elon's the man obviously too, but Trump's just like, I mean, he's always been like probably super charismatic Trump, right? Like, I mean, when he walks in a room, like it's just, you know, it's Trump, right? How much of that? He's falling, he's like, you know, he'll be walking in, he'll trip like three people on the way in and then it'll like compliment you, call you good-looking, blah, blah, blah. So yeah, he's got a presence to him for sure. What was the security screening like on that? Secret service. They always ask you like days and events, like who's coming? What's your equipment? Like they got to go through, yeah, all your camera stuff in advance. I'm sure they're like listening to your phones maybe before we're in stuff. Yeah, and then I mean, the typical patdowns and stuff like that. But yeah, they remember YouTube took down your Trump video, right? Yeah. Isn't that crazy? Yeah. Yeah. I've sold this story before, but yeah, we did the pod. Dana obviously set it up. Trump even says himself. He says he has no idea who the fuck we were. And that was the first podcast Trump ever did. So now how many has he been on, right? And the election he went on everyone's pod. But this was the first pod he ever did. It was the Folsom podcast. And Dana called him and said, "I think you should do this." And Trump just trust Dana so much. So he's like, "If Dana tells me it's something I should do, I'm going to do it." And he's like, "I don't know who the hell the NELK boys are." But yeah, it got like 12 million views and 12 hours. YouTube deletes it, which obviously it always works in your favor because then Trump's on his. Truth social. Tweeting about it. He's on Fox News. And like NELK boys, blah, blah, blah. And of course, he says like, "I was their biggest rated show. Like he's bragging." It's funny. And then he's at his rallies, like saying NELK boys and stuff. So after that, we kind of stayed in touch with him and his team. And like, you know, we even gave them some consulting and some help during the elections. Like, do this podcast, do this podcast, you know, maybe like link with this person and stuff like that too. So we tried to offer them all the advice that we kind of knew as well too, since we're like super-tapped in. Dude, to me, I thought that election was won on social media. And I thought the other side completely fumbled the bag when Trump was willing to do all these podcasts. And with JD, doing the podcast. And I think the next election. Well, I guess Kamala just wasn't capable, right? Well, she did a 60, 60 minutes. Yeah. But that was also like 11 minutes. Yeah. I think you're gonna cut that. It was like, it was like a seven minute podcast. Like people say I have only edited. Yeah. It was bad. If Kamala did, like she turned down Joe Rogan, which was like so stupid of her to do. But I do think if she even went on Joe Rogan, she would have looked like an idiot. Like she just couldn't. She can't hang in those environments. So I think that was just transparent to people. Like Trump can go in any environment and at least answer questions. He's funny, you know? Yeah, he's funny. I mean, he should see it. He should see it in my face. I've been on Air Force One too in 2020. I think I'm one of the only Canadians to be on Air Force One. And then we went on Trump Force One. And yeah, just like on the way there, he's just like college football is on. We're like shooting this. Like he's just. He's one of the boys for sure. Do you have any opinions on his beef with Canada or trying to get Canada to drop the United States? Yeah, that's what makes me hard. The Canadians are pissed at me now. That was not part of his campaign at all the whole Canada and all that. So, yeah, that's a sticky situation. I just think Canada was a long time before Trump came along. I mean, Trudeau, that Canada. So I don't. A lot of people agree with me in Canada too. I think to blame Trump for Canada is like stupid when like Trudeau has been Canada for 10 years. I think, you know, I think we got to blame him a lot more than Trump. I love being from Canada, but I also love visiting the United States. I do think it's. I've always thought it was stupid because I used to have to get a visa to. I worked five years to get a visa just to be able to come into the States. So like, I mean, I think it would be easier if Canadians could come to the States easier. Do you know how many people like aspiring business people hit me up from like Toronto? And they're like, bro, like how can I get a visa? Like it's so hard to like, I want to move to the States. I want to. Because like, you can live in Canada and you can start there. But if you really want to make it as an entertainer, like you got to spend some time in L.A., you got to do your rounds in the U.S. so theoretically, I mean, if it was easier for Canadians to come to the U.S. too, I think a lot of people wouldn't mind that. But were you ever worried about losing your visa though, some of the pranks that you were pulling or like, let's just say you get arrested or something? How many times have you been arrested? Twice. I've been to jail twice just for like a night though. What was that like? Who were you in jail with? The first time was me and Jesse in Toronto. We did a prank. It's, you know what I've learned too. It's always the stupidest harmless pranks that get you arrested. The f*** ones you never get in trouble for. So that's what we've learned too. And it's always like, don't stay around at the scene of the crime. Like once you do the prank, get the f*** out right away. Because when you hang around there too long, that's when like, event, because cops will arrest you for anything, right? You're gonna like, not, we've never gotten actually charged. Right. Like beaten every case that we've gotten charged for, but they will throw you in jail for a night. And then as a Canadian, every time you go to the border, they stop you and they say, you are arrested. Why? And they send you into secondary. It turns into a three hour thing where they question you. So it's like, yo, we don't want to get. Obviously, we're not going to get jailed for six months, but it becomes a huge hassle. So yeah, the. Which should you have been arrested for? Like you said, the messed up ones you're not arrested for. I'm curious, like, what is the one that you should have gone to jail? I mean, we did want. I don't want to get myself arrested though, but. It's too late. It's just that you have a little accident. Yeah, yeah, yeah. It's like three weeks, I think. Okay, cool. We did one fake gas station employee. And like, I was taking off the gas hose and like trying to fill up people's cars, but I was just like, spraying it everywhere. And like, I was like, dude, like, I'm at, like, I could have blown up a gas station. Were you spraying it on the car? No, I was spraying it on the ground, but like, yeah, it's one I always look back at. And I'm like, that's, that one was scary. I mean, the Coke pranks in Mexico, that one was scary. I don't know if we could have got arrested for that, but we could have got killed. What I'm sure is about is to do these pranks. You have to have. We are fearless. It's confidence. Yeah, we're fearless. What is it? Fearlessness? Is it an abundance mentality? Just see what we'll talk about this and he'll tell me he's like, he's like, bro, Kyle, you were, bro, like, he's like, you were just like, so where, where does this fearlessness come from? Is it abundance because you know nothing can happen to you. You'll always be fine. Like, you're financially insulated. You have friends around you. That was more like delusion. No matter what you do. Just like, think it. You have no care for consequences. We were young. We were young. We were trying to make it. We didn't have money, so there was nothing to lose. We were just trying to make it. Maybe we felt a little invincible, too. We got lucky. We definitely got lucky. A lot of people. I've seen some pranks just get arrested recently for. I guess when we got arrested, too, we just. We have always found like a good lawyer and like we angled it to where like, yo, we'll try to help you with publicity or something, too. But what about confidence? How does confidence plan to the equation? Because. Yeah, just in general. In order to do all of that stuff, you have to be, I feel like pretty confident. Have you always been confident or is this something you've developed over time? I don't know. I can sometimes be a little bit of an intrepure off camera. Like, I think. I don't know. I think the pranks we just got so good at it, bro, for some reason. And like, I don't know. It just came so naturally to us. And then once we figured out that recipe of like how to like, with someone, like we just became so good at it. And yeah, we definitely became confident with it because we just knew how to do it. And we knew how to shoot it. And we knew how to like, get the reaction. And we knew how to like, edit it properly. You know, like even when we're doing a. We just became so good at it, too. Like, the production side of it, too, is like, like, that's what I'm pranking you. Like, you got to make sure your camera man's like stationed in the right spot to get his face. Like, so we're like about to do it and we'll be like, "Cameraman, like go there. Don't stand over there." It's like, it was just like a little science that we just got so good at. Is there ever a prank that you filmed that you didn't post? How often does that happen? Probably. Yeah. We did something in Greenland recently. Yeah. We might drop it. But, I don't know if people are so sensitive to it now. But I don't really go. But like, yeah, I think we did kind of like a, we kind of treated it like it was North Korea. We might drop it. We shot it like a month ago when the first Greenland started popping up. Yeah. You remember that? And now it's hot again. So we might drop it. But I think we went to people's doors and just said like we kind of treated it like North Korea. We were like in American outfits and we like had big photos of Trump. And we're like, "Hey, you got to hang this in your house. Like, you know, you're going to be part of us soon." And like, we printed it into like it was Kim Jong-un. Like, "Hey, make sure this is facing the sun at all times. People are going to be coming by to check that the photos hung in your house." And like, we gave them a U.S. cash. And so like, you know, you're going to need this soon. Yeah. Now you have to pose that. That's hilarious. That's hilarious. Because all the comments. You have to think about it this way. But people take it so seriously too. But who cares about the sense of people? It's clearly good content. But then the Canadian will get on my attitude. I'm like, "This guy's not even American." Or it's like, "I'm like, I'm playing like a care." Like, I think you just have to all do the show. I remember there's been a few little times of controversy and you've just fully leaned into it. Yeah. And it's been fun. I'm really giving less and less of a f*** now. Because the internet is just so dumb now, I think. People believe everything they see too. People are so sensitive. And it's also just like, "Yeah, the state of the internet now is, I think, I think with the streaming, maybe it like, change stuff." Or like, "How did streaming change the whole game?" Because a lot of people are not realized that the streamers are making way more than YouTubers have ever made. Well, they're making, yeah, I guess from gambling only, right? If you don't have a gambling deal, you're not rolling in it like that. But if you're a streamer and you're on kick and you're getting a gambling deal. And you're making pretty decent money. I guess people are making good money off subs too, right? But dude, I even realized that too, we just did our whole 100 mile stream and the clippers, they're getting paid off views, right? You guys know how that works, right? So the captions that they're making off are like 100 mile stream that I just did are like, totally. You almost getting hit by the truck or whatever. No, but they'll write something completely fake in the caption just to like, get views. And like, we were all looking at that and we're just dying at all the captions. And like, bro, I said joke the other day. I said, you know, 905 shooter. Yeah. Like I said on the stream, I was like, yeah, 90 got Vitaly at a jail because he's from the Philippines. And like, there's like 10 clips about it that people actually believe it. And I'm like, I think it's just because these clippers are getting paid. The more views they get, the more they get paid. So they're just like, it's kind of literally paying to spread misinformation. Like they're sitting there saying, how can I just make this clip viral? I don't give a f*** if it's true or not. I'm going to make the craziest caption and like make it go more viral. So I think that's one thing that's where would you draw the line though? Because if you're doing the Greenland video, which I think you got, that was funny. That's funny. But like, is there a point like, we did one devil in a church. People didn't like that one. I've actually had the idea for like, what do you mean people? Who's people? I guess because we have more of like a, maybe a right, we have like a right wing audience. So like, I guess they don't like obviously when we're f***ing with like a church or something. So like, but do you have like a, but how do you know people don't, do you just show this to you? We've posted it and people don't like it. But it wasn't even like really doing well. But I dressed up in like full devil makeup, like prosthetics and like painted myself red with like the thing. And then we were, we walked into a church and then we're just like, who the hell is talking to you about me in here? And then everyone like went quiet and we're like, oh, now that I'm here, like you guys just want to talk behind my back, but now that I'm here, no one wants to say it to my face. Like everyone's quiet now that I actually showed up. And then like, they didn't even react like people were laughing. I think people, yeah, but it's like, okay, the church should be that's f***ing, it's the church should be like, awful limits. Yeah, I know. Yeah, actually, I'm not, I'm not really just whatsoever, but I hear that and I'm like, I can f***k totally see that. Yeah, I see that. This one, it's people that are like scared of the bogeyman. It church like, this is people's like, full. I know. Yeah, really and things. I think everyone just think, hey, a church, that's the one safe spot. Yeah, that's the answer. That's the answer question. Yeah, that's like, but do you have someone that you show these videos to run them by first? Like, hey, is that the whole chat? What's the craziest idea you've ever had? You didn't pursue. The devil and the church won't have had for a while. Um, I don't know. I think we've pulled off. There's some f***ing ones that like, I don't know, what's the dream prank? Dream prank? You could do anything. So we're actually going to be something I haven't said anywhere, too, but there's a good chance that we might, uh, we might have our own, like, I don't know what it's going to be called, but call it like, Nelke on leash, there it's going to be basically Nelke pranks on steroids. And, um, there's a list of pranks that we've always wanted to pull off that we just haven't had the budget and the resources for. Um, that might be like our own TV show on a streaming service this year. That'd be cool. Yeah. So we're, uh, we're really deep in talks with a few streaming services and we're kind of choosing which one we want to put that on. So it'll be like our version of punked. Yeah. Kind of, but with celebrities involved, pranking celebrities and then also doing pranks with celebrities on their friends. Yeah. Or other celebrities, but there's a big list of pranks that we've had that like, like, picture like if Nelke had a million dollars to shoot any prank they want like, um, unlimited budget per episode. That's kind of something that we, that might go down this year. So you'll see some, some crazy, we've always wanted to do maybe, maybe, maybe, maybe that's a phenomenal opportunity. Yeah. Yeah. Yeah. And we got, we have, you guys know our celebrity rolodex. Okay. So there's a lot of people that we want to, uh, I know what you're going to ask. Do pranks with and stuff. Yeah. And we have this celebrity rolodex, who's the most famous person you have in your phone? Probably Drake. And does Drake just like randomly text you if he sees a video of you or something or do you just like, oh, we DM more. Okay. Yeah. We'll DM on Instagram more, but, um, that's just insane. Yeah. That's, like, I got like a close friend story that I'll post on that I only have the boys on. So I'll post like, I got like only boys on there. No chicks. So I'll just like post like funny, they're like, sniped, saleme, like when he's like, dude, like just like jokes. So like a lot of people like that reply. So your life is pretty insane. Like, I mean, you're just texting Drake. So that's, which is crazy because I've looked up to have my whole life too as like an entrepreneur and an entertainer. Obviously, love his music too. But yeah, he's from the same basically area as me. Yeah. So what's the thing in your life that when it happens, it asks you questioning like, how is this real life like that? Like meeting people I've always looked up to. Like yeah, meeting. That pretty much everyone that I've ever looked up to. And yeah, or like one Drake brought me to watch for my birthday. It's just like, that's last for like months. But it's still like, I still look at it and I'm like, how did I grow up like looking up to this person? And like not only is he, when he reached out to me and DM me once and just said like, yo, like keep doing your shit. Like that was enough. But like, to get like a gift from him and like let, you know, he's like telling me he's like a fan of what I'm doing. That's just like surreal to me. Or even like, yeah, meeting Justin Bieber. Justin Bieber, yeah. And like, yeah, the first time he reached out to me, anyone that you've really like looked up, Dana White too, bro. Like I used to tell my friends because people will say I'm a UFC casual too, but I've been watching UFC since like eighth grade when they were on Spike TV. Me and my dad used to watch it all the time. Spike TV, if you're gonna know. Yeah. So I've been watching UFC for so long and I used to tell everyone I was like, I remember Dana followed our full send Instagram account. And I like, I told everyone I was like, bro, if we can ever do anything with the UFC, just like any like one thing, I was like, that'll be a dream come true for me. And now to like, like tonight, I just get to go to like UFC fights all the time. That is unreal. And like I can call Dana a friend. I can call him. I can text him for advice. It's just, it's surreal, bro. So I'm very grateful. Yeah. I'm curious, what is it like to have someone like Dana White as a friend? It's nice. Like I imagine you just have unlimited access. You have a genius in your phone that you can reach out to for any business advice. Whereas other people like they're trying to build their own startup or something and they're like, okay, like these are the people I've access to. Like that is a insane resource. He's just so loyal, bro. I mean, like I don't know what it is, but he just like, yeah, I don't know. He just really liked like me and him and Steve really hit it off and we became friends when we first went to Abu Dhabi during COVID and we just became friends and we started like just trying to do each other favors because he had his alcohol brand, howler head. And like we were helping because we had a huge, you know, drinking audience. So we were helping him promote it. So we would like do him a favor with howler head and promote the out of it. And then he go back and like do something for us. And it's hard to compete with him. But we would do our best to like favor, favor, favor, favor, favor, favor. And like yeah, we have no obviously formal partnership with the UFC or nothing like that. Like it's just friends helping friends and yeah, he's really such a loyal guy. Like he'll never turn his back on you. But if he hates you, you're forever. Like he does peloton. Yeah, I remember that. But like yeah, you got to be an idiot too after Dana White. Like off camera to like everyone he meets. Like if he's walking through a crowd and like people are taking photos with him, he's taking a photo with every single person. Like he's like the nicest guy. And yeah, he's just a true loyal friend. Everyone that is friends with him knows how loyal he is. We met him this one night. It was because of Vegas Matt. Yeah. So we had Vegas Matt introduced us to Steve. Steve was going to hang out with Dana. Dana came to Red Rock Casino and we were all there and they brought us into the back room. Steve was gambling right next to Dana. Steve was, you know, playing, I think he had $500,000 is how much he owed the casino. God. And like in it, basically and he was playing smaller hands like $5,000, $5,000. Dana was playing $100,000 hands. Dana would win and he'd pay off $100,000. Yeah, he'd use that every time. And then he'd do it play some more stuff. Win 100,000? Pay off Steve. And every single time Steve got $100,000 paid off, he'd go, oh my god. And he'd grab onto the gram or something. And he'd be like, this is crazy. This is crazy. And then his entire $500,000 got wiped out immediately. Yeah. That's crazy. And Danny was surreal to see. Just even seeing $100,000 chips like that and just throwing them in, it was nothing. Their animals were insane. Yeah, their animals on the blackjack table. And seeing his focus, too, he was locked in. Dana? On, yeah, his bocker. Well, he's there to win, too. Yeah. When I played blackjack, too, I've learned from him, too. And he's told me, too, you can't really ask for more than to double up. And if you actually want to win, too, it's fun to gamble drunk. It's fun. Obviously I'll do it sometimes, too. But if you actually want to win going in there sober and just trying to, like, the second you, like, as I've seen Dana play like three hands and he's done. Like he'll go win once, win twice, win three times, he doubles his money, he's done. I'm like, bro, you played for a minute. But he doubled his money and he's out. So that's why he tells me, too. It's like, bro, like, once you double up, you can't ask for much more than that. You know, like if I'm buying it with 50 grand and I get to 100, it's like, bro, you just want 50k. What else do you want? That's true. So moving forward with Kyle, what are your main goals over the next few years? I know you were saying that like you would consider exiting happy dad. You know, you have the merch that's still like crushing and everything. The podcast. That's really interesting thing. What would you say are your goals? I mean, the fitness, too. Yeah, personally, I just want to like just be the best version of myself, too. And just like, like mentally, spiritually, just like, yeah, take care of my friends, my family, continue to do that. Keep up with my fitness. I really want to take that to like another level, too, because I love like working out. I just love the way it makes me feel. And then entertainment wise, yeah, I kind of just, I started out really wanting to be, when I was in high school, I wanted to be like a director and like a writer of like movies and content and stuff like that. I was really good at like that in high school. And the prank just kind of stuck, you know, but I've always been good at the back end and the production. So I think in the second half of this decade, I'm kind of looking at it as like a new chapter. It's like the second half of a decade. And yeah, I think it'll, I really want to do a lot of elevated content. Keep up with the social media. Like we're going to do milk videos. We're actually shooting a lot of short pranks. So, because I think shorts are really where it's at now, too. We're going to put out a lot of those short bangers, the pranks we do, podcasts. But I really want to, I'm working on a few things in like elevated content. I'm actually, I wrote an animated series, kind of like our version of a self-park. So I wrote that. I've been writing that for the last, I came up with the idea about two years ago. I could tell you guys, it's called like degenerates. That could be fun. Yeah. So, it's just, it's not going to be milk characters. Like it's not like I'm a character. I may or may not play a voice. And then we have a bunch of characters. And it'll just kind of be like, yeah, our picture like an animated series in our style and our tone. And it's kind of, yeah, it's, it's pretty funny. So we're working on that. Jesse's actually working on that with me, too. That's great to see. Yeah, we're working on that. And yeah, I think that could be a big thing. I would love to get that out in 2026. That would be so sick. What about wife and kids? One day? Yeah. One of your fans. 100%. Yeah, yeah. I definitely want to find the right girl. The thing with me is like, yeah, right now I'm definitely not going to, I'm not going to date a girl anymore just to like, date her. There's no point in that. Like I think the next girl I date will probably be the girl I marry, I think. Yeah. There's just no point of like, you know, a pointless relationship, I think, but also don't, I don't want to be the guy that gets divorced, too. Like I want to like, dude, that's a big commitment to be married to someone for the rest of your life. So, um, but I think, I think everything comes to you at the right time. Anything like even like, you know, exiting happy dad or, because I've looked back in life, too, where it's like, do you ever wanted something at a moment and it didn't happen? And you were so bummed in the moment. And then you look back and you're like, you know what? If that happened in that moment, actually, I don't think it would have been good for me. It might have led me down a bad path. So I think even getting the right girl or the right business thing happening to you at the right time, I think everything comes to you at the right time. So right now I'm kind of just like, focusing on being the best version of myself and like, attracting who I want and like a partner, I think if that makes sense. I agree with you. You know, I ended a little deep like that. Yeah. Actually, I'm in the same spot, man. So maybe in a few years we'll shoot another podcast. No, I got married a year and a half ago. How's it been? Awesome. Yeah. Really? I have been married a year and a half ago. Okay. Nice. But we've been together since 2019. Okay. Yeah. So it's great. Where'd you propose? Santa Monica. At the top of the Ferris wheel at the pier, the Santa Monica pier. Yeah. That's where we had our first date. So I just re-created our first date. But yeah, it's been great. Hell yeah. Well, I appreciate you guys for having me. Thank you so much for coming on. Yeah, you guys kill it. This has been a blast, dude. We got to run this back in a couple years. 100% we will. Yeah. And by the way, this has been a podcast we've wanted to do since we started the ice coffee hour in 2020. Yeah. Hell yeah. Oh, you guys are awesome. I think I've sent you a few DMs and I looked a little crazy sending you multiple. I don't go on a lot of pods, really. So like, yeah. But I should start. No, this is cool. I think you should do it. You guys, yeah. Thank you, man. Thank you, boys. Appreciate it. Thank you.