Jesse Itzler & Devon Levesque: On Life Design, The Misogi Ritual and Winning Routines

There's an old Japanese ritual called the Misogi. And the notion around the Misogi is you do one big year defining thing every year. Like you don't have one thing to show for your year. Like your work life balance is so out of whack. You're never like counting the accomplishments. You're stacking up the adventure of life. You bond so much more with people through experiences than you do sitting at a cubicle. The reason why you have so much wisdom is because you had these different experiences and you didn't just let them pass through your life. You said, "What can I learn from this?" "Why don't you go talk to someone that's a hundred years old?" And just go listen to them. And every single person, the common denominator, is regretting what they did with their time. Not maximizing it. People aren't lacking time. They're lacking a system. What is the life design that I can go through to make sure that I bring some of this back into my life? Don't change anything. But you just layered in these three things. One. Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, Human Biologist Gary Brecker, where we go down the road of everything, anti-aging, biohacking, long-jeivity, and everything in between. Today is definitely one of those in-between podcasts. I got to actually set this up before we even start running the podcast. So every morning I work out with my son Cole, I drive over to his house about a mile away, we run a workout and then I come back home. So Devon the Vesk joined us this morning for the workout. And I'm talking to Devon. He's like, what do you got on calendar today? And I'm like, oh, I'm running a podcast with Jesse Yitzler, dude, I can't wait. This guy changed my life. And he's like, wait, that's my guy. That's my boy. You know that Jesse and I are boys. And I was like, well, why didn't you come over? So when Jesse got here and he did the tour of the house, I actually had Devon sitting in the podcast seat and he came around the room into the podcast studio, freaked out. So this is going to be one of my first triplet podcasts. It's a three camera shoot today. Guys, Jesse Yitzler, Devon the Vesk. Welcome to the Ultimate Human Podcast. It's great to be here. Does everybody, does the audience know that you shoot this at your house? Um, they do now. Yeah. It's my house. Yeah. And I just want to say I walked in here and my cells are freaking out. I'm like the air quality in this place is on another level. He's like, I want to see everything. I'm like, all right, let's take the tour. We showed a water filtration, air filtration. We had a little meeting in the hyperbaric today. We'll probably hit the sauna before you leave because Devon told me that your priorities are sauna than everything else. And I was like, all right, well, I got that covered. Yeah. You know, I got to tell you, Jesse, um, truthfully, the, I've had hundreds of people on my podcast. Um, I can count on one hand, the number of people that I could say have truly had an impact on my life. And I really mean that. I've been inspired by all of my podcast guests. They tell amazing stories of some of the most impactful people in the world. I don't mean to take anything away from them, but people whose advice I've actually applied in my life that had the made a material change in my life. And you are absolutely one of those five people. I remember a podcast that you did. You must have been around 50 because you were talking about how you had 28 years, um, statistically speaking to age 78, right? You're like, I've got 28 summers left. I'm actually getting goosebumps saying this. And I started thinking about 28 summers with my parents, 28 summers with my parents. My kids 28 summers with my wife. What am I doing? Like where is, where is my head? Like what? Look at, look at the goosebumps. I don't know if you can see that. But that podcast was so meaningful. I forget the host that had you on there. And then I saw you speak at a growth con right up the street here in Marlon, stadium. There's 35,000 people in Marlon, stadium. I don't even think your book had come out yet, but you were talking about living with the sea. That's right. And dude, your energy and your like your communication style. And I was like, I don't know where this guy is from, but I believe every word that's coming out of his mouth because you were just speaking with such conviction. And those two things married. And I have to tell you, I made some material shifts in the priority of my life, um, thanks to you. So I really, I want to just start off by saying thank you. Oh, man. Thank you so much. You're an honor to be here. You're an amazing, you're an amazing orator and, and you're really making it being an impact in the world. And I'm absolutely honored to have you on the podcast today and you too, brother. And, um, and I'll get to you in a second, but there's so many, there's so many things that we could go down the, the rabbit hole of, um, there's so many things I love about, um, your message. And I don't want to take words out of your mouth, but this life design, you know, and you're never like counting the accomplishments. It seems to me like you're, you're stacking up the adventure of life. Like you're really enjoying the journey. And I wonder if you would talk about that a little bit like from the Genesis. You had so many of these amazing stories. Um, you do these things called misogies. Am I saying that right? Yeah. Misogies. Maybe we just start there. Um, like, because people rarely get advice on how to design their life. Yeah. Right. Well, I think it's super important. I think as you get older, I'm 57 years old, but I found that as you get older, it's really hard to create newness. So many of us live in routine, you know, and our routine is very often dictated by other people. Zoom calls, you know, your calendar fills up with other people's requests for your time. And where does newness come from, you know, and I feel like really, you have to create it yourself. Like you have to plan it and schedule it and think about it. Um, so I'm really, really intentional about planning and thinking of ways that I can create newness. So there's an old Japanese ritual called the misogie, for example. And the notion around the misogies, you do one big year defining thing every year, like, like as we head into 2026, like last year, 2025, like you want to have one, if you don't have one thing to show for your year, like your work life balance is so out of whack. Right. So I can go back all the way to 20 forever and be like 2015, I wrote living with the seal. 22, I wrote my bike across America, 2020, like every year, I try to have one big year defining thing. Um, so that's like a something that I always do. And then we talk about living by design. I don't do a lot. You don't have to do a lot to get me to get a ripple effect in your life. Mm-hmm. But that is something that I do every year. And then the other thing that I like to do is every other month, I call it Kevin's reliant name that after my friend Kevin introduced me this every other month. Um, I do one little mini venture. I plan intentionally a mini adventure that I normally wanted to have. So instead of watching the Georgia football game on a Saturday, I'll go fishing with my kids. I'll go to a lecture or whatever. I just do six mini adventures a year. Now here's why that's important. You had mentioned the average American lives to be 78. So when I was 50, let's say I lived to 80, I had 30, let's say I had 30 more years left. If I did one misogi, one year defining thing and took six mini adventures and just those 30 years. Yeah. I'd have 30 year defining things and 180 mini adventures I want to have had. So when you start to stack, that's freaking amazing. That is amazing. That is amazing. You start that at your son's age, you're going to have 400 mini adventures and 50, you know. So without that, I don't want to look back at the end of my journey and be like, yes, man, I was the 80% version of myself. Oh, yeah. I want to squeeze as much out of this insane opportunity that we have. If we're healthy, you know, as a famous quote, if you have health, you have hope, if you have hope, you have everything. So I want to squeeze as much out of the journey as I can. So that starts with having a plan and being intentional about it. It doesn't just happen. Yeah. And I've got to ask, how did the two of you meet you and you and Devon? 29.09. Yeah. You know, that was one. Oh, nine. Yeah. It's an event called 29 or 29. Oh, where you climb the height amount of hours and 36 hours. Okay. And so we're actually, it was out in Idaho. He lives in Atlanta and we were one of the sponsors for the event. I remember I showed up and the year prior, I bear called the New York City Marathon. I saw that. He texted me about it. And so we kind of knew each other through the internet. And so I get to the event. He texted me like, oh, you want to go and hit some hot springs tonight. So I met him, you know, the night before the race, the next morning we start the race. It's 15 laps up and down the mountain. Right. And by the way, this is from like 8,000 feet to like 10,000 feet back to 8,000 feet back to 10,000 feet. Yeah. We're in San Valley. Idaho. It takes about two hours to go up, gondola down nine minutes, four laps in. Jesse Texman. He's like, yo, meet me at the lodge. I'm like, all right, meet him at the lodge. He's like, you know, I'm a part owner of the hawks and, you know, it's, it's playoffs tonight in Atlanta. I think if we go to the game, we might be able to come back and still finish the race. And I'm like, what? He's like, yeah, let's get in the plane. So we get in the plane a couple of our buddies. We fly to the game. So you've already done four laps. Four laps. I have like mud on my boots. Yeah. I just met this guy. I did three. Yeah. I just met this guy like 10 hours in. We fly to Atlanta, walk in. I'm just, I'm still in mud on my boots. He's like, yo, go to the, go to the bar, grub somewhere in the owners lounge. He's like, go to the bar, grub some tequila shots. They go up to the bar, start ordering some shots. We're starting to have a good time. This guy walks up. He's like, you get me some more. I'm like, yeah, I'm like, what's your name? He's like me, and I'm like, meek milk. She's like meek milk. I'm like, what is going on right now? Yeah, yeah. Like all these people start walking up. We go, we watch the game. They lose and I'll never forget it. Jesse looks at me goes back on the plane. Yeah. back on the plane, we fly back to Idaho. Now we gain three hours. We get back to the mountain by about 3 a.m. We have 11 laps left. We finished the whole race. - Hold on, you started at 3 a.m. - Yeah, start at 3 a.m. We finished the whole race with 30 minutes of spare. And that was the first 36 hours I ever met, Jesse. - By the way, since that encounter, Devon and I have rode our bike across America. We did a tour of the 30 best saunas in the world and we've been wild. - That was wild, he told me about that. - Yeah, we've run marathons together. - We went to Interum. - We did rim to rim to rim at the Grand Canyon. Like we've just set, like, just on all these. - It was so different. - Yeah, different. - So Gis and adventure. - Yeah, and he's, I mean, you know, obviously, I look at Jesse, we're in different age, 25 years apart. - Not since I walked into your house, Gary. (laughing) - I came in here, he took pictures of everything. I'm feeling you and Zare about to upgrade over. - Oh yeah. - And I mean, I look at him and I, a lot of the times I'm just a sponge. You know, I'm trying to just take it all in. I grew up respect to my elders and we might have the same energy, but we're different ages. And so I still look at him as mentor and elder. We might be business partners and friends, but like, I take a lot of the things he says pretty seriously. And I think maximizing your time and ever since, honestly, that time I met him at 29.09, I've added a Mussogee, you know, climbing Mount Everest, you know, Bear Chronomarathon, you know, going out to all these different high peaks and art again across the world. Like, it is a massive part of my life I'm using the Big Ass calendar to set my calendar first of what adventures I want, you know. I do two, three year, like big, big, you know, life defining adventures. That's 50, 50 chance. - I completely agree. - I'm not. And it's really 'cause of Jess, and I'm adding this into my calendar, but this, this has allowed me to schedule my life out and then everything else fits in between. - Yeah. - And this was one of the biggest, most incredible things that Jesse gave us right there. So we started this year, the Big Ass calendar this year. And so for Christmas, my wife is beautiful, by the way. - Doesn't it? - Yeah, it's amazing. - And there's no work on here yet. - Yeah. - So we scheduled things by family, our family time, our time in Colorado, that's our time together out in Colorado. We have a log home out there we love, holidays, birthdays, and then work. And so I'm gonna hand this over to my staff and let them fill in the rest of this calendar. This is the first time that we've ever done this. And when I talk about when an impact you've made on our lives, I mean, you really have my wife loves this idea. I love this idea. I mean, so much more intentional about my time with my kids. I'm in blessed to have them involved in my business. I'm working out with my son every morning, my daughter and I are chemical free. It's game-care line, my youngest is started to come and be free, active wear. And just bringing them closer and then making them a part of this adventure. - What I love about that is, you have all 365 days on one piece of paper, but you can a track towards your goals, you can see where you've gaps in your time. You can literally see where you're spending time and not spending time, what you're neglecting, what you're not doing right. And it gives you a visual. I see things in pictures, I'm super visual. And it just gives you a really clear picture of your whole year on one piece of paper. And that's been really, really effective for me. Just to go back to one thing that Devon said that I think super interesting. We've done all these adventures. And I feel like there's two sides to business. There's the financial side, which is so important, but then there's a really strong spiritual side. Not just in the culture that you create and how you treat your customers, but also like are you incorporating adventure and living a life on top of the grind? And there's a million insane entrepreneurs in the world. I'm an entrepreneur and I'd probably back of the pack. And an entrepreneur shouldn't. I wouldn't say, dude, but you've exited $5 billion in companies. There's a lot of people that I wouldn't call that back of the pack. There's a lot of people that are better, but I've done a really good job in living my life and by design. And Devon and I have been on these adventures, but we've been going with a group of 10 friends. We all do the same things kind of every year, the same group to Finland, the same group that rode their bike basically. And what's interesting about that, as I never thought about this in my 30s, but in my 50s, all of the 10 guys that do these journeys together, we become super close. You bond so much more with people through experiences than you do sitting at a cubicle at work. So one adventure is like 10 years of sitting at a cubicle. You can learn more. I only knew one of the 10 guys 10 years ago. So it's like a whole new friend group has emerged. And I thought in my 50s, like, oh, my good years are done. In my 30s, I ran marathons, I went out, I had all my friends. And I got married now. I'm supposed to slow down. I have four children. It's been the opposite. It's like, I feel so alive in my 50s. One surrounding myself with people that think young, do young, act young. I mean, you're the king of biohacking and longevity and wellness. I mean, I came in here and was like, you're the willy-wank of the space, man. Like, this is like Disneyland for well, I mean, that's just like, I feel like I walk through a cloud of like wellness when I walk in here. The hydrogen water, yeah. I'm overfiring up the hydrogen water right now. And all the things that you do are so important. And I took pictures of everything. I've already, on Amazon, I'm ordering everything. I know that he's like, I can't order fast enough. But thinking young, thinking young, staying young by being around young energy. I mean, Dev just said he's been around, looks to me as like an elder, which is a compliment and an insult. Yeah, yeah. I felt the barbed. But the same could be said about me. I mean, Devon brings to me a newness and energy, a youthfulness, play, fun, all the things that start to go downhill for a lot of people in their 50s, 60s and 70s. So surrounding yourself with adventure, and there's not to go climb Mount Everest. People that are young, you know, there's an old, and I think this is a big part of what you do. We were talking about this earlier, like community and this kind of thing, but there's an old trait or trend or hack in stand-up comedy. That when people go around and they pass something, a story to a story, an improv, improv comedy, when they pass it to the next person, the comedian starts by saying, yes, and that end. Yes, and then we went, you know, because it keeps the momentum and it keeps the energy. And I want to be around yes and people. I don't want to be around people that say to me, you're going to go climb Mount Everest in a mountain, like for 36 hours, why would you want to do that? You want to go to Finland? I don't want to be around that. Yeah, you could twist your ankle. I want to get really hurt. I want to be around people that give yes and energy, and I want to be that. Devon says he wants to go bear crawl the marathon. I'm like, yes, and go cross that, man. That's amazing. I'm not going to take that energy away from him. So the relationship that we have, it's energy-based, man. Like, and all my friends, like, I'm on friend reduction right now. Yes, same. I'm on friend reduction. Yeah. And I'm bringing in people that give me the energy and getting rid of the people that take it away. If you know me, you know I'm a huge believer in the benefits of hydrogen water. H2Tab delivers cost-effective portable tablets that generate ultra clean molecular hydrogen at 12 parts per million. One of the highest concentrations on the market, with over 1,300 published studies showing benefits of oxidative stress, energy, recovery, brain function, and so much more taking charge of your health has never been easier or more cost-effective. Just drop a tablet in water, let it dissolve, and drink it back. It's less than a dollar a day. Science-backed and part of my daily routine. I never travel without this, and it is my favorite biohack. Visit drinkh2tab.com. That's drinkh2tab.com and upgrade your hydration today. Now let's get back to the ultimate human podcast. Yeah. And over your life, we just went back a little bit to like the financial wins and some of the business wins. I feel like you've had such an unconventional past. I don't even know how to really describe it. I mean, 50 Cent was an intern for you. Yes. I mean, David Goggins lived with you. The book says 30 days, but he lived you for a lot longer. He was security for your family, right? Right. Almost seven years. That's right. And like, did you like take something away from each of those people? I mean, for those that haven't read the book, like, what was it that struck you? Because I feel like you are the combination of all of these experience. The reason why you have so much wisdom and you're able to orate this in such a constructive way that people get applied to their life is because you had these different experiences and you didn't just let them pass through your life. You sort of you said, what can I learn from this? Like, what am I taking away from having this hyper discipline, Navy seal live with me? And then I'm going to actually add some of those discipline characteristics to my life. Like, what was it like living with David Goggins for seven years? Yeah. Well, Gandhi said it best. He said, learn like you'll live forever and live like you'll die tomorrow. And that's sort of been the way I've been living my life since I've been 20. My wife always says, the more you experience, the more you have to offer. And I have completely over indexed in experiences. So you mentioned that Goggins lived with us. He did. I lived on a monastery for eight monks who had been there for 50 years. I live with Wim Hof and Poland for a week. I've had, you know, there's all these different experiences. And I feel like I have a lot to offer. through that. And you know, the, you're told to like surround yourself with like-minded people. And that's true. We're like-minded. But I'm into people that aren't like me that are experts like you in this field that I'm curious about. And I learned best through immersion, not through reading. So I like to put myself in those situations to learn. I met Goggins at a race in 2006. And no one knew who he was. You know, he was running this race. He was probably 280 pounds at the time. There's a 24 hour race. I was with a team of five. We were a really group of five people. He had no realy team. He was his own realy team. He did it by himself. And he had ended up breaking a lot of the bones in his feet because he weighed so much over the course of running this race. It's the pressure. And he only had crackers in water. It was a bringing-your-own supplies. He brought a box of crackers and a bottle of water. And he ended up getting some kind of kidney issues, peeing blood down his leg, a mile 70. And I was like, geez, we got an airlift, Mr. Race Director, like airlift this guy to a hospital immediately. Yeah. He duct taped his feet and then ran another 30 miles and finished the 100 miles that he wanted. And I was like, I want to meet this guy because whatever secret sauce he has, if any of that could rub off on me or my children, like every bucket of my life would be better. So I literally cold call them flew out there and realized we had a quick lunch meeting. I'm not going to get the secret sauce over a lunch. Lasting change requires changing habits, mindset and routines. You don't get that in lunch. I asked him to come live with us. And he did. And that started a relationship. And you know, there were so many takeaways from that. And I would just say that one of the things, and this is going to sound unusual for like, oh, Goggins live with you. And this is a takeaway. But I love the simplicity of how he lived his life. Forget the training and the mindset. I got all that. Now I didn't want to get rid of my swimming pool. You know, I still wanted my swimming pool. But what do people do when they get older? They downsize. They get rid of like, I'm not seeing 80 rolls buying huge mansions. They're downsizing and simplifying and whatever. I feel like there's so much ego in business. There's so much ego in business. And I feel like the earlier you can simplify and dev, it says a great job. He does the best example of this for someone in his 30s that I don't want to talk about sweet honey farms. Probably he's the best example of this of anyone I know in their 30s. But when you can downsize to like figuring out what it is you love to do, the people you love to do it with and you do more of that, that's a great journey. And I he knew what he loved to do. And he did a lot of that. So when I turned 50, I said, I'm going to put more on my plate, what I love to do with the people I love to do him with. That's why we're doing all these adventures and stuff. So that was a really impactful takeaway for me. And then each one of these little things, journeys, people that I've met, even my experience with you, I mean, I've taken, I've been here for an hour. I've taken so much away. One of it is how you invest so much in your children, getting up in the morning, starting your day, working out with your kids, you told me you never missed a game when they were playing sports. Like this is the stuff the world needs to hear, man. Like this is the things that I think the message gets lost when people are like business, business, business, business. I'm going to no shit. Yeah. You have to go to fucking Harvard to learn that you have to be good at, you know, work hard. Like no shit. But it's the other side of that message. Now I'll leave. I'll just say one thing really quickly that I, and then, and then, you know, I don't want to hog this conversation. But I hired a speed coach that I found online from my son. Speed, speed to get that. So I call the guy up. I don't even know if you know this, Dev, and he's booked out for six weeks. I wanted a 45 minute session. Six weeks I can come in six weeks. Six weeks later, he comes up in this kind of beat up pickup truck. He's got like old school gym cones. He puts out, they go through this workout. And I said to him, I said, wow, man, you must be so busy. Like six weeks to get a session. He goes off. I'm not busy at all. I said, what are you talking about? He's out on a fishing trip. What are you talking about? He goes, I'm not busy by design. I said, what do you mean? He said, well, like I realized, if I give these sessions all the time, I'm going to have no time for myself. So I started doing online courses, selling the online courses. So I could design this life where I could go fishing. And I'm just here because I like following you on Instagram, I thought it'd be cool to train your son. And I was like, I want my life on by design. Yeah. I want to do that by design. Yeah. You know what I mean? So true. That's the calendar and that's these trips and that's the Musogi and that's Kevin's rule. People like, oh, I don't have enough time. Yeah. And if you can get a system, then you start to really, it starts to really click. And I'm not saying don't work. Obviously, if the work, but you want to make sure that you have that kind of balance. And this is all part of what you do and talk about, but on a different, the different side of it. Yeah. Not the supplements, not the eating, not the sleeping. It's the community, the connection and feeling good about yourself. Yeah. And Devon does it better than anyone. I'm just a happiest guy. I know. Yeah. He is a happy dude. He's, he was firing us up during the workout this morning. I'll tell you a really funny story. So we all, we all come back from this intense workout and we're getting ready to get in the sauna. We make this farm to table breakfast. And my daughter Zoom calls me. And so I answered the Zoom call and I'm, or FaceTime's me and I've got it on the counter. So it's Zach Efron and him and I are sitting there and we're having breakfast. And she's like, she sees the devons there and she's like, oh, yeah, I took your, I took your probiotics this morning. I'm like, wait, what? You take his probiotics? And she's like, yeah, and he just protein bars dad. And I, and I, and I, she started talking about a sweet honey farm. I'm like, dude, you're like, you're like a spokesperson for Devon the best. Remember that? Yeah, the blood test. And then, and then you know, I'm making eggs this morning. Devon slaps his blood test on me. This little, it was like a constant glucose monitor called rhythm. And I start dripping blood into this little vial. And by the time I was done making eggs, I had a vial of blood. And I guess we're going to send it to the lab and check my hormones. And I was like, dude, this is really cool. Shit, I didn't realize that you had such a result on my head. The result of that blood work. It's going to be a buffalo. We don't do this on animals. We don't do a blood test on a wild buffalo. You're insane. Yeah, I actually can't wait for those. But you're age, I love what you're doing because like these sweet honey farms, you know, these these micro farms where you're you're growing your own food. You're actually providing farm to table food for people. Place where they can take their shoes off, touch the soil, put their hands and dirt, eat vegetables right out of the garden. I'm sorry about what happened to you in New York with the, you know, the raw milk. We're trying to change that at Maha. Right now. You know, it's funny because you got whacked and fine for selling raw milk and giving raw milk to people. And, and you know, all these chemical companies get a pass. But I would love if you would talk a little bit about the, you know, your life design at 30 because I think the younger generation, we're kind of supposed to be wise in our 50s, right? We take all of our mistakes and we sort of look back the fact that both of you started so early designing your life. I'm, I'm truly a, a little jealous. You know, I'm intentional with my time with my kids. Now, very intentional with my time with them and it's a blessing to have them in this circle. We talk a little bit about your life design and. Yeah, I think, I think when I was 20, I'm 33. So I was, I was 26 and I was on the phone with this guy, Johnny Martin, who is, you know, he, he helps a lot of veterans design their life. And I called them up and like, I feel really stressed that, you know, there was, there was a lot of opportunity coming into my life. My schedule was getting overtaken and he was like, he's like, what do you care about? Like, what are five things that are your absolute no matter what? And you were a person trained around this time. I was a, yeah, I had a training business. I just sold it and yeah, we, we must have just started pro-mix after a time. And, and so he gave me a couple days, I think it was a week and I come back and I'm like, the five things that are my no matter what's in life. I had 20 billion dollars in my bank account, everything. Like, what am I no matter what? Family, health, community, freedom of time and giving back, philanthropy, like I love giving back. And he's like, okay, he's, he's like, write this sentence on your whiteboard. And so I had a big white board and I have all these companies I'm a part of and, you know, all the things on my schedule and whatever. He's like, if a person, place, or thing isn't adding value to your life from a community, family, health, giving back standpoint, then they're taking value from you. And so I look at my calendar, like, you know, my daily calendar. And I took a red marker and a green marker and everything that didn't have to do with family, health, community, freedom of time and giving back, right? Freedom of time a little different, but mainly those four. Then I put a red X on it and I immediately looked at my calendar and like half my day was gone. And I'm like, wow, like none of this shit really matters. And I was like, cool. And so then going forward, I don't, like, I'm not kidding. I don't care what the opportunity is. If it does not hit on one of my values, then I'm just not doing it. And like, look, I get a lot of really cool opportunities to be in good rooms with people, make a lot of money, do something that people would dream of doing. If it does not hit on family, health, community, freedom of time, or giving back, I'm just simply not doing it. And like, I'm that stubborn. I was really bad in school because I was really stubborn. I hated sitting down. I hate it. Like, I am so stubborn on those five things. Yeah. And that's what, honestly, the calendar also helps me with, because I list out all the things I want to do. And then I give my team the calendar, and then they fill in the rest. And like, if it does not hit on one of those five, I'm just simply not doing it. I also have another rule if Jesse calls me and says, hey, be here at, you know, wherever I'm, I'm there. It's an odd idea. I don't even think. Yeah, that's it. I'm in the adventure. Like, yeah. I'm like, I'm in it. And I don't know, I think it's important also just to go back to respecting others. I've been able to spend a lot of time, you know, in these deep villages of Africa and at crazy tables in Antarctica, you know, with the monks on Everest in Nepal. And like, just like really deep conversations. And I just listen, you know, I think a lot of, there's so much motivation out in the world. And there's so much inspiring in all these business talks. But like, why don't you go talk to someone that's 80, 90, a hundred years old, 105 that spent time just living their life through different wars, through different economy shifts. And just go listen to them. And every single person, the common denominator, is regretting what they did with their time, not maximizing it. And so like, yeah, I might be 33. And I might have a couple more summers than you guys left. But it's still, the time that I took to talk right now, and you guys listening and everyone else listening, you're never getting that time back. Now, ever, that's gone. That two minutes is gone. See you later. You're never gonna get it back. So like, that's what I mean by being intentional. Like really, really intentional. Yeah. One of the big things that I always do, is that I find a couple or family that has children that are like in college, or graduate at college. I'll ask them all the same question. 'Cause I have four kids, and they're 16, 11, 11, and 10. I'll say, what would you have done differently, raising your kids? Would you have traveled more? Would you have homeschooled them? Would you have played less sports? Would you have not over-scheduled them? Like what, I want to, and I ask them all the same question. And, 'cause I don't want to have, and those regrets, I want to know what they regret, so I can prevent it. And, you know, to Dev's point, like asking questions are really important. And I love what you did with the energy. Like, we only have a certain amount of energy. You don't have unlimited energy. So it's like deciding where do you want to put your energy, what do you want to put your energy into in 2026? Like where do you want to put the majority of your energy as an interior marriage, as an interior children, as an interior business, as an interior wellness, and health, as an interior learning? But I think that's really important. Like having direction, you know, like nobody listening to this podcast is good enough to wake up and wing it. The competition's too good. You can't just wake up and be like, I don't know, I'm just gonna wing it this year. It doesn't work like that. So like, you know, taking a little time to map out your year, thinking about what you want to do or the trips or like, you know, how much time you want to spend with your kids or whatever, it's really, really important. - Yeah, you know, I made it change six years ago. I started to, it was a relatively small change, but I would say it's amplified itself. And as I look back, it's probably one of the greatest decisions I ever made. And I started scheduling all of my meetings in travel around sleep and exercise. So I said, first thing that goes on my calendar is sleep and then exercise and then everything else fills in. This is even before I had the big ass calendar. And that shift alone because the idea that you could be selfish in the morning and then give the rest of your day away. - Yeah. - And that made a lot of sense to me. What I would do is just wake up and start giving my day away. And by giving my day away, I mean, my spouse, my career, my kids, my, you know, my coworkers, whatever it was. And it's easy to just be busy. - So easy. - It's easy to doom scroll. I mean, there's so much that we can just fill our calendar with. And that shift, like it, it wasn't just a mind shift, a mindset shift, like, gave me focus, energy. I started to see things really clearly. 'Cause in that 90 minutes, I always have some quiet space. And it was really, really, really hard for me. I've had ADHD all my life. It was really hard for me to sit in silence. So I actually set a goal of like trying to teach myself to just sit in silence. And like some of the greatest ideas, like problem solving has come to me during that time. And now I feel like I've been so much more efficient just because I'm just selfish with just the first 90 minutes. And so he joined me this morning. - Yeah, I love it. - I mean, I'll miss just about anything. I'll be late to a meeting, but I will never be late for a workout with my son. You know, I'm just never gonna disappoint him. - I think that's why I, you know, why I, and I know you, Sana, Sana and Cold Plunge on the, I mean, I'm an everyday guy, you know, three rounds, 15 minutes in, you know, dunking the cold, go back in, minimum three innings. And I think in that time, Jesse does something great. I love when he does this in the Sana. There might be five, 10 people in the Sana. And he goes, yeah, let's take a moment of silence real quick. Three minutes. - Silence, the best. - The best. - Dude, I love that. - Silence, silence. - No talking and your thoughts just come together. You hear yourself breathing. And like life just starts to make sense a little bit, you know, it's super quiet in there. And look, I love a good conversation. But we can do that afterwards, right? Just sitting there and letting the thoughts, that's why I love being on the mountains, you know what I mean? Like there's no social media, you're out there. You might not be talking for, you know, an hour or two hours, you're just, you're just climbing, right? And yeah, that's where the idea is coming. That's where your brain starts to make sense. Everyone talks about a detox. And you do great detoxes. Do a phone detox. Don't go to your, don't have a phone for 10 days. See what happens if you don't, his wife and I did a, it's called the Hoffman Institute. We don't have our phones for seven days. It's an intense therapy like, you know, sessions in the middle of freaking nowhere. - I noticed it was him and your wife. You didn't go on that one. (laughing) - No, you didn't go again. - Okay, okay. - And yeah, they take your phone away. And like it's really insane what happens when you don't have your phone for seven days and you're just writing. And you're not allowed to work out, you're not allowed to, you know, sometimes we don't even talk to people throughout the day. And your brain just starts to make sense more. Just by the now work got things and it's a not started for me. - Yeah, yeah. - I also have that as I feel like so. (laughing) - You gotta lean into it. But this is no fun. I love the no phone detox. - Yeah. - Sat my wife Sarah explained the Hoffman Institute as or the program as like going to feelings camp. - Yeah. - I can't go to feelings camp. - Yeah, it's intense. - It's intense. - And you've done it too? - I couldn't do it. - Oh, okay. - That's not, I hear amazing things about it, but it's not for me. - I can't do it. I can't do the no work out thing. - That's like that and cold punch and sauna. Those are my drugs of choice. Yeah, 'cause nothing makes you feel better for longer. I can still tell in that right this moment that we worked out and did a sauna and did a cold punch. - Yeah. - Oh yeah. - Like those really international flights and you get there, I feel like a different person. - There's a massive ripple effect from it. Just also like just, you know, we're talking a little bit about best practices for everybody which I love. I love getting best practices and tips. I had a company called Marquis Jet and we flew. - I love this story by the way. Look, can we get, I don't want to interrupt you, but I want to go back to the first customer at your Jet Company before we get off this story, but go ahead. - Yeah, I was just gonna say that. We flew 3000, 4000 of the who's who of entrepreneurship, pop culture athletes. I was 30 years old when we started the company and I would ask everybody, I was obsessed with their habits. I don't know anything. I don't know the plumbing supply house. I didn't have to take a business. So I'd be like, where do you vacation? How do you live rich? Like, what time do you wake up? What time do you go to bed? I didn't know it. I would just, and I was a sponge for all of those things. So I like that we're sharing some of the best practices. You know, but Devon had mentioned that he has five buckets and that if it doesn't fit into one of those buckets, one of the things that I do that I think has really helped me. It's kind of like a little bit of a hack. But I did the same thing on a daily basis. What are the things that if I had in a perfect day, like what are the things if I had unlimited time or money that I would love to do? What do I love to do? I love the sun and cold plunge. I love to play with my kids, maybe go for a walk with my wife, maybe read, maybe, you know, I don't know. Everybody has different things. And like maybe there's seven or eight items on those. Let's just call those your vitamins. Those are things that make you feel good, you know? Every day I try to do two or three of those things. And I found that if I can do those and check the Jesse box, you talked about being selfish in the morning with your time a little bit. I am such a better dad or husband or boss or I show up so much better. If my work or my wife or my children take those away from me for whatever reason, like, oh, you can't, I'm gonna resent them. So if I can't, if my work is taking all that stuff away from me, I'm gonna resent work. If my wife's like, no, we gotta go to the opera. Like, I don't like going to the opera. But if I can get my son and Cole plunge in and check my box, I'm happy to go. - Right. - If I have to go and I don't do that, I'm mad at my wife. (laughing) - It's so true. - It's so true. - So you gotta check, you know, it gets simple, actually, I was like, what do I love to do? Go for a walk, whatever. Do those two or three things. And then like the rest is like, okay, like yeah, yeah. I feel that same way too. Like being selfish with your warning, then you can give the rest of your day away. Yeah. You gotta get wins and, you know. Yeah. So let's go back to Marquis Jetsi. And I'd love for you to tell a story about your first customer because I feel like a 30 years old starting a Jack company is super random. Like listen, there's what I share on this podcast and then there's what I share with my inner circle. If you've been following me for a while, you know how I hold nothing back here. But my VIP community, that's where the real magic happens. Picture this. You're struggling with energy crashes, brain fog, or just feeling like you're not operating at your peak and you don't know where to get real answers. But here's what really sets this apart. You're not just getting my insights. When I have incredible guests on the podcast, VIP members get to submit questions for a private podcast segment. So that world renowned expert we just interviewed, you get exclusive access to their knowledge, tailored to your specific situation. This section is under the private podcast section in the ultimate human community. And speaking of exclusive, you're getting my personal protocols, the exact tools I use for water fasting, gut optimization, and morning routines that have taken me decades to perfect. This isn't theory. This is what works in the real world. The community launches challenges throughout the year where you get direct access to me and my network of experts. It's like having a personal health advisory board for less than $100 a month. Your health is your wealth and this investment pays dividends for life. Join the VIP community at the ultimate human.com/vip and step into your ultimate potential. Now, let's get back to the ultimate human podcast. It was very random. Well, I've started multiple businesses in my journey and the common theme is I had no experience or background or in any of them, which for a lot of people soup terrible in place. Yes, if you have no experience, that's where you go. It's super intimidating. But here's the blessing in that. It guaranteed that everything that I did in those spaces and my partner and I would look different than the competition because no one taught us how to do it. It's like if nobody taught you how to do your job, how would you do it? If you ripped up the playbook that everybody in your industry has been using for Devon did it. He ripped up the wellness thing and opened up a farm and basically a camp, I don't even know what I've to call a retreat center or whatever on a daily basis. What do you call it? Dev is like, "Oh, well, this farm." Oh, well, this farm. I mean, he ripped up the playbook. He innovated. He disrupted. Yeah. So, yes, I had no experience in aviation. But that guaranteed that I was going to talk to my customers differently. I was going to design a program. My partner and I were going to design a program that would fit our profile with the customer wanted, not what the industry was telling me to do. And if you can get over that fear of being embarrassed or taking a chance or doing something different because anytime you innovate, you're going to get net with resistance. Yeah. If that's such a good idea, why, how can the big guys have been done it or you don't have enough experience? Why are you going to get net with resistance? Mm-hmm. So, if you can get over that and go in, it's super liberating. So when we started Marquis Jet, I didn't know what I was doing. I didn't even know how to get leads. There was no, in the 1990s, there was no sophisticated way to get leads. I just went to where wealthy people went, where people that could afford time on a private jet. So, I went to the TED Talks in Monterey, California. And because I heard a lot of people from Silicon Valley go there and I was like, I'm going to go sell a jet cart to somebody here. We just started this company. There's a room full of wealthy people except you needed a credential to get in and I didn't have a credential and they weren't letting anyone near the building. So I went to this little coffee shop and I was like, how am I going to sneak into the fucking room? What usher can I, looks vulnerable that I could pay off? Yeah, who's bad as can I buy? Like, I'm getting, I'm leaving with a sale no matter what. Right. There's no way I'm not leaving here with a sale. Right. So, every hour and two hours, a wave of people come into this coffee shop with the credentials and they were all buying lattes and muffins, like crazy lattes and muffins and lattes and muffins. This is where they go on break and they're all coming here on break every two hours. So the next morning I came back to the coffee shop and I bought all the muffins. I basically controlled all the muffin inventory for all of Monterey, California and I just waited and then a guy came in when they opened up and you know, start to get the action and he orders a muffin, latte and a muffin. They're like, we're out of muffins. This is a completely true story. He starts to walk out and I stop and I'm like, I hope. He's overhered you. Like, I have an extra muffin. He's like, you have a muffin. I'm like, I have fucking 200. I'm gonna buy a day. And he's like, what are you doing here? Just randomly. What are the chances? You have one puffing. Yeah, I'm just like, you have one. Puffing seed. Anyway, we started talking and I told them what I did and he was like, this is insane. I'm in the market for a jet card and I recognized his name from, he would just be on the Wall Street Journal for selling his company half.com to eBay. So I recognized the name. He was my first customer. I sold them there. And then, yeah, and then you know what happened? I serviced the hell out of them. I like, you know, I did what everybody in my industry would do. They expected me to like carry the luggage at the airplane and call and return calls, but I did the unexpected. You know, if you went to Mexico, I give them a list of doctors. If anything happens to one of your kids, I've vetted these doctors. I made reservations for I did just went over the top. Anybody can care the most. So when you have no experience, your secret power, your secret weapon is carrying the most. I cared so much about this guy's experience that you know what he did. He gave me a referral. And then the next guy gave me a referral until we did $5 billion worth of referrals and sales and sold the company. So you don't have to have experience. It takes too long. You have to be able to go and not worry about how I'm going to do it because that's intimidating. You'll figure out how if you really want to do it. And that's how we started that company and I had a great partner who was super smart and we built a great team and yeah, it was a crazy, crazy, crazy job with his name is Josh Kaplan. Now I'm still friends with them. Really? Tell them I'm the muffin. He sends me muffins on the holidays now. No, that is like a little metaphor. Dude, those 200 muffins turned into a $5 billion company. Yeah. That's what they call the tipping point. And if you ever read that book, the tipping point, it's like, I mean, it's like that old adage of what a butterfly flaps in the forest, you know, and the ripple effect. And I think you're right. So much of what impedes us is inside of our head. Right? It's like, well, I don't have the experience. I don't have the education. I don't have the contacts. I don't have the money and don't have the relationships. Probably dawned on you that you'd never been in the jet business before. And I think most of us, we dragged the past forward and we focused on those things. And when you just blow through all that and say, listen, I'm just going to figure this out. And tell me, tell me a little bit about your journey with, and you recently exited ProMix, right? Yeah. But the funny thing is the impact that ProMix has had on my kids life, which is a little upsetting because like, I'm on their dad and they should be using my shit. But they're using yours. So something about your marketing advertising, market penetration or something made it to my kids. And they're tough, man. I mean, my daughter's a nurse. You know, my son's a pro athlete and like, they evaluate things. And so now you've landed into their daily schedule. Yeah. I mean, how was that? I think, you know, when Albert and I started it, our whole thing was just no artificial anything. You know, we didn't trust any vitamin or supplement companies out there because it was not really any transparency. And so it's sort of pre-maha too. So like, correct. That's very invoked now. But yeah. And so we found this super clean farm where we got our grass fed away protein from. We saw how they treated their cows. We saw, you know, how they're milking it. We saw you basically to grade your cheese to grade your way protein or case in protein. You have to submit the cheese from that farm to, to a competition. And our cheese got ranked number one in the world. And so we had the best grass fed. We still do the best grass fed away protein in the world. And that's when we put us on the map. And then really ever since then, you know, I've traveled around the world and tried to find farms with Albert where we find the highest quality ingredients. So, you know, when I was in Africa, climbing Kilimanjaro, we, you know, we found this bail Bob seed, which is the tree of life in the Lion King. And, you know, that bail Bob has a ton of vitamin C, a ton of potassium, great prebiotics. We had some amazing high quality turmeric to that, a probiotic and then organic oranges. And that creates this, you know, gut health digestion helps with bloating. And that's, that's our number one skew, I promise. But, you know, same thing with the fish oil. We went out to the Unamek Islands of Alaska and we're not just, you know, using farm, you know, raised Alaskan salmon. We're hand, we're line caught, wild caught, cod liver and salmon. And that's our fish oil. So, it's super high anti-oxid, it's very intentional. Very intentional. Our beets, northern California, high quality beets, the way that we actually plant the beets and dry them. We dry them at 106 degrees. And so, that allows 97% of the nutrients to actually be absorbed in your body. So, those are 20 times more absorbable. So, you feel the nitrates turn into nitroxide in your body and you're just like, whoa, like this is an amazing proof of. Yeah. So, everything has a story. It's not, we're not using a manufacturer. You know, it's a- goes back to caring. We just fucking care. My dad was a pro-weight lifter, my mom was a pro-arm wrestler, and like, I've been taken by mom. - My mom was a pro-arm wrestler? - Yeah. - Your mom was a professional armistice. - Yeah. - Yeah. - That's also-- - That's also super random. - I think that is. - Yeah, she's a beast. You got shaker hands. Death grip. - Death grip. - I thought you, 'cause I thought you just mixed them up and you were gonna say, "My dad was a professional armistice." - Right, right, right, right, your mom. - You sure about that thing? - Yeah, but yeah. - If I meet your mom, she's up, she will be the only female professional arm wrestler I've ever known. - Oh, you're gonna be there, I heard you. - Like, you too. - Yeah. But like, I've been taken by demands and protein and working out and being on a farm my whole life. And I think when we start growing, we just cared. We just cared more. We wanna tell the story more. We just care. And I think, you know, we're not, I'm not, you know, I think graduate college. I'm not a biologist, you know, I'm not like the smartest guy in the room, but I fucking care. And if I'm gonna put my name on something, then I'm gonna care the most. - It's awesome, man. I saw the way you showed up this morning for the workout, man. I mean, you just got after it. - You gotta get super motivational during it. - Let's go guys, let's go. I'm like, I'm trying not to die, you know? I mean, these two are way out front on the sprint and run. And I was just trying to get through it. But, you know, - I love that. - He just talks about the spiritual billionaire. - Yeah. - And like, - I wanna switch that. - And I kinda wanna segue into that, 'cause it's, don't look where my Emmy flew in last night. Everyone's, you know, taking an extra five minutes to get out of there for our, in front of the hotel. And, you know, they're taking photos and selfie videos and like doing the whole thing. And like, I just feel like priorities are off. And the world of social media, it puts that pressure on a lot of people on how you define success. And I love when he talks about spiritual billionaire, because I feel like it's the right way to go about life. And I think it could help a lot of people. - Yeah, you know what I mean? - I think about the spiritual billionaire. There's something that we discovered in the mortality space. We were in mortality science. And it was basically that if you wanted to cut a human being's life expectancy in half, and I mean in half, at any age, you put them in isolation. Like we all know about Broken Heart Syndrome, right? I mean, a couple that's married for the 50, 60 years. - Sure, of course. - Some of the four grandparents, this has happened to one passes, what I'm saying, the other spouse. - I made a pass. - What's changed in their physiology? It's, they're isolated. We are the most isolated we have been in recorded history, because we think that connection comes through our cell phone. Connection comes from like what we did this morning, what we're doing right now. - Right. - So having a principle where you could apply something like that to becoming a billionaire. Because you know, I think there's a segment of society that sees success as evil. Like if you succeeded at doing something you were passionate about, you must have done something wrong. - There's been a huge shift in that, you're 100% right? - Yeah. And it's sad because, I mean, that's the American dream, right? I mean, my intention is to make the biggest, wealthiest, most profitable companies in the world, the companies that are the most intentional about what they're doing for their customer. Wouldn't that be amazing if the most profitable companies actually derived all of their success from actually doing something good for humanity? - Right. - Sure. - So what is these spiritual billionaire? How does, - Well, I'm glad you brought that up. I totally agree. I see that. I feel that. You know, like, you're getting penalized for being successful or trying to do the right thing or whatever. - I'm sure some people have judged you before you walked in and crazy. - It's crazy. - Yeah. - Well, I mean, like, I just think that, I remember when I was growing up, someone I had an opportunity, I had, I had no, at this point in my life when I graduated college, I was writing jingles. Like commercials for brands, theme songs for teens or whatever. And I would do them on spec. And then I would, so it means I would go and pay my own money, go in the studio, make a song for like the New York Knicks, whatever, try to get a meeting, then try to convince them they need a song. But I had no money to make these demos anymore. And someone offered me $10,000 for 10% of all of my future earnings. And I was like, I'll take it. You know, like me. - Yeah. - And he was, his argument was, you'll make a lot more money with me helping you an owning 10% than you will on your own. So I'll give you 10 grand, you give me 10% of the rest of your life. And I almost did it. I'll come back to that story in a second. But I remember him telling, he was a music manager. And I remember him telling me, he had a partner that was super successful, that he left, because he would rather make a quarter himself than a dollar with that guy. And like at 23, I was like, what? Like I rather make a dollar no matter what. It didn't make sense to me. But I understood that later on. I've been in business relationships where I just left when I couldn't make a lot more money because I just didn't, I wasn't feeling where it was going or whatever. And I think that's really important, to understand like pigs get slaughtered. - Yeah. - You know? And pigs get slaughtered. And sometimes if you're happy and you're making a little bit of money versus maybe pushing it to not, like that balance has always been on my mind. And like I said, I think there's two sides of business. There's the financial side, which is so important. And obviously we tend to over index and the energy we put into like making money. But then there's a huge spiritual side, where you feel enthropic, where you kind of customers will kind of culture, did you build, did you have adventure on top of, in your life while you were building your empires, et cetera, and we don't get taught, we tend to neglect that side. And if you have a billion dollars, but you're spirit zero, a billion times zero zero. But if you just have one dollar, and I know a lot of people that are in this bucket, if you would just have one dollar, but your spirit is a billion, a dollar times a billion is a billion. And not everyone's gonna get the wealth, but everybody can have the other side. So like you talked about Devon and like a minute ago, and you were mentioning like, oh, he came into the work out, and he was so enthusiastic, and he built everybody up, and he was like, let's go. Devon's superpower, one of them, he has a lot. But one of his biggest superpowers is enthusiasm. And if I were gonna ask the listeners to make a list of all the qualities they would want around people that in their life, maybe even if you were CEO and you were hiring somebody, you would want passion, enthusiasm, what else, integrity honesty, you know, like fun, I don't know, you have all these different words, and I guarantee all the words that you put down, like enthusiasm, like passion, like caring the most, those aren't skills, you don't learn those in college, those are attitudes, you know, attitudes are free, those are decisions. So when I say a dollar times a billion, the billion is the enthusiasm, the attitude, the taken care of people, the being nice, like those are free, you know, and those are things even if you got a 980 on your SAT, you can master. And I feel like that side of it doesn't get discussed and gets lost. - Yeah. And how do we get people to reframe that? Like the big ass calendar, I love because it's a visual, like example of your life. You can actually design your life for the next year. You have a lot more control over your time than you think you do. Well, for those people that are in that, I mean, most of the people that are seeing this podcast are either working for someone or they work for themselves and they got a business going on. So they're feeling that on both sides. How do we, how do we develop some of the intentions? Like what is the life design that I can go through, the stages that I can go through to make sure that I bring some of this back into my life? - Well, I think we gave people, I was just thinking about all the things that we've covered in this podcast. - Do we have probably a lot, man? - And I was thinking that we've given people a little bit of a blueprint. So imagine this, whether you work for somebody or whether you have your own business, no matter how old you are. But imagine we just did the two things that we talked about earlier. You do everything the same in 2026. Don't change anything, but you just layered in, let's say these three things. One, you put one big year defining thing on your calendar, right? - So, sogi. - Sogi. Two, you do every other month. So every eight weeks, you take a day and you do something you normally went to done. You just put a little mini adventure in there. Go fishing, go to the farm, at depth, whatever. So you have six little mini adventures, okay? And the third thing I would suggest, I'm not big on resolutions, New Year's resolutions historically don't work. - And then by the way, today, January 16th is just gonna say that. - Failure, what is it? Failure day or quitter day? - Yeah. - Today's national quitter day. - Right, that's true. - This is so, this is so like, those serendipitous. - Yeah. - But, but talking about a system that anyone can do, so one big thing, six mini adventures, and then instead of a resolution, I talked earlier about the importance of having winning habits, winning routines and a winning mindset. I truly believe that's the foundation for a lot of success. Every quarter, add one winning habit. - Do you like that? - It's very simple. I don't drink enough water. I'm gonna have 100 ounce of water today. I'm gonna start a 10 minute day meditation practice. I'm never gonna be late to a meeting again. Just, at the end of this year, if you had four new winning habits, or go on five years, now you've had five massive year defining things. Maybe you launched a podcast, maybe you stopped smoking, maybe you ran a marathon. You have, now you have 30 new adventures you went to that, and now you have 20 new wins. winning habits. Like you're starting to like get a process where like, and it's going to have a ripple effect on the people around you and your life. You know, like when Devon goes to, he's going to Africa, Dev's taking a trip with friends to Africa. That trips in two months from now, but it's on his calendar. He's excited about it. He's willing to work harder now because he knows he's going to, he's, we're, we're driven. He's going to get a reward to a trip for Africa for 14 days with his buddies. He's willing to go crazy for 60 days to earn that trip. Yeah. Because it's, if that's not on the calendar, oh, I got a little work. I got, it's what are you looking forward to? Yeah. You know, so like having those carrots out there matter. They matter. They matter. And he's going to show up. Now he goes to Africa, watch this play out. And now maybe Dev, maybe Dev works for a company. And now he's in the lunchroom at, at lunch. He's in the kitchen. And he's telling me, I just went on the trip to Africa. I went this. I went on a safari. I was in this called people. He's interesting. Yeah. Maybe gets the promotion because he's interesting. Maybe he gets hired because he's interesting. Like I said, the more you experience, the more you have to offer, the more interesting you are, the more people want to be around you. Like get out and experience, man. Like get out and we live in this country with amazing rivers, insane oceans, hiking trails. I climb out Washington with my son when he was nine, cost $18 to park there. We camped overnight in the winter. Like, you know, there's no excuses around. If you live in the United States of America, the adventures and opportunities that you have to do things to break up your routine, to feel good about yourself, to feel accomplished are everywhere. Yeah. They're everywhere. Yeah. And also with that, you know, the human makes on average 250,000 decisions per week. I don't know what the hell Gary put in this one. I feel like the hybrid. Don't you feel fucking great. I'm a teenager. I feel like I'm going to puberty. I told people hundreds and all the time. They're like, I just drown in some light. What is going on in this house? That's the beauty of my life. It's the convert. Yo, I feel amazing. I feel great to. I can't even figure out this. Like sometimes I literally crawl on top of my wife in the morning. I'm like, there's like happiness coming out of my pores and she's like, shut your mouth. Like it's like I don't know what you have going on here. But I'm smelling shit. I've never smelled it. I smell things going on in Sarasota from here. That's crazy. Oh, dude, that's freaking awesome. I feel great. No, imagine you could feel like this every day. Yeah, I'll be back here tomorrow. Yeah. What I was saying, though, 250,000 decisions were mine. Everyone's so indecisive about making decisions. Like, should I do that? They're making up stories in their brain. I think decision making becomes so much easier when you're around people, good people and different people. If you take the same subway to work every day and you go to the same coffee shop and you go to the same gym every single day, you're seeing the exact same people. What if you didn't take that subway? What if you walked down a different block? What if you tried out a new gym and got the most gyms do first seven days free? What if you didn't sit with those same people at lunch? What starts happening to your brain? How can you create a ha moments in your life? You're not just doing the same shit every day. That's what I love doing. And it's free. You're simply just trying something different, walking a different way, being around different people. And then you can start making decisions in a much more intentional way. Because you're getting more aha moments in your life. You're not doing the same shit every day. If you're around your family every single day and your mom's like, which my mom's not, but your mom's kind of like, wow, son, why are you doing that? I don't agree with that. Get away from that for a second. Try to be around people that add a little different value to your life. I love that, dude. I'm probably byproduct of making decisions too quickly. I make 100% of my decisions with about 60% of the information. I walked into my condo one morning and I was like, I really don't like this furniture. And I haven't liked it for a while. And why should I live with this? And I called a buddy on my house at Consignment Shop in Naples. And I had him bring three 25 foot moving trucks and take every ounce of furniture in my house. Oh my god. So my wife was on vacation. And she walked in and it was a basketball court. It was completely empty. That's funny. And I took the chandeliers out of the ceiling. I just got rid of everything. She goes, why did you do that? I said, because if I didn't, I wouldn't redesign it. So now we're in a box. Now we have to do it. And she's like, could you have left the couch? And then I had like Dana White and Tom Brady. I had all the folks who had come to my house and I had to bring the table because I forgot the table on the balcony. So funny. I had to bring the big table from in there to sit in my kitchen. It was the only piece of furniture we had for like three months. So, but how do you, how do you land some of this? I see how it's landing in business and life design. How do you land some of this in your relationships? Like with your, with your spouse? Because I think we all know that the choice you make, you know, in your spouse is the single most important decision you make for the rest of your life. I guess we would all agree on that. Or we better because our wives want to watch this podcast. Let me tell you about one of my favorite new hydration drinks. Now this is for distance athletes, hits cardio, exercises, people that sweat a lot or exercise intensely. And A game is a hydration drink. It has eight essential vitamins. It has all of the electrolytes, the entire suite of B vitamins. Before you freak out and read that has 21 grams of sugar, which it does, the sugar is coming from natural cane sugar and honey. My preferred mechanisms for getting glucose into the blood during intense exercise. It also has natural flavors. But these natural flavors don't come from bacterial fermentation. They actually come from real citrus fruits. And the color is from vegetable juice, not artificial dyes. So next time you're looking for a great hydration drink and you're exercising intensely, A game is your choice. Right. I'm not married. If you got a girl in your life, I'm just saying so. I'm talking about those relationships, right? Your, your romantic relationships. And if at least if you're in a committed one, if you're single, it's all good. But how do you land these, you know, in into relationships? Is there intentionality about how you think about your marriage? I mean, I think everybody's different. I think for us, I can only speak from, you know, my experience. We plan a lot in, you know, we have four children under 16 and Sarah's, my wife's an entrepreneur. She had banks and she's a new company and I'm an entrepreneur. So like we, we literally spent an hour and a half last week going over just this month of January, date night meals, family dinners, times what we want. Like we went through everything. It took an hour and a half. And we went through, yeah, we went through and we'll do it again in February. We meet every Monday and we go through for about an hour, like just kids count their art calendar or what we want to do. I just sent her a text last night. Like, would you want to go to three places? I said, we could take two or three nights this month or I gave her a day. It's like we, we do that. And that's been a work in progress, you know, because like a lot of that was just because Sarah was like, we need more time. Like, you know, so we put this, okay, let's meet every Monday. Let's lay it out because I was neglecting that I'm running around like a lunatic. So, but now that I have this, this water here, I feel like everything is four times as fast as I've been in here. It's like, right now, the cognitive function. That was what I told you. The people that like the lights come on. I thought this was a black curtain. It's fully like pink now. Yeah, Gary. Gary. I met you two hours ago and I am now fluent Mandarin. Because you went to China six months ago. I think it's just five times. No, I spent spent a lot of time. We are not something to talk. I'm not sorry, Dad. I would like to actually like to make a suggestion that we do the rest of this podcast in a foreign language. I'm fine. What is your powerful say? Yeah. Yeah. Yeah. Beatful says, one is switch to French. That's my own. That's the only place I can go. Dude, I'm telling you that when inflammation drops in your brain, the transmission speed picks up and it's like focus, energy, concentration, mental clarity, short term recall. It's just right there. No, I just drank this glass of water. I feel like I got a blood transfusion. You like to pass the average time for hydrogen water. I forgot what we were talking about now. We're like so super intelligent beings that I've lost completely track of what we were talking about our relationships. It's a lot of stuff. You land on interview. Yeah. It's almost like we smoked weed, but I wanted to promise you guys there was no weed, no CBD, just hydrogen. That's the only thing that went into our water. You got to have fun, man. I agree, man. You know, like I like it. I love that you guys didn't send any questions. I caught my assistant. I'm like, there are any questions or anything like that? No, I'm like, was I also didn't run? right down the thing, Devon wrote these down before the podcast. This is some cool shit to talk to him about. He just literally did this in the sauna right before you walk in. But I like to just like flow. I like it till it out. I like it too. And you know, you gotta have fun, man. Like, I had a guy that I work with, this guy by the name of Bob Sillerman said, you want to make money, you want to have fun, and you want to have fun making money. And it's true. Like, you know, like making a lot of money, but you're not having fun. Or it's just you really want to have an element of joy in your work. Yeah. We had a fraternity reunion years ago. And one of the founding fathers of our fraternity came to speak. And he was in his late 80s. And he was one of the few that was still alive. So we brought him to our, and this is when I was, I think, a sophomore in college. And so I wasn't really thinking about, I didn't have any like spiritual orientation at the time. I wasn't planning my life. And so the whole room's quiet. We give him a lot of respect. And he ambles up onto the stage. He gets to the podium. And we're expecting this really profound speech. And then he goes, young men, all you'll get out of life are your family, your friends, and a few good times. Thank you. And he walked off the stage. And I get goosebumps to this day, like thinking about that, that speech. He's long gone now. But here he was like in his, in his late 80s. And I was like, there was a lot of wisdom in that speech. Family, your friends. I love that. And a few good times. It reminds me of the famous speech where the guy comes on the stage and he says, you have a lot of food. Many problems. You have no food, one problem. And I was like that, man. You get away. It's yeah. It's like the way we talk about our health. By the way, I did that with an accent. And I'll think that. Well, you think Mandarin now. So much smarter. If you say, lot of food. Many problems. He's on like, you choose. Yeah. I've the one problem. Like chat came into my mind. It's like, it's like, you know, the healthy man has how many wishes and the unhealthy man has one wish, right? And that's, you know, that's meant that's been blessing of my life because, you know, for me, I'm so curious. I'm like a child. I'm like fascinated by human physiology. And like, I don't even like do vacation because it takes me away from my work. So like when I vacation, I actually will like, I'm a nerd. So I'll like repure viewed science and stuff and try to draw this conclusion because I'm just so intellectually curious about it. I'm genuinely like excited and curious about it. And to have found a profession where I can meet my mentors, have conversations like this. You know, for me, I'd read 12 or 13 of Mark Heimonds books that were New York Times best sellers 10 years before I ever met him. And when he walked through, when he got off the elevator and walked off the elevator in my apartment, I was like, holy shit, this is so crazy. I get to sit down with you for 90 minutes and ask you anything I want. You're here to talk to me. Like this is, this is just thank you, God. You know, it's just so amazing. And I think when we can find fun and if you're intellectually curious about things, I think like that passion and curiosity to me are the most attractive emotions. You know, I read a clinical study about emotion and it's called the Spain scale of motion, scale of positive and negative motion. And what they did was they measured frequency, leaving human beings bodies and they found the highest amplitude and therefore the most attractive frequency, if you will. If you believe in the universal law of attraction is the frequency of authenticity. And during this study, they found that authenticity was only emanated when someone's words were truthful and they believed what they were saying. So they could be saying the truth would not believe it or they could be telling a lie and believe it and it wouldn't be authentic. And it started to let me kind of understand this whole thing we call intuition. It's not really intuition. It's a sensitivity to frequency, right? And like my wife is really good at this. Like she'll be like, I don't like that guy. Some's up. I'm telling you, babe, I don't think that you should be doing business with him. And I'm like, what? Look at the shoes. Hold a bit of Ferrari. It's kind of nice suit. You know, we do do a deal and six months later you're pulling the knife out of your back. Yeah. You know. So I think there's a lot to be said for like when you talk about your your life design, I just love that like fun family adventure is right at the top because we lose it so much as we get kids and we just get so stoic and frickin boring. You know, one thing I noticed when we rode our bikes cross America, that is a suck a lot too. Right. A lot of it had to suck. I mean, it was fun. It was so fun. 15 hours a day right in the body. We pulled the sauna with us. Yeah. No, it was like, we was like wringling brothers. So this was calling it everywhere. I mean, we had the win a bag. Oh, yeah. We had the whole thing wired. But, you know, it was San Diego to Florida. And like, you know, middle America, we went the South route. I mean, there's a lot of people that just live simply. You know, they they live in a tent, you know, they get what food they need for that day. When you start adding things to your life, you're asking for more pressure. You're asking for more problems. So anyone can simplify down. Anyone can like just take it away, right? Clean out after if you're not using something in your house for, you know, three to six months, donate it. I'll let you talk about your closet. Yeah. But simplify. Simplify your friend. Simplify who you're seeing. Simplify. Just simplify. Take and watch the stress in your life. Just start to and then maybe build it back up if you need to. Yeah. Yeah. Yeah. I heard you talk about on a podcast about how you like I want to start the year clean. And you went into your closet. Like, oh, yeah. What did you do? No, I just like, I think one of the things that I do coming into the new year, which is appropriate now is we go into January, but is I just want to come in light. I don't want to carry all the baggage from 2025 with me. So that means deleting my emails. That means getting rid of unsubscribing to stuff. You know, that means getting rid of all the apps I don't use. But it starts in my closet, you know, I try to like get rid of everything I don't wear. You know, it just makes me feel like less decisions. It's just, it's just feel like, I don't want to play catch up going into 2020. So I spend a little bit of time and a lot of times I look at an item like I really like this, but I don't wear it. What do I do with it? And I'll just say, well, someone probably needs this more than me. You know, if it's a jump ball and it goes in the donate box. So this year, I had like maybe four or five bags of stuff. I just donated and I'll tell you man, it might sound insignificant, but I walk into my closet and it's like organized. There's not a lot of stuff in there. Only the stuff that I wear. Yeah. It's light. Yeah. I want to walk around feeling as light as I can physically light. We talked about fasting. We talked about dieting and all the stuff. I want to feel not process. You know, all the stuff you talk about all the time, light, people wise, light. I don't want people that are like zapping me of energy. So I was on friend reduction. I'm friends with my wife. To lead. Yeah. All of it. I want to be light, man. And you we talked about God and super light. And then that was my take away, right? I wanted to be simple. We talked about that earlier. So yeah. So it starts in my closet. Yeah, that's so amazing. You know, I always wind down my podcast by asking all my guests the same question. I have a feeling this one's going to go on for a little while. But what does it mean to each of you to be an ultimate human? What does it mean to you to be an ultimate human? Yeah. For me, it's, I don't really, I don't compare against people. I don't compare against, you know, even, you know, I've multiple businesses. I don't really look at competitors. I'm comparing myself right now to the guy I was yesterday. And I'm not going too, too much further back than that. Just from yesterday. Yeah. And tomorrow, Saturday, I'm going to compare myself to who I was the day before. Did I work out a little bit harder? Did I call my mom and sisters? Did I, was I honest? Did I have integrity? Did I do the right thing? Did I, you know, I'm, you know, I'm pretty religious. I'm actually do the cabala right now. I love reading the Bible. Like, I'm, you know, I'm so good. And so like, I, I, can I, was I a better person than I was before? In every aspect, brain, spiritually, physically. And so for me, the ultimate human is just being a better person than I was the day before. I think that people talk about success. And I think it's important that you have a definition of what success looks like for you. So for LeBron James, that might be winning the championship in the Olympics and being the MVP. For a school teacher, it might be like, I had successes changing the lives of kids. It's like everyone's definition is different. One of the definitions I have is being as good as I can be in the buckets that matter the most to me. So maybe that's business, wellness, family, whatever it, whatever your buckets are. So I think part of ultimate means the best. So the ultimate human to me, I think is being as good as you can be in the buckets that matter to you. That doesn't mean you're the best in the world. you're as good as you can be or trying to as good as you can be in the buckets that matter the most to you. And then the other thing that came to my mind when you asked the question was, I want to be able to squeeze as much out of life as I can. You know? So part of that's staying healthy and some of that's within our control, but some of it isn't within our control necessarily. Like, you know, we can't control everything. But the longer the look, I want to stay young as long as possible. I want to die young as late as possibly. Yeah. I want to die young as late as possible. Do I want to write that one down? Can we write that down? If that's not trademark, I'm trademark. Oh, it's the name of my next book. Oh, it is. You're going to cross the net. I just get to love that man. I want to get a pre-copter. I like what I said it like I just thought of it. Yeah. But like it's the name of my next book. I'm sorry. I didn't make this up. Yeah. You put it in. You came in prepared. I do want to I want to die young and late as I possibly can. That is such a good metaphor man. And I completely totally agree with you guys. And it's very much for sale if you want it. Yeah. We'll make it off soon as the podcast is over. Guys awesome. What a random workout turned into today. That's so funny. How amazing is life. Guys, this was absolutely incredible. We're going to follow this journey. I hope I have you both back on again sometime soon. And until next time guys, that's just science.