Isobel Lorna: How She Sold $300K in 1 Hour, Out-Earning College Degrees, and Why She Wants to Spend Money Loudly

If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board, so everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, "Am I even doing this correctly or do I even want to be doing this?" Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor at Northwest registered agent is so helpful. They're a one-stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent, and give you tools like a business address, operating agreement, website, phone number, professional email, and free guides. They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with [email protected]/hsrfree This episode is brought to you by PayPal. You know how a mom's bag has everything? Sunscreen, snacks, a stapler, the new PayPal app is like that, but for your money. Shop, pay, manage your account, and earn rewards all in one place, and with purchase protection on eligible items, biometric security, and past keys, you're protected at every step. Download the new PayPal app to get started. See PayPal.com/protectionterms One of my most frequent hate comments has always been, just to be an ask-out, how do you shower back in a house in London? I'm getting fed up, like, why can't we just earn our money and enjoy it? Loudly. I loved you from the beginning because I'm like, this girl loves her life. I do, I do, right? I was always scared of being a full-time influencer. But I've set a target at the start of the year to make a million pounds from influencing, and I'm going to go over it. But it's not just all fun, fun, fun. Holiday with my friends in Santa Pay private jet. I do have to work for an ad from a young age. I want to earn money, so I want hard to leave my corporate job. And when I started filming on TikTok, everything changed from there. But like, I make their salary for the next 30 years in a year. How did you learn to negotiate at numbers that are as large as like $25 to $45,000? I always say, if you want something you need to work hard to get it, nothing's going to fall on your lap. You only get lucky if you put yourself in the room to get lucky, which takes a lot of hard work. Whether you are a creator or you're just going through a life change, I'm very curious in the art of the pivot. What are three things that people can do to actually make this a career? The biggest way to stand out is "Hi, angels. Did you know that subscribing to our channel is free? It doesn't cost you anything, and it is the simplest way for you to support Hot Smart Rich and help us grow so that we can bring you more of the conversations you love. Just hit the subscribe button below, and thank you." In case you missed it, you're allowed to be hot, smart, and rich, so let's get into it. Isabel Lorna, are you ready to get Hot Smart Rich? I'm so ready. For someone that just clicked into this conversation, they don't know who you are. What would you tell them to get them to stay today? I'm a proud influencer, entrepreneur, and business owner, with no marketing qualifications. And if I could describe my mission in like two sentences, I'd probably say I try and encourage girls to want to buy their own Porsche, instead of being a Porsche mum where your husband despises a car for you. I went against the curve to create my dream life and take a lot of risks, and I want all of the girls that follow me to aspire to do the same. I decided to start doing this with guests to give a promise to my community if they listen to an episode in full. What will they learn? What will they take away? Knowing my brand and why I'm inviting people on before they get to know you. And so what I said for you is if people, my angels, listen to this episode in full, they will be able to build a business without a blueprint, make their own money, and never live out of alignment again. Is that a fair promise we can make for them? Correct. And what I say all the time to everyone is what my mum said to me from when I was young, is that the world is your oyster and you can do anything, and you don't always need to abide to social norms in order to be able to do something. I'm obsessed with that. So you're somebody that I'm filming within the UK that I actually am not meeting for the first time or seeing for the first time, because you and I started following each other a few months ago, which I don't remember how it happened to you. I message you about your daily affirmations. You write the daily affirmations on your story. Yeah, angels that I love notes. Yeah, yeah, yeah. I think I just replied to one of them and you were like, "Well, I do it every day, so strap in and I was like, I love it." I just feel like I loved you from the beginning, because you're so unapologetically yourself. And one of the things that was so interesting when I was prepping for this, and I was reading the notes is that you said to my team, "I am not a creator, I am an influencer." Yeah. Why do you identify as an influencer over a creator? So for me, the word creator, not that there's anything wrong with it, signifies someone that creates content with an iPhone, an influencer is someone that has influence on people's behaviour, buying patterns and opinions. So I don't know why, well, I know why, but I don't understand why we keep closing ourselves off as content creators when actually what we're doing and what we're building is influencing people in a positive way. Obviously, some people don't influence other people in a positive way, but I strived to influence people in a positive way. So why not just say loud and proud I'm an influencer? And it's my favourite thing to do when I'm at a wedding or an event where I don't know people and they don't know who I am. Oh, hi, nice to meet you, what'd you do? And I said, "I'm an influencer." And I find it so interesting to see who screws their face up and goes cold and who asks more questions. And that's a topic we can get into, but I'm allowed and proud influencer, and I never call myself content creator. When someone calls you a content creator, do you correct them? Yeah. So, okay, Isabelle, talk to me about what you were like as a child because you seem to be able to do things online and in person that is standing up for yourself and your values where you always like that? I was, yeah, and I hate a school. I hate being told what to do. I was very polite and obedient, but I always say like bend the rules, don't stick to them. And I think I always wanted to do my own thing and I always wanted to have my own way with morals involved. But yeah, I think I was, I was very strong from the beginning. I just didn't know what for. And in the UK, is that very abnormal? I would say so, yeah. So, in the UK, you go to secondary school, then you go to sick form and they tell everyone to go to university. I was like, "Mmm, I don't really want to go to university and sit in a dorm and read another book. I want to go and earn money." So, when I was 13, my parents said to me, "If you want to have a car, when you turn 17, you have to buy yourself, we're not going to pay for it for you." That was like the biggest, the most offensive thing anyone could ever say to me, "What do you mean I can't have a car?" So, I was like, "Well, if I get a job now, by the time I'm 17, I should be able to buy one." So, I got a job in the, like, a local pottery studio and I would basically take the pot, wipe the bottom, write the date on it for two hours every Tuesday. Then I did Tuesday and Thursdays and I was earning 12 pounds a week. So, 12 times four, got my master's terrible. 48, 48 pounds a month. I put all the money away and then I was like, "Now I want another job and I want more money." So, from literally when I was 13 to 17, I worked in hairdressers, I worked in the local shop, I worked in the local pub. Any local establishment was the running joke, was that I had worked there or was working there. And at times I had, like, three jobs. So, in my spare time, I didn't want to go to the playground and go to the rack with the kids. I mean, I did do that as well. But, I wanted to earn money and that's why when I got to sick form when I was finishing and they were shoving all these uni courses down my throat, I was like, "Well, I didn't want to do that. I want to earn money now." So, in the UK, they have something called an apprenticeship. Do you have this in America? No. Okay. So, instead of going to university and getting a degree, you start working and then one day, you'll study towards the degree or the course or whatever you're doing. So, I had done work experience in a law firm. My mum got an email about me doing an apprenticeship and I was like, "I want to go and do an apprenticeship." The law firm's called Burgess Salmon. It's like a big law firm in the UK. I was like, "I want to do a legal business apprenticeship in a law firm and then I can figure out if I want to do business or law." So, I started doing that and then that's when I started filming on TikTok and posting and everything changed from there. So, because I went against what everyone wanted me to do, I ended up being sat here today and that's why I say to everyone, you don't have to do what everyone else does and you don't have to have qualification to achieve the dreams you want to do. How did you think about money growing up? To be obsessed with it at that young of an age? I think about this a lot and I don't know. I come from a very loving family. I went to state school. My parents were both public servants. They worked very hard. My mum worked all through my childhood. But I think it's just because I was in a small village and I wanted more, not because I wasn't happy, but because I saw glimmers of like, I guess the outside the bigger world. And I was like, "I don't want to be stuck in the village. I want to be out there in the big world. I want to be in London, and I used to get the bus down to London with my mum, and I'd be like I'm I'm going to live hell and I'm older, but if I want to live in London, I need more money. So I honestly think it was just with that. Did you have a scarcity in mind set towards money? I still do, actually. I find it quite hard, like if I go and spend a lot of money, I'll feel bad. That was going to be one of my questions for you, because I feel like people go one of two ways. They either don't think about it because they think about money as like a way that will be a currency will come back or they actually, even if they're spending something, they feel guilty about it. Has that adjusted at all? A little bit, so this is a really good example that I'll give you. I'm going to Santa Pay on my annual girls trip next week, which is like no work, just fun. I left all my outfits to the last minute so I did a big order online. They all came and I liked all of them and I was like, "God, I'm paying for these myself and I'm not working." And I was like, "God, it's about let yourself have something that doesn't have something to do with work." So every time I spend money, I try and do it in an investment of some form. You know, I can pass anything off as an investment handbag, holiday, nice thing, because it's all coming back down to my content and my brand image and who I am, but I do struggle when it's nothing to do with work. I find it really hard. Even if I go to like Tesco, there'll be a Tesco own olive oil and a Porsche one and I'll pick the Tesco own, because it's got nothing to do with work. I just heard of a really large creator say that women talking about money is tacky and it really bothered me because I was like, "This is keeping your community poor. If you are not actually telling them how you're getting your dream life or how to do it for themselves, now having built a career in luxury." A lot of people don't associate luxury with like talking about money. What is your take on that? I think one thing that springs to mind is I went to the Monaco Grand Prix in May and afterwards I saw this Instagram post and it was like, "New money goes to the Monaco F1, old money goes to the south of France, hills and doesn't watch the F1 and doesn't post any content." And I remember looking at him thinking, "Why can't everyone just earn their money and spend it however the fuck they want?" And why do girls, especially every time they want to do something nice or they want to earn their own money, why is it always like you said, called tacky? And I think that post, I put it on my story and I had so many people responding. And like, I'm getting fed up, I'm getting fed up, like why can't we just earn our money and enjoy it? Loudly. Why do I have to be quiet about buying a Birkin, why do I have to be quiet about buying a house? Like that's one of my most frequent comments, especially when I buy something is, why do you have to share everyone? Why the fuck not? Because I know there's probably a 15 year old girl watching, thinking, "Oh, maybe one day when I'm 25, I'll be able to buy a house in London." So if you don't share it, people can't see it, they can't be inspired and that's why I like using the word influence because we're influencing, especially in a positive way. I think you do that so well. And I think that that's what I really wanted to get into today because I believe that the content creator economy has the ability to really level the playing field. Like there are no gatekeepers, there are no archaic industries that we have to go and spend 20 years in a career to finally be able to like do the things that are going to bring us what we actually want in our lives. So let's talk a little bit about money, the power of social media, everything that comes with that. It is reported that creators with 250 to a million followers can make between 20 to $45,000 for a sponsored Instagram post, according to business.com. Do you believe that that is the ceiling or the floor for a luxury creator? The floor. Why are we going with this? How did you learn your value to negotiate at numbers that are as large as like $25 to $45,000? So I rarely work on like one or videos now. It needs to be like three videos, one every two months, one a month. And then if you're actually using it and showing that you're using it, of course people are going to start believing you that it works. And if you're showing the results and you install more trust in your audience. Have you seen all of my videos on creator equity and like this exact thing that we are moving towards an equity model? Because this is, it's a long-term relationship to your point. It's like even the cash part of it still feels a little transactional when you have equity and ownership into a brand. You genuinely have mutually aligned interests. Have brands started coming to you wanting to give you equity in their brands in exchange for what you do so well? I have had a few more recently on the influencing side. I've had more on my marketing agency side, which I've actually shrunk recently. So I'm not running my marketing agency anymore. I counted for the day. I had 14 equity offers for the marketing side. So purely like people using my brain, people wanting to tap into my marketing brain. How are we going to do our content? How are we going to run our socials? I turned all of them down apart from one. And that was the founder of Celia, I've co-founded an intimate beauty brand with her. So I basically canceled out the agency and I'm just doing that with her because I've got equity in her. I think the UK is a bit behind on the equity model. I want more of it to come over, but I think we're just a bit behind. So you just decided to shut down your agency and this is what you started when you also started being a content creator. So how long were you doing the two of those jobs and two of those different businesses? So this is really interesting because I was always scared of being a full-time influencer. So the agency was kind of like a backup. So at first it was great because I was obviously making videos walking around a corporate office, motivating people to get up and work, being in a corporate outfit, being in a big shiny office, getting my coffee every morning. And I knew if I stopped going into work, if I quit the job, where's the content? Why do I have 600,000 followers and I quit the job? Where are they going to go? What am I going to do? Just film hair videos and skincare videos all day? I need to replace the office with something else. And because I knew, basically, the only thing I knew I was good at was making videos for show social media and coming out with creative crazy ideas. So I was like, if I quit the job, I'll replace it with launching my own business, which was a social marketing agency. This was four years ago when no one else had a social marketing agency in London and no one knew how to make TikToks. Now everyone knows how to make TikToks and there's thousands of amazing content creators in London that can make your videos feel brand. So that was my way of kind of like weighing it up because I thought the influencing was a backup. And actually, I should have dissolved the marketing agency one or two years ago because I've actually figured out that it's kind of stinted my growth on the influencing side because I was putting 50% of my energy into the agency, 50% into influencing. With an agency model, you can only make so much before you need more staff and you need an office space and you need more equipment and more subscriptions. So you hit like 30, 40K a month or then I need four employees so then the profit comes down and before you know it, I'm running an agency all month to get the same fears posting a TikTok and I kept doing it for so long until I realised actually there's so many projects I've put off doing because I'm running this agency and don't get me wrong. That was amazing for me. I learnt so many valuable lessons I learnt so much about marketing and I wouldn't change that for the world but I should have probably looked at doing that a year ago not waiting so long but it kind of felt like a failure to me. It felt like I was failing if I dissolved it whereas actually I had to reframe it in my brain as a change of effort. So instead of putting the time into that, I'm putting it into my other projects and it's an investment. I'm reinvesting the time in a better way because you know the agency model in social media in TikTok was very capped and I didn't want to, I hit 25 and I was thinking I've got loads of responsibility and loads of clients and I'm trying to be an influencer and I'm trying to launch a brand. So I feel like I'm 50 and I think I just need to tone it down a bit and I have not been running that business now for about three months and I honestly feel like I'm on some holiday because I've always been doing influencing and something else. And now I've stopped, it's like I've come up for a bit of air and now I'm ready to launch another business. But I think that that's what's so interesting because right now being a B2B creator or being in a corporate creator role is the thing, like that's what everybody wants. So these people start these jobs. I see it, it's like late night working as like an investment banker and private equity and then ultimately they end up leaving and they're not actually doing their corporate job that got them the platform. And so I think a lot of people will be very curious in the art of the pivot as a creator because whether you are a corporate creator or influencer or you're just going through a life change. And like, I don't know if you saw that a few years ago where everyone was unfollowing you if you like got pregnant, I got married and people as influencers or creators are going to go through different life changes. How do you manage the art of the pivot so well as someone with a public persona when they follow you for one thing and you've clearly attracted a totally new audience? I did definitely go for a phase where I didn't really know what I was outputting and I didn't know what I was outputting for and I would say that knowing that you have to replace, like I replace the corporate job with launching a business and I've actually spoken to a lot of creators that have quit their nine to five jobs. And the advice I've given them is like if you're quitting your corporate job to launch a brand and you've been filming videos going into the office every day. Why not get your own office and film yourself going into that and bring the audience along with you but you have to bring something a piece of you along with you. You don't have to keep all the pieces all the time but if you can just bring one piece of you over, I veered off for a while and started doing a static content. that didn't work for me, like cute, girly videos, very aesthetic. I don't really like aesthetic content, and actually more recently, I've just been, I went to Paris of Amy, and we basically just got overexcited, and we kept drinking champagne and forgetting to film, and I kept putting my phone up, and just sticking my phone on the window. No tripod, nothing, just stick my phone on the window and pressing record. And we'd filmed some stupid video, and then I'd like to stop recording, and be like, oh, that was probably really shit, like we're not gonna be able to do anything with that. And then I edited one, and I posted it, and everyone was like, I love this, I can actually see who you are, I can see you laughing, I can see like your banter. And that was a big turning point for me, because I was like, wow, the biggest way to stand out and get people to like you and to listen to you is just to be yourself. And I think if you're yourself in every piece of content you make, then it doesn't matter if you're on holiday, if you're having a baby, if you're launching a business, if you're personalities there, then people will stay. My team is gonna love that you're on this couch right now, because every single time they're like, just post your real personality, because it's gonna be a little bit of an oxymoron. But then I have to ask you, because you've said that Isabel Lorna is an alter ego. So how do you balance an alter ego that helps you shop in a specific way with your real self? - So I think what quite a lot of people won't know about me is that I have filming days, and I have not filming days. So if I have a filming day, my hair's done, my makeup's done, I'll be going about my same day, but I'll just be in like Isabel mode. And I talk about Isabel Lorna in a third person, because she is an overly elaborated version of myself. Like today, I've got an amazing outfit on my hair's perfect. I've got all my makeup on. Got that sound so stuck up. You know, it's like, this is me fully Isabel, but there's days where I'm only half Isabel, and that's why I like using the word elaborated, because it's not fake, it's just ramped up. And I have my solid friendship group in London, like they find it funny when they call me Isabel McDonald, when I'm like, not Isabel Lorna. - Why is that your real name? - McDonald's, yes, my surname. Lorna's my middle name. That's because when I had a corporate job, I didn't want people to know I was posting TikTok, 'cause I mean, it's quite obvious, my face was in it. But I thought if I use a different name, like people from work wouldn't say, I mean, it was kind of obvious. I have to ask you this now because I even get this to this day is like, I think because I did, let's say maybe 10 years in corporate or startup life, I was so in that routine of like going into the office every single day, having all of these meetings, being so productive in that traditional office sense that I have something which I call corporate guilt. It's like mom guilt. So moms get guilt when they're at work, 'cause they're not with their kids. I genuinely feel like when I am creating content, it is not a job. Like I have corporate guilt. Do you also have that? And how do you break out of that? - I don't have it because I hated working in corporate. I think by the end of it, I was put on, what is it when you're like on a probation? Yeah, probation, yeah. - Yeah, like I had like a card, so they would like check in on me every week. Like I just wasn't there, it just didn't fit with me. And like every morning I'd be racing to the train station to get on the train to work, always late. Like very composed and I knew how to be corporate, but I'd be sat on my desk like you know, planning my holiday and like, writing out to do less for when I got home. And it just didn't sit with me like the corporate just never sat with me. It taught me amazing things. So when I joined corporate, because I was 18, we had an induction to corporate. It literally had a two week calendar that was called corporate induction. And we had lessons on how to walk into a meeting room, lessons on how to answer the phone, lessons on how to write an email, how to sign off your email, how to talk professionally. And that's because I was 18. I was a baby. I didn't, they had all these kids in the office and they needed to train us. So I think once I'd done that, and I learned how to make a PowerPoint, you have to practice it three times to get it perfect. That sticks so much in my brain. I was like, I've got the skills now. I don't want to be here anymore, but I stayed because of the content. But I think the content, not feeling like a job, I had that up until now when I've let go of that business and that reliable income. I mean, influencing money is now very reliable, but three years ago it wasn't as reliable. And because I've been, I'm like, this is now an investment into myself and my future. I have to put 100% into it. I pencil in filming into my calendar and I see it as well because I know I'm going to get a return on it, even if it's not paid out. It's getting some kind of return. A few months ago, I come downstairs and Courtney is answering emails and chugging out of our all-of-oil bottle. I was intrigued, kind of disgusted, but very curious. So I started looking into the benefits. I found the most chic brand that fits into my hotsmart rich life with Allia Health. Allia makes these daily all-of-oil shots from a rare Tunisian olive that's naturally really high in polyphenols, which are nature's best medicine that helps to naturally lower your inflammation in your body. Even before they became a sponsor, I've been taking one before I eat and I've actually noticed less bloating and fewer sugar cravings. I cannot eat without these now. And with my ADHD, I'm loving these for a clear head and more steady focus. I love that I only need one shot a day and I don't have to worry about poor digestion, bloating or fatigue anymore. And they taste amazing. Smooth, buttery with that little peppery kick. So, all of us have officially made it from my wedding into my daily routine and I'm giving my angels a code for 20% off. Just use [email protected]. I've said it before and I'm gonna say it again. This is one of the best times in history to build something of your own. 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It's so fascinating to me because I think the world is changing so much. This episode is brought to you by PayPal. Sunscreen, snacks, a stapler, the new PayPal app is like that. But for your money, shop, pay, manager account, and earn rewards all in one place. And with purchase protection on eligible items, biometric security, and pasquies, you're protected at every step. See PayPal.com/protectionterms. When you need to build up your team to handle the growing chaos at work, use indeed sponsor jobs. It gives your job posts the boost it needs to be seen and helps reach people with the right skills, certifications, and more. Spend less time searching and more time actually interviewing candidates who check all your boxes. Listeners of this shelf will get a $75 sponsor job credit at indeed.com/podcast. That's indeed.com/podcast, terms and conditions apply. Need a hiring hero? This is a job for indeed sponsor jobs. Low energy, unfocused, foggy. You might be dehydrated. Gatorade zero powders have been scientifically designed to help improve hydration balance in the body with a clinically proven electrolyte blend and no artificial colors or flavors. Great tasting hydration, no matter where you're going. Shop now online or at retailers nationwide. Gatorade hydrates better than water. Is it in you? Symptoms noted are signs of mild to moderate dehydration, consult a healthcare professional if symptoms persist. And at Cannes this year specifically, it should have been called like the creator economy conference truly. And for the first time in 2026, Forbes top 50 creator less collectively broke a billion dollars. Wow. And it's just wild to me if you think about 50 creators bringing in a billion dollars. And I believe it. It's crazy. But these people, they're so brave. They like share what they're making and like even Steven. It's like he's number three on the list, you know? And I think it's so interesting where on one side, you're seeing a billion dollars is being made from that. And then on the other side, people still don't take creating content or influencing seriously. Who do you feel like is the hardest to convince that this is a real job? Like when you talk to the beginning of the episode, when you go to a wedding and you're like, I'm an influencer, who scrunches their face and doesn't give you the same credibility that a brand that is being built that's doing 50 million dollars in revenue is doing. So I think the reason that people dislike influencers and they don't take the role seriously is because they go to school, they get their grades, they go to university, they do the internship. They work five years in a corporate job job where they keep getting a little promotion, a little promotion, a little promotion. And then someone like me comes along. long with my iPhone and I make their salary for the next 30 years in a year. It's like, it's not fair. People see it as not fair, right? It's, but it's the same as running a business. It's just that business owners 20 years ago weren't posting all about it online because most, a lot of business owners don't have any qualifications and they didn't work a long corporate job. Most of them didn't even finish school. But you don't, you don't hear about that and you don't know about it. Whereas now it's shoved in your face. Like, I don't have a degree, I don't, I don't have any qualifications, but I'm earning more money than you. It's like, it's not fair in society. So I actually understand why people dislike influences, but I think there's such a lack of education around what we do and how we make money and how much effort and thought goes into it that they can't actually understand what we're doing. They think we're just walking around with an iPhone. I agree with you. Like, I even think for me, when I first started this, there was actually a big VC who, listen, it was like a really nice compliment, but I feel like my whole life I'm very used to backhanded compliments where it's like, you're so much smarter than I thought you were going to be. And she made this video and it was like, girls can do anything kind of what your mom was saying. Like, the world is your oyster. And then about three quarters of the video, she's like, like, there's this girl Maggie and we're all obsessed with her. But when she started this, I was like, where are you going with this? So where are you going with hot smart rich? And it's taken a lot, a lot, a lot of being dragged publicly and behind closed doors for people to be like, Oh, now I'm paying attention. And I think that like, there's a lot of people that can't handle that pressure, right? And there's also a lot of people that are in the creator economy, influencer space that will never reach the level of having that financial freedom through the creator economy. Like this, this actually shocked me where it's like half of creators online earn less than $15,000 a year. So while I have an expert in the chair, it's like, what do you think that they are doing wrong? And what are three things that these people can do to actually make this a career? I think authenticity to start with. I want to watch a girl's video where I feel like I could genuinely have a conversation with her. If it's all cute with music and you're not talking, how am I going to connect you through the phone? How am I going to trust your opinion? How am I going to listen to your voice? Whereas if you show up, put the phone up, yeah, yeah, yeah, yeah, talking. And I'm just being myself. You trust me, right? It's like when you go into a coffee shop and someone's really chatty and they talk to you, hi, how's the morning? How's it going? And you walk out. If you go in and they're like, don't say anything, you're like, they were a bit like, how are you going to make them like you? You have to make them like you. So I think authenticity, I know it's ironic, but authenticity is key. And like I said, get your personality across, be yourself. And that is hard because it's really difficult. I even struggle sometimes. I put the phone up and I'm like, I can't get myself out, but authenticity brings trust and trust brings deals and deals will translate to sales if your audience trusts you. So I think number one would be authenticity. Number two would be make it easy for people to remember you. So when you think of me, what do you think of Porsche or Mesbes? Great personality, humorous luxury content. So two of those things are objects, right? That I always hold. And I say all the time, the easiest way for you to be remembered online, which is great for the bank account girls, is just where the same thing. I'm always wearing navy blue or burgundy or brown. And I think that people can really remember you from colors. And actually, if you go on TikTok and click most popular on my videos, I think six of the nine videos I'm wearing maroon. And like there must be some, I'm sure like a color analysis would tell you, but that must make me look pop and friendly and loyal and navy blue signals loyalty. So but there's something about that burgundy maroon color for me that people seem to gel with, like that's not chance six out of nine of my most viral videos. That's not chance. Two would be chance six out of nine. What percentages that like 66% yeah. So having objects that people remember you by wearing the same outfit, having the same hair, I always have my head on the same way. Having the same bag, having, you know, showing up, I constantly say, save the pennies in the Porsche by itself, little catch phrases, easy things that you say and hold that people will remember you for. And an analogy I really like using is if you're walking down the street and you're wearing just, you know, like a gray outfit and you're just heads on the floor shondling along. Do you think anyone that walks past you's going to remember you? No. No. But if you're singing with like a bright outfit on and you're dancing, everyone's going to look at you, right? It's the same. It's just for a phone. You make it sound so simple, but I think that like, there is a lot to what you're even talking about that analysis. But I go back to like a Lissaloo, which is like a US athlete at the Olympics winning gold because she was just having fun. It's complicated, but it's simple because even when I was making my corporate videos, I used to have three things in every video, my YSL Satjaja, my YSL Coffee Cup and my black notebook. And I had those in all my videos and people knew me for those three objects. It doesn't have to be designer. You can have a pair of sunglasses you are in every single one of your videos. There's a girl I love following. I think she's Nigerian and she has all these bracelets down her arms and she's always holding a pen and like moving around and I recognize her from that. I love that like maximalist jewelry she has going on and she's talk so beautifully and it's so eye catching and that's just her bracelets. That's just one thing. So I think if you just find an object and you always have it on or you always feature it, that's a really easy way to get around, but anyone can do that. Well, it's funny because even as I was thinking about like what is the point of this show and it's like the authenticity of it, right? And usually we remove the lip gloss and the lip thing and we remove the matcha, we remove all these things. And I'm like, but that's actually what this whole show is about like being a girl, being yourself, being able to do it all. And that's actually been my superpower, my whole career to own the room. That's like our whole theme right now is being able to own any room that you walk into. And you're in a lot of very powerful rooms now, like whether you're at can or you're at f1 or you're in these, like you walked the red carpet at can film festival. How do you walk into a room to own the room? So when I was at can film festival, I remember having this thought that went through my head. And I was on the carpet. I was very nervous for that. I don't normally get nervous about doing things that I was very nervous for. And I remember being on the front of the carpet and I was like, I just want to melt into that red carpet and disappear because I just was, look, I think Cara Deleving was in front of me. I mean, who am I next to Cara Deleving bad thought? But I remember looking at the carpet in front of me and I was like, I can either go back to the hotel or I can walk down it. And I was like, there's only one option here. And it's almost like when you go skiing and you look down a mountain, you think my dad always used to say to me, there's only one way you can get down it. You got, you got to go down it. I don't like the word fake it till you make it, but knowing that you have to go, you have to walk that path to get to the other end. And it's just like a bit of a danger zone, right? So I sometimes imagine like two river beds and like a river would like some alligators on. But if you just quickly go through it without thinking about it too much, you're not going to get eaten. But if you kind of fathom in the middle, you're not sure game over. So I think just being head smart and like tunnel visioning on the end of the thing and just not letting anything around you affect or, you know, like when people are talking about you or they think you think they're thinking about you, just ignore it and just like tunnel vision into the end. I feel like that's probably why you initially message me about the age of our love notes because I feel like something that my community really loves is like when they see someone that they obviously aspire to be, they find aspirational like that at someone being you to hear that you also have had those thoughts and that like that something that we call them like a just our toxic thoughts. And I wrote all of them out one day. And like for me, sometimes it's even, truthfully like if a friend doesn't respond to a message to me within like a day, I think I've done something wrong. And that was something that I had to unlearn because I show up differently when I have all this mental load of thinking about those things that aren't even happening. And my therapist said it to me where he was like, you know that you're acting clinically insane when you act upon thoughts that are not real. Anyway, he said that to me, I was, he's like, do you consider yourself an insane person? And I was like, no, I consider myself a very sane person. And he's like, then stop doing insane things. So for you, how did you actually get out into the space where like you can even stop yourself and be like, bad thought, I can't do that because so many people listening to this, that's why they're paralyzed. That's why they can't post that's why they can't ask for the job promotion. Their thoughts are stopping them from even trying. I think actually knowing that I aren't a place to be there, like I worked fucking hard when I was younger and I worked really hard to leave that corporate job. Sometimes if you look back, it gives you like a bit of breathing space to look ahead. So your initial thought might be, I don't belong in this, I don't belong in this podcast studio today, but I do because I've looked back and I thought about all the thing, all the small things and all the small challenges I've overcome to get here. Do you feel like people online don't believe that like you've made all of this money yourself? Yeah. One of my most frequent hate comments has always been people saying, she's an escort. She must be an escort. She has to be an escort. How does she have a berk and a house in London? And I honestly think that comes from a place of not understanding how much money you can make as an influencer and how much money is actually in the creator economy. trans pump most of their money now into infrastructure. it's a marketing, but you still look at an influencer and think, "Oh, she's got a nice handbag, she must be an escort." Like, how have we got to that point? How come no one looks at a successful young man and go, "Oh, he's a drug dealer." But why is it always, "Oh, she must be an escort." There's no way she could possibly afford a burger on her own. Like, how have we got to that point? I think it also goes back, though, as about to like, influencers are afraid to share how much they are actually making because they are worried about the other people that hate and then think, like, "Well, you're making my salary in one post." So it actually is that catch 22, which is why I love that Forbes top 50 list now because I'm like, "Look at these people and how much money they are making," whether it's like, "Steven's making $50 million a year." Like, he publicly said that. That is insane when you think about it. To me, it is so motivating and I actually wanted to post this during my wedding and I didn't, but I was like, "If you are healed, you will see an expander, and if you are not healed, you will feel jealousy." And I truly believe that. Like, for me, seeing those types of numbers, I'm like, "Wow, this is the opportunity." Like, I'm doing something wrong right now because it's nowhere near that. But I think that this is why it is the way that it is because so many women are afraid to be like, "This is what I'm actually making." Because then it's like, "Oh, I have a whole new target on my back." Yeah. Do you think? Yeah. So I set a target at the start of the year to make a million pounds from influencing and I'm going to go over it. We've already got to the close target and that's what makes me think it has to be from a lack of understanding because if you knew that I was this year I've signed over £100,000 in brand-news just this month. But you think that I have to be an escort to afford a bargain. Burkins 10k. Do you know what I mean? So it's like, if you actually understood the market and you knew what we were making and here I am telling you, they'd probably still turn around and say, "I don't believe her." Because they're jealous. And it does, I hate to use the word jealousy, but it does boil down to jealousy. And also people just not, it's just that lack of education around the biggest section of marketing in the world that companies are putting the most of their budget into. And people still think that you're getting $100 for a post. It's crazy. Well, that's why I like so right now the Creator economy is worth $250 billion. I'm like, where do these people think that the money is going? Yeah, split it out into all the people in the UK that you follow and you're going to start thinking, this is just the UK, what about the rest of the world? And you know, it's like, I've seen a bit of controversy recently about creators doing these videos about how much money I earn in a month. And then people have made up this theory like, they're just saying that so they get booked for higher brand deals. And it's like, "God, you can't win. You're honest about what you make. People say you're lying. You're not honest about what you make. People say, "Oh, she must be making it another way. There's no way she's an influencer." And I'm sorry, but that must be coming back down to jealousy and what I was talking about first, which is that it's almost like people, it's not fair. It's like someone just like tearing something up in front of your face, like a contract, you know. It's like, you've lost that trade off that you normally have. You normally go to university, get a degree, work for 10 years, and then you get a high salary. But there's an 18 year old with an iPhone earning that instead of you. It's like it's unfair. But I think life's not fair and people need to understand that life's not fair and that not everything's going to always work out your way. And I always say like, if you want something, you need to fucking work hard together. Nothing's going to fall on your lap. No one's going to give anything to you on a plate. You only get lucky if you put yourself in the room to get lucky, which you have to do by opening the door, which is really heavy and takes a lot of hard work. And I would say that's, actually, if I could summarize it, it's because people think that life's found it's not. It's so interesting to because you listen to the genuine episode, right? Yeah. So good. So I message him. I was like, that was, I would actually say the best podcast I've ever listened to, which is making me nervous because I'm like, mine is not good. No, you're actually like, this is why I was so happy to have you on because I want to actually debate and discuss this because for genuine, he openly was like, I make $14 million a year. And we are so bought into his story because he's like, I grew up in literal poverty, like sleeping on a couch. I've paid off my dad's debt, his mortgage. My mom left when she was 13. And so we're like so rooting for him. But then there's like creators where it's like for you, like I genuinely love you because you are like escapism to me in an aspirational way. Like I hate reality TV. It's like a little dirty secret. I don't watch love Island. I've literally never seen love as blind. Like I just don't, I don't relate. And if some of your storytelling turned into like all the time about like the same John you story, I don't know if that's like 100% every time I would want to go to Isabel Lorna, like I go to Isabel Lorna because I'm like, this girl fucking loves her life. And I want to love my life. I do, I do. Right. So it's like, do you think that that type of content can work for everyone? I think so I do that content minimally and with right timing. So a good example is I went to Paris in November and I was actually buying gifts for my annual Christmas giveaway and I went to Paris just to buy a giant ritz Paris teddy bear. And then we were actually on the way back to the Euro Star. And I was like, should I just go into Amazon film like a silly video like maybe the giant teddy bear will score me a barking? But it did. Literally did score me a barking like they're all the staff loved it. They took me upstairs. I was like, I want a burgundy, burg in 25 or gold hardware. They're like anything else? No, that's what I want. What did they bring out? 45 minutes later. Burgundy 25 or gold hardware. And then I was like, I think I'd bought something the week before or I'd spent money on something and done a video about what I'd bought something like that. And I was like, fuck, this is a bit too close. Like I don't like buying, buying, buying. I like to balance out of working. So that week I did a post about all the jobs I've had from when I was 13 until when I was 25. And it's just a little bit of balance for everyone new coming to my page to understand that I don't just run around buying buckets. I have actually worked from a very young age to learn what work ethic is and build my skillset. And that's why I've got myself into a position I'm in today. So I think I can do it sometimes. If I did it all the time, like you said, I don't think that's what people necessarily want. But I like to remind them that it's not just all fun, fun, fun shopping with Amy, holiday with my friends in Santa Pay Private Jet Bark and I do have to work for it. And I think that's where. So I should have a schedule, really, for a buy. You don't have a schedule. No. You just post what you feel in the morning. Yeah. Well, I have like rough notes. But I just. I'll batch film certain videos when I go away. I film a lot when I go away. But like here and now vlog. So I just. Oh, I want to make a vlog to say to film the poster. This was the first brand I heard about when I moved to Los Angeles almost eight years ago. Ocea. Now, this brand I remember hearing about because when I moved to LA and it was dry AF, someone told me about this Undaria algae body oil. I started using it and fell in love with the ritual of taking care of my skin. It's wild to me that eight years later, multiple careers later, they are now a show sponsor. Their Undaria algae body oil is one of their best products, clinically shown to instantly and visibly improve skin elasticity and deeply moisturize because it's made with Undaria seaweed known to help skin feel firmer and more youthful. If you want to give this incredible oil a try, I have a special discount for my HSR Angels 10% off with your first order with code [email protected]. That's code [email protected]. And let me know what you think. I just asked all of you guys this one question. What is the one thing holding you and your team back from using AI properly? The answers were fascinating because everyone was basically circling the same problem, the same one that I had. 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Like you started the viewer, and then did you ever announce that you were no longer doing it to your audience? I haven't announced it now, but I was thinking about announcing it, and then I didn't want to, because I honestly felt for a good 12 months. I felt like it was like a failure that I decided not to continue that business. Like why can't I run that business as well? But then when I started thinking about it, I was like, it's not a failure. I'm just investing that time, or spending on that, into something else. And when I realised that actually, I was losing out because I was running that business. That's when I was like, shit, I could have launched my brand a year ago. And I could have had probably a million followers on Instagram by now, which is my goal for the end of the year. But because I was so obsessed with keeping that business alive, because I didn't want to fail, I've actually failed in other areas, just because I basically couldn't swallow my ego and see it as that I was pivoting, as opposed to failing. Because it's hard, right? You normally see when people stop running their businesses. It's because they've had a cash flow problem, or they haven't had enough sales. But that wasn't the case. The case was never there was not enough business. It was that my heart wasn't in it anymore. And actually, the money it was making wasn't enough to run the business when I had all these better offers on the table. It's like, would you take a £5 note if you had an £100 note and a £50 note and a £20 note next to it? No? But it's so interesting, because I think like when you are a creator, you're going to have businesses that will do really well. And then you're going to have some that aren't going to work. And by the way, that is true for like every single major CEO that we admire. Like all of these super successful people that have started these companies, they've even exited it. Their next company might not actually work, like even if you think about the Kardashians, not every single one of their businesses has worked. There are so many that I've like, I remember I did this video one time and it was like all the businesses that have failed by the Kardashians, not to like, yeah, it was not to be a bashing video. Don't let your failure or something that didn't work stop you from reaching your full potential. And that's how I truly feel like I have started so many businesses that have not worked. Hot Smart Rich was the one that was like mission driven aligned. It ended up taking off, but there was like 15 in the back. And there's something inside of me that keeps wanting to start them, which obviously you have to. So what do you think is next for you as it relates to like entrepreneurship and having other income streams that isn't just brand partnerships. So interestingly, I have almost launched a lot of businesses and then got scared just before and not done them, which I'll explain. But I think that comes down to what we were talking about earlier, which is like the scarcity mindset. So I was like, that's going to be a big investment. I don't feel ready to take it. So when I think about the fact that I've, you know, shrunk dissolve, whatever you want to call not running the marketing agency anymore at the moment, I might relaunch it again in a few years with a different angle, but let's see. I think, first of all, running that business for four years, I worked with loads of brands. I saw loads of brands launch. I saw loads of collections launch. I learned what does well on social media, what doesn't. I learned about email marketing, paid ads, everything that no one, everything you can't learn at school. I learned through running that business. So I had all these ideas and I nearly did it. It's like I just wanted to wait and get as much experience as I possibly could before I launched my own thing when nearly there were coming. So I was then watching a TikTok one day and it was the story about how the Birken bag was created. Do you know the story about this? Jane. Yeah. Yeah. On the airplane. Yeah. So Jane Birken dropped her agenda and everything fell all over the floor. And Mr. Hermas was sat next to her and he said, why don't you have a handbag and she said something like, I don't, I don't like them. They're not practical. So they sat on the airplane and they sketched the Birken bag on the back of a plane napkin. And I love Birkins. And what do you get when you merge a leather handbag and a planner? An agenda. So it's like I've done a full circle. So I'm basically launching a luxury accessory brand for girls that want to be smart. The followers I have follow me for luxury goods like Hermes bags and Chanel bags. And they also follow me because they find it inspiring and motivating. So I've kind of just merged those two things into one product. And the reason I'm so headstrong about it is because I've gone through all those failed ideas. And I'm like, this one lands and I feel like this is was the right thing for me to do. So obviously I didn't just launch it straight away. I wanted to do my research. So in February, I went and I bought Louis Vuitton agenda. It's a test, the market, people are going to bite it. Are they going to be like, why the fuck are you using that, where's your handbag? And people really liked it. And people started tagging me in stories like digging out their old agendas like the agendas that the accessory of 2026, writing there to do list, tagging me in stories. And I started getting tagged in. I bought the Louis Vuitton agenda because of Isabel, which is 650 powers by the way. So I'm like, right, everyone's buying Louis Vuitton agendas that cost a fortune because of my video. So this, I know this is the product that lands for me. So I've basically redesigned the agenda to be a modern agenda for a modern woman. And I want the agenda to be as essential to a working girl as a handbag. And I want them to look nice. So this is our launch edition, which is real swayed. But this is not just a normal agenda, I've designed components that make it like a handbag. For example, I've got a little pouch here. Now, this is the first sample, okay, but it's still good. Yeah. So I've got a little pouch in here, which has got my comb in, some cables, a hairbrush. And then I'll come onto the actual paper bit in a second. This is my favourite feature. It's a whiteboard. It's a string notes for it, just are. Yeah. This is like my key topics I wanted to include. Obsessed. And then I've got my packing list for Santa Pay on the back. And then in here's a mirror because, you know, why not? You have to. So it's just, I wanted to create little elements in it that made it feel like, you know, I can actually walk around with this and it's useful. I've got my cards in here, there's room for a passport. And then what really sets it apart from, I mean, there isn't really a competitor to be honest. I haven't found one. But I, I have ADHD and I've got very overwhelmed with a lot of the planners I buy. They've got all these dates in. And then I miss a page and I've wasted it. And then there's all these little writing everywhere and all these little things in it. Just makes me feel overwhelmed and it's too busy. So all of it, again, these, these are the ones that I first made and I printed out myself. So they are going to look much better than this, but it's just like, just a to do list. There's no crap around it. There's no date. There's nothing you just write down what you need to do and you fucking do it and you take it. That's it. This is my favourite page, daily manifesting and affirmation. So today I wrote out three times and you have to write it three times. My voice is valuable and people want to hear it. Yes. Basically, I wanted to put a big emphasis on something you can use. It's actually going to help you. So not just something you fill out, but like a resource. It's more of a resource than just a piece of paper. But really, I've made the daily inserts so simple to use and this is like my brain. It's a 20th of July. These are my priorities. These are some things I've got on in the week. Don't forget, and my goal for the week, which this week was to approach everything in a car manner and take a deep breath because I've got a lot on, which was helpful. And my don't forget was send new phone to mum. That is so cute. It's supposed to be a tool that makes you feel hot, smart and rich, help you get rich. And it looks good. This is a special edition. I think it's £160 for the whole thing. No. Just for the planner. And then all of these things that you add on separately. So if you want a pouch, if you want the whiteboard, they're all add-ons in the basket. The idea is it's supposed to be fun. Like you order all your bits, you customize it. Like I can imagine girls doing like restocking my gender video. Like I got this new cool insert. This is how I use it. This is how I use it to be a petaperson. And that's why I've designed those specific ones as like a tool because you can charge so much for line paper. But if I'm putting my ethos and my methodology down on a page, that's worth more money than a to-do list. You know, you can cut a piece of paper in half and stick it in yourself if you want. But the focus really is on those elaborate inserts and the repurchasing of the paper. This is what I'm starting with. I've got other leather accessories I want to do, but it's really like the only thing I can imagine bringing value to my audience at this point is something like this. I'm not ready to launch my camera. a beauty brand and take on all the beauty contracts I have, whereas this actually doesn't step on any toes of any of my contracts, and I still love my influencing work, and I wanna do influencing into slum 30. And then you're stopping. Well, I've put, like, I don't really wanna be doing it when I have kids, I've decided, like, you're just gonna go drug on the internet. I don't know, like, do people do that? Do they just quit? You know who did that? Amber, the founder of Day Here. - Oh really? - She was a huge influencer. - Yeah. - Huge. I forget her last name. See, it's been a while since she's been online. She is the most gorgeous family you will ever meet. She has an amazing fast growing beauty brand at Sephora called Day D-A-E. - Yeah, yeah, yeah. - You know it? Completely off the internet. - Wow. - Yeah. See, I think it just comes a point where, like, you know, I'm launching this business, which I'm hoping is gonna be successful. I should say I know it's gonna be successful, because that's not good leaving it an open end. You know, I'm working on this beauty brand with Hanushka and I feel like I'm in it. I'm happy with the place I'm in now. And I always say I try not to run before I can walk. I've always said that. And I feel like I've done that quite well up until now. Like, it's doing all these different things that wants a good idea. Probably a bit too much of my plate, but it keeps things interesting. It keeps me motivated. And yeah, I just, I couldn't, it's like what we were saying about all those, they weren't failed business ideas because they were bringing me to a different conclusion. And I don't really know where this is gonna go, but I just wanna start. And then we can see what it goes from that. - One of the last things I wanted to ask you was like, it's so incredible, because so many influencers are born into a luxury life. And so it's so easy for them to create luxury content. You have worked so hard to get into the rooms that you're now in. What is one piece of advice that every single person can benefit from of like a secret code of success or something that you've seen people do that you might overlook, that if they apply that to their life, they can actually get into the rooms that they wanna get into. - I would say off the bat, just do it and worry about it later. Like do the thing, buy the thing, buy the handbag, and then worry about the consequence of that after. If you think that doing something like buying a luxury bag, in turn is gonna bring you in a million pound of brand deals, why the fuck would you not buy it? Like you have to view it as an investment and not see it as a loss. - Unless you're a sharpaholic, and then please talk to your therapist. - I think that, you know, I try and be cautious about saying things like that, but honestly and truly, like when I waited until I could move to London, and I rented a apartment in Battersea Passation, which is a very nice area to live in London, brand new apartments. And it was 2,000 pounds a month. I could not afford it. I could barely pay for it. I think I had like two clients at the time. One of them was 1,200. The other one was like 850. So I had like 50 quid spare, but in my head I was like, I know if I live there, I'll have the motivation to work harder and get more clients. I was happy to spend all my money on rent and eat vegetable soup every night of the week. I was so happy because I was living there, and I felt motivated and made me hungry, as you do feel when you're 21. And that's what I've kind of done with every big purchase I've made. It's like, I've used it as like ammo to make me get to the next thing, which I don't know if it's a good or a bad trait, but it's work for me. But, you know, I still say, don't waste your money on a stupid shit. - I love that. - Make sure you have a purpose and a reason to why you're buying something. - I love it. - Okay. Is there a learner? Let's do some rapid fire, are you ready? - Oh God, okay, I'm running. - Okay. What is the last thing you put on your credit card? - Oh, I would say my parking, but it wouldn't let me use our mix, so I text my boyfriend a picture and say, can you pay for it, please? And made him do it on his app. Okay, what is the last most expensive thing? - I bought like a really fun beaded YSL bag. And now I've got a lot of like standard, you know, base bags, I call them base bags. I've got a Birkin, I've got a Chanel classic flap. I'm kind of trying to get some more fun pieces. I can keep forever. So if I see something fun, I try and get that over like something that I've maybe already got something a bit unique. - Love that. Paris or London, you can only be in one for the rest of your life. - London. Love that. What's something you'll always save money on? - Coffee. - Underrated content creation tool. - A pen of paper. Love that. Okay, you will have one for the rest of your life. A broken nail or hair that needs a cut. - My God, that is really hard for me. I think I would say, hair because there's so many amazing products now, you can kind of cover anything up. - You can't cover up. - But you can't cover up a nail. - Okay, you can only do one for the rest of your life. Wimbled in or F1? - F1. I just love fast cars. It really gives me a thrill. I'm saving up for, here you go, I'm saving up for something. I want to get a Porsche GT3 with like a big wing and I want to wrap it in burgundy. I just think it will look sick and I'll just zoom around in it. - I love that. Okay, you can only wear one for the rest of your life or mez or Chanel. - I must. - What is your biggest egg in friends? - When people complain that you don't reply or you haven't hung out with them, like I'm really good on low maintenance friendships. If you need me, call me and I'll help you but I don't need to talk to you every second of every day. We don't need to talk about how your day was, what you had for dinner. But if you call me and you need me, I'll either be there or I'll help you in some other form. - Okay, you know what this is. I think you're the first guest I've never had to explain this to. What is the ageous or love note you would tell yourself for the rest of your life? - You deserve to be in every room you're in. - If you could title the season of your life, what would it be called? - Lockin. That's why you love my post yesterday. Lock the fucking London. - Fucking. - Okay, Isabel Lorna, where can people find you and how can ages are help you? - So, you can find me on Instagram and TikTok. It's Isabel Lorna underscore. My name is actually spelled with an O. So it's I-S-O-B-E-L, not Abel with a double L-E. And how can you help me sign up to my newsletter, look at my brown-minute launches and give me some useful feedback of how I can develop the next products and what you want to see in the space. - Actually, HSR, I think this is such a good time to show the power of the community like you did with me in the solo episode. On this episode, write a piece of feedback for Isabel. We have so many incredible founders, investors, creators, entrepreneurs, marketing wizards that listen to the show that if you can leave a comment on something that can help her, it might be the like this stupidest, smallest thing when you are launching a business, but this is her first product company. It is a big deal. So leave a comment, help her, and let's build this with her as HSR. I love you all and thank you. Isabel, Laura. - Thank you. (upbeat music) - If you're starting a business, there are certain things that are so fun to think about. But then there are the things that make you pause and ask, am I even doing this correctly, or do I even want to be doing this? Like forming your business, getting the right documents, keeping your personal information private. There are one stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. Get more with Northwest registered agent at northwestregisteredagent.com/hsrfree. - On any journey using Uber, it helps to know you're getting into the right car. Turn verification as an extra step to make sure your ride is your ride. Before the trip begins, your app gives you a unique pin. 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