Isaiah Lapp Left The Amish Community To Build a Video Business Empire

Yeah, we're opening up like we're working on like six. This must be higher like dropping. It's dropping. We can. I think we'll do it. No, Isaac, you might want to just increase it like like the. Just block my face. Perfect. No, it goes up to like the rod goes out. Are we recording for this? Yeah, we're rolling. Are we rolling? You know what I mean? No, no, no, not that don't change the angle. Just make it go make it tall. We say he said three working on six. Yeah, there you go. Working on six more. And then and then if it sags down, so okay, six at one time. Yeah, yeah, like he can adjust it now. So we're we have three open. Two retail one is centralized manufacturing in a little bit. And it has a little retail, but it's intercourse. So like who's going to go to that? Yeah, so which we knew going in there, but it was like $12 a square foot for rent. Yeah, that's nice. So that's why we're in there from a recording, but from a manufacturing standpoint keeps the cogs lower. But then we're working on four Philadelphia locations. And a York location and an odd more west location and possibly a Quaker town location. And yeah, do you have like a decent like following in Philly? Like do people know about you in Philly? Yeah, I mean, we do have a decent following. Like a lot of people around there know of us, but it's also just like. Like right now we have our story. You know where our stores are. So they're like very no foot traffic like it's hard on the location. So these are all like a plus location. So it's like the Belmonts of Philly. Yeah, basically. And so that's why, but it's taking so long. It's so painful. It's like eight months since our since our no over eight months. No, it's been almost a year since our last letter of intent went out. Or since our first letter of intent for this round of stores went out. And so you just got to build up your pipeline because it takes like six months to a year and a half. It seems. Yep. So hopefully Philly will happen soon. Yeah. Well, welcome to the podcast. Thank you. Thanks for coming. Yes. Wow. Amazing. 21 years old. And I'm an old part. And welcome everybody to cookies. Or to the to the cookie profits. This is episode 14 and you're still screwing it. Actually, I was so 14. Yeah, we've been doing it solid for. How many months is that? Actually, you know, you tell them every Friday, every Friday, every Friday. You know, it's cool though. We've actually, I've actually had a few people come up to me about the podcast now. So I don't think we have. So I don't think we have like a ton of listeners. Yeah. But it's like with YouTube. I mean, you're on YouTube. We'll talk about that. But like it's like with like YouTuber podcasts or like long form content. It's like, even if you only have a thousand people there, it's worth like 50,000. Sure. Instagram or whatever. So it's pretty sweet. So yeah, welcome back to another episode of cookies and profits where we talk about talk about cookies and profits. They were joined by Isaiah. What's your last name? Lap. Oh yeah. Lap Rose. Lap Rose. Yeah, that's it. All right. Are you a twin? No. Okay. Well, all my brothers look like everybody looks like that. Yeah. Okay. I was stalking you. And as you do. Yeah. Yeah. Doing research. Yeah. Yeah. And I was like, I was like, it says Lap Rose, but it's like one brother basically. Yeah. That was out of click. We'll get into that. We'll get into that. Yeah. Yeah. So, so yeah, you're a YouTuber, I guess. Extraordinaire. So famous. Influencer. Influencer. Wedding videographer. Yeah. What else do you do? Millionaire. Yeah. That billionaire actually has. Yeah. At 21. At 21. Yeah. So, that's what I wanted. YouTube and weddings. Trying to get into the commercial scene a little bit. Right. Awesome. But once you get to the billion dollar mark, he doesn't have to worry about directors. Right. Yeah. He's just, he's just on his yacht all day. Yeah. I have a billion dollars, but I still live in my parents' basement. That's so awesome about it. Honestly. Humility. Do you live with your parents? Yeah, I do. Oh, really? But you, I thought he said you had a rental property. Yeah, I do. Because it's a rental property. Yeah. Right. And your parents are still like, yeah, keep the cash rolling in. You can still keep the cash rolling in. Yeah, yeah. Oh, that's awesome. Rent was pretty cheap at my house when I was living in my basement. Yeah. Oh, so you are paying rent to your parents? Yeah, yeah. Dad was charging me like $400, which is nice. That's expensive for a parental rental. I mean, parental rental. Yeah. Maybe. $400 bucks. Dad needs some cash. I don't know. Anyways. So, it was $400. And then I brought a dog home. I didn't tell my parents. Rent went up. And so, he doubled it. Doubled it. Yeah. But if I do chores around the house, then like-- You work in debt. Yeah. Yeah. Wow. Yeah. So I think, monthly, it's like $6.25, depending on how many times I've watched the chores. Yeah. Wow. Keep up with the trash and what. Yeah, exactly. Yeah. That's crazy. Doubled it for the dog. It's an expensive dog. Well, I asked my dad. I was like, can I get a dog? He's like, no. And then my mom was like, on the fence about she's like, maybe a small dog. And it doesn't shed. And so I was like, cool. The next week, I went out and bought a golden retriever and bought it home. And so that doesn't fit any of the criteria. Right. Right. But-- So the double, the rent double in was honestly-- Yeah. No. That was the best case scenario. Well, it was the other case scenario. Yeah. I didn't know. You couldn't rent out your rental home anymore. Exactly. No. And my mom-- I mean, obviously it was a puppy. And so my mom was like, you know, and my dad saw it. And it was like, he didn't really care. But anyways. But now he's big and my mom loves him. Yeah. He's growing on my dad. Yeah. Is buying-- Literally growing. Because you're growing as a puppy. Exactly. So we'll get into your YouTube channel. But it's like-- More important. You know, it's baseball focused. Yep. And like, airbud is-- You know, there's a baseball movie. So can the dog be a write-off? Like, everything that I-- When I bought the dog, all the-- The dog food, my vet visits. Yeah. All right, off. So you film with the dog all the time? Yeah. A decent amount of time. I like-- I made a video specifically for the dog. Like, I made a video of me using the dog home. Yeah. You need to write-off. Exactly. The dog was expensive. That's awesome. So, yeah. Take us back. When did you start, I guess, filming? And pick-- When did you first pick up camera? People that don't know, because we didn't really introduce yourself. Why don't you introduce yourself about all your accolades and all of that stuff. And then we'll go from there. Yeah. So, my name is Isaiah Lap. Lapros is the YouTube channel. And, yeah, I actually grew up Amish in Indiana until I was four, three or four, something like that. My parents left the Amish. And then we moved to Lancaster because they had roots here. Yeah. But, yeah. Living in my parents' basement, you got a dog. Wow. What's about it? So, from Amish to 350,000 subscribers. Close to 400,000, yeah. Close to 400,000 on YouTube. That's crazy. Yeah, it's wild. When I look back, it, like, just doesn't make sense. Yeah. And I think, like, it's super ironic because it came out of the Amish. The first thing my mom did was buy a camera. Like, the first thing because she wanted to document everything. Really? Yeah. So, that's, like, a big piece of, of how it all, like, came together. Yeah. But, how long have you been working on your channel? I think it's since 2015. Okay. So, that's, like, is that eight years? Yeah. Wow. Seven, eight years? Yeah. But, crazy. Yeah. I literally, first thing that my mom did bought a camera. And, like, we were, as kids, we were all over that. Yeah. And so, actually, half my family is still Amish. And the other half left with us. And so, half my family lives in Indiana. And we're, like, kind of shunned. Okay. Which is you are shunned. Because there's, it can go either way. Yeah. Sometimes people are like, yeah, you did it. It is what it is. We know you're coming back. We love you. Yeah. And obviously, so it's my mom's side that is still Amish. And obviously, like, it's hard for them to be away from us. They're also in Indiana. So, we usually see them once or twice every two or three years. But yeah, it's been over time. It's gotten better. Like, they want to see us. Oh, that's good. Yeah. So, so when you see them, like, once every two or three years or whatever it is. Is there like a joyous celebration? Is there awkwardness? Yeah. That's a really good question. When my parents are there, it seems like there's always some tension. Obviously, my dad is like, we're going to steer away from that as much as possible. The tension. Yeah. Yeah. And so, a visit with them kind of looks like, sit down. Everybody gathers around the couch. Talk about who knows what for like an hour. And then we leave. Oh, well. But the kids are a little bit different because it wasn't. It was an hour decision to leave. And so. Yeah. So we like we can stay the night and we can eat dinner with them, but my parents can't like are not really supposed to do that. So now I mean individuals of your age who are staying within the community, I mean, maybe this is a tangent. Maybe you don't want to talk about whatever, but like why, like what's the draw now? Is it just are they really deep into the doctor in the doctoration or whatever of the church or they just like, they're just like, well, my family's doing it, is there fear or like, yeah. Well, I mean, if you grow up, that's all, if you grow up in the Amherst, that's probably all you know. Yeah, right. And so the outside world is like, like barely even real to you. So it's probably hard for people to leave. I think nowadays more, more Amherst people like my age are leaving. Yeah. But you have cousins that are choosing to get married and stay within that and all of that. Yeah. Yeah. And do you talk to those guys like, I don't, I barely know, like half my family. I have so many cousins. Oh, well, I'm sure. Each of us family has like, like at least 10 for people in their family. Yep. How many siblings do you have? I have four. Okay. Or there's one older brother, younger brother, and then younger sisters. Okay. Yeah. Well, yeah. That's that. Yeah. That's the best story. But that definitely has a lot to play in, in where I'm at now, which is kind of wild because it's like opposite side of the spectrum. Right. Yeah. Yeah. For sure. So that's, and so with your mom starting together, that's kind of what got you into it. Yeah. Yeah. What happened? I mean, so younger brother and older brother, we would do like younger brothers Ben and sorry, older brothers Ben, younger brothers, Joe. And we would, we would do like little skits. We thought we were hilarious, but they were definitely so dumb. Yeah. We lived on a little farm in Lancaster, and yeah, we just made really dumb like whatever we could do, because we thought it was so funny. And then eventually that transition to, well, okay. So first we went to school. We started to get like cultured. And and we asked, we asked, this is also a big piece in the story. We asked my parents, can we play football because we were big in a football. This is like when we were in second grade, first grade. Right. See it just moved here. Peewee teams or whatever. Yeah, right. Right. We thought football was so cool. My parents were like, definitely not. And so they put us on like a baseball league, and little league, and it was the best thing ever. Obviously. Yeah. And so, so that was the point, at that moment, at that area we were playing baseball. We were in school, and we were messing around doing skits or whatever. And so then the skits, we figured out about YouTube and we started putting those on YouTube. I think the first one we put on was my older brother's school project. And it was about baseball. It was like ten rules of baseball etiquette or something like that. And so we put it on YouTube. And that was in 15. Yeah. Which is 15. Which is like a great time. Yeah. And that's when everyone was like five years from the table or like, I want to be a YouTuber. Yeah. Yeah. Put it on YouTube. We got maybe like, I don't know, 20 views. And it was. That's hard. Yeah. 20 views on your first video. Yeah. That's amazing. And like we didn't really think of it that point of like, man, I'm trying to go viral on YouTube. This was just a school project. Yeah. And so one of my friends, his name's Jonah, Jonah Riddle. We grew up doing a bunch of skits together just for the fun of it. We didn't post them anywhere or whatever. And yeah, so we were really close, went to the same church and we started putting on these skits. We just messed around. That was all that it was. Yeah. It was so much fun. And so I made my channel, 2015 labros. And then he had his channel. And I think there was a point where we were like, okay, let's actually try and post videos and see what happens. But we're also like, I don't know how old was I in 2015, like 12, 13, 13. And so like we didn't know what we were doing, obviously. And so at that point, it was like the trick shot videos, it was the bottle flip videos. I'm gonna, can I pull up with the podcast etiquette is, but, uh, there is clearly. There is. There is a lot. We're just trying to, just trying to work with the charts to the podcast. What? Your rugged sharks. Oh, well, we didn't plug them today. Yeah, they haven't reached back out to us that we got to stop. I'm going to start wearing trucks. I'll start over their name. Okay. So we have the, these are rugged sharks. They're like crocs, except for there are two dollars or four dollars. Oh, my word. Four dollars from Walmart. That's the first thing I noticed about you when you walked in. I'm not even going to lie. Well, I just sold my wife, my wife doesn't say that. My wife that, no, now I'm going to wear them everywhere. I'm like, this is, so my wife doesn't let us wear shoes in the house. And so I have these, because downstairs, one time I was walking without shoes downstairs and I got something in my foot that stayed there for a while, was very uncomfortable. And I got all pussy and all of that. And so now I'm just like, I'm going to put on, because we did construction and then we never vacuumed out here. And so I'm just going to put on shoes for now. So I wear these for every podcast because I got to keep, got to keep the feet safe. I'm a true fan. I just wish they would reach out and sponsor the podcast. That's all I want. The Walmart, maybe I could, yeah, maybe I could wear brand deal with, that's what it means. Yeah, maybe you could help us work on that. They only have like 4,000 on Instagram though. So it should be easily reached, but they didn't respond. I feel like if you have, what do you have 100K on Instagram? 105. And they see it. Do we have 105? Yeah. 105.7. 105.105.307. 105.307. 105.307. This guy's two in the numbers. I'll tell you what. Well, we're doing a giveaway. We have a post that did 100K views just this week. Like, you know, there's spent a lot of stuff. What he's trying to say is he's famous. Right. Yeah. No, no, no, no. That's not what I'm trying to say. I'm just trying to say like my job is to look at the numbers and these are the numbers. He is too good. It is fun to give you. Yeah, it is. When we joined us, we had 15,000 followers on Instagram. No, 11. 11,000. Yeah. 11,000. Yeah, 11,000. Good for you. What was the, how long did it take you to get the 100K? Two and a half years. No. Four. Wait. In total. Four years. Four and a half years. Oh, yeah. I guess sense and inception of the account. Yes. Yeah, but that is the thing. I mean, with, which I hate to cut, we kind of cut you off a little bit there. What were you going to show us? Podcasts. Oh, I was. I was looking for a podcast. Oh, you're looking up podcast. Yeah, like our first videos. No, he wasn't looking up podcast. I thought he got stumped. Yeah. Yeah. Yeah. So, like our, our first videos were like crazy trick shots. We made like really dumb skits, putting, putting money at a neighbor's doorstep, it was like 20 bucks. Yeah. Now, we'll talk about what the numbers are now, but what are those, what are the view counts on those? Yeah. And so, well, now, obviously, I wonder what they're going to do for a while. Yeah. And so since, like, we went viral, those videos got more views, but at the time, I was getting maybe like a hundred to 200 views. I don't know. That's good. Was dude perfect? Oh, yeah. Yeah. Yeah. 2000 ride in that wave. Yeah. Oh, yeah, yeah. Yeah. Yeah. They were all the rage. And, um, they're still killing it. I feel like. Yeah. They did a trick shot from the tallest building in the world. And it was like, gave me chills. Yeah. It's amazing. How? It's all fake though. Yeah. There's not a chance with the production values. Amazing. Yeah. But that was definitely our inspiration. Yeah. Everybody's inspiration. Yeah. Right. Um, and so we kept putting out these videos, um, like, uh, I caught a fish with a gummy worm. Totally not fake. Um, right. So, wow, you actually did that, then. And so, and so here, here's like the turning point, um, six years ago, that's six years ago. So we put out baseball stereotypes. And up to this point, the only other, see, that would even be a good one, even today. Like, that sounds great. Yeah. And it was inspired by you. Perfect. Like, they did all the stereotypes and whatever. Okay. And so, um, we put that one out and it blew up, like blew up, blew up. And so, like, I remember posting that video on Saturday and going to church next morning. I didn't even have a phone. And so, like, I used my mom's phone and I would, like, go on YouTube. I remember in church, like, I would, I would go out in the, in the lobby area. I can't believe the Lord bless you. I know. Right. Crazy. You check your metrics during church. Your metrics. It was crazy to me. At, like, and so when I say blew up at first, it was maybe like 10 k views in the first day. It was like, live it, like, this was crazy. And Jonah, my buddy who was doing YouTube with me, like, we were, we were posting content for like maybe a year. And so, and he was at church that day too. And I was like, bro, this is happening. And he was definitely like so, so jealous, but I was like on top of the world. Yeah. And so I, like, all my mom's phone was checking, um, checking YouTube and seeing what was going on. And I was like, that was the happiest moment. Like leading up to that point. And so it was crazy. It was so wild. Um, but then, then after that, that video, like, I started, I started, like, I didn't go back to the baseball content. I, I posted, like, like the video after that. dumping 12 pounds of gatorade mix into a running stream. Like so random. I don't know, but that's a great thumbnail opportunity. Yeah, exactly. I don't want to see the thumbnail. 2015 thumbnail. Oh, Gary, put the mic here. Wow, look at that. Yeah. Now you would like to do the contrasting like blow up. Yeah, exactly. Everyone in the comments was like, you're killing the fish. So yeah, anyways, so you decided not to stick with the base. Yeah, because I had no clue. I had no clue. Right. I thought that the next video that I put out was going to go crazy as well. Yeah, and then it flopped and I was like, like what? What? Like, yeah, because you looked at your metrics in church. Yeah, you're exactly right. So, so then how many videos do you post then before you went back to that back to trying a baseball content? Yeah. Um, like probably about like an ish. Oh, wow. Back to baseball. And I had no clue what was going on. And so realistically, so now you still do baseball content. Yeah. And you hate baseball is what you were telling me. No, I'm just kidding. I thought you were being serious. No, he never said that at all. I was just kidding. Yeah. I really felt like saying that. And that big part was like little league, obviously. Yeah. So much fun. Um, and I would geek out about baseball. Yeah. Um, and so yeah, like 10 videos until I post my next baseball one. Um, yeah. And I still like, I still didn't know that to get views, I had to be consistent within yeah, within my niche, which was baseball. But I didn't know that was my niche. Yeah. But like, how would you know it's your niche because it like was never your niche? I think when I the moment I knew is when I posted like another baseball video and it like blew up again. But then did you to pick out your niche, right? Cause like you were posting a bunch of stuff, baseball is just what stock is a really good question. And so then they gave you 10, what 10,000 subscribers or something from the baseball ball content. So now you're forever stopping baseball niche. I mean, part of that is definitely true. Um, I think that video was definitely more quality than the videos that we had put out before. Um, also like I loved baseball. Yeah. And we like, it's not a bad thing. Yeah. And the stereotypes were accurate. Yeah. Um, so, and it was also like a popular thing to post baseball stereotypes or just stereotypes in general, which is cool. Cause so you did like 50 videos basically before you blow up, right? Something that probably not as much. But yeah, 50 a year, a year of posting consistently, relatively consistently. Like once a week basically. Yeah. I mean, it was probably more like, I don't think I had a consistent schedule. It was just like whenever I make a video, put it out, whatever. Yeah. But, but your, your, I guess, what built you from zero to 300 basically? Yep. It's like that same niche that you found by accident. Exactly. Which is kind of wild. Yeah, it is wild. And yeah. So, but that's how like everything, that, that's like how everything works. For instance, like, I wanted to be a drummer. That's what I wanted to do. And so like, I had a recording studio because I was not the best drummer. So I was like, well, I'll just record other people. And so then, but then out of that, anyway, all that to say is like, I learned a ton of like about marketing and stuff like that to start the company that we did start. But it was a complete, the company that was actually successful Taylor chip was a complete accident. Yeah. Isn't that wild? How that happens? Yeah. That is really cool. But you're just working the whole time, right? You're working towards something. You don't even have to know what you're working towards. The goal is just to be working towards something. And then what you're working towards kind of reveals itself in the, in that earnest process. Right. And it's almost like a hope that is what you, what you end up doing your passionate about. Yes. So, well, I mean, it's just the belief that that is what it's going to be. Yeah. And, and it's, and obviously you have to be okay with working too, because they're like everyday sucks. Or every, not every day is not everyday sucks. Like some days suck, every day isn't like your thing. What's the saying? It goes like, do what you love for a living and you won't work a day in your life. Yeah. I call bull. Yeah. I mean, there's certain things that like I hate doing 50 emails a day. Right. But I do love like the opportunities that like, building a brand refords you and like all those connections. Yeah. For sure. But yeah. And where are the bros, where are the bros come in? Yeah. Yeah. Yeah. Good question. That was just kind of a name we slapped on because it was, it was me and my two brothers. So we're like, with the lab bros, like, yeah. And so it just it kind of stuck. And then like Ben older brother, um, wasn't really into it as much. Like I was, I was the one that was feeling it. Obviously, but he wasn't really into it. Um, and then Joe was like my little minion. Um, and so like four years ago is when we, when we actually started posting like super consistently. And that's when I was posting baseball videos. And that's when I like the numbers were going up. Um, and so Ben, I think at this point, Ben was not really involved, which is fine. He had his other things that he was working on. Yeah. Um, but Joe and I would go out and, uh, yeah, film stuff. I'd edit it. I started on iMovie. Yeah. Um, what was your favorite part about it? Did you enjoy the views? Or did you enjoy the work? Or are you like, I like this attention? Yeah. No, to be honest, the views were what, what drew me in. And I love baseball. And it was, like it was hard to keep coming up with ideas. And I felt pretty burnt out. And this was also like four years ago. Um, but yeah, the views are what like kept me going. Um, yeah. And so, I mean, I remember our first like one million view video. It's like, it's a great feeling. It is. It's a dick thing. Yeah. Now it's like, but it's also like any other drug. It's like, oh, million views today. That's great. It should have. I wish it was 10 million. Yeah. Right. Exactly. It comes 10 million. And then you're like, and then you're like, oh, I wish that like these are arbitrary numbers. We're throwing out obviously. But like, yeah, like that thought, yeah, for sure. Yeah. Anyways, Lapras started on my mom's iPhone. That's what we filmed with. And that I think it was like 2000, maybe like eighth grade. I bought my first camera. And I was like so happy. It still looked terrible. It was like maybe three hundred four hundred dollars. But that was like all I had at the moment. I mean, that's a good camera. Three hundred four hundred. Still pretty good. Yeah, it was an icon though. So I regret that. Trash. Yeah, exactly. No, it was trash. Yeah. Yeah. So three years ago, um, is when I told myself, alright, I'm going to post every Saturday for a year. And we did that. And like, that's when the numbers really, really, really went up. Also, it hasn't been like a, like Lapras have been like a slow gradual build. Yeah. It's never been like, like, boom. Yeah. Which is great. I mean, it's more sustainable. I feel like that way. Yeah. Yeah. For sure. And so out of out of all this filming and, and growing in, uh, like production value in our videos, I like started to realize that I like, I like taking videos. I like doing, like making stuff look good. And so one thing that Lapras is known for, um, is like, the really good production, value and like viewing experience, which on YouTube isn't really that popular because YouTubers kind of set up a camera and do whatever. Yeah. It's more about the story. Exactly. Exactly. Yeah. Yeah. So, um, nowadays it's, it's me and Joe, little bro Joe, and my buddy Troy. Um, and we're, we're cranking out. We try to do every other week. Okay. Um, yeah. And the new seat growth with every other week. Yeah. Um, I mean, that's super sustainable. Yeah. Um, I mean, especially we go hard in the spring and summer months because that's when everybody watches baseball. Okay. Right. Um, so do you build a content library and then release spring summer? Yeah. To some extent, like we can't really film in the winter. Right. We're early spring. And so, and do you do relevant stuff? Like do you do stuff kind of based off of like relevancy of the day or like this guy got traded or whatever it is? We actually like, it's not, we don't focus on like major league baseball. It's not like, it's just baseball in general. It's like comedic baseball content. Okay. Um, so like our three, it's evergreen. Yeah. Yeah. It is. Yeah. And are like three niche. Like topics are like stereotypes. Um, like really cheap, bad reviews or even other types of reviews. Those don't do as well. But some of them have done really well. And then like random miscellaneous baseball content. And would you ever do a, so would you ever like break out and do like a review? a baseball review channel. Yes, maybe. And then build a merch brand behind the idea of perhaps there's there's so many other like bats is the main thing. Yeah. And I don't know. many other people doing it. Yeah. I don't know. I think the niche for lap rows that other people don't do is just like the crazy idiotic baseball videos. Yeah. Yeah. And all our videos are like like we don't plan. I don't plan anything. I mean, maybe like a little bit of a script. Yeah. And then we just go do it. And that's what makes it good, I think, is the spontaneity. But yeah, I love that. So then you started that. You got into the production side of things and you're like, well, I can make another career. Yeah. The production side of things. And now you're shooting weddings. Yeah. Yeah. And that's kind of my that's sort of like two years ago. Yeah. I think right out of I did a gap year program one life. I don't know if you're. Yeah. Yeah. Yeah. It's very much like why I went. Yeah. Yeah. Yeah. To an extent. So I did one life. And I didn't want to work anywhere. Yeah. So I just tried to jump into whatever film work I do. And I picked up weddings. How did you film while you were at one of life? Because you I'm assuming you weren't with your brother. No, I barely I got to make a lot of money over one life. Yeah. I didn't make a lot of videos. I did go out and film with my friends. Yeah. And I had like some on the back burner that I would edit and put up. But even then like consistency was not there. But somehow we still grew that year. Yeah. So despite looking at the metrics and charts, you still work. That's awesome. That's awesome. So did you like one life? Like? Yeah. I did. It was so good. What is what is one life? It's like why? Is it in North Carolina? No. That's where Kilo. Do you remember Kilo? Yeah. Yeah. I didn't know if that was that one. Yeah. There's a couple. They have a couple campuses in PA and West Virginia and South Carolina. So would you still say that like your faith is a huge part of who you are? Yeah. Yeah. Yeah. Which is all the same. Well, I'm glad you're meeting up. So another thing that Labros is known for is like clean quality content. Yeah. And so this is like the coolest thing ever to me. Like people will come up like moms will come up to me with their kids. And they're like, you are the only YouTuber that we let our kid watch because they're clean. And I'm like, it's pretty crazy. But yeah. And that's and I think I'm not like have at least spreading the gospel on Labros because yeah. But I think people know my values. And that's an important part of the brand that I built. No, I mean, we're the same way with fellowship. Like we're not, I think everybody wants cookies. Yeah. No matter what you believe or anything like that, like we we want to provide a good experience to you and we want to do the best we possibly can. But me and Sarah are Christians. We're that's huge part of who we are. A lot of our staff are to not put a lot of them aren't either. I mean, maybe it's like 50/50 probably or something like that. Maybe last by now. I don't know. But which is great because that's how why we're in business is certainly but it is who we are. So that yeah, for sure. Yeah. And even in even in like my my film wedding world, it's just another aspect of of how I can spread like joy and good values and even Christ because I mean, the reason people get married hopefully is I mean, it's it's scripture. Right. I mean, hopefully. Yeah. I don't know why a lot of people get married and yeah, but yeah, but in theory. Yeah. But it is a it's a good place to be if you're if you want to make a difference even though you're behind the scenes. Yeah. I think and especially just like serving your your people well. It doesn't just have to be here's the gospel. Yeah. So it in their face type of thing. But yeah, it's definitely a part of who I am in the work that I do. And it's going to be like that. Yeah. That's great. Yeah. No, there's a cool like Jewish tenant, I guess you would call it where it's like it's like they they're not they like believe a lot of like they believe very strongly what they believe they're dedicated to. But then if they're made if they're working like the whole thing is like we're working like if they're making a shoe or whatever the whatever they're doing who knows it's just they're doing that thing and that they're doing that thing knowing that somebody's going to buy it somebody's going to be consuming it somebody's going to be watching it whatever the thing is they're doing that with that idea knowing that it would be disrespectful to focus on other things. If while they're doing this task. So that's I think that's a great way to approach business. But then you are who you are outside of that. Yeah. You take. But lapros doesn't have an Instagram account. They do. Yeah. Do you pull views on there? You got 14,000 followers? 13,000. Yeah. Wow. Yeah. So and that really did stop you. You're always yelling at me about how unprepared I am. You know, I'm loving this man. You're coming prepared. But but what I thought was so interesting when like Isaac was talking about you was like you're wedding and your YouTube career are very different things. And then there's no overlap. Well, how many followers do you have personally that I don't know? I think that's like nine. He's pulling it up. I think it's 9,000. But a lot of those when I first started YouTube like I advertised both my Instagram. So a lot of those were lapros followers that followed me personally. But now that I'm in the wedding scene a lot of those followers are are people who want to see weddings, which is interesting because I guess a lot of your clients don't know your YouTuber. Yeah. Yeah. That definitely. Which I think so it's literally two different verticals basically. I mean, it's the same within the same spear. Yeah. Exactly. Instead of them, my my lapros account. Yeah. I didn't I didn't really post anything on there. But just this year I started like clipping pieces from our from our main channel videos and just putting up there. And so we from the beginning of this year, I think we gained like six or seven thousand followers on Instagram. Yeah. Okay. Her lapros. I don't have focus on Instagram with lapros. Yeah. I mean, it sounds like you have a lot of it's like a family based content. Thanks a lot for YouTube. It's like the bleed over, you know, you look at like the biggest YouTubers in the world who have like 10 million subs or whatever. And they only have two million followers on Instagram. Not that that's only. But in general, like the bleed over isn't huge on different platforms for the most part. Right. Which is your you're just Cameron has hot take. No, I don't have a hot take out. He's just he's just over here like, yeah, you're full of it. I don't know what you're talking. No, I'm just listening to what you have to say. And then I know that head now was pretty well. Well, there was a lot of discipline within that head podcast advocate. Mr. Beast real quick. Oh, Instagram followers. Yeah. That's okay. So Mr. Beast once 169 million subscribers on YouTube and 39.1. Right. So my my ratios were pretty much all right. Yeah. Pretty accurate. Yeah. Wow. Look at me go. I'm so good at what I do. I'm not saying it's bad. But um, but what were you saying about the bleed over that there's a lot of blood over there is it like you have to be so yet to work on it so hard. Yeah. Because I don't know. I watch plenty of people on YouTube that I have never looked at for them anywhere else. Right. But it's also just different. It's an obviously because Instagram is is reals. Right. And then YouTube is videos and YouTube has shorts. My hot take is that nobody should do YouTube shorts because they're ruining their YouTube career. If they actually want to do YouTube, that's 100. You know, that is we've seen that too is like YouTube shorts. Subscribers mean literally nothing. Literally nothing. They're like TikTok subscribers. Yeah. They don't help you get monetized. Well, I mean, actually rolling it. You would have to be tired. You would have to do crazy numbers to be monetized on YouTube with shorts. But then there are like those TikTokers that do like YouTube shorts and then transition into real content. Yeah. But you know what I'm talking about? I don't know. I couldn't name one. But there are those. Yeah. And there's they don't have a real following. No, but they started doing YouTube videos from their shorts. And now they do. Yeah. So listen, I mean, it's a game of when it comes down to it. It's always a game of numbers. Yeah. And I mean, so I tried like I did a trial run with shorts just this year. And I posted a short every day. And some of them blew up like like 3 million, 4 million views. And it was like, and I gain subscribers like I never gained them before. But those survivors don't come back. Exactly. Or they only come back for the shorts. Yeah. And so there's like a, I guess, I do think shorts kind of segregated YouTube. Yeah. I ate when I'm on YouTube, they put the shorts right there. Do you get shorts first when you open? No. Because some people when they open YouTube, it just starts playing shorts like it does YouTube. No, really. Yeah. Oh, no, not for me, but not for me either. No, when I get, yeah, it's probably like one video and then short throw and then it has the video. that one video in short throw, but what I hate so much is sometimes I'll press on it short by accident. - It gets, yeah. - Well, nobody, like I'm not even looking. Like it's just like you go to scroll and now it's this annoying killer in a, and now this, this, this, like, kid in a Tesla with the island boy. And I'm like, well, I don't wanna see that. And now does YouTube think I wanna see that? 'Cause I accidentally pressed on it. - Yeah. - Well, the island boys haven't only fans now where they kiss each other. Anyway. (laughing) - I haven't contributed much to this podcast. - Maybe when she said that way, Camberman. - You said island boys and I was just, yeah, I just had to go for it. - I mean, if he loves it on the only thing. - I, you know, I gotta keep up, and no one wants to know. - I'm just saying. - But, yeah. - I'm gonna look at our like tagged photos and it's gonna be like Island boys kissing with our cookie in between. I'm gonna, and that's how Cameron's gonna go for it. Watch our Instagram, search history. - No, I think it was probably a short that I saw what I saw that the island boys were doing that. And I was like. - His internet, his side of the internet is dark. (laughing) - Well, no, it's not what Chip doesn't want you anymore. - Well, it's interesting because it's like, - Whoa, whoa, whoa, whoa, this guy get out of the house. - What do you pay? - No, but I will say like, it's always interesting. I have to click on everything to like, try to like learn and see like what's going on on the internet. - No, I got it. - Because it's really weird because like, the algorithm is tailored to you as an individual. And if I'm only getting one type of content, I never know what anyone else is getting. So I kind of have to just click on everything I see. Just so the algorithm is really confused and I can keep seeing all the high-performance stuff. - He says, that's why he's so good at what he does. - But occasionally, yeah, I do use Taylor Chip to do some different case studies and search different things. - Wonderful. - Because you guys, yeah, Taylor Chip's Instagram and YouTube's different than mine. - Yeah, much too. - Sure, for sure. - See, I, YouTube's algorithm is so bad to where it's like, for instance, I don't listen to a lot of political stuff. Like, I will click on one political video and that's all of a sudden all I'm seeing is like, - Yeah, you have a fresh algorithm, that's all you see. - Oh, it's horrible. - Yeah. - But I've been getting bored with my for you page. - Oh, I hate to blame you. - Oh, YouTube, yeah. - I don't know about you. - I don't have the YouTube app on my phone. - Yeah, so I don't scroll. - Well, that's what I like for dinner. I just watch a one YouTube video. And normally, it's like the first one, that's a good one. And lately, I've been having to scroll, so. - I got into a good algorithm lately where it's like all about Twitter or something like that. - No, I've just sent you Twitter stuff 'cause I know, 'cause I just post on it. - We're posting on it. I'm just saying, I think, Twitter's. - Oh, I've been learning about like a bunch of real estate stuff. And so now my whole algorithm, within like two weeks of real estate learning, my whole algorithm, my algorithm is basically like, but biblical context stuff and real estate stuff. And I love it. - That's great. - That's a good Christian. - Good Christian. - Wait, so what's the. - Let's try. - What's the Taylor Chip YouTube channel? Like what have you experienced that works and doesn't work so far? - Shorts work for us, but we're just trying to sell cookies. I mean, but they're fake subscribers. - They are, for sure. - We were doing content pretty heavy. We were trying to do basically the video week when you first signed on and we had a little bit of, we actually did have some progress. - Yeah. I think things just got busy. And so we aren't doing as, yeah. - I mean, it seems like your content, like TikTok and Instagram, like that's what really works. - It works for growth, but not for necessarily for sales. - Sure. - Those are just two different things. So I mean, like we'll get like 10 million views of the model, no questions asked, but, you know, it doesn't always translate the sales, but, but our best performing platform is Facebook. - Oh wow, I didn't even know that. - Oh yeah, Facebook has better reach, probably like it reach. - Okay, but also in gay sales. - Yeah. - Facebook is for anyone trying to like build any product, especially if it's like a family oriented product. Facebook is probably the best place to be because there's just, it's like your mom's probably on Facebook, you know? And so she wants to watch, she wants to watch me and Sarah talk about sage for three minutes, and that's awesome. - Yeah. - And then, maybe not, I don't know your mom, but I'm just saying that. - Yeah, yeah, well, yeah. - If she's probably found out about, you know, she probably went on Facebook and looked it on Facebook. - Yeah, well, no, I told her this morning that I was on a podcast with Taylor Chip, and she was like, what? You know those guys? - Oh, does it she know who Taylor is? - Yeah. - Yeah, that's awesome. - Probably from Facebook. - Yeah, exactly. - That's it. - When people come into retail, everyone's like, "I keep seeing your Facebook video." - And we have Facebook videos with over 20 million views. - Oh wow. - And they're just, they're just growing. And so we have lots of, like, yeah, Facebook reach, especially for the type of content. I mean, your content would do amazing on there too. - Really? - Oh yeah, for sure. I'm not kidding. - Try just posting a full-length YouTube videos on Facebook. - On Facebook. - Not full-length YouTube videos. You want to kind of. - Like five minutes? - Three to five minutes. - Okay. - Videos sectioned up and then point towards YouTube in the little edit. - Can I make money off of Facebook? - So much money off. - Seriously? - Yeah. They were, there was a golden age. I think ads have dried up, or ad revenue money has dried up for us pretty much. Not that we have. - For Facebook and Instagram and all that. - Yeah. - But you get ad revenue from Instagram? - Yeah. Well, we used to. For a while, we were getting like 500 or $1000 a week. They realized they can't afford it, yeah. But there was a golden age. There was a little bit of time where people were getting paid like crazy. And on YouTube, like some of the podcasts, we're talking about how they make more money on Facebook ad revenue than they do in that sense. Not anymore though. - Facebook's like barely surviving. - Oh, serious. - But they're stuck shut up. - I don't know why. - But like viewership and stuff on Facebook is crazy. - It's crazy. - Yeah, it's crazy. - If you don't believe in YouTube shorts, believe in Facebook. - But not Facebook Reels. Facebook Reels are not the best. - I didn't even know Facebook had Reels. - We do have some Reels on Facebook that are over a million though right now. But for the most part, our best performing is just when we post videos, even if they're like real, still to post them to the pages of video, they do well. - That's interesting. - Yeah. - Yeah. - So let's talk about that. - Talk a little. - How much do you make a month off of YouTube? (laughing) - Very great. - He's gonna get right to it. - Yeah, yeah. So let's see. - I can share a little bit. - Yeah, we can go buy five months. - Yeah, just a little bit. - Just a little bit. - I'm actually wondering, one of my questions right now is, are your ad, is your revenue down compared to last year? - No, it's up. - Really? - Yeah. - Wow. - Um, each year, since I've started, it's gone up. And I'm not exactly sure why maybe because I have, like more content. - Mm-hmm. - And obviously, just the way that things are going. - Yeah. - Um, but I have yet to see it to, yeah. So, okay, am I gonna tell you how much I make a month? - You're going to. - Or you're not going to say it. - I can tell you, I'll tell you how much I made yesterday. - Okay. (laughing) - It was yesterday, good day, or bad day. - It was, it was average a day. - Okay, so. - Well. - Calculators. (laughing) - So, so here's the thing. - Yeah, yeah. - You gotta, you gotta keep in mind. Winter? - Cogs. - I know, I get it. - Cogs of good sold. - Yeah. - Whoa, whoa, listen. So winter, because we don't post, let's just, let's just hear what you made yesterday. - Okay, okay, yesterday, yesterday, I made $585 in ad revenue. - Can, uh, what's your retention rate? - 213,000 dollars a year on AdSense? - That's not completely accurate. $500,000 a year on AdSense? - No, no, no, no, no. - So, like, you're taking care? - I told you I'm a billionaire. - Well, slow. - So, can we, can you pull up some of your, like, video analytics? - Yes, I think. I think one of them, I'm not sure what the mobile app does. I literally downloaded this app, because I like, I can geek out about analytics and stuff. - Yeah, yeah, yeah. - I'm curious what the retention rate is on that. - Oh, okay. - On most of your videos. - Let's see. - So you said, you are right around 200,000 a year with AdSense then, that's about where you're at. - Yeah, yes. - Okay, he just said he wouldn't tell me what how much he made and then he just did. - Not that much. - 90 people are gonna see this. - Bear it up people. - Every day, I had three people that don't come up to me in person. - They were at Coppercup before this and someone came up to them and said they'd listen to the podcast. - Really? - Who was it? - Sounds like someone you'd be friends with. - Yeah, I love Jacob, though. - Yeah. [BLANK_AUDIO] makeup. Okay. Who is it? I'm like, oh, I'm just bad with first names and last names. Like I stood. Oh, okay. Nice. What do you want to hear? Retention rates. Like the duration. Yeah. Okay, last 28 days. You put out two videos in the last 28 days, I think. Yeah. You would know better. Posted. Posted through life. Why would I know better than you would? I don't know. Maybe doubt what busy stocks. No, I literally was just like up there for like three minutes before I came down. That's why I was down here. I wanted to make sure. But I, your beautiful man, I'd stalk you. That's fine. Wow, thanks. Five minutes. I say very like all five minutes, five minutes and 14 seconds. And your average video is like 10 minutes. Okay. So 50%. 50%. Really? Yeah, apparently. Is that good? Is that good? Yeah, it's good. I mean, that's pretty good. It's above normal. That's above normal. Wow. So what is like when you're when you're creating your YouTube videos, like what is the biggest aspect of the editing process that you look at? Like what it's the post? Like, yeah, how do you think you get? Because that video, the stereo, the t-ball stereotype video, was what? Three weeks ago, almost. Yes. I'm like that. And it's at half million. Yeah, probably. Yeah. Wow. So how does that happen? Like what are some of those things that you think make a good video? Yeah. That's a good question. Um, well, first of all, like we have it, like we have a good band base. Yeah. That comes back. Yeah. You think you could lose? Like what if you would take that Gatorade video again, remake it and post it. Do you think the mom would be like, Oh, look. Lapros posted another video. Yeah, you could do dumping your coach in Gatorade, but instead pushing him in the stream that you poor Gatorade. You know, I mean like, like do you think your past the point where your niche is as important? Could you go back to some of your. Yeah. So that's also really good question. I've, I've made like different videos just for fun and posted on Instagram or on YouTube. Like, like the puppy bit, like I brought my, my dog home and surprised my family. And that, like it did pretty well. Like if someone would have seen the video, like, oh, like 80,000, 100,000 views. It did pretty well. Yeah. But it's not average. Like I would, if it was a baseball video, I would get like 300,000 views. Yeah. And then I posted, like we went on an out west trip last summer. I posted that and it like flop. And I like expected it. I didn't really care. But it got like maybe 30,000 views in a month. So I like, it is pretty restricting. Like I can't have to stay in my niche. Even though I have a good fan base, I have a good baseball fan base. So could you like, you could probably, I mean, you have your personality, right? Are you established? Can you build more lean, continue to lean more and more on your personality and farther and farther away from baseball with everything? So it's like all of a sudden people are, you're like conditioning people to listen to you. Right. And now they're interested when you're talking about football or, or, or telling a kid, for instance, good idea. I don't, I don't honestly think that, I mean, I think it could work, but it would take a long time. It would take a lot of effort. Yeah. But I don't think that I have any desire to like change niches, if I were to, if I were to, I mean, it's working so well. Right. Right. So I don't know, that's a good question. I don't know the answer to that. But I don't think it would, I don't think it would work out unless I work my butt off towards it. Yeah. Um, it was like starting a new business almost. Yeah. And so like, I, I love YouTube. And I've gained, and I've learned to know the algorithm and how it works and what works and what doesn't. And so what I want to do is take something like, like film or traveling and try and start a new, a new YouTube channel. Yeah. Um, and see what happens because I have that knowledge already. And I've already had a couple years of experience in the workflow. Right. Yeah. And it, it is a lot of work. Everyone's always like, oh, YouTube passive income. You're so lucky. No, it's the idea. But it's a lot, it is a lot of work. Like, it's exhausting. Yeah. And like, I started YouTube for three or four years and didn't get ad revenue, which is fine because I loved it. Yeah. Um, but like we put probably around like 20, 15 to 20 videos out a year. Um, and like, we put a lot of work into them. And so it just took that and it grew YouTube. You can't just start a YouTube channel and grow it unless you use shorts, YouTube shorts, but those are fake followers. So if Taylor, so if Taylor chip would go back to consistently posting on YouTube, what type of content do you think we should create? The, and, and really that's a more of a question of bandwidth. I don't know. Like you at first, you have to experiment. We would be doing, I mean, the content we started with was just like day, like we blogging the whole existence of Taylor, right? Right. Yeah. As a family. Right. And so going back on Taylor chip, it would probably just be more family focused. But that's why I think, um, the show that we've been talking like, yeah, we have, I guess we have other ideas for long form content now. So yeah. So that's what I think I'm a huge fan of like, because social media ebbs and flows, right? So it's like we were talking to our one friend who, um, we should have him on the podcast. Who? Julius. Oh, yeah. Yeah. Yeah. Yeah. Like he, like he does a lot of stuff for like really big, big artists, right? And so like his perspective on that side, he's out in Philly. And so like his perspective on that is like a lot of artists, they, how they get successful. And you look at them and you say, wow, Jay, he has everything you could ever want as far as, you know, success, the money of that stuff. But maybe that's a bad example because I don't know if he was independent. But like for the most part, right? Little Noss would be the best example. There you go. Yeah. He signed a deal. With a label that basically is just like a 360 deal. It's a crap deal where you basically like just has to rely on his tour. Right? Because the, but what that does is that builds him an audience super quick. And so he has a six year or seven year or a five year deal as a young artist. So then once that deal is done, he gets to do whatever he wants. Yeah. Right. That's like the whole thing or they have to pay out for the second round. And so it's like, you can do what you've done, which is three years of not getting paid. And hopefully something happens, right? And it's hopefully, and hopefully it's a huge hopefully. Like it is a risk. But or you can kind of say, okay, well, I want to forego this social media or like, I mean, for us too, we are just starting to see intelligent. We're just starting to see over the last year a really significant increase. And that was after four years, we've missed posting even before Cameron. We missed posting less than like five times less than five days of our entire business career. And so now we have almost a half a million across platform, but they're all short. So they're not even real. And so they aren't. It's true. Um, so, but like that is like the amount of consistency you need. Was that the end of your sentence? No, you're just looking at and he's just judging us both. No, it's just, I mean, I'm in a, no, keep talking. You're fine. No, it's okay. I can shut up. That's fine. No, anyway, consistency. That's just all about consistency and the algorithm changes. And you're still. So essentially, my point was, no matter what route you go, if you get the opportunity to design the deal, like your subject to the algorithm or your subject to the label, right? But, but you almost have to pick your poison. Yep. As a starter. And if you have the opportunity to be subject to the label, the label is going to put you on those shop, those Spotify playlists that they have deals with. And so you don't have to work as hard from an organic standpoint. You still have to work super hard, but it's just like it's a different, it's a distribution system that you're signing onto. That was my point. Yeah. I don't even know where I was going with that because Cameron's smile and spark just, it's, I don't know. He has a lot of, he has a lot of stuff. He just needs to get out. I feel like, no, I'm listening to you talk. I think it's fine. But Lil Nas though, he had a huge following on social media before he got the 360. Well, you're the one that brought him up. Yeah, because that's the example that Julius had given us when we, when we were talking to him about it. No, he gave us an example of Mike Mill. So when he was talking about Lil Nas X at dinner, it was about like how he used his large following the leverage the label deal to get the resources that he needed because he made, he signed a really good deal. Yeah. Little or little Nas, little Nas, that's a really deal. But he's saying the other artists like a meek Mill signed a deal that was a 360 of that. I don't, and I'm names are like, but, but, but like the value of it because he already had a large audience was that he got the access that the, or he had the resources from the label 100% and then since he was, he maybe he wasn't a good artist, but he had an audience. So he's automatically a good artist. Yeah. A 360 deal doesn't make sense if you have no organic following whatsoever. Does make sense if you have no organic following whatsoever. No, it doesn't, because you'll only be released, you'll only get seen by the the ecosystem of the label, which is, which is 10, which is 10 times harder to break out. Like a 360 deal without an in Oregon. organic following up your own doesn't make any sense. - Why? - Because you're banking on the label. - 'Cause you're banking on the label. - It was a bad example because you're banking on the label to push your music forward because you have no audience of your own. - How it originally came up, I agree, bad example. Sorry, how it originally came up is like, if we were to start a show and at all these resources into starting a show, I would rather try to do it with a networking, utilizing our following that we already have, then try to build a YouTube organically. Maybe you would say you'd rather build a YouTube organically. I don't know, but that's how I'm looking at it because we already built, I know how hard it is to build a following and the resources that it takes. And to start that over again on YouTube, seems like a waste of financial resources if I'm the guy paying the writing to check, thinking about a whole company, 'cause I would rather put that into opening another store ads for e-commerce or something like that. And so we just had an argument and you were subject to it, so I'm sorry. - No, I was enjoying it. - No, I think, I browse are really nice all day. - Yours too, dude, right? - I have to, I have to shave in between or else I got a unibrow. - Typical. - Anyways. - But yeah, you said, social media stays the same. But everybody's just like, I think that's the first thing anybody ever says to Cameron is, his eyebrows are just. - Yeah, one of the first. - I think that's his wife's favorite thing about. - Yeah, yeah, like what do you want to do? - To my eyebrows? - Nothing. They just kind of grow like that, you know? - It's crazy, I've never seen it. - I've never seen it, I'll never see it again. - Yeah, yeah, I don't know. I don't know what I would recommend. (laughs) - Jesus. - This is going to, let's get back on track. - I don't know where the track was. - I don't know. - Do you know where the track was? - No, we were doing, I think we were talking about. - We were doing pretty well then. - We were pretty well, we were really like eyebrows. - I was a little noscing up. - Yeah, yeah. - Oh, I know we were talking about your income. - Oh yeah. - Yeah, yeah, so that's a good point to go back to. - Yeah. - I think, do you have to split that? - Speaking of deals, do you have to split that with your bros? - Good question. I pay Joe, I pay him a percentage. - Okay. - He's off in the wilderness right now in North Carolina. So he's not helping film, but I still pay him a percentage 'cause he was with me from the start. - Mm-hmm. - And then Troy and my other buddy, who, the first little league team that I played on, he was on, and so he helps me with videos. He's the IDMN, and it just works with the three of us. And so I pay him hourly. - Oh, really? - Yeah. - So that, I mean, hourly versus percentage hourly is kind of a risk, right? Or not any more at this point. - Not really. - Yeah. - And then wedding business, I mean, you could have started another YouTube channel, but you started a wedding business. - Yeah. - A wedding filming business. - Right. - Basically your vertical is all weddings. - Pretty much, is that the nature focused on? - At the moment, yes, that's the majority of it. I think getting into weddings was just like, okay, how can I make films? How can I be creative? And so weddings were at my fingertips. And that's the first. I think that's a lot of what happens to a lot of filmmakers. I would love to transition to like make commercials. And I don't know where that looks like yet, but that's the hope. - Yeah, you should connect him with the ride. - Yeah. - Oh, I was in their studio that like, (indistinct) - Yeah, it's guys are cool. - Yeah, they're the best. Douglas, Douglas, Kristen, do you know him? He does like. - He was one of the new guys. - Yeah, yeah, he worked for, he worked for Kent, Kent Mast. - Yeah, I know, Kent. - Yeah, yeah. And so I ran around with them this past year. - Okay. - And they're so much fun. Yeah, I got to meet the ride. They're really cool. - I would love to do stuff like they do. - Yeah, they do, they do good work. - Yeah. Which that to me is like such a foreign world because I'm just like we just need 20 videos a day to go out to head as many people as possible. - At the end of the day. - Yeah, at the end of the day, I just wanna be creative and make things that people wanna watch. - Yeah. - Well, like whether it's on YouTube or my films, like I wanna be able to inspire people and have an impact in some sort of way. - Yeah, and I think that's, I mean, most entrepreneurs kind of have that. - Yeah, yeah, that's what feels me for sure. - Yeah. - Awesome. - Awesome. - So the business has been two years on the wedding business. - Right. - Yep. - Since 2019, or sorry, since you were 19. - Yeah, it was right out of one life, 2021. - Okay. - Wait, what's the day? - Oh. - I think I filmed my first wedding like two years ago, almost today. - Nice. - Yeah, and that's been going really good. - What's your marketing for that? Because I'm assuming there's not much crossover. - Right. - So crossover from like YouTube. Like you're not getting clients from YouTube at all. - No. - So it's like, and you can't even really use that as your portfolio. - No, yeah. - So I don't use that. - Wedding wire or like how did you first get into it from a marketing perspective? - I just film the wedding for free. There's what everybody does. And then I got another wedding off of that wedding. I just kept going. I don't like other than Instagram and I post like little videos and reels and whatever. All my marketing is just like word of mouth. - Okay. - And like my work is quality. I think it's quality. And I think if your work is quality, you'll get work. And so that's kind of what's happened is my work is good. So people, that's all that I need to do really. But Instagram has been big for sure. I had a real, my like first reel that blew up on Instagram and it got me like 3000 followers in like a week maybe. I don't know. - How many views? It was only like 200,000 views. - No, that's real. - Yeah. - Especially like that one video that only got like 150,000 views, but we gained how many followers did we gain from that like 2000, 3000. It's because there was something in that video that people really connected to. - It's happening right now too. - The other one. - Oh really? - And we speak. - The one with the black guy with the dreads. - Is that you at home? - Yeah, it's that like 200. Is it a break 200,000? Earlier this week it was at 100,000. - Yeah, Instagram's interesting like that. It's like less because we'll get views all the time and then note our account will be over there. - Right, yeah. - But it's like if somebody connect, like we'll have in the comments people would be like I follow because this interaction was the best and it just has to be really genuine. - Yeah, that's wild in that work. But I don't know what I mean, I'm guessing that's something genuine happened with your real. - Yeah, but weddings are good. I'm like a super, I've, I've like two main attributes about me. I'm super sentimental and emotional, but I'm also like lighthearted and like dumb. - Yeah. - I guess that goes together. - Like Kidiotic. - And so my sentimental side that was done really well for weddings. - Yeah. - Because I can connect with people's emotions really well. - Yeah. - And I think that's how I've been successful on in like the wedding scene. And so then my YouTube is like my other side of just like ridiculous Kidiotic stuff. - Mm-hmm. - Yeah. - Yeah, that's all scoop. - That's amazing. - What a great, what a great show. Can we be, have anything else? Do you want to connect the audience with yourself or your business? - Link in the description. - Yeah. - Or like your Twitter account or something? - Yeah, what are you Twitter? - Since that's a bit, I don't care what came or says, I do think Twitter is going to be the biggest social media platform on a channel. - Why? - In what way, like revenue? - Doesn't matter. - You did this last week too. - It doesn't matter. - I tried Twitter last week. - No, I tried to, I tried to get into an argument with him about something and have a discussion. He's like, it doesn't matter. - I don't understand what the point, he makes these like wild statements, like Twitter is going to be the biggest social media platform ever. And then he just doesn't back it up. - No, then he asked questions about, no. - No, I just want to know like, in what aspect do you think it's going to be the biggest? - Or like, what's their strategy? I'm like, I'm not in control of their strategy. But I just think it's because of the people that invested in it as well as Elon and his vision overall for the platform. Like it might not even be Twitter, Twitter. But it's also just like, there's no limitations on the speech there. And so naturally people are just going over there. - YouTube is so strict with it. - Yeah, yeah. And so I just see what they're trying to do and the moves that they're making as a company is really going towards their focusing on long form content. They have no restrictions on the speech. And they are building out like different show spotlights. They look, it looks a lot like how Facebook looked when they were first trying to do video. So that's how it looks right now. And so that's why I say it's going to be big from outside look now. What the strategy is doesn't matter. How it's going to happen doesn't matter. but I just think it has a lot. faith in Twitter. Are you on Twitter? I've never had a Twitter account. So I would not know anything. You should get on it, sir, posting videos on there. You can like, I thought I was just like little, no, you post videos, yeah. You post videos now. One video is that there's like a two hour, they're starting to put a post up to like two hour stuff. Thank. Do they have like Twitter reels as well? They have probably not. It's still like, I don't get on it much, but yeah, I've started to because I'm really just paying attention. And you can pay to be verified. So that's like a huge plus. Just like better. Yeah. Yeah. Yes, that's not a plus. I'm not saying that. How is that a plus? Well, I think they cap you at the amount of threads that you can see in a single day. If you don't have a verified account, yeah, threads. Yeah. Threads like, Oh, like the Twitter copy. Yeah. Yeah. Comments. Isn't that kind of savage? Oh, Instagram or meta came out with threads. That's what they always do though. Which you did the same thing with chat. Snapchat. That's why they have stories. Yeah. My take on it on the platform itself is it's probably not going to last. Everyone was super hot on it for a week when it came out. And I think I can use it anymore. I think my opinion on like that company meta in general or Facebook in general is I would be shorting them. Is there up right now? I think you just wants to get into arguments. Him? Yeah. I mean, no, I love you can try to argue. He doesn't have a lot of green. I don't have any. There's no substance behind what I said. I can't argue. He sent me a video last night. What video did I send? Some guy who made $6,000 on Twitter. Yeah. Unlike a creator platform. Yep. He sees. He sees these things. And he's like, let's get on it. But like he's like the 0.001% of people who like the same thing happened with the real bonus when it came out. And we got money from that kind of not $6,000. That guy probably like busted his butt for it. Plus he has like 1.63 million on Twitter. Oh, yeah, for sure, for sure, for sure. No, I'm just saying look, they're paying people now. That's all I'm saying. But everyone's paid people before and it's just really expensive to do that and to pay out for it. It's just never worked. It just never works. The only platform that's doing it well is YouTube as YouTube. Yeah. So I think if we should have one primary primary focus, it might be YouTube. Yeah, you're right. We shouldn't be everywhere all the time. No, I'm not saying everywhere all the time. But when you say primary focus, I think Twitter should be zero. Anyway, thank you guys for last week. He told whatever. Let's get out of here. No, I didn't want to hold up our guests on our petty little arguments. Yeah, that's about an hour. Yeah, that was good. Yeah, no, thanks for hopping on. No, you have anything else you want to say? We're not kicking you out. We just trying to be considerate. That's all your your famous YouTuber and we just don't want to take up too much. I got things to do. Yeah, exactly. I literally have nothing to do there. It was fun. Who's that hour and 15 minutes? Something like that. It really did. So, all right, people need to find you. Go ahead. Tell everybody off and off 90 people, I think at least. Now, we're going to break 100 this time. If I if I post you. Yeah, exactly. Yeah. It's the famous this. When you know, you know, and he knows that he knows who he is. But if I say here's a thing, if I put you on like my my community post, you'll probably get a bunch of my 12 13 year old followers. Dude, that's some nice. You guys are very clear the best. Yeah, that's good. That's good. Yeah, it's your community post. What? What is a community post? No, you know, like when you're swiping the YouTube feed, you see like a photo. Not a lot of people see or something. Like it says like uploading soon or help me pick my new thumbnail or something like that. Oh, yeah. He can just post that he's on this place and some people over. I love that little experiment. Yeah, we'll see. We'll see. Whatever. Whatever you're wherever the Lord Sturs your heart to. That's awesome. But so YouTube. You're in the base of Rose on YouTube. Yeah, if you come to baseball, look at lap Rose. If you're in the wedding, if you're not in the baseball, still do it anyway. Yeah. You watch one video and then what's your wedding website? I say K films. That's my business name. There you go. Yeah. So look them up when they're if you're getting married and that's the story. That's nice. Thanks so much for coming to our base. Yes, fine. Wait, can we talk about how can peace in his basement? Yeah. Oh, wow. That's right. Cameron, go ahead and explain your situation. Okay. I have a basement. Sometimes I go down there to work like renovate my house like cut things and whatever. Yeah. I'm kind of handy. Can't do electric that well. I can put like a new electric together. Yeah, we did some. That's the extent of my electric. Anyway. So if I'm downstairs and I'm just working on things and I gotta go be, I don't have a bathroom on the first floor. I have a bathroom on the second floor. So therefore I have to walk up two flights of steps to go to the bathroom for most people that's two flights of steps get distracted. Wife needs something kid needs something need to drink. There's so many things I could go wrong in those two flights of steps. So I just pee in the corner. On the cement. On the cement. Yes. Yeah. It's a concrete slab foundation. I just pee in the corner and it kind of just like it doesn't have central air. So it kind of just like runs down the wall and then when I come down the next day it's gone. It doesn't smell like urine. No. Why was it? No. Why would it smell like urine? Well, that's my do the same thing in the garage whenever I have to pee in the garage too. Yeah. My gyms in the garage and sometimes I got a pee. Am I going to walk all the way back into the house? No. I'm going to just pee and like get back to it. I just don't understand that. Yeah. I don't know. The other day though my well my wife didn't know until the other day. We were about to leave the house and I exited the house and I was like crap. I got a pee outdoors locked. So I was just like walking towards the car. She was waiting in there and then I like be lined to the garage real quick. So you were trying to hide it from her. Yeah. Take care of my business in the garage. I get into my car and she's like, what were you doing in there? I was like, I just had to pee real quick. And she's like, do we have that? She's like, she's like, never do that again. I think I'm going to do it. I won't hurt. I don't want that to be aside. When you got it, we all are. All of my live viewers are on the same page. No. But like if you got to go, you got to go. Just just maybe don't go there as often. If we cut anything for shorts, which don't matter anyway, it's not like I pee there all the time exclusively. Like I have a toilet in my house. I use the toilet. My wife uses the toilet. But sometimes I got to go and I just don't want to get distracted. I'll just go where I'm at. I think maybe just get distracted. Yeah. I don't think I've ever. Yeah. Anyway, you don't think you've ever what? No, I don't think I've ever peed at your house. But there's sometimes when you're like leaving a friend's house, you've never peed at when you're like leaving a friend's house. It's late at night. You're saying you're like, oh, peed at my house and outside you peed at other people's basements as well. No, no, no, no, no, no, no, no, not basements. Just like outside as you're leaving. There's a little just like on the driveway in the middle of the neighborhood or not in the driveway, just like in the grass or something real quick before you get in your car. What do you mean? Well, sometimes I've never done it here. But like sometimes you're leaving a house. You said buy to everybody. You don't want to be like, oh, I got a pee real quick. And it's really awkward to say I'm going to go to the bathroom and then I'll leave because then your hands are wet. So it's just a weird ending to an evening. So I normally just say goodbye and then I go outside and I pee because they're they're going back to like going get ready for better something. So I just like pee real quick. And then where are you peeing outside? Like let's say we're in the grass or I'll open up my driver's side door and I'll just like peeing in the door. And like a middle of a development in like yeah, doesn't matter. Doesn't matter. Isn't insane. Is this not? Is this insane? There's a lot of people that do this all the time. There's two types of people in this world. There's people that pick their nose and then there's people that lie about it. Now I pick my nose and I also pee in my garage. Those are two things I know for sure. That's a good stopping point. Yeah. Blessings. Bye everybody.