Go back

Is the ‘girlboss'’really back?

34m 25s

Is the ‘girlboss'’really back?

This episode of *Stylish* explores the potential comeback of the "girl boss" phenomenon, anchored by a March 2025 Vogue article questioning its return. The hosts, Bad Girl Riri and Matt, unpack the original era (2010s), highlighting founders like Sophia Amoruso (Nasty Gal), Audrey Gelman (The Wing), and Emily Weiss (Glossier). This period was defined by hustle culture, where long hours and a "busy" identity were worn as badges of honor, but often masked exploitation, lack of diversity, and eventual business failures. The hosts note that many of these women faced intense scrutiny or stepped back after controversies. The discussion contrasts this with post-COVID trends like "soft life" and "lazy girl" movements, which prioritize balance and mental health. The hosts emphasize the need to unlearn toxic workplace norms, such as penalizing lunch breaks or medical appointments. They also introduce the "glass cliff" concept—women often inheriting leadership during crises, leading to shorter tenures (5.2 years vs. 8.1 years for men). While they see signs of a "girl boss 2.0," they are cautious, arguing it must evolve to avoid past pitfalls. The hosts conclude that the term "girl boss" itself carries negative connotations, and any revival should focus on ambition without exploitation, fostering inclusive and sustainable success rather than glorifying burnout.

Transcription

6973 Words, 37098 Characters

English
[Music] This episode of Stylish is brought to you by Mile. Layers, textures and statement codes, Winter has officially arrived in-store and online at Mile. [Music] Hello and Happy Friday. Welcome to Stylish. Friday Stylish. Friday. This is the corner where we talk all things, brand, campaign, career stories. And today I feel like we are really going to get into the weeds, the weeds. It's been a while since we've been in the weeds. It's been a while since we've been together for centuries. It's been a while since we've been in the weeds as well. Ray, you're actually going to start by asking me what my word of the week is. Well, let's start by telling everyone what weeds we're getting into and then we'll get into word of the week. I'm just excited for my word of the week. I'm just talking about the girl boss era. The article we're actually going to be anchoring this conversation around the return of the girl boss. It ran in vogue. It wasn't that recent. It was actually March 2025. But I feel like the resurgence of this girl boss 2.0 has come up a lot with the likes of Emma Greed and the major press tour that she's been doing. The article was, is the girl boss making a comeback? And I'm excited to get into that. And really unpack and get into the weeds and the nitty-gritty of like, where do we sit on this and do we want it to be back? Yeah. But before we do, Matt, where do the week? Where do the week? So I'm actually bringing a TikTok account as my word. So I mean, technically her first name could be the word. Look, you know how much I love Jory. I don't know that. Like, I honestly-- Your girl's dripped. Someone called me a magpie the other day. And I was like, that is just, that's me. I like shiny things. I notice it as soon as people get something new or they've got like a great statement earring or a bracelet. It doesn't even have to be my style. I just notice it on people. I am shocked by how much you do notice those details. I can't remember who we were with. But it was literally like, it had been months since we'd seen them. And you're like, that's new. It was our girlfriend, Georgia. It was my last one. And I was like, I like that bracelet. Yes. I have not seen that on you. So one thing, obviously, we've just come back off the Met Gullar. We had our episode on Tuesday for our Wednesday drop of stylish, chatting all things Met Gullar. But what I love that happens a few days after the Met Gullar is, you start to see things that, you know, the outfit tends to be the focus. But you start to hear more about the hair, who did the makeup, what the jewels were. There is an account called Julia Chaff on TikTok. I think she has about 250,000 followers. But she has been doing these breakdowns of Jury, being like doing this video until I get to become the Met Gullar correspondent for Jury. Oh, I like the sharp angle on that very narrow way, focusing on Jury. That's my area of expertise. Exactly. Which is not my area of expertise. But that's where my focus was in the last 24 hours. Jury had referenced Esha Ambani. She was in over 100 carrots of diamonds. But she had actually been with her and was like talking through all of the Jury in real time and broke down basically all of the jewels. She was actually wearing a Lorraine Schwartz emerald that Angelina Jolly had worn at the Oscars like six years ago. She has the most incredible videos basically breaking down like Elizabeth Taylor, kind of diamonds. She's doing all sorts of breakdown. Look, it's nothing that any of us are going to go out and purchase obviously. But I just think if you love the history of Jury or want to understand an element of fashion that is there that's a little bit different to just an outfit, I had the time of my life on my walk this morning looking at all of her videos. Okay, so is this a passion point or is she like a gemologist? Is there an area of expertise she's speaking about? She's a Jullar and a gemologist. Oh, okay. But I came more about that. It's also a passion. So I kind of love how much she's like entering us into her world. I love, love, love love when people speak from an area of expertise. I need to follow. There also lays it in a way that the average person can understand. Yeah, tell me in layman's terms. Like if you start talking V-blah, diamond, X-L, I'm like, you've lost me. I want to know, like surface level, digestible, snackable. Yeah, I always think of that scene from and my US office fans will understand this. When Michael Scott is having the finances, explaining him and he's like, now explain it to me like I'm fine. And that's what I always think is like if you were explaining something to someone who didn't know anything, would it be engaging? And I would say she is. Okay, so we're going to explain the girl boss era to our audience as if they were five. No, we're going to give them a little bit more credit than that. No, we'll be getting into the weeds in a deep dive, but we'll do that right after a word from today's sponsor. Some people just nail winter fashion. It might be a friend of yours, a celebrity or a stranger you pass on the street. Either way, they usually have one thing in common. They are masters at layering. They mix shapes, textures and accessories, so-and-outfit feels unmistakably them. It's a very impressive skill that turns a basic look into a styled one. This winter, this is the vibe we want to achieve. And Maya is going to help us do it. Their winter campaign is all about making winter fashion your own. The campaign itself is fronted by Bajura and Olive Tarranto who both bring their individual spin to winter style, showing how a few great pieces can work in so many different ways. Think quality knitwear, hero coats, elevated basics and statement jackets that instantly pull a look together. Class brands like Topshop, Mossman, Only and Varro Moda, so you can mix trend pieces with timeless staples. Honestly, if you want to build a winter wardrobe that feels effortless first-hand and unique, Maya is the perfect place to start. Shop new winter arrivals in-store and online at Maya, and thank you so much to Maya for making this episode of stylish possible. Okay, Bad Girl Riri. What is a girl boss? What do I think a girl boss is? Okay, first and foremost, I think #girlboss. #girlboss. Which was originated by the nasty co-founder Sophia Amarozo. Do you remember her? Nasty Gell. Not the nasty founder. Sorry, Nasty Gell founder. Nasty Gell, I forgot that. And that's very important, Nasty Gell. Yes. And for some of our listeners who might be a little bit younger than us, they may not identify in the millennial code. Very much. So millennial coded. Like put Glossier, millennial pink, the LA wall with the wings in the background. Like you've got it all in one bucket, you know, like that is the era of Nasty Gell. Now, if you were born, say, post 1996, 1997, you might be like, I have no idea what you were talking about. But Nasty Gell, I would kind of liken to a white fox, a princess, a poly. Yeah. Maybe even like a cheaper revolve. More of like a retailer's bother because I remember they stalked really cool brands at the time, like Jeffrey Campbell. They had that like real edgy sort of like punk vibe. But then it was also very like mainstream at the same time. Yes, I would say that they like 50% of Coachella would have been invested in Nasty Gell at that time. But Sophia was the founder of that brand and it was very much this idea that she was this really ambitious, really successful, but really cool and put together woman as well. And everything she uploaded on Instagram, hence the hashtag was #Galboss. Yeah. And that eventually was the name of her book. It was. Did you read the book? I did. I read the book too. Oh my God, we've really exposed ourselves here. Interestingly though, she does spend a lot of time lamenting in the book about the fact that she didn't have a lot of money when she first started out and was really bouncing around trying to build Nasty Gell as the business that it became a multi-multimultimillion dollar business. As quickly as it rose, it did fall though. Yeah, it did. And I think it was hard for her because she was so applauded and so celebrated and so closely tied to the notion of being a girl box. And I think this general theme in the 2000s, so we're talking around 2010, is that there was Sophia's business that rose to the top. There was refinery 29. There was, you know, reformation. When you think of #Galboss, I think of all of these businesses, not just Nasty Gell. Yeah. I think of Emily Weiss and Glossier as well, which was surviving member though. Yes. Oh, would we say? Yeah. I still would. I feel like in terms of coming out of that era unscathed, maybe not in unscathed, not the right one. Yeah, I was like, I think there's definitely been skathed by controversy. Totally, but I think in terms of still existing and operating in a very visible setting, she is. All those other founders that we've referenced, I would say had to go dark because all of them experienced their own controversies. And, you know, there were articles that were run either about unfair treatment to employees and working conditions. Racism was at the centre of a lot of these conversations or, you know, this positioning of their business being really successful. But then behind closed doors, it was actually, you know, hemorrhaging cash. So, a variety of reasons, some of them very legitimate in the sense of why they were garnering criticism. Yeah. Some of them, I feel, a little bit of a pile on. Yeah. And I think it was such an interesting concept because one, by nature, the word boss is to have authority to be in charge of which they all were. They all held, you know, the position of either founder or founder CEO, managing director and whatnot. Overarching theme, female leaders positioning the power, very much a North-Torri, but also someone that you were looking up to. Absolutely. And I think they presented in a very stereotypical fashion, isn't the word I want to use, but it was definitely an aspirational. There was a mold. There was a connecting thread through all of them and a very clear aesthetic that I think really takes you back to that time and makes you think. I think the millennial pink is definitely at the forefront. Yeah. And I mean when we talk mold as well, we have to look into the uncomfortable truth, which was that they were white. Rich. They were, you know, and they were generally speaking privileged backgrounds. Mostly. And I think, you know, there's that part of it. And also then we have the fact that they are women and we're never called male bosses boy-bossed. No, we haven't. What the very article actually touched on as well is that a lot of these women who disappeared, I would say how to go under pressure. ground once their businesses either fell apart quite literally they don't exist anymore. So both nasty gal and the wing closed or they had to step away and opt into less founder facing opportunities, more angel investment opportunities. Some of them have slowly reappeared. So Audrey Gellman who was the co-founder of the Insta Famous workspace called the Wing and again so millennial coded. So for those of you who don't know, it was like think about all the working spaces around here. Like the comments, we work. It was like very female skewed and it was very much about connecting and networking in an environment where you could get exposure to other people who were like minded. Great concept. Great concept. Laced with controversies, there were actually reports at the time about the working conditions but Audrey and the founder of Reformation, Yale, Aflalo. Both of them have recently come back into their roles and that's what the Vogue article was really, really trying to focus on is, you know, why did these women have to go away or go quiet? And does this actually signal that girl boss 2.0 is back? Yeah. And there's an interesting element of girl boss, I feel like that we haven't touched on really. And that is that it was a hustle culture when they were interviewed, when they were profile, when they wrote their books, it was very much like I did 16 hour days, I skipped breakfast, you know, I did or in the office. Like I think that is an inherently big part of that and hallmark of that period of the girl boss. You know, if there's more memes than I can count of, you know, girl bossing too close to the sun and, you know, God bless Emily and the devil wears part of very timely, but, you know, I love my job, I love my job, I love my job, this idea that, you know, you were your work and you were what you did and there were no boundaries. Now it was like work and life went into one and your life became your work and it became your identity. And it became cool, you know, it became cool to work and to work really hard and how hard you work showed how busy and important you were. It was like a branding, I'm so busy. This is very much busy is the word that always comes front of my and for me or top of my end. I'm like, I'm so busy. It's like people wearing that as a badge of honor. Yeah. And a badge of, I'm important enough to be busy. I think it's really important to acknowledge a lot of this culture of what was embraced was actually really dark and toxic. Oh, yeah. Like a lot of what was branded as ambition was straight up exploitation and maybe it wasn't in all of those businesses or maybe, you know, just pulling away from these businesses as a whole and looking at that culture of that era. It was absolutely laced in exploitation. This was also backed by Kate Lindsey, who was author of the embedded newsletter and host of ICYMI. She also worked at Refinery 29 in the heart of the GirlPoss era and she said a lot of what was branded as ambition was actually exploitation that you were okay with and the business was okay with. Yeah, completely. And so I guess now we're at 2026. We've got more than enough articles, substacts going around back in the algorithm. Do you think GirlBoss 2.0 is here? I think it's here, but I think it's framed differently and I think there's some really, really, really strong learnings, both positive and negative that we can take from this era. I will say it up top. Visually when I read #GirlBoss2.0, my visceral response was quite negative because I think the term GirlBoss itself has a negative connotation. So even in honestly, in my own day today live, if someone uses that term or even to describe me, I bristle because I see that as like, that's all good. No. I don't want to be #GirlBoss. I don't want to embody that. I don't want to embrace that because as much as I love the fact that there is space for people to be able to take motivation and take inspiration from whether it be these women in the 2010s, which we did. We were reading their books, we were taking the good, we were craving people to show us what you have to do to be successful. And I do believe that. I do believe that being successful comes with sacrifice and I do believe that you really have to push yourself in your workplace. Do I believe you have to do that at the expense of your mental health? Do I believe you have to do that and be shit to other people? No. Those things are not mutually exclusive. So what I see now, and as this next iteration of #GirlBoss2.0, is taking all the good stuff from that era and showing people what you can do in your job, but also showing them that you do not have to work to 10pm. And maybe this is also very specific to the industry that I'm in, but you do not have to kill yourself for the job or for the fucking corporate ladder to be successful. Yeah, and it's funny because if we look at the 10 years in between, the complexity for me is that the Penchlam swung so much. So we went from this hustle, grind, to eat at your desk, don't take a lunch break. And that was applauded. I have personally benefited from the system of not taking the lunch break, getting in early, getting in before your boss. I was brought up in that culture. Matt, you and I have had this conversation so many times. We have had to unlearn so much of what was imposed on us by our bosses and we were told that is what is going to get you a promotion. That is, I will hand on my heart, say that was said to me. If you are not seen as the last person leaving this office, if you are seen taking a doctor's appointment in the middle of the day, you will be questioned. And that is fucked. Like, I am saying that. But it was 100% the reality that we had, it's too experienced. And so for me, where the Penchlam has swung so much in that way is that we then had the rise of the soft life, soft girl, lazy girl. And I do think COVID was a big part of that because suddenly we were able to work from home. You know, it wasn't exactly we were able, we were forced. But there was this systematic shift of, well, well, well, hang on, actually I can go for a walk in the morning later in the day. I'm not up at 5am to get to the gym to have my coffee to be in the office by 7.38 o'clock. I think a lot of that change. And so I think the girl boss return does deserve to be interrogated. It cannot be a lift and load because the other additional complexity is also that even when girl boss 1.0 was going on and, you know, fueling ambition and in some cases exploitation, it was still encouraging women to work as hard as possible in a system still not built for them to succeed or achieve. Do you know what it reminds me of? Do you know the phrase the glass cliff? No, I know the glass ceiling, but on the glass cliff. So the glass cliff is this idea that women are often put into positions of power like a CEO role when shit hits the van. So, you know, a business is in turmoil or crisis. They've had a scandal or, you know, the market share is quite shit. And usually this term is specifically related to businesses that are listed on the stock exchange as well. So optics wise, you've got this woman who's coming and being put into a position to save the day, but the fact of the matter is it's only when shit hits the van. Can I give two examples of one more thing? This is an our local market, one for political and one's business related. The first is Christine Holgate at Ospost. Yes. Infamously purchased, I believe it was five or six Cartier watches as bonuses. If you actually look into what has happened at Australia post previously, Christine Holgate was absolutely used as a scapegoat for that. She is now at a competitor of Ospost, absolutely thriving. But I would say that was an example of she was held to a very different standard of a man. And the other is the most recent federal election, the Liberal Party had their worst ever result, lost the most amount of seats they ever had. And then they were able to get a seat in the seat of a female leader step in after that crisis. Yeah. And it's so frustrating because so often these women, you know, we're wanting women at the top and we're wanting them to be in positions of power. But the reality of it is the lay of the land and the industry itself is usually fucked or the businesses fucked. And then what it means is that these women are then in shorter tenures that what their male counterpart would be. And then what they would really, really strong indicator of the woman not being the problem, it's actually the industry or the company itself so much so that it affects women's tenure in a position. So, you know, it's one thing that they being put in these positions when shit's hitting the fan. It's another that they're then having to move on quite quickly and the business is going like, oh well, this is why we can't have women in power. Or that's what the media is portraying on behalf of these businesses. So the actual tenure, Guardian actually reported since 2018, women have lasted an average of 5.2 years as chief executives compared to 8.1 years for men. Like, that's a huge difference in terms of that duration and tenure and that's speaking to this idea that, you know, they're coming in, they're being expected to clean everything up, but then they're not given the same runway or opportunity as men to be able to do it. Yeah. And I think that I read a great sub-stuck by the author was called Diagress and spoke about this a lot and there was a piece of research by McKinsey that was referenced that I believe the Vogue article also referenced that was saying it's actually not an ambition gap with women. It's the support around them to support that ambition, to see that through two fulfilment. So they're actually, it doesn't exist when the system is built to support. And I think to highlight that gap that perfectly holds its hand as a piece of research, to say, okay, yes, there's a three-year gap between men and women. If women were to be supported in that environment, that gap actually wouldn't exist. And bringing it back to the girl boss era as well, the Vogue piece such as on this quite a bit, a lot of the controversy and the criticism that these women face and the reasons why they had to step away. There is justification there, but there were also systemically issues and these women were given millions and millions of dollars. They weren't given the team to support them and be around them to make better financial decisions. They're expected to be the jack of all trades and we all know how that ends up. You're the master of none. Bang on, Ray. Next, we're going to talk about what we actually feel like needs to change under the girl boss era and what has changed, but that will be right after word from today's sponsor. It happens at the same time every year. Winter rolls around and suddenly we want to find this year's coat or this year's bridge that will wear and repeat for the entire season. Whether that's you or your more partial to a wardrobe refresh, Maya is here to make us feel excited for winter. Their high winter is all about elevated staples paired with fun statement pieces. There's layers, textures, denim, knitwear, coats and accessories made for mixing and matching. Shop new winter arrivals from Brands Actop Shop, Mossman, Only and Vera Moda. Online and in stores now. And thank you so much to Maya for making this episode of Stylish possible. Straight off the bat, I think we can acknowledge that hustle culture from that #gelboss2010era is dead. And that needed to change. It's also really important to acknowledge that embracing, I would say, flexibility is important and I think businesses are definitely doing that, especially this post-COVID era. We're seeing more work from home. We're seeing people like myself and like you, Mads who are able to work full-time but then also embrace their own line of works outside of that, build their own profile, free lance. You've gone from working in a big corporate structure to now working free lance and that gives you, by design, more flexibility and freedom to be able to create work life balance. I've got to say as well the uncomfortable thing which is, and it's ironic when you're saying to have this balance, you can also do other things. It's not applauded at the moment to be like I'm working really hard or I'm tired and we had an interaction recently where someone was like I love that all these girls are doing all of these things like smart girls doing cool stuff, trying really hard. It's not popular to say yes and that comes at the Compromise of Sleep or in the Emigried case it comes at the Compromise of spending time with my children or it comes at the Compromise of not working from home. They're not celebrated things and I do think there is a tension at the moment and potentially a generational tension that is people who've been brought up with the girl boss that are trying to unlearn and people who've been brought up professionally in the COVID era going, what do you mean I have to go into the office three days or what do you mean that I have to come in on the day that's my work from home day because something's changed in that, that's my day. There is this tension of like we need to learn a little bit more here in the new era and we have to unlearn a little bit more from the last era that I see playing out a lot because so many people go I don't know how you do it all and I'm like I have about five hours sleep or you know I have to figure out that friendship thing or you have to say no to the thing and it is uncomfortable to say that sometimes those successes come at the cost of personal pigs. I know Emigried's been talked about a lot in this podcast but I do want to bring this up because given the recent headlines surrounding the commentary that she made about working from home specifically so if you're not familiar with that this is what she said. Work from home culture is career suicide I believe that it's disproportionately affects women. If anybody thinks that you get on the same promotion or the same pay increase without the visibility and the proximity by the people who make the decisions they are crazy. Your boss can't tell you but I'll tell you this is what she told out. Swarm of negativity surrounding this why do you think people were pissed? Well there's some pretty loaded language in there I mean to use the phrase career suicide is pretty loaded language probably the most loaded you could say. Yeah I think people were outroated because it's not what they want to hear people do like working from home they want to be able to put their washing on at lunchtime or take their dog for a walk or pick up their kids from school and that behavior and that culture is conducive of those things. The bro got a call that I referenced up top they actually interviewed Megan McConnell and she said that women executives in the sea sweat now make up 29% so just under a third that's a significant difference from the 17% they saw in 2014. Megan went on to say there's been meaningful progress in increasing women's representation especially at the top of companies. Now I don't think we can always say that you know the girl boss era inspired that in its entirety but what I will say is the trend of ambition the trend of inspiring women to really show up at work and be present and you know really try and succeed has contributed favorably to that sea sweat start. Yeah it absolutely has and I think where the challenges for this girl boss troop point always how do we still have it continually serving women whilst also balancing and protecting peace and having work life balance and being who we are outside of just our jobs. So what do we need to do differently? So much. So much. Look maybe take the lunch break like. Take your take your lunch break. People just love a label and what I think we need to be doing is not labeling this next iteration of the hashtag girl boss 2.0 and instead allowing space for people who want to lean into ambition people who want to find this type of content and find inspirations like emigrate what emigrate is saying and doing is not wrong it's just not for everyone. I do think that this sort of pile on in this your this or your that culture at the moment is where we risk pulling each other down. I'm going to make it about women this is what we do yeah we do this and we have to be accountable and you know on the other end of the spectrum you've got the tradwiped trend you've got soft what is it again. So you've got soft life and again that also comes from a place of privilege where people can work for themselves if that is something that you're able to do in your freelancing and it's not a soft life free. I know that but I feel when you said that I thought of freelancers and people who are able to work for themselves to be able to create that work life balance that's really hard to do in a corporate structure unless you're working in a corporate environment you're like what is it the silent quitting as well it's very much just like yeah kind of cruising I mean I kind of challenge this a little bit right because I look at a lot of my friends in corporate roles they have employee assistance programs they might have free gym memberships as part of it they're not to work over the contracted hours because at some point there's been a litigation or lawsuit that's either been public or private like I do you think in corporate structure a lot of that is cultivated and curated but then why aren't we seeing that online because I feel like all I see is corporate culture get killed and everyone's like break up with your corporate job and go out on your own. Well I think that we're probably on a small percentage of algorithm I mean I know a lot of people taking an hour long lunch break in their corporate roles to go to the gym or go for the run and I know a lot of people working for themselves that are like strapped their laptop until like 11 pm at night. Yeah I mean to argue with myself as well I would say a lot of the content that I'm seeing and a surge is this new wave of interest and emphasis on the marketing girlies in the career driven creators who are working a nine to five and people are really gravitating to that and I think the reason why is people are craving mentorship and it is really really hard to make time for physical mentorship in the in the current world that we live in and there's never been a better time to be more agile with how you actually look at mentorship. Move away from it being like oh I physically have to have a coffee with someone and instead I think there needs to be more actually do you know what again sorry with the emigried references but I just I'm going to go straight to the well the emigried well in her book there is this constant theme of content being mentorship mentorship is like reference throughout it's very much this idea that she's challenging this physical form of mentorship and instead it's more about consuming content and that being your mentor so for example like a spy by emigried I'm constantly listening to that I'm getting access to some of the biggest names in the world and what I'm taking away from that little nuggets of what I can apply to my job or maybe things I don't want to apply to my job and maybe there's someone's working style or how they've built their business isn't actually relevant to me so it's like leave that there where it is as much as I hate labels I do like that it is creating this new wave of digital mentorship I like it too yeah I think that's a really great point and I do think that this era of needing someone to have physical proximity to be doubling down with them and having that time is gone people don't have time time is the greatest commodity and if they're trying to achieve work life balance and do their job they probably don't have time to get a recurring fortnightly coffee with someone as a mentor and I'll tell you what the appetite for it is there when I was at the social summit event in Melbourne as well over 300 people a mix of court people who worked in corporate people who worked in media marketing but also a lot of small business owners and founders are craving connection and a bit of a community to build with like mine experiences that's why they're gravitating this content that's why there's a surge online because people want to consume it and if you don't want to that's fine there's also the other end of the spectrum which is your tried life content and then there's stuff in the middle there's something for everyone I just don't think we should come out it with this you know black and white lens that this girl boss era shouldn't exist or everything that's attached to this is toxic and I have to break up with that belief because my as I've said my feelings around the girl boss thing is negative because of what it was in 2010 I think there has to be a reframing and a change and an embracing of this but in a way where it's like we've learned from that it can still exist now. Yeah for me I don't want the term girl boss back I don't think it has great connotations I liken it towards like gay keep gas like girls girl all these things that we've somehow wants him harring that we've now made really negative and really loaded when it's thrown around all you gay people like all you're not a girls girl like for me this iteration is just women having ambition and not tearing or critiquing what a woman's interpretation of that is for her for someone who is building an app who needs to physically put in the hours to code they might do a 12-hour date. That doesn't mean that they're like coming to attack your work life balance. The same way that someone who might be so productive at doing what they're doing can cram it into a six hour day and be there for school pick up with her kids or who can also make content of her day that day. Isn't coming to attack your 12 hour day. And I think the outrage of a video that comes to my mind so clearly is Kim Kardashian saying, "No one wants to work. It feels like no one wants to fucking work." And look, Kim Kardashian has chefs and cooks and access and privilege to things that none of us will ever have access to. Like I feel pretty confident no one on this podcast will ever get to that main. That's not to mean you can't like have the ambition. I hope you get their goals. But do you know what though on the other end of the spectrum? And like talking about this is how quickly outrage is moving, right? I'm not sure if you saw Emily Blunt do press for the devilless product and a lot of the cut down from the question she was asked around what would you say to someone and again I'm like butering this but this is like what I remember from it is she was asked what advice would you give someone who wasn't loving their work or you know happy in their job and she was like quit. And then the surge of criticism that she got for saying like do something that you love and like a very watery media trained answer like there wasn't really it was like platitudes really. But the surge of criticism that she got for that. So you've got two examples here the Kim Kardashian and the Emily Blunt one. Completely different ends of the spectrum completely different answers like what do we want? Because work is such a big part of your life whether you feel you have balance or not the reality is you're probably spending more time there than you are with your family and friends to talk about it or to investigate it feels like an attack. And so I think both of those spectrums telling you to work harder and telling you to quit it feels like you're intruding on someone's biggest part of their life whether you identify as your job or you don't you spend the majority of your time there. Let's just let that content be out there if you don't like it. We all have agency. I say no to content. I don't like what is it not interested on the people down not interested like if it doesn't concern you or you don't like it you don't have to consume it don't have to be outraged by it slide along. And that doesn't mean we don't have to have discourse about it that is healthy that is constructive but I think both of these things can exist. Well safe to say girlboss is back but hopefully looking a little different. There's slightly different. I hope it's a bit more than slightly. That was rather pessimistic and not real and enjoyable. But that's all for this Friday's episode and I think this will probably be a continual live conversation. I don't think our chat's over. I feel like we have more to say so maybe we come back to this sort of point down the track. Yeah that's when I know we have a good app. Yeah. It's when there's more to say or that I think it's still a live conversation. Stay tuned. Feel free to email style [email protected] or sign into our DMs over at style-ish pod to keep chatting to us. We love hearing from you. If you want us to chat I don't know what other topics do you think we should be covering. Next you can drop us a DM or a little email. Thanks to our show producers. Head of podcast Lucy Hunt and our wonderful senior producer Kate Emma Burke who we have in the room with us. We'll be back in your ears next Wednesday. See you then. Bye! This podcast was recorded on Warrongery land. Always was always will be Aboriginal land. Very exciting news. Australian Fashion Week is back this May and stylish is on board as an official media partner for 2026. From the 11th to the 15th Sydney's MCA will come to life as a central hub and it's shaping up to be something really special. Led by the Australian Fashion Council, this new chapter is all about bringing industry and audiences together while spotlighting the incredible talent that's coming out of Australia right now. From emerging talent to the designers we already know and love. It's more than just shows, it's access, it's energy and it's a front receipt to where fashion is heading next. Trust me, you're going to want to be in the room. Hit the link in our show notes to find out more. You can grab a ticket for a show or register for our very own stylish panel event. We absolutely cannot wait to see you there.

Podcast Summary

Key Points:

  1. The episode discusses the potential return of the "girl boss" era, sparked by a March 2025 Vogue article and recent press tours like Emma Grede's.
  2. The original girl boss era (circa 2010s) was defined by founders like Sophia Amoruso (Nasty Gal), Audrey Gelman (The Wing), and Emily Weiss (Glossier), characterized by hustle culture, millennial pink aesthetics, and aspirational branding.
  3. This era faced criticism for toxic work conditions, exploitation, lack of diversity (mostly white, privileged women), and businesses often failing or facing scandals.
  4. The hosts contrast the old girl boss with modern shifts like "soft life" and "lazy girl" trends post-COVID, emphasizing work-life balance and mental health.
  5. The concept of the "glass cliff" is introduced—women often taking leadership roles during crises, leading to shorter tenures (5.2 years vs. 8.1 years for men).
  6. The hosts express skepticism about a simple revival of "girl boss 2.0," arguing it must incorporate lessons from the past, such as avoiding exploitation and embracing healthier work cultures.

Summary:

This episode of *Stylish* explores the potential comeback of the "girl boss" phenomenon, anchored by a March 2025 Vogue article questioning its return. The hosts, Bad Girl Riri and Matt, unpack the original era (2010s), highlighting founders like Sophia Amoruso (Nasty Gal), Audrey Gelman (The Wing), and Emily Weiss (Glossier). This period was defined by hustle culture, where long hours and a "busy" identity were worn as badges of honor, but often masked exploitation, lack of diversity, and eventual business failures. The hosts note that many of these women faced intense scrutiny or stepped back after controversies.

The discussion contrasts this with post-COVID trends like "soft life" and "lazy girl" movements, which prioritize balance and mental health. The hosts emphasize the need to unlearn toxic workplace norms, such as penalizing lunch breaks or medical appointments. They also introduce the "glass cliff" concept—women often inheriting leadership during crises, leading to shorter tenures (5.2 years vs. 8.1 years for men). While they see signs of a "girl boss 2.0," they are cautious, arguing it must evolve to avoid past pitfalls. The hosts conclude that the term "girl boss" itself carries negative connotations, and any revival should focus on ambition without exploitation, fostering inclusive and sustainable success rather than glorifying burnout.

FAQs

The episode discusses the return of the 'girl boss' era, based on a Vogue article from March 2025, exploring whether it's making a comeback and how it has evolved.

Matt's word of the week is 'Jory,' referring to a TikTok account by Julia Chaff that breaks down celebrity jewelry, particularly from the Met Gala.

The term '#girlboss' was originated by Sophia Amoruso, founder of Nasty Gal, who also wrote a book by the same name.

The original girl boss era is criticized for promoting hustle culture, exploitation, and toxic work environments, where long hours and lack of boundaries were glorified.

Girl boss 2.0 is framed more positively, taking the good from the original—like ambition and success—while rejecting mental health sacrifices and exploitation, embracing work-life balance.

The glass cliff refers to women being placed in leadership roles during crises, often leading to shorter tenures compared to men, as seen with Christine Holgate at Australia Post.

Chat with AI

Loading...

Pro features

Go deeper with this episode

Unlock creator-grade tools that turn any transcript into show notes and subtitle files.