Is LeBron James crashing out online ahead of his 24th NBA season? A deep dive into his social media history and recent obsession with AI-like inspirational quotes

♪ Lebron Lebron Lebron ♪ ♪ Lebron Lebron Lebron Lebron Lebron ♪ ♪ Let's see how this sounded ♪ (laughing) (upbeat music) - Hi, Charlotte. - Good day, Madeline. - We're back. - With another episode of the sports gossip show presented by us. - Ooh. - Wouldn't be funny if us was the name of like a convenience store. - Yes, wasn't that the movie, well, there's up, but the movie didn't Jordan Peele do it? - I said, what's the movie I'm thinking of? - You heard us, you thought of the movie, up. - You're thinking, oh, okay, there's get out and nope. - Nope, nope, no, no, no, no, the other one. - The other one. - Hold on, hold on, hold on. - Yeah, Google. - Hold on, hold on. - Give that, give that the old one. I'm doing a quick goog. - Us, yes. - The horror film. 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Publishing, three gals, publishing. - So yeah, anyways, your support really means a world and just wanna say we are- - 'Cause we gotta play with the big dogs. - Well, I mean, I bet that, you know. - We're women in sports. Not to be like, "Oh, women in sports." But it's like, well, we are. And we were charting with a bunch of dudes. So I don't know what to tell you. - When you think about it, you know, a lot of stuff that goes wrong. It's mostly because you're women in sports. - Right. - You hit it. - Yes, you hit it a little. It's something called, I guess they call it the glass ceiling, if you will. - Oh. - You come up, you just, you just bonk your head right up against, bonk on it. But then sometimes you smash right through and that's where we're trying. - That's what we're trying to do. - I guess on the spot, it's on Spotify. So anyways, here's our episode about- - Yes, so this is our NBA season preview, I guess you could say. - Yeah. - This is an episode that we've been working on for months. - It is, since July 27th actually to be exact, if you can believe that. And I'm very excited about it. - Yeah, Madeline, I am too. - I think oftentimes we were doing episodes that are planned in short notice, not because we don't plan, but because we're reacting to something that has happened recently, right? But it's nice to have like a long lead time in the anticipation. - We've just been excited about this. We've been very excited about it. - And so what we're doing is a deep dive into LeBron James's Instagram presence, his social media in general, his career as he enters his 24th season, starting tonight when the Sixers, which yes, is the team that LeBron is now on are playing the Knicks. And it's ring night for the Knicks. So the Knicks are getting their championship rings. - Yep. - And the Sixers are, you know, taken a bus. You think LeBron takes a bus with the team? - He has to. - He has to. - He's not the helicopter. - He legally has to take the bus. - He's got to take the bus. Well, doing they fly from Philly to New York on a team plane? - No, I think they, I think they drive. - Oh. - Because one time they were playing in Boston and I was talking to someone who was with the team and she was like, I gotta get on the bus. And I was like, if you're driving from Boston, you're definitely driving from Philly. - Yeah. So LeBron's definitely on the bus. And then another piece of this episode that we'll be getting into is since July 27th, I have been tracking every single Instagram quote story that LeBron James has posted. And we have conducted another content analysis in the same way we did for the episode about Tom Brady's Instagram, different content, but same platform. - Because LeBron has been posting sometimes up to, what, 12 different quotes. - Oh. - A day inspirational quote. - 16. - 16. - 16. That was the highest day we'll get to that. It's, we, something's going on with LeBron based on his social media. - Yeah. - And I think that's what we are aiming to talk about. We're also gonna talk about sort of the role that AI Slop can play now in representing how people feel. And what players go through when they are facing the end of their career and therefore their own mortality. - Yeah. - How that so often these days manifest on social media. Like you can see it, no, you can see it. I mean, I have over 400 organized screenshots right now by date that we have gone through since July 27th. So there's a lot to unpack there. But before we do that, let's go a little bit back in time. - Let's go back in time. - So for context, the reason we're doing this tonight is because LeBron, over the summer, he left the Lakers and signed with the Sixers. As we said, the Philadelphia 76ers. He is playing with a group of guys who include the very talented young players, Tyres Maxi, VJ Edgecomb, Jalen Browne, who was one of the superstars on the Celtics, who for some reason, as a Celtics fan, don't understand why they traded Jalen Browne for an aging Paul George in a couple picks. - Sorry about that. - I'm not gonna make this about Boston. This isn't about Boston. - Anyway, so Joel and Bede is also on this team. And Madeline, where did LeBron originally want to play? - Well, he originally wanted to play for the New York Knicks. - What happened? - Well, they won a little championship. And then James Olen, clearly, that wasn't gonna happen. - Well, I think-- - What are you gonna trade Jalen Bronson or something? I don't even know what the logistics of that trade would have been to get LeBron. - Well, LeBron and Rich Paul, his super agent, were like, well, clearly we can't go there now. 'Cause I think LeBron wanted to be a hero. LeBron wanted to help the Knicks win their first championship. - Yes. - And then they won it. And he was like, well, he said, I couldn't go there. You all would have ripped me at his first media day for the Sixers. - Yeah, he couldn't have done that. - But now he can go to the Sixers. Who haven't won a championship in 43 years? - Yeah. - That fan base has been through a lot. So it's sort of like LeBron is playing the ghost of what could have been tonight if he had played with the Knicks. - Yes. - And he's also facing like the ghost of himself in the past as this amazing player, as he gets ready to, I mean, well, it's all symbolic. I mean, it's all connected. - Yeah. - You know. No, it is quite remarkable that he is actually just living, living a play about his whole life or something. It's like he's living the key themes that would be discussed in an AP play class. - No, right. It's like, if they read like this, LeBron James play LeBron James, Greek myth, you're like, more talent. - More talent, fatherhood, fatherhood, faith, communities, resilience, adversity, warriors. - Not the team. - He'd go deaf. - So LeBron's 41 years old. And real quick, for those who aren't familiar with his career timeline, he's been at this for a while. He was on the, he was, I don't know why that made me laugh. He's been at this for a while. - He's been on this court. - Yes, he's been on this court. - Sorry, continue. - No, I love it. He was on the cover of Sports Illustrated in 2002 with the title The Chosen One. He was in high school. He won three state championships with St. Vincent St. Mary's in Akron, Ohio. He was, Ohio's Mr. Basketball three times. Before he was even drafted number one by the Cavs in 2003, he got a 90 million endorsement contract in 2003. - Wow. - Adjust that for inflation. - That's a lot of money. - What is that now? - Well, let's find out. - Should we do it? - I love an inflation calculator. - 90 mil. - Oh, wait. (laughing) - 90 mil. - 90 mil. - What year was it 2003? - Yeah. - Two. - $164 million. - Wow. - Wow. - And you wonder why no one can buy a house. - Yeah. - Well, there you go. - In this economy. - It is economy. - So anyway, in, his first season as a, he wins NBA rookie of the year. Every youngest player ever, he was 17 when he got drafted. He was also, I don't think I knew this. In 2008, he became the first black man to appear on the cover of Vogue. - Wow. - We talk about Vogue a lot on this. - We do talk about Vogue. Vogue weddings. Athletes being in Vogue. I did not know that. Okay, yeah, wow. So he's been a, he's been a real trailblazer, except he was never a trailblazer. God, I've said warrior's trailblazer. You can't talk about anything of that soundly like you're talking about an NBA team. Well, we are talking about an NBA team today. I guess we are because the NBA is back. Okay. So anyway, he wins a bunch of gold medals. He has the big moment in 2010 when he leaves the calves to go to the Miami Heat in the televised the decision. The heat when the finals twice, he's league MVP a couple times, finals MVP. He goes back to the calves. They lose to the warriors in the first of four consecutive finals meetings in 2015. But then in 2016, he leaves the calves back from a three one, they were down, basically the warriors blew up three one lead. The famous mean. And wins finals MVP for the third time. In 2018, he goes to play for the Lakers. Things aren't going great with the calves because the warriors got, they swept them. And then in October of 2020, the Lakers win the finals during the bubble, which, you know, controversial championship. But they did win. They did. They won counts. Fourth finals MVP for LeBron in 2025. He wins his, I believe, third gold medal, one MVP in the Olympics at the age of 39, 40. That's crazy. He left the Lakers and that brings us to where we are now. Yeah, with the with the sixers. Yes. So that's just what LeBron's been up to over the past 24 years. That was just a quick summit. That's a real quick, I'm quickie. Yes. His personal timeline, Madeline, personal timeline. He started dating his now wife Savannah James in 2002. And can you tell people a little bit about Savannah, like what she's been up to lately? She stepped into the spotlight more. She has. She used to be very behind the scenes. She was, I feel like in the public eye, LeBron James's wife, even though there is so much more to that, obviously. But only in the past couple of years, has she been more publicly facing in her own right? She launched a podcast. She has a luxury skin care line that I've written about in my newsletter. She also did a big feature in New York magazine in the cut shoes on the cover of the cuts, like one of their fashion issues. I think two years ago, maybe. And so that was also getting an indication of like, oh, is she trying to kind of create her own brand outside of her husband? So she's been more publicly facing in a role that is not just LeBron James's wife. Yes. In a way that we have not really seen before. Yes. So that's been interesting. They have three children. LeBron, Bronnie James Jr. plays for the Lakers. First father-son, active father-son duo in the NBA. Yes. Well, that went, you know, it was a nice photo. It went. It went. It went. Then they had another son, Bryce James. He plays for Arizona, I believe. And then their daughter, Zuri was born in 2014. Yes. She's a big volleyball player. Yes. Alla Tom Brady. Huh. Interesting. With the daughter, Vivian. Interesting. Just put that together. So yes. So they got engaged on New Year's Eve in 2011, which they were together for a long time before they got engaged 2002 to 2011. And they had two kids already. Yes, they did. And then they were married in September of 2013 in San Diego. So kind of a long, long courtship, you could say. Long. With a lot of life milestones happening in between. Well, it's just, it's always interesting to me when there's a couple who clearly are married. Right. Right. You know what I mean? Yes. And then they announced that they're engaged. And you're like, oh, so you weren't married? Yeah. And then it's just like everybody's got their own timeline and their own way of doing things. Yeah. Like they definitely already were on their own insurance plan together for years, probably. Probably. Yeah. They, LeBron has his own insurance company. Right. LeBron doesn't need insurance. No, no, no. Yeah. So that was their family timeline. Yes. So let's talk about social media because that's what we're here to discuss, Madeline. Yeah. LeBron James. Yeah. He joined Facebook early. In my research, was not able to tell the exact date. It seems like as soon as you could have a public, you know, almost business like Instagram. LeBron had one. But he did. We know when he joined Instagram, which was in 2013. Yeah. Can you tell people what his first post was? LeBron James posted on February 5th, 2013, a selfie with his two sons. Clearly the sons are in school uniforms. They're young. They look young, you know, like kid, I mean, 2013, they were young. And the caption reads up, watching a little Tom and Jerry before we head to school. And it is just a deadpan selfie. It's mostly of LeBron. Yeah. And the kids look taken off car cars don't always take in this picture. No, no. I love that because it's so pure of a time pre having a social media manager as a public figure. And he was just like, no, new platform. I'm just going to post this. Just going to post this. And it feels really innocent and in a sweet way. It does. It's when we, when we've talked about Tom Brady's post social media use, I think you use the word earnest. Yes. Yeah. It's when everyone was just kind of put like, what are you up to? Yeah. What do you post? Had dinner. Yeah. Post it. Posted. Posted. Posted. Posted. Posted. Posted. Posted. So there's something endearing about that. Maybe we should go back to that. I don't know. Yeah. Just going to start posting. So as of right now, his follower counts on X formerly Twitter, he has 55.3 million followers on Instagram. He has 153.7 million on Facebook. He has 27 million. And I just want to run people through some of LeBron's famous social media moments because he is known for being, he's online. Very online. He is online. He is a man who often has taken out pettiness online. He has used the internet. He used to use the internet for advocating for social justice. Yeah. He doesn't do that so much anymore. We'll get into that a little bit. And he's also used it to process or show that he's the underdog. Yeah. To prove to someone that he's the underdog. Who? I'm clear. I'm clear because I know. Yeah, because he's pretty good. He's LeBron LeBron LeBron. LeBron. So one of my favorite social media things that LeBron would do is he would do what he called zero dark 30. Yeah. And this was in 2012, a 2012 movie, zero dark 30 directed by Catherine Bigelow. She also directed the hurtlocker. Yeah. And quote, it's according to IMDB, a chronicle of the decade long hunt for al-Qaeda terrorist Osama bin Laden after the September 2001 attacks and his death at the hands of Navy SEAL's team six in May 2011. Yeah. Thank you so much. That's a wild thing to equate with not posting online during the playoffs. Wild. Wild. Very. Because I then wonder, did LeBron see a different movie than what what that movie was about? Because again, in an AP play class, I don't know how I would analyze what was going on there in the disconnect between what the plot of that movie is and going offline during the playoffs. I'd say it's about because it's dark. You're going to decade long hunt for that championship. Yeah. I guess. He first, I mean, it does, you are going dark. So maybe he was like, it has the word dark in the title. I don't think he thought too hard about it. No, I'm not. Definitely. He's not thinking it's hard about it as weird. If he's LeBron, if you're listening here, you can let us know. Yeah, let us know how they're talking about this. So after LeBron and the heat lost to the Mavs in 2011, he sat at home without social media for two weeks, apparently. So in 2012, he went what he called zero dark 32. Sorry, zero dark 30 23 because that was his number, which he chose to be like Michael Jordan, even though Michael Jordan didn't really want much to do with him. Can I say something? I have a critique of this. He should have just said zero dark 23 instead of 30 23. I think people still would have gotten the point. He didn't need 30 in there. No, I didn't. So anyway, sorry. You know, my friends and I used to call it when if you were texting with a guy and you wanted to play a little hard to get what and you didn't respond for a while, call it going zero dark, flirty. That's good. That's pretty good. That's good. Thanks. Yeah, I thought of it. Yeah. Okay. So anyway, he did this. He did this again. And it worked. The heat won a championship. LeBron did it again in 2013. He beat the spurs. And then my favorite thing is that he would post about this. So in 2015, we have a great example. He posted on Facebook before the run where the calves would end up losing to the warriors, but he he posted a black square and said zero dark 32 activated hashtag strive for greatness hashtag. I promise, which I promise is also the name of his I promise Academy. Right? Yes. So I'm not totally sure what's going on there. If he was just promoing while also going offline. Right. To me, these read as when someone posts on their Instagram that they're going to take a break from Instagram. Yes. Just take the break. No one, no one's going to worry. It's not like LeBron wasn't around. And you didn't see him in public. You know, it's like if someone is on TV, he was he was playing basketball. So I do wonder, Hey LeBron, people, people knew where you were. Right. No one was concerned, oh my God, is he doing okay? If he's not posting. So it feels the same way as like when some girl you've all in Instagram is like I'm taking a break from social media. No one was concerned. - No one was concerned. - Nobody, no one was wondering. - And you know what, no one notices when you do that. - No one notices. - You don't need to tell anybody, 'cause also you usually end up not taking a break. Well, if you're saying I'm taking a break, you're usually back online in like five days. - Less. - Yeah. - Less. And I think that this sums up LeBron as a person. - Yeah. - There's an element of insecurity to him, where it's like you gotta know what I'm up to. I have to prove to you that I'm up to stuff. And he posted this, what was in 2017, a picture of him with a lion that looks like it was AI generated, but it wasn't 'cause it was 2017. So somebody had to make this graphic for him. It's like an illustration where he once again said, zero dark 30, 23 activated. - Yeah. - Hashtag strive for greatness. So he's even making media for this for going offline. - Yeah, yeah, incredible. - Yeah. The post after he and Savannah got married in 2013 is a very 2013 post. Oh, it is one of those templates you had to use an app for, like pick stitch or one of those. And it's two side by side photos. The one on the left is LeBron and Savannah kissing. The one on the right is a little dinner. It looks like a dinner selfie. Caption reads, when you have someone that's always there for you no matter the ups and downs in life, it makes it all worth a living for exclamation point. So happy to call you Miss Savannah James. Hashtag My Queen, Hashtag Backbone, Hashtag Queen James, Hashtag Honeymoon. - A lot of hashtags. - A lot of hashtags. - I'll give them that. - It was the time. - It was the time for the hashtags, that's fine. - Okay, so after he won the championship for the first time in Cleveland in 2016, and we promise all of this is relevant. You need to understand his past social media to understand the shift and why we analyze what's happening now. - Yeah. So when he won the championship with Cleveland, he's wearing a hat that has Kermit Sipping Tea. Now what was that meme? The Kermit Sipping Tea meme. It was like a, I actually, I feel like my internet literacy isn't so strong with this meme, but I think it's like a pondering thinking sort of meme. - I think it was a little bit like, huh. - Yeah, it was like a, it's petty. - Yeah, it's like a, it's like you would post it, I think when like something happened that you were like, oh, like this makes, it's like Shudden Freud sort of. - Yeah. - So he's wearing a hat that has that meme on, he's wearing a hat of a meme and he's broitered, he has. He had this made or someone gave this to him. He chose to wear this after winning the title with his hometown team for the first time he's holding the Larry Bryant trophy. - Well, what's funny to me too is that you can see, if you zoom in on the Larry Bryant trophy, you can see LeBron's arm holding the phone to take that photo. - It's a selfie. - It's a selfie. - Yeah. - You see the selfie and this phone is, wow, this is a 2060, I mean, it looks like maybe an iPhone, but I think it's an iPhone. I see that looks like a little home button down there. - Oh, wow. - Yeah, that's an oldie. I missed that home button somehow. - Bring it back. - I like to swipe up. - I'll bring back a blackberry, that's really what I want. - I need it. - I need a tactile. - Oh boy. - Oh no. - Oh my god. - I didn't like that. - You know, I read this thing about how like your neurons can start mirroring someone else. - Yeah, well, that just happened. That's what's so weird. - Anyway, so LeBron posted along with this selfie, he said they said you lost a step, wasn't explosive as once was. The best days was in the rear view, question your drive, your leadership, your commitment. You don't have killer instinct. Going back home is a worse mistake in your career. He got the coach fired, players traded, won't work between him and Kyrie, him and Kev won't work. Love your teammates too much. There's no way he can deliver a championship in his hometown, et cetera, et cetera, et cetera. But guess what, all caps, that's none of my business. Hashtag, strive for greatness. Hashtag, this one is for the land. Hashtag, put some respect on my name. Ha ha ha ha, exclamation point, exclamation point, exclamation point. Yes sir, unbelievable. This reads like copy that would be pitched in an advertising meeting for LeBron James commercial, but wouldn't get approved. Yes. It cuts. And it scrolls on the screen. Yeah, yeah, yeah. And then at the end, it's just like LeBron's new shoe. Yes, sir. Yeah. Incredible. 23. Zero dark. 20. 30. 23. So another great moment was there was a frustrating stretch with the Cavaliers in 2017, and LeBron posted the meme of the Arthur Fist, which at the time was a thing he posted when you were like, oh, I doubt it. You know, like, and he posted mood. He also does strange series of workout videos after the Warriors beat the Cavs in 2017 is like, I'm coming back better than ever. He looks intense. Yeah. And I would like to just chime in here and say, all of these Instagram posts, again, indicate that LeBron feels like he is doubted or that he has haters and he needs to prove people wrong. And the way that he does that is by posting in real time on his Instagram account for millions of people to see. He posts when they have a bad stretch mood. That's like an immediate emotional reaction, rather than maybe talking to a therapist about it. His therapy is his public Instagram account. Yeah. So continue. Exactly. He also is petty, you know, where he's wearing that hat. So he likes to sort of clap back at people using the internet. A particularly great one, maybe one of the greatest moments in athlete social media of all time, maybe in the internet. Yeah. History. Actually, maybe this is like top five internet moment. I think it's up there. LeBron is standing in a pool. He has his hand over his forehead. And it was on his story that he posted this. And he wrote, smiling through it all, can't believe this my life. Well, one of the best moments we've had as a society, I think. It's all been downhill from there. If you really think about it, I mean, you're not wrong. You're not wrong. And when did he post this? Because the timing is interesting. Well, I had sort of forgotten the origin of this. It was after Laura Ingram, the Fox News anchor, told LeBron to shut up and dribble. This was in response to an interview that LeBron did with the broadcaster Kerry Champion talking about. And this is from an MPR right up at the time, quote, family personal growth and the challenges that come with being black in a public figure in America, including his reaction to the racial slur that was graffiti on his Los Angeles home last May. He also discussed politics in President Trump. LeBron was very vocal against Trump. Trump would also tweet about LeBron. It became this insane thing where the President of the United States is going after an MBA player on the internet. So that was when he posted it after that. So again, a response to something happening to him, yes. And this is just something I went back and I searched in my camera role, King James, to see what I'd screen-shotted in the past. And in 2018, I screen-shotted a post from Lance Stevenson, who was on the Lakers at the time with a couple other guys. And he wrote, Lance was like, here we are. And LeBron commented, mud, or he, I think Lance said, like, name this group or something. And LeBron commented, mud, all caps, misunderstood, underappreciated, determined. Haven't heard that little placement of words together as mud. But once again, it's him feeling like people don't understand him and think that he isn't the greatest. And he's always trying to prove people wrong. And he's even doing this on a picture of his teammates. He wasn't in that picture. He was just, he's projecting this onto his teammates, which I guess is, you know, a good way to motivate people is like, you're an underdog. Let's go get him. Yeah. In May of 2020, LeBron posted about Amad Arbery, a black man who's murdered in Georgia. And that's the, he was so vocal that I think his really not saying much in the past four years, five years has been noticeable because of what he used to do. Obviously, he does amazing charity work through his I promise Academy. He's very active in the Akron community. He's he's given away so much money, but the sort of, and that's a shift that I think we've seen with with athletes in general that he kind of is a good example of. Yeah, he what he is now keeping his political opinions or opinions on things happening in the world more to himself and close to his chest, which we have seen with other famous athletes. It clearly feels like a PR decision to be like, I want to stay out of this. And in some ways, I kind of the parallels between the shut up and dribble comment. And then now he's sort of done that. And so I think there have been instances where he has spoken of occasionally, but to your point, I don't think it's been very often. So that is interesting, the shift backwards of like, I'm just going to be a basketball player and have my charity work and be a husband and a father. Yeah. And that's kind of it. And that's all your mind and identity of what I'm going to put forward. Exactly. Yeah. Yeah. That is very interesting. And then in 2020, this is the the last post I want to talk about before we get to his current social media. He posted this tweet that I had screen shouted at the time because As he wrote, exactly why I have my clothes circle, because as soon as you try to expand to a square, the people who you thought was in your corner as the exact opposite. Hashtag, my thoughts. And then he replies to the tweet with an asterisk and says, "Are." So he meant, people who you thought was in your corner are the exact opposite. Which again, for chaotic, as opposed, he didn't just delete it and repost it correctly. No. He kept it up. He kept it up. And Hashtag, my thoughts are the crown. But this is him being his own motivational speaker, but also being like, it's this weird moment where you're like, wait, who's in your light? Who's in your personal life that's like, well, he's sub-tweeting, crossing you. Yeah. He's sub-tweeting, which is something we have seen in present day via these quote cards, which we'll get to. So. So I guess let's get into the present day. Yes. You put in here. I did not know this. But his current header image on Facebook and X is unbelievable. It's incredible. Can you share for the class? Yeah. What is it? If you're watching on YouTube, you can see this. But you know, it's the rectangle that goes above your social media where you need one. Some of it's a collage of moments throughout LeBron's life. And Savannah is in a fair amount of these. His kids are in a fair amount of these. There's some pictures of just Savannah. They're all these sort of tiny little quotes or pieces of text hidden throughout. You really have to look for, said, just a kid from Akron over and over and over, which was one of his like taglines, says, strive for greatness in like the sort of wedding calligraphy font says, I am more than an athlete, which is something that LeBron has also, you know, I am athlete. He's had these various ventures in media. Man in the arena, which is also something that Tom Brady has used in his life. He called a docuseries on him, man in the arena. It also says bond formed in grade school, a partnership forged from loyalty. His business partner, Maverick Carter is someone he's known since his days in Ohio. He keeps his inner circle very close. And it's just an interesting and pictures of the I promise academy. And there's like a kind of collage vibe to it with like desaturated photos. I mean, it's, it's really, you don't see this kind of clearly someone made this for him, but it feels like what you bring to your college dorm to prove that you had friends from high school when you get to college. 100%. 100%. It also feels very outdated in terms of how people present themselves online in 2026 because this background, I believe on Facebook, we don't know the exact date it was posted on X. I don't think so. Yeah. No, it doesn't show you the date was 2021, right? Hasn't this been up since 2021? Yeah. So five years, he's had up kind of an even then, I would say that this sort of graphic visually was outdated. Yeah. And he posted one similar though as his first background in 2012, which feels very of the time. It feels outdated, sure, now looking back in terms of like graphic design is my passion direction. Yeah. But for the time, I do feel like it was on brand. Definitely. Definitely. He's got LeBron James.com and sort of a cursive font situation, very of the time. He also, the picture is, the pictures in the background are just his fans. It's of like, you know, babies wearing his jersey of couples together, posing as him, families, like, because you're looking at this and you're like, who are these people? And then you realize he doesn't even know. He's not even in it. So this is like a look at my fans. Thanks for being here. Community. Yeah. Community. Yeah. So LeBron has been, every time I say LeBron, I think of the song, LeBron has been very active on the internet for his, essentially his entire career and as long as social media has existed. And since the beginning, he has used his public social media platforms as a way to share how he's feeling and it in real time. And it does not feel like there's a filter on what he's posting. He's just posting from the heart about a wide range of topics. In every medium, text on Twitter, now X, photos, memes, yeah. You could say he's actually pretty internet literate. He, well, I think yes, yeah, which is why what's going on now gets surprising. Yes. So flash forward to present day. LeBron announces he's going to play for Philly on July 24th. On July 27th, he maybe posted one day before or something like that again, I don't know. But we noticed starting on July 27th that LeBron began posting multiple inspirational-esque quote-carts to his Instagram story with no context covering again a wide range of topics. Whether it's about family, being a dad, overcoming adversity, finding your community, he would post them and he posted at least a few a day. So it was not just one card and then you move on. It was multiple at once. It was never just one. And what time was he posting these? Every single day I believe from the beginning because it became a routine where we wake up and LeBron would have already posted. So it seems like he was posting these either in the very early hours on the West Coast or like seven to nine a.m. on the East Coast. Yes. And they were all in a batch in one go. They were not rarely. There were a couple days where he'd post like two couple hours of passing and another couple would be posted. Most of the time they were all posted at once. And so we don't know for sure that this was LeBron. There's a world in which it could have been a social media manager, but we'll tell you why as we go through this, we were pretty sure it's him. Yes. And July 27th, he has posted 497 quotes to his Instagram story. And I did not miss a day outside of maybe again the window when he first started doing it. We hadn't sort of tracking it, but outside of that and maybe some human error, I think it can confidently say LeBron James posted almost 500 quotes to his Instagram story leading up to today, which is the first day of the NBA season, yes, which is a lot. And before we get into the themes, these are these quotes seem to be like AI generated slop. Yeah. That was then aggregated by AI slop accounts where either it was a part of a longer AI thing. Like we found one thing on X that someone had had posted on August 2nd. And then on August 2nd, he also used a clip of that that someone had been aggregated on Instagram. So it's none of these quotes except for a few by the Roman Emperor Marcus Aurelius are attributed to anybody. No, they're not attributed to anyone. And they're generic in their inspirationalness that it feels like these are mostly AI slop accounts. Yes, it seems like that. And we checked, of course, to see whether LeBron followed all of these accounts. And he does not for the most part, he does not follow most of these accounts. He follows some of the ones that he's been re-sharing, but not all. So of course, that makes us assume that he's either seen these on his explore page, saving them in a folder and then going through and just posting them every day. Someone maybe is sending them to him, maybe a social media manager is posting them. But knowing LeBron's history with how he uses social media, it feels like he's the one posting them, especially once we get into the subject matter of these quotes. Yes. And also, we tried to, because he posts them in such quick succession, we went into Instagram and we're like, okay, how logistically would you, because it wasn't like screenshots that he's uploading. It's actual quotes that you can go to the post and it takes you to the account. So we were like, okay, you could do this rapidly from your explore page. If you're explore pages, all quotes or save them, as you said. Yes. But it's actually harder to post that many individual infeed posts from Instagram to your story than it seems. Yeah. And because logistically when you're posting, you have to wait for them to upload, you know, like you get that little circle as something's posting on Instagram. So it takes a second to get each one up. But this man is posting them. I mean, I have the timestamps of when I'm screenshotting them there. But the time, like, there's one minute sometimes between all of them being posted. So within like 10 seconds, each, it's like, boom, boom, boom, it's crazy. And it's, which also makes it, like, makes it crazier. And so if you listen to our Tom Brady episode, also about his Instagram, I would just like to give a theoretical framework to our discussion into the themes and our thoughts around them and what we think is going on here. We are once again using Irving Goffman's theory around the front region and the back region that comes from his seminal work, the presentation of self and everyday life, which is all about how you present yourself. Well, it's not a tied to social media. You can use the same framework. How you present yourself online is very different than what's going on behind the scenes. But in some cases, like I think how we suspect with LeBron and how he processes emotions in real time in the same way Tom Brady did, he is using his public Instagram account as a way to kind of give people a peek behind the curtain into his inner thoughts and what is going on in the back region, yes, definitely. So yes, do we want to get into key themes? I think we should. So LeBron posted a lot. The bulk of the types of posts, quotes he shares. had to do with a category I labeled as community character and kindness. Okay. So these quotes were ones that were about surrounding yourself with people who lift you up, about having good character and integrity and being a good person. Those are some examples of that. And I'm going to pull up an example of what I mean by that. One of the examples, he posted a reel, but it's a text based thing. And it says, thank you. There are people I'll spend the rest of my life being thankful for, not because they gave me everything I wanted, but because they gave me something even more valuable their time, their loyalty, their kindness, their friendship. Looking back now, I realized those were the greatest gifts all along. So he has like deep appreciation for his community in a way that you clearly feel like he's reflecting on the past couple of decades. And maybe his entire life that got him to where he is today. And what account was that attributed? This one was from an account called Biz Inspired Life. And Biz Inspired Life was an account that he posted a lot. Yes. So that was also something you started picking on me. I'm like, okay, he's kind of repeating the same accounts, even if he didn't follow them on Instagram. Yeah. He was reposting them. It's like there's a certain amount of AI Slop accounts with inspirational quotes that broke through to him somehow. Right. Exactly. The second most popular category of quote that he shared had to do with family and fatherhood. Okay. All about being a dad, what it means to be a father to a son or a father to a daughter. Well, those, yep, that's a common thing. And that most of them came from an account called level up dad underscore. Yeah. You've probably looked at underscore. Here's an example of one that he shared. It said, I don't care if my kids are the smartest in the room. I care about who they are when no one's watching. So when someone tells me they're respectful, thoughtful and kind, that's the highest praise I could ever receive as a father. He also posted ones that were specifically about his daughter. I love my daughter more than she could ever imagine. She's the brightest light in my life. No matter where her life takes her, she will always have a piece of my heart with her again, also from level up dad. A lot of level up dad. Just a lot of a lot of a lot of a lot of level up dad. So then you're like, okay, he's clearly processing maybe being having time away, like he spent a lot of time away because he was sacrificing for his career. Similar to Tom Brady. I think Tom Brady has also posted a lot of level up dad underscore. A lot of level up dad underscore. Third category that was most frequent, which is almost in a tie to family and fatherhood was just quotes about being grateful. Okay. So different from community character and kind, these are like literally about gratitude. Okay. Just being grateful. An example mean he posted literally a real from again, business-spired life, different day. Today is world gratitude day. Today I'm grateful for the people I love, the friends who make life better, the memories that make me smile and the little things I sometimes forget to appreciate. There's so much to be thankful for when we stop and notice it from business-spired life. Okay. Once again. All right. He then gets into this category, which I think is interesting talking about mindset. Okay. All about all about having like a good mindset that is like all about winning and being locked in. Is that like the grind? Yes. A little bit of the grind. A good example of him talking about mindset is one that I don't know if you posted this same quote, but a Marcus Aurelius quote allegedly, allegedly, that I feel like Tom Brady posted, right? Tom Brady definitely posted a Marcus Aurelius quote. And we were like, I don't know if he said that. Yeah. I don't know if he said that. But it says you can't control what happens to you only how you choose to respond. So you're like, okay, you got to like, you know, block out the haters. Have a clear head. Something interesting about this, the like, first of all, it's just hilarious. It's the meme of the Roman Empire of like men thinking about the Roman Empire. Yes. Also, you know, it's like, oh, it's so on the nose. Marcus Aurelius was a Roman Emperor. He was also known as one of the Stoics, one of the philosophers where it's like, you know, how you respond, like, Marcus Aurelius wrote something similar to that. If not those words, he had the 12 books of the meditations, which was a source, he was writing to himself about self-improvement. It's unclear whether he ever intended those to be published because they didn't have a name. Hence why they were just given the name meditations. And he wrote a lot of these when he was planning military campaigns. And some of it while he was actually on these military campaigns, which is just so funny because it's like, you know, these guys like LeBron and Tom Brady see themselves as, you know, fighting in this warrior mentality and in the trenches. It is a very militaristic approach to athletics. Yes. Yes. No, it's so true. It is. It is. And they have such clear schedules, even just literally their training schedules, but then also so much of it being about their mindset of like, we have to have this clear mind. And you got to block out all the haters. Yeah. Because they're all these haters. And like opposing armies. Yeah. Right. And you're like, I guess there were sure, technically, but were there early in practice, you know? Right. And you brought up earlier about the tweet that LeBron posted when he was kind of being in September of 2020 about his close circle. So the next most popular category, which again, close in terms of frequency to these other ones I've discussed outside of community character and kindness is setting boundaries. LeBron clearly likes to talk about without saying it drama going on in his life via these quotes, including one that he posted in September. It said September mood. Cancel your subscription to drama, gossip and bitterness, renew it with peace, gratitude, healthy boundaries, good food, deep rest, and people who feel like sunshine. And that is from, again, another one of these weird accounts called vex king. So you're like, and there are a lot of examples of LeBron posting these like sort of sub tweet, ask there, get rid of there are some bad people. And you know, if you got to get rid of them. And you're like, who? And why are you posting these in the mix of these inspirational quotes? It'll be like a quote about being a dad, a quote about processing his mortality and real time. And then like a screw haters quote all in the same row, which is crazy because posting this public leader 154 million followers means you know people are going to see it. Yeah, ostensibly. Yeah. Like you are projecting something for people to see about you. He is telling people in reposting all of these weird slop inspirational quotes. Who he wants to be seen as? Yes. So you're like, you want us to know there's drama? It reminds me of when like that one friend who like sits down for dinners like, you, you're not, you're not going to believe like I am dealing with where they almost want you to feel the high, what they feel are the high stakes of their life. Yes. But they're like, ah, this one person I can. And like if you're a more adjusted person, you're kind of like, all right, well, seems like you could not dwell on that and maybe just have some direct communication and move things over. But it's like they live for that kind of behind the scenes drama. Yes. And I think it's maybe a mindset that someone like Tom Brady also has that you feel like you need some conflict to motivate you or something. That's what it feels like. Also, what's interesting here is when he was on the calves in 2017, he was sub-tweeting his teammates. He was sub-tweeting Kairi Irving a lot because things weren't going well. And then Kairi eventually sub-tweeted him. So he has done this where people have known explicitly what he's talking about. Yeah. Right. We don't know right now what he's talking about. No. No, we don't. We don't. And it's again, it's not like he just posted this one slide and that's it. These were mixed into upwards of 16 other cool carts. How many of these did he post of the in your. So the number of frequency, and again, post could have multiple tags of the number, but I calculated 74. Of four hundred and nine centuries one of setting boundaries. Yeah. Okay. So it's a lot. Take that with a grain of salt. But again, post can have multiple categories. Then he'll suppose about his faith quite a bit. I don't think there's anything to interesting there. I mean, the quotes would be about I praise God, you know, just more just kind of religious faith-base quotes. So that to me wasn't common for athletes. Yeah, common for athletes. He did also post a lot about personal growth. Again, I didn't find much there. That was that significant. It felt like again, he was just kind of posting almost like quotes that were like, be a good version of yourself. Okay. Just more of that. More like, hey guys, you got to rock on in your life. I'm doing the same. And you're like, okay, sure. Yeah. So there's a lot of those. Okay. He also had a lot about success and discipline. I think going back to like feeling like he needs to prove to who that he is putting in enough work in his life. This is so interesting Madeline because famously he has talked about spending a million dollars a year on his body at the age of 40, 41 to continue to be able to continue to play in the NBA. And that also has required a lot of time. Like, yes, it's money. It's massages. It's the cryotherapy. It's whatever machines you need. It's the staff you need to take care of you. It's the chef you need to cook for you. It's the correct ingredients you need to eat. It is a massive undertaking to keep someone who's the age that he is in shape to be able to do what he does. Yes. And Tom Brady also, at the end of his career, had his trainer Alex Guerrero, had the TV 12 method. Like, they were, they become almost like obsessed with the process. Yeah. And LeBron said, "I will only continue to play if I am in love with the process." Mm-hmm. Yeah. The quotes, this is a good example, and I think it applies to both LeBron and Tom Brady that he shared, was it says, "To be successful at anything, you don't have to be special. You simply have to be what most people are not consistent, determined, and willing to work for it." Which is also a little bit of like, who's to say most people are not? It's like, why are the rest of us taking a straight, catcher here, LeBron? Well, right. Right. Exactly. And then the least frequent occurrence was what I called money isn't everything. Okay. That kind of love, because, you know, LeBron's really wealthy. But an example of this was he posted in October, October goal, remember that true wealth is not money. It's deep friendships, great health, peace of mind, clear purpose, and enjoying a life that fills you with gratitude. Hell yeah. So again, a little combination of gratitude, but mostly like, true wealth doesn't come from my, my cars, or my polymarket deal, which I'm just saying. So yeah, and then I would also say another thing that was interesting, because, you know, just talking about like the logistics of these posts. He often repeated sharing the same posts, but it would be from a different account, which that happened at least 15 times, I think. So just so everybody understands this, LeBron would find an AI Slop account post from it that he liked. Yes. He would post that on his story, maybe a month, two months later. He would post that exact same quote from a different AI Slop account in a different font, yes, and background, forgetting ostensibly or not, but posting it again, a different, the same thing. A different version of the same words. For example, on August 24th, and September 2nd, he posted the same quote, different accounts, sort of similar templates, but different that says a hug from your son is the strongest medicine. There is no matter how old he is. On August 13th, 16th and September 26th, he posted the same post, not from different accounts, but the same one. The same exact post, same post from the love, the love change, the love change. Everything that happens in your life is a gift, and if you treat it that way, you'll experience it that way and spend the rest of your life unwrapping presents. Another example, September 5th and September 30th, he posted the same quote, different format. One thing I've learned in life is to always be genuine, have a good heart and keep pure intentions. People might overlook it or take it for granted, but God never does. He sees your heart, and he'll make it worth it in the end. And then finally, just one more to give an example of on September 16th and August 10th, he posted the same quote, different accounts, stay close to people who inspire you, support you, believe in you, show up for you, love seeing you grow, and genuinely want the very best for you. What's crazy about this is these words start to mean nothing. Yes. Yes. Yes. They mean nothing. They all start to mean nothing. Yes. Exactly. And that's when you start feeling like you're going a little crazy because you wonder to yourself, is this just a tick that he's like, I have to get these up? Well, and he's, or is he really trying to inspire the next generation by posting all of these quotes? And then I want to be clear to everybody listening is, I know we keep referring to Tom Brady in an episode about LeBron. And it's like, well, why didn't you do an episode about LeBron sooner? That's like a standalone. Because this is recent. Yeah. LeBron has always used social media and we've talked for a long time when we've been doing this. Oh, we should do like a LeBron Instagram thing. But we did our Tom Brady episode because Tom Brady started crashing out. We are doing this now because while it may not look like LeBron is crashing out in the same way in terms of like posting selfies and hoping and influencer DMs and back potentially. He has, we feel that his posting these quotes is a form of a crash out, a form of a, what's going on here because of the sudden difference. He wasn't doing this constantly before. He was not doing this. I think again, I followed LeBron's Instagram, not obviously as closely as I have been every day since July 27th, but he would post quotes and stuff occasionally. And he was active in his stories, but not to this level and not with this specific type of content. To the point where there were days, August 23rd and 24th, he posted 16 of these quotes in a row. Then on September 1st, 15, the 26th of August, 13, the 20th, 11, 27th, also 11, the 22nd and 25th of August, 10, also October 11th, 10, and September 2nd, 9. So he's posting. There were days where he was posting a lot of these. I would say on average, it was probably between 4 to 7, 4 to 8. Every single day and they were different posts, again, sometimes the same one that he maybe forgot and he had our posts or didn't. It does peak your interest in a way he wasn't using his Instagram stories like this before. No, and I think, sorry, I interrupt you before you finish the categories because there were some about his relationship. Yes, there were some. There were not that many that you would think about Savannah, which I was a little surprised by, to be honest. But yes, there were a couple. And I give one of my favorite ones from an account called, this is big, big, Ron DeVoe, something like that. It says, it's in all caps. The biggest flex isn't your home, your money or your status. So again, if the kind of money isn't everything, and then in bigger all caps, it's your spouse. Anyone can buy a house or money or build status, but not everyone is blessed with the good spouse, which is funny because that also the way that's formatted makes it look like it's like your spouse is most likely the person to kill you. It's like, that's definitely a positive thing that is presented in a way that looks like it's like bad. Yes. Another example from young Pueblo, who is someone that LeBron follows, who is not an AI Slop account. It says, let go of the idea that you need to fully heal people to build a healthy relationship. Love is never about perfection. It's about learning and growing so that you create a relationship culture that works just right for the two of you. The last one I'll give an example is from traditional.mail, odd account name, getting riches easy, finding a good wife question mark, that's rare. Your biggest investment isn't in stocks. It's in who you marry. Also, sorry, I know a lot of people were better wives than people I know who are good husbands. Yes. It's really not that rare. No. It's like it's like to watch harder to find a man. It's true. It's true. There were a fair number of examples of, quote, specifically about being about his appreciation towards his wife, but less than you would think, which is interesting, but I just think the timing of this is like a little too on the nose where he is facing his own mortality. He wants to be a hero clearly. If he wanted to go help the next one a championship and then didn't because they won and now he goes to a team that has another extremely long drought where the fandom has been really through it. He wants to be a hero. He is this fear of retiring clearly because he's still doing this at the age of 41. He spends so much money to be able to do it. He's away from his family so much and he's posting so much about his family. He had once again made this decision to keep playing. We don't know the thing that was so interesting about Tom Brady when we've done these sort of like fear of retirement episodes is that Jacelle, his ex-wife, wanted him to retire publicly. It's interesting about the Savannah, we don't know actually how she feels about him continuing to play about him now living on an opposite coast, but the fact that all of these inspirational quotes and things about like really taking stock of even though they start to mean nothing when you read them all, taking stock of where you are as a person of your values of your general outlook on life, the fact that we're getting these in a flood, as he's about to do this new thing is like, it feels, that's why we think it's him, like also it would feel weird for like a social media manager to post about his wife unless he had sent it to them. Yeah, to approve it, which is possible. And LeBron, if you're listening, let us know, but at some level, it feels like these are coming from him. No, if I was going off my intuition, they feel like they're coming from him. And yeah, it feels like this crash out processing his mortality, fear of retirement, being a dad, being a spouse all in real time. But I do think where he differs from Tom Brady is that he has been very self aware about the sacrifices he made in his personal life in order to have the career that he had. I found an interview he did in April of 2025 on his mind, the game podcast, and he's talking about his routine and sort of like off the court routine and what his routine is during the season. And he said quote, when I'm when I'm done playing the game, that time will be priority number one will be my wife. It would be my wife, my kids. He continues on. He says, I just thank them for allowing me to have me as a priority number one while I've had this profession. So I do think that LeBron in ways that Tom Brady, I feel like publicly unless correct me if I'm wrong, has been more explicitly aware of the role his family and children played, you know? in his success, in a way that I feel like Tom Brady almost realized that after the fact or something, when Giselle ultimately left him, what do you think? Am I wrong about that? No, no, no. I think you're right. I think that the LeBron publicly saying this, it felt more like Giselle would be the one saying it, and Tom Brady would react to it, or he would say like, "I love my wife, I love my kids," but I think in the way he publicly presented who knows what's actually going on in his head. It seemed like he was on the one doing this. LeBron, maybe he and Savannah have a relationship where she, I mean, she's got her own thing going on, she's got her own life. She's living in LA, Giselle had to live in Boston. Yeah, that's a whole different one. Honestly, and I think maybe she just understood from the beginning, like they met when LeBron, when they were in high school. She knew this was the plan. I think Giselle felt betrayed because when she met Tom Brady, he was already 26 or older, and he said, "I'm only going to do this for 10 more years." It feels like there, but, you know, at the same time, he's about to move across. He's now, as of, he's playing on the East Coast. Yeah, right, right. And he's posting about his wife, and he's posting about his kids, and he's inspirational quotes, and it does make you think what's going on here. Yeah, because I wonder, it almost feels like maybe, I mean, we don't know Savannah and LeBron's relationship, but it almost feels like they had clear expectations or something of the sacrifices they were both going to have to make LeBron pursuing greatness in his career, whereas it almost feels like Tom and Giselle didn't have those clear expectations or something, and it led to this resentment in Giselle being like, "I'm over, I don't know." But it is, it's just interesting, but then simultaneously, it's like LeBron is pretty matter-of-fact about talking about these sacrifices proactively without, like, Savannah saying something about obviously yours kids. But then he's also still posting all of these quotes right now, which feel so unlike him. So you just wonder, like, what's going on, LeBron? I think the general feeling I get from these quotes and LeBron right now is if you have to say it, it isn't true. I think someone who is secure in their life probably doesn't feel the need to talk about how much they love their kids and their wife and how much wealth isn't everything and how they have this community. And like, I feel like if you're feeling pretty good and settled, you probably wouldn't behave this way. Yeah, yeah, yes. I don't think so. So it makes it heading into a season with the Sixers. I think it'll be very interesting to see the vibes of the team, of him, how this goes. I think if it starts going poorly, which I just want to say, most of their centers are injured right now. On the injury report for Sixers versus Next Tonight, the Knicks have no injury reported. The Sixers have five people. I think three to four of those are their backup centers. Joel and B does the only currently healthy center. And he is a man who has been known to get not hurt. He's not. So your life is healthy. Is LeBron going to have to start playing center now? Like he's going to be the biggest guy. Like, right. What are we? Right. So I think, yeah, you can't if I were his friend, I'd be concerned or I would sit him down and be like, Hey, man, because I think right now in 2026, social media is the front lines of when you can tell that maybe someone isn't doing great. Yes. Yes. And because LeBron's history with these platforms has been very honest and raw that you you it's easy to just assume that this is also his honest and raw feelings about what's going on in his life. To assume otherwise, I think would be disingenuous to how LeBron wants to present himself to his follower. Yeah. And to the world. Yeah. I do want to leave everyone with one final quote. So today is again, the start of the NBA season. LeBron posted a few more slides today. So putting the number from 497 to 500 exactly. Wow. Interesting. His last quote that he shared today on the day of his 24th NBA season is this, your two greatest assets in life, one health, two time, invest in your health. It will buy you more time. And I think that that is a perfect quote to sum up where LeBron is at with his career and his legacy. He is trying so desperately to buy himself more time because his legacy on this planet is being one of the greatest basketball players of all time, one of the greatest athletes in the world of all time. And time is catching up to him. Yeah. And ultimately LeBron, there's only so much time you can buy with as much money as you have in the same way Tom Brady, his body, what I think about your the the curve of knowledge of the game. Yeah. And then physical ability. Yeah. And it's interesting. LeBron has a podcast called Mind to the Game. So he is clearly wrestling with how good he is at what he does. And the fact that his body will not be able to keep doing it forever. And it is he is staring into the void of what comes next when your whole identity has been being one of the if not the greatest basketball player of all time. Yeah. He's literally saying he wants to buy himself more. He's not ready to let go. Yeah. Yeah. It's interesting because Rich Paul on his podcast with Max Kellerman, everybody has a podcast. We have a podcast. Yeah. He said LeBron doesn't need to win another championship to be the greatest. I don't think LeBron feels that way. I think LeBron feels an enormous amount of pressure to win a championship with the Sixers. Because otherwise he just moved across the country from his family to play for a franchise that desperately wants to win. And he would fail. This is a man who doesn't like to fail. He doesn't like to fail. And I would also back that up by the fact that that day that Rich Paul said that and that quote went viral on the internet was August 24th, which was a day he posted 16 quote carts. So just say. Do with that information. What you also there. Yeah. Have it. I do the last thing I want to say. No, this is a longer episode. I think that the we talked about this when we did the Tom Brady episode as well about these quotes. It's also kind of a story about media literacy right now or about what you choose to take from the internet. I think it's unfortunate that because AI, the thing that AI is best at is regurgitating things that have already been done because that's the only thing it has to go on because it's based on existing material on the internet. The fact that AI is so good at pumping out inspirational quotes that mean nothing but that make people feel like they're thinking hard. Yeah. When they actually don't require much brain power, I find that to be a bummer. It's a real I find it to be a bummer. I think it would be very interesting actually. If LeBron were posting quotes from famous authors or poets or philosophers or things that actually make you go, huh, that came from a human. I'm sure some of these things came from a human, but like for the most part, these don't really mean anything or say anything new because they're an amalgamation of the garbage that's already I mean a garbage pale of things that may have actually once meant something. Yes. Totally. I would love it if LeBron started posting actual authors. I would love to know what he would choose but because it's AI, it just gets boring. It gets boring and it's repetitive and he's repeating the same quotes and same things over and over again. So anyway, that's the deep dive. We'll see how ring night goes. Yes. I feel like the nicks are going to win. What do you think? I think the nicks are going to win. Or do you think LeBron watching ring night will get so like petty and amped up? I mean, I would love that. I hope it's a good game, but I do think the nicks are probably going to win. Yeah. So we'll see though. Well, if you've made it this far, thank you so much. And let us know your thoughts on LeBron James's Instagram presence as of current day, but also his his past internet actions. Yes. And don't worry, we have a WMBA episode coming tomorrow ahead of game three with a very special guest. So everyone will be excited about. So as always, please rate review, like and subscribe. It makes a huge huge difference. You can follow us on Instagram at sports gossip and tiktok at sports gossip show and you can subscribe to our subsec at sports gossip show at subsec.com. Boom. Boom. Okay. Bye.