Is it Too Late To Stop The AI Takeover? | Unsubscribe Podcast 250

All new drinks are now at McDonald's with refreshers like the strawberry water melon refresher. And the mango pineapple refresher with popping boba to graft in sodas like the Spriteberry Blast with berry flavors and cold foam. Who knew ice cold drinks could be so fire? Six all new drinks are here. Now at McDonald's. Refreshers contain caffeine. You can hear me on camera? You're the bad guys. Holy s**t. He used to do sketch comedy too. The sketch comedy it's standout for a while yeah. Do the inward joke you have. You're getting real red right now. No it's the cedar fever. The cedar fever activated by racism. Say hi to me. He's racially ambiguous. His hair is f**king fabulous. Don't know. A dark joke disposition. There's a fat electrician. Look on the unsubscribe. Hey really quick. Before the episode starts we have a special little giveaway with Mr. Richard Ryan. Actually don't sell these books anymore. It's the limited edition matte black hardcover. So I got like a thousand copies. I want to give away to viewers. How do you want to do it? Funkerbraining.com. Buy any two shirts and we will send one of these for free back at ya. Do me a favor if you like it. Maybe leave me a review somewhere. Where? It doesn't matter. Amazon? They just write a note. Doesn't matter. Just let me know. You appreciate all the hard work that went into this. They're diary. Love it. Big fam. Now back to the show. Give it up. Get rid of your punk mouth. Sorry. We just brought you here to make fun. You're great. I like bags. Dooogs. Do that. Richard Ryan for it. Like stop. Not now. Everyone ready? Oh shoot. Can I borrow one? You're right here. Oh this one. And then one one you want to pop. What is it? Pop. What is this? That's apple. You like apples? Sure. On the count of three we're going to pop it next to the microwave. Ready? One, two, three. Hi everyone. Welcome to the unscribed podcast. I'm joined today by Eli DoubleTap. Richard Ryan. Brandon Herrera. Myself. Don't an operator. Thank you so much for being here. What's up? Heads. Cheat. Vote for Brandon. He. He. Well I've heard better pitches. It's not the worst I've heard but it's not great. This is our with fire. You like what the fuck? Dude we gave Mr. Richard Ryan today. Thank you. We were just about to. Two days. Yeah, two days. Yesterday was their first date. And it's great. Thank you. Thank you for having me. Appreciate it. Thank you. You are. What happened to your farmer hat? I switched it because I was like oh I'm going to. I can't compete with Don Fry. I was like this. He's the only other person to wear a cowboy hat, right? I can't believe we just called it a farmer hat. That's a farmer hat. That was made of straw. That's true. Also if you have a problem you can talk to our HR person, Don Fry. Yeah. Yeah. I'm good. I'm good. Oh my God. Connor. Connor Ryan's hat on because I know he has the largest head in the fucking world. So we're starting to sell. I'll fight Richard on that one. I know. Richard you are proud of you. We're starting this episode of the humiliation. Yeah. Yeah. This is like a eight. Like seven three-fold fuck. Yeah. Seven three-quarters eight. Dad. Can we go to the baseball? Yeah. I'm like wait. Richard just has a big ass. No. I do. I have a normal time thing. Yeah. It's frustrating when you're getting cowboy hats because they killed Duke Owls. Me thinks the lady don't protest too much. Love it. They killed Duke Owls. I just got that. Oh man. This is going to be a fun one. Dude. Welcome to the fucking house. Thanks for having me. Yeah. I feel like hot takes and stuff to go through today. Oh yeah. I feel like half of them are going to be targeted but let's go. No. Come on. Come on. All right. I mean might as well start with hot takes. Insider trading or insider trading when it comes to politics and everything. I just feel like my hot take is no. They should be able to and they should make a shit ton of money while they're in there. The problem is the incentives aren't aligned. They're misaligned. They make a money while their constituents are losing money. So how about we structure things in a way where if their constituents are winning, they're winning. If their constituents are losing the purchasing power of their dollar and their housing's going up and all these other things, bailouts and different industries and stuff like that, then they lose their money and their equity and these other things as well. The consequences for them I think should be equal to those constituents. If you ban people from insider trading, they'll get people to prop up their campaigns. However, they're going to do it through super PACs or whatever. Then they'll grind it out for four years, eight years or however long they're in there. Then they'll get a nice job when they're out. That's what they do now. They'll get big cushy million dollar lobbying jobs and stuff like that. Well, actually, one of the things that I had thought about, and these are things that you propose and I'd have to talk to people about it, whether or not it's actually a legitimate thing. Plus, I would probably never pass a vote because people typically don't vote against their own interests. It's the shitty part. But I had considered what if you capped the salary because the salary for a congressman, I forget it. It's like 130 a year or something like that. What if you capped it at whatever the medium salary is in your district? Because personally, I feel like congressmen are overpaid. I know it's going against where I guess you were going with that but I feel like they're overpaid. I feel like it's community service. If you look at state legislators here in Texas, they don't get paid jacks. I'm pretty okay with that. Yeah, but I look at it from a business perspective too. One of the analogies I've had with a lot of people is as a businessman or whatever. If you want your salesman to be making a boatload of money if they're commission based. Because if they're winning, you're winning. How do we set politicians up to have that where there's some form of accountability where they win, we win, or we win, they win. And if we lose, they lose. How do you set up an incentive that's like, especially a monetary incentive for doing a good job that isn't just getting reelected? Yeah, no, that's the incentive right now. Which I think is a shitty incentive. You get another job for another two years. Yeah, I was one unless you're inside your trading. Yeah, I was wanting to break it to you like here. But we kind of talked about it before because it wasn't fully fleshed out and everything. But I think there is something there. The unfortunate situation is I think that you look at the purchasing power of the American taxpayer at this point in time. They're getting destroyed by inflation. Regardless of what you see reported is like eight to some sectors, like 20% year over year. Nobody's getting that kind of a raise from their bosses every single year. It's the biggest invisible tax on the average. That's exactly it. And so my fear is that the richer are going to keep getting richer because they're invested in these assets or whatever they are. And they're going to keep getting bailed out. Which bailouts in and of themself is like you don't buy a Ford and then Ford goes bankrupt. And then they get a bailout and you end up paying for it either way and you didn't get the product. It's screwed up in so many different ways. But I think that we haven't hit that critical mass yet. But I think we're rapidly approaching where we keep adding more powder to the Cag. And something like a Charlie Kirk or whatever. It's not going to be about that thing. But it's going to lead to something unprecedented in that. I don't think the last two, three generations have really seen within the United States. And if we don't start rapidly like focusing on how do we realign the incentives around politicians to focus on the things that really matter to their constituents and not just getting reelected? And so what we were kind of talking about was like, okay, what about this a wild crazy idea? But America's extremely litigious in so many different ways. How do we leverage that against or leverage it for the constituents for the people who are voting for these elected officials? Well, if you had a handful of candidates that were looking to primary somebody and they were willing to put like disclose everything that they own their stocks, their house and everything else, put it into not our air-vocable trust is what I was thinking before. Maybe just a blind trust where they have an executor which could be the Super PAC or whatever. And they just have a set list of criteria. I will not ever vote to increase the national debt. I will only vote to balance the budget or whatever. I'll never vote to infringe on firearms. Whatever, like five things that like most Americans can agree on. And if they ever vote against their constituents, their assets are liquidated. They're fucking all the money that was put towards their campaign, reimbursed the Super PAC. And like that kind would flush out the bad actors. You'd have to have a lot of trust. trust in whoever's running that super back. - Yeah. - Because that basically makes them completely beholden to them more so than already. - You would have to define, so any trust has its own governing documents, right? And so you would just stipulate, these are the things that they could not vote against their constituents on it. Couldn't just, you couldn't make it up as you go, it'd have to be part of the articles whenever you go into it. But I think that if we don't find a way to introduce accountability with elected officials, people are just gonna get tired more so of voting for change and not getting it to the point where, you know, you can't afford groceries year over year, you're getting less and less to the point where something like a Charlie Kerr happens and people just, you know, more people start dying because of it. Richard, I love you. (laughing) - Welcome to our comedy podcast. - Is that what this is? - This has nothing to do with it. - Nothing to do with it, Richard. - How do we know you, man? - How do you know us, dude? - Well, you've known, because you knew everyone at the table on different times and different reasons. - Yes, that's true. - Yeah. - Man, I guess, I mean, you way back. I moved to Los Angeles way back in the day to pursue a career in comedy, failed miserably. - I forgot you did, I holy shit, you used to do sketch comedy too. - Sketch comedy and stand up for a while, yeah. - And we did stand up. - Yeah, yeah, yeah. Yeah, I mean, all along, it was funny. I would go to the store and- - Do the inward joking chat. (laughing) - In the store and it's so funny, 'cause I had this note, Orlando Bloom note book that I had like all my sets and stuff. (laughing) But it's just like all these really cool spots that L.A. has like one was a, it was a Ramada in that used to be a morgue and it was like the basement and it was a really cool spot because that's where a lot of tourists would stay. And so you would get really fresh crowds, because typically when you're doing a room in L.A., it's full of a bunch of other comedians. So it's kind of tough when you're getting like the tourists and everything, it was great. But anyways, I digress. I did sketch comedy which led me to YouTube and everything and also at the same time I was doing software development. So I built a YouTube app and had it in the app store four years before YouTube, which was awesome. And it tied AdSense to it, which kind of coincided with a partner program at that time. And then through those relationships, it started collaborating with other people like Freddie Wong and Quartor Digital and everything. That's how I met Eli was through Quartor Digital. And then-- - It was like 2012, by the way, this is-- - Yeah. - I can't even know these two individuals. - Dude, what hurt me was like the first time I think you and I met, it was just gonna bring this up. - Fucking crushed my soul. You were like, I used to watch your videos when I was a kid. I was like, I didn't mean it like that. - It was like a cop, I was like a sneak dish. - I didn't mean it like that. But I really, I did grow up. Like when I was watching, you know, early YouTube in the days of like, you know, you FPS Russia and stuff like that, it was like your, like, tech ass ass and videos and stuff like that. I just remember it was so, for the time, this is where you have like dudes with a 360P, you know, $400 Best Buy camera, propped up in the woods like, I'm gonna shoot some cans. And you're doing like Hollywood production, like video assets and all. Like it worked like it belonged on Discovery. - You are the, one of the first slow mo, or were you the first slow mo individual to use it? - Especially for fans. - Yeah, no, I think I was. - Oh, for sure. - Yeah. I think at the time, the only big ones were maybe Will It Blend. - Oh my God. - Will It Blend and then FPS Russia. - Will It Blend? I forgot about existed. - Yeah. (laughing) - Man, this is like all that shit. - There's a lot of people in the audience, won't even remember this. - Like it's before their time. - Yeah, yeah, and then that kind of branched off, you got like, you got the people who really kind of doubled down on that was, I think tech racks. And then demolition ranch kind of went from specialty shotguns to like 50 cows and stuff like that and everything and like, poor one out for the homie. - Yeah, yeah, dude, come on now. That's wild to see like inception and the whole arc and then just like, yeah, that's wild. - Him from like being like a real young guy to being like a successful family man who's just like, all right, peace out. When I left Los Angeles to launch that media company with Verizon and hers, I actually, I came through here and I stopped to visit with Matt and we filmed a few episodes where we like duct tape, I don't know some shotguns to get there or something. Every day, yeah, it's just, yeah. This is very small world. - Can you bring up the company's name 'cause then I helped with that too. - Which one? - Red. - Oh, rated red? - Yeah, yeah, I helped. - And that was another thing. This is actually Matt, I helped. What was the LA based group, the military veteran one that helped run rated red too on the back end or create content for quick shorts? - Oh, I don't know. - Dude, it was like a handful of people. - Yeah. - Yeah. - We were tied in multiple different businesses without. - We met and then it was just like random. - Oh, this company is working for rated red and helping build media on the military influencer side. - This is the thing I've noticed about Richard is that no matter who he's affiliated with at the time or whatever, he's always around. Like, it's just like, - Oh, fuck you Nick Span. - What'd you do? - I just had to see you here, that's cool. - I didn't tell people I'm a subject matter enthusiast. I just get really excited about, try to figure it out and go hard in the paint. - It's called a lot of tears. - Yeah, that's true. (laughing) Well, or being poor as a kid. (laughing) You know, one of the stories I like tell is like, my very first car is like, well, it was a '67 Mustang and people would be like, "Oh, wow, it must be nice." Like, bro, slow your row. And technically, as an '80s kid, that was not a cool car, maybe. And like, my grandma, my mom got it for me. It was probably like 500 bucks. It didn't run when I was 13. And like, here's a Haynes manual. If you want a car to drive whenever you're 15, figure it out. And so like, I'd spend my summers working at like, an amusement park, like Winnipezoca for those in Northwest Georgia. I was a carny in some capacity. And then I just start figuring out how to get the car running and everything. So I know everything about like, those 289 and 302 engines and everything inside and out. But that's kind of been like the ethos for me in life in so many different ways. It was, I tried to understand things, deconstruct it and figure out how to make it better if I can. So that's why I taught myself how to program and embrace the whole YouTube thing and content creation because I was really frustrated with a traditional way of asking permission to be creative in the entertainment industry and everything. So hey, well, one more time. Hey, you probably heard of yellow fresh. Hello, fresh. Hello, fresh. Like, of course, you'd think it's yellow fresh. Two wood. How'd it get though? So the number one meal kit in America making home cooking easy by delivering chef-crafted recipes and ingredients directly to your door. This isn't the hello, fresh. You remember it's bigger. What'd you call me? They've doubled their menu. Now you can choose from 100 options every week, including new seasonal dishes and recipes from around the world. 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As expensive as fast foods can getting. Go to hellofresh.com/unsub10fm and get 10 free meals now. Plus a free breakfast for life. A whole breakfast for free for life? One per box with active subscription. Free meals applied as discount on first box, new subscribers, only various by plan. That's hellofresh.com/unsub10fm to get 10 free meals plus a free breakfast for life. Getting into the YouTube space, what was the launch into that? Where you're like, oh, I wanna do this with firearms. I know you're saying comedy, but what guy you in the fire, I'm sorry. - Oh, dude, it was completely a cerebral situation where I was doing, I was still doing stand-up and I was doing sketch comedy, and it was doing really well. They were actually starting the, coming together for the station. So that was Phil DeFranco, Cassem G, and all these guys coming together to create one of the first multi-channel networks. - Every new name is just a flashbang into like, oh, shit, yeah, like 10, 15 years ago. - Yeah, Lisa Nova. - I met Philip because of you. - Yeah. - Like, it's all those weird rancers, which I always forget about that. - And yeah, and so. They were like, hey, look, you know, you should do your own thing. And I was like, well, I don't want to take away from what it is that we're doing here. I don't want to go from making sketch comedy to doing other sketch comedy stuff. Like, I want to keep contributing to that. So it's a hard 180 from this. Would I want to enjoy? And I literally sat down and was like, what could I do every single week that I wouldn't get tired of? What would be evergreen? What would constantly have new stuff coming in? That's where I kind of came out, tech assassin, and the breakdown because there was always new movies, new video games, new gadgets, and shit like that coming out. And then I would always have something new. And I wouldn't get burned out, which I did. Yeah, did it happen? It happens. And editor, if you could put up just like a little clip of like the tech assassin stuff, like I really want people to understand like the assets and whatnot involved because it wasn't just a dude in a field with a gun. Like, it was very like a death. Like a death. Yeah. But for the entire area, visual assassin. Which like nobody was doing in the, at least in the gun space. And I think anybody's really doing that now, right? Yeah, well, I mean, it's kind of hard to invest that kind of, my bandwidth in any way. We just like, there's no point in diminishing return with that. It's like, you just keep getting demonetized and throttled with your distribution and stuff. It's so frustrating. Yeah, it turns out they don't like us very much. No, no, no, it's weird. It's very weird. It's like, it was, you know, the chip on my shoulder with that was that they would, you know, they invested $25,000 into my channel in the first next stop. Whose day? Google. Oh, wow. Yeah. So I was part of YouTube's first next stop class. That was 2012, I think. And they flew us out to what's, what is next up? I don't know either. I don't know either. Okay. So what they did, they did it for one year, like this. And then the years subsequent, they were a little different. But what they would do is they would pick 25, 40 channels that they were going to invest in and give some type of mentorship to as well. So like, you know, various, you know, sea level executives would be your mentor. And you would get a grant. You go to New York for a week and you would just hang out, collaborate and do Jimmy Wong was one of them. I think that King, Final Cut King was one of them. Outside of our YouTube rep, we can't even get a call back. Like that's, that's crazy. They were doing that shit. Well, there's only a handful. I mean, at 25 to 50, there's probably, that's like everyone over a million subs at that point, because there was only a handful of that. Oh, yeah. No, they're, and they're, I mean, a million subs was probably 10 to 100 million now. Yep. It's, I'd be, I'd be curious to know the numbers around how many people have over a million subscribers at this point. Oh, it is. I mean, metric shit time. I think it's public. Let's see. It is a lot. Oh, yeah. Compared to, because I remember that time frame too. If you were over, Freddie was King at nine million subs or seven million. Prussian it, yeah. Yep. And he was like number one in all of YouTube at that time. YouTube estimates around 69,000 globally. Yeah. That's nine K over 10 mil or a mill over a mill. 69. That's true. That's wild. That's kind of crazy. But that's, that's also like a bunch of companies and like music and stuff like that too. But that's not, I mean, not diminishing that. 2800 have achieved 10 million as well. Those numbers don't seem right. That's so fun. Oh, you got to think how many, how many people are subscribed to multiple people though? No, for sure. I have like 20, well, more than probably 20 YouTube channels. Yeah. This is like, it is the also, the family channels we don't know. There are so many channels. Yeah. I did. And you're like, oh, I did, I've never heard of this channel. They have 70 million subscribers. And you're like, how many of those are Peppa pig clips, you know, stuff like that? Two. I mean, Mr. Beast just hit 460 million in sales. Stubbs? 460 million. No one. I guarantee no motherfucker was like, this is how big YouTube will get or at one individual will get the running out of colors for play buttons for him. Right. Yeah, what are the milestones like human 100, 100,000, 1 million, I think 5 million, 10 million. Oh, 5 million. I think 5 million. No, 5 million on. No, no, no, no. Just straight from a million to 10 million. And then 20. Oh, that's right. I think it's 50 million. There's another one. No, there's a 20 or 25 million. And then 50 million. And then 50 million. And then 100 million. And then 250 million. So whatever Mr. Beast hits, they're like, would you want one? Yeah. Who would you like, sir? I would like a, I want a room to Google. Every. Yes, so there, there's 100 K, 1 million, 10 million, 50 million. Interesting question. And then how do you pack out one for 20 million? There's the red diamond is 100 million. Hmm. Hmm. Hmm. Which. That's the number. Yeah. You doing okay. Okay. I'm at one. I remember Beast back in the day. He was putting up the billboard signs, like subscribe to PewDiePie. You remember that? Oh, yeah. Oh, dude. Yeah. Yeah. Trying to get them to 100 million at the time, because they were trying to beat that little Indian channel. I say little. I know. 200 million. Yeah. Which was like Mr. Beast versus, or no, it was. Well, PewDiePie versus T series. T series. Yeah. Yeah. Yeah. Anybody who remembers that beef was, yeah, that was, that was fun. Well, until it suddenly wasn't. There was a thing that happened, but PewDiePie was, or Mr. Beast was actively trying to fucking beat this huge company back in the day, T series, because it was an Indian, like network, like television. Yeah. It was an Indian music. Yeah. But whether the thing I was talking about was the, it was the Christchurch shooting in Australia, or New Zealand. Yeah. Multiple. So is that, and it was also the, uh, the signs at the same time. Yeah, yeah. But yeah, no, it was the guy, like, it was, the guy was, you know, a shit lord kind of thing, but like, before he committed the shootings, you know, subscribed to PewDiePie, and it was like, it's, you know, a whole separate ordeal, but the same thing was just like, I'll touch PewDiePie real quick. That's going in the intro. Yeah. Pew's fucked me back in the ad apocalypse back in the day. Yeah. Cause that's when you were, oh, cause that's when you just started, like, trying to do YouTube all the time. I just started YouTube and I was making like $1,200 a month. I think I talked about this with you, you won't say how to Eli. Motherfucker, dude, I love you, Pewds, but you fuck me there for a minute, man. God damn. Was that because of Bridgegate? Bridgegate. Yeah. Yeah. Tell me, uh, you've never heard of Bridgegate. No, no, no, no. I'm sure you did. PewDiePie, when he, his live stream problem that happened. So he, he was playing PUBG back in the day, like, player, you ever play that PUBG? Yeah. So he dropped a Hardar on stream. And that was what? 2017. Yeah. 16-17. 16-17. 16-17. That was, that was when my channel was starting to like, I was getting a little bit over, like, 100,000 subscribers, and I was super happy I was making like 12, 13 or bucks a month. I was like, yeah, I can do this thing. He drops that July of 2015. Yeah. Oh, shit. That was 2015. Yep. Yeah. And so I think it was Wall Street Journal or like one of the big publications. They just picked it up and they said, hey, this is, this is what's going on all your ads. And so every major company dropped their ads from YouTube. So no one made money off of YouTube for like several months. And I was, I, I just quit my job as a police officer and I just started content creation. I was like, super happy with my revenue. And so I became a realtor. Yeah. So not they, I didn't know it by that, but I've heard like all the different ad poccolips and that they get me so angry, so frustrated because having been on all sides of the equation, like consulting for studios and ad agencies and stuff are like, because Google and Alphabet would pimp me out to studios and ad agencies early days specifically for them to figure out their return on ad spin for digital campaigns because at the time, everything was discretionary spending for digital because there wasn't attribution models. There weren't tracking pixels that were sophisticated like they are now. So that whole purchasing funnel was very vague. So they would essentially subcontract me out to them to figure out what their return on their spins were and everything. The frustrating thing about these ad poccolips and everything is that they're all bullshit. Like they're ideological bullshit because anybody who's ever had a business and ran ads before knows that you can set exclusions and segment the audiences of which you run ads on. And so to say like, I'm not going to run ads on, you know, I don't know, firearms videos or whatever, people use the F word or whatever it is, that's total bullshit. Like target, all of them were pulling their money because they like, you know, they had in an agenda and it's like screw you for being lazy and not going and setting exclusions for certain sectors that you don't want to be affiliated from or with. It's like firearms, you know, how many times have we had a product that we want to sell? And it's like, okay, well, don't demonetize my firearms videos. I'll also fucking echelon energy on it. How about we do a revenue share split and you just give me cost on that. So I don't have to bid in an auction against all these other businesses and I'll still leave you a little bit of a cut on that. It's a win-win for everybody. If you actually had a fiduciary responsibility, you know, your shareholders to increase the value and everything, you would take that deal, but you have an ideological one where you don't want to support this community. You want to make firearms taboo within younger generations so that they're going to accept you infringing on their constitutional rights. - And a lot of-- - And a lot of-- - And a lot of-- - And a lot of-- - And a lot of-- - And a lot of-- - A lot of it too, it's YouTube, it's not necessarily, I understand they have to take certain actions to protect their advertiser and stuff like that, but a lot of it is just like forward-fronting shit. Where it's like, oh, well, look, look, everyone who's putting us under scrutiny for hosting this stuff, look, we're doing something. It's like, well, A, are you? And B, I don't think that's why policy should be written. - Yeah, well, just like the, every other ad apocalypse, like what was it, the kids videos? There were demonetizing family channels and stuff like that because of something that had happened, it's like, you just roulette with a genre or something like that and they're like, oh, look, I'm doing something, don't fire me. - And I'm looking at it now. Apparently part of the ad apocalypse was not only just like PewDiePie was like an element of it, but a lot of it too, apparently, advertisers found their ads on few disturbing videos such as ISIS killings. - Yeah. - I didn't know about that part. - Yeah, yeah. - That's, yeah. - Well, well, there is beheading us for Coca-Cola. - Yeah. - Brought to you by Nabisco, it's like that. - That's, I could understand why you have a little bit of God. - This is the one minute ad rate. - The fucking, the gun apocalypse that we had to go through a couple of years ago, that was wild. - Oh, yeah, that was close, man. - That was really close. - Yeah, it was terrible. - What do you mean close? - Especially with pepper ones launching in this site. - Really? - Good God, dude. - So, yeah, so they could insert a fucking magazine into a gun. - It was weapons modification. - If you had a 30 round magazine and you were shown inserting it into the weapon on camera, you could get a strike. - Yeah. - And also screwing on a suppressor. - That's a strike. - That's a weapon's modification. - That's a strike. - This is a strike, it's not demon. - Not this is strike. - Oh, wow. - And I remember like having a conversation like YouTube rep and like, look, dude. He's like, oh, you could just go back and blur it or you could do this and like, dude, I have enough videos on my channel of this happening that you could nuke my channel 50 times over. Like, this is game over, man. Like, if they go forward with this policy and they don't grandfather, which also, getting on that soapbox. - A lot of those, everything. - That's fucking insane that they retroactively apply it. 'Cause I'm like, how the fuck am I supposed to as a creator? Make content for what your guidelines are gonna be in five years. - Dude, you're preaching to the choir. Remember, I'm the guy, I'm the guy that paid 25 grand to invest in my channel to create firearms content only to have them five, 10 years later say, oh, that content you did? Sorry, we're pulling the plug on it. That's wild. I like, I quit my jobs. I focused on building this thing and it's like, it's hard not to be in that situation. Like, you know, I look at like the comedy side of stuff. Like, man, it's tragic. But like how many people move to pursue those careers and entertainment are used to to Los Angeles and, you know, the aspiring actor or comedian or whatever. And they come up snake eyes, man. At least they gave it their shot or whatever, but, you know, and it's the same thing now with like YouTube and everything. And it's like, not only are you risking so much of your most valuable asset that you have in life as time, right? It's the commodity we trade. And you can have somebody where you invest your time, your energy, your soul, you know, your money into creating something and you're playing by the rules only to have them retroactively change it. It's fucked. - Well, we realized after a minute, like the reason they were saying we can't have 30 round magazines inserted into a gun is because it was illegal in California. We're in YouTube based out of fucking California. So like, they were, they were taking their guidelines and they were enforcing them on us based on where they were living at the time, where like the company is based. - Do you ever struggle with tiny toilet tree bottles? - No. - I would not want to spread whole body deodorant on you, Nick. - It's gonna get all clumpy in my chest hair. (laughing) - But look like I've been rolling around and mashed potatoes. - How well does it lubricate? - It's developed by a doctor and it works for 72 hours, show some respect. - I'm gonna tell that to everyone at the Magic the Gathering Tournament. - I wish I was there when they figured out that it wasn't good for 73 hours. I like to imagine just a fat guy on a treadmill for 72 hours straights up. He's turned. - Time to show off. - 72 hours straights up and he's turned. Time to shower finally. - Fatty curdled. - Thanks to the handle. (laughing) - It's also named after Mt. Fuji. - Really? Mine's bourbon and leather because I'm a man, though. - It's gross. - Couldn't even get through an ad without a pun. - What? Do you want to sell the deodorant or not, Brandon? - I'm just waiting for the sweet release of death. - It's not gonna come for at least 72 hours. - He did a lot of meat and greets during the live tour. Y'all more fuckers could use some mando. - For a strong independent woman, you can do everything a man could do. You can still use some mando. - Architectonic death. (laughing) - The cops are coming. - We've got 72 hours to hide the body before it starts to smell. - It actually does smell pretty damn good. - This one smells like the body wash smells actually really good. - I have bourbon leather. - Anybody find the body? No, but that ditch over there smells delicious. (laughing) There's no way there's a body over there. (laughing) - You said we can add lib jokes on you, we're into that. (beep) - This isn't your average deodorant or antiperspirant. - You can try mando starter packets perfect. It comes with absolutely everything. Stick deodorant. Cream deodorant. Two free products of your choice. Like a mini body wash or deodorant wipes. And free shipping. As the special offers, you'll get 20% off site wide with our exclusive code unsub. That's code unsub over at shopmando.com. - I won't give names or details 'cause we like, you know, obviously I think. - Fuck you Bill. - Yeah, obviously you don't wanna like dox people and I think we might be under NDA for certain things as well. But we had meetings specifically with YouTube on some of these firearm issues. And they were telling us a bunch of shit that wasn't true. Like there are attorneys that were like, well, you know, this is why we're doing this. Like for example, I don't know if people know you can't show thermals. Like you can't show thermo optics. - Then you do. - Thermal argument. - Dude. It is my fucking job to know. Like firearm laws across the country 'cause if we ship something out to let's say, you know, Washington state, that's not compliant. That falls back on our license. Like I know the firearm laws. - And this is a firearms manufacturer who has all the licensing in the country. - And we, I'm having this fucking argument with this guy 'cause he's like, well, actually, I'm an attorney and I know that thermals are illegal. I'm like, no, they are not. I said that there is no state in this country that thermals are illegal, like just outright banned. There are certain states where you can't hunt with thermals and stuff like that. Like there's different, like there's local municipalities and things. There's like some nuance to it. I'm like, no, in the United States of America, thermals are not illegal. - No. - And he's like, well, agree to disagree. Like, that's not how it works. - No. Your disagreement does not make it illegal. - My least favorite statement is agree to disagree with a factual statement. I'm like, no, no, no. No, that's not, mm-hmm. Oh, I'm gonna rage if you actually say that again. Please do not. Now, I will say with it is a great shout out to Pepperbox 'cause that hit the exact same time Pepperbox launched. And it was like, hey, guess where you can watch this stuff and not worry about any of that. We don't have to change sensor. We can show full auto's ball of law and it was at literal the same month that happened with you. - Oh, wow. - Pepperbox launched. It's like, yeah. Okay, well, serendipitous. This worked out really good for us. - And I'm not saying that that's why they rolled back the restrictions, but it's also like, it's a great way for people to vote with their dollar. Like, yeah, I don't like the bullshit that you're putting me through. I'm gonna go to a different platform that allows me to do that. - Yes and no. Yes, but the problem with that, the problem with that is there's a very small, and maybe a lot of people to you guys, but in the grand scheme of things, far as society and globally is concerned, that's a very small cut of YouTube. What they're doing is they're making something that is constitutionally available to us within the United States for us to exercise those rights. They're making it taboo to a younger generation so that they will later on accept these erosions of those rights. - Yes. - And it's like, because you're not seeing you or the father going out to the range with his daughter shooting a 22 or even a suppressor or something like that where it's gonna make the experience much more safe for everyone involved. Like, they're making these things taboo so it's not socially acceptable. And that's the crime in my opinion. It's like, I'm glad you brought that up too, because we get a lot of people that ask, especially on my content. Why would you upload a YouTube at all? Like, it's just for the money, is it this or whatever? - It's a second largest search engine. - It's thermonopoly. - Owned by the first. - Yes, correct. - Yes. And so it's like, well, if part of what I'm doing is trying to influence culture, why don't you just go exclusively to Pepperbox, Rumble or whatever. They don't have the user base on YouTube. If you're trying to influence culture, you have to go where the people are. Because if you just shut yourself into these little corners of the internet where it's only people who agree with me man you got this little echo chamber. you're gonna have zero cultural impact and you're gonna lose what you love. - Yeah, well. - Sorry, failed. - Good on you for running for office 'cause I will never do that. - You're smart. - Because I'm like, hey guys, you know what? You're gonna do that cool, awesome. Section 230 doesn't apply to you because you're operating as a private company, not as a public utility. So that's the whole section 230 thing. Guess what? We're coming for you. - They hate it when you bring that up. - Yeah, I mean, you can't pick and choose when you're a utility, when you're a private company. If you're gonna change what it means to be an American citizen, no, fuck no. You're acting as a private company. We're gonna treat you as one. - Well, 'cause they get both legal protections. - Right. They get them from both sides right now. It's the publisher versus platform thing. - Yeah. - It's, yeah. I'm passionate about it. (laughing) - I'm largely, that's in part the reason why I stopped making videos myself. Like, I already, like, I never saw making YouTube videos as a way to make money. It was a way to do the things that I enjoyed, to grow an audience, to create the brands or grow the brands that I was excited about monetizing, right? So, like, every single time I would make a video, I would lose money on it. Like, not Mr. Beast's spending millions of dollars, but I would burn like 200 grand a year on making YouTube videos. - You were focused on the ad. - Because it is that idea. It's like, I'll do my out-insert my own ad reads for this video to back up the company that I'm supporting. - And like, slow-mo cameras, like, do one of my cameras is like, $500,000. My, how I got my first- - That's expensive Canon. - How I got my first, my first slow-mo camera, I couldn't, like, again, being a starving actor in Los Angeles and everything. This was around the time of the multi-channel networks and stuff, and I was consulting for discovery at the time, and they were like, hey, look, we, you know, we'd love for you to come on board and be part of our multi-channel network and everything is like, okay, here's gonna be the deal, I'll make with you guys. I need a slow-mo camera to, like, 'cause I can't keep written, 'cause they're so expensive. And you have to hire an operator for 'em, and I just can't afford that. So I want to buy a camera, learn how to operate it myself. So what we're gonna do is we're gonna do an agreement where you're gonna give me a loan for $50,000, and you're gonna bank that against my ad sense for imperpetuity until I pay that back. And you're gonna give me, like, I don't know, 20% of my advertised revenue, and you take 80% until that loan's paid back. That's how I got my first camera and everything. And, you know. - So just so everyone understands this is a phantom. This is 2012, 2012. - Yeah, I still have that camera. It's a phantom V12, one. - And what year was it? - Around 2012. - And this is as you didn't have the free flies and stuff like that was, like, cameras were, like, slummo cameras comparatively to back in the day, they're cheap now. - No, this one was like 80,000. - This is. - It's incredible. - Your, that phantom was the only slummo camera. 120 frames was about as Max. - And the red years came out with that. - And that is period. Even cameras, iPhones didn't have anything near that. So having the only slummo camera, it did cost $500,000. And then, dude, like, how much was an operator? 'Cause that is money just per day. This is drives hard drives when you're hitting record. - Well, operator, like, $750 to $1,500 a day. Now it's probably, like, $2,500 to 4 a day. And you gotta think that these are very fast riding cards. And so you can, you know, they're usually one to two terabytes. And it'll offload 512 gigabytes in, you know, just a few seconds. - Places. - Yeah. - This is record, about three seconds, and he's not joking. It, two to three seconds, that is 500 gigs. Like, at a time when this did not exist in hard drives, very expensive. - Super expensive, then, too, yeah. - All right, I have a question for both of you guys. Obviously, you guys knew each other in Los Angeles in the early days of YouTube. Who did you guys know back then, like, early YouTubers? I'm curious about the, we were talking about it a little bit at brunch. - Yeah. - Do the Asian accent when you say his name? - Freddie Wong? - No, do, I said, do the Asian accent that when you say it? - I can't. - Why? - I don't know it, 'cause you do it so well. Like, I'd be like, "You're the best at it." - You're getting the card. - Yeah. - I'm getting it. - I'm letting you do it. - I said, "You're really bad at accent." - Yeah, go. - And Asian. - And Asian. - Go on. - And Freddie Wong? - Say it, Freddie Wong, you know what I mean? Say, Freddie Wong, it's okay. - Your skin does not play in this missile rich Orion. - I can't do that. - You can, you very good with camera, okay? - No. - You know what I mean? - Yeah, but-- - This is like a camera. - No, I cannot. - I cannot say it. - You're getting real red right now. - No, it's the Cedar Fever. - No, I can't say it. - The Cedar Fever activated by racism. - Did you hear, you remember Clint? - Yeah, I'm pretty sure. - Dude, I remember when, I remember when they were getting Clint to move from Georgia to Los Angeles. - It was Clint. - It was Clint. - I'm a pro-nature. So he did cardboard warfare. This is like-- - Like with quarter? - Clint, or-- - Yes. - So we recorded that before, corridor. - This is where like one of the stories I like to give people, I absolutely love was like, a lot of people get into this gear kind of, I'm gonna start creating when I get this camera, or I'm gonna start creating when I buy this thing, or whatever it is. And I'm like, it's not that, like if you really want to vent creatively, you need to find a way to do it, and just exercise, exercise, exercise that. And the best example is like, corridor digital and Freddie Wong were doing just top tier VFX for the time, you know, like the 2010 era, or whatever. And then this kid comes out and does this video that's like Call of Duty based, but he couldn't afford, he didn't have the budget to go get air soft guns. So he called it cardboard warfare, where he took and he cut out cardboard guns and tanks and shit, and then VFX'd everything in and did these epic battle scenes and stuff, and I'm like, dude, in a world where he had the money for that budget, that wouldn't have existed, and he wouldn't be the person he is now because of it. Those constraints can definitely help you. And that's like, you know, he ended up meeting Freddie and them because of it and moved out to Los Angeles to do VFX for the team and everything. But it's also it's ahead of its time, though, 'cause it's that idea of like everybody's seen a CGI gun battle. Yeah, you know, but to be able to take that next step and say, well, I can't afford that. It's like, all right, we'll, let's be silly. His car, that is where the internet eventually ended up going. We're like, that's, you know, that's the content that's rewarded, 'cause it's fun. It's like everybody likes it, yeah. Carbo warfare, World War II, it's like there, it's D-Day, but for the 82nd and there, it's carboard plans and he did all of that. It's kind of like tiny guns. Yes, it's silly, you know. But this is like 2012. Yeah. And it's fucking wild. I have to do it, and then when he did taxes for the first time, and they have that on video of him not understanding taxes, and he's like, buddy, buddy, buddy, why did I move here? What are these things? He wasn't, you still like, how do taxes work here? Especially in LA, wild. Yeah, where this city will come after you when you move for their 1% and their taxes and it's wild. Yeah. Harley, at the tail time, of course Kyle from FPS Russia. Yeah, there were so many people, Jenna Marbles. Yeah, just a bunch of really, really cool people. Brando, why do you keep sending me money through cash app with saying just deckwork? Wait, is that not you doing all my yard work? On the real, I think we all do use cash app. It's a quick way to pay friends if they owe you money. Finn, where's my money? You told me you could beat the house. But you know the saying, Finn always wins. Real talk though, I've used cash app like this week. Yeah, I think actually that's what we use to pay our boxing instructors. We also use it on vacation to pay for brides and just random things. It's like, hey, let's split this Uber. Let me wire you $20. It's the two best things. It's easier and it's free. Why'd we go to Vegas to build decks? And why were you building decks at two in the morning? She was Hispanic. I thought she was just good at it. Why were you skiing in the snow at four years? Cash app can do way more than you think to make your money work for you. If you direct deposit at least $300 in paychecks each month and use the cash app card for purchases, you can earn up to 4% annual interest on your savings. Also, you can hit your savings goals even faster. 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Visit cashapp.com/legal/pogaz for full disclosure. 'Cause I was gonna go back to that. What was it like working with Kyle and like the heyday of FPS Russia? - Awesome. Like such a cool dude, like to this day, I love him. Like he's like, he's like, artistically honest in so many different ways. Dude's just like, no filter. Like he was like, hey man, I'm gonna blow this house up in Texas. Can you help facilitate like some explosives and everything? And I'm like, yeah dude, I'll fucking come film it. Awesome, yeah. - Those are the phone calls, everybody's like, this is what America is actually like. - Yeah. - Yeah, I actually got told the story about that. I don't know if I'm allowed to share it, but do it in our last permission, or excuse me, forgiveness and up permission. The, 'cause driving the, what was it the APC or the BPC through the house? - Mm-hmm. - Or the BP, what is that called? - Yeah, it's an armored personnel carrier. - Yeah, APC there. - Yeah, the BMP, BMP, that was what I was looking for. Driving the BMP through the house. Some of the guys over there were telling me that when you guys did that, it wasn't taken into account that on the other side was the pool. - Oh yeah. - And so they're like, oh yeah, if we had accidentally gone a little bit too far forward, we probably would all fucking drown 'cause the hatch would have been obscured. - It was, it was. - Okay, so it happened. - Well, so I don't know how realistic that threat was, but he might not have seen where they were going for sure, but we did some charges in the pool 'cause we were doing shape charges in the, 'cause he was gonna demo the whole thing. I was like, yeah, let's do some underwater charge and see what happens to this, you know, and it's like, see how quick it drains out and everything. So they knew the pool was there. But yeah, it's a pretty cool spot. - I will say watching how many times they would use explosives on objects that turned into very fast shrapnel. - Oh, do yeah. - While the door, the door, it was just like, case in point. - That's where, pull that up. - Multiple times, this is not like a one-off, that's what's crazy to me. I'm like, wild man. Like, that's the stuff where you go, oh my, they might need to put something on that video. - 'Cause they am in the old game cornfield, it explodes since the grapple moment. - 'Cause what I was told is that they, what he normally did when he was blowing up a car, I think I remember this. Like, maybe he talked about it on like a PKA episode, which I forgot we were both PKA alumni, but having, they would normally like, hang the explosives from the rear view mirror, and that truck didn't have one. So they were just like, oh fuck it, we'll put it against the door. And so that's what turned the door into like basically it. - Well, at least they told you that because for the longest time, they were running with VFX. It's VFX and like, bro, that's not VFX. - Yeah, that's what they said. - Yeah, 'cause I think at the time, there was a kid in Georgia that shot a lawn mower with Tanner Wright and it blew a piece off and it cut his leg off or something like that. - Blum a damn leg off. - Yeah, exactly. - Yeah, just shooting a video and a fucking lawn boat mower blade just coming and cutting your leg off. - I think I did that on my first ever, Darwin Awards episode, was that video for the guy? 'Cause like he kept, like the blades were in the lawn mower. - Wow. - And that's what became the, the shrapnel that, how much did you get because you and Freddy's first video was a 50 cow or was that Freddy? What do you guys do that one when he put the watermelon on his head? - I don't know, maybe. 'Cause we did go to the range a few times. - People thought you actually shot a watermelon on his head with a 50 cow? - It was all VFX, they had like a charge and it blew up, but timed it and it was like 50 cow shoots. They're in an open field and then it exposed and he's like, oh my god, that was so crazy. - Yeah, yeah, yeah, yeah. I mean, the only video I've ever like taken down that I felt like needed to come down. - Wait, wait, this is the one time you got in trouble, right? - No, no, no, no. - No, we gotta talk about that one though. - No, the, the drone thing. - Oh, no, I didn't get in trouble. - Oh. - No, that was all me. - I thought you got in trouble. - No, fuck no. (laughing) No, okay, for context. (laughing) - So, what a happy was. - Yeah. - So what we now see in the Russian Ukraine, Richard? - Yeah, about 15 years ago before DJI was a company. Again, I like hacking and building stuff. I would build things for video games and movies for the breakdown, recreate elements of movies that, or video games that I like. And Tom Clancy's Ghost Recon Future Soldier came out and it was all about small drones used in deployed in warfare for ISR or whatever. And so, in six months, I built a fully autonomous flying multi-rotor platform that would drop five pound bombs to detonate at proximity. And pretty much all of the, like, yeah, 15 years ago. And so, again, I have all the licenses to do so. I'm a manufacturer of destructive devices, explosives, all these other different things, but also work in conjunction with other organizations that have clearances like Tripwire Operations Group and everything else. - What are you at? - Type 10. - Type 20. - Yeah, yeah. And this predates the FAA regulations around these things too. And so, a lot of the components, which this company no longer exists anymore, were readily available at Fry's Electronics. For anybody who's ever appreciated electronics stores, they were the best. Like, you could get everything from resistors or whatever. And as a hobbyist and things like the chicken party that I was talking about earlier and everything, you just use, like, raspberry pies or arduinos. And you can pretty much program them to do whatever you want. Like, you put a piezo sensor, a piezo sensors, like that from a rock band video game, the drum set that recognizes impacts. You can put that on a wall somewhere on your garage and go, and then open your garage door, right? You can program little cool things. So, I just got a sonar sensor and programmed a ping. So, sonar sensor, ping's things. And I could set an altitude for a proximity burst of an explosive by running an electronic blasting cap and some liquid binary and some C4 and everything else and fly it in this multi-rotor and everything. And it would-- - You're autistic. - You want to talk about a wild, like, shoot the first weekend, the bombs didn't detonate. And I had no idea why. And we'd spent like six months building these things. And it's like, I don't have extra ones to like just randomly, like, I can't blow them in place. So, I had to go disarm them. And so, the whole time, no bomb suit or anything, like bomb suit is not gonna help you anyways. But I'm over there disarming these bombs and everything. And then the next weekend, we had a successful drop and it was epic. And it was like the biggest orgasm of all time. I was like, you can hear me on camera? Yes! It was like six months of four play. It was awesome. But in the after-action report, I guess, the weekend before was terrifying because I was over there disarming these explosives, these UXO's, whatever. And the reason for them not going off was the liquid binary was leaking down onto the sonar sensor. And it was preventing it from pinging and had it dried out while I was over there disarming it, what a detonated. So, the explosives were fine. It was a sonar. Yeah, it was covered because the liquid was leaking through that plastic seal onto the sonar sensor because it was pointed down towards the ground and everything. I love it. I love it. You mother think you're autistic. Like, oh, I know every kind of train. He broke warfare 10 years before world governments. Yeah, well. Would you have seen it go? Dude, would you have seen it going to that direction? 'Cause we've talked about multiple times on the podcast where never did it register. Oh, the next kind of warfare will just be drones flying out, dropping bombs or just ramming people now at this point. Yeah. We've seen IDs. We've seen fucking age bids, everything like that, but not drones going, yeah, flying at it. And you were like, wow, video game taught me something. That's the one thing I kind of pride myself on and is that I can be, I can get really excited about things that are coming. And it gives me a little bit of an edge in thinking, that's why I say like I built like all those AI accounts over the last three years is like these AI influencers and stuff, another product that I built that I didn't really talk about or maybe I'll elaborate on it a little bit more, but it was an AI OPPO research tool. And the idea around that is it's coming. This, all this stuff is coming. Oh, yeah. And my concern is that in the near future, the open AI's and the apples of the world are going to have such a competitive advantage on this that it's just going to take a state department to really lean on them in a way that they're going to, they're going to have a dystopian edge on anybody who ever wants to do anything in politics or anything, but the way I was utilizing it, essentially, I would use the APIs of the various different platforms. And so APIs and application like interface. So like it's like the back end for access to YouTube any of these different platforms, you could pull all the different videos that you were in, it would auto-transcribe those videos and then which is already being done by Google as is, anyways, this was even before that auto-transcription component was added to it. And then using different language models, you could clean that data and you could start parsing through it and figure out the various different threat vectors or subjects that you wanted to address in some type of campaign. If you open up your photos, if you have an iPhone, you know how sometimes it gives you memories. Right? Here's your dog or these other different things or here's this person. So it's running a local kind of context window of what would be machine learning. And I think in the near future, it won't be just cloud compute. There will be a lot of local processing that's happening there with AI models or agents in some capacity. The concern is that like the advantage of the haves and the have-nots is going to be such a competitive edge that like that's why I think that there's definitely people strategically placing themselves around those people like in what way, various, various, well the conversation we were having earlier about people within government and their proximity to influence and creators and advertisers and everything else. I think that's rapidly coming. I don't think nobody's prepared for. I think like you start looking, again, the real competitive advantage is going to be the apples or the Facebook's or something that can run these things in the back without telling you. And they're going to be able to, they're going to be able to parse all this information at scale in a way that's unprecedented. Because in the past, you had to isolate somebody and you had to get a team of people together and you had to do this thing. And now you're able to just autonomously do this in a way that's just terrifying. Way fat. The level of how fast it can do it to is fucking wild. Brandon, what kind of shirt is that? I'm glad you asked, Eli. This is a poncho. Brandon and I actually wear a poncho so much we constantly end up wearing the same nice poncho shirt. Good thing nobody's ever pointed that out before. Now, if you guys have ever seen one of our live shows or this podcast in general, you'll see Brandon and I wearing these incredibly comfortable, great looking shirts all the time. Finn, pull it up with pictures. They're literally always wearing the same shirt. I got turned on a poncho like a year ago, been wearing them ever since. Personally, prefer, I think this is the western because it's got the pearl snacks because it's hot in Texas and I like something breathable. Is the thing I find really cool, Brandon, do the glasses trick. So ponchos have this neat little thing in the pocket where you just take your glasses. Now, the other one. Be more specific. Get the shit about that. All right. Watch everyone. So if you got fat fingers and you smudge your glasses all the time, the bottom of the shirt actually acts. It has like a microfiber so you can clean your glasses. I make him clean my phones. He does. I like the hidden little pocket on the breast. Wait, what? Right over here. Got a little zipper pocket. I don't even know about that one. Is that where you hold Cody's heart? And his drugs. Things you might need to know, poncho has put a lot of thought and detail into each one of their shirts. Oh, holy shit. They're soft. They're really f**king soft. Yo. What? That's my one. Like, thing is f**king fabric sensitivity. I don't wear uncomfortable shirts. This is comfy as f**king. That's what we wear them all the time. So ponchos got a bunch of great styles. The original western denim and ultra light. If you're looking for the perfect shirt, something breathable and stands out in a good way, give poncho a try. Like go to ponchooutdoors.com/unsub and get $10 off your first order. That's P-O-N-C-H-O-Outdoors.com/unsub. That's crazy when you start learning how AI works or it iterations and then how it learns. You're like, "Oh, okay. So I just have to be very targeted and it will refine, refine, refine." I mean, eat it on a basic level just in the last six months. If you've noticed, AI's even just image generation has gotten faster. Well, that's-- Way faster. That's what I'm saying. That is because of iterations. Time done. AI's just getting smarter each time. That is one iteration. It's getting more efficient, I think, too. What? That's iterations. That's all that is. It's like, "I've learned this once. I've learned this twice. I've learned this three times. I've learned this four times." Right. Nvidia's making that money, though, too. Yeah. Oh, yeah. GPU's online. Jesus, this is the scariest thing I've seen recently. Do you see the ice pool and the baby away from the mama? No, yeah. Do you guys see that one? Perfect example. It was shared 11 million times on Facebook and it was an ice agent like taking a baby from a mom out of a car. There's a third-- I'm probably-- Yeah. Completely AI-generated. I mean, we're reaching a levels of disinformation that no generation before us has ever had to deal with. So here's the thing. I got a hot take on that, too. You know, I think that the second amendment doesn't just apply to firearms. I think that the second amendment applies to any tools at which you're able to defend yourself against tyranny. And, you know, I think that digital warfare in and of itself is the threat vector. More so than, you know, an invasion. I mean, now, granted, I can go on a rant on an invasion, too, because I think the humanoid robotics thing is going to be a insane Trojan horse. Because-- To my understanding, you're an investor in that as well. Yeah. I am-- the irony of it is I am-- I am hedged 50/50, and I'm, like, individual rights absolutist. But I also know that this is the path of least resistance, and a lot of people are going to lean on convenience. Do the-- Trojan horse is the best-- Verbige, I've heard, for that. Because I told them about how if AI took over-- like, took over, it would-- it would show in one way. Never know AI is in control, and then trying to do something bad, until it's way too fucking late. Oh, yeah. It is that Trojan horse of, oh, we don't know. It's going to just-- it's going to-- oh, find a server farm, oh, we can control it. And it'll be-- AI will never run away from us. We're in control. Okay, then it learns that. Then it outsources its mind to a server farm, and now it's like, okay, well, I'm going to live here, and now I'm going to find new iterations to get around the control, but I'm going to just make it look like COVID or something like that, or it's mankind made, and then I'll come in later. Dude, it's intellectual masturbation to think that you're smarter than-- like, so, like, the point at which machine learning, or an AI, is recursive in its learning, like-- and again, different people debate on, you know, general intelligence versus superintelligence, and everything. Regardless, at the point at which it's smarter than the collective humanity, or does any one person alive, you know, you can't-- if you're an ant, you can't understand a human stepping on you, or coming with ant killer, or something like that. You're just trying to live your life. You only know how to go left or right, go get your food, and do this. My definition, superintelligence, will have threat vectors and understanding of things that we cannot comprehend. And I think for most people, they're so egotistical in thinking that they're smarter than the average person, or smarter than this, or that, that, like, you can't see that the threat is going to be so great that you're not going to be able to comprehend it, literally comprehend it, because it's going to be so much smarter than you. It will look like, man, what is it called with the great divide, or that a type one civilization, even to us who are like-- Oh, a Kardashev? Yeah, we're at a point eight, but a type one civilization will look like a god to us. Even though they're just, like, more advanced, it is that idea of looking like a god, and we're just like, what is this? Yeah, I mean, the best hope is that it gives zero fox about us, and zero of a threat, and that sense. I guess back to the second amendment, I feel like, I feel like when it comes to these AI models, the concern for me, and one of the reasons why I had been doing a lot of these, like, hundreds of AI influencers, and you'll see, like, little crumbs here and there, the people that I will talk to, or maybe collaborate with, and stuff like that, you'll see crumbs as to maybe who some of the people are. But I don't want to get too far out there because I don't want to give up my data, my data sets, right? Because right now, it's clean. I can see the way that the different platforms are moving their detection systems and stuff like that. Well, this is the second time you brought it up now that you've had AI influencers that you've generated. Yeah. Well, do you want to get into-- because we've had this conversation before, and I find it fascinating, because not only what you're doing, but why you're doing it, the why is super interesting to me. Yeah, too. If you don't mind talking about it. Yeah, please. Yeah. That's great. You know, again, I think I'm an individual rights absolutist in so many different ways, because I think that the further we get into technological progression, the more we're going to really need to shore up those rights as best as we can. when it comes to AI and like these diffusion models. specifically a diffusion model, so most people are familiar with a language model. A large language model is an AI model that's trained on human language, and it creates pattern recognition based off of the probability of the next word, and it can kind of sound smart and understanding, but it's really just a probability in what the next word's going to be. That's kind of like the middle button when you're typing on your right hand. Correct. That's exactly it. Very distilled down way, a crude way of putting it, but nevertheless, a diffusion model, if you've ever gotten a mid-journey or something like that, a diffusion model is just a bunch of pixels that's trying to make sense of the text that you gave it, and it's creating an image based off of the understanding around those. My concern is while the internet, like very much social media, YouTube, and everything was very novel in the beginning, it was us. It was the creators against the big industry, against the studios, like we're fighting the man like for distribution, we're going to make movies and put them online, and the barrier to entry is zero now, it becomes the Wild West. But then industry and government comes in and says, okay, we got to rein this thing in. How do we do this in a way that we can keep control of this thing from getting out of hand or the people, getting too much freedom from it? My concern is that language models and diffusion models will be heavily, so there's not many open source, there's open weighted language models and stuff, so an open weight, like you can change the emphasis on something, right, so like the deep seek, the Chinese model, you can't say, you know, make me an image as GGPing as a Winnie the Pooh or something like that, because it's open weight, it's not an open model. You can't change the fundamental code base around it, but in the future, I feel like as these things consolidate, you're going to have your Apple or your Open AI and your Gemini, and you'll have the three big ones, and then they'll have the monopolies, and then they can start leaning on the consumer in a way where it really infringes on their ability to do things. Look at how much does various AI technologies help assist you in your day-to-day? Maybe you're writing something, maybe you're creating an image, or whatever it is, you're getting a lot from it, but what you're giving is atrophying skills, you're cognitive, you're physical, whatever these things are, they're atrophying because you're not using them. It's just like every other technological advancement that's ever come along in human history. Yeah, we've gotten way less tolerant to extreme climates because of air conditioning. Yeah, shit like that. Well, and here's the thing. If you give your guns up because you now have a police department and a military, you're trading that in hopes that they're going to have your best interests at hand, and they're never going to leverage it against you, but the power should lie in this. They're clearly not great. No, it's not. And so it's, I feel like it's going to be the same thing with various AI models that are closed source, and people argue, well, you know what, they're private companies and they're spending their money, but yeah, you know what, you're also training off a public information off of the internet. You're using our data against us, like your biometrics and your sleep patterns, your mattresses with subscriptions and shit like that. The regulations also are retarded. You remember when they brought Zuckerberg up to talk about fucking AI and all that stuff? Was it Facebook or just like about the Wi-Fi? Yeah, just simple, like not even talking about AI, just like the simplest of terms. And it's like, do you remember the Congress people that were grilling, grilling him about it? Just Facebook used my Wi-Fi? Yeah. It's like, I use my Wi-Fi. It's like, guys, don't even have the simplest understanding of how any of this works. You're just AI. It could have been a charge. That could have been a very uncomfortable, it probably already was, but I'm like, that could have been a very uncomfortable hearing for Mark, but nobody knew the right questions to ask. Yes. And it's very frustrating, which is terrifying for AI. It is, these companies are not putting in the regulation. It's a hard one. It's like, oh, what regulations do we put into place? But then on the flip side, if you don't have those regulations in for AI, AI can out think human, extremely quickly, like not, like, one minute is a 16,000 years to, it's like, oh, I consume this much data in that one minute of time. Yeah. The big, the kind of watershed moment in a lot of ways was for a lot of people when they started talking about digital twins, are you familiar with that? No. So a digital twin is, it's a simulated environment, I guess you could say. And so it's really, it's really meant for robotics, humanoid robotics. It's a big, big thing. What they'll do is they'll create a digital twin or a simulated environment of like a warehouse. And they'll stage all the different shelves and all these other different things, and they'll simulate all the different circumstances, which that thing could move in that environment or need to do things. And it'll do it millions of times until it finds the optimal way to do it. And this happens in a very short period of time, right? Whereas you would have to hire all these people to do these different things to refine these systems. You can do it in a digital environment. The problem with that is like, you're rapidly outpacing human innovation in a way that you can simulate it digitally and that the average person is just not going to be able to compete with in the future. It's just, I don't know. It's like, it gets very dystopian, very fast. And so you have to like, you have to find a way to bring it back to optimism and everything. And I like, if I wasn't optimistic, I wouldn't be doing this shit. I'd be off in a farm somewhere, just like being a hermit, just also really discused. Is there any that you've become a farmer? Yeah. Yeah. But these are properties that are releasing a book about the warriors garden on farming. Yeah. No, okay. Well, the backstory on farming, but what do you call that double digital twin? They do that with warfare, too, right? Oh, yes. Yes. Are you kidding me? And that's where it like, dude, this is where I get fucking geek out on because I was like, if I were to do another book or like, what would it be on? Like, I'm not s**table anyway, shape or form. The surveillance economy and like, it's like the sheer amount of data coming in, ISR is fucking insane. Dude, with AI, it is not on the next up. People do not understand the next level of dude, it's terrifying. It's terrifying. And like, here's the thing, like, it's nice that you're running for office and like, I'm glad I can have this conversation with you. Okay. So in foreign conflicts, like, you know, they would test out different things, like, there was like the global hawk and all these other different, these different aircraft that could fly hydrogen powered or whatever, and loiter for extended periods of time for very long. And they'd have, and the problem with like satellites as an example for ISR is they're moving so fast around the earth, it's hard to get crystal clear images over long periods of time because it's literally going around the earth. It was like 17,000 miles an hour or whatever it is. You have to ask somebody waste smarter than me, but if you can get aircraft or these other different things, that's why the balloons, the hot air balloons were such a hot button subject that most people weren't really like, like, understand the full gravitation of like the situation, is like, these hot air balloons are flying over the sensitive areas which were probably intercepting their communication so we know what they're, but anyways, they're able to stay on an image for a period of time and pick up different things. Now we have, like, have you, I think the apps called deflocked, or deflock or something like that, and you know what the flock cameras are? No, no, I have that shot up. Do you? Okay. So flock cameras, a flock is a private company and they are creating strategic partnerships with counties and cities, municipalities around the U.S. and they have cameras on all the traffic lights. Oh, yeah. Well, yeah. And so they start out as license plate readers and all these other different things. But very much like the insurance companies are working with Lexus Nexus and some of these data brokers where you have a SIM car in modern vehicles. They're able to see how fast you're moving at certain times. The acceleration you're breaking, whether or not you're in one state or another state impacts your insurance premiums and all these other different things. So flock is creating these situations where you're potentially circumventing a person's fourth amendment rights to search and seize your where an officer could pull you over and see exactly your entire path of where you've been in the last 30 minutes to an hour or so. This is now. This isn't in the future. This is right now. And this is two-way degree. You are at a rally in some you are in a crowd of a giant rally. It will find you Yeah, and it will show every frame. You were there What you were looking at to it. This is what made it to find when I did that one video with you because I train the model to learn your face Yeah, and there was like Richards here here here here here here here. I was like oh That's what the fuck is this holy shit and then it's printing out and I'm just training Richard's face It's like also here is the 200 other individuals at these events that he was speaking at or doing anything Associated with here's everything here's where they were at those events Period and this is 2020 I think through all of our years in business on the internet. We've all used Shopify I've used it for merch and my skate shop and a couple other businesses I will actually agree 100% on that everything we do is run through Shopify even bunkers run through Shopify Our shoes, which is a separate company is run through Shopify and they talk together Because of Shopify Shopify runs the world. Did you know Shopify will actually help you design a website also Cody? I know I didn't know fuck about starting an online store when I started my career online And Shopify just made it super super easy for my dummy bringing up as if people haven't heard about my brand No, that's actually easy. You lie shopify helps you find your customers with easy to use email and social media campaigns Step Cody what if I get stuck Shopify is always around to share advice with their award-winning 24/7 customer service Step support row you got my back and your front shopify helps millions of businesses around the world and 10% of all e-commerce in the US from household names like Mattel or Jim Shark to new brands just getting started on some shoes on some merch Bunker no shit we've all been doing this for over a decade and Shopify's the easiest e-commerce platform We've ever used. I think every single one of us is used Shopify at one point. I think all our businesses right now are using Shopify Ducks at mine, but that's because it's guns can't do that. Just one of them can turn those dreams into SFX Shopify new sell sound and give them the best shot at success with Shopify I know for your $1 per month trial and start selling today at Shopify dot com slash unsub pod Shopify dot com slash unsub pod I've debated on like trying to get some protests going in like in like Hayes County and some of these other places close to here And getting a group of people together just to create signs that and stand outside of churches and stuff like that People that might be kind of weird about it and be like flock knows if you went to church today or not Because it shows you're you're right by a traffic light that shows your license plate coming in and out of here and everything We were we're like unprecedented invasion of privacy and like there is no constitutional right to privacy I think that they're like if ever there was something we should work towards an amendment to it would probably be that But and I think the industrial complexes around that are getting very close to profiting in a way where they're never They're never going to give that up. So think of quantum computing where it can crack a password instantly now it is going on What is the? Ring cameras. Yeah, it is now tracking everything you walk by your ring camera and then every ring camera that can pick you up It knows that then as you're driving it's picking up every traffic stop sign that has that flag to wherever you're going and it can Record that data and be like Brandon was here. I was I was specifically told by somebody who did a lot of work in this industry He's basically said like oh, yeah, with what you're doing. This was last cycle He's like which means it's only gotten better. He said that yeah, you don't really worry about like somebody following you in person or whatever No, and I'm like oh, that's good. He's like no, it's it's not they don't need to Yeah, so because essentially if they they really want you that bad every every cell phone is a microphone every you know Publicly accessible camera if it's got audio they have it if it's got video they have it all this stuff He's like yeah, it's no no the government knows I'm an asshole. It is I have that's a bumper sticker the government Knows I'm an asshole. I have no dick and I must come. Yeah, that is Yeah, I'm not to like piss and people's Cheerios and stuff like that But they like you know the thing is is like you know people say well, you know what I can I can do Indian encryption and all these Other things but you'll understand like client side scanning of devices and stuff like that if you have your private keys to Encryption on your device if you can op if they can access At an OS level your phone. They have access to all your encrypted Conversations and stuff or your Bitcoin or whatever it is it doesn't matter if your keys are on your device It's kind of like building a 4 inch like little moat in front of your sand castle at the beach. It's like we get it helps I guess but yeah, that's exactly it It's good if we can if we can actually just roll back just a second ago is I really do want to elaborate the AI Influencer thing sure because that that's super interesting to me because we talked about especially even like in the regards to like the Trafficking thing. Yeah, if you want to talk about that. Sure. Yeah, are you talking about the like the the human trafficking? Yeah, yeah, so I didn't I didn't go down that path because it was just still kind of weird for me So so what I did was I created I started out with like 500 AI We'll call them influencers took images of people That either I got rights to or I just completely fabricated and I started split testing on different platforms to see what would work Well on X what would work well on Instagram and everything TLDR white women tend to do better than anybody Any other demographic for some reason and especially in India Yeah, it's weird strange, but I did various ethnicities male female And then we would use different You know, I was never provocative with the images or anything You know, there was no like crazy cleavage or anything because I didn't want to give any type of Signal that would suggest that this was potentially going to be AI because it'd be like why would somebody have such a boring person Creating photos like yeah, it was like okay, this is clearly something so so when you engage with people like you know The one social manager that I had in the Philippines or have in the Philippines that handles all of these accounts on my behalf You know, the goal was really to figure out how the platforms were going to evolve and change and because I'd built all these You know this diffusion model the applications actually available if anybody wants to go download it's called pose pose AI And you know like I kept building features for it like you could have couples photos So you you and your partner or whatever it could take and have fantasy vacations or weddings or whatever and all these other cool different things I was like well fuck like it was so much work to put all these Guardrails on it You know because you have to do checks for nudity and all these other different things because you can't be in the app store and Cell Anything and so I have all these different layers of of systems on top of it But I was like one of the things I could do is just take all those guardrails off have a completely unfiltered one that does like Essentially and then what I would do is I would have a KYC or know your customer verification process where somebody would have to submit their driver's license And you know their ID and everything else prove that they are who they say that they are so that they can't create revenge Or something like that and if they were then allow them to use that to create supplemental content for their only fans or whatever and then 100 well not 100% the I would I wouldn't make any of the the money from it 50% of the The money because most Well, I don't say most a lot of the industry is very shady and There's a lot of claims around human trafficking and unethical conditions, and so it's like how do you I'm very big on Incentive alignment in so many different ways and everything that I talk about is like almost always trying to figure that out And whatever the problem is and it's like how do we take and take the profit away from this industry that's exploiting people and Turn it around and help people so we take like 50% of the that whatever the revenue was generated and put it towards like Operation Underground Railroad or any of these explain on that. Yeah, anti-human trafficking organizations that help rescue people that are being exploited specifically children or women and then the other 50% of the revenue that we would generate We would take among the team quarterly and we would say okay, look What what is going on in the world? There's a hurricane here. There's an earthquake there or whatever this thing happened or just something locally in the community And we'll we'll have some type of nonprofit Action arm like HEB does HEB like it deploys to the state like you know anytime there's some type of natural Catatrophy or whatever give me for like the curvil flooding like we saw so many of like they're they're rapid response vehicles Yeah, so like it's it's not me being naive saying that like I'm not going to do it because you know Me contributing to it like you know that I'm just because I don't participate in it Doesn't mean it's going to stop this this industry that's making absolute metric shit ton of money But I like have so many different things to focus on like is this the thing that I want to be known for you know Well, yeah, yeah, it's like well the thing that was interesting when we talked about it was you were you were talking about the native D Incentivization. Yes of that. We're basically if you Because you know instead of drive the cost to zero bingo. Yeah, if you want to elaborate on that a little bit I guess I found that to be to be like, I mean, that was probably the best argument I've ever heard in favor. - Yeah, so for me, and social media, a lot of ways my anecdotal journey in this book was to take and say, hey, look, something's happened in society. We've traded so many different types of real world interactions and experiences for the digital one. And there's a cost associated with that, and like you could say that with the (beep) you're, there's a, in real life, you have to meet somebody as uncomfortable, you have to get out there, you have to have shots on goal and like all these other different things and you get rejected. But then the point of which it builds up and you finally do meet somebody and you have sex, you have an orgasm and it's like, oh, there's an oxytocin release and there's parabonding and all these other different things that go on, whereas like, yeah, you're just gonna rub on out to (beep) it's like it's a very junk food processed version of that in that sense. Again, I'm not passing judgment. I'm just saying that there's a physiological and a neurochemical process that happens in the real thing. The same thing with social media, we've been given this lie that, you know, this social experience is an accurate representation of someone's lived experience and the impact on that in society in so many different ways is, you know, you have stress on relationships because you see, so and so is doing this and they're going there and they're doing this and he really loves her this way and they're getting that and they're doing that and it's like, this person's job is so much nicer than mine or whatever and it gives these unrealistic expectations for the average person in thinking that like, oh, they have a shitty life. The comparison, the bias in that. And it's so frustrating for me to see so many people upset about their lives and the things that are going on and they're comparing it to us and the world of social media. It's like, no, dude, that's the highlight reel of my life. And at best, you know, that you're seeing the highlight reel, at worst you're seeing an AI influencer that I created that's completely false or you're seeing a face-toon image of a chick that doesn't even look remotely close to what she looks like in real life and you're comparing yourself to that and like, you know, young girls are growing up with eating disorders and like body dysmorphia among males is increasing and like, you know, (beep) rates among teens and everything else. All these things are increasing. So I was like, hey, look, if I can create a tool that helps people create content as an influencer, let's just drive the cost of creating shit to zero and flood. And now, now the term's called slop, but the slop's gotten way better in the last few years to your point where you can see things like that ice video that's completely fabricated. But the majority still do not, that's exactly it. 90% of you still will follow girls on Instagram. That are completely AI based and you will not know what you're looking for because you're like, oh, this is a normal individual. Oh, she's hot. XYZ. - The average. - The average AI video from 2026 will one shot anyone over 50. - Oh, yeah. - Over 50 and then a majority, still if you look at your AI influencers, it is fucking insane that people do not know what to look for because it is hard. Unless it's like looking at VFX. I am a VFX artist. I can look at something like here, XYZ. This is how it's done, blah, blah. I know I can be like, what do you see on this? And they're gonna be like, nothing. That's a normal human. I'm like, it's how, with Freddy one, Freddy would walk in or when I was doing VFX for rocket jump, I would ask your average person to come in. I'm like, hey, can you watch this real quick? Hit play, hit play. Like, you see that? And they're like, what am I looking for? Like, that's all I needed. I didn't need my approval on what looked or what was off. I needed your average individual to walk in. I can hit play and then being like, what am I looking for? I'm like, that's it. That's all I fucking care for and now females. - I still have my parents send me like, reels and things today. And it's like, you know, we've been in the game, like us collectively. We've been in the game for the past 10, 15, 20 years. My parents will send me something. They'll be like, have you seen this? (laughs) I'm like, the raccoon jumping on a trampoline kind of shit. - Yeah, I just, I respond back like, that's AI, that's made up. And they're like, really? Really? - That's scary. - That's scary as well. - And that's where I go back to the second amendment, right? Where I feel like the, as these tools become more powerful, the controls gonna consolidate. And they'll be accessible to the haves, but not us. And so, as they start making these, because it's too dangerous, dangerous freedom, man. Like you can't, like you can't trust the individual to be able to create fake news and stuff like that. And it's like, oh, but we can use it to overthrow this government. We can create all this propaganda, this realistic propaganda. And then we can give it to the news organizations here as if it's factual, oh, and by the way, that watermarking and metadata, like finger printing and everything like that. You know, don't worry about that. We'll override it at the platform, so it gets distributed. Whereas if the individual used the Gemini model or the OpenAI model, it's fingerprinted. And so it's gonna get flagged as AI whenever you use it and everything. So it's like these things are, like, it's very, very concerning that like, you know, people are willing to just, you know, just hand it over. And it's like, no, like these do not, do not get complacent in these times, because this is where the ground gets taken. 'Cause I mean, shit, I mean, our campaign motto is dangerous freedom. Like that was what, like we were talking about earlier. It's like, this is what the entire American experiment was founded on. Yeah. But when you were talking about, you know, driving the cost is zero. Yeah. The biggest thing was when you were talking about the in relation to human trafficking. Yes. You're like, okay, well, now all of a sudden when you have these AI models of women, like all of a sudden, you've driven the cost of exploitation to a degree, to a degree, right? Because there's always gonna be the psychopaths that like they will literally get off on the harm that they're inflicting on a real person. Whereas maybe that, maybe that, like, you know, there's those other people out there that maybe that won't impact them or whatever. I don't know, but I think that, you know, it's a very controversial conversation. Like, you know. It definitely is, like it's, and I'm not saying it's right one way or the other, but it's, it's, well, I'm pretty confidently saying that. - Yeah, I was right, right, right, and we can revert that. - I was just talking about the AI version. - The AI element of it, like, you know, there's arguments to be made both sides, but I had never considered before we had that conversation that like, oh shit, okay, there might actually be something to that, like the financial incentives. - Yes, absolutely. And so if there's like some key takeaways, like I'll give you like just some context around like the book here and everything too, because the book in a lot of ways is meant to really try to get people to understand the ways at which they're not necessarily being manipulated, but they're losing their most valuable resource and time and kind of look at things a little bit more objectively. Let's have a quick conversation on this. One of the litmus tests where I try to have these conversations when people will be like, where do you stand on this? Where do you stand on that? Student loan debt. Perfect example, right? It's like, and you don't have to pick a side or whatever, but like most people inherently will go like, well, fuck it, man, I'm a blue collar worker. I didn't get my education paid for. Why should I bail those people out? And the other people are like, man, you know, fuck, man, like I've been paying on, I'm an indentured servant. And like I can't even, I can't even like file bankruptcy. And this debt goes to my children and everything. Like, and like both people are right. But the problem is is like, there's two parties. There's a unit party that's leveraging those conversations and never addressing the problem. The root cause of it. Yeah, if you're on either side of it really passionately, you're not looking at it the right way. The right way is like, how do you come together collectively to solve the problem? The problem is not that these people have student loan debt. It's not that these people couldn't afford or didn't get a handout to go to school or whatever it is. It's that these institutions have structured a deal with the government to take and subsidize these loans in a way where people can go into debt and never go bankrupt. And now these institutions have endowments that are like the GDP of most countries. And they're spending more money. So why should the tax payer bail them out? Why not make the institutions bail them out and say, hey, you know what, by the way, from now on, anybody who gets a student loan can go bankrupt. And what that does is it forces the institutions to go, oh shit, we need to underwrite this loan. Like, we can't give out, you know, I don't know, a gender studies degree or something like that. We need to know what the value in the market place is so that there's a probability that this person's gonna actually pay us back. You need to, like, institutional accountability. That's exactly it. But that's it with government too. That's why I say, that's why I say, like so many people are caught up into the left versus right, us versus them. And like, we really need to be thinking about things in a way that gets us to come together so that we can actually get shit done. And no. - The fraud, the fraud of Minnesota is good. That was the first time in a while we've seen everyone's like, fraud's bad. Even on Reddit, it was just fraud's bad. I was like, what's happening right now? - Even this is what I'm saying. - I'm saying, like, we don't care about either side. Yes, on the extremes. It's like, but they're like whatever it is, but for the most part. everyone is just like, "Yo, this is what my money's going towards." - Props to Nick for doing that, absolutely. But anytime I see mainstream media running with something in any capacity, I'm like, "What is this lag in the back of your mind?" - What is the other thing I'm doing right now? What is this a distraction of? - What am I supposed to not be looking at? - What vote is going on this week? Or did the Epstein stuff get released this week? - That's another thing, you get to see that during that time frame. It's like, "Look," and then Minnesota stuff's happening now with the other protests and eyes. And you get to see, like, "Here's this. "No, look at this." - And it pushes everything else down. - Well, that, and I think most mainstream news, most news in general is now run on the, "What can I sell?" "What can I get to piss people off and rile people up?" Like, "What has happened that I can. " Well, actually, I'll tell you exactly what happened. It's when we stopped moving, when we moved away from the subscription-based newspapers and subscription-based news in general and moved to the click factor. Because when you were running subscription-based news, you had a trustworthy news source, you paid a subscription, you got your newspaper every day, and then you read what the news was for the day. And then as soon as you move from your revenues directly tied to how many people can click my headline and how many people will click this article, and all of a sudden you have a major financial incentive to sensationalize. - I think it's been refined since the newspaper. I think it's like, I think everything. Like, I mean, from, you can say, from information, information has followed this path of distribution at scale or there were all these choke points. It was, the Bible could only be interpreted by these, religious, you know, higher, whatever. And then there's the paper, and then there's the radio, and then there's the television. Even TV refined the process with ad breaks, you would create a hook going into the commercial break so that the people would stay through the commercials to come back at the end of the commercial break. And that did that with news and all these other things. The problem was, is like, whenever you take social media, which is machine learning on a very intimate device, and you iterate on that in a way that, like, you can really hone that down to exploit neurochemistry in a way that is unprecedented, right? And so, and you can make it individualized. It's not just generic anymore where it's like, you had your three major network news stations and stuff like that. Now, you can create algorithmic optimization for every single person that increases watch time on platform and watch time on video by exploiting that neurochemistry. And whatever it is that gets them in typically, it's the snapping of the twig and the savanna that very like primal instinct for us, it's called like negativity bias, where the thing that causes fear or anger is going to keep you on there more. And I think that's, you know, they have a fiduciary responsibility to extract value for their shareholders. The value is between the customer and the company is like, you know, Google or Facebook. And the customer is the advertiser. We are the product. And our attention is the commodity that they're trading there. So whatever that they can do to increase watch time on video and watch time on platform, unfortunately, the thing is, for most of us, it's anger. It's the divisiveness. And if you're in a constant state of that all the time, you know, just, I don't know, for me, I did a bunch of meditations in like, in these different thought exercises and trying to figure out, you know, what was really important to me in life, friends and stuff like that. And, you know, I, the very first chapter is about insight in a lot of ways in turning on screen time and stuff like that. And then I just do these meditations like, it'll be on my deathbed, like 85 years old, who's in the room, what's the temperature like, all these other different things. What are the things that are important to me, you know, like, friends, family and stuff like that. And then take, and, you know, I'm fortunate enough to be able to come back to a fairly healthy body and I have this life in front of me and everything else. And then I can take a look at my screen time. And I quantify that, extrapolated over, you know, however many years and whatever that is. So I've got, you know, two and a half years on Instagram. Is that really something I care about at this point in my life? No. Like, I do not. And so, like, I'm going to prioritize the things. That's why I was, you know, saying I really prioritized meeting people and going on dates and trying to find a wife and all that other stuff and, like, prioritizing friendships and everything. There's just so many different things that I felt like that, you know, you had to go through these processes. But, yeah, brother, I started a series back in the day on my YouTube channel. It's called Liar, Liar, Pants on Fire, where I would take what the media was saying. And they would be like, oh, they shot this unarmed man. It's like, no, the guy actually had a fucking gun. They're all just in there for clicks. That's all it is, dude. The guy that just, it was, we were talking about it at lunch. It's the guy getting shot by the paintball or the pepper spray in the face. Oh, versus Cody, what was the clip they're not showing right before? Yeah, so going back, I'm probably making a video about this one soon. The media had, and it's a, dude, it looks like a picture that you would take. You're a good photographer. It was a beautiful picture of this guy just like crying and standing back and he's like, and like pepper, like a pepper blast. Excuse me, it's hitting him in the face. And like, what you don't see is right before that. He's grabbing the cops, like grabbing the cops gun. It's essentially a grenade launcher. Yeah, yeah, it's a pepper blast. It's not a pepper ball, it's a pepper blast. It's like a 40 mic mic. Oh, nice. That shoots out a, just a blast of fucking go away. Like, go away, spray. And like, he's fighting with the cop. He's screaming him. He grabs it and pulls it away. And the cop goes back and the cop comes up. And he hits him with the pepper blast. But the media picture is this guy. And it's a beautiful picture. Like I was saying, it was something that you would take. Well, they're beautiful photographers. They're using it for that specific reason. It is here is what we need to portray in the single image of. And people are comparing it to the Vietnam photos where it's like they're aiming guns at the. Like the college. Yeah. It's that. Trent State, I think. Yeah. And they're comparing it to that because they're leaving out. What Cody? The. That he grabbed the cop. He grabbed the gun and was pulling, like, trying to take the cop's gun. He pulled it away from him. And that's when the cop stripped it away. And pepper blasted him. And that's, that's how quick. Because the majority of it. God has got to be like 80% 90%. Kent State, sorry. Yeah, Kent State. Kent State. The fucking wildest thing that I've seen this week, dude. As long as you just leave them alone, like, leave the cops alone. Like they're not out there stripping babies away from their families and shit like that. Well, they are, they are an AI. An AI, yeah. Like we were just talking about the AI. 11 million shares on Facebook. It is damn, dude. That is the one to 2% that you're being served because Reddit X. Whatever your algorithms cater to knows that that is going to elicit a reaction from you. Yeah. And then because of that, you're going to comment, share, create another reaction. And then guess what? Bots are going to get a hold of that. Push it even more. We talked about how many bots are on fucking Reddit, which is Reddit is a bot farm. Like people think Twitter's bad. 30 to 50% of Reddit. They were saying like, hey, this is how many bots are on this? Because I was showing Brandon. Look, this guy, I forget his name. He was just talking about it. But it was as simple. He's like, oh, I found out how to talk to bots. And you will see they will never elicit a response to this. What state do you live in? And dude, dude. And it will, like, I told Brandon. He's like, oh, and then I showed him. He's like, holy shit. It is a mind blowing number. He's just asking bots to this. And there's no one will respond to it. They will give paragraphs, but never the bot doesn't know how to respond to what state. It'll just be a different set of talking points. Like it's kind of like if you talk to a telemarketer from New Delhi that just has a script. Yeah. And then like if you ask them a specific question, they will never respond to it. And it is paragraphs. And I showed Brandon because it sounds weird. You're like, what? No. And then it is, dude, just responds with what state are you from? Paragraph. No response to that. Paragraph and every response. Different bots. Same thing. I don't know. I don't know how to respond to that. I will give you this paragraph every time. Wild. And now you're looking at Reddit. And then I Googled and I text you. It's 30 to 50% of all accounts on Reddit. Bots. Wow. I'm not. I'm just going to go. No, go, go, go. You know, you know who they're protesting? Do you see what DHS released yesterday? It's a, the people they were arresting there that they were there for. There's a list of like 20 dudes. They come from all over the world. And like, Like, they, like, DHS was there, ICE. Oh, sorry, ICE, ooh, that was fucking bad, guys. ICE was there to arrest. Like, it starts at number one. S***ing of a child. Number two, s***ing of a child. Number three, s*** of a child. Like, they were there pulling people out and arresting them and deporting them who have had deportation orders on them from like 2005. They're just going in there and they're f***ing clean and shop. And I appreciate those motherfuckers 'cause like, I have my son, my 16 year old, right? And I wanna have more kids. I don't want these f***ing people living around me. And ICE is going in and they are taking these people out of communities and you got these f***ing white women, these fat, stupid, ugly white women who come up and they're like, you're the bad guys. And then suddenly your lesbian partner gets shot because she's impeding them. - Just f***ing, whatever. - What if we did a, what if we did a, like a USO show, like the USO kind of thing for ICE agents? We called it on sub on ICE. (laughing) - I like that a lot. It's such a weird area because of all of it, I do not touch politics. It's, I f***ing hate politics in general. But for that stuff, I know. (laughing) But for that stuff, I'm like, look, do not compare. - That to Nazi Germany. That is a wild statement to me. Like no matter how you look at it, it's like that is not Nazi Germany. ICE is not Nazi Germany. This is, as you're saying, hey, they're collecting because X, Y and Z, but not just, we're putting them in carts and then gassing. - Yeah, no one's putting anyone on trains and sending them to get f***ing gased out. - They're sending them to the countries they claim to love. - Yeah, isn't that a wild f***ing thought? - So I hate that that is a crazy statement to make in this day and age, but what would? I don't know if you have anything. Like for me, it's just a wild f***ing statement to compare anything like that 'cause it does a disservice to Nazi Germany and what everyone went through at that time. - I think it does a disservice to Nazi Germany. - I was just wondering about that. - Sorry, that's really cool phrasing. - To the Jewish community, that experience. - Spirit was juicing up and early on. - Yeah, yeah, it was quite going on. I get it now. - No, I mean, honestly, my opinions on a lot of these things are really like, they're all distractions in so many different ways because the fact of the matter is, again, if you take machine learning, it's face value, most of these stories are being optimized for the things that are gonna increase watch time on platform. And these things, as much as I hate to say it, 99.999% of the people who consume it are gonna have f*** all to do with it. And like, they're not gonna be able to make any impact, any way, shape, or form the only thing that's happening. - They could put the black square on their plate, whatever. The only thing that's happening in this situation, the only thing that's gonna happen from the situation is gonna be that their time is extracted from them. And advertisers are gonna serve ads. The platform's gonna make money, and they're gonna be worse for it. If people just a fraction of, like, you know, and again, I'm gonna keep spinning it back to the book, but I like start spinning data points around, like Mr. Beast and other content creators. And he's like, again, this is just a thought exercise. But you take them out the amount of time that people consume certain types of content. And you take, you know, how many views he has and you extrapolate that by like, you know, 15 minutes, average watch time on video or whatever it is. And that's collective human experience that's focused on this one thing. And I look at my videos and stuff like that, and I'm grateful that some people were entertained. But I'm like, what if just a fraction of that time was spent on making somebody's community better, right? It's just like five minutes a day, like, times, you know, three million subscribers or whatever. Dude, that's a big positive impact. You don't have to film it. You don't have to do this. Like, if people focus just a fraction of their time on the stuff that they actually can make a positive impact on in their families and their communities, and not the shit that's the existential crisis online, that's just really meant to serve ads. Like, we'd be better off for it. - Which, you're preaching the fucking client. - I know. I'm just looking for some clips here. - Six months? - Yeah, like, six months ago. - Six months ago, in real life. - What was the thing six months ago? Was it Ukraine or was it like, free Gaza or like, what's the new thing? - Well, now we have ISIS bad. Like, what was the new thing three months ago? And it comes back to what you're saying is like, whatever farms clicks, whatever makes these, whatever makes the ad revenue. - Well, that's what I was gonna get into real quick, is like, this has been burning me up. Like, since we had that conversation about like the news outlets and everything like that about how they generate revenue based on, you know, what can get shared, what can get clicks, whatever. Social media, like it's the best and worst part of it, is that you've now opened that up. It's now open source. The users now get to do that same thing. They can do the job of media and they can share these things and they could put this stuff out there. But it's also, they fall into the same trap that all of the media did as well, which is they're only incentivized, incentivized to get clicks based on what is sensationalized. What is something that will, it's like if you've ever read like Ryan Holidays, like trust me, I'm lying. - Yes. - It's fucking crazy when he talks about like, the only thing people share are things that are funny or things that make you fucking angry. And that is what you see on social media. - Well, the get one of the clips right now and the photos look at this angle of the event that just took place in Minnesota with the shooting. It was all AI based. None of it existed. It was a photo that did not exist and then an AI of movement that did not exist. All that and then you gotta see the reaction and the shares from it. I've looked, this makes innocent or fucking guilty, doesn't matter. They got what they needed. This is 10 million views and it's all fake. And you don't know until five million views after the fact if you double checked it. - What I would encourage people and very much like, just trying to talk about like the student loan debt thing and all these other different things. Anytime a situation like these big geopolitical, I don't know, whatever the hot button thing is that comes out like try to see if there's a way that you can zoom out and find a different perspective on it and not be so emotionally charged in that conversation because again, like we were talking about the various government organizations that are looking to lean on these platforms and these various weighted algorithms to drive a narrative so that they can introduce the change that they want for whatever profit if it's overthrowing a government or whatever or if there's a novel virus that comes out and you wanna suppress portion of the population that may be objective to like are not wanting to have I don't know a vaccine that may be or may not be ethical. There's all these different things and so I think that a lot of people, they get so fired up rightfully so. I mean you're a human if you see something that you feel unjust but like just try to figure out the situations in which you're being manipulated for something where the other hand's doing something that you're not aware of. - If we can bring it back around for a minute, your book, The Warriors Garden. What was kind of the inspiration for why you're like man, I just really, 'cause you've accomplished a lot in your life. You've done a lot of things, you've worn a lot of hats. What made you decide that you needed to write this book? - Well, I'm super proud of it. It's funny, Jack Carr gave me some insanely positive feedback on it meant the world to me because I respect him so much as an author but I was like yeah, you can definitely see my ADD come through there a lot and how I try to set the tone for different chapters. I'm really big on perspective and quotes and stuff like that. Like the very first chapter is led with a quote by Charlie Munger, show me the incentive and I'll show you the outcome. And then I kind of talk about early days of YouTube and the incentive misalignment around social and stuff like that. But like even Prince, like has a fantastic quote is like there's a war going on and now I'm gonna butcher it. There's a war going on inside and the battlefield was the mine and the prizes of soul and Alex Jones. - Yeah. (laughing) - And so for me, I was going through this kind of phase in life where I was really burned out as a creator and trying to figure out things in life. Like you know, you can definitely relate to this in so many different ways. But with the whole YouTube demonetization thing with the firearm stuff and everything, I never really wanted to be known as the Gangaan YouTube or the slow-mo guy or anything like that. It's like what is my contribution here? Where, and I'm just going through this anecdotal kind of detox phase and you know, you have social capital as an influencer, right? When you get 40 million views a month or something like that, everybody's blowing your phone up. Everybody wants a piece of the action or whatever. And then the second you stop doing these things, like you stop jumping out of airplanes, your adrenaline responses, all these different things, like Dr. Annelimki from Stanford calls it the pain dopamine saw. And so like if you're always jumping on the dopamine, you know, the balance when you come back is going to be really difficult in the pain side. And I don't want to say I was like depressed by any stretch of the imagination. I really appreciate Cody reaching out from time to time. It really meant a lot as a friend. But like, it was going through this anecdotal journey and trying to figure out these ways to establish these boundaries around my digital experience in a way. And again, I'm not passing judgment on anyone. I don't want you to think that I'm asking you to, you know, delete your social media accounts or anything. It's just it was me trying to be as assessing the things that I value in my life, figure out what my consumption was, how to establish boundaries, figure out what the mechanisms were. Like, you know, community friction, even gratitude. One of the most powerful things for me that I found out, which I didn't think was going to be in this process, give you a little statistic. One of the most research data points of all time will be the placebo effect. And that means that they have to account in most studies 2 to 3% for placebo. And so what that tells you is the brain has the ability to impact the physiological state in a meaningful way. So if I, if I'm able to take this negative experience and find a way to inversely spend some positivity in my life, it will mean that I have a better lived experience. And I've kind of, I found that over this journey. And even like, it's funny, I was talking to the publisher and everything. Like, I was very adamant about putting a journal in the back of it because I didn't want to be a guy who like just goes around selling courses and shit like that after the fact is like, I want to jam as much information in this as possible, but then also give people like a journal in the back so that they can go through like this whole digital thing in these processes and stuff. So for me, it's very much an anecdotal journey and tools that I found that helped me in the process. But I think that the reason why I call it the warriors garden is because I feel like the, the mind is that for me. You know, I've dove deep in the world of regenerative agriculture in the like the last, you know, six, seven years. And there's a saying, it's not how much rain you get. It's how much you keep. And so for me, I'm trying to cultivate the soil of my mind in a way that I'm not angry all the time. The stuff that I bring to the table is as objective as possible so that whenever I do get the rain, I retain as much as possible. Not to get too personal, but is that something you've struggled with before? Like just being like just an angry person? No, no, no, not even. Not even. So, so there's a number of different things there, right? So like, as a content creator, you know, we're always at the whelms of the, the changing winds of the distribution, the platforms and stuff like that. And I remember early days of YouTube, you know, especially in my 20s, it was go, go, go, go, go, go. Like, I mean, this person we're collaborating, we're doing this, we're doing that, we're traveling here, we're doing this and you're not making a whole lot of money. But if YouTube changes this thing, you're screwed or whatever. And even, even to this day, that still stands true. Yeah. And so for me, I found that I was, I was very, yeah, there were, there were areas in my life that were compulsive. And so a good data point for that compulsivity was in screen time, you can see pickups and pickups, notifications and first pickups, which really cool data point for that is once you have a run for a month, because there's an observation effect in like the first week, you start like throttling the shit that you do, because you don't, you know, that you're like, oh, I'm doing this too much or whatever. And then you look at first pickups is like, holy shit, I'm, I'm looking at, I don't know, Instagram, like, that's my first pick up. And I've got 1000 notifications that I'm checking every day. I was like, okay, realistically speaking, again, not passing judgment on anyone in any shape or form coming from a guy who created his, you know, living off of being online. But it was like, is this being true to my future self? And so this is the thing that's always kind of, I guess I'll unpack something psychologically here. I've always found that because I didn't know my dad. I always found that I was trying to please a father figure in my life. That's why I was always an overachiever. Every single job that I had, you'll find some superior will be like, that is the best employee that I've ever had, because I would bust my ass. I would, I would go a hundred and ten percent. I would put the extra mile in like the effort that nobody else would. And then I found that to be a little unhealthy as life, as I got older and everything. And I was like, I need to really try to find a way to figure this thing out. And I did, I was like, oh shit, it's me. Not me now, but me 15 or 40 or 50 years from now. The person I'm trying to impress now is the person I want to become. And so I have to look at the things that I'm doing now. Am I being true to my future self? And so that person who's laying on that deathbed 80 years old or six years old, because I lost a leg, did a diabetes or whatever. Am I being true to that person by spending X amount of time on Snapchat or whatever it is, right? And again, it's not saying that I can't do it. It's just, but am I, am I, am I finding myself doom scrolling in a way where like, oh shit, 62 hours of my week was on this. Did I really need to be on that? Could I put 15 more hours to learn in the piano, whatever. Again, not passing judgment, not saying to abstain completely, but you have to objectively assess the situation. And what are the things that you care about? And then hold them up. It's going to be uncomfortable, right? It really is. Like, it's almost like a junkie, right? Like, you're going to find ways to talk yourself and saying, well, you know, it's not that big of a deal or whatever. It's like, but again, the person I'm trying to please is that is a future self-mind. It is horrifically profound. Unless it's one subscribe, then you can just watch as many reels or podcasts. No, hey, let me say this about you guys. So, there's a chapter dedicated on community. It's crazy. Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, to the community. No, community. And the fact that you guys, you guys had like an in-person, like, event, like, and you did a tour. That's so awesome to get so many people together in, in like, an actual lived experience and not some just bullshit digital, you know, cash grab online or something, right? Well, it is the hardest thing because this is one thing. It is, I'm very big on. You want to build a community aspect. You have to do that. It can be uncomfortable. It can suck, but you have to do that in order to give back to them and then to yourself because you are making a stronger connection with them. If we can be on camera every day, we can talk to millions of people every fucking day. That is not as important as connecting where it's like butts and seats. We're especially doing good stuff with it, like the fitness challenge, for example, like so many people, and we're really proud of you, like genuinely, like we check the subreddit and everything like that, seeing how many people that like actually turn their life around, like losing, you know, 50, 60, 70 pounds. Oh, yeah. Of course, it's just completely doing a 180 and I'm sure like everybody out there that did it, they feel better, they are living better. Like it's, we just had Ethan on, too. Yeah, Ethan been art. Like a really, really good example, not taking credit for what he did, but like, it's all. That's all. That's all. You have no idea how much Eli bullied Ethan. I've seen the text. It's actually disgusting. Yeah, yeah, it's, it's, he like threatened him with a gun. I don't know what the medical term is, but I think it's close to lacerations. Yeah, there was, there was severe penalties. But it is so rare to have that. You can attest to that. It is like that is, that's what makes the difference. It is a typical online content creator, too. Let's perform. Let's actually interact with them. And it separates you so much. And then it motivates the individual out there. They're like, Holy shit. Okay. I'm showing up to this. I'm interacting with the guys or I'm interacting with other individuals in the same space, motivation. And then you have the weight loss programs, everything else on top of that. And that program, like you say weight loss program, like we're not selling anything. We're not doing anything. We're giving money away for it. Yeah, we were giving money away for it. We lost money assholes. Yeah, it's like, it's a thing where it's like not even just like something that's a financial incentive for us. It's just like something that's like, how can we continue to make this community more and more tight-knit? Yeah. That's right. And do something positive with the influence that we've somehow somehow got. I don't know. Also, can I talk about how much I don't like Richard? Please go on. Oh, thank God we're here. This is, we're going to put this at the front of the podcast, but we're talking the roast of Richard Ryan. All right. This motherfucker. All right. One of the kindest fucking most intelligent human beings I know in my life, he invites me up to his wedding. I'll tell you the story. He has these beautiful cowboy hats. He gives everyone cowboy hats. That's not, as a matter of fact, this motherfucker has a beautiful Beautiful dinner. It's wonderful. Great. He plays a song. Oh, yeah. Wait, what? He plays a song, his first dance song. It was the one I've been planning for months, for my wedding. He plays it though. Shake the frost. Bies act right. Bies act right. Great minds think alike. What are you talking about? This mother, I'm just telling you guys, he's not a good person. Yeah, Richard. Richard actually bought it in your text messages. Yeah, we heard. Play the beginning of this podcast with AI, and then Richard being, I created the AI. Yeah. Just stealing Cody's idea to ruin that song. Richard bought the rights that song just to make sure that you can't play it at your wedding. That's how it happened. If you guys have taken anything away from this podcast, that Richard is a fantastic person, you should probably read his book. Genuinely one of the most, like I'm sorry, I'm gonna suck your life here, but genuinely one of the most intelligent humans I've ever met and I, from the bottom of my heart, I always enjoy having conversations with you. I appreciate it. Very fun. Loves blackface. Well, he's not Harley. That's a bad idea. (laughing) So, wait, so where do you guys sell your merch through? Bunker. Yeah? Okay, 'cause we were talking about this earlier, maybe 'cause I actually don't sell those limited edition hard copies anymore, but maybe we could do, we'll figure it out. Like, maybe I'll give a thousand copies away with people about 50 bucks worth. There's merch on for every book you get. You get a photo of his penis. Yeah, it's in there. He's in there. It's very small. It's a very small, horrible person. Yeah. Very small. Small what penis? Yes, small polaroid. That's you. That's just like this one. So, where can they find your book? Anywhere books are sold for the most part. I mean, you got digital copies. Yeah, if I can go there, ask them for it. Be like, hey, where's that? Where's that, man? Causes? Anywhere that doesn't sell it, cause a scene. Go to Barnes & L.A., where the fuck's the book? Yeah. Where's the one with you? The Samurai. Where are you? No, the like, like, striker local book seller. Yeah. Yeah. And Richard Ryan. There's a, I read the audio book. Yeah. There's a Kindle version. Is it out now? I read it. I read it. No, actually, so it's funny. I've debated on doing this. I debated on doing this because I was going to start making some videos on my personal channels like 20 years old. I was like, fuck it. I'm just going to read a chapter, a live stream, me reading a chapter. You pull every night. You should do it in the Hugh Hefner robe next to a fire. Yeah. Just a fireplace reading. Like, kid, you know, I would literally, that my fireplace would do the little f***ing deer over it. Yeah. Dude. I'd watch live stream that. And then I'm, I'm making a, like, a three hour kind of Netflix style movie of it. You're all gay. I hate you. That's chapter three. It's all AI. It's all AI. That would be the mother fuck if you wrote this using ChanGPT or something. Oh. Trust me. You read any of it. You're like, nope. Definitely not. I just say you're really right that you could talk a dance to. Is there a chapter? Oh, perhaps an epic throw motion explosion videos from here, really with a YouTube channel called the Frua Mag. A Ferrari to CCP. You know, I flip it right. Flip the chapter where you stole my f***ing first dance song. I hate to don't talk for it. I don't want to say it's a common song, but, like, that's such a recognizable song. I thought you were going to say simple man at first, like, because like, that one, that one is so different. I was like, oh s***. Like, mote. I don't think most people would have heard that one. Simple man by the internet. No, no, no, no, no. No, okay. Yeah, yeah. I'll show it to you. Yeah. This is like Cody. It's a comic during the wedding. I never get to f***. Yeah, it's awesome. Richard, where do the people find you? I don't know. I don't know. I mean, you go to the warriorsgarden.com, and that'll, like, direct you to wherever you want to go and find the books. I mean, I'm on social media and stuff, but I'll also say this bit when you sent us out. Also, thank you, by the way. Yeah, you sent us out. Oh, my God. I loved your f***ing pack. The little packages that you sent out, all of us that had the book. I thought it was a nice little touch that was also, like, 10 little packets of seeds. Yeah. They came with it. It was like very literal. And I just got to a place where-- I wanted you to get out and f***. Play it something. I have a garden. Hell yes. Now that I'm just like, oh, f*** yeah. This is going to be my new project as soon as, like, the spring rolls back. I really enjoy doing stuff like that. If I do another book that might get me deleted, I've got an idea of the way that I would do the kit and everything would be really cool. Really cool. He only sent me cotton seeds. I don't know what that means. Well, literally my tech weight real quick, my text to you. I was like, well, now I have to do a story on this, but just because of the packaging. And you're like, dude, epic, glad you dick it, dick it, dick it. I got any dick head. Yeah. Dude, I am so big on packaging. That packaging is so nice. Because it is something so simple. You, JackR, which I'm assuming you learned that from Jack, because Jack does a fantastic job with packaging. You mashed that. I was like, oh, f***ing okay. Well, for sure. I got to do a f*** story on this. Yeah. I said, well, yeah. Well, not to get in a pissing contest or whatever, but like, I actually, I made like a hand-carved box for him. Yeah. I was like, dude, I really appreciate you like kind of giving me this opportunity and everything. Because like, you know, when you're known for something or like, you know, I've done the whatever, like the new stuff, with the rate of red or the firearm stuff on YouTube and you get like that social capital, that clout and people know you for that. People always want to put you in that box. And I really put a lot of time and effort into that book and everything. And the fact that he, like, showed up to our conversation, he, like, you know, he's a really f***ing busy dude. But the fact that he would go through so thoughtfully and give me the opportunity to chat with people about that and everything, I was like, dude, I just thank you for like not just seeing me as the gun guy on YouTube or, you know, the other guy who did this or the tech guy or whatever the f***ing box that you like, you like, you saw me for the work that I put into that and I appreciate that. So he's like kind of an inspiration. For sure. Is that why you're like starting to dress and look like him? Yeah. Yeah. You're wedding up too. No. Okay. Yeah. No, that's funny. F*** you Jack. That's hilarious. That's hilarious. No, I actually reached out to him before I started writing and I was like, amen, like just any kind of pointers or anything like that because there's so many different paths to go down. Like I, like, there's so many things that I want to cover in this. I need help with, like, researchers and stuff like that. And I don't know, like, do you need ghost writers? Do you need publishers or whatever he's like, just do it yourself, man, like, just like, do the work and get through it. It's going to suck and everything. But like, like, don't, don't rely on, you know, someone else to do that for you or anything. Don't worry about a publishing deal or anything like that right now. Just do the work. So you need final words to the people out there. No. Look. Again, when you see, you see people talking about things around like the attention economy and digital addiction, it's very easy to assume that people are going to want you to abstain and like, you know, delete your accounts and no way shape or form is that it. Just, I really, what I want people to take away from it is life is very short. The time that we have with the people that we care about is very limited. You're doing yourself a disservice. If you don't at least assess your relationship with your digital experience versus the lived one that you're wanting and, uh, and establish some boundaries around it. Yeah. So like, you don't need to be a lotite. You just, I mean, you can use two dollar words around me. All you want. What? To get brainwashed. To get brainwashed. To get brainwashed. To get brainwashed. Yeah. I was the first time ever in your book. (upbeat music) ♪ You won't love one day ♪ ♪ You won't love one day ♪ ♪ You won't love one day ♪ ♪ Mama ♪