This is the Guardian.
Today, our young people loanier than ever.
From globalization to innovation, sustainability to market volatility,
there's always more than one side to a story.
Explore different perspectives on today's most important business and economic issues
with the Flipside podcast from Barkley's Investment Bank.
Here are two research analysts in a lively debate and get insights from every angle to further
inform your view. Listen to the Flipside on your favorite platform.
Something curious is happening on social media.
As a person with no friends, here are five things that are socially acceptable to do.
Welcome to the Saturday night of a single introvert in her 30s,
who also lives alone. I don't have any friends.
People are going online to brag about having no friends.
And I'm at a place where I'm very comfortable admitting that.
But these aren't side videos. They're not tearful confessions.
And I have absolutely no girlfriends.
I'm talking about like none.
None, okay?
Pretty mundane, but oddly compelling.
And suddenly, loneliness is being rebranded on the internet as an aspirational lifestyle choice.
So for now, I appreciate embrace and romanticize my life alone.
I've built myself the perfect sanctuary to do it.
A woman making herself pasta in an immaculate,
rage, minimalist apartment.
I usually make something really easy for dinner.
And for someone taking themselves out for solo dinner,
content creators, filming themselves, spending the Saturday night alone,
over and over, set to a kind of dull, ambient music.
Tonight, just like most Saturday nights,
I have no plans.
So I'm a crack open a beer and drink away my sorrows.
I'm just kidding.
I'm actually not lonely.
I love living alone.
I do want to start kidding.
And millions of people are watching.
Thousands are commenting to say that this is their life.
They feel seen.
Thanks so much for sharing.
But how good is it for us?
And what happened to the ordinary,
slightly awkward, inconvenient ways that we used to become friends?
From the Guardian,
a Nashianic bar.
Today in focus,
why loneliness influences are going viral online.
Feeling lonely is a completely normal part of life.
It is a healthy, normal thing to experience.
But how we move forward with that loneliness
is very, very important.
I encourage you to do things on your own.
No one is judging you.
No one is watching you.
It is brave to do things on your own.
Hi, Tess.
Thanks so much for joining us on today in focus.
Could you start with introducing yourself?
I am Tesla Bandar.
I'm 22 years old.
And I was born in the UK and grew up in New Zealand.
I was homeschooled by my mum.
I was homeschooled with my brother.
And I have always performed.
I've always loved the arts, theatre and everything like that.
And I recently moved to London on my own,
away from everything that I know,
with no friends, no family, no plan.
I wanted to be closer to opportunities
in the acting industry.
My parents left about a week after they helped me move.
So I was just there on my own.
And I was like, "What's going on here?"
And so you set up this Instagram account in April.
When you were first post was about, as you say,
moving from your parents home,
moving down a loan to London.
And then there's some wholesome content
about reading a loan in the park,
going on a solo coffee date with yourself, and so on.
Everything feels okay.
But I know that everything has also changed in a minute.
That's how I have been feeling since I've moved here.
When emotions are so. What did your social interactions look like in London at that point?
I mean, did you find it difficult to talk to anyone?
I did, yeah. I really just. I didn't know anyone.
I didn't know a soul.
And I got a job.
And that was really the only place that I could talk to people.
And even then, a lot of people in that workspace
already had friendships and had already been in London
for some time.
And I felt so new.
I felt so out of place.
And I found it really hard to connect with people.
And yeah, the workspace was really the only place I was seeing people.
And is loneliness something you've experienced
often before feelings of loneliness growing up?
Yes, in my teenage years.
I was in a relationship, but I never really had those friendships,
those female friendships.
And I think when COVID hit,
that isolation period was the first time I really
realized that I had such a lack of friendships
because there was no one to really text.
There was none of that.
I really just felt like I had nobody in that time.
I guess, you know, those kind of friendships,
you know, particularly when you're young,
they're so valorized in our contemporary culture.
You know, I guess social media feeds
and the films you see, the shows you watch,
did you learn to enjoy your own company in any case?
I really didn't in COVID.
I was, I think I was 16 when that happened.
And I just didn't have a good relationship with myself.
And I would constantly try to distract myself
by watching TV shows and watching films.
And I just couldn't, I just didn't know how to cope with that
feeling of like, oh, they have that and I don't.
And that means that I'm doing something wrong.
And you can go down a spiral.
[MUSIC]
Well, I guess it took a real act of bravery,
I mean, to move to a city on the other side of the world.
And I wonder whether you had a plan or a strategy to,
you know, like the advice that people often gave us,
like, why don't you join a club or talk to the shopkeeper?
I mean, did any of that sort of resonate with you?
And how does that sort of land when someone says that to you?
Well, I think the move to London really forced me to have to go and do that.
And the first video I ever made was me talking about
going out for a cocktail on my own.
And I had a phone call with my mother an hour before I recorded that.
And she said, just go out and sit in a bar and talk to the barman.
Just talk to somebody.
What was that like?
Oh, it was terrifying.
It was absolutely terrifying.
We're hence why I've recorded it because I had no one to talk to.
And so I just got out my camera and spoke to the camera because I was just like,
I need somebody to talk to.
I'm doing it because what else am I going to do just sit in my room and wait for my life to begin?
This is my work, so you actually have to go out and make the effort and try new things.
And that feels really hard.
But you know what, when I went, I brought my book, I talked to the waiter and it was fine.
But just that and the going out part and leaving your front door.
Getting over the hurdle.
Yes, that's the hardest part.
That is the hardest part after that.
People are really nice.
And I think we forget that.
People are nice, you know.
What was the motivation to share it?
I was laying in my bed and I watched the video back.
And I, honestly, I thought I was going to get bullied for it.
I thought people were going to really be mean because it was so,
I was such a taboo topic.
And I woke up and I just the amount of messages I received and comments
from people sharing their own story and their own situation.
At the time that you began posting an April,
there was this sort of boom in some ways.
It was really viral for people to be posting about Solitude.
And wondered, was that any of that an encouragement for you
and did that content particularly resonate with you?
I had no idea that that was happening.
But there are some creators that I follow for their honesty.
That's what gave me a lot of motivation was the people that have helped me
through being vulnerable and honest pushed me to do it.
[Music]
Jessica Murray, you're the Guardian's Social Affairs Correspondent.
And you recently wrote a piece about why young people today have fewer friends.
And your reporting was based on new research from the Institute for Public Policy Research,
which found that the number of young people in England with no close friends
has risen fivefold since 2014, standing at one in 20 now.
And a growing number of people saying that they're not happy with the friends that they do have.
How do you understand what's going on here and what did you find out by digging into the story?
Yeah, I mean, it sounds really shocking, doesn't it?
You think of young people being the ones who have the most friends.
And to think that actually we're heading in a direction where young people
just have an increasingly smaller amount of friends is it sounds really worrying.
There's a lot of different theories about why it's happening.
Things like social media, economic factors, mental health factors.
there's a lot of potential factors that are causing this, but we don't have
any kind of concrete evidence as to exactly why it's happening. And also it's part of
a kind of long-term trend happening slowly over the course of a decade potentially accelerated
by COVID-19 and the pandemic. Well you also wrote about a contemporary trend which has really
taken off in recent months and that is the loneliness influencer. When did you first come across one?
I was just scrolling on my Instagram feed one day and I remember seeing a video which was
something along the lines of, you know, a day in the life of a 21-year-old woman with no friends.
But I remember thinking it was quite unusual to see someone sort of very openly saying as someone
with no friends and really making that the focus of the video. There's certain search terms that
you can look for, things like loneliness influencer or solo maxing or no friends aesthetic. There's all
these kind of hashtags that are proliferated around this and there's literally hundreds and hundreds
of videos now. I mean they're very big in America but there's a growing number in the UK as well.
Can you understand the appeal of these videos to the audience?
Yeah well I think there's kind of two elements to it. I think there is a sort of sense that they're
romanticising or creating a certain kind of aesthetic around this of making people want this
really peaceful, really calm life and making people feel like you don't need any friends, you can
live a kind of full and whole life without that. But I think some people might criticize that and
say that it's romanticising something that's not the reality. But I think other people would argue
that it's normalising something that is becoming increasingly common for the younger generation.
Jessica what about the Ikea aspect of this? This does become a business model and that's
monetised for lots of the successful ones. My lighting kind of looks like a perfect mix between
an office building and an operating room. And either those are my vibes so I bought some lamps.
I'm using these linkine smart light stick balls as it's literally a fireplace in my lamp.
The youth 50 in visual lighting. What does that do to shape the stuff they're making to drive
engagement? Yeah I think there's a slight inherent hypocrisy at the heart of this in the sense that
these are people saying I'm really happy in my life without any friends and yet they're posting
online to their thousands of followers, they're seeking social connection but in a different way.
So are they really saying that that life without friends is fulfilling? If they're filling that void
with their followers instead it kind of doesn't quite make sense. Only downside is you do have to clean
up after yourself and do the dishes but at least I'm only cleaning up after myself and not somebody's
son. There is questions to be asked about about what they're doing. Are they monetising a lifestyle
which actually is a bit more bleak than that they portray? And Jessica, you cover social affairs
across the country. What do you think this trend tells us about the possibilities of finding connection
in offline life? From the experts that I spoke to they feel that one of the big factors driving
this is the fact that there are so few spaces for people to meet and interact anymore. I mean
obviously the big one is workplaces so so many of us are now working from home either part time
or full time so teenagers and young adults are kind of entering a workplace very very different from
previous workplaces and often aren't making the social connections there that they would have in
the past but you know even if you're looking at teenagers there's a lot fewer youth clubs for them
to go and meet people just any just lots of social spaces of all being kind of stripped away
and a lot of the experts I spoke to said that that's kind of undermining the ability of young people
to just build those of basic social skills of of almost kind of like small talk of like bumping
into people meeting people saying hello having a quick chat that doesn't happen as much anymore
kind of makes it harder to build really strong relationships and friendships so yeah I think that
is a really big part of it. Test out a lot of your content is about learning to embrace
enjoying your own company take yourself to some dinners to dates to holidays even but is there
a slight risk you think that it could also encourage other people who are consuming the content to
think that maybe I don't need to make the effort to try and go out and the messy reality of
the world or forgetting perhaps that the cost of community is being inconvenience right and so
is there a worry that it glamorises and romanticises something that is actually a genuine problem for
people and their mental health. I would just encourage balance but what I'm trying to do is shine a
light on on such a dark corner of the room that has hasn't been explored and I think that
if you can find a balance with being in your own company and enjoying your own company
and then also connecting with community and connecting with family and friendships then you'll
be set. Do you still feel lonely these days? Absolutely and I don't think that's something that
ever goes away. I really don't. I think that you can be in a group of people and still feel lonely.
I think that's when I feel the loneliest. It's not when I'm not around people. It's when I feel
like I need others validation. I feel like I need other people to fill a hole in myself and I think
that that can affect friendships when you are seeking other people's validation. Did you when
you posted or do you now want to make friends and make social connections? The second part of that
is and if so, given that while the positive response you've had, lots of offers for, you know,
let's go for a walk, let's go for a coffee. Hey, hit me up. I'm in the same situation. How have you
dealt with those and are you interested in perhaps making those more human connections offline?
I think that's the beautiful thing about what has happened as the amount of connection
that has formed from it. And there are definitely people that have reached out that I have been
in contact with. I know that there's this thing around, oh well, if you're making content about
loneliness and enjoying your own company, then what's going to happen when you make friends? I think
the thing that has made people feel so seen and connected is not so much the topic of loneliness.
I think it's just the honesty around the topic. I don't want to just be alone forever and I don't
just want to not have any friends. I want to grow as a person but I want to share the honest
truth of that as I go through it. Coming up, the UK's loneliness expert on how to make social
connection.
There's a lot people don't tell you about owning a home and for most of us, the questions pile
up a lot quicker than the answers. The costs you don't see coming, the decisions you don't feel
ready to make. It all leaves you wondering, do you own your home or does it own you?
I'm Angie Hicks, co-founder of Angie and in my new podcast Own It, I'm talking to the experts
for real talk and real tips to understand what home ownership really takes. Tune in wherever you
get your podcasts. This message comes from Jackson. Taxes aren't something you can only think
about once a year. With investments, planning for tax days year round. Fortunately, Jackson offers
tax-efficient products. Visit Jackson.com for more information on how our products can make your
tax bill a little bit less painful. Jackson is short for Jackson Financial Incorporated,
Jackson National Life Insurance Company, Lansing, Michigan, and Jackson National Life Insurance
Company of New York. Purchase New York. Pamela Quilter, you're the UK's leading scientific
expert on child and adolescent loneliness. You're based at the University of Manchester and
you work with the UK government's tackling loneliness team, which isn't something I even
realized existed. And just in scientific terms at least, how is loneliness defined?
Loneliness is a subjective experience. It's to do with our thoughts and it's when our social
relationships don't match what we actually want. So it might be that we want to be with people more.
Might be that we want to have a close other. So we want more romantic relationship or a close
of friendship. And when we don't have those things, we experience negative emotions. So anger,
sadness, frustration. Pamela, the World Health Organization confirmed that we are living
in an epidemic of loneliness, which they declared in 2023. It's been described as a critical
global public health concern linked to 100 deaths an hour with young people and old people reporting
the highest rates of social isolation. How do we get here? We have seen increases in some parts
of the world in loneliness. In other parts of the world, we haven't seen that same increase.
But what I think is really important is to not think of loneliness as pathological. Most people
come out of loneliness. There's a lovely way of describing it. It's about loneliness as being
like hunger. So when you are hungry, you know you've got to eat. When you experience loneliness,
you know you've got to reconnect with your social world in whatever way you meet. The issue
becomes when people get stuck. And that tends to be in our statistics in the UK, it tends to be
about 10% of people who are persistently lonely. They're reporting loneliness over time.
Pamela, given your work, I'm sure you're aware of this wave of so-called loneliness influences
online. You know, mostly women, mostly young, posting content, either about having
having no friends and owning that and publicizing that or preferring solitude to company which
are two different things to be fair. What do you make of this trend and why it's become
so popular now? In some instances it's kind of almost on the
Hermit type scale, you know, spending all of their time by themselves. What I quite like
about watching some of these videos is the fact that they make it easier for other people
to hear that their own story is actually maybe quite normal. You know, spending time by
themselves, liking being by themselves is okay. I wish they talked more about variability
and how for some of us, that works. For some other people, that will work because they
get their energy from others. You know, they need to be with other people. So I wish there
was more discussion around that. I wonder about this because there's a balance isn't
there. I mean, a lot of them will say that they're, yeah, they're trying to make other people
feel less lonely and that sharing is desigmatising. And on the one hand, I mean, I'm at a stage
of life where I love spending time on my own. Extravert introvert. There's so much chaos
in my life like, oh my god, give me a restaurant and a dinner by myself with a book, you know,
a dream. But I've built a per store of friendships and social connections that I can dip in and
now sort of have had experiences as a younger person that are very different to ones I'm having
now. And I wonder about the danger of very young people who may be very comfortable having
a few close friends and posting about their solitude, influencing other younger people who
actually are really lonely and actually do want friends and then perhaps think that maybe
they don't have to make the effort, maybe they don't have to make social connection because
all the research shows that is one of the keys to longevity in terms of health and happiness
is the human connections that we make. And being lonely is very bad for us. So does that
part of the influencing not worry you? No, that really worries me because you only get
a snapshot of somebody's experience. Like you said, you're able to spend time on your
own because you know, you've got friends that you're able to engage with other points in
your day and night. That isn't what you see on these, on these videos. You'd get the impression
that they spent their whole life on their own. And I think that is, that does become problematic.
I think as well for me, it's that the terms are used interchangeably on the videos, you
know, they move from talking about social isolation, to social disconnection, to solitude,
to loneliness, and they're different things. And so if somebody is chronically lonely, if
this is being presented as a solution, then I think actually that that is really problematic.
Well, talk to me about that then a bit from at least from the scientific public health
perspective, what impact does loneliness have on us as humans? As humans, we know that
it impacts our health. We know that is to do with our cortisol. So basically what it means
is that we have this fight and flight response and we always feel like we have to respond.
The fact that our cortisol responds to feelings of not fitting in means that actually, yeah,
this is a big deal. It has an impact on our heart, on our cardiovascular system. It also
means we don't sleep very well because we're always on higher alert. It takes quite a
long time for that to have an impact on our bodies. So we don't see those physical health
impacts amongst younger people who report loneliness. We see them in our older populations.
But amongst our younger populations, we definitely do see impacts on mental health. So we
know it has an impact on depression. We know it increases anxiety. For those who already
have depression or anxiety, we see massive changes. You know, we see big increases in those
things, wants somebody as experiencing loneliness. Social relationships really matter to us. I
think the loneliness experience when it becomes persistent is the one really we need to be
most worried about. But look at this in the trend that we're seeing online. It's actually
being promoted as a lifestyle aesthetic. And a lot of the content seems to be gearing
up to create an almost frictionless life experience where self-care is prioritised above all.
What does your research show about the balance between creating boundaries on your time and
energy and having real world in person interactions? Social relationships are really messy. They
are really hard, but they're worth that effort. They are worth the effort because the moments
you have with other people can be absolutely wonderful. And can also tell you something
about yourself. So I suppose for me, I see social connection as self-care. You know,
you are with other people. You learn about yourself. You develop as yourself by being with
other people. But there is something really special about being part of a group or having
somebody really trust you. There's something special about that.
Big question. How can people feel less lonely in a practical day-to-day sense?
I think in a practical day-to-day sense, if we accept that loneliness happens to all of
us, I think the biggest thing for me is to have weak ties. And that means the bumping
into people. They're just feeling part of something. That really matters. And I know sometimes
it's really hard to do that. It's really, really difficult to do that. But it's about
getting out there and actually engaging with individuals. And I think if we can overcome
anxiety to do that, then actually that will make us feel less lonely. But of course,
that's easy to say. But how do you start a conversation with anybody?
Yeah, I think lots of people would say that with social anxiety, who do find it hard,
who haven't had that practice of those small everyday interactions. How do they? And
particularly when you know you can seemingly have a lot of chat online.
I would still encourage people to get out there. I really would. So a strategy that I
know a lot of people reporting loneliness use is they join a club, but it's about a club
where they know almost what that conversation is going to be about. So a swimming club.
You know they're going to talk about how quickly can you do a lens. For me, I meet my dog
walking buddies, you know, people just around my estate. I know what the conversation is going
to be about. It's going to be about my dogs. So I can practice what I'm going to say. So
in those moments when I'm particularly shy, quite anxious about the day ahead, I know
how to engage. I know what conversation that conversation is going to look like. I suppose
what I'm saying to your listeners is I know how hard it is, but it is about overcoming
that, trying it, practising. Most people won't respond how you expect them to. I think
lots of us have that fear that people will ridicule us if we make a social mistake.
They won't. How do you convince people it's worth the risk? Like, why does it matter?
Well, it matters for your health. We know that from research, but actually it's also
really nice just to be with people. Just to see somebody smile and we say something
to them. Actually, see that somebody appreciates who we are, somebody likes us. All of those
things are worth it. They really are worth it. Pamela, thank you so much for your time.
Thank you very much. That was Pamela Qualter, Test Lavender, and the Guardians, Social Affairs
Correspondent Jessica Murray, thanks to all of them. You can read all of Jess's writing
on
[email protected] and find tests on Instagram. And that's it for today. This
episode was presented by me, machinekbar, that's produced by Ruth Abrahams, Sound Design
is by Brian McNamara, and the executive producer is Homer Haley Lee. And we'll be back this
day with a few more questions.
I'm Angie Hicks, co-founder of Angie. And in my new podcast, Own It, I'm talking to the
experts for real talk and real tips to understand what home ownership really takes.
Soon in, wherever you get your podcasts.
Here we go, switch today at shipstation.com, code, audio, this message comes from Jackson.
Jackson is short for Jackson Financial Incorporated, Jackson National Life Insurance Company
Lansing, Michigan, and Jackson National Life Insurance Company of New York, purchase
New York.