Inside the Mind of Jeremy Miner: Exclusive Interview by Shawn Pollard | Ep 376
62m 22s
In this podcast interview, sales trainer Jeremy Minor discusses key principles of sales success and his personal journey. He asserts that a salesperson's income hinges on skill level, with communication being the top skill to master. Minor explains his distinctive "brand box," including preferences for brightening watches and Range Rovers, which align with his tendency to avoid trends and seek comfort. His shift from a lucrative sales career—where he ranked among the top earners globally—to training was driven by a belief in nurturing innate talents, informed by his neuropsychology background. He categorizes salespeople into four groups: wingers, dabblers, know-it-alls, and those committed to mastery, advocating for ongoing skill development. Minor emphasizes the impact of his training through client success stories, such as elevating earners from $40,000 to $500,000 annually, and shares examples of high-value sales from stage events. He values authentic testimonials over self-promotion, focusing on tangible results rather than validation.
I always talk about the four types of sales people there, those who are what we call Jeremy Minor here, here in the Minor Jeremy Minor, who are the sales trainer being talked about last week I witnessed you on stage 90 minutes, 1.3 contracted, 1.1 cash collected that day How did you learn how to do that? What's number one thing that determines your income as a rep? Your skill level. If I can take a sales person that was making 40 grand, 60 grand, 80 grand a year and get them to 250 or 304 or 500, I know that I'm doing my job. What's number one thing that determines how successful, how big your company's going to be human beings are afraid of the fear of change and they have to pay you money to see what's on the other side of that change, that's what selling is. Your communications goes is literally the number one thing you have to master. That's what I would say, like you can steal my content. Yeah, but. Alright, welcome to the next level podcast with Jeremy Minor, I'm your host for this podcast, my name is Sean Pollard and we're going to switch some things up today. A lot of you have been asking to know a little bit more about the mind of Jeremy Minor, so today I will be interviewing none other than Jeremy Minor, welcome to your show. Hey, welcome, thanks for having me on my show. I love that man. I love that man. Hey, thanks for your leadership here. You're the president of the entire company of Goatbrop operations and I love just hearing everybody, like all of our team and employees, like the respect that they have for you. Oh, thank you. So well done, my friend. Well done, my friend. It's changed and changed. It's changed in all our lives. It has. I'm on my seventh month, that seventh level and it has been a journey. Yeah, it has been flight to a remarkable change, but enough about that, this is about you. Oh, it's your team. And I have questions that I got from your people that you train and I want to start with something that, you know, that my question's first because I'm running the show. Oh boy, which you got for me on the hot seat. Your unique style is called the brand box. Brand box. Yeah, all great companies and ambassadors have brand boxes. You only wear brightening. You only wear boss collar t-shirts of seventh level. You only wear Prada. You have the hairstyle that's very unique. We're out of this style. Everybody makes front of my hair, you know, the two parts, you know. They do. I used to have one part, so I think I parted it just on this side right here and the lady that does my hair, she's like probably about a two years ago, she's like, hey, I got this idea. She's like, what if we did two parts? And I'm like, what do you mean by two parts? And she showed me some picture of somebody had two parts. I'm like, let's try it out. And now I'm like, I actually like the two parts. But I love it because sometimes when I do a real or something, like, there'll be a few comments and they're like, I hate this guy's hair or whatever. And then like people will start like commenting on and stuff and then the real goes even more viral. But I'm always wondering like, what's going on in that other human's dreams, that emotionally what's going on for them to take the time to put down somebody else's hair to go, no, like what's going on emotionally with them that would cause them to even want to do that? Yeah. That's the psychologist brain of mine. I'm always wondering like, what's going on in their life? Your pulling out their heartstrings. Something's going on. Brand box. If you think of a Harley truck, you think of a black truck, you know, Harley has a truck. They have four definitely 50 black orange. I know that. That's iconic. And Victoria's Secret. Yeah. That's the brand box. Yeah. Okay. You have a very unique brand box. Yeah. You know, you only wear a product. You can buy any one you want. You only wear a bright one. Yeah. Why is that? And you only drive a land Rover. I, uh, I like, uh, I've always, I don't know, I, for some reason like, well, actually this is going to be interesting. So in the summers when I was in high school, I played American Legion baseball for a team out of Springfield, Missouri. That's where I grew up close. Springfield, Missouri is called Bolliver with the B. And so my baseball hats in the springfields, I always had a big B on them. So I've always liked the, the, the letter B. Yeah. I know that sounds kind of weird. But when I, uh, when I got into sales after a few years and, and started making some, some decent coin, uh, I stuck with the B word, you know, the, the bright lanes. And I just liked the bright lanes. Now I've had, uh, a few clients actually buy, uh, Rolex for me. I think I showed you those two. Beautiful. Yeah. So I do wear those here and there. I respect for those clients because I think those are awesome. I'm not really a Rolex guy. I think that most of my friends have Rolexes. You have Rolex. Um, but I'm just, I'm just a, I'm just a brightening guy. I'm just a brand guy. Do you think it's to be different and not follow a trend of what you think the masses are doing? To me, I'm always doing something different. Yeah. I don't know why. I just, I don't know if I was born that way or something. I just started doing, but I'm always like, if everybody's going this way, I'm like, well, why are they going that way? Now, maybe there's a reason that you should go that way, but I'm always like the, the, the can share your mind when I'm like, well, why would I do that? Or why do I have to do that? Like, what if I did this? Yeah. So I'm always thinking differently. So brought in watches, uh, vehicles I drive, I've driven a Range Rover since probably 2006. I get a new one every two years. I'm a big Range Rover fan, but I also drive Mercedes, you know, I'm a big Mercedes person. And you know, yeah, all that. You had the G wagon and the, uh, the S580, um, looking at, you know, I've never really been a sports car guy. It doesn't fit you knowing you know, I don't see you buying a Lamborghini. I mean, I've got a lot of friends and I have a lot of Lamborghini. You know, and one of our count executives here, Chris has a nice Lambo. Yeah. And I think that fits their personalities. Uh, to me, they just look like alien ships. I was like, what are my friends? I'm like, did the alien ship. Yeah. But, you know, here in Scottsdale, there's a lot of people have the lambo's, but I'm more like, I'm more like seeking comfort when I drive and like luxury that type of thing. So I like Mercedes S580. I like the BMW 750 series fully loaded and big brain drover. Obviously guy. I do like the bitlies. I'm looking maybe getting that. That's interesting. I'll figure out a bit late, but as far as the sports car guy, just, you know, they're just uncomfortable. Damn it. But they look good, but they're just uncomfortable. Absolutely. If you guys want more information about brand box, comment brand box and I'll tell you the breakdown of what I have for Germany is brand box and let's set some apart. You don't talk about real estate. You don't talk about investing. You are known as the sales trainer. The up and coming, the 23rd century, you are the sales trainer being talked about. Your name is starting to be talked amongst some of the biggest with Tony Robbins and Dean Graziozies and, you know, partnership deals with, you know, certain people, maybe in the HGTV. You have a lot of things moving on. What drove you to become a sales trainer and not just a, in making three or four million dollars a year as a independent contract? It's a lot less stress I would imagine. Why take all this on? Well, a couple of reasons. So, I'm a big believer that God gives everybody these seeds of talent. Okay. So, everybody has a seed of talent and some people, very few, like the one percent, they'll take that seed and they'll plant it and they'll grow it and they'll nourish it and they make something of it. Most people don't take like a little seed of talent that God has given them and do anything with it. They don't grow it. They don't nurture it. They don't do it with all these skill sets and successful mindset and like everything you need to know to become successful without you do anything, without learning and expanded. But it gives you little seeds. Most people because they have that fear, the fear of change or the fear of, you know, what other people will think about them, don't do anything with that. Okay. So, early on when I was in college, I went to school for the Hebrew Science Study of Neurocycology which is a study of how the brain works in conjunction with the human beings nervous system. So when I got into sales that started my senior year in college, door to door, when I would knock on doors and people were like not interested or you know, we don't need it or are you selling something or whatever. Most sales people would look at that person, they'd get off that door and they would come you know, in at night or in the next morning with the manager and be like, oh, this neighborhood's really bad. Like the people are all broke, like they're all mean to me. But when somebody did that to me in the beginning, I was thinking, oh, what did I do? To trigger that reaction in that person's mind. So I'm thinking about sales much, much differently because of my background in neuropsychology, that makes sense because I'm like, oh, okay, I've got to learn body language. I've got to learn how to use my tone to get them to let their guard down. I've got to learn, you know, looping and these type of things just kind of came as we went. But my mindset was like, I'm not doing this to them. I'm doing this for them, right? Because if I can't get them to let their guard down, I can't help them. I can't help them solve problems and get them where they want to be. So in the beginning, my mindset was much, much differently than like a regular salesperson. And that's why, you know, I was so successful as a salesperson, you know, making close to it. The height of my career close to $3 million a year in straight commissions, like no salary, just straight commissions as a W2 or a 1099 salesperson. That's trachable. You can see that on power. You're in a power ranking out of 180 million salespeople, correct? Yeah, you can search it online. There's like a ranking. You have to send in your W2s or 1099 to prove it. So they have to be like from your company, actually call the company and say, hey, is this person? Did they do this? Oh, so yeah, I sent that in. I was ranked before I retired. I was ranked 40, I said 44th or 45th in the world out of 108 million salespeople selling anything in the industry worldwide. Yeah. So not too many people know that. For my industry. Yeah, because we don't. I'm not going to get on there on the internet and like advertise that for a couple of reasons. The first reason is it's not compliant. So you can't get on there and be like, hey, I made all this money blah, blah, blah, because with the FTC, even if you prove it, like I could show them W2s and we actually didn't have in like probably three years ago before we were as big as we are, we would put in the ads. Like they would show my actual W2s for like 12 years before I retired, right? And it showed it right there. But then we got big and had legal counsel and compliance officer like, whoa, whoa, whoa, you can't even show that because people can interpret that as like, well, if I take this training, I'm going to make $3 million. I can be like, you know, I can be that. So you have to be very, you have to be compliant like as big as we are now. So that's the first reason. And the second reason is I'm not, I'm not trying to prove anything to anybody. I don't need anybody's validation, if that makes sense. Like, I'm comfortable with who I am. But I know what we have here. I know the results clients get. I mean, we have been under 32,000 testimonials now. Very fine. And they're not like, oh, Jeremy's hair looks cool or I like Jeremy's watch or, oh, I like the training. These are like results based testimonies that we can find because they go and post it in one of our Facebook group sales revolution or, you know, there's probably other ones where we don't even see. Right. You've created many millionaires. We have. You know, and a lot of millionaires as far as sales people, but a lot of multiple six figure earners of sales people. You know, if I can take a sales person that was making 40 grand a year or 60 grand a year, 80 grand a year and get them to 200 or 250 or 300 or 400 or 500, like, I know that I'm doing my job. You know, and I know that if I can take even like any type of company, let's say it's a small company that's just starting out scaling. If I can get them up to, you know, seven figures and eight figures or, you know, we can take like, let's say one of our new clients, we have NBC, you know, this, the news network station, we're training their golf channel sales people because they have to sell media advertising. If we can like even get them a 25% increase in sales, which to me really sucks only getting 21% increase in sales, then look at the billions of dollars and more revenue they bring every year, like Exxon mobile, you know, client or, you know, all these big companies that we train. So to me, I measure, I measure the impact that we have as a company, not necessarily just on revenue or profit. I look at it as like, how many testimonies do we have? So like I look at testimonies every day as they come in because that Facebook group says we're illusion we probably get about anywhere on the low end of 30 to 50 new testimonies daily than people post and we don't even ask people to post. We should probably should ask. We should probably have like a thing that like post your wins, but we don't even do that. These are just people posting what the training is actually done for the long before you. And that's why I did. That's why that's why, you know, I retired in what was it 2018, had about an 18 year sales career and I had invested in real estate. I didn't really need to work. And a year later, I'm just like people always told me, you know, when I was in sales and I was a VP of sales for a couple of companies as well. They always told me like, Hey, you should start your own sales training coming one day. Like they'd always say like, you're going to be the next Brian Tracy and I'm like, no, no, no, no, no, no, no. Like if I ever start a sales training company, I'm not going to be Brian Tracy. I'm going to be Jeremy Minor. Jeremy. Like I'm just, I am who I am. I don't need to be in the best. And I do I respect like a guy with Brian Tracy, of course. That's no disrespect to him, but I'm just who I am. And that's what drives me is just the results we get for clients. And that's why I get up every day and do this type of stuff. I know that's kind of a long answer, but it's powerful. That's a big hero. Yeah. Yesterday or last week, I witnessed you on stage for 90 minutes. Yeah. And you sold 1.3 million dollars and set 1.1. 1.1. And it's 1.1 cash collection. Cash collection. Like 1.4 1.5 contract. Contract. You did that in 90 minutes. A small audience. And yeah, that's so that's 90 minutes 1.3 contract. And 1.1 cash collected that day to 220 people in 90 minutes, selling from stage. Yeah. What, how did you start, where did you learn how to do that? The first time I saw you do it, I was impressed. Working for you the second time. Yeah. I had never seen it. I mean, you were so much crisp or more crisp and more sharper. Yeah. Sharp with a delivery. Yeah. Like, how did you start learning how to sell from stage like that? I think speaking from stage, it's a lot different than, you know, training a sales person has no one to one or if they're in B2B or B2G's like selling one to five or one to 10 or whatever, because when you're communicating with an audience, you know, you've got this audience out there and they're in the seats and like, hey, is this guy legit? Can he really train me to sell more? Like there's all these things going on in their mind. I call these, you know, frames or belief systems that they have. So with an audience, this is something I've, I'm still learning myself. I'm still mastering. I've come in final. Final. Final. Final means. Final means. I have not mastered this yet. We had out of those, I think there's like 210 or 12 people in the audience. Half of those were non clients. Like first time I've ever never even heard of me. Yeah. Well, maybe heard of me, maybe fall, never purchased any. You close them up 52%. Yeah. Which is good. The event before we did 71%, but those were like all clients who had already purchased something. They already knew it worked. They were getting results, but they wanted to even more results, more mastery. And the thing you got to take into consideration to most of them were paid for by their owners. Yeah. They came out of pocket for the first time. Yeah. And some of those we had B2B deals that we don't have in count in there that we don't count in the front cash collection. So there's probably a couple hundred of them were in B2B deals that we did. But there was about 170 people that could actually bought the mastery program that we were offering there. And like I said, the reason why we offered the mastery program at that event is because you know, I always talk about the four types of sales people. Those, they're those who are what we call wingers. They just wing everything, right? They say something different to every different prospect all the time. And when they don't they don't know what works, they don't know what doesn't work. They're up and down. And when they don't sell a lot, who do they blame? The leads. They're broke. They're poor. They got a broke mindset. And those salespeople eventually get fired. Then you have salespeople, the second group, which we call dabblers, right? Dabblers, they buy a few books on sales every year. They go to maybe an event. Maybe they follow me on Instagram or YouTube to get some free basic content. And they believe the lie that if they just stay in long enough, if they get enough reps, that eventually they'll learn from their mistakes and eventually through trial and error, they'll get there. That strategy takes years if not decades because you don't know what you don't know. They really know what your mistakes are, how you're going to fix them. And those type of salespeople are where most salespeople are. And that's why they're average, right? And if they ever get halfway decent after years of that, it's because they played the numbers game. They worked 12, 14 hours a day and they eventually burned out. Yeah. Those are the dabblers, right? So usually about half of the people in the audience are going to be a dabbler, right? They're kind of average, kind of dabbling in the craft, right? And then you have those who, what we call, what we call salespeople, the know-it-allers, right? They initially invested in sales training. They put some good money into thousands of dollars. They got good. Maybe they're making six figures or multiple six figures a year. Maybe they even got to three, four hundred thousand plus a year. Then they get a big head. Big ego think they know everything there is to know about sales and persuasion. That was maybe before I met you. They stop investing in their skill level. Then their income gets capped. Because as you know, training is not something you did in the past, training is something you do. Think about your favorite athlete, like Steph Curry, basketball. Did he just train, like, did you shoot free throws like six years ago? He doesn't need to do it anymore. No, he's practicing every day. He's improving every day because if he didn't, he would go backwards. And then you have the group that we call those who are committed to mastery. And these are the people who are continually investing in their skill set. They know that they need to put a major funding in it because what's number one thing that determines your income as a rep, your skill level? That's number one thing that determines how successful and how big your company is going to be skill level of you and your sales people. And so they invest in sales training all the time. They don't learn from their mistakes. They learn from other people's mistakes. So they don't make the same mistakes themselves. That speed to success. That's why the learning curve is 100x faster. And those sales people that's your top 1% or higher. So everybody in this room, in that room as well, they obviously want to commit to mastery because they want to get in the top 1%. And that's what we offer our mastery program at that event. It's a high level training program that's industry specific that I am training in small groups. So there's like limited, I think we only let like 70 people in that program a month. That's it. Because it's very, it's more hands-on than in essence with myself and our sales trainers. But it's industry specific where we teach them how to tie and be cute and what they sell. And so they all want it. So I have to be able, there's two types of people in the audience. You have the group that feel like I call that the superior complex. They feel like they know everything there is to know like the know it all. That's about 20% of your audience, anything. They know everything there's to know. And they're just there for a few tips. But they think they can do it on their own without you. So yeah, we're like a book like a dab. Like you're going to master anything by reading the books. Books are always started. It's an overview of training. Like imagine a neurosurgeon mastering brain surgery for meeting 50 books. Yeah, unlikely. You know, mastering it then book because you can't retain a book. It's worth. There's no tonality. Okay. I said your brain retains things. So about 20% of your audience is going to have a superior complex. So they think they don't need you. There's there for a few tips. So how do I help them overcome that belief system or way of thinking because obviously if that was true, they wouldn't be where they're at. They'd be about six levels higher. Right? So we know that's not true. Then you have the other 80% usually of an audience and they're more of the, what's the word of their inferior complex. They believe in the training. They know it works. They see tens of thousands of testimonies. But they don't believe in themselves that they could do it. Somehow they're different. Like, oh, well, that guy, you know, the reason why he can sell that much is because his hair's blonde and my hair's black or their special work. Or, oh, this only works for guys. It won't work for women, even though we have thousands of women testimonies or, you know, like, oh, well, well, they're six foot three and, you know, I'm five, 10. So it only works for people that are tall. Like just whatever excuse they want to make them their mind. They're good. They make up excuses in our mind of why we can't have something we want. So they make up these excuses of why they can't do something because it makes them feel better about why they don't have what they want. So I have to help those people, the inferior complex people overcome that limiting belief that holds them back from having what they want. So it's a balancing act of, you know, me being able to defrain them out of their current belief systems that have kept them where they're at. Yeah. So it's a great way to frame them into new belief systems of where they can actually be once they acquire and master the skills. And that's what I do on stage. And that's something that, you know, my conversions, supposedly, are very high, but I feel like I'm still like on a scale of one to 10. I still feel like I'm like a three and mastering that. That's power. And so, you know, in the next 40 years, that's something I plan on mastering. I watch you stay in the frame until you see the audience all switch. And you don't move forward. It's so powerful to watch the art of it. Because I'm watching, you know, I'm watching the room and I'm looking around. I'm like, they don't get it. They don't get it. They don't get it. And you're standing in that same frame. And then you realize they all got it. And then you move to that next to reframe. I can read their body. It's powerful. I can read their face. I'm just like, you know, watching this stuff. Yeah. He's ready. They're all bought in. Now, Jeremy, go. So it's pretty cool to witness. It's interesting because, you know, they don't have some people like, oh, well, you know, your presentation, it just takes too long. Like, you know, an hour or 15 minutes, you know, you've got to get it done in 45 minutes. But what they're not seeing is that I have to help these people. Like, look, here's what I always say. Is selling something you do to people or selling something you do for people. For it's for people. Absolutely. Absolutely. Because if you're, if I'm not doing this to help the audience, they can't overcome their limiting beliefs. They're fear of change. Yeah. So they stay in the status quo and nothing will ever change for them. So I'm doing this for them. Okay. I'm not doing it to them. If I can't do this for them, they're going to stay in their negative belief systems or limiting beliefs and they can't get what they want. They're just afraid of that change, right? Humvees are afraid of the fear of change and that to pay you money to see what's on the other side of that change. That's what selling is. So how do I help them overcome that fear of change? That's what I'm doing. And until I see that in their physiology, their body language, their facial expressions, and I don't go there. Yeah. But typically when you're on stage, within that few days, you're seeding a lot of those things to help them overcome it. And I start to see people start to already, by the time I even get into it, they're already there. Yeah. Probably 25%, 30%. But I've got to help the other people overcome that. And when I start seeing that, that's when I invite them to commit to mastery. Absolutely. Absolutely. Because it affects their family. It does. That affects your family financially because you're doubly in it. So that means you're going to make far less sales than you could because you haven't committed to mastery. And it means your family, unfortunately, that they pay for that themselves. If you're a winger, your family pays for your lack of skill sets because you don't make many sales, you don't make that much money for them. If you're a know-it-all or unfortunately, your family still pays for that. You're doing good, but your family still pays for that because you could be a legend if you committed to mastery. Because if you really think about everybody in life, who's your favorite athlete? Michael Jordan. Michael Jordan. How do you respect the word? Winger, Dabler, know-it-all or committed to mastery. Yeah, committed to mastery. Who's your favorite thought leader, business leader, CEO or anybody? CEO Jack Walsh. Jack Walsh. Okay, Jack Walsh. A committed to mastery. Yeah. Favorite attorneys. Favorite politicians. Favorite doctors. Favorite military people. I mean, I could go on and on and on. Were they wingers, dablers, know-it-all or committed to mastery? We all know they're committed to mastery. There's a reason why they're at the top. Everybody wants to be there, but they're like, "Well, why am I not there?" Well, it's because you're still dabbling by buying a few books a year. Yeah. Like, you're dabbling in it. Describing that is. You're not committed to mastery. And that's why you're not where you want to be. So I have to help them start to realize that themselves. Self-actualization of that. That's powerful. It's just like power. It's like power. We're going to switch it up. You hired me to bring culture. Yeah. That's the only thing you told me. I hired your daughters. Yes. And I gave them a massive role with no experience. You did. A couple of people said I was crazy. Yeah. I had this vision for them. What's life-life with your girls here now? It's great. You know, Quinn's son too, by the way. Yeah, my son. And Quinn's here. Quinn's here for three years now. She's one of the top people in our customer support, non-boarding division. And then you hired my son now, who's just starting our STT. STR team is graduate early from high school. And he's doing well-learning. And then Cammy and Shelby had no experience in social media, content direction. And they're coming in here with me with ideas I've never even thought about. Right. They're looking at TikToks like, "Dad, you have to amount of this, this, this, this." Here's this doctor in Miami. He's got seven million followers because they're doing like static this. And I'm like, "I don't even know what you guys are talking about." But like, that's freaking amazing. And like, you guys are so good at this. Yeah. And it's just because of their age. You know, Cammy graduated from Arizona State. She's 24. Shelby's now 20 years old. And they're just, they're bought in. Like, it's comes in the DNA because I, it does. Me and my ex, we taught them like, like me and my ex are very competitive in different ways. But my kids are very competitive, as you can see. They don't let you know it. But deep inside, they'll show it to you. They don't like talk. They don't brag about it. They're just like their father. They're just like, they just do it and they show you. Right? And so now I see them coming here early, leaving late. They're texting me at 9 o'clock and I get, "Dad, when you do this tomorrow?" Like, and I'm just like, "Wow, these girls are like, bought in." Like, they see the vision. So, it's a, for me, it's a dream come true that my kids work here. And I know your son, one of your sons is working here as well. Our tall family has been here, what, two, three months? He's already like, first full month. First full month, he moved. He was here a week and then went back to California and then moved out here. You've been here a month. And he's crushing it as an SDR. He only knows, so think about it. He has my mindset of perseverance. Yeah. He's never been in sales training. He's only training in EPQ. Yeah. It's over. Yeah. Yeah. Sometimes we have to teach those people that have been sales 10, 20, 30 years. It's hard to unwire them. The way they're thinking about something. It's the way they're taught. Yeah. We got to get their guard down, where they, they become open to like, "Hey, maybe I haven't mastered this." Like, there's a lot more to this ball game. Right? Yeah. There's much higher levels you can go with the right skill sets. So we're building culture. Well, we're building our in-house team bigger than ever. We have a beautiful home that we're renting right now for people to come to live in. I'm excited about that. We're excited about that. We have this big mansion to dab our virtual, you know, sometimes we hire SDRs or since we ball over the world. Yeah. For even executives. And, you know, we want to obviously get them here to get trained. And most of them want to stay here in the offices. And, you know, some of these guys and gals are a little bit younger and SFESTA is a little bit, you know, pricier to live in for a 21-year-old or 23-year-old. So we wanted to have a big mansion where we could fit, you know, 14 to 18- A while. Guys in there and we've got to make sure that there's no parting going on or anything. We've got some chaperones in there. And, you know, tennis courts, pick-about courts, you know, just a bunch of cool pool in the backyard and stuff. It's going to be fun for them. We have a lot of moving parts in the company right now, a lot of just switches, changing, platform design. Yeah. What's the biggest thing that you're looking forward to in the next six months with seventh level? And then go into why you named your company seventh level if you would. Man, there's so many good things that I'm looking forward to in the next six months. I wish we could talk about some of the business. I guess we can in like probably six months. Yeah. You know, I mean, I'll share a little bit of a thing that will be launched within six months. You know, a lot of companies have come to us and they're like, hey, like we want we want Jeremy in like AI version. Yeah. How do we get Jeremy, minor in AI version? Because, you know, I can't just, you know, we have our virtual training programs that, you know, our core course is like 51 hours. Obviously, for people to go through clients and then they get the group coaching with their trainers and myself virtually as well. And here and there, I'll do some workshops in person and I do a couple of keynote trainings a month. But, you know, I'm not going to travel every other day to a different state and city to do keynotes and workshops and you can't retain that information. No, that's exposure. It's exposure. Like a five hour workshop, like your salespeople are going to, they literally are going to retain less than 3% of that within 30 days. So they're going to give you a little for a month and they're going to go back to old habits. Yeah. To change habits, it has to be daily training, 15, 20 minutes a day, this is what they have virtual training platform and other coaching. And so since we train every industry, you know, we're like, how do we duplicate Jeremy where there's like 10 billion Jeremy's? You know, so we can do this in every country, every language, all that stuff. And yeah, so we were approached by a few companies for AI that has already been built out. One of those is Paul Allen, the founder of Ancestry.com. He's such a cool guy. Yeah. This billionaire guy just hangs out like, he's just a normal dude. Yeah. You know, just like you're just collecting and really cares. Yeah, you really want to talk to him. You don't, you would never think he's a billionaire. That was the same thing about Tarik and Heather too. They were too. They were so cool. I love the plot. Yeah, they were right. Yeah, Terry, you know, him and I text back and forth and we were like, hey, you know, I'll be at the card and she'll be like, hey, what do you think about this card? I said, oh, do you should get that car? I had that car like three years ago. And I asked him about advice about him and his ex-wife and how they co-parent, you know, because I have an ex and we co-parent. So I'm asking advice on that and we're training, you know, secrets there and we're talking about Heather at dinner, you know, those are night with her and Tarik and, you know, I face time, my girls because my younger girls are like fan girls of Heather. Oh, they love you. She's the reality star she's on. Yeah. Tarik show with him and then she has her selling sunset, that big real estate show. Just launch, Jamaica blind. Yeah, yeah. Four years she took to develop this crazy product from scratch. Not just white label, some crap. What I was so impressed by those two is how humble they were. There's a lot of people in the restaurant that came up to them when it pictures and they would shake their hands, they would talk to them. They weren't like, oh, no pictures like or just take a picture like fine, get out of here. Like, I see a lot of people like that when they become famous, they change. They're very welcome. And that's one thing I was like, I'm never going to be like those people. Like, I'm just a normal human like anybody else. Yeah. You know what I'm saying? And so I really like that. And Paul, like, he's like this billionaire, the guy that like literally, when you talk to him, it feels like you're just talking to your friend or your uncle or something like that. And with his vision of AI and how to change humanity, they have these different divisions for charities and different things for auditions and also for sales. And so there's going to be an AI version of Jeremy that comes out that basically trains AI, how to read, not just the tonality of the sales person. So cool. But the tonality of the prospect they're talking to in real time, tell the sales person, what their tone is actually saying to them. Remember I always talked about you have to listen to what they mean, not just what they say. And so listen to what the prospect means, not just what they say. Those are two very different things. And you understand what they mean by their tonality. So for giving example, so for prospects says like if I say, do you feel like this could be the answer for you? And they're like, yeah, yeah, I think it could. Yeah, I was going to come right behind and say that's an uncertain tone. And so I'm me they're going to flip them like, hold on, you seem a bit uncertain. I actually, what's going on? Well, I'm just see, but besides the tonality, because you know, like gone will do that now to say like, oh, you need to have better tone or you need to ask better questions or you need to, you need to find out more of their problems, but it doesn't show you how because they don't, they don't have like training that shows you actually how like specific. So basically, it'll show you like, okay, at the end of the call, like here's the reason why you lost the sale because at the two minute mark, you said this with this tone. And did you see their reaction in their body language? If it was virtual or tonality, did you hear how their voice changed? Next time you're going to ask the question this way, you're going to reframe it to this way. I'm actually going to AI Jeremy will come up like you have to, you're going to ask the question word for it this way. And did you listen to my tone? And I'm role playing with them with AI. And there's an ask Jeremy feature like chat GTP. We're then going like, I sell, you know, IT solutions to trucking companies. What would Jeremy say in the first 20 seconds that would trigger curiosity to get the prospect of that they're going down and then Jeremy will pop up in video and basically train them what to actually do for all industries. And we have like, I don't know, 40 some thousand hours of training. You know, ready? So we keep pumping that thing full. And that thing will be launched in here with before six months. So we're really excited. You know, that's going to take our company to, you know, heights that maybe we never imagine. And it's something the market is that they want. And I think some of them don't even know they need it. But it's like Steve Jobs said like, you don't sell to the needs of people because most people don't even know what they need. I mean, did anybody know they needed the iPhone before it came out? No, nobody even knew what that was. But when the iPhone came out, now they're like, prep, I need that. And so this is going to be a big play. Not really even just for us, but for our clients. It's going to be pretty cool. I'm really excited. Yeah. Congratulations on the moment. I'm really excited in your pocket at all times. I have, I'm going to use it to reframe my wife and children and arguments. I love that. It's super powerful. It's going to be a absolutely dynamite relationship tool. It is. Fells in relation. Yeah. And that's what it's being built for for sales, relationships, persuasion, influence. If you're a teacher that wants to, you know, convince your kids to do their homework, it's going to show you how to do that. If you're an entrepreneur trying to get your people to catch your vision of what you're going to take to the company, it's going to try to do that. If you're a politician that wants to get more people to vote for you, it's going to show you how to do that. So it's really, it's sales, persuasion, influence, and communication. I love that. Yeah. How much so do we have? Two more questions? I think we'll have 15 minutes. Okay. Great. This is very important to me, because this is why I buy into you. Yeah. Your movement's real to me. The words changing the way sales has perceived in the world that is so real to me, I can speak it with confidence and certainty. And I know how to attack that mission. Why? To me, it goes back to the seeds that God has given you. Like at the end of the day, we all have to look God in the face and give an accounting of our lives. I know that to be true. And at the end of the day, I have to stand before God. And he's going to say, what did you do with the seed that I gave you? And I have to stand and look into his eyes and give an accounting of what did I do with it? Like I nourished it. I grew it. You know, I helped millions of people. And to me, like, I've done so many, I make so many mistakes in my life. I've done so many wrong things that I'm hoping that that will overlap all the things I don't do right. You know, because none of us are perfect. But me in particular, like I do things wrong all the time. Like, why do I do that? Why did I say that? You know, I'm always trying to learn from those things to get better. And to me, I have to look him in his eye and give an accounting. And I definitely don't want to shy away and look down like I'm ashamed, but I didn't do anything with it. And so that drives me every day. It drives me. It drives me. It drives me. It drives me, man. It's a powerful moment. It's really, really. It's really, really. It saves, like, sales and persuasion influence. Your communications goes, is literally the number one thing you have to master. Yeah. Okay. So, the conversation started from before this world began. I was talking to, you know, I was on a podcast here with Cap. It was a Capchap. Capchap, the preacher. Yeah. That's a preacher too. Oh, wow. Oh, wow. Yeah, amazing. Amazing. And we were talking about it. Great, great, amazing podcast. Great guy. And I was talking about, well, you know, going to the book of Revelations, you know, The War in Heaven. What was the war fought with? Hmm. I don't think many people think about that. Was it fought with like Bullets? Was it fought with guns? Were they sword fighting with shields or arrows? Like, they said there was a war in Heaven. No, it wasn't fought with tanks, bullets, guns, swords. It was a war of words. It was a war of persuasion. It was a war of influence. And Satan took a third of the host of Heaven and convinced them, persuaded them to follow him, to follow his plan of regards. That's persuasion. That's influence. And so it started before this world was even made. And so, you know, every war that started, why was it started? Because a lack of communication, a lack of understanding. I know. The war with Russia and Ukraine, they both feel the right. And they both, they both, I don't know much about it, but they both probably have reasons why they're justified to do what they do. But because they couldn't communicate that to each other, they probably actually want the same thing. Yeah. Because they couldn't communicate that to each other. That's why war was started. And that's why hundreds of thousands of people have died. And they need this war. So, you know, along with Paul, I believe in, like, changing the way we communicate as a society because you change the world. When you change your communication, you change the world, you change everything around you, one person at a time, one company at a time. So to me, like, I look at a lot of companies, mission statements, and you can see how in authentic things, corporate stuff, like when we say changing the way sales is perceived in society, one person, one human, one sales person, one company at a time, that's what we actually are doing. Yeah. And that's what we mean. And, you know, whether, whether I'm here on the earth long enough to see through that, doesn't really matter. You know, if I'm here another 30 or 40 years or whatever, it's going to be so spread out in the world that somebody else will pick up that ball. At least I was able to have a part of it. Absolutely. Very powerful. I was around here in the office and online and all over the team and all over the country with our staff. And I said, we're seventh level on earth. We're seventh level on earth. That's what we're achieving. Seventh level on earth. Yeah. What does seventh level mean? And why did you name your company seventh level? Yeah, I go out people asking me this now. So seventh level, my major in college behavioral science, my minor was New Testament Christianity, which people are like, what? That's weird. I just love history. Yes. In that, in my minor, we would study different world religions, especially like New Testament Christianity, like what the earliest Christians believed from like 33 AD to, let's say, about close to 480, the early church fathers. A lot of it is a lot different than what Christians believe in today. Absolutely. Absolutely. Obviously a lot of Jesus the Christ, the Atonement for Sanzalat, stuff, there's a lot of other beliefs that I think Christians would be quite shocked. Or just factual with the early Christians believe. But in any major world religion, so I'm talking about ancient Christianity, early Islam, Hinduism, Buddhism, even religions all the way back to Mesopotamia that we can track, there was a one core belief. And that belief was that there was multiple levels of the afterlife. Yes. So not just one heaven, one hell. That's the way a lot of people view it now. But, angiomy, that's not how they view it. And I'm not making this up, it's just facts. So the ancient Christians, you know, other religions, they believe there's actually seven levels of heaven. Okay. And at the seventh level, seven means perfection, okay, in ancient times. So at the seventh level, this word God dwell because He was perfected. He's God. He cannot sin. He's perfect. He's immortal. He's not going to die. And so that's where I got the seventh level. It was from the highest level of heaven perfection. It's powerful. People are like, what does that mean? Like, you know, like a level like they, you know, but that's where seven level comes from. So I love it. It means a lot because now if we try to achieve that on earth, it's living on heaven on earth. Yeah. So I tell everybody that's where we're here. And right now, right now, if I can get to level four or level five before I leave this earth, then I will be definitely feel like I'm going somewhere. I feel like I'm at level two right now. Level two? Maybe that would tune a half. Okay. I think in 20 years, maybe we'll get to level three. But when I leave this world, if I can get to level four, level five, then I'll feel like I'm actually on the right path. That's very well said. So let's open that up. Then what would you rank yourself? One to ten ten being the best. What skill set or do you possess right now? If you were to rank your own ability as like a say a true potential to my true potential, I would say three. Three to ten. Yeah. What happens when you're in nine? I don't think anybody in this life will be tonight. No. No. Why not? Because you're human, you're imperfect. You're not. Like that's almost like perfection. Okay. And we're human beings. And God didn't make us to be perfect because if we are perfect, we would never learn. So that's why we go through trials and tribulations. And that's why we go through those things so we can learn from it. And it's all how you react to those things when it happens separates your part. And it's going to go through disease. Everybody's going to have family members that pass away. This just like what you're on. Look like you're on. Everybody is going to go through maybe your kids not being exactly like you want them to be. Everybody is going to go through hardships and trials. And I believe that God put you through those to test you because it can either. But it's all how you react to those things when they happen. You know, I was at Tony Robbins date with Destiny back in December. And he said something that I'm like, that is so true. And he said, life doesn't happen to you. Life happens for you. Yes. And he was like, if my life as a child had not been like it was with my problems with my dad and I said, I wouldn't be here on stage. I wouldn't be Tony Robbins. I wouldn't have filled the need to go out and feed billions of children that need it because if I hadn't been hungry as a child, if I hadn't been in poverty, if I had not felt the hunger for not having food because my family was so poor, I would never feel the need to go out and feed all these families who don't have food now. So life happened for him. And so it's how you view it. You know, and look at like Oprah, you know, here this lady, she's a billionaire like so motivating. And you know, I don't know all the facts, but I think when she's 13 or 14, she was right. She grew up in the South. There was a lot of racism at that. And you're not blocking yourself in those years? Yeah, and those years, she was rate. She could have said like, and she would be completely justified to say like, hey, you know, I'm never going to be able to do anything like my circumstances are bad. She could do the victim stuff and she would be justified. But she chose like, hey, this didn't happen to me. It happened for me and had those things not happen to her. It was it'd be unlikely that she would be Oprah today. Of course. She was. So I do believe life happens for you. Yes. And it's how you react to those things because bad things always happen to us. But it's how you react to those things that separate you from other people. And sometimes it's hard when you go through things like you had this book. Come in. It's hard to focus. You're always like this. I'm like, bro, you got to go to the doctor. You go to the capric. Like, I'm worried about you. And maybe your eyes are messed up sometimes with allergies and stuff. But I guarantee you, once that pain ends, you're going to feel like three levels higher up. I'm going through something for some reason. Yeah, I believe it. And I believe when you start to go through something really hard and there's something really big waiting you on the other side. If you react the right way to it, I really do. And so, you know, I'm like, shit, what's about to happen to me? I think there's something big around the corner. It's like something really bad going to me. It's coming big times. Next week, something's coming down the pipe. But that's, you know, that, and, you know, I don't go to church every week. I should. I should, you know, I don't go to church much. I believe in walking with God. I do. My walk is my walk. I'm not going to church for that. I enjoy church sometimes. But yeah, yeah. You know, my wife said something. And this is why I enjoyed my walk with God. My wife said something about my beginning months here. That was very unhappy. Yeah. It was very hard what I came into and how to fix. I remember we had the, we had the, we had the old management team, like, trying to get rid of you, you know, because I, I brought you in. It's like my right hand man, because I was like, who can I trust in my company? We've gotten so big that nobody knows me, you know, there's things going on behind my back. Like, who can I trust? And that's why I reached out to you, because I've met you at an event, you know, another event. And I was like, this guy can trust. And I've heard other people say, this guy, this guy you can trust. Like he's actually, like, he's really good at it. And you trust this guy. Like he's the real deal. And I'm like, I need to bring him, like, his my chief of staff, the most, to find out for me. Like, who in my own company really has my own back out of all these executives and different things. And that first like three months when they were here, they were like trying to get rid of you. They knew his wife. My wife said, you're not leaving this man. You are here to protect him. I believe in his heart. And how I love to be my wife has never been wrong, man. She's very pure. And, you know, we've been together for 28 years and she says you're not leaving. I'm like, do you know what I'm going to go through? She goes, go kick their ass. I'm like, okay. Okay, man. She was on permission granted at first. Like, so yeah, three or four months, that was, that was pretty rough, dude. And, you know, and the thing is like, we just had to put on our game face. Yeah. We got hundreds of thousands of clients. We had to put on our game face and show up every day and train him and, and we did, you know, and we did. Nobody knew really what was going on in the background. And sometimes I'll, you know, get on like Facebook or something. I don't do it very much anymore, but sometimes I get on Facebook and I'll see somebody tag me or something that like, oh, yeah, seventh level. Like, they've had all these executives leave and like, something's going on over there. Like, they're falling apart. I'm sitting here like, we're having our best revenue and profit months of all time. All time. And thousands of more clients every single month. And yes, we got rid of some executives that weren't here for the right reasons. That weren't, they didn't want to be part of the vision that had their own agendas. And, you know, we're like saying things behind my back and I'm sitting here like, I have made you guys wealthy. I have helped you like, well, you're saying things behind my back. Like, I'm just here to train salespeople and companies. And yeah, we got rid of them. Ever since then, the culture has changed where everybody's actually really, really happy. They want to be here. They're happy. And, you know, but we always kept our game face on with their clients. You know, we would never say anything to our clients because we want them to focus on their own goals and where they want to go. Yeah. I have a saying where I like being non-smart people. I'm competitive. You're competitive. I'm certain that's where the competitive edge comes from. I love you because to certain people, you act like you're not very smart. But you do it strategically. You play chess because then they let their guard down. Yeah. Don't say that because they don't think you're the-- Cut the set of the plot. Yeah, they don't think you're smart. But you're the smartest person in the room because now they open up and tell you things that maybe they wouldn't have told you if they thought you were really at the highest level. I appreciate that. Much higher. I do. It talks about the competitive edge. You're a super competitive. Ultimate competitor, I call you. You don't talk crap. You don't brag. You're not boastriff. You are a competitor from baseball days in college to pickleball today. I know, right? Goal. You see this 40-year old, some darts. What is that? What is that twitching? I know it is for me. It's a chip on my shoulder, man. Yeah. It's a chip on my shoulder. Everybody has chips on their shoulders. It's just whether or not you activate them or not. And so the chip drives you. Tom Brady had a chip, right? So it gets quarterback. He starts a senior year in Michigan. Nobody really thinks he's going to be that great. Maybe he's a director, maybe he doesn't. Probably if he gets drivers going to get cut. He gets drafted like one of the last picks, last rounds. Probably going to get cut. It must be because he's a good guy. All the men have been story. And then like, within like a year, he's like in the pro bowl. And then he becomes the all-time best. But it's because that chip drove him to become all-time best. So he studied game film over and over and over. He just, he knew more than what the defense knew. He knew the defensive coverage is better than the defensive coverage is guarded. Guard him knew their own coverage is. And that's what's committed to mastery. So to me, you know, as a kid, pro round 11 or 12, my stepdad became disabled. We were like a middle class family. He was like a lineman that worked for the power companies. And it became disabled. We got looped. This couldn't climb poles anymore. And literally had to get on disability. And we went like to like lower class like poverty, like we're on food stamps. Like within like 90 days. My parents had maybe three months to save me. But 90 days were on food stamps. He can't work. And you know, disability, he's getting like 10% of what he made is a job. And so my mom, who had 400 brothers, had to go back to work. And my brothers were like, yeah, you know, they're like eight, you know, they're, I mean, she's some of them are like two years old then. She had to go back to where it was at waitress while she was going to college to get her degree to become a teacher. And I remember like this one is it's always things, this one thing that happens in your childhood. And I remember I had those on the year before. But then this summer, I had like the cheap wall markets like Voigt. You remember Voigt? I do. And I remember I felt so embarrassed. Nobody said anything. But I felt so embarrassed going to practice. And we had no money. And I had to, I think I started working on 13 hours. And I was like, I'm going to do a lot of work. I was like, I'm going to do a lot of work. I'm going to do a lot of work. I think I started working on 13 every Saturday. I had to get a job to pay for even cleats or anything. And so I was like, I'm so embarrassed. And I was like, you know, I'm never going to feel like this again. And I didn't know anything about being wealthy or poor then. But I just knew that there was this feeling of like, I didn't have what everybody else had. And for some reason that like, for the first like 15, 20 years of my life, till I got to probably probably 30, 32, that's what drove me was a fear of loss. So I started becoming really successful in sales, even in my 20s where I was making over a million dollars a year in commissions. But once I hit 30 and I went to something called landmark forum where I kind of discovered like, I'm being driven by a fear of loss to succeed. And then it flipped it where I'm now being driven by impact and I'm being driven by helping others. And that took my income from over around a million dollars to $1.2 million a year in commissions up to like two and a half to three million dollars a year in commissions just as a sales person. Because I flipped that what's driving me if that makes sense. Yeah, that was the chip on my shoulders. Yes. And so every time anybody says something negative about me that somebody brings about me or let's say we have a salesperson that leaves here and starts their own sales training company after a year of being salesperson. And they start like trying to bag me and I'm like, look at the results we got you. I'm just it just drives me further. So like anytime somebody says anything about me, I'll probably never say anything about it. I don't, but I internalize it and I'm like, okay, I'll just go ahead and do it. I'll show them. Yeah, but that's I love it. So we don't get a lot of haters because I'm probably not controversial. Yeah, I'm pretty cool. But when we do get a hater, it just makes me want to perform even better. And I believe in the concept, I don't know who said I think it was a maybe Steve Martin, but become so great that they can't ignore you. Yes. And that's that's what I try to do. Yeah, so great that they just can't ignore you exactly. The only hate I've seen from people in competition with you are ones that bag your training that have learned from you. And they use that as a steering point to elevate what they do. Yeah. But I know two of them specifically that I have, I went and found all of their testimonials about how great they were. They owe you the world and all of a sudden a year later, they're in business for themselves. And they say that your shit doesn't work. I know. And they just do business. There's one sister and you're the set it on a podcast. Why not? Because it's inner circle program is not that great. Yeah. And so I know the podcast tells you that you poured all the podcast toast and he had me on the podcast. And I had the team go look for their testimonials. 13 were they were clients. Big test line of us. Yeah. Like three years before in our inner circle master program. There was like 13 or 14 like big testimonials. And I had been semi like five or six. Like, oh, Jeremy miners, any big difference. It's like the best program. And my income was five grand a month and now I'm making like 80 grand a month in commissions and like all like. Just bragging up any BQ in the program and then like two years later. Starts on sales during companies again. If you do doesn't work, mine's better. And I'm like, what? I don't know why you wouldn't want to collaborate. Psychologically. You have to think about what's going on in that person's emotional life. Mm-hmm. That would cause them to put down someone else. That's a week. Especially somebody that really helped them get to that level. Knowing that you would collaborate with them in front of other people. Like what's going on emotionally with them? Because when somebody makes fun of you. When somebody puts you down or they bully you. You have to think like that has nothing to do with you. That has everything to do with the person saying that because something's going on emotionally in them. Mm-hmm. That's causing them to feel insecure about themselves or what they do. So they have to put other people down to make themselves feel better. That is called ranking in psychology. So that person has an extreme form of what's called ranking. Something happened in their childhood. Yeah. Which makes them feel insecure. Even though they might on video feel like I'm really like in person that come across really secure. When you put down other people, it's because you feel insecure about your own self and your own talent. So you have to put down somebody else to make yourself feel better. That's an extreme form of ranking. So something happened in that individual's childhood with their family or their parents or someone that caused them to feel insecure. Got right. That's unfortunate. Yeah. What I really like about your certainty is that you don't care if people leave us and go work for the competition. Doesn't bother you at all. You don't care if they leave us and go open up another company or sell a trained business. But do not train on any PQ and call it yours. That's your only known out. No, no. It's my method. I love it. I've developed from, you know, neuropsychology in an 18 year cistern. That's what I always say. Like you can steal my content. Yeah. But just like Tony Robbins says, you'll never be able to steal a person's wisdom and experience who lived the content in the trenches and sold with the content and psychologically understands it. That's why anybody that tries to steal my content and copy it, they'll only be maybe 10% of whatever was because they're not the one that built the content. They don't understand the psychology and the tweaks that went in it and how I used it in the trenches to make $3 million a year as a commission on the salesperson when I had a job. You know, it'd be like you're trying to steal what Tony does. You're never going to be the same because he's the one that has the wisdom and experience in the content. Like I sold for 18 years as a salesperson before I started my own company. If I had started my own sales training company after two years of selling, you wouldn't know who I am because I wouldn't have the experience of wisdom to be able to do this at a high level and train every industry from two years of selling. You can have enough wisdom and experience to do that. That's true. So many people tried to like, I want to have everything right now. Well, that's why their brand will never really get that big because they don't have enough experience. They don't have wisdom. And so when the market changes, they won't know what to do. And they will go by that. That's why I think Heather from HGTV with her new makeup line will do so well because she could have slapped her beautiful, powerful brand on a white label product and went millions. She waited four years in the belt, the chemicals, the powders and all that thing because it happened over, it'll help him over time for her. Yeah, not overnight. So I think she'll be very powerful. I look at her husband, Terrick. Yeah. He's been doing, you know, real estate for like, I don't know, 18, 20 years. That's the guy that I want to buy like real estate coaching from or whatever that's been doing it for 20 years because he knows the ins and outs. He knows good markets, bad markets. He's lived through it. Successful. And it should relevant in the eye of the public. Exactly. If you're taking coaching from somebody, did it for a couple of years, you're just, they don't have the experience. It's like a 21 year old life coach in a five foot three body guard. This is like the same thing. Who do you want? Who do you want flying your plane in really bad weather? Somebody that only has one year of flight experience or somebody who's been flying 25 to 30 years. I mean, I think we all know the answer. Absolutely. All right, Mr. Minor. Let's get out of here. Favorite book. Favorite book for sales persuasion? Any all time. Just favorite book. That's a big one. That's a hard one, man. There's so many good books out there. I think a good book for like an overview of psychology of communication is to sell as human by Daniel Pink. Okay. I think I've never met Mr. Pink, but I'm sure we'll meet each other at some event. Down there, speaking together. It's a really good book overviews for our psychology. Yeah. You know, I think I think that's a. I have so many good books to like every like 1400 something. School of that favorite movie has respect to favorite movie. I'm going to have to go with Christian Bale and the Batman movies. I love those. I just I love the mysterious individually plays. And I think he's one of the best actors also Leonardo DiCaprio's one of the best actors. I love a lot of his movies. Do you believe in the alter ego? Creating an alter ego like mom mentality and air Jordan and TV 12 to flip that switch to go into another. Another mode of people in life have. All three goes. You have that mask. Yeah, I love it. Yeah, for sure. All right. Everybody has a mask. I mean, everybody has to. Yes. It's just what you do with that mask. Yeah. What are you doing in your spare time with your kids and family like when Jeremy's not plugged in, which you always call and text me. What are you doing with your free time when you're not working? I mean, I'm kind of an easy easy dude. Like I just like kind of lounge around the house hanging out with my kids. You know, most of them are going to have my six year old now. You know, that I split custody with my ex. I just love being around my kids. Taking places. We're going to go to the rodeo this weekend. Yep. We're going to go to Europe this summer again, you know, for a couple weeks. I'm pretty I'm pretty born man. Like on a Friday night. Sometimes I look just turn on the TV and watch an ancient aliens and just not thinking about anything. Yeah. Like just getting your mind off things and watching the guy with the crazy hair on ancient aliens, you know. A lot of other. So I'm just, yeah, that's what I do. There's other things I like to go to, you know, like what much college football and NFL and. You know, those sporting activities. But I also like to go to charity events and networking events and you know, I like going to the symphony and things like that. You got class. Yeah, try to try to be, stay classy, San Diego. Absolutely. Thanks man. All right, well, let's see what we've got this. This has been around for three years, four years now. I think I think three years. You spent a lot of time with an insurance black book that is ready to launch in like two weeks. Yeah, we have a one that's industry specific for any type of insurance life insurance. Yes. Final expense, mortgage action, IULs, commercial insurance, renters. Homeowners, any type of insurance you think of it's an insurance black book of questions. Yep. I'm going to put you on the spot. Can I pre-sell it for a 40% discount? Well, sure. I guess let's do it. All right. There you go. Well, next level podcast with Jeremy Minor. It's been a pleasure, brother. And I'm just a man. Yeah. And then text us. Text us to if you want to pre-order the, if you want to get this black book of questions for any industry. If you want the insurance black book of questions or just if you have questions, just text us this number 480 637 2944. I said this number sometimes I have to memorize 40637 2944. Either myself or one of our sales trainers. There's about four or five sales trainers. Sometimes we lock ourselves in a room. Yep. We just answer questions. That's what I love about you, bro. You do take hours to take about an hour and a half a day to answer those text personally. That's really special. Yeah. I like it. Now my take is one or two days before we answer the questions just at FOIA. So anyways, Sean, thanks for having me on my own show. It's honor. Awesome. Let's do it, man. See you guys next time. Later, man. Later.
Podcast Summary
Key Points:
Jeremy Minor emphasizes that a salesperson's income is primarily determined by their skill level, and effective communication is the most critical skill to master.
He discusses his personal "brand box," including consistent style choices like brightening watches and Range Rovers, which reflect his preference for differentiation and comfort over trends.
Minor transitioned from a highly successful sales career to sales training due to a desire to help others grow their talents, leveraging his background in neuropsychology to understand client psychology.
He categorizes salespeople into four types
Minor highlights measurable impacts of his training, such as transforming low earners into high performers and securing significant sales from stage presentations, with a focus on client testimonials over self-promotion.
Summary:
In this podcast interview, sales trainer Jeremy Minor discusses key principles of sales success and his personal journey. He asserts that a salesperson's income hinges on skill level, with communication being the top skill to master. Minor explains his distinctive "brand box," including preferences for brightening watches and Range Rovers, which align with his tendency to avoid trends and seek comfort.
His shift from a lucrative sales career—where he ranked among the top earners globally—to training was driven by a belief in nurturing innate talents, informed by his neuropsychology background. He categorizes salespeople into four groups: wingers, dabblers, know-it-alls, and those committed to mastery, advocating for ongoing skill development. Minor emphasizes the impact of his training through client success stories, such as elevating earners from $40,000 to $500,000 annually, and shares examples of high-value sales from stage events.
He values authentic testimonials over self-promotion, focusing on tangible results rather than validation.
FAQs
Your skill level is the primary factor that determines your income as a sales representative.
A 'brand box' refers to the consistent and unique personal branding elements, like specific clothing or accessories, that make individuals or companies instantly recognizable, similar to iconic brands like Harley-Davidson or Victoria's Secret.
He transitioned to sales training to help others grow their talents and achieve financial success, driven by a desire to create impact through client results and testimonials, rather than personal financial gain.
He focuses on understanding and addressing the audience's underlying beliefs and frames, tailoring communication to build trust and demonstrate value, which helps convert attendees into clients effectively.
The four types are wingers (who improvise inconsistently), dabblers (who learn sporadically), know-it-alls (who stop improving after initial success), and those committed to mastery (who continuously invest in their skills).
He measures success by the impact on clients, such as income increases for salespeople and revenue growth for companies, as well as through daily testimonials and results shared by clients.
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