Inside a Top 1% TikTok Shop Affiliate (850K in 6 Months)
39m 8s
Mishie, a mother of three, successfully pivoted from creating political content on TikTok to becoming a top TikTok Shop affiliate, generating $850,000 in GMV within six months. She transitioned her loyal audience by shifting focus to products she is passionate about, such as safety devices and books, ensuring authenticity in her promotions. Her strategy involves creating shoppable videos that occasionally incorporate political hooks or discussions, making her content relatable and trustworthy. She advises new affiliates to select products they genuinely care about and to avoid oversaturated markets by checking sales metrics. Mishie also engages her audience through live streams, which build stronger connections and contribute to sales. Understanding her primary audience—women over 40—guides her product selection in categories like fashion, beauty, and home goods. She highlights the importance of perseverance, learning from mistakes, and maintaining authenticity to achieve success on the platform.
Welcome to TikTok Shop Affiliate Academy podcast, where we're interviewing the heavy hitters, game changers and affiliates who are rewriting the rules on how to make major money online. Get their winning strategies and join our free community at affiliateacademy HQ.com. All right, hey everyone, welcome to TikTok Shop Affiliate Academy, a podcast that uncovers a story and strategy from the top 1% of TikTok Shop Affiliates. I just want to say thank you to everybody, reminding you to review and share the show, a lot of great things that happen. I read the reviews and they're awesome. So thank you for that. We have a very special guest today. She is a mom of three who pivoted from political TikTok to TikTok Shop and she brought her loyal audience with her. She drives sales mostly through shoppable videos but also does live, so we'll get into that. And then also only six months old into the process and she's generated $850,000 in GMV. Please welcome Mishie. Hi Mishie, welcome. Thank you. And congratulations on your success here as well. Oh, thank you. Thank you so much. It's pretty cool because I interview about 60, 70, you know, creators and each of them has their own story about where they were before, how they got successful and what it's providing them. And so it's been a treat to just hear how they do it. So thank you. Great pleasure. It's all mine. I'll be here. Okay, cool. We were talking a little bit about what you were doing before TikTok pre-show. But yeah, for the audience, who's Mishie TikTok Shop happened? But what was Mishie doing before TikTok? TikTok Shop specifically. Yeah. Before TikTok Shop, I was, what, it started TikTok kind of when everything shut down. Let's say that way. And my kids were all the all came home from college. I had three kids in college at the same time. So all of a sudden, everyone's at home. And that age group was super in to TikTok. So I'm like, I want, you know, whenever they were into something I wanted to, you know, understand it. So I got on and I was like, let's do some dances together. I did the, you know, pickle challenge where you put ranch. I was just having fun with it. And it kind of just fell into my lap that I started talking about my political views. And people wanted to hear more. And so my account kind of just grew pretty quickly because I got a viral video out of that. So then I just really started focusing on that. Had a lot of success. You know, but, you know, just like TikTok Shop, I mean, I had to learn my niche and make mistakes along the way. So it's, it's the same really no matter what you do, whether it's shop or whether you're trying to be an influencer for travel or for politics, there's always going to be hurdles, you know, I see. So you just fired up TikTok, just to maybe bond with your kid a little bit. I do the same thing with my son. Like, he, you know, they play roadblocks. They're doing do a lingo. And yeah, it's just following their interest to kind of, you know, nurture them. But it's turned into, hey, I do like making the content. Let me make, you know, let me put myself out there in your form of that was political content. And got a lot of people interested. A lot of people vibed with that and started following me. So you started kind of creating that content. How big did your account get? Or like, what was that pre TikTok shop life looking like as far as social media creation? Yeah. So I got to about a quarter million followers on one account, about 90,000 on my back up account, maybe another 40,000 on a second backup. When you do politics, your accounts pretty volatile. So you want to make sure you have those backup accounts. But, you know, just like TikTok shop, although I think TikTok shop, I mean, I'm finding success faster and maybe because I already have the following. But, you know, it took a while that took about three years or two, bring up to about quarter million. And then I got rid of that account. And I was walking away from TikTok. I'm not doing this anymore. Yeah. I can't really agree with another account. So, inquiry, mine's want to know, share, if you want, but why did you walk away? Such a successful account? Was it not? Well, why wasn't it vibing for you? Well, I don't know if you're aware, but, you know, politics is pretty volatile, right? And me? Yeah. So no matter what side of the aisle, you're sitting on, you know, when you put yourself out there with your political opinions, you know, you don't always get the best feedback. I should say. Right. The nicest bunch, right? And, you know, it just, like what you're talking about, like no matter what side of the aisle you're on, there's around 50% of the country that kind of maybe disagrees a little bit or, you know, maybe not 50%. But, you know, a good amount of has the, has the, has the opposite, you know, knee jerk reaction. Okay. And so, talk me through now TikTok shop, right? You, how did you get aware of it? How did you start making those videos? How did TikTok shop come about in your life? Yeah. So I, I didn't want to give up the connections I had made on this app because you do actually, particularly what I did. I made some friends and some connections there and just going off the app completely, just didn't feel right for me. But what I did a lot of lives. And so, I noticed a lot of people asking me about, oh, where'd you get those earrings? That's a really cute sweater. So the whole time I was doing politics, I noticed that my audience cared about my fashion. And so I was like, aha, that could be an interesting transition. My kids were really into the shop. I had really never bought anything off the shop until about two weeks before I started shop. So I was probably, I don't know, I just wasn't a consumer, which my age group is a late adopter and are a little bit more hesitant to shop. Like Gen Z, you know? Yeah, yeah. Same thing. I use my family as a barometer for how successful a new platform is going to be. So it starts with me. I kind of know everything as it comes out. And then it's like, once my wife buys something, I'm like, okay, it's getting warmer. And then it's like, oh, my sister buys something. And it's like, oh, and my parents start asking me. But they haven't asked me about TikTok shop yet. But yeah, it's kind of funny. Okay. So you saw TikTok shop on the horizon. Talk me through those, like you already had the following. So you're a TikTok shop affiliate. Talk me through those videos. Like what are those first videos? Look like did you get sales right away? Was it viral? I know you had the social media experience. So that helped. But like, over those first videos, like were they great crap? What did it look like? Probably both. They were, a lot of them were crap. I really didn't have a handle on product selection at all when I first started. You know, I was mainly looking for free samples. What you get for free samples when you first start off is an affiliate, even with a large following guys. They still look at how much you're bringing in and things like that. So I didn't get the breast best product selection. So I wouldn't say that my videos resonated because they weren't things that I maybe cared about. And I also got a lot of pushback from my audience. So they're like, wait, wait, what? What are you doing? Like we've been selling out. Yeah. You sell. We didn't follow you for this, you know? So that was really difficult because the comment section was filled with some disappointment at first. So I had to do a lot of explaining and now occasionally I'll get that. But for the most part, you know, I lost some followers, but actually I've gained way more than I've lost even with my transition. So I don't know. My first video that hit hit that first month and I got a six million views on a bag. Yeah. Interesting. I tapped into that. Hey, this is under a dollar. Go ahead. Fact check me. If you know the political world, it's all about fact checking. Yeah. So it's kind of dropping a little bit of that. Everyone can relate to fact check me. Okay. I'm going to see if this is she's talking of truth. Is this bag really under a dollar? Yeah. You're combining two worlds, right? The e-commerce, bag world, but also the political space where you need to fact check everybody or the fact check term is commonly used everywhere. And when you're kind of marrying the two, there. One of the things you said was product selection and your first products weren't necessarily the best. If you were to tell yourself in the beginning how to go about product selection, is someone new like what do you suggest for that new person to do about product selection? Yeah. Things that you can really relate to that you have a connection to that you can speak passionately about. You know, coming from the political space, I really, to me, I had to be truthful and authentic to do well there. And I would say that needs to carry forward in shop as well. So what am I passionate about? Right? I had a child who was almost abducted when she was traveling solo traveling over in Southeast Asia. And so I came across a birdie device. Now that actually is one of my biggest sellers because I speak passionately about it because my daughter had she had that maybe wouldn't have had the horrible experience that she had. So I think, you know, that I have a woman's history book that I speak about. So products that I can talk about because I care about them, I'm passionate about them. I think tend to do the best. Yeah, it's like you have a authenticity that goes about your speech when you talk about these certain products, right? And what about like using like like you mentioned before, new affiliates don't necessarily have the products or are given the products for samples. Are they given like not great ones? Do you have any suggestions there of how to go about making like picking their product that works for them? Both like works for them personally, but also like TikTok shop. Like how do you know like what product selling on TikTok shop? Well, and so I did that's a mistake. I think I made two. I was trying to see what was selling a lot like like a lot of people were selling the bigger TikTok shop creators that I was kind of, you know, looking at. By the time you get on that, sometimes it's too late. And I feel like those products are completely saturated. So I do think it's finding kind of a niche product like my robot, right? A lot of people I weren't selling that. So it wasn't over-undated. But I think for me, I am now a consumer of TikTok. And what makes me stop at a product? What makes me want to actually buy that product? So I look at myself as my consumer. And so if I'm going to stop and think about purchasing it, then I can probably sell that product. Does that make sense? Yeah, for sure. I guess one question, follow the question is how do you know a product is saturated or not, right? You see the top products on there. Those are typically saturated. But what are some guidelines that you follow to, you know, hey, this is a good place for me to insert myself because it's getting some sales, but not, you know, blowing up yet where I can make an impact? Yeah, that's a good question. I think I go unhunched there. I mean, I know how the algorithm works. So I mean, I'm definitely if I'm clicking on something, I know I'm going to see a lot more of it. But some people in the past have said like they look at the sales numbers, right? So they only pick things that are under a thousand units sold, right? If they're looking for a product to blow up, right? They have the different types of creators who top of funnel bottom of the funnel, but like the top of the funnel creators who want to make a bigger splash on those, they look at number of units sold typically like below 10,000 or below 5,000, something like that. Yeah, I just started doing that. So I would say that's that's a metric that I just started. I mean, again, I still feel like I'm on my infancy. And I think the most frustrating thing as a new as a new shop affiliate, and I'm sure a lot of your audience, you feel like you have zero idea what you're doing. And unless you join one of these agencies or get somebody help you, you're really on your own. And I think I felt extremely overwhelmed, extremely overwhelmed, going through the weeds and understanding what you just said. So having this space, I think is so important. And I wish I would have had this five months ago to go back and listen to your podcast to learn more because I think that's extremely helpful. Yeah, that was the main goal. This podcast is just really sharing what works for successful affiliates, right? These affiliates might not know it works for them or not. But I know there's a lot of benefits. I people have told me a bunch like, hey, I tried the thing that you said on your interview and it works for me, right? And this is an example of that. And just to remind everyone, you're only six months old on TikTok shop affiliates. So you're definitely still learning, but seeing massive success. So I definitely want to tap into that a little bit more. Okay. So some of the videos that you have, like, talk me through like a general layout of your video. I know you sprinkle in some politics, but like, what's the general feel for some of the videos that you have? It's their products, styles, you know, etc. Like what type of videos do you make for TikTok shop? Yeah. So I'm definitely not in a vertical market. I actually really hope to not have to be. That seems really boring for my personality type. I like to dabble in and make up in beauty in fashion. And definitely some homewear kitchen, you know, kitchenwear. But I also have to know, and I'm working on this, who my audience is. And my audience is a women, my age group. I would say the vast majority of people who are purchasing for me are women in their 50s. So, you know, 40s, 50s and above, which is a smaller market. So when I'm purchasing, I have to keep in mind, grandkids versus kids, you know, I have to keep in mind what products are aging skin products, things like that. So I think knowing your audience is extremely important. Yeah. I love that. In purchasing or picking up products. Yeah. I think you mentioned before, but like category vertical, right? Like what type of skin care, etc. But also like audience verticals, right? Like who is the audience? Who are you making videos for? What are they buying? Is it important to think about, right? Yeah. Cool. When you make these videos, like, like let's talk about like hooks and videos. Anything that you think there is it come naturally. I know you have a theater background, but how do you go about, you know, the hooks in the layout of video? It's so funny. You say that. I actually, I was like, I guess I'm supposed to be using hooks again, new, right? And so I was like going on and actually trying to watch people and mimic what they did. Not exactly, but, you know, kind of copy that. And you know what? It just didn't work for me. And, you know, because it wasn't authentic to who I am. So I think hooks end up coming naturally to me. I'm getting better at them, but I'll also have AI generate hooks. And I won't do it verbatim, but I'll read a bunch of ideas, like three, four or five ideas, and then, you know, maybe use some pieces of that. But just because it works for somebody else, this is what I would warn. It doesn't mean it's going to work for you. And that could be because of your audience. It could be how you deliver it. Lots of different reasons. I don't think that copying directly is always a great strategy. But that's just for me. How did you, so thanks a question like how did you find what works for you? Is it trial and error? Is it just putting yourself out there? Like how do you know what works for you? How did you find it? I think I'm still learning. Again, because my audience is politically engaged, I think when I do product specific to that, like a women's history book, I know that my audience is going to embrace a woman's history book. I did that Navy Seals book about what you do in case martial law is enacted. Okay. So I know that my audience is going to be interested in that. And even when I'm talking about a game, like I told a sold, I kind of say the way sold, I tower stack. Yeah, you can say that. Okay. So I talked about how I feel about immigration while playing a game of tower stack with my husband. And that got, I don't know, almost a quarter million views. And everyone's like, I wasn't going to buy this game, but I'm, and I don't even like ads, but I'm totally going to buy from you. And so interestingly enough, the polarization that we have right now, people want to purchase from people who are like minded. And so what I'm finding is, is I don't have to hide that piece of me. I think it actually drives sales. Yeah, I love that. Okay. So we are now approaching the next part of the podcast where it's like talking about strategies. And you mentioned a little bit about there about like you did lives, or at least you started out with lives, like how does, how do you go about lives? And how do you prepare for that? Or what mix of lives you do now versus, you know, before or something. But yeah, talk about your live strategy. Yeah, lives. I think I started with lives because it was really the only way to really get a sale. Okay. But when you started, yeah. When I first started, I think lives because I had such a large live audience politically that that was a way that people are like, okay, I know, I know this person, I trust this person. And so I still go live at least four to five times a week. I think I generate about, oh, I think I wrote this down 10% of my total investment rate on lives. It's not the main way in which I make sales. But I do think it adds to my following list. It adds to the relationship that I have with my audience that makes them want to buy for me because we have a lot of fun. And they trust, they trust my reviews. Like, you know what? I mean, I, this, I mean, this is good. But it's a little itchy. Like if you don't, if you don't want an itchy sweater, I'm just going to let you know. And I think that honesty, people will still buy it. But I think they want to make sure that you're being truthful in what you're selling. Yeah. Yeah. So you, I love your story, particularly because you have a pretty engaged following prior to TikTok multiple times, right? And then you're now marrying the two, right? That engaged audience with TikTok shop, right? And in your journey, you're doing it through lives, you're doing it through video creation, right? Both picking products, how to structure videos. I think maybe you don't think about hooks because it's natural to you or maybe that space. Like if you talk about anything political, it's going to kind of hook you, right? There's a natural happening that that goes on there. Yeah. And I would say in my, in my, in my videos, I would say, I bring politics in probably only about 10% of the time. Okay. It's not the major connection that I have. So I think what's interesting enough is I do have people who sit very opposite the aisle than I do, who will write to me and say, I don't care. I'm still buying from you. Like I like your style. I like your personality and you and I are the same size. So that helps me, that helps me purchase from you. I had to, I had to make a decision whether or not I was going to alienate buyers though. And so I know in presenting the way I present that there is going to be some people that will never purchase from me, even if they want the product. And that was, that was a choice I had to make when I, when I made that switch. Yeah. Yeah. But yeah, there's always going to be that, but it's work for you, right? You do have command of the people who do follow you more so because of that, right? I think so. Yes. Yeah. Okay. Talk me. Okay. So your lives, like what is the structure of your lives? Like how do you prepare for it and how, how does a typical life go for you from like start to finish or prep to to finish? Yeah. So in a typical live, you know, I'll put the other products that like everyone else does. Yeah. I mean, my product sets are way too large. I maxed it out at 150. Oh wow. Oh, I usually put all the products in there because I just never know where it's going to go and what I'm going to want to pull out. So, you know, and then it's more audience. Like what do you guys want to see? I really want them to say, in that way, if they have a large selection to look through, then they can kind of drive the direction of the live. I typically now do start my lives out with, you know, kind of what's going on politically and how I feel about it. That brings in a lot of viewers and then I transition into sales. I sometimes bring guests on and that can get a little interesting. And I dance, I sing, I do karaoke with my little karaoke machine. So we break up the, I guess the monotony of a live with some fun. I'll try things and like it or, you know, a lot of times I do unpackaging right on the live. You know, my products will come in or run out to the mailbox and people get excited for that. People love that on this. And you notice that people love the architecture. Like a fly. Oh, okay. It's like a fly on the wall. I don't think it like fly on the wall. Like a day, like looking into your life, like you're going out to get your packaging. Are you your package? No, I just find that people are excited to see what you're opening. Almost like they're watching you open up a gift. Yeah. I could do that for sure. Yeah. And then I give like first impressions right away. Yeah. I mean, just, yeah, just yesterday, it's a product I really like, but I was demoing it and it broke. Okay. And you're like, okay, well, maybe not buy this one, guys, right? Well, I'm like, I love this product. I already have it in another color, but I mean, yeah, it just broke. And someone had just bought it. And I was like, I mean, you can cancel your order if you want. Yeah. I love what I love about your lives, you know, videocoration is like it, it leans more entertaining than anything. You know, you said you're, you sing and dance and all that good stuff. And that's going to get the eyeballs and get the engagement, right? And then now with your, yeah, a little bit of sales background or history of selling on TikTok shop, you kind of know how to convert those viewers into buyers, right? Talking about the product more showing the fit and then maybe sales, etc. So it's accurate. Yeah. I think confidence is key and any type of sales. I think, you know, and that's even body confidence, you know, because, you know, one of my videos that's going really viral right now, you know, I'm like, okay, look, I mean, women, we all have this problem with shirts that are too tight. And it's, it's, it's, your audience being able to see themselves in you. And maybe they're dealing with that same issue or that same problem of having a hard time finding a white t-shirt that, you know, still looks attractive on them. So it is a lot, a lot of it is problem solving. I think that, you know, best hooks as far as, you know, I'm five two. So, you know, a lot of women who follow me are short girlies and, oh, wow, those jeans work for you or that dress hits you fine. I think that's also part of it. People will follow you just for that alone. Yeah, like, relatability, right? They see someone in the screen that looks like them, that product looks good on them. Hey, why not me, right? The relatability factor. Cool. Okay. So we're approaching the last part of the interview, but it's going to be a rapid fire around of questions. So how much GMV have you generated as a TikTok shop affiliate? Close to $850,000. Okay. And $850,000 GMV only in six months. That's amazing. Top definitely top 1% of, you know, people that I've encountered on TikTok shop. So congratulations on all that. Yeah, that's generated about a hundred thousand plus for me. Yeah. Yeah. So talk about that. Like, how has that changed your life? You know, just this new thing that came about six months ago is this immense income that has come now? Like, what has it granted you or what have you kind of taken away from from that success? Well, a couple things. Well, my husband's just thrilled. Yep. Because believe it or I'm barreling towards retirement here, you know, I mean, we're get, I mean, I'm almost 55 years old. So, you know, for me, I stayed at home with my kids and I didn't really work. Besides, I mean, I shouldn't say didn't work because being a mother is obvious work. I didn't generate an income. I mean, I substitute taught some a little bit off of that. But this is the first time in my life that I've generated this type of income since leaving the workforce to stay at home. So I think for me, that's really empowering. Yeah. It's got to feel great. You're like, you have a surge of energy or like a surge of confidence, right? Well, right. Like, we're going to Iceland, but the kids in June and my husband tends to be a little bit more frugal, you know, and not because we need to be because just it's who he is. It's made with husbands because I'm in the same way. Okay, right? Like, I mean, he's very successful, but I mean, he just doesn't like to part with it. So, you know, I'm like, I want to do this ATV. And he's like, oh, that's pretty expensive. I'm like, I got it. Yeah. I'm like, so we're doing all kinds of fun things on our vacation that I'm just like, we're doing it. We're doing it. Wow. Okay. So doing TikTok shop has provided you with an awesome vacation with you and your loved ones to Iceland and a ATV trip on Mishie. Yeah. Well, I also have a daughter who's going off to medical school next year. So it is going to help me help her pay for living expenses. And so that's that's great too. And, and, you know, it's going to help in our long-term retirement. I mean, anybody who's interested in doing this, I mean, jump in, you know, two feet. And it may work for you. It may not, but you just don't know until you and you got to really work out it. Yeah. Yeah. So what are the top products that are working for you right now? Do you think or any category? I know you like to be a little bit wide, but like if you were to you're like, hey, I need a new set of products. Like, how do you go about finding them right now for you? That's a great question. Well, the products that are working for me right now, the robot still okay. And the mistake, I think, so many of us make, I get into the way too many samples because I love to shop. So it's kind of a sample hell is right. And so I think I need to work on that and repeating your videos that work. I to this day, I have this underbed storage that has done really well. How many videos I've made on that six? Yeah. Right. It should be like 50. Like, I mean, like honestly, you know, even that, that bag video that hit six million, how many times that I recreate that video? Four or five. And one of them hit got a half a million, a couple of them got a couple hundred. And that's the thing that's weird is you're almost doing the exact same thing. And why did that video get six million? And that one gets six hundred. So if a strategy is feeling good for you, repeat it two, three, four times, one of those might hit. Yeah. So that's my next question is, what is something that you can improve on? Right. You mentioned right now is repeating and retargeting. I call it retargeting. Right. So if you have a successful video, you retarget and make another video. And what that does is it, you know, someone has watched your video, they now see another video of yours with the same product, right? So TikTok shops, TikToks, algorithm is going to likely show that again, right? And so you're just retargeting that customer that has seen your video already, right? So yeah, talk to me though, why don't you do it? What is it? A mental block? Is it kind of just needs to be surfaced to your face? And like, yeah, I'm actually going to pull out that thing and do more videos about it? Yeah, I think it's because, because I, so listen, I'm not in a vertical, right? I sell everything from cereal to socks, you know? So I think it's boredom for me. I like showing new products. I get excited about new products. And so it's going back to like the humdrum I've done this already. I guess I guess I got to do it again. Like the robot videos, it's insane for me to not be banging those out because I make 25 bucks about a robot. You know, I sold like a thousand robots, you know, you do the math. And I haven't put a robot video out in weeks. And so it's getting more consistent, really monitoring and learning. I still have so much to learn. And so I'm going to listen to your podcast, make sure that's part of my education. Yeah. And on that note, I'm sorry to interrupt, but we'll offer the advice of like dedicating a certain number of hours per week to do those boring repetitive tasks, right? If you dedicate four hours a week or two hours a week to just do those videos that you've done already, one, you can do it more efficiently, right? Because you've done it before you know about the product, you can talk about it more confidently. But also, I think what you essentially are afraid of is like being boring, but it's okay to be boring if you give yourself a time limit, right? I can be boring for two hours. That sells a product, a ton of product. So I think that might kind of help you in that. Like it's not your identity, but you can do it for a little bit. Yeah, I'd say organization is going to be key for me in 2026. You know, getting a calendar, you know, exactly. I'm like, you know, I'm going to film on these days. Okay. Yeah. I wake up in the morning and I'm like, hmm, what am I going to do today? I know I'm going to go live at, you know, in the afternoon, yeah, between now and then which products and obviously the new products, but it is, I think, getting on a schedule like it's a job and being organized is going to be my key to 2026. Yeah, that's what I've noticed as well, right? People get successful, but like to maintain that success requires a little bit of organization and, you know, self-discipline in regard, like treating it like a job, like you said, like getting on the calendar, it doesn't have to be super specific like this 15 minutes. I'm going to do this, but like general areas of like, hey, these are the five products I'm going to do during this time. And then maybe like the repeating stuff that we talked about. So cool. Yeah, I'm excited. Like, you hit the ground running, right? And it's all like, I think you have the discipline and, you know, with the things that we talked about earlier, you can really just ask a lady even more. So, I think it's also not getting, thank you. I think it's also not getting frustrated when you dip, like I'm dipping right now and it's like, it's frustrating. And it's like, okay, I need to refocus. We're going to have, and even the largest creators dip. And so some exciting things for me, I'm now the star creator program, which is great because now I actually have someone to talk to. And I'm trying to go to the fashion show in New York next month. So, and so connecting a little bit more, I have connected with a few brands, but even understanding my worth and like, reaching out to brands, how to reach out to brands. These are all things that I need to, to grow and learn. And I think that every affiliate on here always has room for growth, even if you're at the top of your game. Yeah, I totally agree. I think, you know, I like what you said about kind of like just growing, because this is a new field, right? You're six months into it. It's a new field. Like, how do you approach brands? How do you talk with them? How do you get, like, you find your value, right? Like flat fees, retainers. Like, how do I know I'm charging, right? And so, I think experience comes with that and just kind of, you know, experience and then kind of continuing to put out good work kind of plays a lot in that of kind of proving yourself to everyone out there. Yeah, and it's hard not sometimes not to put out some things quickly just to get them done. And so, it is being more, it's being more mindful for each video that you put out. And I do try to put out two to three videos per product, because I feel that they've made an investment in me and I think it's important that I try to make an investment in them. Right. Yeah. And less is something I really don't like, you know, and it just doesn't, it just doesn't work for me. It's kind of hard. Like, these jeans are horrible on me. I don't know how to sell them. Yeah. But for the most part, you kind of see that the brands are making an investment in you sending your product, put smelling it to you and you owe it to them. I mean, not owe it, but like you would like to put your best foot forward at the same time, right? Something I do want to talk to you about is you mentioned you're in a little low. And although not great for you right now, I think this is super important to talk about because every single creator has some type of low. They're not happy where they're at right now either they got made lots of success and they're on the downside right now or they haven't experienced the success and they're a downside. Like, have you experienced this before? One. And then also like, how did you go around it? And if not, then like, how are you proceeding with kind of getting around these these laws? I mean, yeah, I had a little low expected law at the beginning of, well, I mean, post holidays, which I think that when I get the right time. Yeah, that one I was kind of ready for, right? I'm like, okay, people, you know, already did a lot of their spending. I'm going to see a dip. I'm certainly not going to see the money I made in November, December, in January. I was ready for that to be, less than. And I don't know if this is just, I'm not, I need to evaluate. Am I not putting out as good a content? Is it changes within the algorithm? You know, we do have new ownership. So is there some, and TikTok's always changing things up, right? I mean, when it comes to, it's hard to keep up. It's hard to keep up. And so, yeah, I think, I know, wasn't when I first started, I was in a wall. And all of a sudden, you get that one video that breaks free and just remembering that it's not always going to be this way. Yep. You've had success before. So why would the success end? Right, right. And then how many videos did you say you make per day? About two or three videos? How many videos do you make per day? Actually, I don't know if you mentioned. Yeah, three or three videos per product. But how many, like, would you say? I try to put out about, it depends on the day, but on a good day, I'll probably throw between five and ten videos out. I've tried more than that. I do batch, big time batch. You know, if I'm doing a product video, I'll make two, three, four of them of the one product. I travel a lot too. So that also is an issue where, you know, I'll go away for 10 days at a time. So I get a little overwhelmed because if I'm going to be gone for 10 days, I'm batching 10 times. 50 to 100 videos before I go on vacation. And so that to me, and I feel like if you don't stay consistent with putting out videos, like, I don't think I could go those 10 days without posting. Yeah. Yeah, for sure. Yeah, because it kind gets you off the algorithm or TikTok has a signal now that you're kind of distracted. Yeah. Yeah. So that's, I think, when I get the most overwhelmed is, oh gosh, I'm going to be out of town. Last question here, but you mentioned a little bit about your future plans, but anything you're excited about in the TikTok shop space, or I know you mentioned your trip and your daughter you said, but any kind of other things you're excited about? Yeah, I'm excited about continuing having success on the SAP. My goal is actually to double what I made. And I really think that I can do it. I started to understand more, I continue learning. I'm excited to hopefully, you know, hit up that fashion show and make it a little bit more involved with that. I'd like to meet in fellow creators in the political space. I had so many people to lean on and ask questions and talk to and be on the phone with. And I don't think I've really found my community yet on the TikTok shop. It seems to be a little harder to find your community on the shop. I don't look at as anybody as being in competition with me. Yeah. I've had a lot of friends reach out and say, I want to start. I'm like, I'll help you. I mean, there's room for everybody, you know? So I think it's finding that community that I hope to find with like-minded shop. Yeah. That's what they, I agree. The problem is that there's so many communities, right? And like you said, it's finding the right one for you. We have one affiliate academy HQ.com listeners of this podcast kind of go and, you know, kind of ask the questions and get the feedback that they need on their videos. So that's one way. But there's so many different communities out there, but just kind of testing out, find out what's right for you. But hey, you're doing a great job of it. So I wouldn't worry too much about it. But yeah, your information will be in the show notes below. You're your profile and all that good stuff. And yeah, that concludes it for today's interview. Michi, thank you so much for your time today. Great story. I know a lot of people got to learn from you. So I appreciate your time. Thank you. Thank you so much. And what best of luck to you as well in your success here. All right. Okay, everyone. Thank you for listening. And we will catch you next time. All right. Bye.
Podcast Summary
Key Points:
Mishie transitioned from a political TikTok creator with a large following to a successful TikTok Shop affiliate, leveraging her existing audience.
She emphasizes authenticity and passion in product selection, choosing items she personally connects with and believes in, rather than chasing trending or saturated products.
Her content strategy blends her political background with e-commerce, using familiar hooks like "fact check me" and discussing products in a relatable, honest manner to build trust and drive sales.
While she uses shoppable videos as her primary sales method, she also conducts live streams regularly to engage with her audience and reinforce relationships, accounting for about 10% of her sales.
Mishie targets a niche demographic of women in their 40s, 50s, and above, tailoring her product choices and messaging to this age group's interests and needs.
Summary:
Mishie, a mother of three, successfully pivoted from creating political content on TikTok to becoming a top TikTok Shop affiliate, generating $850,000 in GMV within six months. She transitioned her loyal audience by shifting focus to products she is passionate about, such as safety devices and books, ensuring authenticity in her promotions. Her strategy involves creating shoppable videos that occasionally incorporate political hooks or discussions, making her content relatable and trustworthy.
She advises new affiliates to select products they genuinely care about and to avoid oversaturated markets by checking sales metrics. Mishie also engages her audience through live streams, which build stronger connections and contribute to sales. Understanding her primary audience—women over 40—guides her product selection in categories like fashion, beauty, and home goods.
She highlights the importance of perseverance, learning from mistakes, and maintaining authenticity to achieve success on the platform.
FAQs
It interviews successful TikTok Shop affiliates to share their strategies and stories, helping others learn how to make money online through the platform.
She noticed her audience was interested in her fashion during political lives, so she pivoted to promoting products, leveraging her existing following for sales.
Choose products you are passionate about and can speak authentically about, as this resonates more with audiences and drives sales.
Look for niche products with lower sales numbers (e.g., under 1,000 units sold) and consider what personally interests you as a consumer.
Being truthful and passionate about products builds trust with her audience, which encourages purchases even if she points out flaws.
She goes live 4-5 times a week to engage with her audience, build relationships, and generate about 10% of her sales through this interactive format.
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