I Told an AI Agent to Make Me Money. It Did. - Ep. #303

We have a little over 8K a month from this experiment. So I wanted to bring you here so we could come up with some business ideas that agents could launch for us entirely. And then I'm going to fly you back here in a month. We're going to touch base on if those ideas made any money and if so how much they made, how you did it, how they can copy you. It worked. And we have a little over 8K a month in MRR from this experiment. Hold on, hold on. $8,000 a month in monthly recurring revenue from this experiment that an AI agent built for you. Yeah. I need to process this. So I actually just have mine on my phone. I just text it back and forth. I named mine Zach Morris. So anyway, Zach just does whatever I tell him to at any given time. It's nice to do it via iMessage. It found 350 local businesses in Utah made the 350 websites. How much did it end up being per website and token cross? Handful of sex. Wow. Yeah. Oh my gosh. Yeah. That one much better than I expected. Yeah. Yeah. Same. This is an effort of using open-clown unique ways, but making real money while showing people what is truly possible. And honestly, I want to have like a handful of things like this. They're making real dollars. Bang or alert. Bang or alert. Listen, there's not a coincidence that some of my best episodes are. My AI agent made a business for me and made me money. That's cool. Who wouldn't want that? So, we re-engineered that today. This video was filmed over the course of a month. My friend Brandon is a baller at AI agents. We kind of brainstorm some ideas of what types of businesses and AI agents could start for us. And then he actually launched some of those businesses. And then he comes back a month later. We talk about how it goes and you're going to be shocked. Okay. Brandon, thank you for flying to Texas. Glad to be back. Okay. So you've been thinking of some ideas? I have some. Yeah. I'm trying to use OpenClaw. I think so. Yeah. Okay. So for those of you who don't know OpenClaw, OpenClaw is basically like an AI assistant that can do pretty much anything for you if you set it up right. And it can use any AI model that you connect it to. So it could use Claude or Chad or Gemini or Groc, but also like DeepSeek and a Quinn and Kimmy and other ones from China. So it can use anything. And you can also like give it access to a credit card or whatever and let it spend money to then do other things for you to integrate with whatever to accomplish whatever tasks you'd need it to do. And so anyway, I like to push the limits with mine that I have that my company, David AI, set me up with because I don't know. OpenClaw is amazing and it can do so much stuff. So before we get into some ideas, what have you been using OpenClaw for that people might find interesting? Yeah. Good question. So with it in different ways, you can interface with it like on your computer, like in a browser, you can do it in chat, in iMessage, in Telegram and whatever. So I actually just have mine just on my phone. A lot of people like to name their OpenClaw. So by the bell. I hired him growing up. Me too. So I couldn't think of a name. So I just named him Zach Morris. So anyway, Zach just does whatever I tell him to at any given time, it's nice to do it via iMessage and with the little blue bubbles, it just kind of makes it feel, I don't know, more personal. It can do anything that AI does, but like more and longer tasks that are more in depth. So whether it's research, but like, hey, go do research on all the new startups in the whatever, home services space and give me the details of like, what is their marketing strategy? How much money did they raise if they raise money? What is their moat? What aspect of home services are they tackling? Give me all the links, all the details, put it on a Google doc for me and then tell me how I can change something that I'm doing blah, blah, blah, based off of that. So I could do that, but it could also be like more in depth in the sense of, okay, now go and sign up for a demo of each of those companies and tell me what the onboarding process looks like between your demo sign up and when you actually do the call. So it couldn't do the call for me, but it could tell me like, I want to know the drip campaigns that they get via email. It could do the call for you. It could do the call. You connected it to a voice agent. Yeah, I could just have a camera off thing and have it be on the call and actually I totally could, I should do that. That'd be weird and creepy, but I could totally do that. Who cares? I guess it wouldn't be weird, but it might be a little creepy. Before you continue, I want to touch on the fact that you built it into iMessage. I think that's like on the surface, it's like that's cool. That's a cool little gimmick, but I think that's critical because it's frictionless. Yeah. And that's an app you're probably in more than any other app, which means you're going to use this more than you'd use it otherwise. Right. It will vary it in a browser or like a crappy user interface, which means the more you use it, the better you get at it and the wealthier you get from it, right? Yeah, totally. I don't want you to undersell how critical it is to have it in like where you already live on a daily basis. Yeah. Yeah. We do this for other companies. We do like AI solutions for companies. And when we do like an open-class setup, which there's other versions now you can do Hermes and other things, but open-clos is still the best and most powerful in my opinion. Anyway, we try to set it up where they live the most. So sometimes we'll get a client that like their whole day is in Slack. Yeah. In which case, we're like, okay, well, we'll just build yours into Slack. Some is in email, so we'll build an email. But in my I message, you know, my message is app on my iPhone all day. So I just figured friction wise, I want it there because yes, I don't want it to be into WhatsApp or Telegram. Like, I don't use those that much. So yeah. So when you send an I message to Zach Morris, is it getting on your Mac Mini that you have a display on and it's like actually going and searching and you can see the cursor move and everything? So it does connect to a Mac Mini, which I have in my office in Provo, Utah, which is online at all times. It's actually not connected to a screen, my Mac Mini. It is just chilling there. Yeah, that's where it works though. And then it usually delivers me the information. So I connected it to my Google Docs and Gmail and Google Drive and then I message. So it just delivers everything either in my text or like in a Google Doc or Google Shee or whatever. Okay. I believe it or not, just because you're watching this doesn't mean you're subscribed to my channel. YouTube's going to show you stuff even if you're not subscribed to it. Over half of people that watch my videos are not subscribed. It would mean the world to me if you just hit subscribe. Thank you so much. Alright. So what are some ideas you've been thinking of? Okay. So I saw a couple people talking about like bedtime story stuff for kids. So that's one that I was thinking would be fun. Partially because I think it would be easy to do. So basically what I want to do is spin up a little website that's basically like custom bedtime stories for kids. So I've done this for a long time with my kids. I don't do as much anymore because they're a little older but telling them bedtime stories. But it can be cumbersome to do it every night and to do new ones. So what I actually started doing which did work for quite a while is I started going through all of the Marvel movies and just I would tell snippets of those of each movie starting with Iron Man 1 and going all the way to end game. And I would just change the character names to be my kids' names and their friends and stuff. But that's where I would just get the ideas from because I knew the movies well. Anyway, so that lasted me like a couple years just going through the chronologically through all that stuff. And then I would just do like other superhero movies. But I mean that's hard and not everyone knows. Yeah. A bunch of movies really well where they can just pull from. And you can only do like so many like princess night stories or whatever, right? So anyway, custom bedtime stories for you, for you, for your kid delivered to your email inbox each night. Okay. At a set time at the end. Yeah. So it's like every night at 6 p.m. you'll just get the thing in your inbox. It'll have your kids name like you can up. I'll do it to where you can just upload the kids name and maybe like preferences like do they like princesses or cars or fighting or business, whatever they like. So this is interesting because it's kind of like a one to one bespoke newsletter. Yeah. Yeah. In a way. And so people can upload their kids names, some themes or whatever. And then they will get specific stories according to their preferences and their inbox every day. Yes. Which is really unique. It's not an app. It's not a newsletter. It's like a one to one newsletter. Yeah. And I want to point out another brilliance here is I think a lot of people would if they had this same idea, the form factor they would default to is an app. Like I got to build an app. I got to build an app. Because what? Like people don't want another app. We don't want another app. We have like 50 apps on our phone and we use like five of them on a daily basis. So the fact the chances that we'll add a six is almost nothing. Yeah. So you're saying let's just embed ourselves in an app where people already are. Mail. Gmail. Just like you're doing with open clock. Right. Which in general, I think that's how people should think. Yes. And I think more real estate off of their home screen is becoming more difficult than ever before. So yeah, you can't compete. So let's just go where they already are. Text or email. And I think people default to app largely because they almost feel insecure about the form factor like, well, it's not it's not special if it's an email. No one's going to pay for an email. We want an app. And they want to feel proud of it. But that's not good business. Yeah. We don't want to. We want a problem solved. In this case, the problem is creative stories for our kids. Yeah. Okay. So I love the idea. I'll make it super cheap. I'll use open cloth for all of it. Then I'll make some ads with open cloth. to drive traffic to it. And that was one idea. We'll see what happens. - So the idea is, so in vibe coding, you have like the calm one shot prompt apps, right? Or websites. - One prompt and it's built. Sure you gotta go connect it to a domain or whatever. Is this gonna be a one shot prompt business or is it gonna take some massaging back and forth? - I don't think it'll be that hard. Honestly, I mean. - OpenClie is really good. OpenClie is as good as you set it up and train it to be. So like mine is connected to all the models. So I just have to all basically just do a really, really good voice prompt to iMessage. - Oh that makes iMessage even more brilliant. - Yeah, yeah. So I'll just say, hey, make me whatever. Bedtime story, custom bedtime story, apps for kids. It'll be delivered to the parents. It will charge whatever, nine bucks a month. Like nine bucks is pretty cheap. Use whatever information you need to be able to generate at least 365 unique stories per year. Blah blah blah. And spin up the website. I'll just, I'll have to manually, probably by the domain that we're gonna put this thing on. - Theoretically, how your credit card was logged in your goDaddy or your name's good now. - Yeah, then it good. Yeah, I'll have it create some ads. And then. - So ads is how you're gonna grow it. Because nowadays building is the easy part. - Yeah. - So you're saying openClie can do the harder part. Which in this case would be paid ads. - Yeah. - Pay ads, I'll probably just do them on Facebook and Instagram. And you know, meta does the targeting with via the creative. So I'll just spin up a bunch of different creatives and go from there. - Okay, see what the MRR can be. - Monthly recurring revenue. What is your goal for customer acquisition cost? If it's nine bucks a month, you have no idea how long they'll stay. - Right. - How much are you willing to spend? - It's like 20 bucks, like I think, I don't know, that'd probably be fine. But I mean, part of this, this isn't my main business. - Sure. - So this is mostly, or this is an effort of using openClaw and unique ways, but making real money while showing people what is truly possible. And honestly, I want to have like a few or a handful of things like this to frankly be able to just like show our clients. Like, hey, we eat our own dog food. We're like, yeah, this is, this is for fun. But look, we made this bedtime stories thing. We did X, Y and Z, look how much money it's, they're making real dollars. I just think I want to have some examples to show like our AI clients. Like I want them to be able to think outside of the box better as well. - Yeah. - Yeah. - Okay. So I think we should run with that. - Okay. - In a month, we're going to revisit and see if it was built, if you have any revenue and how you did it. Okay. I'll get it done. - What else you got? - Yeah. So on OpenClaw, more ideas. Another one I had was, so there are endless businesses that exist, obviously. There are endless like local home service type businesses. Lots of them still either have horrible websites or no website, which is kind of crazy to have no website. So I think that I can use OpenClaw to find enough businesses who don't even have a website. - Okay. I mean, that's easy enough. So far. - Yeah. I think I can do that. I think I would also be able to spin up websites for them with OpenClaw. And then I guess I would just figure out how do I then hit them up to tell them, like, "Hey, I made you a website. Do you want to buy it or do you want to, or I'll give it to you for free if you hire us for marketing or something like that." So I can think of how I would end up reaching out to them. But I think there's a lot of potential in this in and of itself. - Okay. So let me make sure I understand this. Zach Morris, go find local businesses, right? That's a key part of this. Local businesses that maybe are listed on Google or Google business profile. Google Maps, right? So we've got to find them somewhere. - Yeah. And it's very easy for anything or anyone to see, you know, there's no website to click. - Right. Yeah. - Okay. So only return local businesses that don't have a website. Do you want to focus on a geography? - I'll just do Utah since that's where I am. - Okay. I mean, usually it's easier to sell anything to a local area if your people are familiar. So all right. And then you're just going to prompt it, okay, once you have this business that doesn't have a website, use Repplet or Lovable or whatever to build a simple website for them, based on publicly available data. And then you're going to use some methodology to sell that website as a service to them. - Yeah. And to actually make it work, I probably have to do a lot. So I'll do like, I'll probably do a few hundred, which then also means I will need to use OpenClaw in a way where the token cost doesn't get out of hand. Because with OpenClaw, you basically use, you still use like your own plans with cloud and chat and Gemini and the Chinese models and all that kind of stuff. So I'll try to keep token cost minimal because if I'm going to spin up 300 websites or whatever, that could get out of hand cost wise. So I'll figure that out too. - What do you think that would cost per website in tokens? - It depends if you actually deploy them on a, even just on a Repplet URL. So unlike a $20 a month plan, it personally depends how much traffic they get. You could probably have like seven to 10 websites live on Repplet. - Okay. - So, but that's 20 bucks a month. But if I'm going to do it for hundreds, it would start to add up. And I don't know how many are actually going to want them. So anyway, I'll figure a way around that via potentially tapping into the Chinese models or doing a website once and cloning it. And I'll figure it out. And I think it'll be doable. - Okay. - So if you could split test this and do one set of outreach to businesses that don't have a website and then another set of outreach to businesses that do have a website. Because I've noticed oftentimes businesses that do have a website are more willing to pay for a better website than businesses that don't have a website are willing to pay for any website. - Yeah. - You know? Because the first camp recognizes the value of having a website already. - Yeah. - And leads from it and you might be able to convince them that they could get more leads from a better design or better optimized website. - Yeah. - Yeah, totally. - So that could be interesting. - All right. How do you think you'll get their attention? - Yeah. So depending on how many I do, I mean, I'll get, for sure, I know OpenCloud will be able to pull the contact info for all these. So I'll be able to get, you know, like their names, phone numbers, emails, obviously business names too, which I'll need for the website builds. So I can, I could call them and then tell them, I can email them, I can, I can do postcards to try to hit them up in more of like a, you know, old school way and try to stand out that way. But, and it could be a combo of all three, which, you know, maybe a combo is the best way. But yeah, because I'll have all their contact info. So I'll be able to get to all of them. It's just a matter of how. - Okay. What do you think you might be able to price this at? - Yeah, I mean, if I can keep token costs low enough, which is my goal, then what I would like to do would be you get the website for free if you hire us for marketing. - Okay. - And what would that cost them? - We have more like AI powered marketing services that we offer that start at like a few hundred bucks a month. So pretty cheap. Yeah. - Yeah. Not a big ask. - But that could really add up. - Yeah. - There's 33 million small businesses. - Yeah, yeah. - We have packages that range from like three to seven hundred bucks a month on the marketing side. So I would be fine with saying, hey, you get this website for free as long you just have to sign up for the cheapest package. - Yeah. - Yeah. - Okay. So, kid stories. And then outreach to business owners with no website. Anything else that you might want to try? - I saw that Anthropic actually just basically had employees of Anthropic use Clawed to like buy and sell stuff for them on Craigslist in like whatever their HQ is like San Francisco or something. So I was thinking that it would be cool if I could try to use OpenClaw to do that for me on Facebook Marketplace in Utah and see like, can it just like whatever, buy a pair of shoes off of Facebook Marketplace and flip it for like a $3 profit or couches or whatever. Or something that's maybe a little more cheap and like how much could it actually, how successful could it actually be just trying to find the arbitrage of, oh, this looks good quality, you know, signal the buy, buy it and then re-list. - Or you could even have it like compare and contrast the same items on eBay and Facebook Marketplace at the same time. - Oh yeah. - So like let's say like a specific version of a Jordan shoe for this specific year. - Yeah. - All right. - Yeah. - Oh, this one comes like, let's say, fair market value is $136. - Yeah. - And it sees one pop up in Pleasant Grove, Utah for $78. - Yeah. - And it knows they're consistently going for $128 on eBay. - Yeah. - Less fees netting out at $103, right? - Yeah. - So it's like boom, ding, ding, ding, ding, reaches out within a minute, then mosem, a deposit. - Yeah. - So they hold it. - Yeah. - And then messages you, urgent, hey, Brandon, help pick up this shoe. I need someone in the real world to do this, but while it's asking you to do that, it's listing it on eBay, like listing it live. - Yeah. - And it might even be sold by the time you go pick up the shoe. - Yeah. - Wouldn't that be interesting? - Yeah. Yeah, they'll know they'll be awesome. Well, yeah, I'll just try that too. - Okay. - So three ideas. - Yeah. - Touch base in a month. - Yeah. Sounds good. - All right. - Right, well, I've purposely refrained from asking you questions over this last month 'cause I wanna be surprised before I ask you any questions, how excited are you about your results on the scale of one to 10? - 10, yeah, I'm pumped. - Wow, yeah. - Okay, yeah, things have been going good. - Do you have actual revenue? - Yes. - What about profits, the P word, profit, yeah. I've got it. - Okay, yeah. - Guys, tkowners.com, that's my community where people are building businesses. I do AMAs, Q&As every week, live, you can ask me anything you want, you can have accountability partners. It's about 1,000 people in there building, starting, growing businesses. Check out tk0 as in the corner office, tkowners.com. - So three ideas, I'm gonna recap everyone. We had a help business owners build a website with OpenClaw, help parents tell more customized, unique stories every single night through an email sent at a certain time with OpenClaw, and then we had a find arbitrage opportunities between Facebook marketplace and eBay, or just all buying in selling on Facebook marketplace with OpenClaw. - Correct. - Yep. - Okay, let's start with the duds. - Oh yeah. - If any, which of these were duds? - Bad news, that last one, the buying selling one. I wanted to do, I kind of started doing it, I can't. But I think it has potential for sure. I just didn't focus on it because the other two were working. - Okay, that's fair. I mean, it's opportunity cost. You only have so much time in the day. - Yeah. - Not necessarily passionate about buying and selling things on eBay, whereas I've got four kids, so bedtime stories is cool, and then the other one was making meaningful improvements to my actual business. - Oh, okay. - So, did you see any signs of life on the Facebook stuff? - Honestly, I didn't give it enough of a go to even like, yeah. - That's fine, 'cause you ignored it for good reason. So, let's start with bedtime stories. Tell me how that entire thing went. - We do a seven day free trial thing. You can even get like a free story. And basically, you sign up, you create your account, you customize your child's profile. So, their name, favorite animal, favorite color, you know, do they like princesses or cars or whatever, it doesn't matter. And then, as we say, you get a magical story in your inbox at 7 p.m. every night, and we charge nine bucks a month, if you have one kid, a little more for other stuff. - Okay, but you're gonna show us the prompts to build all this? - Yeah. - So, we do the prompts, I don't know where you want them. We can put them on the screen or put them in the description. - Yeah, well. - Well, I'll add them to the end. - Okay. - That's really good design. - Yeah, this is open claw. - Did you give it like something to work off of with design? - Honestly, no. - You just ran with that. - Yeah, just ran with that. And I was like, oh, it looks good. Yeah, so I like the design. We don't even push the family or legacy yet. We just have the starter, which is the nine bucks a month. - Okay. - Which price point wise, we just chose that because I don't know, nine bucks. We didn't want to charge only five bucks, so we just chose nine. And then we started doing some ads. So I ended up making one ad, but I just made an ad basically saying how I'm a dad of four kids. It's hard to endlessly think of new bedtime stories and that's why we made DreamTales.au to make it easy. - Yeah. - So, did you make the ad or did it open claw? - So I made one ad. - Okay. - And then we had open claw make some AI, obviously, powered ads. - Okay. - And then we had those two running. - What type of an ad did you make? Was it still image video? What? - Mine was just a video, just like me talking to the camera. - Like, just like, as in seconds. - That's what you're doing. - Yeah, it's probably like 20 seconds. - Okay. - Yeah. - You let Facebook choose the targeting? - Oh, yeah. - Okay. - And then, yeah, the AI ads is more just like, you know, pictures of moms or kids or whatever, and then the story and then-- - No, like, hey Jen, AI avatars. That's more still image stuff. - Yeah. - Okay. - We have like a little over $300 in MRR right now. Holy crap, monthly recurring revenue. - Yeah. - So like the 33, 35 customers? - Yeah. - Holy. - And we probably spent like $400 in ads. - That's nothing. - Yeah. - If that were a $9 month software product, you'd be willing to spend well over a thousand on ads. - Yeah. - Based on what your lifetime value would be. - Yeah, so I think what we're gonna do for fun is we're gonna refine the story, like make the engine behind the story creation a little better. We're gonna try to come up with, right now we have it as 24 bucks gets you three kid up to three kid profiles. I think we'll just change it to 19. So nine for one 19 for like, probably up to four kids. Or honestly, it's not that much more work. Up to six kids. - They need kids that are young too. - Yeah, yeah. So the chance of people even having more than two kids that are under the guys, pretty small. - Yeah. And then kind of decide if we want to do the physical book option. Maybe just have the wait list for that and not decide on that. But yeah, then dial in some ads more. Or just better, it's spin up some more creative. And then see, yeah, can we take this thing? 'Cause basically, you know, essentially we're basically break even off of it so far. But it's MRR. So it's gonna continue. And yeah, we're gonna lose some and hopefully gain more. But I wanna see like if we spend another $1,000 on ads, can we get another 1000 in MRR? - Yeah. - Well, that's pretty sweet. - Yeah. - Yeah, pays back in the first month. - Yeah. - Which ad performed best yours? - It was actually mine. But I think it's just because like, okay, they saw a human, they saw dad, four kids. They couldn't-- - But you could use Hagen or whatever to do that. It wouldn't be as good, but they're pretty dang close. - Yeah. - Yeah. - It's essentially a SaaS product. Like it is a software service product, but it's the delivery vehicle is just an email a day. If you were to scale this at any point, would you wanna kind of take it over and hand it to a human? Would you wanna prompt it better? What does scale look like for this? - Yeah, no, I think probably the best version of this would be it's founder led by a mom who happens to be a creative writer. - Mm-hmm. - And she is potentially using AI behind the scenes, but she's also like constructing the stories or at least like the rubric for a lot of the stories herself. So people are connecting more with like, oh yeah, like she's an author. It's a mom, I just think, I mean, most of our buyers are gonna be moms. So I think that that would be how we scale it. - Yeah, yeah. - Man, that's exciting. - Yeah, that's a huge one. You literally used an AI agent to build a business for you, soup to nuts from idea to revenue. - Yeah, so yeah, so that's going good. And maybe next time I see you, I'll have more to talk about with how we've scaled this and then I can talk about the website thing. - Mm-hmm. - Okay, so here's what we ended up doing. So we used Zach Morris, my open claw. It found 350 local businesses in Utah, some of which you had websites, but we're bad, some of which who had, who didn't have websites. - So a little bit of both. And did you ask it to do that? - Yeah, I asked it. - Okay. - Just asked it to do that. - You were just kind of curious. Kind of like the split test we talked about. - Yeah, okay. - And so it found the 350, it found the contact info for all of them. So like name, company name, personal name, email phone number. - Now let me get specific. Did it just pull the phone number from the Google profile? - Yeah, it just did that. - Okay, it did go to like, Nanta or like state directory websites. - Yeah, so basically it scraped Google business across Utah for various different services. It did not mean more like landscaping and HVAC is kind of-- - Well, that's just like, it probably just took like a random sample size. And most home service businesses are HVAC, landscaping, plumbing, electrical roofing. - Yeah. And so it did that. Like that was step one, right? It did it successfully. Step two was, can you make websites for all these? I asked it that and said yes, it asked me what platform did I want to use. I said, I don't care, just keep my token costs low. - Okay. - It said, okay, where do you want to host these? I said, I don't want to actually host them live yet. Just put them on test URLs. - So they are public, but not like a custom domain name. - Yeah. - So it made the 350 websites. - And it made them like with like the cloud API or did it go to replete? - Yeah, no. So it ended up using more like Chinese models. - Okay. - Because I said keep token costs low. - How much did it end up being per website in token costs? - Oh, like a handful of cents. - Wow. - Yeah. - Yeah. - Holy crap. - So you're gonna hear some of them. - Here's some of the sites that it made. So a landscape, a electrical site, what was a plumbing, one, a roofing one. So yeah, just home services across the board. - They're all most trusted. - Yeah. - Yeah, that's true. They're all very, very trusted. - All of my daughter's friends are her best friends. - Yeah. Okay, so it spun up all the sites and you know, you can scroll and get some more info, which really just had to pull from for a lot of these. - That's great. - Yeah, pulled from Google. But I mean, it's solid, right? - It is solid. - Yeah. You mentioned postcards, I think. Anyway, we did the postcards thing. So I said, can you basically send all these postcards with a QR code where the owner would then scan the card and then see their site. I want the QR code to point to the site. And then on the QR code, I wanted to have the information of my David AI company where they could then, you know, call us to like buy the site, basically. I asked if it could do that, I didn't know. And it said, yeah, you can do it with lob. This episode is not sponsored by lob. I've never heard of lob before. - Is it like a direct mail API? - Yeah, yeah, it's lob.com. - Okay. So anyway. - Three letter domain, they must be legit. - Yeah, yeah, true. - I do know direct mail is like a well-established industry and there's a lot of technology involved. And there are APIs that you can use for this stuff. - Yeah, okay, so here's the postcard at made. This is the general design for all the postcards. It says, we built you a free website, scan the QR code to see your new site. site. Your business info reviews and a click to call button all live and ready to go. So that's the front of the postcard and on the back of the postcard says your free website is live. We built it for you and then our contact info. Okay. So you scan it, you then go, it would then take them, you know, to their site and then lob gave us analytics, which showed of the 350, 341 of the postcards were successfully delivered. Okay. So it gave us like analytics of that. So I want to say it was like 20% of them scanned. Okay. Well, yeah, that's not bad. Yeah. Okay. So 20% scanned. So I have one like part time sales guy on my team. So I gave him the contact info of the 350. Okay. And I'm really targeting. Yeah. So I said start calling on them. But as soon as we hear that they scanned for sure, call on those like super hard. Yeah. And then tell them that their site is free if they hire us for marketing and then just pitch our cheapest package. Yeah. Because we do. Yeah. It's like a few hundred bucks. Anyway, it worked and we have like a little over eight K a month in MRR from from this experiment. Yeah. Hold on. Yeah. Eight thousand dollars a month in monthly recurring revenue from this experiment that an AI agent built for you. Yeah. That essentially they did every single thing of accept for they didn't close the final deal. Sure. Which was my part time sales guy or me. I need a process. Listen, I need more people like this to interview on my podcast. So if you know of someone with a site hustle or a business that's unique and cool and super profitable email moly [email protected]. That's one word cofounders.com [email protected]. Tell her your story and we'll give you a hundred bucks if we end up interviewing them. So 68 people scanned 340 delivered successfully. Nine galas in the mail. 68 people scanned. I want to know from your sales guy, how many of your closes came from the scans versus the non-scanners. Yeah. It was like 90% scan nurse 10% non-scanners. It was mostly from people who did end up scanning. So are they all paying 300 bucks a month or some paying different. No, some are maybe the biggest ones like 1200 bucks a month. Okay. How many unique customers does that eight thousand dollars represent? Yeah. Probably like 20. Okay. Okay. So so 400 a month on average. Yeah. A couple do the expensive one. Yeah. Most everyone else does the cheaper one. Yeah. 20. So probably more like 17. But yeah. Okay. Okay. Two or three of them closed because of the call. They may not have even seen the postcard just because it was delivered as many they saw it. Yeah. They might have closed without a postcard. You probably don't even know that. Yeah. We wouldn't. Yeah. But the of the 68 people that scanned it, they showed enough intent to say yes to the call. Yeah. So basically if we were to do the math here of the 68 like 14-ish of those closed 14 of the 68 scanners. Yeah. 20% scan 20% of the 20% by yes because of the the cold call. The one call. Yes. But I do think and this I don't think should be neglected is I think that the uniqueness of them actually seeing the QR code postcard to their website. I think that already signal enough like oh these guys are like legit. Yeah. They're thinking outside the box. I like that because they probably most business owners get like endless emails a day of like oh I can get you number one on Google or I can you know run your Google ads or whatever right. That's why I was like well let's just stand out like yeah could we use outscraper and other things and like you know just put them on cold at email outreach yeah we could do that but now we're just a yet of low state low friction. Okay. I got a little soapbox here. I got to look directly and I look directly at the camera. So like I think one of the magic things here is you merging the online with the offline. Okay. The more AI grows the more we need that pendulum to swing towards offline stuff. Yeah. Because the easy thing to do is to mass text people which is not compliant you will get sued. Yeah. You will get fined right by the FCC or to do an AI voice agent or to go to cold emails or whatever. You did the harder more expensive thing and we'll get into what it costs in a minute but that makes all the difference because it signals to your potential customer that you guys are real. All the people in their inbox are not real. They're not there's low stakes there's low money there's low investment. Mr. Beast first viral video ever the concept for it was I'm gonna get $5,000 to a homeless guy yeah right and see what he does with it. He was going to get that $5,000 from their sponsor but Mr. Beast said make it $10,000 and the video won't do twice as many views it'll do a hundred times as many views because that additional investment conveys to the audience they see the work they see the money and it just gets them to click watch share and get to the end they're much more likely to do so right and so he twisted their arm they gave him $10,000 and it got like over a hundred million views which was his first real big viral hit. So that same first principle of human nature is conveyed here yeah you're like that postcard cost how much each it was like a little more than a dollar each okay so you spent some hours of time this wasn't like a five minute thing yeah not counting the calls pretty little okay yeah yeah you spend some time yeah and you spent hundreds of dollars yes right including the token cost it was you're still a hundred percent of being like 10 20 bucks it was pretty low crazy yeah okay and then yeah four hundred-ish dollars on the actual postcards yep which is about you know three hundred and eighty dollars more than cold emails would cost yeah so your potential customer saw that and you stood out that way yeah so I just like anything life you gotta have there's there has to be stakes involved there has to be risk involved there is a risk to not taking a risk right like if I'm afraid I'll get hit by a car so I stay in bed all day then I'm gonna risk like getting fat because I'm not moving around yeah so it's not a matter of avoiding or even minimizing risk it's a matter of picking your risk yeah because there are no solutions yeah only trade-offs yeah so your risk in this case was four hundred dollars but had you done the same pitch with the same copy to the same three hundred fifty people over email you maybe close one maybe yeah instead you close seventeen to twenty of them yeah well and and off of that like what the the easy version of this is I do scrapers I set up cold email campaigns and I see how many how many people reply and I try to close them over email like that's the easy thing that people want to do because they don't want to pick up the phone and actually call yeah because that's hard short term easy equals long term hard yeah they're picking the easy route but they're making their life harder yeah as a result so it's like okay how can we stand out we doubly stood out the postcard thing and actually calling like we we actually talk to you and actually making a website yeah we made the site too yeah so it it's like we're trying to cut through the noise in a variety of ways which then also which probably helped our close rates be better than normal that shows them well these guys they made me this is the site I got the postcard they called me on the phone multiple times until they got a hold of me like I want someone like this is me assuming what they're thing in their head I want some like that in my corner yeah who do I not one in my corner the guy that's just emailing me endlessly or messaging me unlinked in endlessly saying he can get me more leads yeah which obviously looks like an AI bot that does sending me those messages probably is yeah so like if you if you compound your difficult things compound your friction full things then you compound your wins yeah three hard things yeah cold call them awkward intimidating everyone hates it yeah physical postcards cost real money takes time yeah and then actually building the website for 350 business owners yeah if you only do two of those things you might get four closes if you only do one of them you might get one close yeah if you do three it multiplies it's exponentially you do three you do 17 if you find a fourth hard thing to do you might get 72 you know what I'm saying yeah yeah like if you show up at their door yeah yeah the day it arrives yeah which would be weird and awkward but like possible yeah I guess the fourth could be you hand deliver the postcard yeah yeah that could get you 70 closes yeah which still you can actually just chat with them right there right force the chat yeah now do you have the data on how many of your closes came from people that how do I have a website verse did unfortunately no I messed up there I should have figured out a way to track that better but once the QR codes were sent out we basically lost that part of the funnel uh so yeah yeah so once we're gonna so we're gonna start doing this basically once a month now that we saw that it worked we want to do a version of this experiment once a month and refine it and so yeah I think next month what we're gonna do is only people who do have websites but who maybe don't rank well in Google will be the thing that we try to do yeah yeah and still but ideally still they have bad sites so I'll spin up a new site but then point to say like hey we'll give you this new one which will be better for SEO all you got to do is call us back or whatever and then we'll try to do the same thing oh my gosh yeah and then we'll we'll call them and cold calling is not fun if anybody's ever done it my first job when I was in college was cold calling I absolutely hated it yeah but I mean if you put in the work you can make yeah obviously you can make money from it I don't understand where you're sitting here like if I were you I would be mailing 33 million yeah yeah we just got to we do care about a quality of work that we put up our clients so we need to make sure that we can scale appropriately oh my gosh yeah that went much better than I expected yeah yeah yeah well the same I thought it was going to work at least a little I did think it was going to work this well. Yeah, yeah. Where can people find you or your businesses? Yeah, find me on on X, Brandon Doyle, and then my website is get David.ai, and we do we do all different kinds of stuff with AI, so we'd love to chat. For business owners. Yeah, okay. Yeah, thank you, Brenner. Okay, thanks. Hey guys, if you're still listening to this, it's probably because you haven't had a chance to take your AirPods out, you're still mowing the lawn, you're still driving what have you. If you're still here with me, I would really, really love and appreciate a five-star review on Spotify, Apple, or wherever you get your podcasts. It would mean a lot if you want to go the extra mile, share this episode with a friend that might have an interest in starting a business. It would mean a ton. Hope you have the best day of your life today.