I Got Destroyed Online for Saying This. So I Built a 6-Part Blueprint to Prove It. (Part 1)

Hey everyone, I'm Brennan Turner, host of the Better Life Podcast, and today I'm actually doing something a little different. I'm starting a brand new series, a six part series I'm calling the Seven Figure Business Blueprint. Not just real estate, it's any business really that you want to get to Seven Figures in profit. No fluff, no theory, just like really the exact playbook that I've been using, the building mold. Businesses and figures cannot help many other people do this thing. So we're covering things like mindset and choosing what to build and how to build it in marketing and money and delegation and more on a lot of book recommendations. So basically everything I know about business building broken-industics categories. And because it's so long and so much information, if you want the summary of everything in all six episodes, just DM me the word Seven Blueprint. Like the number seven blueprint on Instagram at Beardy Branden, and I'll send it right over to you. Let's get to it. So last week I kind of ticked off a lot of people. And I'm talking like angry DMs, the comments, sections on fire. People have never met calling me like every name you can imagine. Stuff like, this is the dumbest post. How about Don't Marry a Basic B word that wants to be a housewife? Or quote, "Wow, Branden, you're so culturally advanced for the Middle Ages." Or quote, "You, be a man, also you. Grow Beard in Attempt to Hide as a Week jawline." Or Branden's as a total idiot. Okay, those are some of the nicer ones actually. So here's what happened and how this all came about. So I posted something on social media that really struck a nerve. It was simple, really. I mean, I just said that men who aren't financially free and are married need to stop wasting time and start building something if they're wasting their time watching sports or scrolling TikTok, and their wife still has to work a job she doesn't want. Like they're being selfish. Their work isn't done when the five o'clock bell rings. It's time to build something and to grow out there. Maybe it's a business. Maybe it's a rental property portfolio. That's what I do. Or like a side hustle turned empire, like something, anything. Just stop drifting through life, hoping it gets better and actually do something about it. Now the response was intense to say the list, like thousands of comments on this thing. Plenty of people liked me, supported me. They said finally somebody said it or agreed, but a lot of people got angry. And they had a lot of excuses. Like things like you don't understand my situation, must be nice to have money and time. Because I don't have that. The economy is rigged, easy for you to say all the things, right? Now here's what I've learned, you know, after building multiple seven figure per year profit businesses and walking alongside hundreds of entrepreneurs over the past couple decades, interviewing hundreds of them on the bigger pockets podcast and on the better life podcast. It's this. When you argue for your limitations, you're going to win every time. That's a quote from the book, the one thing and it's so true. So I decided I would just create this to not argue with people on internet. I can't win that fight, but to really help people who read what I wrote and they thought, "Okay, that sounds great. I would love to reach financial freedom. I'd love to make a million bucks a year. I'd love for my husband or my wife to stay home with the kids. I'd love to stop making somebody else rich and make myself rich and said, but I don't know how to do it. Like, I want to help those people and take away all of those excuses and to give them such a clear, practical step by step roadmap blueprint that the only thing standing between them and financial freedom is a choice. So welcome everyone to the seven figure business blueprint series. This is going to be a six part series where I'm going to go over exactly how to build a seven figure a year profit business. So with this video in pillar one, I'm going to tackle the mental side of it because everything starts in your head, like not with a business plan, not with capital or raising money. It's in your head. So in pillar two, which will be next week, I'm going to help you choose what to build. We'll actually come up with a million dollar business idea in like 60 seconds. I'll show you how kind of how I did it using an airplane as an example and show you how you can do that. Pillars three is all about building the thing. I'll show you how do you actually build something using the lean startup method that made me millions and why my six year old building a website the other day is like a super important lesson in today's AI infused world. Pillars number four is a big one, marketing sales and funnels. I'm going to walk you through the exact funnel system that I use to raise $120 million from regular people online. How I use it today to make millions in different companies and how you can change how you think about marketing and sales into something fun and profitable. Now pillar number five is about mastering the finances and the money boring because like both most business owners, they're secretly broke and they don't even know it. But I know this will be the least popular video in the series, but it's also probably the number one most important because that's where most businesses actually fail. And then finally, the last video pillar six is going to be a bind back your time and how to build a team and outsource stuff. Now that's going to be humans or AI or automation or whatever, but as your business grows, like your time doesn't grow with it. That's the whole point. A business that can run without you so you can make the money and actually live the life that you were trying to get to. So by the end of the series, you'll have everything you need to build a business that does a million dollars a year or more in profit. There's no fluff, no hype, just the actual playbook, the blueprint. Now if you're not subscribed yet to my YouTube here or the podcast here, hit that button right now and follow me at Beardy Brandon. This series builds upon itself. So if you miss one video and you're going to have, you're going to have gaps. So I don't want you to do that. So follow along. And in case you don't know me, my name is Brandon Turner. I run a about a dozen businesses. Some bring in like a thousand dollars a year and some bring in a hundred million dollars plus a year. Now I've failed a lot and I made a ton of mistakes and I've had some big wins. I've written some bestselling books. I posted one of the biggest podcasts on earth for almost a decade. It's called bigger pockets. I help people invest in real estate now. Either through teaching them how to do it via firstdeal.com or I help them invest passively through my real estate private equity fund, open door capital at odcfund.com. But enough about me. Let's say why you, why does this matter right now? Like why? Why? Because you need financial freedom. And this might be the best window. And maybe the last window you'll have to get it. Like AI is changing everything at a pace. Nobody expected jobs that seem safe five years ago are quickly disappearing. Like I don't care what your job is. It's not safe. But Brandon, I'm a barber. I'll be fine. Wrong. Like even if AI only takes a large percentage of the white color jobs like the lawyers and the marketers and the designers, like that's obvious. But where do you think those people are going to go? They're going to come for the barbers. They're going to become barbers and they're going to become plumbers and electricians and blue collar workers, which means the competition is about to go way up in those fields. So nobody is safe. And even if AI doesn't disrupt everything and causes mass problem, do you really want to be chained to your job forever? You need financial freedom. Even if you love working, I love what I do. And even if you plan to work forever, I plan to work forever. You need to establish a beachhead that cannot be taken no matter what the future brings. But here's the flip side of that. The barrier to starting a business has never been lower. But you can literally build a website in an afternoon. You can automate tasks that you should require employees doing dozens of hours of work. You can reach customers worldwide from your phone. The windows open right now, but it will not stay open forever. So the people who move now, they're going to build the businesses and acquire the assets. The people who wait are going to work for them. Now, I'm not selling anything in this series. I don't have some course at the end. I'm not upselling you on something. I'm doing this because I genuinely believe that anybody can and should build a business. And I think everyone needs like, they need to like your family's future depends upon it. Now, let me tell you what the series is not about. This is not about building a unicorn startup. It's not about raising some seed round from venture capitalists. It's not like MBA stuff, Wall Street stuff or Silicon Valley stuff. I don't believe you need a giant trust fund or a Stanford degree or special connections to make this work. This is a practical blueprint for regular people to build real businesses that generate real cash flow and real freedom. It's for people who want to maybe invest in real estate or invent a new tool or product or people who want to make an app or they want to be consultants or they want to walk dogs for living or flip houses or couches or open up a new local jiu jitsu academy or a plumbing company or a landscaping business. It's for anybody who wants to make a million bucks a year running a business that has the highest chance for success and stability. Not a lottery ticket, like most Silicon Valley is like just a good stable business. So let's get into pillar one, the mental game. And by the way, if this is helpful at all at any point, just give that thumbs up button below the video. It lets the internet know that this is good stuff. All right, look, I don't want to start with a business plan. Like, I don't want to start with capital, not even with an idea. I want to start with your head because I've met thousands of people who have had better ideas than me who have more resources than me, more connections than me. And they're still broke. They're still stuck. They're still thinking about starting something sometime. Meanwhile, people with far fewer advantages are out there building empires. The difference is not resources. It's resourcefulness, right? The difference is mental always. So let me ask you something, are you fed up yet? Not frustrated, not annoyed, fed up. The kind of fed up where you can look at your life and say, I cannot do another year of this, something has to change now because this is the uncomfortable truth that comfort is the enemy. Your nervous system, it's designed to keep you safe and happy, which means it's designed to keep you exactly where you are. Like your brain will manufacture a thousand reasons why now is the wrong time, why you need more information, why you should wait until conditions are absolutely perfect. But here's the truth. Conditions are never perfect. And waiting is just like slow failure. You gotta get fed up enough that the pain of staying the same exceeds the pain of change. You need to look at the trajectory you're on and honestly ask yourself, if nothing changes, where am I going to be 10 years from now or 20 years from now? Will I be able to look at my kids? in the eye and say I gave them the best life that I could because no one's coming to save you. There's no Calvary riding over the hill. Your employer doesn't care about you or your dreams. The government sure isn't going to help you with your financial freedom. Your parents can't fix this for you anymore. It's on you, all of it. And that's not depressing. That's not a bad thing. That's liberating because if it's on you, then you have the power to change it. So ask yourself like right now, like if nothing changes, we're going to be in 10 years. And how does that make you feel? You fed up yet? So step one is really digging in deep and to know that you really want it. Now, you're several minutes on a video here about building a business. So I think I'm talking to the right person like you're in it. So let's move on to the next piece of the mental game and where a lot of people really fail. They never decide. Like think about dieting for a second. Like there's a hundred diets that work. Like keto works, intermittent fasting works, weight watchers, I'm sure works, Mediterranean diet, and sure it's all great. It all works. The problem isn't finding a diet that works. The problem is that most people never pick a diet. And if they do pick a diet, they don't pick one, they don't stick with it. They don't see the results because they don't stick with it and they cheat on it, right? They jump to another diet and then another one. And so yo yo dieting works, right? The business is the same. Yo yo business building is the same thing. There's hundreds of business models at work. The problem isn't information. The problem is decision and commitment. Being decisive means saying, I'm going to go all in on this and I won't stop until I win. Now, that doesn't mean that you can't pivot. You're going to pivot. You got to pivot. You're going to learn lessons and you're not going to know what's going to work and you're going to have to change tactics when things don't work. And all that is fine. That's part of the journey, but you don't stop. You don't get distracted by the next shiny object that's out there. You don't start over with something new every six months. You don't take a break. That just becomes permanent. Decise of people make a choice. They move forward and they figured out along the way. In the size of people, they research forever. They wait for perfect conditions and they stay stuck. But the market rewards action punishes hesitation. Like be somebody who decides and moves. Not somebody who thinks about it. Once you decide, you then you need to focus one thing, one business model, one vehicle to financial freedom, not three, not five, not 10. One. Now, I know this is hard to hear when you're excited and ideas are flying, but look shiny object syndrome has killed far more businesses than recessions ever have. Every time you chase a new opportunity, you're just resetting the clock on the current one. So pick one vehicle and go all in for two or three years. Like maybe that's real estate like me or maybe it's a service business or an agency or an app or any commerce or whatever. Commit to it fully. Master it. Become the person who knows that business inside and out. And once you built something like real once you have cash flow and systems in a team, fine, then diversify. But not before, not while you're still trying to get your first engine running or your first bridge built. Now, if you're deeply committed, you're decisive and you're all in. That's great. That's awesome. But I need to prepare you for something mental because if you're actually going to do this, you got to know what's coming. So Seth Goedin wrote a great book. It's brilliant. It's called the dip in that book is inside simple. Almost everything we're doing has a dip along like slog between starting and master where it's now being fun. It starts being hard. And the first few weeks of any business are exciting. You're learning, you're seeing progress. There's like novelty everywhere. And then comes the boring middle part that unsexy 18-month just grind that nobody posts about an Instagram. The part where you're doing the same thing over and over and over and over and the results aren't coming. It's the part where your friends ask, so how's that old business thing going for you? You don't know what else to say. You're like, you're just like, it's going like, that's where so many people quit. That's why so many people are broke. The people who win are the ones who keep going when it stops being fun. Like they understand that the dip is actually a competitive advantage. It is a filter that eliminates everyone who's not serious. If you can just survive the dip, you're going to come out the other side with less competition and way more knowledge. So expect the dip, prepare for it mentally and when you're in it, remind yourself, this is where champions are made. And the last piece of the mental game, just freaking hard work. But here's something a little counterintuitive. I'm not going to tell you that you got to work 80 hours a week. Like I don't think that's sustainable and I don't never think it's optimal. Like that tweet that I made that went super viral and got a much anger people. Like the number one complaint there was like, Oh, I got to go to work all the time. Oh, Brandon says work 100 hours a week. I'm like, no, that's dumb. I'm not saying work all the time. Take time to recharge. But let's be honest, I know so many men, maybe you who spend 10, 20, even 40 hours a week gaming or scrolling or getting high or watching sports, that's not recharging. That selfishness, especially when your wife is working a job, she doesn't want to work. So what I'm going to tell you is to work consistently and smart. So move the ball down the field day after day, week after week. And yeah, work long hours. Like I remember years ago, I heard Gary Vanichuk say something's the effect of, look, if you're trying to build a business and get freedom, you work your day job from like eight to five, you spend five to eight with your family and then you work eight to midnight on your business. And if that sounds crazy, then maybe it is easier just to rely on the government for your future, you know, food and housing. Because sometimes in phases of life, hard long work is required. But again, consistent work is even more important. The buddy of mine, a performance coach named Gary Harper. He often says at my companies, we just ask that our employees work half days. That's it. Just half days. But they can pick which 12 hours. That's funny, right? But it's a lot of culture that says we're not trying to for work week our way into success. As much as I love the themes in Tim Ferriss's book before our work week, that book is phenomenal. But a lot of people read that and mistakenly believed that they could work four hours a week to earn the freedom that Tim talked about when Tim was simply stating that that is the eventual goal of a well built business. Something that we're just, I'm just going to break down for you in this whole series here step by step. So if you follow these six pillars over these six videos, you can eventually work four hours a week or less, but you got to earn it first. And that takes putting in the hours and doing the right things during those hours. There's just no other way around it. And anyone who says different is just trying to sell you something. Now, actually more importantly, than the sheer number of hours, like I mentioned a minute ago, is the consistency of doing that right actions. Like you not need to necessarily work eight hours straight to move your business forward. Like again, think about a football use that say metaphor a lot. You don't need to hail Mary every play. You don't need to speak to a 165 yard run down the field. You just need four yards and then four more yards and four more yards first down over and over all the way down the field. Now that goes back to the like the tortoise and the hair story, right? We've all heard that as kids slow and steady beats mad rushes and burnout. And that's how businesses are built. Small actions that are compounded into massive results over time. So a sales call today, a piece of content tomorrow, one small improvement to your systems next week and the week after. And none of it feels dramatic, but all of it adds up and consistency kills the competition because most of your competition will quit. They're going to burn hot for three weeks and then disappear. They're going to get distracted by the next thing. They're going to hit a rough patch. They're going to take a break and then never come back from it. All you got to do is keep showing up and moving the ball down the field. Now you might think that I'm giving you like counterintuitive stuff or not counterintuitive. What's the word I'm looking for? Like two different views. I'm saying you've got to work hard and put in long hours, but then you got to work smart and it's not about the hours. It's both, right? It's really like you've got to work consistent. Like you can't work. I'm going to go put in an hour today, nothing for four days, nine hours, nothing for five days, two hours. Like that's not going to get you there. Instead, I want to encourage you to work maybe two or three hours a day, six days a week. Like that's consistent and it's putting in the hours. I'm not saying eight hours a day, but putting a few hours every day, six days a week. That's what I'm talking about. All right. Now I'm going to tell you a story. I'm going to continue this story throughout the entire series. It's based on real people that have known, but it's like a composite of entrepreneurs that I've worked with over the years. So I'm going to introduce you to two people. Well, really is one, but Jake and his wife, Jake works at a call center, makes like 20 bucks an hour. His wife Maria works at Starbucks. He makes about the same. They're in their late 20s. They're married for a couple of years. They're living in a small apartment. They don't hate their jobs, but it's definitely not what they would be doing if they had a magic wand. And they're not like poor, right? But there's never quite enough. There are just like one car repair away from stress. They live for the weekends and they tell themselves, you know, someday, someday we'll have kids. Someday we'll buy a house. Someday we'll take a real vacation. In fact, it's been a kid they would love to have kids and they want to be around to raise them right. And not at the work all time, but they feel it's the wrong time to have kids due to their financial situation. Now one night, Jake, our hero is lying in bed and he's staring at the ceiling. His wife Maria's already asleep. And then something just clicks in his head. He looks at the next 40 years of his life and he sees nothing changing because he hasn't done anything recently. Same apartment, same job, same barely enough. So imagine tells his future kids why they never see him and why he's always tired and why they can never go anywhere. If he even has kids, which is most as he wants them, he feels like that's just a distant dream. So Jake is finally fed up enough to make a change. So he decides he doesn't think about it. He's this decides I'm going to retire my wife. I'm going to build something so she can stay home and raise our future kids and eventually I'll get out to I don't know how yet. He says, but I'm going to figure it out and I'm not going to stop until it's done. Look, Jake doesn't have a business plan. He doesn't have capital. He doesn't have experience. He doesn't know idea what he's going to do. He just has a decision. And now That is where it starts in that pivot moment, like that pivot moment where your life pivots on that one moment right there. The moment where the trajectory of his entire life will alter forever. And that night in bed was Jake's pivot moment. My question for you is, "When's yours?" And why not now? Why can't you look back on this day watching this video or maybe you're listening to the podcast of the audio of this and you're saying that was the day? That when I look back in 20 years, that was the pivot moment. So that's pillar one everyone, master the mental game. Let me bring it all together for you real quick. You gotta get fed up enough to decide, to actually decide, not think about it, but focus on one thing for two or three years. You gotta expect and survive the dip and remember consistency beats intensity, but both are required. So get four yards, first down, repeat. If you got value from this video, smash that like button with your left pinky. It helps more people find the series and make sure you're subscribed and following me at Beardy Branding because the next video is where things get really practical. So I'm pillar two next video. I'm gonna show you how to choose what to build. I'm gonna come up with a million dollar business idea in just a few minutes and I'll show you how I think about that. I'll show you why boring businesses just crush most flashy startups and I'll walk you through a real example of how I would build a million dollar business from scratch complete with business name, the offer, the scaling plan, the whole thing. You don't wanna miss that. I'll see you in the next video. (dramatic music)