How to Use the Algorithm as Your Real-Time Feedback Loop
63m 47s
The discussion centers on a strategy for promoting a Netflix comedy special. The speaker advises editing the raw footage into multiple short clips and posting them organically on social media to gauge audience response. If certain clips gain traction, investing in targeted ads—tailored to relevant demographics, such as football fans for football-related content—can amplify reach. This approach aims to boost viewership before the special's release, potentially improving its Netflix ranking and longevity. The conversation then diverges into broader topics, including sports fandom (notably the Jets and Bills), cultural commentary on Bad Bunny's lyrics, and the future of content creation. The speaker predicts that AI will enable seamless localization of content for global audiences, allowing creators to build fan bases in unexpected regions. Personal anecdotes, such as a viral YouTube video in Kuwait and family loyalty to sports teams, illustrate the unpredictability of audience engagement and the power of digital platforms.
The way to win on this game is to take all the footage from the show, chop it up into as many pieces of content, post it organically. - What do you mean organically? - That means you're just posting it on social without putting paid media behind it. That's an industry marketing term organically. Normals are just like, post it. Post it, and if something hits, which it will, because you're talented. So in those 31 moments, you clip them up, you post them organically. Which everyone organically gets a million views, 500,000 off your baseline of 40,000, 100,000. I don't know your social enough to know what your baseline is, but anything that overindexes, I, if I'm you, am running thousands of dollars in ads against certain demos. You know the content of your special. So again, if you talk a lot of football stuff, you go in football fans. Like, there's a way for you to use ads. It's a couple bucks out of your pocket. But the upside's so worth it, because you know this. If you hit those ads hard for the three, four days before it hits, and you really have that opening, and the algorithm gets you to, you know, you get more tune in, which takes you instead of number seven. You'll be in there, but being seven versus one, and being seven on top 10 Netflix for a half a day, and then 11 and being off the grid, versus being one for 48 hours, changes everything for you. Okay. This is the GaryVee audio experience. I like the losing. I like the process. I'm serious. I grew up a huge Yankee. He's a character. Yeah, I grew up a huge Yankee fan, and a huge ranger's fan. Yeah. And after they won, like, it was, I stopped caring. Yeah. I think we should give them a jersey. Just give the Jets a jersey, because we got the Jets. You know, he doesn't want that. He's a fan. I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. They'll make my mom super happy. I'm a Jersey boy. So yeah, I'll be thrilled with the Jets. And the stadiums and Jets. By the way, the Jets and Jets are New Jersey football teams. They play and practice. They play and practice in New Jersey. That's what I'm saying. The only technically New York team is the bills. But we all know this. I mean, everybody at home, we all know this. Buffalo is dramatically more Canada than it is New York. This is probably the-- That it is New York City. Oh, no. No. We had immigrant people on the podcast. But I think we know this, though, right? I never thought I'd-- I love when the Buffalo fans are like, we're in the New York. And the world views New York as not New York state. They viewed as New York City with-- and I love my Canadian brothers and sisters. And I actually-- you know what? I hate the bills. But I love the people of Buffalo. Like, it's a gritty-- Yeah, exactly. That's just real talk. But with all due respect to my Buffalo brothers and sisters, you're dramatically more Canada than you are New York's. Well, by that logic, the chargers are Mexico. Yes, I come into that. Oh, yeah. OK. I'm fine with that. It's a little team. That made it forever. Short, but the player is talking about it during half time. I'll take a cock fight after that. That'd be good NFL. That's the way they should do it. Yeah, bad bunny did miss out on the cock fighting, with all supposed to be Puerto Rican culture. By the way, the bad bunny content that's being made that translates to what he said on social right now is dominating-- I love to like, kind of just follow what is happening in pop culture. Here. Just the people that were like-- he's such an amazing performer. But I think it's funny that now a lot of people realize what the words translate to. Oh, you look here. I don't know any of these. Basically, I just-- Like, it's stuff, right? Well, it's not even-- it's actually very mellow, but it's like, I have so many girlfriends. I have so many girlfriends. I told my auntie that I have a lot of girlfriends. What do I do with all these girlfriends? It's pretty basic. Yeah. And it's been funny to watch people get into it. I love my mom is super liberal, so she has to be like, I love bad bunny. It's so great. Without knowing anything-- I fucking saw what I was thinking saying. The living love to be the locus, shut up. Yeah. We've definitely gotten sports oriented in politics. Like, the jets can't-- Yeah. I loved it when it was-- life was just sports that way. Like, I love sports where no matter what-- Here it is. Oh, wow. This is a good version of the Hitler and stuff. This is so well done. So much more than you. Wow. Believe me when I say this, trust me. Tell me, tell me, tell me. Do what you want to do. I just think you watch Paris like dubbed. Keep going. This is too good. Keep going. [MUSIC PLAYING] That's true. That's true. [MUSIC PLAYING] Feeling high through Washington Heights. I like this better, actually. This is incredible. By the way, by the way, this is all of our futures. But by the way, this is all of our future. What? No? No. No. Well, you guys are going to enjoy your content and you speaking Mandarin more than English. Right. More fans. Yeah, you guys are about to explode. You know this, right? I see a huge future for you guys. This is this thing. He's really positive. No, no, I am positive. I love it. But I actually believe this. He kind of looks like if we fuck this. Which is a huge compliment because I find you guys very attractive. Real talk. This is the future for all content creators. Like, we're going into a wild era. In the next 24, 36 months, I'm calling it the Hasselhoff AI rule. You know how Hasselhoff was huge in Germany when we-- right? You guys are probably going to explode in South Korea. Is my personal guess? I think it's huge in Korea. Huge. By the way, I think we're really going to explode in North Korea. And South Korea-- if it's Dick's huge in South Korea, it's going to explode in South Korea, too. So I think that we-- a lot of us that produce content are going to find ourselves building fan bases in places we never could have imagined. Because all of our content will be done in AI in a manner where it's not subtitles. It's not bad dub. We see on Netflix. It will be perfectly AI-matched. And right now, in fact, in the meta of it all, right now we are talking Portuguese and Korean and Mandarin and Russian. And I don't know, like, back to the way you guys look. Like, Eastern European. I think you could explode in Poland. I think it's a good one for you guys. But he's a Russian descent. Yeah, I know. That's why I'm-- [LAUGHTER] I get-- I'm going to Poland. I think it's September. I'm never been. I'm really pumped to go. For family reasons or business reasons. For Dick's. I mean, we-- Dick's. I know you guys do. Yeah. I mean, you've never done-- Have you gone anywhere where you're like, oh, I did not know people like me this far as part of the world? The first one was I did a speech in Kuwait, like 1,000-- 1,000 years ago. Like 2007? When I was plenty small in America, let alone thinking that someone would know me in Kuwait. But for some reason, one of my YouTube videos went viral in Kuwait. And I spoke there. I also curse, like, a true standup comic on stage as a business talker. So everyone scared me before I went there. Like, you're going to fucking curse in Kuwait. And then you put you in jail for 40 years. There's all this propaganda. But that was the first time I was like, wow. Like, you know, I always believed in what-- The saddest reason to go to prison is just like, you should have believed in yourself. Oh, man, I'm sorry. By the way, the fucking OGs in your guys game, that happened in America, let alone fucking other-- That's right. Oh, yeah, the real canceled. Like, you know, like-- The real time. I mean, just like, really? Like, it's crazy the evolution. It's just a new standup is pretty new. That's the thing. It's, you know, comedies around forever. It's standup the way we know it is new. And American. Pretty American. I mean, you know, it's a bit of here. I mean, let's be-- Most things, like, with real talk, like America's pretty unparalleled and unprecedented in the things that events. We've got a couple things. Like, we've invented everything. The car, the TV, flight, the internet. It's a pretty big deal. Jazz standup. The Newk. Country. Newk. Basketball, football, baseball. Yeah. It's like-- Love basketball. I mean, what else do you want from us? That's right. May you run next, come here. You're a big nix fan, too. Diar. Yeah. Broke to represent. I never think about what to wear. I'm like, you know what? I'm just seeing today. I'm going to fucking bring it. There's no reason not to bring positive vibes. Which is exactly what I think this handsome gentleman did to me in reverse. He's like, this Jeff fans coming. I'm going to wear this bills thing. This is like, what? Do you shame them in a take? No, no, no. He's representing. Actually, you know what? This was the first year I felt. All four Super Bowl losses for the bills didn't feel bad. They were my four high school years. It was devastating being a jet set. High school is prime fandom, if you're a maniac. Like, it's the prime of the prime. You're old enough to know. You've got enough downtime and you're a lunatic to be all in. The bills went to fucking all four Super Bowl's on my high school years. Never felt bad that they lost. This was their window this year. Like, if you're a bills fan, this was the one. Like Josh Allen, a lot. Yeah. I hate him as the football player. But in real life, real talk, he's the great dude. I love watching. He's one of my favorite to watch. Oh, really? What do you think, Aaron Rodgers? That whole thing. I'm still devastated about that. That talk about jets fandom. Like, that team won seven games without Aaron. Aaron coming off at a kill. He's at his age. Then following season, the second half of that season, the jets put up fucking points. They fired Salah. Their defense fell apart because they were brilliant enough to make their defense a coordinator, the head coach, which is not what you do in a football team. You always take the running backs for linebackers coach because you have continuity. But this moment is like sums up the last 15 years. Watching my 12-year-old at the time, or 11-year-old son, cry, when Aaron sat-- Pass the pass. --when he sat right back down, right? Because he got up and then he sits down. And when he sits down, I just basically blurred out because I'm completely psycho. I'm like, he's fucking out for the year and start losing my mind. And then I turn to the left. I mean, this is-- by the way, this is where the jets-- I just want everybody to understand jet fans. You're watching right now one of the seven best moments in Jet's history. Wow. Yep, this. A man carrying a flag. - Yeah.
top seven. But I believe. Yeah. And then five minutes later after this, he literally stands up, sits down and it's over. And I was-- You were the first play wasn't it? It was the third-- The fourth play, third play, third play, third to fourth play. I think the first play was the first down, and it was a second series. Former Bill, or you know, you know, like it's just like, like what I--yeah, here it is. Damn. Yeah, the-- And now hopping. And then now-- Yeah. After spending three years with the Rams, the former first round ticket appears. Oh, there it is. Oh, that again, that-- Really? Of course she was. He's a Bill's fan. He did lose. In a miracle win, Antonio Gibson as a rookie at the time ran back to kick off in overtime, but we really lost. You might have lost the battle, but we lost the war. And in reality, like, he-- I mean, what do I think? I think that Jets team makes the playoffs. Things are very, very different. I believe that because they-- We didn't want it with him, it just like-- I mean, two years later, he's-- like two years later, he's good enough to make a-- a Steelers team get to the playoffs. I feel like the Jets are kind of cursed. I don't really believe in that shit. I don't think like name it, like, fuck the devil the night before the fucking Super Bowl and like one and like-- Fuck somebody. He fucked someone for sure. He had zero interceptions this whole season. That haven't worked well. Zero interceptions. Oh, no, no, the Jets are the first team in NFL history. We just did it. We did not have an interception all season. Oh, and-- Oh, you didn't have an interception all season? We did not create. We, undefensed, did not have an interception. All season. Yeah, that I mean, that's crazy. Damn, that's bad. That's bottom of the barrel stuff. We are definitely like-- like, what's crazy is-- what's crazy is in the late 90s, we went one in 15 in '97. Like, the Jets were definitely like, boo, like-- and then really when Parcells came from '98, where we went to the AFC-- '96, we were one in '15. Parcells, first year, was '97. '98, we go to the AFC Championship game. We go to two more Championship games with, you know, Sanchez and Rex. You know, from '98 to 2011, in that 13-year window, we make the play of six, seven times. We go to two AFC Championship games. We went playing a playoff game. Sanchez sold his soul or something to get to the AFC Championship. No. No. It's just beat the shit out of some dude, right? Yeah, he got a little bit of weird. I love Mark. It's like the version of Damienke's or something. Well, like, sold his soul and then he's like, all right, but I got to beat the shit out of an old man. Right now, though, the last 15 years, we've not made the playoffs in 15 years. It's the longest drought in North American sports. There's no team in hockey, baseball, football, basketball. That has not made the playoffs longer than the Jets. Worst Jets than Lalita Express. [LAUGHTER] So, yeah, it's been rough, boys. Yeah, I'm brighter news. What about you guys, like, from afar, if I may just give some flowers? Oh, god. It's been enjoyable to watch the growth over the last two, three years. It's been very obvious that this is bad. Well, we can't take compliments. No. But it's good to have you. [LAUGHTER] All right, thanks for having me. What's your son as a team? Wouldn't that be more of a bummer if your kid hated the Jets? Yes, I'd be dead. Well, by the way, real quick, the truth is, there was no option. You can do anything in my family. You can't be a fan of a team that's not the Jets or the Dix. Yeah, that would be like-- That would break my heart. I went to college. My brother's 11 years younger than me. Best friend of my life started a lot of business with my brother. He actually runs a sports agency. He runs a painter's sports art sports agency. We've Saw Scardor, Kirk Cousins, Miller and basketball. It's a big firm. He's 11 years younger. I went to college. I was 18, obviously. I come home for that first Thanksgiving. I walk in, and he has a Barry Sanders jersey. It is closet that my mom bought. I didn't even talk to him. I looked at him, hug, kiss, miss you. Let's play video games after dinner. So happy to be back. See it in the corner. No talk. Just grab it. Take it out of the closet. Bring it into my room. Pull out the scissors for my desk and literally cut it up. Whoa. That's my life. That's what it is. He was fine. He thought, I don't-- he was seven. Oh, you're seven. My mom was pissed. I was born in the Soviet Union. You don't throw out 13 cents of food. Let alone cut up a $30 shirt. Sure. She shittered. She was pissed. Damn. And it was the first time-- this is like that college provotto-- it was actually the first time I ever went back at my mom in my life. I didn't even think about disrespecting my mom. I was like, yeah, I was like-- I was like, mom. I was like, not this. Wow. Yeah, mom? Because you thought it was like character building to do that. I only understand why people hate each other in real life, race, gender, religion, only understand it. I think it is the craziest fucking shit. I'm so pissed at all of us right now. The fuck's a matter with you, fuck faces, hating people for no reason other than different, but I do understand. That gentleman, it was weird what my chemicals did when I saw the bills code. It was weird. I'm telling you, I brought up them nine times in the first two minutes. I can only-- In a minute, if we're like a black producer, and he's like, I don't know what happened to me, dude. I saw it right. You had a food with soda. I cut it up. I literally can understand tribalism in human race only through the lens of sports. Well, it's better through sports. I mean, that's a good channel. That's-- that's-- It's real. It's a game. That. It's fun. That. When we're at the garden, and we're going to be psychos this summer, and when the fucking Pacer-- Well, not this year, because I fucking work. We were at the Pacer's game, and they fucking beat us again. And over time. I know. I saw you guys-- I know. With no team. Yeah. I hate fucking Indiana. What a shit hole Indiana is. Minds me, a buffalo. Is that true? Is that true? That's a good-- That's a good fun fact. It's also more a wispy as distilled to know what that-- Well, that I respect. But I actually love the University of Indiana. So I better not shit out. Oh, dude. The approving sense is great. Great. I have a-- I just hate the Pacers, by the way. No, it's the Pacers. I really hate the city. Yeah, it made no sense to me that it wasn't in the South. I'm Christmassy. Congrats. Wow. Crazy KKK ties to Indiana. By the way, by the way, by the way, by the way, this is remarkable. The fact that the KKK was founded on Christmassy is not talked enough about that. That's very Jewish of them. I feel like Christmassy. Wow. Yeah, the next day they had Chinese food. Yeah, it's pretty good. Okay, the powerful force based in the Indianapolis. I see. There you go. Good share. Thank you. My dad's a dragon. Sorry. So yeah, I got a question. Please. So you're a big hustle grind guy. Yes. You're going to the internet promoting getting the word out? Yes. I got a Netflix special coming out in one month. What is your advice or give me a pitch to really get this puppy out in the world? Because they make us promote it. These quips sit on their ass. They got all the money in the world, but they make us do all the heavy lifting. Quif. The word that most made me laugh in junior high. I'm excited that you brought it back. Tensor andosis. Do you have the rights to all the raw footage or does Netflix not all the right? Not all of it. Not when I say the rights. Here's what I mean. And I'm empathetic because I do this for a living. Netflix would be hesitant because they have this theory that if you put out too much, people won't tune in. Oh, is that right? But I will tell you that the way to win on this game is to take all the footage from the show, chop it up into as many pieces of content, post it organically. What do you mean organically? That means you're just posting it on social without putting paid media behind it. Oh, okay. Okay, that's an industry marketing term organically. Normals are just like post it. Post it. And if something hits, which it will, because you're talented, you definitely have at least one good fucking moment. Oh, yeah, there's a couple. What do you think? 17? Well, it's an hour long, so I hope that you're doing it. Oh, so you? 17? 31 good moments. All right. 31 moments, you clip them up, you post them organic, which everyone organically gets a million views, 500,000 off your baseline of 40,000, 100,000. I don't know your social enough to know what your baseline is, but anything that overindexes, I, if I'm you, am running thousands of dollars in ads against certain demos, you know the content of your special. Yeah. So again, if you talk a lot of football stuff, you go and football fans, like there's a way for you to use ads. Yeah. It's a couple bucks out of your pocket, but the upside's so worth it, because you know this. If you hit those ads hard for the three, four days before it hits, and you really have that opening, and the algorithm gets you, you know, you get more tune in, which takes you instead of number seven, because you're going to fucking be in top 10 regardless. Oh, fully. I think you're at that point in your career. I believe it. You'll be in there, but being seven versus one, and being seven on top 10 Netflix for a half a day, and then 11 and being off the grid versus being one for 48 hours, changes everything for you. Okay. So here you go. Please. I would take it. I would take it. And said, can you make a video for Mark, like, leading with a hook. Get him to say something to camera. Yes. Oh, jeez, a lot of pressure. But he's up for it. Anyone who can do it, it's him. So here, make a video. You can use anything in the room, his face. Yeah. Make him. Let me use my face, because I'll get more views. Mark, why should people fucking watch this special? Hey, it's a good special. A lot of jokes. Very funny. No, that's not my joke.
- Oh, it's a good deal. - Like real talk. - Real talk. - I'll name all the Epstein people. - And by name? - I have all the names. - Well that's because the black marker. So I can tell you who's on 'em. - Toon and Netflix right? - Oh. (laughing) - Toon and Netflix now. Like it's basically a lot of that kind of stuff. - Oh god. - Right, but then again, but then again, it's that mixed in with when he made the Epstein joke, you put in a clip from the special, and there's a little post production. Very easy shit. Even in CapCut, fucking Adobe, like you can do it. And here's the key of marketing in 2026. It's all social organic. It's multiple accounts. Let me give you a real, I'm going very nerdy. - It's a great picture. - But I wanna give you one that's gonna really work for you. - Okay. - If I'm you guys, you create a TikTok handle that doesn't exist yet. - Oh! - At Mark's special. - That's innocent. - At, at, at. (laughing) What's the name of the special? - None two pleased. - At none two pleased. - At Mark's Netflix special. Two new accounts. And you're fucking posting organically. They're like crazy. Got it? - Oh wow. - And again, here's the key. Here's the key. When it does well. When it, I didn't get here with my fucking looks, even though we all look alike. - I'm gonna look like you. (laughing) - When it gets a lot of organic views, that needs to be discussed. Do you put paid media behind it? Do you clip it and put it somewhere else? Like what do you, the insights from knowing what hit? In fact, if I was a standup comic, which I secretly, why I wanna hang out with these guys, I secretly, if you look at my business keynotes, I have that cadence, but I don't have this skill, but if I was cooking on my special, or like what I was really working, when I go in the lab, I know some of my most successful standup comic friends, they like really go off the grid. I don't know your guys' process. I would be putting out shit, not the whole thing, but using socials, AI relevance algorithms to my advantage to tighten up the shit. No matter how smart my fucking comic friends are, and they could sit through it, no matter how hard I try and play it in smaller clubs before I get to the prime time, AI algorithms and social are better than fucking Conan's subjective opinion, or your four, seven shows in Calgary, Buffalo, Indiana, Tennessee, where not a lot of people are, to get a feel for it, it's going to outpace it, so the combination of the new, and I look at it like a barbell, I like the analog, I like going to the club and trying it out, right? I like that, but I also like weaponizing this new digital world and putting out little pieces, because I think it's even more upstream. I think social can actually impact the set to be even better. - But don't you get what it's not so good? - I'll explain. - Okay. - You're working on something? You're working on your next thing. - Yeah, taping next week. - Is that true? - Yeah, yeah. - Yeah, yeah. - Tap it. - You know, okay, first of all, congrats. Fuck man, if I'm just me, I'm just gonna do it for the whole genre. I'm 50, like HBO stand up, like Andrew Deice Clay, and by the way, like my buddies all made fun of me in college 'cause everybody came with CDs of music, I came with Sandler, Jurkey Boys, Richard Prior. Like, stand up for me is to watch what's happened. - Those Sandler albums were like innovative, man. - Massive, what about the Jurkey Boys? Are you too young for this? You're too young, right? How do you? - I'm 39. - I think you just, maybe just a hit, like, a decade above, I prank called people in eighth grade, just because I'm like, I wanna be like them. I would just fuck it, it was the best. It was the best. And then to me, Richard Prior, I know he gets, thank God, he gets the flowers, he gets. I think he's even better than people, like, truly actually. - Oh, maybe the best of all, though. - If he goes insane, I mean, like, - Insane, bro. - And it's just so different. I feel like everyone's a weird derivative of him in some shape of, it's at that top of the tree, and obviously, others, Carlin and Bruce. But nonetheless, here's how. If this was not a week from now, your shit's tight. You pretty much know what you're doing. - Yeah, but yeah, but after that, I'll be a cripple for quite some time. - Respect, but I would say this, the next one. When you're like in the earliest stages, just thinking of shit, I think when you like, here's what I would do, I would try a lot of shit in on stages and small places, film it, and then, like, really see if you can put little mini clips out, and like, you're gonna get a different response from 38 people, 57 people in Cincinnati, then you might get from coasts. Oh, you know, I don't have to explain what I'm saying to you. Use the algorithms to your advantage. Let me explain something to everybody that might be valuable for anyone who's listening. Small business owner, somebody's trying to pop off. The algorithms expose you, they don't change you. Everybody's algorithm is a complete direct correlation to what they're engaging with and searching and looking at. - Yeah, but you don't wanna curate to the algorithm, 'cause that's gonna change your mind. - Correct, correct, it's actually the opposite. You're exactly right. You wanna only do your shit, post that scale. And that means 50 posts a week, not one. - Oh, wow. - Follow me. I know, man. - I love you. - But it's not, I'll tell you why, when you're even writing, or again, I don't know your process, but as you're putting together your next special, like literally right after Tampa, you know, it's gonna be another year, six months. I don't know your cadence, right? - Longer. - Respect, 18 months. Even when you're writing, even when you guys are jamming, you're fucking filming it. You guys laughed, it goes out. It fucking goes out. Like, I would literally film every second from day one of like, fuck 'em on the hook. Yeah, that's why he's filming. Literally every, like I basically-- - You're gonna shoot later, let me get you. - Yeah, hell yeah. Because shit, taking a shit gets views. (laughing) With all serious to this, no, I think if you film the whole process, put out lots of pieces, you can use it as a feedback loop, and here's the best part. - Isn't it good to have some history though? - Yes, it is. - 'Cause it feels like if you feel bad, I get it. - We're gonna become society, everyone's just walking down the street, and then I said, and you're just like, - Yeah, fuck. - But you know what the best part is? And we've all seen that, like video and all that stuff. Yeah, but the fucking truth wins, meaning we're not gonna be a society of everyone filming, because everyone-- - You're in Bonde. - Because, well yeah, governments are gonna be filming everything. That's done. Robots filming, everything is done. Like surveillance state is real for our grandkids. - Ring camera. - Got everything. - It's gonna be way more than that. - I feel like it's changed the way, I don't like that the way to meet people through our phones, they're like, I miss eye contact. I can't get a fucking woman on the street to make eye contact, now it's all on their phones. - So, prior, you would just like, you really liked a good screening counter? - I think it was more organic to use your word organic. - I agree. - No, and I kinda like that now, it's like, you wanna be guy kind of thing, you gotta follow him in the hallway. - Oh, easy, man. - Like all the way down there, huh? (laughing) - No, but now it's like, everyone's-- - Yeah, Brown. - There's no, I think a lot, everyone's on these apps now, I think it's just harder to meet people now. - It's easier and harder, right? It's easier to meet than ever. There's so many people that were introverted. - It's harder. - By the way, there's plenty of people who are 60 right now saying, "Shut your fucking mouth, I wish I had swipe right at scale and a fucking crush." You know what I mean? Like, there's plenty of people that would've been better for plenty of people that it's not as good for, but I would say to you and you know this, like you're in control. You don't wanna play that game, you don't have to. Yes, or other people playing it, yes, are there plenty of people that agree with you both on the women and men's side at scale? In fact, it's very clear that the early trends are in place that Jen Alpha, the young crew behind Jen Z, is in full agreement with you and going much more analog. What I'm saying is I actually would love to see the process of you working on a joke along the way. And then-- - I got a show back there. - Oh yeah, we're working on that. - Yeah, so to me, seeing little clips, especially once the first one hits, I like it. Now it's in my feed, I see another version, and then when the special comes to see that you tweaked it a little bit, I actually think that's super interesting, and I think a lot of people would like that. I'm not asking you to put up the whole fucking special. - Right. - But I think there's a way that yours, I guarantee, in fact, that you would have a better special if you did it this way, because you would have a much better read, this is why all of you were brilliantly doing this for decades, doing small shows and small areas to get a feel for the prime time. This is just a fucking dramatically scaled, I love this. - Oh, see, I love this. - I'm a church, yeah. - No, this is fucking smart. - So this would be running a joke by other comedians? - Which is what you guys do. - That's all we do, and that would have reached his show. - Well, that's a save, yeah. - I just know we're gonna make one of you. - Yeah, I'm fucking Bobby, I'm gonna flex my nipple. - I hate the nipple flip. - We're talking for a nipple flip. - We got into a very big combo the other day about pancing. Can you guys do a joke about pancing? Pancing is very, pancing was very big. - I got pancing in front of a woman in like seventh grade. A woman or a girl? - In front of a girl. - Okay, God, I just wanted to make sure I was going out. - Plasma, but he panned me. - It's more important if you know the other way. - Tiny dick out, the whole thing, and the school yard, and it was like full on fist fight. 'Cause I was so enraged, 'cause he-- - How'd you do it in the fight? - I kicked his ass, I jumped-- - No way. - Which was-- - You did win? - I won, yeah, I jumped kicked him in the stomach, he went down and I really pumbled it with my little dick. (laughing) But yeah, that was-- - Did you use your fist or just your dick? - No, the dick didn't do it, he did. - You got it, you had a switch to hand. - Yeah, I see wedgies. - Yeah. - I will say, pancing was terrified me from 92 to 94. - Oh, yeah. - And you remember the biggest moments, I guess I'll say it. I hope our kids like ask about it, 'cause it's just a funny thing now. I hope 32 years later, but like Michelle Lamontane got panced in like our main,
a lady, a lady, which was super inappropriate and like 1994 North 100 in high school. Lafontaine? Lafontaine. Laura? Maybe you got a holy fan's now at all. It was a preview. She was a nice girl, too. It sucked. Who pants was a lady? Some jerk off probably. I'm trying to think who was my class would have been good. I think she may be married as a different name. Yeah, that's probably right. So. She changed her name for another reason. She's telling this guy. It's actually her son and his whole name. She preempted. She was smart. She's a genius. She's like, I bet you someone will tell this story in 32 years. I'm going to change my name. You have the loose lips. Oh, that one's fun. You guys were damn fucking good. Yeah, Charles Watney. He was a good guy. No, I really, I really think that the process of the jokes and the pro, the road to the standup in social at scale as a promotion vehicle, but also as a test bed for material. Okay. I think makes both of you and you guys are very legit in your fucking game. And for you guys, I think you're, you're fucking special is better if you went psycho on that process. I love it. I don't think you compromise it. I think there's ways to hedge. You know what the punchline is. You don't want to compromise. I get it. But I'm telling you it would fucking work. And I'm going to tell you again, your best friend comics, you know, testing it out. It's tiny compared to the algorithms. The algorithm is the fucking world. Yeah. True to it. And to your point, you're not compromising the contents, finding its audience, which is building micro fandom to the punchline moment. It's like book sales, right? Everybody comes to me. I've done well in book sales. How many books have you read? I've read seven. I've six fewer times best selling books. Only my, is that we, is that what you do when you're impressed? Yes. So I, I tell people all the time, like you're coming to me three weeks before the books out. You're fucked. What do you mean? The promotion starts six, yeah, six months or like, build six. Yeah, bro, like, I'm telling you. And by the way, when you think it's happening, you guys aren't lost on this. Tons of people are getting specials just because they're doing social well. You know this. So what is that? That's years in advance. That's promoting yourself. That's it. Yeah. But again, I think there's, I'm glad that you too are deep and like what you just showed me would be one of the few things I would consume on television. Me, Gary. I'm just talking about me as a human. One of the few things I would watch is a show like that because I think the creative process, crack head, crack head mayors, crack head mayors for I would, on the record, if you want one view, put out something called crack head mayors for the search for three. Not only on two right now. I always, you know, that that was the space balls. Two name space. I believe this is true. It could have been myth and lore when I was a kid. When I was a kid, space balls was my favorite movie. I love space balls. And the rumor was space balls was gonna come out. I know it's coming now. Finally, but there was going to be, it was going to be called space balls three, the search for two right in space ball three. There it is. There it is. There it is. No, for two. There it is. Yes, wait. Because the search, I think it's the search for money. That's a test. When I was a kid, they're school down, school down. I think it was there. Plot, space balls, three, the search for space ball. Yeah. There it is. Okay, there you go. We were just talking about the book. Yeah. Oh my God. That was insane. So good. I didn't Michael want to be able to kill that man. I loved it, dude. I mean, it was a record on the pod previously. So I just finished it. It's unreal. I like 90, 90% of my. It's fucking perfect. It's a man. Actually perfect. That is like, that is like, people say like, you can't do this to me anymore. You really can't do that type of fucking well. Dave shebell is the best line. He goes, they go, could you do blazing saddles today? He goes, you couldn't do it today. You couldn't do it. Man. Which is so true. Yeah. There it is. I mean, the producers fucking genius producers is so ahead of its time. It's crazy. Just super talent. Super talent. Peter Sellers, right? Correct. Topic. Like this is the page out. Two pages. Two pages. That's a pay money. What do you guys? What do you guys think about AI stand up comics taking your money? I don't even know it. That is they? Yeah. So let's explain. You guys know. This is what you guys almost respect. There are writers that you guys know that are better than anyone, but they don't have the ability to do it on stage. Yes? Sure. Yes. What about 12 years from now where that writer has creates an AI person that fully looks like a person because that's where this is all going. And they now are the money maker because it's actually their ability to get to the core of the craft, not the vehicle that delivers the information that gets the economics thoughts. Yeah, but like a lot of the money's in life. So that how does that work? They won't. They could, I mean, to your point, at extreme. That's not happening in your career time or at least towards the tail end. What's great about comedy? You could do it forever. But do I? I was a drinking car. Yes, we don't have long. You guys look great for the met for. Well, I hear you on that. But as a porn consumer, yes. If I see AI porn, I move along. You've already consumed AI porn and not realized it. There's no chance. Okay. No. No. Okay. No. Fontaine's Bush. What I see it. Okay. We've researched all the women to make sure they were really. No. Man, man, we are within 24 to 36 months where there's no shot that the human eye will know if it's human or AI. No shot. No shot. No shot. Good with a with a labia. No, no. No, no. They should be complaining about losing their jobs. This is crazy. Everybody's going to have to go through this. There was a video that went viral this week about Brad Pitt and Tom Cruise fighting. I saw that. Okay. Guys. I'm telling you, this is like real shit. This is like like it's re and to me, the reason I asked the question is I'm curious. It's interesting, right? Because where is the real art? Right? There's the creative and there's the best soul that delivers it. And I think both are real art. Of course, stage presence, cadence, like I'm obsessed with that shit. I rely on that shit for my career. But it is going to be interesting. There will definitely be a writer who is going to stand up a AI stand up comic. They own their their their Walt Disney. That's their Mickey Mouse. It just happens to look literally like a human. I think that's okay because at least a human wrote it. I'm okay with that. But it's what the AI is. I think we need an emergency. Well, it's definitely murky. But I'd rather that than AI writing just what just happened. We just exposed who's more purist of the craft. Lisa guy wrote it. Well, when they start, well, so now they don't have to perform it. Part of the part of the joke is actually performing. I agree. But you also just but you yes, but you also just said something earlier. You said stand up to new art. You know, you know, my favorite thing to bring up to shortcut to me. Okay. Building the hour. The reason I've done nine hours a week leading to the special is to cut all the fat through trial and error. So to me, eliminating that process. It's like it's not going to be a sharp. It's not going to be as good. Well, I would tell you on the on the consumer side, it's going to be better. Oh, yeah. This is where it's going. I'm telling no, no, no, it's like a fucking supervillain right now. No, by the way, I'm actually posing this as like something that I think we all collectively need to talk about versus what I think everyone's doing, which is this. Yeah. Like I'm actually going the other way. I'm like, hey, can we start talking about shit? Like I don't know if you know this, but talking things out matter. By the way, one of the great reasons you fuckers really matter to the world is you have a format and a style and a structure and a thing called stand up that allows you guys to fucking talk about shit. Yeah. That others can't talk about because of this beautiful craft. Can I tell the truth? You better be funny. So that's right. So I'm doing something similar, which is like I'm in business and culture and advanced technology and I am I'm weirdly not concerned because I'm super bullish and optimistic about the human race. We figure things out. Hopefully. Yeah. But really, there's been a lot of things you get around. My mom's my de and like a circuit like nature nurture. You know, like when you're born in the Soviet Union, you come to America, like you're already grateful for fucking everything. You know, like everything's awesome. And then my mom was just fucking is thank God. She's still with us is a gangster of like what I would call practical optimism. I'm optimistic, but I'm a street Jersey immigrant kid. Like I'm not delusion. I'm like, everything's going to be okay. Like in fact, as you probably know, because I have enough content out there. You probably stumbled on it. I'm the one that's like stopping in a bitch and like everything's your fault. And like it, you know, the optimism comes with accountability and truth. But there you go. And so like, you know, you every time you're impressed. Yeah. There you go. This makes me feel really good. So I think I the far that's when you're really getting a crescendo. That's what I yeah. It goes the other way, right? Yeah. Yeah. Just I just think that I got very fucking fortunate with like circumstance and parenting like back to fighting like Jersey in the 80s. And you guys know this. The other thing that I've always loved about comics and why I love the genre, the people, the craft is like being made fun of is the biggest term of love. Sure. Like like if we were in this culture when I was growing up, like like I have every one of my core best friends spent 97% of their time trying to think of how to make fun of me. Yeah. Yeah. That's true. Yeah. You should actually send him a letter. Yeah. Yeah. Yeah. He's a heroine actor. Should we look him up?
You look them up recently. I don't want to bother the guy. Oh you guys have a rival race He's gonna come shit. You guys might have a celebrity fight like you should be on the undercard of fucking Jake Paul's next fucking That's fighting. Oh, here's some money here. Pull him up. You could be like five million. I don't know how you want five million He could be a change man. What about five million? Yo, let's crew talk. Can we talk basketball for five seconds? Please do you think we can win this title? I believe I like the moves at the deadline. I like Grand Theft El Marado Oh my god. I'm upset. I'm mini Josh Hart from New York. What? Puerto Rican. Yeah, we're fired up. Are you guys fired up? I'm fired up, dude. I really Can I ask you this is a dihardic span? How often every day, week, month, there's a cross your mind of like we're set up, which means something stupid's gonna happen. Someone's gonna get hurt. I don't think that way. Okay, we're spec because it's been this long since we've been content. I think last year we should have gone to the We should of course we should and that would have been you know that came one years 20 I mean was 25 years since we made the Eastern Conference final so to me, I was like let's just fucking be positive Let's just feel good about this. I love the team just like you know, you can tell it's a special team You could feel it. Just the way I love this team. I have to just step up on defense and we can And I'm away and you know, I love all these guys and Brunson like I think Kat takes like Brunson I mean their Brunson is amazing, but like defensively and he does so many small and so not as small. He does everything right Correct. It's like all these nuances. I feel like like they're just I I agree I on the other hand, I'm like fuck man. I really think this is our year and like fuck you know like the bills right like this was their year Yeah, right the chiefs Like your gun shut off camera, you know, just like just like you know like you don't want to miss that window This is a very important. Yeah, man. They are tough I like that they beat the shit out of us though. I like this false provile I kind of like already have fully dreamed up Correct. I fully I fully have dreamt in game one stunning them in Detroit and then being like all fucking and like fucking taking the series I'm nervous too But they're tough. They're tough. I respect them. How far out in Jersey? Do you like did you get to come in the city and go to games and all that? No, I it's that was more just because we were fully immigrant life like like in high school I did in high school I did um, but I lived in Edison. Oh, okay. So I lived in Edison, New Jersey Not far from where Kat grew up um, and it was awesome like I Another thing that I think makes me love people is like I'm very fortunate with the diversity I grew up with I went to Martin Luther King Elementary School that at us in New Jersey And we had like the craze I looked at my second grade picture. Yeah, thank you. I love this fucking. This is the best part of the show. We had crazy diversity. I was there with the big Indian immigration year. Look at that school By the way, I was the president of the school on fifth grade. I'm feeling I'm feeling feelings right now. Yeah, I was depressed Did you have to run against anyone you do? I did against again I got you know what in hindsight. I used to feel proud of myself and then I realized something not too long ago There was it was a three-person race. It was me versus Kimber Tim Delay and Kristen Something I a Diane Foster. I don't remember, but it was two two girls in me So I won the full boys boy fifth grade. I'm on the full boys vote Raymond the temperamental That's what I was for lunch. I can't wait. How the fuck did you know my opening line of my speech? I'd be scared to give a speech. I'll give a little shot. What do you know? I love night. Oh, I like that hit that 7380. Oh, it's this one I like this Wait, did Jessica Alba go to my school? Q to one. She would be me. Yeah. No, that's Thomas Edison Florida Anyway, so I grew up there like classic 80s Jersey fucking childhood But no, I didn't get to go to games because we didn't spend money on things like that in the beginning and then My dad went from being a stockboy. You know a small liquor store in sprick field, New Jersey and a big thing happened for me in my favor My dad was part of a co-op because all these stores were small They couldn't buy a full-page ad in the star ledger themselves So they built a whole co-op everybody would ship in and then they were able to buy ads And my dad was in charge of the beer that would go in every week on sale So the beer people would want to hook him up because they wanted their beer in the ad So Miller and Corson they all had seats and so when I was in high school. I was able to I was able to go to I was able to go to a lot more nick games and Ranger gear. I was you know what I The 92 Rangers is prop look at that guy look at that Yankee shirt look at that cutie You would thank you my man I'm impressed with that look at those look at these yeah, bro. I was a big Yankee fan. That is cute. That one's cute That's a really cute actually Boy yanks Jared Foggles calling there's my real face. Oh wait scroll that one right there. Yeah. Oh no they edited it Look at a sweater. That's 80s. Yeah, baby that they edited if you can find the real version that shows my interest I wonder if there's a version of that. Oh actually. There's my second grade class. There it is go to left No, yeah I want you to I want you to focus look at this diversity. There's Indian Asian black Look look at look at that. This will be all Indian today by the way Correct. That is some like I was there when it really exploded Um, it got even crazier but there it is and look at this is Wonderful diversity Sure Michael Wong right there Jonathan Cosadoi Keele Shaw I'm in with my two best friends Dave Jennings and Rashon Courtney me in the middle. Yep, that's me in the middle With a little pink that's Mike's a coach uh, I mean pretty much Yeah, that's me look at that Brian Chen right below me to the left Rickie the Ann next then her name was Rickie the Ann Yep all the way to the far right on the bottom Oh, nope the other side far right that's Marissa bird. They she rest in peace one of my best friends Tom boy she passed from cancer 10 years ago unfortunately, but I love that her name was Marissa bird because she loved Larry bird and she literally was like the third best athlete boy girl included in the class That is Mike Sakochi really dorky kid really he was dorky all the way through I hope not he was a nice kid, but he was super dorky sweet boy Cosadoi's Michael Wong right there. I brought him up recently smartest kid in our class I gotta wait I know you like the politics here's a ready By the way bro, I'm enjoying the show. I just a final point to your point. Let's move on, but I gotta say this Back in Michael Wong in the red We need a neck the year after this we did it so police Michael Michael Wong we did a class vote for the 84 president election and Michael Wong was the only kid in the entire school that For Walter Mondale And his reasoning He's wrong for the school For the country for the country Everybody wrote it for Reagan Every single kid in the school voted for Reagan. Yeah fun fact everyone was listening reading 149 of 50 states and 84 Seems insane now right? Yeah, Mondale loses on state. No, he won his own state Minnesota and Michael Wong this face look at this face he At nine years old explained in deep analytical truths why Mondale was the right choice Brought him up the other day for the first time in 30 years people found him on LinkedIn. He's crushing it Like it's some lawyer executive. Yeah, I mean he was a monster intellectual monster. Yeah, Michael Wong. There you go Yeah, he went he went his own way that's that's commendable And that actual monster doesn't like a slur for an egg. By the way, I got something for you guys I got you the monster Taking over tech man. I want to bring back to bring good content. I got something for you. All right. I got away for you guys to make millions I think both of you should start doing live social shopping Oh, do you guys know about this? This is this makes us unhated. No, no black nildo You guys are pretty yes, which uh, which one's good for dandruff? You guys have crushed and you guys have crushed you guys have crushed Hate ability already you're good. You're over the line on that watch this But look out. This is so stylized and big production Got a bear Guys, guys, it's a green screen and some intern is just handing her shit. Oh all right Now this is the extreme the extreme in China 10 years later, but you men should create a product and start doing live shopping where you're locked Yeah, whiskey You sold booze for years. Do you guys have a jersey distributor? Yes, yeah, we do but shop I do it. Do you? Yeah, I think so so I will super support you. Do you guys want to do an event and wine library? I'll get thousands of people there. Oh, I will do a set you guys will promote and get like 15 to 20 people there I'll promote again That's pretty good for us hey hey that's content right there Gary V has been sober 12 years
(laughing) - What do you think? - That's good. - That's nice. - Yes, the hell were right. - Guys, you did a nice job. - Hey, thank you. - You know what, kudos, you know, usually, - You want some water already? - When celebrities make something. - We're not that. - That's exactly what we're trying to say. When celebrities make something, a lot of times they'll put a private label on some horse shit and they try to pedal it, was really prominent in the '90s, early 2000s. That's really good stuff, guys. - That's quite smooth, well made. What's the suggested retail of something like that? - 39.99. - But yeah, online. - It's like 45, I think. - Respect, like at Wine Library in Springfield, New Jersey, by the way, we'll probably be 29.99, 'cause we discount everything. - Yay! - But seriously, if you guys have a Jersey distributor, I'd love to support you and do something meaningful. - Wow. - I'll take a photo. - This is why trains here, by the way, his name's Train. - Train? - So be careful. - I read one of you. (laughing) - I'll take a shot of this, we'll do something proper, I'll help you out, 'cause that's really good man. That was better than I thought it would be. - Great field, I think. - Edison, bring the Indians. - But on a serious note, (laughing) I really think life-shopping, some comedian of your general ilk, call it tier 1.5. Right, maybe not the top five, because you're in that next group. Yeah, it's QVC on TikTok, it's coming to all the platforms. - I know what made it work, but don't you think it's bad? No, I'll tell you why, and I'm starting to see a theme with you. - Oh. - That I'm gonna help. - I want my shit to not suck ass. - No, that's why I like you. - Oh, okay. - That you think that everyone defaults into sucking ass. Right, there's genres, and to your point, 99% do it poorly. I was about to make that point earlier, the reason the world's not gonna have everyone doing is, 'cause they're not gonna get views, 'cause they're not good enough. Like talent actually matters the most. - You do the cream always rises. - I do, but I do believe, well, more now than that, by the way. - That's filmmaker Evers, like Michael Bay. - Great, so a couple things. The best commercially, right? And to your point, not in the old world. I'll tell you what I love about social, in comedy talk. I believe many of the comedians that are doing well right now would have had no prayer if the internet didn't exist. - I agree with that. But are they good, or are they just out there a lot? - The question becomes, who gets to decide what's good? People who decided because they're good-- - Who gets to decide. - Correct, and so the market is the market, now in Hollywood, I don't think that's true, because people subjectively decide what films go in. It's a small sample size, and it has to play out. - They're gatekeeping. - They're gatekeeping, and by the way, I'm not mad at them. It's the nature of what we grew up with. There's only so many screens, like, I get it. I love when everyone's like, "Fucking, like, Superman 9," or we don't do new franchises, and then they get pegged to be a superhero, and they're like, "This is the best." 'Cause they're like, "The amount of people that have shit it on the Marvel Universe "only to then get $10 million to be a new superhero," and they love it. - I would go in a second. - Correct, who would you be? Who would you be? - I'd be with painful captain Peggy. (laughing) But yeah, I know, that's a good point. - You guys were so-- Like, that was so fun to watch. You did it. The fact that you two look alike and are in the same exact place mentally. - Periods are synced. - Fully, right? - Fully. - Oh, yeah. - On a serious note, what superhero do you think you play? - I can be like, "Ant-Man," or something, you know, or something. - I'm a minor. I could be Iron Man or Superman, but I could be a douchey, you know, loser superhero. - What about, like, - You're supposed to be superhero. - That's true. - You guys keeping it together? - Captain Apathy. - It would be something, you know? - Anyway, I think that to your point, 90% of the content, I can tell you right now, 99% of the content of live shopping is what you would hate, right? It's just low budget QVC. As if QVC wasn't like, like low budget QVC. But, how much, there are people that are starting to figure out something I believe in called commerce teamment. Let me tell you why I think you guys would crush. You guys actually know how to entertain. If you took a step back and you understood what you were selling, how close a little tricky you know how that is with American laws, but let's just say this was not alcoholic, it was 40 bucks. Now you got a product that has a good A/O/V average order value, it's 40 bucks. If you guys did a show where you know your live shop selling and you want people to buy, but you also want to entertain them. My belief is that knowing your talents from afar, that I know that you guys would figure out how to make that mix. And that now you're putting out an hour piece of content where you're interacting with your fans, which by the way, both of you on the record should do more of. You guys going live for 15 minutes, pre or put, by the way, before I came on or after, just going live on TikTok, where they're just gonna send you random people 'cause you're in the 4U page, will make you guys much bigger. - You can try that. I mean, he'll help film it, we don't want to do anything. - No, wait, you understand, right? And by the way, you guys could do it, again, my greatest strength is I've got just enough percentage points of what you guys do for a living that I've been able to break out. I'm a businessman who just happens to have a personality that is a little bit more engaging, but my biggest strength for sure is I've got improv capabilities. I can roll. When you go live, your greatest strengths, fucking shine extra. When you go live on TikTok, unlike when you go live on Instagram, when you go live on Instagram, it pings your fans. And then you know, 'cause you've probably done it a couple times, like it starts with a couple hundred, and then there's like 12 people in there. Because it only pings once, and people actually drop up. (laughs) Respect. TikTok, TikTok's the reverse. By the way, this man deserves a raise. Oh really? I'm being depth serious, this gentleman. Okay, we're going live. Oh, we're doing a lot. We're doing a lot. Now what do you live on? TikTok's the start of a time. Beautiful. Now let me tell you why this is important. You say it's weird. You're right there, right? All right, you're fired now, but you'll be rehired. You'll be rehired. He's a raise. He is risen. Well, you're about to see his super important. Oh god. And this will help both of your specials get bigger tune in. Okay. Let me play with it. TikTok has the four-you page. Yes. They want live to grow. So they're throwing lives into people's for you page at a higher propensity. The people that are about to show up on this may not know any of the three of us. Yeah. No clue. It's random people. But random people is no different than having a Netflix special and they're like, "Oh, let me try it." So you're getting distribution or free. No one's deciding at Hulu, Amazon, Netflix, or anywhere else that you get on. And this has the potential audience that's greater than any platform in the world. I hear you can ask a question. Please. What do you think about a little thing called overexposure? I believe that that is an old Hollywood concept because we live in such a fragmented world that nobody has overexposure. And with all the respect men, neither one of you are overexposed. Well, I don't question to go up on Marxism. Look at someone like Sydney Sweeney. Yes. It's so famous. Correct. Don't you feel like people kind of turned on her for a while due to overexposure? No, I think they turned on her because we're in a politically charged world. And there was a couple of different instants and good news. Both of you are highly capable of having people turn on you. Yeah, it's already happened. I've been called a Nazi many times. I don't even have to. You understand? I think so. O overexposure is 1987. Nobody's that big. Yeah. There's tons of people that you think are-- Do you know how many people have no idea who Jalen Brunts-- We're very conscious about putting too much out. I was-- guys, I know because you're in the perfect age where you're confused by this because you're just old enough to hold on to yesterday's years of distribution. Yeah. What's good, everybody? We're boring these people, right? We are not boring these people. Can you please explain to these handsome men that you are not bored? Please explain to them that you are not bored. I'm bored. I don't want to see this ugly mug. Look at these brillo pads. Hold this around. So men, like, Chappelle, right? Like, Kevin Hart. I'm going to use him. Kevin Hart, ready? Ready? Not overexposed on the data. overexposed on your subjective opinion based on yesterday's rules. You would shit how many people have no idea with a fuck Kevin Hart. No way. OK? Come on. All right. He's pretty popular. He's as famous as it gets. And when he goes on a Twitch stream with a young streamer, half the room is like, who's this? Really? Yes, brother. Like, a high-show speed or low-s good? That's right. You're so nice. I'm proud of you. I think I got that. That's Kai. You're too high. You're too high. Man. Man, this is a big deal, especially for you guys personally, like, real talk outside the pod. Seriously, before a nick game or if we were hanging, you guys are in a very interesting spot. Because you're-- and by the way, I don't know you, dudes. I have no idea of how much bigger you want to get. You might be fucking pumped exactly where you are. Yeah, that's enough, man. But real talk? There are definitely strategic executions that put you in a different stratosphere if you want it. Because you have all the elements, all the ingredients. It's about playing the distribution and awareness. I'm going to call my agent like, I should be out here. It's a real talk, right? But you know what I mean? I mean, there's stuff we want to do. I think we're kind of patient. We go to movie. We're going to film it. I think it's like-- Yeah, by the way, all of that-- Maybe we'll hit you up by promoting the movie. I feel we're doing this without something like push. Bro, you'll love this so much. I couldn't understand what the fuck you're saying more. Makes all the sense in the world. I would also say that if you actually gave me three hours to explain it in detail, it's not the IK that you think it is. But there's a little thing called Mystique. I think like some guys have Mystique and you go, oh, I wonder what they're up to. Yes, but again-- You'll just spend every three years and they blow your mind and they go away again. Yeah, I-- a couple things. One, I don't think you're playing that game. OK. Like, I don't think you guys are. I don't think you're doing every three years make $50 million. No, we're definitely-- OK, so you're not playing that game. Two, I'm telling you the attention of societies [BLANK_AUDIO]
fragmented Listeners in the sepus yeah, especially cuz I was fucking pointing to Michael Wong for an hour You know I fucking ruined you guys I The females with the bills dark - yeah for damn sure, but that that's You understand it's not as easy a train Train gender like like a mini me version of you now Normal and autistic like train train train insane Man, you are dangerously close to the next tier if you wanted it and I think there are some tweaks and more importantly Why I'm really ranting this you guys? I'm really proud of you guys are crushing. There's a lot of people listening right now who are junior versions of you Who really need to hear what the fuck I'm saying? I hear you, but there's also this a lot of work Is it what you do this level work? You got to keep it up. They have no life. No, you don't have to do anything I thought I was trying to say But you understand you could do it for six months. Uh-huh. You decide it's too much. You could go to Africa for a month What about your pal? That's exactly where I'm going. I use your pal as the example. You can wear a fuck you on I'm gonna sell there. You know what I mean? You know, I mean brother You like like this whole thing like you're fully in control. I'm asking and wondering does this crew? I mean he's ambitious Yeah, well he's broke Makes sense. I feel like you it's cool to know how much You guys are in charge and like where you can go like again I come here and I'm like real joy because you guys are in the sweetest spot that I think a career can be in where you have Optionality and if you're romantic and I'm and I think it's strategic that like no I want to go down this path. We're gonna write mootville like that makes sense to me Like it's definitely the game that you guys watched happen before you. We had fun writing it together. I think we're gonna Fun making it well now you're talking about the real shit anything that I'm saying that's not fucking fun. Fuck it All right, all right, like this is not about this is not about you have to I like this is you should consider if you want XYZ to happen and back to the Shepel reference if you get like if you followed it and it goes to a place Financially brand awareness opportunity and like actually this is fucking fuck this then fucking take your fucking foot off the pedal It's nice to hear and we're watching you. This is like watch the Walter White make mess. We got you on here. You're you're doing your thing. Yeah, I like making mess Which you share very They're remember this is like we've established that we all look enough alike that any disc is a fucking disc on your fucking self It's a fucking mirror we all this Eastern European face for sure man. Thank you for having me on Doors baby. Yeah, but is a Instagram right this Chris Brown by the way Not man, I honestly this was very selfish. I've been enjoying watching you guys Execute over the last five years. I'm a real fan of Honestly the whole genre and kind of this modern comic with all this optionality and I think you guys do good work and a nix fan thing really matters to me I love it. I love it. It's important to me. Do you like the next? Right because the buff like you're good that way right and why Bob you grew up there? Respect. Yeah, you can I've been watching you for years. Thank you, bro. Yeah, before I moved to New York before I did comedy all over YouTube Thank you, brother. That was a lot real pleasure to be with you guys Yeah, look forward to spending more time. Thanks man. Bye, everyone. Everybody if you enjoyed this podcast Please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey. See you later
Podcast Summary
Key Points:
The optimal strategy for promoting a Netflix special involves editing raw footage into numerous short clips and posting them organically on social media.
If any clips gain traction, invest in targeted ads to amplify reach, focusing on relevant demographics (e.g., football fans for football-related content).
Effective promotion can significantly boost viewership, potentially elevating a special's ranking on Netflix and extending its visibility.
The conversation also touches on sports fandom, cultural observations, and the future of content creation, including AI-driven localization for global audiences.
Summary:
The discussion centers on a strategy for promoting a Netflix comedy special. The speaker advises editing the raw footage into multiple short clips and posting them organically on social media to gauge audience response. If certain clips gain traction, investing in targeted ads—tailored to relevant demographics, such as football fans for football-related content—can amplify reach.
This approach aims to boost viewership before the special's release, potentially improving its Netflix ranking and longevity. The conversation then diverges into broader topics, including sports fandom (notably the Jets and Bills), cultural commentary on Bad Bunny's lyrics, and the future of content creation. The speaker predicts that AI will enable seamless localization of content for global audiences, allowing creators to build fan bases in unexpected regions.
Personal anecdotes, such as a viral YouTube video in Kuwait and family loyalty to sports teams, illustrate the unpredictability of audience engagement and the power of digital platforms.
FAQs
Posting organically means sharing content on social media without using paid advertising, relying on natural reach and engagement.
Chop up the footage into multiple clips, post them organically, and then run paid ads on the best-performing clips to target specific demographics.
Invest in paid ads targeting relevant demographics to amplify that content, as it can significantly boost overall visibility and engagement.
Ads can expand your reach beyond organic followers, driving more tune-ins and potentially improving rankings on platforms like Netflix.
The speaker believes sports fandom is a harmless and fun channel for tribalism, unlike real-world conflicts based on race, religion, or gender.
AI will enable content to be perfectly translated and localized, allowing creators to build fan bases in unexpected global markets.
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