How to Use AI to Grow on LinkedIn with Ruben Hassid

It's awesome now everyone's gonna do good content thanks to AI right? No, the general consensus of what's gonna be done is gonna be better, but because of that what we call mediocre now is gonna become much higher, but it's still gonna be mediocre. So that's why I want people to be ahead. If most of your job is writing OK-ish articles, OK contracts as a lawyer, project management, writing brief to designers, you're gonna be replaced really fast, but you're not gonna be replaced by monster AI that will have all the revenues. It's just gonna be one guy who can generate hundreds of contracts, hundreds of articles, hundreds of briefs and handles agents that can just do the job better than you, because he has more taste, more experience, and he's standard or just way higher. Ruben is 2025 and I want some more information on this. Master AI before it masters you how important and pertinent is that in 2025? It's very much mistaken, I have to say, people don't understand. They understand that mastery, I be for it masters, you means everyone's gonna be replaced, you need to be the first one to like kind of like have an edge. I think this is not what's gonna happen. I think what's gonna happen is mid-Jokhati is gonna be replaced very fast. It's already happening. If most of your job is writing OK-ish articles, you're gonna be replaced really fast. If most of your job is writing OK contracts as a lawyer, it's gonna be replaced really fast. If most of your job is just doing some project management and writing brief to designals, you're gonna be replaced really fast. But you're not gonna be replaced by a monster AI that will have all the revenues. It's just gonna be one guy who can generate hundreds of contracts, hundreds of articles, hundreds of briefs and handles agents that can just do the job better than you, because he has more tastes, more experience, and he's standard or just way higher. So when people say it's awesome, now everyone's gonna do good content thanks to AI, right? I'm like no. Actually, so the general consensus of what's gonna be done is gonna be better, but because of that, what we call mediocre now is gonna become much higher, but it's still gonna be mediocre. Two things you mentioned in there. High standards and taste. Tell me more about the importance of taste now. Oh yeah. Again, one of the big things where I'm grossly mistaken, but that's OK, it's part of the job. When people know that I have a software like EasyGen that helps me, helped me write posts from my LinkedIn, I grew my LinkedIn to 400,000 followers using it, I grew my teams and I recorded myself doing it every week for 24 weeks. Using EasyGen. People understand where they come from when they say it's AI, it's inauthentic, it's not human, it will never work. The problem is that people misunderstand using AI with having a bad one prompt, one shot result. Please write a viral post on LinkedIn. And then they're like, this is bad. And then they just flush it out. The thing is, they don't compound, they don't put into perspective, taste and experience, which is the most important aspect of it. And the easiest way to actually explain it and the way I usually use it is the best majority artists. So you know me journey and for those who don't know, me journey is the best AI image generator. OK. Now, I know some of the best artists, the one that gets the biggest brand deals, that have the most followers on Twitter because they make like, tours be told like crazy stuff. Like crazy generations, you're like, wow, like so much emotions, they really capture a brand, they give it like an entire like vibe that they can reuse consistently. And you could ask them like, why? Why are they better than any other ones? Why did they master it before anyone else? The reason why is that most of them, if not all of them, are creative director. So their taste and experience is already unmatched. Now the difference between you and I, I don't know, Julien, but I'm not creative director, I wish. The difference between us and them is that, so if you try to make a one hit wonder with the best prompt, not going to work, because me journey cannot create the one hits perfect image, it doesn't work that way. When you go do a photo shoot, you don't do one photo and poof, that's the best. Oh, you do a thousand of them, if not more, and then you select from taste and experience. What's the same with me journey? The best artists are very good at generating, okay? You and I could do it, the generations, but then they look at the thousand generation from me journey, and they're like, these 20 of them needs to be, I need to deep dive into them, change a little bit of it, actually, unzoom, probably maybe zoom, pen, writes. Now I have new ideas that just got sparkled, and that's the difference. That's the taste and experience, and that's why they mastered it. So coming back to EasyGen, I'm not using EasyGen as a one hit solution and poof, I have my LinkedIn post. No, but I, by the time you try to find a topic, I wrote and generated 30 posts on the same topic, more or less, and then I'm like, I get to see the 20 or 30 posts, and my brain is working really fast now, because humans are much better curator and editor. We love that. We're like orchestra. We love it. People working for us. But we love it because we can strategize now. We're like, ooh, that was a good hook. I like that middle part. I can connect them to some patchwork. So I'm using AI to be greater, not to be lazy. The idea is I can do more, not I can just do a quick generation, and then I'm done for the day. That's the biggest differentiator. Yeah, it's a real interesting time, especially with AI being used by people who are at a college age and a high school age, and then beyond that as well. As kind of what you mentioned in there is you need to have that taste and experience first. And really, one of the best ways to do that is to do this on a manual process first, and then integrate AI. So now that you've got this entire generation of people just using AI without having to taste and experience, it's only going to serve to widen that gap. And it's like we're already at a space where the market is less competitive than it's ever been, because there's a few people that can be bothered enough to actually learn AI and put in the time to work with it. And that's only going to get better. So if you actually do have some grit, you have some determination, and you're willing to learn it, you're willing to work with it, you're going to be males ahead. Exactly. Because you want to put. Look, let's look at human history. If you look back a hundred years from now, was early 1900 in the US, 90% of the population was doing more or less food. Either you were producing the food, delivering the food, raising the animals that was also doing the food, you were making food, more or less. If you go back in time more than 100 years from now, actually, not 125 years, you go back there, and you say, guys, now less than 60, 70 years, less than 1% of you is going to make food. The natural reaction would be like, what's less than 1%? So right now, we're like 100 in this acre. We're going to be one. Why are we going to do? You can tell the guy, clopter writing Netflix, "Have you heard of Nokia, iPhone, going to space?" Amazon Prime? Have you heard of it? That would be like, what are you talking about? So the natural reaction is that I'm not going to work anymore, right? I don't believe in that. Personally, I think we're very satisfied through what we do for a living. If you're not, and if you procrastinate and just stick to AI to do one-hit solution very fast, well, yes, as I said, it's the mediocre that's going to be of a very high standard. You're going to be replaced. Just because it's the workforce, it's competitive. It's competitive. I have faced an experience. I generate the same stuff as you. Well, I'm going to generate more than you. I'm going to put them to the test more. So, and even if AI becomes better, I'll just follow that line, better and better. So this is why I don't believe in that illusion of like, no, it's going to work anymore. It could be awesome. I don't think so. I think if we hadn't hooked anyone just with the title and the thumbnail and your name on this episode, within the first seven minutes, we'll put enough existential dread into people. But Liam, I know you're in the same position as me. You have to explain your job to people. And you have to explain your job to people who don't really care about AI. And how long are you Liam? I'm 25. Okay, I'm 27. And I think you experienced that as well. People think outside that AI is young. Absolutely not. I can tell you that people who are like mastering AI are more than 30, 35, 40 years old. People who are young, I'm talking 15 to 25, are using it for school because they don't want to do it. They use it very wrong. They use it very bad. And they don't really care. They don't like it. It's not vibing with them. It's not authentic. The people are in the 30s, 40s. Dude, they're like crushing it. They're learning as much as possible. They've seen the internet's coming. They've seen the phone coming. They're like, ooh, I'm not missing that. So any time we have to explain our job, it's always the same. AI's going to replace us, right? No one's going to work. I'm always like, wait. It's actually more complex than this. Yeah. It's interesting you say that our-- obviously, we've got the newslet. We've got 400,000 people on it. And when we first started it, our assumption was that the majority of our audience would be 18 to 30. Not the case. Everyone's 30 to 55, because they've seen these cycles come again, again, again, again. And then they look at AI and are like, holy shit, this is going to actually change everything. And I need to educate myself. They believe in it. When I talk to someone on 22, 25, I explain what I'm doing for a living. It's like, it's kind of bullshit. They think it's some precooked generation that they've used for their history class. And they're like, that's it. OK. The guy who's 40 is like, wait a second. I was kind of here in the '90s. I know what was the word before the internet. I've seen it after the internet. And I remember what people used to say about the internet. And it was one big thing to be wrong about. And I don't know about you, but if you just check the top five companies in the world and the amount of trillions of dollars they have and more they're spending it, you can bet that it's a pretty good direction to master and to leverage. Follow the money never fails. The trends, the money, the technology. And make it right doesn't mean that it's about being flashy. And I've never promised anything with EasyGen. And you can check my copies. It's never about have the easiest impression ever. One click AI is going to automate everything. And everyone's going to become a content creator. And no, tasting experience is right now the differentiator. And more and more is going to become the differentiator. I have this bold statement where actually AI will push us to be more human. Let me give you an example. Let's see your lawyer. And I'm also a lawyer. Well, both high level. We both have access to this super AI that makes the contract in Australia. And we're both Australian lawyers. So we pretty much have access to the same contract. I would say that your good you are with details and precision will always make it better. So that's the tasting experience. But let's say for some reason we have the same taste and experience. Well, our difference is going to be how social we are and how we handle the client socially, because they do want to talk to a lawyer. So that aspect is going to become why you're being paid 10 times. And I'm being paid 1x. You know, 1x and you're being paid 10x. So it's actually going to push us to be more human. Maybe I'm a content creator and how I behave in a podcast and on a keynote is going to be the differentiator, because now people want to follow Liam and Ruben, because they like how they behave or their general vibe, their personality. So in a lot of aspects, I think it's going to push us to be more social, because it's such a key aspect that, well, cannot be replaced even in the movie, huh? So I guess because that movie predicted 80% of the Kervin 12. I'm guessing-- did you know her is 2025? It's happening in 2025. Really? Because it only came out while like five or six years ago wasn't-- That was-- What are you kidding me? Her? Let me check. I think it was 2012. The Joaquin Phoenix one? Her the movie? Yeah, yeah, with Joaquin Phoenix 2013. It was 12 years ago. And it happens in 2025. So it on Twitter. I was like, damn, these guys were-- they were real-- if you've seen the movie, how long you haven't seen it? I've seen it recently again. It's been like three or four years since I've seen it. Watch it. I'm serious. You're like, what? It's so close. But openly, I seem have been really transparent about it that they heavily-- not copied, but they've been heavily inspired by this movie. And when you see the movie again, you're like, damn, that's a pretty possible future. It's a pretty close, forcible future. And you can tell it's going to the direction. Yeah, I'm going to watch it again after this. But I think the points you're making about us being more human and that being the focus is we are seeing that across industries as well. It's like if you look at any AI marketing companies that work with agents to do SDRs, the focus is so that the salesperson can have more talk time. Podcasts have never been bigger than the currently are. They're only going to continue to grow. Marketing departments. What's the point in an AI note taker? It's so you can spend more time on calls. You don't need to deal with any of that automation after the fact. Let's hop into EasyGen. So from what I understand, EasyGen is LinkedIn post-generator. So from what I understand, it's been alive for around 10 months. You're over 38,000 users. And there was a number of 500K. I'm not sure if that's an ARR, MRR. But I see that somewhere. It's a bootstrap company. Look, VCs are chasing me because they're like, damn, this guy has a huge falling on LinkedIn. Let's do it. And the right thing is I'm very bullish on LinkedIn. I hate LinkedIn. I love LinkedIn both at the same time. It's a very big love and hate relationship. I hate it because they don't care about creators. But I'm guessing this is also why it's so good to be a creator on LinkedIn. And this is why I built EasyGen. I think so another trend that's going to happen is the fact that the word that has been coined "uberization of the society," meaning people are becoming freelancers. Everyone is just becoming a freelancer that you can hire and fire really fast. Because skills goes too fast, needs goes too fast, like what you need, what you don't need. And I see it. I see it from the get-go, from my own company, from others company, and why they hire me too. And a lot of designers, software engineers, whatever is your job really, especially in the tech ecosystem, you can't need to be a freelancer. And to be a good freelancer, you need to have choice of whom to work with. To have choice, you're not going to run ads or make SEO articles. It's probably not going to work. Making a podcast is not an easy task when you're trying to be a freelancer full-time. So I don't think people should become influencers or content creators per se, but they should definitely talk a little bit more about what they do for a living. OK? I really think so. I think it will help them because it's going to secure their job as a freelancer, because most of the people are going to be freelancers. And even if they're within a company, it's pretty good to talk about what you do in case that companies go badly, because you need to move to another place. Again, not as a content creator, but as someone who just talk to other people. Now, the only platform that is not anonymous is LinkedIn. And I go like, wait, Facebook is not anonymous, right? Yeah, but you don't see anything on my Facebook. You can tell who I've been in class with on LinkedIn. It's not just when I was at Sungyeong-Kwon University in South Korea, and I was, but also with whom. I might know Liam, maybe your 25, maybe not, but who's your boss? I can tell who's your boss on LinkedIn. Everything is public. Who you're working with, I can DM them. I know where they live. So LinkedIn isn't only an anonymous platform that is professional first. And for that reason, I want to help people get their voice out. So at first, I'm concentrating on making the post. OK? I start with the end. So making the post. 80% of it is the caption. I also started to make images. OK? And I'm going to work backwards. So before making the post, you need to have a good idea of a post. And I'm already working on the ideation part of it. And then before that, before having ideas for post, I'm also working on the mission that you have. Because believe it or not, you need to have a mission. And that mission can be very simple. It's a problem you're trying to solve. You work in HR and you think that the war is going too fast. So you need teams to be able to upskill instead of hiring outside. That's a mission. You're trying to solve that problem. How can we upskill today without making the teams go completely ballistic of too much stuff to do, especially with AI? OK, that's a problem to solve. People struggle to have cold email that are getting opened. Or even email that of a reality. You have an insane one. So that could be a problem. People do more newsletters now. They have low deliverability. I want to fix that. That's awesome. That's a mission. Now for ideas, you want to solve it in multiple ways. And then I want to create the post. There's obviously a budget competitor's at the space in general, like Tapley O' or Magic Pulse, Social Pilot. Like log where I'm comparing all of them. I made a blog. It's a free blog. It's everything is online. It's right here, the guy to truth in the right AI. Believe it or not, at the end, it's easy, gender is the best. What? I'm surprised. What? But I'm testing three prompts. Those three prompts. Okay. And one shot with all of the tools. And you see the result. One shot prompting. You know what's one shot prompting. You put one prompt, generate. You see the result. And you compare it. Easy, gender is much better. I know. I know. I will start. I will start. I will start. Plug right there. Yeah. I mean, come on. And you know what? I'm telling people, like, go and do the trials. And come back to me and tell me if one was better than the other one. How to get higher deliverability. Share multiple solutions. Because one good post on LinkedIn. Like, this is too big, you know, other posts. I think I would focus on one solution rather. Okay. So I'm going to copy that. I'm going to go on topic topic on easy, gender. So this is easy, gender. For everyone. An easy, gender. Either you have topic suggestions because when you go to easy, gender. I'm going to ask you some questions to know. And you might just explain what you're doing on a higher level for people that are listening to this on audio only. Yeah. So first easy, gender is like, okay. What do you want to talk about? I build easy, genus as if I'm your goals writer next to you. But it's actually doing it with 30,000, 38,000 people. So post topic is like it's the first discussion you have with your goals writer. Right. Let's say you've made your research and this is what I want to do inside easy, gen eventually. But for now, no, you know that your mission is to get higher deliverability. You want to make a post about this. So post topic right here is kind of like the prompt, but it's not a prompt. It's not a chat. It's fine. It's just what do you want to talk about? You know. And. And that's why you can make it longer shorter. You can do whatever you can add as much as you want. Like I want to make a post about email deliverability. And why people must use the KID address. Okay. And I make it I made it very simple. You could either write it down like I just did and then generate. You can talk to easy, gen. See, I have an entire post. Now you might be like, I don't like that. That's fine. You have a tasting experience. Enjoy it. And now we have another post that is coming up. Is it Jen? Yes. Thank you very much. And here I might be like, well, it's good and all. I'm going to check it how it looks on the phone. But I feel like this is too clunky, right? I'm going to do this. I'm going to do that. I'm going to. Maybe. Some of them. I don't agree with. I'm like, I don't think it's a strategic move. I think it's the only move. You know. Again, up to you. Maybe some part of it. I like it. I keep it. Some part of it. I don't like it. I get rid of it. Okay. My thing is that I'm the pilot. And I can generate again and again and again. And that's the difference between you and I. You being the guy who's lazy. And I'm going to generate. I'm going to generate. Ten times. And do patchwork. So of all of them. The hook. The first two lines. The structure. What am I actually saying? Maybe it's going to give me some ideas. Maybe I should talk more about this and that, you know. But you could also. So that's the first we are using it. If it's clear. The second one. And Liam. I'm going to ask you to be very silent because you keep talking. It's crazy. Everyone's going to be what did I say before HR. I want to talk about HR and the fact that. In today's age, everything is too fast. Everything is fast-paced. And I want people to be able to upskill within their company. I think. C levels. Spend way too much money trying to hire from the outside. And then on board people. But they should upskill their own employees that are dying to learn more. And especially the one that are dying to learn more. We should make them thrive within the company. We should give them that chance because they're probably going to be much better than anyone from the outside. Or motivated. And they should be paid more because God. It's so expensive to hire someone. And to anyone that's lessening, he just spoke in some voice. No, and that came out in post topic. Yeah. That's the whole. I like the fact. Sometimes we just talk to each other. And because I'm like, damn, he also got them. I'm like, damn, bro. He got the coma. Like because coma. God, coma. And I could talk to it. I can upload an audio. So I could upload an audio from your own Riverside. And look at this. I've seen too many companies waste money. Upskill your team instead of hiring from outside. That's a good one. And again, you don't like it Liam. That's okay. You regenerate it. You regenerate me right now. You've got me all hyped up. I'm ready to go regenerated. Like it's up to you. Completely different post. It's not up to AI or easy gen. And I'm not training it that way to make the best post. Easy Jens role is to make killer post. But killer variations of posts. So you do get the concepts. I wanted to make it clear. It's not a one hit solution. It's not going to get the perfect missions and ideas. But. But clearly if you can do this and I'm writing a lot about it, how to find your mission and how to find ideas. I even made three GPs for that mission. GPT and topic. GPT can use perplexity. You can use Reddit. You can use Twitter. You can use this core to get ideas. You can use it. You can use the new letter. If you're into his new industry, then you can translate it to. Post that you keep on generating before you have like a good, you know a good sense. You're like, hmm, got you. And you get into the flow. Patchwork it. And here you have it. Talk to me about two things. I want to sandwich in everything that we've just talked about. So on one end, I wanted that. I want to add a little bit of the content. I want to ask you about the genesis behind the name and the branding. All right, because that's how you started. And then secondly, we've kind of touched on it here. But what is the north star of EasyGen? Where do you see this? And one, two, three, five years. Yeah, yeah, of course. First, something very funny. Mastery IB for Master's U. And EasyGen both were found by GPT. But now again, how did I use GPT? Wasn't the perfect prompt? No, it's a thousand names. I went through a thousand names. I've seen this meme the other day that my brother sends me. Because I know he's going to have a baby very soon. He's not telling me, but I know I can tell. And the meme was like a dad with his newborn son. And the nurse was like asking the dad, how are you going to call the little one? And dad was like entering GPT. You know, like, he's like, wait, how can I brainstorm with that GPT? I can't have to do it, you know. And it's really how I've done it. So Mastery IB for Master's U. I think after like hundreds of generation, Chichu was like, Mastery IB for you. Oblator rates. It's Oblator rates you. That was like, wait, you're strong. Yeah, let's pull things back. But like the symphony, the melody. So it was like Mastery IB for you. It's actually catchy. An easy gen same. But actually, it's a bit of the history of easy gen. At first, easy gen was not easy gen. It was not a software up into the public. I didn't build easy gen so that people could use it. I built easy gen for myself. I was like, wait, I'm keeping that for myself. What do you mean? And I thought it was a fun project to kind of connect APIs. In an agency workflows, not just a GPT wrapper. It's actually multiple elements talking to each other. And that's why the generation is so good. And I just had so much fun building it. And the better I was building it, the more I was reaching people on LinkedIn. And now I'm sitting and like, probably 200 million views for the past two years, starting from zero. And I was like, okay, it's actually fun. It's super fun. But then in May of this year, which is the moment, I made public. I realized that one, I wanted my team to use it. And it was quite tough to explain them how I was using it. And it was not easy to generate. Not easy to generate. And then I wanted other people to use it as well. I was like, I don't know why I'm keeping it. I think I should just release it and improve it publicly. But I wanted to do it with one rule and one rule only. Is that I don't listen to users. And users are like, yeah, can you do this? Can you do that? I'm like, nope, I'm building it for me. You're using it. using it. That's it. You know, Henry Ford said, if I listened to customers that would have made faster horses, not cars. And he's right. I'm right in the middle of FISA horses. People want me, for example, to have automation, AI comments, LinkedIn scheduler, you know, that makes the pose for you for a week. That does not work. That's the minimum. The maximum your band and your account is gone. So would I do it for myself? No. So I'm not selling it. I'm not building it. I'm not pouring any one of my brain cells into it. So back to the mission that gives you a little bit of the mission of easy gen, obviously. But I want to give people's voice because most of them will have to talk on social media. That's what I think is going to be true. Not every day, you don't have to start your podcasting newsletter. That's fine. That's another type of people. I don't want to create mini rubens. I don't think it's actually a thing. My sister, for example, is a gastroenterologist. Okay. She deals with the stomach. She's a doctor. She hates LinkedIn. LinkedIn. She can't even pronounce it. French have a hard time pronouncing LinkedIn. It's a tough word to pronounce. LinkedIn, they can't say it. But turns out that she's leading one of the most prominent thing in Europe concerning ecography. Wait, ecography is, how do you say that in English? It's what you do when you have a baby and you kind of ultrasound. Okay. You know when you do the thing when you're pregnant? Don't their test my French because we're going nowhere. Okay. The ultrasound. It is ultrasound. Ultrasound is a nice technology because I don't have to stick something in whatever holes to know what's going on in your stomach. Not happy. Not a happy moment. Ultrasound is nice. You just do the thing from the outside and now we're getting to appointing technology where it's like becoming a thing for this whole, it's not a related industry. It's an expertise gastroenterologist. So she has to get the word out. How does she do it? She's asking me, "Gruben, how should I do it?" She'll do SEO blogs. I'll know. You're never going to have any results from that. Should I do events? Meet people? Yes. Keep doing that. But eventually everything is interconnected. So you kind of have to have the word out. If it's not "ha," someone else in a forcible future will have to get the word out to connect with professionals. I don't know any other places than LinkedIn. I don't know any other places where it's non-anonymous, worldwide. You can actually have good organic reach. So don't make posts every day about ultrasound for gastroenterologists. But if it's one of your missions that gastroenterologists are trained on it, make a post a week. I can help you with the mission statement, ideation, the post itself. However, you want to make it because you don't want to pay for a designer and brief it. It's okay. I can start making some images in the future. Maybe Kausset infographics. Maybe videos if we're talking five years from now. But this is what I see. Someone needs to get the word out and I want to help them. Awesome. Clearly we're both 110% balls deep in LinkedIn. Yeah. Pretty much. I wish you were to start again. Start all over again. 472,000 subscribers. Disappears into thinnier. Some government, the Thai government. You can't work here. We're taking this. No. How would you start again? January 2025. What would you do? How, to ultimately, on a granular level, what methodologies would you employ? How often would you post? And how is that different from how you've currently grown through your art today? First, I do less mistakes. I know more of the how. You have seen YouTube else. There's a guy who grew his account on YouTube very fast, two millions. And then he did a second account and he grew to one million, like in whatever days it was crazy. But then people started commenting, you made it public. So that's why you made it again. And then he didn't say anything to anyone. He made an account without telling anyone, not even his YouTubers friends. No one knew about it. And it took him more time, like 200 or 300 days or 400 days. But he got to a million subscribers again. Just, he knows how to do it. He has to. He's an experience. Remember. So I would go on LinkedIn still because, again, I don't know any other platform that can do this where it's like text heavy. I do have a lot of videos, but it's text heavy on LinkedIn. It's text heavy on Twitter and threads. Sorry to tell, people might say, "You, the videos, no, it's text heavy." People read most of the posts that they consume. Educational, non-anonymous. If anything else would be as big as LinkedIn with the billing users, probably use it. And I've done it publicly. I have, I can show you just for the flex. I'm not doing it anymore. It was nightmare. I love my employees. I would die for them. But when I started their account, I was like, can I just, can I post every day and make all of your posts? They're like, sure. And every week I would connect. And you can see my 10 from that moment. God, I was 10 in my office. And you see, Excel was already at 6K. This is week 9. If you, yeah, can I, oh yeah, sorry. If you go way back in time, week 3, we had less, right? And I was just going through Excel and each has accounts and just writing posts with easy gen men. And I just kept on doing it. Once a week, I was writing their whole week of contents, actually more than once a week. Because I have some other videos. But I have all of the videos of me doing it with easy gen. How would I do it? It's literally two days posts. If people, sorry, if people check my LinkedIn today, it's January 8th. I'm literally explaining how we went from zero to 14 million views on LinkedIn. They have more than 20,000 followers. I would do it again. It's quite simple. One problem to solve, which is your mission. One problem to solve. And the simpler the problem, the easier for you. And then many solutions because there's so many things to say about it. And way more than you think, way more subtopics than you think. People come at me and they say, I want to talk about AI, productivity and management of teams. I'm like, are you kidding me? Already in management of teams, you have a hundred if not more topics that have subtopics. So within that and productivity, for whom, what, like, how so many things to be said. So the simpler the problem, I mean, by that, I mean, like tighter, the better. And then many solution. And you're going to repeat yourself a lot because you're on a mission. Just like my sister is on a mission. There's ultra sound for gas hauntedologist here on that mission. You are that guy. And that's okay. Does it mean that you're that guy forever? No. There is no stamp. And then next, that's a misconception about personal branding. You can pivot. It's okay. But go all in when you start. So one problem, mission, multiple solution and really go wide and repeat yourself because that's that's the key. You don't know how many times I've repeated myself. And at first, first 30 days, try several formats, several angles. At the end of the first 30 days where you post every day, it's very tough. Then you you analyze the best five and the worst five. And you do the best five 30 times the next month, meaning slightly differently. And yes, it means that you ditch the 25 of them. Do not go back to a bad one and try to make it better. No, take your MoeFier one and try to make it again. Much better. Always double down on the winners. Now the last thing that people do wrong that I would not do if I had to start over again, it's engaging. It's just as important. It's not way more important in the beginning. And I'll just say it with a question. If you don't want to commit a commence or engage with any community, would it be yours below your own comments or on other people's contents with their own comments/communities? Why do you want to build a community in the first place? And usually people are like, "Oh, it's because I just wanted to have the results." Yes. But you can be the French president and not wanting to talk to any citizen ever. Same vibe. You can you can't want the result of a content creator, but never have to talk to anyone ever again. None of your community, like no one ever. I don't think that's how you behave as a human being, really. Did I hear in there that you're dying to do this series again, but with Liam Lawson's account from Glasgow? I think that's what you said, right? Yeah. You have to be my full-time employee and probably a tyrant, remember? I'll see that live already for these abusive slack manzages. I've to delete the app off my phone. I literally mentioned people who are in East Coast, so it's like it's 2 a.m. for them, and they're going to, no, it's not 2 a.m. It's 7 a.m. or 8 a.m. I'm going to wake up like what? Yeah. Fuck, ribbon again? Ah, shit. The tyrants. No, but I almost wanted to hire new people to do it again, and actually hire a two, but I ended up firing them. We were in good terms, but yeah. So not only I know exactly what I would do, but I've done it four times, and two that are still in my team. I want to take things back to a human level and jump into just your ribbon's braid. So before you were massive on LinkedIn, before you were huge in this space, you were doing something else, and at a point you started creating content on LinkedIn, and there must have been this inflection point when you realized this isn't just a fad or it's not just something I'm kind of doing, this is going to be my career. What was that moment for you and what did that feel like? Yeah, 100%. So if I have to go back in time even more, I was a weird kid. I, big gamer, a lot of content creators or big gamers, by the way, which is saying a lot of them that have meant. So, okay, we're a kid. So I used to play something you don't know, which is Guild Wars, which was the competitor of Water Warcraft. I was playing that when I was seven. I was a red and skip guy. Okay, you're also a world wide. Guild Wars was an MMORPG. So basically you have a class, a hero, and you have competencies, skills, and you need to build your skills, and then you go outside and you kill someone's skills. So that's how the normal kids would play. Me, I loved something what was called theory crafting. So you had to select eight skills to go in the open world and kill some monsters, okay? Or sometimes you have to fight against real players, okay? And those eight skills, you had to choose among thousands of skills. Guild Wars was known for his diversity, almost infinite. Because you could select two classes and each of the classes had thousands of skills, and you had to combine them and only choose eights. Because of that, you had blogs way before Facebook or Reddit of people sharing their build, their best eights. I was obsessed with that, okay? I literally learned English for that, okay? I was going to the training station. This was, this was why my brother thought I was crazy, because I was not playing the game. I was just hitting some punching ball and counting the damage that I was making. Okay, no Excel file. So I was just writing down on stick notes, had stick notes everywhere. And then I wanted to share it to the world, because I love that. I'm still a mad scientist still today with AI. I love the fact that I would discover something, make it a recipe, share it to the world. Love that, love that idea. And then if you were good enough, people would use your builds as archetypes. It became bigger than you. Meaning it's not this guy's archetype. It's this names of archetype that everyone's using. And obviously within seven years, I was the biggest one making builds. I was like crazy as under the name justice, because that was my favorite band at that point. So that was me before how I learned English and blogging. Then at 17 I started a music label, techno label, got millions of views on Sunclad and YouTube. And that's the moment I realized again, fuck, we can reach millions of people for free as a nobody. But I was doing it for bedroom producers. I was not the DJ, others were the DJs. And after seven years, which is very long, I realized that the label was powerful, but the DJs were much more because personal branding is much more powerful than brands way more. So then I was like, huh, so I started doing ghost writing for a FinTech, which was a different industry. And it exploded. He was already big and he became even bigger. And I love that. It was very fun. But by doing so, I started just writing on my own LinkedIn as well as part of the deal. And in December 2022, I was already using Chagy PT lots. And I just made a guide on the Matt scientist kid I was, but it was not no longer a game it was about Chagy PT. And I reached like a million people in two days. And like, whoa, okay. And I received like tons of messages. Like, could you do this? Could you try to do this? Instead of taking consulting or clients, I just made post contents. I had one problem, mastering AI, which was just prompting it, Chagy PT and reading the documentation, loads of solution because I was learning. And I was just making content on it again and again and again. And then in March, I became bigger than my clients. And that's the more I was reaching more people. And I was like, fuck, maybe at 26, maybe I should just just do it my own way. And then six months after that, I moved to Tel Aviv. Talk to me about that moment actually, when you realized you're bigger than the clients you're working for and you are making this shift into solar entrepreneurship or entrepreneurship in general. Were you scared? Oh, yeah. People thought I was crazy. People thought I was crazy at every step of my journey. And it's not because I'm special, but I think if you're trying to do something risky, everyone's going to try to prevent you from doing it because most people won't do it. So when I start a label, people are like crazy, what you do is then when I started working for Nicholas as a ghostwriter, we're like, it's not a stable job. He could fire you anytime. Don't do it. Then I was making tons of money. And then I was like, I'm going to go solo now. I'm like, what do you mean? You made it. This guy loves you. You you closed big deals. It's not stable to go solo. I was like, yeah. So I want to do it. Actually, to take the decision, to take the decision, my advice to other people is that most of the time we're anxious about something we don't comprehend yet. The best way is just to sit down and literally open an Excel file and be like, okay, what's the worst case scenario? Or case scenario? Like, how much rundown do I have? Three months, four months, what happened after four months? If I make zero dollar after four months, what happens? After fun or job? Would it be hard to find a job? Well, I'm growing my LinkedIn. So my assumption is that it's not going to be hard. And it was already not hard when I was growing my LinkedIn as an employee. So I think it's going to be quite easy. It's going to be a failure, sure. But I have four months, five months of rundown where I can do any mistake I want. After that, I have an honest conversation with myself, I search for a job and I go back to doing something else. And that's okay. Never happened. Never happened when I took an office, when I hired the employees, now I have more than 10, 15 employees. Always the same thinking. What is the worst case scenario? Okay. How many months of rundown do you have? Good. 12 months? What happened after 12 months? You're one of the biggest LinkedIn account in the world. Okay. I think I could figure. I could pay for my rent. Literally that kind of discussion. And actually, it's quite freeing because then you're like, okay, that's fine. I can give myself four or five, six months. You probably have the same discussion with yourself, no? I think part of being a new or an extraordinary individual is that you are extra and comparison to the ordinary. So at any point where you do take these risks, people are going to look at you as if you aren't going to see. And you've just got to have, I think this kind of speaks to you as well as like you mentioned that regardless of what other people were doing, you were spending time in your own lab, developing your own taste. Right. And that's where it has to come from, like that conviction and what you're doing has to be built internally. It can't come from any external resources. Oh, I think these people are doing this with their moving next direction. Therefore, I should do that as well. Because at that point, you're always going to be the lacquer draw, it's going to be behind. So yeah, I'm a true believer in that as well. Like you just have to be independent, make your own decisions and be confident in what you do based on the evidence that you've found as well. Right. If you've found that chat you could be working, you test out a LinkedIn post, there's two million views. It doesn't matter what anyone says because you can see the results. It doesn't matter if anyone else sees it. [BLANK_AUDIO] I knew I do want to have the regret of not doing it. And then I just had a hard conversation with myself. Okay, we can believe it for four months. And then we have to be real. For some people like six months, a year, for some people it's less. Let's wrap up with one LinkedIn question and one AI question. With all of this, with everything you're doing, you know, at 472,000 followers, it might have grown by even more since I last looked at your LinkedIn. You are a tastemaker, right? And with that, you have some sense of responsibility. How do you think about your influence in the AI space in general and how that shifts the market? I think it does. What's funny is that. I think it does and it does not. If I was going to San Francisco today in the Silicon Valley, people wouldn't really care about me. Really go to content greater. That's fine. But I think it's going to be the same with you Liam. And I don't mean that in a in a bad way. I just think that you have different levels. You have the engineering model creation levels. And I'm not touching that. It's interesting. I love reading about it. I love testing it. I always say that if there was a spectrum and here, the most extreme one is Andrej Kapati, one of the NLP architect of OpenAI. And here is my mom. That for some reasons going to be in contact with Chat GPD, whether or not she wants it. And I say Chat GPD, but I really mean generative AI. And then in future AI agents and then physical AI with robots. You have this spectrum. And I am like here. I'm so close to them. But the thing is I can talk to Andrej Kapati. And I want to teach those. I'll teach them how to use it. So this is where I end up. I am worthless. And yet, very impactful, very influential. So I know my worth. I'm not building anything crazy. I'm on top of it. But I want to have the conversation with the people who don't understand anything. I want to have the conversation with my sister who wants to do ultrasound for content. AI is a tool. But I don't think people should know about neural network and inference, for example. I want to know about it. But people don't have to. That leads me on to my last question. With all this being said, you're an AI entrepreneur. You're talking about the translation of value between the engineers and the general public. Yeah. How do you think about building a legacy? And what would you like to be remembered for in the AI space in 20 years time? It's got a damn 20 years going to be crazy. I can tell you that. It makes me scared sometimes. I mean, Jensen, you're in the guy at this view of NVIDIA just made a killer presentation at CES. And when you watch it, you're like, this whole thing accelerates so fast. Can I be cheesy for a moment? Do I have a approval? Yes, nice. It's very satisfying to help people. It's very satisfying. And it's a good common denominator. Would it be you? Would it be me? Would it be a lawyer? When I receive emails-- she has this super cute emails the other day-- every Sunday morning, I send my blog as a newsletter to 45,000 people. And I received this email for the first time from this person that probably just signed up. And she said, please, could you send me more emails like this? Very simple words. I screenshot it. I send it to my team. I said, that's what I want. I want that kind of reaction. I want to be part of people's journey. I think I'm a step. But just like I have many steps from other creators, I have the IndieHacker step from Marc Lou and Levels Yo that I love on Twitter. I have the creativity in video making steps on Instagram. I love RP Nixon. I have a bunch of other novel with his one line on Twitter and like, damn. I have obviously bigger inspiration from the Elon Musk of the Worlds and many others. And I think all of them are not gurus to me. They have faults and goods, faulty things and good things. But there are steps in my journey. And I'm making those steps, kind of like my algorithm. And I hope to be a good step for other people on their journey. And I think that journey is to be able to share your voice to other people in order to live in this crazy, crazy world of AI, of agents, of robots, and of freelancers that needs to stand out. So really that's the mission. Maybe the legacy. We'll see. In 20 years from now, I'll be a robot, man. What do you mean? I mean, I want to have four arms and do the thing from Spider-Man. Or just upload it to some singularity as well. Yeah. Like, you know, then into like multiple beings being like, damn. I don't think anyone really needs this. But if people want to get in contact, what I mean by that is your office is huge in this space. So people know who you are. But if people want to find you, speak to you, learn about you, how do they go about doing that? LinkedIn, believe me or not, I have 14,000 connection requests. But I read the notes and most of them are bad. But if you put a good note, like, hey, I listened to your own Liam's podcast. You're so hot. So my love, you're here. It's an instant connect. Except twice, actually. Now, if you give a good reason, and especially that you've been in the podcast, it's always a good one. And my blog, I'm actually building a telegram. It's going to be a big part of my journey in 2025. Because I want to have a tighter community. Less people. I have tons of people in my WhatsApp, like thousands of people. But I want a tighter community on telegram. So that's going to be a big thing on Q1 2025. I love it. Ruben, thank you so much for your time. I appreciate it. Thanks, Liam. Thank you so much.