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How to Stand Out in Finance in the Age of AI (Students Must Watch)

49m 30s

How to Stand Out in Finance in the Age of AI (Students Must Watch)

In this podcast episode, Ignacio Ramirez Merino discusses his approach to creating finance content that demystifies complex topics. He emphasizes filtering market noise by focusing on what he finds personally interesting and explaining it in simple terms. Ignacio shares his daily routine on Bloomberg, highlighting functions like READ, TOP, and CHRT, with a particular love for charts as a source of unique inspiration. He explains his strategy for consistent daily posting by balancing "high decay" content (timely market updates) with "low decay" content (educational or career advice) to keep his audience engaged. Ignacio also introduces his podcast, The Blunt Dollar, which showcases finance professionals to counter stereotypes and highlight the industry's genuine, passionate individuals. From his interviews, he identifies two common success factors: genuine passion for one's work and relentless curiosity, which senior professionals consistently cite as key to long-term career growth.

Transcription

8204 Words, 44158 Characters

English
Hello and welcome back to the market maker podcast. And as you can see, it's not peers. I'm joined by a very special guest, Ignacio Ramirez, Merino, a fixed income advisor by day, a self-described finance, nerd by nature. And someone who genuinely loves making complex stuff easy to understand, which is why I think you're going to love this conversation because that's what we're all about on the market maker podcast demystifying and making things super easy to understand. So we're going to cover some topics. Certainly going to be useful for students interested in finance, all the way through to advice for professionals already working in the industry. But Ignacio, this feels way over to you. How are you? Oh my god, it's such an honor to be here. And for our listeners, you must know something. Anthony was the first guest I ever had on my show on the blonde daughter, the first one to believe in, you know, what I was building. So I felt one day I had to come back and give it all. So thank you for having me. It's an absolute pleasure to be here and could be more excited to be talking to you today. Brilliant. Well, we'll talk about the blunt dollar for sure because you have interviewed some incredible guests. And I'd love to get some insights into that. But maybe before that, something which I think is useful both for students thinking about finance, but also those working in industry is your LinkedIn banner says and your profile specifically talks about turning news into insights. The world right now feels like it's forever giving in terms of news. There's so much stuff across so many different things that are happening. I guess one of those barriers that you can face is what do I even talk about? There's just so much to talk about. But that's almost like, I guess, the secret source of what makes your content great. So what's your kind of filter to pick out the kind of noise from the signal, so to speak? Yeah, our aliases by analysis, right? Like there's so much stuff going on. And it's a great question because we live in that society where everyone is fighting for attention, both traditional media outlets, but also us creators. And quite frankly, I'm still trying to figure out the answer to that question. But I guess my rule of thumb is I try to speak about things that I find interesting myself. What would I like to be reading about? How would I like it to be explained to me if I was not the one writing actually this piece? And in my case, and maybe this is the common denominator for everything I produce, I've always felt that finance was a little bit intimidating, a little bit complex, not the sexiest of topics. Sometimes on necessarily, yeah, complicated in some ways. And I thought, you know what? I'd like to explain these things in a way that my parents will understand it. My wife would understand it eventually. My kids, I want to make it a little bit more casual, keep it serious, but just make it more accessible. And maybe using words that everyone would understand, craft images that would be more entertaining. And with that in mind, with that philosophy, I started to spend the market with fresh eyes and just think, okay, what would someone that maybe is not a fixed income advisor in a private bank? What would that person want to read about? And then, well, really, if you follow me, you see that I post about a variety of different topics. At the beginning, I was just talking about fixed income, but very soon I realized that not everyone is as nerdy about bonds as I am. So my pieces on bonds never were the most viral, let's say. So I started to experience band and tapping to other parts of markets. And at the end of the day, yeah, it's about experimenting and writing about stuff that you find interesting yourself. And now in a nutshell, what I do is every morning, I mean, as a fixed income advisor, the first thing I do when I get to the offices, I open the FD, I open Bloomberg, I open all the research coming from the different IBs. And I have this right on the back of my mind. And whenever I see something interesting, story that I feel could foster some debate, I write it out about it and say, okay, maybe I should give it a shot. And it's really like that. I feel like, wish I could give you a magic formula where I have a superstructure process, but it's more about, what do I find interesting? And giving it a shot. And the cool thing is that if you try something and it doesn't work, you can try it again tomorrow. Nothing happens, right? That's the beauty under curse of social media, I guess. Do you have any, a lot of the listeners might have access to something like a Bloomberg terminal, whether on the university campus or in the workplace? Is there any unusual or go-to places in terms of lookups on the terminal that you go to where you find just interesting content? Because it's such a monster platform. What are some of your beauty places on Bloomberg? My God, we could spend a whole hour talking about this. I'm, listeners need to understand that Bloomberg for people like me is like our right hand. We cannot work without it. I've been using Bloomberg since my first day at the office. I've been lucky enough to always have a terminal for me because 16 gold markets, very particular is an over the counter market. A lot of the action happens in the chat rooms. So if you are in fixed income, you need to have a Bloomberg basically. And there's so many functions. As Anthony was saying, it's a massive beast. But I guess the first thing I do when I get there in the morning is read, R-E-A-D. That's like the most red news within the platform. Filtered by different, you can filter them by different categories. Then I go to top font. The top little acronym is very useful because it works for everything. You can say top bonds, top equities, top Anthony Chong. And it's going to show you the top news related to those keywords that you put afterwards. So I read about about about 16 come and credit also, like top credit, top private credit and things like that. And then the one that I discovered not so wrong, I actually made a post about it. Like maybe I think five or six months ago, but I'm absolutely addicted to now is chart, CHRT. Because in a nutshell, what it does is that it takes all the charts within the Bloomberg terminal and shows them to you. And you can filter by asset class, by publication date, by author. I have them in chronological order across the board. So basically I open that and I see all the charts that have been published in the last day or two in the whole terminal. And then you have hundreds of them and you just came through and the moment you see a good chart, you recognize it. Like you're like, oh, well, and then you press and it brings you to the article where the chart was initially taking from. And then yeah, like we chose those three things, you know, take already a bunch of time. And then of course, like this newsletter. So in Bloomberg, my favorite newsletter is points of return. What returns by John authors, it's an absolute read. If you have Bloomberg, an outside of Bloomberg, I also love to read every morning, amplifies newsletter. Of course, that's the most. If you haven't subscribed, please make sure to subscribe. It's really, really good. And then I read FD's on Hedged by Robert Armstrong. For me, that's probably also one of the best ones. Markets AM from Spencer, Jack Hub, Wall Street Journal, super good also. And yeah, and then of course, if you have certain asset classes you're interested by, there's all the things you can look at. But yeah, those three, four that I mentioned are are a must for sure. Yeah, no, I totally agree with that. The charts looking at charts doesn't necessarily necessarily be a chart, just a visual aspect. A picture really does paint a thousand words. And I think when you're explaining a concept to someone, if you start almost with the visual, it's so strong. And then you have, and that's the nature of how people I guess digest social media feeds, particularly like a LinkedIn, right? They kind of see the scroll and they see the imagery first with the headline. Yeah, it's the draw. So yeah, it's, yeah, a really great way to look at for the inspiration is almost let the charts be the guide in that sense. Absolutely. What I find interesting though is that obviously, you know, we're all doing the same thing. So a lot of times everyone is posting about the same topic is showing the same chart. So the game sometimes is to find the chart related to the topic that no one has shared yet or talked about. And you know, it takes a little bit of time to to differentiate yourself a little bit. But it's loads of fun. And honestly, charts looking at charts is just really, really cool. It's definitely more fun and easier to digest than super long text. I'm a big fan. My last question on this section was, I'm pretty sure you have the commitment or the self commitment to post daily. How do you manage that in terms of Right now there's a ton of stuff to write about, multitude of different things, but sometimes, I mean, I find it, you can be like, "Oh my God, what could I put out today?" 'Cause I want it to be interesting, but can I engineer, I don't wanna put out content for the sake of it? Do you ever find yourself in that conundrum? - Oh yeah, plenty of times. It's 50 times every week pretty much. It's cyclical, there's some weeks you're inspired, some weeks where you're less inspired, some weeks where there's headlines you can talk about, some other weeks where you're not. You know, sometimes things are happening in parts of the market, you have no idea about. So you are less pregnant, or in corners of the world where it's a little bit touchier and you're not necessarily wanna talk about it. But yeah, it takes a certain degree of commitment, that's for sure. - Yeah, I mean, honestly speaking, it, yeah, how could I say this? I guess the most important thing is committing to doing it and then deciding why you're doing, why is it important? And what do you wanna say to the limits? In my case, I said, "I wanna post daily." I know it's stupid because sometimes you definitely have, you know, nothing to say that is super important on a specific day, maybe you're like inspiration and you don't be like it, but in my case, I was like, "Okay, I wanna do it because if I give myself a break for one day, I think it's gonna be a death spiral where I'm gonna say, okay, well, now if I skip two days, it doesn't matter. Three days, it doesn't matter." And all of a sudden, you're not doing it anymore. 'Cause quite frankly, it's work and it's not easy. And in my case, I said, "Okay, let's commit 100% to it." But yeah, no, like you gotta try things, you gotta write about different stuff, you gotta talk about different topics and you gotta commit honestly. And some days you're gonna feel like it, sometimes you're not gonna feel like it. Just remember why you're doing, why is it important to you and the rest will take care of itself. Not really answering the questions or anything again, but there's no magic formula here, either, quite frankly. What about you? I mean, you tell me, 'cause you also post pretty much every day, no? I think it's almost every day. Yeah, such as the, I guess the age-old sports analogies and so on, it's like, you're only ever as good as your worst day. And I think when you're, can you have a creative spark when it's not a good day in terms of the content you're looking at? Like, that's the true marker, I think, of when you're leveling up, because it's easy to write good stuff when there's lots of stuff happening. Yeah, if you, that's not a definition of whether you're good. It's when it's quiet and everyone's struggling, the best should then rise at that point. Yeah. And that all comes from exactly, I think, as you said, like, you get the reps, but developing any muscle, you gotta work out, it's gotta be consistent. And so, yeah, absolutely. And there's different types of content, right? Like, there's, so when I think about, about, you know, the stuff I create, there's two categories, there's high decay and low decay type of information. So high decay is market headlines, where I talk about levels and where I know that if someone reads this tomorrow, it's probably gonna be almost obsolete by then. While slow decay is stuff that, you know, doesn't lose value at all over time. So it can be content like, yeah, educational materials or career tips, it's gonna be valid today and it's gonna be valid in a month, right? And I guess the cool thing of the sector we operate in is that we can tap into both, 'cause there's always headlines. You can always talk about a level in finance, like yields exchange rates, you name it valuations. There's always a number. You run the risk of becoming obsolete faster, but at least you have an enormous source of information that you can tap into. So you combine a bit of those and whenever you don't have interesting low decay touch points to communicate, then you go into low decay type of information. And there you can share personal stories, you can share documents, PDFs to learn about stuff. You can learn stories about legendary finance figures. There's, you know, like many different things you can try. And I guess the beauty, and if I have to give one piece of advice to the listeners is don't stick to just one piece of one type of content. Like when I started, it was like three years ago on LinkedIn specifically, like I was only posting very high decay type of information on fixed income. And then I realized, yeah, but people, they wanna know you for something specifically, but they wanna see more sides of you, you know, not just that. If you talk day in and day out about the 10 year you're straight or yield, they're gonna be bored. So all of a sudden you do a survey, another day you do a meme, another day you write a story, another you share a picture of yourself doing something at then two or three days you talk about yields. And that way the algorithm also shows a little bit more love and you make yourself more interesting to the audience. - Yeah, yeah. It's like a relationship. You gotta show all sides of your personality in order for someone to buy into you and therefore your content. So I think yeah, absolute is you explain. But let's move on talk about the blunt dollar. And before we talk about what I really wanna know is any common threads of hints and tips and tricks that have come out of those amazing conversations. But maybe first off, what is the blunt dollar and why did you start it? - So the blunt dollar is a podcast. It's available on YouTube Spotify and Apple podcasts where I invite people from the financing industry to talk about their journeys, their jobs, their experience over the years and where folks tend to share tips for everyone listening. Obviously a lot of times it's tips for younger generations but not necessarily. And the reason why I started the show was because talking to people outside of the industry specifically, I realized that a lot of them thought that we were all Gordon Gacol's type of persons, all very aggressive, very, the kind of profiles and the reality couldn't be more far away from the truth. Like if you're working finance, yeah, of course there's people like that, but like an every sector I would say. The vast majority of the people I've had the chance to meet over my career are incredibly nice, generous and open-minded people. And I said, I wanna do a podcast, I'll be like you guys are doing where I advocate for the finance profession, you know? Like show the face of finance that I think is more truthful that what people read just at the worst of times on newspapers or just 2008 and so on. And I'm intrigued, honestly, it was just like, it's a, well, it is still, I'm still doing it, a passion project. And the great thing is that people from all corners of the finance industry come from all sorts of different backgrounds, covering different asset classes and working in different type of financial institutions. And it's a lot of fun. The feedback has been good, growing slowly of course, because, you know, the podcast game is the hardest game out there. It's very hard to compete, especially now that everyone is doing very, very high quality stuff, but I find it very fulfilling, it's tons of fun. And yeah, and the goal is to get going. You told me, you told me once that you gotta do 100 episodes before the real benefit start to kick in. And I'm sparring towards that number, but a bit more than halfway through there's a new episode coming out every Tuesday. So hopefully by the end of the year, I'll get there. - Yeah, and we'll drop the show, link in the notes to this episode. So 100% definitely check that out. - Appreciate it. - One of the things I was gonna ask you then was having done those almost 50 plus guests, then even though they're quite different and unique in their journeys and stories and seniority, is there any commonalities that you've observed in those conversations that could be beneficial for people in their professional lives, do you think, that led to their successes? - Yeah, I've seen two commonalities. One is something they showed me without making a purpose. And the other one is an answer to a question that I always ask. So the first thing is something I noticed is that they're all pretty passionate about what they're doing. I guess no one wants to go to a podcast to sound sad and depressed. So usually the people that come to the show are people that are genuinely interested in jobs and their life and what they're doing. And yeah, I think that's amazing because it's pretty contagious, right? Like when you're surrounded by people that are passionate about what they're doing, they make everyone around them better and it's just a pleasure to work with and I'll A lot of times you notice that some people, you know, deliver more, get more things done, some teams are more productive than others, and it has to do to the fact that, you know, there's this kind of profiles within those teams that they have fun while they're working, and it's very hard to compete against that. And it's also something that is generally hard to fake. You can fake it for a bit, but not over the long term. So people that are genuinely passionate about their job and they are in a job that is aligned with their interests tend to do very well over the long term. So that's the one commonality. The second one is the answer to the question, "What would your advice be for anyone listening to the show to have a successful career?" And I think like three-fourths of the people at least have told me the same thing. And it has to do a little bit with what I just said, be passionate, but also be curious. It was interesting, 'cause I was kind of expecting people to say that, but not so many. Like curiosity keeps coming up. And I realized that, yeah, they're absolutely right. One of the best ways to grow and become a better professional is to have a curious and humble mindset. Getting a state of mind where you are continuously trying to learn to become a better professional and hopefully a better person too. And yeah, a lot of people in the show told me that, especially the most senior profiles that I had, they really emphasized that curiosity factor and not being scared of getting out there of asking questions and just so much information as possible because it compounds. Sometimes you feel you're not advancing, but if you learn 1% every day, after one year, two year, three years, I can guarantee that you'll be in a much better place than where you are today. - Yeah, and I can definitely connect the dots because I talk to the employers with the early careers hiring's in mind. So when you say the senior people really value curiosity, it's always interesting, 'cause when I talk to those students at university often, they'll think they need a really high level of technical proficiency, where in actuality, it's like, well, why would we expect them to have all of that knowledge when they've never really worked other than perhaps an internship for a few weeks? So what is it that the senior people are looking for? They're looking for these underlying markers of future potential. If you're curious then, it means that you've got this inbuilt behavior, which will accelerate your ability to learn over time. And that's one of the things we hear more now than ever because of the AI disruption with hiring, where everyone looks amazing, basically, particularly at a grad level, 'cause the applications, the CVs, they're all amazing, 'cause they all look the same. They've all been AI assisted, let's say. But then actually when you meet and have that face-to-face engagement, it's really, can you demonstrate that curiosity, that quest to want to question things and learn? So yeah, absolutely. It's interesting how you're having those conversations in a totally different, almost context, and they absolutely line up with what I'm hearing as well. - Yeah, yeah, especially, I mean, when we talk about AI, right? And the challenge, the phenomenal challenge that the younger generations are gonna be facing, how to differentiate yourself from the machine and from the others, now that everyone is using these algorithms and so on. And I don't have the answer, it's something that I think a lot about, but for sure, I know that those that are curious, that go up their sleeves, that put in the reps and try to understand how these tools work and try to learn how to use them, we'll have a clear chance of surviving, you know, what's the tsunami that is coming. I'm sure we're gonna be talking about that later, but yeah. So be curious, be passionate, and don't be scared to try things. - Is there any final practical points that you manage to get out of some of the people you're spoken to, like a mental model or an approach to the working day or a project? So something that people might be able to take away. I remember one of your colleagues kindly came on our show, and she was talking about the circles of influence and how you can, in order to manage your mental state and positivity about, what is it that you can control and worrying about that, 'cause you can pull certain levers and determine certain outcomes, but too many people get distracted by what's out of their control, and that can impede their progress. Was there anything similar that you've heard that you've thought, oh well, actually, yeah, I'm gonna give that a go. - Yeah, one that I like was the plus more of them are analysis, 'cause a lot of times we try to, you know, analyze a situation where there's a very large amount of moving variables and it's really hard to take a decision. You're not really sure whether you're making the right or the wrong choice and so on and so forth. And I feel something that helps like really to put things into perspective more than anything is a disposed more than an analysis, which is once the whole thing is set and done and you've executed it. Like rather than just moving on with your life, sit down and try to understand what happened. And spending a little bit of time just looking at the situation, maybe from different angles, now you can even ask AI to help you with that, is incredibly valuable because at the end of the day, what the reason why I like this framework is that you get something tangible at some hypothesis that you can test for the next time you face a similar situation, right? Like this is very typical of traders, like after they've done a trade, they're like, "Okay, what went right and what went wrong?" But I think it, you know, and they journal all of it so that they can structure the thinking process and go back to it. But I think it applies to pretty much everyone, not necessarily just traders. And also the reason why I like it is not only to try to improve myself, but also to think and reflect about more philosophical questions, which sometimes we tend to disregard things like, was it worth it? Would I do it again? That kind of stuff. And just sitting down, doing the post-mortem and reflecting on it in this world, whereas we were saying at the beginning, we're continuously bombarded by information and we almost have no time to breathe. It definitely helps a lot to grow as a professional and again as a person. Yeah, it's so interesting in many ways, like if you were a performer, like a music artist or a sportsman, you would review your performance and look for ways in which you can handle and improve for the future. And yet in our working lives, we seem to do that very rarely because we're just doing our jobs. So I think that's such a good piece of advice. The hamster wheel. I didn't want to say it, but you said it. But I saw that you were doing it with your hands. So if you're watching the video, I got the treadmill out and now I'm there. So one thing I have seen a lot is I know you have a very close relationship with the CFA. You're a big ambassador of them and a lot of young people are often told to do a variety of different things. You should do the CFA. You should learn to code. You should try and obtain some soft skills. All these different things. Do you have any take on an order of priority or a way to try and build that in a way that I guess can be digested and doesn't feel overwhelming? - Well, the CFA programs specifically or the skills that I still want to do. - The skills in general, but I know you know the CFA intimately. So I'd love to get an insight into that as well. - Yeah, absolutely. So maybe starting with the CFA, yeah, absolutely I've been doing a bunch of initiatives with them because I feel our mission is very aligned. As I was saying, I'm trying to advocate for the finance profession with my show and that's exactly what they're doing. So there's very few brands I've ever done stuff with, but they are the only one. Like honestly that I like to talk to and with whom we've been doing a bunch of stuff in the past. Of course being a CFA challenger myself, I know well the value they add into this world and big fans sort of makes it easier. But regarding the program itself, obviously incredibly challenging. Now there's an array of certificates, but I'm going to talk about the quintessential CFA challenger program with the three levels, the 300 hours of study per level that everyone talks about. Tips really, I mean, first of all, try to do it as fast as you can for two reasons. One, it's going to help you a lot in the early stages of your career because the CFA takes you from zero to 100, right? Like you're going to start with things like what is an equity and you're going to end up calculating by hand, uh, intrusivate very bad tips on things like that. So it's really like that kind of program and, um, and it takes a lot of time, a lot of effort, um, but you learn a lot. And when you're starting a career, you never know when you're going to finish, but if you will get the CFP early on, even if you don't remember everything by heart because it's impossible, there's so much content in there that no one can not humanly know all of it, uh, by heart all the time. It's in some part of your brain. And hence whenever someone asks you about something, you know that you've studied it at some point, you know where to look for the information. And you know that that information is going to be reliable and very high quality because when you find things in YouTube and Google and so on, sometimes you find amazing things, but sometimes you've, you can find stuff that is plainly wrong and to have like a universal source of truth, I think it's very, very handy. Um, so you learn a lot and the second thing is time, right? Like, um, I recommend to do it as soon as possible because maybe I mean, it is obviously not the case for everyone, but, uh, some people start families a little bit later in their, in their lives. And once you have kids and you start not sleeping at night, I can guarantee you that it's a lot harder to, uh, to pass the exam. Um, so my recommendation is to try to do is, um, as fast as possible, there's many ways of doing it. There's people that use the official materials, those people that use, uh, study prep providers. Like in my case, I used one of them that was called Spacer. Um, at the time, I'm not being paid for for saying this, um, but I'm, I'm, I'm grateful because they, they, need to help me at the time. It was 12 years ago. So, uh, I'm pretty sure they, they got even better since then, but, um, there are providers like that that, that help you with questions and, and prep exams and stuff like that. So you got to find what works for you. Some people like to go to classrooms or to study groups. In my case, I was more of a lonely writer, uh, with maybe one or two friends every now and then, um, studying myself, uh, because I go faster than going to classrooms and all of that. Um, yeah, find what works for you. Putting the, putting the reps, uh, think about why it's important for you to do this because otherwise, it's very likely that you're going to give up at some point along the way given the, the, the heavy workload it represents. But, um, but every time I, someone asked me or that app has asked other charter holders, was it worth it? Uh, the answer is always yes. It's a big sacrifice. It's a lot of time. Yes, I could have done all the things with those hours, but, uh, you know, investing in education pays the best interest and if you work in finance, having the CFA is never going to play against you at worst. People, some people, maybe you have a pause that doesn't care about it. Some people couldn't be obligated to it, but, uh, but usually you don't like people appreciate it. And what I like to say is that, um, of course, having the CFA doesn't make you smarter by any means is, uh, it doesn't mean you're better than the others, but it does show one thing is that you're hard working because you cannot get it by chance. It's impossible. Uh, secondly, you usually have some sort of idea of how markets work and, um, you can, for sure, even if you don't have the answer on the spot, go to find a good answer going to the, to the curriculum. And, um, only because of those two things, I think it's completely worth it. So, I'm quite curious now in regards to connecting this to your job as a fixed income advisor. A lot of people have heard you say that a few times, maybe just a very top line description. What is that? And I'm just interested in what's the balance between the technical component of that? Because I'm, I'd imagine there's quite a lot in terms of understanding the products and so forth as to then the human side of that. And then where does AI fit within that workflow as well? Yeah, fantastic question. So, I work as a fixed income advisor at a big thermal management, which is one of the largest work managers in Switzerland. And, um, the fixed income advisor job is, is really cool because I like to think about it as some sort of breach between, um, the, what do we call the front office? So, the relationship managers and, and the end clients on one side. So ultra height, net worth individuals, usually. And on the other side of the knowledge and expertise we have within the bank coming from the great analyst, the strategies, the CIO and ourselves. And sitting there in between those two worlds trying to connect them. So, whenever a client has a question about the asset class for, for advisory accounts, it lands in, in our days. In, in private banks, there tends to be three types of clients. There's what we call, uh, discretionary managed accounts, which is the kinds that, tell the bank, hey, here's some money. Do what you, what you want with it or what you need necessary according to some parameters. And I'll be back in one year and you tell me, uh, how it went. But the client doesn't want to necessarily be involved in every single decision, in every trade that is done and so forth. Then there's the opposite side of the spectrum, what we call execution only accounts, which usually like to have very tight control of, uh, what's happening in the account. They have, you know, the assets in custody with you. But they are the ones, uh, deciding what to do. And most of the time they call you for specific services or to place orders and things like that. But they, they are the ones in control. And then between those two worlds, there's what we call advisory accounts, which is clients that want to receive information, they want to receive ideas, they want you to help them, but they are the ones ultimately taking the decision. So you would tell them, I would do this or I would do that. And they will say, okay, let's do this or no, let's not do it. And, um, it's a beautiful job because half of it is very nerdy. You spend time behind Bloomberg, uh, reading research, all those newsletters I was talking about Excel's programming. You name it, but the other half is very sales marketing, like because you got to talk to a lot of people, you got to talk to clients, you got to present, you got to talk to your colleagues, uh, to pitch ideas. And, um, I'm, I'm, I'm in my case, you know, I, I really appreciate that, um, that blend between the, between those two worlds. And specifically speaking, uh, what are the kind of things that you do as a fixed income advisor? Well, it ranges from, uh, the bread on butter, which is stuff like portfolio proposals, portfolio reviews, analyzing core productions, analyzing new issues, uh, sending specific bond ideas and stuff like that to the more commercial part, which is doing like, uh, morning calls where you summarize what has been happening in the markets, pitching, uh, ideas for, uh, all your colleagues on a weekly basis, uh, on your top convictions. And, uh, and then of course there's all the ad hoc requests that come your way because as we said, markets are moving all the time and a lot of your day is just answering questions like people call you, hey, I saw, uh, this country is about to restructure that that, uh, uh, what should we do? Oh, wow. I mean, I just saw that central banks are changing, uh, uh, their views regarding inflation. How is that going to impact, uh, their monetary policy and how should we adjust our portfolios accordingly? And, and you receive all sorts of very random questions, um, uh, based on what's happening in the markets. So it's, it's really nice because you cover like a very wide, uh, scope of things and not only, you know, the, the breadth is, is, is huge, but also the depth style of times is, is big because you gotta, you gotta, you gotta go deep sometimes, you know, sometimes they ask you a question about a specific company and then, you know, like, hey, are they, what's happening with this company? Is the leverage ratio gonna go up this year? Why, you know, and then you go to talk to the credit analysts and do your own research and go into the financials and understand what the company is about to be able to, to provide an answer and, and for all you, you need to go deep. So it's, uh, it's lots of fun. Makes a lot of sense now about how you are able to transition and the content on to LinkedIn. So it's simply, because it, it feels like that is, years of mastery of talking or looking and analyzing complex things and then probably having to unpack them in different scales of complexity for different end clients. Oh, yeah, that's, that's such a good point. I forgot to mention that because our clients have all, like, they have a very wide range of, of knowledge levels and complexity as you were saying. So sometimes you have people that begin a level and maybe not, it's not venture, maybe not, it's a class. I thought, you know, people in the past give me what's up. What's the difference of like spoupon and a yield, like basic concept like that? And then sometimes you talk to people that are maybe, you know, I wish for managers with many more years of experience in the asset class than you and they know they know the thing actually much better than yourself and you have to know where to be. To your homework, I need to know to those people too. And I guess that's the beauty of the job also like the white man of people you talk to and the guy is trying to find always to deliver value to them and to service them. To the best of your capabilities and meet their expectations and hopefully even surpass them so that they can be with you. But more importantly, so happy with institution your work for them and they become and it ends for life. I hope that one day I can fit in that first category where I can be like Ignacio, here's a bunch of money. I don't know what I want to do there. I'll come back in 12 months, see you later. I'm off. Maybe one day I can learn enough to get to that place. Well, I love to have you as a good friend. I'll start. We'll meet you all after the podcast and then we'll see what we can do. Okay, we'll find a final question. And this is one I guess you said something about the postmortem and the kind of philosophy around thinking about what you've done, how it went. I wonder if we could just extrapolate that out to you and your career so far because a lot of the people who listen to this show are in their mid 20s. They're kind of beyond being a graduate. They're in their early part of their their career coming up to a bit more experienced. You've worked at Pictaille now, but HSBC, BNP, I wonder if there's any. I guess the perception when you start is always about being technically brilliant, but then as you start working because you're not really taught the other stuff at university because that's not really their purpose. When you're in the workplace and you look back retrospectively your career and how you've developed the different roles, the different people you've worked with. Is there anything or any final advice that you could give to something that actually, yeah, I wasn't aware of that in the beginning, but that's been quite influential on me. Yeah, yeah, I mean, honestly, I don't have a definite answer to that story because still trying to figure that out, like basically, what is the skill that is going to help me be the most successful person possible? I honestly, I don't know, but I can definitely see say some of the things that have worked for me to some extent and and those that I came to understand that maybe I wasn't aware of at the beginning of my journey, but that now I realize they're incredibly important. So, I mean, we already talked about it, but I guess the first one is related to this curiosity that we talked about and maybe the second derivative of that is not only be curious, but develop the capacity to learn on an ongoing basis, right? Because our industry is moving fast, your job is going to evolve for sure. Chances are that you're not going to be doing exactly the same thing for 40 or 50 years, but you're going to be pivoting and changing teams and whatnot. And you know, one of the most important things is to adapt, you know, it's survival of the of the fittest in some way that's the theory of evolution and you're going to find a way to enjoy that to, you know, it's nice to be in your comfort zone, but make yourself a little bit uncomfortable all the time, try to learn something every day, try to talk to a new person every day or every week, look at something that you haven't done in the past and really push the boundary as much as you can. I think that's very, very valuable because it compounds. Then secondly, try to figure out what you like and again going back to the passion and think that we talked about at the beginning. It's very hard to spend eight, 10 hours a day in an office doing something that you don't like life is too short to, to be stuck doing something that doesn't make you happy, at least that's my personal model. If I'm going to, you know, spend more time at the office and with my colleagues than at home with my family, I might as well be somewhere where I genuinely enjoy being where I genuinely like the people around me, the culture and where I have fun and it's important for you to figure out what you like doing, what are the things that you that are fun to you, what are your values, what are your main values and ensure that you have a job that aligns all the way to the world. You can make a job that aligns all of those things, right? Because otherwise, as I was saying, you can fake it for some time but things will get hard at some point and you won't be able to prevail over time. So spend a bit of time figuring that out, be passionate, be flexible and at last but not least, just be nice to people. I think a lot of times people tend to forget that finances, it sounds cliche but it's all about the people and this applies pretty much to every sector but I think you can't make it far away without, you know, without the help and support of others. There's only so much that you can do on your own plus life is always so much nicer when you're with others, right? I don't know, I don't remember which movie it was but I heard ones that someone that said happiness is only real when it's shared and I think it's true to some extent. I think real happiness can only be experienced when you are with other people and hence, you know, it's a team effort. So be nice to the other people and people will be nice to you in return, I have no doubt. And you never know when you're going to need something from someone or when you're going to be able to help someone to make a difference but you're going to be in that mindset of trying to help out and just be genuinely helpful and that compounds and I think it's one of the most important things. That's great advice and yeah, absolutely a career career is a long and I think when you're starting your career you forget that because just so adamant about the first few roles in the first few years but if you make meaningful relationships early they will certainly pay dividend later for sure. So, Ignacio has been amazing talking to you. It's been well over you. So great to have you share some of your thoughts and experience and insights. Two things I would like the listeners to do. Number one, find you on LinkedIn and then add you because your daily content is awesome. It's just so digestible, so useful, particularly for our community where they're in the learning phase. If you like all the exploration phase, I think that's super useful content. And number two, the blunt dollar because there are some incredible guests there. That is like you said earlier, the podcast game is hard for it to just blow up. It doesn't really work like that unless you're Louis Theroux and you've got a spot on podcast. For us mere mortals, it takes a lot of time and effort, but some of the guests that you've had are so amazing. So senior and such open honest insights that they share. I think it's such a good talking about yourself there or all the people. Specifically check out episode number one. No, no, no, because that there are some genuinely fantastic guests sharing some stuff that you know this is what I always say to young people. Is that we never had access to that when we were starting our careers. It was such a such a barrier between us and them. I hire up. And they wouldn't you wouldn't have access to other people in different organizations in different roles. But you know, hopefully yours and our platforms allow that. So yeah, long made that continues. So thank you very much, Ignacio. No, thank you for the kind words. This is a big final of everything you guys are doing and your mission is absolutely phenomenal. Been a big fan since since the beginning. You know you have a friend here if there's anything I can do to help you out. Please let me know. For those of you that haven't subscribed to this podcast or that are not following Anthony please do. Because he's content is even better than mine. I can guarantee that and I wish you all the best with the show and with amplify me. All right, take care. Thank you very much.

Podcast Summary

Key Points:

  1. Ignacio Ramirez Merino, a fixed income advisor, focuses on making complex finance topics accessible and relatable.
  2. He filters market news by focusing on what he personally finds interesting, aiming to explain concepts in a way that even non-experts (like his parents) can understand.
  3. Key Bloomberg terminal tools he uses daily include READ (news), TOP (topical news), and CHRT (charts), with a particular fondness for CHRT to find unique visual insights.
  4. He distinguishes between "high decay" (timely market headlines) and "low decay" (evergreen educational or career advice) content to maintain daily posting consistency.
  5. His podcast, The Blunt Dollar, aims to humanize the finance industry by showcasing diverse, passionate professionals and their authentic stories.
  6. Common traits among successful podcast guests

Summary:

In this podcast episode, Ignacio Ramirez Merino discusses his approach to creating finance content that demystifies complex topics. He emphasizes filtering market noise by focusing on what he finds personally interesting and explaining it in simple terms. Ignacio shares his daily routine on Bloomberg, highlighting functions like READ, TOP, and CHRT, with a particular love for charts as a source of unique inspiration.

He explains his strategy for consistent daily posting by balancing "high decay" content (timely market updates) with "low decay" content (educational or career advice) to keep his audience engaged. Ignacio also introduces his podcast, The Blunt Dollar, which showcases finance professionals to counter stereotypes and highlight the industry's genuine, passionate individuals. From his interviews, he identifies two common success factors: genuine passion for one's work and relentless curiosity, which senior professionals consistently cite as key to long-term career growth.

FAQs

The episode focuses on demystifying finance, making complex topics easy to understand, and providing useful advice for students and professionals. It covers content creation, Bloomberg terminal tips, and career insights.

He picks topics he finds interesting and explains them in a simple, accessible way that his family would understand. He also reads news daily, uses Bloomberg functions like READ and CHRT, and experiments with different content types.

He uses READ for news, TOP (e.g., 'top bonds') for keyword-specific news, and CHRT to browse all charts published on the terminal. These help him discover trends and unique visuals to share.

He commits to posting daily to avoid a 'death spiral' of skipping days. He balances high-decay content (market headlines) with low-decay content (educational tips or personal stories) to keep things fresh.

The Blunt Dollar is a podcast where Ignacio interviews finance professionals about their journeys and tips. He started it to show a more truthful, positive side of the finance industry, countering negative stereotypes.

They are all passionate about their work, which is contagious and leads to better performance. Most also emphasize curiosity as key to career growth, advising continuous learning and a humble mindset.

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