How to Save Time in FP&A Using Structured AI Analysis with Nick and Dan
35m 6s
Nick Jane and Dan Catelle, co-founders of Eagle Rock CFO, joined the Future Finance podcast to discuss their AI-powered fractional CFO firm. Launched earlier this year, the company leverages proprietary software to automate core FP&A work for mid-market clients, combining their extensive backgrounds in investing and operations. They explained that their tech stack is deliberately designed to avoid the pitfalls of generative AI, which can hallucinate or misdirect. Instead, they use a five-part system: data ingestion, compression, tagging, targeted AI analysis, and a presentation layer. By compressing large datasets and asking thousands of vetted, domain-specific questions, they achieve near-perfect accuracy while minimizing errors. The human element remains crucial for client trust, external negotiations, and occasional cleanup, but the technology handles most analytical heavy lifting. Their go-to-market strategy targets fractional CFOs and small finance teams, addressing common pain points like messy chart of accounts, disparate systems, and missed opportunities in cost analysis. The tool identifies data inconsistencies and value-creation opportunities, such as vendor consolidation or accounting fraud, enabling clients to act quickly. The founders emphasized that their approach combines traditional deterministic coding with targeted AI use, ensuring reliability while delivering significant time savings—reducing 20-50 hours of monthly manual analysis to minutes. This positions Eagle Rock CFO as a practical solution for companies seeking strategic finance insights without large in-house teams.
Welcome to the future finance show where we talk about You have someone actually analyzing the books so ignore the the technical side of doing the accounting and closing the books We do a little bit of work there, but really are focused on the FPNA side for that FPNA side if the person has time There's probably spending somewhere between 20 to 50 hours a month. Just look at peeking around the numbers saying hey I can create more value here. I can adjust pricing here I believe our tool cuts that 20 to 50 hour exercise down to a few minutes of human time tops So it is 20 to 50 hours per month of time saving directly But here's the big kicker and a lot of companies there if people are just too busy managing the day-to-day So there's not somebody who's stepping back often and just thinking about the numbers and looking through the data and doing analyses Future finances brought to you by Qflow dot AI the strategic finance platform Solving the toughest part of planning and analysis B2B revenue align cells marketing and finance seamlessly Speed up decision-making and lock in accountability with Qflow dot AI Welcome to another episode of future finance. I'm Paul Barmer's the FPNA guy and I have here with me my trusted FPNA Eye guy Glenn. How you doing Glenn? I'm good. I'm good. Good to see you Paul. No, you're not in your normal location Where are you this week? I am doing what all smart business people do and that is combining business trips with checking off family obligations So I have a client in Greenville, South Carolina, which is where my in-laws happen to live So brought my wife with me and we're doing client work and and hanging out with the in-laws and I thankfully they have good internet You never know when you're traveling what we're gonna end up with but it feels like we're kind of cooking here got it So we're mixing business with pleasure today as every day. Yep. Alrighty. Well, we have two guests with us Glenn, why don't I give you the pleasure of introducing our guests this week? You know, I hate reading intros Paul, but I'll I'll dev end and give this a shot Hey, Nick and Dan. I'm I'll go ahead and introduce you to our audience And I'm really looking forward to talking to you guys our guest today are Nick Jane and Dan Catelle co-founders of Eagle Rock CFO A tech-enabled fractional CFO firm that uses proprietary software to automate core FPNA work for its clients These two have pretty different paths to the same company Nick is a Harvard MBA out of McKinsey and Bane Capital who then went the operator route He was CEO at Idea Scale a B2B SaaS company where he nearly quadrupled EBITDA margins at 18 months and He's been CFO at a logistics company and the e-commerce startup Dan is a Stanford chemical engineering grad and also a Harvard MBA who spent almost seven years at prime camp management Which for those who don't know it's one of the most respected and secretive fun shops in the business Before co-founding Zimbado a VC secondary trading platform that grew to over a billion an annual value He's also an active broke equity investor in AI in frontier tech through green sands equity Together they launched Eagle Rock earlier this year to bring AI powered analytics and fractional CFO services to the mid market Nick Dan welcome to future finance. Thank you for having us Glenn. Yeah, I feel like you're gunning for our jobs Not the podcast host jobs our day jobs Everybody's gunning for I mean AI is gunning for all of our jobs. Let's be honest, right? So what will you do first Nick when AI takes all your jobs? Well, Dan and I are just trying to stay about a year or two ahead of it to be honest But I've got an 18 month hold at home and I don't know what the future holds for him to be honest Yeah, we will get to the real questions here to minute But it is pretty crazy to watch the speed of all this to you sometimes just go Where does this end what is going on? You ever have those moments like who would have thought they'd go this quick and change this much? I'll a Dan take that. I don't know. I love this stuff. I'm drinking the cool. From the fire. Yeah, I'm I'm pretty much counting on Nick and Hopefully you make some agents that help me survive the air apocalypse ahead Yeah, Glenn's my survival toolkit. So I get it Dan. All right. I guess we should get a little serious here now that we've had a little bit of fun So love the backgrounds. Why don't we I think we'll start here on this question We'll we'll start with you Nick and then Dan will let you add anything you want So tell us a just a little bit kind of about yourself and how you started building Eagle Rock CFO how that came about sure So Dan and I have spent our careers both being investors and operators and AI started becoming a thing a couple of years ago And as Dan and I finished up our last kind of professional opportunities we connected last We've been we've been friends for about a decade We had never really worked together. We started talking to AI last summer and said hey There's something here. Where can we go build something really cool and exciting and obvious area seem to be hey AI is really good at Analysis and dealing with complex kind of multi-part situations and we're pretty we understand how businesses make money Let's stick those two together and launch kind of a AI automation business for the for the FPNA world So yeah, they are running for our job Glenn exactly right Dan. And did you want anything to that? Yeah, I mean, I think I've I've just been blown away by this whole process probably the part that scares me the most is just when I compare the tools that Nick has done most of the engineering work on our side what he's built When I think about comparing that to the chat bots I interact with as a consumer every day. Oh man the accuracy rate is just so much better And then and Nick can go into the details later about why it doesn't hallucinate But it's just a different world what we're doing for the FPNA function than I see what's chopped you PT day to day That's the world that I'm living in and so my day job when I'm not doing podcasting. I'm doing AI Implementation and they're all bespoke every client. I have as a snowflake. We haven't product has anything But also so I do implementations But I also do a lot of training and I was working with our head developer who we're building an LMS system to train for a Fortune 500 company to train their team on How to use AI and I was talking to the developer and he said you know This may be the last thing we build because the agents are getting so good if everybody can use them They don't need us anymore and it's it's super it and Like you guys were saying really I would say with the last four months because I've everybody's been talking calling everything that they build in AI and agent in true agents Haven't really been a thing until very recently where they could go off and do long-range functions and all that The people were just calling their you know modified chatbot and agent or whatever and so but we're just with whether it was the open-cloth Experiment or even what especially I guess what claw it is doing right now what anthropic is doing with agents is just amazing And I guess all that preamble to talk about this I'll And I'll throw this to either one of you but if your tech handles the heavy lifting I'm wondering Because we were talking a little bit before we we came on air to about deterministic versus probabilistic what we you know the trial balance has to balance what we know We can automate sure but we don't need generative AI to come in and weigh on it So I'm wondering for you guys how did you make those decisions and what is your stack without giving away any you know secret sauce proprietary information But what's the approach you guys took to this is hardcore just Python or math That we're doing standard here and this is where we're putting AI in or are you just leaning more heavily into letting agents run? So no to the latter half you if you let agents run they basically make stuff up or head off in the wrong direction or my favorite thing Sometimes they miss the forest for the trees and sometimes they miss the trees for the forest and they do that consistently So look let me attend the tech stack and then I'll go back to kind of some of the design principles our tech stack is really five pieces Only two of which use AI in any way and not a honestly not a gentick AI although a dad and I Personally do most of our work using agents our client work in the software and technologies we offer to our customers tend to be Basically software solutions that leverage AI rather than agents So our tech stack is basically five things right it requires a data ingestion engine How do we eat data a little bit very little AI is involved there? That's just traditional old school code Secondly is compressing data because one of the things you run into with AI is if you drop a giant spreadsheet or A hundred thousand word book into AI it starts hallucinating in very predictable ways So you got to compress that hundred thousand words or that spreadsheet with four million lines down to something smaller So we do a little bit of data compression that's still old school technology Thirdly we do a little bit of tagging of the data still old school technology Python scripts JavaScript scripts whatever Okay, level four the fourth pieces where AI comes in so we now have this huge chunk of or the smaller chunk of data that is well categorized and organized and then we ask AI Hey help us figure out what's going on here and we asked that very very tact be across thousands of questions like hey What was what are the major expenses? Hey are there vendor consolidation opportunities? Hey are there is there counting fraud? So rather than just asking the AI hey, what's up? We'll ask it an entirely vetted targeted list of thousands of questions and that rely on domain expertise and the fifth piece It's not fancy. We leverage a little bit AI. We make it look pretty by creating a presentation layer But really like the cool stuff is what happens in the kind of levels or
that phase one through four data ingestion compression tagging and asking the AI to make kind of synthetic or synthesis decisions. The presentation layer just makes it look cool so clients pay for it. You guys are solving for what every finance team, whatever, whatever CFO's office is trying to figure out right now. And then I guess that probabilistic versus deterministic in your answer made perfect sense. But that's what everybody, if you've never done anything with machine learning and you're not familiar with the technology, it just feels like magic and people are just thinking, oh, take whatever process I'm doing and just sprinkle some AI on it and boom, it's fixed. And that's, so I loved hearing your approach to it. And yes, we are in an AI era and it's all driven, but the fact that you go back to leaning on just the fundamentals of deterministic coding and this is, you know, this is what we're creating. This is the same for all businesses. Glenn, it's almost like two plus two supposed equal four. Yeah, unless you ask generative AI, right? Yeah. I had a roommate in college that had a shirt that said two plus two equals five for larger values of two. You also had one that said, if you can read this, you're overeducated and it was in Latin. And about 10 others like that that he wore every day. So it made it for fun. All right. So talk a little bit about how your kind of fractional CFO model works. Obviously, there's a technology behind it. There's a human. And so how are you managing the workflows? Where does the human step in? You know, kind of take us through a little bit of the process here. Nick gave you a sense for how the system works. Most of the time, the technology can handle just about everything. I think there's some reluctance. It's not just an FBNA. It's kind of everywhere. People the trust AI. Nick talked a lot about the data tagging and the organization of the data that we do before it. We ask questions. And that's really kind of the key to reducing the hallucination rate, along with some verification layers. But we still do have the human element there, essentially, to handhold with the clients and get them comfortable with the answers that the system has figured out. Nick has told me that, you know, maybe one out of a hundred questions, the AI will still get wrong. And we do do a little bit of human cleanup. But from what I've seen from the AI answer is it seems to be close to 100 percent correct. You know, we're doing a lot of extra work with our early clients just to make sure they're really happy. So there are some cases where a client has asked us to go and help find a loan or help buy insurance policies. And we haven't developed any AI bots that will take phone calls for us yet. So if we're talking with another party about financing or some sort of outside service that we need to get to the company, then we're still doing a little bit of that human monkey work ourselves. Do you just call our job a monkey work? Aren't we all this hairless monkeys? Some are more hairless than others. Yeah, I was going to say Paul is not a hairless monkey. One thing I wanted to hit on though is you're you're go to market and I think you're hitting a pretty interesting segment. And I think this is just one of the segments you're hitting. But going after the fractional CFOs, I know I see so many of them out there, single, single fractional CFOs who are trying to come in and do a turnkey solution. And that means they have to be an expert in a lot of areas. And it could be, you know, maybe that if it's a small enough one, maybe that fractional CFO is actually doing some basic bookkeeping and doing, you know, controller work and more strategic 13 week cash flows and all that. How did you nail down that market? What did you say that said, hey, fractional CFOs need to do it like this? Let me take a crack at it. I think it's three things potentially. Number one, what do Diane and I actually have expertise on, right? I don't have any expertise on, you know, let's say the creative side of marketing. So maybe Dan does, but like that's probably not be good area for us because we couldn't speak credibly or acquire clients or seem intelligent to them. So finance is an area where we have domain expertise. He's specifically on the FPA strategy side. Number two is where are people still doing a lot of manual work either on blackboards or on Excel or pieces of paper? Obviously, FPA is another kind of category for that. And number three is where are their missed opportunities for value creation and how companies run themselves? So for example, in any normal company over probably five or six million bucks in revenue, no one is going through every single cost line at them every single day because people have lives to live, right? No matter how big your finance team is, they're not looking at every single line at them. Guess what? For an AI tool, that's, you know, a penny of cost, right? So as you think about the conflicts of those three factors, what are we good at? Where are people still using legacy tools that can be empowered or made better or using better tools? And where is there a lot of real hard value creation left in how companies are, you know, leaving money on the table in their operations? And that's where we came together and said, look, FPA is an area that is ripe for automation and AI powered tooling. And it's an area that every company really has, right? Like almost every single company has an FPN and department, CFO or CCO or somebody who's basically looking at the numbers to try and figure out how to make the company better every single day. And that's an area that Dan and Dan are passionate about to kind of add icing on the cake. And I guess the follow up on that, if you're talking about fractured CFOs, I've lived this world and I've seen it a lot. That means they're coming into companies that have got quipbooks or maybe zero. And they, you know, they might have HubSpot or some other PyGrive or something. They've got some disparate systems, data's a mess. If it's a founder led company, their chart of accounts could be that like the default quip books chart of accounts and there's sort of a, make a blend between cash and accrual accounting. I mean, that's what, you know, sort of shingles small firm CFOs are dealing with. Is that part of your build was how can we help them clean this up because it's always so painful when they, when you first come in and you realize, oh, this is going to take me 60 days just to understand the chart of accounts here. Well, I think that's exactly right. If you look at a big company, they already have the team of analysts and data science people who can help them get the answers. But when you're talking about that single shop, that PNA, fractional CFO guy, he's got to figure out how to do it all himself. So giving him the tools or the tools to do this the way that a big company could as a single individual, I think is a, is a big part of our mission too. Makes a lot of sense. But I'm curious, what do you guys do? How does the tool manage that if the chart of accounts is a mess? Do you go work with the company to clean it up or how do you deal with that? Because we all know in this small space, it's rarely clean from day one. And Nick is laughing. Oh, oh, so yes, 100% true. We actually, one of our, you know, look, our tool does a bunch of things. One of the features that it does is it looks through all your data and says, Hey, here's where it's a mess. And sometimes it says it's a mess because it's wrong for technical reasons. Like one plus one is equal and three, which is we know an accounting shouldn't be true. And sometimes it says, Hey, this journal entry kind of looks fuzzy instead. It should be over here. And sometimes it says, Hey, your chart of accounts is a mess. And you need to go fix it up. So generally, we are not going in there unless it's a quick task and actually, you know, changing the chart of accounts, that is our clients work or their accountants work or their control or their fractional CFOs work. But the good news is our technology does figure out when it is either technically or qualitatively in area for improvement. Because as fun as fun as it is for one of our clients, we said one of the biggest areas for value creation for them was actually just getting their accounting right because they couldn't figure out their P and L correctly. Ever feel like you're going to market teams and finance, speak different languages? This misalignment is a breeding ground for failure, impairing the predictive power of forecasts and delaying decisions that drive efficient growth. It's not for lack of trying, but getting all the data in one place doesn't mean you've gotten everyone on the same page. Meet Qflow.ai, the strategic finance platform, purpose built to solve the toughest part of planning and analysis, be to be revenue. Qflow quickly integrates key data from your go-to-market stack and accounting platform. Then handles all the data prep and normalization under the hood. It automatically assembles your go-to-market stacks, makes segmented scenario planning of breeze and closes the planning loop. Create airtight alignment, improve decision latency and ensure accountability across the team. We had one that hold a company's equity going, owners equity going through revenue on a company. Thanks, perfect sense. Hey, yourself, then put it back into the business and call it revenue. I love it. That's my new model. That sounds like a Ponzi scheme basically. That's something like what Enron tried to do, but in a more sophisticated way. Another question is kind of what I want to ask is, we noticed you guys are doing some white labeling of the platform. Obviously, that's quite a bit different. They're running a consultancy business. You have some human stuff. How did you come up with the approach? What's driving it? What's the uptake Ben like? It sounds like you're offering the software, obviously to other fractional services, but you're also offering some of your own fractional services with the software. How do we walk us through all that? Certainly, from the perspective of what we're doing.
we've built, it can be applied both to a company that has a CFO in place or to a company that doesn't have a CFO. So the white label is our version for fractional CFOs, for full-time CFOs. For somebody who wants to use this without our hand-boulding and I think a lot of good finance people are capable of doing that. There are some people who just don't want to deal with the technology directly. Technology is not their thing and that's where our consulting service comes in and we can either work directly with the existing CFO of a company or we can work directly with the CEO if they're kind of at the stage where they're thinking about bringing out a CFO not ready for a full-time person. So maybe it is kind of a fractional CFO consulting in its own way and that service or it could just be kind of the early stages of starting to implement some of those things as the company is scaling over time. And what's your sense of, I know it's early days still, but what's your sense of how much time can be saved, how much more, you know, the real value proposition of this, whether you're going into a firm or through, you know, white labeling through other fractional CFOs, it's going to be, what's the time savings, how faster are we closing the minds, what insights do we not have before? Like what's your sense of, like, because again, I spent a lot of time in this space, I just coming in where there was no CFO before or there was a glorified bookkeeper called, like, head of finance or something and it's just kind of a mess and getting to the other side. I think every, when Dan, I think to your point, there's always that precipice of we kind of need a CFO, we can't yet afford a CFO, what are we going to do? And I think that's probably the maybe a sweet spot for you guys, but what's your sense of the company that comes that brings you guys in, what they're saving and what they're having that they didn't before? Sure. I think our value proposition happens in two ways. Number one is if you have someone actually analyzing the book, so ignore the the technical side of doing the accounting and closing the books, we do a little bit of work there, but really are focused on the FPNA side. For that FPNA side, if the person has time, there's probably spending somewhere between 20 to 50 hours a month, just looking, peeking around the numbers saying, hey, I can create more value here, I can adjust pricing here. I believe our tool cuts that 20 to 50 hour exercise down to a few minutes of human time tops. So it is 20 to 50 hours per month of time savings directly, but here's the big kicker. And a lot of companies, there, people are just too busy managing the day to day, so there's not somebody who's stepping back often and just thinking about the numbers and looking through the data and doing analyses. And for those companies, it's this is just a purely value additive service, where you don't have somebody trying to like go around optimize your costs or think about vendor consolidation or pricing or whether you have all the right insurance policies because people got stuff to do. And that's an area where it's not a time saving, it's just directly a creative to your bottom line. Makes total sense. Paul, do we have time for one more question before we get into our, hey, I generated? We always have time for one more question, Glenn. You have the domain expertise, you've been through building this. Do you talk to finance people all the time who, I mean, it's at this point, I think the wave is, you know, it's, it's, we've jumped over the top of the gardener cycle. And we're, you know, I think we're now, if you're not doing something with AI in your business, you are officially a laggard at this point. But I'm, I know I talk to finance teams every day. They want to start automating, but they don't, they don't have the trust yet or really the understanding. And I'm sure this is an area where companies like you guys will come in and help them, but for a CFO or a controller, somebody that wants to just get started using AI, bring automation and what guidance do you have for them? If they're really like, okay, I understand I'm behind the curve. What do I need to do? It's not just uploading all my financials directly into chat TPP or a claw or whatever. Yeah, so I, I mean, I think the, the big issue with loading financials directly into one of these chatbots is, as Nick mentioned, when they're looking at a lot of data, the AI will either miss the forest for the trees or miss the trees for the forest. They won't, it can't summarize, get the big picture of what's going on with the data. It'll get lost and hallucinate and give the wrong piece of data for the wrong question. So I think that's where working with a system like ours that has the structured financial knowledge and content built into it is going to ensure the AI gives the right answers. Otherwise, you know, that 2050 hour task that Nick was talking about, I mean, maybe you could speed up half the work by going question my question data point by data point through as a CFO or FBNA person, but you know, just it's still going to be a lot of time. That's still probably 10, 25 hours out of a week to, you know, go through, find the right data, do the right calculation, and then feed the right data, the right kind to the AI system so it gives you the right answer. All right, Glenn, who do you want to, who do you want to ask the personal question to? You get to pick. All right, are, are, are, am I going first on, on, on the questions this week? Well, we have you go first, Glenn, I don't think we've done that yet. That's right, you normally go. So, right. So here's what we do, guys, every week we take your late end. These are really weird and technical this week. So good luck, guys, with these questions we're asking, but so every, every week, like me, AI, not us, that's what we do when it's wrong. We take your late end profiles, we take whatever, you know, sort of public information is out on the web, and we move around, I've been on cloud a while just because I'm doing everything in cloud these days, and we say, come up with some quirky personal questions for each of them. So my approach is always, well, AI created the questions. Sometimes I'll tell it, pick your best, or you know, pick the best question to ask, and, and I let AI do it. Paul has a little bit like an, I don't know if you're doing this in Excel, you want to explain what you do on your side. No, I, I do want to do things. I either let you keep a human in the loop and pick a number between one and 25, or I use the random number generator on the web, which everyone comes up first when I search it, and pick a number between one, twenty-five. Oh, I could use AI to be that random number generator, but I'm afraid of my hallucinate and give me twenty-six instead of twenty-five. I just don't quite request it yet. So I go with the deterministic site. Yeah, and I, you know what, Dan, I'm going to put you in the spotlight first, and I'm just going to go ahead and have AI select the question here. So let's see. Paul, it's number one again. This is, we're in some kind of weird, like if we're at the roulette table, we would be getting everything. The last one weeks, it's all been one through five. Well, you know, if that continues, and we can take those odds somewhere else, maybe we can make the money again. Yeah, so number one again. So, all right, Dan, the question is, this one's not bad. Some of these are just weird, but this one's, this is a good question, actually. You studied chemical engineering at Stanford. How does a Kim E end up in fractional CFO services? Oh, man, that's a good question. You know, I ended up doing some research work while I was at Stanford on project finance. There was a professor I was working with at the time, really interesting guy who's doing work on, you know, building cities from scratch in the Middle East was the first project I did with him was working at special economic zones around the world. How these cities were being built and creating a database of all the different countries in the world and the cities that they were doing that. So that was my introduction to the world of finance and it led to one finance thing after another. And here I am not really ever having done any chemical engineering in my career 20 or so years later. But I do like to think that the engineering background helps me to think about companies gives me a better understanding of the science that they're working on a lot of the time. And sometimes that does add implications for the finance too. I mean, you don't want to buy the wrong chemical, then have your plan explode. So, I like to think I've heard that bad. I don't I don't cut the wrong costs at least. And obviously your dog is a cowl fan because we said Stanford and you just went nuts in the back. You can hear the dog. I was hoping that these modern microphones were shutting her down in the background, but she likes to bark. There must be some sheep walking by outside my house because she's already not a problem. I was just sad. Do you think that engineering it's a lot of the same mindset that goes into it's it's that problem solving mindset. It's that sort of understanding how and why things work. And it's so the same sort of thinking that pushed you through engineering. I would say applies pretty well in in strategic finance too. So, it's actually they seem correlated. Yeah, I found many of the best people I worked with in FPNA had an engineering background because of that analytic and that problem solving and math nature they brought with them. So I'm not surprised to see you end up fine. I think that's right. I think it's all an optimization problem. You want to make sure that you help the company make as much money as possible while maintaining a high quality of service and making sure the customers are as happy as possible as well. Glenn, what do you think? Should we hire them to optimize our businesses? I think our businesses are beyond hope, Paul. I don't know. I know they probably are, but we've got to do a last pitch effort. Come on. Oh, we get at least talk. You can talk with the best. That's right. That's about all that's about all Glenn and I can do Glenn can do AI. I can talk and grow a beard. That's all I have left for me at this point. So I'm going to lean into the beard more and more. All right. No. Um, back to the questions. Nick, you got one of two options. Do you want to pick the number between one and 25 or you want the random number generator? 17. He didn't even hesitate. I already know what number I want. Nick, you're not going to roulette player. You were, you were committed. I've never played roulette, but I'm a very good poker player. Okay. That was the question.
Do you like poker? How weird. All right, we're done. Thanks. Oh, my. You've been CEO, CFO, and CIO at different companies. Which hat fits best? And which one did you find the hardest? I think for me, the hat that fits the best is the CEO, and the hardest was the CFO. Because in the CFO, I think there's. I'll mention why the CFO one has been the hardest for me. The math and analysis side, that's the easy part of the CFO job. It's some of the kind of. It called the politics of around being CFO on two dimensions. Firstly, as CFO, you're often the bad cop and a good cop bad cop way. When customers, you know, if you're increasing pricing on customers, you have to tell your sales, guys, blame the CFO. I've done this myself. Tell my sales, guys, blame me on the CFO. You know, blame it on the evil CFO or the. All right. And then conversely, you officially, you know, in most companies, CFOs have limited hard power. They are the keeper of the money. They have some, you know, governance rights. They can say no, but you can't just say no because it's a wrong decision. You have to build a lot of. You don't have a lot of kind of direct control over the operations of the business, although you are theoretically, you know, one of the smartest people in the room when it comes to knowing what's going on business. And I found that very difficult. Both always being painted as the, you know, the bad cop. Again, sometimes by choice, but it hurts, right? And then secondly, like having limited direct power and having to use a lot of influence. I think that's really difficult, especially when I see, hey, we're doing this wrong. Like, why can't I just go fix it? When that is someone else's kind of pervure scope. You don't want to step on toes. The CEO had, I think, solves that problem quite a bit because you have the latitude to just go do everything. Again, you still have to be delicate about not disenfranchising people or disintermediating your senior staff. But there's a lot more latitude to like move fast and change things as the data or evidence changes over time rather than stick to an arbitrary plan because someone above you said to do this. Nick, that's so interesting. I don't know Myers-Briggs or any of these personality things. Everything that you just said, like I would completely flip. I loved being the jerk. I loved people like, like, bring it. Let's go. And I served, I was a, I've never had the CEO role. I've been a COO, CFO and kind of a half-ass CTO at 1.2. But the CFO role, I always felt like, as the CFO, you got to be the adult in the room. Like, I keep thinking of the we work, Founder's showing up with his long hair and barefoot and, you know, being the big vision guy. And then someone's got to be in the background, who knows socks and not socks as an- Wonderstance community-adjusted Eva Doglin. Is that what you're gonna say? Yeah, I mean, it's just a, it's funny. And then the CEO side, it's like, the visionary part just seems exhausting and dealing with all those people seems exhausting. It's like, let me be the right-hand person and just solving problems and. Anyway, it's very funny. As you were talking, everything you were saying, I was exactly 180 for. And I haven't been any of those. So. I wrote by any other name. Paul, you're the chief of my heart officer. I don't know. Is that. Wow. Up that. Glenn? Oh, wait, I'll just have to end it. CVO, chief beard officer, right? Oh, done. I go, well, I've been, well, by people, I need to start a beard brand. Absolutely. Looking at the spot class, I don't see many customers. And therein lies one of the problems. Everybody is involved with me as a finance. I don't think most finance people have big beards. I don't think it's a high target audience. Is beard the first thing that comes to mind when you think finance? Well, the second thing that comes to mind is. I guess. All right. So as you start a tattoo parlor before I part of beard. Brad, how did we get so off the rails, guys? How did you let it go like that? Well, Nick and Dan, we really appreciate you coming on. And very, I think you guys have hit a sweet spot. I wish you guys the best of luck because I know there are so many fractional CFOs who are trying to figure this out themselves and hope their clients too. They're on consulting too, but I think there could be a real sweet spot in having a tool that fractional CFOs could come in and be armed with. So, super interesting to see all this shakes out for you. Thanks for having us on. We really appreciate it. Thanks for having us. Thanks for joining, really appreciate it, Nick and Dan. And we hope you guys have a great rest of your day and good luck building. I know scaling is always an exciting and scary time at the same time. Thanks for listening to the Future Finance Show. And thanks to our sponsor, Qflow.ai. If you enjoyed this episode, please leave a rating and review on your podcast platform of choice. And may your robot overlords be with you.
Podcast Summary
Key Points:
Eagle Rock CFO is a tech-enabled fractional CFO firm co-founded by Nick Jane and Dan Catelle, using proprietary software to automate core FP&A work for mid-market clients.
The founders have complementary backgrounds
The tech stack involves five components—data ingestion, data compression, data tagging, targeted AI analysis, and a presentation layer—with only two parts using AI, deliberately avoiding generative agents to prevent hallucinations.
The approach prioritizes deterministic coding for accuracy, compressing large datasets to reduce AI errors, and asking thousands of vetted, domain-specific questions rather than open-ended queries.
Human oversight remains for client handholding, external negotiations (e.g., loans, insurance), and cleanup of rare AI mistakes, though AI accuracy is reportedly near 100%.
The firm targets fractional CFOs and small finance teams, addressing messy chart of accounts, disparate systems, and missed value-creation opportunities in cost analysis.
The tool identifies data issues (e.g., misclassified entries, accounting errors) and helps clients fix them, positioning itself as a value creator beyond mere automation.
The market focus is on finance expertise, manual work reduction, and leaving money on the table in operations, especially for companies above $5-6 million in revenue.
Summary:
Nick Jane and Dan Catelle, co-founders of Eagle Rock CFO, joined the Future Finance podcast to discuss their AI-powered fractional CFO firm. Launched earlier this year, the company leverages proprietary software to automate core FP&A work for mid-market clients, combining their extensive backgrounds in investing and operations. They explained that their tech stack is deliberately designed to avoid the pitfalls of generative AI, which can hallucinate or misdirect.
Instead, they use a five-part system: data ingestion, compression, tagging, targeted AI analysis, and a presentation layer. By compressing large datasets and asking thousands of vetted, domain-specific questions, they achieve near-perfect accuracy while minimizing errors. The human element remains crucial for client trust, external negotiations, and occasional cleanup, but the technology handles most analytical heavy lifting.
Their go-to-market strategy targets fractional CFOs and small finance teams, addressing common pain points like messy chart of accounts, disparate systems, and missed opportunities in cost analysis. The tool identifies data inconsistencies and value-creation opportunities, such as vendor consolidation or accounting fraud, enabling clients to act quickly. The founders emphasized that their approach combines traditional deterministic coding with targeted AI use, ensuring reliability while delivering significant time savings—reducing 20-50 hours of monthly manual analysis to minutes.
This positions Eagle Rock CFO as a practical solution for companies seeking strategic finance insights without large in-house teams.
FAQs
Eagle Rock CFO is a tech-enabled fractional CFO firm that uses proprietary software to automate core FP&A work for its clients, combining AI-powered analytics with human expertise.
The technology compresses and tags data using traditional coding before applying AI, then asks a vetted list of thousands of targeted questions to ensure accuracy, reducing hallucination rates significantly.
The tech stack includes five pieces: data ingestion, data compression, data tagging, AI analysis, and a presentation layer. Only the analysis and presentation layers use AI, while the rest rely on deterministic coding.
The tool can cut a 20 to 50 hour monthly FP&A exercise down to a few minutes of human time, directly saving significant hours for finance teams.
Humans handle client handholding, cleanup of rare AI errors, and tasks like obtaining loans or insurance policies, while the technology automates most FP&A analysis.
The tool identifies data issues, such as technical errors or fuzzy journal entries, and flags areas for improvement, but clients or their accountants handle the actual cleanup.
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