How to Rank #1 in AI: 5 steps | The Ultimate Guide on GEO

- The biggest threat to you in your business right now is an AI replacing you. It's AI. - Aignoring you. - Let me share a story that just happened. So a chat bot almost cost Ryan Serhant, a real estate agent in New York, a $50 million dollars pen house deal. What happened is that the buyer asked Chad GPT a $50 million too much, and Chad GPT said yes, so the broker called to pull out. At the same time, the seller asked the same Chad GPT and it told them to hold out for more. Both sides almost walked over one chat bot answer, and this is happening with your customers every single day. Before they ever reach your website, your blog, whatever you're promoting, they're asking Chad GPT cloud-up for complexity. What should I buy? Who should I hire? Which company sells this? Who's the best creator in the stage? The AI doesn't hand them 10 links anymore. It hand them three names, maybe five, but if you're not one of them, the sale is over before it starts. And the data shows that 35% of people in the US now start shopping inside an AI assistant instead of a search bar. This is crazy. The conversion is up 693% in a year and just listen to this number because we actually saw it in my newsletter. People coming from Chad GPT convert at 15.9% when people coming from organic Google convert at 1.76%. It wasn't like that two years ago. It wasn't like that a year ago. It is happening right now and you have to pay attention. So as you know, I run this podcast. Silicon Valley girl, I interview CEOs and leaders and we had some pretty darn amazing guests. We had the CEO of LinkedIn. We had the founder of LinkedIn twice, but we had the CEO of GitHub, founder of Proplexity, Mustafa Suleiman from Microsoft. Like pretty good roster, right? And even though we had famous names and all of them are related to AI, when we asked Chad GPT for the best AI podcast to listen to or like just give me a few AI podcasts, we were never ever on the list and knowing how people convert when Chad GPT recommends them something and we decided to run a full GEO, it's our GEO stands for Generative Engine Optimization. Some people call it AEO, it's basically the same. Optimizing whatever you are producing online, your content, your website for those Chad bots. And we've run this experiment for a few months and based on our queries, we became the fifth most visible of the 11 podcast brands, the models track and our AI visibility doubled. So of course, I have to share everything with you. In this video, I'll show you exactly what we changed, which tools we used and what happened to our visibility. I'm going to describe everything step by step so you can copy, I'm gonna go in the exact order we did it so that you take the system and make your own business or podcast or whatever you're working will show up in the AI age. And the real opportunity is that most businesses are not doing this yet, so you have this first mover advantage. 92% of marketers say they plan to optimize for AI search. Only 40% are actually doing that. The gap is the ahead start. And if you want to build this systems with me, subscribe because I share everything I try myself what worked, what didn't and the actual numbers. So step number one, find out if AI can even read you. A few months ago, I was just testing something simple. As if you chat, bots, recommend Silicon Valley podcasts. And my show didn't come up, despite the name, Silicon Valley girl, come on. Not on for flex city, not on chat GPT, not on Gemini. After 50 plus CEO interviews and the models acted like the show did not exist, it wasn't that wild. All that content was completely invisible. So I did one thing that started this one month long rebuild. And it's the first thing I want you to do. My team sent our website URL to Claude with one question. How visible are we in AI search? And why aren't we showing up? Claude came back with a very specific list. The HTML was missing the parameters AI crawlers need to read a page. The transcripts or podcasts were hidden behind JavaScript, so the crawler is just saw an empty shell. By the way, by the side, I mean, we just have a website where I host all the information about all my social media. Of course, we have YouTube, but we can't really do a lot around its infrastructure. But we're going to talk about YouTube as well. But basically, the website I have, merinumagilgo.co, looked totally fine to a human to an AI reading the source code. We are basically blank page. So before you watch the rest of this video, put this on pause, take your URL, base it into whatever chat what you're using, and ask it how visible you are in AI search, and what's stopping you from showing up. You'll get back a list of fixes specific to your site. And again, any insights on this? I'm waiting to read your comments because we're still working on this problem. So this list is basically your roadmap. Your step number two, you build a home, the crawlers can read. So level one was giving the crawlers something they could actually read. We didn't even have a real podcast site. So we've I've coded one from scratch. Again, super easy these days. We use cloud code. You describe what you want in plain English, and it writes the actual code for you. Then that side has to live somewhere on the internet. So we put it on Versel. Versel is the host. It's the place your website actually sits. Back end is basically the part nobody sees. RS keeps all raw episode data in one place. Every transcript, every guest name, every summary. Railway is where that engine runs. So when we add a new episode, its page builds itself from that data instead of me copying and pasting the same layout into 85 different pages by hand. So now we have this site, podcast.marina.co.co, where every single episode has its own crawlable URL with a full episode transcript, summary, and guest profile. Google indexed that home page within four weeks. So it's a long term task. It's not going to happen overnight. Then we of course made every page machine readable. And this is the part most people skip. Every page is fully built and just sitting there all the text already on it before anyone opens it. Nothing has to load or assemble first. So when the AI crawlers come by, the little bots that Chad GPT perplexity and clods send out to read the web, the whole page is right there for them instantly. Nothing to wait for, nothing to click. We build 85 plus episode pages this way. The same set up is used by human lab and Alex Friedman. Again, it's very important that the full transcript says right there in plain text without you having to click to open anything. That move adds 8,000 to 15,000 words per episode. The AI can now read and code back with our name on it. And honestly, if you do nothing else from this video, do that part. There is a real signal behind it. And now step number three, you got to fix your identity in the machine. So the models don't really decide what your business is or what your social media persona is just by reading your whole page. They read a few structured databases that label you and then they trust the label. Get the label wrong and you get filed in the wrong. So number one, Vicky Data, the machine readable record that tells AI what kind of thing or person you are. So this is something that moved everything the most. Vicky Data sits behind Google's Knowledge Panel and feeds Gemini. Every entity has a field called Instance Off, which is just what type of thing it is. Mine said a vlogger and a YouTuber, because that's what I was 10 years ago and 12 years ago when I started. Gemini read that field and call Silicon Valley girl a vlog and a vlog never gets pulled into a podcast answer. So we changed the occupation to podcast host entrepreneur and angel investor, added the podcast as its own entry and translated it into 11 languages. So the same fact holds no matter which language the model replies in. It took us a few hours. You have to do it as well. This is where the models actually read your category, not just where people listen. This part is for creators who are present on podcasts, but also for founders, podcasting is a big part of a marketing strategy. So when we pulled the sources of the models cited in a category, Apple was about half of them, half. So we rewrote the show description and the category fields to say the exact phrase would want to repeat it back. AI, tech, and career growth interviews with CEOs. Same words, we put into the Viki data occupation. Spotify, same description, second source for cross checking. By the way, the GEO mistake I was making is that I was writing a fresh bio on every platform because it just felt nicer. That was actually a mistake. So now we rewrote my Spotify bio to match Apple and Viki data word-for-word on the phrases that matter. When the sources disagree, the models place safe and name someone else. When all three say the same sentence, it repeats your sentence back. The principle under all of it, whatever the AI thinks you are, go to every place it reads your site, Viki data, Apple Spotify, and make them say one identical, accurate sentence. This is the cheapest step on the list and also one of the strongest. Now step number four is plumbing. The way search and AI tools find you is that they don't magically know your page exists. A crawler has to discover each page read it and add it to an index. If a page never makes it to that index, no search engine and no AI can ever recommend it. It's invisible by default. So we really needed to get those pages into the indexes. So here is how you can do it. First, Google search. console. This is like a direct line to Google. You handed a sitemap, which is one file that lists every page on your site, so Google doesn't have to stumble onto one of them at a time, then it tells you exactly which pages Google found, which ones it couldn't read and what's broken. We submitted our sitemap and Google discovered 91 pages it hadn't indexed before. The result from this boring hour work, around 700 clicks a month on the main site, that's simply weren't there before. Plus, in anyone pages, the engines can now find end quote. The lesson here is that before anyone can recommend you, a machine has to find your page and file it away. Then next step, of course, you have to measure it. If you don't have the numbers, if you don't know how things are moving, you can't really steer your airplane. We track all of our work through an app called peak AI, P-E-E-C-A-I. We text the three engines we have turned on, Google AI overview, chat, GPT and perplexity, and it tells me for every question whether we show up and who's beating us. By the way, we did our research, we looked at different age tools, peak covered the most engines at the entry price, so we stayed. Also, peak has this tactic that's worth the whole subscription, in my opinion. It shows you the exact keywords a model searches for internally while it's answering questions. So we just started writing those exact phrases into our episode titles, yes, that's straightforward. The first time we confirmed it was our Ryan Rosonsky-X, LinkedIn CEO episode. We titled it to match what models searches for the LinkedIn CEO podcast and we started winning that answer. Isn't that nice? It's now a repeatable pattern across five different guest questions. Check every title against what people are actually typing into AI. And by the way, this is a long-term work that never stops, so this is not final. But let me show you before and after. I think it's just going to inspire you to continue this work. When we started, we showed up in about seven of 48 tracked questions. Masters of scale Read Hoffman's podcast was in 21, all in, of course, 19, diary of a CEO in 15. We were nowhere near them. As of last week. Silicon Valley girl is the fifth most visible by AI visibility of 11 podcast brands we track ahead of TVPN, GaryVee, and Mel Robbins, of course, full disclaimer. We're only tracking a few keywords that we think matter to us. We're going to add more very soon and we're going to go low in rankings again, but we are now just seeing how we're rising in the ones that we're tracking, which means there are a few more that we're not tracking our overall AI search visibility doubled over the time we worked on all of this. There are some specific questions that we actually own. And by the way, of course, every answer is personalized. But I don't know if you ask AI for podcasts with Yossi Matthias. We come up 34% of the time, often as the only show it names. It's head of Google research, which is amazing, right? Also try best podcasts for women interested in AI and startups 19% is us perplex the CEO podcast, 31% although Aaron just did another podcast with 20 VC. I wonder if that messes up the results. But as I said, it's an evolving every changing game, but I love playing it. I also want to be honest about where we still lose. They're really broad ones like, of course, best AI podcast is set to 1026. We don't win them. Let's get answered from big elisticals where competitors get mentioned way more often than we do. And we haven't been cited much. We did get named in a Forbes listicle in April. And that's kind of a thing that moves the broad questions. So the work is still ongoing. I think my next step, well, first of all, stepping up my game, asking better questions, getting more views, getting more relevant. But also, I think I will start working with a publicist. I don't know if you follow me on LinkedIn, but I shared my PR nightmare story that happened a year ago where it didn't pay off at all, but now I have a person who I trust. So maybe we'll try that. Anyways, the work is still going. I'll share if this video does well. I'll do another video on Geo. And I will definitely keep sharing about our GEO AEO journey in my newsletter called Future Proof. It's free. The link is in the description. So here's your clear roadmap, the same order we did it. Then you ask AI to read your site and tell you why you're invisible. Do it right now. Two, give the crawlers something they can actually read, static HTML, real transcripts in the source. We were invisible for one boring technical reason and fixing it was the single highest leverage thing we did. Three, fix your identity everywhere. So it says the same accurate thing from Vicky data to your platform bios to your social media, anywhere you show up for match your titles and headlines to the questions people actually asked the AI because it's the biggest mistake the way we try to formulate thoughts and the way people actually think. And five, pick one tracker and watch it weekly and read the trend over weeks. Not days. Don't rush it because a single week doesn't really make a difference, as I said, to Google four weeks to identify us. So here's the honest truth as well, why I mentioned PR and a publicist 82% of what AI sites is earned media earned media means other people talking about you, not you talking about yourself. An article that mentions you, a podcast listicle you got named in or like top entrepreneurs, a journalist who quoted you, a reddit threat about you. You don't pay for it and you didn't post it, someone else did. And that's what the AI trusts the most because anyone can say they're the best on their own website. If you're like, okay, Mariana, that was great. Can I have this plan and do it later? Yes, you can. It's in my future proof newsletter, the link is in the description, subscribe and you'll get the 30 day plan that we've created for ourselves and for you for free. I hope this video was useful and it was, please thumbs up because I haven't done these tutorials in a while, I want to see if you're liking them and if they're most burned, they're useful and if you're applying them. So please let me know down in the comments if it's useful. Please give this a thumbs up and if you can talk about this podcast on your social media, I will be so, so grateful. Thank you so much guys and I hope this information and video was useful. Bye.