How To Organize Your Content Like A Pro

[MUSIC] How can you use a system to make creating content simpler? How do you balance creating content for two different niches? And what's the best way to track, analyze, and repurpose your content? You're about to find out. Welcome to the Clients from Content Podcast. My guest today is Michaela Matthews of Comey. Michaela is host of the Side Hustle Pro, a top-rated entrepreneurship podcast with over 10 million downloads that spotlights bold black women turning side hustles into thriving businesses. A former social media marketer for brands like NPR and Google, she now runs a podcast coaching business, helps podcasters monetize their platform and scale with clarity. Michaela, I am so happy to have you on the show. We have been meaning to do this for, I don't know how long, but both of us are bad at scheduling, I guess. But here we are. We finally made it happen. So thank you for being here. Thank you. Thank you, Josh, for having me. I'm really excited to get some coaching and advice from you. Yeah, I love your questions. And I know that they're, I was excited to have you on, because I know a million people have these very same struggles. So let's jump into it. What is the first thing you want to know? So the first thing I want to know is, how do you even organize yourself around creating content? Batching content so that it is a saving you time. There is no perfect answer for this and everybody's different, right? So people have their, I do think it's funny when people are like, go use this system. And it's like, that system worked for you, but maybe not me. So some of it is all a little custom. And it takes some trial and error to find your own way. But I'm curious, do you currently batch content? Do you currently have any kind of system? Are you winging it? I'm just curious sort of where you're at right now. A little bit of everything. So on my organized months, I'll sit down. I do have a social media content manager will sit down. We'll get organized around the episodes that are coming out. The content that needs to go out. And we will plan out. And from that meeting, she'll take that and run schedule out content on the scheduling platform we currently use. But I'm still kind of the bottleneck. Like, I'm still the one saying, like, here's my focus this month. But I want to go out. And so it starts with me. It stops with me. So when I'm not organized, then the flow of content going is not organized. And then when it comes to LinkedIn, like me posting about my private coaching podcast, coaching, my podcast moguls group coaching program. Those are ones I schedule out myself, because they kind of just come to me ad hoc. What I want to say. And so, yeah, sometimes I'll sit down on a Sunday, batch out a whole weekend. It's good to go. And then the next Sunday, I didn't do that. And so the week is dry. And I'm trying to do it each day. And it's just not as it's not as organized. The struggle is real. So I have a bunch of thoughts about this for you. And I think one of the first is it's important to just understand that you don't necessarily need to have a system. And you don't necessarily need to batch content. You can in many cases, it's helpful. I also think there's times where people create this sort of complicated system. And they don't realize how much time it takes them to manage the system. Yeah. And so they set out thinking it's going to save them time. But then ultimately, if you factor in all the time, they spend with the system is not actually saving them time. That's a sort of long-winded way of saying like there is no one right answer here. One of the first things that I think is important is in a lot of cases, the first step of any system, maybe reduce the amount of new content you need to create. So you've been doing this a long time. You're creating, you have podcasts, you're doing all kinds of stuff all the time. And so one of the things that you're going to do, and you'll see when I get to some specific suggestions here, is try to figure out whether it's repurposing, reposting, all that kind of stuff, how can I be creating less new content? Because creating new content is almost always going to take more time than, you know, reusing and recycling and repurposing content, right? So that's the sort of first place to look. And along those lines, one of the key things here is you want to be building a content library. And we're going to talk about this and I know you have a later question. We're going to get into how you track and analyze and all that kind of repurposed stuff. But ultimately, everything you post anywhere is sort of an experiment and you're just looking for hits, you're mining for gold. And when it works, it goes into your quote unquote content library to be reused over and over and over again. The bigger your library gets, the less new content you have to create. The less time you need to spend creating it, the easier the simpler the system for all of it becomes. One of the problems and mistakes that people make a lot, they have a hit. They're not reusing it that often or they reuse it once and then forget about it. Or they haven't figured out some sort of place to put it and easily access it. So they're like, oh, I'm going to do that again. But then they got to spend all this time trying to find stuff that worked and all of that, right? So that can make it easier and reduce the over one. Another thing is there's reposting your content and that kind of stuff. But there's also repurposing other things you do. Everything is content. So every email that you send, your answer to a question, your advice that you gave someone a question that you asked someone else. All of that is potential content. So we think about what happened on social. Because I love how you take your group coaching calls. And I was listening to your podcast and I'm like, wait a minute. That's me like a question. Exactly right. And the same thing with my inbox. So one of the first, like one of the quickest things you can do is you can once a week, once a month, whatever frequency you want, once a day. Go look at your sent emails and go, what did I say to people? Is there anything in here that in some cases you literally can cut and paste it. In other cases, you go, okay, like there's an I core idea here. I just need to sort of rewrite it a little bit or whatever. But that's happening all day, every day in your sort of day to day business. And there's content. So getting in the mindset, there are going to be things that you say to me today or that I say to you that even without clipping. Yes, you could take the clip and post it as content. But even without that, you could go, oh, like I'll watch this podcast and go, okay, there's 10 things in there I said that could be posts. I've already said it. So maybe I need to transcribe it again. And the obvious is people think about it in terms of clips. They think about it and say, oh, I made a podcast and I'll clip it up and you certainly can clip that. It also could be like, okay, I don't, I don't, it doesn't need to be the video. I can have a LinkedIn post that's if I want to do a written post or whatever that's essentially saying the same thing. So wrapping your head around conversation you at a party, like starting to get in the habit to train yourself of going up. That's a, that's content, right? So as opposed to what a lot of people do, especially when they talk about batching content, which is I set aside this time and I sit down and now I'm in content creation mode. I don't really do, I don't really do that. What I do instead is you, I'm always in content creation mode, right? I may not be writing it or posting it, but I'm always like, oh, that's a thing. That's an idea. That's a whatever and you jot down and know somewhere. When do you actually sit down and put it into the platforms, though? Like you do have to spend some time doing that. I know you don't wake up every day. Yes. And mostly post live relatively. I mostly, well, I'll tell you what I'm doing. So first of all, the other thing is I don't use a million platforms. I'm basically posting on LinkedIn right now. I have a daily newsletter in LinkedIn, the podcast and YouTube, but that I do an episode every two weeks, whatever. So in terms of social, I'm pretty much just doing like one posted day on LinkedIn. So what I'm doing in most cases is drafting at the day before and then post making it live in the morning. So I am doing it a little bit ahead. But drafting at the day before, I probably thought about a few days in advance. I have a list of ideas. I have a thing. Some of it is reposting stuff. So it's literally copying and pasting it. So I'm thinking about it earlier. I'm usually writing it or drafting it, scheduling it, whatever the day before and then posting it the day up. Not always usually. When I was using Twitter and would post multiple times a day, I would do some version of that. And then also during the day, inspiration would strike and I'd throw a post up there or whatever. I tend to be on this weird combination of organized and that I'm sort of tracking things and I know what I want to repost and whatever. But then also sort of very off the cuff. That's me. That's not for everybody. There's nothing wrong with like, I want to sit down. And by the way, I have done this, right? It's not that I don't plan ahead at all. I might sit down or when I have some time on the weekend and go, all right. Monday, I'm going to do a repost Tuesday. I'm going to do a thing promoting my newsletter Wednesday. So I will do that sometimes, not always, but again, that's how I do it. The other place people get in trouble is if I was posting on five different channels, I couldn't really do that as much on the fly, right? So I also think it's helpful for people to really understand. Am I actually getting value out of all these channels or would I be better off just focusing on one or two? So that's a piece of it as well. The other thing when it comes to content creation, making it easier for yourself is create templates or formats. So when something works, I had a conversation with a client the other day and he had a LinkedIn post, it did really well. And he was like, he had a great question. He was like, what do I do with this? I was like, you know, you can repost it and all of that. But what I said that he hadn't thought of is I was like, what's the format here? I was like, let's look at this post. And if we had to extrapolate a sort of format that you could try, if we had to come up with a template. And the post was, he led with sort of a provocative line about some bit of news in his industry. Then he talked about sort of what it was, then he shared his take on it and then he sort of shared takeaways. And I was like, it's not always going to work, but there is a format here that worked once. Yeah. So templatize it and down the road go, okay, I'm going to use that format. So you can come up with some formats and templates for yourself so that you're not always starting from scratch. And they're also, if it worked once, it's, you know, now in this case, he had a good provocative piece of news, it won't always work as well. But he knows, let me go find provocative pieces of news, let me do it in this format and it simplifies the process. So creating some sort of templates for yourself and you can do it based on things that work as a really easy way to do it is going to help you. It's going to make it easier to sort of create stuff. The other thing isn't a lot of cases. You don't need the post as often as you think. So some of this is platform dependent. The truth is, like, let's say linked in, right? I post every day for the most part. You could post three times a week, probably be fine, four times a week, probably wouldn't do less than, certainly not less than once a week. But again, it depends on your goals. But I think a lot of times people have this assumption of, oh, I have to post every day. The difference, let's take LinkedIn as a platform. The difference between you posting three times a week and posting seven times a week in terms of workload is massive. The difference in what you get, probably not that much. Oh, as long as the three posts are good. So you can decide you can look at it and sort of free yourself up and go, you know what? Like, maybe I post last, my podcast, perfect example started out weekly about a year and a half in. I was like, what if I only did twice a month? Yeah. What's going to happen? Total downloads will go down. Downloads per episode will probably go up. I don't have advertisers on the show. So do downloads don't even really matter. And I'll be able to promote the episodes better. And I just made, I've cut my work and great decision. And that's it. By the way, that's exactly what happened, right? It's a good question to ask yourself, what would happen if I reduced the amount I was posting both positive and negative. And in many cases, you'll find the positive outweighs the negative. And you can always experiment and ramp back up and do whatever. But that's something to think about. The thing is, if you're the kind of person, which hopefully you are, that's commenting on other people's posts and engaging, all of that can be turned into your own post. So you comment on someone else's posts, it gets likes, it gets engagement, go, okay, I'm going to copy and paste that, maybe expanded a little, that's going to be a post. Again, content is everywhere. Yeah. Every one of those comments is you creating content. This is very helpful. I think I do probably put, have that expectation of myself to have all these systems. And I think when it comes down to me, is I don't trust that I won't get thrown some curve ball with like my kids school, like one of them getting sick or something. And then that will just completely throw my week off. So I don't trust that I'll always be able to do a daily thing. So that's why I try to like, that's it out. Just to give me that space in case the morning just goes, hey, why are you know what I mean? Which totally makes sense. Again, it's not that I've never done it. When I've done it, I usually find that it's oddly more sort of stressful or like again, finding that time or, you know, whatever. But again, by no means am I saying not to do it. The other thing to keep in mind is let's say you set out to post five times a week. Knowing in your mind that you're okay with only three removes a little that, oh God, what if something comes up? Because you can go, okay, I'm going to post every day, but if something comes, I'm going to make sure, you know, I want to post at least three times a week. So again, you can still batch, but you maybe you batch three instead of five. And on the other days, if you have time, sure you post, but you know, you have at least three. So that, you know, you can kind of do a hybrid model as well. So okay, so I want to get into some specific systems that you can try. Again, there's no sort of one size fits all. So I'm going to give you a few different ones that I've used at various times and, you know, can work and you kind of play with them. The first thing though that I should note is that complicated systems are worse than no system. So whatever you're going to do, whatever you're going to create for yourself, avoid the temptation. By the way, I've done this and we'll talk about it when I get into tracking. I've done this where I create these like elaborate spreadsheets where I'm tracking like a million things to like, and I'm like, why am I doing it? And then inevitably I don't do it because literally to add one post to the tracking sheet. I got to fill in 10 things. I'm like, this is just stupid. Is this the temptation to overcomplicated? Okay. So okay, here are four different content creation systems that you can try. The first I call my 30 day content library. So this is very simple and I'll put a link in the show notes to a bigger explanation of this one. The premise is this you identify your target audience. You make a list of things that they want to do or need to do to accomplish their goals. Then for each of those things, you're going to do one post about how to do that thing, one post about why they should do that thing and one post is an example of how you or someone else has done that thing. You're going to wind up with three posts for each topic, each thing they want to do. Let's say you choose 10 things they want to do. That's 30 posts. Then you're going to post those 30 things, all the ones that work, you're going to repost. And then you can add additional topics or things and do the same format. So for every topic, you're going to get three posts out of it. It's a very simple way to come up with basically 30 posts and if you posted daily, that's a month. But if you post less, you know, if you post three times a week, that's 10 weeks or, you know, whatever. So you can sort of play with that. So that's the sort of 30 day content library. The second system you can try is maybe even simpler and I call it 20 questions, 20 is a random number, but you could pick whatever you want. Very simple. You make a list, your target audience, you make a list of all the questions they ask you that they've ever asked you all the questions you think they have about the thing that they want to do. Each individual answer is a piece of content. Very simple, but it ensures that you're providing value, it ensures that it's aligned with who you want to do. You just go, what are these people want to know? Okay, not what do I want to tell them? What do they want to know? What are they asking me? Boom, content. Very simple. And by the way, even if you're not sure, you can go look at places like Reddit, you can go look at communities online and see what are people asking? Go find your niche and they're actually posting questions and you go, I'll answer that. And I'll do that's a piece of content for me. That's a piece of content for me. And if you go on something like Reddit, you can see what's voted up as like the most popular. What's getting the most engagement? What's the most popular questions? Not only do they tip you off to a question, you know, people are interested in that topic. Chances are, this is why I tell everybody, when I start talking about content, I'm like, you need to check out my content coach Josh there and I've sent a link to him post. Just to go back to the 30 day one again. Yes, because I remember you said that and I always forget. So it's the topic and then it's what are the three things? How to do the thing? So let me get let's do a specific example, right? Okay. So one of your target audience, what's something that they want to do? To accomplish. Okay. So one of my target audiences, they want to accomplish building a business on the side that they can grow to the level that they could quit their job. Okay. Perfect. So they want to build a business on the side. Okay. So I would say, what is something they need to know to do that? Something they need to know to do that is to how to start really small and basic. Okay. So how does smart start really small and basic? So the first of the three posts related to that is going to be how to start small. You framed that as a how to. So that's easy. Right. So here's a way, you know, here's a thing you can do to get started today. The second thing is going to be why you should start. If you want to build a business on the side, you should start small. Here's why and you explain why avoid the mistake of thinking you need to, you know, go and do a whole thing like you need whatever it is. Right. So the first one is here's how to do it. How to start today. The second one is here's why you should start small. And the third one is an example of someone who has started small could be you could be someone else. So you're sharing a story of basically like this person who built this huge business. You know that the first, you know, they built this huge baking company bakery. You know that the first thing they did was sell a cupcake to their kids teacher. So case. It's like I have really hundreds of right. So that's all you do how to do the thing why to do the thing example of you or someone who has done the thing. And you can apply that to anything. So for example, let's say they need their business to become incorporated. How to incorporate your business. Why you need to incorporate your business. An example of what happened when someone incorporated their business or didn't incorporate their business and regretted it can be done with just about anything. Okay, so the third system you can try is maybe my favorite. So I called the content strategy clarifier. And I have an entire skill session in my membership, which by the way people can get it job specter.com/program. So I have an entire hour long training on how to do this. I'm going to tell it's what I'm going to tell you is like the incredibly clip notes version of it. I have an hour long training. I do coaching calls with people where we spend 90 minutes going through this. So there's a lot more than what I'm about to tell you, but this is the basic premise. You think about your ideal audience or a specific person. And you think about three things broadly that they want. So I'll try to do it with a very quick version here on the fly. If your audience is people that want to build a business on the side, the three broad things that they might want is they want money. They want freedom. They want to own something. They want to own an asset. I'm making this up. Okay. Those are the three broad things. Yeah. Then for each of those broad things, you define what that means in three what I call specific wants. Okay. So they want money. What that might mean is they want recurring revenue. When they say money, they mean recurring revenue. They mean income coming from outside of their salary job additional income. Yeah, they want I'm making this up. But they want they want to get paid for doing something. Yeah. Let's say it's that. So you do that for each of the three broad things. You do three specific things sort of explaining what that is. Then you wind up with nine specific senses. They want these nine specific things. Every single piece of content you create is about one of those nine things. That's your filter and your engine for every and within each of those nine things are an infinite amount of content that you can create. So if one of them was they want additional revenue on the side, you can create a million posts about getting additional revenue on the side. So the reason I call the content strategy clarifier is because literally it clarifies your entire content strategy down to nine sentences. And all you're doing is talking about that. By the way, you're also talk all your products and services and everything is about those nine things. It gets it goes very far, but that the basics of it is that right. So three things they want for each of those three things, three specific things of what that means, which leads you with nine senses and then all your content is about. It's honestly, it might be my favorite of the skill sessions in my membership. It's like because you go through it and I go step by step, how to figure out those things. And then at the end, I use call the magic trick because people would be like, oh my god, like literally go through and then I do like, this is everything. This is your marketing. This is your messaging. This is your products. This is your services. This is your content. It's all in these nine senses. It's amazing. I can't recommend it enough. By the way, I also came up with it because it's an exercise I did for myself. And I was like, oh, holy shit, that's what my business is. Like, that's what I do. Like, it was very clarifying for me. And so anyway, the fourth system here is what I call result posts. So this is something that I came up with recently and have just started doing and I'm very bullish on. So the basic idea here, this is maybe a type of post, not necessarily an entire system, but I'm sprinkling these in with sort of different content I create. So the basic premise is you are going to pick a result that you have gotten or help someone else get that your target audience wants as specific as possible. Then what you're going to do is you're going to create a piece of content that leads with this is the result I got or my client got or whatever. This is how I got it or how they got it is the second is all one post, but this is the result I got. This is how I got it. This is how you can get it or how I can help you get it. So I'll give you an example. I posted something on LinkedIn the other day that basically was this the ads in my newsletter are I found out recently have among the highest click your rates of any ads on. Kit the convert kit platform right so I literally led with the post you lead with the result I say my ads are among the most clicked on kit then I then you go why is that how did that happen. So then I talk about here's why I think here's why my ads work so well and I talk about my approach and my strategy and whatever and then at the end it's basically here's I can help you get if you want this result I can help you do the same. You can join my membership I'll teach you you can do this you can get my newsletter you can you know et cetera I or if you I do coaching I can help you figure out how to write more clickable copy like there's various thing but that premise here's a result I got or my client got. Here's how that happened and here's how you can get it to really powerful and so one of the things I'm starting to do is I'm starting to try to post two of those result post formats a week. When done well like that post they both provide they both showcase a look how I know what I'm talking about they teach and provide value here's how this happened and they subtly pitch you can hire me you can join my membership you can do whatever to get it so really powerful format and you can do it with any result you've gotten for anything that your audience wants. Any questions about any of that before we move on no I can't wait to listen back to all of this and like implemented but no this was very helpful. Okay so before we get to your next question just a quick side note if you're listening to this thank you I assume it's because you want to get more clients from your content and I can help you do that. My clients from content program teaches you how to get more clients and sales from your social post newsletter podcast blog posts and videos I've helped more than 500 members use content earn millions of dollars and revenue check out my membership at Josh Specter dot com slash program okay let's get to your next question what is the next thing you want to know. So the next thing I want to know is how should I think about an approach creating content when I have a podcast about side hustling and I have a business about podcasting growing your podcast launching scaling monetizing. Okay so my first question for you would be why have you chosen to do two things that are not sort of the same which is fine by the way it's not a criticism but I'm curious why that. So it came about really organically I started the podcast out of a genuine interest in learning more from people you know women who look like me who didn't go about entrepreneurship the normal way the way that you see people talk about it all the time I should say not normal. So they were going to build a safety net they were going to do it on the side until it was viable and leave their job I wanted to hear more of those stories but as I was growing the podcast it was around the 2016 2017 boom and I had really fast success with it so I started getting a lot of questions and inquiries about growing a podcast. It was also around the time of the course boom right like creating for us to do a webinar all that good stuff so I was like well what can I create a course about podcasting because side hustling felt felt a little bit more broad and wanted something specific so that's how it organically came about I listened to what people were asking me for where the demand was and that has been my you know to be transparent my most lucrative revenue stream so it's like okay. I can't leave it alone I enjoy it but it doesn't necessarily meet everyone who's interested that also pro the podcast okay do you like that you sort of have these multiple niches I do I do like it okay I would like to create something that's a little bit more broad and that's why with my private coaching it is something I recently started again because of demand people asking me well you know how can I work with you 101 the group is nice. But I really want to be coached by you and so my shift private coaching is for women who want to turn their expertise into a platform like I've done create a business from that pays them to use their voice some people want to start a podcast some don't so that is how I'm started to go into a more broader space with it but still I don't think it's clear enough. Okay because the first thing I would say for people that are in a similar situation I think usually when people have multiple niches it's one of two things has happened one is sort of organically they fell into it and they're where they started one direction then they wanted to go in other direction but the other things still there and whatever right they don't really want to be doing both things but they're kind of stuck for various reasons the other group of people do want to be doing both things I like this just as much as I like this and they're both working and whatever. So if you fall into the former which it doesn't sound like you do but if you're like I have these two niches and I don't really want them but I got this is kind of where I wound up then I would remember like you know there's the sort of Amazon theory Jeff Bezos is like every day is day one so every day is day one so if you don't want to be doing both maybe it's going to take you some time to sort of build up the other one to get away you're never stock right so you can very easily go you know what I don't want these two things I want to go this direction and I'm going to start kind of fading the other one out that's not you. It sounds like you enjoy doing both of them and that's totally fine so in that scenario here's what I would say the first thing is instead of looking at and thinking about the differences between the two look for the similarities because in all cases there will be a lot of overlap. Yeah there's going to be some things that are totally different but there are things and messages and stuff that is the same and probably when you look for it and literally sit down to make a list of like here's what these things haven't common right here's what the people I serve haven't common here's what it's very easy for us to see the differences but if you look for the similarities you'll see that they're there's probably more overlap then you realize. The other thing to keep in mind is just because you have multiple things are multiple niches doesn't mean your content needs to promote multiple things so you want to think through I don't just because I'm doing these two things doesn't mean that they're equal doesn't mean that they need equal attention and doesn't mean that they each need to be represented on if you use multiple platforms. You could decide you know what on LinkedIn i'm just about this niche and on Instagram i'm just about this niche so you can divide by platform i'm going to talk about more about that in a second but the assumption that I need to promote both things everywhere I am isn't necessarily true what's true is you need to promote both things. But you don't need to promote both things in the same places in the same way you can but you don't need to options all you need to do is figure out what is my promotional strategy for each of these things what is my content strategy for each of these things and maybe they use the same platforms maybe they don't and I'm going to give you another example down a second but the other thing to think about is if you have multiple niches even if you're going to do both of them and you're going to put a lot of time effort and resources into both of them is helpful for your support. It's helpful for yourself to think about which is the priority and there's no right or wrong answer but to ask yourself if I could only do one of these which would I choose also helpful to answer that which would I choose today and if I could only be doing one of these in a year two years five years ten years which do I want because a lot of times today you might go well I would choose this one but the other one's making all the money for making more of the money so that's got to be my priority today. But five years from now I'd love it if that was flip so think about it yeah think about it. Bowl prisms right because this is going to help you as you figure out your strategy and sort of what you're doing for each of them. So the other thing I wanted to give you here is I want to give you five ways to approach content when you have multiple niches but the first is divided by platform. I'm going to use Instagram to promote this and I'm going to use LinkedIn to promote this and people on Instagram are going to know me as the podcast queen. The podcast queen and people on LinkedIn are going to know me as the business queen and that's very simple queen way to do it right the second approach when you have multiple niches is to divide it by day and brand. So you might say okay I'm going to use LinkedIn for both niches but I'm only going to talk about side hustles on Saturday and I'm going to label it side hustle Saturday. So I'm going to talk about podcasts every day of the week on LinkedIn but on Saturdays it's side hustle Saturday or you don't have to do it that way you could go okay I'm going to you know Monday Wednesday Friday. I'm going to talk about this in Tuesday Thursday. I'm going to talk about this but create some sort of parameters for yourself in terms of like what's going where and potentially brand and label it if you want to help people understand sort of what you're doing and it doesn't feel random. The third approach you can use when you have multiple niches is you can use a comment strategy for one niche and a posting strategy for the other. So for example you might say on LinkedIn I'm only going to post about business but I'm going to comment on all these posts about podcasting other people's posts. So in that niche they're going to see me there even though my posts are mainly about business. This isn't necessarily ideal but it is another approach and you also when I say comments that also could be in communities right so you might say on LinkedIn I'm only going to post about business but I'm going to join a bunch of Facebook groups about podcasting and that's where I'm going to post my podcasting stuff. So keep in mind there are places to post other than your feeds that allow you to use social media and get in front of people so you can sort of be wherever you want again it comes back to sort of strategically deciding I'm going to promote this in this way I'm going to put this other niche in this other way. And then the fourth approach you can use is this works well if you have a podcast you could decide that you are only going to promote your podcast on podcasts meaning the time you would have spent creating social content about podcasting because it's your podcasting expert. Instead of doing that you're going to just go guest on other shows and that's going to be your promotional strategy for you as the podcast expert you might decide I don't care about Instagram and LinkedIn talking about me being a podcasting expert. I'm just going to go on other podcasts and talk about it because again all you need for any niche is one promotional strategy that works you don't need to use all the tools in your toolbox to promote everything when you might decide you know that's a better use of my time instead of spending an hour a week posting on social about my podcasting expertise. I'm going to be a guest on one show a week talking about it and that's how I'm going to get in front of those people and then the fifth way to approach content when you have multiple niches is something I call the 111 approach and this is you decide that let's say you're using LinkedIn you go here's what my strategy is going to be I'm going to do one post about niche a Monday on Tuesday I'm going to do one post about niche B and on Wednesday I'm going to do one post that is universal and applies to both that's the overlap and I'm just going to rotate through niche a niche B both and what that's going to do is it means while some of the posts will be irrelevant to people two thirds of your post will be relevant to the right audience because niche a that post is going to work for them and then the one that hits both the overlap one is going to hit both of them so that's another way to sort of balance if you are going to use platforms it's a very simple approach again we're finding the similarities will help you and so I think like it goes back to what you were saying about finding those similarities and when you say that it does remind me of like ultimately what I want to give people especially other women in freedom and I think a lot of people feel stuck it trapped in a box because of whatever career path they picked when they were in college or high school and I just want people to know that you can change you can pivot at any time so podcasting is a vehicle and an expert that can help you with that but then overall we can talk about what business is right for you as well so that that is almost kind of what's organically begun to happen and LinkedIn has become the business platform so it's one that you should mention that and then podcast coaching and my podcast group coaching program I run a lot of ads I stop for a while but I've started again and those mainly run on Facebook and Instagram so that's organically what's happened in my business anyway so that was kind of confirmation great just let people know I have two links to episodes in the show notes previous episodes that if you like this are going to be really helpful one is called how to create content that attracts be to be buyers from August 2024 the other is how to create powerful content without spending a lot of time on it and that's from May 2024 check the show notes go look at those let's get to your last question and I am going to speed answer it because I know we have a hard out so go ahead all right so once I publish the content how should I track and analyze its performance and repurpose it okay so here we go I'm going to go really fast and then you can ask me follow questions on it the first thing is don't overrate social media metrics remember that what matters most to you is what matters most your goals not to get likes your goals not to get follows your goals to get clients or buyers or whatever your ultimate goal is so when you're analyzing posts be like to this get me leads did it not don't be fooled by hollow vanity metrics the second is you want to set a clear goal for your content in general so you know unrelated to content right the goal is not just to get likes and followers the goals to get whatever the actual goal is buyers that you know you need to know what you're trying to do with your content in order to analyze whether or not it work it's working that along those lines you can and should have different goals for different individual posts and pieces of content so you might say the goal of this one is potential leads the goal of this one is to reach new people so it's good to on an individual post level look at it and go what am I really trying to do with this post what do I want to have happen and different posts can have different goals and that's fine I'm posting this one because I wanted to get a lot of reach I'm posting this one because I want people to DM me different goals different things the next thing is the only thing that matters so when it comes to tracking the only thing that matters is the winners which means you only need to track the winner you don't need to track everything you post on social media all you need is that worked really well and I want to post it again I'm going to track that so you can save yourself a lot of time because let's say only one out of 10 is a home run well you only need to track one out of 10 posts the rest who cares don't waste your time tracking stuff that doesn't really matter and that goes right in line with what I said before the simpler your tracking system the better the number one reason people don't track things is because they made their system to complicate it myself included I set up a spreadsheet to track my post and I had like eight different category eight different things for each item yeah and I was like why am I doing this and then I cut it all the way down to I just put a link to the data was published and the number of likes it got and I'm only doing the likes is some gauge of like how it performed and then eventually was like why am I even tracking stuff that didn't work who cares like now I need is the link of the post and the data I published it for the things that are hits that I might want to repurpose that's it just simplify it and along those lines I'm going to give you here are three ridiculously simple ways to track content that you want to repurpose so number one set up a Google Docker spreadsheet it pays the link to the post that work in it along with the data was most recently published that's it that's all you need you have a hint I'm cutting the link I'm pacing it I publish it on this date I'm going to look at it in three months from now repost it or down that you know I have a document that just shows me stuff that work that I can dip in and repost whenever I want to the second ridiculously simple way to track content you want to repurpose is to copy and paste a link from a post that worked and put it in your calendar schedule it for three to six months from the date it's published you don't even need a spreadsheet now you're like oh repost that thing from whatever super easy why waste time with a spreadsheet like even simpler right then the third ridiculously simple way to track content you want to repurpose is to save or bookmark posts that works you can go back and browse them to repurpose if copying and pasting is too much of a pain in the ass for you literally like let's say it's linked in hit save and you'll be able to go to your saved stuff and just see all these posts that work or bookmark it or whatever you want to do so you literally with one click could be tracking the things that you want to repurpose so okay that is really quickly that's my system and my options for you the easiest possible way to track things and repost them and get way more value out of everything you create that works any questions about any of that no no questions at all this is why I appreciate your lens your expertise because it is so simple you just get to the point how can you make your life simple but effective so thank you well thank you I love hearing that and I always try to do that and it's one of my favorite I'll botch the quote but supposedly it was marked when some people say someone else said it but there's a quote from him where he said apologies for the long letter I was going to write you a short one but I didn't have the time in his simple simple is not so simple but when you see it you're like oh wait I get it so Nikaela I know a lot of people want to learn more about business and podcasting and all that tell people where they can find you and connect with you yes you can find me at side hustle pro dot c o over on LinkedIn Nikaela Matthews a coma and at side hustle pro on Instagram so I look forward to connecting with you if you want to launch skill your podcast or business great thanks again for coming on thanks for your questions I know a lot of people have similar questions so I expect this to be a popular episode yes thanks everyone for listening and watching and get my newsletter for the interested dot com slash subscribe join my membership to get that content strategy clear for fire session as well as 20 others that are amazing if I do say so myself Josh specter dot com slash program thanks again for listening and and watching and I will see you next time. - See you next time.