How to make ₹1 Crore/yr as a Freelancer? | The Ultimate Blueprint for Freelancing - Indian Business Podcast

Intro Now manlotuna, freelancer all apart choose Kaliya either to grow your income you have to do a very very hard thing. You have to drop a client. True. Hi, I'm Ayush, I'm the founder of all media and a content creator. Ayush wadhwa SE humne baat cheeky. Speaker 2 Owl First we made this ad, then we made this one, and then we made a few more. Speaker 1 By Amit Sheila Krubey Kamayate in 1 1/2 years. Speaker 2 What? Speaker 1 YouTube, YouTube, blogging or freelancing? I started at 13 in a small town of Rother. 4 failed companies, multiple failed agencies I think. Speaker 2 What do we do? We build. Speaker 1 Stellar video content and Instagram filter that generates leads, sales and millions of impressions. This is an award to all the 50 odd team members that we have. We get things done. Speaker 2 There is, I sense, a rebel inside you, freelancers. What is that? Speaker 1 Something. Speaker 2 Freelancer How much is too high and how much is too low? Which are the top five freelance domains that one can build a sustainable business? If you want to define a bad client, what are the three attributes that a person should look for and say this is a red flag client I'm going to drop. Speaker 1 Them just scam. I do not fear saying that he is an absolute scam. Agency path is very risky. It is risky because initially you're not client creatively, visibility, mere relationship. By the way, it is the ultimate dream for a freelancer if you talk to a freelancer. Speaker 2 Those two yeah channel zerodar things Kulkai joint initiative I just came adyam say hum Bharat ko world class economic or business case studies to Agar abbi business signal chatio to please is channel go subscribe to AAP kil to ye free like in Hamari liye yeh bahat bahat zaruriye by so freelancing is an emerging space right now and aaj jubi bachai Tier 2 tier 3 city freelancing body aspirational cheese hard quake freelancer like in problem how to make online money how to make money online courses based then just give it just say now hot misleading. OK, so people think it's a sham. OK, and then there's another set of believers who believe that only when you go to work, you can make money. You cannot sit at home and make money at all, regardless of what the world tells them. But right now, because of the advantage that we have in terms of our labour costs as compared to the United States, because of Internet accessibility and because of because of the access to technology, today every individual has become way more capable as compared to what an individual could be 1015 years ago. And this for a fact has opened up the freelance market of India. Jabe mujhe bhat SLO Patanjo de Lakrupi Kumar and do Lakrupi Kumar teen Lakrupi Kumar or in sapke bars like Common Playbook and Aajmi podcast is like around kyuki Yes are log apne playbooks Kabhi share because Jesse share but two of you space meheny and Terra journey mujhe exactly because of which I understand that tune UPS be face care downs be face care up to freelancers evolve hokey a big agency so are you. How Big agencies evolved We're now almost 75. Speaker 2 75 people to tune was Sara evolution well, a phase Decker zero to 10m now you're moving from 10 to 100 right and the best part about you is tuna knowledge. You believe in empowerment. You don't believe in somebody can steal your idea, which is the best part about you to basically his podcast 50% but many of us is like around conversations up Aniki Usmi E3 sorry inside the life coffee coffee. In fact, for us also we've been able to grow our revenues by 1020% from the smallest advice that you've given right. You've changed my mindset. In fact, that is you asked me to think big is freelance market. If yes, freelance botic scattered market. Just make graphic design, storytelling, hair, voice over, hair editing and so on and so forth Client which is client servicing. Client which is client servicing, right? And the last part is how can you grow because mujhe bhat are the freelancers pathe jona Ek Ek lag de lag income. If I had two people and pay them ₹30,000 a month, my income goes down to again ₹90,000 right? Or many of the price to client. Is that clear? Speaker 1 Perfect, perfect. Speaker 2 TK OK, I want the audience to understand who are you, right? Who is Ayush Wadhwa? The Internet knows a lot about you. But Mirko's podcast is specifically as to who is Ayeshwadhwa. And I know the fact that you started freelancing because your family faced a lot of challenges, Mahabhidune freelancing Churukara and you came out of it as a winner. Tell me that story. OK, who is Ayeshwadhwa and where did this freelancing journey start? Speaker 1 Perfect, perfect casual working gigdom. My story with that right? And who am I? I'm Ayush. I run this company aloud. I've been in the space of median marketing last for as long as I can think. Media marketing content. I'm also Co founder in lit school man education overtime is right. I'm a Co founder school which is an offline marketing campus. Auld is a median marketing company basically boss I'm sure audience dekhi bhongi hum video production kartam influencer marketing, social media management, tech services design augmented reality layer podcast produce IPL ads public right? Like one thing Joe about easily Agar of dhoti in Barbie search kar with apko camel Jag right? So that's what owl does or Mira mean earnings source be owl he hai meh course say nahi baisa kamata right? Meh. Unlike a lot of people jokey freelance agency where course or actual business right? In fact, anything in life that I do has a very simple mentality, which is what you practice is what you sell late. Maybe by the same mentality, let's Agar AAP Khudek market area creator. I have a couple of other businesses as well which I mean I will talk more behind the scenes. But broadly everything is in the space of content and marketing could be content. That is how I started my journey in the 1st place. I was about 13 years old and I come from Rohtak Rotakaya, Domino's. But back in the right, it is a city of significance. But tuki Delhi pasme hai manesar bhabadi industry, It is a city surrounded with cities of significance. Do you develop a lot of envy? Jealous. Technically best by the this is a joke for the audience, but anyway they are broadly realization we are I don't want to live in this jealousy or what time to jealous girlfriend. And The thing is, if you Google hard enough, you will find a video of me where I have a fake accent. You have seen those videos, right? I have a fake accent. I'm trying so hard to be this, you know, cool person, cool Bahati, uncool Bahati intro life or father. My father is an entrepreneur but yaar kahina kahina main dekha you bought stress financial situation kabhi kharab neti but you know business you right when the down comes to stress. I was in class 8. I will contribute in some shape or form to Pehla, mere father. You know how many aspirations? My mother is a, you know, gold medalist in economics. Second place second class, second class first second hyper competitive or lastly by access to Internet. The very funny story Meri mummy is your best friend. You know us medi because that was my mother's hobby. Give me a webcam or my Internet. Baat karungi to both early stage pair Rahtak Mein Jabe are local center in Nahita mere pasta. The early days of YouTube So that is the era with which I started. This is pre Jio. This is pre any of the content creators coexist online opportunity or I was a curious kid. Why? I was a curious kid because I was terrible at everything else. And he was maybe 1 or 2,00,000 subscribers to SSA creator, to Austin YouTube videos. YouTube videos. Back in the day, Back in the day Look subscribers is this childhood friend of mine Google AdSense to humne bhai YouTube study Karafir. I met this guy called Chetan, who by the way, right now runs a multimillion dollar company, which is backed by BNEX, which is a large VC right? This company called Rifle blogs, Google Pay, how to make money online or saath Saath main videos, my parents access to resource Hai Utna privilege computer mic, webcam or Internet 's the story. Shuri how many videos? Rani Shukari one of my first videos many gameplay gameplay gameplay gameplay gameplay record commentary Those are random experiment or or Madhur Photoshop design Photoshop design by Vogue Camtasia Studios software. Is this very smart kid, but YouTube monetization on verification process of course, then minimum 100 dollars $100 to anyway back in the day. Bhai, I will show you videos, we should put it in the podcast. Parents, they just like let me be and my my sister was. I had a lot of space. The Papa Online online. Question First class members I have to get this essay. I used to blackmail them. Then he let me be. Then he thought like an entrepreneur. IPod Touch. iPod touch. 1 and a half years. YouTube, YouTube, blogging or freelancing. No court to be popularized. WordPress was a big thing back then also. Or client. Facebook, Facebook, YouTube, YouTube. This was my first taste of making money freelancing, proper freelancing by the way. I started a little later. Second was blog Hamara Technicia Studios karketechniciastudios.com. We used to own the website or Hamari YouTube channel. Personally, I know it's. Speaker 2 A big deal, but. Speaker 1 Money is not what it unlocks, right? What it unlocks is a mindset. Salary expense. Of course I can't. I will always be able to build a livelihood. Top tier luxurious livelihood mentality. Menat most students are this so the money was, but that 20 ₹1000 brought newfound confidence. So then I started challenging myself in different areas. 11 to the 12th 1617. This is when. Speaker 2 He suffered a set back in. Speaker 1 His business in fact, uske baad meri life thodi tikta privilege hame milata attra only salbe to jamai 1819 kagata mere mere my family is decently well to do matlab imagine karnet chote Sharma kesata matlab oi Amar flat sodhani aghar Ek do gaadi ram seto who comfortable life jeeta. Actually though, I don't want to deny my privilege, in fact just set back. By the way, I never helped my parents college fees. Of course my parents Mehta privilege college branches. I had no idea why. Speaker 2 OK, tell me you chose bits because it was two hours. Speaker 1 That was not a that was a plus point. It was a plus point. Why? Because throughout college by the vision change by the way critical freelance story, but interesting freelance freelance YouTube videos Jo Mai YouTube videos tech videos vohi mujhek bandenek referral nebola chetan YouTube videos kaam already out there. Her group used to spam everyone her make them shameless Sahai I was shameless in telling people this is what I'm doing. 1 Like Koini, Chetan saw one of those Facebook posts freelancing ad sensei resources directly service. If you look around. Speaker 2 That is freelancer, freelancer broadcast in whatever way possible. So I will LinkedIn or Facebook or Twitter or whatever, WhatsApp or Haiku everywhere and then that portion will give you some job which can kick start your freelance game you have. Speaker 1 To tell people and be shameless about correct tum jobi kareo batao logo. Tell people you do not know opportunity in life. You only need a few yeses. Ganesh parekh baadwa kept patch sponsor neither is in the Nevadli true patch 12345 Abibi Shahidu patch Urdu is such an amazing client. One that was 1, yes. Speaker 2 Correct. Speaker 1 But I'm sure there were 100 Nos, yeah. Speaker 2 And you know how Urdu happened? That's also very interesting. Faisal came to our house, the guy who heads marketing at Urdu. When Fabian came to my house and we were just having this conversation. We did the podcast and during lunch he asked me that how do you ask such deep questions? Do you think these questions will get viewership or Phil Amnesty podcast career and was PB 8 million views, 500K views. He was like wow, yeah. What is the thesis behind it to tab Jake and this is when we were talking about the business right? So two things happened. Faisal was also a consumer of our content. In fact, obviously one nation 1 election sponsor and bro Hamne literally you score Bola phone Gurke bhai. This video we know will do insanely well. Please help us push it. Hamari team Puri ratlage kamguri espe or humko Pata aiki video fatiga and you have been the kindest sponsor of all. Please give us a thumbs up all by Hamne dalla Ek Dhimasatsuki views are gay and he's extremely happy. So Faiza was a consumer of our content to Jotuni Bulana keep broadcasting great work. So YouTube inherently is a broadcasting platforms so that so that happens. But one good person who watched that episode then came to my house because he saw the content to trust already established the phir hamne baategari kusne puchhaki QVO shibata. So how many school detail may explain human explain, but method explain explain speed of trust developer or business or unit economics Obviously smartest audience and customer correct. That is how we got the sponsorship of Urdu. Same is the case with the Zelda also Nitin and Nikhil are consumers of our content. And once we did that speed of trust was established and then they said we want to support your work and that's how it happened to actually made chemically bought simple body coffee powerful. It can be simple in fact, to broadcast, do good work and. Speaker 1 Tell people. Speaker 2 Tell people. Speaker 1 Do good work, tell people. Do good work tell. Speaker 2 People. Very interesting, very interesting. Freelancing thumbnail design is an iterative process. Basic thumbnail though you need a person in house. Though I know for a fact that thumbnail design by itself is not a freelance kick that you can scale very well. Unless you have clients who do not give a damn about their thumbnails and YouTube thumbnails. The most important thing right concerned to obviously grow to fill. We brought it in house Abhi Hamari team Mad Disha in the last six years of business. Like production, but like production 11 labs. I don't know how far this will go, but let's cut the clutter and tell me which are the top five freelance domains that one can build a sustainable business in. Top 5 Freelancing Domains Yeah, step battling, right? Freelancing. Both broad technically I'm India my bolt name but any person who is in gig economy is a freelancer Gig economy Matlab Jo and san Ek projects dusre project by hop karte or uski passic sustainable, Sorry not sustainable. Uski passic predictable income here just as salary predictable income Ek tariko paisa a jayega gig economy project finances management technically urban company will be technically freelancer or video editor bhi Ek freelancer correct Amiraf manic belief mera Jo creative freelance services and belief creative freelancing company media company her company content banana crazy example such an incredible client to both of us. Her company media company because her media devices Internet expensive the Bihar ke loke bazbe Bombay loke her language My 60 year old father is addicted to reals have to go you know airport fast tracker Europe hack to content consumption Internet devices companies content or company Ek salmi Ek Not the case anymore or now in 1,00,00,000 people are making 100 videos correct Ek lakme video bhai both interesting economy and law Courier creative freelancers video editor as a profession in this economy as such a crazy profession by we have a vacancy for there are six months or requirement Hum creative freelance services pay mera belief hum Ek correct or if you have to select the service pehla hai barrier to entry kuch services high barrier to entry video production Ki baat kare Video production is a high paying service, but by video production directly freelance to entry to Agar Tumare pass access to money capital high barrier to entry services another service which is very very good actually cinematography although. About the Bihar student. Speaker 2 Medium barrier. Speaker 1 But still very very high potential video produce Karna special companies videographer friend video shoot cinematographer to get increasingly battery, which is your ability to make Internet videos to Internet video production production Internet videos sound camera somebody who sets up light somebody who manages the set Pura set manager freelance professional bhai and then. Speaker 2 The editors. Speaker 1 Then the editors actually low barrier to entry. Medium barrier to entry about the low barrier 20 Mein yaha PE hum is sabse the focus connect because low barrier 20 phone or Internet Phone or Internet connection are absolute must smartphone, smartphone or Internet access content writing, LinkedIn writing, blog writing, video editing, even designing look sahima design thumbnail designing designing. Speaker 2 Design. Speaker 1 Right design was the body broad field industrial design. Just say Mike is a designer who Industrial design, interior design, digital design, social media design. Take care social media posts writing LinkedIn logo founder profile management posts correct. Speaker 3 Kuchini, a phone or Internet? Speaker 1 Connection Sikha YouTube design services, writing services, editing phone. Correct. Speaker 2 High barrier to entry, low barrier to entry, Medium barrier to entry 1,00,000 and onwards Medium high cost correct. Low barrier to entry. Internet content writing, designing whatever Abina let's put the let's put some cost to it range define broad spectrum starting cost define or a starting cost define or medium cost define high barrier. Speaker 1 Medium barrier low barrier Freelancing low barrier to entry services I say LinkedIn writing karo social media management is also low barrier to entry low literally phone reals banake pura social media management video rating also is a low barrier to entry. Eventually, of course, video reader could be bada system the chahiye hoga the her low barrier to entry service could be 8 point ke bato scale karnikele computer property. Medium barrier to entry and then high barrier to entry. High barrier to entry example the term performance marketing performance marketing is a high barrier entry service junior performance marketer high barrier entry does not just mean key freelancer it also means. Ekdam basic driver, experienced driver so high barrier, high barrier, high barrier, high investment or high stake. Speaker 2 High investment, high stake. Speaker 1 Investment high stake apart from you correct the year basically I write now match low barrier to entry value Web development by the way is a medium barrier to entry phone to but laptop hoto Sahir Internet web development by the way very very popular great great scope web development Karteo local websites banana takes landing pages banana loktub or Nishva landing page copy serif Ek achi landing page copy likhne Kars things cool ke Korski website ke copy likhna text likhne. That is a very high paying service Manek newsletter likhna is again a low barrier to entry service very very high paying newsletter manage Kara log AK clakrup Ek newsletter manage karne Ki mahineke thus newsletter Beijing Ek. So anyway to yeah, different different service of service mainly video service is just mistake comments say Instagram reels to Instagram reels look Hazar or our JC companies right? Different spectrum Instagram family Chutti or whatever which is a good income fresher Infosys companies design so social media design may be similar, he reads Hazard dezar those are design and upwards of ₹89,000 a design Ek dodin Ek design karib karib her service may fare Ek level up fields. I have paid editors upwards of 354000 Ek podcast level up teen podcast edit karle ferrati adds industry by hamabek add ka edit sanction karahamne did lakrupe editor Ek add these second high. Speaker 2 Stakes, yeah. Speaker 1 Growth trajectory Raigi her by the way her niche growth web development the Puri growth hai her industry LinkedIn management Ki baat karte LinkedIn management Bahati HR services LinkedIn management for people tum parche dasar me shiru kar saktu parche dasar me tum sola posts like de saktu 16 written posts for somebody else Arsenal serbe per post manle tune charge kalia. But there are people currently in the market charging as high as ₹10,000 per post. Speaker 2 What? Speaker 1 But basically price for ₹60,00,000 charge for an Ek video 32nd what? Speaker 2 I'm. Speaker 1 Trying to say is pricing a client per post pricing but there are ways to frame it. Pricing framing of price right strategy conceptualization Karunga brainstorming calls karenge I will reply to comments Mapkeli LinkedIn ka top voice batch services in the service business ancillary services incremental effort exponential benefit price breakdown banar Apni service posts 16 posts, 4 brainstorming sessions with you, one once a month strategy deck for you LinkedIn top voice within the first six weeks for you replying to 10 comments a day, but actual effort to 95% of the effort is writing those 16 posts. But kyutana price could frame kardiya a breakdown established kardiya. Jessica breakdown established kardiya actually per post naya Ethnasari deliverable scare. So as a freelancer you price advanced topic pricing of frame karna but price frame but easily charge. Speaker 2 But let's let's first figure out. Speaker 1 Interesting story. Freelance Rahul by Inone Bibas karke company July Yeh do lokte fight Marathi agency as a freelancer. Freelancing agency scams One of our most successful case studies, her live session Business development. Do good work. Tell people opportunity. By Urban company Urban company enthusiasm, growth trajectory, How many agencies correct? Mother contrasting opinions just scam. I do not fear saying that he is an absolute scam. He's scamming people because why do you think Iman Gadzi is the biggest guy in the freelancing agency space? Or there are videos just delete online. There were videos breaking down Ki maan gadzin apni agency kabhi khut banayi NI bhai chota mota kaam kiya. Speaker 3 But it's it's so easy. Speaker 1 To orchestrate things online. Speaker 3 By AAJ Online. Speaker 1 X story, but tell me something. Speaker 2 This is also very important key market. It is also important to eliminate the bugs right? And how can a kid spot it by Bahati? Simple. Speaker 1 Framework Pehla Framework Online they will record videos in a fancy car by Dasaram bhade multi Mercedes They will. I'm not saying scam kar now they will start by showing fancy things but we all know it's very easy right? To easily fake. They will start wearing expensive clothes. They will start showing they come in a shopping Curry online. Less work talk, more everything else wealth talk. So first, the first step to doing a scam is establishing wealth. Ki dekho mera bada ghar, who knows? It's an Airbnb, nobody knows it because Internet pay. Establishing wealth. Establishing a story. Speaker 3 Yeah, story. Speaker 1 But this can't be a universal story. Second, that's the second step. Third step is course. Speaker 3 Wealth said. Speaker 1 Distribution month the content framework Educate karo yeah empower karo yeah engage karo yeah Film empowerment comes in aspiration to aspiration dekha empowerment generate. Speaker 3 The best, the best way. Speaker 1 To spot a fake in the world of media is to literally ask them to show their work. If you're running a 100 crore company, Mehta Chalabini Rasakarotki Company, I'm running a much smaller company, but social media Baja, it's so easy to find the work we do. It's so easy to find the testimonials. It's so easy to find people that you know better than you know. You know me. But really there is work output systematic scam. And by the way, this is one of the reasons why international. Speaker 2 I. Speaker 1 Curate I only put my international. Speaker 2 But. And Steve Jobs illogical sense of passion. It always keeps going and the ambition is not to make money, it is to always make the best products possible. This is, I think, very clearly established. So I'll just summarize our discussion until this point. High barrier to entry, low barrier to entry, medium barrier to entry is could. High Barrier to Entry, Low Barrier to Entry, Medium Barrier to Entry Define. Speaker 2 Investment or stake? Investment like another client performance marketing high barrier to entry. Investment or client reputation Stake low barrier to entry. Best example, LinkedIn range of income can start from ₹500 a post and go up to ₹10,000 a post for LinkedIn. For an editor, again, it could start from ₹500 a real to ₹2500 to ₹3000 a real based on how your stakes keep on increasing. An example of the same as I got bike with. Thus Thus has our follower create. Thus has our follower creator to obviously come in spite of the work being quite limited. So and you also mentioned something very interesting. You said that you you have to move from low stake to high stake eventually. This is the new podcast example, but that where you scale up. Now when you scale up, the quantity of your work may not scale up. The category of work that you do will change. However, the skill that is required to do that category of work will remain the same. Example editing related Kara, same skill. YouTube video edit Kara to some extent, same skill but podcast same skill but stake balls are the higher and production maybe I would say stake balls are the higher. The reason why we are spending so much money is because all the way from Bangalore it's a big problem. Right to justice aka stake birthday Kam Chai simple like in aapka income possibility Baja kuki client killer risk is to reward the ratio kafi zada Baja. This is very interesting. Then you mentioned about the sham kuki peso garam baat kana bhat easier wealth tikhana both easier because duniya kosaraf frame joyo dikta Aspas kuchi dikta. An example of the same is Iman Garji where AAP kogar kisi go spot karnai Ki Sai Ki galate authentic kaam mango angar kaam hai kuchi dikhai kabhi kabhi so you can trust them where you can put in money and also I am running this sale only for 24 hours dollar. Speaker 1 You start thinking like that, correct media, easy as part Karna. If you're a website developer, video editor, graphic designer and you've built a large company, bhai, your work has to be in abundant quantity and very often or by large. Speaker 2 Or industry, you can just go out there and find at least two or three people. Such a small city if you think about it, Hamari industry to eventually. Do great work and the reference will come very, very quickly. Plus, keep broadcasting your work so that if anytime somebody's trying to Google you, they can find your work. Great. OK, perfect. Now let's come to the next part. The importance of passion and access to resources And we also discussed one more thing. Speaker 2 Kiss freelancing, says Shuru Karai Usman do cheese hai Ki mere pas kitna pasa hai kitna ability kitna access to resources app. All of this I would put in all of this, I would put it in one bucket which is access to resources. And the second variable I would say is passion, genuinely writing, genuinely editing to client, just keep pass by. Like I would literally call people and tell them do not work with these guys. These are terrible people. I wouldn't say to what diplomatic people they know. They're not bad, but I would say. Speaker 1 They are bloody. Speaker 2 Terrible don't work with them. So this also tells you another important lesson, and this is coming from my experience, that if you do terrible work, even that will echo through the industry. Speaker 1 Perfect and. Speaker 2 Active Insight production company you would give them a different advice as compared to the advice that you should have taken three years ago. Correct industry in fact, known known unknown unknown unknown well connected new industry upgrade guest I got up could bother the famous new to podcast. He may not have a million subscribers, but he's so well connected that he can get great guest. Podcast will pick up correct. Similarly, if you're extremely popular like Ranveer, he can get great guests. Do the podcast generate views, hence get better? Guess so yeah. Joe advisor, Dosal Belle, Ishad Valedinita KOI podcast to If somebody had asked me two years ago, should I start a podcast? I would say, you know what, wait, let the industry develop some awareness during that time, do talking and videos. Today someone tells me should I start talking in videos? I would tell them key minimum production quality YouTube standard applicable 1. Speaker 1 Plus. Speaker 2 One plus which is Active Insight as Aniki chal nahi sakta kya nahi industry active inside or industry may survive Karnika, yeah. Speaker 1 Perception problem by freelancer Madla Ekta Freelancer. Perception Problem Yeah. Speaker 2 See. Speaker 1 Perception problem like this trademark is in my name. If you see this trademark is called one person startup by I want people to think of themselves as a one person startup Bhai tum life a perception problem be mindset mindset. Speaker 2 Change to make. Speaker 1 One person start up to bhai teen lagar to bache bache peso say unki school fees. You are no less than a manager in an you know bank like HDFC who is well respected where you not well respected to bhai. Speaker 2 Exactly. Speaker 1 I really really want. Speaker 2 Saturday and, you know, you're always under a lot of stress. By the way, guys, this is for the record, Bachelor. Ayush ayush ayush ayush Rabbi zigzag Zigzag zigzag Important client called to your full time basically, which is why it doesn't make any sense to me. Why are Freelancers so successful? And then like I said, I just understood that it is illogical passion. But you tell me what is this inner there? I sense a rebel inside you. And who freelancers Kelehi Badalai? What is that something passion are usually personal. Speaker 1 Experience personally Life experience you know, but passion simply because personal experience, Perception by no respect. Top tier of India problem. Speaker 3 We are freelancers gonna. Speaker 1 Exposure in nearby kyuki freelancing education in near mahini freelancing education but the conquer freelancing kartani just in a khudi freelance course so there is. Speaker 3 A there. Speaker 1 Is no visible and practical education available for a freelancer or teesra or sabse sabse sabse zada important by my life? Bahatlaki Rao Opportunity 353536 by both of us are very lucky True. Do you? Speaker 3 Remember in Bali and. Speaker 1 Said something for us. The road is set. There is no blocker on the road. But correct. Yeah. Agaram. Lucky hair life, me privilege hair or phiribi agaram life. We called Ori to the school. Ariyant called Ori and Oriyake bhai like you know we hear stories kill or they just I told you right kid just come to the school once. Yeah, it was amazing. Speaker 2 Bro, that was one of the most amazing experiences ever and the kids were very happy, you know? Speaker 1 The best team I've ever worked with. Speaker 2 Bro hands. Speaker 1 Down education or the If you think very smartly, education is the only way to make India into the next trillions. Add kartej and apni economy to education. Say he hoga. You want to have better manners? Educate people. You want to increase cleanliness? Educate people policy better implement. Educate the education inspiration inspiring. Speaker 3 Genuinely, when you have. Speaker 1 To study offline session freelancers. Energy levels through the roof. Very interesting, very interesting. Accessible. Speaker 2 We can give it away, make very small margins in terms of the money and when it comes to the communication like that, only ₹3000 enough. But Netflix? YouTube that spark in the eyes of the kid when you know, he watches a YouTube video and then he says, what is this? This is so amazing. I got to experience some course we have the privilege to give, which is so amazing. But yeah, we'll come back to this. Client Acquisition Strategy We'll come back to this freelance framework framing of the post or Dusra Chista client acquisition. You just briefly mentioned that. So what should be my client acquisition strategy? By the way, is it common? Is there a common framework for client acquisition for all streams of freelancing? Or is there a different method for each domain of freelancing? Here there are some things. Speaker 1 Which are common common to the easiest way client key objections be focus Karu client key objection office redesign Karvana interior design. Somehow they got in touch with you does not need a client to build a portfolio correct? Then why do video readers don't have a good portfolio? Because they're lazy. Hayek video editor online raw footage dhunke bees bot achi videos correct. Speaker 2 Portfolio. Speaker 1 Please portfolio may example. Speaker 3 Can you not project? Speaker 1 The documentary. Speaker 2 Style video eki challenge kina sort of e-mail portfolio portfolio. You are good enough to study all of them. So you will find a job at things school then. I shout out by same. Speaker 1 Two things, even with your forward Yeah, genuinely tell me your requirement. Speaker 2 Let's say you are the client. Now I give out a requirement because this is my exact requirement. If somebody can make documentary style video by taking out my own content and just send it to me, I can clearly assess if that person likes it or does not like it or beauty can. Why some titles? Speaker 1 Are hard to ignore. Some subject lines are hard to ignore. I have made something for you is not a clickbaity subject, but it is hard to ignore. Correct e-mail grammatical, of course. Grammarly installed by 3D designers, video editors, graphic designers. Speaker 3 For me, you. Speaker 1 Don't even need to redo anything of how do you just send me curated work so similar domain. Speaker 2 Correct. Or curation. People just lose out on a lot of simply because they don't do the basics right. Client servicing. Speaker 1 Correct. I mean, it's gonna. Speaker 2 Zero down so that it gets punched into the minds of the viewers. Ki jabbi AAP kisigo apna kaam Beech de ho ho sake to Sam de Wale kahi ka mutao horoscope better manao taki samne valeko delta DK #1 Chao Linden post ho thumbnail ho yeah Ek video ho yeah Carrillo yeah do Sri cheese jabab Beech de O Kam Ek aisa link bejo disco kolte disco click karte insan resume Ek aisa unclickable link mat bejo randomly thus Bara links mat bejo curated links bejo jisiki insan pehla video click. But e-mail me to attachments attachment. That has to be my best attachment, correct? Right? So curation is important. Speaker 1 Taking. Speaker 2 The work and improving it is important so that the person can see the delta and the title should be something on the lines of I have made something for you, right? Hard to ignore. Great. So I've understood how do you throw yourself out there in the world so that you can lay the seeds of opportunity. Yeah, the mujhe clear. Is there anything that we need to add to this? But. Speaker 3 Next step is out there. Speaker 1 Objection Pele Client Gidi Kim Marriage as a kamdikao solution Mock portfolio Marriage as a kamdikao very important as a Kam. Mock portfolio No bullshit solution. Speaker 1 No. Speaker 3 No, which is? Speaker 1 Mock portfolio don't do free work, people take headline. Sample companies similarly, please to offer free work reputation risk kya client kya kya our reputation risk stakes of a client. They are Agar design design and I have to go live on a certain date. We have a testimonials mocked at mock portfolio clients make sure testimonials low freelancers after that have they taken a testimony? What is the percentage of people who have taken a testimonial? Make a heart truth koi. Speaker 2 Freelancer, in fact, is like one of the few such freelancers that I've worked with Best but. But even then, his name is Raghu. A big shout out to Raghu. Raghu makes insane maps. But yes Raghu never took feedback from me. Should have no Raghu. Speaker 1 Never took testimonial from me by. A. Speaker 2 Game production. Quality production. What is this in fact support anxiety? So we are bringing this to WhatsApp and we are doing a lot of other things. However, because of this anxiety, what happens is that I go, I do live sessions for two reasons. One is anxiety. The other is there shouldn't be a single student in my course who has a small doubt but couldn't get a chance to ask me har hafti because the schedule is too hectic. But we still do that, and we've been doing this ever since we had only 2, 100 students to please. Speaker 1 Feedback, feedback. OK. And. Speaker 2 Negative, you accept. Speaker 1 It more to the next one. Call it feedback. OK, you always it. Can you please send me feedback message, whatever like the framing can be very, very simple, but call it feedback. If the feedback is good, then you take permission. Is it OK if I put it in a part of my website? OK? Is it OK if I maybe make a LinkedIn post? Variety of reasons. There are terrible reasons, like people think, yeah, if I give a testimonial, then my secret freelancer who does this amazing work will be, you know, everybody's secret freelancer, Mera Kamtiksini, Kareo. Those are random excuses. Then there are people who are just. But do you think that's a valid excuse? I don't. I don't. Speaker 2 Think any excuse a valid excuse I think. Speaker 1 If you like the work, you should give a testimonial. If you don't like the word, then you should cookie a very close friend of. Speaker 2 Mine testimonial and you know this friend that I'm talking about. Don't give them more than they can buy. Otu lelea Kiki freelance pachas pachas pachas Agar de la quick client systems and processes. He gave me Agar AAP freelance so sabse importance is yeh hai Ki aapka systems and processes honeji aapka time date of completion, date of submission, kitney iterations, concert time, patrician turn around time of the iteration, invoicing sub cheese killer Optima systems and processes, delegate feedback, feedback overwhelm. Speaker 1 Freelancer Kibi, you know I don't go overboard. 3C framework, cash, credibility, creativity. So I keep telling people cash. Speaker 3 Is 1/3 of. Speaker 1 The component cash, credibility, creativity, broadly purpose Joe free answer anyway. So that person was anyway bound to mess up bro. Unfortunately, even I thought so. Speaker 2 Suddenly because. Speaker 1 They're kids. Speaker 2 Right, like 20/21/22 is not an age where you can see ₹3,00,000 and be comfortable with it, as a result of which people tend to go overboard. But anyways, now I now that I've understood this testimonial Baki the lesson that I I have from. Speaker 1 Myself as a testimonial. Speaker 2 Client systems and processes, build capability, public shout out. I wouldn't recommend. Does that make sense to you? It makes a lot of sense. Speaker 1 A few yeses can change your life. Feel answers, perspective. Don't get disheartened. Speaker 2 What did I do right, what did I do wrong and how can I make it better? What did I do right? What did I do wrong? Harsh feedback After getting a good feedback, how can I make it better? How can I make it better? Problems solution mostly feedback. How do I make it better? Specificity. Specificity. So this is something that I've. Speaker 1 Tried out, it has. Speaker 2 Worked to a large extent, but however, this doesn't work with the IT works for communication, it works for storytelling with friends. It doesn't work at a larger scale with students #2 it doesn't work very well with clients. How to get feedback from clients So bro, because clients are usually very busy now that's one problem that I've seen or by I would like to admit this feedback, but after you know, I've missed out on giving feedback to a lot of people and frictionless life. Speaker 1 Servicing hospitality industry say reference principles Service company Hospitality company. What the hell? Speaker 3 You did the mistake. Speaker 1 You broke the glass, but somebody's cleaning. You get a new glass of water, you get people to ask you, and you get an orange juice. That is the sign of incredible hospitality. People in hospitality business make your experience frictionless. Bilkul friction Hamari luggage. But when we have that experience now we don't. Speaker 2 Realise. Speaker 1 Similarly, anytime you're. Speaker 2 Talking to a client or. Speaker 1 Asking something from the client. If you make their experience frictionless you will be in a great zone. Which are examples beyond testimonials also testimonials shuru garte nahi so you know that broadly intend to be a message could draft blanks. He had a great experience working with Ayush. The video quality was good. This is what I liked in the video because during the process also client remember lighting lighting blah blah blah. Thumbs up, thumbs down ekna e-mail hum Ek funnel. Hey, I saw that you haven't responded blah blah blah. I'm guessing it could be one of the three reasons 123 or you make one is you don't want video rating services at this point 1 you want video rating services, but you did not like My Portfolio. Oh wow, can you please reply with just one, two or three Ek type? Karke, did I not make your life easy? Very easy bro. To bhai to life when a client. Speaker 2 Yehi Mein baat. Speaker 1 Kartum barbar kin our client acquisition karna sale Karna is not freelancing. That is what even like the likes of Mahanati are selling right? Actual kamna servicing. How you make the other person feel? What are your principles? How? Speaker 2 Do you maintain? Speaker 1 Those relationships or. Correct, Correct. So it would be unfair of me to. Speaker 2 Charge. Speaker 1 Full true. Speaker 2 Principal. Speaker 1 Strong. Make example you know solidify. Speaker 2 This fact episodes produce about 2020 odd episodes. Everybody knows you know what I want to buy or document. They used to open the envelope and bro, the papers used to be like this on my table. And obviously finance ministry restrictions. There is point is point go because we went to the finance ministry, we had almost like a gate pass thing at every checkpoint key. You know, you should have dropped an e-mail. Some people require permission for the production comments to go up and so on and so forth. And bro, when we entered that room, that room was not as as perfect as we thought it would be. Yeah, OK. Because picture. And I was thinking, yeah, because partially I reached early and Nirmala, ma'am, had exactly 1 or 15 minutes. Exactly 1 or 15 minutes or JC production team I scheduled to change just give me just say we had only 30 minutes to set up the entire thing and turn that room into a high quality production setup. To be by the should be it crossed my mind I did not think about it anymore because I was stressed about something else through my questions were there in it and questions for the finance minister, OK. And I was already nervous about talking to her, then about the restriction, then about the production. So I was like very nervous. But 50% of the setup done, 100% of the setup done, 20 minutes, 20 minutes, bro. And I was like stunned. I didn't even know those lights existed, right? And bro, it was amazing. Like how do we, how do we talk to her? She's the finance minister, right? So how do we talk to her? So chill. It's like hi ma'am, how are you? He Joe menhi socharata 1 naksh socharata dusra quickie Mac client 2 expected requirements They do like in case of the client. In this case Mein Ek bhati alag zoon Mehta very good tension with alak cheese on getting whose time Pena. I want somebody to think on their feet. Reassurance key tension much low. I have it under control. You, Johanna, I have it under control. Just everything is under control. Everything is under control, right. Everything is under control. Everything is under control. That you have it under control. So at that moment, even though you might be delulu, everything may not be under control. That assurance speaks volumes. It gives you headspace to think about better things. After the podcast was done, you know what next told me? I was just drained out by headspace bro Very guilty. All the way to my hotel room, Delhi say. All the way Mumbai ship. What is this? Everything is under control. Mere baa backup head is podcast to upload. Everything is under control. Two years delivered obvious like in merely by it was a blessing in disguise. Same rhythm, SPG, sorry, checking restrictions. Because he's a very, very important person, right? So many people come to meet him. By Bilkul Awazni Comfortable different chair. Important Ganda Nakshne Ek Nakshmi, I think Yashne Ek chair higher Gavaya bats ago or guest bats by it was amazing. Do you do 5 star experience? And I would consider this to be 6 star experience. Guest go 6 star experience. And I can say this with assurance and I told this to you very elaboratively also that Auld is not five star experience. Auld is 6 star experience requirement. It is the greatest blessing that you can give to a client. Mental peace, ability to improvise without compromising on quality, being super efficient and most importantly telling the client do this work and then leave. We will take care of the rest. And also thinking of the message that could happen from the client side which you are prepared for. Technically, all the way from Delhi to Mumbai, we want to delight our clients and I felt like Ayush was there and like you are my best friend so you take care of my files. That's OK. But why is Naksh doing that? Too much is how much my again this is what I told you also that all the greatest strength is not production scale blah blah blah. It is only one thing, which is the ability of Ayush to be able to percolate that culture down to the grassroots such that a person like Naksh, who knows nothing about me, who's not even friends with me, still puts in extraordinary efforts as if AYUSH is producing my podcast, right? How do you grow as a freelancer? Yeah, Mera Testimony. But this is. Speaker 1 Testimony, by the way. Speaker 2 Right, but you're not my. Speaker 1 Client, you're my brother. Speaker 2 First then my client. Thanks bro. Client or freelancing public testimony. But let's take one more method and then we'll move on to the next segment, which is how do you grow as a freelancer? I have also not the most effective. Speaker 1 But most rectum discussed culture. But I have seen kymeres samnigsen used Karam zoom call got it. So I just my ability. Speaker 2 To. Speaker 1 Think on your feet and making the experience of the person smoother. That is unparalleled. Got it. Testimonials Ki bhatniye tumharchi deko jutune baat bolina. That is the ability of a freelancer to predict mess ups and then plan accordingly. Worst professionals are the ones who plan things with an assumption. Get that things will go right with a sense of ego. Unko lagtai kyaar. Client the feedback time best of the people who are stressed much before because that stress is lower, correct? That stress is manageable. Manageable which? Speaker 2 Is. Speaker 1 Why we have two mics? Prioritize client car experience, other money is the only thing. Then you will not take these decisions because your decisions counter into short run. May short run episode audio message correct ₹22,000 we spent from our own pocket. I didn't ask you to pay. I was like Ganesh, this is our mess up, we will fix it. We got the best guy to fix the audio and the audio is amazing. Yeah. So at the end of the day, Bhaijo, your ability to put the client experience on top if freelancers, the long term I think to move to client servicing. How to find out the right price for your services Client experience just say and eventually in simple terms, again framework Ek freelancer, how much is too high and how much is too low? How do you find that out that? Speaker 1 Dam you need to know what is the market doti in metrics Hamari WhatsApp community of freelancers free community online WhatsApp group Kashmir community is join karu saval pucho simple guys is that's the first step broad range established around a limited sample set, which is the second step I'll come. Speaker 2 To that the broad range. Speaker 1 Established is range freelancer especially group to start by assigning portfolio is level cup pricing. Then you solidify this web work recommend Karta, although I that's the second step because or knowledge because client you should be very sure market Upwork also helps you establish a general range or Upwork portfolio. More or less public platforms broad range established reflect make a stage of or your time process right pricing by the way pricing established pricing strategy pricing again take the example of wholesale. I'm digital goods business principles but digital by broad range of established reflection portfolio. Now Ganesh choice choice cheap freelancer. When I said cheap, are you cheap? I don't mean affordable. Affordable is not cheap. Undervalue karoge by charging ₹5000. When somebody is charging 20,000, will you charge the market rate or will you position yourself as a premium freelancer? Yes, subjective choice by T-shirt make point Ki baat nahi hana for Akbar when we will also premium to Ek subjective choice. Akolini bhartiya chief ako shuruma charge karna chahiye because kahi nahi to undercut karna padega to win something shuruma. Correct, but only to a limit. What is that limit? The limit is a great portfolio. Ekna bhada. Interesting chicken and egg problem, especially creative. Which means with pachas lakh of production with the chalice lakh. So either I have to take a loss yeah mujhe project say or I have to convince everyone else Bhai 8 project. So that is how you build your portfolio which is either you bring your cost price down. Speaker 2 Yeah, in eventually bringing your selling, selling price down, yeah, which adds something to your portfolio and then helps you fetch more clients, correct, by using the work in the portfolio broad, broad. Speaker 1 Range established Curry case community John karo Google karo samjho videos like online Ek Dhoni make sure you watch 20 pricing as a. Another man the broad range established it is not a one time exercise because market giri or supply the broad range established Curry apna samjha portfolio portfolio connect Kara literally dot connect the chief because portfolio premium premium When you go above and beyond simple logic abhiyan dekhre like testimonial jassi X simple cheese be brigu jassi ache freelancer nahi mangi fundamentalism. How to go above and beyond So how do you go over and above by doing things that nakshat actually incremental effort exponential benefit Kuch life message effort again, but uskana life may impact what Barao Jata correct messaging somebody Happy birthday. Speaker 3 Call them. Speaker 1 You'll make them feel special. Exponential benefit one year of extended friendship. You will stay incremental effort. Exponential benefit is what allows you to charge premium logo no market rate. Speaker 2 Incremental 6. Speaker 1 Star experience 6 star experience on my examples or trying. Speaker 3 To help the. Speaker 1 Client beyond what you're doing. Try to add value into the consumers life. Both. Speaker 3 Counter and of. Speaker 1 Thought and also that you. Speaker 2 Know whenever I used to do something for somebody, I used to do it unconditionally. Unconditionally and you should not do this. So I started educating people, educating them. Initially I was doing it as a friend. Speaker 1 And then I started. Speaker 2 Educating people and then I told them that this is the right way to do business. Correct. Just say key AAP Co benefit or AAP costume will come later. Interesting. Cheese decay Ki tune badai Ki unconditionally Davidia example man lake sponsor that's a lot of sponsor yeah you can make a room XYZ creator or or up. Could you seem benefit of 50%? Customers Chair Joe Akibas I to aapko 100% confidence service deliver correct tub budget hoga unconditionally advise Devidya at the same time you've told them when can they come back to you so that they know Ki acha business benefit or many those three client client care. Speaker 1 Perspective source the metaphor, of course, but think from their perspective. Example core values of principles, but fundamental just trust. I could have written creative videos, best ads, design, building creative trust. Best creative work happens in the best environment. Best creative work happens in the best environment. Correct. That environment has to be not just in your team, but within your client as well. When you're in the clients team, you spend more time with them, you build a relationship with them. I know people. In fact, in our circle, I'm. Speaker 2 Telling you there are. Speaker 1 Founders who will never meet a client, but Chetan does that very. Speaker 3 Well, with us an example just. Speaker 2 To back up what you just said, WSMV Spell Media produces our reels and by Chetan Chetan office, but that's OK but. Stayed with me and I know for a fact that whenever I call no matter how frustrated I am and Teju has seen this first hand. No matter how frustrated we are, that's what anyways continue. So yeah, when you are, when you think from the client. Speaker 1 'S perspective I will think on your behalf, which means a short term loss. To make to make certain money, right? But that's not the way you. Speaker 2 Masala. Finally, some masala coming to the Indian Business Podcast Freelancers. Freelancing is a hard job Freelancers, short term decision mostly loco freelancing, correct? That is a lie. Can you work remote as a freelancer? Yes, but it is a hard job. It is not an easy job. And by the way, job versus freelancing, you have to put so much more effort as a freelancer, correct? The reward is also more Do you make more money? Yes, but you have to put in more effort. There is no vacation. Speaker 3 People think yaar. Speaker 1 I don't have a boss. Bullshit. You now have 10 bosses, boss. If I have, if I got a client call, have you not seen me in the Bali vacation? Be like, I have to be there, you have to be there. So you have 10 bosses now. So it's a all of that Is a lion a myth key. Freelancing is easy. It's breezy you you're moving around the world. You are a digital nomad. How course the only course creators ironical correct? Speaker 2 It trading maybe? Speaker 1 I was reading something and I don't have a data exact starts Mickey traders we are coming to the point here as a freelancer now please long term socho short term profitable long term baisa banega. Got it. Client retention is more important than client acquisition. Ek client retain karna matlab vogue client Khusha does does those client like plus the effort of understanding a new client finding a new client convincing them that you're good and forming that rhythm is a month long process client Co rhythm and our relationship. All you are doing is just selling selling selling and not actually focusing on execution focusing the life may retention befocus karna bahad Zaruria acquisition becomes much more simpler arithm retention befocus karoto got it. So 2 very important things that came out of. Speaker 2 This is retention is more important than acquisition. Then there is market analysis which will help you understand how do you charge right. And this is to understand the lower start off pricing. But if you want to go higher, you have to go premium. And what I mean by going premium is not doing more work. You have to put in extraordinary amount of efforts to make the correct to make the client feel the worthiness of the premium. And correct me if I'm wrong, Agar delay to message communication correct? Lincoln Freelance, which helps them charge a premium but quality of service exponentially. And you phrased it very well by saying that this is incremental effort, exponential. Speaker 1 Benefit, incremental effort and exponential benefit. Speaker 2 Got it. So pricing is pretty clear. Now let's come to the next part, which is how do you do client servicing? How to do client servicing So I remember that you defined client servicing 3 or 4 buckets. Can you define what those buckets are here? Make general. Speaker 3 Definition. Speaker 1 Logan client servicing even I didn't know back when I started servicing a client local attack. Many are video but no the experience. Speaker 3 Of selling that. Speaker 1 Product, the communication client, KU, Everything apart, the video experience, first call lock, negotiate clients, all of this is client servicing. So communication nodes, client servicing over communication. Speaker 2 Both this is the most. Speaker 1 Matlab may client acquisitions is other time spent because Agartha Dotini client you are good. Speaker 3 Yehi Loko. Speaker 1 Fundamental I was the actually as a freelancer Nahi the basic over communication or overall communicate. Katrina, her step client servicing. I'll give you the example of a store that I went to or then they took me to the first floor. That room was amazing properly back quality. Will I not be happy paying the premium that they're charging me correct correct to Jack ECB Mercedes expensive store me Suddenly you will realize per customer correct make other stores Bharniklu also packaging the factory, but they. Speaker 3 Have charged. Speaker 1 Potentially 10X100X more so experience matters a lot, I always recommend. Speaker 3 People that an 8 on. Speaker 1 10 product delivered on time and properly is better than a 10 on 10 product delivered badly. What is bad delivery? Now let's establish what is bad client servicing to explain what is good client servicing. What is bad client servicing? Bad client servicing My work is supreme. How I deliver the work not supreme. Bad client servicing. Second example. My work is supreme. Speaker 2 But how I deliver is not. Speaker 1 Supreme this mentalities bad client servicing could breakdown client message even if the delivery is five days later. You could have replied, hey it is on the way. I've done X percentage of the work bad client servicing. Second, not having an onboarding process client. There is literally a module which brings me to education. People expect web development, JavaScript. Third is education, assuming. Speaker 3 The client knows. Speaker 1 Everything bad client servicing. Starting afresh in educating every single client about how you work, about how the industry works, about how about how this engagement is working without making them feel dumb. Good client servicing for example, if you are producing, I tell you Ganesh production Tempe requirement Mei wala kaam saath din me karta Hu approval nahi vendor. So now next time a delay happens because of you, you're not going to blame me because I was very clear in onboarding the client and setting expectations by educating them. I was not arrogant, I was not key. I was a humble freelancer who educated the client. So if you're a freelancer who thinks client knows everything, I have literally had team members come and tell me are your client because they don't know. That's why you're getting paid. That's why you are getting to educate the client properly every step of the way without the use of any jargon. Koi mushkil shabdka use karnahi nahi simple bhasha Mein bina client could dumb feel karvai unko batao kaise process educate karo. This is your time initially when the work has not not started. If you set the expectations right again all these things great. Imagine you must give me ₹500 more client. I have had a freelancer. He's like, I'm like, how do I know your change policy? You have to tell me now. I will assume that you. Speaker 3 Will do the work till the time. Speaker 1 It's perfect, correct. So on boarding, clearly. Speaker 2 Which? Speaker 1 Is educating the client #4 knowing your client. First question that I ask anybody who joins out. Simple question Ganesh to surprise detailed research. I know folks. Speaker 3 In client servicing and. Speaker 1 Freelancer sales calls. Speaker 2 Know your client. Speaker 1 When you know the client, you can. Speaker 3 Have a deeper conversation. Speaker 1 Connect with them better right? Make sure Sara business simple LinkedIn Instagram website and you actually also start caring more when you know what the client does correct putting a dent in the Indian education system. What a mission tum be actually bizarre effort Karteo 4th know your clients. Speaker 3 Birthday It is a. Speaker 1 Metaphor which I tell the team which is life MENA client to make point about business to Batadega but another metaphor which people in. Speaker 3 Business use which is. Speaker 1 Chat over tea, talk about the weather. Bole ka matlabi hai Ki bhai jano Samuel in san ko konsi gadi pasandevsko kaosko pickleball hilna pasandeiki cricket hilna pasandevska favorite player konowski betig anam kowski betiga. Birthday One of my clients. Daughter's birthday. Speaker 3 Is on 6th of. Speaker 1 October or something like that. I have a reminder on my calendar why you have to. Speaker 3 Make the person feel. Speaker 1 Extremely comfortable, interesting as a boss are principles. Speaker 2 I mean, I can go on and on, but. Speaker 1 Fundamentally here over communication and proper communication tumhar rose subyotke message karo her time by message karo Make sure you are in constant touch with the client and you're respectful of every single communication and 2nd chisman dekhi which is education. Make sure the client knows everything about your process and how in general things work. Otherwise badme, jitney, miscommunication, educate Nikara client Co. How are you supposed to know? Speaker 3 Does that mean you're not? Speaker 1 Smart. Of course you're smart, but how are you supposed to know this? Correct fundamentals and 60% of the course is just client servicing one. So what's the amount of client acquisition effort that I have saved? Correct and only focusing on work the both achieve win win situation create Agar up client retention pay focus karte ho do mostly freelancers got it understood. Speaker 2 This is very well put bro. Now let's move to the next part, which is how do you grow as a freelancer? How to grow as a freelancer And I'll put for the problem statement. Classic problem statement. Somebody starts their gig, they make about ₹80,000 and now 30 days of their time is occupied Ticket of Tees and occupy Hoge to Abunco recruit Kanahi Padaya, right? If that. Speaker 1 Person is good, they have two options. Crossroads Pehla. Can I now become an agency, which is the. By the way, it is the ultimate dream for a freelancer agency. If you talk to a freelancer agency, production house, web development agency, editing agency, whatever or increase your rates, there is no other way to grow any plateau. Charmax, most freelancer, of course. Exceptions only, but generally, yeah. Abdekwar, Dotri, Kendar, Pehla. You have to ask yourself a question. Who are you? I asked myself this question. Who am I? I used to shoot, I knew cinematography, I used to edit, I used to produce. But Ganesh was either the best producer, not at all. Men Naheeda Naksh. Naksh, for context, is old head of production Men Naheeda Naksh. Which means I'm like, OK. Speaker 3 Then I asked myself Kyar. Speaker 1 Am I the best cinematographer Wohinidha? Then I asked myself another question. Can I become the best cinematographer? I'm like or level P is specific field. Interesting? I asked myself this question. Speaker 2 The answer was. Speaker 1 Here I think I'm better at management. I think I'm better at team building. Hanch Thamujiya Pataneta I chose the agency path. Now the agency path is very risky. It is risky because initially your earnings go down. One year I didn't make any money. Second thing, which is risky, it is risky because you know you are now a manager, you are not editing videos anymore and your CapEx also goes up very high, their CapEx. Speaker 2 Also goes very high suddenly, Pura Alagi seen. Speaker 1 Mangaya Nusbehandra detailed about Kar September broadly tamit tabhi wo recruiting when you are OK being a manager. Yeah Ek bahati pyara motion graphics designer. He makes about 10-11 lakhs a month. He has still not skilled up to an agency by QQ Bahati Pasanda animate Karna Ketama agency Kholuma animations could check around. I do not want to be that person. I love what I do. There are writers writing agency, you barely write strategy set karsaktu. So by the way, recruit in fact salary consistent pressure ball fighter administration administration time. Speaker 2 Pesa. Speaker 1 Energy, its crazy. Speaker 2 Its crazy because. Speaker 1 I know all of this because guys, I've seen him go. Speaker 2 Crazy. So I know it very well. Speaker 1 You have to choose your. Speaker 2 Path the. Speaker 1 First question is this only. It's very subjective question to miss. He may execute Karna person there and also my lost music which is also. Speaker 2 So important to many of the client because the market goes down for no fault of yours. There are revenue it goes down by 3040% but to just held this to the near or yeah a car cheese right. Those QSA agencies lost me and lost me Chalega Akbar in a CapEx every business. Why what difficult to what difficult level Maester local agencies recommend? Speaker 1 In the in fact my buddy interesting after this topic gets over on how to make extra money as a freelancer. How to make extra money as a freelancer They are a crossroads. Other agency could have better freelancer. So I chose the agency path. I'm pretty happy with it because I realized that I I want to manage. I'm OK not being the executor but if you are a person who loves to execute, like look at Apoorva right? Like with what passions she executes, can she manage 10 Apoorvas? Of course. Speaker 2 She can. Speaker 1 But will she, I mean I'm guessing derive the same amount of joy. Shahid nahi bhai, I have seen you. I have put so much time and effort. You are theoretically speaking to Beast Ganesh as a tutor. Direction may be scale, but you are still growing, right? So there are other ways to grow. So this is the way you choose now either to grow your income, you have to do a very, very hard thing. You have to drop a client because if you don't. Speaker 3 Drop a client. Speaker 1 There freelancing me her level up Jani Kelly 2 steps forward Kelly one step back, 5 steps forward. I have actually taken 3 steps back and then you zoom out addiction. But as a freelancer I want a fancy car in the first month. Take that time to reduce a client. With the newfound time, you don't have to look for a new client. You have to now figure out ways to improve your service. It starts with improving your skill. I'll give you an example episode video. Speaker 3 Editor. Speaker 1 Will you pay that person extra? You will. You will spend 2040 whatever percentage you will pay that extra because skill plus acumen. Skill plus acumen. Speaker 2 So with the new found time. Speaker 1 Don't look let me let me sell to a high ticket client with the new found time. First, you make AT shape skill, which is you are an editor in your T shaped skill. You start adding other things and the best way to look at this is figure out the impact of your work is simple video editing a very normal editor, but an acha video editor impacts. What is the impact of a great video? Ganesh, The impact of a great video is the audience understanding the concept really well, which is incredible articulation in the edit and a good editor also understands second video Chachala, the growth of the channel Logie, all of that the apna impact of work. Samarna Shuru Kardo may I call example. We want to make it clearer. Vosari skill signal Shuru Karo. So editor should understand social media growth. Editors should understand basics of hook writing script writing. Editor should understand basics of broader graphic design. Casothy like your better design decisions list again. So take your time to learn these skills, not deeply, but to a point where you can tell the difference Key. This is bad, this is good, which improves your taste. Got it? Let me take another example if you're a web. Speaker 2 Developer. Speaker 1 And a website designer and developer to improve your pricing. Don't only get better in web dev and web design, instead learn landing page copy by many of them Liko. Speaker 3 Landing page copy, but then you sit with the. Speaker 1 Client and I'm like Ganesh I'm going to make the best website design but Ganesh I do one thing really interestingly. I know that your website needs is Tariq a copy and my design is such that it highlights you know they start drawing analogies suddenly you are like Yaar is freelancer koto apna kaamni mera impact a client cares about impact client Co website designs copy like Kumar design when I was so many sales to take that time to understand. Speaker 3 Ke impact kyaab ke kamkare. Speaker 1 T shapes kill established karu taste badhao samjho. Use these examples in front of clients, tell them how you understand Kima survey editor named Ganesh will include these two three things. Pitch becomes a lot more convincing. Then you go and find clients. Got it. So Jaldini, Garnia. Speaker 2 Reassess. Speaker 1 Garnia upgrade and then fetch upgrade and then fetch my. Speaker 2 Last question to you is. Bad Clients If you want to define a bad. Speaker 2 Client, What are the three attributes that a person should look for and say this is a red flag Client I'm going to drop them just to give. Speaker 3 You a head start, I'll tell you. Speaker 2 Clients who do not respect your time. Speaker 1 Are bad clients. Speaker 2 Clients who do not respect your ideas are bad clients. Now your respect maybe subjective disagreement, objective disagreement, objective disagreement. Then don't come back to me saying that you know this did not do well, but they will still come back to you and they'll still tell you, you know what? You did a terrible job. I would always drop these clients. This is by the way, one of the reasons why I never got into freelancing because I don't have the patience to look at some random idiot come and tell me that this work is not good after he choosing to get that work done. OK, so lack of patience, by the way, any person who has lack of patience should not do freelancing. So these are bad clients, people who don't respect your time, people who don't respect your ideas. And most importantly, they also don't respect the fact that there has to be, there is going to be margin of error. There are certain controllable margins of errors and there are uncontrollable margins of errors. In this case, for an example, if the sound of this entire podcast is not recorded, that's controllable but done badly. But if there is noise which none of us can hear, but it is audible in the sound, then it's something that's uncontrollable. Then you can't control the margin, you can't control how bad it could get. So that's OK. And clients who understand what are the controllables and uncontrollables, they know for a fact that you know this is forgivable and this is not forgivable, which makes it very easy for the freelancer. Speaker 1 To. Speaker 2 Add more value without the fear of the uncontrollables in a project. But if that one mess of happens which is not under my control, what will happen? Creativity goes down, paranoid kicks into stress, level is very very high. Mental health gets affected eventually work gets affected. So if I were to look at my clients, considering the clients that we've had acting school, here's how I would categorize a bad client. How would you categorize a bad client? Both are red flags over there. I'll. Speaker 1 Start with the most general one. Ek client joke Ek perfect imperfect relationship. Expect karta OK Skype ESA and san J expect karte Ki Mehta imperfect ranga but samnewaleko perfect because I don't know why but just because we felt it. So they will never send you things on time. Unki was just a chart in Delilah but still expect on the same date. Do you take imperfect perfect relationship kit Tum duniya varki imperfection there but tum expect karuki Sam novel and son bilkul perfect record. Just because India make mentality. So the calm has to be like yeah, top notch bad. You know, client freelancer relationship. You can't just fully delegate things. You have to be involved to some extent. Take care brief Dana second point bad briefing expect Karna perfect result but imperfect brief Dana confusion too many top notch top notch correct consecrate service I. Speaker 3 Need a podcast studio? Speaker 1 Which is very subtle, but has a I'm not even getting clients talk like this. A lot of clients talk like this. Third, wanting to do the wanting the work yesterday, but wanting to pay a year later or agencies, agency, client, agency, agency, agency salaries. Because you know, that's, that's not how at least the two of us operate payment I have I have no liquid cash because clients like we of course now have stricter measures, but a client who just expects. And. Speaker 2 By the way, milestone. Speaker 1 Payment dusra contracts, but India sadly paper value I don't know if you saw I put a LinkedIn post it it create a lot of noise. I actually don't think you should put up a LinkedIn post for all of these things because tumna market make negative energy or vapektu OK to make SF freelance reagency, but we had to do it a huge payment and you know, and then they disrespected they stopped replying, they stopped. You know all of that. Another sign of a bad client is absolute micromanagement When Naksh said Ganesh go. Speaker 3 Out you. Speaker 1 Did go out. That's the sign of you trusting the team. Meh. Call. Speaker 2 Payaka. Speaker 1 Once in a while you do when there are there is a mess up. It makes sense you want to do it like every day is a lack of trust, right. So I mean, I can lay down or an internally framework, which by the way, I have actually copied from this guy called Advait, who's been a very dear mentor to me. CRMBV. So CRMBV framework bad client. But to make client client, right? But then I shouldn't crib freelancer doing a favour. That is not the reason for you to do bad work. So instead of looking for what is a bad client, my recommendation is framework reason, clear reason so you will never falter your work. So CRMBV 3C, framework whatever you find easy. See what simple creativity Kyao's client Kisat. Speaker 3 Kaam Karke. Speaker 1 Kyatum Bahati Next level Creative. This is Tamara Portfolio next level. My relationship Ganesh, Saturday night. My relationship with you is about 3 1/2 four years old. Now, broadly, do you think I'll say no? No. OK. Do you think I should say no? No, No. I think you should say no. I'll tell you. Speaker 3 Why you shouldn't say no? Speaker 2 There are. You should always have. Speaker 1 These four or five people who believed in you when you were small, you should definitely say no to a 20th client. My recent client, in fact, just now, we said no to a client, very big client. I'll tell you off the camera and I felt really, really bad, but I will not say no to the client who supported Auld when Auld was nothing. That's where took your example. I, I should say no to somebody I've met like 2 months ago, but a very nice individual. But I will not say no to you because that relationship is very important to me. Again, with Lamba framework, you don't necessarily need to say yes because of this money. A lot of times in life, Ganesh, you will need money, which means you will have to do a not so great project with potentially a not so great client with because of money. But that does not give you the right to crib crib about the client because you made it clear that in within yourself to the CRM are the important. Then there's BNV is visibility. B was ha. B is brand building. Brand building Kya Meri association. Speaker 2 With that person. Speaker 1 Will elevate my brand Bhadwar's signaling works in life many Disney plus hotstar Ek project karada we barely made money buy but Disney plus hotstar in six months of our You know ansh our friend he called me to his Holi party introduced me by saying Ayush works with great clients at Disney plus hotstar signaling. Speaker 2 Brand building so. Speaker 1 Camera brand and last his visibility, visibility. So yeah, framework is framework 3 out of five things match must cliente forget a bad client, but three on five match visibility Miller, a brand uplift Miller great two on five is in decent client one on five only when you need money zero on five. Speaker 3 Na. Speaker 1 Client creativity and visibility. Miller relationship. Got it. I find this. Speaker 2 A slightly better way to. Speaker 1 Look at a client instead of saying bad client or humans are imperfect. Yeah, but this is very interesting. Man. I think we're done. Speaker 2 Thank you so much bro. I think we spent what, two 2 1/2 hours? More by more. Speaker 1 But thank you so much for coming all the way. Speaker 2 Thank you so much for coming all the way, I hope. Speaker 1 Audience and. Speaker 2 Podcast. I was just telling everybody that, you know, such an incredible product and he's worked so hard for it because but then I keep pushing you to just take a product to the market because I know that it is world class. So now I'm going to make sure that I do whatever my job is to make sure that you get the visibility that you deserve so that you can build a better brand for yourself. But thank you so much bro. It really, really means a lot, as usual. Speaker 1 But. Speaker 2 Thank you so much. I featured on your podcast twice. Now you are featuring on my podcast, which is incredible. By the way, Hamari Dosti podcast about four years back now was the most viewed podcast. Now it's. Speaker 1 And Tabi Ayushka was. Speaker 2 The Chinese cup noodles. It's called Cup. Speaker 1 Noodles to career Cup noodles to. Speaker 2 Hobby project cup noodles to career podcast but. Speaker 1 That is how our relationship. Speaker 2 Started and this is this has been very, very special to me. So thank you so much bro. Thank you so much. Love you. Amazing. Love you too.