How to Land Celebrities on Your Show with Omar Elattar

Hey, this is Sharan and in today's episode, I dig into one of the most inspiring stories of Omar Alatar. He went from being a door to door solar panel salesman to interviewing $10 billion worth of guests on his podcast, The Passionate Few. This includes John Paul DeGiorgio, Tom Billio, Grand Cardone, the creator of Hot Cheetos, the founder of Agboots and so many more. We actually deconstruct where this idea came from for Omar, how he wrote the business plan, and most importantly, how to land celebrity guests on your show, how to connect with people that are way out of reach. We actually talk about how do you get in front of them, how do you contact them, and even tactically, how do you get them to say yes and want to be on your show? This is an awesome, inspiring and extremely tactical episode with the host of The Passionate Few and my friend Omar Alatar. You're gonna love this one. (upbeat music) One thing is for certain, just because it's tried and true doesn't mean it's working right now. So the big question is this, where can you learn what is working right now, the strategies, the tactics, the psychology, and the exact how to, how to go your business, how to blow up your personal brand and supercharge your personal growth. That is the question and this podcast will give you the answer. My name is Sharon Trivazza and welcome to Business School. (upbeat music) So Omar, we have $10 billion worth of guests on your podcast. - Yes sir. - And but it didn't start like this. (laughing) This is, it didn't start this way, did it? - No, not exactly, man. You know, it was interesting. Four years ago, I was in a place where I wasn't really happy with my life. I was trying to find answers, I was trying to figure out how to make things work and the ML's working at Tesla, I'm $30,000 in debt and I'm looking for a vehicle to sort of live the dream or do something meaningful. I wasn't really thinking about business or reaching millions of people or anything like that, I was just thinking about doing something fulfilling. And I mean, the closest I could get to that was making a high commission, knocking doors selling solar and obviously selling Teslas would end up quitting that higher to life coach one day and after a girl broke up with me and being in a rock bottom situation, feeling like the walls were all cave in in on me, he asked me, Omar, if life was perfect, what would happen next? And I wrote down what would end up becoming the passionate few. And so I wanted to surround myself with inspiring people. I want to inspire millions of people. I want to have a team around me. I want to have a business that's meaningful. I want to make millions of dollars. I want to have clarity of what to do for the next 10 years. I want to be addicted to a vision that's fulfilling. And little by little, I just started piecing together ingredients and then little by little that what would end up becoming the show came together one interview at a time. And those first interviews just to give your audience context and you context is like, my ex-girlfriend broke up with me, she left three things. One was hot cheetos, one was grand cardone, and the other was she loved working out with the gym and eating quest bars. So I made it my mission to go from zero and not having any clue or any connections or any followers or anything to track down and book in-person interviews with Grant Cardone, the creator of hot cheetos, and a billion dollar creator of quest nutrition. And the first year, I got all three. And all three with no experience ended up being all the most watching downloaded interviews in the world on YouTube and all podcast platforms worldwide. So I had a lot of fire that drove me far beyond SEO or analytics or building a brand in the beginning. It was just your, I wanted to prove her wrong. Like, oh, you don't want my time? I'll show you who wants my time. So it's kind of a combination of where I'm at and just that's how the boss started rolling. - So I wanna go back to that when you made the decision. You made the decision saying, hey, I'm gonna, I'm gonna try my hand at the show. Was it a, that's what I wanna know. Was it a try? I'm gonna go try to see if someone says yes. And if they don't, I'll go get other guests or was it a, I know what I'm gonna do. This is the show that I want. This is how, this is the platform is gonna be, this is what it's gonna be called. How did, was there a try? And let's see if I'm gonna make it or was there, I'm going to make it and this is what's gonna happen. - It was divinely inspired, I really believe. And I think the best way to language it was, I was for sure that I was gonna do it, but I had to try to find the way to do it. But I knew I was gonna do it. It's weird. And it's funny because even now, you know, sometimes in business I'll call like, you know, fortunately, maybe it's a double as short, but I have a lot of people I can call them for advice. And sometimes I find in my journey that it's actually, sometimes it's important to like take your own advice, you know? - Yeah. - Because although a lot of people mean well, they're not in your head, they're not in your feeling. And so, you know, I know this guy who's worth a hundred million, this guy's worth a billion, everyone's telling me different stuff. And although they mean well, like sometimes, it's just, you could be lost in your own sauce, you know? And it's, and people can give you strategy, but they can't give you the intuition of yourself. And so at the time as I reflect, it's interesting because when I started the show, I just had absolute clarity of mind that I was gonna do it. And I remember even like people say, oh, well, if it doesn't work. And I was like, well, I'm gonna do it until it does. Like if there was no, wasn't like I'm gonna try it. It wasn't like a business venture. Like, I'll try for a couple of months to see how it goes. It was like, no, no, no, I'm gonna, I'm gonna like stick with it until it works. I was, it was just so weird. But I think it was because I had tried so many things and had so many failures and so many things that didn't go right that I swore to the ends of the universe that I was gonna make this work. And I firmly believe that even if we didn't end up getting millions of views and downloads and all that, I still would have done it. I love to do it. And I never, like I had never asked someone like, hey, do you think you think I should do a show of interview? I never asked anybody. I just did it and I didn't know how to do it. So as I reflect, it's almost like I don't even recognize who that dude was because he was just so certain. And it was just let me try one, let me get another, let me get another. And then once people, you know, I did it for me selfishly. You know, we were talking prior about like doing show that you would enjoy and the audience will naturally, you know, it'll naturally rub off on the audience. But I just did a show that I would enjoy asking questions that I would enjoy. And what do you know of it? A couple of million people like it just as much as I do. So once I got that feedback, that became that confirmation that like, ah, yes, like, okay, people like it. And that company even more addicted. And then the name's just got bigger and bigger. The opportunity's just got bigger and bigger. And so I just became this addiction to do what I love to do and help people simultaneously and it fit the business. So it just hit on so many values and once I'm obtaining a shot. And then I had the team with me, like literally everything I wrote down on this little manifestation guide, this little prophecy paper ended up popping out into reality, man. And it's crazy. It's, it's, I think it was just in short, it was just a decision, man. It was just like, I'm tired of losing and I'm gonna fucking win this thing. I'm not gonna lose on this one. I don't care if I get one listen or one viewer, whatever. I still trip out, Sharon. I still very much associate with what it's like to see, you know, when someone looks at other YouTubers and stuff or podcasters and they go, damn, how do they get that many people? I still very much feel like, well, one person listen. Now I have people that are like, dude, I've listened to everything. I've been a couple of times, you know, my girlfriend and I, you know, so like, I'm going to be like, I, you know, so like, I've had so many people enjoy it. So it's sort of fed my belief, like, oh, I guess people like it. You know, so it just keeps you, keeps you going on it. But yeah, the beginning was just blind faith and delusional optimism. And like you told me one time, it was the passion behind the passionate few more than it was the passionate few. - Yeah, do that so good. So, so let's, let's, you talked about these prophecy papers. I want to try to mechanically help people right now. Folks that have an idea, they're thinking, okay, have this idea. Some folks don't, well, you don't, do you write this 30-page business plan? Do you just go try something right away? Do you do your first episode? Do you create a logo? What, like, you know, there's so many pieces to this puzzle to actually have this come to life. And you, you know, I always tell my, the CEOs that I mentor this, I said, nothing great ever happened without it being written down. And it's like starts with the Constitution, right? Like, nothing great ever happened without it being written down. And however you write it is different, but I think there is a manifestation that happens when you write stuff down. Just maybe at a very high level, what was the level of either manifesting or planning mechanically speaking before you launch the show? - Oh, very, very, very crystal clear. And my coach, shout out to Dave Thorpe, he's out in Laguna Beach. Dave's home, I'll never forget him, man, because I met him in Starbucks, and I have tears running down my face. I'm in my mid-20s, so I'm already starting to feel like damn, everyone else is, you know, at the time to me, you know, making 70 grand a year, 100 grand a year was out of the universe. So when I had friends out of college, I went to college, I graduated college, but I always wanted to do something more fulfilling and they just didn't seem to be any positions that, you know, spoke to me and I looked, man, I looked. And, you know, it's interesting because I was in my mid-20s, I'm seeing everybody else create opportunities, you know, and I went to an engineering school at Cal Poly and didn't study engineering in my dad's and engineer. So that's a family down by studying business. And, you know, so I'm just feeling the walls caving in and like I went to the Starbucks, I met Dave, I only had a couple hundred bucks to my name and that was my first time emptying a bank account to hire a coach because I realized, I remember even thinking like, okay, well, clear, I'm gonna go broke anyways. You know, so I'm like, either gonna go broke, I'm like Costco hot dogs and gas and like pizza or over leverage myself with the coach. So I'm like, all right, let's scoot. I'm going to do anyways, might as well get some wisdom out of it. So I emptied my bank account, paid him and he had me on paper right down what would happen if life was perfect. And I thought, wow, like that's really profound for me because how often should I do people in life give you permission to ask yourself, hey, what would happen if life was perfect? Yeah, I think all of us subconsciously assume that we can aim for ideals but subconsciously we're like, yeah, I'm never really hit it, it's just kind of an ideal. But then there's people like you who are like, I'm gonna tell it, I'm gonna 10x to less to three billion and then you do it, right? But when you're younger and you don't have reference of your own wins, you kind of have to pump up that belief by experience by getting experiences that represent and feed that. At the time I had a few wins but I nothing really too compelling that built my confidence. And so he told me right down a flexible, it's probably what would happen next. And in whatever level of detail you understand and then we'll get clearer and clearer. So that was the first thing. I think most people, they don't have the whole thing perfectly in their mind so they don't write it down. Yeah, what he told me to do was write it down and sort of you mold it and you'll like etch a sketch to read out on paper, you work it on paper, you'll get clear, you sort of chisel it on paper so to speak. You're like, I'm a massage, it's a clarity, it's not just gonna come out and you're done. And literally, I literally think little stuff like that, little distinctions like that would end up making people take the steps of momentum to make things happen versus, all right tomorrow. Like it's those things that separate people more than the hard work and dedication that I know. That's what comes into play once in your momentum but most people never get in a momentum at all. Yeah. So what he had me do was write down very specific, you know, so I remember very, very distinctly, he said, and right in the present tense. So I see myself producing 10 episodes of inspiring content featuring amazing people to be released on YouTube. Once a week at 12 p.m. on Monday, documenting incredible stories with men and women that I would love to document, paying less than, you know, paying up to three to 400 or whatever per edit. - Dude, that's so specific. That's awesome. - Yeah, so he had me write down that and then we were like, okay, and then it was like, who do you want to interview? And I started writing down my Tony Robbins, Jordan Belford, Brad Cardone, Hot Cheetos. And it's funny, dude, 'cause I still have a list. I wish I had, I still have the notebook but I wish I had it on me right now. Send me a photo perhaps after, but I do have it somewhere here in my, in my office, but, and I just wrote down all these names. It was just funny 'cause later, and those pages by the way, you're still have dry water spots from the tears when I was writing it. So it's very nostalgic for me to see that. But yeah, man, so I wrote on very specifically. He said, who would you work with? What times have to, and he even said, like I'll never forget, he goes, what day does episode one drop? And I remember that being the biggest catalyst to me actually starting, and I tell all the students, we have like a YouTube and podcast course. It's like, as so many people are like, well, what do I do, what do I do? I tell them like, pick a date to launch and that would pressure everything else. - Yeah. - You know, pick a date, like, okay, June 1st, at 12 p.m., we go live on YouTube with a thumbnail, a video, and a full length interview, and the audio podcast stripped to be downloaded at that same exact time. Okay, boom, now your brain has a target. Okay, so now we have a logo, by default, the logo has to have a deadline, because we have to have it ready for that. I have to book interviews, I have to create the video, I have to record the audio, now you have to. If you just leave it in space, you'll never June 1st, turn it to July 1st, and I'll just put it next year, and then nothing ever happens. So it's almost like I find that writing stuff down, it pressures you to actually do it. The other thing is a logo. I find anytime I have a business idea, my graphic designer will tell you this, we have so many, we have dozens of logos for companies that are ventures or site projects that never happen, because as soon as I get an inspired vision for like a name, instantly I buy the domain, and I'll call him to make a logo, and believe it or not, maybe I'm weirdo, but like when I see a logo, like, I'm like, oh yeah, I'm like excited. - I love it too. - Yeah, so now it's real. Now it's not just the thought of my head, and now it sort of pressures me. So I find that I think to answer your question in short, I think it's important to know your nature. Some people are very organized, some people are very driven by pressure, some people are self-motivated, right? They're good at internally manipulating their own pressure, but for me, I'm the type of guy who I know my nature. I'm good at, if I can get the things around the thing to pressure me to do the thing, like if I set dates for an interview, I'm locked into it. If I tell my team, hey, we're launching on this date, that pressures me to get it done by that day. So I think knowing your nature and creating circumstances and specificity around it, the pressure you get things done. So in three practical steps, pick a deadline to launch of a day and time specifically, number two, make a logo, and number three, tell people about it, tell your audience about it, because if you do that, if you hype it up, if you tell your email is your followers this date, now it creates pressure, now you have to deliver, and it's usually not that hard to launch. - Yeah, cool. - It's enough pressure and flexibility to make sure you follow through with some accountability. I think that's very important. Believe it or not, I probably procrastinated on doing the show for a year before that. - It's so great. There's the baseline of all that you said, which I was hoping that you would head on, which you did is, and people always tell me fortune favors the brave. And I'm like, no, fortune favors the specific. - Yes. - The specificity is everything. So it's the, okay, how many buy when? Buy, you know, why don't you go, and that as soon as you put those in, the brain becomes like this heat-seeker muscle, right? Like essentially it knows exactly what it needs to do. And for, I think the hardest part is actually coming up with the specificity. Once you come up, it actually instantly sets you free. And it's all the pent up fear of actually creating the specificity is the hard part. Here's where I wanna go with this, and I think that you have masterfully done something, which people want to, or incrementally get to, you know, in your interview Jason Capital, one of our very, very good friends. And he told me about this concept of, he says, everybody wants to go from 5K a month to 8K a month, 8K a month to 10K a month, or, you know, losing one pound a week, to losing three pounds a week, to losing five. There's all this incremental stuff that we've been taught about, saying the compound effect and all of that. And what he told me was, hey, it's not about, you know, how to increase, it's about how to replace. He's like, how can I take one K a month and make it 10K a month? How can I make 10K a month and make it 100K a month? So what, that's specificity, instantly says, oh, I'm not going from 10 to 20, I'm going to 10 to 100, I have to completely reorient my world. And what I wanna tell, like what you did was, you essentially said, hey, this is my goal list of people that I want to get on so they can inspire the rest. So my question is, how do you decide who you want on the show? - Yeah, it's funny. People ask me that all the time. They're like, there's, where do you find these people? You know, like, to me, you know, I don't really have a formula and unfortunately sometimes we even have to tell people no, because there's people who have large following because they make a ton of money that are just not congruent or on brand for me. It's nothing personal, it's just, you know, I know the message I wanna tell. But for me, it's an intuitive thing, you know? It's, I just find people and from the very beginning, it always has been, you know, my first guest was a guy I met at a gas station and it was like 30 and had a Ferrari and I went up to him, his image Cliff Braun is before we introduced video to the mix. Just to give, just to, I'm just trying to illustrate how intuitive it is is, you know, my first guest ever was a guy by the name of Cliff Braun, great guy. And he was like, he looked like he was in his 30s. Just looked young and happy and had a red Ferrari. And to me, I love red Ferrari. And I've always been the type of kid who like, when I would go to car shows, I was always that annoying kid. Like, you know, excuse me, Mr. you know, what do you, you know, scratch in my head, like, I'd have my parents draw me off at car shows. I would walk around by myself at 10, 11 and 12 and look at Ferrari's Lamborghini's. - Right. you know, excuse me sir, you know, what do you do for a living? And I'd ask his wife like, hey, you know, what does your husband do that makes him successful? I was always that little kid who was like trying to figure out how do I get there? How do I like, how do I make it to leap to that? You know, and because it's not like, mom and dad don't have that, nobody close to us has that. But like, you know, Timmy up the street has that. But like, what did he, like, what are your things getting bones? How dumb? What's the difference? I don't get it. So as a kid, I had that muscle where I didn't care who somebody, status didn't, if anything, it compelled me to want to communicate better. I didn't intimidate you or anything. I didn't intimidate me. Correct. I think a lot of people are like, oh my God, how do you go up to these people? Because they see them through like the facade of like, oh, you know, but no, on the contrary, I feel like my communications skills were sharpened because I realized I started hanging out in those circles. And just, you know, you look by default, you know, proximity's power, you level up. So that motivated me to build my communication skills to always be in good rapport with people doing awesome stuff. So long story short, you know, by the time I was older, I had already had that muscle plus keep mine. I was knocking on doors selling solar. When you knock on someone's doors, in the middle, in the middle of summer, in the hot heat with your armpits sweating on a hundred percent commission. Yeah. To people who don't like you, don't want you there. And you're selling $30,000 solar panels on their doorstep in the middle of the day when they don't want you there. You build a little resilience. You build a little muscle to deal with rejection. So subconsciously, it's interesting because, you know, in retrospect, I think that, and then working, that that was the first like real muscle of sales. And I was really good. I was a top right. I have always been the top at sales just because I don't know. I think it's just good communication skills. And I read a lot and so made me very versatile and quick, able to relate to people. And then the second part of my journey was working at Tesla. The types of people that buy Teslas are, you know, usually affluent, usually thoughtful people, mindful people. You know, you're, so between the back-to-back experience of not going on the hot heat and selling, which built my conference, talk to anybody, plus people at Tesla come to us. So affluent people actually liking you. And I went from chasing people, like $30,000 solar things to people chasing us to buy $100,000 or $200,000 vehicles. So that duality back-to-back right before I started the show, I think just built this perfect muscle of like resilience, but also ability to talk to people. And so that subconsciously, I started meeting people like I met Bill Clinton's Air Force One pilot came in about a Tesla for me. I started meeting big-time, you know, business people and big-time investors. And I just started meeting all these people. And that kept like poking me and poking me and poking me. And it just fed that thing even more. And I was like, man, I would love to tell these stories. Like I'm meeting, you know, I'm in a car, I'm in a Tesla, giving them a test drive. And he's telling me about what Bill Clinton was like on Air Force One. I'm like, oh my God. This is a five-cat like. This is, I want the world. I would have so many interesting conversations. So that kind of built the pressure up of me wanting to like tell stories and tell stories. So when I quit Tesla, I was absolutely certain what I wanted to do. No reason to do so. But those things combined, I had already, you know, the confidence of wanting to do something big, the muscle of talking to big people and now coming off Tesla, I already got really comfortable talking to fluent people. So my first guest was that guy at a gas station in a Ferrari. My next guest was Tom Billio. You know? And then the next one was like the creator of Hot Cheetos and then the next one was Grant. And then I did more and more people. So I from the beginning just went big. And I got this from, I'll never forget this. In 2014, I went to the largest Ferrari collector in North America. It happens to actually live by me, which is funny because I love Ferrari. I'm a huge Ferrari obsessive person. Not for the ego or what people think. I don't even care about that. Just I appreciate the level of detail. There's the only manufacturer to date that uses real leather. A lot of cool things I appreciate about the art of Ferrari. But the largest Ferrari collector in North America actually lives by me. And so a couple of years ago, I had run into him before I knew about this. And I remember like I was talking to him about a story. You know, I've always been doing podcasts. It just didn't record them. Yeah, exactly. Yeah. Just get to hear them now, you know, Sean. So I asked him one time. So he has a jewelry, like a luxury jewelry. He's got this huge jewelry empire. And so he told me that when he started, he was totally broke. And he told me, always go for the big ones first. Because if you get the big thing, then it's easy to do everything else. So for example, he started a watch store. And to get the license to sell Rolex is like the hardest thing in jewelry, right? I think in the US, like only 20 people have it. So he was this random broke kid. So he told me that he went into debt on credit cards and totally broke. And he was trying to start the jewelry store, but he knew he was like, man, if I could get the license for Rolex, I'll get the license for Omega and Citizen and all these other no off brands. And everybody, he goes, there's two ways of thinking. And this will serve your audience that speaks to your point directly. He said the first way of thinking, which most people do, and never quite get their climb, is I'm going to do this one, then a bigger one. Yeah, the incremental bigger one. And then he said, the other way is called the leap frog theory. Meaning you go for the big one first, you get that and by default, all the other dominoes fall. Yeah. Some people would say, it's with, say your man and women, you could be with the six and then seven, eight or nine into ten. Your definition of whatever that means. Or you can go straight for the ten and then the six, seven, eight, nine will be like, dang, the ten is with you. We like you too. Right? In this context, though what he told me was, he flew, max out of credit cards, flew to, I don't remember if it was Switzerland, I believe it was Switzerland, went to a show, went outside, CEO of Rolex's office, waited outside, only had enough money for four days in a hotel, got four days, assumed he would be rejected a couple times. Went to the trade show, tried to talk to him, got the card form, went to the office, waited outside. When he went in, the receptionist said, I'm sorry, you have to have an appointment. Otherwise, we can't yearn to you having a meeting with him, but thank you. He said, okay, no problem, all the way at any time he has no problem. I don't want to be a competition at all. It's really urgent that I speak with him about a project and working on in California. So, he said, okay. So first day, day ends, he's there six hours, nothing leaves. Second day, there's six hours, nothing leaves. Third day, six hours, nothing leaves. Fourth day, six hours, nothing leaves. Thrive's back. Didn't get, didn't get the meeting. Flies back. Two months later, flies back again, does the same thing. Except now he knows the office, there's no need for the convention. Goes back, three days, same thing, nothing. Boom, flies back. Third time. Third time. This is Max on our credit cards. Third time, flies back. Does it? On the third day, two hours before his flight, he tried one more time on the line. Last day, he said, I could either go to the airport or try one more time. On the last day, he goes back and the guy said, I have five minutes. He said, perfect, I only need four. So he said, okay. He started a timer like stopwatch and gave him the ultimate pitch of the century in two minutes. So the guy, the head of Rolex said, okay, I appreciate you coming down. I appreciate your persistence. You know, we typically only work with these types of retailers and this that out of the other. And he had already spent all this time planning how to get over every objection. You know, I understand that this and then it was Californians and you territory. We could do it on trial basis. We could do it on consignment. Like, he would just work out every possible scenario. So guys that are okay, cool. Let me think about it. He flew back and he said within seven days, he got a letter in the mail. Senate, they had been approved for the license of Rolex. So good. And within 90 days, got every sent leveraging that the Rolex license, got every single, didn't get a single no from having the license to sell any other watch. And what would take normal jewelry watch, you know, business owners, you know, decade, you know, to win the Rolex license. That's a tremendous amount of some much variability ex volume. So this guy did it cold from scratch. But, but they appreciated his initiative to do that. And so he told me that in 2014. And I remember that and never left my mind. So guess what? When it came to do interviews, I'll bet exactly. You know, I drove two hours to Grant Cardone when he was in, you know, he was in Florida. I live in LA. So when I saw that grant was in LA on his Insta stories and they went to, I forget the restaurant. I don't know if it's Ruth's Christian Beverly Hills or something like that. So I went and I saw that they were a first at Equinox. So I went on the phone and chased them to Equinox. And then they left Equinox. So I was like, damn, I drove two hours back from Beverly Hills. I mean, you know anything OC to travel. I mean, anything, you know, anything is two hours. Yeah, everything doubles too. Like so if it's two hours from LA to LA is two hours. So, you know, so I drove like crazy, weird outs and in my mind, I remember thinking like damn, this is the Rolex. Because if I get in and get everything. And that's what happened, man. So I adopted that. So that speaks to your point though about the leapfrog theory. I think. Like if you were If you the assumption that there are an infinite amount of stuff sometimes is just sometimes it's sometimes it'll help you to do that. I wouldn't recommend you just swing big from the beginning but I do recommend everybody every once in a while try try try try a big one you never know and it makes life a hell of a lot easier when you get a big one you know if I would have been working my way up I still would have been working my way up now yeah it's like boom get the big one and especially and here's the thing I want people to know especially nowadays with social media everybody wants content everybody wants access you never know I mean sure on how many CEOs do you know that are worth way more than anybody on social media that if you hit them up for interview they'd be like oh okay sure yeah they don't even understand fully how many followers you have or how many subscribers you have or I had one of my check this out I had one of my one of my students who is actually an Uber driver who started a podcast like this guy's committee and he actually bumped into to Steven Kerr yeah he's like the coach of the coaches the Warriors Golden State Warriors and said hey I have a podcast all this and he was like sure and he gave me an interview just like that in person in the bird hide his house oh my god let's see so you never know for you that's just that but I mean in business the same thing is like go for the big client I mean try every once in a while and when you do that you never know what can happen instead of this assumption that you have to work your way up yeah that could be it to a degree but everyone's not all swimming for the fences I think anybody who does something great does that they do something a little bit different than everybody else so it's so funny I got to tell you the story and I think make it relatable I was in I was in business school getting my MBA and I really wanted to work on Wall Street and finance and I zero finance experience I couldn't tell you the different dream is stocking a bond I knew nothing nothing whatsoever and here were these other guys saying hey the Wall Street internships the Wall Street jobs out of business school are the hardest to get now that's the the blue chip job to get and so and I said well what would be okay I want to work at a they call them the balls bracket backs I want to work with one of the big six and so one of the alums told me hey the way to get a job is first to get an interview I was like okay good awesome how do I get the interviews he's like it's very simple if you get a Goldman Sachs interview you can tell everyone else that hey Omar I'm actually coming up to New York tomorrow to meet with Goldman I'll stay for a few more days if I can meet with you and I said really you can do that he's like you can do that if you get the Goldman Sachs interview so I said okay well I have two years of business school I'm going to drop almost all my classes my first year take the bare minimum because if I don't make it my first year I'm screwed my second year anyway so I had the the you know the lightest possible load and all I did my entire job was to get a Goldman Sachs interview just an interview I didn't even care what so I Omar I jammed the phones I jammed the alumni network I jammed everything and all I wanted was a Goldman Sachs interview I didn't even want anything else and then I was like and then as soon as I got on I parlayed that into Morgan Stanley Credit Suisse Lehman Brothers like I had an interview with everybody else because I got the Goldman interview and once you get the Goldman interview just like you said once you get you know the Rolex you can get everything else and no one ever taught me that and now I know that once I get that you can't throw it in their face but you can say him up there meeting with Goldman I'd love to meet with you as well and you know talk to you about whether it's a good fit and they're like oh he's already meeting with Goldman Goldman's already pre-vetted them yes and so it was insane that that had happened and it's so funny I believe that just like you said that Rolex story meant so much to you the Goldman story meant so much to me I believe that every entrepreneur has something like that that you know kind of that connected with them about the star and then how you know everything downstream naturally starts to happen so if you don't if you're listening right now and if one of those stories isn't mean something you you've got to have something that means something to because you're going to be in a situation where like ah that's Omar's Rolex story or that's Sharon's Goldman story and that'll really inspire you right dude I love that I want to ask you real quick I know usually usually ask questions so it's just my nature taking over but what how did how did you get the interview what ended up being the the mechanics of how that first interview for for Goldman was set up so I very simple I went to LinkedIn I typed in Goldman's act and I looked at everybody that either had first or second degree connections I made a list and I tried to take and everybody in my first thing everybody I just invited everybody for coffee I just to catch up hey I'm out once I'm career advised blah blah blah and then like him really looking at Goldman oh do you know anybody at Goldman of course they knew someone at Goldman I was like hey I'm not looking for anything I just want to see if it's the right fit can I reach out to them on your behalf or can I write an email that you can forward to them I don't want the job I just want to talk to somebody who can give me some insight yeah and I just wrote a very soft email a bunch of people forwarded it in people at Goldman told me that they have never gotten more emails about me than anyone else because everybody forwarded my emails into gold yeah yeah because you wanted the social proof to touch it so that I had exactly right yeah yeah it's true and when you do that people blindly trust you know people totally yeah it's just easier yeah and one thing that you just said to me was so fun when you said I've been doing podcasts all my life I just started recording them it's true it's true even even the it's so funny because even in my household my my parents were my parents are great people but not so much into personal development and like you know things like that and it's funny because as a kid I would always get in trouble because as soon as I meet someone I'm like where'd you go up what's your childhood like how did you find my job what did you know since I was a kid I've been like that and so it's funny now because you know I feel good I feel like the 12 year old me would be happy that I turned what a lot of people thought was a nuisance into a pretty pretty awesome career and we're you know we're going good work in people's life so part of me feels really good about that that I took my nature and was able to find a healthier vehicle for it find an audience for it really yeah I think a lot of people I think a lot of people are brilliant and they have you know I often think you know what would happen if I didn't start to show who knows right I don't to be honest I don't know if I would have been in a happy place I mean ideally I would love to say I would be but I don't know I'm sure what I've done something else but I can't imagine it being a fractionist fulfilling as what I do now I mean I mean dude I mean I get to no matter what's going on in my life or my business with people I'm living in an intellectual kids candy store man yeah I get to hey why don't we connect with for example I'm a skateboarder so we're putting together an interview with Tony Hawk because he's promoting a his new video game and I'm like damn like I'm about to sit down with Tony all the things that me would have been a dream years ago I was like if you had its home the years ago Tony Hawk would be on my show I would have this is why I love technology and think about what YouTube and podcasts is created for people a free platform that gives you an excuse to connect with amazing people and build audience and business and it's unbelievable I love technology I think what it's what it's created in the world is in a lot of ways beautiful and obviously in other ways dangerous but you know it's it's it's an amazing thing overall man like think about that like Tony Hawk like what the hell yeah that doesn't make any sense you know but but it's crazy man when you when you when you take action on things even when you don't necessarily know what you're doing like you mentioned with Goldman you just find these little opportunities boom you get one the momentum will build and build and build and by the way that one thing and this is what I always tell people I think a lot of people are afraid to take actions that they don't perceive to have an ROI and and I think that like the way I think of it is kind of like a flurry of actions will have an ROI you know like like for example if I hit up safe and oh well now it's different but in the beginning when I would try to get interviewed say I hit up 30 people for an interview I know in my head I'm going to get 28 rejections right know that and I it's not a big deal I'm not but most people won't send to one message if that one is if you right oh but the ROI happen only can happen in batches and if you look at it action per return you're not always going to get that you have to think of it like bulk action you know what's the return on the bulk action so so I think that those things combined allowed momentum to build and I think most people don't do that they most people are afraid to get rejections though they they won't send out 10 messages knowing they're only going to get one they rather I'll just get to it later or let me buy a different camera or you know they just get distracted with the they major in the minor things and never really get anywhere and I've been there before so I get it so there's one thing you said to me as a very tactical idea when you were advising one of your podcast students and you said hey he asked you how do I get big personalities on my show when I'm not even launched my show I mean talk about your post production thing I'd love for you to talk about that oh yeah absolutely yeah where did you hear that I don't remember was it um you told me it was it was when you were advising it was either on a show or you're advising a client about it yeah yeah in my um so in my group coaching uh in my group coaching program what I love about it is like people will throw me questions like what about this what about this what about this we do like a Q&A round on Thursdays and uh and so yeah so so that's what you're going to night people people like a few of whom we're bringing up a great point and this is why I made a whole module on this on the course a whole section of the module on the course is um a lot of it is how you frame things um and I think a big part of you know if life was perfect I would love to create a communication course um which I find is every variation of a course is a communication course is a reason to communicate to get to results um but my obsession is human communication not not because I I believe it's manipulative, although it can be, but because I believe there's a tremendous amount of power in precise communication, I'll give you an example, and it speaks to the question. Is, for example, they were saying, well, what happens if we want to interview a big name and when we pitch them for an interview, they say, well, how big is your audience? Or how many, how many downloads do you get a month? Or who else have you had? Like those types of questions sort of expose your naked, unborn YouTube and podcast show, whatever, right? Or business venture, whatever it is. And I thought about it and I said, I would just tell the truth, but I'd be really strategic about how I tell the truth, right? So instead of, so a lot of it is how you present, because how you present affects the next question. So for example, instead of saying, I'm a big fan of what you do, I'm looking to start a podcast, can I have you on? Which if you do that, what's the first thing Toronto would think? He goes, who is this? Like, who are you? Where would this go? How long is the podcast? How many people listen? What's in it for me? There's a whole bunch of questions your mind goes through before you're like, especially at scale with all the messages you get. There's no way to be saying, yeah, to something like that, right? Right? So what I tell people is to communicate strategically and put yourself in their shoes, right? So answer all their questions. So there's nothing left but the date and time. Right? The interview. So and you want to say that again, that was so good. Yeah, so I tell them to answer every question in the context of the outreach, as concise as possible so that there's no questions left for them other than the date and time they want to do it. So good. So for example, for example, like a man in a coachman, when I emailed him, I spent two hours on that email crafting and perfecting it and movie that it's too much, because I said, what's thorough, what about this? How he think that I'd take a break and then I look at it and I imagine I'm him not really paying attention. Siameter is it clear? And so I learned a little distinction. So I learned, for example, in messages, to always end with a question. Because a lot of times people could read an email like kind of skimming out the help going on. And no matter, because people assume when they write the email that someone is reading it and that's thoughtful and present on my paper, writing it. It's not the case, especially nowadays. People have a lot of stuff going on. They skimming and if you hook them in the first paragraph, then they'll be more present or whatever. You got to earn the attention. You don't just have it by default. And that informs micro tweaks and pivots in the copy. So for example, what I tell people is say, hey, we're just launching a show with awesome 79-per-grangepreneurs on their incredible journeys to go from this to that, that it would not. But I'd love to have you in the lineup when we launch. I think your story would be great fit. Plus we can help promote your book 'cause your episode would air right on time with that. That's a very different message. - Yeah. - Then, hey, Shuron, oh my God, I'm a big fan of what you did. I love all your stuff on YouTube. I would love to interview on my podcast. Can we set this up? Right? That's what most people do. They give a flurry of things. When you give context and the formula I tell people is number one, compliment on a specific thing. Hey, I love your post here. I love this video where you talked about this, right? 'Cause when you're specific, it's very hard when someone says, hey Omar, I love your interview with Shuron, especially at Minute 37, when Shuron talked about his raccoon story and how he was that look. When someone says that boom, I have to respond. 'Cause they put in so much specific, yeah? - As a post like, hey Omar, I love your interviews. Can I interview you? Very different than, hey Omar, I love your interviews where this happened and I was wondering the same thing with I taught one of my one of our students has like this company and he's been getting investors. So he used that and he was saying like, hey, I read this article on the Wall Street Journal and I was fascinated that you said that every morning when you get up, and they go, and so the guy wrote, oh well, thanks. And now that started up a conversation that's a $2 million investment in their business, right? So a lot of times it's little particular things like showing that you went that extra distance and not that you're communicating generically. And if you can do that, that's much more, you will stimulate much more in their mind than just think about it by default, everybody has a question. So if you're asking, if you're saying, like, hey I have a podcast, I wanna interview you or hey I wanna do business with you and there's no context. Boom, now that my has a bunch of questions, confuse minds to nothing. But if you say, and then once you have a show, your communication would be, you know, hey, Sharon, quick question. I've interviewed a lot of your friends like, you know, Beduros and Craig and Jason and Dara Dara was wondering who the best person would be to talk to on your team to see if it'd be a good fit to schedule a one hour in person interview where we come to you for the show. So now I'm doing multiple things. I'm complimenting you. I'm giving you context and keeping it concise. And instead of the burden being on you, Sharon, I say, hey, who's the best person to talk to on their team? And I don't know about you, Sharon, but there's nothing I would have more than when someone talks to my sister instead of me. Totally, right? What you totally nailed there was, the people don't realize this, right? If a piece of communication is coming to me, it's coming to one of two people. Is either coming to me or it's coming to someone on my team? Right. If it's coming to me, it better be thoughtful. If it's coming to someone on my team, it better be thoughtful because now they're going to say, would you like to be in my podcast? Would you like to be in my podcast? You're like, you're all that secondary. And as there's something thoughtful there, like, Shrani got to read this email. Like they actually filtered and forwarded. Now when I get a filtered and forward email, I'm even more receptive to doing that. We've got to get the human solution around this. And so someone tells me, I've not thought through the copy. I've not thought, like you're crazy because either, you either have to inspire the person you're reaching or they're gig keeper, especially their gig keeper when they're reaching that. Yes. And the other thing I say is like move to the next step. A lot of people get stuck on thinking that it's a yes and no game. That's the wrong way to think about it. It's a progress game, not a yes and no game. Very big paradigm shifts. So for example, when you're trying to get interviews, I don't look at it with all these big people, like my goal is to ask them, yes, I would bet you, let's say out of 100 in-person interviews that I have asked, hey, can I interview you with that verbiage less than 10 times. Most of the time it was, I was wondering who's the best point person on your team to talk to, see if this would be a good fit. What's the best, the number for an assistant or somebody on your team who I can hop on the phone with and give context? So when you do that, dude, oh yeah, talk to Amanda. Here's her number. That's it. Yeah, perfect, cool. And then now when you get to the assistant, the assistant assumes, oh, well, Omar, we're not have told them about me. I'm like, so now it's subcontent, even if I didn't intend to do the podcast, but just by default, now my assistant will bring, hey, remember that kid who reached out about this thing? And I'll go, okay, fine. Or maybe I don't do it, maybe I do do it, but now at least it's gone to the next step. It's made it past the filter. If you do that, you're gonna get a lot further than if you just go black and white right there, hey, can I interview you, right? So yeah, so the strategic communication, if you don't have it, bring up the objections in advance, is hey, I was showing post-production. We love to interview you so that when it launches, your story can be part of the lineup plus we can promote your book. So now in their mind, they're not going, well, how many views or followers do you have? 'Cause duh, by default, you're in post-production. You haven't launched yet. How can they hold you accountable for that? That good. And that little extra effort of saying that, and it's true, you're not lying or being unethical, you're just being strategic. By default, it's gonna explain why there's no numbers. As opposed to like, well, I don't have any numbers. People follow your communicational lead. So you have to make sure you're leading them where you wanna go, not on subjects that, they're gonna, well, how many views do you have? Or is it gonna go as anybody wanna watch this? Is it worth my time? How am I, right? So you gotta answer the, you gotta, in the great words of Craig Clemens, you gotta enter the conversations. - In the mind. - In the mind, yeah. - And sort of walk them to where you wanna go, as best as possible. - Yeah, let's fire up and end with something pretty cool, which you don't know about. So, which is cool. I love to go back. I wrote, I've listened to almost, I think every one of your shows over the last couple of years. And I picked out a few people, I'm gonna name the person, and I'd love for you to tell me either a thought or a highlight from the show. How's that? - Oh, wow, that's awesome, that's very cool. - Cool. - All right, let's fire it up. Jump out to Georgia. - Oh, systems. John Paul to Georgia, when I was in his office, the first thing that comes to mind, very particular, not in a bad way, but very precise, very particular. And when I say systems, when we were setting up in his office, and I would say in the, let's say 20 minutes, we got in there, we had to set up fast, 'cause he was on a pressure thing. So in 20 minutes, he probably had 12 people come in with, oh, hey, what are we gonna do about the ad? Hey, what about the budget? Hey, what about the prototype? Hey, don't forget we have the shoot. Don't forget you're traveling this, he had a lot of people coming into his office. And so I was watching the way he was handling it. And without a shout-out of it out, everybody that came in, as soon as someone came in, all he would do is diagnose who has to handle it. So say an income and thing comes in, he goes, "Yes, talk to Paul, tell him he doesn't need to check in over me, I trust his decision on that." And then, okay, cool. So then she'll come and then someone will say, "Well, hey, what about this?" Then he goes, he goes, "Yes, tell us how that needs to get done by three o'clock, and I don't wanna hear about it, I trust her decision with it." So his uniform by default was half people in place, and trust their decisions, even if they're not ideal, because when you have that big of scale, you cannot micro-manage every decision. You have to put people in place that you can trust blindly, [BLANK_AUDIO] But I remember very distinctly seeing that because when I see my friends who are over wanting running of, you know, a half million dollar business, a million dollar business, and they're doing all the work themselves. And like I'm like, hmm, that's very different than how the billionaire guy is handling it. And some people would say, well, dies if billionaire, he could afford anybody. But I would say no, that it's because he invests in putting people there, that he became a billionaire because he built systems. So he's very much a systems guy. And that day, I mean, that's a microcosm of, I'm sure, the imitation of that. But I remember that day, you notice when, because in person interviews, you notice, especially in their office patterns of behavior, of action, of communication, of thought, of time, like the way they paste their actions or their thoughts, the way they deal with their team. But yeah, with John Paul, it was systems. 12 people came in and 12 people got pointed to a point person who was responsible for making decisions and all those things. Very fast and very direct. He was a diagnoser. He was an surgeon. That's so good. Mr. Impact Theory, Tom Bally. A surgical. He's a surgeon. A surgeon. Very, okay. I'm broke. I suck. I want to make $100 million. What are vehicles that could do that? That looks like a good vehicle. Honey, what do you think? Okay. I don't know the right answer, but I'm going to decide on this. Let's take that step. We're going to do nutrition. Okay. How do we scale it? What do they do? Well, what do we think we can do better? None of them are using social media. Okay. Cool. Let's make it. He's very next step, next step, next step, next step. He's not very not emotional, but I would say he's, he's, yeah, I would say he's unemotional in business in terms of resilience. He's an emotional guy, but he's very precise. He's very kind of like a surgeon. He'll be unemotional. He's just next step, next step, next step. And also loves what he does with the impact. The guy, the guy's a, the guy's living it, man. He's living my dream. Grand Cardone. Fast, urgent. Uh-huh. Uh-huh. Uh-huh. Uh-huh. Yeah. He's very urgent like that. Yeah. So he's like, it's funny. He even told me one time, he's the type of guy who, you know, most people say, say in the information space, right? And I, and I plan the information space as well. People will say, well, hey, you know, I want to create a course on X topic and they go, okay, well, let me plan it. Let me do this, right? It takes a long, a few months. I'm pretty soon a year goes by. You're still planning it. You know, maybe you'll, maybe it'll soft long. Grand is the type of guy who will come up with a, with a course for $9.97 for a thousand bucks at 11 a.m. And within 48 hours, he sold $100,000 worth of that course. Presold it before even knows what's going on. Like, Grant will think of an idea at 10 for a fun or an idea by 2 p.m. that funnel was built by 3 p.m. He's announcing it on social media, preselling it. And by, you know, by 8 a.m. the next day after he's made, you know, 50,000 already, you ask him, hey, what's in it? He goes, I'm not really sure. I'll figure it out. I'll figure it out there. So his speed of implementation is very, very fast. He doesn't get lost in the details, which I think obviously some people may think is a fault, but no denying the guy was able to get somewhere where debatable and opinions, but very fat, very uh-huh speed. Yeah. He's a good guy. Mr., Mr. Hot Cheetos. He will tell you the luckiest son of a bitch in the world. Right pan, right place, right idea, right guts. No, very humble, great guy. He's become a great friend. Probably he's one of the top five that I'm closest with. He calls me out of the blue actually and it's interesting because, you know, I meet a lot of amazing people and here's the pattern actually, Sean. I found a lot of wealthy folk are actually very lonely, not in the sense that they're depressed, but just in the sense that they're very like stick to their family and it's hard for them to trust people. So I think that when you build value, I think the reason I built a lot of great friendships is because I've never like, um, I'm perceived as a giver, not a taker. And so I think like, uh, he really took a liking to that that I, that I not only did the interview with them and was so persistent about getting the interview and he looked, he gets a kick out of the fact that the ex-girlfriend liked, uh, yeah. I was close to those and, you know, so on my side for the ex-girlfriend, it's like, ha, like, like you don't need to look like, yeah, you love Hot Cheetos. Well, owners on my side, you know? And, uh, you know, so, so he gets a kick out of that, you know, and, uh, and not only that, but actually this isn't fun fact. The interview I did with them, not only is it the most watched interview in the world with them, but actually, uh, 20th century Fox just signed a deal for a movie. They're doing a movie on his life story called, um, Flame and Hot and, uh, the, the screenwriters, um, the people writing the script and, and, and going over the whole screenplay are actually using the interview I did with them, uh, as a basis to form the, it's like, it's so good. The story. Uh, and so if it's, see, you would, I would have never, and, uh, and it's been on Good Morning America and stuff, where they use clips from my interview on Good Morning America, which, I know it's a lot of people that doesn't mean anything, but for me, a kid who four years ago was smoking and drinking and abusing substances in his car, fantasizing about meeting these people, let alone having a body of work that millions of people enjoyed, to think that that idea and the breakup would interview this to be his friend to like have all this happen and like, be on Good Morning America and that was true. And not only that, uh, Evelangoria is directing that movie on his life. Yeah. And, uh, he'll call him and be like, dude, Evelangoria came over like, can you, like, like, like, Evelangoria saw my interview with him, you know? Um, I mean, vanity things, maybe they don't mean anything in the grand scheme of things, but to me, that's like a very fulfilling thing. And he's so humble about it. So, um, in short, I would say humble, inspiring and, uh, proof, proof of, of possibility. He went from a janitor making $3 an hour as he tells me to, um, having dinner with every single US president since 1985. That's amazing. Yeah. Um, there's going to, there's a lot of people along with finish with this is a lot of people who are listening to this, who know both you and me because of our time together. You actually showed, I think your team sent me this recent clip and they said something like, just our show had seven million watched minutes. Yeah. And it's not even been a year since, which is crazy. And that's just YouTube. That's not podcast Spotify. That's just YouTube. Yeah. Which is amazing. So, uh, team want to me to ask you, um, about apart from the, apart from the cops. Yeah. Uh, what about our show? Do you remember? Oh my God. Dude, uh, so this day that I would say that was probably one of the top three four shows for sure. Um, man, the day was awesome. But I think the thing in particular, like when I think of you or when people ask, uh, and I have when people say, what's your favorite? I have a time or two, uh, mention this is like, uh, the one thing I love about you is that, you know, whereas most people when they ask for advice or give advice, they give advice from an intuitive place. Um, but you give it from an intuitive plus methodical place, you know, like, uh, you will say, well, you know, the firm reference I use is x, y, z, you know, and I think that you have a really good, um, um, you have a really good way of telling stories, first of all, but, but more than that, you have a great way of, um, helping somebody filter their own, uh, processes, their own questions and communicating in a way that people can like take the reference you're using. It's actually very practical and they can put that filter onto their own ideas to pop out their ideal thing. So I think you do that really well in how you communicate. In terms of the day, um, I think I remember raccoons, I remember police, I remember a lot of laughter. Uh, I remember there was like helicopters above. Uh, uh, I remember it was like an open house. Uh, I remember we were trying to set up the shop for a while. Uh, man, that was a fun day. I just remember, I just remember a lot of laughter, a lot of wisdom, a lot of stories. Uh, and a lot of good one-liners, you know, um, what's your thing about, um, good, good processes, good, good, good, good results. Um, there's no room for fear on paper. Uh, you know, so you're, you're a very, uh, methodical wise, timeless, systems, you know, type of guy. And I, and I just love that. And also, but what I love about, about you dude in particular is that you, you don't have any sort of pretentious ego. You're very like, you're very honest and real. And I think that's why people are magnetized by you. I think that's why people trust you. I think that's why the interview did so freaking well. Uh, because I looked online and like you, like you've done interviews, but I mean, not nothing even remotely close to the bone. Oh, no. That was a, that was a beast. And then, and honestly, that was like almost two hour interviews. So I mean, to hook people for two hours on YouTube, uh, that, that tells you something. But yeah, I mean, I think you're, and I think you're the best world class storyteller I've ever interviewed for sure. Oh, I appreciate that. I appreciate that. Thank you. Um, you are working on a lot of things right now. Um, what is the best place, uh, for folks to connect with you, find more about you. How can they go deeper with the man himself? Yes. So you guys can find me on the passionate view or just Google my name. Um, you can find out on YouTube to see anywhere interviews or content or even my interview with Sharan, if you haven't, uh, we have a new one coming out soon, depending on when you're watching this, you'll be able to check that out. You guys can also find me on Facebook at Omar Alatar, uh, or on Instagram at Omar underscore the rock star. So yeah, you guys can be in touch there and I'm happy to be of value. If you guys enjoyed this episode, do let me know. Hey, man, I can't thank you enough ever since the time we got to spend time together. This has been an awesome relationship. You're you're really good friend of mine. I get to talk to you. I get to connect with your network to help your clients, which is a, which is super powerful for me as well. And you are, you are with a world needs more Omar L. Tarzan and can't thank you enough for being on the show. Thank you so much, man. I have one quick question before you wrap. What happened to this as the interviewer? What's the one thing if somebody's watching or listening to this right now? What's the one takeaway item that you would encourage them to do today that you've seen as a pattern for people who are maybe trying to get to the next level but never quite get there? What's your one piece of wisdom that's at the top of your mind today that you think could help people get? Yeah, you're so good at this. I'd say from an action tactical perspective, if Omar has not shown you the power of specificity, just think about this. The fortune favors this specific. If you can actually say here's my vivid vision, I see this office. I see this color paint on the wall. I have this plant in the corner. I have this wood paneling. I'm sitting with three dual three triple monitors. I have, you know, I have a built in YouTube. So I have all of that because when it comes to life, you start to use it as a filter. And I think a lot of times we are, we don't want to commit to that vivid vision because we're afraid if we're going to reach it. In fact, I think that when we commit to the specific vivid vision, it starts to like become a reality. And I know you showed me a picture. You actually took a photo of like what you're written down early on. You showed it to me. And I was like, it's so real. That's so true. So I say fortune favors the specific and you said it best. You said all the ideas don't need to come out completely formed. Right. And so at least start the specificity and it'll start to, it'll start to really ramp up. I'm going to show you something really quick to your audience. It's a super quick, super short. So those of you can't see it on audio. We'll make sure you see it on the show notes. Yeah. And I'll explain it essentially what it was is a photo when I started the passion. If you had such a vision for it. And I didn't necessarily know how it would happen. I just knew that it would. And so I took a photo and my ex-girlfriends on the floor and my ex-girlfriends room. And I called it nostalgia photo. This is September 19th 2016. And it says, I don't know if you can read it. Oh, yes. It says Omar starting the passionate few started from the bottom. I heard from the bottom. And the title of the email is nostalgia pictures. So good. And the photo is me like this. Did you have to send me that? I got to put down the show notes. I wrote down, I wrote down this whole prophecy of the plan. And it says this or says the good old days to look back at and always remember where you came from. Mind you when I wrote this wrong, I'm $30,000 in debt. I'm drinking like crazy. I'm in Salvatog mode. But I just believed in the vision. And here's one last thing. And I've become obsessed with this point. People think it's like foofoo, but I totally believe it. We move towards the image we hold in our minds most often. Yeah. And so some people, you know, I've told my parents this, some people, the image they hold in them, believe it or not, people don't hold healthy images of their future in their mind. Yeah. And then they get surprised when life shows up and not what they want. I have, I'm, I rarely meet people who are successful or wealthy that didn't tell me that that was a big part of their commitment to get there. You know, I love Laguna Beach. My plan is to God willing, live if not ocean front in Laguna Beach, very close to ocean to the ocean in Laguna Beach. Or with a beautiful view of Laguna Beach, which we'll probably be there soon. But I would love to do it on with certain financial goals as well. Not just barely get there, but you know, anyways, and so for me, I hold that in my mind so intensely that even with the interviews, I imagine, hi, I'm Tony Roberts. I'm one of the passionate few. You know, hi, I'm, I see it. I hear it. I've heard it a zillion times before it ever became a reality. And so I tell my parents this, I say, you know, some people when they look at their future, say they're 40 and they look at, oh, well, when I'm 60, I'm going to be old and, you know, wrinkly and like, I'm going to, you know, I'm going to have, you know, a hard time. My bones are going to be brittle. I'm going to not have energy versus you have other six-year-olds that are running marathons that are healthy, that are healthy, that are alive, that are vibrant, that are having sex every day with their significant other, right? So there's people that are, that are at the same age as living a completely different life and the difference is the image we hold in our mind because of it. And so one thing I would encourage your audience to do is sort of turn on the light of your future. If you're, imagine your future right now in the big sense of it. And almost like for I would bet you, most people is a little dim. Turn on the lights a little bit. Make it a little bit brighter. Make it a little bit funnier. Make it a little bit more excited. Make it a little bit more compelling. Make it a little bit more what you want it to be. And it will blow you away at how little you actually have to know about the how to get there. Yeah. versus if you just have it, you will, you will naturally move there through imperfect action. You will naturally move there and little by little their actions will become more and more well informed. You'll need to write people. But we move towards the image we hold in our mind. So make sure the image you're holding in your mind. Even if it's delusionary, I mean, dude, I wrote this down with absolutely no reason. Yeah. It would blow up no reason. But I would eat, you know, they did this study at MIT. And I know we're supposed to end the podcast. But were they studying optimists versus pessimists? And they found that pessimists, pessimists, they mentioned them over a five year period based on ex-monic criteria. So anybody wants to get technical ignore the analogy. But if you'll roll with me and just sort of pay attention to the moral, I think you've blown away, they talked about how pessimists were actually much more realistic as to what was going on. But over a five year span, they had worst health, higher divorce rates, and a lower income than the people who are delusional optimists. Because the delusional optimist sees it better than it better than it is. And so it's more willing to take action because they think there will be a result. Even if there's no promise of placebo effect. Right? No. If you take action, if I take a pessimist would say, why would you chase Grant Cardone for an interview? That's stupid. An optimist goes, but maybe he'll say, yes, and maybe that'll be the one that gets me another, and maybe that'll get me views. And maybe I can build a business on it and maybe that it, and then you get it. And they're like, oh, and then now your delusional optimism becomes a reality. And then boom, you got that. And you do another one, and another one, and another one, and not pretty soon you're in a momentum of delusional optimism that just sort of builds more of the momentum than your logical pessimist brain. So I think it's very important for people to remember that we move towards the image we hold in our mind. So I'd encourage you to ask yourself, what's the image you're holding in your mind? And what was the image that brought you to this moment? And how would you like to change it for the next moment? And I think if you do that, you'll be much further along than most people. We move towards the images we hold in our mind most consistently. Period. So good. Ladies and gentlemen, Maya, my friend Omar El-Tar. Thank you so much, Ron. Hey, it's your on. I have a cool gift for you. I took some of my best ideas from the last 20 years and created a five-day MBA. It's quick connection pact that you could listen to on the go just like this podcast. And I want to give it to you for free. Just as a thank you for listening to the show. No fluff, no gimmicks, just pure actionable ideas for you to use instantly. You can grab it right now at businessschoolshow.com. That's businessschoolshow.com.