954. How to Keep Going When Your Vision Gets Tested

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Straight forward, no nonsense business advice. Completely on. [Music] Throw your business. Throw your life. Now, here's your host, Brian Fullerton. Hi, hello. How are you? It's Mr. Producer. And we're going to feature Brian and Liz's presentation from the big launchprenureacademy live 2023 event this past November. If you are interested in hearing all of the key notes from LAL, you can pick up the replay bundle at launchprenureacademy.com. There's content from Sam Gimble, Jeff Joyner, Leroy Mainz, Mark Bradley, and many others. By the way, if you've already purchased what we call the whole ball of wax at some point in the past, or when you pick it up in the future, all of the LALs are available. LAL replay videos and audio are a part of the perks that you receive with purchasing the whole ball of wax. Right now, though, let's enjoy this special presentation from Brian and Liz Fullerton. And thank you for being a part of our podcast family. What I want to talk about for just a couple of minutes here, and hopefully a couple of you guys get a couple things out of this. I don't know if this will relate and resonate with everybody, but I love how Sam Gimble wrapped up his presentation with the tail end talking about. You get all fired up and all motivated and all encouraged. And then, I don't know if you guys can relate. I've go to conferences like this quite a bit, plugging the things online quite a bit. And it's almost like you get to this time of the event, this time of the conference, and you're like, do you think I got all this information, all this data? And it's like, what do I do with it? And you got to be careful with that because around this time of the conference, you can start thinking to yourself, dude, do I actually like have what it takes to do all this on Monday? Is this actually something I want to do? Is it real? Does anybody ever feel that way? You start kind of like having that negative feedback loop in your mind again, thinking to myself, man, I don't know if I can be as debeneer as a Sam Gimble or as good looking as a Western Xeraman or whatever. I want to talk about that loop that's always going on in your mind. Criticism and doubt. I want to talk about that for just a couple of quick minutes because Liz and I had a photo on our old apartment wall for quite a while and it said, "Doubt kills more dreams than failure ever would." Doubt kills more dreams than failure ever would. And that criticism and that doubt is what I wanted to talk about for just a couple of minutes. Thinking Grow Rich. She's ever heard the book or read the book, Thinking Grow Rich. Thoughts are things, desire, faith, auto-suggestion, specialized knowledge. You guys know the chapters. If you haven't read the book, it's a classic. Despite what anybody says, it's a classic and it's a good book. Chapter 15, it talks about the fear of criticism. There's six ghosts of fear. Anybody ever hear about that? There's six ghosts of fear or read that. Jeff, you've read that. Yep. Poverty, criticism, ill-houth, loss of love, old age, death. You're like, "How is this dude chapter of a title verse, Thinking Grow Rich? Because I'm psychopathic about learning about success because when you came as far back as we did, I read every single book that I could get my hands on. It was like, "Man, I'm from heaven." It was like, "Water to somebody in the desert. It was water to a dry sponge." And all I did for the last 15 to 20 years of my life is eat, breathe, and sleep, successful people like Sam, Jeff, and all these different people. And you know what? That stuff helped me, like you wouldn't believe. And the biggest thing, one of the biggest things that I struggled with was doubt and fear in criticism and inferiority complex and comparing myself to a Cornell Mac. I'm like, "I don't know if I can do what they do." And I learned along the way that I can. I'm going to help you guys navigate that for just a quick second. But in that chapter, this really set me free. I talked about the fear of criticism. And that's something that is two types of it. And we're going to talk about that for a quick minute. There's criticism from everybody out in the world. And it's also that self-criticism. Let's talk about self-criticism for a minute. I'm going to talk about the criticism from everybody in the world. Oh, dude. It just gets me so fired up right now. Because who out here believes or who here sees the amount of criticism or complaining or the whining that's going on in society right now? Do you guys see it? Is it amplified in just so much louder than ever because of social media? You buy something, you get something, you wear something, you do something, and everybody has an opinion about everything. And thank to Jesus, the social media all exists from Facebook to whatever. Now, everybody gets the comments on all of the above. And it's such a weird thing that none of us had to really navigate 10 years ago. The only people that had to navigate that stuff were somebody in the MLB taking an app bat, dude strikes out, 20,000 people say, boo! That was it. But now you run your lawnal landscape business and you buy a mower and somebody says, "I think that business is going to work." Why'd you buy an X-mark? Should've bought a Skag. That thing's just going to break down anyway. You think you can make money in that business? Our whole family's last name always failed that business. What makes you think that you're going to be successful? You're like, "Hey, Aunt Robin. Shut your face." Where the hell did you come from? And who also taught you how to get on Facebook? It's unbelievable. Talk about more about it in a second. I don't want a steamroll here, but go ahead. You want to talk about self-criticism for a couple of quick minutes. So self-criticism is probably one of the biggest enemies I've faced in my entire life. It's something I continue to battle against every single day. Especially as a mom, I know I have quite a few of you ladies in here. You just can never be good enough. You can never be good enough in your business. There's always something that you could have done better. But I also believe that self-criticism isn't necessarily bad if you follow just a little bit of framework. Anytime I have a thought pop up where I'm doubting or criticizing myself, I think to myself, is it warranted? Is what I'm calling myself out on? True. Okay. Could I be actually better in this area? Or am I comparing my worst against somebody else's best online? Does that make any sense of like, is it something I'm trying to achieve? It's really cool that Susie can grow all these vegetables and her kids eat nothing but organic, but is that even my goal? So is it warranted? Two, is like I said, it's not a bad thing to be self-critical, but how are you talking to yourself about it? Check your voice in which that you're saying things to yourself. You hear your voice non-stop from the moment you wake up to the time you go to the bed and honestly even in your dreams, your voice is constantly the one that you hear when you're reading your life. If you aren't talking to yourself kindly, how are you going to talk to anybody else? How are you expecting other people to talk about your business or to you or how are you going to talk to your children? How are you going to talk to your spouse? Your self voice is extremely important. So it's okay to be a little bit critical when it's warranted. And then also check how you're talking about yourself to yourself. Are you saying things like, I'm the worst at this. I suck. I'm terrible. Terrible mom. The world's worst mom or, hey, you know what? I didn't do that so good. Yes, there is room for improvement. The criticism is warranted. But I'm getting myself grace enough to improve. And you can really bring yourself out quickly too with the negative spiral. So our other thing too is comparison. I think it goes hand in hand with self criticism. It is impossible to maintain friendships with high-caliber people with a heavy dose of self criticism in a negative way. We could not be friends with people like the almonds if we were just so self-critical and in competition with them. How am I supposed to be in competition with a bringing almond? Look at their business. Look at my business. She's got three kids. I got two. She's, to me, bringing almond is goals. But I can remain her friend by finding her inspiring in somebody that I can look up to. Somebody was on my team. We cheer each other on. But if I'm so self-critical that I'm in my own head saying, you'll never be as good as her. You'll never, you know, homeschool your kid or run a freaking business. I don't know how to run an excavator. Do I look like I know how to do that? I don't even cut grass, honestly. So you know, take everything I'm seeing with the grain of salt. Brian, you like you said, I'm not a professional speaker. I am behind the scenes of our business a lot. I'm not in the field like you guys. But I am a business owner and I experience criticism and self-doubt every single day. And those are my couple tips to kind of help you get through it. Amen of that. One thing I wanted to share with you guys, and can you guys do me a solid write this down? Quick nugget. Nugget? Write this down, help you. I know help me. I can't fix thoughts with thoughts. Can only fix thoughts with words. And I love you guys and I want to love on you guys. And I'm telling you guys, this loop that's not replayed, I've been there, I've done that. You got to knock that stuff off. And the only way you can control what's going on up top is you start speaking out loud. And I don't care what you believe or how you believe or what you believe too, but I'm just telling you, words have power. those words go out of your mouth they better be speaking life. My guys never show up. I never get the breaks. I never get the jobs. Why not me? Why not us? Why not now? Anyone ever say stuff like that? Let's admit it. I've said it. You've said it. Instead, you can say, you know what? I'm so excited that Cory Ballard got that new commercial job. The next commercial job, my company's getting it. Right? I'm so excited that Cory Ballard followed a new foramin for his Moe Kruehn company, but you know what? That next guy, that next guy that's looking for a foramin job, he's going to call my company, and I'm going to get that lead. Right? You start fixing your words. You start fixing those words. They'll start fixing your thoughts and your thoughts lead to what? Your actions, your actions lead to what? Your character, your character leads to what? Your habits, your habits lead to what? Your destiny. It starts up here, and then people go, "Fullerton, you're all about the dream and all about words and all about the vision." I'm like, "Bro, it always starts there." You can go talk about Moe's all day and systems and leadership and all this mess, but if you got head trash up here and you got self-limiting beliefs and you go all-off and do nothing because you keep reverting back the old software, we're doomed. So that's why we spend so much time doing brain surgery. Okay? Let me shift gears a little bit. I want to talk about criticism of others. Oh, like they said, the highly real comparing worse to someone else's best, the season of being in the desert, waiting for your break through negative self-talk. We've got to get rid of that nonsense. Criticism from others, again, who out here, who here has bought something, done something, went to a family function. You were all excited. You told somebody, and whether they admitted to or meant to or not, they poo-pooed on your progress. Does anybody bet like that? Give me some examples. Who's poo-pooed at? Thanksgiving? Yeah, thanks. Give me some other examples. I saw a bunch of hands. You guys told somebody's dream over this way and somebody just made fun of you. Over here. Somebody had to raise hand in the back. Yeah, and somebody made fun of you about that? You're not going to make any money in snow? Yeah. There you go. Anybody over here? You got a story. Somebody made fun of your criticize you on the red? Everybody will know more about it. Somebody makes fun of it. It says it's not the right one. You know, it's really interesting. We're all on the same Facebook groups, wrong line in the same social media realms. I've yet to find the perfect lawnmower. I'm like, I buy a scag and then I go buy a Toro. Hey, man, you know, Toro is all about slip in the police suck. Damn it. I'll go over here. I'll like X-Mark. They're too expensive. I know, but they're really good. Yeah, X-Mark sucks. Oh, God. Go talk to Ed, right? He's like, I'll tell you why everybody sucks because he's really smart. Well, you don't have any dealers and Michigan. Well, what are you going to do? I'm like, I don't get it right. I don't get it right. That guy's right. That guy's right. That guy's right. That guy's got the answer. And you let that wear on you for two, five, ten, twenty years. And you start realizing, I've got nothing figured out. And everybody else has it all figured out. Once I'm inside baseball, pretty much every single person that criticizes you has no clue what they're talking about. The older I get, the more I realize most people have no idea what they're talking about. And in fact, you sticking to your guns and you making a decision and you making it right, you're the one that's usually got the right answer. Because you know what makes sense for you? You know what makes sense for your business, right? I started podcast, Liz and I were so excited about a podcast in 2019, 2020. I don't even remember it. I don't remember it. Yeah. What decade is it? I don't even know. So the podcast, we're like, we're going to do podcasts. It's going to be awesome. I just want to share my stories and help the world. Yay. Wasn't by like three minutes later. This guy says, how big is your business? Are you really in the position to be giving advice to other small business owners? Yes, I thought so. Yeah, I thought so. I thought, you know, I just want to help people. I wasn't trying to like, you know, change the world. Three years later, 2.8 F and million downloads. Somebody, somebody find digger man Chad and send him a screenshot and say, hey, three years later, I got three million downloads. I've been number eight on the podcast charge for like 10 days straight. Top 200 for three F and years. Boy, I'm sure glad I didn't listen to Chad digger man. The hell was it Chad digger man? F and A, bro, we buy a house in 2019. Hey, or by land in 2019. We bought land. We were so excited. We were so excited about it. I we dreamt of buying land forever, forever, forever, forever, forever. It's literally, since even before we got married, this was like a goal of ours one day. Finally buy it. We are crying and, you know, it's emotional. It's a it's a big dream accomplished and people saw it. This guy, I don't know who the hell this loser is. I'm watching a YouTube video one night. Somebody sends it to me. Hey, some great slow contrast in the comment threads. Seriously, it's quick side note. Our social media, this is super humbly, but understand where I'm coming from. Our social media is so all over the place that there's not a single day where somebody's not talking shit about me. It's 365. I court right now is talking shit about me on his Instagram. That's hilarious. Your Facebook, yeah, if you type in like hate rhymes all minutes, it'll probably come up like a top 100. Who thought making YouTube videos about how to cut grass could be such a controversial thing on the internet? I'm like, what do these people do before I existed? And they had like something to do after 9 p.m. It's insane. So one day I got a somebody shooting me a message, of course, which is like almost every day. Hey, so I'm just got a thread. I go on one of Tigrin and Gurts' videos. I like T.E. He's cool. A little weird, but he's cool. And I go to Tigrin's video. It's like, there's a thread comment, 37th comments deep in like an hour. And I'm like, what is going on here? And I somebody just like commented and then commented again. And I don't know where people start coming at me about my land and my property. And like the fact that I want to build a house in this Joker, so it's commenting, coming from the guy who buys land and can't afford to build on it, sounds like you have your money going in all the right places, bud. Criticism from other people, right? Well, exactly. We're growing their businesses. We're reinvesting into the companies. We're reinvesting into Brown's Luminance. I'm reinvesting into our media company called Motivated Media, M-O-W. Last year people go, how much you make from your social media? I don't know, but I'll tell you what I spent. Last year, I spent reinvested into my social media company $450,000. On what? What could that possibly be? What is social media? Anybody ask me? It's followers. What are followers? People. What did I spend $450,000 on? You. People want to criticize me. Not going to do it. Not going to do it. Not yet. Six months ago, I'll break the ground on our home. Million dollars plus property. Three years later, it took me a little while. I wasn't building some double wide fucking trailer. To be fair, we're in our arms. You know things like this cost money? Anything called COVID? We're lumber, it's up and down 100 grand every month. I get my 1,500,000 square foot of cord fee for wood and it's up and down like the stock market. I'm like, Jesus Christ. I'm not building a double wide trailer home. Relax. Okay, this stuff takes money. Also, because we like to do it right. Because people think all this stuff, I'm like, you know what? That land, 200 grand. Not only paid it off, 20% down on that's fucker. This guy's talking trash and I put a half a million dollars down on my home, my property and I pay off my land. Go ahead, keep talking shit. This is what I deal with. I know you guys are dealing with the same stuff. Maybe different levels. Maybe different size home. Maybe different conversations about your mower, your truck, your trailer. But you guys go to Thanksgiving in two weeks and aunt too and go to Uncle Johnny, you know, they had four failing businesses. But he's your know what all brother, or all her uncle. He's going to tell you that a little long-care business making any money yet. Well, not really Johnny. I got my third hire and I had actually a guy calling last week. He was drinking whiskey like Sam's guy. But I'm going to do something big. And I got this. I'm going to make it happen. A little Uncle John. He's got to say something. Uncle Rick. He's got to say something, man. I'm not building a double wide trailer, man. Take a couple of minutes to get some of this money together. Brian's all made his people criticize you're starting a YouTube channel long-care. What are you talking about? I'm like, I don't even know. I get started for none of this. Make a couple videos. Be like, you're going to take your channel to 100,000 subscribers. Yeah, you bet. Because I'm going to find other fricking winners out there. They want to do this thing as bad as I do and they want to win and they want to change their family's stars. And people are like, you're crazy, man. You're crazy. 100,000 subscribers. 200,000 subscribers. 200,000 subscribers. And in 2024, I'm going to take that thing to a million. I bought the barn. I had people give me flack about the one. Both the land came for the house. Hey, relax, bro. I got you. Not only going to buy the land and pay that off, I'm going to build the house, put 20% down. I'm going to put a hundred grand down into 200 grand barn and have that thing paid off the next summer too. But criticism of other people, man. Criticism of other people. This, I don't know. I don't know if I can keep a straight face without ballin. Anybody ever heard this poem? Anybody ever heard this slide? Have seen this slide? Have seen this quote? The man in the arena, who's ever heard this? Raise your hand if you've ever seen this or heard this. And if not, see this into the back of your mind. You guys might have read this to you really quick. It is not the critic who counts, not the man who points out how the strong man stumbles or the doer of deeds could have got more done than them better. The credit belongs to the man who's actually in the arena, whose face is more by dust and sweat and blood, who strives valiantly, who errors, who come short again and again, because there is no effort without error or shortcoming. But who does actually strive to do the deeds? Who knows great enthusiasm? The great devotions, who spends himself in a worthy cause, who at best knows in the end the triumph of high achievement. And who at the worst, if he fails, at least he fails, while daring greatly, so that his place shall never be with those cold and timid souls that neither know victory, no defeat. The critic, man, the critic. The successful will be remembered for the successors. The failures, or we remember it for their failures. But the vast majority, the middle, they'll just be plain forgotten. Man, the critic. You know, it's one of those things where I've been criticized so fricking much, and all it's done, Corey, this may be better. It's made me stronger. It's built my resolve. We've had fear. We've had doubt. But we have to overcome that. I want to say it's been easy. I want to talk up here and be tough and say, we had it figured out. We knew, we believed. And we were going to make it happen despite everything. But I'd be lying to not say that. It wasn't tough at times. And there's times that we almost faltered. There's times when we were giving up. And we'll listen to it. We've heard somebody say it once. We both don't just give up on the same day. That's the secret to making it. You both don't just give up on the same day. And for anybody who's ever heard that story, and things that I make stuff up to denote this is-- One day, we're in our apartment, 700 square foot, little halfway house. We were excited at the time because we could plug in our vacuum cleaner and get the whole place like that. We could go from a living room to bedroom. We were excited. This is like a good thing to us. I think that's the size of course walking closet at his house. Listen, we had a tough week's months. I don't even know what it was. We were just having a tough point in our relationship. But what I do remember is that we had a pretty knockout drag out. We decided-- I remember-- we decided that we were personally going to get out of debt and then go ahead and reinvest everything into the business and get more debt to grow the business. And I saw no way that we were ever going to be able to have children, little house, to raise them in. I-- we were stuck in my mind. And what did we have on our fridge? Because we're big dreamers. We like to have visions in front of us. What did we have on our fridge? We had all of our dreams plastered on our refrigerator because it was the one place in our house that we went to regularly because we like to eat. And every time we go to the refrigerator or go in the kitchen, we look at them and put them in front of us. I-- we talk about dream boards and vision boards all the time on the podcast. If you guys side don't have it done that yet, please just get one and put it on your truck speedometer thing. You don't need to see how fast you're going anyway. Some where you're going to look like regularly. And what happened that night when you have a knockout drag out fight? I lost the vision. And I ripped all of our dreams off the refrigerator. Things that have been up there for years. We were in that apartment for seven years. They were dusty and gritty. And I not only took them off, I tore them into pieces. And I told Brian, I quit. I can't do this anymore. We have no money in the bank account where you're more in debt than we've ever been. We don't have any help. It's just us. The capital, the capital, whatever the frickin' word is, isn't coming. There's nobody coming to save us. And I can't do it anymore. And I walked away, and I went to bed. And the good old winner husband that I am, which is probably most of your husband's as well. She's crying, ballin', slam goes the door. We're definitely those apartment neighbors. Everybody's lived next to him. But I went back on my hands and knees and I picked up all these little scraps of paper, crying my eyes out. And I said, I have to become better. I have to figure this out. I am figuring this out. We will figure this out. It is figured out. I'm going to get it done. See the evolution there? I put all these back in a ziplock bag. I came out the next morning and he had a magnetic chip clip hanging on the refrigerator. So these are her dreams. And she does the whole not talk about it thing, you know? So I said, you want to talk about it last night? This is why we run a marriage conference. You want to talk about it? She goes, new. As much as everybody else. And you want to talk about it? No, not really. OK. So we just pretend that didn't happen. But here's what I just want to say. I'm not giving you some big grandiose point. What I just want to say is maybe laugh with you guys a little bit, maybe cry with you guys a little bit. But just to let you know, we're not a finished product by any stretch of the imagination. I don't have a company like Atlas Outdoor. They inspire the snot out of me. I want to go to that level pretty soon here. But I'll tell you what, that doubt, that criticism of yourself, and the criticism of other people minimize it. Reduce it. Get rid of it. It's not doing anything for you. And start fixing those thoughts in your mind with words. Put everything that you're learning from this conference into action on Monday. And then on Tuesday. And then on Wednesday. And on Wednesday, when things don't go right, and they don't go the way you thought, I want you to remember that feeling that you felt today with the same gemble making you laugh. Or a liberal that means making you feel invincible. Or Jeff Chorner, who's going to make you laugh, and just pull the best out of you. Remember that feeling. Because it will flee. Remember it. So you can say, charge it up and fire it up. And so we see you at the next event. Well, we can all see each other, talk about our growth, talk about our success, talk about our gains, and keep the conversation going. So guys, the critic, they're playing for God. Don't worry about them. Everything that we've accomplished, they've all been there every single step of the way. You know what I'm just doing? Got the receipts. Got the receipts. Got the receipts. That's all I got. You guys can do it. We love you. We appreciate you. Thank you so much. We got one more. We got something else. So this is-- I'm nervous. I am never able to surprise Brian. So you guys helped me surprise him last night by signing something pretty important to us. Brian, I didn't know that you were going to include this in your speech. But I wanted to give you something. This man has had-- we call it his corner office at our old apartment. I'm nervous. You could have the wind blow. And then it was bringing in snow and stuff where he's at his desk. And there's literally snow coming in through the window. There's such a big draft there. We call it his corner office. He's never had a place to really work. If you see a video that's been edited or something, it was usually done on a laptop or at 3am when the kids are sleeping at the kitchen table. And he's finally going to have an office of his own. And I wanted to frame something and do something special for him for our fifth year of doing Launcher-Pronier Academy. And I couldn't think of a better thing because you really like the speech that you didn't rehearse any of this. We didn't rehearse. I just rambling up here because I'm nervous. But I thought I would have that framed the man in the arena as well as some art for your new office because he's actually going to have an office. And I just wanted to say a quick thank you for you being-- This is new. --our man in the arena. Whoa. I had everybody sign it last night. If you haven't signed it, I'll have him in the back of the room. So-- Wow. That's for you. I just-- [APPLAUSE] Can I see it? You sure everybody? [APPLAUSE] Where you give it to him? Yeah. And I also thought you could use some artwork. What? You're going to make me cry. I just-- Thank you for being the man in the arena for our family. I know it hasn't been easy. And I think everybody in this room can attest to-- you did a speech a few years ago who wins when you succeed. And because you chose to be in the arena facing the critic, our family is winning. And I hope that people in your winning as well. So this is my thank you. That is beautiful. Thank you so much. Wow. You can see that. Check that out. Thank you. All right. OK. Wow. Did you know about this? Oh, we were cool. It's good. All right. Guys, that's all I got. Thank you so much. That's beautiful. We're breakdancing. It's delicious. Wild. And we're going to be a camper for the next six months. We're like traveling hobos, you know what I'm saying? So pray for us. And once the house is done, hit me up. I'll give you a tour. All right. I love you guys. Thanks for making this the best allele ever. Are you ready to attract new customers and save valuable time for your lawn and landscaping business? Introducing the Launch Bredure Academy Spring Door Hanger and Design Training Program. Say goodbye to the hassle of designing your own marketing materials and hello to a streamlined solution tailored for your business needs. Our program not only helps you get noticed by potential clients, but also saves you precious time by taking care of the design work for you. with our perfect. especially crafted door hanger templates you can effortlessly promote your services and stand out in your community. Customizable and easy to use, these door hangers are designed to help your business prosper this spring. Ready to take your marketing to the next level? Here's how it works. Purchase the Launcher Pneural Academy Spring Door Hanger and Design Training Program. Receive access to our exclusive collection of door hanger templates designed specifically for lawn and landscaping businesses, customize your chosen template with your business details and through our special partnership, postcard mania handles the rest. Get started now at launchrepreneuracademy.com. Thanks for taking the time to listen to the Fullerton unfiltered podcast with Brian Fullerton. We hope you enjoyed this production. If so, please consider leaving us a five star review for the show. While it's techniques and ideas presented here are designed to help you grow a more successful and profitable business, no one can guarantee these results for you. We want to emphasize that entrepreneurship is not easy. And the ideas presented here are just the opinions of Brian Fullerton and his respective guests. No one can guarantee success for you. That being said, we hope the ideas presented here help you and motivate you to go on out there and crush it with your own business. Fullerton unfiltered podcast. Thanks for listening and we hope to see you on the next episode. This has been a Brian Fullerton and Mr. Producer Production.