How to Hit 6 Figures with a List of 600 with Holly MacCue

Boom! Shake the room, Fire Nation! JLD here with an audio master class on how to hit six figures with a list of 600 to drop these value bombs. Ia brought Holly, a McQ on the mic. She is a sales and messaging coach who helps entrepreneurs nail their niche and master their message so they can get paid what they deserve while doing what they love and Fire Nation today we'll be talking about what you should focus on first the biggest mistakes that hold entrepreneurs back how to make your first sale and how to sell premium programs as a startup along with a lot of awesome other stuff as soon as we get back from thinking our sponsors. Fire Nation this episode is brought to you in part by Clavio the ultimate e-commerce marketing platform for email and SMS messaging whether you're launching your e-commerce business or taking your brand to the next level Clavio gives you the tools to get growing faster get started for free today visit clavio.com slash fire to create your free account. Holly say what's up to Fire Nation and share something interesting about yourself that most people don't know. Hey John, hey Fire Nation thank you so much for having me I'm so excited for this so I'm really curious to know what your response is going to be to this John given we have my in person. But the one thing that a lot of people don't know about me is I actually have a blue belt in Taekwondo. Wow I actually wish that I had known that before because you know sometimes I can go a little overboard on my teasing and I'm kind of picturing the time right by the pool where I was kind of making fun of you a little bit like you could have kicked my butt. Yeah just watch out John. Well luckily we are now half a world away from each other so even a blue belt I'm feeling a little safe but that is something I did not know about you. But yes Fire Nation Holly was part of an incredible mastermind that Kate and I threw about six months ago. It was awesome to welcome her and some other amazing entrepreneurs to the lovely island of Puerto Rico and specifically Palmestell Maure. I got to learn a lot about what she has going on and that's why I'm fired up Fire Nation for you to hear from Holly today because we're going to talk about how to hit six figures with a list of 600 and I'm going to tell you right now Holly is somebody who does more with what she has that almost anybody I know and I love that about her. So Holly let's kind of break this down a little bit. You've had an unconventional start in entrepreneurship so break it down for Fire Nation. How did you first begin your business? Sure so the reality is I didn't actually set out to start my own business in the beginning. It just became the only way I could actually do what I wanted. So my business background is as a marketing and brand strategist I worked almost a decade for leading Fortune 500 companies in the first moving consumer goods industry which basically just means multimillion billion dollar global brands such as Gillette, Pantheon shampoo, Hugo Boss perfume and one of your favorites John Ben and Jerry's ice cream. Oh my god I might have some tonight by the way. So that was kind of my world and I was in my most recent role there. I was leading a 200 million dollar brand portfolio whereas basically just tasked with how do I grow this brand in that market? How do I execute on amazing media campaigns? How do I get to know my consumers? So that was the world I knew. And on paper I was successful. I had got the absolute dream role that I could possibly have wanted. I had a view of the mountains in Switzerland at one point out the office window and then I will never forget this awful moment when I was having dinner with friends over pizza and wine and I had this mind numbing thought that I guess I'll just be happy when I'm retired. I know. I was like, oh I'm in my mid 20s. That's quite a long time away. 40 years away. That's like twice as long as you have yet been alive. Exactly. Exactly. So that was kind of like something for me to finally draw attention to. And the reality was I've been really burnt out for quite a period of time. I'd got caught up in those comparison traps and trying to prove myself in a fast moving corporate space and I was a massive perfectionist which did not help. So I kind of went through that somewhat obligatory, quarter life crisis that we all seem to experience here today. Yeah, it has been there. And that really ignited my first kind of fray into personal development. I'd never been exposed to anything to do with personal development up until that moment when I realized I need a way to calm the flip down. And so my first thing was I'm going to go to a meditation course and then I became an NLP practitioner and then I certified as a coach and it just kind of my obsession grew as I implemented all the things I was learning that were having literally life changing impact on me. So when I moved from London to Sydney a few years later, I was like, I want to do more of this because it's so amazing. I'm going to try and get a job in HR or learning and development. And it's going to be amazing. I have these qualifications. I'm so passionate and enthusiastic. And bear in mind, I just moved to the other side of the world with zero networks. No one knew my name. And I'm going to all these recruitment agents saying, hey, this is what I can do. And they're like, yeah, that's not going to happen because your CV says marketing and no one gave a crap that I wanted to work in HR. It was really sold assuring. And I was just banging my head against a brick wall time and time and time again. And then I recognized that honestly the only way I could explore this new passion for coaching and personal development and see how I could support other people in similar quarter life crises was to start my own business. So I took the very unconventional step of actually negotiating a part time senior marketing role in a fortune 500 company that gave me one precious day to just dip my toes in the water of what could be if I took this further. Over time, I was then able to grow my business. I negotiated two days a week on that with three days in my corporate role. And then I went on maternity leave to have my daughter. And today I'm three days a week in my business around her. So it was a very out of the box way to do it. And it's probably not the same story that a lot of other people have. But since that moment, I've had so many people ask me, how did you do that? And so that was what started everything off. And today I am so grateful and so blessed that I didn't just accept that, okay, yeah, I just get a nine to five, just put these dreams in a drawer. We'll come back to it later. But I really followed that burning fire and my belly. And I found a way to make it happen because today I have all the flexibility. I could possibly want around my daughter while doing the work that I love. I love that you were able to wedge just initially that one day and you were able to just go all in on that one day in your dreams and then make it two days. And then of course, you became a mother. So your three days a week of focusing on your daughter, but still two or three days a week focusing on your business. That's just been so powerful for you in such a success story. And let's be honest, fire nation. I mean, so many of us have had a cordless crisis. I mean, when you're 25 years old, you look at yourself. You're like, man, like college was amazing. University was incredible. But like when you're in there, you're like, I'm going to have my dream job by the time of the 25 like I'm going to be rich. I'm going to have my dream job. And guess what? We all got to 25 and we're all still poor and we all hate our jobs. And that's why we have a cordless crisis like that's just the reality. And so I love the fact you were able to wedge that first little glimpse, dip those toes in and then build from there. And Holly, I'm going to break it down like you've done something amazing. You have hit the six figure milestone. Despite the fact you have never in fire nation. I mean, never been full time. You don't have a big list. You're not using paid ads. What the heck did you do that were the difference makers? I think that if there's one philosophy that has guided me through all of this is that we have to rewrite the rules for our own success because no one was ever going to give me that part time role. No one is ever going to say, Hey, this is what we can do for you. We have to have the courage to ask for what we want and make things happen on our own terms, even if that means going outside of the lines. And I think with hitting these financial milestones, I think the biggest thing that trips up, especially new entrepreneurs, is over complicating what they're doing. And actually my approach was really simple because it had to be I didn't have time for fancy tactics. I didn't have time to do all the things. So the number one thing that I focused on at the start was honestly just building relationships with people that were either my ideal audience or connected to my ideal audience. And the power and value of creating meaningful connections just cannot be overestimated in business. It's ultimately the cornerstone to everything. And I just I work with so many entrepreneurs now in my work and there's so many people that you know, focusing on the things like tweaking their website to death or polishing their logo till Kingdom calm or getting another qualification before they feel ready to actually put themselves out there and start attracting clients. And obviously those things have a part to play. But the reality is I was able to land not one, but two, $80,000 contracts. When I was starting out when I do. even have a website and place and let's not forget I had zero networks. So the things that made the biggest difference to me personally and these are some of the strategies I teach to my clients is firstly what I call the who knows who knows who strategy that's who knows who knows who. So I literally had to start where I was at which was my husband's networks because he is Australian that's why we'd moved back and I was like who does he know the good know someone that could help me and sometimes it was like the sixth person in that chain of conversations where an opportunity opened up and I got in front of the right person but really all that was about was you know sharing my vision showing that I was passionate and enthusiastic creating that connection talking about the win-win opportunities with them and then asking this one simple game changing question at the end of all of these little coffee meetups which was who else does it make sense for me to connect with and that always led to the next introduction and I cannot tell you how valuable a warm introduction is it's solid gold and it's amazing how many people will give you their time because someone else they know has suggested they connect with you so that was massive the second piece was accessing other people's audiences I didn't have an audience I didn't have a list I didn't have a network so I went to the people that had my audience but did something different to me and so a couple of examples I did speaking events for business networking groups I got in front of my ideal target market and my very first speaking gig actually brought in $50,000 of work simply because I resonated with my message to the right people and this is why I talk about let's not overcomplicate things like who do you help and how do you help them and then identify how can you reach them in the simplest way possible another thing that was amazing for me early on and a lot of people shy away from doing this right at the beginning but I started my own virtual summit I interviewed eight other people and that actually not only gave amazing content which they didn't have at the time to my own little tiny list but it actually exposed my business and brand to 40,000 people cumulatively because of all the other experts promoting that online event as well so those two strategies really kind of just helped me get off the starting block and then also because I only had this one day I decided to focus on more kind of higher ticket one-on-one type of work so that I actually didn't need so many clients to hit those initial financial milestones. Fire Nation there's so many value bombs within what Holly just shared I mean I want to go over a few things that I was writing down because powerful stuff number one rewrite the rules for our own success like why are you not rewriting your rules Fire Nation you have the pen in your hand rewrite those rules and then let's get into the things that she really took action on she built relationships Fire Nation everything is secondary perfecting your logo is not getting you to six figures I promise you it's not but building relationships well and that who knows who knows who I mean she moved to a country she didn't know anybody she had a bugger husband to get her one connection and then she wedged her way in again and she made it happen I love how you did that Holly who else doesn't make sense for me to connect with always end with that that warm intro is priceless like when I get off like back again with entrepreneurs on fire when I started I didn't know anybody whenever I would get done interviewing somebody I'd be like so Holly do you know anybody that would make sense for me to interview on entrepreneurs on fire because if you know them I think it'd be a great fit because you just rock the mic and if Holly said yes what would I do I say awesome thank you if you want to just like connect me on a quick email just write a couple sentences about how you think they'd be a great fit I'll take it from there and I'll do all the rest so I made it easy for them but I made it a warm intro for me because guess what Holly now was connecting me via email and that was a warm intro and then access other people's audience I mean she said it so well it's so important that's a great way to grow your audience so Holly all day long and I mean all day long people are talking about what we need to do to hit these big financial milestones and it can just be so overwhelming to everybody and you know I love this word focus follow one course until success not 10 courses one course what should we focus on first it's a great question and I think it's a question that people don't ask themselves enough they just kind of throwing themselves into everything and anything and seeing what sticks and getting quite disbandant in the process so I'm a big fan of following what Stephen Covey says which is start with the end in mind so what are you ultimately trying to achieve what are you trying to sell and then work backwards and the number one starting point for everyone without exception needs to be nailing your niche because a confused mind always says no and I cannot tell you how many entrepreneurs who are passionate and enthusiastic hardworking talented amazingly capable who trip up over this first step because they kind of skim over it to their own detriment they kind of have that mentality of I'll just see who I attract or I'll just see who I can help and I don't want to you know limit the number of people that I could work with so I'm not going to niche down and all that does is make you too broad too vague to generic and no one really grasps whether or not you can actually help them we need to connect the dots and make it super simple and super easy to get that no brainy yes so it starts with knowing who are you trying to attract who are your people the second one is I just see so often I have a couple of different Facebook online communities that are you know public groups and people join them and they straight away go here here's my staff and we're like sorry who are you it's like create connection first create connection before anything else okay so stop trying to sell your stuff even if it's your freebies because no one is going to be interested until they first know who you are and they feel like you get them you understand their situation so really double downing on those connections making the meaningful just showing up and interacting and sparking conversations before you start talking about you is the most important thing because in reality it's not actually about you it's about the people you can help which brings me back to my first point on nailing your niche and then the third thing is you know if we're really going to have a hope of selling something to someone in terms of inviting them into our paid offers we have to show that we know our stuff we have to demonstrate our value first so make sure that you have something that people can engage with that really demonstrates that irresistible taster that little appetizer or canape of what the full blown buffet could look like if they were to work with you in a paid capacity so what we're talking about here is of course you know freebies opt-ins something where people can connect to you your message and also get that sense of you know planting the seed of possibility that wow he or she has the solution I have been searching for so if you can look at those key things to start with before you worry about really anything else then you are going to get the traction and momentum and as soon as you get those first few clients you're going to build your experience your confidence your testimonials your word of mouth you're going to test and learn what works and what people want and from there you can build and grow fire nation so many things here again at number one start with the end in mind and the army we used to call this backwards planting like you have to start with that end in mind and then we're going to go through a couple things here and circle back to the first one number one nail your niche nail your niche so important so critical and then what create connections create connections first how do you do that you be a person of value you don't just be a person of blathering your offer your beep come a person of value and then what is that irresistible appetizer that will get people wanting more what is that little teaser that's going to be like wow if holly's giving me this for free man what is she going to give me when I actually invest in myself with her offer with her products with her services and you have many many zones of fire holly but your biggest one and I know this because I've chatted with you I've seen you in person we've had these kind of conversations is helping clients nail their niche dive deeper on this specific topic sure let me first ask you John if you were looking to up your a game on the peloton would you rather work with a personal trainer from the local gym who works with you know mom stats teenagers kids anyone and everyone or would you rather work with a personal trainer who works specifically with cyclists someone who could give you specialized expert knowledge on your technique on your hydration on your nutrition to really hit your optimum goals which would you rather work with I would choose lian heinzby who is actually from london she's a professional and she sounds a lot like you. - She must be nice then. - Oh, she's amazing. - Oh, she's amazing. Right, so this is the thing. When we have the opportunity to work with someone that feels exclusively for us, that has that expertise that we're craving, that speaks our language, it's suddenly a no-brainer, yes. It's a no-brainer decision to work with that person over someone who's probably equally capable, but hasn't really zoned in and isn't resonating with relevance in the same way. So I could talk literally till the cows come home about nearly your knees because it's so fundamentally important. But what people miss is it makes everything else so much easier. This is how we get focused, because when we haven't got super clear on who we're trying to attract in that ideal target, the avatar, whatever you want to call it, it's really hard to know what to do, right? We don't know what to say, we don't know what to share, we don't know what to sell, we don't know where we should be in terms of an online or offline presence. And then suddenly when we have this specific focus, all of that just falls into place. And so many people are afraid to drill down, because as I said before, they're afraid to miss people out that they believe they could help. But when we do take the courage, and I do think it takes courage to decisively say, this is what I do, and this is who I help, then we're making it easy for other people to find us and connect to us. We're making it easy for people to say, oh my gosh, how do I work with you? And we're making it easy for people to refer others to us, because it's just so clear how we can help them. And here's the other thing, people will pay more for people who have that specialist knowledge and expertise. So I work with a lot of new coaches, because one of my roles in my business is I'm a mentor and trainer to a number of thousands of students in a life coaching academy here in Australia. And I see lots of them qualify and then put themselves out there and say, I just want to help people achieve their goals, or I want to help people get unstuck. And I'm like, that's wonderful. That's fabulous. What does that mean? So we really do need to drill down and get crystal clear on, well, what's the context of that? Goals in their relationships, goals in their exercise, goals in their career, goals in their health. So we need to put ourselves in that person's shoes. We need to understand how do they describe their current struggle in that situation, in that focused area? And how do they describe what they want more than anything else that currently feels elusive? And this is the other part of nailing your niche that many people just completely miss. They use their own industry jargon, their own words and phrases, instead of really tuning into, how does my ideal client describe this in their own words? Because when we are able to tap into that and reflect it back, it feels like we are inside their heads. And there is nothing more powerful for someone than to truly feel heard and understood. So as I said, I could talk about this for a very long time. But that is just the crux of it. We're actually going to make it easy. You're going to liberate yourself from the struggle of what on earth do I do and when? And personally, I've actually evolved my niche three times since I started in my business. So today I'm a sales and messaging coach for service based entrepreneurs. And the interesting thing is, this is the most specific thing I've ever been. And I am now inundated right now with more opportunities than I have ever been in my business. And a lot of people also get concerned of, I don't want to just work with one group of people forever. And here's the thing you don't have to. So as a sales and messaging coach, I actually have clients who are business consultants for chiropractors. I have a client who's a health coach for yo-yo dieters. I have a client who's an Instagram specialist for female entrepreneurs. And the list goes on, like the industries that I get to work with are so varied and multiple. And actually, it's just broadening out the number of opportunities that you have to go really deep with your idol audience. And that's the really exciting thing about it. - Fire Nation, if you can believe it, we are only halfway home with all the value bombs that have been dropped. It is crazy to think about. We're gonna be still talking about how to make your first sale when you have literally zero audience and nobody even knows your name, how to hit six figures sooner by selling high tickets and so much more when we get back from thinking hours. - Ponsors. - Hiring can be difficult, but if you're a company that's currently trying to hire, you face new difficulties from safely reopening your doors to finding the right person for a specialized role. 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See how ZyriKooter can help you hire. Try it now for free at ziprecooter.com/fire. That's ziprecooter.com/fire. So Holly, we're back and, man, we have some great stuff coming up. I teased before the break, how Fire Nation can make their first sale, even if they have zero audience and nobody knows their name, break that down for us. - Yeah, so this is the number of things here that are important to bear in mind. A lot of people make the mistake of comparing themselves to industry leaders, even when they're really at the beginning of their entrepreneurial journey. And they're like, "How do I possibly compete with that?" You know, no one knows me from Adam and I don't have an audience and et cetera. And so call all these people who are already doing everything that I wanna do. And the reality is that, you know, most people actually want to work with others who are really only a few steps ahead of them. And you only need to be a few steps ahead of the people you're trying to help who, as I describe it, you know, still stuck in the trenches with the current struggle or problem that they are facing. It's so much more relatable, you know, I don't wanna work with someone that is, you know, light years ahead of me that seems to sit in this ivory tower and doesn't get what it's like for me because they probably can't even remember anymore. And I used to joke, you know, I wanna work with mentors that have struggled too. Like I wanted to know exactly what it's like to be in my shoes. So actually it can be a real advantage to just be a few steps ahead. That's super inspiring and motivating and intriguing to people. So don't forget that. Another important thing is just remember that there are enough clients for everyone because my people, even if you do the exact same thing as me, are probably not your people, right? You know, there are other sales coaches out there who are bolder, brashier, more brazen, louder, more extroverted than I am. I attract a lot of introverts because I'm naturally introverted and they're my people. And it all comes down to, who do you gel with? You know, whose personality do you feel you click with? Who's story do you resonate with? And that's gonna be different for people. So don't feel that if someone else is already doing something similar to you that it's all been done before and you can't therefore make your first sales. The second thing that I always tell people which so many people miss is come, comes back to that first strategy of who knows who knows who. But tell your existing networks what you're doing. So a lot of people start in business and no one who knows them actually knows that they're doing that. So the very people who already know I can trust you, who already have that deep and meaningful relationship with you who want to support you can't actually do anything to open potential doors. So the very first thing we need to do is actually announce what we're doing. You know, share the excitement and the enthusiasm and the passion that you have towards finally making this official and ask others to support you. Whether that's sending people they know your way, whether it's liking your page, whether it's clicking on the link to your opt-in, whether it's tagging someone they know that who could really do with the service that you support others with. So make it super clear what you're doing, how you help people and what you're asking of the people that already know I can trust you. And that will kickstart so many opportunities. I've had so many clients who have just done that. They've literally just put a Facebook live on their page and they've told the world that they already know what they're doing and so many opportunities have flared their way. So those are kind of just two things that I would say to that that are super important from the very starting point. - A lot of things here, Fire Nation, one thing to focus on, you only have to be one chapter ahead of the people that you're an expert too, of the people that you can mentor and the people that you can share your knowledge with. And back in 2012, I chose my mentor. Why? Because she was literally one chapter ahead of me. She was literally just like one year ahead in the business. She wasn't like 10 or 15 years in. She had just been where I was, which was launching my podcast, just one year prior. And so I chose her to be my mentor 'cause I knew that it was fresh and that all our topics were relevant. It makes sense. So you can just be one chapter ahead. And then just have that mindset of abundance. Like there is enough in this world for everybody. Have that mindset. Now Holly, a lot of people feel like they can't stand out because it's quote unquote, all been done before. Bust this myth for us. (laughing) - Yeah, this is a really awesome one to dive into. So, you know, I said just yesterday actually on a call with my mastermind group, stop trying to be ultra original and just be real. Because people see through everything else. And what they want is authenticity. What they want is a relatability. What they want is to know that they are not alone with the thing that they are finding really challenging. So we want to really start showing up and focusing on who we are, what our story is. But most importantly, we wanna be listening to what our audience wants. Like where are the gaps? Where are they struggling? What would be helpful? And the thing that has always got me out of my own way, you know, I've just had to put my big girl pants on and you know, just put myself on Facebook live for the first time, which you might as well have asked me to go out with my friend, John. Nick here, the first time I did that, you know, the thing that got me out of my way and it still does get me out of my way is to remember this one truth. It's not about you. It's about the people you know you can help. And if you have something that you know could seriously benefit and impact others, that could have a positive impact on their lives, then you are doing the world a disservice not to put yourself out there and share that. And every time that I get blocked, or every time I find myself, you know, being held back in new uncertain areas, I remember some of my clients. I remember clients like a woman who was stay at home and a newly qualified coach and she had big dreams of sharing her story and supporting others. And she now has a not-for-profit charity where she supports women and children all over Australia who have suffered from domestic abuse and violence. She has a whole team behind her. She's a keynote speaker. She's published her bestselling book. She's been an international media. And I think of clients like her and I'm like, if I hadn't got out of my own way, then she couldn't have got out of her own way and then so on and so forth. And then think of that ripple effect that then, you know, happens as a result, all the different people's lives that are now positively impacted by that. So that is one really important thing. It's not about you, it's about the people you can help. So remember that no one else can replicate your exact unique set of gifts, experience, knowledge, personality, and story. This is what I call packaging up your brilliance. And it's that brilliance that the world needs. So, you know, one of my favorite things to say is you quit hiding your brilliance because the world needs what you have. And it's so true. So I think those are the key things. Focus on who you want to help and listen to them and engage with them and, you know, show that you get it because the most powerful thing anyone can ever hear is I get it, you're not alone. Secondly, think about in which parts of your story the most relevant to share that could normalize other people's fears and concerns. And thirdly, just recognize that you have something that you know can benefit other people. So make it about them and then that will help you to get out of your own way. - Fire Nation, you have an obligation to share your brilliance with the world. Look at it that way because it's true. Now, Holly, talk to us about selling high ticket offers. Like give us an example of what a high ticket offer is. And then how can we build the confidence to promote an offer like that as a startup? - Sure. So, I mean, high ticket generally speaking is, you know, any, I think my very first coaching package was like $3,000. And then I was also able, as I mentioned, to land a couple of $80,000 contracts. So what goes behind all of that really is firstly recognizing what you're actually selling. Because a lot of people think about, oh, you know, I'm trying to sell coaching or I'm trying to sell consulting or healing or graphic design. And that's not actually what people are buying. Okay, people are not buying EG health and fitness. You know, someone is buying the promise of getting rid of their man boobs. So they can ask out that hot girl on a date. They're buying the solution to their biggest burning problem. And if we can always ensure that what we are selling comes back to that, then suddenly it's an easy sell, right? So, focus on what is the solution that you're selling? And how are you going about that? So when it comes to, for example, you know, higher ticket contracts, so I did a lot of things in my early stages with, you know, organizations. It's really about first and foremost, listening to them. I cannot emphasize that enough because then you reflect back. Okay, so you said, this is what you're looking to achieve. These are the key objectives. This is the solution that's going to help you to achieve those. Rather than just kind of throwing things out there and hoping other people can connect the dots as to how exactly you can help them. We want to just make it super easy by again, using their exact language. And the only reason that anything would ever be a hard sell is if you're not doing one of these three things. You're not talking to an ideal client, number one. Number two, you don't actually have a genuine solution to the biggest burning problem. Or number three, you're not effectively communicating the benefits to them that brings it all back to the desired outcomes that they say they want. So whenever you're in doubt about how to sell anything, whether it's low ticket or high ticket, ask your audience because this is what's always going to eliminate the guesswork around what are people going to buy from me. So that's just the most important thing I think with high ticket is to recognize that's about solutions. It's not about your method because it's actually really hard to just sell coaching and I see too many people thinking, well, I've got a three session package and I've got a six session package and I'm like, great. Why would anyone buy the six session package if the three session package is a lower price? Ultimately, if there's no benefit that's clear and you're not taking them on that journey to really mentally rehearse what they could have at the end of that experience of working with you, then it's always going to come down to price. And most likely it's going to just go into that all think about it basket. Whereas if you can speak that language, like I shared with that first example with the man boobs, and someone's like, oh my God, that's what's been keeping me awake at night. Then it's going to be literally like, shut up and take my money. How do I start working with you? Where do I sign up? So that is the key. It's absolutely the key and that makes it not feel like a sell at all because you're just serving someone with the very thing that actively seeking and making it easy for them to reach it. - I mean, Fire Nation, if you're in fitness and you do a search after this episode and nobody has conquered and dominated the niche of getting rid of man boobs. Like, you better grab that niche because that's a real problem. And guess who people who have man boobs want to go to? Somebody that specializes in getting rid of man boobs. Like, you know, they don't want a six pack. They don't want big biceps. They want to get rid of their man boobs. And again, this is just one example. Now, Holly, you know this so well because you've done it. When you have built an audience, that knows, likes and trusts you. And then you ask them what their biggest struggle is. They tell you what the solution, they tell you and then you can just create the solution. They tell you the solution that they want and you offer to them. And guess what? You're the person in the like and trust. You're the person who asked what their struggle is. You hand them the solution. They're going with you. Now, that's like a pretty obvious opportunity. Now that we've broken it down for everybody. But what would you say is the most overlooked opportunity that can help fire nation grow their audience and make more sales? I really do think it comes back to telling your existing networks what you're doing. So that is absolutely overlooked. So the exact details of how I tell my clients to go about that is to create a level of intrigue around it. So I tell them, show up on your personal page, do a Facebook Live ideally, and just put as the headline, exciting announcement. So that we have as many people as possible, actually click and watch it because people cannot stand pharma, right? We have to know what is the announcement? Or you know, I've been waiting so long to share this dot dot dot. So something that's just going to create that sense of wow, what are they up to now? And then keep it super short, like three to five minutes max where you're literally just saying, this is why I'm doing what I'm going to be doing. This is why I'm so excited. This is who I am seeking to help. And this is how in that simplest possible way that means someone else could repeat it just like that and have it on the tip of their tongue for when it ends. However, they're having a conversation with someone that they recognize is your ideal client and then tell them very simply one way that they can support you. So have that clear call to action. Don't give them 10 different things, say go to my page and like it or say tag someone that you know that needs this. So that honestly is the most overlooked opportunity that I have seen time and time again. When we have no audience, we don't really have that starting point. Just go to your existing lowest hanging fruit opportunities, which are always the people that you have an existing relationship with. Holly, I've been counting. You've dropped 74 value bombs in the last 40 minutes. It's very impressive. So of that, what's the one key takeaway that you just really want to make sure that fire nation gets from everything that we've talked about? I know you have a great call to action for us. So share that as well. And of course, let us know all the ways that we can connect with you so we can keep consuming your amazing content. Gosh, one out of 74. I honestly, the guiding principle that serves me so well is actually a quote by Oprah. And it kind of sums up what I've been sharing today. And that is we get in life what we have the courage to ask for. And I just wholeheartedly believe in that. So don't wait until you think your quote unquote ready to sell. Don't wait until you think you're ready to do a speaking gig. Don't wait to charge the high ticket if you believe you have a solution that meaningfully serves other people. Start asking questions that help you better understand who you're trying to reach. Ask for help and support along the way. For a different approach that could get you everything you ever wanted, like I did in my case with my corporate role and my business, I had the best of both worlds because I did to ask. So that is probably the parting piece of wisdom I would like to leave with everyone. And for you all to consider, you know, if I felt courageous enough, what is the one thing I would do differently starting tomorrow in my business? So that I hope inspires you. And then I am very much a Facebook girl, John, so you can find me at facebook.com/holymacuecoaching. I would love to connect with as many of your audiences as possible. And then I also do have some awesome freebies. So if you're sitting there right now thinking, I want to attract more idol clients, but I don't have a big list, then I have the most amazing thing for you, which is a free cheat sheet where I share twenty first free ways to find clients. You don't need any advertising. You don't need a big audience. And these are the exact same organic strategies that help me hit those financial milestones with a really small list. And in that cheat sheet, I also walk you through my monetize your magic method, which is just the five essential steps that every business, no matter what stage you're at, need in place to be that no brainer yes to your idol clients. So you can get that plus a couple of other extra goodies at holymacue.com/fire. And I'm just going to spell my last name, which is M for Mother A double C U E. So that's holymacue.com/fire. Fire Nation, you better be getting your booty over to that website to grab those freebies because it is pure value. It is going to be pure fire. This is the type of content that you need to be consuming, the type of strategies you need to be learning to take your business to the next level. I mean, I've seen holly, I've met holly, she's someone who has used these strategies to hit these milestones and it's incredibly impressive. That's hollymacue.com/fire. M A double C U E.com/fire. And you know this fire nation, you're the average of the five people you spend the most time with and you've been hanging out with H M and J L D today. So keep up that heat and head over to E O fire.com and type holly in our search bar in the show and page will pop up with everything that we've been talking about today. Links to holly's Facebook page to her goodies, all that jazz and so much more. holly thank you for sharing your truth, your knowledge, your value with fire nation today for that we salute you and we will catch you on the flip side. Hey fire nation today's value bomb content was brought to you by holly and successful entrepreneurs. They accomplished big huge goals. That's why I created the freedom journal so that I can guide you in accomplishing your number one goal and just 100 days fire nation. We are talking step by step step by step. Oh baby. Gonna get to you. Visit the freedom journal.com use promo code podcast for a little thank you for listening to my podcast and it'll get you $15 off. Thank you fire nation. I'll catch you there or I'll catch you on the flip it. Flip flop new kids on the block. Hala fire nation. This episode is brought to you in part by clavio the ultimate e commerce marketing platform for email and SMS messaging whether you're launching your e commerce business or taking your brand to the next level clavio gives you the tools to get growing faster get started for free today visit clavio.com slash fire to create your free account.