94: How to Give More Confident Data Presentations (even if you're an introvert) — Featuring Cole Nussbaumer Knaflic
46m 36s
In this episode of DataViz Today, host Ali Torbin discusses the importance of public speaking for data professionals, a skill often overshadowed by technical abilities. Ali admits she once feared speaking, but through practice, she realized its career benefits, such as becoming indispensable to her team. She interviews Cole Nussbaumer Knaflic, founder of Storytelling with Data, who shares insights from her book "Storytelling with You." Cole emphasizes that anyone can improve as a presenter, not just natural orators, by embracing "productive discomfort"—viewing nerves as a sign of growth. She advises identifying specific fears (e.g., forgetting points, sweating) and creating tactical solutions, like using post-it notes or choosing appropriate attire. Cole recommends recording yourself for five minutes and watching it back three times: first to get over self-consciousness, second to listen for filler words and pacing, and third to observe body language, such as swaying or frowning. She also suggests using confident posture and breathing to calm nerves, and practicing aloud to build familiarity with content. Ali and Cole discuss the value of pausing, even counting to ten after asking questions, to let audiences engage. They address authenticity, advising listeners to adjust their "dials" based on desired perceptions, like being competent or approachable. Finally, Cole stresses that passion can compensate for mistakes, making presentations engaging. Ali concludes with takeaways, including a dentist’s trick of breathing through your nose and wiggling your toes to reduce tension, encouraging listeners to practice and grow as confident presenters.
Hey, you're listening to episode 94 of DataViz today.
I'm Ali Torbin, an Information Designer and author of ChartSpark.
This show is here to help you become a more effective and creative information designer.
Thanks for joining me.
So, recently, I came to realize that there's a skill in our DataViz work that we
don't pay enough attention to.
It's not learning in a code or a color theory.
It's the ability to speak in front of other people without feeling absolute terror.
I definitely started out feeling terrified speaking in front of other people.
I remember in high school, I had to give a presentation in front of my English class.
And I thought that if I spoke quietly enough, then maybe people wouldn't notice that I was nervous.
Turns out nobody could even hear me speaking and someone in the back row kept yelling
out, "We can't hear you."
And so I started talking faster to try to end the torture while still whispering through my
presentation.
So, needless to say, I am not a natural speaker, but through a lot of practice,
I have lost a bit of the terror when I speak in front of other people.
And I've come to realize that it's elevated my career in so many ways.
When people hear you and see you, they know what you're working on and want to collaborate
with you. When you're on a data team, your manager can rely on your superpower
of speaking in front of people so they don't have to worry about it.
Also, this is one of those skills that you can use anywhere you go, no matter the industry or
your role. You can be a critical member of the team if you have the skill of not being terrified
to speak in front of people. And notice, I didn't say that you need to be the orator of the century.
All you need to do is take some steps to get over your terror and you'll be way, way, way ahead
of most people. And then from there, your speaking skills will grow with practice.
Now, I believe that this skill is so important that I called in the best of the best to back
me up on this. We have Cole, Newspammer, and Naflick on the show today.
Cole is a powerhouse data storyteller and presenter, the CEO and founder of Storytelling with Data,
bestselling author of three books, Storytelling with Data, Storytelling with Data Let's Practice,
and her latest storytelling with you, which shares Cole's step-by-step process of planning,
creating, and delivering presentations. So in today's show, Cole shares how to identify those
little nervous things you do when you present, and then specific exercises to overcome them,
so you can become a more confident presenter. All right, now let's jump into my conversation with Cole,
and first up, I asked her if she's always been a great presenter.
No, no, and I think actually if I rewind and were younger Cole looking at me now,
I would be in utter disbelief because I was never a stand in front of people,
be comfortable sort of person. I'm an introvert. My comfortable space is behind my computer in a room
by myself, reading a book, digging some tea. Exactly. Yeah, that's my happy place, right?
But interestingly, over time, the stage has also become a comfortable place as well,
and it's been through a lot of work and trial and error, because I think I realized early on
that if I stayed in my comfortable space, I was never going to be able to have the impact
that I wanted to. Right. Have you heard that analogy where someone said like a lobster
outgrows its shell, and it gets uncomfortable, you know, because the shell's too small,
and it gets uncomfortable, and then it sheds its shell and has to grow a new one, but the fact being
like, if you feel uncomfortable, it probably means you're growing. I love it. Yeah, I think of it
as productive discomfort. If you have a goal at the end of it that you can articulate,
but you feel that there's this zone of discomfort in the meantime, that's when the discomfort
becomes productive, because it's for a specific purpose. And so I think it's one way of just
reframing when we feel nerves, or when we feel uncomfortable to actually look at that as a really
interesting sort of chasm to cross to get to the other side. Where am I going with this? So in
order to have productive discomfort, you probably have to be able to see where you're going
with this discomfort. Like if you don't see anything at the end there, like on why I'm even trying
to get there, then it's hard to think, okay, I got it. You may not know the where, but you know
the why, right? Why do I need to do this? And for me stepping out from behind the computer, it was
because I've learned these things about how to make a graph that seem to work. And I'd like to be
able to teach other people that and have the enthusiasm and excitement around being able to get
people to see something in a different way and maybe do smarter things as a result of that. I want
to share this. And so for me, the passion around it, I think was really what got me around the
first handful of like, you know, when I think back, really bad presentations, where people were
willing to sit with me through it and be patient through it because of the passion that ends up
being contagious. And that's one thing that's become apparent to me over time. I think both in
presenting myself, but watching other people present, helping my team present is that if you can't
find the reason that what you're talking about is interesting and be genuinely interested in it
yourself, there's no way you're going to get other people interested in it. But conversely,
if you turn that around, right, if you can find the interesting thing, the nugget, you know, the
the thing that you found that nobody else knows and now you get to be the one to share at that,
you can turn that into a really interesting energy to use when you're then talking to others
about your work. Yeah. And it does, if you can lean into the passion, it kind of helps with the
nerves a little bit. Yes. Yes. Because then you get, you know your stuff, right? If you can get
into a space where you feel comfortable, because that's something that I think we maybe don't fully
recognize. But when we feel comfortable when we're speaking, you know, whether it's to one person
or to a room full of people, that helps the people who are listening to you feel comfortable.
And when you feel discomfort and when that discomfort is palpable, right, shaking voice, shaking
hands, body language where you're just looking uncomfortable, that makes the people with whom you're
trying to engage feel uncomfortable as well. I think a big part of feeling ready, feeling good,
feeling comfortable when you are presenting or when you're getting ready to present is just
identifying the things that either scare you or that are going to make you uncomfortable
during the actual presentation, so that you can try to take those away. We can talk about really
tactical ways to do that if you want to drill into it. Yeah. And thinking more about the why too,
feeling like a passion for the subject is one thing. But I have also found that
being able to get past my fear of speaking in front of other people, like, I still feel it,
but like, on the journey to getting past the fear, it has made me really valuable on my team.
Because I remember a few years ago when I first started thinking, okay, I am going to try to be a
better public speaker. I was in a team setting and our team had to present to other teams on
what we were doing. And my boss, he was just like terrified of getting up in front of people.
And so I was like, I could do it. And I did it. It was okay. But in his eyes, I was like the star
team member because I took away such a huge pain point for him personally. So I was thinking like,
if this team member, anybody on this team gets laid off, like, I'm going to be the last person
getting laid off because I provide such a pain relief for him in terms of being able to speak
in front of other people. Yes. And I think that's going to be the case for anyone who finds
himself typically in a more analytical, more quantitative type role. Because it's not so often
that you see those skills together where somebody, both is comfortable with the numbers and the
statistics and the technical aspects and also able to talk about that in a way that makes
sense to other people who may not have any of that background. And so for anyone who's listening
and wondering, is this a skill set that makes sense to spend time developing? Yes, absolutely.
Because to your point, it's going to put you ahead of most of your peers, if not all of them,
when you can spend time focusing on yourself and how you speak and how you interact with others.
And it's really cool because it helps you not only in the professional parts of your life,
but else you just engage on a personal level with people in general. So whether someone works
with data or not, we all need to talk to each other. And we got pretty, we out of practice
in the past few years. And so spending time developing those skills so that they
don't become inhibiting right where you're not the manager who's so afraid of
talking in front of others that you can't do it. And the thing is you don't have
to be the most amazing person in the world that's speaking you just have to be
like the least terrified person on your team. That's yes if we're going like
stepping stones. Yeah that would be a good place to start. You don't just have
high bar just be the least terrified on your team. Yeah well and I think often
people look at someone who you know oh I wish I wish I could present like that
person that you know that professional that expert they are they're so
natural look at just how fantastic they are. And I'd like to argue that
nobody starts out that way. Some people might start out more comfortable there
but nobody starts out as a good presenter. Anyone you see who does it well has
honed that over time and I hate the excuse of well you know I'm just not a good
presenter. You know that's that's so-and-so would be better at that than me.
It's like no that's just an excuse not to work on those skills because anyone
can be. I'm proof in that right I used to be the shaking leaf full of filler
words and just I would have never put myself in a position where I would be
talking in front of a group because of those nerves but getting over that and
seeing how much impact you can have. And I think using the real-time data that
you're able to collect when you present and for those of us who are
analytically minded it's fascinating. You get it immediately and at scale when
you watch people's facial expressions and body language and what they're
doing where you can see pretty quickly when you do something that either causes
people to tune out or to stay with you. And so I think for me when I look back at
it and I definitely wouldn't have recognized this at the time but looking back
I learned how to present in a very similar way in which I learned how to make
graphs and show data which is just trial and error and learning over time what
works and what doesn't and doing more of the things that work less of the things
that don't work because for me you act men in front of people hundreds probably
thousands of times and whether it's one person or a group of people you get
that instantaneous feedback and sometimes in a setting where you can even drill
into it and ask questions about why something worked or didn't or you know
you can try things like walking around the room and understanding how where
you stand or what you do with your hands and your body can invite people in or
make a barrier between you and them. And so honing that over time is something
that anyone who wants to and is aware and yeah putting themselves in that
productive discomfort sort of category anyone can do. Yeah yeah it's very
accessible to anyone who wants to try and make those small steps but I I
remember it feeling really hard to even take that first step because of those
things you were just talking about how like you know the shaking or for me
like I just get talking faster and faster and faster and faster and I can't
breathe. So just knowing like those physically thick physical things that
happen to you and you feel like you can't control them. Can you describe a little
bit about maybe the things that happen to you and then how you try to start
getting over that? Yeah and I think this is a valuable exercise for anyone to do
which is really think about what pieces of presenting or talking in front of
other people what parts of it make you nervous because if you can really get
specific on that you can do very tactical things to help make yourself more
comfortable. So let's go through a variety of those. If I am afraid I'm going
to forget something important that I want to make sure I say you know maybe
it's you know the somebody's specific name that I want to refer to or it could
be anything right something specific that I don't want to forget and I'm afraid
I'm going to forget. Well rather than just let that fear get to me I can write
it on a post-it note and stick it in my pocket where I know I can pull it out if
I need to refer to something or if I'm presenting slides I might put the
words or you know something that's going to prompt me to remember on this
slide itself or in the speaker note. So I can basically just take away that fear
altogether by building my content or having something with me that's going to
help. Stick in other examples or here's one of maybe too much information but
that I'll share because I think it's something other people struggle with too
which is if I'm nervous I overheat and then I sweat and so I don't want to
look sweaty. Well then I should be careful about what I wear. It's over time I
learned well if I do like a sleeveless top under a blazer that'll be a good
scenario because either I have the blazer on you can't see my sweatiness right
or I can take it off and be cooler so planning a tire which this sounds like a
really funny thing but that's something I always recommend and particularly if
you have any nerves is do a test run of everything you plan to wear from
accessories right away in glasses or earrings what shoes you're going to hear up
or down yes is your hair up or down which sounds funny but if you are if you
have a microphone it's on your lapel and you don't realize until you're walking
on stage that if you move your head to the right your hair brushes across it
and it's this awful noise like that's really hard to overcome in the moment if
you're already feeling nervous and so the more you can find out those things ahead
of time and just change them if you need to so that they don't become one more
thing adding to your nerves yeah and it does sound I think it could sound a
little bit woo woo to people where you say like oh just think about your fears
but it is so important to think about where that stuff is coming from I have
found that in my own journey to where just thinking about why am I actually
nervous about being in front of people and a lot of it came for me was just like
feeling like I am not good enough I'm not saying something that's worthy of
speaking in front of other people and that was a huge fear for me so like
having all these eyes on me it's like who am I to be up here and once I
dress that and it's still a work in progress but just thinking like I I do have
a story to tell and you might not agree with everything I have to say but I can
at least tell you my perspective and it can help you or not take it or leave
it even just that little bit of mental shift has taken my nerves down a little
bit yeah well that imposter syndrome I think is something that's coming anyone
doing any sort of creative work has that at some point in some way and yeah
recognizing that no but if you're the one who's been asked to speak or you have
a reason to yeah that you have a reason and people want to be there or if they
don't you're going to prove to them why they should and often you are doing
better than you think you are too because I did one presentation once and I
said I felt like I was I was really struggling through that and someone was
like oh I thought you did great like people obviously don't know all the
time yes we often are our own worst critics because we in our heads build
this ideal version of what what we should look like or how we should sound or
how we should look and so when we perceive a gap between that ideal that we
built in our heads and what actually happens we feel the gap whereas nobody else
has that vision in their head they only see what you present and yeah you're
right that it's it's typically better than we think if there are areas that
weren't ideal then that's how you learn and fix it for next time and speaking
of closing that gap you have a really great exercise in your book that helped
me a lot about videotape in yourself and being really strategic when you
watch it back which I thought was really cool can you expand a little bit more
on that absolutely and actually this came from when I worked at Google I had
an opportunity to attend a train the trainer type of program it was as I was
going to be starting to teach courses on data visualization and one of the
really impactful things that we did as part of that was recorded ourselves and
watched it back and I was able to pick up a couple of really awful irritating
things that I did and just immediately put a stop to them and so the way that I
put together the exercise in the book straight along with you is it's part of
refining which I believe is chapter nine but basically get some content that
you know well could be a slide or two or graph you want to talk through or
it doesn't even have to be work related just talk about something a topic that
you know reasonably well and record yourself for maybe about five minutes of
content you want to record both audio and video and if you're doing this with a
particular presentation in mind try as much as you can to emulate how you'll
be doing for example if you'll be standing stand when you record yourself if
it's virtual and you're sitting at your desk think about how you might record in
that setting so that you can see how you'll fare in an environment that's
similar to how you'll be presenting so I want to record about five minutes and
then I'm going to have you watch it back three times the first time is really
just to get over yourself to put it bluntly we all sound and look different
then we
think we do. And it is always a painful process to watch and listen to oneself. And so that
first viewing is really just to get over that initial reaction of, I don't really look like
that. The self-loathing version. Exactly. Get over that. And then the next two are the pre-talked
two plums. Oh, I guess that's productive too. So for one of these and it doesn't matter which
order you do it, you're going to want to turn off your video or not look at your video and just
listen. This allows you to really understand the words that you're using. If filler words are an
issue, they will jump out at you at this point, but just understanding how you sound. And you will
pick up on the things that don't work likely. But the sorts of things in particular you can listen for
is how's your speed? Are you too fast? Are you too slow? Is there some variety? How is your volume?
Can you hear yourself? Do you go in and out? Are you moving in any strange ways that's making the
volume come across in a not ideal way? Which would be probably even more useful if you're speaking
into a microphone in a virtual setting. But in any case, what are you doing with your voice? Are you
pausing? Allowing time for important thoughts to sink in or to allow yourself time to breathe so
that you have enough voice to get through what you want to say? You'll hear these things, but those
are some specifics to listen for. And then on another review, you'll mute the volume and just
watch yourself. And again, you'll note the things that you do that work well or probably you'll
pay more attention to the things that don't work so well. But this is where you'll see, I'm making
any funny faces or how's your body language? Do you look comfortable? Are you doing anything
off-putting? So this is one of the things. When I first did this at Google, I watched myself back
and I was wearing heels, as I often do when I present and I was rocking on them. I had no awareness
that I was doing this, but it made me do this sway throughout the entire five minutes that I think
if someone had said to me, you know what, you're swaying on your feet, it's a little distracting,
it would have been easy to wave off as feedback. But seeing myself do it, wow, that was really annoying
and unnecessary and I was able to put a stop to it immediately. So recording yourself is a way
of just getting this lens into how you look and sound from another perspective that can be
fantastically useful when you're trying to hone those things. And I would say out of that,
you know, if you come up with a laundry list of things you want to change, just focus on one or two
at a time and make small improvements and over time, those small changes will add up to big progress.
When I read that in the book, it was pretty close to a big presentation that I had to give.
So I decided to try it. I was like, okay, let's see, let's see what I'd see.
I found that the third one where you watch without any audio was the biggest thing because I
realized that I wait, I gesticulate a lot. So I waved my hands around a lot. And if you don't have
the audio that goes with it, you can just see like how crazy you look. I was like, okay,
I've got to take the gesticulations on just a little bit because it feels like I'm like
flailing a bit. And another thing was that when I'm trying to like talk about something that I find
very serious, my passion kind of came out as like your own brow. As soon as you started talking
about it, you did. Yes. And it's a really hard for me to stop. But I just knowing that I do that,
it helps me correct it a little bit more because I look angry. And I couldn't really see that
when I was listening to it. But when I'm looking at it, and I don't know what I'm saying, I can see,
why do I look so mad? And nobody wants to watch someone talking who looks mad.
Right. Well, it's funny. So Alex on the team always refers her onboarding as like the hazing period.
And it didn't even strike me at the time, but I was in, so Alex and Mike were hired at the same time.
This was a few years back. And we had an offsite. Everybody was together. And then they were
training to be able to deliver workshops. And so all of it was done remotely where they every week
would send me a video of the lesson that they learned. And the video was of them teaching. And
you know, she just talks about it like, wow, you know, that was a lot getting used to seeing myself
present and like coming up with something I was happy with to send you every week for the first
of like eight or 10 weeks. But it also built such a cool habit and comfort with recording oneself
and using that to improve. And that's something that we do across the team in ways that I think we
didn't design. Maybe that way or didn't think about this benefit of it when we were doing it,
right? We did it that way for other reasons, but that has been hugely helpful. One really cool thing
is if you let some time pass because you know, oftentimes when progress is slow, we don't necessarily
see it in ourselves. But when you can go back to one of those early recordings, all right,
I do this on YouTube sometimes. I'll see a clip of myself from years ago and like, oh,
I'm glad that I'm glad that I'm more comfortable. Look at all my growth camera now that I used to be
right. Look at all the growth that that can be useful. That's why I'm a fan also of when you are
presenting, I think going into it, knowing what you want to improve that time, but then reflecting
afterwards as well. And if you do that as almost a diary entry, then you have that to be able to
go back to over time as well where you can say, wow, hey, look, you know, two years ago I was focused
on not saying the word like every other word. And now, you know, I'm still focused on a filler
word, but it's a very different. You see the progress over time, which can be fun and just
help you recognize the progress that you are making over time. Have you noticed how nervousness
shows up in your presentation or like, you know, just in your body? Has that changed over time for
you? Oh, absolutely, absolutely. There are scenarios where I would feel, I would feel nervous,
I would be shaking, I, you know, it would be questioning me, you know, it's a group of surgeons,
I remember one time, a group of surgeons, like, what am I going to teach them? Why am I here?
Those sorts of things that today, if it were the same group, like, well, no, I might still have
some nervous energy before I walk out or in those first few moments, but now I'm able to harness
that and use it as productive adrenaline as opposed to something that's going to inhibit me.
And you can, you can feel this, anyone can feel this. And oftentimes people will feel it naturally
before they're going to present or before they're doing something that makes the nervous, but
body language, we have a way of internalizing it. And so actually anybody listening can do this
exercise along with me, which is assume some not great body language, right? So like hunt your
shoulders forward, kind of roll into yourself. You could even like make your hands shake on purpose
and just notice, I mean, you can hear it probably right now, my voice sounds and versus if we
put our shoulders back, smile, breathe deeply. I sound different. I feel different and those things
are going to help me come across more confident, more positive. And so you can assume this body
language of confidence, even if you're not feeling it. And over time, you'll internalize that.
Yeah, that's a great point. I have noticed that if I move my hands slower, then it leads me to
speak slower. So that's kind of something I've tried to do over time is since my nervousness comes
out and speaking fast and my hands go with that. If I slow the hands first and then everything will
follow. So I like the idea of like doing the body stuff first. And then hopefully like the emotional
things kind of follow. Yeah, and they do. And it's a great feeling when you're able to contrast
how it felt before and then how it feels. And there definitely is a helpful
fake it till you make it aspect here where if you do these things, or you assume good body stance.
And especially in ways that allow your lungs to be able to inflate fully so that you have
full voice, right? For me, shaky voice was a big thanks. The problem would be I'd be nervous.
And so I wouldn't be breathing deeply. I'd be talking fast. So I also wouldn't be taking full breaths
in between anything. And then over time, my voice would start to flutter because I didn't have enough
air crossing my airway and into my lungs to be able to project. And then I'd hear myself
get nervous. And then that cycle just like everybody's hearing it. Everyone's hating this.
Yes, this is my voice on loudspeaker, right? Cause I'm talking into the microphone. And I can hear it
shaking. And yeah, bad, right? But if you can exude the confidence, breathe deeply,
pause, pauses are fantastic, both from a just generally punctuating the way in which you speak.
But also it gives you time to breathe, which is really important.
and pauses are super powerful.
And I think often overlooked,
because when you're talking in front of a group,
they can feel very uncomfortable.
So if you can find ways to do that,
so you're about slowing down your hands, helps you slow down.
Actually, just stop talking for a while,
can be another way to do it.
And again, it feels super awkward at first,
and you can decide when might it make sense to pause?
When do I need to work them in?
I can remember notes that I would have to myself
in presentations where I would actually
write the word pause in big, bold letters,
just as a reminder to myself.
And so I'd plan ahead of time when I was going to pause
and let my breathing catch up so that I wouldn't get
into this cycle of, you know, I'm talking, talking,
talking, breathing enough and getting out of control.
And so where you can either work in times
when other people are talking, right?
So maybe you pose a question and take some time
where other people are weighing in
or you turn something back to the group
or you have a co-presenter so that you can bounce things
back and forth, but also just actually pausing.
And at first, you can count.
If you are working in a pause and it's for effect,
or if I'm going to pose a question,
and I want to allow time for people to absorb that question,
decide whether they're going to respond, gather their thoughts,
and then respond that takes time.
It takes even more time if you're virtual, right?
Because people have to physically tie
or unmute themselves or do these things.
- So I'm multitasking.
- Exactly, that gave me a great place to say,
all right, I'm going to pose this question.
I might say it a couple ways so that it gets across
and then we'll pause until somebody says something,
or I'm going to pause and count to 10.
And then if it's more the like stand on stage,
give a presentation, decide when you're going to do that
to make a point and punctuate that important point with pauses.
And those are the sorts of things that you,
I'm never a fan of memorizing,
because if you forget something that you meant to memorize,
that can really throw you off in the moment,
but I'm a big fan of committing certain things to memory.
And that can be if there's an important point
that you want to make, right?
So you have those words down, you're able to hit them,
you're able to say them with force as needed,
pause around them, can also be useful to commit
the first few things you're going to say to memory.
And again, not necessarily the words you're going to use,
but if I know in the first five minutes of my time
in front of this group, I want to hit these five points,
then I'll practice talking through them,
allowed multiple times where I know I'm going to get
to the five points, but I might talk about them
a little differently, or me and or through them differently,
or connect them differently every time I talk through them.
But after doing that a couple of times,
now I know that I can, I know what those five points are,
and I know that I can gracefully get from one to the next
in a variety of different ways,
which means now when I have the nerves of standing in front
of somebody and doing this, I'm already practiced,
I know it, I have it committed to memory.
This is particularly useful at the beginning of your time,
'cause that often is when people have a bit of nerves
if they're going to, and those first few minutes
are usually enough to get you past that,
so that once you've got past the five points or whatever it is,
now you're in your element, you're talking,
your feeling in can be in the moment.
Another excuse to pause can be to take a sip of something,
have water or coffee or tea within reach,
you can say something, and then you can pause
and give yourself a little breathing room.
I have noticed that when other people pause,
it gives me a chance to catch up,
and I appreciate it.
And when someone isn't pausing, I just think,
"Oh gosh, this is getting a kind of overwhelming,"
it's just an information. - Yes, one thing right here.
- To the next, and to the next, and to the next.
I think, right, if you're ever writing down a note,
you wanna remember something that someone just said
or a point that they made, and if they're still talking,
they're, you're now missing what they're saying
versus if they paused, you're absolutely right.
Gives everybody else a moment to let things sink in,
because you as the speaker likely know
where you're going to go next,
and you kind of just wanna get there.
But other people are hearing these words,
probably for the first time, or hearing you say them
for the first time, and so letting there be space
so that people can come along with you,
or ask questions or participate along the way,
can be really useful.
- Yeah, that's a good reframe.
It's not, the pauses aren't awkward,
it's a service to your audience.
- Yes.
- Okay, last question, which is very important to be personally,
so my personality tends to be, well, it is (laughs)
just more giggly and bubbly,
even though I am an introvert,
but just, you know, that's just my personality.
And I am always at this tug of war internally
should I tamper that down when I'm speaking in front of people,
or how much should I tamper it down,
so I come across a certain way.
You know, so what is your take on how much you should
let your personality come through,
and even if it's maybe undermining you in some kind of way.
- Ooh, okay, I love, I love, love, love this one.
So I think one, I'll start off by saying,
we always want to be authentic when we're communicating,
because if you try to put on somebody else's style,
or somebody else's voice, it's not going to work.
It's going to not feel comfortable for you,
and others will pick up on that.
So while I think it's useful to watch others and say,
okay, here's some things I might want to emulate,
you want to do that in a way that's still genuine
and feels authentic to you.
But that said, we all have these dials
that we can dial up, or we can dial down.
And I think the thing you want to think about
when you're trying to decide, do I dial it up,
do I dial it down, is what are you trying to get across
to your audience?
And actually, in the penultimate chapter
I'm sorry, talking with you, chapter 11,
it's about the art of the introduction,
which I love as a case study for practicing presenting,
because everybody knows this topic super well, right?
The topic of yourself, you know yourself, you know your story.
And one of the things that I have people do,
as part of this, is get a specific scenario in mind,
and think about what are the perceptions you want
to create in the others who are listening and watching you.
And being really specific about this,
and you can start by brainstorming a wide swath
of perceptions, usually these are adjectives, right?
I want to be funny, or I want to be engaging,
and then narrow it down to maybe two or three primary things
that you really want to get across.
And so maybe I do this exercise,
and for a given setting, I want to come across
as competent, knowledgeable, and articulate.
And so those are the perceptions that I want to create.
Then what dials do I dial up and dial down?
So in that case, I might dial down the gagaliness,
if that's a natural thing.
On the other hand, though, if I do this exercise,
and I want to come across as friendly and approachable
and kind, then I might actually dial that up.
And so it really depends on the situation,
and what feelings you are trying to create
on the part of those with whom you're communicating.
So if you can do that, then you can say,
all right, well, I can still do this, right?
Or I can still laugh when I want to appear competent.
I just may now have to dial something else up
that's gonna help me balance that out.
And so you can take this really strategic,
optimizing approach to communication.
And that's the part I love about this,
and kind of hate about the history of people
thinking about communication as a soft skill.
Like, no, this is not, you can be so strategic
and specific in how you do it, and what you play with,
and what you would just, and in the same way,
you can think about adjusting a statistical model
for the best fit.
We can do that when we present, it's just the inputs
are different.
- That's great.
Thank you so much, Cole.
Is there any last piece of advice
that you'd like to give our fellow introverts
when they're trying to give data presentations,
maybe taking that first tiny step?
- Yeah, I think anytime you find yourself bumping up
against a deadline, and you are wanting to spend that time
continuing to iterate on your content, right?
You're continuing to play with the graph or the slide,
or don't let the content be what it is,
and take that remaining time to think about
how you can prepare yourself.
What are the things you can do as we've talked about
to help identify anything that might be making nervous,
and take steps to take that off the table, practice,
and I mentioned this in passing earlier,
and I'm a huge fan of practicing aloud,
so being here yourself and vocalize,
articulate transitions between things,
you never want the first time you're going to say something
to be in front of the people.
- Yeah, it comes out different.
- It's different.
- Yes, and so practicing aloud and just spending time
on yourself, not just your materials,
because at the end of the day,
your ability to talk about your work
is going to be the thing that either engages or doesn't.
And so the more time and thoughtful consideration,
you can give to that, the more you can use that super power
in really awesome ways.
- And it is a very, very important super power.
Thank you so much, Cole, for coming on the show today.
- Thanks for having me, Ali, this has been fun.
- Thank you, Cole, for sharing so many great
presentation tips with us.
Here are my final takeaways on how to be a more
confident presenter.
First of all, no more hiding behind the excuse
that you're just not a good presenter.
You just haven't spent the time practicing.
You may need to spend more time practicing than someone else,
but you can learn the skill.
Second, if you stay in your comfortable space,
you may not be able to have the impact that you want.
You may need to seek out productive discomfort.
That's discomfort for a specific purpose.
Also, you may feel this huge discomfort while speaking
and think everyone sees it,
but it's highly likely that they're seeing
just a small fraction of what you're feeling
if anything at all.
But we do have those little physical manifestations
of nervousness to deal with.
Some are more noticeable or dramatic than others.
Cole recommends first identify those specific things
that happen to your body.
It's different for everyone.
Cole said she used to be shaky.
I talk way too fast and then can't take a breath.
When you know this specific thing that you're trying to avoid,
you can begin working on it.
So if you're worried, you'll forget something,
write it down somewhere, you can see it,
or add a prompt to your slides.
Maybe you sweat a lot, learn what clothes work best
for that situation.
Maybe eating before presentation has a negative effect on you.
For me, I've learned to slow my hand movements down,
tell me slow my speaking rate.
It's a work in progress and that's okay.
Just work on identifying it so that you can plan for it.
Now try this exercise that Cole shared
from her book, Storytelling With You.
First, for this exercise, grab a slide or two
of your presentation or maybe you can use
how you introduce yourself and record yourself
for about five minutes going through your slides
and then watch it back three times.
Once it's just to get over yourself, it's awful, it's okay.
And then turn off the video and just listen to the recording.
You'll hear your filler words, your speed, your volume,
are you breathing, are you pausing?
And then on the third watch,
you're just gonna watch the video again with no audio.
Like when I did this, I found out that I was frowning
and I couldn't tell why.
Maybe you are making huge hand movements
or rocking on your heels.
This is a really refreshing lens to see yourself through.
And you'll likely catch yourself doing a lot of weird stuff
which you can start working on.
And Cole also suggests writing down those little things
that you're working on and then occasionally go back
and see what you used to be working on.
And that will help remind yourself
of how far you've actually come.
Another little exercise you can do is to start making
confident gestures and body language
even before you feel confident.
Like put your shoulders back, take a deep breath and smile.
That's often enough to start signaling to your brain
that, oh yeah, I am confident.
So try making the confident movements first,
even if your brain and your heart aren't quite there yet
because they will catch up.
And if you're like me, you get talking fast
and blow past any opportunities to pause
and let your breath catch up.
But Cole points out that you can manufacture ways to pause
like ask a question and then count to 10 in your head
to make sure you give your audience enough time
to think about your question and then respond.
Another great tip from Cole is to lean into your passion.
People will forgive so many mistakes and frowning
and talking to fast and all these things that we do
that we think are bad.
They will forgive a lot of stuff
if you're passionate about what you're talking about.
And if you focus on your passion,
it will also help you stop thinking about your nerves.
Now, my favorite question that I ask Cole was how
we all have their little quirks about our personality.
So how much do you push those things down
when you're presenting if those things
might undermine your authority?
Well, Cole suggests to think of it like dials.
It's not on and off.
Just consider what are a couple words that describe
how you want to come across in your presentation,
like competent or articulate or friendly.
And then what dials do you need to turn up and down
so you can make that happen?
We're not hiding parts of ourselves.
We're just turning down the volume
if it's not serving us in the way that we want.
And finally, if you find yourself making more
and more tweaks to your data presentation, just stop.
Use that extra time to practice your presentation out loud.
And think about yourself and how you want to come across.
How you talk about your work is going to determine
how engaging it is.
And I want to share a tip that my dentist of all people
taught me I was getting some dental work done.
And she could tell I was getting a little tense and nervous.
And she said, breathe through your nose and wiggle your toes.
And it actually works wonders.
At the time, it totally got me out of my head
and made me feel less tense.
And since then, I have been using it all the time
right before I speak.
So try next time you find yourself mentally spiraling
and getting nervous and tense.
Think, breathe through your nose, wiggle your toes.
Thanks again, Cole.
Grab a copy of Cole's book, storytelling with you.
If you'd like step-by-step help planning
and giving presentations for your team.
So many hard-earned tips and tricks are in this book.
I believe in you.
I believe that you can become a skilled presenter,
just like I believe in you, that you
can be a creative thinker and data communication.
If you want to learn how to think more creatively
and have a toolbox of nine exercises
to use to coax out your creative ideas,
then grab a copy of my book, ChartSpark.
It's available in paperback, ebook, PDF, and audio book.
Yay!
Go to ChartSparkbook.com.
Or there's a link to everything we talked about
in the show notes at dataviztoday.com/shownotes/94.
I'm Ali Torban and remember every creative act has value.
All you have to do is begin.
Talk to you soon, bye now.
Podcast Summary
Key Points:
Public speaking is a critical but often overlooked skill in data visualization work, and it can elevate one's career by making you a valuable team member.
Overcoming the fear of speaking is achievable through practice, reframing discomfort as "productive discomfort," and focusing on passion for the topic.
Identify specific physical manifestations of nervousness (e.g., shaking, talking fast, sweating) and plan tactical solutions, such as dressing appropriately or writing reminders.
Recording yourself and watching it back three times—once to get over the initial shock, once with audio only, and once with video only—helps identify filler words, pacing, and distracting body language.
Use confident body language (e.g., shoulders back, deep breaths) to signal confidence to your brain, and practice pausing to breathe and let audiences absorb information.
Authenticity matters, but you can adjust your "dials" (e.g., tone, energy) based on the perceptions you want to create, such as competent vs. friendly.
Prioritize practicing aloud over perfecting content, and use tips like "breathe through your nose and wiggle your toes" to manage nerves in the moment.
Summary:
In this episode of DataViz Today, host Ali Torbin discusses the importance of public speaking for data professionals, a skill often overshadowed by technical abilities. Ali admits she once feared speaking, but through practice, she realized its career benefits, such as becoming indispensable to her team. " Cole emphasizes that anyone can improve as a presenter, not just natural orators, by embracing "productive discomfort"—viewing nerves as a sign of growth.
, forgetting points, sweating) and creating tactical solutions, like using post-it notes or choosing appropriate attire. Cole recommends recording yourself for five minutes and watching it back three times: first to get over self-consciousness, second to listen for filler words and pacing, and third to observe body language, such as swaying or frowning. She also suggests using confident posture and breathing to calm nerves, and practicing aloud to build familiarity with content.
Ali and Cole discuss the value of pausing, even counting to ten after asking questions, to let audiences engage. They address authenticity, advising listeners to adjust their "dials" based on desired perceptions, like being competent or approachable. Finally, Cole stresses that passion can compensate for mistakes, making presentations engaging.
Ali concludes with takeaways, including a dentist’s trick of breathing through your nose and wiggling your toes to reduce tension, encouraging listeners to practice and grow as confident presenters.
FAQs
Productive discomfort is when you feel uncomfortable or nervous, but it's for a specific purpose, like growing a skill. It's like a lobster outgrowing its shell—uncomfortable but necessary for growth.
Identify specific things that make you nervous and plan for them, like writing reminders on post-it notes or wearing comfortable clothes. Also, practice confident body language, like putting your shoulders back and breathing deeply, to signal confidence to your brain.
Record yourself for about five minutes presenting content you know well. Watch it back three times: once to get over seeing yourself, once with no video to listen for filler words and pacing, and once with no audio to observe body language and facial expressions.
Practicing aloud helps you articulate transitions and ensures the first time you say something isn't in front of an audience. It makes you more comfortable and confident during the actual presentation.
Be authentic, but think of your personality as dials you can turn up or down based on the perceptions you want to create. For example, if you want to come across as competent, you might dial down bubbly behavior, but if you want to be approachable, dial it up.
Write key points on post-it notes in your pocket, add prompts to your slides, or commit the first few points to memory. This reduces fear and helps you stay on track.
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