How to Get Visible Online and Attract the Right Clients (Not Just More Followers)

- Welcome to Woman of Influence. - I'm Julie Solomon, and this is where high-level women come to recalibrate their message, re-align their leadership, and rise into the next era of impact. If you're ready to align your visibility with your true authority, if you're called to speak to women at the level you now lead. If you're ready for your business to feel as elevated as the woman running it, this is your space. Because real influence isn't built in the algorithm. It's embodied in your identity. Let's get started. Hello friends, welcome back. So today I want to talk about something that is often misunderstood in the online business world, and that is visibility. And not the kind of visibility that comes from necessarily posting more on social media or doing things like running ads. But what I'm talking about today is strategic visibility. It's the kind that puts you in front of the right people in the right rooms at the right time. And it's the kind of visibility that creates opportunities and not just any opportunities, but the ones that can change your business and your life. So let me start by sharing a story about one of my clients, Kate. Kate knew that she needed visibility to scale her business, but she wasn't interested in just putting out more content. She wanted to be seen by the right people, and for what she knows, for what she does best, obviously, and really refine her messaging and strategically position her to be in the right room, so to speak. And soon enough, she began getting invited to high level conferences, guesting on podcasts, and connecting with key players in her industry. Now let me give you just a few more example to show you how strategic visibility works in real life. One of my other clients, Dana, she runs a digital marketing agency for nonprofits. And when Dana started working with me, her focus was on growing her client base. But I saw something bigger in terms of opportunity for Dana. I encourage her to really lean into visibility that went beyond just client acquisition, specifically through thought leadership. And she began landing speaking opportunities at the top conferences in her space, which then led to a book deal. And that domino effect is really what I'm talking about today. Visibility done strategically. It opens up doors that a lot of times we don't even know are there. Another example is Steph, a client of mine who runs another marketing agency. Steph had a very solid foundation when she came to me, but she wanted to get in front of bigger audiences to really position herself as a leader in her industry. So through our work together, she ended up landing high profile podcast guest spots on shows like Him and Her and Dream Bigger. These appearances also drove visibility and credibility for her, which then she leveraged into things like brand deals, partnerships, and consistent six figure months for her agency. Another example, Kylie. She's a fitness coach and founder. Kylie had a successful course but was stuck in the cycle of constant launching. So first we worked on refining her messaging to position her as the go-to expert in her field. And then after our sessions, she started landing guest spots on fitness podcasts that directly aligned with her idol clients. These podcast appearances brought in clients who were already sold on her before they even reached out because of these visibility opportunities, which then increased her organic sales. So with this idea, I have been able to help clients land brand collabs, speaking engagements and media features and publications like Forbes, Entrepreneur. And these really are the kinds of opportunities that come from being in the right rooms and really being seen by the right people. So I want to break down for you today, how I was able to do all this and how I'm able to help those like you do this. So before we get there, I got to back up a little bit to let some of you know if you don't that before I became a coach or a podcaster or an online educator, I spent nearly a decade working as a publicist. And I wasn't just booking magazine features or securing red carpet appearances for clients. I was literally building brands and creating visibility for Grammy winning musicians, for thought leaders and for best selling authors. So I learned very early on that success in this space isn't just about a hundred K months or a hundred K followers. It's about who sees you. It's about being in the right rooms, getting connected to the right people and really becoming the person that top tier opportunities naturally flow to. So over the years, I have been able to build a brand that has led to several things. Speaking at industry leading events like traffic and conversion, collaborating with brands like Amazon and Four Seasons, being featured in Forbes, The Huffington Post, Entrepreneur, signing a book deal with Harper Collins for my book Get What You Want, landing over 200 podcast episodes at some of the top shows in that business and lifestyle niche. But here is the thing. None of those opportunities happened by accident. I think a lot of times it's easy to see that and start to think that way. They happened because of the visibility strategies that I learned as a publicist and then applied to my own business and then was able to apply to the businesses of my clients. And one of the biggest misconceptions that I really see so many entrepreneurs make is thinking that visibility, that term, that idea is just all about content. They think that if they post more, they'll get noticed. If they create more reels, they'll stand out. If they get more followers, they'll get more opportunity. But that's not the full picture. True visibility and the kind that I'm talking about is really the kind that leads to massive growth and authority, long term, comes from strategic relationships and connections. It's about who knows you, not who you know, but who knows you and trusts you enough to open the right doors for you. And most big opportunities come from the relationships. It's about someone advocating for you behind the scenes and helping you put yourself in that path of opportunity. And this is exactly where my background really just makes me different from other coaches in this online space because I don't just teach you how to refine your messaging and build your offers. I actually help you get in front of the right people and the right audiences. I'm not just your coach. I kind of become your publicist, so to speak. So let's break down what that means. It means that I leverage the relationships that I have spent over a decade cultivating. So I can do things like introduce you to podcast host so you can get in front of your ideal audiences. Connect you with speaking opportunities to position yourself as a leader. Help you navigate book deals and media features if that is something that is on your next step. Opening doors to collaborations with industry leaders and brands that you might have not been able to do on your own are in the current circles that you are in. So you've got to think of it as having someone advocating for you behind the scenes, making sure that the right people hear your message and really for the right person, this can be the thing that changes everything. If you're listening and you don't think that you are quite ready to put yourself in that high level way, I still want to give you a really clear and just kind of few practical steps that you can start building today to make that strategic visibility happen. When you're growing your business, the last thing that you need is 10 different platforms that don't talk to each other. Shopify puts everything in one place. From your storefront to your checkout, your inventory, all of it. So you can actually focus on scaling instead of managing all of the tech. Shopify checkout means more of your customers complete the purchase and returning ones can buy again in a single click. And because Shopify handles all of the backend stuff, you get your time back to focus on the things that actually move the needle. If you're ready to hear the. of your first sale today, head over to Shopify.com/influencer to start your free trial today. That's right. Start your free trial at Shopify.com/influencer. That's Shopify.com/influencer. So the first thing that you have to do is you have got to get clear on what it is that you want to be known for. So before you can get into the right rooms, you need to know what you want people to say about you when you're not in the room, what you want them to know to believe, to feel. What's your signature message? What's your unique genius? And if you're not clear on what that is, you are going to consistently struggle to stand out. Your message will continue to get lost. So you first have to start by refining your messaging so that it's clear concise and it's memorable and it's actually projecting out, what it is that you want to be known for. Because just because you understand what that is, doesn't mean that you're effectively articulating it out to the public for them to understand what that means. And so that's why all roads in my world start with that messaging refinement piece. You cannot build authority and you cannot grow visibility and you cannot grow sales without this messaging refinement piece. And this is really where my genius lies through my decade work as a publicist and then my decade work plus in this online education space. And once you walk that in, the second thing that you have to do is that you have to be so intentional with identifying the rooms that you want to be in. So you have to ask yourself, what podcasts do my idol clients listen to? What conferences do they attend? So I know where I want to speak at. What brands or leaders do they get in front of? Do they aspire to be around? Are they inspired by that I can collaborate with? You've got to get specific. You can't just say, I want more visibility. I mean, what does that even mean to you, right? You have to get specific. You have to say, I want to be featured on XYZ podcast. I want to speak on XYZ stage. I want to get in the rooms with XYZ people, which then leads me to my third. You have to start building the relationships before you quote unquote need them. Here's the secret. The best opportunities do not happen through cold pitching. They happen through relationships. Relationships are meant to be built and they take time. And the way that you can fast track that is if you have someone who's already taken the time to build that relationship, help you get in the door. So you've got to start engaging with the people that you want to connect with. You have to share their content. You have to comment thoughtfully on their posts. You have to send genuine messages. You have to be genuinely curious in these people. You have to start creating the conversations that you wish to see that you wish to have. And as we wrap up today, I just want to leave you with this little reminder. Visibility is not about doing more. It is really about putting yourself in that path of opportunity. And so if you're listening to this and you're thinking, Julie, I'm doing all the things. And I'm still not getting noticed. I'm still not getting seen. I'm still not getting out there. This is your nudge from the universe. This is the sign. And if you found today's conversation helpful, it would mean the world to me. If you shared it with somebody else who you think needs to hear this visibility reset, you can also leave us review on the podcast. Let us know what your takeaway was because I take that information. And then that information allows me to create the types of conversations and episodes that I know are going to be helpful for you. It really helps me discover what you need in this moment. So with that, my friends, thank you so much for joining me on today's episode. I hope this was helpful for you. I want to know what three keys from the three that I listed you're going to be focusing on first. All right, I'll see you next week, same time, same place. If today's episode served you, don't forget to hit subscribe. Leave a review and share it with a woman you know is ready for more. You can now watch every episode every week on Spotify in YouTube and continue to listen on the platform of your choice. And if you want behind the scenes updates on business, messaging, leadership, special promos, the first access to what's happening in my business in my world, I would encourage you to join my weekly email circle at julysalomon.net/newsletter. That is where all of this goes down that is not normally shared publicly. This is where your next era begins, and I'm so glad that you're here.