Boom Shake the Room Fire Nation, JLD here and welcome entrepreneurs on fire brought to you by high level the all-in-one sales and marketing platform on today's class episode will be breaking down how to get booked as a guest on podcast and to draw these via bombs I brought Alex San Felipeo into EO Fire Studios Alex is a software founder focused specifically on serving the podcast industry he's a creator of pod match a service at automatically matches podcast guests and hosts together for interviews and today we're talking about how to be a person of value not just profit it benefits both you and the world people buy from those they know like and trust end of story for always and forever and a huge thank you for smart things today's episode goes to Alex and our sponsors fire nation if you have a high ticket offer and need more quality leads nexus install is designed for you will book you eight to 20 qualified calls each month then trained you to run the system yourself email my team at
[email protected] to learn more and see if nexus is the right fit for you stop duct taping your business together high level runs your website your funnels email automation scheduling payments and memberships all in one place and when you sign up at high level fire.com you get a 30 day free trial plus my exclusive bonus fact that includes weekly office hours with me and much more visit high level fire.com high level fire.com Alex say what's up to fire nation and share something that you believe about becoming successful that most people disagree with john after interviewing you four separate times on different platforms after say it's an honor to be with you on this side of the mic. Yeah. Fire Nation. What's up? I'm so excited to be with you all today. So to answer this question actually john I listen to entrepreneurs on fire and I typically hear this answered from a business standpoint would you be okay with the fight and set from like a personal. I love that. Yeah do it. So I found that success as an individual is determined by the margin that we create and I find that that margin needs to be created outside of the work that we do so many of us we we sacrifice our weekends our friendships romantic relationships travel like just basic life enjoyment for the sake of our entrepreneurial venture and people just say it's a luxury I can't afford right now or maybe later I'll be able to do that but I've just found that as we grow as entrepreneurs those things become a maximizer not a minimizer so the best thing to do now wherever you are in your business no matter how far along you are or black thereof is to start building in margin now and the thing that I've actually found is that when you create this this margin of the self discipline to do that your business actually succeeds more because of it so my advice is this take the time to build that extra margin and for yourself I believe it really leads to success. I love the angle that you took on this question and I also love the topic of our conversation today which Fire Nation as you already know is how to get booked as a guest on podcasts this has been something that I've been focused on for literally 10 years I mean obviously I look to have guests on my own show entrepreneurs on fire but I know for a fact that one of the major reasons for my business growth has been because I've been a guest on thousands of other podcasts for sure so let's talk Alex about why being a guest on other podcasts has become such a powerful form of both marketing and lead generation for you. Yeah sure thing the first thing I think of is kind of like the bullet point reasons if you will like listenership one is growing on average by six million people in the United States alone every single year and I believe that podcasting is like a future stage so it's like a modernized stage and it's just like talking to people in seats there's the SEO boost from it because you're getting back links from websites like Amazon Spotify Apple like whenever you're on a podcast before linking out to you so you're getting back links from there so like that's a huge thing and then also it's just a credibility boost I mean TV and movies they're talking about podcast in these things now which is crazy to me and just a real quick example I was recently talking to somebody about the business that I'm in and stuff like that and she's like oh you go on podcasts and time I'll like yeah I'm like hey open up how you listen to podcasts she opened up Spotify I said type in my name I had to spell for right Alex Hanflip was not easy spell so I spelled it and she just started scrolling and I've not been on I don't know how many podcasts you've been on John but I've not been on near that many but I've been on enough that she was scrolling and 30 seconds later she goes oh my gosh she's like this is all you and I'm like yeah and I do hope she listen because if she didn't that kind of defeats the purpose but nonetheless it's a credibility boost instantly of like wow people want to hear what this guy has to say so those are some like the the basic reasons but take a little deeper I believe the human condition has changed I mean we're we're not buying the way we used to we don't make our decisions the way that we used to and I just realized now that we live in a world where people do business with who they know like and trust and to share a story about how this happened to me actually more recently I was looking to get into some SMS marketing which just means text message marketing instead of like email marketing and I knew nothing about it so I went to Google right like we all do I found three companies that do it and I was like okay before I sign up I'm gonna go to the podcasting and see if I can find any of these three companies mentioned out of three only one of them was referenced I started listening to the podcast episodes they had and also where they had I believe it's probably their chief marketing officer who was going on shows and just like listening to how they do it I learned from that company so I went back and bought that product and then just had a curiosity I went back and I was like let me see where they fell on price range they were by far the most expensive of the three but I didn't care because I developed the sense of no like and trust with that individual and that company and because I made a buying decision and to me that's why I believe that podcasting is coming very powerful from a marketing standpoint and lead generation point I think that's a fantastic example of a real world application of what you're talking about and I kind of going back a couple things prior to what you were talking with what you were sharing that kind of made me chuck a little bit was you know how podcasting like 10 years ago was kind of undisunknown thing even the word podcast wasn't that well known and then I remember like in 2013 14 15 like whatever Kate and I would like hear the word podcast on like a TV show or a movie would be like oh my god did you just hear that and be like very rarely and every now and then you hear it mentioned you'd be like I can't believe they're talking about podcasting like on actual television that's insane and then like in like 16 17 18 it was like you'd hear it more often but it's be they were like making fun of podcasts like oh yeah that person must be at home in his base and podcast or something and it was like they would make fun of it and then as this like in 19 2021 and beyond it's just like it's kind of like now just part of culture and people are talking about it because it is taken seriously and it's a real form that people are actually enjoying on a daily basis like you mentioned growing by six million dollars and the six million people in the US every single year so it's kind of like one of those quotes you hear all the time from I think it was like Mary Angelou which is like you know first ignore you you know then they laugh at you then they fight you and then you win and it's kind of like we're actually at that point and I feel like the podcast and we're like we're winning and we're just going to kind of continue to win going forward because it is officially arrived and you Alex have perfected the art of creating one sheets so that hosts can quickly learn about you and the unique value that you will bring to their show and by you I mean fire nation you as the guest like the value that you're going to bring to the the show that you're going to be a guest on and I think it's really powerful is because somebody that gets over 400 applications every single month for people wanting to be on my show like if I don't have some kind of concise cohesive one sheet that I can glance at and see if this person's a good fit they're already out so that kind of like throws out 300 of the 400 applications right away so 75% of people are disqualifying themselves because they don't have something like this expound upon this art that you've created. Yeah so a one sheet just an example basically what you're just saying John is it's really the purpose of the point of it is to basically give all the details that a host would ever need or want to know about you in one place and the bonus here is that there's not 10 emails back and forth of like hey I need a picture of you hey I need this I need that right like you can get it all into one place but also kind of the hidden one that a lot of people don't talk about is when you develop this one sheet which again is just everything about you and I'll dive into that in a moment what it does is it actually helps the host know the direction to go in with you because if you give them nothing and they said yeah I'll have this person's a guest anyway for all you know they're going to go to Google they're going to find something you did 20 years ago or 10 years ago right and say this looks great this looks really interesting we'll talk about this and then you get on the show and you're like man I really didn't want to talk about that the thing is if you don't give them a direction they don't know what to do so one sheet again helps you avoid the back and forth and also gives them the host a direction as to where you would probably want to go with the conversation so there's a few different types of one sheets I've seen out there the the most common of which is a PDF I personally don't love the PDF one sheets because it's hard to copy paste that you have to still ask for things like it doesn't always work so I took a more modern approach and we built that with pod match which we'll get into in a little bit here but I want to just quickly John if you're okay with it just about 10 things I think should be on every one sheet yeah so and just so anyone like I'm gonna kind of go through this stuff real quick if you just want to see an example this you can just go to Alex San Felipe O.com it's literally just my one sheet and so you can kind of fall along if you want if you're driving or something like that please don't do that um so the 10 things that I think are really important are it here they are ready number one your tagline or title I think it's important that you give a host like how you like to be addressed so have a tagline or title next thing is about you this is really just for the host and it can be as long or short as you want right based on your personality next is your approved photos so pictures that you want the host to use if you get some good pictures that's a bonus by the way so get some nice pictures take and next up is your social media links and website links so that they know that they're actually looking at the right person rights and then where you want them to go and then this one's really important your bio the bio should be really short make it fun because most hosts are going to read this many of them word for word they don't you don't want to host reading something about you for two minutes because that boards everyone is going to be listening to
people really short but have that bio so that you again can direct what the host is saying about you. Next up, have your main areas of focus. So I like to make like topics, but I like to do it in titles. So basically a podcast host could say, okay, this is Alex's main areas of focus, but what I could do with these, I could also use them as a podcast episode title. So I kind of do that hard work and heavy lifting for them. And the next thing is questions that you're always ready to answer. Not like how did you get started in business? Like go deeper than that. Like what made you shift from doing X to Y? Like what was that like that emotional journey? Right? Go deep with these questions. We'll make them ones that you are ready to answer. Most hosts won't like go through them word for word necessarily, but what they'll do is they get stuck. They always know they can fall back on that and you're ready to answer those. Next thing here is past media appearances. So if you've been on other podcasts, have those available. So people can go take a look at how you speak, right? What you look like when you're talking if you have videos and stuff like that. And then the next thing which is not very common, but I think it's really important is past reviews from other hosts. So if you've been on other shows, have a host show say something about you put it on a page where they can see it. So that way a new host can be like, oh wow, they got a really good review from this person. That makes me feel better about having them on my show. And then the very last thing is to have a desire call to action. Where do you want the listeners to go? Host will likely mention this. The likely link to it. Again, go back to SEO, right? You want them to mention the link that you want them to mention. Not what they find. I find these to be the best 10 things to set up a really good one sheet for podcasting. I mean, fire nation, I can tell you as someone who gets 400 applications a month, if I would see a one sheet like that, it would definitely go into my, let's go over this file where the other ones are like, let's go into my trash file. So it would definitely make the cut. And then of course, what kind of content are you going to share? The value you're going to bring all the stuff. There's a fit into what I'm looking to do. Those are all going to be factored in, but at least you get to the table, which is so key. And we're going to be talking about a five step process you're not going to want to miss. And so much more when we get back from thinking our sponsors. Fire Nation, ideas are exciting, but systems will allow you to create freedom. That is where high level comes in. High level allows you to build and run your entire business from one platform, website builder and hosting, funnel and landing pages, email marketing, automation, workflows, calendar booking payments and subscriptions, even course and membership hosting, everything works together seamlessly. Plus award winning 24/7 support. So you are never stuck. And when you go through my link at highlevelfire.com, you will lock my full bonus stack, a 30 day free trial of high level with full access, a private 50 minute coaching call with me weekly live office hours with me, a digital copy of my book, the common path to uncomness success, my 50 days to something execution roadmap and more stop piecing tools together, start building momentum, visit high level fire calm and start building your something today. Fire Nation, if you have a high ticket offer, but you are not getting enough quality sales calls on the calendar, Nexus install is exactly what you need. This is a custom LinkedIn client acquisition system built to help you connect with the right prospects, start real conversations and turn those conversations into booked calls. Here is what makes a different. We do not just hand you a bunch of theory and tell you good luck. We build the system with you dial in your audience, sharpen the messaging, run the outreach and aim to book you 8 to 20 qualified calls each month. Then once the system is proven and installed, we train you on how to run yourself so you are not dependent on another agency forever. If you have a strong offer, a clear result and are ready for more quality conversations with real prospects, email my team at
[email protected] and then we'll set up a call to see if Nexus install is the right fit for you. Simple, focused and built for predictable long term quality lead flow. Alex your back ends. You have a five step process on how to create a pitch that gives you the best chance of the host saying yes. Break down these five steps. Sure thing. Real quick, I'm going to mention that one sheet that we just talked about. Seeing that you've done that, again, you can check out my example, build your own. You don't need to mention all those details. The idea of a really good pitch is to keep it as short as you possibly can. I can tell you as a host who doesn't receive as many as john better receive between 15, a hundred a month. I'd say I don't like to read books from people. I'm not saying they're actual book. When they send me an email that's four chapters basically, I'm like, oh my gosh, here we go. So what you want to do is keep it short and the one sheet helps you do that. But once you've created that, I'll kind of talk through the five different things I think should be on every podcast pitch if you're trying to be a guest on their show. So the first thing that I think all what's going to do is we need to lead with value. So number one is to lead with value. Now, a great way to do this is to listen to the podcast and mention to the host in the email, say, hey, john, I listened to your podcast. I really enjoyed it. Point out something specific. Don't make it general because some people are going to think that you're not telling them the truth. But take that a step further and leave a review and say, I attached a screenshot of the review I left on your show on Apple. And that's where you're going to want to do that by leading with value. You know how the interests of the host like at the very least they're going to read the rest of it. They're not going to just be like, oh, whatever. I don't want to hear this, right? They're already going to be appreciative because getting a review is a great thing for a podcast host. So after you leave with value, the next thing you need to do is make a meaningful request. So what it means to me, a meaningful request is you need to actually have an ask that I want to be on a podcast. I can't tell you how many pitches I get. John, where the guest, the person wanting to be a guest, doesn't even ever ask that. Right. They beat around the bush the whole time. I'm like, what do they want for me? You know, like I legitimately like I'm like, is there something that they are they just telling me about themselves? Like what is it that they want? So make a meaningful request. And by the by meaningful, what I mean is have something specific to say. So like an example, like I recently pitched to be on a show and I scrolled back through years of their episodes to see if my topic had been covered. And when I found that it hadn't, I said that. I said, hey, I think your audience would really value from talking about podcast guesting. I noticed you haven't covered it since 2015. And by saying that, I now made a meaningful request. I'd love to be the guest to be to come and talk about that. So again, we leave with value. We make a meaningful request. The next thing we do is we offer credibility. Now, this is where you can put your one sheet. So you can have a link to it. Again, you don't want to just like I don't think you want to start just copy pasting from it. You can just very easily link to it. But offer and credibility, I think can be taken a step further. So example, what I do is I go to the hosts on social media. So I find all their social media platforms and I look at friends we have in common or if we follow similar similar, similar people or if they've ever collaborated with people that I know. And if I can see where they've done that, I'll reference that person. Obviously, it's got to be someone that I actually know, right, that I've done something with. But I can basically say, hey, I noticed you know someone. So I was on their show last week. We had a really great conversation by doing that. That host can now be like, Oh, cool. This guy knows that person. I'm good. Like I'm pretty much good to go here. So offer that credibility. Have something in there. What credibility doesn't mean is three paragraphs about all of your life achievements. That's not credibility. It needs to be really short and concise. And he's be something that the host immediately relate back to. So number four is to mention sharing the episode. Now, don't say you're going to share the episode. If you don't legitimately plan on doing it. Now, I understand some interviews might not go well. So you might not share it. But if the interview goes good and you tell someone you're going to share it, please actually do it. So for me, what I actually do is my team has a strategy where we're always sharing all the episodes. I'm a guest on we do it like really creatively. But we also link to it from our press page on our website. So when I'm pitching somebody, I say, Hey, I'd love to share the episode when it's out with my audience. And I'll also link to it for my website. That's all I put. Keep it really short. And then the final thing, which is kind of anti sales, if you will. I don't mean for it to be. But I always make it easy to say no. Because if you did the first four things that you led with value, you made a meaningful request, you offer credibility, you mentioned sharing the episode. Now I want to make it easy to say no because at the host at this point, wouldn't want to break my heart. They almost feel somewhat obligated to say yes, but I don't want them to just ignore me because many hostels just be like, Man, it's just not right. I'm just going to pretend like I didn't see it. No, make it easy for them to say no. So you can build that relationship. So you can be like, you know what? Well, who else do you know that might be a good fit? And then I say, Hey, not my show, but try this one. Or sometimes a no is just not now. So I find these five steps have been the most effective way for me to become a guest on podcast. Fire Nation, powerful steps. And again, if these are the type of steps this one was to take when they're approaching me and entrepreneurs on fire to be on the episode, it would increase the chances X, potentially. And I mean, I just love the at the end there that make it easy to say no. Because listen, you got to be honest. Like you are making a big ask by doing something like this. So let that person know that, Hey, no harm, no foul. Maybe the future is a better time. You know, maybe there's a time where it will make more sense. And I also love that part about connecting the dots as far as like, Oh, I see, you know, that you just had Anthony Trucks on the show. Like I literally just was on Instagram live with him yesterday. Like that's really cool to be know the same people. Like that kind of mentioned in connection can really go a long way. So I want to hear about your company, pod match dot com. You're an entrepreneur. You launched this company. I remember the early early days when you were thinking about it, you actually sent me an email. We went back and forth a little bit about it. And you know, I knew it was a good idea, but of course, execution is everything. So what is podmash dot com? Tell us about the evolution. Yeah. Sure, man. And I appreciate back then you, you just challenged me to take action back then. If somebody's been listening entrepreneurs on fire for years, the podcast help with that conversation with you, man, really just man, it put a fire under me and cause me to really go after it. So podmatch dot com. It's a software that automatically matches ideal podcast guest and hosts together for interviews. And the way that that works to simplify it as easily as I can is it works just like your favorite dating app. But instead of connecting you for dates, it's connecting you for podcast interviews. And to quickly explain how that all works. If you want to set up an account, we actually set up an exclusive discount for the entrepreneurs on fire community. So podmatch dot com slash EO fire.
So what you do is you just go to that URL, you set up your account, and you actually build out your one sheet. So what we talked about, it's going to guide you through setting up that one sheet, which is a digital version. People on and off PodMatch can see it and use it so you can send out however you'd like that. AlexSanfully.com link is one of those. But while you're doing that, our system uses some technology basically we created. And what it's going to do is it's going to find you podcast hosts that are looking for and describing guests that are similar to what your one sheet is saying about you. So again, basically you're creating this one sheet, which you can use forever, but it's also telling all these hosts, "Hey, here's somebody that might be of interest to you." And at that point when you get in the system, it has a built-in messaging system. So just reach out and I always recommend being the one doing the outreach. Do that pitch the way we just talked about it. You get out of anything what you put into it. So do the outreach yourself and be really effective with the way that you pitch, right? Don't take shortcuts, take the time because it always ends up paying off. And the last thing is we built in a scheduling feature. So basically you never have to actually exchange an email if you don't want to. You can set the recording date and time, the link and all that. And at the end of the day, I just say, "Show up and add value. Serve the listeners at the end of the day." And I find that it can really never go wrong in podcasting if you do that. Fire Nation, that was just an eloquent explanation of a business by an eloquent entrepreneur. So if you don't have your spiel down quite that level, you need to start working on it because you need to be able to coherently say what you do, who you do it for, and why it's a value. You have some final words of wisdom for us, Alex, take it away. Yeah, John, thanks again. And I'll just say this, seek to be a person of value, not a person of profit. Those are words that I write down every single day in my journal that I seek to be a person of value, not a person of profit. And I find that when you show up as a podcast guest with the idea of, I'm going to add value and serve people. One, you make the world a better place, but two, I believe it always does better for you. As in our fact, I was listening to entrepreneurs on fire. Just recently, I heard an episode deal with Derek Wilson. About stopping building wealth and start building a legacy. And John, you mentioned how you're now doing a scholarship with your, the college you went to, right? Like those are things that you're doing that are literally adding value. So I just challenge, everyone's listening. Yeah, we're all in this for a profit. We're trying to build a business within a day. If you can keep your mindset around how do I add value to people's lives with what I do, there's really no way to lose. Fire Nation, we don't want you to lose. So seek to be a person of value, not a person of profits. And what is the call to action you have for our listeners here today? Man, I'm going to keep it real simple because we already explained what pod match is. I would just go to podmatch.com/eofire. That's the best deal you're ever going to get on pod match and start getting yourself on some podcasts. Whatever your brand may be, whatever your business is, I believe that you can grow it through podcast casting because you're going to start developing that no like and trust. So again, podmatch.com/eofire and John and entrepreneurs on fire. Thank you so much for having me. It's truly been an honor to be here. And I'll echo that fire nation. There's truly no downside, only upside for doing something like this and becoming guests on other podcasts because no matter what you're going to bring more brand awareness to yourself, you're going to bring more awareness to your products to your services. If nothing makes sense to you in that department, guess what? You're going to become a better speaker, a better communicator. You're just going to be a person of value in a better way, which are all valuable, valuable skills. Because you're the average of the five people you spend the most time with. And you've been hanging out with AS and JLD today. So keep up the heat. Head over to eofire.com. Type Alex in the search bar. His journalist page will pop up with everything that we've talked about here today. And Alex, I do want to say thank you for sharing your truth, your knowledge, your value with fire nation. And also for being part of fire nation. So that so for that, we salute you and we'll catch you on the flip side. Hey fire nation. Today's value bond content was brought to you by Alex and fire nation over the last decade. I've interviewed more than 3000 of the world's most successful entrepreneurs. And I've created a revolutionary 17 step roadmap to your financial freedom and fulfillment. I put it all into my first traditionally published book, The Common Path to Uncoma Success, personally endorsed by Seth Godin and Gary Vaynerchuk. The common path to uncoma success is these step-by-step guidance that you need to achieve the lifestyle of your dreams. Visit uncommon successbook.com to order your copy today. And I'll catch you there or on the flip side. Fire Nation, if you have a high ticket offer and need more quality leads, Nexus install is designed for you. We'll book you eight to 20 qualified calls each month than trained you to run the system yourself. Email my team at
[email protected] to learn more and see if Nexus is the right fit for you. Stop duct taping your business together. High level runs your website, your funnels, email, automation, scheduling payments and memberships all in one place. And when you sign up at highlevelfire.com, you get a 30 day free trial. Plus my exclusive bonus act that includes weekly office hours with me and much more. Visit highlevelfire.com. Highlevelfire.com.
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