How to Capture Attention: 5 Storytelling Tips for Making Your Content Impossible to Skip

Have you ever wondered why some offers become impossible to ignore while others get announced, promoted for a couple weeks, and then completely disappear? In my friend Kelly's new free private podcast, she's spending four episodes telling you why good marketing gets forgotten, why posting consistently doesn't necessarily mean you're making an impression, and how to keep your offers top of mind long after your launch week. It's made for business owners who want the way they're marketing their offers to feel more creative, more intentional, and effective without just adding more content to their sites. You can listen to all four episodes for free at kellypots.co/btl, and if you need the link, you can click it right here in the description of this pod. Welcome or welcome back to the Point of the Story podcast. I'm your host Sarah Noel, and you're welcome for giving you the only podcast you won't have to listen to on two-time speed. In Point of the Story, we're talking marketing, business, confidence, motherhood, everything in between. Point of the Story? I can't wait to yap with you. I don't usually like to work at Starbucks because it's too crowded, it's too loud, it's not enough outlets or small tables, it's impossible to resist the eight dollar cup of sugar, but on Monday morning, I had no choice because I had an awkward amount of time between getting my car inspected, ew, and getting my teeth inspected, even more ew, and I was on a deadline, because I was left with only two options, which were working my car or work at this black ass Starbucks. Now, to be clear, there are some nice Starbucks, but this one was not one of them, so I went inside, flopped myself down in an empty squeaky chair, along with what can only be described as an obnoxiously out of place dining table facing the door. Now, you guys know, I have a ADHD, so I need to select and scan the room before I start working in typical neurodiverative business order fashion, attempting to get all of my distractions out of the way. And I noticed a particularly rowdy group of middle-aged men, my nightmare, but whatever. I clocked them as my only distraction, then I opened my Google doc locked in, got started on my website copy edits, okay? I should have known though that sitting right in front of the door would be a bad idea because I looked up every single freaking time somebody opened it. And for some reason, every single person that left this establishment was talking to this man named Tony. Bye, Tony. Have a good one, Tony. Hey, Tony, how are you? See you later, girl. I'm not playing. I think in the span of three minutes, 14 people said either hello or goodbye to this random man named Tony. Hey, Tony, good to see you. Hey, Tony, nice to see you, buddy. Why the fuck does everybody know Tony is Tony? The mayor? Is he the town manager? Is he a local cop? Is he someone's famous dad? Is he a luxury drug dealer? Like the inventor of fucking Toaster's Trudel, former cat's player, new owner of the Celtics, like what new story did I miss? Who is this man? All of these questions are obviously written all over my face because I have autism and B, I'm thinking confused like it's distracting to me at this point. Everybody talking to this random dude named Tony. So Tony's friend, no clue what his name was because apparently nobody knew this guy kept looking up at me every time somebody called out to Tony because again, I am facing Tony and this random friend is facing me. I could read his mind. She's wondering why everyone knows Tony and he could read mine. She knows that I know that she's wondering how everyone knows Tony. Passing me one until I get up and leave just so I could yell, hey, have a good one, Tony, good to see you. But obviously I didn't because as we know, I'm stuck here until the dentist. So I guess I'm just going to spend the rest of my life wondering who Tony is. And so are you because that story actually doesn't have an end. I still don't know who the fuck Tony is, but you were interested. You wanted to know who Tony was just as badly as I wanted to know who Tony was and you were interested that entire time. You were wondering where I was going with it. What's going on? Who the fuck is Tony? And that is my best copywriting tip for you. Skip straight to the good stuff. When it comes to good story-based copy, aka words that tell a story to inspire readers to take action, starting in the middle is key. Or the end, honestly, anywhere other than the beginning works. This is what's going to pull your readers in and make them want to keep reading line after line sentence after sentence. And I know you've seen this before. Think about the last time you read a fiction novel. Did you notice that it started off for the sentence that made you want to find out what happened next? Obviously, dead. The book I'm reading right now literally started off with. I just punched a girl in the face. Drop me off straight in the middle. Who did they punch? Why did they punch her? Did she deserve it? Is she going to get beat up? Is she in trouble? Is the one who punched a girl in the face a girl? Is it a boy? So many questions. I didn't know the answer to. So I had to keep reading to find out inside note because I've already given you one cliffhanger today. I will tell you she punched her best friend because the best friend was messing around with a boyfriend. So I guess she deserved it. And she didn't get beat up and she didn't get in trouble back to my tips. This tactic works with more than just fictional stories though. You've probably noticed it on a lot of websites, a lot of sales pages, a lot of sales emails too. Your readers are selfish. Okay. Point blank period. Everybody reading content and looking for something that they want is selfish. They want to get what they want. And whether they know they're selfish or not doesn't really matter because I can confirm for you that they are. Your readers want to know what's in it for them. What's the point of reading it? Why should they care about it? Why should they spend their precious time on your website, your sales page, your email, your Instagram caption, your thread, your LinkedIn post? Why should they care? If you want to give them a reason to stick around, you have to skip straight to the good stuff. And then you can tell them why that stuff is so good or why you're so good at the good stuff or why they need the good stuff so much. You know what I mean? I have a little example for you. I wrote a website for Monaco Productions a few years ago. It's a New York City-based event production company that custom produces once-in-a-lifetime experiences and their clients want to be host at deserve standing ovation. My headline that I wrote was, "We may be the ones bringing the talent, but you'll be the one getting the standing ovation." And then I continue on to say, when your guests walk into your event and see New York City's top talent performing a costume show created just for them, they're going to remember the excitement they felt for a lifetime and they're going to remember you for giving them such an exceptional experience. So the headline is, "You'll be the one getting the standing ovation." Instead of starting off with the what, which is custom-produced events, I chose to start off with the end result of what the what would bring the reader. So what we know about their ideal client is that they want a standing ovation level reaction from their party guests. And what we know about Monaco is they can help the client plan an event so sick that they will get that standing ovation level reaction. The ideal client doesn't have time to read a biography about Monaco's expertise right away. They don't know Monaco yet. They're not even sure if they're interested. But once they read that Monaco specializes in providing them exactly what they're looking for, now they suddenly have the time. Now they start to care. Now they're intrigued. Now they want to know more about how they can get that standing ovation. Then they start to get curious about who is behind the company. That's promising, you know, to meet their biggest desires. And that is how a lead converts to a buyer. All because we didn't start at the beginning. In speaking of storytelling tips, while I'm here, I wanted to prove to you that anything really can be a good story. And the other day, I was running late for my Friday librarian shift in my son's class. Inside note, I moonlight as the elementary school librarian, long story. Basically, school doesn't have a librarian. It's parent volunteer. I've been the parent volunteer for the last three years in his school, whatever. So every other Friday, I go to the library and, you know, I'm a librarian for a second. Usually I bring my own story with me. But on this day, I was stuck in living in chaos as usual. So I had about 30 seconds to grab a book from the shelf before sprinting out the door. So I grabbed one I'd never read before called bedhead. Naturally, I couldn't find and remember what it was about. But it looked vaguely creepy. And I figured the kids would like it because kids like weird shit. The plot of the story, in case you've never had the pleasure of reading it, is a kid wakes up with messy hair. He tries everything to tame it. He gives up. Where's a hat? But oh, no, it's picture day. He has to take the hat off. And the hair is so huge. It's max as he joined the face. That's literally it. That's the entire plot. There's no dragon. There's no mystery. There's no twist. There's literally just hair. Okay. And yet, the kids were hanging on every word. They were laughing. They were gasping. They were locked the fucking. Okay. They were focused. Like I'd never seen them before. They even complained when it was over and not because of the story itself. That story was literally about a kid with hair. Okay. How the story was told though was masterful, masterful. And every one of the storytelling techniques in this book is something that you can use in your storytelling, in your marketing as well. So this story, if you can even call it that, literally had nothing exciting going on. Like I said, it was 20 pages about some kid waking up with his curls messy, wearing a hat and taking it off. The literal only exciting moment was when the hair bounced into the teacher's face at the end. So if that's not proof that you can turn anything into a worth reading narrative, I don't know what it is. So I'm going to share with you five techniques that I use to keep the kids engaged that you can also use for your own stories to keep your readers engaged. Okay. Number one, I feel so ridiculously strongly about this. It's not even funny. This is make or break in your copy. If you do this, right, I can forgive some bad copy. Okay. And on the flip, if your copy is so fucking good, but you don't do this right, it's trash. Okay. First thing I noticed in this book while I was reading it loud was how well the author emphasized specific key phrases and elements to make them stand out. The storytelling technique that I am so passionate about that I'm putting it number one is proper use of emphasis and tone. Okay. This is the make or break moment because when somebody is reading something on a screen, your main goal is to obviously get them to give fuck, get them to read it. But beyond that is to get them to read it the way that you wrote it. If they do not read it in the way that you wrote it, it will not have your desired effect. So in this book, there were colors. There were exclamation points. There was bold text. There was italicized text. There was caps up. All of these things I get probably seem really simple, maybe even insignificant to you like dust. I know how to use italics in an exclamation point, but you don't realize how many people forget to incorporate these exclamation points. extremely necessary elements of emphasis into their coffee. Like, let's say you're writing a newsletter, website copy, blog, caption, the only way you're interacting with your reader is via that sentence on a screen. Like I said, there's no option for them to hear your voice, meaning there's no way you can be certain that they're gonna read it the way you want them to unless you appropriately emphasize your words to mimic spoken word. If we were reading this right now, like let's say I wrote down that sentence, I would have capitalized the word you, okay? So I could have said they'll read it the way you want them to. But because you're hearing me, obviously you hear it in the way that I'm saying it, but if you were reading it and I capitalized the word you, I could be positive that when you read it, you read it in your head louder than the other words. Do you see how I just verbally italicized the word louder? If I'm writing that down, I better actually put that in italics. When you do that, you're training your reader on how you want them to read your words and you're forcing them to be engaged and to interpret your sentence the way that you want it interpret it. Without that level of emphasis, your copy is flat. So if you want to use this technique in your copy, all you have to do is emphasize, use italics, use bold, use underline, punctuation marks, M dashes, and no, don't fucking start with me, they are not devilsen from Track2BT. I am gonna get pissed, don't even bring that up to me. Use your emojis, use your colors, use caps lock. You want people to feel your sentence because if we're writing story based copy, that means we probably also want conversational copy. And I think I say this all the time, like I say conversational copy all the time. It's literally my headline on my copywriting services page. It says conversational copywriting for main characters. And sometimes I wonder if people misunderstand me when I say conversational 'cause I don't mean like so chill and casual that we can't get a point across or whatever. When I say conversational, I mean, I want to feel like you're talking to a friend and I want you to feel understood like you would be in a conversation with somebody who gets you. Proper tone and emphasis is how you get that. The second storytelling tip I have for you is exaggeration for humor and suspense. So in bedhead, the lovely exciting story I read to the kids, a bad hair day gets treated like a full-scale emergency. Okay, the exaggeration makes something ordinary feel hilarious and dramatic. If you want to use this technique in your copy, all you have to do is swap out some of your more generic and boring words for better words or swap out boring sentences for something that's just a little bit more dramatic. Now, probably if you're anything like me, you have a dramatic nature. Okay, it's fun to be a little bit dramatic, it's exciting, it's entertaining. And while you might not think of your website or your sales page or your caption as something that needs to be exaggerated for humor and suspense, that's what's gonna get people interested. Like, I always use the example of growing up, I would ache this shit out of my mom for this. I just am a dramatic person and I feel this is a neurodivergent quality or maybe it's just a yapper quality. I would always, instead of saying like, ah, mom, I have a headache, I would be like, there's knives in my brain. Like, of course, there's not actually knives in my brain, but it sounds better and it gets my point across more deeply by exaggerating the point a little bit. So I'm not telling you to lie, I'm not telling you to make stuff up, but maybe instead of headache, you say knives in your brain. It's okay, maybe instead of it was cold out, you say I was practically getting frostbite. Slightly turn up the drama five percent. I recently saw another writing tip that I wanted to share. I think this is super relevant for the exaggeration piece because it's not technically exaggeration. You're just using better words. So this is called using subordinate action verbs. Not to get too like writer nerd on you, but a basic action verb is general actions like clean. Subordinate action verbs are specific actions with clear movements like white. So instead of saying Sarah cleaned the bathroom, you're going to say Sarah wiped the bathroom floor. Using words like that. So instead of scratch, you're going to use clawed. Instead of drink, you're going to use slurped. If you know you have something incredible to offer, but you don't know how to talk about it, you need my friend Kelly's new service wild card. Wild card is her signature custom one-on-one marketing service for business owners who want fresh creative ways to get in front of more people, make their presence more memorable, and give their audience something worth talking about. She takes a deep dive into your business, your offers, your audience, your goals, and then she dreams up personalized to you, marketing concepts and strategic ideas. And she's talking about way more than just social media content. I think promotional collapse, campaigns, referral strategies, email marketing, unexpected visibility opportunities, and unique ways to turn one big idea into multiple marketing touch points. Every single thing you get when you sign up for wild card with Kelly is tailored to your brand, delivered in a personalized notion dashboard, and includes three weeks of basic support to help you get started putting your ideas into action. You can learn all about wild card at kellypots.co/btl, the link will be in the description of this pot. (upbeat music) I saw somebody post about this on LinkedIn, and I screen-chatted a tiny part of it, and I wish I screen-chatted the part with her name, so sorry to this LinkedIn lady that I can't credit you, but this tip is something that I had seen in the beginning of my cooperating journey, so when she posted it again recently on LinkedIn, I was like, oh my god, I gotta share that. So sorry to this lady that I can't credit her. I feel like you, Palmer, sorry to that man. But the tip is, use better words, okay, which coming from a copywriter, easy for me to say, I get that, so let's move on to tip number three, 'cause I think that might help you a bit. My third tip for better storytelling is vivid specificity. So in the book, Bedhead, the book doesn't just say his hair was messy. It says it was sticking up, flopping down, curling around and looping the loop, okay, and those specific details are painting a picture. They're giving the reader more information. They're making them more interested because the more they know and the more they can see and feel, the more opted-in the reader is gonna be defining out what happens next. So how you can use this in your copy is you just swap out the vague phrases for precise sensory details that make your readers feel the experience. So earlier, when I was telling you to dramatize things, and I used the example of the headache, the reason why I would do that when I was younger is because I wanted to convey my point. And this is why I said I think it was a neurodiversion thing because I would just want to feel understood. Like, I have a pathological need to be understood because I'm like, no, you don't understand. Like, I even did this the other day. I was talking to my friend, Gabby, who is a marathoner and a fucking athlete, okay, and she is a beast. And she just recently did her first high-rocks race. And my boyfriend also just recently did his first high-rocks race. So now I'm thinking, okay, in my turn, like, I think I need to do this. So I told her, I was like, oh, I'm thinking of doing it and she's like, oh, my God, you're gonna be great. And I was like, bitch, don't say that. Like, you are an athlete and I have an apron belly. Okay, you don't understand the difference between you, Ms. Marathoner and my athletic ability. So I was like being so dramatic, trying to explain to her like what it's like to experience my body when I'm running, you know what I mean? Which is a very negative experience, I would say. Like, I've never run longer than second, three and a half miles. And I wanted to pass out after doing that because I needed her to understand like, no, I am not at your level. So I'm using super dramatic words. I was like, I'm basically having a seizure at the end. Like, of course, I'm being dramatic because I want to be understood. And if that is hard for you, if you're not naturally dramatic as a person, it's gonna be easier for you to instead think of the vivid specificity tip. So when you use this in your copy, let's say you're writing a newsletter, okay? And you're talking about having so many meetings. Instead of just saying I was tired from having so many meetings, I am gonna be vividly specific and say something like, by three o'clock, I'd refilled my coffee twice. I'd de-act my ass off or it felt like 14 hours and I accidentally contracted larynditis by the end of the fourth meeting. So much more descriptive, okay? You can also do this by adding detail to your subjects. So instead of just saying water, you can say my ice cold 40 ounce of water. Or if you want to be really dramatic, you can say my ice cold 40 ounce of water wasting away at the corner of my desk, longing to be set. Instead of saying sweatshirt, you can say my radial Dartmouth sweatshirt have had since college. Instead of saying book I was reading, you can say the spunt novel I'm halfway through. People are nosy, okay? If you want to know anything about your reader, it's that they are selfish and they are nosy. They want what's in it for them and also at the same time, they want to know that they can like you, the what's going on in your life. Like nobody wants to read water bottle, they want to read ice cold 40 ounce of water. It helps them visualize the experience. It helps them feel like they are in the story. And once they feel that they are in the story, they will be mentally opted in to the story and be interested in what you have to say. My fourth tip is distinct voice and expressive narration. So Oliver, from Ben Ed, he's our main character and he's our Certified Messy Hare King. He has a voice that is dramatic and funny. And the narration reads like someone's performing on stage. You can literally hear his fright about the bad hair day and you come to recognize his voice. How you do that in your copy is to stop sounding so professional and just write like you would actually say it to someone in real life because if you wouldn't say it out loud to a friend, it doesn't have a place in your copy. And I feel this is a tip we need to marinate on for a sec. People talk about this all the time. Marketers talk about this all the time. Write like you would say it. Write like you're writing to a friend. Write like it's a conversation. Blah, blah, blah. As someone who teaches website copy, teaches news letter copy, I have taught hundreds and hundreds and hundreds of students how to write copy. I get better than anyone that me telling you write like you would actually say it isn't gonna do shit. Like that's why you're coming to me to teach you it because you don't know how to do that. If it doesn't feel natural to you to just write like you talk, of course you're not gonna. So I have an example for you. Every single time I am on a kickoff call with a client, I ask them to describe their business to me so I can tell Wesley later, okay? I'm gonna tell my seven year old about this call with you and what you do. What can I tell him that you do? do. They proceed to give me every single goddamn time. The perfect response. They tell me exactly what they do. There's no fluff about it. They're very matter of fact. They're just, you know, having a conversation with me. They explain it so clearly. And then when I tell them, that's perfect. That's your home page headline. They're going to be no. Every time they say no, cannot say that. Girl why? Why the fuck not? People have this weird compulsion to like professionalize everything that they post, everything that they say. I don't know if it's because all of our parents told us we need to be careful on the internet or, you know, at random tweet we post it. We'll be the reason we don't get elected. Present and the internet is forever and blah blah blah. But people want to work with people, okay? Especially if you are any type of service-based business owner, if you're a copywriter, a designer, a coach, a photographer, somebody who's going to work with people, they're not experiencing you through the screen forever. They're experiencing you through the screen until you start working with them. If they follow you on social media, if they read your threads, if they read your LinkedIn posts, if they saw your about page, then they're going to be interested in working with you. Cool. They're going to schedule a discovery call. If they get a different person on that discovery call, then they saw on your website or on your socials. They aren't going to want to work with you. Point blank period. They're going to be like, oh, I thought this person was this vibe, but she's actually this vibe. And now I feel fucking weird. So I'm going to go find somebody else. And same deal, we don't even have to make it to the discovery call. If you're different on social, then you are on your website. That's also going to be a huge disconnect for people. They're going to be like, oh, I thought she was cool, but now she's being fucking weird. Now she's acting like this is her resume when I thought she was cool vibes. So when marketers say, right, like you would actually say it, I think they mean two things. The first, obviously, they mean stopping weird. Stop being so weird and professional and literally, like actually genuinely literally just write it like you would say it out loud, dictate it into your phone if you have to. Sometimes I read my stuff that I wrote out loud. And I'm like, you, I would never fucking say that. Even the other day I was teaching my live website copywriting program, called Write Your Site. And I read an example from my website. Somebody asked me about the little blurb I had next to my blog, which is called a sidebar. So on the sidebar of my blog, I have a little like, hi, I'm saying blah, blah, blah. And I was lecturing this girl who asked me the question about the fact that this, you know, little bio needs to be good and needs to be clear and explain you and your vibe because somebody could land on your website just from your blog. Like somebody could, you know, Google something, for example, people right now are really loving my stages of awareness blog, which is so random. It's like my highest traffic page on my site for whatever reason. And people are coming to my site for that. Of course, they're not looking for a website copywriter when they're googling stages of awareness. But what if they are interested? What if they want me? So that little sidebar has to be good. So they're coming to my site to learn about one thing and my goal is to get them to stay there. So one tiny little way I'm going to hope that they do that is running a good bio. So I go on my site and I'm like, oh, let me show you what I have after giving her this whole second speech. And I go to mine and I was like, oh, I read it out loud to her and I was like, what the hell is that? I would never say that. Like that sounds so weird. And you guys, if you have been following my podcast for a while, maybe you have listened to my episode about how I DIYed my website, like my exact process for writing my own website copy because I think the episode is called like my 70 plus plus page website behind the scenes or something like that. Something about 70 page website. My website is actually closer to like 100 plus pages. And that's a lot of fucking copy. Okay. So by the end, I didn't use AI to write one single character of copy on that site. That was 100% all me, just like all of my projects. And I was probably fucking over it by the end of it. If I'm being honest with you, it was probably like fuck this sentence and just never read it again. And that was about a year ago. And I just read it back and I was like, what the hell? Like I wouldn't say that literally on the call on right your site telling this girl what to say. I was like, I'm going to go change this right now. I don't even remember what I changed to do. I don't even remember what it said before, but it was something like website copywriter helping busy business owners blah, blah, blah. Like it was just some fucking weird thing I would never say. So now all it says is, hi, I'm Sarah. I'm in the business of turning main characters into must have through sales focus storytelling and copy or ideal clients can ignore. Click on any of the below topics for more educational resources, blah, blah, blah. And then it links to like my podcast, my services, my course, whatever point of my story. I read it out loud back to myself. And I was like, who the hell is that? So the first right like you would actually say it, meaning that marketers are trying to get you to understand is literally say it like you would say it out loud. And then the second thing that they're trying to convey with this right like you would actually say it thing is to write less in person. You would never over explain the way you do and copy. And I want you to pause right here because we're like, I actually am over explaining and I'm an over thinker and blah, blah, blah. I am neurodivergent fucking same bitch. Okay. That's not what I mean. No matter what, when we are writing, we never assume that the person on the other end of the screen like knows as much as we do. And we for some reason always assume they're an idiot like the people on the other side of the screen are actually smart. Okay. They understand context. They understand nuance. And we need to trust our readers more that they're going to get it that they're going to get our joke that they're going to understand the reference that they're going to know what we mean. And we need to say less like anybody who's ever learned anything about writing. If you've read a book about writing. If you write tips about writing, everyone's going to tell you in terms of editing, cut that shit out. Act like that word costs $1,000 and you're on a budget of 10K and you can't add any more than that. Okay. You're going to go into debt if you write all of these words, delete them. Usually when you're writing a sentence, especially if it comes to website copy, you have the compulsion to over explain because you're not trusting your reader to understand. When we say write like you would actually say it, I think a lot of times what we actually mean is just say the thing. Okay. Don't over explain the thing. Point in my story, if you wouldn't say it out loud to a friend, it doesn't have a place in your copy. And finally, my fifth tip, my fifth storytelling technique is don't overthink it. Okay. When you're sitting down and you're telling your friends a story, you're not running your lines before you end. You're not overthinking it. You're not like trying to memorize this weird narrative so you can recite it. You're just telling them a story. In the person on the other side of the screen, I know it doesn't feel that way because there's an added element of pressure of like, oh my god, I hope they like me. Oh my god, I hope they want to work with me. I hope they want to buy my thing. They really are just a person listening to a story. It doesn't have to be so serious all the time. You can just act, treat your copywriting like you are talking to somebody else. You're reading somebody else's story. You're just giving your friend the update, telling them what they need to know. I think a lot of people get super, super overwhelmed, copywriting wise because your goal is to convince them. Like at its core, copywriting is words that sell things, okay? The reason why even wanting to become a copywriter in the first place is because I'm convincing. I knew I'd be good at it. But a lot of people really struggle with how that convincing nature like impacts their writing. So I'm here to tell you if you want to tell good stories, fucking chill. That's my official advice, fucking chill. The most classic BTO copy and ever. I'm like, yeah, anyways, just chill. Point of my story, people are selfish, but they do understand your nuance in your context. So you need to trust them to get what you were going to say until like your stories, drop them off in the middle, dramatize some details, add that specificity, and trust yourself that what you're saying, what your narrative is, is actually good that people want to read it because I am sure that they do. Storytelling isn't just fluff either. It's one of the most effective ways to connect with your audience. People are wired to remember stories more than facts like they are not going to give a shit about a fact, a tip, a bullet point, all right, according to science, there are 22 times more likely to remember a story than a fact because a good story lights up more areas of the brain, making your message stick long after they've closed the email, stopped reading the copy, whatever it is. Stories also build trust faster than anything else because when you tell a story, you're giving your readers a glimpse of how you think, how you see the world, what you care about, your perspective. And that's what turns your readers into fans. Okay, and on top of that, stories are just more enjoyable to read. Like, for example, a story based newsletter is the one people actually look forward to opening. It's what gets forwarded to a friend. It's what makes your name stand out in their inbox. And I'm not just talking about this in the context of newsletters. Like I've said, this can be on your website, it can be in your captions, your emails wherever. And you don't need to have to have lived through some wild cinematic moment to tell a great story either if bedhead can turn messy hair into a page turner, you can turn your everyday moments into unforgettable copy too. Okay. Okay. So go out and write a good story today. And if you need my help, I am happy to help you turn your boring moments into the best stories. There's so many ways I can help you do that. Of course, you know I'm website girl. I would love to help you in a website copy capacity. But I also have a newsletter editing membership called swipe file where you literally get the stories. Like I'm giving you the promise for the best stories and telling you what to write, how to write them, even running your subject lines for you. And I'll edit all of your newsletters for you. So if you want my help with storytelling, that is my moment, whether we're talking about your emails, your website, your sales page, your sales emails, I would fucking love a good ass sales email project right now. It's been a minute since I've written sales emails for our client in a couple of months. And I'm craving it. Okay. So let this be your sign. If you're listening to this podcast now, I would love to write your sales emails, especially with some good, some good juicy stories in there. I'm just, I just craven writing my little words in an email capacity, you know what I mean? But you know, I'd never say no to a website either. So I would love, love, love to work with you. However, you're fully, you know, capable of doing it on your own, especially after listening to this episode. So I hope you like this story. So sorry, I never told you who Tony was. I don't know either. Okay, love you bye. If you listen to my ads in this episode and you thought, hey, I want to talk about my thing in my podcast. Good news for you, Queen. You can sponsor this podcast too. the link to be a sponsor of Point of the Story is in the description for you or you can visit between the lenscopy.com/sponsorships to see information about how you can sponsor both the podcast and my newsletter. As a sponsor of either my newsletter or my podcast, you will get in front of thousands of listeners or readers every single week and I guarantee if you think the Squirrelies want what you're selling, this is the perfect place to promote your thing.