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How to build an agentic command center with Claude Cowork - with Laura Tobin

from Search News You Can Use - SEO Podcast with Marie Haynes

51m 6s

How to build an agentic command center with Claude Cowork - with Laura Tobin

Laura Tobin shares her AI-powered agent system designed to streamline her food blogging business, addressing challenges like inconsistent posting, low traffic, and audience distrust of AI. She built a centralized command center using Airtable and Notion to track time, manage content workflows, and maintain posting consistency across social media, YouTube, and newsletters. Her system includes specialized AI agents for content creation, performance analysis, and scheduling, all guided by clear, stored instructions. Crucially, she emphasizes that authenticity matters—audiences reject AI elements even in well-crafted content, highlighting the need for real human presence. The system is flexible, allowing use across different AI platforms and running locally for independence. Time tracking and process review are key to continuous improvement. Laura also plans to offer consulting to food and drink brands, leveraging her proven system and performance insights. Her approach demonstrates how AI can be used not for flashy content, but as a tool to enhance human creativity, efficiency, and business sustainability—proving that thoughtful, human-centered automation is the future of digital content creation.

Transcription

9233 Words, 47094 Characters

English
Today's video looks a little different because it's a meeting of my community, the search bar. Laura Tobin is going to share with us the system that she built using Claude. As soon as we saw this, every one of us wanted the system and you can build one too. I would suggest that if you're fascinated by this, if you're inspired by it, that you take this video and that you give it to your language model, whether it's Claude, I personally use anti-gravity for most things and say, watch this video, ask me questions one at a time so we can figure out what I can build that does just as good a job as what Laura's system does. Her system helps her keep on top of the content that she's creating, helps her with her social media posting and a whole bunch more. And she talks about how AI is not just for creating silly videos or things that won't be valuable, won't be valued by people. But rather, we are learning a skill in using this technology to make our lives better and more productive. But thank you so much for giving me this opportunity and thank you all for being here with me and helped me to improve the system that I built here in the group you guys know that I'm a food blogger. And I will see by the HCU and with the Google overview and so I decided to pivot my business and instead of fighting it to use it, use AI to my advantage. And so I built this agent system to help me to work as a one person content machine. And so this is where I went about, okay, so this first slide is out of frustration because when I'm out socially and somebody asks me, okay, what do you do? And I say food blogging and you see the faces is like, okay, you take pictures of your food, cute and you post it online and it's not. And I try to explain and people just don't get it and they think that I use AI for cooking. So this is like a relief for me to show you this because you see how I really spend my time and cooking is only 3% of my time. So what I did in Q4, for those that you're not familiar with the recipe sites, Q4 is the most profitable quarter of the year. First of all, because a lot of people are cooking, so they stay on the site. And secondly, it's because brands pay much more for the ads. So the RPM, the return on the visits, it's much higher. So usually the pre-Q4 is the most the busiest time of our time. And so I said, okay, I'm busy. Let's see how much time I spend each of these tasks so that I can build an assistant that helped me to improve my performance. And so once I've done that in Q1, when the RPMs are very low, I took their time to build the system. So as I said before, the industry is switching. So you either adapt to the new outlook of the internet or you fall behind. So clearly, just focusing on SEO is no longer enough, you need to work also on your newsletter, your social media, your YouTube channels. And it's not just, okay, I'll do this once and then I'll do the other one. It has to be all together and has to be continuous. So it's a lot to work that I'm adding to my already heavy workflow. Then I cannot rely only on ads income. That's not enough anymore, and I don't think we're going to recuperate at the same level of income that we had before. So that way we have to differentiate our income screen, publishing new ebooks or doing sponsorship or working directly with the brand to promote their product. And the second and the third part is to improve the visual skills because people don't want to see AI on the one that they want to see the real people. So and to prove you that, I'm going to show you some testing that I've done on my channel. I testing AI on video and I'll show you what happened. I tested AI on my YouTube channel, the results, but not what I expected. I added an AI character to create confrontation and I used AI to animate my personal photograph taken in my own kitchen in Rome in the 1980s. Today we're making the three classic Roman pastadishes, Grecia and Katrod Bebe. Not again. I know how to make these. There are plenty of recipes online. Yes, but I thought you'd be interested in how I remember making them as a student growing up in Rome during the 70s to people left a comment, both of them rejected the video. That AI guys scared the shit out of me. Your video are really nice without it. It's a bit unnecessary and very unsettling. Great video otherwise though. Yeah, I was excited about a authentic pasta recipe and then I saw AI's loved, done voted as a result. The content was as authentic as it gets. It didn't matter. One AI element was enough for the audience to dismiss everything else in the video, including content that was completely real for a food brand that means losing trust. Better in your content would one wrong signal cost you the whole piece. I'm so surprised of this. I know. It is because I didn't think I was abusing AI. I think it was like really incorporating into a real cooking video. But bottom line is that people choose real people. They want to see the real things. Also AI is not a creative, so you need to have your own human creation. And you use AI to improve your productivity. And I think also what is very important is the quality of the visual. Because that's what differentiates you with all the other things. So with those three points, I moved into thinking on how to develop my agentic system. So the first thing that I did it, I planned my goal, what was that I wanted to achieve. Then I had a system with all the different projects that I had to work in. But where the content that I needed to work and how. Then I had to build my workflow. So what did I need to do every week, every day, every week, every month, every quarter, just to be accountable that the things were moving forward in the right direction. And the most important things was to actually centralize on my task into one centralized command centers. And I have everything there together. And the last thing is tracking where I spend my time. Because the process is improving all the time. And to improve the process, you need to see what you need to improve. And so tracking, I found that it was one of the most important things that I needed to do. So the system that I built, it's, you know, thank you for René to be a huge day at tracking time. Thank you René for giving me this idea about the second brain, because it's the perfect name for it. What I do, I have all my information stuck in two apps. One is air table, which is, it's something that I have been using now for four years. So I have all my, it's a database system for those who don't know what air table is. And you know, I have all my posts with all the, every time there was a, you know, an algorithm that you need to do this, make these changes, so then you sort your posts or what you did the changes with. And so it becomes like a huge mess and watch post as the video and whatever. So that air table library, it's my assets. And notion I have all my workflow, my ideas, my content created, my style and everything. And then I have my goals. So one of the important things is posting consistently. I've noticed already in Q1 that I focused on the strategy of the business and stopped posting weekly. I lost traffic. I lost interaction with my audience. So that it's the one thing that the system has to do is actually maintain the posting consistency, improve my photography and analyze the performance. So see what did well and replicate what is is is going well. So this is my, the system that I built, my agent team. So I have Kata that coordinates the contact, manage the post pipeline, update air table and Francesca that proposed it, those the newsletters and the roundup, Jula write the posts and the script and Rasella co-ordinate all the performance and also, you know, those the analysis of what is performing well and what should we move forward with. And you have the skills to improve the, the token because otherwise you lose a lot of token if you don't have skills to, for your agent to access. And one thing is the air table schema that is completely a mess. So the agent has to know which records what the name of the record that I have to look for, the field and everything and it's all listed there. Then I have the Italian food calendar, it's a food calendar, which is given to all food blogger, blogger in general by the art network. Every year they compile a calendar where they gave us what are the topics that will have most just to remind us what we should be posting, what we should plan to post and when they perform better. When is the RPM, so the, the return at the highest. So we know that in that day, we need to push more traffic on the block. So, so that is that of having to think about that all the time. I have it in my skills and my agent when they, when Kia ora wants to decide. what should we talk about this week or Francesca, what brand-up we need to do, they can look at the calendar and they know what's coming up that is going to perform well that people will be interested in. And then I have all my connectors. They're just only few for the moment that's all I connected with. I will for sure I will increase that further. And then I have the most important part is my command center because this is what I open every morning and everything is there. It's such a saver that I have everything in one spot. So now I will go into so there are six main parts on my command centers and I'm gonna show you each one of them how it works. So this is the tracking machine where I track my time. And so I have all the topic here, I have all the topic that I need to work on. And each time I work I choose which one if I want to put a note and I start my button, it records the time, it's a loop. So it records, it starts and it starts counting the time. So then I go and work. So now this one, when I recorded this, I was working on this presentation and I had my agent connected to Canvas and I was giving the information and the presentation was done by the agent. Laura, is your tracking tool on your desktop or in cloud? - No, it's a dashboard. - It's a dashboard that you made with cloud? - Yeah, yeah, I mean. It's a dashboard and it's dashboard as different pages and those are the pages. So yes, here I was connecting with cloud that was preparing the presentation and here is the time. So it adds, you see it adds the four there and the four is TFD, this is the development. I can change it if I want to and then it reports it all down here and here is outsourcing signals. It tells me how much time I've been spending what is the task that I'm spending most of my time and what I should be looking at and if I want to optimize my time. So this is the first page. Then I have my second page is my master calendar. Everything is in there. So it's an HTML tool. Yeah, I have a short cut on my desktop. I collect a house and I just go on my desk with a click and opens Chrome and opens my dashboard and I have everything in there as soon as I start my day. So this is the master calendar and what I have on top here I have all the work that I did and it's my deep work and I need to know, I need to make sure that I've been working when I look at my work because you get a lot of distraction when you don't have an office, people take advantage of that and it's like, oh, you're free that can you do that? So then I want to make sure that my week is full and so I check that in my week I get a certain percentage, a certain amount of deep work hours always. That's, it's not negotiable that and then I have all my calendar together. So now here you see the deadlines, important data. So there was this presentation. Tomorrow I have a photography assignment to finish. I still have been scheduled a newsletter on Saturday. So I have that top row there that tells me this you need to work on that. That's my, I have my posted schedule so I know what goes on where each day and then I have my, you know, my other, you know, training. I have the search bar, a meeting, the photography mastermind training. So everything is in the color and everything is, so in the morning I open the calendar and I know what I need to do. So and that's the, that's the beauty of that. So then I go into my social batch. So this is where I have my social media that I know every week. I have to have those posts ready and scheduled. So the first days of the week I focus on that and with Ciara and Julia and we work on that. And once I see that line is all green which I'm usually able to do it in one or two days depending if I'm writing a new post or I'm just updating one. Once I know that line is so great, I know that the rest of the week I can spend it doing some other problem working on some other project and I have my priority. But that one is important because if I lose track of my social media posting, I lose my contact with the audience. So that's the important thing to have. I have then the post pipeline which is, as I say, is a total mess because there have been, you know, every time there's strategy change and you need to do something else. So I have thoughts posted are being updated and I have some videos. The videos have voice over, some have music so I'm changing the music video into voice over. The other things that I'm working on it's a database of real and short. So that I have for every day of the year a real and short that I can post automatically every year. So that social media that I'm pushing on, not easily, but I don't know. So that's social media that I, that's so important. I'm creating the database. And then next year I have that to fish and that would be automatically, I can tell, you know, what I, and then replace only with new things because the audience in one year time, it doesn't remember what recipe I've been posting. So I can repost the same recipe. I can send out the same newsletter. And, and so that for next year, I'm building assets that I can reuse and that will save my time. And this is the post pipeline. I see how I'm going with that. I see how many new recipes I have on my pipeline, how many I had been shooting and I can post. If that pile runs down, I know that I need to come and create more ideas. Then I have my scorecards where I keep track on my goals. So my YouTube subscribers, Instagram, so the Instagram, I cannot have it updated actually. YouTube, yes, it's update lives. And the email subscribers also I need to update myself. So as you see there, I have the perennial bank. So how many assets I've been producing to date? I need to arrive at 365 to cover the entire year. So that's my target. And then the zombie traffic list. So practically are those posts that never too much competition on SEO. So they're not racking well and they don't get traffic. So with the newsletters with Francesca, when we do the roundup, we push traffic in those posts that are not seen. Then of course I try to differentiate my, make sure that my income is not solely focused on rapid. So I track that to make sure that my income is distributed on other channels. And so that's also an important things that I keep my eyes on to make sure that I'm on track with my goals. The next one is the shooting day. So the shooting day, as I said before, I shoot for the recipes that I post on my YouTube channel. But I also improve my photography. So I need to do exercise. I need to improve my skills, look at the lights, look at the composition. So here I plan my shooting day. And I have, so, okay, this one, it's a loop. Well, I enter my shooting day, I enter in the calendar. But here I do, I have my photography project. So product and opens up the link where I have all the information of the exercise that I need to do, there you go. I have all the exercise. So on my shooting day, I go into this page and I have all the information that I need in there. Whatever recipe I want to shoot, I need to shoot. I have the list here, the recipe that I need to reshoot. I choose which one I want. And that also has the link to the post and the script and, you know, with the shooting that I need to do. So I put down the date. I decide when I want to set up that shooting day. I put a title just to have it on the calendar. And automatically, it set up the day on my master calendar. And everything goes back into the, there you go. And there is the shooting day on the calendar. Then I have also prepared a shooting day for clients when I do sponsor posts, eventually. And I have, you know, I have all the information there as well, the client contact name, the data need to shoot, the briefing, what I need to prepare, the ingredients I need to buy. And most importantly is that when I do a quotation for the shooting, I do by calculating more or less how much time I spend on the different stages of my work. So the pre-production, the productions, and then post-production. I make an estimate and then I give a quote. But what I'm doing here with the system, I'm not going to change the quote that I did to the client. But I learn if I actually quoted right. So for the next quotation, I can adjust it and actually really target the time that I'm spending on the project. And I have everything there. So I have also the place to put the invoices. I'm much spent on the things that I had to pay. So everything is in one page. So what is the system giving me? Time in clarity. I open this thing and I just, I know exactly what I need to do and I need to look for things because a new way so much time looking for information. So all that is all optimized. And I have more time to be creative, to do my creative work because that is what people really like and want. It keeps me consistent because I know I see what I need to do and I do it and I move to the next project only when I know that what it's important I have done there. And it helps me connect with my audience. And on one week that I run the system, here's the email that I got. So I'm reaching out to New York to express my sheer appreciation of your work. I've been following your channels for some time. And I must say, your content consists of a quality creativity and education. So the other one, my husband and I will write about your recipe. We always check out each one today making the cocktail. Will you have a cookie we can buy someday? You know, so that's the result. What did you use to build your agent? Claude. I use Claude. Oh, work co-worker code. Claude, Claude, Claude, Claude, Claude and Claude. Yeah, yeah. So actually, I'm using antigravity for little things that are not within this big system. So for example, I had for the post on Instagram, I had to resize my image for post. And I didn't have anything of that site. And I created something that automatically sizes up that. And I can just take the image that I was using Pinterest, throw it in there and resize it immediately. So but what is important in the system is that it's not fixed. It evolved continuously. And I always have at least one or two days of the week where I just improved the system and work with it. And if we have to give it and change and something else arrives and we have to change it, I can change it. And that was the frustration that I was trying to use automatically on air table. But it's so stuck into there the way that it's built. And what it does here, I can do what I want. I can choose what I want to have, where I want to have it. And it's the flexibility and the other ability that it's great. And so that is it. So if anybody had any question, I offered. Fudos, Laura. That was amazing. I need this. This is incredible. Very impressive. I am. Yes. I mean, I'm also a food blogger. So it's like every ounce of that just incredible to me. I don't do photography. So that part, you know, I wish I did, but I don't. I would love to see the air table. And I would because you probably don't want to show that on this. But I'm trying to get my head around. Did you say you keep your assets in the air table? No. So my social assets are on a Google drive. OK, that makes a lot more sense to me then. Yeah. But what I have, I have it all. So as soon as I published, I give my agent, I published this real. This is the link recorded on air table. And it creates the asset of the social media with the name of the file. OK, give me the name of the file that I need to call it. And I transferred it into the Google drive folder with that name. So next year, they can go back and they will find exactly that name for that assets. So when you're talking about republishing next year, you're talking about on social media, I assume. Yeah. Social media and YouTube. Because YouTube, any shorts, links back to a long video. So if you publish a short, it revitalize that long video. Because people, if they like it, they want to see more. They click on the link and they go back into the. So right now, actually, that I haven't been post for the first quarter. I haven't been posting long videos. A lot of my draft before it was like, it was the suggested draft, suggested video. And now is feeding from his feeds from shorts. So you'll republish the same short again. Not right now, but that's the future. Yeah, yeah, I will. OK, and bit by bit, I will shorten it. The ones that have the tracks more traffic. And so I even have republished the same, but they are optimized. I would produce more and that are optimized. Got it. You get to have agents too that help you figure out which shorts to republish. Yeah, yeah, yeah, yeah, yeah. That's why I'm analyzing the performance of each post. Laura, can you, I want to copy what you've done there for your three agents, your master agent and your three sub agents. Can you show us if it's not proprietary? What that just, I don't need to know the instructions. What does that look like in the co-work desktop? Like, is it projects? Is it like, I just, I just need to know, need to see what you're looking, what you're doing to map it to what I see in my clawed co-work desktop. Please. OK, yeah, I'll show you this. OK, so this is, this is the live command center. You see here, I have my three agents. Julia, Chiara, Julia and Francesco. No, I don't see it. No, I only see your social badge. You don't, you don't see it on top. OK, it's on the top there, Steve, top right. Oh, I'm sorry. Yes, yes, yes, yes, you see that. So, for example, let's open Chiara. This is closed. OK, so this is Chiara and has the memory, the instructions. They're all in here. Oh, it's a project. Chiara is a project. Yeah, yeah, yeah, it's a project. It's a project and actually, so this is, this is on, on Chrome. But if you go on the desktop, then you have co-work. Right. So, what I realized is that when you work on chat, so when you work on Chrome and Chrome works on chat, and you do something with your agent, if you want to go to co-work with your agent, the memory doesn't bring forward. So, that's why you need to have notion to tell your agent, to put that information into notion. OK. And then when you move into co-work, you go to co-work and it says, so for example, with Chiara, when I want her to record my social assets into the air table, I'll go to co-work and I bring there the information and say, OK, I published this thing. But everything goes back into notion. She sees what we're supposed to be, the post that we're supposed to call live. And then I'll give them the link and then she goes on air table. She creates the assets that I created. And she gives me back the name of the assets that I need to call the videos with. OK. And so I don't know this well enough. Why? What's the benefit of doing this versus just doing everything in co-work on the desktop app? Like, why do you even need to be in the browser? I think they're two different-- I think they work differently. OK. So what I did is I created the agent in the chat, OK? And then I imported them in co-work. So the instructions are actually in the chat. If I go to co-work and I open, I don't know if I can do that because it's not going to be on Chrome. Liz, do you know? Sorry, what's-- Yeah, I think it's projects existed first in Chrome in chat. And now they exist in co-work. But I think what we're saying is she created it before that it was brought to work in the desktop. OK. So if you look-- Go ahead, Laura. So if you look at the agents in co-work, that box with the instruction this one here, it doesn't exist. But you can put it there. And also to operate. But I'm not sure that it operates as well as in-- I still don't know what. Are you saying Liz that if nowadays fast forward to where we are now? As of three weeks ago, you might not need noshing anymore if she did it in co-work. No, she might still want to use her notion because that's part of second brain. That's part of the database. Yeah, because that's also how they eat the exchanging formation between agents. That's how they exchange information. Awesome. Otherwise, they don't. And you'll have to call the base, you know, it's done. It's a waste of time. Good for you. This is amazing. Yeah. I think this is such a good example, too, of how to really use it right. I mean, it isn't incredible. Yeah, you see so many flashy and so many people saying, oh, the daily briefing. Well, the daily briefing is just one tiny little corner of this, you know? Yeah. But I mean, for me, it was helpful to see what René had done. Because if I hadn't seen what René had done, I wouldn't come up with all these things. So I wanted it helped. Yeah. I want to say something if it's OK if I add to this just for a second, because it might help a little bit. That you don't need any help. But my agents, their instructions live on, and I use craft to use notion. But also they put the instructions on my hard drive. So that it doesn't matter if I'm using chat code or color that they can activate from anywhere. And it makes it a little bit more dynamic. So that no matter where they are, they activate, if I ask them to activate. So I don't have to just do it in this project. And that that's helped me a little bit be more flexible with where I'm using them. And so I can pile on just a bit, because I've sort of done the same thing. Laura, you touched on it. And I don't think a lot of people really pay enough attention to this to token usage and what it actually costs you to run. So I have an agent who is a researcher, and they have researcher skills, and they have researcher tools. And that's what really sort of differentiates them over here from my QA agent who has this set of skills and this set of tools. So that's the other reason why we need to sort of split them in the roles, I think. But how do they know? Because for me, they know that they need to go to an notion to find the information. So how do they know that they can go to your hard drive? They have multiple, or they only go to the hard drive. That's a question for René, right? Yeah. Yeah, hold on. I don't remember the answer to that question off the top of my head because my role is that. that I don't remember things like that, but I can tell you, hold on just a second. I'll tell you the answer. - She'll have Garcia tell you the answer. - That's right, let me go ask Garcia your question. Now, I'll come back and ask my question. 'Cause I wanna know how you set up the time thing. - Yes, the two. - Yeah, the time thing was really easy. I just say, I just say, I want to time myself when I spend the time, give me a timer where I can lock the time and the stars. And the interesting thing is that then I've been working on the automation, right? So, every once in a while I have, I work with co-work that they update the command center, the dashboard. And so they create another file. So you need to solve, you know, this is the new updated file, run this file now. And when I run the new file, the timer is still going. So that's the, you know, so I'm actually even tracking when I'm changing the tracking system. - So it's really helpful. - Okay, I have the answer. - Okay. - I have global instruction file on my Mac, that's called a claw.md. And it's filed in the claw plug-ins cache that loads automatically every section. - I do that, by the way. - I, 'cause obviously I didn't know the answer. - Yeah, claw doesn't have for me. - Yeah. - So what did you do? What, what is it to do? - So that I can activate my employees from chat, cowork, or from code, or from the browser extension, 'cause even it's in my claw.md file about activating them. - And then they get special instructions. - So each of your agents are markdown files, right? - Well, instructions on how they operate and what they know. - It's gotta employ you to activate, activation skill that when I say hi Garcia or B Garcia, for example, it pulls from the claw.md file, which I guess everybody has a claw.md file, but you could put special things in there. - Yeah, yeah, yeah. - But it happens when you're using chat as well, chat GPT? - No, no, this is all a claw. - Oh, I see, okay. - So clawed in the browser, clawed desktop app that is dot chat is what, that's very confusing. 'Cause you have the browser version of clawed, right? And then you have the app version of clawed. And then the app version of clawed, you have chat, core, and code, but in the browser version, you have what she has open here, which is starting to be more stuff, right? So it's hard when I'm speaking about it, I'm like, which one do I say out loud? But yeah, I'll put a little thing in the community about how to set this up and get started with it. But clearly Laura did it to the int degree. I mean, her time thing, I'm just blown away by this. This is incredible. Now, I just want to spend the next two weeks trying to build what Laura has. - It was very easy. It was very, I can look for the exact command that I get that I have to go back on time. But it was very easy. I mean, just, the cowork did it itself, you know. - Laura, I think we were having some whole community would just adore it. If you could go back and find that and post it for us so we could get started. - Okay, thank you, thank you. - It was my question, like, how did you start? Did you just sit down with Claude and go, I have this idea, I want to build something and then it like built out the memory, the instructions and all that stuff, or you know what I wanted. - Okay, so I tell you how it started. So I was very much inspired after Renee presentation. And so I kept watching the video all the little bits and pieces of what she was talking. And then I said, okay, that's enough. I posted the video and now I don't remember if it was Claude or I actually used Gemini as well, because otherwise I was using all the token. And I didn't want to. And I said, okay, now you go there and then I started, I said, okay, I want to build the system to start it up. What did Renee do? And it would go back into the video and it was like, Renee, this is not enough. Okay, then we do the same. - And then you realize now we're going to be taking this video out of the way. - Absolutely. - Yeah. - Yeah. - And you're doing all this in the browser. - That's what blows my mind. That's what you said, right? You're doing all this in the browser? - Yeah, I can show you again the browser because I just did, you know, reduce, you know, I just did the pages, but this is my command center. - And Marie, I just sent you my demo command center. It's nothing like hers, hers is. All gonna end up with something similar. I tell you I have one fear. So I was looking at canceling, like, downgrading from my cloud max plan because I am gonna stick with other anti-gravity or maybe codex a little bit. But when I went to delete it, it said, or when I went to cancel, it said I'll lose access to co-work. And I was like, man. - No, but I don't know. - Because I have the 20 euro and I use co-work. - Yeah. - And I think that they've changed their experimenting. They said they're experimenting with different plans. And the wording was very clear that if I canceled my plan, I wouldn't lose access to co-work. It didn't give me the option to downgrade to a $20 plan. So this is my concern is if I set up a brain or a system like you have, I want it to run without me needing to be, like, to have the language model, you know, or that I, like, let's say. - I don't think it's a problem. - Yeah. - I really don't. I think that, like, okay, for example, I have that cloud MD file. I already have been thinking about this too. I'm very, very confident that I could repurpose that, take that cloud MD file and go to chat GPT. - Yeah. - Because my setup, there's my cloud MD file. Let's make one of these for you and let's rock and roll, baby. - Yeah, it's not just cloud MD. Do you also have like a start here MD? It says, you know, these files, this folder, that, that. - Yeah, that's not one tool. - Exactly. - Yes, I do the same in anti-gravity, you know, giving it the instructions and then also with Gemini. So Maria, I'm wondering if you import, which, you know, Gemini Serleto import projects from other systems before you deleted? You wouldn't, maybe it's not there, but you have it. - I really only have a couple workflows set up. So like, I thought, well, I just need a bit more time to look at it before I make the decision. But it just made me think that if I'm gonna set up the thing that is like, that runs my life, you know, it needs to be locally on my computer and then draw from whatever language model I'm using. So, which I think you're pretty much there, Laura. Like, your dashboard is an HTML file, right? So like, I don't live within cloud. So I think you can replicate it with another language model, just fine, but that's my caution is like, co-work is really cool. But I think that if we're gonna start thoroughly integrating it into our workflows, we have to decide that, like, we're stuck, you know, that we're gonna stick with it. And I have heard-- - That's where the note app comes into play. I think the thing that we're really the most tied to with this system is the app that you're using. It's like, she's using notion, I'm using craft, right? And this is super-based, yeah, exactly. - Whatever it is, yeah. That's what I think. - Yeah, I think that's the most important choice that you'll make, Marie, is where are you keeping your data? - Yeah. - The L-O-L-L-M-S. - Your brain. - Your brain. - That's where your brain lives. - Yeah. - That's right. - Which I still haven't decided, like, I kind of feel like it could just be in markdown files. But that absolutely could. - And I had that issue of, like, it's not so easy to just, you know, pull it up or search it. - That's right. - Could have been-- - Yes, could have been Google Doc. The difference there, Renee and I have talked about this, 'cause that's what I wanted to do, 'cause everything is in Google Docs, is that it's harder for your agent to go in and modify. So, Renee's agent finds connections and is like, oh, this, you know, I need to refer to this other document in craft where she has it. And it will add a link, you know, in between the two. You technically could still do that in Google Docs because you have the Google workspace CLI. But right now, it's so slow. Like, for me to do that would take, like, it would be-- - It's just not the intent of Google Docs. - Yeah, yeah. - And that's the thing. Google Docs is great, is a great replacement for Microsoft Word, and that is the intent. The intent was never to be, 'cause if you think about, if you start by thinking about Obsidian, right? - Not about Obsidian, I've heard it, but I don't know much about it. - Obsidian is a note-taking tool, like a craft or something, except it's pure markdown. And it lives on your computer, and then it's just an interface to see it. So for a lot of people, I think that that would work just fine. But like, I need tables, 'cause I have roundups, and then a bunch of different articles in there. And so I need tables and things that are more visually in a face note-take. I spend a lot of time thinking about this. So something that is a lot more visual like craft or notion that has tables and things like that, mark. Pure markdown is, honestly, if I just say like this, pure markdown is not gonna be very good for a food blogger, but pure markdown might be really good for Marie Haynes, because she feels not in visuals, but in data and words. Pure words, right? So for you, markdown could be super good, but you have to think about what is it that you as the human mood to see, and then what is the AI need to be the most functional? And I think that, yes, exactly Cynthia, what kind of data you're starting? Like if it is just pure words, it's sitting would be great, but if you also need to connect a lot of words and knew yourself need to look at it, which I can't. stently look at my craft because I have my ages built craft documents specifically for me to look at. They have their own shit. I don't care what there's look like. You know, but I've found even by OK, you go into the folder or whatever it is you set up for your co work on your desktop or wherever it is. That's their home. If you go back into that and see how when I look at how Marin has has organized her own folders and her own files within that, you see that it's not all just flat marked down. They still need that, you know, here are the projects and here is this and here is the get file and here is that. And you know that the organization is different, but it's still an organization is still hierarchy is still has a recency and a staleness and we'll have to get rid of the sale. Otherwise, they lose too much time spinning around. So I mean it's it's where we're learning about each other to I think I'm a bit hesitant to set up my I did create a brain which uses mark down files. I think that I'm trying to look too far ahead and we can't predict how we're going to use our brains and and when I mean that I picture maybe I think Renee systems already doing this that the agents that use my brain will evolve on their own. And create, you know, their own files and that's what I'm talking about that's how I might does that now. Yeah, I wonder about me. I could be completely wrong on this, but Google's got something called agent development kit, which I've tried to use multiple times, but not since not in the last few iterations of coding agents being better. That might be what some of us want is like to be able to create these agents that run simply just encode on our website, rather than inside of quad or another app. They're making it more human as we go along. No, we've we've talked a lot about brains over many sessions here, but there's also them. There's the soul and that's what it's learning from you, you know what you like, which you don't like how you write how you don't write what's your brand voice, what's you this, that and the other. And then there's the heartbeat, which is the crime jobs we give it to run on its own. And so you've got a brain at heart or soul, you know, and then the arms and the legs are just the actions that it does. So it's like, they're trying to make these AI agents as human again, but we're. That's driving open claw, which probably is what I think we're all kind of heading there. Yeah, but see Maria there. Yeah, a crucial part of try not to get hung up on there. There's a lot of moving pieces here. Yeah, right. And for open cloth to function, you you have to have something like obsidian or something that it's writing to reading from pulling that history, pulling that data, because otherwise it can't work. That's right. So you have to have some kind of note taking system to make that function. It will not function without that. I think I think what I'm going to do then is once this video is done is I'm going to take the I'm going to take this video and give it to to Gemini or whoever I'm chatting with in and brainstorm with like what do I need. Because and I think everybody is going to have these systems that's completely unique, you know, absolutely, Laura, what you built. You could sell that to people. You could tell you could tell me how much. Yeah, the problem that you're winning or would run into the problem. I think Laura would run into is the same problem that I have. It is built for Laura. Yeah. Yeah. You know, Deborah, go on that to you for just a second. Yeah. I think that the thing that you need to keep in mind, too, is, and this is what I keep it trying to tell people is you have to know what you want. Or at least a launching point of what you want so that you can build something. Right. Now, here's something interesting. I haven't used the new codex Mac app that sees your entire desktop. It is not just in the browser. It sees everything you do. And I don't know if I saw that it was coming or that it's here, but apparently you can set it so it watches what you do every day. And then it builds the system for you. I think part of why I haven't fully, you know, developed out this brain for for me is that I think it's just going to happen. I think we're building things that are like. I mean, right now what you built Laura is incredibly useful for you. I bet you that there will be a time where you look back at this as like, wow, it was so, you know, small compared to what the world uses now. You know, we're like holding we're building the thing we're seeing the thing that's coming that'll be how everybody operates. So yeah. I was going to tell you if you haven't gone back and looked at it and the Google enterprise ultraversion, they have greatly expanded the 80 so that you can do smarter and more sophisticated agents. And it does that prompt building when you've got that synchronized system, what you pretty much do. Yeah, I'm still confused about how so because to have Gemini enterprise is very expensive and you need to like essentially be an enterprise, right. And to have it sounds like you're supposed to be able to do the same thing in Gemini for workspace. Gemini for workspace works like if I'm in a Google doc, I can pull in like look at my last five emails with this client and like what did I say and it's pulling across some of my workspace things, but I still don't have the central apparently you're supposed to be able to control it from Google chat, which I don't. Just stay here. No, I don't have wait, I just got it, ask Gemini. Nevermind. Okay, I can't show you because I got so many things in my Google chat, but let me just describe. That was all right. I didn't have it this morning. So in Google chat, I have a button that says ask Gemini, but it's not the one that's up in the top right corner for like Chrome. It's it's like I have a conversation, a text conversation with Gemini. I think that I can create agents within there that do what we're talking about. So on one hand, it's really nice to have a system that sits on our desktop and evolves as we need it, but I also think that much of what I want will just happen within Google system. And as much as I was like, oh, I don't want to be a tied to a system. I've been tied to Google system for, you know, 20 years. So yeah, I want to ask the question. Yes, please. I would be curious like a roundtable response from everybody here about this question. What when you're thinking about building yourself a brain like this or something like what Laura has built. What is what you want from it? Like in other words, I needed something to help me actually get my work done, right? If you want to help me, please help me get this Canva package set up, you know, or help me pen these pens or rename these these images for me so that they can get uploaded to Canva. Thank you, please do that, right? So like, what is it that somebody wants help with? Because I think my purpose is different. I want my agents to be able to find opportunities to optimize my life for me. I do want one level where I can say, oh, I'm writing this paragraph about whether or not to use the disavow tool. And I've written this for like 80 clients in the last few years. So like, you know, I want to I want you to write that for me. That is happening with my Google brain now that's there. But what I want to have happened is a system that says, okay, so you spent all this time on YouTube. And here's the return you got from it. And like, you should be doing this. And here's how we can clear up four hours in your week this week. And, you know, that type of thing. I think this is the type of career that will open up when I keep saying there's new opportunities. We're investigating this right now, like, you know, how amazing that Laura, you're not a coder, right? Like, no, you know, but I always worked with, you know, I have a master engineering degree. So my math is my thing. I used to do, I used to work with the reservoir oil reservoir prediction software, which are very complicated and all called it. So I don't have coding experience directly, but I had been working with quite very sophisticated and complex software. Right, and all of that to help immensely. But like, the fact that you're not a coder, and we're able to build this is just wild, you know, Laura, this is, I just, I have no words. Thank you for that. Well, I'm happy that it was helpful because I really, you know, I just, I just did it alone, you know, just as I say, really using Renee video and brainstorming with that. Thank you. But this is far beyond me. So you did incredible stuff. Thank you. Laura, thank you so much for doing this. It's been like incredibly inspiring. And you mentioned that you learned from Renee, who did we did another call earlier with Renee, which if you are a search bar pro member, people can find that in the search bar. You also mentioned that you're hoping to do some consulting and start offering this type of service with others. So can you share more about what you'd like to do, who you want to potentially work with and how they would reach you. Yes, so I marketing more my services into good brand, good and drinks brand, because that's my expertise. I can share what I've seen on my channels, how they perform that's so that's my my key area of expertise. But anybody who has any questions can email me. There's my email there, Laura at Tobinfooddigital.com. Or if you want more support, you can book an exploratory call on my calendar and I'll offer 30 minutes free exploratory call for whoever is interested. - Amazing, and we've talked about possibly doing a webinar in the search bar. So I'll just mention that if anybody's watching this and is interested in a webinar, let us know in the comments because I think that would be a really cool thing to do. I think all of us are just kind of learning how to use these tools and create our digital brains, our assistants and whatnot. And everybody has very many questions and we can learn a lot from what you've done already, Laura. So, and I'm sure the next week we're gonna have some other things coming up. So that we have learned and we are experimenting with so it's a moving target, exactly, exactly. Well, thanks again, Laura. - Thank you, Marie. Thank you for opportunity.

Podcast Summary

Key Points:

  1. Laura built an AI agent system to manage content creation, social media, and workflow efficiency, improving productivity and consistency as a food blogger.
  2. The system uses a centralized command center with tools like Airtable and Notion to track time, manage workflows, and maintain posting consistency across platforms.
  3. Human authenticity is crucial—audiences reject AI elements in food content, even when content is otherwise high-quality, emphasizing real people and real experiences.
  4. The agent team includes specialized roles (e.g., content writing, performance analysis) and operates with clear instructions stored in external tools like Notion or markdown files.
  5. Time tracking and process transparency are essential to identify inefficiencies and continuously improve workflows.
  6. The system is designed to be flexible, adaptable to different language models, and can run locally on a user’s device rather than relying solely on cloud platforms.
  7. Success depends on organizing data in visually rich, hierarchical tools (like Notion or Craft) to support both human intuition and AI processing.
  8. Laura plans to offer consulting services to brands in food and drinks, sharing her proven system and performance insights to help others optimize their digital workflows.

Summary:

Laura Tobin shares her AI-powered agent system designed to streamline her food blogging business, addressing challenges like inconsistent posting, low traffic, and audience distrust of AI. She built a centralized command center using Airtable and Notion to track time, manage content workflows, and maintain posting consistency across social media, YouTube, and newsletters. Her system includes specialized AI agents for content creation, performance analysis, and scheduling, all guided by clear, stored instructions.

Crucially, she emphasizes that authenticity matters—audiences reject AI elements even in well-crafted content, highlighting the need for real human presence. The system is flexible, allowing use across different AI platforms and running locally for independence. Time tracking and process review are key to continuous improvement.

Laura also plans to offer consulting to food and drink brands, leveraging her proven system and performance insights. Her approach demonstrates how AI can be used not for flashy content, but as a tool to enhance human creativity, efficiency, and business sustainability—proving that thoughtful, human-centered automation is the future of digital content creation.

FAQs

The core purpose is to automate and streamline her content creation workflow, including social media posting, newsletter management, and YouTube content, to improve productivity and maintain consistency.

She uses a tracking tool that records time spent on tasks during daily work. This data helps her identify time-consuming activities and optimize her workflow for greater efficiency.

She uses Airtable for storing assets and Notion for managing workflows, ideas, and content strategy, with both systems integrated into her agent-based system.

Audiences reject content with AI elements, even if the content itself is authentic, indicating a strong preference for genuine, human-created experiences over AI-generated visuals.

The system includes a master calendar, post pipeline, and scorecards that track goals like subscriber growth and post performance, ensuring regular posting and data-driven content decisions.

She primarily uses Claude for her main agent system and anti-gravity for smaller, specific tasks, while also considering other models like Gemini for flexibility and cross-platform use.

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