The discussion explores the dual impact of AI on web design, highlighting how tools like LLMs have democratized professional design but also risk creating uniformity, as seen in trends like ubiquitous purple gradients. While AI enables impressive features such as interactive animations that were previously complex to build, it often promotes elements that are visually distracting or harm usability, such as unnecessary fade-ins, scroll-jacking, and poorly implemented hover effects. The review of several YC startup websites demonstrates that successful design uses AI to enhance brand identity and user engagement thoughtfully, whereas problematic designs add flashy elements simply because they are easy to generate. The key takeaway is that designers must critically evaluate AI-generated suggestions, prioritizing clarity, consistency, and user experience over novelty, ensuring that technology serves to amplify creativity rather than replace thoughtful design decisions.
It's easier than ever to design with AI tools, but that doesn't mean you should always accept all changes. So today I'll be joined by Raphael Shad to look at the good, the bad, and the ugly of AI-sisted design, and sort through how to use these superpowers to stand out. Welcome to another design review. All right, today I am thrilled to be joined by Raphael Shad, one of the newest visiting partners here at YC. And Raphael was the co-founder of Cron, a modern counter tool, which you sold to Notion a while back, and are also one of the top designers that I know and have worked with. So Raphael, it's an honor to have you here, and it's an honor to work together now at YC. Yeah, super fun to be now back in YC and helping founders, and that next generation of founders build iconic companies. Well, you're the perfect person to have on here, because the topic that we're going to be talking about today is AI Design Trends. On the negative end, there's the AI Design Slap, and on the positive end, there's a lot of AI Design Trends that now are easier to build for anybody, even if they're not a designer. So what are some of the common things that you've seen recently, a lot of the top AI Design Trends that are standing out that you'd want to call out for the audience before we jump into some sites? Yeah, sure. This all kind of started when I had a late night thought and tweeted that I see a lot of dumb hover effects on landing pages of startups these days, presumably wipe coated, and so I was kind of curious to peel the the layer back there. It's like, how did these like what I thought were dumb effects? How did they make it into LLMs, and why are they everywhere now? A couple other trends that we then identified was kind of like purple gradients. All of a sudden, all startup websites had purple gradients everywhere, or these sections that kind of fade as you go in, as you scroll, and they fade in, fade out. Yeah, and it's not so much that those inherently are bad. It's not purple gradients are bad. Nobody should ever use them. It's that now they're just so ubiquitous everywhere that they kind of lose all meaning and specialness and originality. Totally. And one of the key things was when there was a good website kind of establishing a trend, it took a while in the old world for others to kind of like copy these trends. But now with LLMs, if there's a good website with a purple gradient, it makes it into the LLM because the LLM gets trained on like the good examples that could link to a lot. And then all of a sudden like the next week, all the startup websites look the same. Yes. And so this is both good and bad if this power is used in the right ways. So we've got a bunch of YC companies that have submitted their websites that were all built with AI coding tools. So this should give us good grounds to figure out ways that they have been used really, really well. And things that we would do differently if we were designing it ourselves. So let's let's dive into some of them. Let's have a look. All right. Okay. First up, we've got new new dot AI. Solve your game testing with AI agents save countless hours of manual game QA by using AI agents performing end-to-end tests at scale. Purple gradient. So first thing that jumps out, it's a very purple site. Which you know, we were just talking about that's one of the most common things that you see. So it's interesting like pre LLM day. I think I would have looked at this and gone like, wow, this looks really nice. And now I look at it and I'm like, they use AI to design this. Maybe they didn't, but like that's what it screams to me. Okay. So one thing that's interesting is as you start scrolling here, we've got this line that's following us up and down. And it's interesting because I actually find this this line to be a little distracting. I'm paying more attention to the line than I am the the things that I think that it wants me to pay attention to. It's almost like something that it's kind of like probably hard to implement for a human. And you would have never thought to actually code this up before AI. And just because we now can, just because LLM is kind of like good at these type of like SVG, you know, build-ups or transforms, doesn't mean that it's actually a good design and helps you convert potential, you know, visitors into into customers basically. Yeah. Yeah, I don't know anybody that's like, we need a line that goes through here. Let's start coding that from scratch. You would only implement something like this because it was so easy to do. But I don't think it actually adds value. If anything, I think it distracts from the rest of the page. I can't recall anything from these sections based on this. Okay. So now we're down to everything in one place. I find this hard to read. It's very light. Maybe I'm just old. Yeah. Contrast could be improved there a little bit. So these cards are interesting, right? This is cool. This is actually pretty good. This is probably something that would have been maybe too expensive to do or only like the very best or like website design is what I've kind of got into the lengths of doing something like that. These hover animations for the cards. But AI is so simple to do. And this is actually like a pretty tasteful way of using leveraging, so like the powers of LLM's to build more compelling websites. Yeah, what's cool about it is it feels like it helps establish the brand and it's unique and it's creative and it's fun. And it's actually trying to, you know, multi-players like two controllers with lightning connecting them. And it actually helps reinforce the points that I think that they're trying to make here. And this is a great example of, you know, we're the line that was following you down the page. Didn't add much value. This is this would have been really hard to do. And now you kind of get it for free. You don't have to go from scratch building a lot of this stuff. One of the things I want to try out is up here. So we here have the main navigation. One of the things that jumps out here is that as you hover, you generally kind of want to make things pop. But here it actually kind of disappears. So instead of inviting to click to talk to them, it kind of like goes into the background. Same here. It kind of fades out as you activate one of these many points. This is something that I think a designer would almost never choose to do. And now, the default of browsers also doesn't work that way. And now, Ellyns just somehow decided that that's a good hover kind of like effect. But it makes no sense. Think about it that way. Like the browser already has like a built-in hover effect for free, even without CSS. It turns the cursor into a hand, right? So that already indicates like I can click here. So just leaving it white in this case, so just kind of like the the bright purple and then having the hand already tells me like I can click on this thing. So if you want to add a CSS effect, then you know, make it maybe like a little pop, maybe make it like one shade lighter or more active or add like a little, you know, a little glow around it, but don't make it go away. Yeah. Do you have any rules of thumb when you know, you're designing something and you're trying to come up with hover effects? Like what are your goals when you're trying to come up with the right hover of it? Yeah, make it so like clickable. Steve Jobs, same as I said, you know, he wanted to make things likable with the aqua interface back in the day. I think you know, make things, you know, clickable kind of like inviting to to click stick to sort of like pretty standard. Again, kind of I think the hand indicates that something is clickable. And so I wouldn't go much beyond that. Another thing that I see hover being used is a lot to kind of like reveal additional information. So not just kind of like a hover effect to make the UI more feel alive. Like how is great to kind of make you guys feel more alive, right? But I see it increasingly used to kind of like disclose additional critical information or functionality. I don't think that's the best use for hover. This whole trend that maybe like kind of like macOS kind of started to, over the years, get more and more into kind of like very clean interface. It's got the functionality and the tools and the buttons all out of the way. So there's all this space for content. I don't want to have my computer to be just like all content. I actually want it to be you know a bicycle for the mind, the tool. And so I'm revealing additional functionality only on hover and you have to go hunt for what the tool can actually do. I think it's kind of like an anti pattern. Yeah. Not to mention that you know, there is a concept of hover on mobile as well. So yeah. And long press, which is kind of the equivalent of of hover never really catch caught on on mobile. Probably because it's so hard to discover. Yeah. You don't want to sit there long pressing all the time to try to figure out if there is any additional function. Now think of a desktop interface, a tool where you have to hover around everywhere to discover where this stuff actually lives. You know, the disclosure arrows or like hiding something or getting to a dot dot dot kind of menu to get to extra functionality. If that's all hidden behind hover, then you know, you're just not as efficiently communicating the functionality of your software. Yeah. Overall, I think this is a very nicely designed site. I think it's easier than ever using AI design tools and LMS to get a professional looking site. There's almost no excuse for not having it now. Yeah. And especially as we're reviewing YC applications, if you look at a demo and that demo does not have a base level of quality design, it seems like the person just didn't even try because it's so easy to do it now. So, new new, really cool site and some really interesting applications of using AI here. So well done. All right. Next up, we got Rosebud AI. Create games with AI. And once again, like you start to see the trend. Here we've got the purple gradient again. We've got a very similar kind of pinkish purple accent color up here. And that's why like in isolation with one of these, like it looks cool. It looks modern, everything. But you know, one after the other, they all start to kind of look the same. And it takes away a lot of the core brand and originality and things like that that I think most founders want for their site. So let's dig in here. This is the first time we're looking at these live. So Rosebud AI, create games with AI. And there's a prompt to game kind of interaction. I would
soon. Um, that's cool. There's something you can instantly play. Yeah. Let's try it. Whoa, it's like a 3D game in the browser. That's cool. There's a person walking around. I used the arrows. There we go. Oh, W A S D. We have an old school game. Oh, school. You can jump. All right. Let's escape out of this. Um, but cool. Definitely kind of like engaging. Um, I wonder whether it is actually there like product code running on the website here. I would assume that it is. I coded. Yeah. Sandbox environment. Um, yeah, I would assume that this is the type of thing you can create with their product. But, um, that's an interesting point is that they don't really tell us. Um, it doesn't say like play a game made with our product right now. Um, it's interesting. Is this following us? Yes. Yeah. These are just anchors jumping vertically around. So what's interesting is I didn't realize this at the time. But when we went to that one, we were just playing that was under modify games. And so what I wonder is if this is a game that has already been created that we can modify in real time. And that's what they're trying to show off rather than the creation part. Yeah. So maybe kind of like a thing to take away here is that using this non kind of like non-standard navigation, um, is tripping us off a little bit. Um, on how to use this website. And another thing that kind of jumped out here at the top is like, I don't think anyone would think of combining a red logo with purple as an accent color necessarily. Um, it's not necessarily complimentary. Uh, and, uh, and I guess whenever I see the use of emojis, even though they're not the system emojis, I feel like it's a little lazy. And so I feel like LLM's kind of take the easy path because they don't have any IP really themselves. They're just like big models. Yeah. Kind of coupling things together. They use like these standard icons everywhere. And it's just immediately kind of like a tell. Yeah. I think we could just use more context up here too. And, and, you know, the, the name of the company is, is here. It looks like it's almost part of the headline. Rather than I would expect it to be up here by the logo. Yeah. And then the value prop kind of being more clear, um, you know, uh, uh, uh, great games with AI, something, something. So it's kind of like what's important for the H1 is typically kind of, you know, what is it? Who is it for? And to what end? Why should that person that it's for care? Um, and if those three things plus the call to action, um, uh, are not kind of above the folds, then it's a harder time to convert, uh, convert visitors. Yeah. Um, okay. We've got some, I guess, examples of games. Yep. So games created with Rosebud AI. Um, okay. This is interesting. So there's another effect here. You can see the light following my cursor um, around the edges and yeah, this is the kind of thing where, you know, you're like, hey, it costs nothing to do this. Then maybe you're like, yeah, sure. Let's throw it in its fun and playful. Um, but if you had to spend a week coding this and, you know, getting it to work right, you'd be like, oh, that's not worth it. Okay. So we've got a lot of, a lot of game examples and it looks like maybe this is just the rest of the site here. Okay. And then we hit a footer. There's a, like remixing. Yeah. Okay. So some, some of the, some of the projects you can remix and then it kind of puts up the conversion wall. Okay. Um, that would go beyond sort of like landing page. Uh-huh. Very cool. Awesome. Well done, Rosebud. Okay. So next up we've got get crux. And one of the first things that I noticed here was kind of the fade in. It was this automatic fade in. Um, oh, and another thing that I noticed is my scroll is hijacked here. Guys, maybe a little hard to um, to see on screen. Uh, but there's only some scroll jacking logic going on. Um, and there's also like a state where you see both the detached and the fixed header menu, like both at the same time, like right, right around here. Um, so typically kind of like they should smoothly, I like the sticky header. Um, but it's just like smoothly transition one to another. And here you see sort of like that, you know, they're clearly two distinct menus that just happened to gonna be the same. I'm sorry. I'm so distracted by the button that's chasing me around the screen here. Um, yeah, this I almost feel like it's hard to get the button to click on it because it's constantly moving. Does it make you want to talk to the founders more or less? It makes me distracted, I would say. I'm not paying attention to what they do. I'm just, uh, I'm like, why is this button following me around? Um, it definitely got my attention. I would say, um, one of the other things that I know is first two is almost these like meteors that are, you know, shooting down from the angles, you can kind of see them over there. Um, that's another kind of thing where like it doesn't feel like it actually adds a lot of value to the product. And again, if you had to build that from scratch, like it would never be worth your time. Um, but it's so easy to do it that people are like, yeah, let's throw that in. It looks cool. Um, but I actually find it a little distracting. Um, I don't think it adds value to the, the product here. And the hero screenshot here is, um, I guess, uh, post-reamage for a video. And it goes into what looks like a completely different video. Yeah, that's confusing. And the post-reamage is just very blurry here. Um, I don't know whether this is like an artifact of like, using, using AI or not. Um, uh, but just as a general design principle, I think all, all your assets should be, you know, high-res, high quality. Um, and this just looks like something very blurry, blurry. Yeah. And again, back on the button, too, because I still, even when we're down here, it's like still chasing us around. You know, this is another example of the type of thing that you would only do because it's easy, but just because something is easy doesn't mean it's worth doing. There's a lot of things that are now at your fingertips with AI that, you know, anything imaginable is possible just because something is possible doesn't mean you should say yes to it. Here we're kind of like hitting a little bit on, on just a lack of visual, uh, consistency. Like this looks like an entirely different visual language and anything we've sort of seen, seen above. Um, where do you think that comes from? I wonder, um, maybe different sections of the website being made by, to like different parts of the tool. Um, maybe it's also just kind of like a function of like this year looking very different, then select the website content. Yeah. Sometimes just like a clear image with a little bit of text, maybe a headline and then some soft text, um, goes a long way. Yeah. And I got to say we're like halfway down the page right now. And, um, if you ask me what they did, I would not be able to tell you. Well, let's go back up to the top and remind ourselves, AI creative strategists to make ads that work ads that, okay, so it's something to make ads. It seems like it's interesting. They do kind of have like a visual, um, like style to it with a lot of these, uh, it's almost like a vertical motion blur or something on a color gradient that we see in some of these images, um, like these right here. And we saw the same thing in these here and these here, um, and these here. Um, but it's, it's constrained to some of these elements and it feels like, you know, it's maybe a little overused here because it's hard to read these and this feels like more like a rainbow rather than calling the attention to it. But up here does not have that style at all, which is maybe, you know, the point that you were making earlier. And I could see something where the background here is more reflective of this type of style. And then that might carry it through all the way through the rest of the page. Yeah. Let me quickly reload the page and try something. So we see all these sections can like fading in. Um, and here again, it's just like fading in. And one of the things that I noticed, I just don't see the advantage of having these things not just right there as I scroll. Because scrolling already like is the motion. Why does it have to like also then kind of like fade in? And one of the things that you get is these weird, um, for example here, right? We say, we're here to answer all your questions. And then there's one question. And we, we, we, we break here earlier. And now it's like, well, that's a lame FAQ. If there's only like one Q and one A, um, but then I was like, aha, it just hasn't come in yet. Um, and so not a fan of that pattern. Yeah. What bothers me with the fade ends a lot of time. And I'm not sure if this does it or not is when they're on a timer. Sometimes I'm scrolling really quickly and I'll get all the way past the section as it's starting to fade in up at the top. And I miss the content altogether. So I'm curious to try that here. Um, and see how they do this. So like if I'm just kind of zooming down. Um, so these seem to fade in at least when it's at the bottom of the page. Um, but it still feels like going through molasses because it's all scroll check. Right. Like hijacking the sort of like actual native browser scrolling, um, to do some fancy thing with JavaScript to actually have the hooks to do all these animations. Yeah. All right. Super interesting. Very creative. Uh, so well done. Get crux. Okay. Next we got Sphinx. Your last compliance higher. All right. We've got some animation thing going on here. Um, I think one of the trends that we've seen so far is just like way more animation these days than there were, you know, three years ago, probably because these air design tools make it so easy to do this. Now let's really talk about hierarchy here. Um, so we start with, um, a logo type kind of a stylized version of the name of the company Sphinx, right. That's cool. Top left pretty standard. But then we have the H one is also good and the subtext, but also we have like this kind of like weird in between like fourth style, right? Um, not something that I typically ever saw designers or engineers kind of come up with their own landing pages. There's only something
and these many, many styles mixed is something that I increasingly see kind of LLM's to, because somehow the LLM thought it's clever to have like an extra label here in an extra style meets things. But we already have the company name, we already have three different styles basically. If you count this here, it's four styles. This just adds a fifth, complicating the hierarchy, not really adding. It adds a bunch of vertical space. We could just move the H1 a little bit up and then the value didn't trust it. The logo would already be a little higher. So this is something that I increasingly see kind of like LLM's dream up, that just isn't really tight information hierarchy and graphic design. - Yeah, I think going through these, I keep coming back to the concept of like, it's easy to do anything. You really have to be opinionated as the human that's in the loop in designing these around what you think is the right thing, not just kind of saying yes, except all changes. - Yeah, you're not with any other suggestions. - Yes, yes. And another thing that I'm noticing happening here is this section on the right, it just keeps swapping around. If we watch this animation here for a second, this button over here, the big star kind of button, yeah, like moves around and now it's a circle button. I think that's a button. Yeah, I guess that's clickable. And then it's gonna come back over to the left side and it's gonna be a big round rectangle kind of button. And so we have a lot of different button styles. I'm not sure why things are moving like this and it's very confusing. - It's actually not a button. Like yes, it shows the hand, but that's a head fake. - Yeah, I guess it's just a move to the next thing. - Because if you click it, it doesn't really, well, I guess it's kind of like a next button. - Yeah. - But then also on auto advanced. - Yeah, this is very confusing to me. I'm not sure what it's showing. And I can't tell what's happening in this animation either. It seems to be some kind of workflow. - Yeah. - Actually, you can just click anywhere and it advances. So it's not even like this button or the whole thing is a click target. - Yeah. This is again one of those things where it's hard for me to imagine a human just being like, let's have three different style buttons that every time you click it, they all reorient and shift. And it feels like the type of thing that an AI design tool would have suggested. And you would have said, sure, that seems cool. - Yeah, it feels like the visual manifestation of LM hallucinations. Let's clearly look at the menu here. All right, pretty standard stuff. I never like when the menu can go away like in between. Like there's the gap and then something goes away. - What's happening on the right side of a couple of those? There were two of those and there's kind of a grid on the right, yeah, with an icon. Is that interactive or anything? Or is that? - Nope, it's just something the LM thought was cute. - How about if you hover over on, yeah, okay, so it's just giving it different icon. - L icon. Now the icons are actually kind of cute. They seem somewhat original and on brand here. I would just never thought to do this level. Like if you want to make a point that on board is like four circles in the square arrangement that way. Like if that was important, which it doesn't seem like it. Like you probably just put the icon here, kind of back to the like why reveal stuff as you hover that is essential, but it's probably non-essential so it can probably just like leave it out. What happens when we go further down? Value didn't trust it, okay, we got a bunch of lines going everywhere. All right, so we've got that line following you down the page pattern again. - And now we're scrolled Jacked. We're locked into this position here of the website in order to build up this animation. And I wonder what it wants to tell me. Like why is it important to capture me here on this point to like build out this animation versus just like showing it already built in the build out state? - And I find the animation is getting all of my attention rather than what it says all over here on the left side. So I'm not even noticing any of this. And this is not on the right side, it's not giving me enough visual information to communicate something valuable about what they do or how the product works. So I just kind of miss everything over here on the side. The animation is too distracting. - Yep. - It's also if these landing pages are kind of like build up and then keep you in a section for a little while. It's really hard to know when you're like how far into the book you've read, right? Like if you have a physical book, you're kind of like, oh halfway through. Here it's kind of like, I don't know. Maybe it feels like we're halfway through but maybe it's gonna keep me for another 15 seconds on some like really rich build out of a landing page. So the scroll indicator is a really important tool I think kind of like to get a grasp on so like the landing page. And here it's completely failing me. Can like where am I in the website? - All right, overall like visually I think it looks nice. It looks modern. There's a theme that they're, you know, you've got the orange accent color. You've got the black is kind of your primary brand color. You've got the line that's kind of falling you down and my hunch is that that is sort of reproducing what the product looks like 'cause we keep seeing all these workflows with orange lines in the product itself. And I think that's what they're trying to communicate here. And so, you know, that makes sense to me. They're head line up at the top. I think it does a great job of explaining what it is and who it's for. So I think they really nailed that. Awesome, thanks, great work. Next up we got Build Zero. Let's take a look here. Build custom internal apps with AI. So right off the bat, we got some purple greetings. - Yeah, there we go again. And let's see here. So the menu nicely morphs. Ooh, and then my pet peeve. Dumb hover effects. I'm just not anything. This vertical movement is just distracting and not cool. It pushes also, there's another thing where because of the effect, it can like horizontally shift the whole menu, which kind of just seems like a bug. And then here's another effect. Kind of like the arrow has to move somehow vertically. Why? - The arrow at least should go to the right also. - Yeah. - It goes backwards. This hover effect here, I don't mind. You know, it's like it's a black and white button and then it turns into the primary brown color. In this case, kind of purple. Like that's not a bad hover effect here. This here, pretty bad. Then what else do we got? We got a little like interactive element here. Can click through it. Ooh, okay, there seems to be some like bug with the selection here. If this was hand coded, like no way someone would have not noticed it. I almost wonder like if you just one shot landing pages, do you actually go and really like use it with the same attention detail as you feel, if you had like built it from scratch? And then because you don't, you just ship things that you wouldn't have. Because you don't even notice the little box that the LLMA. - Go back to the engineers tab here. Now, if this is their product, one of the other things that stands out to me is this kind of dashboard that's got, you know, it's got like the red, green, blue, purple kind of call outs up here. That's one of the home art classic things that a lot of AI design tools will actually create. Every fake dashboard looks basically like something like that. - They've got the icons that are a darker version of the lighter background color. It's usually like the Google colors, you know, it's like red, yellow, red, blue. - Yeah, kind of the Fisher Prize primary. - Yep, yep, yep. So that we tend to see a lot. Ideas to working apps and min as Transformers. - Yeah, and these like kind of like bento boxes is not a bad pattern, but it's also very non-original. And so this ellipse oftentimes kind of come up with these. Just like icon at the top and then a bit of text. And you know, in this case kind of like a three by two, that's quite common. - Yep. We've got some quotes. We've got the purple gradient. We've got some frequently asked questions. And then more gradients. - Yeah, you know, we're, I don't know, a few into reviewing these now. And I think we just keep seeing a lot of these common patterns, which I think just highlights how ubiquitous they've become. And how it almost like takes away from the brand and originality that I think most of these companies want to create when it has elements that every other site and every other product has too. - Yeah, look, I think the really cool thing about AI tools is that it kind of frees you from having to kind of like, you know, fiddle with like the technical details. So it can really work on the hard, hard kind of questions of your offering of your product of your company, such as like, what are we making? For whom? Why is this valuable to them, right? And that's the cool aspect. But if you then kind of like just use it to create what we sometimes call like AI, AI Slop, I think this idea of having sort of like, you know, all this power that you should use responsibly gets a little bit wasted. And so that's the fine line to walk, I feel for builders in 2026. - Yeah, there's nothing inherently bad about this, you know, it's just that we've been through a few and we've seen this before, you know, that's kind of what it feels like as I've seen this before. And for anybody else in the audience, like you lose a little bit of credibility, I think, you know, when your customers are viewing your product and they're saying like, eh, this looks like a bunch of other things I've seen. They probably just use AI to build this and design it. If that's the case,
like how good is the actual product, or are they vibing coding that too? >> Use AI to build this by any means, but just kind of like really then evaluate the output. And use AI to make it even better and more original and spend the time that you saved, one-shotting it or whatever, to then really think about your messaging and designing a wonderful product that you can then showcase, et cetera. >> Yep, that's great advice. Awesome, build zero, thank you. >> Thank you. >> All right, next up we got Zarna, AI Associates for private capital markets. We're Skrull Jacked again. Oh yeah. >> 10X everything, all the things. >> Unlocked IRR. >> This site, yeah, feels like I'm in molasses. It just feels so clunky to use. Not to mention, there just isn't a lot of like information. I feel like even this is deal volume 10X. Like, everything 10X just feels made up and it feels like there's just so much space. It feels like I have to scroll through this molasses forever to get to anything that helps me understand what this is. >> One of the things I personally like if we go to the top, right now the sort of background here uses 100% of the vertical space, which kind of like almost like this visually kind of locks me in. And then there's like nothing more. And I hate when people kind of like put like scroll down to see more because like of course we're on a website. Of course I know how to scroll down. So one of the things that I personally kind of like to interrupt the visual a little bit is kind of like to start a landing page like maybe like this. Now I have kind of like something here at the top, but I know there's like more good stuff down here. The good stuff better be good because close better deals faster doesn't tell me much, but maybe there's like 10 pixels of like an awesome hero image kind of like peeking up or something like that. That would be cool. And then I immediately without any indicators like no one wants to kind of like scroll down and discover it, right? - Yep. Well, we've stopped at the perfect point here because you cannot see anything in the top navigation bar. - Yep. It's, you better know what's in the background and if there's a dynamic background such as a video playing which might have all sorts of bright colors, all of us on your bright menu isn't readable anymore. - Okay, so this is interesting. - So here we picked it up. - Yeah. - So it's smart, but it's not smart when there's video behind it. - Yeah, you're right, that is the nuance. - Ah. Okay, these, I can't click on. I would have expected that I could click on any of these. - Maybe the chefron? - Oh, I don't know what you said. Okay, now I can click on those. Yeah, some of it is clickable and some of it is not. It appears. And also it's like jumping the up and down on the screen. It seems to just be moving on its own timer and not letting me do anything which is confusing. And again, this is one of those things where it feels like you wouldn't intentionally design it to work this way. Instead you just, it created a component and you went, - And it does sometimes work. - Only on those nested ones, if you try the other ones it doesn't do anything. - Yeah, and the spedal label here is super hidden. There's sometimes a chevron, sometimes not. Yeah, this feels maybe like a little bit sloppy. - Yeah, one agentic layer, generating investment memo. Yeah, even the little bits of motion here is the kind of thing that like AI will just give you that for free and you're like, yeah, okay, let's go with that. But you would never create yourself. Yeah, I came and tell what I'm supposed to do with any of this. It hovers and expands a little bit, but like nothing is clickable. We got some fade-ins. It just feels like it's lacking a lot of useful information presented in the right ways. And at least not purple though. - Got a lot of blue. - Yeah, yeah, yeah. Fit and finish as well as kind of like media content. - Yeah. - Like clear messaging is maybe lacking a little bit. The visual style, if I didn't have to scroll through it, is actually kind of fresh. - Yeah, yeah. Like it reminds me of lovable or things like that that kind of have that like grainy zoomed in kind of picture in the background. - Not sure what these boxes here represent in the background. - Yeah, in your arms. - Yeah, some weird artifact. - All right, Zarna, thank you. Okay, well thank you everybody for submitting your sites and Rafael, we've seen a bunch of them now. What are some of your takeaways here? - Yeah, I think definitely lots of purple gradients. And in general, kind of like a lot of kind of like the same patterns, you know, we see animations kind of like for animation sake, just because it's possible now. I would have killed to have these kind of like AI superpowers when I built my first website. So I think it's wonderful that we have them, but you are still kind of like responsible to not outsource your thinking to LLMs and actually just use them as tools to get your brilliant ideas, designs, novel, maybe kind of like interactions out on the web to dazzle your customers. And I think that's what a landing page should do in the end. It's kind of like a custom acquisition channel, right? This is not your product. This is not a web site as in kind of like a cool thing on the web. There's space for that as well, but these are like startup landing pages and they're basically custom acquisition channels. So that's how we'd really use these tools. - I totally agree with all of those. A couple others I would add, you know, one I think is really important that you QA everything. It's very easy to create something, but we went through when we found some quirks or bugs or things like that here or there or things that we're confusing. Ultimately, you know, you, the founder, you, the human need to be the one that goes through and make sure that, you know, the interactions and everything else work right. The other one is, you know, it's important that your site and your brand, they come through as the thing that you want to represent your company in that originality and something that feels different. And it's very easy using the same tools that everybody else is using to end up in the same place. You have to be intentional about ending up in a different place. And so rather than start from what does the AI spit out and then let's tweak that, I would start from, you know, what color palette do we want to use? And what is our brand? And how can we feed that into the system and use that to make sure we end up at an end goal that represents us rather than just going with, you know, whatever the AI spits out there. We've seen a lot of people do that. And I think, you know, like you said, one of the most powerful tools ever to create incredible designs and do things that would have been impossible or taken forever that you can do just like this. And so to use that for ways that actually help you move the lever upward and make the sites more engaging and convert better is one of the most powerful things that you can do. Yeah. Well, thank you so much for joining. Rafael has been amazing to get your perspective on all of these. And thank you to everybody that submitted websites. Thank you. We will see you on the next design review.
Podcast Summary
Key Points:
AI design tools make professional-looking websites accessible but can lead to homogenized trends like purple gradients and distracting hover effects.
Design elements should enhance usability and brand identity, not just be added because they are easy to implement with AI.
Examples from YC startups illustrate both effective uses of AI (like engaging animations) and common pitfalls (like scroll-jacking and poor contrast).
The core principle is to use AI as a tool for creativity and efficiency, not to accept all automated suggestions uncritically.
Summary:
The discussion explores the dual impact of AI on web design, highlighting how tools like LLMs have democratized professional design but also risk creating uniformity, as seen in trends like ubiquitous purple gradients. While AI enables impressive features such as interactive animations that were previously complex to build, it often promotes elements that are visually distracting or harm usability, such as unnecessary fade-ins, scroll-jacking, and poorly implemented hover effects. The review of several YC startup websites demonstrates that successful design uses AI to enhance brand identity and user engagement thoughtfully, whereas problematic designs add flashy elements simply because they are easy to generate.
The key takeaway is that designers must critically evaluate AI-generated suggestions, prioritizing clarity, consistency, and user experience over novelty, ensuring that technology serves to amplify creativity rather than replace thoughtful design decisions.
FAQs
Common AI design trends include purple gradients, hover effects that fade elements out, and scroll-triggered fade-in animations. These are now widespread because AI tools can easily replicate them from popular examples.
Designers should be cautious because AI can produce elements that are distracting or lack purpose, like moving buttons or complex animations. Just because something is easy to create with AI doesn't mean it enhances user experience or conversion.
A good example is using AI to create interactive hover animations on cards that reinforce a brand's message. These can be compelling and unique, adding value without requiring extensive manual coding.
Pitfalls include making clickable elements disappear on hover, which confuses users, or using hover to hide critical functionality. Hover effects should make elements more inviting to click, not less visible.
AI tools can lead to homogenized designs, such as widespread use of purple gradients, causing websites to look similar and lose brand distinctiveness. This happens because AI models are trained on common successful examples.
Scroll-based animations should not hijack natural scrolling or rely heavily on fade-ins that delay content display. They can distract users or cause them to miss information if not timed well with user behavior.
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