How salon content days attract dream clients on Instagram (Re-air)

Welcome back to the hairstylist rising podcast. This week I want to re-air an episode that I have gotten feedback from multiple salon owners on. And that is an episode that I did with Vivian from the hairdresser social club all about how to conduct a content day within your salon. Now whether you are a salon owner with a team or a stylist who is working independently, there will be things you can take away and implement from this episode. It is so good that I wanted to bring it back for another round. And so if you haven't even if you've listened to this episode before, if you haven't implemented a content day yet, I highly recommend that you do so because it can really help build consistency and create more effectiveness in the way that you show up to market your business on Instagram. Let's get into it. Welcome back Vivian. I'm so excited to have you. Would you mind just giving a quick intro letting us know your journey in the beauty industry and what you do today? Of course, hello, Jody. Thank you so much for having me back. I literally love everything that you do. I'm a huge fan of yours. So thank you so much for having me. So I am the founder of the hairdresser social club. And I teach hair and beauty professionals how to use Instagram and how to create content that connects them to new clients. But I'm actually a hairdresser. I was a hairdresser for 26 years and a salon owner for 18 of those years. So I know what it's like to work with the team and try and get your team on board with social media. I left my salon to do this full time in 2020 just after the lockdowns. When I went back, I just felt like I had a new calling and it was to work with people to help them to understand social media better. And I do that full time now as my job and I have a team of educators who go out into salon to run the UK and Ireland and further a field if people wanted us to go. And we work with salon owners and stylists all the time to show them easy, fun ways to create content to just take the overwhelm out of it. Jody, I love that. And the feeling is mutual. I am such a huge fan of yours. And you and I actually connected early on because we have so many similar views about the way that we can use it and taking the pressure off and just creating that overwhelm free experience because it doesn't have to be super hard. So I have an immense amount of respect for what you're doing. And I just adore you with the person. First of all, let's break down what is a content day behind the chair. So I use or at least let's go if I rewind back right to when I was a salon owner, I had all of the excuses from your salon team and anybody listening to these excuses because this is what happens. I'd say why did you get a picture of that? Oh, it's because my screen is broken or my storage is full or my battery is dead or I forgot or I was too busy or my next client was waiting or my phone doesn't take good pictures or videos or all of that stuff, right? Also, salons are busy. They are busy and I was a behind the chair stylist as well. So I didn't get pictures of videos of every single person like I didn't. I'd forget my client might not want me to. There's loads of different reasons why I didn't get them. So I just was sick of hearing the excuses over and over again. And I decided to, I blended a content day with something that we called in our salon a share the love day. Okay. So a share the love day was we would do it once every three months and what we would do is we would share our knowledge and things that we had learned and things that we had picked up. So somebody might have gone away on a course and we would use the share the love day for them to come back and teach everybody what they learned on the course. Or we would, when you are a busy stylist and you're all behind the chair and there's that one stylist and they just do the best brush out waves and you say to them, one day I want to show me what you do, right? So we would use share the love days for that kind of thing. So we would say, right, on the share the love day, I would might go to that other stylist and say, will you show me your brush that was and that stylist might say to me, will you show me how you diffuse curls properly? And we would share the love, right? So that's how we as a team worked. So when I started to try and bring social media into this, I thought, I'm going to take a little bit of the pressure off of the salon floor and start doing share the love days, stroke, content days. So what we would do is we would use our share the love days where we would get lots and lots of clients or models in and we would show each other these techniques or we would try something that maybe we'd seen online and we'd think, I'd love to try that on somebody but none of my clients want gray hair or whatever. And we would actually start to film the processes and create loads and loads of content. And that's when I realized content days are actually a brilliant way of taking the pressure off the busy salon team to create content every single day with your clients. And you can get a little bit more control over it as well. So we did a mixture of share the love days and content days. I would do a content day with a new stylist. So somebody like a new starter because I wanted to build up some content around this new person because it's a bit like chicken and the egg, isn't it? Like how do we exactly this is it? Like we had to get clients in for them without been able to post pictures of their work or videos of their work. So needed the content to get the clients. But if we didn't have the clients, we couldn't get the content. So what we were interested in. So what we would do with all new starters is a content day. And I would ask them to get three models in and I would want them to show me their best work, show me what they're going to do. And I would use that those days for content for them. If somebody had a really quiet day, sometimes you get those weird days, don't you? Where you're like, if you haven't got anybody in after one o'clock next Friday. And you can look at it getting closer Friday. I think let's make that like a con let's do some content and I would advertise the space out on our social media for a model. And that's how that content days really. And you know what I love about this too is whenever obviously you talk a lot about brand building and all of that kind of thing. And one of the questions that stylist I think come up against most often, one of the challenges is they're like, I really want to pivot into a specific niche. I really want to focus on attracting more of this, but say only 15% of my clientele right now gets this particular service that I want to grow. And I think that content days could really shine there as well. And I have used these in my business. I used to call them model days. And I was kind of an independent stylist at the time. So it's a little bit different. I love this concept of having it being a team building thing, but I think it would work for anyone. And I love that because then you can really advertise for models for whatever service you want to grow. If that's something that you're struggling with in terms of your marketing, because with models, like you said, you get more control. And I also just think as a salon owner, this is not to do with content days, but I love that concept of sharing because you're so right. Whenever I've worked in team environments, there's always been every stylist has something they're uniquely really good at. And that concept of sharing that education and sharing that skill internally, I think that's a really beautiful way to highlight the unique skills and talents of your team and be also have everyone born together. So I just love that from an perspective. Yeah, for sure, the share of the love days were really good. They really worked as and they worked as a team training. So it was brilliant because you'd find that we are going off topic a little bit, but it's still the same type of stuff. But you'd find that it meant that when you have an assistant who you share the assistance as a team, but there's one who's really good at toning. So everybody would want that assistant. You can actually take that time to actually work with the assistance and go, this is how I want you to tone. And it's not just taught by one person just once at the beginning, it's constantly re-enforced the whole way through. So share the love days. I would highly recommend them to anybody, but content days for everyone, they work for a freelance stylist who works on their own because it means that you can, on a day that you are not working, so it's not salon clients. And I think sometimes when you're trying to create content with salon clients, you can feel like maybe this is like impacting on their actual level of comfort and their level of customer service, their experience. Like when you've got a camera in their face, like how much does that take away from their actual experience with? you. So that can really help doing a content day for a freelance stylist who works alone means that you've got your models, they know they're going to be filmed, they know they're going to have their picture taken. You can set a camera up right in their face the whole time. It's not a cost of time. I'm not paying you. I would always recommend content days are done for free. I've seen people might charge for the product or whatever. I would imagine an extensionist with a very expensive product to add in somebody's hair would do the service for free, but ask them to pay for the hair only. Yeah, yeah. I would free wear possible. I would do it for free because I feel then you've got some kind of leverage to say this is free. This is what I'm doing. This is what I expect of you. And it works brilliantly for freelance stylists because you can also hire somebody in. You can get an assistant in for the day and you just got a hold of camera. Whereas you might not normally have an assistant. This is the thing, right? I love that. You brought that up because that's something where, you know, even if you do, if you have an assistant, like I can see in these either share the love days or content days, like that would be a great time to train them on helping you more as well. And I also want to underscore and highlight another thing you said because I do think that that's something that's really important to consider when you are creating content is you can feel the vibe, right? There are some clients who are excited about having their photo or video at the end. And there are some clients who don't want it. And at the end of the day, we're creating content to attract clients. If you're impacting the guest experience and losing client to accommodate that, you're not going to end up further ahead. Yeah. That's it. Yeah. Very important to control this a little bit more. You know, as well. And even if you try and think about the type of we we're saying models aren't we get models in. Now I'm not actually saying get models like we're not looking for like models with a modeling contract. I would under looking for the type of people who represent your client base who look like your client base who are maybe a little bit at like aspirational or inspirational for your clients, but I would definitely look for models who are representative of the clients that you have or the clients that you want. So don't get too cool up on the word model. No, absolutely more like hair model versus yeah, modeling contract model. Yeah. Right. And that way too. Like I I remember back when I because I came back from maternity leave in 2014, 2015. And that was when I had been away for a few years. I talked about some of the podcasts before. I was working in sales in the beauty industry. And then also I took a lot of time off to have my son because there's not a lot of childcare options where I live when I came back, the Bollyage trend and craze had really taken hold of it. And I was like I need I loved it. I wanted to get in on this. So I learned everything I could about the technique. And then I incorporated some model days to really a hone the craft and then be create content for it so that I could really grow that area. And it works really well. And one of the things too that worked amazingly well is one of the models that I worked with ended up being kind of a local influencer. Yeah. And so I would post that it wasn't part of the contract because I also think like influencers, you need to be mindful and actually pay them for the work that they're putting in. But just as a byproduct like with me sharing her hair, she had shared a few of the photos and then it ended up being a really great experience for both of us. So there's a lot of opportunity in terms of like when the people, if you do attract people who are like the clients that you're wanting to attract for your model days and they share it, then that's another unexpected. And the have that it can be a great byproduct of that as well. I love that you mentioned a local influencer because this is something that I really encourage people when they are looking for people for content days. But you can just use anybody who wants to have their hair done that's absolutely fine. You're still getting the content. But if you use somebody who has influence in your area, that's a bit of a win-win and exactly how you say, Jody, if you are expecting a local influencer to post on their page about you, they might, I'm probably will expect you to pay them. And that's a whole other thing. But that is definitely great as well. But what I would start to do as well is start to think about you don't have to be an influencer to have influence. Right? And there's people in your area who have influence. So that might be somebody at the school gate that could be somebody who runs a local boutique that everybody knows that this person knows everything about what stylish and looks good. There could be somebody that is, I'm just thinking in my area, there are people in my area who everybody knows as the person who is like the one to go for this or that or they are the brilliant people to get in your chair as a model and set up this influencer contract with them. But they probably won't want to be paid. They just love that you're doing their hair for free. There was a lady in our area who was a platy's teacher and every single one of my clients wanted to get in with this platy's teacher. And she was hard to get in with. But like one person would leave her class and she'd advertise a space and everybody in the salon would be saying, did you know that so and so has got a space available? And that right. Pilates teacher is the person I want in my chair because I know that who follow the Pilates teacher online are local because who else would follow them? They don't they don't know who they are. Right. If I have pictures of the Pilates teacher that everybody wants to go to in my area or my Instagram, it will turn heads and it will make people go, ah, that's the kind of one I want to go to. So there's a lot there's a lot to think about with content days and influencer marketing. But it doesn't have to be as scary as it sounds because it does when you say influencer marketing, it sounds like we have to have these really big contracts set out and we're looking for people with a hundred thousand followers. We're absolutely not. We're looking for people with local influence. And then yeah, and I would have 100 ties and followers and I wouldn't want them to. That's exactly what I was going to say. Yeah, I feel like it's almost like in this kind of scenario that we're talking about more of that like micro influence or would be more effective because if you've got a hundred thousand followers, they're not going to be like, I think what maybe people sometimes forget is that if you've got a hundred thousand followers and it's like not people in your area and then there's someone in your area who has like five thousand followers but they're all local. More local people are going to see your content on that micro influencers account because the bigger your account gets, typically the lower the engagement rates get. Exactly. And that's just something that's always happened. So I love that and I also want to underscore something you said that I thought was absolutely brilliant where you said that you don't need to be an influencer to have influence and that is absolutely so true. I want to kind of bring up another another kind of thing that I used to do behind the chair as well because it's just kind of sparked my memory. A lot of photographers do styled shoots. So this is something that's really big in the bridal industry. So if you're a bridal stylist, there's a lot of opportunity there in terms of collaboration and getting in on these kind of styled shoots. So basically if you've never heard of that before with that is and I'm not sure if this is something that is done a lot in the UK. So I'd be interested to hear but where in Canada and then the US, styled shoots are basically when someone like a photographer and a wedding planner and like a bridal boutique and a stylist and all of these business of collaborate to create styled and they get a model, typically a model that you know has some experience with these things and they basically just collaborate to get content. Is that something that is done in the UK as well? Yeah, yeah massively. It's a big thing here as well. Exactly, as you say in the bridal industry mostly but I mean I have done this with my team to kind of get them to teach them how to run a photo shoot and how to get more editorial looks and we worked with somebody from FAM with University and they were a fashion photography student. So we worked with them so it was a real win-win situation because they got to get content but they were actually doing it for their end assessment I suppose for their dissertation. So if they needed to have a lot of content we used different content for our social media but also gave us some lovely high res pictures and videos. Yeah, we need for our websites. Yeah, you know from FAM just doesn't cut it on a website. So true and that's yeah that's what I would did behind the church you like me and actually it's funny because one of the first things that my friend Nicole and I collaborated on who is now one of my closest friends and my co-hosts for the retreats that we're hosting so it's kind of cool how that was one of our first the way that we met actually was collaborating on I think we did a giveaway like back in the day. for someone to win for Mother's Day or something like that. They're hair done, they're makeup done, a photo shoot, all of these things. And so I think it's really cool because the side effects is that you actually get to network with other local businesses who become clients as well. - Exactly, I'm doing a lot of-- - You get a point of their audience as well. - Don't you? - Yeah. - So they've been on their page. They mentioned you as the hairstylist in the caption. You get in front of their audience and they're most likely to have a local audience, just like you have a local audience, but a local audience that you don't already have. So collaborating on that is a brilliant, brilliant thing to do. So I'd really urge people not to think, oh, I couldn't do a content day because, like excuses to me, I'm just like, well, let's get rid of all of the excuses and find the way that we can do it. And you can get somebody, you can get somebody, you might not have an assistant, but you could find somebody who will hold your phone for a day for free hair. You might even offer them free hair. They might be like, yeah, delighted to have a full set of highlights. You can get people to do makeup if you feel like you'd really like it to look like that. You can also get somebody who's a professional in taking pictures and video content who's new to the scene just like you and want to build up their own portfolio. So content days are brilliant because they can take the pressure off you behind the chair, but you could actually decide you never take another picture in the salon again of your clients I'm talking about. If you commit to doing content days once a month, once every couple of months. Yeah. And you and I both teach to hair photos shouldn't be the only thing on your feed or hair videos or whatever. So I think sometimes people overestimately have mounted content they'll need because I I would imagine that a lot of the silence who are listening to this who are taking a lot of content in this one. I think that if we're all really honest with ourselves, there's probably a lot of content on our phones that we haven't even used or posted. And yeah, if it's something that's stressing you out and you're like, oh, I just want to have intentional time. This could be the perfect solution for you. If your someone is, oh, I'd never get the right lighting or angle or any of those things like, and this comes up. There's ways that you can learn to combat that of course, but I do love this idea in terms of like getting intentional content. And you're right, this could be either a replacement and enhancement, whatever you decide for it to be. Yeah. What are the ways that you can set yourself up for success in terms of making the most? So say you block out six hours to do this content day or more even or less. What are the top tips that you would give to get the absolute best results from this time you've blocked out yet? And exactly it. Like I want you to make sure that this six hours is like brilliant and means that you have an absolute folder full of brilliant gorgeous content that you're like, oh, I can take the pressure off now for the next two months or whenever. So I would do the work before the model even comes in the door. So the first thing I would do is when I'm looking for a model for a content day, I'd be very specific about what I want. So on my stories on Instagram, I would actually say, I'm looking for a model to have this haircut. And I would show people the pictures that I want done. And I would be very specific in that because I've done it before where I've gone looking for models for free hair. And I get every single Tom Dick and Harry in the whole depends on saying, I'll have free hair. And I'm like, none of them are the type of people that I'm like, I'm not going to do your like short haircut on a guy. Like that's not what I want. I want to buy it. So I'd be really specific on who you want in and show them the exact haircuts that you want. So firstly, I'd do that. I'd ask them to send me a DM with a recent picture of their hair. I just want a really natural, normal selfie. And that way you can decide at this point is this going to be right for you or not. Like we're going to just weed out some of the time wasteers because there's going to be a lot of them. They see the word free and it brings in all the time waste as we all know this. So we're going to weed them out first. Once we decide on who we would like to see, I would invite them into the salon because mostly they're not going to be clients of your salon already. Now this did cause a little bit of a problem in the salon when clients apply because the stylists are like, oh my god, like she, what do I do because she's a good paying client? And I honestly think do it. Just go with it, do it. Even if you are going to not be charging them for the color that they would be having in four weeks time or whatever it would have paid for. It's such a fun experience for a client that to be a model that they love it. And it doesn't mean that they'll never pay you again. They will. So I just, this has come up loads of times and I think that's why I just think to mention it now is because I do remember that being a little bone of contention for some style. Right. But it is what it is. Now some of the models we're not going to use, but I think, oh, they're really good models. I'm going to actually start collecting their details. So any models that I didn't use, I always asked them, would it be okay to contact you again in the future? And it meant that I started to build up. So once you've got a list of house models, actually, you can find that you could just go back to them time and time again. And you don't have to keep advertising for models every three months. So you can get actually a really good little bank of house models and that works really well. Those house models, if you've got a team of stylists can come in so handy for your assistance, you know, for your assistance when they can't get a graduated ball, and they have to do an exam. All that kind of stuff can come in really handy for those afternoons I mentioned earlier that, you know, whether there's quite space. And you might say to somebody, you've still got that white space. Can you just go through the house model list and get somebody in because I'd rather you have somebody in and be creating content than not. Right. It can work out. It's just like a really brilliant asset to your business to have a group of house models that you can call on at any time to come in. Obviously you're going to get them in to do those skin tests and all of that kind of stuff anyway if you're doing color. So I would always invite them into the salon before we do the content day because it's going to take away some of the questions that everybody might have. So I'd invite them in 15 minutes, like just put them into one of your consultation slots and do this in test, but just talk to them about how a content day will run. What time you want them to turn up, what you want them to wear, how you want their makeup to look or not look as the case may be. Because I've had it where a model has come in and maybe they're not wearing the right clothes and you just think, I can't photograph them in that like a hoodie with a big logo across it or just. You just be your own vibe, so just make that very clear at that point, set out your store, so to speak, it's very easy to let the model know what to expect. Now I had all of this written down, so I would give all of the details over to the model and on this form that I would get them to sign to say they understand it is what I expect of them. So what time to turn up, what to wear, how I want to their makeup to look or not look as the case may be what I expected from them in terms of I'd let them know that they're having free hair that they. Yeah, we've already agreed that this is what we're going to do to it, they don't really get a say in that because they are a model for content, so we're going to do that they're not they're not a client in this situation. What else would I have on there, I would have that I would accept that this is what I would expect a model to do, so I would expect a model to create stories throughout the day of them having their hair done and post to their. I would if they're an influencer and we got a bit of that going on, I would ask them to post onto their grid with their new hair. This can all be worked out on depending on what it is and who it is and what you're doing, but I would always if it was if I didn't ask them to post to their grid, I would always ask them to write a five star review. I really want you to post your stories while you're in the chair about this, about coming to the salon, about being in the salon having this service done, especially if you're using a content day to promote a new service or a new stylist. I would want them to write a review on whatever your review site is and that would be agreed beforehand that's going to happen. So with their model contract, it's not obviously a legally binding contract, it's not going to take them to court if they don't, but I would set it all out and ask them to sign it that they understand. Now I said it all out so it's really obvious, really clear, I'd write down the hashtags I wanted them to use, I'd write down who they're tagging the how to tag it and everything that I expect of them and that way we can't have any confusion at the end of it where I'm then feeling like I've spent all this time doing the hair and they didn't do what I wanted from them or taking away all the confusion on their part where they think that they're a client in this situation and get say and what they're having to do. done? Because they don't. Yeah. And I think to like photo release has a really great thing to include in that as well, just so that they're very clear that this is like photos and content that is owned by the salon as a result of them being a model. I think also all of the things that you highlighted are going to allow you to really leverage this opportunity and leverage the state. Because if you're taking time out, you know, the way that both Div and I approach social media, like you will be attracted claim with this content, you and I both started in this industry before social media and other forms of advertising were expensive and not that effective always. So it's important to think about this as like an investment in your marketing. And it's a really cool one because you get to invest your time and not necessarily your money. So if you're still in that attraction phase, or you just like they've said want to take the pressure off while you're in the salon, I would recommend that if you're a salon leader, like, yeah, finitely try this at least once at least once because I think you'll be blown away. And when I work with salon owners, honestly, this is one of the biggest struggles that they have is getting enough content from everyone, like to consistently be showcasing all of their stylist. So it could be a brilliant solution. Yeah, that was my that problem, Jodie, like I had 10 stylist five assistants, and I would be banging my head against a brick wall begging them for content. Yeah, I was constantly as the culture in the salon changed, I it the salon became a very social media heavy salon. And it but it's when you're trying to implement it and you're trying to get a team who doesn't already take or make content to get on board with it, it can be really hard. And it can be to the point where Salon owner goes, I just can't be bothered with this anymore. So I could have done everything that I needed to do in the salon, which was educate the apprentices and make sure that everybody in the salon was working to the same kind of level and standards. And then obviously when somebody go away on a course, I wanted them to come back and share the love, share that with everybody in the team. And before we did share the love days, I wasn't getting the content. Somebody would go on a course that cost us 2,000 pounds or something like that, come back and not tell anybody any of the techniques they learned, not out of selfishness, but just out of don't have time or count the buzzers. But while everybody knows that they're going to have to come back and do a share the love day and show everybody what they are, they're taking more notes because they're basically coming back to not re-deliver the class, but to go, I learned this really cool technique on how to use a ballet edge board. This is what they show us. So they know that this is going to be happening back in the salon. So they're definitely more like aware to sit and listen and take the notes. It's really changed everything for us. And I'll tell you what another thing that was interesting because I my salon for a people who don't know me, like I live in Pennsons, in the Southwest of England, it's a rural location. It's probably closer to America. That is, it's right far away from London. But because when I would apply for awards, like there's some big award categories in in in the UK, so like the British hairdress and business awards, I would put our salon, this tiny little salon in the Southwest of England in and talk all about in my application, the share of the love day, we always got finalized. And I really think it was because of that concept. So if you are the type of salon who's hoping that you could win awards, I think actually doing share the love days. And I used to show the share of the love days on our social media as well. So we were creating content from a content day as well, which was like, it's wild when you start thinking about it because every better content, right? So the content days themselves, the share of the love days created more content because clients would watch it and go, I love that my whole salon get together and do this. That's really good that they do it. It's more than just getting some pictures and videos for Instagram. There was so much more box ticking and so much it brought so much more to the team than just me getting videos and content for Instagram. And I'd recommend it. Yeah, and I'd imagine too, like I know a lot of salon owners are also using their social media to attract a great team and like my team's with the best will in the world, you're going to need to hire at some point people move on. They retire. They they move like things happen. And I'd imagine when you're focusing on showcasing that culture, which you should always be focusing on, like guest experience, what's going on, all of these things, that you're probably attracting more like minded stylists when it does come time to hire because they're likely following along on the social media. So I love all this. It's very inspiring. Yeah, yeah, absolutely. And we always had people waiting to come and join the team. We have no trouble hiring. Because of exactly that, people would look at what we were doing and think I'd love to get involved in that kind of thing. And the longer that I work in this space, and I'm sure this is something that you've noticed as well as you know when Silas are not, and if you're listening right now and you're like, oh, like it's still overwhelmed, there's nothing wrong with you. Like in terms of social media, I think that the longer I do this, the more I realize that it's sometimes a lot of perfectionism and a lot self-doubt that's holding and stylists back from creating. And from doing this marketing and from using this channel. And I think that the way that you've described it, Jay, it's very, it's a very confident building way to create and to do all these things. You can get your practice in. It's like any skill. But whatever reason our industry has decided that we should all be like from the very beginning, hairstylists have decided that they should all be amazing project creators with absolutely no trading or skill building. No, this crazy about a pressure like why are you doing this to yourself? It would be like saying, oh, you need to be a top notch of the dalsas soon level haircutter before you've ever picked a prepare of shares, learning the skill that's what going to build the confidence. And that's a combination of education and practice. For sure, practice will really, really there's no point in doing the education if you're not going to practice. And if you're supposed to ask for you've got to this that the content days are an absolutely brilliant way to practice and make mistakes. And I've done content days where I haven't used any of the content. God, I learned a lot. So the team, the team learned that maybe doing trying to do those difficult transitions or whatever for wheels, it's just not going to be what they do. They much prefer doing b-roll content. Like I just want people to understand as well, like, it doesn't have to be a Steven Spielberg produced video. You don't have to be perfect. Perfect is an ad. No one wants to be advertised to. And as soon as a client or a potential new client sees perfect on their feet, they think, oh, that must be an ad. I don't want to be advertised to. But when we see more raw footage, that looks less perfect, people relate to that better. And that's really where content's going. When we're talking about content days, I want you to get out of your head thinking that what we're trying to do here is create loads and loads of perfect content. We're not we're just trying to create loads and loads of content that will bring the sites and the sounds and the feeling of what it feels like to be your client in the chair. So that could be from the client's perspective, it could be footage video footage of you working, not necessarily presenting to the camera, you don't even have to look at the camera. We're talking about videos of your space of you in the space of your client in the space of you at the base and with your client pulling foils. So lots and lots of video that doesn't necessarily, you don't even have to use it right now. And you can reuse it over time and time again by new text on the screen, new audio. So content that fills up that you've got in your camera role in an album on your phone, that is content. And you can go back to time and time again, it could be anything, it could be of you pulling foils at the basin. And you could be talking about text on screen could be the best products to use to maintain your blonde hair. It could be how to wash and shampoo your hair correctly at home. It could be, did you know that we've got the most comfortable basins in the whole of our town? It could be anything. But the video is the same on the background. So whether you do a content day once a month to create content of the actual work you do, or you create you do a content day once a year, just to get that B role footage that of the salon of everybody at work that you can use over and over again, I would highly recommend that you do it, even like Jodie said, even if you just do it once. Yeah, honestly, as you were talking, I was, you can't see because there's nobody else, but I'm literally just nodding my head the entire time. I do that. Jodie nodding better. That is such that I think this is just the perfect place to end off because you've got some really actionable steps that you can apply as a listener, as a behind-the-scenes stylist or salon owner. And it's funny actually. I shared this, which it turned out to be quite a controversial post, but it said no or I booked an appointment because the hairstylist had the sensiest transition or the trendiest audios said no client ever. It's like that kind of stuff can be icing if you like it. It's not necessary. Like everything Viv just said, like that is what you want to focus on. If a client can picture themselves in your space, you are half of the way there. So I just let this conversation and we need to make this a more regular thing because I just split it. You're a social media regular guest spot. Bring me in girl. I love it. Thank you so much for being here. I immensely appreciate your time. Where can my listeners go to find out more about you? So the best place to go and find me is on Instagram at the hairdresser's social club. I am on TikTok as well at the hairdresser's social club and my website. If you go to my website, I'm always launching something. There's always a new course or there's always something going on. If you go to www.the hairdresser's social club.com, you'll find out what I've got going on right now. Perfect. I will link all of that in the show notes for easy access so that you can head over and check out everything Viv is doing. You're also such a fun person to follow on social media. I just after someone's listened to this, they know you've got a brilliant personality. You're so smart. You've got such great ideas. all of the love. Thank you again.