How Mercado Libre built Latin America's most valuable company: 18k engineers, 30k deploys a day, and their own fleet of planes | Sebastian Barrios
from Lenny's Podcast: Product | Career | Growth
79m 25s
Sebastian Cebus, Senior Vice President of Engineering at Mercado Libre, leads one of the world’s largest engineering teams—over 18,000 developers—within a vertically integrated e-commerce and fintech giant valued at over $100 billion. His approach to product development centers on blurring the lines between engineering and product roles, with technical leaders often taking ownership due to their deep understanding of both technology and user needs. The company operates with radical transparency, emphasizing direct, honest feedback and a user-first mindset, where teams are empowered to take risks and learn from failure—without fear of being penalized. Leadership remains deeply involved, conducting frequent design reviews and maintaining a high-performance culture rooted in accountability and transparency. Decentralization is balanced with shared vision, ensuring teams have autonomy while aligning to overarching goals. Cebus also champions practicality, rejecting hype cycles like crypto or AI overpromises by grounding decisions in fundamental tech and real user impact. A key personal story involves Steve Jobs calling him at 17 to reject an app that drained phone batteries, prompting the creation of a new app store rule. This experience reinforced his commitment to user-centric design. He also shares a weekly update email to his team, promoting transparency and reducing meeting overhead. Outside work, Cebus follows a minimalist lifestyle—drinking only water, avoiding coffee, tea, alcohol, and social media—stemming from early exposure to the effects of substance use and a deep appreciation for simplicity and mental clarity. His journey from a young app developer to a top engineering leader reflects a consistent commitment to authentic, user-driven innovation.
Steve Jobs called you one day I'm walking in the street and I get a phone and a blocked number
I was super young by the way at the time I think I was like 16 pick up. It's like well, uh
Hi, it's fashion. This is Steve from Apple. I need to talk to you about your app
We're not gonna be able to have it on the app store
I actually pushed back a little bit until I read all the rules of the app store
And he told me check again because we just added a new rule at 19 you build an app that became the number one app in 19 countries
It absolutely exploded. I actually got contacted by a lot of different companies like multi-nationals
Governments and you're like well, you have the number one app. We want you to build an app for us
You oversee something like 18,000 developers. We do around 30,000 deployments per day
We deliver over five million packages per day. You're really big on not creating a big distinction between engineering and product
It's hard to separate where engineering stops and product begins and we don't feel like just having a title
Should determine who was the owner. Is there anything else that might be helpful for folks either about how you operate as a human
Morning routine. We were raised in a very intensely independent way my mother mainly the analogy that she used is that
She wanted to train as like spice. She would drop us in the middle of the city Mexico City
And we like you have to get back home. You have to like no public transit or ask someone for help and basically it's all
Problems just go and get things done
Today my guest is Sebastian Bodios
Cebus as most people know him is currently senior vice president of engineering at Roblox
He's also a long time head of product in engineering at Mercado Libre
Mercado Libre might be the biggest and most interesting company that you have never heard of
And Cebus might also be the most interesting product leader that you've never heard of
Mercado Libre is currently the most valuable company in Latin America
Valued it over 100 billion dollars, which also makes them one of the 150 most valuable companies on the planet
They also have one of the largest engineering teams on the planet with over 18,000 engineers operating in 18 countries
They deploy an unprecedented 30,000 times a day the company owns their own trucks and planes
They deliver over 5 million packages a day at one point eBay tried to acquire them
They ended up acquiring PayPal instead now they are larger than both eBay and PayPal combined
Also just wait till you hear the stories about Cebus's early life
Including how his mom trained him like a spy why he only drinks water no coffee or tea or juice
Why he does a list of music and also I Steve Jobs personally called him when he was 17 years old
Tell him that they are booting his app from the app store and forever changing the app store policies as a result
A huge thank you to Christopher Lazarus, Oscar Mullin and Farhan Thauer for suggesting topics for this conversation
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Also if you become an annual subscriber of my newsletter you get a year free of bolt, linear, superhuman
Notion, perplexity, granola and more check it out at Lenny's newsletter.com and click bundle
With that I bring you Sebastian Fodios
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Sebbas, thank you so much for being here and welcome to the podcast
I'm super happy to be here, thank you for hosting me
This is the first time that you're doing a major, let's call it major podcast
I think you can call it major podcast, you're going to be proud of what you've done
I appreciate that
So let me just start with a stat that I think is going to blow a lot of people's minds
You oversee something like 18,000 developers
Is that right? Is that the right number?
That is the right number, 18,000 and climbing
I just put a specify that they don't report all directly to me
We can talk about how the company is structured
But yes, I lead the technology team that basically powers all of what they do
I think essentially you guys are in the top 10 of most engineers at a company
You're above Salesforce and TikTok and Vidya, Dobie, Uber, OpenAI
That's right, I think you have to go into big tech or huge banks to get a larger number
Okay, so a lot of people listening to this have not heard of Mercado Libre
A lot of listeners in the US, other parts of the country outside of Latin America
Give us just like a brief explanation of what does Mercado Libre do
And then give us a few more stats that will blow people's minds to the scale of this business at this point
Happy to, happy to, to, to, you can think of us as a completely vertically integrated e-commerce marketplace
Oh, that means buying and selling any product you can think of
And the vertically integrated part means we have our own distribution network
We have our own airplanes, we have our own trucks
We have to do all the technology and coordination behind that
But even or in addition to that, we also have a very large fintech operation
The two sides of the business are actually almost the same size
So we also offer accounts, we offer credit cards, we offer loans
All of that are like integrated with each other
Into what we call an ecosystem
Okay, and I saw a stat that you guys plans to have over 100,000 employees by the end of this year
That's right, there's a lot of operations that need to happen for, for, for all those packages to
To be delivered, you asked about some fun statistics
Specifically with deliveries, we deliver over 5 million packages per day or items
So you visit most of Latin America, we have some very cool visualizations where
If you track the routes of our trucks and delivery vans and what not, you sort of like
Paint a picture of Latin America, which is pretty fun
We obviously operate in major cities, but we have very, very large capillarity
Oh, and reach all the different corners of Latin America
Okay, a couple more stats that you didn't mention
You guys are valued over 100 billion dollars
It's a large company
We don't focus on the stock price that much
But yes, 100 billion, even more so now depends on how the market's feeling
And then what the global news are
But yes, one of the top valued companies on the, on the planet
We have around 100 million users, customers, sellers, people interacting in the, in the platform
And as you mentioned, one of the larger engineering and product building teams on the planet
Hopefully people now get the sense of like holy shit, this is
There's a lot to learn here
There's kind of two buckets to the way I want to purchase conversation
One is just really unique, interesting ways you all operate
And how you scale business like this, how you build product
The other is just you as a human, it really interesting
And there's a lot of stories I've heard that I want to talk about
But I'm going to save that for next
Let's start with how you all operate
So one of the, so I talked to a lot of people that work with you, that work with Ricardo Libre
One of the themes that came up again and again is you
You're really big on not creating a big distinction between engineering and product
It's essentially one team for you guys
Talk about just how that works specifically, just like what does that mean
And why that's so important to you
For me and for Michael Libre, it's hard to separate where
Sort of like engineering stops and product begins
We do have a small product organization
There are people in
Michael Libre that have the product manager title
But the ratio is much smaller than any other tech company that you think of
And the way we think about it is like that
We're not going to determine who's going to own the product just based on the title
It's going to be based on who's the best for that role
No, and then turns out that for us and the majority of the cases
It's the engineering leaders, it's the tech leads
It's the people that can understand what's technically possible
And they're also good about what are the business needs, what are the user needs
What are the users doing, how am I going to measure that
No one and combine that into a
a single role.
So to make this even clear, you have 18,000-ish developers.
How many people have the PM title?
So I think it's less than 1,000.
Oh, I think that would make like 5% work in other companies.
Maybe you have 10, 20, 30%, even more other companies.
So two follow-ups here.
One is just why do you think operating this way
is more effective in the way in your business?
And what do you need to hire engineers in a different way
for them to succeed in this way?
Where they're basically playing the PM role?
This works because you want to be as close to the problem
as possible, and that probably works,
being as close to the technology as possible,
being as close to the users as possible.
You can have it with two different people
that have to interact and coordinate,
and that obviously works as well, right?
Like I'm not saying this is the only way to do it.
Clearly there are a lot more examples.
Maybe we are actually the exception, and it would be hard
to replicate anywhere else.
But if you're able to have that whole context
in a single mind, in a single person,
that can then deliver that vision to the team,
I think it leads to great products
that users are going to love and enjoy.
In terms of hiring, we do, in the interview process,
sort of like test for product skills.
But we mainly do test for engineering skills.
I think it's worth being honest about,
like we have a strong bias for engineering,
for being technical, for being deep into the details.
There's not a lot of tolerance for being in a meeting
and getting asked the questions like,
well, I need to check with this person
to understand the details, because you know,
I'm not sure what technology we're using,
like that would not fly.
So there's a bias towards the tech side of it.
And then once we, once you're inside Miragliway,
we'll probably get to know you a lot more,
and then it'll be very clear if you have the product
and clinician, or if you should,
if you would be more comfortable with the engineering.
- What's really interesting about this
is a lot of companies start with no pms,
and they're like, we never need pms,
we're just gonna be engineers, leading products,
give me amazing.
And then usually, eventually, people,
these engineers realize,
I don't want to be doing all this bullshit pm work,
like I just want to code, I want to build,
what are my meetings all day, writing specs.
And it's interesting, you guys have scaled
to a $100 billion market cap, 18,000 people
on the product team developers,
and still you're working this way.
It's really rare.
What do you think has allowed you to operate this way
at this scale that maybe other companies can't?
- Yeah, I think it's also a top down thing,
where a lot of the leadership is very technical.
They're very into the product.
They're also very into the business, into the numbers,
into the details.
It's amazing to be on the sea level meetings
and the kind of questions,
the kind of level of attention.
I know founder mode is now like a term that's there,
but the company has been operating like that for a while,
no, where discussions will even go as deep as,
okay, we're using that copy.
That's way too many words.
It's not clear, what is this pixel here,
where we could use that space for something
a lot more useful.
And these are literally conversations at the sea level,
asking, okay, how does this work for users?
When you present a feature,
and here I'm going to stay or type other companies,
it might not be the case,
but my understanding is, anytime it's okay,
how much revenue can we get from this new feature,
or what's the metric that's going to move?
Marcus, our CEO, the first question is always,
how's the user going to experience this?
Show me the flow, show me the user experience,
are they understanding it, show me the metrics
that people are actually liking what we're doing,
putting the users before the revenue,
obviously turns into revenue in the future,
and the long term, which is what you're looking for.
So again, I think the top down version of that,
maintaining the culture and being able to like,
select for the top of the top talent in a whole region,
no, in multiple countries.
I think it's what allowed that to happen.
And the business, you said there's a lot of technology,
like you need to do the routing for all the buses,
the trucks, the planes, the distribution centers,
to routing for picking items
within the distribution centers,
risk, content moderation, search, robotics.
Oh, there's a really long list of really fun initiatives
that we're working on, they're all very technical,
and turn into value for our users.
I can't help but ask,
how does AI impact this way of working
where engineers are doing more and more of the PM work?
Is that just accelerating that further?
Is there anything you can share
by just how AI is changing the way you operate?
It's a great question,
'cause you probably always hear from the other side known,
like, okay, now people who are more product oriented
are not gonna need engineers as much.
So for us, the change is accelerating
what people can do on both sides.
I don't think there's any competition, and again,
we don't see a line between product and engineering
as strongly as other companies.
So I'm extremely happy when someone
who's more product oriented comes in
and can actually start developing more stuff on their own,
even just demos, no, I think for,
we can talk about the AI hype a little bit
in the future, but it's definitely great to make demos,
to actually turn ideas into something
that you can touch, something that you can see,
designs, no, and seeing a lot more people
enable to do that, I think,
is just accelerating everything we do.
On the actual coding side, of course,
it started as like advanced autocomplete,
and now you have agentic frameworks and cursor and windsurf.
Open AI just made an acquisition.
Clearly, it's sort of like a big shift
in the way we develop technology.
It's not at the point where it can sort of like do anything
and everything and security, compliance,
all the different things that go around
actually turning a demo or a product
into something that's going to reach the production
or the market takes time.
But I'll say we're taking it even further.
We always like to think in terms of platforms.
It's one of the reasons why we've
been able to scale the team so much.
We have a great internal development platform
that takes care of a lot of scaling, security, building,
testing, compliance, so developers,
and teams can just focus on adding value.
And we're taking the same approach with AI.
We developed an internal platform called Verdi
that basically abstracts away a lot of the complexities
around, OK, where are you going to get the data?
How's it going to be authorized?
And that in itself has been evolving
as the models become more capable.
Now you can have more, it's called
agents, agent frameworks, things taking action,
taking over longer tasks.
And we're seeing great results with skipping code entirely.
Now I think it's a fun one where the prompt
or what you actually want the product to do
is everything you tell a system.
We came up with ways to use our existing code.
So it's not like there's no code in any of what I'm talking about.
But we basically can extract the functionality
of every single one of our microservices.
And then we can have agents build and use
different parts of different services
and create new features for users and to end with a UI.
So that's something that is still experimental, obviously.
But it's happening, and it's just going
to accelerate as the models get better.
So we literally have things that are taking existing code.
So it's not like code doesn't exist.
But you don't have to write any new code.
There's a lot of functionality that we already have on the platform.
And you can combine different parts of it
and turn it into a new feature or product
without any intervention from any code, extra code.
That is very cool.
So essentially, you have all these APIs and microservices
and your agents can just use what it already
exists to add new features.
Exactly.
And if you extended a little more, you
could even reach a point where UI and apps
are entirely generated.
Now we're just like, OK, these are all the things
that you can do inside the metadata, you can buy stuff,
you can get a credit card, you can move money around,
and then have a completely personalized UI for user predicting
what are you going to do next.
And then just having that as the main screen,
maybe you have to like other screens, obviously,
that I like to do everything.
But it's an exciting feature.
I think we're going to see a lot more automated UI.
Wow.
OK.
I'm going to try to resist just making every conversation by AI.
So let's leave that aside and maybe we'll come back to it.
But let's zoom out a little bit.
And I want to hear other key or very unique ways of working
that you have figured out that allow you to operate this team
of 18,000 developers and continue their ship great product.
So if you have to pick like, I don't know, two or three
key ways of working, what would those be?
One big one, it's a cliche, but it's true,
is the fear of failure.
No, we actually empower our teams to make mistakes.
Like, no one's going to get fired for believing something
that didn't work in the sense that maybe the market was not
ready or we had the wrong idea on where
to implement. Obviously, there's a lot less tolerance for bad quality and it failed because
the product wasn't good or was going offline or those kinds of failures are much less tolerated.
But we do encourage our teams to take a lot of risks on what we should actually be working on.
We also let them be very independent. I think it goes hand-in-hand. So for example, we don't
operate with OKRs where everything just like trickles down into what every team is supposed to do.
We have very high-level objectives on where we want the company to be and they're not even that
long-term. It's not like we have a 10-year plan and I think in a market that's changing so much.
Even before AI, I know this is an extremely competitive market with very dynamic regulations
in multiple countries. So it's hard to say like, okay, this is a plan for 10 years and these are
the OKRs and now everyone go into your teams and implement the specific features that
are going to point to that. The way we run it is these are the objectives. These are maybe some
of the new businesses or areas where we would like to explore. But everything else is up to teams.
Oh, we just cascade the main vision of where the company is going and there's a lot of
another cliche, freedom and responsibility, something like, okay, do whatever, literally,
whatever you think is best for our users, for the company, for what we want to accomplish.
There's going to be tight feedback loops on that to also make sure everyone's pointing
in the same direction. But you can't sort of like be telling 18,000 people exactly what they should
be working on every day and expect that to work. So there's a fun combination of what can you
delegate? What can you not delegate? We're also, I think, very hands-on wherever we can be.
So we can't be on every single detail. But in the projects that we feel are most important,
the whole leadership team goes extremely deep now into working with the team, understanding
what the restrictions are, what's working, what's not working and pushing the team forward.
So I think that's probably the main one. We also talked about putting users before revenue.
No, I think that's another big one that we've liked. And there's another tricky aspect of it,
because life is trade-offs. So we say, okay, let's be very distributed and what the teams
are going to be working on. Then you can end up with a product that has great parts,
but once you put them all together, it's horrible and it sucks. People don't like it.
So you also need a mix of, okay, this is the holistic vision. This is what we want to accomplish.
This is what probably the end product is going to look like. And then you can build the features.
And there's no like one rule that basically applies to all projects. There are times where
you can have more freedom. There are times where you do require a lot more sort of like one
vision of where things are going. I think that's another important one. What else? We like to observe
users more than talk to users. No, you always hear talk to users, listen to users. They're going
to tell you what they want, what they need. That works sometimes. We've seen that what works best
is just to observe them, whether that's literally like user research sessions and just
seeing what people are doing with the product. I'm sure this has happened to you and to many
people that listen to your show and you cringe at all the assumptions that are being crushed
before your eyes as someone types in their email and their name in the same field because
your field said email comma name. Also, you could either have the email or the user name and people
say, well, I'll write both because that's what they're asking me. So a lot of examples like this
where observing users is extremely valuable. I think those are the ones that come to mind.
Okay, this is a great. Let me follow up in a couple of these. So what I'm hearing is there's
a lot of independence and kind of distribution of ownership where teams can kind of go off and
build their own stuff. As you pointed out, it's important to have a vision in some sense of what
success looks like and make sure everyone's rolling in the same direction. Just going at level
deeper, how do you actually operationalize that sort of way of operating where teams can do their
own thing, but you also share vision. How often do you update that vision, how do you communicate it,
and then how do you check in with teams to make sure they're heading towards the right direction?
We don't do anything magical there. We do a lot of design reviews. I think it's the term that
they would probably use in product reviews in the US where it's like, okay, this is what we're
working on. This is what it looks like. This is what all the pieces together are doing and working
are not working. And they're the leadership team is extremely candid and honest on their feedback.
Always cordial and a happy work environment, but definitely on the side of being honest about
what's working, what's not working, whether the vision was mistaken as well. There are many times
where we've thought this was the right direction, turns out it's not, and we can pivot very quickly
into a new thing. So no big secrets. Maybe the only secret is you can't check absolutely everything.
Now when you have 18,000 people, so to give you another crazy statistic, we do around 30,000
deployments per day, like changes to production. 30,000 PRs a day.
The PRs deploy like changes to a system. It can be configuration changes. It can be database
updates or whatever, like things that change. So there's no way anyone can check what those 30,000
changes are doing. That's more than one per developer. Yeah, some of them are automated changes,
as well. But yeah, we have a very high speed of execution and it's quite fun to be around
something that's changing that rapidly and dramatically. We again have many different businesses,
many different competitors in different businesses who operate at world class, whether it's finance,
whether it's e-commerce, I would even say Brazil is probably one of the most competitive markets
on the planet for e-commerce. You have local players, you have international players,
you have players from Asia that are even funded by video game revenue and profits.
So it's a great dynamic market to be around. Like that optimism. We like competition,
especially when you're competing with the top of the top and it pushes you to be better as well.
This point you made earlier about being the top company in a market is really interesting.
I'm wondering if I wanted to come to this, but I think it's interesting to talk about for a bit.
So I've had a few product leaders from companies like Revolut and 26. I haven't had intercom on yet,
but the co-founders coming on soon. And the theme across all those conversations about how they
built such a strong product team that pumps out incredible product leaders is they're the top
startup in their market. And it's just an interesting thread of just how much power comes with being
the most successful company in a market. And just like the cycle of success that comes from that
in terms of hiring amazing people. Is there anything else there that you think might be interesting
to folks that are, I don't know, that want to try to do something like this other than just build
a successful business? I think it applies to many things and you often also hear like, well,
you're not in the Bay Area, you're not in the pinnacle of the capital of technology. So
how can you build amazing technology? And there are advantages as well. I think you would find
the same with, you mentioned a bunch of companies that have experienced that were, if you can be
the top in the region where there's great talent, and by statistical definition, there's
great talent everywhere. It's probably follows a probabilistic distribution. So it's everywhere.
A lot of it does flow into the U.S. and it's absolutely true that there's a very high
concentration of talent outside specific companies. I think that's probably the one thing you don't
get outside of the big tech hubs where you are the top company, but you are the only top company.
And I'm exaggerating a bit, right? There are great companies throughout the world. And in that
in America, you have unicorns and there are outliers. But the truth is you're setting your own
path and you're setting your map and the setting your destination and you're building things that
have not been built before in a different way. And it's very fun. That's for sure.
But well, correct. I said Intercom. I don't think I think they're technically a U.S.
based company, but I think a lot of it, a lot of their team is in Ireland or is it originally
in Ireland, just to be clear there. And then there's other companies like Canva and Atlassia.
And I feel like there's really like what I'm taking away from this is if you want to build this
company outside of the U.S., you need to be the best in that market to take advantage of this
cycle that happens where the best comes to you. Yeah, maybe you could say you have to be the best
eventually. Oh, if you want to like have that flywheel running, it's hard to start and be the
the best and the biggest.
know when we're just getting started. But I think knowing that there's great talent everywhere
and that it is possible to attract them without being in a specific tech hub, maybe even empowering,
so I want to start a company here. I think we can also be honest that it will be harder. It is easier
to recruit and build a team where you're in a place where the high density is all over. Another
thing that happens to us is that many people try to recruit from us and that's something that we
have to deal with. But if you actually get that flywheel going, it becomes into a clear advantage.
I want to come back to something you said that I think there might be something more there,
which is around reducing the fear of failure. A lot of companies and leaders say that and they're
like, yeah, yeah, we let people fail. Totally no problem. But then in reality, you know,
they perform interviews, they get a show impact. They have to show success. Is there something
you do to actually create that sort of culture we're failing is okay? Like, what can people
learn from you to actually create that sort of culture? I think that question is even more on,
like, how does culture work at any company, especially at hours? No, it's very clear that it's not
what you write on the walls or what you put on your website. From from what F-learn and what we've
seen, it's something it's what you do. No, it's what the leadership team is doing is how I get my
performance reviews, how I get either praise or not praise and in public. No, what are the
acceptable errors? Where are the not acceptable errors? Again, if we have a system outage,
no, it's obviously unacceptable. Like, that's not the kind of error that we're going for. We're going
for, well, if you took a risk in a very bold vision and it turns out it was not the right path,
you're not going to get penalized for that. You might even get a promotion and those messages that
you send are extremely powerful. No, and who has what title? Who gets promoted? Who doesn't get
promoted? Who is getting what praise in public? No, what announcements are made on new products?
How do we talk about things that that didn't work? No. One very clear one is like, okay, this
didn't work and yes, we like risk with the person that let the project was fired. I was like, well,
then you're not sort of like living what you're what you have on your website. Also, I think it
is not more complicated than that. You need to live it. You need to show it and you also need to
like have people that will take in that culture and also propagate it into their teams. That's also
the way it scales in the organization, but it definitely starts with the top management of the
company and again, what they are focused on, what messages they're sending to the rest of the
company. They participate in the product reviews. They are very aware, at least of all of
big features that we launch and the feedback is direct and clear.
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You talked about this idea of being direct and honest but also maintaining a cordial environment.
Talk about just that balance in the culture you've created of being direct,
kind of this idea of radical canters what I'm hearing. Yeah, so the book became very, very popular.
No, the book radical canter. Yeah, it's awesome. We had Kim Scott on the podcast.
It's a great book and the concept is also great. I would even say it's even more important in
Latin America, in some Asian countries, where you have a culture in Latin America and so I can
talk a little bit about stereotypes without it becoming offensive, especially once that are true,
where there's a lot of hierarchy and I'm not going to tell my boss that he's wrong.
Well, there's going to do this because he said so or she said so. This is the way it works and
this is the way it's always been done so it's the way we're going to do it. I don't want to stand
out. All these are sort of like cultural stereotypes that we are extremely aware of when we operate,
people are extremely polite in Latin America as well. I don't know if you've if you're
traveled, everyone will smile at you. It will be very hard for someone to say no to something
even like meetings or whatnot or all. Yes, but later, yes, but later and they actually
mean no. I think they're Argentina. Another country is where Argentina, where the company was
founded, is an exception to that where people are very direct. I will tell my boss if he's wrong.
It's something that I love about the company and we've been able to sort of like
export that and also select for people that will actually behave in that way. But yes,
we're extremely direct, extremely candid. We're honest about what's working, what's not working,
and it's a learning that every manager or leader goes through. I don't want to hurt people's
feelings. I want to be friends with everyone. I think we all start on that path and eventually
you realize that people like the honesty, but it might not like it in the very short term or
in the medium terms sometimes, even. But my experience has been, if you're coming from a place of
honesty, again, if you're not insulting anyone or crossing a line where things feel personal,
people appreciate the feedback. People like growing people. If you have your performance review
and everything comes back positive, what are you going to do with that? He's doing great.
Everything's perfect. Thank you for being a part of the company. What could I be doing better,
what's not working? It's also a skill to separate that from your person. No, we do have situations
where I've had to have conversations on like, you got this strong feedback, but it's on the product.
Maybe on the vision that we are pursuing or on the execution, that there's nothing to do with
you. We can go out and have lunch and we'll still be cordial. But this idea of well, the companies
should be like families. It's not true because you behave extremely different with your family.
There's no expectation of high performance. In some families, obviously. In some cases,
even in mine, we can talk about that. But it's always from a different perspective, whereas,
I think the analogy that we use much more often is of a high-performance sports team,
where it's very clear where the line is between, yes, we can have fun together,
and we should, as we work on uninteresting things. But when you are talking about work and the
performance and working, what's not working, the results speak for themselves, usually,
and we just don't hide that from anyone. Speaking of that, along those same lines,
I heard you do this. Do something that is a little controversial these days, but you do this
a long time ago, which is you send it weekly mail asking, what did you get done this week,
and you share what you got done this week? Talk about just that. Yeah. So it became a meme
what was it like one or two years ago? I used to do it before that. I should say, and I should
also clarify that I don't actually have an expectation that people are going to send that to me.
It's something I do myself. So I'll sort of go over what I did in the week, what worked,
what didn't work, even what interesting things I discovered. I will share that with the executive
team with our CEO who I report to. I'll share that with my team. It's basically helps me keep
track of what's working, what's not working. I usually also get feedback on those emails or help
or saying, well, let's talk about this and this and that. So I think that's something super simple
that anyone can do, right? You can write a weekly email to your boss or to your team and saying,
like, well, this is what happened this week. This is what worked. This is what didn't work. This is
maybe something I need help with or something that's stuck. I mean, we can unlock it together.
I think it's strange that I haven't heard a lot of people doing it. I think actually read it
somewhere a couple of years ago, and that's probably where I got the idea. I'll look it up to see
See if we can link it.
on your notes, I don't think credit for it.
- I wrote a post about this, actually.
I called it the state of me.
- Okay, maybe it was you?
- I wonder if it was, maybe it was you.
- Either way, a link to this post and the whole idea
and there's like a less controversial way of asking this
instead of what did you do to get done this week,
which is I call it the state of me,
I call it the state of Lenny email.
And basically every week,
it was a weekly thing for me and not a daily thing.
I emailed my end manager.
Here's what I got done.
Here's my next set of priorities.
And here's blockers.
I need you to help.
I probably got it from you.
It's sounding extremely familiar.
So I send the weekly email.
I call it a weekly update.
It's also not like whether I get done this week.
It can be what I got done on the week,
but like important things are happening, your releases.
That also frees up a lot of time, for example,
with my CEO, or like, okay, on the weekly meeting,
we don't have to talk about like those specific things
where we can pick out from that email,
what's relevant, what's working, what's not working.
So it's definitely a great tool.
And I'm pretty sure I got it from your post.
It's just hearing you.
- What a circle of life you got here.
Okay, so speaking of things that you did
before other people, something else they came up a lot
in chatting with folks that work with you
is they pointed out that you're really good
at not falling for hype cycles.
You're good at being really pragmatic
about things that everyone's really excited about.
Like crypto, gen A, these days, how do you approach them?
How do you approach new things that everyone's like
super excited about and not kind of fall into this trap
of just like, oh, we got to pivot and do this thing
that everyone else is doing.
- I hadn't thought about it that way, but it's true.
It's true in some sense, 'cause it's not like I just ignore it.
So I think I bought or even mine my first Bitcoin
in like 2010 or 12 or something like that.
We can like, leave it on this close.
How many and how many are still working?
- Still working.
- No, not enough for that.
No, a lot of great lessons on selling
and won the right time and whatnot.
- Yeah, I had both lessons too.
- So it's not like I ignored what was happening, no?
But I'm definitely skeptic of most things, I would say.
Even I like doing a lot of research.
Deep research is a great tool.
Like I use it all the time for a lot of things.
I do it myself as well.
So with crypto, for example, I love the technology.
Actually, I think there are some very fun breakthroughs
there, the distributed consensus
and how you got like a single thing.
But then you start to run some of the numbers on like,
okay, so what's the throughput?
And then what can you actually put in there
at least with the technology that we had
at the time, all the things are moving quickly
and you got layer two and layer three and whatnot.
But I think having a good understanding of the fundamentals
and also being involved probably in like,
what I would call the real world in a business
and like understanding the scale of what's necessary
for things to work is it's helpful keeping a level head
on like what are some of the main characteristics.
So we can talk about, and by the way, we have crypto
and in Miguel Luré, we have our own cryptocurrency.
So it's not like we just say, well, crypto is not useful
and it's actually very useful in Latin America
and countries where access to US dollars
are, it's not as easy as in other places.
But I think going from that to saying like,
okay, every single thing on the planet
is going to run on the blockchain.
That's where some of my alarms start to go off
and it's like, well, it can be a great technology
and it can be very successful without having to take over
the world which can also turn into AI
where again, the claims are that it will take
over the world and happy to talk about that.
But just understanding the fundamentals
of the technology that's being potentially hyped
and having a good understanding of how it could be applied
to something useful for people.
I think it's where it's been helpful.
- Awesome, okay.
Let's pivot to talking about you as a human.
There's just like so many stories I heard from people
that I wanna hear about.
Okay, so one is that you built an app.
You put in the app store, Steve Jobs called you
and he's like Sebastian, we gotta remove your app.
- Yeah.
- Talk about that story.
- Yeah, so we should clarify that the app was a bit strange.
So it was an app that literally helped you drain
your phone's battery.
Oh, there were two reasons why I made it.
One was because I was like learning
about all the different sensors on the phone,
like GPS and gyroscope and the screen and whatnot.
So as a dog, we're gonna turn them all on at the same time.
And that's gonna really warm up your phone.
On the other end, there was like this trend,
I'm not even sure where that ended up where it was better
for your phone to run completely out of battery
and then recharge it.
I think now the recommendation is actually
that it should stay between like 10% and 80%
at all times to maintain very health.
I was like, okay, so when you have like 2% left
and you just wanna get it over with and get the battery down,
you open this app and then like drain it.
So I like that there's a reason for this,
'cause I could see just doing it for fun,
but I like there's functionality here.
Yeah, I always try to make it useful at least for me.
So I put it on the app store
and this was the time where like the app store was starting
and the app review process and people were actually getting
very mad that their apps were getting rejected,
were used to like a world where I just put my app out there
and then anyone can download it.
So the developers were going to the press
to say like, well, Apple is not proving my app
and then articles were written and it would be like a PR thing.
So the executive team at Apple, including Steve,
were actually calling developers to inform them
that their apps were not gonna be approved
that they were not thinking of the app store.
Kind of like trying to avoid them going to the press
and just like being more personal
and explaining what was wrong with the app
and so one day I'm walking in the street
and I get a phone and a blocked number,
like they can't identify it, pick up.
It's a, well, hi, it's a fashion.
I'm here to, well, I need to talk to you about your app.
We're not gonna be able to have it on the app store.
This is straining people's batteries
and we don't want that for people.
Actually push back a little bit.
I thought like, well, you know,
I read all the rules of the app store
before making this app and there's no rule
against draining the battery and he told me check again
'cause we just added a new rule that apps
cannot overly drain the battery on the phones.
So I'm happy to say there is an app store rule
that was made specifically for me at the time.
I actually didn't realize I had spoken to Steve Jobs
until like a couple of minutes later.
It was like, well, yeah, someone called Steve from Apple.
There's probably a lot of Steve's.
I was like, well, you know, that voice on it,
extremely familiar and, oh, okay.
And then articles started popping up
of like Steve and the rest of the executive team
calling developers to let them know that this was happening.
So I was happy to confirm that I had,
at least had a short phone conversation
with what Steve quite the legend.
- That is an incredible story.
- First of all, I just love that Steve Jobs
was calling random app developers and stuff.
- Founder Moth, right?
- Like how did he have the time?
I just love that he took, you know,
that they realized this is important
and if people hear from us,
that'll actually go for better.
Even though people kept posting, right?
Like people are like Steve Jobs call me,
touched on my app.
So a little backfired maybe.
And how did he sat?
Was he just like, did he, was he this nice,
radical candor, balance of nice and. - Yeah, yeah, and it's not what you would
against here, typically hear from him.
No, he was a lot more mercurial.
I think it was a term that people use,
but none of that on the call.
He was actually pretty nice and chill.
And if I like, well, we're not gonna allow your app.
- Just matter of fact.
- Yeah, and then you said that they added this rule.
- Yeah, before he called you, we have a new rule.
I guess they could do that, right?
It's like our place, our store.
Wow, okay, amazing story.
Did that discourage you from building more apps
or are you just like holy shit?
- No, absolutely not.
I was very happy to talk to Steve.
I sent him a few emails.
I never got a reply to be honest,
but yeah, since I'm emails on feedback,
on again, like the app store, the iOS and whatnot.
I was super young, by the way, at the time I think
I was like 16 or 17 or 18 when I developed that app.
So I was like, yeah, I didn't know what it meant to get a call
from him and send him emails and expect a reply
and whatnot, those are a fun experience
and I kept building more apps.
I actually started a mobile app development company
a few months after that, which is another fun story.
- Well, maybe this is the story,
but I know that at 19 you built an app
that became the number one app in 19 countries.
Maybe just briefly share that story.
That one is super fun.
So I had a girlfriend, I really like at the time.
I don't know if that happened in the US,
but in many Latin American countries
and I think throughout the world,
phone companies came out with something
where you could call five numbers for five minutes for free,
like a five for five for five.
So I had my girlfriend's number on there
and we would talk for five minutes.
But what they did is if you went over like one second,
they would charge the whole five minutes
and phone bills were expensive.
Now we're gonna sound like old people
when we talk about this soon.
It was like a big deal, especially for a teenager.
No, I didn't have like money to throw around
and on my phone bill.
So I made this app that was extremely simple.
It alarmed you or like it sent a notification
when you were close to reaching the five minutes.
So you could just hang up and call again
and have another five free minutes
and then call again.
I did it for myself.
It turned out to be a good investment
because I ended up marrying my girlfriend.
And she's still my wife
and we have a beautiful family together.
It also turned out to be a good business decision.
So it cost a hundred dollars.
I think it's still us to upload an app to the App Store.
I thought, okay, I need to sell like around a hundred copies.
I mean, there are fees and what not, let's say.
I have to sell a hundred copies for one dollar.
So I'll put on the App Store.
That was my business plan.
And it absolutely exploded.
It became the top selling app in Mexico
and in a lot of other different countries.
It was not a free app.
And it was also completely local.
So there was no backend, no cost, no advertising.
So it was a very profitable endeavor
that also very quickly turned into a business in itself.
Oh, and then a separate business where people,
this was when the App Store was starting
when the iPhone was getting big.
So I actually got contacted by a lot of different companies,
like multi-nationals, governments,
saying like, well, you have the number one app.
So we want you to build an app for us.
There weren't that many people into iPhone OS
at the time it was called development,
coony objective C and all the ways to build a good app.
So I started building apps myself
for a bunch of different people and companies.
Eventually I couldn't scale that and had to hire people.
So I hired my friends from college
and taught them how to do apps.
We actually all learned from a free online course,
from Stanford.
It was a great course on how to build apps.
Because I remember going to to my university professors
and saying, hey, the iPhone is cool.
I want to learn how to make these apps
who can teach me and they're like, no one like this new,
like no one knows how to do it.
So I also had to learn on my own,
but then I was able to teach people,
turn that into a mobile app development company,
did that for about two years.
And it turns out to be a very good business,
but it's also boring to have to start over new projects
and new projects and projects.
I like going deep into things and iterating
and actually creating products that people love.
So we decided to sell the consulting side of that,
keep the mainly mobile team and start working
on fun products that we could actually scale
and scale exponentially.
One of those was ordering taxis from your phone.
No, so at the time Uber was starting in San Francisco,
they started kind of like a private network
of drivers and like fancy cars
and eventually it was open to a lot of people.
I thought, well, that would work great for taxis
and Mexico City is the city with the most taxis
on the planet that these outside Asia.
And at the time in San Francisco, for example,
at least taxis had kind of like a clunky computer
and they were like these tracked by GPS and whatnot.
But like in Mexico, they use radios
and you had to call a number and you never knew
if your taxi was coming or not.
So we developed a very simple test.
It sounds silly now that these companies are huge,
but I was actually like not sure
are people gonna trust getting on a car
that they got from a phone in Mexico City
when your parents have told you like,
don't trust people on the internet
and don't get into strangers cars.
So we're like combining two things
that people were taught not to do by their parents.
We decided to just do the passenger app
and test whether people actually like this.
So when you requested a car,
we would call a taxi company
and basically just call for you and send the car over.
And that was enough for it to explode.
Like we could not deal with the demand.
We actually had to build like an intermediary call center
to like call other call centers
while we developed the driver side of the marketplace
and actually got drivers on onboard.
And once you got the flywheel
and then you got all of drivers and a lot of riders
and the network effects,
then it started to scale and work.
Those are a fun experience.
- Oh man, you're just a well of fascinating stories.
I love this kind of journey of sharing of just like,
at 16, I think you built that app
that Steve Jobs called you about, was all right?
- Yeah, yeah, maybe so.
- Okay.
So okay, from that to now managing
something like 18,000 engineers.
I love this journey.
Also competing with Uber along the way.
- Yeah, yeah.
Very intense competition.
I've always enjoyed competition.
- That's the pit of me of intense competition
from what I hear.
Okay, another interesting thing about you
that I've heard is that you drink no alcohol,
which I think is common these days,
but it's something you've been doing for a long time.
You also drink no tea, no coffee, no juice,
no soda, just water.
Well, what's going on there?
Why is that?
- I just love water.
(laughing)
- Water is amazing.
I think it's not the same reason for everything.
It has turned now into like,
well, I'm happy with water.
Like, why do I have to like alter my brain with chemicals?
Like, I like my brain.
We have a good relationship.
And I sleep well, and I don't feel like I need
stimulants of any kind.
I already have a lot of fun.
It did start in different ways.
So the legal drinking age in Mexico is 18,
a lot younger than in the US.
So people actually start drinking when they're 16, right?
So very early, I got to see like,
the effects of at least drinking a lot
can have on your body, and I just never wanted to be
in that situation where I didn't have like,
control of my destiny, and I mean, control, right?
We don't have a lot of control on our destinies,
but at least you know, like physical control.
Like, I wanna walk there and can I walk there?
I think that really marks you when you see like,
young people or drinking.
It's not a fun picture.
Then I understand people like adults can drink responsibly
and have fun with friends and whatnot.
But I never got into it.
And I think if it's like an acquired taste,
I don't particularly enjoy the flavor
of like beer and different alcohols.
Coffee, it's also similar.
I don't like how it tastes.
It takes extremely bitter to me.
I also think it's an acquired taste
where it's like, okay, well, the effect is great
'cause I got like a lot of energy.
And then you start to like appreciate the flavor,
but I don't think it starts with the flavor.
So again, I never got into it.
Tea, I think, is something that I could drink,
but I just never think of drinking it.
And I'll probably race you even one stranger
that, I don't know if my friends you interviewed mentioned,
but actually also don't listen to a lot of music.
Also, when I programmed, I liked a program in silence,
which I know seems like extremely strange
to a lot of programmers and developers.
And I think the reason for that one
and also talking about the interesting background
is my dad's an orchestra conductor.
So I went to maybe like hundreds of concerts
for big orchestras and backstage.
And it was actually very fun,
but I think I had enough music for a while.
And it's not like I don't enjoy music.
My wife is really into music
and we listen to music together with our kids and everything,
but I never have like the idea of putting on music myself.
So that's another strange one to share.
- That was a good one.
I've not heard that one.
And then another couple of things I heard
is that you basically don't do any social media.
You also don't watch the news.
You don't watch TV, really.
Is that all true?
- That is true.
That is true.
For a really long time, we didn't even have a TV.
Like the device.
We bought one when my son was born.
And we couldn't go to the movies anymore.
So I do like media.
I like movies from time to time.
We do what shows from time to time,
but we can watch them on an iPad.
I think it's a lot less addictive.
The screen is small.
So even though we have a TV now,
we don't use it very often.
I love reading.
And the social media thing,
I think it's worth qualifying as well.
I enjoy X a lot, like Twitter,
and reading what people are thinking,
what's happening, what's not happening.
That's probably my main source of news.
I don't follow any news organizations,
just because I feel like I'm gonna find out
if something extremely important is happening.
Now, the whole political and geopolitical environment
extremely volatile.
And I hear about that from people that I follow,
and sometimes I'll retweet articles, and I'll retumb.
There was a fun memory of my childhood,
not when we had a TV in the house.
And my mom's also a very curious character,
stuck a sign to it that said,
"Everything you see here is a lie."
She stuck the sign to the TV, I don't think she meant it for news,
and she didn't get into the whole misinformation thing and whatnot.
It was mostly like, "Well, you're going to watch cartoons
"of people flying and be careful, don't jump off the roof of the house."
I think it was more in that sense,
but it probably stuck with me being very independent-minded
and do your own research and actually understand
what you're hoping for and what do you want to do.
Again, I'm not closing my ears and eyes to what's happening in the world.
And I do follow a lot of tech coverage,
and I enjoy a lot, like new programming languages, new frameworks,
new model developments.
So when I talk about news, it's probably the bad news
that I think people can sometimes even get addicted to,
if I turn on the TV and put the local news channel,
it's just going to be bad news.
And I know that statistically it's not all bad news.
So why am I going to watch a show
that's pointing out very unique things
that don't happen very often that are not happy stories?
I don't know who said this once,
but it's always stuck with me along these lines,
of what you just said, that we're just not designed
to know all the bad things happening in the world every day.
We lived in small tribes where if a couple
maybe something bad happened that day,
we're not evolved to comprehend so many calamities globally
that we should not even know.
- Absolutely right, I can't imagine our brains were evolved
into, well, you know, you open your phone
and you get like unleavened information
about any single topic that you want.
I think you have to be like purposeful
of what you're reading, what you're seeing.
You can find absolutely anything,
amazing things, horrible things.
So why am I going to focus on the horrible things?
- I love that, and I feel the same way.
This is such a cool glimpse into just what it takes
to be extremely successful to go from building this app
that Steve Jopshed down to running a company
and the team the size.
Is there anything else along those lines
that we haven't talked about that might be helpful for folks,
either about how you operate as a human,
a morning routine trick, I don't know,
anything else that we haven't touched on along those lines?
- I don't have a stricter routine as you would expect
when you talk like to executives and whatnot,
like, well, this is the time that I do this,
the time that I do this.
I think what's worked great for me
is to follow my curiosity.
Thankfully, I think I have good intuition,
but even like in life and in my work,
like, it's hard to say like, well,
this is a formula for what you should focus on today.
I was like, I have an intuition of what I'm most curious about
and thankfully that usually aligns with what we should
be working on and then where I can add the most value
to my teams, to the company, to my family,
to my career, to the things I'm learning.
I think that's probably what's been the guiding principle
for me.
Follow your curiosity, what excites you.
It's also probably what you're gonna be good at
because it's hard to compete with someone who loves
what they're doing if you don't love that thing.
But if you go in and say, well, this is my curiosity,
this is what I love, I'm probably gonna be good at it
and it's not gonna be like something I have to force
myself into.
So I think that that's something that I've done
throughout my whole life and career that's worked very well.
- I had Toby, let's get on the podcast
and we were talking about raising kids for a little bit
and we chatted about what do you want your kid to learn most,
like what's the most important trait to develop
and his inkling is developing curiosity.
- Developing curiosity, I think I would agree.
I think the other one that you need is probably,
it's also a trending topic now with agency.
Nothing like, it's not probably enough to just be curious,
it'd be curious and go get what you want.
We were raised in a very intensely independent way.
So my mother mainly had these fun ideas
on how she wanted us to be.
No, she wanted us to be able to handle, quote unquote,
any situation and the analogy that she used
is that she wanted to train us like spice.
So I was thinking Sparta.
- Yeah, well, I'll share one fun story.
One morning, she wakes us up, like, hey, we're going camping.
Everyone get ready, like no warning.
We're reeling right now.
I remember my little brother to see understand
how that plan worked.
His only question was, should I go on my pajamas
or should I change, for example?
So we go and turns out we're,
I think it would be actually hard to call it camping
because we were camping with no gear.
You know, so it was a survival camp training
is what we were going to do.
There was an instructor and it wasn't like,
completely irresponsible,
but it was like, find your own water,
build your own shelter, boil it, start your own fire.
That was a fun one, another fun one,
and that was to celebrate New Year's.
Another fun one was, she would drop us
in the middle of the city, as a Mexican city.
She says she would then just leave us alone.
I don't remember, I think she was just following us,
but you have to get back home.
And then you have to like, no public transit
or ask someone for help.
And basically like solve problems.
She would send those on international trips also alone.
So I think there were many things that she did.
She called it independence.
Oh, she wanted us to be independent.
I think the term that we could use now is like agency
if like solve your problems, just go and get things
and get things done.
I think that was also very formative of the way I am
and I approach different problems.
Do you feel like she might have actually been trading
YouTube as a spy?
Maybe, we also did a lot of skiing, biking, trekking,
and also the action parts of the spy experience.
We used to tease her still that she didn't enjoy activities
that didn't have like a liability release
before you did them.
So yeah, repel, climbing, we had a very fun childhood.
This explains a lot.
I feel like I could do another hour
just diving into your childhood
and it would made you who you are today,
but maybe we'll save that for part two.
I feel like we've done a great job giving people
a sense of just how interesting you are as a person
and also just the uniqueness of Mercado Libre
and what they've built in the business that you help run.
Is there anything else that we haven't touched on
that you think might be helpful to folks
that you wanna leave listeners with
before we get to our very exciting lightning round?
- I think we covered a lot.
I was also happy to be able to share,
no, Mercado Libre doesn't operate in the US.
I think that's the main reason why it's like not
a such a well-known tech company.
I think it's changing with the stock growing as well.
It helps like a lot of people actually know it
from investing and being very happy
with the performance.
So thank you for letting me share some of what we do
and some of what I've been doing.
- Absolutely.
And with that, we've reached our very exciting lightning round.
I've got five questions for you.
Are you ready?
- I'm ready.
- What are two or three books
that you recommend most to other people?
- This is a good one.
I think it depends on the person that I'm recommended to.
I try to actually make it relevant to what they're doing.
If we go statistically,
it's usually within the company.
So management-related, high output management,
I think is a great one.
But also have been recently recommending
people read the Odyssey.
It's a super, super inspiring story.
It's not a coincidence that it's
survived for thousands of years.
It's a really fun read and something
that just resonates with a lot of people.
Another book that I really like,
it's called The Dream Machine.
It's kind of like the story of computers and computing
and the internet and, for example,
why is Ethernet called Ethernet?
There was a low-hannette before.
So I think it's also a great one to understand some
of the things that we rely on
and these sort of like we stand in the shoulders
of giants constantly, no, to build the things we do.
I think that's another great one because the rest
are probably more fiction and I love doing
and I love science fiction and what you would expect.
- Okay, this next question, I need to watch TV.
So let me just ask, is there a favorite recent movie
that you've watched that you really enjoyed?
- Yeah, yeah.
I mean, recent, I don't go to the movies as often
as I used to since I had kids, sometimes we go with them.
But I think probably the last one that resonated with me
that I thought was awesome.
was everything everywhere at once,
just really fun movie, brain acting, low budget.
I didn't know when I was at the time,
I sort of like did research on it later.
That one was super fun.
Doing, I enjoyed a lot because I liked the books,
it's one of my favorite books.
But I do watch children's shows from time to time.
There, I'm sure someone has probably mentioned Bluey already,
but it's amazing, it's really well made.
Four of the kids, four of the parents,
great messages, great animation.
That's just a gem that I really recommend.
- Yeah, Bluey does come up a bunch.
I feel like it's one of the more mentioned shows.
- Do you interview a lot of parents as well?
- Yes, I do, and I'm an parent,
so I think that I'm pulling them in.
- Okay, do you have a favorite product
that you've recently discovered that you really love?
- Yeah, this one's gonna be fun for you as well
as a parent.
I'm not sure if you've heard of mentava.
It's a new way of teaching kids to read.
- Oh, the company, okay, yes, say more.
- Yeah, yeah.
So I mean, it's a product and it's great.
I did it with my son and I kinda like,
I quote him, quote him, "taught him how to read using the program."
And now he's probably the top reader in his class,
how old is he?
So he's five, and it's actually designed for three,
four, five-year-old.
So he's probably late to the reading early bandwagon
because I haven't really seen strong evidence
that it actually changes outcomes in the future.
The best argument I've seen for it from Matt Bateman,
and I'm not sure if you're familiar with him,
but he's great on education and months, sorry,
is that it can lead to a very enjoyable childhood
if you can read early.
So if you're like a four-year-old, a five-year-old,
that can read very well,
you'll have a fun childhood with access
to a lot more information.
So for us, it wasn't like reading early,
it was just making sure you have a really good fundamental
on reading because it was just a base skill
that propagates to the rest.
And then that being actually a beast academy for math
is another great one that I would recommend to parents.
That one's great.
I mean, maybe the last product I would mention,
David Proteen bars, they're very good.
I really like weightlifting.
It's sort of like one of the things I do to get my blood flowing.
Super high-quality ingredients, very high protein.
I think it's actually a venture-backed company.
I haven't talked to the founders, but reach out.
I would love to meet you.
Like you guys are doing something fun.
3D printers are also fun.
I made a telescope with my son a couple of months ago.
Those were fun.
There's a lot of new products now.
It's a fun time to be alive.
- This is your category right here.
Cool, fun gadgets and products, right?
- Yeah.
- Feel like this could be another hour of podcasting.
- Probably.
- Okay, two more questions.
One, do you have a favorite life motto
that you often come back to
find useful in work or in life?
- That life and the world are malleable.
Things aren't as set in stone as you would think.
There's usually a way to get what you're after.
You actually have to be careful, I think, about what you want.
Because if you have enough agency,
you can probably get quote unquote anything.
So make sure you're looking for something good
and that you're gonna be happy with the result.
But that's probably the main one.
I've heard it phrase in many different ways.
He's job said, well, you know the world was built by people.
Like you, like me, some of them not smarter than you.
Some of them maybe smarter than you.
So you can just go out and do things
as a new meme known and the world will probably
reconfigure itself to help you.
Which is that one's from Mark and Dresan.
Yeah, just understanding that you can actually change the world.
It doesn't have to be in a massive way.
It's also possible, just in not just getting locked down to,
well, you know, this is how it's done.
Or this is a culture here.
Or this is how it's always been done.
I think we can change whatever we want.
What I'm hearing is your mom's goal
of instilling agency new work.
(laughing)
I would say so.
Yes, I have fun solving problems.
Just finding your way home from the center of Mexico City worked.
Final question, a colleague of yours, maybe friend,
Christopher Lazarus wanted me to ask you
about something called the Tatami Project.
Does that ring a bell talk about what that was?
Yeah, yeah, that's from a long time ago.
So you did your very good research.
Yeah, talking about agency at some point,
I wanted to have what's called,
I think it's called Tami Room, not an expert,
but basically a room in your house where you have
the Tami's and you can meditate there or train or practice.
My room, like my childhood bedroom was strange
and that it had kind of like a basement.
So like two floors, you could open a hatch on the floor
and go down, I think it was like a thing
from how the house was built.
I decided that that was the best place
for putting the Tami's, but I didn't want to have
like a roof on top of that.
So I went and bought like construction gear
and like huge diamond cutters
and actually caught a big hole in the middle of my room.
Put a stair and put the Tami's underneath.
So I kind of like turned my room into a two floor loft,
which was pretty fun.
I hadn't thought about that in a while.
I used to do a lot of hacker projects
and maker things and I love, I love using my hands.
I love building products, technology, code,
but also like physical things.
Had a lot of fun with our juveniles
and building tiny robots.
- Yeah, that's a fun memory.
But I did put a hole in the middle of my room.
My parents were always happy with us having projects.
- He's gonna ask, how did your mom feel about this?
- I don't think they were thinking about
like the future sale value of the house or whatnot.
It actually turned out to be,
I think people were interested, they didn't sell the house
but they used to rent it and I was like,
well, this is like strange, maybe we'll put like something here
and turn out to be a good decision
but they were very open to us exploring
and making mistakes, then going back even
to the start of our conversation on how to not get stuck
as a big company, as a big team.
You need to make mistakes and take risks
and that's something that was always encouraged by my parents.
- That is a hilarious story.
And just to be clear, it's a Tommy Matt.
It's like a thin mattress, basically.
- So what's a Tommy is not something you would sleep on directly
but it's kind of made out of bamboo.
Like if you like Google for just a Japanese house
what they have on the floor is at the Tommy block.
So they'll put two, three, five, 10 together.
So it's kind of like the green floor that you see
in many like traditional hotels or photos.
So I made kind of like a miniature version of that
and the newly added second floor of my room set us.
This was everything I was hoping to be.
We covered so much ground, you, the company, things you've learned.
I feel like we could do another follow up
with just as many insights and lessons and stories
but other than that, two final questions.
Working folks finding online, if they wanna reach out
or learn more, and how can listeners be useful to you?
- Perfect.
I am not so active on Twitter.
I mostly read and find interesting ideas
but happy to see you there.
LinkedIn is another one.
I know some people who are very into X and Twitter
actually don't like LinkedIn a lot
but I think both work and they're both,
they will have their place.
So yeah, happy to connect and feel free to reach out.
Something that I love about the tech industry.
You can just do things, just reach out to people
and they'll probably help be helpful
and help you that has certainly been the case with me
and I'm also happy to do that for anyone
who has any question or wants to connect.
- Amazing.
Sebastian, thank you so much for being here.
- Thank you for hosting me.
It was awesome.
Happy to be here. - It was awesome.
It's my pleasure.
Bye everyone.
- Thank you so much for listening.
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Podcast Summary
Key Points:
Sebastian Cebus leads a massive engineering team of 18,000 developers at Mercado Libre, one of the world’s largest e-commerce and fintech companies.
He emphasizes no clear distinction between engineering and product roles, with technical leaders often owning product vision due to deep user and technical understanding.
The company operates with radical transparency, direct feedback, and a strong culture of user-first design, where failure is encouraged but poor quality is not tolerated.
Leadership is hands-on, deeply involved in product reviews, and maintains a high-performance culture rooted in honesty and accountability.
A key operational principle is decentralization with clear vision
The company values practicality over hype, resisting overblown trends like crypto and AI by focusing on fundamental technology and real-world user impact.
A pivotal moment in his career involved Steve Jobs calling him at 17 to reject an app that drained phone batteries, leading to a new app store rule that validated his approach.
A simple weekly update email, where he shares progress, blockers, and priorities, fosters transparency and reduces the need for daily meetings.
Summary:
Sebastian Cebus, Senior Vice President of Engineering at Mercado Libre, leads one of the world’s largest engineering teams—over 18,000 developers—within a vertically integrated e-commerce and fintech giant valued at over $100 billion. His approach to product development centers on blurring the lines between engineering and product roles, with technical leaders often taking ownership due to their deep understanding of both technology and user needs. The company operates with radical transparency, emphasizing direct, honest feedback and a user-first mindset, where teams are empowered to take risks and learn from failure—without fear of being penalized.
Leadership remains deeply involved, conducting frequent design reviews and maintaining a high-performance culture rooted in accountability and transparency. Decentralization is balanced with shared vision, ensuring teams have autonomy while aligning to overarching goals. Cebus also champions practicality, rejecting hype cycles like crypto or AI overpromises by grounding decisions in fundamental tech and real user impact.
A key personal story involves Steve Jobs calling him at 17 to reject an app that drained phone batteries, prompting the creation of a new app store rule. This experience reinforced his commitment to user-centric design. He also shares a weekly update email to his team, promoting transparency and reducing meeting overhead.
Outside work, Cebus follows a minimalist lifestyle—drinking only water, avoiding coffee, tea, alcohol, and social media—stemming from early exposure to the effects of substance use and a deep appreciation for simplicity and mental clarity. His journey from a young app developer to a top engineering leader reflects a consistent commitment to authentic, user-driven innovation.
FAQs
Mercado Libre integrates engineering and product roles tightly, with most product decisions made by engineering leaders who understand both technical feasibility and user needs. This reduces silos and ensures deep alignment between tech and product.
The company believes that technical leadership—especially engineering leaders—best understand both user needs and technical possibilities. Fewer PM titles allow for more fluid, cross-functional decision-making where the most capable person leads, regardless of title.
AI is accelerating product development by enabling agents to generate new features using existing code and microservices. This allows teams to rapidly prototype and build features without writing new code, especially in areas like UI and user experiences.
Teams are given autonomy to explore and innovate, but are guided by clear, high-level company objectives. Regular design reviews ensure alignment, and feedback is shared openly, allowing for quick pivots when needed.
The company encourages risk-taking and learning from failures without punishment. This fosters innovation, as teams feel safe to experiment and test bold ideas without fear of failure or blame.
The culture emphasizes radical candor—being direct and honest while remaining kind. Feedback is given publicly and candidly, especially during design reviews, and leaders model this behavior to build trust and transparency.
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