How Media Engine Books 75 Calls/mo on LinkedIn

Hi, I'm Lucas James, and I'm Jordan Ross, and I'm AJ Kassada, and we're the co-hosts of How To Scale an Agency. After scaling our own agencies to over $185,000 per month in sales and working with agencies doing hundreds of millions of dollars in revenue like Hawk Media and Neil Patel, we've made this show to interview the top digital marketing agency owners and highlight the fastest ways to scale your agency. If you would like to join a community of like-minded agency owners and scale your business while doing so, go to 8figurehc.co/call to explore options on how we can help new scale your agency. What is good, agency owners, welcome back to another conversation on how you're going to basically blow up your business today in a dope, dope way. We have Aman and Palau, these guys are some of the best when it comes to lead generation growing your business on LinkedIn, they are the co-founders of the Media Engine, and their newer clients to 8F and I have been really freaking impressed. I've been super impressed, so impressed that I've really referred them business, multiple businesses, to help them grow on LinkedIn. I wanted to bring them on the conversation, the pod, because I think I can learn something for them, and I think you're going to learn something from them on how you can generate more appointments and leads from LinkedIn to grow your company. So Aman, Palau, thank you so much for coming on for everyone that does not know you. Do you want to give a quick overview of who you guys are and what you do? And then we're going to talk about LinkedIn from there. I'll follow over on the ops/performance side of Media Engine, and then Aman runs the sales growth and all of that side. So yeah, for context, we are LinkedIn, Ghost Riding and Setting Agency. So what we do really, really done well is we get calls booked in the calendar for agency owners and B2B SaaS businesses. We are super specifically work with, because we love to get results and then print case studies and then get more clients. And this methodology we've come up with took us about two years to come up with, it took us two years of trial and error and working out the mechanisms and being really, really deep on the platform, and I'm super happy to share stuff. And I want to, Aman, I love you so that, and I want to give them an immediate shout-out. I refer them, I refer them a client that could have paid them probably 20 came up. Probably more. We have a business that I'm actually personally working with, I'm working on trying to become an advisor for this low eight figure. They do 20 to 30 million dollars a year, and they have a massive budget for marketing. I introduced them to these two and they said, hey, this isn't going to be a fit for us. So even though I told them, I'm like, hey, if you, you, you could scale up their accounts, they're going to be willing to pay a lot like budget's not, money's not thing. They said no. So like I actually want to acknowledge you too, because I talk about that so many, but so few people actually understand the best way for me to hit 5 million, 10 million, 20 million. I have to only say yes to the people that are going to be the right fit, because that's how you reduce complexity. That's how you keep things more streamlined, operationally, to scale from 10, 20, 30, 50, 100 accounts. You have to have a very clear understanding of who you want to work with. So just a quick shout out, because I think that's a rare thing for companies to actually understand and do. And I think that for me, when you said no, that was the biggest indicator, okay, these guys are legit as fuck. These guys are the real deal, I'm going to send them everybody. So at the time of recordings, we're recording this as we're going into August of 2024, what is working right now on LinkedIn, because there's been a shift three, four months ago, I was booking three appointments a month on LinkedIn and out of nowhere, I'm booking 15 to 20 and I really didn't change much. So like, what's going on on LinkedIn right now? What is working to generate appointments? I'll give you some like high level and then maybe if I could go into the depths of like the nuances of what's working, but on a high level, like LinkedIn is just popping. Everyone is coming to LinkedIn and we saw this surge happen last year actually. In my opinion, Twitter kind of died for agents here in this last year. A hundred, for me too, and people were telling me last year in Q4, LinkedIn is working. I'm like, nah, I think you're full of shit, I don't think so, because I'm only booking three calls. And so we knew this because we had our first batch of clients with Twitter and LinkedIn. We literally had such clear A/B tests of the same content, obviously adapted for the style of Twitter and LinkedIn on both platforms and LinkedIn was booking calls and Twitter wasn't. A content problem was that there was a trust problem on Twitter, in my opinion, and there's a saturation problem. And people asked, began to flock over to LinkedIn because they realized everyone on LinkedIn more or less has budget to buy something. They're there because their intent is to make money. Like, I go like super deep psychological, the only reason you scroll LinkedIn is because you're looking for a growth hack to like 10 extra business. So if you are a marketing agency, A/B to B SaaS business that helps other people make money, and you plug yourself into that hole, you make money. It's like as simple as that. So why is LinkedIn popping off right now, Jordan, like, it's a function of, there are a lot more people flocking to the platform in the last few months than there are creators. Like the arbitrage is like, let's say the balance between creators versus consumers shifted quite dramatically recently, in my opinion. There's a lot more consumers that are now on there. And that balance always goes up and down over time. But recently, like, it just popped and everyone's jumping on that. And I believe we're here for at least another year or two years, it'll be still be popping. And there's so much money to be made. Damn. Before we start working, I didn't know who you guys were and I had invested in a, I'd like dropped 10k in a program because I want to learn it DIY. I want to learn what to do because we, but I signed up from, I was like, fuck, damn it. I wish I didn't. I wish I spoke to you guys before and figured out something. So yeah, that makes a lot of sense. And I appreciate how you have the awareness of the platforms go up and down, right? And two years ago, I mean, going into 2023, I was booking 80 qualified calls a month on Twitter. It was crazy. Like December of 2022, we onboarded like 20 some odd retainer clients. Like I went into 2023, like, we're going to add $5 million in annual recurring review in 2023 and then it didn't happen, right? But it actually wasn't a result of Twitter, it was just more a result of other things. And that's when people, to your point, started telling me about LinkedIn. So conceptually, this makes sense to me. Let's start with content because I think, for me, I think I'm aware of what I need to do in DMs. I think a lot of people see a lot of DM content on what to do in the DMs and we'll talk about that. But what is it that's working from outside of producing value out of content? The value content I produce is value and I still don't get a lot of reach on LinkedIn though, content wise. What's working right now on LinkedIn from what are the combinations of these types of posts with these like engagement pots? I don't actually know. I know you guys don't use engagement pots, so clearly that's not it. Like what is working on a technical level that you're telling your clients we need to be doing or we're going to do this and this is why it's going to work. Yeah. I'd say from a DM perspective, it's mainly volume and then targeting. So if you can figure out how to get the right targeting and volume into the DMs, then that's when we see a lot of calls being booked for an account. And the way we do that is exactly how people are doing on Twitter, 2022, 2021. It's doing lead magnets and then other types of outbound social DMs, but those lead magnets that are only speaking to the ICP that you want to sign. So if you're running Meta ads, ACP, for example, you're not posting how to run ads or how to set up ad account structure, you're now talking about CAC and the technical finance profit analysis of an econ business. You're giving that away instead. When that gets for each, it's bringing in a CMO or VP of growth of a larger business and it's getting reached in that angle where LinkedIn is really getting distributed to do who basically needs to see it versus the lower level stuff on the giveaways. I saw that on the go, I saw that on the lead magnets, but I was like, I never ran it because I'm like, well, on Twitter or someone follows me, I could DM the lead magnet. But on LinkedIn, if I go get 100 people and they don't, and they comment PDF, right? If I do a thing and it's like comment PDF, but if they don't connection request me, I'm so, well, I'm shit out of luck. Is the strategy on, let's just start with lead, is the strategy on lead magnets like hopefully they connected with me? Like, how are you driving that to actually be effective and drive things? It's a top of funnel. The short answer is hard work in the sense that like I think the answer here was, I don't want to do the work, but I want to get the leads come in, but we have a VA that manually DMs everyone connects and we just work. Okay. So we're going out, we're looking at every person that's connected with us, but we're sending the connection request to them. If we have to, yeah. We tried to make them send it to us, we're not always going to get 100 percent them sending connection requests in, but we do the work as like, so like our team is, if you imagine an account we work with, we have about five people on a team. So there's five people working on, let's say, if it was your account, your account would be a ghost rider, a strategist, an appointment setter, a VA social manager to manage all your volume. So it's saying there's four people immediately, and then a designer, there's like five people all contributing to the success of your account, and they all need to do their part in order to get that lead magnet to go viral. So first, the best idea for a lead magnet, lead magnet to go viral for it to look amazing and authoritative, and then for that, lead magnet to get distributed to everyone, and then for someone to book the course of the backend, everyone's going to do their job in a succession to get the result. Which makes sense. Interesting. So like, Paula, like, first thing is volume, and one of the easiest first steps is like, let's crush top of funnel, let's have a really good lead magnet strategy. So note it, I got to start doing that. All right. The next thing we want to flag to you is like, oh, maybe I can share my profile, which I share your profile Jordan and just showed across. Yeah. Let's do mine because I just updated my profile per this program that I signed up for, but I think we, if we look at your problem, we're going to know it's perfect. I imagine you're going to see some things I could improve immediately. So I'd be curious for the average listener who makes content on LinkedIn, but like, you know, they've tried to improve their profile. What insights you have for me as you, as we go through this? Yeah. So let's do this. Paula, let's all say a bit and you say a bit, and then we can work down because sometimes Paula and I disagree. And that's like where the magic is, we might come up with new ideas. So the first message I want to say is like, we're trying to coin this term called outcome-based marketing, which is basically just marketing. But the idea is marketing now has become this like convoluted thing where people try to like find new ways to sell their products. As an agency owner or a good BDB SaaS company, only 1% in my opinion of agencies actually get resorts for their clients, like there's literally 1% of agencies out there truly impacting their clients' business in a positive way. Just take the service revenue and move on and then turn and repeat. Now when, imagine you are actually getting results, shouldn't you be screaming it from the rooftops like your best case study? Like shouldn't you be saying I help agencies go from 20km or R to 200km or R? We should. I try to scream in a little, but I mean, you know, when you scroll down, you're going to see some of our best case studies, but like, I agree. Yeah. So notice my point is, this is fine, it says an outcome. You help them big eight finger corporation machines, but it's just simple to say the outcome. I help agencies go from 20km to 200km or R with back end ups, whatever, and that's it. Stop. You don't need to say anything else. You don't need to justify yourself anymore. You are confident because you can say that one statement and don't need to say 10 million ARR portfolio. Like, that's just like LinkedIn weird circle of make myself look bigger by adding these like lines and stuff. You don't need to do it. It's just. 100%. Well, here's a question for you on that because myself, like many other people, we have people of all shapes and sizes. So we, I just told you, I have that, we have that client, they do 20 to 30 million a year. They're about 25. Then we have guys like you who are, you know, in the 7, but not 8 range. And then we have people that come in and they're 20 to 50km. I would say our bell curve is like 40 to 80km is where the majority of the clients come, but we do have people that we have nine figure clients that come in. Is it fair for, instead of me say, like, is it fair for me? I help agencies out of one million in annual revenue through operations through, how would you say that? I help because I mean, like, if you do what, if you do what we do while you will add a million in annual revenue when you're first year, give or take. I would say something. I would help, I help, I help, I'll add your many ARR to your agency in X timeframe. Super simple, just go like the direct response stuff works on LinkedIn because it cuts through the bullshit noise of corporate jargon. Like you are literally one of one of your direct response in my opinion on LinkedIn. Part of what's your thoughts on that? You kind of hit it in on the head. Just leave the outcome. Make it really easy for someone to understand what you can do for them when you're scrolling on the feed. One of the hardest things as an agency owner is building a team that can actually execute without needing you and deliver results that you could trust to learn things fast and deliver every single time. The reality though, most of us can't afford a top-tier talent and even those of us who can't afford top-tier talent doesn't know how to get the best talent to work for us. That's why I built the 8-figure funnel. I've been able to hire over 6 8-figure coos and convince them to come work for me to help my clients grow. Guys that have already been there and done that have run 20, 30, 50, 80 million dollar of your companies working for someone who's not even 30 years old. I've put this all into a simple ebook so you can do exactly the same thing. If you want access to this ebook, go to 8thfigureagency.co/value and grab one of my best pieces of free content that I've ever released today. Hey there, this is Jordan Ross, your host of How To Scale on Agency and thank you so much for listening. If this podcast has given you any value, if you listen to it weekly or are just tuning in on a blue moon, please like and subscribe and give us a good review. This is the easiest way that we can help other agency owners expand their information, their knowledge and grow their companies, which is why we do this. We do this to help each and every one of you make business growth simpler. So like I've said, if you receive value, we do not promote our podcasts any other way except through word of mouth. We don't have sponsors because we want to keep this as high level for you as possible. If you could return just a little bit of a thank you back to us, we would so greatly appreciate it. Now let's get back to the show. So I'm changing my headline as we're doing this. I will help you add one million, I didn't do it yet, in ARR. I will help you add one million in ARR in one year by building your business into an operational machine. Is that okay? So there's a nuance here, like, okay, it's trusting. I will help you add. So what I'm thinking is like, he's not caught out of the ICP specifically. I will help your agency add one million in ARR in one year by building your business into an operational machine. I'm not feeling the end bit, but I don't know about you, Palo. That is what sold me the end bit, interestingly, because I was like, damn, I need an operational machine. So. Yeah. So what I was, in my head, because I'm a more growth person, so I speak, I hear the revenue elements more. So like, what I heard, I'm not pretty sure, I was like, whatever, but Palo is the guy that you actually said, when you, when Palo, when he bought as a APRG agency, I didn't buy Palo bought for me, because he had the pain, and I said, Palo, if you believe I backed you. So that's why it works. So that's why we, me and Palo would always disagree on stuff, but we always want to put our minds on the side of the ICP as opposed to what we like. That's what makes this a bit difficult, but we're basically there. Cool. Okay. So we update that. I think that's great. And I think that's super applicable for the listeners. I help my niche do this thing in this time frame with this solution. That's super tangible. I love that. Cool. Yeah. And if you look at Palo's one, it's even more like simple. It's literally book 20 to 50 inbound calls in the next 12 weeks guaranteed. Like, it's super clear. We don't call our agents units, and that's because we call it out and all our posts. And I will talk to about that in a second. There's layers of targeting. You don't always have to call out in the headline. You can call out in all your posts, and now all your traffic is already targeted going into the profile. But we can talk about that suddenly. Great feedback, right? Right out of the gates. So we go down to the next bit. So I'm not going to speak much about this about because 99% of people ignore the about. They just move on. The way people view profiles is they look at the headline. They scroll down. They scroll past this. They don't read this bit. They might read this bit. They'll look at your posts. So look at, is this guy legit? Has he done the business for a long time? And then they'll go back up and they'll look at the head banner. It's a really weird journey. And I know that sounds like maybe counter-intuitive, but there is a way that people look through LinkedIn profiles when they're evaluating a service provider. And they're looking for trust and consistency. So headline, I understand what you do, cool disguise posting. Maybe you go to the post, but okay cool, he's done it for some time. Hampton, cool legit. He's paid some money there. He's obviously got money, exam is in, okay cool, worth me reading into now. Does that make sense? The way that the thinking is. So when people do that, talk about the banners so much, I actually don't care that much about the banner. I'm literally just like, just read, put your headline out as the same as your banner. Be consistent in the promise that you give. As opposed to trying to be creative and sexy. Now this bit like, I know this is a recent feature and I know you've got like 5 out of 5. I don't, I don't actually even know how to use this piece to be honest, but for me this is selling and I don't want to be sold when I've landed on you. I don't care about being sold right now. I'm just going to your content. I don't know why LinkedIn to put this so high up on the profile, but I don't actually care about this bit too much to be honest. The featured posts, this is cool, so the best, in your featured posters, we have two schools of thoughts. One, have a singular link that goes outbound, a singular link book or call here, or learn more how we work, one CTA one profile, or you can have it with case studies or lead magnets. And in your case, this is good, like you have agency audit, testimonials and it looks like this is a lead mag basically, or a video. I think people are also afraid of going on to canonly straight away, like people do it, and we have clients that have canonly, so they just want to get straight to the business. We prefer to push into like a VSL or just something that have a bit more soften that touch a little bit, so it doesn't feel like canonly. That would be that third link, so for everyone that's listening, you're not watching this, we are on the featured sections of links and the recommendation is don't go straight to canonly, have a VSL or explainer, and for me I do actually, I do have that, it's the eight-figure operating system, and that's less of a VSL, and that's actually not a VSL. What it is, it explains our operational philosophy, and I think if people watch that, that's going to get a lot of credibility, so I'm going to flip it around. Feature section is edited, and then I refresh the page real quick, because I actually just added one as we're doing this. I added another, so my testimonials page is like, if you go through my testimonials page, it's just going to be flooded, flooded, flooded, so you were talking, you said people would go down, so I added that same link, a second time there, so you can see there's a third link, so if everyone wants, listening, when you go to experience, a mod was saying people were going to go to your experience and post first, and they're going to read that first, so I added another hyperlink to hopefully try to get more people to my testimonials page based on that feedback. Now, this is super nice, I didn't even notice you did that just now, and it felt so nice to see it. My brain was like, "Ah, he's legit." I didn't feel like you were selling to me, it was just like part of the experience of what you do. It was such more of a natural journey for me to learn about your testimonials than to be force fed it at the beginning of the journey, if that makes sense, but this is awesome, this is beautiful. Your face on their neck. I literally did not know what message you're saying, I want to be your craziest case study, there's something you're like, "This is a hard battle, I mean, calm down." You guys got some competition, well, it's different. We're still going to try. Then, I like that you've got different businesses here, by the way, it shows as a real commitment to this main business, it's clearly profitable and clearly working, and clearly gets results, otherwise you wouldn't have three of them. We can now go into the post, Palo, do you want to speak to posts? There's a lot to go. You said it here. Do you have the perfect ICP for LinkedIn? Just because we book, I got 75 calls a month, targeting agency founders, there's no reason you shouldn't be. And that's why I want to get these guys on a call, they're breaking 75 calls a month. I'm booking, last month we booked 15, so there's a clear discrepancy, they're doing something better than me, and that's why I wanted them to come on to talk to you guys. For context, there are three, basically, ICPs on LinkedIn, in our opinion again. There are three types of businesses that live on LinkedIn. There are B2B SaaS companies, there are agencies, and there are professional services. Now this ecosystem exists because they're all selling to each other. That's why they're all on there, and they're all learning techniques from each other. There's also ECOM, it's a much smaller minority though. The B2B SaaS guys power the agencies and the professional services, i.e. accountants, lawyers, etc. The agencies want to send in to all the B2B SaaS guys and make money. The professional services want to sell it to everyone, but no one likes them because they're boring. So if you were able to sell to any one of those three ICPs, you can make a lot of money on LinkedIn. Especially if you can sell into the professional services on their own, no one sells into them. I am desperately looking for. If you are a business that sells into accountants and lawyers and helps them make more money, DM us, have any other work with you, there's not many of you out there. But if you sell to agencies, you print, if you sell to B2B SaaS, it's harder, but you're print. You just said you want to work with more accounting firms? I want to work with businesses that help accounting firms grow. So agencies that help lawyers and accountants see and quote-unquote boring businesses get more revenue. My second niche will be accounting firms. I haven't figured out how to crack it, so that will. There's so much for us to talk about. How fun is this? We also have a bookkeeping firm now, too. Okay. Let's talk through the content. So if you're listening, you know I make content. I do it better on Twitter than I do it on LinkedIn, and my reach on LinkedIn is kind of poop, right? So I had a post three days ago, 3,000 impressions. I had a post four days ago, five days ago, four, five hundred impressions. The day before that, a thousand impressions. The day before that, I did some form of a giveaway, training, six hundred. So I'm not getting that much reach, so there's clearly something I could do better, so that's what I wanted to. And my guy who's I'm running my school community, where he's like, "You need you should be doing carousels." And I'm like, "I don't know how to do it, so I need to hire someone to help me do carousels." But yeah, what are you guys seeing? I think my profile is probably an optimized version of "I make content," but I don't do it in a sophisticated way on LinkedIn. And I think I'm probably an ideal person for you. For you guys to work with, I already make content, but I'm not doing it in a way that's working really well. So if you guys took my account, I'm sure you could ramp it up like crazy. So what are you seeing initially? Yeah, so let's say there's two posts I'm going to call out, and then Palo can call out these two posts. There's one, there's one post here, which is kind of a story case study post, and there's a lead magnet post. So we're going to break down for you how to fix those two posts. So Palo can walk through like what he would change in this hook, for example, and structure it, and then we can turn that lead magnet one as well. And then I promise you, if you repost that with our advice, you should do better. I'm going to make a million dollars. Yeah, let me just pull it up and scroll it. How could you read it out loud for the listeners, the people that are listening? I'm like, "Yeah sure, let me grab this one." Interestingly enough, this post is actually exactly what we do. So what we do is we say never post how to content, always post how I content, and make it linked back to your headline outcome. So this is actually in that bucket, you're not saying how to, how to cut your profit, like no one's interested in that, and maybe beginners will be interested in that. You're saying I saved a company 700K in annual profit, straight out of gate. So it just communicates your competence, like instantly, without anyone even reading the post. So I'd say that's like a big tick already, that you already do those how I type posts. So yeah, that's number one. The rest of the post, I mean, yeah, it's solid. The only thing I just make, the numbers in those first two lines, so that people understand the weight and the size of businesses you're working with. So if someone is scrolling and they're already doing, you know, a million a year, they'll be like, "Oh wow, this guy just helps someone else doing a million a year." So that's the only thing I just called out the numbers earlier, but this is an awesome post in terms of how I buck it. So I read the post out, says, "I've seen the business owner's company in one call. This founder is close to head under water, over 700K in annual sales, but pretty much no profit." So the first two lines, "I saved a business owner's company in one call, the founder is close to head under water." That's the hook, that's what you see on LinkedIn before that see more button appears. And so what Paolo is saying is the actual value was on line three before, after the see more, over 700K in annual sales, pretty much no profit. And then there is a transformation that you talk about later, Jordan, which is here's how I'm going to help him save 20 to 30K per month in costs. Like, all that information is actually the transformation that you pulled up straight to the hook. For example, here's how I saved a business, here's how I saved a business, hey 700K, ARR business, 30K per month in 90 days. You can dance it shorter, faster. Bring it all into it and then give it a listicle, but this is a story-based post. So if we guys are new, obviously you can't see it, he's basically written saying, "Oh, the founder did this, and then I asked him this, and then he said this, and then I did this." Like, you're taking them on a journey, it's nice. Get to the mean, give it a listicle. They're, "What were the four things you did? You did one, operational savings, two, tied hiring to KPIs." I don't know, three, reduce SaaS bloat, four, and then describe what you did in each of those steps, go into detail. And you can make this post-skillable in that scenario, you can make it easy to consume, and you are able to communicate the competency of the thing you just did with very clear things that you did as an actionist to get the result, which was to save money. Very cool. All right, yeah, that makes sense to me. And then let's apply that same methodology to this leave-magnet post. So. And real quick. Amon, is that someone that looks like you on that ad or is that you? So this is LinkedIn trying to advertise to me. Oh, that's not you, that's someone that looks like you. No, that's definitely me. Okay, okay, I'm like, "Oh, look, your ad is there." This is a LinkedIn. You can LinkedIn like to keep all the nice ad units for themselves. And so there's an ad unit where you can have the target prospect's face appear in the ad, and that's LinkedIn's private ad unit, which they have. Cool, so this is a leave-magnet post. So for people that haven't been done at a standard, leave-magnet post is when you give away a valuable resource for free. If you're on Twitter, you probably see these in every scroll. It's, hey, here's a resource like and comment on our DMIT or retweet and comment on our DMIT. I won't give away too much of those, I'll give away a little bit of the bit of the source. The most important thing in the leave-magnet is to have an amazing hook and to communicate the value of what you're doing in the graphic, or what you're giving away. So if you're giving away a huge swipe file, I would suggest you have a lot of things in your graphic. So if you're giving away an ad swipe file, I'll have a lot of ads in the graphic, because you need to prove that you have this resource to give it away. So the typical format people do like scrolling gifts of like, here's a gif of this, you know, in-depth training on how to effectively scale past Tim in ARR. Like, everything about this is good. It can be improved by really stacking that hook. In the sense, go to super direct response, talk about them. I've put together an in-depth training on how to, like, those 7 or 8 words are wasted. That could just, right, you could replace that one with steel. Another replace like that 8 first words. Yeah, I always get so much, I'm not a marketer by training, I'm an operator. Like, I, my four years out of, like, university where I managed toward 2,500 people. So even four or five years later, I'm running my business, trying to learn this stuff. It's just, there's so much depth to it. And I think that's, for you guys listening, right? I think there's so much value in whether you pay someone like a mod and Apollo to teach you this. You do it with them. Just, there's so much nuance that the nuance, it's like the analogy of, like, the Olympics, right? Because the Olympics is going on right now. Like, if you place on the podium or not or first versus third, it's like usually milliseconds. And in this example, I'm making content. But the small nuances are, my hooks can be better. And the better hooks lead to more impressions, which really tell everything else. So yeah, guys, I want to just respect your time. I want to make sure we drive some of our listeners to your businesses. So let's do a mid podcast promotion instead of end up podcast promotion. If someone's watching this or listening to this right now, they're like, I want to talk to these guys. They're booking a lot of calls. Like, where can they find you? Best place to find us, and I encourage you to do this, is you can go to our LinkedIn profiles, go to Paolo Poly, or go to Amagotora. Look at our LinkedIn profiles, read our content, and then DM us. And one of our saddest will catch you. So the reason why I want you to do it the funnel that way, is I want you to see what we post. Like, we are super clear about how we operate, what we do. And I want you to understand how we think about business and agency, and then have a call with us afterwards. If you want to skip all that, go www.themediaengine.co. Then you can go straight through. Awesome. Let's put a bow in the conversation. Because I think the point is there's so much to do. Optimize your profile, make better content, even within content, there's a lot of depth. Outside of content, profile, and DMs, are there any final notes you want to provide our listeners? This is going to be a really deep one, like a super nuanced one. I don't think it will actually help match your listeners, but there may be like a 5% that will really help. There are two ways to sell an offer. You can go out with your offer. Let's say it's I help agencies above 100K, fix their ops. You can go out with that offer, build an audience for it, and then you can convert 5% of those, for that particular audience into your product, because that's what's qualified in the market. Or you can listen to all the sales calls you have coming in and start adjusting your offer, and create new offers based on the MRR of the business, or the pain points they have. The agency's owners that we work best with have multiple products, and we're able to sell to a higher percentage of our LinkedIn audience. So our agency owners already, they make all their money and don't for you, don't give me wrong, like you make a lot of money and don't for you, and all of them do. But our best ones have downside products. So they're able to downsell into a done with your program, or a coaching, or a course, and that enables them to capture so much more of the market. And now they're able to ascend people up the ladder, make more revenue, make real more profit per sales school, which is the key on a profit per sales school is such a valuable metric to care about. So our best agency owners sell multiple things, because they're aware that when you're building an audience, you can't always control who comes in. I love that. And I think that's indicative of what I've been doing this year, right? A year ago, we were only selling the done with you consulting. Now, right, we have a few different offers as we as you saw in the profiles we talked about. We have the core business, which is a figure agency. We have a figure finance, because most of our clients don't have their books in order. We have a figure affiliate, which, you know, we have a team of 20 plus people leveraging my profile and my brand to generate business for our clients. We have eight figure OS, which is that's the done for you stuff. So hey, you guys need to improve your software stack or things need to get done for you. We'll do that for you. And then we'll have a maintenance option. And that we have school paid launching soon, which that's going to be, I think, $100 a month to start. And then we have more stuff. But I learned that from Matthew Larsen this year. And we're I've taken that to heart. And I think it really makes a difference because my sales guys say, hey, like, if you go in a call, I want you to be able to sell anything to anyone you need to be able to ask the right questions. And that's been a really good insight. So, Aman, thank you so much for that shout out. Guys, I got to say, if you're listening, not you two guys. But if you're listening, these guys really have impressed me. I haven't known them too long, but I've known them long enough to know they know what they're doing at a very high caliber. And if you need help with LinkedIn, just pay them the money. What are we waiting for? Go to their LinkedIn profiles. So, one more time, give us your full names on LinkedIn where they can find you spell it out. So, people can find you if they're listening and they're in the car. Then you pull over and pull up your LinkedIn profile. Like, spell out the full name so they can find you guys. Of course. It's Paolo Poly. So, P-A-O-L-O-P-O-L-I. So, Paolo Poly. And then you have Aman Gatura. I've got a long silence. A-M-A-N-G-H-A-T-A-U-R-A. We'll just search Media Engine. You'll appear pretty fast anyway. Search Media Engine. All right, guys. Thank you so much. This is a great call. Take your talent to help you grow working side-by-side. If you need help with that, go to 8figurantc.co/call or like, share, subscribe to the pod. Thank you so much. I'll catch you in the next episode.