How Dude Perfect Built Their $5 Million Studio

- I'm here with Dude Perfect and welcome to our brand new headquarters. - So you guys spent over $5 million on all this. - We're trying to think through through the mind of a kid, or he's gonna instantly just want to shoot on one of the moving basketball goals. So we put a slide there. And so we have golf sim and racing simulators. - What's an average shoot cost? - 25 to 30 grand. - We're not in a base territory yet. - We don't want to be in the territory. - What was that conversation like when you decided to split the equity? You two had more. You guys are gonna let go of some of your equity and get more of it to the other dudes. - I felt like, oh man, I'm carrying this thing. - When you co-found a company with other people, you just can't have that mindset. - Can I try a trick shot for me? - Fine, fine to John. - There we go. - Oh yeah, ho! - The $100 million that you guys raised, what's it going towards? - Starting here, we've got the idea lab. All video ideas, product ideas. - Currently working on a thumbnail. - Show quick, sneak peek. - Oh, wow. - What's the most expensive thing you've broken? - Town it, Noggin. - See ya. - Oh, dear. - What is it? - I'm not the main guy. - Get right back to the video but I'm excited to give away my free YouTube thumbnails hack pack, which includes my best tips, tools and templates to get way more clicks on your YouTube thumbnails. Basically, it's everything I learned after working inside YouTube for five years. And I'm giving this away all for free. My thumbnails hack pack includes my thumbnail hall of fame with YouTube's 100 Best Thumbnails. And a full breakdown of why each of them worked. Templates and all my source files of my thumbnails, they got one million views or more. And my thumbnail checker tool. So make sure your thumbnails look good on desktop, mobile and more. So go to the link in the description below. Ythackpack.com/thumbnail or just click on the QR code to get it all for free. - Yeah, I have to ask you. So you're the finance guy. - Yeah. - How did you justify getting this space when your last base is already? - Did we justify it? - Did we justify it? - Okay, that was the issue. - Yeah, that was-- - Yes, we just did it. - I missed that step. - So unjustified. - How many square foot, like how big is this? - So this one is 36,000 with 10 upstairs of 46. And then we have 30,000 on the other side of the wall. - This is just the next version of our office where we actually put some thought into how the layout works and being able to film much more efficiently. And you'll see upstairs there's a lot more room for employees. That was one of the biggest reasons we came over here. If there is a justification in all this, it was to be able to grow the team. - And how does this compare to like the dude perfect world bike? Are you guys still thinking about doing it? - Oh yeah, this is not. - Well, we are gonna have some public facing space next door. That version will be obviously all open to the public. - One of our hopes is to take some of the stuff that we're filming in videos and set it up next door so that when people come to the retail store here, they have some stuff they can go take part in. - How big is the dude perfect team right now? - I think, yeah, I wanna say 28 right now, but I mean, I think it will be over 50. - Yeah, I'll put it in the air. - I'll put it in the air. - Wow, yeah. - Interesting. (laughing) - Is it recruiting? - I don't know, justify, 50 people. You don't justify. - You just kinda have to throw it out there and see if it sticks. - I agree. - Who needs justify? - Yeah. (upbeat music) - So up here we got golf sim. - Being built. - Oh hey, look at that. - Not done yet. Virtual green. So this is a green that can change shape. So you can do all kinds of different putts. It's got hydraulics underneath it. - Actually, this mezzanine was designed for to be able to do stuff that way. - To be straight onto the field. - So what you can't see so far, we got basketball court going over there. Got a big putting green section in there. - Garrett was our architect. - Really? - He got his master's in architecture. He has the best fallback plan. - I mean, we had eight years at our old office of like certain ways we filmed trick shots in no spaces. So like we just made them bigger and better here for sure. - This has taller ceilings, which we knew would be really helpful for all of that. - The walls we wanted, obviously design, but also tried to keep them semi-simple for like backdrop of filming and things like that. So there was way more thought that went into this space than there was before this one. - People expect a certain amount of sport stuff with what we do, which obviously we love. But we're trying to take that a little, use the next level creatively. So on the basketball court, you can't see it right now. But along that back wall, we're gonna install goals that move along the wall. So more like specifically trick shot goals. We'll have the real goals that you see. But stuff like that, where basically we're trying to think through through the mind of a kid. If a kid comes here, he's gonna instantly probably first want to shoot on one of the moving basketball goals. What are the things fun? That's why we put a slide there. That's why we have golf sem and racing simulators and all the stuff. We're still kids of hearts. So of course we love it. We're trying to think of what kids like. - What was the biggest limitation of the last space? - When we started, it was basically purely a production company, essentially, right? It's like us. And then we just add production people. And then once we started trying to do these more fun things for families, traveling experiences, the massive thing you're talking about. - Life touring. - Life touring, physical products, toys, all these different things. Obviously you just need a bigger team to pull that stuff off. And we didn't really have space for that in the last office. - What's the coolest piece of tech in the office? - That's probably the wall TV. - Yeah. - Yeah. - Well yeah, I mean we're getting a big, we're putting LAD wall here so that we can film against. - We're going to put in that'll be the end of the backdrop. - Yes, yeah. - So we're going to actually put that in the other space and build kind of a production studio that not only we can use, but other creators can come in and we're these racing simulators. Cody, Cody you want to explain as we walk over here what you've got yourself into? - Yeah, so by the time this airs, I'll probably already put myself on pole and wanna race, but not true. - As of today, I will be entering a race in Indianapolis at the Indianapolis Motor Speedway. - A real professional race. - 30 drivers and my whole goal will be to not get last place. - All right, watch this. First tricks up from the meshing into the solid. - No, no. - No, no. - Let's not show that. Let's not show that. - We are rusty, huh? - Yeah, I didn't see the misses guys. - The first video that we did in the series, Tyler, had always wanted to see if he could get a hit off a major league pitcher. And spoiler alert, he pulled it off. And so the next one in the series is Cody trying to not get last professional race and turns out Keanu Reeves is in the same race. So, he's like pretty good. How much does a simulator like this go for? - I think 20 grand. - 20 grand. - Yeah, that's how much we believe in Cody. - This is kind of a common view though for Cody. A lot of cars in front, not really anybody behind him. So far, his training has looked a lot like this. - Yeah. - Oh! - Oh! - Oh! - I'm supposed to do this! - Is that part of the plan? - He's going the other way. - Yeah, yeah. - So, all right. - Move along. - I gotta keep more of Keanu. (upbeat music) - All the equipment in here total is up to about 47 million dollars. (laughing) - That's a complete yes. I could be, we could be six million dollars. - Yeah, we could be six million dollars. - Or more. - We could take. - What's an average shoot? Cost. - I think around, I would say, 25 to 30 grand. I would say, it's pretty average for us. - That's not counting payroll. That's just counting location costs, getting travel, the filmers, it's rarely at times. - We get much, much over 100, it happens. - Our travel trips are expensive and stuff like that. - Yeah, I see an average. - I see an average. - By far the most, by far the most. - Yeah. - What was the most expensive episode? - Australia flights alone. - 140, yeah. - Yeah, to get the whole team over there was. - We're not in a peace territory yet. - On expenses, but. - We don't want to be in that territory. - We're not like dying to be in that. - I don't like that territory. - I love that he has that territory. - Yeah, that's great. - For an average, do you perfect shoot? How many people are on set? - Not that many. - I actually think we are on the lighter side of most big channels. I mean, for sure we're on the lighter side of most big channels. We'd experience the TV show thing when, you know, Nickelodeon everyone comes in and it's 100 people and everyone has one job and we have so far avoided that. I think we're kind of like leaning a little bit that direction now where we're trying to, we realize we need to have a few more people on set than we do. We're making it a little harder on ourselves than we need to, but we try to be, you know, quick and agile and not have a zillion people. Probably like 12. - 12. - Do you guys ever think about batch filming? Like multiple overtime episodes or multiple trick shots that wants to be efficient? - We've talked about it. We would love to find a series that we can do that. Whether it's, we've talked about game show. We've talked about clip shows. For us, we haven't found that recipe that works yet. - Yeah. - It's just been-- - We want the quality to be there. - Yeah. - If we can find something where the quality of the end product is still at our level, then we're down. We just have, we haven't really cracked that. - Yeah. - If you have any ideas. - Yeah, that's enough. - No, I mean, I love it now. - We love the concept. It sounds great. - I love having you filming a lot of things in a short amount of time. - No, it reminds me of the GMC, like, they're like, "All right, we're gonna do this." - Yeah, we're done. - Yeah, we're done. - All six hours, let's go. - They wanted to batch film it. - Make sure you did. - Yeah. - But you got to need a second try. - Yeah. - Yeah, we did. - That was really something. - What if that shot never went in? - I don't know. - We might not be here. - Probably, they wouldn't have paid it. So I don't know. - I still wonder that. - Yeah. - We would have made no shots. - So they do eat the soda. We still pay you. - Yeah, probably paying you for it. - Yeah. - I'm not sure. (upbeat music) - I try to try to talk to me or. - You certainly can't. You're not gonna get anywhere close. But you can try it. - L.D. - All right, massive. - Yeah. - I would probably just try to do a little lava over on this one. - I know, yeah. - That's just me. - Yeah. - Or you can punch. - I like you saying where Ty isn't trying to cut your bone back. - So any advice on how to. - High enough, don't fall off. - This one's gonna be tough, but I think you want to just get a little bit of height. Hug that toe strap. Look. I can deal. - Here we go. - It's gonna be, that's me. - What's the name of this shot? - That's for you. - This is the naming rights. - This is the nice and neat shot. - Yeah, there we go. - Be there. - Oh, that's the name. - And trust me. - Let's give him a couple tries. - Well, help. - How many, like when you guys are doing this, how many, like, you don't want too many balls in this shot. Like how many times, like, how many balls do you usually have? Like wow. - This one we would just throw the same one. - Just throw the same thing. - Yeah. - I'd go underhand if you want my expertise on this. - Yeah, I think you roll it off. - This is the mezzanine shot. - Yeah it is. - Oh yeah. - Oh, that was really good. - Oh man. - That was really good. - That's just good coach. - That's right there. - It's just cattying to it's finest degree. - That proves it. - Find the John. - There you go, baby. - I feel like I'm on top. - I'm on top of the strad right now. - Here we go. - 900 feet. - A little more height. This is the mezzanine shot. - Come on, John. - Maybe? - Oh! - Just see it. - That's the next one. - Come on, we're going to get to bludge. Feel free to have at it and keep going. (upbeat music) Starting here, we've got the idea lab. So we'll have all video ideas, product ideas, and things that kind of the beginning of an idea starts here. And we work our way this way to when it becomes finished. - Oh wow. - So that's kind of the vision for these spaces along the back wall. - So what's it be like to validate? - That's very much development. Once it moves into kind of like pre-production and it's actually happening, we'll come in here. Whether that's a product again or a video idea. - What's this? What's this like board of like? - Chad, can you explain what that is? (laughing) - Yeah. - So when you think of China, this is just showing you who the director of the team leads are, and then what stage of project going is on. - That way we know as directors who's in charge of each stage. - So each of these columns is a specific video that we have coming down the pipeline. So awkward stereotypes already launched on the left. Trick shots measured in miles is when we have coming up that the team has worked on for six months. - Six, seven months. - It's been a large project. - And so you can see us as Chad was just explaining kind of how they break up the team leads for each project and what still needs to be accomplished, pull it off. So the guys have done a really good job of staying organized. Chad's been with us for almost 10 years now. Which is crazy. Chad came and interviewed in a suit, day one. - Yup. - And he's been with us ever since. - Yeah, we love you. - We love Chad. - How many days a month are you shooting? - Probably only like six days a month. - Six days a month. - We tried, we tried to have Mondays be meeting days and then Tuesday to Thursday would be the primary shoot day. So if we're filming in an ideal world, it's on those days during a given week and we've got travel once or twice a month. Yeah, it got really efficient. - I think it used to be like maybe 10 to 15 days during filming, it's a lot. And then now we've gotten really good at pre-production and things like that. So it's gotten that to six days. - Definitely dialed it in a lot. - Yeah, absolutely. - Yeah. - Sometimes, it just takes longer than anything, but. - Are you using Chad's EPT to come up with the new ideas? - I hear them. Can I see that? - Yeah, absolutely. - Now we use Chad's EPT all the time to - We got it down on the camera. - Yeah, that one's amazing. - Yeah. - No, no, no, no, no. - What are you putting in to get like these ideas like. - So what's the prompts like? - So right now I'm named prompted and I'm just asking like we talked about an idea of doing Jenga with big machinery. So I basically just typed in hey, what's an idea with big machinery doing Jenga? - Oh yeah. - Those are the ideas popped up. - I love how you're like, but make it 16 by nine. So it looks more like a format of a thumbnail. - Yeah, so creative process has been really difficult for us because the other day it's like we're really text-based. So it's like hey, here's the idea dudes. And it's usually like a huge paragraph to get it in. But the dudes have struggled with that. So now what we've started doing is we've just been taking our descriptions and just being like, hey, create me a quick thumbnail. And it's like, I can immediately get a thousand thumbnails. And they're like, man, that is a really cool idea. So for one of our last shoots, we did a thousand basketballs with a US Air Force plane. - Yes, of course, of course. - Yes, yeah. - So I have to ask, was that final thumbnail AI? - It was. - Yeah. - So that was the actual, that was the first thumbnail that I produced and sent to the guys. And they're like, hey, we have to do this idea. - Whereas before we'd seen the thumbnail, it didn't feel the concept of the video doesn't feel as real when somebody's just pitching it at a room, but like he's saying, as soon as you see it, you're like, oh, man, I would click on that. - That would be a fun, that'd be fun. It's been a really fun resource in school to do our ideas very quickly and then eliminate ideas really quickly. - Yeah. - The AI thumbnail thing is interesting because, in that specific one, that was one of the first ones we ever put up a legitimate AI thumbnail. And we tried, we tried a hundred different versions of real photos and we could not get that concept to look as intriguing as we could with the very first one he ever made with AI. And so ultimately, I imagine Jimmy would say the same thing. But can you communicate the concept in a super clear and intriguing way? And like, as long as you're not clickbaiting people, I've got no problems with it. - It's fun because one of the top comments on that video is actually like, was this thumbnail? Yeah, I generated because there's three engines on the plane. If you look at the plane, it had three engines on the left and two engines on the right. I think a lot of people clicked on it because it was an error, I don't know. - It's weird. - Weird world we live in. - Yeah, thanks, Chad. - Yeah, good to meet you, man. - Yeah, good to meet you too. - Yeah, thanks. - These were the most valued real estate here in the co-working space, you know, window view until it's important. - Yeah, yep. - And I gotta get there quick to get that seat. - Yeah. - Got G-Late right here. This is our graphics design. - Hey man. - Wizard. - How are you doing an amazing job, man? - Yeah, he kills it. Currently working on a thumbnail if you want to back out. - Oh, really? - I don't see. - Oh, wow. - Yeah, a little more action. - This is the Mark Rover video. - This is the robot. - Yep. - This is the robot video. - Yeah, this is the one you all saw a little bit. - Yes, yeah, in the meeting. - How long does it take to design a due-perfect thumbnail? - About two hours. - What? (laughing) - What? Like, it takes me like eight, nine hours. How does it take, and are you taking the photo onset or you're superimposing? Like, how do you get the assets? - There's a lot of time, like, we started, like, just taking an actual photo onset and then, like, we'll have an idea in mind, and then from there, it's just, like, compositing different elements. - So, if you zoom out of this one? - Yep. - So, this is your collab with Mark Rover. Did you take that photo onset? Or was that tie there, like, Mark there? - We took this base photo. - That's an actual photo. - Yep, yeah. - That's an actual photo, man. - And you had, like, you had dedicated set time to, like, take that thumbnail. - We did it on that one, specifically. I would say that was us on our A game. Knowing that we need it, it's we forget often and we're trying to do a better job. - Yeah. - Yeah. - 'Cause it's tough. We're telling him, we're, like, we call him G-Lit. Get it little. G-Lit, like, make it awesome. He's like, I have nothing to work with. (laughing) And so, we are trying to do a better job of, yeah, being mindful of it during the shoot. - We've been doing this for 15 years, but the thumbnail thing is actually kind of relatively new struggle for us, because when we used to do all trick shot videos, we basically just took a screenshot from the video, and if the video is water bottle flip two, you just have very obviously a cool water bottle flipping moment, we filmed it in a cool way, so it's framed up pretty well, and it worked. And now that we're doing a lot of this kind of bigger idea, video is that you have to, you know, a robot battle video with Mark Rober. It just doesn't, now you're having to think, "Okay, well, how can you, like, demonstrate that and convey that in a photo?" And we're like, "Okay, let's do it this way." So we'll use AI and mock up some stuff and try to take stories over there. Starts over there. - And then comes over here. - But whenever we give him anything remotely good to work with, he can come up with something pretty sick. - Yeah, you can crush him in your thumbnail. - Yes, he does a great job. - Well, dude, keep up the good work, man. I love these thumbnails, yeah, amazing. - The $100 million that you guys raised will that go towards editing, production, what's it going towards? - The real scale comes from, okay, what's the best recipe from us, whether it's launching new channels, which we want to do, do perfect outdoors, do perfect golf, do perfect junior, do perfect girls. And we have a lot of things that we say, okay, families really appreciate the way that we may content, how can we take that same ethos and find new talent? Like, it's kind of crazy that we don't have a dude perfect junior. Kids come up to us all the time. You know, hey, we started to do per junior, we started, you know, kid perfect, things like that. But for us, popular and cool as some of the kids' channels are out there, the fact that we haven't fostered our own version of that seems like a miss up until now, but we really haven't had the team or the space to do it. So whether it's in this space and they're going to come hang out with us or they'll be in the next space or remote, we want to use some of that money to help grow dude perfect's content arm, 'cause that seems fun to us. - Dude, as a new dad, I'm all for that. - 100% right? - Yeah, I'm all for that. - Yeah, for sure, we're all about helping dads and moms. - So this is the dude's lounge. But this will be just kind of a hangout area for the dudes. So you'll eventually have couches and another one of those giant TVs, the Samsung wall is gonna go in here, which will not be a bad place to watch a game. So whether we're catching a Burnley game or a Texan and football game, definitely gonna be spending a lot of time up here. So this will be great. We weekly Monday mornings we have, we call it owner's box. And we've just found 15 years in that having a time each week if we can be disciplined about it where we can just talk through even if it's just life stuff. If somebody's frustrated at each other for something, it's just a place to clear the slate and just have some good-- - Just the five dudes. - Just the five dudes, yeah. So we try to do that every single week. First thing Monday morning and we talk about some business stuff, but honestly more than that, it's just kind of making sure we're all on the same page. But excited for what's coming and making sure everything's good between the five of us. Yeah. What was that conversation like when you decided to split the equity 25, 25, 25, 25 all of you? Yes. Because I remember you two had more. Yeah. Especially because you guys were the reason basically to be perfect, persisted. Yeah. What was that conversation that I'd be like, you know, you guys are going to let go of some of your equity and get more of it for the other dude. I think anybody who's owned a company with other partners has probably walked through something similar. But yeah, what you're referencing those really early days with five guys, all working different amounts. I know for a fact, I speak for how I felt. I felt like, oh man, I'm carrying this thing Monday through Friday and yes, we're going and filming with the guys on the weekends. But I felt like in that moment, I deserved a bigger piece of what we were doing. I mean granted, we're talking about making a few thousand dollars a year, right? So maybe it mattered more than the normal. But in context, you guys did this as your full time day after college, everybody else got other full time jobs. Because everyone else got married. I think there was this felt need for them to number one, do something with their degree gear. It's an architect. It's like, yeah, I'm probably going to go use that. This hasn't really materialized into anything significant yet. So yeah, let's keep doing it, but I'm not going to not go chase this other dream that I've had. Everybody's like, where are you going to quit? Yeah, I'll quit. Well, are you going to quit? Yeah. No, definitely. And then it's like, nobody was really making any moves. So it's like, how sure are we that everybody's going to quit when I leave this job? Imagine telling your father-in-law, you're going to do YouTube as a job with a wife that's his daughter. I don't know why he said yes. He didn't, because I didn't ask, so that's how you get the answer you want. And yeah, Kobe and I were carrying it for a while. But I think in hindsight, and this is the advice we give to other people that are starting the company is with partners, it's like, okay, sure. Maybe emotionally for that short amount of time, it made us feel like, yeah, we're physically doing a little bit more work than these other guys. So yes, maybe we should technically be making a little bit more than these guys. But long term, the harm that that does to the relationship, and it just makes those other guys feel less than and less than that way or less appreciated, less appreciative and less valuable to the company. And if you're going to have anything that works long term, you just can't have that mindset at this end of our opinion. You're always going to have different levels of work. I mean, like Garrett said, he's been working a ton on getting this place finished because he was in the architect like, and he knows this thing like the back of his hand. And so, he's for sure felt a bigger load on getting moved over to this office, and that's just one example out of 15 years of different things we've gone through and carried different weights on. So, definitely the right move to switch it back to equal. Was it harder than giving equity to outside investors? You know, honestly, I would say no. I think we got to the point where we were so excited about what could be if we were to take on help that we were more excited about what the future could look like with the team coming in, even though we were giving up some of what we'd worked on for that. But obviously, we kind of felt like, as we got to 15 years, we're like, look, we only have a couple options here, you know, we can ride this thing out until it tells us just over, or we could turn the page and bring in some people who could really help us take it to another level, and we got way more excited about that. Maybe by the time you all come back, Cody will have his loft in. Yeah. Like almost like on hammock. Yeah. Cody is sleeping at some point during most days, so he just went ahead and said, you know, I'm going to go ahead and build myself a little bird's nest up there to sleep in. Is this like the mean watching? I know. I know. It is for right now, Bob. Yeah. The meeting we saw this morning. What were you guys doing? We were doing a watch through of the Mark Rober Robo video. There was like 20 people in this room watching one of your YouTube videos. We tried to do a team watch through of whatever the next video is so that in one moment, people can throw out feedback to the editing team. Yeah. It's also just shockingly helpful for the editors to just sit there and watch our reactions. It's simple, right? We're just at a stereotype's watch through last week or two weeks ago, I guess, before the awkward stereotypes video came out and it's just, I used to do all the editing, so I know you sit there and you get so into it yourself, okay, I think this is funny, but is it actually funny? And then you watch people's reactions and they're just making their own notes whether we make notes or not about, hey, people, this was a huge laugh line. I thought this was funny, but no one laughed. Stuff like that. Yeah. So watch those are great. What's the most common piece of feedback you guys give on your own videos? We'll get right back to the tour, but first, I want to say thank you to OpusClip for sponsoring this video because if you don't use OpusClip, it's kind of like your shooting basketballs without even looking at the hood. But with Opus, you can take long form clips and turn them into shorts by using their new AI and their new clip, anything tool which allows you to take any video, not just podcasts, lifestyle videos, vlogs and be able to clip it down and it does it for you like magic. Plus, it gives you all the captions, it gives you title, description and even a score for how well it may do on your channel. You can actually prompt it to get exactly what you're looking for. So Opus will know to take different moments from your video, piece them together and give you a short form clip. Use my link below to get a special deal so you'll be able to use it right away and make the most of it for your channel. All right. Now back to the video. Today we've set a lot of, can we minimize the yelling was a good one. Boy, we're loud. Too much yelling. Too much yelling. Too much yelling. Get excited. Get excited. It's plot stuff. It's, hey, I remember this was really funny, I don't didn't see that in the edit, stuff like that. Was that a crunch decision that tie you to do one of the front facing? Yeah. They thought I was the most handsome by far and thought, you know what? We should be. We should be the guy. We pulled the mobs and he won, so by a landslide it was shocking. It was really. We got out of hand. We shut the poles down. But hey, turned out it was a good decision. They were spot on. Yeah, exactly. They knew it. Those five letters, S-T-B-T-F, sucks to be the face. Yeah. What does that mean? What does that stand for? I don't even know where it's. I think it started because somebody wanted to interview a long time ago and they wanted me to do it. They wanted me to do it. And I was like, man, I don't want to go do that and then the judge where the jokes started sucks to be the face because you get to go do a lot of the fun stuff and then a lot of the not fun stuff too. First to be in LeBron, and there's first to be-- first to be in LeBron, yeah. As you guys are growing, you're like, I want somebody else to be the face or like thinking about taking that pressure off. I mean, I think the five of us are always going to be dude perfect as people think of it. But I think the goal for us is that that content can expand and we know it has to expand beyond us in order to do the things and accomplish the things that we want to do. I mean, Spark, he's a great example, but he wasn't on camera three years ago. And now when he shows up, if somebody's out getting surgery and he shows up in an overtime, nobody even thinks twice about it because he's part of the team. People latch on to them the way that they have us over the last 15 years and it just helps us expand areas and the amount of content that we can't just simply don't have the time to do as the five of us. We've added other trust and creators to the do perfect ad, for example. Exactly. That's what we're talking about. Prober's about to be added to it, Ryan Trehens on there. And so we have even with those trusted creators, we have moms watch through all the content that goes on the app so that parents can take and trust it. Oh, well they're focused. Yeah, correct, correct. And so our hope is, just like Ty said, that if families trust dude perfect, they'll trust everything that's there and that'll be something that parents can really lean on without having to watch it ahead of time themselves. So it looks like this is where we're going to sign a lot of bottles, too. We're doing a little special edition release of our body armor. Oh, there's only a 100. Kind of. A 100 ever. Yeah. How do you guys think about getting into sports drinks? Um, so far it's been unbelievable. It's been incredible. It's been a really great relationship with body armor. The flavors are good, partnerships good, and they're selling, which is good. Yeah. It's always good things though. Yeah, that's been a lot of fun. We just did a taste test for our next limited edition drop. Yeah, the day. We got some, we can't tell you what that is, we got some creative ideas for the next release. Put the flavors. Yeah, a little, a little different, different take on the sports drink. So if you'll turn around, you know, this is the editing on Bay, spec here, how many editors do you expect? Cory, full-time editors. We've got about eight to ten on the production team right now. This is Tim. He leaves. Tim Holt, been here for nine years, Tim. Tim, what's up, man? Nine years, Tim is the head of post-production employee number two, but you guys met, you guys met Chad earlier. The other Chad. He was employee number one. Tim's employee number two. Six months after hard Chad. You were employee number two at all due perfectly. Yeah, employee number two. Yep, yep. It's been a fun round. And so Tim. Good call, man. Good call. Yeah. Tim leads the editing team. So what Cory used to do, running post-production, he handed off to Tim, who's done a far better job. Way better. Far better job. But, uh, but yeah, this is kind of post-production world back here. Yeah. Yeah. If they want to get away and put headphones on and tuck away into a little booth, these offices are back here. Once you get the footage, how long does it take to edit a due perfect video? It depends on the series. Stereotypes we turn around pretty quick can be like five to eight days of a turn. I would say on average it's probably like 10 to 15 days of post, and then the bigger videos can be, you know, four to six weeks. Vlogging lists videos, quest videos, stuff like that. Airsoft with a hundred angles. Yeah. I would say, I would say on average our turn around is like two and a half weeks, maybe three. It's impressive. I wish it was longer, but that's just fine. Yeah, it's where we are. We're always throwing some new challenge at them like we a couple weeks ago that we brought up the concept. Okay, huh. So apparently now everyone robber beasts, they're getting all their videos dubbed in all these like yes, 12 different languages, 12 most popular other countries, but in order to do that is what people don't think about at home. You have to video lock it early enough for you to do that and then upload it at your normal cadence. So basically we're like, okay, cool. If you got to turn it in, let's call it a week, two weeks early. That means we got to somehow get ahead two or three weeks more than we currently are. So we get on that cadence. Yeah, so it's stuff like that that we're always like, hey, I know y'all thought you were ahead, but surprise we're gonna have to get more ahead or whatever. Well over half of our audience watches outside the United States. So definitely something that we're looking to push into. Yeah, it'll be, not be cool. You're the unsung hero. This is basically employee area. So we have some executive offices as you come in on the left side, those have the windows. That's why they're for the execs. Then we have yet to hire what are working on it. And now you're in kind of the co-working space. What's that Emmy award for? It's a great question. Um, um, it's not for us. It's for our production, for our Amazon Thursday night football. We want the, what was the action? Yeah, yeah, so a funny, it's funny to us as the five dudes, the talent, I guess, is not allowed to win one. What? I'm not sure. But that's just how it works. So a bunch of people on our staff. Interactive experience. Yeah. Got it for making the whole thing happen. We want to. Two in a row. But you'll see them in people's offices and you will never see one in hours, because we're not allowed to get one. Not really sure how it works. I didn't actually. I'm excited for the team. I'm very excited for the team, right? What was this for you? Our alternate broadcast where there's Amazon Amazon. Is that where, like almost a man in cast that you got here? Yeah, yeah, crap. We did that last two years and it's been really fun. And yeah, grateful for the show to have won my double. Emmys, Emmys are cool, but uh, this is the real trope in the office. You see, look up there, 2021. That was, oh yeah, I guess the first winner and then 2024 will be another one here. Conveniently, they left off 2020 and it was me. I don't know why we started in 2021, the best trope. No, if I remember correctly, Tyler did win the year that no other dudes played. I don't remember details, details, details. But here we are. Yeah, I'm about that. We did just have our draft of the other night. Thursday night's first game. It's very exciting. Fantasy is not real, but it is really serious around here. And unlike Emmys, we can actually win these so we care about them. Do you want to see, do you already see one up close? Yeah, we did. We don't need to see any of these. No, we don't see another one. No, no, no. We can name this one. That's my name. Oh, we're Chad Coleman. Huh. I don't remember you. I'm making operations producing. I did. Really? Let's look at the tasks that just jumps off like one. I mean, I'd have to What were your game they test? What were your responses? Yeah, coordinating snacks. Yeah, you're the snack guy live social content in the make sure that those incredible Speech is too long. Yeah, you're trying to get them off stage Thank you, all right, go to commercial break So back there in the dude suite is where our offices will be yeah, but because they were painting and everything Cody's like, well, this one already has furniture in it for one of our We came in one day and Cody had a stuff all in here. Yeah, you want to say it's really smart Yeah, so that's just smart. They're saying that our offices will be completed by this week Really, I'm not about to pay the ladies and hey, do you mind first? Are you how did you get the idea for the hammock or the loft up there? I like naps and On the floor, so I said let's go rooftop Dude who designs your merch. It's so well done. Oh, that's all not me. I would say Garrett has had more of hand in our Roots than any of the days We've changed companies a few times, but the hats have been staples. Yeah, and also your logo I just feel like this one this one y'all may have seen this true brand Down yes started and we worked with the guy he was kind enough to let us in and so that's been really fun It's been the top sale. How did that take over like I feel it's kind of had it were deck wore it and then it kind of was yeah Yeah, Gordon went nuts. There here you go. There you go. Yeah, that's how it all started Pretty creative. I love it Yeah, make sure that I'll move So it's all yours the other day we had We do two a year make-a-wish days. Oh, and we have the families come by and that's humbling and Yeah, kind of emotional honestly, but that's really cool twice a year and they'll be 20 or 30 people at a time that'll come through and So that was fun because they got to see the office before really anybody else So we made it as fun as we could with it being a work in progress out there But these are the types of things that we would have for the families and this is our new board game Tyler came up with the original board game idea on a home depot box And so I would say that was an example of something we were very Physically involved in that maybe people would be surprised they think somebody just made it but Ty made it and came up with all the little Game play and played it with his kids and so then we brought it up to the office and everybody played it We tweaked it until they made it into a real game. So that's a ton of fun and this was in Walmart This was in Walmart Corey wrote the due perfect book So we've done a couple of books now, but this has been the main one I had a smaller one from years ago. Yeah, that was the one that Corey wrote the whole thing Corey worked with another author to put this one together But Corey's been passionate about that side and Garrett's wife actually wrote the kids book so he did a kids book Which has been a ton of fun But we're looking to do that's so cool how you guys have like turned yourself into characters We've been they mentioned like do perma-junior We've been wanting to do an animated show for a long time. So that's something that we're gonna use some of the fun with you guys as the I do perfect animated show. We just think would be a ton of fun. Yeah That would go along with a book series. So that's that's a big concept that is not a small undertaking, but I didn't interview with Ryan's world and the way they're thinking about animation I mean if you guys get in that space, it's like huge. Yeah, it's crazy. Do you see the floating logo in here? Welcome to the do-perfect kitchen. I remember when we sat in a meeting and the team we were working with It's called Jack Porter who did a bunch of the the designs and here really really cool. They do a bunch of the college Sports areas when you walk into some amazing D1 place and everything's awesome on the walls Jack Porter is the type of company that does that so we've been working them killing it So they helped us design all the stuff. There's really cool. They had these fancy Rendering's where you could stand out there with your phone And turn around and you could see what the space is going to look like once they put the graphics up on the walls and That helps me as a very visual person, but so anyways They were like you know floating logo. We're like yeah, we should do that. We should so awesome. Oh My god, thank you, man. Oh see I know the upside down thing is like kind of been overdone a lot at this point No, no, you were early, okay? We're really with true brain. We are like working on our merch right now We look at your stuff in the quality. You're like that's the bar. Well, thank you. Yeah. Thank you. I mean, it's so well done We're planning to do I think we mentioned that we're gonna have a retail store here. We've never had a place for a store So our hope is that we're gonna have stuff you can only buy here kind of like if you go to the masters. Oh god You can only buy stuff there. That's kind of what we would have. Yeah, yeah. Have a different DP logo that you can just tell You got it at the store I'm going to see that so we'll see. Yeah, we'll see. That's the game So what happens in this room? This is the workshop This is a Garrett special In the last office and finally said I'm tired of the sawdust I'm from builds ending up on everything in any tire office. So This is way larger than the last workshop. How many videos involve a set that you guys built almost everyone At this point, probably most of them is How many sets do you keep after you do a video? Very few. Yeah, well, we used to keep a lot and that was a problem because it would just take up space So we we turned down and reused the wood and the materials, but Great example of a set that took a ton of time to build that we essentially just took right apart and moved on as you got a little behind The scenes of the robot battle. We did yeah, we kept on that though We're gonna try to use it for something else, but it's like kept the material. Yeah, we kept the material But that took I took a month two months to build Indestructible basically battle bots set and you know that was in the old space and now we move it over here But it's like that took forever to build and was incredible and it's like I don't know. What do you do with it? You know The other day we had a bowl in a china shop in here literally the team made this into a china shop and we had bowl So I was exciting We're all the sets sets get built for our videos that idea happened Four days before the build it was You guys keep turning around that quickly. I mean every once in a while will be at the points This is for the rage monster in awkward stereotypes shout out pretty funny video I will say I could say that because I didn't do a lot of acting in it. It's pretty good I couldn't leave it at that I can't I just needed this oh, yeah, I'm coming But we had that idea because it's always tough. Yeah, this deep into it What are we gonna do for rage monster? You talk about the trick shots being tough to top There's a lot of pressure that kids put on like what's the next idea for rage monster and so we were sitting there talking talking and bowling in Chinese shop came up and so we're looking at our production team like can you all do this because it's kind of the only idea we care about now and they said yes it was sweet. What's the most expensive thing you've broken in your rage monster segments? I mean technically the basketball court but it was already ruined so it was already getting taken up we had a flood in the old office and so you couldn't really tell on camera destroy it and looks on camera like it was just perfect. It really might be a house coming up is what I heard. It's a potential that it's not just a full house to say it's your house. It's your house. No, it's not my house. So what is this room? This is going to be the new set for overtime. Okay. So like Ty was saying earlier overtime has been amazing and it's a lot of our like deep fans favorite thing and so we want to give them kind of a season two make it different and fresh. So we're going to build that set right here. Episode 47 I think which is insane. That's crazy enough. That's wild. Yeah that's wild. I mean that is nuts. That's pretty wild. What is planning for an overtime episode look like? Because it's many segments a lot of them are ideas that we've had for a long time and try to combine them into the best like four segment version but we tried a lot of creative two just to come up with more. We found it's a good way to work in athletes or celebs too that either trying to promote something or don't have a ton of time we can usually film an overtime episode with them in a reasonable you know window of time and so that's been a good recipe for involving them. It just gives it gives you the freedom to try different things in an episode and it's been kind of a great testing ground for us. It's a creator celebrity you've had on the you only had very limited amount of time you had to get the shot like what was the most time pretty we had a pretty like set amount of time with Luca he was here and so we we knew in advance exactly what that one was going to be and really highlighted by Cody playing in one-on-one I mean I'm talking just a feed of athleticism out of Cody there. It was quick too we appreciate you. I did my question. We'll get it back yeah I think you shot a backwards shot when creators and celebs come on your show like their jersey sales go up like they're you know their subscribers go up what's been the biggest impact on somebody who's come on your show and afterwards. We talked early days fantasy football draft numbers went up for those guys Johnny Hacker as a punter I remember that really put him on the map you know he's he's great it has been fun we talked about for football specifically like help take the helmet off of the players because you don't see other than just kind of a pretty boring press conference out of most of those guys you're going to chance to get their personality so that has been fun for us to film with the athletes yeah what's going on here what's the green that's our sound studio no may shift gaming studio right now so we are having it like a dude perfect gaming channel that sparky heads up and we all like rotate in and play game with them except so that's going on there until we get it set up in this corner over here when all that stuff goes away maybe guess why these buildings are there but I'm looking I'm looking at dude perfect history right here that is sounds part of the idea kind of a condensed version of our history those are the places where we have made the world's highest basketball shot from a different time so started 2009 and good old Kyle Field in Texas A&M and then next one I actually went down to here we got a tower in the Alice was a moving goal then Oklahoma City in 2016 and most recently hopefully the last one we will ever have to attempt how do you guys think about topping yourselves when you go that high first mostly when we were there we were thinking please dear god let this be the last one really that took four days right it's only three days you don't like four or seven days probably took 40 years off our lives I mean it never should have happened how do you guys think about your different formats because last time we did interview tie you mentioned like if you guys are doing trick shots like you wouldn't be here like 15 years later yeah how do you come up with your different formats beyond just the trick shots we try and come up with a new series at least once a year and I would say 99% of our ideas are in house internally I mean we've tried outsourcing other ideation and stuff like that and I mean for us we have we have some really creative people outside of the five of us even on the editing team and they're always pitching ideas and it's just a group effort it's that's for sure the hardest point our hardest part at this point is coming up with those new concepts and new creatives but yeah the quest video with the MLB and then Cody's racing it's usually a process of us all getting in a room together and throwing out a bunch of bad ideas that somebody takes and then turns it into a semi-good one and then we work on that until it becomes a great idea what's been a idea that maybe you guys didn't think would worth it as blown up I mean over time when we launched it we we had this concept of like a variety show forever had no idea if it would do well or how people would like it and then now we've this will be our fifth tour coming up next year that we've essentially toured off of that series I mean quest we know how people would like it bucket list it's just different you know variations of the things that we like to do anyways that are formatted in a way that feels like a new series or is it presented in a new way how do you think about like the division of what everyone does I know Garrett you do a lot of the finance like Cody you do a lot of social media like how do you think about who does what I don't do perfect I would say one of our biggest goals moving over here and yeah taking on the investors that we did is to try to get out of some of that so that we can focus primarily on content I mean you've seen a lot of the other creator stuff we feel like yes we were some of the first to do some of this we were a little bit slow in building out a full team to replace ourselves on a lot of the actual business work so it's kind of amazing how much of the actual work we've done and are still doing 15 years later so that's something we are very much looking forward to is getting some people in here who can do a way better job than we can at the actual business stuff so that would be great what do you think people would be most surprised to learn are you still do all these years later there's this payroll paying bills it's wild yeah I'm the HR guy really so I'm still onboarding all of our people which is what do people find that surprising sometimes what is onboarding looks like a dude perfect employee handbooks having them sign all the documents to be here making sure that they have benefits things that I didn't know anything about until jumped into it curious I don't know just curious that like it's cool that you guys are doing all this big stuff but also all the little stuff too you know I feel like a lot of people just watch you guys on camera and that's it send your resume yeah we can we can we'll break down the benefit package for you so tell me what what's this behind us do you guys train a lot like for your trick shots you can't tell we can't tell we should we train hours look at us yeah so we're indestructible okay well what goes into training for trick shots that's a great question it's more if we're getting old it's more of the training as we approach our 40s you know it's just smart probably biggest upgrade we added a sauna and a cold tub I saw that we did well we heard that's supposed to motivate you to work out you know that you can do that afterwards right right guys yes oh you guys have a tonal okay we have a tonal yeah I love the tonal completely you got to hurt on the total well technically there's not total it's like my favorite product of all time but yes it's anybody yes what do we got here it's plan G yeah yeah so got a sauna and then wow this needs some water and the cold plunge because you know can't ever be too healthy you know so so far we have yet to be too healthy yeah no we eat a lot we eat a lot of junk food so this helps us you know read the toxins out sweat it out but yeah it's just a little like we kind of keep this just for us five and it's just a nice little like you know recovery reset the mind room so typically play spa music in here and after a shoot or something yeah oh dude I have no shame in that so yeah it's like kind of hitting the locker room after the game yeah correct yeah little dudes wind down and trick shots to wire on you you know clearly I shoulder surgery recently I'm going to be fine guys don't worry had the same surgery the tie has had and baby had we do too much and we're do 15 years so it's fine all right guys thanks for the tour can we do a pound it noggin to end let's do it all right pound it noggin see ya yeah should we do should we do uh burn the whole place down pound it noggin and then attempt yeah okay looks like the left side hanger just as you know we're keeping this either way okay cool I love it no pressure yeah no pressure pound it noggin see ya oh dear I'm not the main guy but I like it that's great (laughs) - That was through. - That was through. - Yeah, it was through. - Oh, he still has a name. - That is a firm claim. - Yeah, where's.