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How digital are we?

49m 24s

How digital are we?

In this interview, Shane, a digital marketing agency owner and former colleague of the host, discusses his daily routine, which involves managing a fully remote team by assigning tasks, approving creatives, and publishing content while balancing graduate studies. He highlights the differences between traditional advertising roles, which often involve long hours, and his current digital marketing focus, which allows for more flexibility due to strategic client management and setting clear boundaries. Shane reflects on his academic past as an average student who learned through freelancing and now prioritizes work-life balance, avoiding overtime and holidays. He also explains his decision to pursue a master's degree for teaching, influenced by family expectations and career requirements, and describes his management approach, which emphasizes output-based work arrangements rather than strict schedules, fostering a adaptable and productive remote team environment.

Transcription

6572 Words, 35386 Characters

English
So welcome to another episode of Me Small by Miss Moe. Today we have one of my former colleagues and batchmates in our masters. This is Shane of Cate. So welcome. Good afternoon. Or good day. Yes. Yes. So hi. Welcome to everyone. So Siguro. Yeah. A little bit about yourself, like how how's a typical day to be like a shan. Like what is your typical day? Oh, okay. Thank you. Thank you Miss Moe for inviting me and hello to everyone. Hello to everyone who's listening. So it depends on if there is school or not. Okay. So my day job is that time and owner of a digital marketing agency. And it involves a lot of coordination with my team. But since my team is a hundred percent remote, even before the pandemic, we're used to it. Yeah, majority of my time is dedicated to assigning tasks, approving creatives prior to submission. I'm also the one publishing content. For example, content has been able to meet so we for me to make sure that I'm really able to apply our maintain certain amount of quality that or standard of quality that we're after for it. We think that we do as a digital marketing agency. So if there's class in the study, and campus, then I'm based in Mandeluyo. And that normally like last term, our only face to face class was during Monday. So I know I will always have to leave Mandeluyo maybe late at the start for the afternoon. I really should be around 3 or 3 or 3 or 3 or 4 days to start the next day. I hope that there's parking. And then 6 to 9 pm, that's my class. So the benefit of having night classes is that most likely there would be one or two slots that are available for parking. Because otherwise, if my classes were in the morning or during peak hours, whether it's 9, 10 in the morning or maybe 1 to 4 in the afternoon, most likely I would be able to park. I even have like my younger teachers in the department. Now, if they have a morning class, they would have to go to campus at around maybe even before 6 in the morning. So I can't do that. I mean, not the hardcore morning person. I wake up at 3.30, start to read 9.30. Yeah, so for our listeners who are not based in Mandeluyo, they can put on traffic and parking problems in the left area. But yeah. If there's no class, then more or less the same. I'm usually able to finish work at around 7 in the evening. By that time, I'm tired. So I'm not that young anymore. I'm able to do what I even used to do. Design, or give the plum in the morning. I would bounce. I can't look at anything. Yeah, I think that would be my follow-up question. Because one of my, or one of the common questions that is being asked by the students is, "Totobana laging poiat pag nasa advertising in this year or advertising related field. Totobuweon." It depends on the type of advertising work. So for example, if it's above the line meaning you're part of the team that they commercial. Most likely, there will always be poiatan like, "Oh, they should." Or over time, magang madeline, "Aro." Or if you're the one who's editing the video, it's gonna take certain amount of hours for each output. And usually it involves working hours that are beyond eight hours. But in our case, since it's a digital marketing only, we only focus on creating social media posts. So it may seem, or it may sound easy. It definitely involves a lot of strategy planning, luck, and for river shones. And maybe we're lucky enough that the clients that we have right now, they're not as aggressive or as demanding as the clients that we had when we were starting out. So if I were to compare the clients that we had during maybe the first three or four years of the company, some clients would call me at 11 in the evening, "Papa Bago, Ripapa Patigian," and the main idea that they didn't really have the following day share with me. I had clients like that. I had clients who are, who are men, are dads, and they're probably avoiding spending time with their families. And at 9 in the evening, they were just waiting for the meeting. They were waiting for me to come to the condo to get a desk. And I'm meeting with like most of the men to discuss whatever. But yeah, I'm lucky enough for the company. The company is lucky enough that after the pandemic, we're really good to recover. And the clients that we have, they're very family oriented. So even if there's timelines, deadlines, they, if there's timelines and deadlines, they can be adjusted. If there's an important thing that's happening in your family, whether someone is sick or someone is going through maternity leave or someone is getting married, like they last year, but I got married last year. They were actually there. Thank you. One year, I'm sorry, I'm sorry, I'm sorry, I'm sorry. I saw your voice. I haven't posted yet. My wife is just starting me with her version of the content. So my clients were like, oh, we didn't want to have any, we didn't have any important things. Even if, even if, even if, even if, or even before I prep for the wedding, like taking a bath and dressing up for whatever, I was working at six in the morning. We didn't have design, but I was revising something. For example, I don't want, I don't want it to be like during the October, every morning, we made my message. And I put up a revise. We made my papa posts and everything. I guess timing and location, as an important role in determining whether the job entails something that's super, workload, that's super demanding or not. Maybe if I worked in a traditional advertising or digital marketing agency, maybe, maybe the lifestyle would be like that. But given that, I, I'm not like that. And I own my, my, my business. I hate OOT, I hate working during events. I hate working during holidays. And that, you know, that transcends to my teammates. And I don't know if it's a, if it's beneficial or effective, but I've never been a yes person. Yeah. I'm like, what's the point? It's important that you have the right management. Okay, this is this and then you set your own deadlines, I guess. Yeah, so since I know the amount of time necessary for each task, and I know everything that's included in our contract, since I'm the one, you know, typing everything and everything. I don't say yes to everything. And I only say yes to things that we've discussed or maybe we cannot accommodate or, or, what can you do to adjust your deadline, your stuff like that. So, I guess, I just, I'm just going to go to the point that I know how to draw the line. I constantly negotiate. Yeah. Yeah, I, I try as much as possible to draw the line. I negotiate. I mentioned the lengths as much as possible. Yeah, because it's like to benefit from the majority of the members of the company. That's true. So we're going applying that and going back a little bit like to the past know as a student, where you also like that, like, were you this organized or like did you just learn how to be this kind of your work management? What was it like now or that the path? I can honestly say that when I was younger, I worked harder. Yeah. Okay, we were able to hit our sales targets. You know me to pitch anywhere. Okay, no class here. That's how I. It's you, Kana. So, yeah. I guess, operate in 2023. Okay, I mean, but I'm able to play for my employees, I mean, I make sure that we have savings, the company is profitable. We don't need to be more aggressive than we need to be. And, yeah, again, it's up and being less and less. And I was younger and just. I bought myself. The drive was definitely there. The aggression was definitely there. The amount of hours working on different things. It was definitely there. Maybe also because when I was a student, I wasn't like my classmates who were people and hardcore. Yeah, yeah, yeah, yeah. I also put in South Carolina. I was just college, I was just college, maybe people like me and I. In my comrades, but I was called by its mitigation arts. The best students that we had, one is the VP for Card Co. of Macdo, one is the digital marketing manager of Sneski Bay, another one is a marketing manager of Sneski Bay. So those who actually excel even at the young age, they were consistent that even throughout their professional career, there are a lot of them are married, a lot of them are kids now. They are consistent at being excellent. In my case, the one who was a normal student, I failed, I failed subjects, I only had classes that I liked, those are the only ones that I had, that I had good grades. So I was very selective, if I left a class, I would work harder. If I didn't like the class, or if I didn't like the teacher, I wouldn't. So I was like, "Hey, I'm making a vote for the subject." Because it took me a longer time to achieve a certain amount of success compared to my batch mates who, you know, college was only early 20s or 18, 19, 20. They already know what their goal is for. They were super hard-working, grades for me, they're good. Even as a student of a horse, that's notorious for giving very, very low grades. It's time that's a very super high. - So, I mean, what's your name? - Yes, I think both of us can speak for our other batch mates, I guess, respective batch mates now. Where's the average one, I guess? If I can use that word, no? But in line with that, now fast forward the whole bit, did you ever really want, did you innovation yourself to be an entrepreneur, a business owner, and also a teacher? Now that you mentioned that you were an average student, did you ever really want to be this like what you were doing? Now, or did you have another path that you had in mind before? - All right, on the creative, this is the side of things. So, if any of you, if any of your students are already into creative, rather, so, you're a designer, as a writer, as a content creator, I actually always tell my students, if you want to be a content creator, do it now. I say, it's being able to practice it yourself that allows you to learn how to approach different types of scenarios, whether it's shooting videos for food, shooting videos for product reviews. But anyway, during college, we didn't have that. Yeah, before, when I was younger, I wanted to be part of the bigger agency, but I wasn't lucky enough to have those types of connections. Our version of Comarts, versus the Comarts that exists now, is that Comarts now, they're given the option to take electives. That's what's in college of business. For example, I had a lot of Comarts and Orb-Con students who are minor and digital, and how are we in our time? There were no minor. Yeah, while we were not minor, they were not minor. They were minor. We didn't even have thesis, we didn't have OJT. So, I think we have a lot of minor, but there were just a few more benefits for advertising and marketing, because they can easily work with Nakano. They can easily work with all of these, the name agencies, most especially if they don't have their internship there. Comarts, they were not minor. And I was in college. So my thinking was, "Okay, I'm going to have a full-time job. But at the same time, I'll be afraid to freelance." Any extra time that I have, or any extra time that I had, would be dedicated to learning more. Because, of course, when we were just starting out, in my case, I think my initial salary was. Ah! When I was in college, I already started with my photography. As a small, small project. But my very first full-time job, my salary was 14k. Oh, you're doing it already? Yeah, 14k. As far as I can tell, I'm glad to be in 2007, and I'm in 2023 now. I'm really starting salaries around that range. I was at school, and I was at school, and of course, if you're working in an office, there are certain times in a day that you're not doing anything. So we have a choice. You want to just trade-aff and watch different videos of whatever, different series, or the other ones that I don't know, or the techniques, other strategies, other ways to do. ways to. and how to use Photoshop. And you can also use that time to work with clients. So, Shampir, that's definitely a sensitive topic. Or. That's definitely a sensitive topic for employers. Because you wouldn't want your employees working on something else. Or the time that you're working on. Or, like, you wouldn't feel that your attention will be separate, I guess. Yeah, yeah. And that's probably one of the. the fears of a business owner's when it comes to remote working. And I didn't really know if you're sure if you're going to start to talk on the word that you sent them out to do. Right. Right. But in my case, since I've always done that, ever since I started, I understand if my employees are doing the same. And a lot of them are like that. Yeah, so you're as a business owner now, you're very flexible with how you manage your team. Yes. So every person, there's a specific working arrangement. Like, one person is four hours a day long. And then, the taxi time on output please. Another person is four times ten to seven. But I learned how to keep. Yeah, before ten after another guy in the month, output please. Since this means this means you're in the streets. When he's awake, he's able to work on our stuff. And then another guy in the month. Same thing. As a full-time job, up to him, if he wants to work in the evening, if he wants to work in the morning, he wants to work during weekends. Just not easy with some corner before the bed. So very, very, very late. Based on that, as long as they get delivered. So that definitely has frozen funds. For your understand. Yeah. So you're expecting something. And you don't know when your employees are going to start working on it. Or for example, I've had several instances where in a graphic designer, he wants to work on the morning, he wants to work on the morning, when he's responding to the revisions. And then they wake up. They're going to take a click and they're going to hire you. For them to work in the graphic designer. So, you know, challenges that I have to learn over time. And I guess for me, it's the reading. And still not the kind of business owner would require people to go to the office. Yeah. Now that we're talking about employment and your, you know, you're doing your team two things. Two to follow up questions. First, do you still find taking your master's important or focus on the long-term on building your, like, record-dense in internships or work or maintenance work? Like, where do you stand on that? Okay. So, it's definitely related to one of the reasons why I decided to teach. But they can take up master's since it's a, it's a hard requirement. Yeah. I mean, remember that time when teachers who didn't have master's degrees were really at school. Yeah. Because, well, that's what you say. So, yeah. But then that happened. And now, like, definitely in the study, it's very research-based. So research output, you know, criteria for the motions, for giving preference in terms of, you know, having more subjects being able to teach in grad school, being able to teach in, like, MBA, for example. That's true. Yeah. So during MMC, going back by a few years before, before MMC. So I've always wanted to teach simply because I thought that there were some teachers who weren't really teaching well, doing their jobs. And this was very college. It's very easy. But the way that we're doing this, it's not a problem for us of the pros. Or, well, I'm not learning anything. And that's very, that's very biased coming from someone who's also selective. [Laughter] To a conscious object. Maybe, maybe, every time you're doing this, it's a subject, but yeah. Yeah. So I wanted to teach in the communications department, that Miss Diaz was the department chair during that time. I tell them, I think that's now. No, she said, "do you need to take your master's." "Okay, I applied for like applied media studies." Something like that. But I wasn't accepted because during that time grad students were finishing their course. So, mena nangingali nina tatapos when they were prolonging their degree. It was a point that no one's graduating. And that was one of the reasons why they weren't accepting. So, students during that time. It's just in 2008-2010 around that time. Okay. And in 2011, my dad brought it up. Or maybe in 2010, he said, "I'm going to take your master's." And to inform the class, I am half Indian. So, of course, you can see my face in the smiley-candle-sale photos. I made this dreamer the last time I was doing that. So, I'm half Indian, half Filipino. And if you're a parents, or Indian, most likely, they can force you to take masters and then PhD. Or like MBA. And then, okay, I'm going to say that. Simply because like in India, an undergraduate degree is like entry level. So, even the racquet file, employees, and the blue collar, job workers, they have a lot of them are college graduates. Even here in the Philippines, they are very interested. And they have a job opening. They are also security guard. They are also a nurse. Whatever, they are a college graduate. They are a grocery worker. Oh, yeah. So, and of course, at the same time, my cousins were a bit older than me. They were more at least four years older. I was very well-educated then. But my only criteria, my only, I would agree to getting enrolled if my dad were to split that tuition with me. So, you know, my. My smart smart. Yeah. Because given that my salary wasn't that high. And given that I'm a provincial, I've been renting ever since. Even until now, even as a very guy, crystal renting. Okay. Mahala. Mahalang rent. Yeah. Mahalang rent is a place that you're going to be living there for like 20 years. So, it's a very big decision. So, yeah. So, they're okay. We're okay. And Mahalaang is a very special salary. Yeah. Yeah. So, during my early 20s, until around 27, I think, major bulk of my salary went into two things, rent and school. So, imagine that I was a big sorry. Another negative. Don't rely on credit cards. Because I was very dead in credit cards for very early years. You know, the kind of buy-up of a day. So, children, credit cards are a no-no. But, you know, fast forward to adulthood. I use credit cards for almost everything. Simply because I know that I can pay for it. Not like before, you were paying for things that you didn't have money yet. But, I feel like I'm going to pay for it. So, you can pay for it. That's true. Yeah. At all things. Anyway. So, I was finishing the degree. And then I was already telling some teachers that I don't know if you remember Sir Arvin Alivia. So, he was he taught account management and digital marketing also. And then I was freelancing for him. So, I trained one of his graphic designers doing that. I photoshopped. I had a 10 session type of thing in the training. And then, I was telling him, I want to teach. And given that he had a lot of management department like Sinabas Julli. He pensioned it to Dr. Luz. He pensioned it to Miss Aireen. And then, he was just a little bit more interested in the job. And then, for three years, he tried to convince me to be a strategist, even without a hard core understanding of the digital marketing. He had no more background or your work experience was more on designing the largest chapter of the past. Yes. My only knowledge of digital marketing came from my average digital marketing prof. during that time. Do I say it all in them? Yes, I do. But that's the same time. Even that I was in a digital agency. So, when I agreed to being a digital marketing strategist, we started working with a lot of suppliers. Suppliers for Google, suppliers for Spotify, suppliers for web development, suppliers for video production, and being able to work with all of these individuals and teams and organizations. And then, I was able to share that with my students because I was also given digital marketing as a subject in grad school. And because a lot of my students during that time or digital marketing professional still have an exchange of knowledge, continuous language. Whatever I learned from work, I teach my students, whatever I learned from my students, I applied in work. So, continuous language. And I guess what's up with that is that we are in Facebook, Facebook, and Google. We only care about your agency if you're spending enough on ads and really looking at some of our clients spend a lot. So, we also get training. I have a constant in that thing. Yeah, we get training simply because our clients spend a lot of ads. Interesting. So, is that what you want? I want the company wouldn't be able to grow without being able to meet all of the clients and partners that I had and have coming from grad school. I think grad school paved the way for the digital marketing side of my career. So, it's really a balance of your talent. Their talent slash what you know and who you know. Right? Right. And being cigarette stand, you have planned the plants plant deep. Because I wouldn't have started this company if I wasn't teaching. My plan to plan on was okay. I have savings that would allow me to survive for the entire year. If I wasn't able to close any accounts within one year, I would still have additional income coming from classes coming from, you know, part-time teacher. But again, luck and timing during the first years of our company. The previous company that I worked with got back rubbed and closed down. And all of the clients that they had approached me. And a lot of them jumped and became a heart-lions. Wow, it's so beautiful. And I guess your friends are also doing okay. So guys, I have some questions. What are your two students doing? On your last note about teaching and money and timing and the whole industry as a whole. I think this is a relation to that. What do you say there is really big money in advertising? There's a lot of opportunity to earn in digital marketing. Not necessarily just advertising. Okay. So advertising can be two ways. It's being an advertising specialist. If it's digital, you have to learn the best practices. This work adds IG to Google ads. And I don't know everything. I'm just one guy. Okay. That's why when it comes to Facebook and IG, sure I can do that. But if it's going to be a TikTok, if it's going to be a YouTube, if it's going to be a Google ad, we have ad specialists who are very much experienced. And that's a media planning by Instagram. Another aspect cool advertising is the production side of things. They want to be a director. They want to be a graphic designer. Definitely. They want to be a videographer. They want to be a theater. They want to be part of production. So there are definitely a lot of opportunities and maybe system out there of picking what's, what's aligned with your interests as a person. If you like writing, if you're a corporate, if you're into photography, start practicing photography as really as possible. If you're into videography, I'd phone my own guy with mother. So many tutorials already on Instagram and YouTube in order to maximize any device that you already have. And then maybe once you get to convince people of your worth and your creativity and the value of your work, then upgrade to a better phone, upgrade to a camera, upgrade your lights, learn more things coming from a lot of online resources. And I even was watching, I was watching a like a podcast around Wall Street, Vietnam, and the interview was about this marketing intern or marketing officer who got laid off. And because of her knowledge in marketing, she said she studied two years. If I can't earn a living being in the influencer, is it your own word out if I manage influencers myself? Oh, that's a good idea. That's another sign that's not a asset to it. You're the one negotiating the terms. You're the one, you know, showing your clients now. This is the type of data that you can receive. You are the one searching out all of the talents that are out there, you know, depending on what brands, what industries you want to, you need to work with or you need to work on. And then normally the cut for influencer marketing agencies is like 30% of the data. There are some, there are, yeah, there are and the benefit of working with an influencer marketing agency as a content creator is that while the one who's not going to negotiate with clients and you can just focus on being created. And the second question that came in is in relation to that, no, because it but there's a stereotype that when you're in the industry, anything related to advertising, marketing, entertainment, all that, all that, all the industry that coincides with each other. And then the student said, can someone who is soft spoken and not that creatively inclined be in this industry? Yes, there are certain aspects to the job that involve talking to a lot of people and that the types of jobs are like, they're not executive, not manager. And then the first one, and the next one, as strategies for those involved, talking to a lot of people. But if you're an introvert, if you're shy, you don't like, you know, what's your energy, you know, you know, in real life, I don't talk. Yes, you don't. You're a very shy person. As a human being, I don't talk. But if it's work related, if I'm teaching something to plant, it's at least for me, it's something that I can turn on and turn off. But yeah, there are a lot of those who are in the creative industry, like, you know, talking to a lot of people and not always having energy. And they make time on the writers, the graphic designers, the editors, just working alone, working in a coffee shop, working when everyone else is sleeping. And it's definitely possible. It's not a world that's exclusive to the extroverts. Yeah. And in relation to that, is it another stereotypical question that we need to pass? Is it true that the like advertising or marketing that the end of this whole industry is or is or can be toxic at some point? And why do you think it is toxic? So we want to talk to you can come to things. Number one is the people that you're with internally. So it's their co-workers or our management. It's actually not all replaces or harmonious. Not all bosses are nice. It's like, to simply put, there are a lot of bosses there. Very demanding to the point that they, you know, always work across the lines. I have definitely had my share share resigning from companies simply because I didn't like how the bosses were like. I didn't like how the bosses were so, you know, a little mean to staff versus executives. I didn't like how bosses were some bosses weren't that bright. I don't know if you're better than them or if they're not taking the company to the red direction. So you need that company. And I'm sure there are a lot of work days out there. Maybe you're not, you know, in a good working relationship with your co-workers with your office mates. Maybe you're not all personalities or maybe they're all personalities. So that's internal. Externally, you can come from clients. Just like what I said, I've had my share of. So, you know, you're clients, you call you up at 11 in the evening because you're not, you're just a little bit more active. And you know, you're just a little bit more active. Or you're just a little bit more active. You're just a little bit more active. Or you tell them you are just a little bit more active. I know that there are a lot more like that. They're alive. They're not taking care of their family at all. So, yeah, there are a lot more, there are a lot of more stereotypes that somehow are true. And the last question that we have here is that as part of this industry, how would you, or how, how would you continue? Well, aside from from teaching and doing your work, your agency, you know, is there like a word for you, I guess, that would describe or. Or inspire other people to really pursue a career in this industry. Or take a course related like if I call com arts, or other courses that are related to this industry because you know, based on the just to give an idea, I don't know how it is now in the salon. sa alin o, but in the end. In this specific school, I still the city, ang continu nila, I think their patch is deepayata 20. They're very school. The whole about it. Okay. So, pattern, how would you, if you as a teacher and maybe as a, as a business owner as well, how would you think and how would you advertise your market this? Is this a word? Is there a word that you can use also? I'm not sure. I'll call my heart. And we were basically bringing wash to hate capitalism. That's our training. Well, we were, we were, I guess not not all teachers were like that. We definitely had teachers who were like that. No, it's the headgemon, it's the headgemon, it's the power, it's the, it's the, it's the society. Yeah. And you can, you can, you don't need to have a part of society. It's at all. But all of the, all of the business knowledge that's taking from grad school. And at the same time, it was also being able to jump from one job to another. Trying to get a feel of different aspects of advertising marketing. For me to understand what I liked and didn't like. So, I tried being, in sales, I hated it. I tried being a, a cold guy. What's that? I tried being creative. So, what's that? Dina, how much of point that that is also in events or in PR. But if I continue being, I know, being an employee, it probably would have tried everything. Yeah. So, it wouldn't be a one word, but more of a phrase. And that is, don't stop learning. Don't stop learning. So, try and have. Yeah. Because even me, like, like before our call, I was watching a lot of videos on how to do lighting. Lighting like, in photography lighting. Yeah, lighting for photography and lighting for photography. Oh, it's interesting. But, it's a world of our training and comrades, at least with the teachers that we had. Or, I guess I didn't, I wasn't able to take that subject. But, the moment I brought Kew in Comarts. I brought Kew in Comarts. But, it was for TV production, not necessarily for photography. It was a take, subject, but it was a take. Was it an elective, back then, photography? It's a good photo. It's a good photo. And, the photography that we had was film. The one that I was able to take was film photography. Ever lighting, I was able to take. So, don't stop. Even now, I think if we have a video requirement, I think it's an EVP. It definitely is a partner with, depending on the scope of work. It's a partner for me, it's an entire team. Ever and the only thing that we're doing is just negotiating, we have a change of concept. But, you know, I know a lot of people are used to doing the work. But, in my case, I still would want to know what the best practices of doing the product reviews. Yeah. But, what the product reviews, kind of, living room, was the best lens for the best lighting for that. What's the way to approve it? What's the way to? Even, even last year, now, we tried to attempt, we attempted doing more shoots at home for our clients. So, I bought, like, my background on Shotney. I bought my soft boxes. So, you know, still, there are so many things that I still would want to learn and shy. And I don't think it's swim or not. Wow, great. So, I think, let's pull down and go to the fun where you stay. So, yeah, any, any other tips or, like, that you want to add to that. Because I am pretty sure, my job, I'm a lot of tips, like, maybe last few words before we say good, our goodbyes. May school roll. When it comes to advertising, marketing and digital, production, or production first, what's in media? What are COVID-19 content creation? So, the majority of the stuff that we're going to be doing is involved in creating content with short-form content or long-form content. So, my advice is, as really as now, learn how to create content. Even with whatever device that you have at home, whether it's a phone, or maybe a camera already, learn how to create content. And don't be over-and- with the quality of content that you might see, or can see when you do good content Instagram. Because they're indefinitely in doing that longer than you. So, you can't be a problem when I was in college. I wanted to be a photographer. Yeah, I wanted to be a photographer, but I'm kind of in it. And then every time I see, like, the best work from the photographer, from photos, from photographers who are presented by other teachers, I'm going to have to do something like that. I'm too hard. So, I'm kind of self-discarded. I'm just a photographer, or maybe I can't do that. And there was no one telling me, "Hey, don't be over-weld with the quality of content that you can do." Because they talk about their entire life together. And you also have your entire life to reach that. So try a tiny little more content. Try making content. Don't be discouraged with the gadget that you have. And always try something you know, educate yourself. And where can your our listeners contact you? Or like, do you have a public social media that they can look at like for your photography or your agency? Maybe you're still this kind of step to check out our Facebook and Instagram. It's an @studio-billy-a-v-p-h. And we also have a website but it's not updated really. I wish. I wish. I think we can put up the our online channels. Right? Really. Having a majority of our time is spent on work for our clients. But yeah, I mean, they could definitely browse through the stuff that we've done either for our digital marketing clients or for the purely creative development clients, that are the only ones. Yeah. And my last follow-up question is, do you accept internships? Yeah. I think my problem is interns. And we have how many interns do you have right now? One, two, three, four, four, and then two, five, reserved for a list. The problem interns are definitely useful. Instead, they're able to upload tasks, interns are able to learn, interns are able to work directly with clients, they give them a feed-up, a power and a responsibility. But at the same time, they tend to be interns. So, of course, I'm not, you know, just to encourage students to apply as interns. But, you know, know what happens when there's interns, there's finals, there's hard work. Yes. I'm asking for something. Yeah, the dynastability. What can you do to respond to, you just can't take the majority of the day. And it's a curiosity, I'm sorry, sorry, sorry. Yeah. So, it's not your accountability of being able to manage the workload that you give them. It's not there yet, but we still definitely have interns. It's not there for the, you know, a research type of things. Like for example, it's a conceptualized topic or helping out with us to communicate management or for example, if there's an event that's that's the person that's covered by our use of peace. Or, maybe you know, that's the person that's the person that can help the team out. So, or if the person is capable enough to write or to design, they can also help us create things like that. Okay, so again, what is the, can you mention again your Instagram for our lesson? So, the company's studio, Beliary, and the Facebook and Instagram accounts are studio, but a pH. Okay, so thank you for giving one hour of your time to for this. Thank you. Thank you. I'm pretty sure our listeners are very much appreciative of your tips and suggestions and your life lessons. I also thank you again.

Podcast Summary

Key Points:

  1. Shane is the owner of a remote digital marketing agency, managing tasks like content approval and publishing while balancing studies.
  2. He emphasizes setting boundaries with clients to avoid overwork, contrasting his current flexible, family-oriented clients with past demanding ones.
  3. Shane shares his academic and career journey, noting he was an average student who learned skills through freelancing and now values work-life balance.
  4. He discusses the importance of a master's degree for teaching and his flexible management style, allowing team members to work based on output rather than fixed hours.

Summary:

In this interview, Shane, a digital marketing agency owner and former colleague of the host, discusses his daily routine, which involves managing a fully remote team by assigning tasks, approving creatives, and publishing content while balancing graduate studies. He highlights the differences between traditional advertising roles, which often involve long hours, and his current digital marketing focus, which allows for more flexibility due to strategic client management and setting clear boundaries. Shane reflects on his academic past as an average student who learned through freelancing and now prioritizes work-life balance, avoiding overtime and holidays.

He also explains his decision to pursue a master's degree for teaching, influenced by family expectations and career requirements, and describes his management approach, which emphasizes output-based work arrangements rather than strict schedules, fostering a adaptable and productive remote team environment.

FAQs

Shane's day involves coordinating with a remote team, assigning tasks, approving creatives, and publishing content to maintain quality standards. If there are classes, he travels to campus for night sessions to avoid parking issues.

It depends on the type of advertising; above-the-line work like TV commercials often requires overtime, but in digital marketing focused on social media, it can be less demanding with proper client management and strategy.

Shane sets clear boundaries, negotiates deadlines, and avoids working during holidays or events. He prioritizes family and ensures the company culture respects personal time, which benefits the team.

Shane encourages students to start creating content now to gain experience in different scenarios, such as shooting food or product videos. Practice helps build skills for various creative challenges.

A master's degree can be crucial for teaching roles and research opportunities, as it meets institutional requirements and enhances credibility. However, practical experience and continuous learning are also valuable.

Shane allows flexible working hours based on output, with arrangements tailored to each employee's schedule. He focuses on results rather than strict hours, fostering trust and productivity.

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