Hollywood's Most Feared Agent w/ Ari Emanuel | Your Mom's House Ep. 885
1h 28m 14s
Michael Rapinoe reflects on his journey as a successful agent and leader, emphasizing core values like curiosity, emotional resilience, and authenticity. He attributes his success to personal traits—particularly his dyslexia and ADHD—which foster deep reading, multitasking, and a relentless drive to understand new trends. Central to his leadership philosophy is the belief that clear communication and direct expression of expectations are vital, as people cannot read minds. He highlights the enduring power of live events like stand-up comedy and sports, noting that despite streaming growth, real-world engagement continues to rise in value. Rapinoe expresses cautious optimism about AI in film, seeing it as a tool to enhance creativity when guided by human artists, though he worries about the potential devaluation of human talent. A pivotal moment in his career was a betrayal by Jeffrey Katzenberg, where a backroom deal undermined a key client relationship, reinforcing his belief in integrity and accountability. He champions personal, trust-based relationships over institutional loyalty, arguing that agents should be chosen for their character and consistency. Looking ahead, he sees the future of entertainment shifting toward live experiences, podcasts, and personal brands, where direct engagement with audiences will provide greater value to advertisers. Ultimately, Rapinoe believes that the best business models will be rooted in authenticity, connection, and adaptability in a rapidly changing industry.
but you you work with noah right yeah you know what's funny is like he's great i went to dinner
with him and i'm just like a huge fan so at dinner i'm like i'm like bro are you gonna do another
fargo and he's like they won't say yes yeah he's like i don't know i go why don't you do one in
texas and he goes do you think i could and i go you're fucking noah holly do it in your backyard
yeah in the first season you're like holy fuck this is as good as the movie you know this yeah
it was six episodes or eight episodes next season what dude incredible yeah that's how i felt yes
and then every season i just kept on calling like this is crazy and i actually thought everything
was real like like it was a real story like i had fucking dude and it made me so mad that to
to resist the card where it's like all this and then i read once i looked it up and i was like
motherfucker and you remember that in the feature they do that too and i was like he got you he got
me totally
got me every time because i was like man i lived in the midwest i don't fucking remember this at
all yeah unbelievable okay are we rolling are we putting these on we don't have to we're rolling
we can leave it off yeah i can hear you yeah i can hear you too really rolling all right
well welcome welcome to your mom's house
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anything that we were just talking about we got it okay good all right yeah um of your mom's house
we are here ari emmanuel the book is called roll the calls unlike when tarantino was here i actually
read this book sorry quentin you got kind of you got a little heated about that and i was like
your team gave it to me the day before right he's like all right it's um my book also debuted at
number two so congrats i feel like i'm here with a brother from another mother a fellow brother
um this is a fascinating insight into a very successful wild career i wanted to ask you this
out of the gate you're are you sports fan you like sports right yeah so what's your sports
my favorites my favorite is college football i love college football
and and i i thought about this because one of the things that's fascinating about college football
is that ultimately all the coaches they all get up early they're all obsessive they're all you know
their wives are like can you fucking please knock it off they're recruiting all the time they're all
doing this shit right and then only a few are not only successful but some a few are also
also successful multiple times and you're like that's crazy like that but isn't that true in
when you go down every vertical of sports business very few very few the the one thing though that
you'll like if you ask people in college football for instance what about um what about like you
know the fact that like urban meyer or nick saban they're not just they were successful in all these
like what is it about them that's different one of the things they'll say in college football
people that have played with them or worked with them is they'll go well ultimately these guys
are great teachers for instance they're not just like they're not just like they're not just like
they love to teach meaning at coaching they love to give actual specific teaching to these kids
they're also very detail-oriented obviously but they're obsessive in the same way the other coaches
are obsessive in your field is there something about you ovitz like soup like super successful
agents that's different because there's a bunch of agents who are like i wake up i make calls and
you're like you're fucking dog shit like you suck so why
oh my god you know it i'm you fired all these people before i'm sure here's i remember we went
on a retreat at caa when i worked for mike uh-huh and i think i was an assistant still i was working
for bruce vinegar and mike talked about and i was always even though i was dyslexic i like read all
the time and that then you learned like you my mom taught me through tutors how to read how to
read i mean i was very i'm very slow reader and now i just thank god is there's so much audio now
yeah articles you know that one of the best dyslexia schools in the world is here in austin
right which one is it roston saunders oh yeah yeah yeah yeah but i i didn't have this i sent my kids
to linda mood bell which is a program i teach and then they went to schools and okay but i i've
heard about this i don't know it okay um and oh it's there was him and ron meyer sat down in
front of me and i was like oh my god i'm so sorry i'm so sorry i'm so sorry i'm so sorry
of all the assistants the trainees and he talked about you know he's a crazy reader he read
everything i mean and at the time it was magazines like there wasn't the digital yeah and i i have
always been that guy that i mean i've just finished three books i got i just started a new
book by professor nitin his co book yeah and i mean the amount of articles i read and then i tell
my assistant no i want to call that person i want to that's just one you have to start there you have
to be curious that's part of curiosity and then you have to have emotional endurance because it's
you know in any perfect it's brutal it's and then depending on how much pain you can withstand
michael rapinoe said to me one time you know being a ceo is not how many punches you can throw
it's how many punches you can take and it's just a fact you just have to keep on going and
through that those things you're
teaching your subordinates like here's what it takes one by example and two just by actions that
you're involved with them and if you and i hopefully i have about 15 to 20 assistants that
are now agents they've learned my method and i and i i think they're some of the really good agents at
the firm and i think the rest of them through just your action as a leader that you're you know that
you're there from there for them and i think that's that's that's what i'm trying to do is i'm trying to
be a leader and i think that's what i'm trying to do is that's what i'm trying to do is i'm trying to
all the things you do they learn qualities like i learned from my father he was a workaholic his
his ethics same thing for my mother those are the things that happen and if you really stand by those
things you become a really great leader um and uh people like to put things in a methodology
i don't know i mean i just i got lucky because we started out with four four guys yeah i mean i just
and it just took a long time yeah i am in awe of people that are great leaders that are 35 i'm like
that's incredible right jesus fucking god how did you figure that it took me 65 years to get here
and i'm still learning and you're still making mistakes and so for me dyslexia helped me a lot
because i bring people in my life i've got great partners in eon durbin and mark shapiro and all
i had a lot of time to learn yeah and see people that were great leaders and take the things that
i thought were great and try and incorporate them so you're still naturally curious though about
like a lot of things obviously but even leadership i finished all my reading yeah early this morning
you know that i set aside okay these are the articles i want to hear yeah oh yeah i mean i do
it every day so sometimes you're trying to fill your head up but also you're still looking for
stories like an agent would for oh yeah i mean some of them you know i'll fire off a text with
the article attached is this a movie is this a doc is it
is this whatever some of them is about like you just heard me out with pete berg
about his reviews for his movie yeah and some of them are just like
health because i'm crazy health guy yeah all the craziness that i want i sent out with my brother
what do you think about this or brian johnson or whatever yeah i mean they're all over my
curiosity is all over brian's crazy ass was in here right yeah yeah we had him here yeah no he
was a great interview yeah he's an incredible it was crazy too how we were
like you know people think you're weird he was like really like yeah yeah what are you talking
about but he is what i love about him is he's trying all this stuff out that at a level nobody
would do yeah and he's constantly tweaking it he's tweaking it and he's being our guinea pig
to try exactly do you do some of his protocols yeah yeah i my i have him my brother zeke who's
the doctor on a text together my brother zeke says i'm gonna outlive you yeah um you know and my
brother zeke wrote he didn't say i want to die at 75 he just says i'm not going to take any of the
medicine like cholesterol or covet shots or any of those things after 75 i think he'll change now
he's an incredible marriage now with an incredible woman and brian like gives him his program they
just go back and forth it's hysterical that's kind of great yeah do you believe like because
you know some people are scared of you do you believe that you're going to be able to get
you think it's good to have a staff that's kind of like you want them to respect you obviously but
fear is a good thing too right a little bit of fear do they fear you i mean do you guys fear
him yeah you do it's good right are you are you a screamer i mean i don't think i'm a am i a screamer
yep just kidding you can be wow see not to us though not see but he really said not to us yeah
i i you know
i'm not less intense yeah you know jeff bezos said one time as i'm
kind of he goes when you're on the field just be on the field you can be as tense as you want
yeah which i am when you're off the field just be off the field you've embraced that now well
it's not like i just when i'm off the field it's not like i'm not working i'm working we all if
you're good at your job and you have a lot you have to constantly work that's and i don't i enjoy it
it's just not i'm not as like crazy yeah um when i'm working i'm pretty obsessive yeah which i
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to support the show i but i don't what's the last time my assistant i said to him you know call that
girl and do this and he texted my assistant now finn who i love and i said hey dude just at this
time i said did you read the book it doesn't say roll the text it says roll the calls yeah
he got it he got it yeah you have to you have to say what you also want that's the thing i've
learned right is that you it can't people can't read your mind so if your expectations are
something you it's on you to express what you expect i think the hardest thing now is for i
don't know your schedule because i looked at your schedule with netflix the road this i mean the
movie yeah it's it's a lot it's a lot
um
um
and i have a wife i have four kids multiple companies the schedule
it's it's it's it's hell yeah it's nuts yeah and you still age this is what i'm kind of blown away
by i've been to ufc where i've seen you sitting like right by the octagon with like a pen and
paper i'm like i don't know if he's scoring the bout or what he's doing over there but i see you
making your notes making notes yeah well but about the broadcast and about so you're making
notes on everything i'm thinking about and and i'm like
okay he's you're you're super involved in in this aspect and you're you're doing all these things
like when you when when you're kind of figuring out i'm like if you're doing this you're running
this you're you got you got wrestling you got ufc you you're all these other businesses i'm like
yeah you i'm like i in my mind i'm like yeah you were an agent now you're a ceo right but you still
agent like i saw you on with peter berg yeah i mean i i i got aaron sorkin's few good men just
opened yeah
read the reviews called him last night how do you fucking find joan hill agent still
oh i love it that's still your favorite oh yeah i mean i just i just signed sam s mill his new
movies at paramount he's got we got a new script we're going out with talking about casting at his
movie at amazon but that's really bizarre we just talked about noah noah's fucking noah holly's
incredible so yeah i mean i do one of the things is for all the all the businesses in our there's
concentric circles
yeah and so i mean i have i'm dyslexic but i as you can see i have adhd so
in a weird way for this what i do is it's like a superpower yeah i have the ability
to to multitask yeah and keep it so far in order okay well one thing you mentioned in the book at
one point i want to just ask you honestly on this were you using your roommate's cock ring
no okay so we're sitting there pete berg yeah
um and he i don't even i didn't even know what that it was right you know
we're watching football and he comes out starts screaming at us and we're just like looking at
each other like what the fuck is he talking about like i don't know what that is i don't care what
that is get that thing out of here and he starts explaining like whoa dude like take that back to
your room yeah well you did not use it have you used one since no all right i'm gonna get
you something i i mean you're a guy that has everything i want to get you something that is
unique and then it's a special gift i really appreciate that i get you i have a i don't want
it when i leave i know exactly what to send to the office uh that was i've never had that question
yeah that's what we do here exactly the first um how okay at one point in the book you talk
about something that is true and it's about how things are changing and evolving right so like
we you touch on this that like obviously when you know there used to be silent movies and you get
into talkies and then everything at one point was obviously um going to to the to the box office
then we get like you know we get tapes and we get blockbuster yeah and dvds and that becomes
the whole thing obviously streaming is taking place it feels like we're in the midst of this
shift that's been happening right even within like how things are streaming but it's like
the box office has changed i mean it was it's i don't think so actually we're paying our best
year of all well it's it's and that we're post-covid we're post-covid now there's no writer
strike millennia i think it's millennials are going back to the movies you're now again you're
not constantly tweaking the content and what they're going back to see and yeah i i don't think
movies in the you know when you analyze it movies in the 50 to 75
range probably streaming right lower budget movies and four quadrant movies
what they call popcorn movies theaters um and i think that's going to be a good thing and i think
that's going to help the streaming economics that more more people are going to see it because you
have this huge marketing campaign in the theaters yeah and then it comes to streaming and that's
going to be viewership i here's what i'd say to you michael has had this great line
when i was an agent he we'd all be in assembly and he would say in the next 90 days xyz is going
to happen you know and i'm like this guy is so good of course something in 90 days gonna happen
so yeah i mean it happens in business all every business not only in hollywood for sure but he
he got the game that he could you know he was fangali he kind of just and everybody followed
him he was unbelievable one of the reasons i call him mr ovitz one
he's mr ovitz to me yeah and two he used to say to people this was another great line by him
my father's mr ovitz call me mike like oh my god i mean yeah yeah so i think
charlie bluehorn ran gulf and western which owned paramount and back in the 70s he said
the movie business is over and then he had the godfather he had chinatown all these movies
barry diller recently i don't know said the movie business is over this is in covid
i tried to buy paramount of course and um you know it's just shifting when we started the
business in 95 people said dramas were over yeah then a couple of years later
comedy well people say that now they're like comedy's over here's what i think
ai is going to affect the economics of production in a you know i think a positive way and the
creativity
remember ai is just the greatest average there's a play there's a huge place in ai
as it relates to taste, points of view.
It gives you the best average.
So in the hands of a great artist,
you will just enhance the artistic,
whether it be Ben Affleck, Noah, Pete Berg,
Marty Scorsese, it's just going to enhance it.
Costs are going to come.
There's going to be more production.
Then you're going to have new forms,
which is we went from radio, movies, television, podcast.
Social, micro dramas.
It's just going to keep on happening.
And there's going to be all AI movies.
And people are going to go against them.
But when you look at India or in other places,
they're making all AI movies at a number that's crazy.
And so they don't have to have huge economics.
To make a return.
To make a return.
And so we're going to be living in a lot of it.
And there's not going to be anybody trying to put,
oh, it's going to be this.
I don't think that's true.
The idea of all AI movies does bum me out, though.
Okay.
You don't have to go.
Somebody else is going to find it entertaining.
Yeah, you're right.
And remember, if they make it for a number that works,
the return has to be different.
You can get a single or a double.
Yeah.
And there's going to be all this.
It's not going to be only this.
Yeah.
And to get. bummed over it, I don't think is. No, I'm just talking about. I understand, look. There's evolution.
There's evolutions of things.
I do understand the benefit and the economics of like,
hey, we want to shoot this shot on top of fucking Mount Everest.
We're not going there.
Yeah, we're not going there.
So I understand that.
I guess I do get kind of bummed at talent getting replaced, right?
Like actual actors.
I don't think. But there's going to be. AI actors.
There is going to be AI actors.
There was one point, I don't remember who this AI actor,
female AI actor, people were trying to rep.
I don't even understand what that concept is.
Yeah.
But then there's going to be older actors that no longer are with us.
Yeah.
Sadly.
That might come back.
And there are states.
So it's going to be many different forms.
It's wild.
It's just you have to embrace change.
I don't think change is bad.
It's just different.
Yeah.
And that's where we're going to live.
Yeah.
By the way, people have been shitting on. And I think with good reason on comedies from studios for a minute now, right?
There's been a lot of duds that have come out.
But I feel like. It's going to come back.
It's really going to come back in a good way.
I got to say, I just. So I represent Jonah Hill.
Yeah.
And he just. I just saw a cut of his movie that's at Warner's.
I mean, I. Is this the one with him and Kristen Wiig?
The cutoff.
Yeah.
Yeah.
I pissed myself.
Really?
Yeah.
I mean, so funny.
Great.
That's awesome.
Yeah.
And it's an R-rated comedy.
It's my favorite kind.
Exactly.
And he's going for it.
Good.
And it's so good.
That's great.
Have you eaten breakfast?
No.
Okay.
Well, we know you miss. Are we going to have something?
We know you miss Walker Brothers, right?
Oh, my God.
No way.
We actually have a franchise of them here in Austin.
It's an affiliate franchise.
So we brought in. The apple pancake?
Check it out.
You motherfucker.
Check it out, dude.
Oh, my God.
I hate. First of all, that's. You can't do that.
You don't need that for this.
You don't need that?
No.
Have you ever had this?
I have not.
What?
It looks like it's protein heavy.
No, it's not.
It's going to be. God damn.
I am so tired just from running around.
Let's see.
How is it?
Good?
Jesus.
This is your favorite?
Your fave?
Or one?
Wow.
Let's see.
Oh, shit.
Yeah.
Could be dessert.
Yeah.
I mean, we have to go train after this.
This is fucking wild.
How great is that?
Fantastic.
Yeah.
So there was one.
How great is the cinnamon in the apple?
Oh, my God.
Right?
Yeah.
I hate you.
I hate you.
But I appreciate you.
That's a lot of love, guys.
Hey, guess what?
None of you are getting beat today.
How about that?
Pretty good, right?
Thank you, sir.
In Chicago.
Yeah.
To one downtown.
This small hole on the ground.
Great.
I remember taking my wife, Stod, there.
And I said, okay, you got to get the Dutch baby.
Yeah.
You got to get this and the bacon.
Incredible.
Oh, man.
Incredible.
I love. I love Chicago, by the way.
Great town.
I grew up a lot in the Midwest.
And my last stop in the Midwest was Milwaukee.
And for us, if you're a Milwaukee kid,
Chicago, though, was actually. New York.
Yeah, it was.
Like, New York seemed like it was way too far away.
So we would always do. In school, we would do field trips to Chicago.
We'd go to the Natural History Museum.
And then it just. It's a great town.
It's a great. And in my comedy career, arguably my best. Where were the places you went to do stand-up?
It was a ride.
So I started. There's this thing about comedy clubs where they're like,
guess what?
You're playing Chicago.
I was very excited.
You got booked to do Chicago.
I was very excited.
Where am I doing it?
And they're like, doing the Chicago improv.
I was like, nice.
And then you get there and you're like, this is Schaumburg.
This is 45 minutes from Chicago.
When I say I'm from Chicago, we lived on Foster Beach.
And then when I was, I don't know, second grade?
We moved to the. Suburbs.
But I always said I was from Chicago.
Yeah.
Well, I mean, I did that.
I mean, I was born in Cincinnati.
I was actually born in downtown Cincinnati,
but then I lived in the suburbs first.
But you say you're from Cincinnati.
I say. What am I going to say?
I'm from Fairfield.
What's that?
It's a suburb of Cincinnati.
So I did the Chicago improv.
Then I think I did the Vic Theater.
Then I did another one that I don't remember.
Then I did. Did you ever try out for SNL?
Drew?
No.
No.
I did the Chicago Theater next.
Then I did a run of Chicago Theaters.
And then the last time I did the. Did you live in Chicago?
No, no.
This is, I'm saying, like, on tour.
And then I did the United Center.
Wow.
Yeah.
So that was like. And that was my. You know, when I was. We moved to Milwaukee in 91.
And we got WGN.
It bums me out about the Brewers and the Cubs.
I'm really hurting here.
Are you?
Oh, my God.
Big Cubby?
Oh, yeah.
Yeah.
But the Brewers are so good this year.
I mean. Incredible.
Yeah.
You got to give it to them.
But for me, of all the arenas I played. United Center.
Well, to me, it was just, like, the most special
because I was like, this is. I mean, you see the statue.
You're like, yeah, like, he's superhuman to me still.
So he's the closest thing to Superman.
I think he's superhuman for us.
I mean, I know.
It was just. It's a different. I've played golf with him.
Yeah.
First of all,
inside 125 yards.
The guy's unbelievable.
And chipping and putting.
Michael Jordan is incredible.
And he's talking shit, too.
You're gambling.
You're talking shit.
We're down to the 18th.
We're right next to each other.
I don't remember how much money was lined,
but I was nervous.
By the way, you remember.
Go ahead.
I put the cash in.
And I, like, I think I hit it eight feet
and I was like, I'm going to kick
this guy's ass.
I'm beating Michael.
He puts it, like, two feet.
I'm like, he's incredible.
He's just, yeah.
Yeah.
And I love that he took. And he just, he talks shit.
Really?
The whole time.
And it's so good.
It's got to be amazing, dude.
And as a Chicago kid,
you had to be fucking losing your mind, right?
Yeah, losing my mind.
Yeah, I don't know.
Of course.
There's things where, like,
I've met a lot of famous people
and the thing is, too, like. As Reggie Miller said, Black Jesus.
I mean, I feel like when I meet most,
you're just like, yeah, like, what's up, man?
There's no way I wouldn't, you know.
I'll tell you the other person.
I mean, he gets credit because. But the first. And I had my court seats.
Yeah.
For the Lakers.
And Phil was there, who was a god to me also.
And Kobe, I sat right next to him for years.
I mean, 10, 15 years.
He was incredible.
Yeah.
Like, the nicest.
He was the nicest guy to me during playoff.
I mean, he was incredible.
Shaq is unbelievable.
I mean, think about it.
Shaq was. There was Michael.
Then there was Kobe.
But in between. Yeah.
I mean. I know.
You can't believe, first of all, how enormous he is.
Oh, I know.
I went to his house.
And he is the greatest guy.
But he was. I mean, for me, and I do Rushmore,
he's on Mount Rushmore.
Shaq.
And they changed the game zone because. I mean, it's just incredible.
Dude, he. I went to Shaq's house, and I. You're going to have another piece, aren't you?
No, he was holding a bottle of water,
and he held it like. It looked like this fork in my hand.
And I was like, this is so. How did anybody guard him?
Four people had to.
The boxing out of it all, you just. Yeah.
He's a terrifyingly large human being.
And a great guy.
Great guy.
Big heart.
Yeah.
It's genuine.
and he sent videos to my kids.
He's incredible.
Yeah, he's unbelievable.
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In the, um, speaking of Chicago, Financial Times, I think you wrote once that everybody, like, um, people should stop doing business with Kanye, right?
Yeah.
He's back in business.
What do you, what's your opinion on that?
Upsetting.
It's upsetting.
Well, here's the funny thing is.
I, I did my piece on Mel when the Mel situation, Mel Gibson situation happened.
And then Mel did a bunch of work.
Yeah.
He and I talked.
He then, Wahlberg, Mark Wahlberg calls me and he wants to put him in as his father, I think, in one of his movies.
I said, I think he's actually.
Redeemed himself?
Well, he's done the work to kind of understand.
That it's hurtful and.
Yeah.
Yeah.
To my understanding.
So I haven't paid attention.
I haven't paid attention to it except that I've never seen the doctor report that he's bipolar.
Maybe it exists.
I don't think he's done any work.
I didn't think it was okay to make anti-Semitic comments cool.
A catchy song about it?
I think it's, I don't even understand people that can say that that's okay.
So for me, it's upsetting.
I still have my same feelings because I haven't seen any evidence that there's another side to the conversation, either on a medical side.
Yeah.
Or the work to understand how hurtful and why that's wrong.
Yeah.
So.
To your credit.
I'm not.
Therefore, a Kanye fan.
Could you, if you ask me.
Was he talented?
Yeah.
Very talented.
He's a super talented guy.
There's a lot of bad people that are talented.
Yeah.
Yeah.
No, there is.
To your credit, like, in this moment, we're talking about, obviously, anti-Semitism.
You're a Jewish man.
You're obviously a very proud Jewish man.
You come from a strong Jewish family.
But you also have very publicly also called out.
Netanyahu.
Netanyahu and this war.
And so you.
I said the following.
You have a.
I'm saying you have a balanced view.
I think so.
Yeah.
I mean.
We don't go into the current election because it's undecided in what's going to happen.
And.
You know, my father.
My.
Grandmother on my father's side.
They came from Palestine before it became Israel.
Really?
The whole region was called Palestine.
Yeah.
They were Palestinians.
If you look at old speeches by Golda Meir.
The whole area was Palestinian.
If you look at.
They gave back.
The Gaza Strip.
My brother was in the White House in the Clinton administration.
Arafat should have made that deal.
They gave him the West Bank.
I mean, I think it's probably my brother's and Bill Clinton's biggest disappointment.
You know, there's plenty of other places in the world.
Where bad stuff is happening.
But only when, from my perspective, when it comes to the Jews, is it news.
And there's a lot of genocides happening.
The definition of genocide that people want to use this word.
Came from a Jew in World War II.
To define what happened.
Taking.
Going in Poland for my.
Deliberately wiping out.
From three million people.
Yeah.
To 40 million.
To 43,000.
In a systematic way.
Don't tell me.
That if Jews wanted to systematically.
Wipe out Palestinians.
They wouldn't have given them polio shots.
They wouldn't have taken the wounded into Israel.
They had.
Tons of food going in there.
Hamas had billions and billions and billions of dollars that they didn't use to help the people.
They built tunnels.
I mean, we.
This.
I would.
I would.
I would happily sit down.
On an intellectual basis.
And have the discussion.
So.
But.
Do I think.
Netanyahu.
And Ben-Vadir.
Who's head of the police and what they're doing in the West Bank is right.
Nope.
I think it's completely wrong.
And I stated it.
Yeah.
And my brother made an incredible speech in Israel.
Even more forcefully than my speech that I made.
When I was getting honored.
Yeah.
So.
I think I can have the intellectual conversation, especially with my roots from my family.
And my love of being a Jew with anybody.
Yeah.
And I would.
I'd welcome that.
But I'm not putting up with somebody that without any understanding of the whole history
from, you know, the Balfour Declaration, it being called.
I mean, that's stupid.
And no redemption.
And just like, oh, now I'm going to go play.
And you should accept me now.
Like, no, I'll do that.
Yeah.
Josh, I'm sorry.
What happened?
No, he's my favorite Jewish guy ever.
Let's talk about a Jewish guy we don't like.
Jeffrey Katzenberg.
You don't like him.
No, I just.
I know you don't like him.
No, I just.
Hey, but did you see.
So just for people to lay this out.
In the book, you talk about this story of you guys are struggling and you need.
I'm saying like the endeavor is.
You're just starting.
Not struggling.
Not struggling.
But part of show business, it might be surprising to some people, is you have to show it, right?
It is actually a thing that an agent's car makes an impact, right?
Like.
Table.
Yeah.
We're at the restaurant.
All those things.
And in L.A., there's nothing quite equal to a Lakers game.
Like a Lakers game.
Even today, if anyone turns on TV, you see it's star studded.
It's big.
It's a big.
It's a big deal to have.
And so you guys are like, we are going to get Lakers courtside seats.
And this is going to actually, at least as we are growing, give the appearance that we're
doing at this time better than we even are, right?
And you have a contract with a guy.
You get his tickets, which are very hard to get.
You guys agree.
And then you get word that Katzenberg behind your back out.
Telled the guy he would pay more for your seats.
That's kind of the story.
So here's what it is.
So I think.
So.
It's Phil Jackson, Kobe Bryant, Shaquille O'Neal.
Yeah.
Championships.
Marty Edelstein, who was a partner, came from CIA, finds out that there's these four tickets
with the guy working for us.
They're now working for the Lakers and the Dodgers, Lon Rosen.
I don't know.
I think we're like year three.
I don't remember the exact year.
It's a lot of money and we're just starting.
Yeah.
We go, OK, we're going to spend the money because, like you said, it's like a billboard
going down Sunset Boulevard.
These guys are legit.
And you're going to be sitting right next to Kobe Bryant at timeouts.
You're going to be on camera.
People are going to want it.
We make this calculation in our brains like this is like the greatest billboard of all
time.
We contact the guy.
We contact the guy.
We get a three-year contract.
We pay them the money.
First year, incredible.
Like everything we thought, as much as it was a struggle with the money, fantastic.
The next year, Katzenberg calls, finds out who the guy is and realizes what these seats
are.
And he wants his seats because, again, what you're saying, they have DreamWorks.
And says, I'll offer you more.
The guy calls me and says, he's offering me more.
I'm going to bring it.
I'm going to break the contract.
I'm going to go with him.
No, you're not.
I have a contract.
I knew I'm kidding.
Skipper, Gatimer calls me.
I'm not going to use them too much.
You're going to be able to use them.
Like, get into this whole bullshit.
I'm like, fuck you.
I'm going to sue you.
I'm going to sue Spielberg.
Thank God David Geffner was there to protect me.
No, you're not.
I said, oh, yeah.
I don't represent Steven Spielberg.
I don't give a fuck.
Letter goes out.
Patty Glazer.
Boo-ha-ha happens.
Lon Rosen afterwards.
I have to pay more money, which we didn't have.
Gets him four of the seats on the other side.
And it was tense.
And they were a hot studio.
My partner at the time, Steve Rabineau,
who was one of the big motion picture guys
that we brought over from ICM,
goes to see Katzenberg
and tries to make sure everything is okay.
He berates him for. An hour.
Like, you know, beating down on people
that are less than you.
Katzenberg then calls Jim Wyatt,
who was at ICM at the time,
laughs about it.
Like what he did.
Then he didn't pay us our packaging fee,
how you used to make money in television
on this Jeffrey Lane show
with my partner, David Greenblatt.
That's just, like,
I can beat up on little guys.
I can beat up on little guys at the time
because I am who I am.
And I don't do that well.
I don't take that well.
Yeah.
Called rage in there.
Yeah, yeah.
And then the final straw for me,
because these were defining. When you have nothing,
little shit like this are defining.
We talk about being able to take more punches than you give.
Yeah.
You're taking punches now
because you're the little guy.
But the worst was for me,
and he was a piece of shit.
You knew who he was.
Yeah.
He calls me up and says,
you know, if you give a million dollars to Biden,
I can get you in a room with him
and I have, you know, this whole thing.
Yeah.
Now, as I said to you,
my brother, Rahm,
was the chief of staff for Obama.
Yeah.
Knew Biden for a lot of years.
You think I need to give you a million dollars?
You can get credit for me giving Biden money.
If I want to get to Biden,
I'll give him my own million dollars.
I don't need to be in a room with him.
I'll just call my fucking brother.
Yeah, and like, what are you doing?
Then a year out,
we're all looking at,
what's happening with Biden?
I'm like, this is a problem.
I scream at a conference, Ron Klain,
like, this is Ruth Bader Biden.
And then I call up Jeffrey Katzenberg.
I'm like, hey, dude,
you said you got his ear
and you're doing all this stuff
and you can, you have control
and you have influence.
Get him out.
Yeah.
We need, we need this.
I'm raising money to have him win.
Nothing.
Does nothing.
We all see the disaster happening.
The disaster happens.
And then after it,
and also he does Karen Bass.
Brings us Karen Bass.
Over Rick Caruso.
He goes,
you call him about,
about the situation.
I've washed my hands.
How about fuck you, dude?
Like,
and that's who he is.
Most of the thing is one,
he beats on people younger than him.
One, I'm beneath him.
And two, he really only does stuff.
Even though he presents,
I'm doing it for,
that is good for Jeffrey.
Yeah.
He said your Lakers story didn't happen.
Well, somebody should call Marty,
Lon Rosen, Steve Rabineau.
Do you still run into him ever?
I haven't run into him.
No.
No, that would be fun.
Do you like,
do you like holding grudges though?
Yeah.
Yeah.
Revenge is best served cold.
Yeah.
It feels good.
Yeah.
I don't know.
You know,
I,
there's this guy Palmer Lucky that people who has this company,
Andrew.
I don't,
I get energized by it.
Yeah.
I love it.
I think revenge is my favorite of all.
I like,
why not?
Yeah.
But I mean,
you could,
Steve Rabineau called me up and he says,
which I had forgotten that part of the story.
Cause I remember how upset he was.
Yeah.
He was rattled.
I was like,
yeah,
that fucking dude.
Jesus.
Just beats up on people underneath him.
And still to this day.
Oh,
I have no idea.
Yeah.
I don't know.
Quibi.
Do you have to say much more than that?
Yeah.
Let me ask you.
It's a great name for him.
Yeah.
Quibi.
Yeah.
In one of the things you talk about in the book too.
And I think this is very apparent that this is happening.
Is that like where it's,
where things are headed,
like what,
what's not going away is live.
Yeah.
It's not going to be entertainment,
live events,
which obviously like UFC wrestling.
That's the sports.
That's the live sports side.
Yeah.
Um,
obviously in,
in my field,
the,
the,
the live thing that I do is stand up.
Right.
Yeah.
Um,
how hasn't it grown?
And like,
it's grown that,
that train is getting bigger.
Oh,
it's grown exponentially.
And now it's,
um,
I would say in the last five years,
you've seen the amount of comedians that are on tour all the time.
Like 15 years ago,
there'd be like,
it felt like there were like eight tours going on at one time.
Well,
I think five years ago,
cause you're a client,
man.
You know,
we brought,
we,
we brought over Berkowitz.
Yes.
And that whole group.
Yeah.
They're incredible.
Andrew Russell is my agent is incredible.
He's my favorite.
Yeah.
He's,
he's,
this is what I learned too.
I mean,
I'll get back to this.
Like about agents when you're young,
you're wowed by the name of the agency.
Right.
So if something like you'll like talk to like a 28 year old,
they're like,
dude,
I'm going to go at CAA.
Isn't that amazing?
And they don't care about anything other than the agency.
The name.
The name of the agency.
The longer you do it.
The person.
It's the person.
And it's like,
yeah,
if my agent goes,
I'd go with him.
You know,
it's like,
that's,
that's who he's.
You know,
the trick,
and I think we've done it well,
we're not perfect.
Is making,
cause it does happen.
Like,
no,
I'm going to follow that dude.
Yeah.
Making that person.
One feel connected to other people.
Yeah.
Yeah.
Important.
And that then also showing,
that by the connection,
there's greater opportunity for the client.
Yes.
And that's what I think we've done better than most.
Yeah.
And it comes from when,
like my partner at the time,
Patrick Weitzel and I,
we kind of created that culture.
Yeah.
That you can share clients.
You don't have to be nervous.
It's additive.
That's a hard trick in the agency business.
Yeah,
you're right.
That connectivity.
Get that connectivity.
You have a movie.
I want you to sell the movie.
And he's the agent of you,
for the beginning part.
But then your relationship as you grow expands
and getting people in to one,
be part of it.
And to take ownership of it
is a very hard trick in the agency business.
What's fascinating to me about the standup is,
so I've,
you know,
I've been through the entire ride of like,
Ups and downs.
Ups and downs,
but also like every level you could be at in live standup.
One of the things now you go like,
it's immense.
It feels,
in many ways,
oversaturated.
But,
but I don't think it is.
You don't think so?
I think we're now at,
you know,
my son Leo and my son Ezra,
my two youngest boys,
they go,
you know what they call Thursday,
dad?
I said,
no,
what baby Friday?
It's true.
You know,
we're,
we're,
we're three day work weeks,
probably going to four day work weeks on Wednesday.
And if you look at hotel reservations,
drive times,
all this stuff,
all the data,
plane flights,
starting on Thursday,
coming into the office at one at 11 o'clock on Monday,
people are taking more time.
And so they're going to have to do some,
and one of them,
they're going to go to music,
sports,
standup,
food trips,
my events.
That's what's happening.
Yeah.
And so I think it's only going to get bigger,
but part of the standup business that makes,
I think consumers crazy.
It definitely makes comics crazy.
It makes comics crazy is fucking ticketing.
Fees,
right?
Ticketing fees make comedians.
Cause they know,
they know that they go,
yeah,
ticket to see me is whatever 40 bucks,
50 bucks.
And then your fan goes,
I paid 98 and they're like,
wait,
where?
And then it's like,
yeah,
man,
the place is like,
well,
there's,
you know,
fucking there's facility fees.
There's,
I mean,
there's a ticketing fee.
Cause the process,
this ticket costs us $22.
This fees thing is making people insane.
All this comics.
Every comic talks about ticketing fees.
Really?
Absolutely.
They're like,
why the fuck does this person that sold you a ticket get the same,
like three quarters of what I got to do the show?
What is it to print the fucking ticket?
What are you getting paid for?
And you end up selling,
selling a ticket to somebody.
Oh,
they want to buy two tickets in the secondary.
No,
the primary,
this is the primary.
Cause the secondary is,
is this crazy thing where people go,
you know,
I paid a $400 seat.
And you're like,
wait,
what?
It's because they'll,
when they Google your name in a city,
it takes them to like stub hub and seat geek.
They don't even know they're buying a scalper ticket,
but when you're buying the direct,
the ticket you're supposed to sell the venue and the ticketing agency are like,
yeah,
man,
you got to pay us fucking 70% of the ticket.
You're Michael Rapinoe's number.
Yes.
Okay.
I'll,
I'll connect you guys.
He actually just,
uh,
he financed,
he's a great guy.
He financed the movie.
I just,
he's an incredible,
he's an incredible,
incredible human being, and I think you'd have a pretty good
intellectual conversation i would love to i'm gonna set that up i would love to perfect yeah
the two of your associates financed the last two movies i did the last one i just did was with him
the previous ones was with mike melbourne so yeah hey guys i like when you write the checks i just
don't understand why don't you think though that i don't know all the economics in the in that
business that's why you should actually pick up the phone call michael this is this is what this
is kind of roll the calls yeah i would pick up the phone yeah this is what i would do because
i'm curious like okay i gotta understand this and have the conversation that's actually a good
conversation to have and he would actually welcome it i promise you mike rapinoe would
actually welcome do you think he would be like look i just ordered a 255 foot yacht
no no that's not gonna pay for themselves that's not who he is he is actually a genuine
really yeah okay i'll take you up on that will you take me to a laker game yes of course
you guys heard it it's on camera um late night yeah tv is still
is that this is where your backbone yeah is late night tv it's it feels like it's on its way out
do you think so at least the the model that we're used to here's what i'd say it's just
the economics of doing a show what it costs compared to what the advertising dollars is
because there's economics yeah difficult so is if there's a new
cost base that then makes that slot economically viable
i would say it would work it's hard now and so i just think people have to reinvent it to figure out
i'm blown away that people like when you hear about sometimes i'll drive in la and i'll see
a billboard and it'll be i'm like what the fuck is this and they're like it's a cbs show i'm like
people still watch oh yeah network tv oh yeah i know but i'm so yeah i'm removed into like i'm
such a i'm just fixated on streaming i don't even i know register it no but people do still watch it
an enlarged amount well it's down it's down but when i was if you ask me the following
is it going to zero no no um you know one of the things i actually talk about in my when i'm
talking to associates about this issue you know you have streaming you have s vod and ava avads
with the advertising and you have pluto and all these other yeah and then you have the network
business you still have cable
yes there's a whole art to to buying great stuff and making great stuff
but one of the great requirements that is lacking is programming on the network side
on the cable side and actually on stream like lackluster programming you mean like how you
program how you buy that whole you know art form there was some really great people
at it yeah and i think we have to get back a little bit because you can't just now one you
have to have a really good marketing campaign yeah if you're gonna ask me but that you would
think that tv is over it's not over yeah you know it feels like it to someone like honestly
you the flyover states kansas chicago i mean people still watch television yeah um now and
the numbers on the other i don't actually haven't looked and i'm probably down by by 50 maybe more
but there's a place for it but i don't want to sound like i'm making this up because i'm not
because you would actually know this when i was growing up we would watch a lot of sitcoms right
like that was like or dramas or dramas but like when you were weekly turning on like rosanne
cheer whatever these what were like the tip what was like a weekly god what were they weren't they
like in the huge numbers like 10 plus million yeah yeah that was standard yeah i remember there
was a show by jim brooks on and um stew bloomberg was running abc jim brooks had a show i was at
um icm at the time and it was getting a 22 share jesus it was the number one show and i think
the network had creative issues with it and i went to the to the meeting with the network because i
was the baby guy on the jim brooks account who the simpsons and all this great stuff
and they're talking about the creative stuff and you know
in in the way back so i'm sitting there
isn't this the you know they're bitching and moaning guys it's working yeah it's the number
one show it's getting you know 22 share you don't need more apples it's good what the fuck are we
talking about here like okay get the pickup okay i'll tweak the show like yeah let us get out now
it's like a two share yeah it's a hit yeah for sure so if you were knowing everything you know
if you were starting netflix today would you do anything different or would you approach doing
something like this
do you remember how netflix started well i do i remember not but not it did have it did have its
cassette business and the mail in the dvds was incredible yeah and reed hastings and ted sarandos
i remember you know they had bought bought one show before they bought the fincher um um house
of cards house of cards with mrc and i had started mrc with patrick and modi witchick and people
ted's was incredible like saw that there was a pilot order from hbo and and ted sarandos said
no we'll do 13 and i think he spent at that time 150 million dollars god damn we're gonna do 13
with david fincher and they didn't own the international rights they only own the domestic
rights and one of the ways they started was they had their dvd business but then they bought
i i might get this story wrong they bought out of stars they had a they had all the stuff that
they had bought for stars and then they bought a window so they've got all this library on the
service in addition to the dvds that plus house of cards and one other show kind of made them
if they didn't have and i think chris albert was winning stars at the time
i think he made his quarter because they paid him 20 million dollars or 30 million dollars for that
library that he owned
and it was crazy that that made them because remember also they then had a different price
and the stock went down to like five dollars i mean it was crazy what happened and but that
move on house of cards that ted did started that people were buying 13 episodes and
they be they they realized the math like we're gonna overpay for this stuff
get it all yeah and who started and etc so i mean you wouldn't do anything different though
um
you know it's really hard to kill first mover and they're still getting unbelievable economics
when you look at the numbers yeah that the street is not you know is it there's a dislocation
you know when i got my first deal there it was like how much did they pay oh i mean
a lot no no the first the first thing i'm saying it was a it was a bummer that we were going it
wasn't like you were bumped oh yeah why because it was 2013 and the place still so it wasn't hbo
no so that where we actually everyone at that time and as a stand-up at that time
you still did you didn't know what was happening but you were like comedy central
is where oh where it's at yeah that's the brand when i shot a special on spec they passed
hbo was coming central pass yeah uh hbo was a pipe dream because they were well they were the mecca
they were the mecca and they were still like they were like household names only it was like
chris rock carlin right you know uh robin like it was just like big big names and did they have
the comedy um special that they like um they had that big comedy special with with um billy they
would do that sometimes yes that's right um robin and billy would host but when comedy central passed
i got the call they're like guess what though um you know netflix and i was like yeah they're like
they'll do it and i'm like what so and they're like no it's good they're growing and i was like
all right and i just hung up and i was like that's really a bummer i'm not i'm not in that tier oh
yeah and then you just and you're like on net like who's gonna watch that shit it really was what it
felt like i think they had 30 some million subscribers they're like yeah but it's getting
bigger it turned into obviously what it turned into but at the time yeah i wasn't it wasn't the
was not the place now you know i don't know but i people have their own i get up when i'm you know
i'm going about i want to watch a couple things i go i go there first i do too it's automatic
automatic yeah um what should we what should we focus on here i don't know keep doing the same
thing yeah but you have so much insight let's we're just having a conversation no no no i want
you to tell me from your mind what i'm not talking about this conversation yeah yeah no i mean for
our business not like hey what should i talk about you're like i don't know just talk to me no um
you know this tell me a question no i'm not like what should we focus on as a business
that'd be crazy to be like tell me a question to ask um i don't know i mean
when you know we talked about late night yeah like this is just now a new form i do i think
between clips and podcasts yeah you should be able to make a lot of fucking money
and have a lot of freedom to do other things.
And if you look down the road, you've got six Wi-Fi coming.
That's going to free up a lot of things
because you're going to be able to broadcast your own business.
I don't know how big are you in social with this show and you personally?
Personally, I have a pretty decent presence, shows across the board
because we have a network of shows and we own our ad agency.
So we have a pretty good. So here's my opinion.
I think back in 2000-ish, it used to be blogs.
And so it evolved.
I think we're probably in, it was pets.com
and now you have. Chewy and Chewy's a business, even though it was the right concept,
but it just wasn't, the world wasn't ready for pets.com.
Now, Chewy's a really good business.
You're going to be able to take this on tour, this podcast on tour
and charge a lot of money for it.
I think your niche of people is going to become as the death of the internet
because it's going to be so spread now.
Your group of people. People that follow you through stand-up, this, taking this on the road,
everything you do to communicate with them,
for advertisers, it's getting more and more valuable.
It's like when I read George Gilder, Life After Television,
we're now in infinite distribution, especially with six Wi-Fi coming.
And your following is going to, for advertisers,
the CPM is going to get even higher.
So you're going to be able to take this, keep it where it is.
If you want to sell it to a Netflix, I wouldn't do that
because. Because you're going to reap all. They're not going to permit you to expand the clips on YouTube
and on all the places that you can go.
And you just have to keep on doing it and growing your audience
and communicating with your audience and interfacing with your audience.
And then the value proposition for you and this group
is going to become valuable for a lot of other people
that want to reach people.
I like it.
And so I would just stay the course.
Stay the course.
Just keep on doing what you do.
What should the next question be?
Oh, shut up.
Okay.
So I want to see you agent.
Okay.
So here's what I'm going to propose to you.
No, no.
Jon Stewart did this to me.
No, he did?
He did.
You're going to like what I'm proposing.
Okay.
You're going to like this.
Okay.
So. That's a big statement that you think you know what I'm going to like.
I think you're going to like this.
Okay, good.
So Silver Lake took Endeavor Private.
Part of your deal involved getting a plane, right?
Yeah, I have a plane.
Yeah, you have a plane.
Yeah.
Which is the greatest.
Here's what I want you to do.
I want you to go into full RE mode right now.
You're talking to my business managers and you're telling them why I should get a plane.
No, but you have to give me some information.
Okay.
I don't know if you want to say this on live podcast.
I don't know.
It's not live.
We can cut this part out.
I don't know how much you make and I don't know what your taxes are.
Just listen.
Shut the fuck up.
Don't tell anybody.
These people are listening.
Look, if you're lucky, you fucking eat.
So just tell them.
Based on your economics.
And it makes sense.
And the touring.
First of all.
Yeah.
You're building a media company.
You're not building a stand-up business any longer.
Right.
And your ability to stay fresh, because it's hard.
Fucking wears you out, man.
Yeah.
Will provide greater economics for the entertainment entity you are creating than doing, and the
tax rebate you get from the plane.
Yeah.
And therefore, again, contingent on your taxes.
Yeah.
You just have to do the math.
And you then have to figure out, are you renting it out when you're not using it?
Sure.
There's a probably better than 50% chance that the economics is in your favor to do
it based on you being fresher, the tax rebate, et cetera, than not.
And really, the only thing you then have to come up with.
Mm-hmm.
Is probably the down payment.
And then.
Makes perfect sense.
Do I?
I'll give you a PINOS number.
Are you going to give me your business manager's number?
Yes, I absolutely will.
Yes.
Absolutely will.
Yeah.
See, I just wanted to hear it from you.
I mean, it makes perfect sense.
You sound so logical.
Yeah.
And if you know, it depends on the size of the plane that you want to get.
That's true.
How big is yours?
No, I'm not doing that.
Does it start with a G?
It's a, it's a, it's, it's convenient.
It's convenient.
It's very convenient.
It's very, it's very, it's, yeah.
It does make life so much better.
It does make it better.
Yeah.
Yeah.
See, I was, I didn't know if I was going to get, listen, you fuck.
Like, that's what I was kind of excited about.
No.
No?
No.
But it was, it was like a real logical, I felt, you know, it felt kind of like a warm
hug the way you explained it.
You want me to come over there and hug it out, bitch?
You know.
I just, Jeff, Craig, you guys are listening.
Guy makes a lot of sense.
He's, what's the dumbest thing you ever bought?
You know.
There's got to be something.
No.
Nothing?
Come on.
As an investment?
No, just like, you know, when you, when you start making money, like, I know you don't
come from money, you know, I, I'm in the book.
I obviously see you're going through the tears, right?
And it's like, yeah, you know, it's like, it's normal.
Do you get like, you get a better car, you get your condo, you get a bit, but like, at
some point you must've been like, what the fuck did I just buy?
Right?
Didn't you buy something stupid?
Personally or personally?
Yeah, personally.
Um.
Like a wolf coat or something?
No, no.
Oh, I, oh, I remember.
Oh God, this is so stupid.
We're at, you know, kids' school auction.
You know, how they have an auction to raise money.
And, um, there's this motorcycle that comes up to bid and it looked cool.
Yeah.
And I don't drive motorcycles.
My father was a pediatrician.
My brother's a doctor.
Yeah.
You know, they're, they're kind of donor, don't, they call them donor bikes.
And I don't even know how I got into the bidding.
Who kind of like jammed me in there and I start bidding.
I think I started bidding.
And then it's just like.
The competition takes over?
That completely took over.
Man, huge fucking wheels.
There's no chance, right?
Cut to, I don't even, it was a lot of money.
And I was not going to lose.
Yeah.
Yeah.
And I, and I'm like, what the fuck am I doing with a motorcycle?
What'd you end up doing with it?
I sold it.
I lost money.
You lost a ton of money.
Yeah, exactly.
But I won the auction.
I look like a cool dad.
Yeah.
You, there's a, there's a, um, a great story in the book.
Um, roll the calls, uh, for those who are listening right now is the name of the book.
If you're in entertainment and, or you like business, or you just want to hear the story of somebody, honestly, just,
prevailing, working hard, getting through it, read or listen to roll the calls.
Bob Odenkirk does the audio book.
How great is, I didn't, I didn't, how unbelievable is he?
I can't do, he's unbelievable.
I can't do audio books personally.
You mean you can't listen?
I get too distracted.
Really?
As I have to, I have to read the pages, but I think it's right.
Like he's, he's incredible.
I mean, when I moved, I represented him when we started Mr. Show.
Well, when I moved to LA, I was 22 and I'm starting,
I was at the ground.
And I'm doing all this.
And part of my own like grad school was following him and Mr.
Show, Mr.
Show was just incredible.
It's unbelievable.
Cross was incredible.
Oh my God.
That shows that show is so funny.
How funny was she?
Janine, uh, John Ennis.
Oh, I forgot John Ennis.
Yes.
Uh, there's so many great, great people on that, but there's a part of this book.
I wish, I wish HBO would put that back out.
It's so fucking great.
Is it, is it?
on max probably they own it right i gotta go check they own it oh yeah yeah um you tell this story
about can you see it on hbo max right now yeah yeah you can there you go have you guys never seen
mr show mr show is incredible there's nothing like it i mean the the humor is like it's so
specifically there's stiller and and apatow show for hbo independent that sold to fox fbc
was after the show really they had their sketch show yeah i think they came after that i think
this this show is just genius genius dude um but there's a story about you you're in can
oh with how are you with um walberg walberg yeah who you still agent for oh yeah uh great guy
by the way the best uh and talk about a dude that works hard oh i know he works he called me i'll
tell you this
story off there but um this movie gets railroaded by harvey right harvey weinstein and and he's
bummed mark's bummed out you're bummed out um mark didn't think he was marketing it yeah yeah
so one of the things he does is walberg does is he's staying at this hotel he orders oh my god
so many bottles of is it petrus i don't remember yeah yeah and they're like
hey i put jr on the phone with mark to find out which i don't remember what the bottle of wine was
it's um and he just
like already three i mean they were like really expensive yeah like 10 grand a bottle or something
yeah so like the average price is 3500 to 6500 um he buys he gets three or four or five of them
and he sticks harvey with the bill yeah as like a fuck you yeah have you ever stuck somebody with
a big fuck you bill because that feels like fun not that i know but if they deserve it i mean
walbury's a baller yeah he don't he don't give a fuck yeah yeah i mean that dude fuck around with
him okay he's ready to play he's ready to play yeah he's a tough dude yeah i believe it oh yeah
and the greatest but you've never fucking i don't think so really i got stuck with the katterberg
bill with what yeah do you you're an advocate also of your like kind of your mind going somewhere
learning from the use of like uh what psilocybin yeah
like have you ever done that i have which one a bunch um has it helped yeah i went what was your
what was your what what what did you learn coming out well so one of the things you learn if you've
never done this i i did it with like pros yeah guided same here um and it's the only way to do
there was um kana there was psilocybin there was ayahuasca did you go in with an intention
that was that i was about to say is like the whole point of this stuff is not just like let's get
ripped it's like to go in with an intention now i don't believe i don't know what you think
going within the intention is what comes out you you might you go somewhere else yeah you go
somewhere else yeah um at the time i've done it twice but how old you know 47 and so you did it
how long ago the first time was in
20 maybe two or three and then another time about a year ago and did you learn did it did you learn
something about yourself or an issue that maybe you wouldn't even think in the intention coming
that it helped you kind of unpeel a little bit it does help yeah yeah um and that's the greatest
thing about it i also tried dmt have you done dmt yeah i'll get you a pen oh yeah you need to go on
the ride really
i'll tell you the greatest one i think is for
a dealing with any trauma which we all have yeah you know is 5meo 5meo yeah they call it toad
and um it really does unpeel really and it's a it's a 45 minute process 5meo is dmt
oh oh sorry i didn't i only i only yeah oh dmt at the end yeah yeah and i will say
that is i structurally similar to the mta sorry and um it's incredible helps with the rage it
helps with you know being dyslexic i only learned this recently you know i figured out my parents
figured out i was dyslexic at seven or eight and then at seven or eight you're learning about
yourself and you know one of my big issues was that i would be discovered so you know i was
going to find out you're stupid yeah because you were considered stupid at being yeah you're not
stupid at being dyslexic and i think one of the things for the book is how hard it is for parents
that have dyslexic kids but if you let them go through it they it's like a it's like it's like
a miraculous thing when your kids come out of it properly yeah sad thing is not a lot of kids have
parents that can do that for them and for the kid
emotional endurance grit you have all these great things and you're free thinkers
but but a lot you you at the same age of seven or eight you're you're you're that personality
is coming in and you have this imposter syndrome which a lot of people with dyslexia have and so
for me growing up you're like um why the rage and the drive and the the desire to succeed i have two
six really successful brothers i was two really successful brothers and i was two really successful
brothers and i was two really successful brothers and i was two really successful brothers and i was
just running hard and it helped me think through those um childhood issues yeah so that that wasn't
that that has been the like really great thing of this of this yeah it really helps you oh yeah
address it yeah and understand it understand it and kind of good get to an acceptance also i'm not
perfect at it but i'm getting better at it yeah one of the stories that also made me crazy
yeah one of the stories that also made me crazy yeah one of the stories that also made me crazy
even like not even as like an agent but like i was like i would be so fucking pissed about this
was when you eyeball and bring up the simpsons and you're like we should fucking oh yeah so like
you're with lee gabler yeah but you're like this this there's and they basically a paraphrasing but
you're like we should sign so here's what used to happen writers right there would be tv shows
yeah so head of the class yeah i went down to the tri-site writers and
roseanne and one of the shows on a friday night fox lot was a tracy ullman show one of the great
unbelievable show she's incredible and a god i mean a god like one of the greatest writers
of my opinion of all time jim brooks yeah he's created the show running the show
and i'm down there one friday night and he is so warm as a person and you know writers always talk
about he comes in the room and he's so good at fixing stuff that people are working on and then
he just like yeah and this little short comes up it was a little interstitial the simpsons
i just pissed laughed yeah i mean it was so funny yeah and um i come back so this friday i come back
monday and you know you're having the staff meet i'm like going crazy the simpsons and you know
and there was john vd on the show and a bunch of you know sam simon i think was a co-creator and
i was like we have to sign everybody that was working on this little interstitial
and i was just becoming an agent and you know when you've just become an agent you're just
supposed to service the list yeah and i go to we have to sign and lee gabler who was
there was bill haber who was one of the founders of ca and then they brought lee gabler over from
icm who was one of the heads at icm says service the list no signing like fuck you you know i
remember from robbie lance who i worked for before i came to ca he said people could return your call
because of who you represent and not that there wasn't great people to represent on the list
yeah but you also wanted to have your own because those were attached to other people yeah
and then i just like
f you you know yeah that was but didn't it kill you when you saw what that show became too well i
did sign some people yeah greg daniel i mean yeah of course i had to yeah but still it's like when
you go like i saw this yeah oh you know i had that it was incredible like when you saw it you
immediately knew there's something special yeah you know my biggest competition at the time
one of them was a guy marty who the tickets
and yeah david kelly and the turners had incredible writers and had incredible taste
but there was this guy gavin pallone who at the time represented larry david he represented
um a lot of great writers from the simpsons and other shows and you know he he just got it right
away he was out in front of everybody yeah you know he was ahead of a class on great writer he
had great taste what's the best fuck you you've ever given he's got to be i bet you have a whole
slew of them what's the most satisfying one
you know revenge is best served cold right so when you when somebody rejects something
i here's here's a real it was so i signed the ufc dana i screwed it up at the beginning but
then signs with me white and lorenzo it's a fun guy yeah he's the greatest yeah and they were
making 15 first they had to pay to be on spike and then they were making 15 million dollars
and i'm involved in the company representing them and then we make a deal on spike for 75
incredible like they were on their way and we're going back in deals up going back in
uh to to make a deal and um the head of comedy central at the time
i think i know his name right now can't no fuck i can't believe i'm losing that and um philippe
dumont philip doman you know philippe yeah well you know he spent i don't know a year in france
and he turned into philly and his partner um and um we're we're explaining to them this is a sport
you have to pay us like a sport yeah and dan is a tough dude yeah like he's made he's hard knock
Yeah.
Lorenzo's there.
And we're explaining to him, you know, you have to pass like a sport.
And here's the multiples on sports.
And he goes and said, I made you.
And I could see just steam coming out of Dana's ears and Lorenzo's ears.
Yeah.
And if you don't, if you go away, we're just going to create another one.
And it's like, if you don't have Dana White, you ain't creating nothing.
Yeah.
You know, Roger Goodell, Adam, there's reasons why they're commissioners.
And Dana's kind of like the commissioner.
Sure.
So we get up and leave.
And he is fit to be died, understandably.
And we make a deal for $150 million at Fox.
And we just put it to Philippe, who was, of course, didn't have it.
The network went to shit.
Yeah.
Spike.
And then everything he did with buying back stock just to increase his economics,
you know, as opposed to helping the company.
Yeah.
That was one of the great fuck yous.
That's a. It's a big fuck you.
Yeah.
Somebody telling you you'll be nothing without me.
Yeah.
And then you're like, go.
Good luck betting against Dana.
Yeah, no.
That guy's energy.
Oh, my God.
And like, he, when I, I went to something in Vegas and we were talking about the, like,
the slap fight of it.
And I ran into one of the Fertitta brothers and he was telling me how Dana was like, I
have this idea.
And he was like, anything he goes, I have, he has an idea for.
I'm like, sure.
Yeah.
Yeah.
I believe it.
He is.
He's got an incredible engine.
Yeah.
That guy is.
Yeah.
Go, go, go.
Yeah.
All the time.
Yeah.
It's fucking unbelievable for you.
UFC or WWE.
Is there a different experience for you?
Are you just.
I love them.
They're all different, but they're, I remember watching with my grandfather.
The WWF, you know, there was five, I think it was five, five regions.
Yeah.
Midwest was a big region.
And I remember watching, I think it was Sunday mornings, Saturday mornings with my grandfather
and there was the crusher and the bruiser.
Yeah.
And, and, and our region.
Yeah.
And the genius of Vince, he saw cable coming and that you're going to have to national
broadcast.
Yeah.
And there was.
There was like five families.
Yeah.
That's unbelievable.
The way he used to do it.
And he then, he buys it off his father who was not treating him well.
Hadn't seen him in a long, there's a lot.
There's a lot in there.
A lot in Vince's past.
But then realizes you can go, you can have national, national advertising.
Because they all would respect each other's territory.
And he was like, fuck you.
Fuck you.
Yeah.
I'm going for it.
And then he gets, his father, I think doesn't make the deal with the Hulk.
He then makes the deal.
He was.
In the East Coast.
And then he goes national.
And he, then he, you know, he, he started an advertising business because people didn't
understand how to do it.
Yeah.
Then he went direct to consumer like a Netflix, but for his pay-per-views, he did the first
pay-per-view with WrestleMania.
Yeah.
I mean, the guy, so I love that sport.
And it's a, it's sports entertainment.
It is.
And those guys are incredible athletes.
Yeah, they are.
And the athletes in every sport, whether it be boxing, bowling.
Riding, UFC, they're just getting better.
And the other thing that's so funny about those two sports specifically is, oh, there's
no stars.
Well, I remember then there's Tito Ortiz and they said it wasn't when there was Tito
Ortiz and, you know, Conor McGregor's only fought once in five, you know, this last year.
Like sports just, it constantly reinventing.
But the one thing that is also true, the athletic ability of these people now, men and women
in the UFC and men and women in the W.
It's incredible.
I saw, I went to.
It's the most entertaining.
I went to a WWE event live in Tampa last year.
Last year, yeah.
And I'd never been to one.
Oh, really?
I'd never been.
I've been to a bunch of UFCs, but I'd never been to WWE.
And the, the excitement, like the show that I would say, I just like putting on a show
as far as putting on a show.
Incredible.
The energy, the athleticism.
I was, I really was surprised.
I was, I was blown away.
I'd never seen it live and I was like.
Well, how about this?
The other thing about the WWE.
I guess you could say about UFC, the cultural impact, he was always his finger on the pulse
and the storylines.
And now Paul has picked that up, Triple H, of what's going on in the world and the mood
of the United States.
Yeah.
Incredible.
Smart guy.
The book is Roll the Calls.
It's out everywhere now.
I would say, you know, it's, it is an insight into, to like you, but it's also like a, it's
really.
It's really cool as a, as a, like a tale of somebody who is just driven to, to succeed,
to push through.
It's, it's about your discipline, your drive, your rage.
Hopefully it also, the screw ups.
Yeah.
It's a real, it's a real ride.
I think it's a real ride.
And I know.
Cause nobody, I want to ask you a question.
You're like, you're really successful.
It took a lot of turns.
And, you know, I think.
Hopefully for my kids, for employees that are coming up, anybody starting a business,
you know, this whole concept, like straight line up.
Oh, I know.
There's, that's all bullshit.
Well, that's what I'm saying.
As, as a, as if you're an entrepreneur, if you're in any type of business, I think there's
lessons you can get from just, I mean, it's, it's one of these kinds of like simple lessons
you hear as a kid, which is like, get back up.
Like just, you get knocked down a bunch, but you just keep.
Roosevelt, you're on, you're on the field.
Yeah.
You know, that great quote that he has.
Yeah.
Um, I'm, I'm sure you're going to be, um, dominating the world.
Well, you know, the funny thing is I'm just getting over the high, the sugar high.
Yeah.
It's time to take another bite.
Um, thank you for coming in.
Thank you for having me.
I appreciate it.
Congrats on the book.
I appreciate it.
I will have multiple gifts for your penis are going to be arriving at the office.
Oh, great.
I really, I, I, I, I, I appreciate that.
We'll each wear our own to a Lakers game.
And I'm going to get you Rapinoe's number.
Yeah, I would love that.
I'm going to connect you guys over text.
I would love that.
Thank you very much.
No problem.
You're supposed to connect me with somebody.
I believe me that's happening.
Thank you for watching.
We'll see you next week.
I can't wait to talk to your business manager.
Toking up the gun, just cut the grass, ready for some fun
Toking on the beer, choking up the gun, just cut the grass, ready for some fun
Enemy, enemy, my enemy, my enemy, my enemy
Enemy, enemy, my enemy, my enemy, my enemy
Daddy-o, yo, yo, yo
I was caught in the car, daddy-o
I didn't realize that was him either.
I'm sitting on a beer, choking up a gun.
Just cut grass, ready for some fun.
Wow.
Wow.
So that's not a coincidence that I'm triggered.
He really likes to put his raps out there.
You know, when you're an artist and you do it for just the love of the game, nothing
can stop you.
Nothing can stop you.
It's Red Bull meets cranberry flavors, topped with cold foam and sprinkles, made to charge
your holiday spirit.
Now at McDonald's.
Podcast Summary
Key Points:
Michael Rapinoe emphasizes the importance of curiosity, emotional endurance, and leadership traits like teaching and consistency, which he believes define successful leaders.
He credits his dyslexia and ADHD as strengths that foster deep reading, multitasking, and a natural curiosity that drive his decision-making and business growth.
A key lesson from his career is that clear communication and expressing expectations are essential—people cannot read your mind, so direct dialogue is necessary.
He highlights the shift in entertainment from traditional film to streaming, noting that live events like stand-up and sports remain vital and growing, especially with increasing demand for authentic, in-person experiences.
Rapinoe expresses concern about AI replacing human talent in film, but believes it will enhance creativity when used by skilled artists, while stressing the emotional value of real actors.
He shares a story of betrayal by Jeffrey Katzenberg, where he was outmaneuvered in a Lakers ticket deal, leading to a significant professional and emotional conflict that shaped his leadership approach.
He advocates for strong, personal connections with clients and agents, arguing that trust, shared values, and accountability are more important than agency names.
He sees the future of entertainment as evolving through live formats, podcasting, and digital distribution, with personal brands and real-world engagement offering greater value to advertisers.
Summary:
Michael Rapinoe reflects on his journey as a successful agent and leader, emphasizing core values like curiosity, emotional resilience, and authenticity. He attributes his success to personal traits—particularly his dyslexia and ADHD—which foster deep reading, multitasking, and a relentless drive to understand new trends. Central to his leadership philosophy is the belief that clear communication and direct expression of expectations are vital, as people cannot read minds.
He highlights the enduring power of live events like stand-up comedy and sports, noting that despite streaming growth, real-world engagement continues to rise in value. Rapinoe expresses cautious optimism about AI in film, seeing it as a tool to enhance creativity when guided by human artists, though he worries about the potential devaluation of human talent. A pivotal moment in his career was a betrayal by Jeffrey Katzenberg, where a backroom deal undermined a key client relationship, reinforcing his belief in integrity and accountability.
He champions personal, trust-based relationships over institutional loyalty, arguing that agents should be chosen for their character and consistency. Looking ahead, he sees the future of entertainment shifting toward live experiences, podcasts, and personal brands, where direct engagement with audiences will provide greater value to advertisers. Ultimately, Rapinoe believes that the best business models will be rooted in authenticity, connection, and adaptability in a rapidly changing industry.
FAQs
He believes live events like stand-up comedy, UFC, and wrestling will continue to grow and remain essential, as they offer unique, immersive experiences that streaming can't fully replicate.
He emphasizes curiosity, emotional endurance, and being a hands-on leader who teaches through actions and examples, fostering a culture where team members learn and grow through direct involvement.
He sees AI as a positive evolution that can enhance creativity and reduce production costs, but expresses concern about the potential replacement of human talent, especially actors, and stresses the need to embrace change while protecting human artistry.
They stood firm on their contract, sued the studio when they tried to take the seats, and defended their position by highlighting the value and legitimacy of their investment in the seats.
He believes traditional TV is not dying but evolving, with a need for better programming and marketing, and that there’s still a strong audience, especially in live events and local markets.
He finds ticketing fees extremely unfair, noting that venues and ticketing agencies take a large percentage of ticket revenue, often leaving comedians with little profit despite high fan demand.
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