Herd Management: Evolving Skills for Modern Dairy Farming
from Kite Consulting
43m 15s
The podcast explores the transformation of the herd manager role in recent years, emphasizing a shift from traditional, hands-on milking duties to a more complex, data-driven, and people-focused position. Hosts Will Evans and Ben Eagle discuss the new demands of the job, including effective team management, communication, and the use of technology to monitor herd health and performance. Guest Marcus Doig highlights how modern herd managers must analyze data to identify trends and improve operations, while also managing team dynamics and conflict. The herd manager training program is presented as a key development tool, featuring eight modules covering business management, nutrition, sustainability, and people skills. Participants—including Fliss Cobb, Connor Dunn, and Dane Border—share how the course fostered peer learning, open feedback, and a deeper understanding of diverse farm systems. Real-world farm visits and group discussions have helped them see alternative approaches and question their own practices. The podcast emphasizes that the program is not just for family farm successors but for anyone looking to grow their career, whether as a new entrant or an assistant. It also stresses that the best herd managers are those who combine technical knowledge with strong interpersonal skills, adapt to different farm contexts, and continuously learn. Ultimately, the episode promotes the course as a vital, accessible, and transformative opportunity for anyone in the dairy industry to advance their skills and career.
Hello everyone, it's Friday the 2nd of October and welcome to episode 311 of the kite
podcast with me, Will Evans and me, Ben Eagle. Today on the show we are shining a light
on all of you herd managers out there. We'll be asking how the role has changed in recent
years. We'll be exploring the herd manager training program and looking at the skills
you need as a herd manager, including people management and communication as well as technical
skills. We're a full house, today add a joined by several people on the call to
say kite consultant Marcus Doig, Dave DeBorder, who is also a consultant with kite as well
as farmers, Fliss Cobb and Conor Dunn. We're also joined by podcast producer Becky
Ray and everybody's favourite dairy market analyst Chris Walkland. Chris over to you for
the milk market report. Where are you this week?
Well, I'm bringing you my report from Ilminster today in deepest summer set wherever that
is. Anyway, I'm here to give a Mr Matt Biss a monster shout out along with James Braille
and Anna Collins from Buckland Newton, Archie Kingston from Crue Kern and Victoria Turner
from Yeoville. So some positive noises of approval from these fine people please.
Well, there you are. I didn't know we were giving shout-outs like 1980s radio DJs.
Well, there's a good reason because these are all new entrants to the industry supplying
Barbara's cheese. They've started their dairy businesses relatively recently, so hats
off to them. They're Barbara's fourth new entrance of 2026 and the 16th to have started
in the past five years. So a well done sticker for the fridge door to Barbara's as well
for encouraging new entrance into our fine industry. And remember, every big farmer has
to start somewhere. Howell and Sue Richard started with a handful of cows. I know that.
Nick Cobb started with a quarter share in an old goat called, believe it or not, Rebecca.
Two story, that, honest. To the market and no GDP this week, but a second pulse auction
in a row, that doesn't happen very often and when it does, it's very exciting, isn't it,
Will? Yes, it is, obviously. Yes, it is, yes. Anyway, Arles SMP sold for the equivalent
of 3,322 euros, which is up 85 euros on the previous pulse. So that's pretty good. It's
the same price as Dutch. Schym sold for this week and it equates to 2800 sterling. However,
I'm told by Arle that UK Schym is as high as 2900 sterling. That's the highest price
for four years. Schym is definitely the star of the commodity show at the moment and demand
is apparently quite good. But the pace of increases we've seen over the last few months have
slowed to nothing this week. Actually, and Dutch food grade held for the first time since
August. The last is a stable mate. Butter continues to slide down the slippery buttery pole
and Dutch origin dropped another 50 euros this week to fall below 4,000 euros again and
some traders are listing butter at 3,650 euros probably, I think, for frozen. Our butter
is higher at 3,500 sterling, but our sellers won't be able to sell more if the EU price stays
as it is. And frankly, they need to sell for a lot to more if they're going to afford
some of the milk prices that other processors are paying.
Crane continues to bobble on in Europe and here it's in the mid 160s. I think the highest
price I've heard is 168, the lowest 156. To put that in context, I think that if liquid
processes are going to lift their prices by, say, 2p and the farmer expectation in some
quarters is that they'll increase them more than that, then the cream price will have to
be near or over 190 before they do and there's a long way to go on that front. The butter
futures aren't helping butter and cream or, of course, linked futures are down for four
consecutive weeks over which time they've dropped 340 euros to an average of 4,300 euros
and this week they were down another 100 euros. So the recent high has been 4,700 euros
and over the current highs 4,400 euros and again to put that in context, to get a £1.90
cream price. Here, European butter futures and the real market price will have to be
£1,000 euros higher. In contrast to butter, those skin futures will they increased again
by a very nice 200 euros to 3,450 euros and that's the highest for a long time indeed.
To cheese and well, mozzarella is under some significant pressure. It dropped in Europe
for 5 consecutive weeks but actually ticked up by 50 euros this week to a low of 3,400
euros say some traders but other manufacturers say it's at 3,550 euros. Those prices
equate to between 2,903,000 sterling. UK sellers are about 3,100 but to pay a 36 pence
manufacturing price which dairy partners in La Prino are on for October and November,
the price really needs to be around 3,500 sterling so £400 up on where they are now.
A mile chatter is holding I think at 3,400 sterling in the UK and is getting some support
from the EX index which is still at 3,300 sterling. StoneX's futures are at 3,250 sterling
but I am hearing of some prices lower than these and there is a gain some negative talk
in the system. So I think it's worth repeating what I said last week that the market prices
we're seeing elsewhere do not support the sort of milk prices that have been announced.
So it's crunch time for cheese I think particularly mozzarella. High milk prices have been promised
39 to 41p, mature and extra mature prices will probably support these levels, current
mile prices won't. Finally spot milk is all over the place but is generally between
the high 30p to as high as 46p with a lot of breakdowns and shutdowns creating that
range. So there you are it might not be what you want to hear but it is what you need
to hear. And from one lot of youngsters at the start of my piece to another two, our
guests, fresh from the herd managers course and thus both highly intelligent and quick
thinking, just not intelligent and quick thinking enough to avoid being conned by Becky
to come on our podcast. Take it away everyone. Goodbye. Thank you Chris. I'm going to do
that. I'm just saying that everybody hates going to go around the room and ask you to
all introduce yourself to the rest of the rest of the people here. Let's start with you,
Fliss. Hi, I'm Fliss Cobb. I'm currently working on our 5th generation family run dairy
business on the South Caster Dorset. I have been gaining as much experience as possible
from other businesses within the agricultural industry to continue to expand my knowledge.
Fab, thank you. I knew Marcus. Yeah, it's been I think a year or two since I've been on
the podcast, so nice to be back on. Yeah, I consulted down in the Southwest, I had up
the Southwest team, so do all things take care.
local one farm. So you have quite a lot of work with mental processes as well. And then
I facilitated the last year's herd management cohort, including Fliss and Connor. So we
are handing that back on to Dane for 2027. So yeah, we're here to talk about everything
in our advantages today. Thank you. And you, Dane?
Hi, it's nice to be back although some of you might remember me back in May 25 during
the Neils Christensen podcast as a farm manager for the Viger family. As part of a relocation,
I moved to Herifature just outside HMY. And as part of that, joined as a dairy technical
consultant for kite, bringing a wealth of practical knowledge to the team. And as part
of that, yeah, going forward, going to be excited to facilitate the next cohort, going
forward. Okay, thank you, Dane. And last but not least, Connor?
Hey, I'm Connor Dunn. I'm Dave Harmon, Northern Ireland, looking for 100 cows on three
games a day. And I'm heavily involved in running the family dairy farm and always keen to
learn and give them the opportunity to do this.
Okay, fantastic. Thank you, everyone. Marcus, how has the role of a herd manager changed
over the last few years and specifically, what does it look like today?
I think you're coming to me because I'm one of the old, old ones on my cool now, Phil. So,
I think back to when I started my career, a pretty year out of uni and before 2013-14,
I'm just, yeah, thinking back to then, a herd manager pretty much, I don't want to
generalize too much, but milking, potentially doing some foot trimming a bit of AI twice
a day, 12 on two off was the classic model, looking back then. And I know that does happen
occasionally still, but I do feel that has reduced over the years, certainly coming into
kite and throughout my sort of farm management background before. It certainly evolved quite
a lot. I think people management has grown significantly, being able to manage a team
is integral to the role now and we're getting so much data coming into all farms now. So,
being able to analyze that, use that, interpret it and action it on the ground is really
propelled, like the technical stuff hasn't gone away, but it's not just milking cows and
getting cows in carp nowadays, that's just taken as a bit of a given that that's going
to be done to high standard. It's all the extra stuff now, but the people management stuff
is the really quick stuff. So, we've sort of honed on a bit about that in the last year
with Conor and Flesse, so they can talk to you more a little bit. Yeah. Conor, would
you agree with that? Is a big part of your role people management? Yeah, definitely trying
to monitor the staff and not just trying to have everyone have their own roles and not
get, and then you raise them. Yeah, I know what you mean. Would you agree as well, Flesse?
Yeah, I would agree. I would also agree, like, technology plays a big part nowadays, like,
because we've just put need out of colours in here and that's changed it a lot. So, yeah.
How do you think that's going to change what people do Flesse like, how they manage
the accounts? Just in a different way, like, the manager has to be more into technology.
It's easier, well, in some ways, and then in other ways, it's just have to understand
and overall in time, I think it will become a lot easier. All right, then. Dane, for someone
who hasn't heard of the heard manager training programme, can you explain what it is? Certainly.
It comprises of eight modules and 24 hour study tour at the end. We look at people management
as we've touched already. It's a huge area. And as Flesse mentioned about technology,
it's about communication. Not everyone's going to understand that technology and be able
to interpret it. So, we look at that, how we build old communication with the team, and
everybody has different communication styles. Some people like it direct. Some people need
more explaining and understanding. So, we touch on people profiling in insights. We then
look at business management. So, the usual KPIs, cost of production, benchmarking, dairy
financials, feeding stats as well. We then go into health and welfare, looking at not just
diseases, loneliness, but also, as we said, using the technology to be able to interpret
what looks good, what doesn't look good. With all this technology in AI, AI is a learning
program, and if all the cows are, if I generalize, underperforming, as the system that you
have, AI will learn that that is the norm. But it's understanding what looks good on KPIs,
and every farm's different. One farm's KPIs will look good to another person's will be
different. We look at fertility and genetics, understanding that. We're going to soils,
nutrient sustainability, going forward with nutrient use, nitrogen use efficiency, looking
at how we can manage our practices on farm, be more efficient and sustainable. We then
look at nutrition and the environment, saying again. We then look at young stock. So, from
calf to carving effectively, how we can maximize genetic potential within the herd, looking
at the pinch points within a system, how we can get best efficiency from those animals.
We look at the most important of all of this is feed and forage, producing good forage,
especially the hot topic at the moment with the El Nino, looking at where our weather patterns
are going forward. There's been very much grass or grass and maize, and it's looking at
more emphasis on whole crop and spreading the risk upon multiple forages so that you
have better flexibility when it comes to feeding your dairy herd.
A lot of ground gathered. Yeah, absolutely. Fliss and Connie, you've
both been through the program. What were you hoping to get out of it before you started?
Fliss, if you go first. I was recommended the course by a number of people. I was really
looking forward to it, sparing my knowledge within the industry at a higher level, and
this course has provided that to me. I was also really excited to meet like-minded people
and they could bring different ideas to on the table, discussions.
I was thinking, well, I think we're probably going to have to ask a question. How important
is that sort of other beat people or the cost colleagues being Fliss?
I think it was really important. You would never meet those people if the course wasn't
there. I don't think I would have met anyone on the course if the course wasn't there
just out of instance, but seeing other people's ideas really brought a like to see that there's
different ways of doing things, and how other people have a view on things.
Yeah. There's actually such a big variation across this cohort, like you guys will jog with
me from, say, Connor, Northern Ireland, yourself, Fliss down. On the South Coast, people, all
the way across Sins or Pembroke Streetway and range of systems as well. We've had split
Bob Carvers, three X, Autumn Blocks, Spring Blocks. So there's been such a range of systems
and you can probably pull bits out of each system and question what you're doing at home
I think is thought-provoking. Yeah, absolutely.
Fliss, I've just realised I know you found your way most, don't you? I know where your
farm is. I went past it not long ago. I know where you are.
I feel you're coming up with a classic farm instance. Farm instance is just small, small
industries, isn't it? Yeah, I know where you are. Connor, what did you expect from the
program and what did you think as you went along? As mainly just looking to learn from
other people and see different systems and pick up new ideas and the same was Fliss said
that meeting like-minded people and knowing them and like having their contacts to speak
to them on the future. Yeah, they're all gearing me up to do an America trip next year. They
really want to eat this group going. What's up?
Connor, what topic did you learn the most from and why? Probably say the business topic
allowed them all to run because looking at different systems like all year-owned, block
Calvin, more, like seeing the heritage of fish and say from them and the routine profit
that really like opened their eyes up to different ways of- that you can different ways
of farming and seeing the benchmarking from them.
[BLANK_AUDIO]
the biggest thing was seeing different farms when we went out on farms and seeing the way they
operated and getting to speak to the farmers and seeing the system on the way they manage it.
How did you both hear about the program in the first place? Well, I first seen it on Facebook and
then it was back to you, I think, wasn't it? I think that might be my show. I heard a guy on the
previous course last year's course as well as dad and a number of other people recommended it to me.
I was reflecting on this earlier, I was trying to think why we sort of started it in the first place
Marcus, you know, because this is the third cohort now, is that second? Yeah, third. Third, I think,
yeah, a while ago it was originally split a few years ago, wasn't it? And I think just in terms of
I think it stemmed from people management, I'm sure that the whole crux of it and getting
like-minded people together. Yeah, there's so many skills that it's not just being able to
milk cows and spot things with utility and health. We've got the tech to do that. It's the
whole round of picture now for a herd manager. So being able to bring all the modules that Danes
talked about and build groups like this is you guys are the future. I think the course also
gives a safe space with the people on the cohorts, with the WhatsApp group and looking at
questions that have been bounced across, you know, we've got this problem, being on the course,
going on farm and we encourage the participants of the course actually host. We feel that you get
the most from that because not only you look at what you're learning but you actually can put it
into practice on your farm. I don't know if you want to mention a bit more about that
Felicity because you know we came there and also Conor on the set. I also think like when you walk
around every day yourself, like you don't quite pick up on things that maybe if you bring other
people to come around your farm and they can bring their ideas and like see things that you might
not see every day because it's just like normal to you so they can pick up on different sort of
things that you wouldn't see perhaps. And I think as the group grew and got to know each other more,
there wasn't really any holding back in terms of constructive criticism of each other going around,
like it was very much water and all come around our farm. We're opening the doors, like feel free
to constructively criticise what we do here within reason. So I feel like the rapport you guys
built up, like it was very open sharing across the whole year to be honest, especially doing that
people profiling a session on the first one and get the ice break right out of the way and you
really got to know each other for a year and definitely did it at the study trip.
I feel like there's a tall star to be told. There's a real piece here isn't it when you start to
think about, you know, people coming either back onto family farms or embarking on their
herd manager career or stepping up and you do it often get the time or space or I don't know whether
whether the world allows you to take a step back and say well actually I'm pretty strong on
genetics or I'm pretty strong on business management but I'm a bit weaker on this and to actually
go into a safe space with a group of people where we take everybody back to a point and
you know train quite intensively against each subject area and the other bit is learning to do
that group a bit. You know some of the really successful businesses that we work with have
formed these really strong groups that they go to, you know, the frequency drops off one
of the time but it's quite a daunting thing to do if you think you're going into an established
group and everybody else knows each other and then maybe maybe you're new to the group on
to the farm or new to the business. I think it there's a couple of objectives isn't there
where and a couple of reasons why why this then appealed to people and why you, you know, why
people have got so much out of that. You've also got that group for life back year when it is
well not one of whenever I've done these sort of things or spoken people who are you, it's about
the experience of what you've done then but actually yeah, you've got those contacts forever really.
Yeah, really interesting was a farm as we called last night and you know when you talk about
contacts and you did it early well oh yeah no way yeah, I don't know where you farm, you know
farming is all about contacts isn't it and it's all about having that support network and yeah
these guys have now got a really strong support network in each other where they know a bit about
each other's businesses and know a bit about each other and sort of in that that cohort together.
It's really special. I mean on that cohort on that network Fles and Marcus has already spoken a
little bit about the variety of systems and places as well that people in the in the group were
coming from so as you're experiencing that you're experiencing what you actually covered on the
program itself and you mentioned a little bit on about the impact it's had on your own farm but I
wonder if you just do a little bit more detail into that in terms of how I suppose seeing all that
and experiencing that and speaking about those differences with others as it changed the way
that you think about your own farm. I think overall it's like broad and my understanding of like
how different dairy business are trying to like aiming to achieve different markets as such
like for example we saw a jersey head that obviously trying aiming to achieve the high butter
fat content to fill to fulfill the demands of the contract and it's very different to back at
home so it's just a different perspective on all of that really. Connor? Yeah definitely
like seeing different farms as well and I hope people is doing things. It doesn't mean your
systems are wrong but it means that you could take like something from their system and
implement it on your farm. Yeah I mean on that as well is there anything specific would you say
that you learned or you picked it up that you that you sort of come back and think you know what
yeah I'm going to can actually do this I'm going to this is going to be implemented on the farm.
That's well seeing like different scale like the legs of flesors going from like three thousand
goes till other farms was milking like two fifth days or eight hundred and would make you like
want to expand your business and see how you can expand and like butter farts and proteins
and brutality. Plus anything that you learned? Just overall like all the different systems and how
like there are so many ways of doing the same thing but differently like everyone
like you can all keep implementing anything into there's like different ways to do it all the
time. There's no right or wrong way I think. Yeah I mean Mark has been both of this this group but
also other groups as well you must have seen sort of it must be great I suppose to see the changes
and development in in members of the group as they go both during the course itself but also
afterwards. Yeah definitely I think from day one in it feels a while ago I think it was like about a
year ago to the day almost we did this sort of people session so that was done on purpose to try and
obviously everyone coming together and never met anyone on the course so it was kind of nice
to do the people element and the profiling and seeing the change in a lot of the group the dynamic
in the group like I was shocked really from day one like everyone was very open and the
like you can thank the facilitator I suppose for that for doing such a good job being there
bringing everyone together from day one like it was very open and the confidence I've seen people
grow over the year to yeah question each other like it's always been very yeah very open on farm
there's been a lot of a lot of banter mainly aimed towards me over the year but yeah I give it back
to them so yeah they they've really been a pleasure to to work with this year and like it's just
been nice to see people people's confidence grow and just the enthusiasm like quizzing the farmers
like were in Ireland last week they were really just well I've just followed questions and it was just
it was really nice to see sort of stepping back and not really having to facilitate as much or
that dainty a bit as well. Let's let's broaden out and then Marcus you already spoke a little bit
at the beginning in terms of skills for her manager you spoke about communication you spoke about
people management especially but what do you just go
a little bit more detail, I suppose, in terms of those skills and data. I'll ask you about
this today in terms of being technically good with cows. Probably isn't enough now. So,
how do you really make yourself stand out, I suppose, in the role?
Yeah, no, technically as we sort of touched on, you know, historically it was managing
smaller herds. You were doing foot trimming AI in. And technology, you look at the last 10 years
and where we've gone, we've gone robotics, we've got AI looking at monitoring with body conditions
doors and mobility. And then we're also collecting so much data now. You look at uniform and dairy
comp and how much data that you can gather and analyse. And you go from, you know, all this
cows got mastitis and you start looking at data as I heard, managing, you sort of think, well,
hang on a minute, I've had eight cows in the last two months with mastitis, you know,
is there a trend? What's going on? We need to start looking at the data. Is there something
that we're doing? How can we improve? Is it processes? You know, are we doing something? Have we
changed something? And is that broader looking at it from a bigger picture and having an understanding?
And they're not actually engaging with the team. You know, one thing we advocate is, you know,
weekly team meetings on farms. Farms have got a lot bigger. A lot of it is down to family work
life balance, especially with COVID. The next generation coming through into the industry
are very aware of that, you know, family life and having a bit of fun as well as work, you know,
work hard play hard. And, you know, we have more staff. It's not just full time staff. There's part
time staff that are involved as well. And it's communicating where you might have only had one
herdsman on your farm. You might have two or three part time. And it's that communication and
due diligence to make sure that each person is doing the same thing. And it is, you know, is a
challenge. As Connor said, you know, making sure that people don't, you know, in stressful times,
conflict resolution management can come in now and again. And it's being able to deal with that.
And the course gives you an in-depth insight into all of those. And also with technology, you know,
if you're not computer literate, for example, understanding what a KPI is, what, as we say,
what looks good, what looks good from your farm, but then also having a realistic understanding
of where you're going to go. Connor's farms, KPIs, for example, are going to be completely different
to felicities. That will be driven by genetics, you know, geolocation and milk contract.
So it's looking at all of those aspects and giving those cohorts the tools in the toolbox to be
able to utilize that. When it comes to people management and communication markets, is that,
I'm assuming, that's something that you can learn as you sort of develop it as you go on on the
job, isn't it? I think so. I think understanding yourself, firstly, because I'm very into the
profiling and all of that. And yeah, Becky and I, we've go back a few years with this, don't we,
and understanding each other? I feel like you should tell the story. I'm telling the story.
Oh, I used to, yeah, one word you love from Becky and that's how Becky rolls.
It wasn't like what was dramatized by ring. It wasn't. Look, I had a simple message which was,
"Please, can you ring me?" And I put it in the subject line of an email and sent the email to Marcus.
I've been in capital as I can't remember. It was not in capitals.
With some explanation marks. I agree face emoji. I thought that was extremely efficient. I thought
I was extremely efficient and Marcus and I did an insight profile in session together, I did a
three, four, five months later. And they put this up as an example of, you know, how would you
respond if somebody sent me an email with just a subject line completed? And Marcus was like,
"There is nothing more in worrying than receiving an email." And I was like, "It's so efficient."
You knew exactly what I wanted, didn't you? Didn't you like to work on the email? Is there an
lies a difference? Yeah, so I was just working together with like, yeah, Becky's probably more
of a red direct approach and more of a green team. Not saying you're not Becky, but yeah,
I think we all approach things differently anyway. So understanding yourself, like the so-which
was a big part of the first session and being able to flex how you manage your management
style because in your team you'll probably have ranging from the people with only top yellow
or the higher head in the sky type of philosophy and then those sort of direct characters.
So it can be, as we say, conflict, understanding how people operate and tailoring your
management skills to how they want to be managed is quite a skill in itself. So understanding
yourself is the main thing. Now obviously everyone's going to come onto the program with slightly
different names, things they want to get out of it. But for you Marcus, what do you want them to
walk away from it being able to do or is it about a different way of thinking? Is it about
practical skills? It's a bit of both. I think a lot of the people on the course this year,
pretty much one of them very good technical operators on the ground already. So I think coming
understanding themselves firstly, learning things from their peers, like getting off farm because
like Chris said earlier, like when you're on your own farm, you're very much used to seeing
what you're doing on a day-to-day basis. You get a bit blinkered almost and this is the system,
this is how we operate. This is the way dairy farming is, but actually spending time with
springblock harvest, for example, and you're fully housed as 3x. It's quite hearty opening
and maybe you're not going to change your system completely, but there might be, oh, actually,
you're doing something. Why don't we think about implementing our grazing, improve our grazing
for our young stuff for example? So I think just the peer-to-peer learning has been one of the things
I've wanted the cohort to get out of it and confident. So I think on day one, you could tell quite
easily some of the group are more introverted than others and I feel actually building relationships
with each other by the time we were all in Ireland last week, like everyone was fully
enthused before we got to the pub and yeah, just everyone was very much open throughout the year,
so that's really what I want to get people out of the year, just going confidence and being
open-minded, different. It sounds brilliant. I wish I could. We're so young enough to go on it.
Conner, what's the one session on the programme you think every herd manager should attend?
Probably the nutrition session because the importance of, like, energy requirements and cows
and like, different stages of the electrations, what they, what energy they require and
for, like, growth in young stock and how it provides the different levels of fat and protein to the
milk. Okay. Did you enjoy that one as well? Is that something you got a lot out of nutrition?
Yeah, I really enjoyed that one. I also think that the people management one was really interesting
because I think that's a key part of the dairy industry and well industries nowadays, really,
communication and everything. Absolutely. All right. The last question to you both,
Flist and Conner, if someone listening is sitting on the fence about applying, they've been thinking
about it and they've been putting it off, what would you say to them, Flist? I'd just say sign up.
It's good fun. You meet a load of people. It's a great social and brings a lot of knowledge and
stuff you wouldn't get elsewhere that other courses wouldn't offer as such with, like,
in the classroom and out the classroom. So I say sign up. You won't regret it.
Okay. And you, Conner? Just go for it. Even if you think your home system's perfect,
you can always learn something from another one and don't have to change your system from
being out of it, but you can just open your eyes up from seeing it and think it's definitely
worth failing and encourages you to just keep learning and change your business and grow it.
And if anyone says they don't have time, Conner flew over to 11 times.
So I think, yeah, hats off to you Connor. So yeah, that's that's what I've the feedback I got with a few people was always finding time on the farm, but it's important to get off farm.
Yeah, really is is an investment in your career.
Yeah, that's the key word isn't the investment.
In in previous cohorts, I don't know this one quite as well, but there's been there's been farmers where sons and daughters where there's existing farms at home.
Is there any like you and Jane were both herd managers who were not on family farms? Is there been a couple of people on this year's car who in the same position?
Yes, yeah, just thinking through the code.
Yeah, there's there has been a number actually to be fair. I'm just thinking of you individuals. So there are it's not just family, family operators, sons and daughters on the course at all.
There's been a lot of extra like a couple of brothers from, yeah, they were both on the course from non, yeah, not their farm at all.
So it's not just open to family operators at all. And it's great to see entrance coming into the industry that aren't aren't just from family farms.
Yeah, no, I'd also like to say, well, you know, it's not just you said they're mentioned about young enough. It's open to all and all stages, you know, if you're assistant herd manager looking to go further, expand your knowledge, then please sign up, you know, it's not just those that are existing herd managers.
It's those that want to further their career or have a better understanding within the industry. So yeah, certainly get in touch with your employer and employers, you know, investment in employees is is highly rewarding, especially on motivation within your business.
And it's certainly of course to inspire other people within your business that you may not have other thought about as we said with the people profiling some people are introverted, they just do their day to day work and sort of do as they're told in the background where actually they could be your next her manager and and take your business to the next level.
So I certainly say, you know, open your eyes up think about it. Have you got anyone within your business you'd like to invest in and this is certainly the course for you.
And I suppose the final question is how do people apply?
Well, hopefully the QR code. There's a form and sign your interest, get in touch either in for a kite consulting or myself, Dane, doctor border, kite consulting, express your interest and go from there.
OK, all right, then that's been a brilliant episode. That's all we have time for a very big thank you to our guests, Fliss Cobb, conodon, Marcus dog and Dane to border as well as Chris Walkland and podcast producer Becky Ray.
Thank you also for listening. Please see the show notes for more information, including our podcast disclaimer. We will be back with you next week, but for now it's goodbye from all of us here.
Podcast Summary
Key Points:
The role of a herd manager has evolved significantly, moving beyond basic milking and cow care to include strong people management, team communication, and data analysis.
Modern herd management relies heavily on technology, AI, and real-time data to monitor health, fertility, nutrition, and herd performance, requiring technical and analytical skills.
The herd manager training program covers eight core modules, including people management, business finance, health and welfare, nutrition, and sustainable forage practices.
Peer-to-peer learning and farm visits are key components, allowing participants to see diverse systems and gain fresh perspectives that challenge existing practices.
The program fosters a supportive, open environment where participants build trust, share constructive feedback, and develop confidence in managing teams and farms.
Success in the role now depends on adaptability—understanding team dynamics, recognizing individual communication styles, and using data to make informed, farm-specific decisions.
The course is accessible to all, including non-family farm operators and those at early career stages, promoting diversity and growth in the industry.
Participants report significant gains in knowledge, confidence, and motivation, with many citing the experience as a vital investment in their long-term career development.
Summary:
The podcast explores the transformation of the herd manager role in recent years, emphasizing a shift from traditional, hands-on milking duties to a more complex, data-driven, and people-focused position. Hosts Will Evans and Ben Eagle discuss the new demands of the job, including effective team management, communication, and the use of technology to monitor herd health and performance. Guest Marcus Doig highlights how modern herd managers must analyze data to identify trends and improve operations, while also managing team dynamics and conflict.
The herd manager training program is presented as a key development tool, featuring eight modules covering business management, nutrition, sustainability, and people skills. Participants—including Fliss Cobb, Connor Dunn, and Dane Border—share how the course fostered peer learning, open feedback, and a deeper understanding of diverse farm systems. Real-world farm visits and group discussions have helped them see alternative approaches and question their own practices.
The podcast emphasizes that the program is not just for family farm successors but for anyone looking to grow their career, whether as a new entrant or an assistant. It also stresses that the best herd managers are those who combine technical knowledge with strong interpersonal skills, adapt to different farm contexts, and continuously learn. Ultimately, the episode promotes the course as a vital, accessible, and transformative opportunity for anyone in the dairy industry to advance their skills and career.
FAQs
The role has shifted from primarily focusing on milking and routine cow care to emphasizing people management, technology use, and data analysis. Modern herd managers now need strong communication skills and the ability to interpret complex farm data to make informed decisions.
The program includes eight modules covering people management, business management, health and welfare, genetics, nutrition, forage management, and technology use. It also features a 24-hour study tour and promotes peer learning and practical application.
With larger teams and diverse work styles, effective communication and team leadership are essential. Herd managers must understand different team members’ preferences and manage conflicts to maintain productivity and morale.
Technology enables real-time monitoring of cow health, body condition, and mobility using AI and data analytics. Herd managers now use data to identify trends, such as mastitis outbreaks, and adjust practices accordingly.
The nutrition session is highly recommended, as it covers energy requirements at different stages of a cow’s life and how proper feeding affects milk quality and production.
Yes, the program is open to all aspiring herd managers, including those starting in the industry or moving up from assistant roles, regardless of whether they are on a family farm.
Chat with AI
Loading...
Pro features
Go deeper with this episode
Unlock creator-grade tools that turn any transcript into show notes and subtitle files.