HeadHuncho Amir Tells His Life Story (Full Interview)

Now, at this point, what genre of music do you consider yourself? Man, like hip-hop, trap music, motivational music. And when it comes to this genre of music, this sub-genre of music here, on the rapping side of things, what's your opinion on ad-libs in a song? You know, to each his own. I don't really do ad-libs, but to each his own if you do ad-libs. I feel like they're hard, though. You know what I'm saying? I just don't like doing them. Why not? I don't know. I never really liked doing ad-libs, for real. I might do them in certain songs, but I don't do them in our songs. So, if we step back for a second and zoom out, if there was a circle chart of 100%, what percentage songs of yours with ad-libs versus no ad-libs? Probably most of my songs don't got ad-libs. I might put ad-libs on a feature or something. It just depends. And what about this? Because you don't ad-lib that much, what's been the reaction to that? Have others recognized this? Nah. I mean, the music still come out the same. Didn't notice if maybe other collaborators that you've been on songs with have said anything to you about it? Or maybe fans, supporters have noticed that, said, commented, Hey, he doesn't do ad-libs, so on and so forth. Nah, they don't be saying nothing. They don't be tripping about it. Now, when it comes to singing, what's your favorite part of the song? When it comes to collaborating with other recording artists? Because you don't really ad-lib, have you ever had other recording artists ad-lib behind your verses by any chance? Has that happened? Nah. Just curious there, because I know some artists will do that. I don't seen it before, but nah. And I know you don't ad-lib a lot, but there are times you do ad-libs. Those few times you do ad-libs, do you have a signature ad-lib by any chance? Nah, I ain't got no signature ad-lib. I probably just repeat whatever I said or something. Just curious there. Now, when it comes to your music, few more questions about that there. Okay, when it comes to your discography, zooming out, it looks as though, and you can correct me if I'm wrong here, it looks as though you have one series at this point. So you have standalone titles, but then you also have a series. And that series is Still Ain't Nothin' Bigger, and the original Ain't Nothin' Bigger. So that was a sequel, for lack of a better phrase. Say that again? That was a sequel. Still Ain't Nothin' Bigger was a sequel to Ain't Nothin' Bigger. Yeah. Instead of saying, like, Ain't Nothin' Bigger 2 or Volume 2, you said Still. Nah, for sure, I said Still Ain't Nothin' Bigger. Right, so you turned that standalone title into a series. When it comes to the rest of your titles, any thoughts on continuing them into any sort of series as well? Nah, it just, around the time I just named it Ain't Nothin' Bigger, then I came back with Still Ain't Nothin' Bigger, just letting them know. Still Ain't Nothin' Bigger, but I had got away from this when I went 50 to run. Now, just with this series in and of itself, are there any plans in the future to extend that as well? Maybe have another installment to create a trilogy or something even further than that? Nah, I don't really plan on it. Just curious there. And of the two in that series, do you have a favorite amongst them? Man, you see, really, both of them hard. They both of them was hard, yeah, they both classics. And if we zoom out, do you have a favorite out of all your titles at this point? Man, I really like Tyler, I like that, I really like that Mr. 2700. That's like some old shit I made. What was it about that particular title there for you? I just like the title, Mr. 2700, that's where I'm from. That's the block, I got it on my chain. And we'll talk about that a little bit further in this as well. And then, as far as any new music from you, looking forward to the rest of 2025, moving forward to 2026, what can those in the audience expect from you here? Man, right now I'm working on an album. I'm finna come with an album. I'm finna come with an album for the new year. When the new year comes, I'm finna come with an album. That's what I'm working on right now. Now, when it comes to your previous projects, are they also considered albums as well? Mixtapes? Maybe another word? Some mixtapes, some albums. 50 to Run, I just dropped 50 to Run, that's a mixtape. But this one, I'm finna drop, finna be an album. And do you want to share the title to this upcoming effort? Nah, I ain't gonna share it right now. No. You do have one already. Yeah. And what about release date as well? Any release date to it yet? I ain't got no official release date, but it gonna try to come at the top of the year for sure. 2026. Yeah. Now, for those in the audience that are curious, don't know the difference between an album versus a mixtape. Can you explain the difference there at this point? Man, to me, they really be the same to me. You know, they just, I guess, shoot, they just say it's the album, and shoot, it's the mixtape, you know what I'm saying? They really be the same. They really feel like the same to me. I know some mixtapes will have DJs host them, so on and so forth. Have you ever gone that route with any of your previous tapes? Nah, I ain't never went that route with a DJ. I done thought about it, but I ain't never got into it. It's something that I'll do for sure. I'll be, I'll fuck with the DJ hosting, you know what I'm saying? But I ain't did it yet. What stopped you? Didn't nothing stop me. I just didn't do it. Just curious. Just there. And, you know, when it comes to music at this point for you, too, zooming out, you are on a record label. Yeah. And care to share the name of that record label as well? 300. 300 E&T. Yeah. Now, what's it really like being on that imprint? Say it again? What's it really like being on that imprint for you? Man, it feel good, you know? 300 L family. It's my family, you know, partnership. And we work good together. I don't got nothing bad to say. And who do you have the closest bond with on that record label at this point? And when I say closest, this could be someone in front of the scenes like you, like another recording artist, or maybe someone behind the scenes, like an executive, so on and so forth. Probably Montana, so I'm hunting in Geneva. Yeah. One's an artist and one's a. Yeah, she behind the scenes with the label. And when it comes to Montana 700, did you have a bond with him prior to you signing to this imprint? Yeah. Me and bro been knowing each other since middle school. We walk home together. That's my brother. Now, was he also an influence at all of any sort to signing with 300 E&T because he's also a label mate there and that sort of thing? Did he have. Yeah. Yeah. Yeah. Yeah. Yeah, sort of. Yeah, bro was telling me, 300, looking at you with who they want to sign you. And, you know, I was waiting on my options at the time, but then I ended up making the decision to sign with 300. And speaking of options, can we break that down for a second as well? Was it a bidding war you were involved with, so to speak, back then? For sure. Take the audience back to that. What was. What started the bidding war for you? Was it a project? Was it a song at the time? Was it just a buzz? I think it was a buzz. It was around the time I dropped Jumpin' Jet. And, shoot, we were like a college recruit. Like, every label was hitting me up, trying to sign me. This was major record labels. This was independent record labels. Major. All kinds. Major artists with a record label. Artists. Artists. Everybody. How many do you think? Out of all. How many people do you think contacted you during this? You have someone to the side throwing some numbers out there on their fingers. There's so many, I can't really just say a number. It was about, yeah, it was a lot. It was about 25, for sure. And you're getting some help there from a voice off-camera to the side of you. Care to share whose voice that is there? That's my manager, Laudeza. Now, when it comes to this bidding war. Okay, so obviously Montana 700 was some influence there. But what got you to choose. What got you to choose them out of all these labels out? Ultimately, what was that. What pushed them over the edge compared to everyone else? Really, they often made the most sense. Yeah, really, they often made the most sense in, like, me just going over with my. Take your time. Yeah, but really just going over all the different labels with the team, you know, and my lawyer, 300 was the best option. And did you look at it more so financially? Was that the most. financially beneficial offer, Was that the basis of your choosing? No, because it was never really about the money for real. It was really more about the deal and the deal structure. It was never about the money. Got it. So just curious here, were there some record labels that offered you more money and you took this deal for the structure and maybe some other reasonings there over? Or was it also financially just so happened to be the best deal? It wasn't really never about the money, but some label was trying to get me to come over there and offer a whole lot of money, you know what I'm saying, but the deal just wasn't in my favor. And do you remember when you actually signed on that dotted line? Yeah, I remember. They had flew me to New York and I had my family with me. We had went up there and, you know, signed the dotted line. Wow. But before that, I remember when I signed the DocuSign, I'm sitting in my hood in the east, and they sent it over to the email and I had to sign the DocuSign before we signed the dotted line. And did you recall what month or what year this took place? Man, I don't even remember what month it was. When that was? Yeah, January 2025. So beginning of this year. Yeah. And do you remember what age this was in your life? Same age I am. I was like, what, 23? Yeah, I was 23, right before I turned 24. And this was your first record deal ever? First record deal ever. Now, everyone's circumstances are different, but for you personally, why did you choose to sign a deal at that time? Because you could have waited, could have pushed it back, took some more time, built your leverage. So on and so forth. Why at that time in your life at 23 for you? Man, I could have waited, but I just felt like it was the right time. It was the perfect time, you know, when it made it happen. And had you been offered deals in the past, prior to this bidding war? No, right before I had a bidding war, you know, before I signed, it was already, a lot of people was trying to reach out and sign me though. But maybe like a year before, two years before. Three. Did you have people trying to offer you a deal? Yeah. Did you have people trying to offer deals and that sort of thing? No. So this was your window, your first window, your first major window of all this happening to you. Yeah. And for you, were you one of those artists, even before the bidding war, were you one of those artists that was like a deal was a goal of yours, that was a milestone? Or were you one of those artists that you never worried about a deal? You just made music, created music. If it happened, it happened, but that wasn't one of your goals. Man, I really just. You know, signing a deal, I always be the goal, you know, but. You do it with perfect timing, like, you know, you do what it was. And what was that courting process like as well? All these record labels after you, how far did any of them go to try to get you to sign to them? Anything out of the ordinary here? Man, they fly me out, take me to different restaurants. They take me to dinners, take me to basketball games, courtside, football games, front row, like, yeah, all that type of shit. Did you almost look at it like it was dating, in a sense? Nah, I just looked at it like, shoot, they all doing their job, just trying to persuade me to sign. And, you know, there's a stigma when it comes to record deals. Last question about them here. There's a debate when it comes to record deals. Some really champion it. That's a goal, you should do it. There's some that, oh, be wary, beware, don't sign yet, don't sell your soul, don't sign your life, wait, that sort of thing. Where do you stand on record deals zooming out? I know you're almost a full year in at this point, but just generally speaking here, how do you feel about record deals? What do you say about them? That sort of thing. I feel like to each his own, bro. Like, whatever you want to do. You can't listen to what other people say. It's at the end of the day, it's about your decision, you know what I'm saying? So, that's just it, point blank period. Like, it's about whatever you want to do, you know what I'm saying? You got to follow your heart and whatever, what you feel like best for you. And, you know, when it comes to 300 ENT and it comes to, like, people such as Saleem or Raina, things of that nature, are you equally close to them too as well? Or are you closer to one? To one than the other? For sure, I'm close to Saleem and I'm close to Raina. Both good people. I can call them right now. They'll answer the phone. And I was going to ask you, which you may have answered this question already. I was going to ask you, what's it like working with them? Man, it's good. They give me good feedback. They let me know their opinions. They give me good advice. You know, it's just good to have them type people in your corner. And the last question here about 300 ENT. And then I'll leave you alone about this subject matter. When it comes to this imprint, hypothetically speaking here, if you were stranded on an island with one person from 300 ENT, who would it be and why? Man. It could be someone in front of the scenes like you. It could be someone behind the scenes. One person with you. You're stranded on an island. Who would you want to be stranded with? It would probably be me or 700. Because, bro, like, we'd probably just be on the island thing, you know? But, you know, I'm missing everybody on 300. Like, 300, everybody in the family. I'm cool with all the orders. So, you know, it's love. Okay, when it comes to this stage name of yours, what is the correct way to pronounce it? Yeah, I'm trying, man. Do people mispronounce this? No. They'll probably say honcho or whatever or something. But they don't never get it wrong. And aside from mispronunciation, do people misspell this stage name of yours? Nah, I ain't seen nobody misspelling it. You know, it's H-E-A-D-H-U-N-C-H-O. Some people might put H-O-N. But, you know, that'd probably be it. And speaking of spelling, you know, you have head, honcho, together as one phrase. There might be some that might put a space between those two words in that phrase. For you, why no space? Man, I don't know. I just, that's just how it was. Like, when I started putting, when I first uploaded my first video, I still didn't use how I put it. So it wasn't a mistake at first, the way you spelled it, and you just rolled with it? Nah, I just did it like that, yeah. Got it. Now, because people do misspell this stage name sometimes, was there any thought on changing the spelling of it or switching up the name at all, so on? Nah, I ain't never thought about changing the name or changing the way I spell it. I just, I like the way it is. And what about this? Do you accept any abbreviations of this stage name? You mentioned some people will, you know, say honcho, Amir, instead of head, honcho. But are you okay with that? Do you have any abbreviations you do approve of, if not? I mean, I don't be tripping. People be like, honcho, Amir, I ain't tripping. Some people just be like, Amir, you know, I ain't really tripping. It's all the same. Some people might just be like, honcho, you know what I'm saying? It's all the same. Do you have a preference amongst any of them? Huh? Do you have a preference amongst any of those abbreviations? I know you're not tripping on any of them, but do you have a preference? I ain't really tripping, bro. You call me Amir, you call me honcho, you call me honcho, Amir, like, it's all the same, man. You call me cho, all of them the same. And not a trick question here. They're not trying to be funny, just asking all the questions. Do you prefer people call you by your full stage name in its entirety or any of these abbreviations? Either or. I ain't really just tripping on it. Like, you know, you call me here, honcho, Amir. I done got people come up and say, here, honcho, Amir. Some people might be like, Amir. Some people might be like, Mir. Some people might be like, honcho, you know what I'm saying? I ain't really tripping, so I'll just say. A lot of different ways, relatively speaking, to say your name. Yeah. When it comes to names, more so digitally speaking, okay, social media profiles. And I want to hone in on one particular social media network, and that's Instagram here. Now, for those in the audience, just to make sure we have the right profile here, the right screen name, right username, right handle. Make sure it's not any fraud pages, scammy pages, spam pages. What is the official handle on IG for you? Yeah, honcho, man. H-E-A-D-H-U-S-H-O-A-M-I-R. On our platform. Now, when it comes to this bio of yours, on that platform, wanted to see if you could break down a few of these phrases, starting with this. Loyalty over royalty, and then you have a 100 emoji. What is the meaning behind that phrase and that emoji there for you? You know, loyalty over royalty speak for itself. You ain't got loyalty, you ain't got nothing. And what about this? I know you mentioned it previously, but just because this is its own segment. questions here. Still going to ask you. Hashtag #2700. Yeah. What's the meaning behind those numbers there? 2700 is the block where I'm from, Fraser Street, 2700 Dead End. That's where I grew up at, you know. It's a family. It's like, you know, that's my family. That's where I grew up at. It's Family Street, you know. That's where I was raised. I watched my pops, uncles, cousins, grannies, aunties, everybody, like, you know what I'm saying? That's just home. That's just a block. That's where I'm from. And we'll talk about home a little bit further in this conversation, but one more phrase wanted you to break down here in this profile. #NewDallas. Yeah. Care to share the meaning behind that as well? New Dallas, you know, that's a movement, you know what I'm saying, that we started in the city. Well, I ain't gonna say we started in the city 'cause it was a New Dallas before us, but. it's a movement that we got going in the city that is just a bunch of young artists from different hoods all coming together, pushing unity all on one accord, all on the same thing. Ain't no hating going on. We just showing the world that, you know what I'm saying, it's cool to come together, you know what I'm saying? And we're just motivating all the other cities to come together and be as one. And that's something that has been happening. I've seen, you know, personally, like New Detroit or New This or New That. And it seems like it was after New Dallas was promoted very heavily and put out there. And, you know, maybe these other news were there prior to New Dallas, don't know the actual histories between them, but from the outside looking in, it almost looks like it was New Dallas first and then it was New This or New That. Is that fair to say or.? You know, I don't know. I ain't gonna say who said it first, you know, but if they is saying it, man, we just. Shoot, that's good motion, you know what I'm saying? They trying to, you know what I'm saying, bring unity or something to they city. So we salute it in every city. Now, when it comes to New Dallas, how did you become a part of that movement? So, for example, was that something that you just stake and claim on your own? You see others saying it, so you say it? Are you inducted into this movement, so to speak? Does someone from New Dallas actually come to you and say, "Hey, we want you to be a part of this"? How does that work? It really was one day we was in the studio in Doja, like, "Man, we gonna start saying New Dallas "because we the upcoming artists in the city." You know what I'm saying? And we were finna show the world we are from different neighborhoods. We could bring it together. That's really how that came about. And what's been the reaction from those in the community to this movement? Man, everybody loving it. Dallas on fire right now. Like, people proud to say they from Dallas right now. Like, we got the city. I mean, it's on fire. A lot of people don't got signs saying that. It's just a good look right now for the city. Just curious there. And when it comes to this stage name, last question about that, can you give the origin story behind it? Like, how this name actually came together for you? I know you mentioned this is how you wrote it, you know, titling a song, but what's the meaning behind it, so on and so forth? Man, we had a family fund. We had a family friend. But he really like an uncle. I call him Uncle. He was alive. He died April 2018, April 1st, the day before my birthday. And he had a clothing brand called Huncho Gay. So I had made my Instagram name here, Huncho and Man. So then I just ran with it, you know what I'm saying, just to hold on his legacy. ORP my nigga Lil B. He had got killed 2018. And what's been the reaction from his family, his friends, of you carrying on said legacy? Man, you know, everybody, they support their dad with what I got going on. They love what I got going on. You know, it's love. It's all a family. And what about the portion of Amir? Sounds like that could be in relation to a birth name, a government name here. Amir, that's my government name. And do you know the details behind that? Like, who named you this? What the reasoning was back then? So on and so forth. My mom and my pops named me that. And you know, the meaning is like prince, like a ruler, you know what I'm saying? And curious here, you know, there are some recording artists that stay away, as far away from their government name. They'll, you know, they'll have an alias, a stage name that has nothing to do with their government name. You here actually incorporate your government name. Your government name, so on and so forth. Yeah. Why go that route for you? Man, everybody call me Amir. I like my name, man. I ain't got no bad government name. Shoot, nowadays, everybody naming their kids Amir. Everywhere I go, somebody naming Amir. So, you know, I'm proud of it. And again, not being funny or anything here, was that ever a concern or ever end up being an issue to incorporate your real name as a stage name? No. Do I never know? Of course not. Just curious there. Now, I do want to ask you this in relation to little B here. Now, for those in the audience that have heard his name, just like you stated it here during this conversation, but don't know, didn't get a chance to meet him, didn't get a chance to know him personally, for you, what was he really like? Man, little B was a cool nigga, man. Cool nigga made you laugh. High side. My nigga going to get at the females. Just a cool nigga, man. You know? Going to work them whips. Whatever. If he had a little, he going to make it like it's a lot. Like, he was grateful for whatever he had. So, that was just my nigga. He was a hustler all the way around the board. And I know you mentioned him as, like, a family friend and that sort of thing. Yeah. But do you recall, like, maybe what age or what grade when you two first meet? First link? That sort of thing? I've been knowing little B since I was a baby. Like, him, my uncle, and my pops. You know? They real cool. They ran together. So, I've been knowing little B since I was a baby. Like, since a kid. That truly does sound like family there. Yeah. But when it comes to little B, a few more questions about him. Do you remember the last communication you had with him before he ends up passing? Man, I actually did. It was probably, like, two weeks before he passed. Yeah. Yeah. Yeah. something he did that sticks out he probably probably tell i think you're gonna tell him a couple times like man you gotta get to the money man you know i said you gotta get to a bag like gotta get to it by any means you know i'm saying gotta hustle and ultimately what did his passing teach you what did you take away from that what did you learn from that yeah his passing they fucked me up like because i i really still don't know like what made the nigga kill him you know saying he don't really know what they were behind but i just know like seeing the footage of him going in the stove coming out and a nigga just walking up on him and just shooting him in the head like he was just fucked up you know what i'm saying it was just fucked up situation and uh you know not trying to defend him here or anything else but could it have been mistaken i don't know could it have been wrong place wrong time so on and so forth i'll for sure say i'll for sure say wrong place wrong time yeah now ask your variety of questions here about him is there anything else you want to mention about little b while we're on the subject yeah you know there's rb rp little b man you know he living through us and curious here when it comes to the stage name and you incorporating that in it how soon does that happen after his passing like how much time goes by before you do incorporate probably right after like rough i can't remember i can't remember like how long it was but i just know it was after the passion for sure and i i know you also mentioned that you know seeing that footage and uh how much of a family friend he was to you i mean dang near family right yeah mentally has this been something you sought any professional help with nah nah i ain't seen no like no professional help it just was it just was like something you know it just like she just fucked up i ain't seen no no no help about it no no and not just this could be any other trauma that you experienced growing up i mean has that ever been a thought just mental health a mental health professional or a mental health uh service um generally speaking zooming out is that i went to therapy one time with my pops we did like some family therapy yeah was any of that helpful for whatever it was at the time yeah that's really helpful it was helpful just curious before we before we did that me and my pops had like it was a cool relationship but after that like we had got tighter after that and what do you want to say when it comes to uh you know there's also a stigma with mental health uh professionals and services and things of that nature there's a debate on them some are for it some are against it uh let's say you here where do you stand on that debate generally speaking you know teachers are you know teachers uh that's all i can say now diving a little bit deeper here with this origin story of yours just to uh open up a little bit more about that i do want to ask you this now you've mentioned it previous during this interview but just to restate it just to set up for this next question for those in the audience getting to know you here for the very first time uh you already mentioned uh where you were born where you were raised so on and so forth but do you still reside in dallas today yeah i still reside in dallas now circumstances could be different for everyone but can you give the audience a little bit more audience here five tips for anyone visiting dallas man you know just stay out you know when you come to dallas like i want to say that is just no super dangerous place you know i feel to me i feel like everywhere dangerous ain't nowhere you just could be like you know what i'm saying she can go off anywhere she can pop off anywhere so i'm gonna just say when you come to dallas managers you know i gotta do it just do it you mind your business you know just don't get caught up at the wrong place wrong time because you can't pull up somewhere with some she can just drop pop off and be in some but other than that man and that is cool you know what i'm saying we on some get money in dallas now uh when it comes to you growing up in that area east dallas east dallas and how long do you think you were raised in east dallas for was it a specific age bracket for you i bet i've been east dallas all my life but i moved out of east dallas you know what i'm saying but like growing up as a kid i was living in east dallas living with my pops you know what i'm saying just you know just being in the neighborhood being around him walking to the store going to dumb boy elementary walking home from there walking to school just seeing a lot of different and then with my mama i'm gonna move to the cliff move to lincoln still she not moving to the rose months we're not letting the providence you know what i'm saying the moves we're letting singing hills we don't move so many different places but i'm still going to the east like you know what i'm saying on the weekends or sometimes during the week you know what i'm saying but you know and what age was it when you actually move out i really don't even remember the age where i moved out you know but you were at a school at least by then or i was young probably like man i don't even remember what grade i was in you gotta think dumb boy like this elementary school so probably after that you know what i'm saying yeah now there are some notable people that have come out of the dallas area musically speaking did you have a front row seat to anybody in particular so to speak yeah i used to be around like like who were you up close on who did you have a front row big chief bg was a b-chill rapper out of dallas like when i was growing up like big chief with the man you know what i'm saying like everybody on that big chief he cooled my pop so i was seeing him a lot anyone else or just uh probably like the the trap trap boy freddie trap i've been trapped yellow beezy you know what i'm saying yellow you know what i'm saying i don't see him or three couple times but i ain't never had no relationship with him you know shit like that when it came to uh like trap boy freddie and yellow beezy did you have uh bonds with them before they exploded in the music scene or i wouldn't say boy like you're like on some see a nigga dap nigga what's up saluted yes didn't know if uh it even got to a point where you saw them in school or you were schoolmates or that sort of thing no no no no i'm way younger than you know now when it comes to uh growing up in dallas for you yeah what was your top point growing up in that environment yes what was your highest point or most positive moment growing up in that area for you say the question again okay uh growing up right in dallas i imagine there's ups and downs for you what wasn't up what was your highest point your most positive moment that you reached growing up in dallas was there something a point in your life that you were really proud of man being in that environment there sure probably just me signing for real like me signing like that was a big accompanist for my side like i'm like i'm the first one to sign a deal accompanist for my side like i'm like i'm like i'm the first one to sign a deal accompanist for my side like i'm like i'm like i'm like i'm the first one to sign a deal like a major deal from my from a deal like a major deal from my from a deal like a major deal from my from from my side of town like from my from my side of town like from my from my side of town like from my neighborhood so neighborhood so neighborhood so that was a big accomplishment because we that was a big accomplishment because we that was a big accomplishment because we always had like oak cliff orders that always had like oak cliff orders that always had like oak cliff orders that they're not bubble they're not bubble they're not bubble sad dallas artists that don't bubble they're not bubble saddlers that don't bubble you know what i'm saying so like you know what i'm saying so like you know what i'm saying so like for me to just put that east all the way for me to just put that east all the way for me to just put that east all the way on the map like on the map like on the map like that was like we all won a that was like we all won a that was like we all won a championship championship championship now let's zoom out for a second when it now let's zoom out for a second when it now let's zoom out for a second when it comes to music why or how did you get comes to music why or how did you get comes to music why or how did you get involved with that of all things because involved with that of all things because involved with that of all things because there's some kids that get into i fucked around with it to like 10th grade there's some kids that get into i fucked around with it to like 10th grade i fucked around with it to like 10th grade i used to play for dion dion sanders i used to play for dion dion sanders i used to play for dion dion sanders but then after that but then after that but then after that i really just like man i really just like man i really just like man that went in that went in that went in it wasn't really in my heart for real it wasn't really in my heart for real it wasn't really in my heart for real like like like so i just stopped doing that and i so i just stopped doing that and i so i just stopped doing that and i had transferred had transferred had transferred with my cousin and i transferred to um with my cousin and i transferred to um with my cousin and i transferred to um de soto high school de soto high school de soto high school i transferred everybody go to de soto i transferred everybody go to de soto i transferred everybody go to de soto high school i'm talking about like high school i'm talking about like high school i'm talking about like that's where all the motion is like Then it's free drinks, you don't gotta wear uniforms. So we go there, I wasn't even thinking about football, I'm on some getting fly shit, getting fly every day for school, I'm bullshitting, I wasn't even thinking about football or sports no more. Rob Markman: They like, boom, how I just got on some rap shit was like, growing up I always fuck with the music tough, then my pops had a record label, so I'm already hands on, and growing up around the shit tough, he had an artist at the time, they had a movement going real crazy in the city, so I'm already around the music shit, then since a kid I been a music head, I remember riding in the car with my uncles, they bumping that Thug Motivation one on one. They bumping that Motivation. Rob Markman: They bumping that Thug Motivation one on one, or they bumping that Motivation Motivation one on one, or they bumping that Motivation one on one, or they bumping that Motivation one on one, that I am taped by Gotti, you know what I'm saying? I remember this shit like it was yesterday, you know what I'm saying? So like, I used to just be a music head, like I'm watching one of CeCe Park and shit, like MTV Cribs, all I wanna watch is YouTube, like I just love music. It got to the point like a song could drop, I know the bitch by the next day. It got to the point like my mama and pops, well not, my mama weren't really tripping, but my pops would be on some shit like man, you know how your parents hit you with some shit like, you need to know your books like how you know them songs, so I just always knew I was gonna fuck with music. - Now, when it came to knowing these songs, and we're dissecting some of the things you just said here, when it came to knowing songs, did you have just a natural memory, like a quick memory, a fast memory to memorize those lyrics? 'Cause there are some that are terrible at that sort of thing. They gotta listen to a song 25 times and only get half of it. - Yeah, I just had to, I just had to have a good memory. Then especially if I like the song, so I'm gonna remember it quick. - You mentioned your father had a record label and an artist at the time. Care to share the name of the record label? Care to share the name of the artist? - Man, the record label was called WMRIM, We Make Real Music. The artist he had at the time, her name was Lady Savage at the time, but now she go by S-E-D Savage, Shake 'Em Down Savage. She still rapping, like she took a break from rapping. She just started back dropping. She tough, like she hard. She wasn't hard as in the city on a female blast. - And have you two collaborated? - Yeah, for sure. For sure, we just collaborated a couple months ago. - And how did that collaboration happen? You initiate that, she initiates that, your father's involved? - It was really on some shit like, I wanna say she reached that or, I think it was really mostly on some me type shit, like, DMing her, telling her like, "Man, you hard." Savage was like, "You been one." Like, she posted a bad ass freestyle. I posted, bitch, I'm like, "Man, hey, you been one." I'm DMing her, like, "Man, we gotta put something together." We do, so that's how it came about. I pulled, she sent the song, I shot the first beat. When we ended up shooting the video, you know what I'm saying? She been trying to pay me for the video. I'm like, "Nah, Savage, you family. I don't wanna even charge you." Like, you know what I'm saying? Like, he had a nice look. Yeah. - Now, did your father know about any of this while it was happening? You reaching out, you collaborating? - He didn't know about it, like, it wasn't like it was a secret or nothing, but I wouldn't tell him, like, you know what I'm saying? I probably would tell him, like, when I seen the post freestyle, I'd probably tell him, like, "Man, Savage, Savage Steel went on," like, you know what I'm saying? Shit, right? When I was a kid, I'm like, "Man, Savage Steel, that, like, she went 10 times better now to me." Like, you know what I'm saying? - Asking because wanting to know what his reaction was when here's his former artist, now collaborating with his own seed, and he didn't know this was happening, this was concocted, not behind his back, but, you know, just between you two. What was that like? What was, how did that? - He fucked with the song, you know what I'm saying? He fucked with it. He behind it, you know what I'm saying? It was a good review. He fucked with it. - But how did you intro it to him? Like, "Hey, listen to this and surprise him with it," or? - I didn't even intro it. He probably just seen it himself. Yeah. - And, you know, when it comes to music, so for you, I mean, as much as all this stuff was happening around you, it was just your own, your own doing, your own, your own will. It wasn't like anyone put a battery behind your back, so to speak, to get you to do it. - No, I did shit on my own. I would pay for studio sessions on my own. Like, this was shit that I wanted to do. Like, didn't nobody force me or tell me. Like, this was shit I already knew I was gonna do. - Now, what about growing up with this father of yours that already had a record label at the time, that sort of thing? Did he try to get you in the studio once upon a time? Did he? - Nah, hell nah. I ain't even tell my pops how to rap. Like, he found out, he probably one of the last people to find out. - And his reaction when he finds out? - When he first found out, like, he was hearing about it, but when he found out, he just, he be like, "Shit, you hard." You know what I'm saying? Like, he don't want to really nothing major. - Did that want to get him back in the music business? Is he back in the music business, or? - He on the team, you know what I'm saying? He part of the label, you know what I'm saying? He got him back from fucking with the music, you know what I'm saying? But pops be, you know, behind the scenes. - Does he have an official position with you at this point? - Man, he the co-CEO of the label. You know, I got my own label, 2700. Like, when I signed with 300, I signed a label deal, a partnership. So, like, he the co-CEO. - And when, excuse me, what got you to get this to become a career path for you? Because, you know, some people, when they dip and dabble with music, or have a passion for it, it just remains at a hobby-like level. Doesn't become a career path, career choice for them. What got you over the hump to get this to become a career path, career choice? - Really, once I started getting all the good feedback, everybody fucking with me. I did my first show. That bit with Pac, like, singing my shit, everybody behind me. Just the support system I got, it really just was making it go and take it serious. - Were there other career paths you were considering? Or contemplating, or already doing at the time before making this decision? - Nah. Nah, I was just, you know, just hustling. That's it. - And when it comes to hip-hop, and rap, and trap, and motivation, you mentioned these sub-genres previously. I know we talked about a lot of details, so pardon my brain fog here. If it's something you said that I'm repeating or forgetting, just fill me in, but how were you introduced to this genre of music, of hip-hop and rap? Was this just all around you in your environment already? Did someone put you onto it? Did you explore and find it yourself? That sort of thing. - It really just what I grew up around. Like, I grew up listening to hip-hop music all my life. Like I once said, I remember listening to, like-- - Ah, yes, the Yo Gottis and the-- Yes, you did mention that. - I listened to it when my uncle and I were playing, so that's really where it came from. - I apologize about that. Now, what about this? Additionally, was this the first genre of music that you remembered that you encountered? Or was it a different genre of music before it even got to hip-hop and rap? - Nah, this is the first music, type of music I count. - And any other memories for you with those humble beginnings of music that you want to share with the audience? - Man. - Like, were you ever the type, for example, to do talent shows back in the day? Or open mics, or poetry, were you ever one of those kids? - Nah, I ain't do none of that. I ain't do no open mics, talent shows. I wasn't even really, that what I'm saying, I took rapping series after school, so like, I wasn't even going into open mics and shit, and none of that shit, like. Once I did my first show, it just went on, looking back from there, like I just jumped out the porch, started rapping shit, and just took it serious from then. - Now at this point, fast-forwarding to your music now, do you write or freestyle and punch in? - I write, I do both, but I normally write though. I write there and there, 99% of my music. - And was that how you started as well, historically speaking? - Yeah, that's how I started. - And why that method for you? Sounds like you may have experimented or tried to freestyle and punch in, but it's only 1% at this point. - I can freestyle, I can punch in, but I just prefer to write, you know what I'm saying? I feel like when I punch in, I'll be all over the place, so I'd rather just write, that's just what I started with. - And when it comes to writing, let's get a little bit more specific with that. Paper or phone? - Phone. - And why the phone there? - Shit, the phone with me, I always have in the hand, so I just go in my notes. - And with the notes, it sounds like a Apple device? - Yeah. - And the notes app? - Yeah, the notes that be on your phone. your phone. And when it comes to writing as well on the phone, do you read these lyrics or memorize them and record? Yeah, I read them. And once I write it, I just go to the studio and read the shit. Now some do the memorize and record method. It'd be both. If I, if I were memorized, if I remember it, I just, I just, you know, remember it. But if I don't, I just look at my phone. What would you say circle chart a hundred percent memory versus read? Yeah, probably. Rough estimate. 90% read. And when it comes to writing, last question about that, have you experienced writer's block yet? Yeah. How do you cope with that when that happens? Shit and just don't write shit and just go sightsee, travel, look at some new shit, catch new vibes, some new shit to rap about. Now, when you experienced writer's block, do you ever go back and complete a song or once you stop and it's junk at that point? Next song. I'll go back and complete it. It just depends on the song. In that case, what's the longest you worked on a song, stopped because of writer's block and for whatever reason ended up picking it up and finishing it? It don't be that long, probably like a week. Okay. Didn't know if it was one of those, you worked on it six months ago, you pick it up and continue it, that sort of thing. No, it don't be that long. Okay. Now, in regards to your upbringing, zooming back out, again, with the ups and the downs, we talked about the up. Actually, I've got one more question when it comes to the up. You mentioned football. I wanted to ask you a few more questions about that as well. When you stopped, were you playing varsity at the time? Nah. Nah, I won't play varsity. I stopped in 10th grade. And when you mentioned Deion Sanders, was that a different organization, like an organization outside of high school? Nah, he had his own school at the time. Oh, okay. So that was a school organization. Yeah, I was going to his school. What position did you play back then? I played defense. I played nose guard, right above, over the center. And did you have a main jersey number at the time? Man, I don't even remember my last jersey number, to be real. Not the last, but a main jersey number. Did you have a number that you always just seemed to, like, 27? Were you number 27 at all? I was number 52 at a time. I was number 99 at a time. I think my last number was 99. Were any of those numbers, numbers you requested or numbers you were given? I requested. Were there any meanings behind any of the requested numbers there? I just liked the 99. 99. You just see 99 coming, you know, like, what's going on. And did you play in any other organizational leagues of football, aside from this one? Nah, I played, like, Little League, all the way to 10th grade. And did you have the opportunity to play with or compete against anybody that ended up becoming well-known or famous, themselves? Shador Sanders. And that was same team or opposing team? Zay team. Deion, his daddy. So, you know, I played for Deion. So, we got to be able to Zay team. Just curious. Got to ask, because you never know, right? Can't assume these days. But what was that like? It was cool. I still talk to brother this day. Bro was all the way cold. I knew bro was going to go all the way with it. Not a surprise here. Yeah, he wasn't a surprise. And, you know, aside from athletes, what about schoolmates as well? Did any of your classmates end up becoming well-known or famous themselves? Man, I'd probably say me. I know you mentioned DeSoto. Sounds like a very popular school. I'd probably say me, Montana Shelmont, Zeta Wizard. Oh, shit. That's about it. Like, on the famous level type. I ain't go to school with him. You niggas way older than me. Now, when it comes to Montana here, was it the same grade? He was a grade above me. Grade above you. Okay, so even though he was a grade above you, was he just a schoolmate? Or did you ever have class? Together, at some point. Uh, we ain't never had class. Because sometimes that could happen. Yeah. Even though you're in different grades. Could be like an elective together or something. Nah. Oh, what was he like in school, though? Mm-hmm. Mm-hmm. Cool and new, you know. Same way he is now. And what about musically? I know he was a grade above you. Was he doing music first before you? Did you see any of his musical attributes back then? Yeah, we used to walk home, and he used to rap and shit to me. Rap to me and Pilt, you know what I'm saying? I would play around with the rap at that time. I wasn't on no rap shit, you know what I'm saying? But he wasn't even really on no rap shit for real either, though. He was just on some playa shit, you know, how we just youngies, you know what I'm saying? Just on some freestyle shit. So, does his rise in music at this point surprise you, being that those days, when you saw him, it was just freestyling, having fun, playing around, nothing serious? Yeah, that shit be crazy, 'cause I just remember us walking home and, you know, we not having shit for real, like, going to Mike's to movies and shit, we going over to bro house and shit, you know what I'm saying, and then, look how this shit going now, this shit just crazy. And what's that like, as well, when you're in the studio together, because, you know, one time you're walking home, just freestyling, having fun, and now you're creating music that is seriously done on projects and publicly put out, and so on and so forth, so what's that bond like when you're in the studio together? Is it still kind of freestyling, having fun type of thing, or? Yeah, we just be having fun, bro. We just having fun. And I'm using freestyle lightly, 'cause I know you're more of a writer than freestyle punching, but you get the drift there. Yeah. It's still a fun vibe. It is fun. It's a fun vibe. Just like it was walking. It's a fun vibe. We just seeing who finna go hard on the song, it's just some cool shit. Now when it comes to unreleased music, is there any unreleased music of you two at this point, and if so, how many? Yeah, we got a couple unreleased songs, you know. Has there been any discussion or talk of a collaborative project of just you two together? We ain't never discussed it, but not with just us two, but we'll put some music together, we'll put some music together for y'all, for the fans. I know he has projects with Zoad Billionaire. With who? Excuse me, with Doe, Zillionaire Doe, excuse me. Yeah. I know he's got projects with him, collaborative efforts. Yeah. Didn't know if there was a talk of you, or maybe a New Dallas Project compilation, that sort of thing. Yeah, we should put a New Dallas Project together. That's official? Yeah. Didn't know if that was just a talk of you, or maybe a New Dallas Project compilation, that sort of thing. That's official. Yeah. That's official. Yeah. Yeah. Yeah. Yeah. make it right listen provide for kids so you know just shit like that like for real like mama having a bar a homegirl car and it's a two-door and have to sit in the floor of the car with my sister sit in the seat shit like that being in my granny house is down there 12 of us in his house you walk in the house the front room is my granny bedroom I said me and my pop sleeping on the floor together if he ain't there if I ain't sleeping on the floor I'm in a dining room sitting up sleeping in a chair with the cover on shit like that shit like that now how are you ultimately able to survive that uproar bringing because as you mentioned previously in this conversation there are some who don't make it I mean I'm a kid at the time and then I could do she would get adapted to it used to it but growing up didn't know if there was a sad and then about it that just we were going on like until she just got better in that situation change I don't want to shave there with a nun like it wasn't it wasn't no session and I just just what she had to go through now curious here there are some people who say things like don't know if I'll make it to see the age of 18 or 21 or 25 so on and so forth did you ever have any of these thoughts yourself I never say some stupid ass like that your tongue powerful why would you say some shit like that I never said no shit like that now be that as it may knowing what you know now hypothetically speaking here what would you have said to your younger self back then if anything man don't give up keep going don't pay the key core she gonna get better Nash a lot of questions here in regards to your upbringing and we may have just touched the iceberg so to speak of it but is there anything else you want to mention about it or question you weren't asked in regards to growing up in Dallas you know it was it was a good good upbringing now what is your opinion on alcohol liquor so on and so forth you know I already drink for a drink occasionally but I really don't drink it off and why not for you I just don't teach now you mentioned occasionally so sounds like you're a social drinker social drinker we might go to the club might get some bottles I might take one shot got it now speaking of that didn't know if there was anything in particular you enjoyed when you did indulge whether it was beer wine spirit maybe a certain type of spirit so on and so forth just curious there and what about this what's your opinion on ready to drink cocktails okay well this will be a first then all right now when it comes to this there is something placed in front of you that we've kept hidden until now under a lid go ahead and open that lid grab that can and let's get your first impression on this product you what is going through your head now before I even give you the details on it look like a can of beer who drink this is this is key lime yacht water endorsed by little yacht yes so there's a water it's called yacht water but it's not water entirely let me explain okay four ingredients here this is reposado tequila with fresh key lime juice sparkling water and sea salt okay like a cold water yes in a sense but this is his version yacht water now have you heard about this yet have you seen this and can you give the audience a 360 of this can officially so they know what the official product is here yeah water and as you continue to examine this can a bit further yourself I'll read you a few details about it from the can the alcohol volume here is 5.8 percent it says on it you can enjoy a cold or not but trust us it's best cold which is how we're serving it to you today yacht water is made with the best real ingredients and very few of them again real reposado tequila real key lime juice sparkling water a touch of sea salt that's it no fake flavors no preservatives no processing agents whatever those are and that was uh quoting the can in its entirety there now for those in the audience that want to read the rest of the just the rest of this description so on and so forth the link is in the description below this video but as soon as you're ready can you pop that top and before you take a sip can you give it a smell and detail what you're smelling there what kind of I smell like liquor what about any key lime any sea salt do you have any of those uh sense of those ingredients there at all no I'm just gonna try it for you though whenever you're ready here you know it just tastes like like what you said it tastes like key lime tastes like a cut water so you have had a cut water before in your life yeah do you remember any particular flavor of uh cut water I know they come in an assortment of flavors there I don't remember I just know my uncle be selling they also actually my uncle be selling it but I just tried it not too long ago just just had to pull a little bit my cup just to see what everybody would be hyping about they also have a uh I was asking because they also have a lime flavor of cut water as well so I didn't know if you had tasted that and were able to compare this but I don't just be drinking cut waters I just I would even drink that's it but it's cool I feel like the people who mess with it key line yacht water you know shout out a little yacht I feel like the people who mess with it and speaking of little Yachty here wondering what the connection is between you two because on social media specifically Instagram you do follow him now have you ever had a chance to meet him personally speaking or no just curious there now I do want to ask you some further questions here about this product I know you're not a typical drinker right but that's what makes this review more interesting because uh you're not in that world so it's kind of like outside looking in type of thing here but uh you know is there any uh further constructive criticism you have of this item whether it's the presentation of the can itself oh the ingredients that you tasted no it's cool the can cool I like the gold top I like the uh the candy wrapping around it's cool and there's a uh actual mascot there of a fox they also have a fun fact about foxes on every flavor of these uh cans but just curious here overall speaking you know on a scale of one to ten one being worse ten being best would you rate this I only want to do a one to ten because I don't drink so okay I can't just tell you I ain't if I was a drinker I can give you an audience I said but for me not being a drinker I can't just say one or two I don't even like liquor myself so I don't even know what liquor I say a 10. that's fairly understood there no problem but what about this is it fair to even ask you this next question which was comparing it to whatever flavor of cut water you tried once upon a time I don't remember the cold water I tried I just I just tried it like just chilling I don't even remember what color it was I just tried it like and I didn't even try it I it was really like a sip I just see what it tastes like it tastes like like juice kind of well just curious here one last question about this product I know when you popped the top and you gave it a smell you mentioned that it smelled more like liquor to you you didn't really get like a key lime flavor or like a sea salt ingredient or anything of that nature what about when you actually drank it did it did you get a feeling of key lime at all did it taste more like liquor than an ingredient just curious there anything else in regards to this product while we're at it anything else you want to say or mention here about it or a little here a message you want to send to him or anything of that nature no it's cool shout out and this was your honest opinion yeah not trolling here not being politically correct this is how you feel yeah and just for transparency last thing i'll say about it uh this was purchased just for you to taste test and review uh not sponsored by this person brand or product just wanting to know your honest opinion here for those in the audience all right well that's it uh just to tie everything up in a bow here just an outro uh curious here when it comes to your fans uh your supporters your followers so on and so forth what do you refer to them as you say what say it again we'll get that from you here we'll let's move that out of the way yeah there we go okay so when it comes to your uh your fans your supporters your followers so on and so forth uh do you refer to them as anything in particular here like sometimes for example uh artists will have a name for their base or sometimes their base will have a name for themselves i just you know they're just my people they with me on my on my journey you know when it comes to your people is there anything else you were not asked during this interview they really want to know hey man we're just a cool humble laid-back nigga you know i'm saying who like making music i say y'all could be on the lookout for more music album on the way keep screaming 50 year run we're going crazy asked you a lot of questions during this interview is there anything else that was left unsaid is there anything that you want to clarify what you said is there anything that you want to maybe you want to retract from what you said here no everything was cool any last words before you leave hey man shout out new dallas shout out the whole 27 shout out dallas teachers man is it Thank you.