In late September 2026, Donald Trump intensified his social media campaign with a series of provocative videos and government-funded ads that reiterate his narrative of fighting a deep state conspiracy. These efforts, including a dramatic "final battle" video and recurring references to expelling "warmongers" and "globalists," are designed to galvanize supporters but instead highlight growing public skepticism. Critics point to legal risks, including potential impeachable offenses over public funds misuse, and a dramatic drop in right-wing media mentions of Trump, signaling a decline in his influence. The administration’s refusal to fund key programs, cuts to Affordable Care Act coverage, and aggressive policies on tariffs and immigration have alienated voters, especially in rural and agricultural areas. ICE raids, the Iran war, and scandals involving top Republican officials—including Senator Roger Marshall and Beau French—have drawn sharp backlash and eroded trust. Republican lawmakers, once loyal to Trump, are now distancing themselves, citing poor policy outcomes and public backlash. As approval ratings plummet and opposition grows, especially among Republicans, the administration faces an uphill battle to retain congressional control in the upcoming midterms. The narrative of Trump as a fearless national savior is being challenged by concrete evidence of economic harm, legal controversies, and widespread public disillusionment.
September 28th, 2026.
It's become routine for Trump to spend the weekend posting wildly on social media, and
this weekend was no exception.
After attacking the press on Saturday morning, at 9.18 he posted a video with foreboding
music that sped up as the video played, showing a glowering Trump walking down a hall toward
the camera while his voice intoned,
This is the final battle.
With you at my side, we will demolish the deep state.
We will expel the warmongers from our government.
We will drive out the globalists.
We will cast out the communists, Marxists, and fascists.
We will throw off the sick politicals.
We will throw off the political class that hates our country.
We will rout the fake news media, and we will liberate America from these villains once
and for all.
The administration clearly set out to provoke a backlash when it played what appeared to
be the same ad later in the day during NFL games, Fox News Sunday, Saturday Night Live,
and several college football games, with the addition of the words, paid for by the U.S.
government.
As Stephen Collins said,
Trump often tries to provoke a response to his outrageous behavior in order to feed the
narrative that he is under attack from an establishment deep state because he is trying
to save the nation.
And this did, indeed, provoke a response.
While the White House maintained the ad was a public service announcement, Richard Painter,
who served as a White House ethics lawyer under President George W. Bush, said,
using public funds for government-sponsored propaganda could be an impeachable offense.
That image worked well enough in his 2016 campaign that he recycled it for the 2024
campaign, when videos nearly identical to the one he posted on Saturday appeared repeatedly.
But its power now seems to be primarily in its ability to reinforce Trump's fantasy of himself.
Thirty-six thousand social media users liked a post that said, Trump is the most powerful man in the world.
Trump is the most powerful man in the world.
That read, why is there a Donald Trump ad during an NFL game when he's not running for office?
And why is the U.S. government paying for a political ad?
Trump seemed to be working overtime on boosting his self-image on social media on Saturday,
posting a series of videos showing a triumphal movie version of his second term,
narrated by MAGA supporters.
One video from 2023 showed him attacking Democrats,
other videos showed him winning his second term,
setting out at top speed to fulfill his campaign promises,
hosting the UFC mixed martial arts fight at the White House,
and launching Operation Epic Fury against Iran.
Still others intoned heroic literature, including If by Rudyard Kipling.
That's the one that starts,
if you can keep your head when all about you are losing theirs and blaming it on you.
With Trump,
as the hero.
While the first video seemed intended to rally his supporters,
the rest of the videos, with their litany of broken promises,
expel the warmongers,
and the praise of supporters who have left or been cast out of the government,
felt weirdly like a requiem.
And the ads created yet another headache for Republican lawmakers
hoping to retain control of Congress after the midterm elections.
On Friday,
the administration announced it is refusing to spend about a billion dollars
Congress appropriated for programs that help the American people,
a refusal the Nonpartisan Government Accountability Office, or GAO,
says is illegal.
And on Saturday,
Trump used taxpayer money for his own vanity ads.
That misuse of public money comes on top of the administration announcement last week
that it was removing about $760,000
$760,000
from Affordable Care Act health coverage rolls,
claiming they were fraudulently enrolled in the program,
and that cutting them and dishonest brokers would save $2.2 billion.
For the past week,
Trump's collapsing job approval numbers
and the increasing chances that the Democrats will prevail in the upcoming midterm elections
have dominated the media.
In The New Yorker,
Susan Glasser wrote about
the week Republicans finally panicked about the election.
She notes that
no modern president has ever gone into a midterm election this unpopular.
His approval rating is now twice as low as it was in 2018,
when Republicans lost 41 House seats.
At Strength in Numbers,
G. Elliot Morris reported on September 25th
that only 24% of American adults
say the U.S. is better off under Trump
than it had been under Biden.
58% say that the U.S. 58% say it's worse off,
and most of them say it's much worse.
Morris notes that in the last month,
Trump's approval rating has fallen most sharply
among voters who identified themselves as Republicans.
Today, Morris reported that media coverage
of the Republicans' midterm convention
failed to come close to the number of stories about the Iran war,
about Immigration and Customs Enforcement, or ICE,
and about the Justice Department, the FBI, and the Epstein file.
On Saturday, Patrick Thomas and Lindsay Wise
of the Wall Street Journal reported that
Trump's tariffs that undermined the sales of agricultural products,
his imports of foreign beef,
and the rising costs of diesel, gas, and fertilizer
have eroded his support in the agricultural areas
that used to be the backbone of his support.
On Sunday, Samuel Benson and Eric-Bazai Emile of Politico
reported that Republicans' support for the Iran war
was not enough.
Republicans in battleground states,
Kansas, Maine, Michigan, Texas, and even Florida,
are on defense as their voters turn against the ICE agents
conducting raids in the states.
An ICE agent's shooting of a food delivery driver
from Venezuela in Austin, Texas on September 20th
is highlighting the issue,
especially since the agent was not wearing a body camera,
as required.
Like the tariffs, the raids are challenging
the lawyers to fight against the ICE agents.
The ICE agent's shooting is highlighting the loyalty
of even those who voted overwhelmingly for Trump in 2024.
Although voters in counties that depend on agriculture
supported Trump by almost 78%,
on September 24th, the Kansas Livestock Association,
Oklahoma Cattlemen's Association,
and Texas Cattle Feeders Association
released a statement warning that ICE activity
is endangering their animals and operations
and has a mass chilling effect.
On the legal, documented, skilled workers
that put beef on the table
and keep the cattle supply chain moving.
In what appears to be a dig at the president,
they note that their supply chains
are already under pressure
and call the raids a costly and unnecessary impact
to cattle producers already suffering
from unwelcome political interference
to both the markets as well as the physical supply chain.
Rural areas, which tend to have more people
employed in agriculture, fishing, and logging,
as well as longer travel distances,
are particularly hard hit by the high prices
of diesel and gasoline caused by the Iran war.
Yesterday, Gregory S. Schneider and Evan Halper
of the Washington Post reported that the skyrocketing
price of diesel has pushed Republican candidates
even in staunchly Republican districts
to call for an end to the war in Iran.
In Iowa, Representative Ashley Hinson,
who voted four times against forcing Trump
to end the Iran war
and is now the Republican candidate for the U.S. Senate,
is one of those now complaining
about the high cost of gas and diesel.
Republican Senate candidate Mike Rogers of Michigan
also previously supported the war,
but now is saying the war with Iran
needs to end and end quickly.
Republicans hoping to end the war
and hoping to retain control of Congress
after the midterms are fighting uphill battles
in contested states, and some of their candidates
are in the news for all the wrong reasons.
In Maine, the Portland Press-Herald today
published a scathing op-ed from the editorial board
titled, It's Maine's Turn to Be Concerned
About Susan Collins.
The board ripped into Senator Collins'
dismissive response to ProPublica's story
that her 2020 campaign accepted an
illegal $150,000 contribution
from a defense contractor
in exchange for a U.S. government contract.
Indeed, Collins' attacks on ProPublica
to undermine the story
prompted it to issue a follow-up report
calling her claims incorrect and misleading.
In Texas, some Republican leaders
backed away from Beau French,
the Republican nominee for the Texas Railroad Commission,
which regulates the oil and gas industry in the state,
after a racist social media post
about University of Texas football fans.
But it turns out that post
is the tip of the iceberg. Today, Andrew Kaczynski of CNN reported that in the past six years,
French has repeatedly called for public executions of his political opponents,
including former President Barack Obama, using the hashtag Hang Em High.
Kaczynski reports that neither Texas Governor Greg Abbott, who is running for re-election,
nor the Republican nominee for U.S. Senate, State Attorney General Ken Paxton,
has withdrawn his endorsement of French. In Kansas, Senator Roger Marshall is facing
outrage after a New York Times story by Sarah Cliff on September 8th revealed that Marshall,
an obstetrician-gynecologist, sued more than 700 of his patients for outstanding bills.
Cliff reports that Marshall's office charged patients an 18 percent annual interest rate
and garnished their wages and their bank accounts,
and that 81 of his patients were arrested for missing court dates.
Most of those unable to pay their bills were from a rural county with higher-than-average rates of poverty
and lack of health insurance. The unpaid bills were as little as $101.
Meanwhile, Republican lawmakers are starting to blame Trump and his appointees for their unpopularity with voters.
Although, or perhaps because,
Republican senators confirmed a number of those appointees. They are now turning on at least some
of them. Homeland Security Secretary Mark Wayne Mullins' raids are unpopular with Republican
lawmakers, but Burgess Everett and Shelby Talcott of Semaphore reported today that Republican
senators are fed up with Defense Secretary Pete Hegseth. A Republican senator told the reporters,
there are a lot of people that are really upset with the war in Iran and how it's being played out,
we feel it's hurting our chances in the elections in the fall, and it seems rather haphazard.
The senator continued, we don't like what we're seeing when it comes to the pulling of officers
off of the promotion lists. We don't like what we see with indiscriminate firings of admirals and
generals across the force. And Trump apparently can no longer command the attention of those who
supported his MAGA agenda. On September 23rd, Neil Nguyen, the President of the United States,
announced that the U.N. and the U.S. would support the U.N. and the U.S. on the U.S. agenda.
On September 23rd, Neil Nguyen, the President of the United States, announced that the U.S. and the U.S.
would support the U.S. agenda. On September 23rd, Neil Nguyen, the President of the United States,
Neil Meta, Brian Whitten, and Sabrina Rodriguez of the Wall Street Journal reported the results
of their analysis of almost 70,000 hours of podcasts by right-wing creators. Mentions of
Trump's name have dropped nearly 70% from their peak before the 2024 election, suggesting just
how unpopular he is. The people still talking about Trump are his opponents. On Thursday,
Everson, Research Director for Public Citizen's Trump Accountability Project, reports a Trump
company filed a trademark application for Trump TV, the new streaming channel the White House
launched after Trump's ban of reporters from CNN, MSNOW, and Politico from the White House campus
left him without television coverage for a day. On Friday, Everson reports a Trump-owned company,
the New York Times, filed a trademark application for Trump TV, the New York Times, and the New York Times.
The company applied to trademark MAGA and 4547 for streaming apps, TV broadcasting, and news and commentary on politics and current events.
Letters from an American was written and read by Heather Cox Richardson. It was produced at Soundscape Productions, Dedham, Massachusetts, recorded with music
composed by Michael Moss.
Podcast Summary
Key Points:
Trump posted a provocative video on social media declaring a "final battle" against the deep state, fake news, and globalists, reinforcing his narrative of being under attack.
Government-sponsored ads showing Trump, labeled "paid for by the U.S. government," sparked legal concerns over misuse of public funds and potential impeachable offenses.
A surge in social media engagement—such as 36,000 likes on a post claiming Trump is the most powerful man—reveals a self-reinforcing image of dominance, though it lacks broader public support.
Trump’s campaign videos, including a dramatic retelling of Rudyard Kipling’s "If," blend triumphalism with a tone resembling a requiem, reflecting both celebration and mourning of lost support.
Misuse of taxpayer money—including refusing $1 billion in congressional appropriations and cutting ACA coverage—has intensified criticism and legal scrutiny.
Rising opposition to Trump’s policies, especially on tariffs, ICE raids, and the Iran war, is eroding support in key rural and agricultural states.
Republican lawmakers are increasingly blaming Trump and his appointees for unpopularity, with unease over ICE raids, military overreach, and scandals involving top officials.
A sharp decline in right-wing podcast mentions of Trump (nearly 70% drop) indicates waning influence, with public discourse now dominated by his opponents.
Summary:
In late September 2026, Donald Trump intensified his social media campaign with a series of provocative videos and government-funded ads that reiterate his narrative of fighting a deep state conspiracy. These efforts, including a dramatic "final battle" video and recurring references to expelling "warmongers" and "globalists," are designed to galvanize supporters but instead highlight growing public skepticism. Critics point to legal risks, including potential impeachable offenses over public funds misuse, and a dramatic drop in right-wing media mentions of Trump, signaling a decline in his influence.
The administration’s refusal to fund key programs, cuts to Affordable Care Act coverage, and aggressive policies on tariffs and immigration have alienated voters, especially in rural and agricultural areas. ICE raids, the Iran war, and scandals involving top Republican officials—including Senator Roger Marshall and Beau French—have drawn sharp backlash and eroded trust. Republican lawmakers, once loyal to Trump, are now distancing themselves, citing poor policy outcomes and public backlash.
As approval ratings plummet and opposition grows, especially among Republicans, the administration faces an uphill battle to retain congressional control in the upcoming midterms. The narrative of Trump as a fearless national savior is being challenged by concrete evidence of economic harm, legal controversies, and widespread public disillusionment.
FAQs
Trump posted a video with foreboding music showing him walking down a hall and declaring a 'final battle' against the deep state, fake news, globalists, and communists, which was later played during NFL games with the caption 'paid for by the U.S. government'.
Using public funds for political ads may be considered an impeachable offense, as noted by former White House ethics lawyer Richard Painter, raising legal and ethical concerns about government-sponsored propaganda.
Lawmakers criticized Trump’s Iran war stance, ICE raids, and tariffs, which have harmed agricultural regions and fueled voter anger, especially in battleground states like Kansas, Michigan, and Texas.
Tariffs and ICE raids increased costs for farmers and ranchers, disrupted supply chains, and created a 'chilling effect' on agricultural operations, leading to widespread criticism from industry groups.
High costs of diesel and gas due to the Iran war have made it politically unpopular, prompting even staunch Republicans to call for an end to the conflict, especially in rural and agricultural areas.
Trump used taxpayer money for vanity ads and a campaign video showing a triumphant version of his second term, raising concerns about misuse of public funds and political propaganda.
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