Speaker 1Within 48 hours, we got four bids ranging from $17,000 to $64,000.
Speaker 2Wow. What about your total monthly revenue?
Speaker 1Yeah. So September 27, I think.
Speaker 2Amazing. And then what was it in June? 14. So almost doubled in a few months. Yeah. It's like, do you want free money? Yeah, exactly. 90% profit? Right around there. Yeah. Wow. Meet Aaron. Not long ago, he was a part-time receptionist for a sighting company in Denver until he noticed something interesting. There was a much bigger sighting company right down the road sending his boss hundreds of leads every year for free. So he thought, huh, maybe there's something to this. So what did he do? He started making connections himself for $150 a piece, simply connecting one business owner to another using publicly available data. Today, he charges $6,000 for 10 intros doing something that any of us would never do. So Aaron, what are you going to do with that $6,000? Well, I'm going to go ahead and tell you what I'm going to do. So I'm going to go ahead and tell you what I'm going to do with that $6,000. And by the end of this episode, you are going to know exactly how to copy everything he does down to the exact text messages he sends word for word. Please enjoy. So why don't you start by telling me who you are and what you do?
Speaker 1Yeah. My name is Aaron Fuchs and I am with Hytros. We build referral pipelines for home service businesses. So general contractors, painters, siding companies, businesses like that, where they have a different business that sends them referrals. Think like in a customer journey, especially around home remodels, home fixing, there's usually the first step. There's a point of contact and then there's more services that happen afterwards. So if you're doing a full house remodel, eventually you're going to need paint. So our clients are those that, like a painter, would want to connect with a general contractor, luxury home builder that can be included in that same service to get the full job done.
Speaker 2Okay. So these are business owners referring jobs to other business owners. Yeah. So could this look like I hire a pressure washer to clean my driveway. He shows up, he does a good job. I'm like, Hey man, do you do windows? He's like, I don't. But I know a guy. Yeah. So you kind of help facilitate conversations like that. Exactly. Operationalize them, if you will.
Speaker 1Exactly. Exactly. And how long have you been doing this? A few years. I started as a receptionist, kind of virtual receptionist at a siding repair company. Friend from our church asked if I could help out part time. And I realized that his business relied on a larger siding repair company to send referrals. Okay. And they had the relationship. And they had the relationship for a decade plus. And so there was a long lasting relationship and he got hundreds of leads every year. So I saw like huge value in those relationships.
Speaker 2Yeah. So tell me about the bigger business. Like why were they giving away all these leads? Yeah. In this case.
Speaker 1In this case, it was because they wanted to continue to see the reputation increase. Right. So if you go to a business and they have a service advertised, that's, you know, a big service, like a full. A full roof repair, but you only have one shingle that fell off most of the time. They're going to maybe point you in a different direction. It's not worth it to them. It's not worth it. Right. Cause they don't specialize in it, but if a business only did that, it'd be a good business. Yeah, exactly. And that's what my friend was doing. He was doing like, and still is, you know, the vinyl melts behind a gas grill, right? Just a couple of square feet. Okay. And so the big business, not going to touch it. They're doing like full installs, full siding installs. Exactly. Okay. And then they. They offer it as a referral to the, my client, everybody wins, the homeowner wins, the big business wins because their reputation of being a trusted source in the community still high. And my client wins because he gets leads and it's specialized to do just that. Free business for life. Sure. Exactly. Yeah, exactly. Exactly. So it clicked. Right. Yeah. It's this thing that everybody wants. The customer definitely wants it. You know, the homeowner definitely wants it. The big business wants it because they want to continue to have their reputation in the community increase and the business that's specialized in the smaller service. Okay. So I'd spend like almost eight hours a day on the phone. Mm-hmm. And so I was very comfortable calling a stranger and.
Speaker 2And now remind me, who are you calling in for what? For the siding company?
Speaker 1As a coach, I was calling customers. But now for this. For this, it's the new setting company that was sending small leads. I offered, I'll go call for you. Mm-hmm. Let's see if I can get you partners. Okay. Their partners were roofers.
Speaker 2Okay. So let me make sure I have this straight. Yeah. You're working for the siding company as a receptionist. Mm-hmm. You notice that they have this bigger company sending them hundreds of leads per year. Mm-hmm. Right? Then you get a call from another big company that says, can we start sending you a bunch of leads per year? Yeah. And you say, yes. And then you say, hmm, maybe I want to work for this bigger company so I can get them referrals. Yeah. Like go up the food chain a little more.
Speaker 1Exactly. Yeah. And then you text thousands of companies, get either a sales guy or a project manager or a business owner on the phone and then connect them with our client.
Speaker 2Okay. So you kind of started building a website, like putting out feelers for this referral network business, right? Yeah. Yeah. You're like, shoot, I've got this guy. Maybe he can be our first customer. Yeah. Okay. So was he working like a hailstorm comes through, tears up a bunch of roofs. He comes in and inspects them and they're like, well, my siding got torn up too. And roofing companies would send those siding leads to him.
Speaker 1Yeah. And he wanted more of those. Exactly. Yeah. And I saw the value all the way around at the very beginning. Right. Because this guy was not just wanting more business. He was providing more business too. So he came to me as the receptionist saying, I have hundreds of leads a year. Can you take them? Yeah. And then he said, I do this upstream as well. I said, do you want more of those? He said, yeah, obviously. Yeah. And so it's a win, win, win. It's like one of the perfect storm wins.
Speaker 2Because if you don't, if you have enough referral partners, you don't need customers. You don't need to go direct to customers. Right. Is that kind of the, not that you would ever turn them away if some, if a homeowner called you directly, but the hope and the goal is to work towards you just getting leads coming in inbound all the time. Yeah. You don't need a sales team. You don't need to market necessarily.
Speaker 1If you're not as a business owner active in pursuing more referral partners, more referral bases. You can't necessarily rely on something to scale, right? You have something that sustains you, but to scale you need a outbound strategy to get more and more.
Speaker 2Yeah. An outbound strategy to get more inbound. Yeah. Right. Yeah. Okay. So what did you say that you would charge him for this service?
Speaker 1At the beginning it was a per invite or a per appointment per appointment fee.
Speaker 2Okay. What was the fee? At first it was like 150 bucks. Okay. So every time you cold called someone that says, yeah, I'm going to call you. Yeah. I'll talk to the owner of this signing business. You hand it off. You make 150. That was the original deal.
Speaker 1Yeah. Okay. Yeah. And as I realized that every person that he talked to could bring him 10, 20, $50,000 jobs multiple times a year where he's making, you know, 40, 50% profits. I'm realizing, wow, this is kind of really valuable.
Speaker 2It's a lot more than 150 bucks, but I think it is smart to price it low to start because his close rate could be 2%. It could be 20% could be a hundred percent. And that's a big part of it. He might tell you how these conversations go. He might not like you're, you're still trying to feel it out. Yeah. But in general, when, with a relationship like this, like if they're kind of bugging you, like you hand over a couple of appointments, he's like, Hey, you got any more, got any more? Like he's telling you everything you need to know.
Speaker 1Yeah. These are good leads.
Speaker 2Yeah. Yeah. Even if he's not closing them, he sees, wow, this guy's legit.
Speaker 1And I have his ear. Yeah. And not only that, he asked for volume, like he wanted 20, 30 appointments. A month. Wow. And so we're sitting on something where we're like, man, this guy really wants to talk to everybody in the state almost.
Speaker 2Yeah. Okay. All right. So what do you start doing? Do you, are you just opening up Google maps, typing in roofer and just calling like, what is your plan? That was at this stage.
Speaker 1Yeah. That was it at first. Okay. Yeah. And what was your pitch? We took his pitch. Thankfully he'd been doing it. Right. And so it was partnership, specialized insurance stuff, you know, he gave us, Hey, say this, make sure. I'm available. Set the appointment.
Speaker 2Okay. Tell me, give me the numbers of what this would look like. Like an average job and how the split would look like between both companies.
Speaker 1Yeah. Let's say it's an insurance job. That's a roofing company brings to our siding client. It might look like, you know, 40 to $50,000 roofing and siding. The siding is maybe 15 to $20,000. And so it's, it's kind of split. So you, if you're talking to a sales guy, he just doubled his ticket, double his commission. Right. Right. So on the siding client's side, it's let's say it's the 20,000. And so they do a kickback of maybe 5% back to the business, you know, 5% of our bid goes back to you.
Speaker 2Something like that. Okay. Back to the roofing business. So they get a thousand bucks for kicking the siding over to the siding company and then the roofing business is done with the siding. Yep. They just
Speaker 1worry about the roof. Yep. And the siding company will go, we'll inspect everything, we'll create a bid, submit to insurance. Okay. Yeah.
Speaker 2Yeah. And then the roofing business is done with the siding.
Speaker 1Okay. and setting two appointments.
Speaker 2Okay, that's not bad at all. Yeah. 5% to 10% close rate. So you're making $300 a day. And he wants one to two a day. So that works. Yeah. And how long did it take you to make those calls?
Speaker 120 minutes. It's mostly because we're calling business owners. Yeah. So they're really incentivized to pick up the phone. Yeah. And then if they don't pick up the phone, we don't leave a message or anything. We'll catch them on the next time around. So it's just dialing, waiting 15 seconds. They don't pick up, move on.
Speaker 2You don't text, you don't leave a. Okay. Were you using like software to call or.
Speaker 1Yeah, we're using GoHighLevel. Okay. It has a built-in like power dialer thing. Yep. And so we set the outbound setting to 15 seconds. Okay. And a custom disposition so we can track, did they pick up? Did we pitch? Were they angry?
Speaker 2Yeah. Yeah. Yep. Okay. Okay. So you're making. What did you make like that first month or two?
Speaker 1So good days, it was like $300. Bad days, it was nothing. So let's say $150 a day, four days a week. That's $600 a week.
Speaker 2Working 20 minutes, 60 minutes a day. Mm-hmm. Okay. And what does your guy say and your customer? He's loving it?
Speaker 1Yeah. It's. That first one, that first month was like a 50% to 60% appointment show rate on his end.
Speaker 2Okay. And he pays you whether they show or not? Yeah. Okay. So was he happy this first month? Yeah. Was he telling you specifically how it was going?
Speaker 1Yeah, every week we'd have a 20 minute call and look through the we look through who showed up who didn't who was qualified who wasn't and get better every day, you know, I mean,
Speaker 2you're talking to a bunch of clients,
Speaker 1right? Yeah.
Speaker 2How does that do you start
Speaker 1going down that we did? Yeah, every person that showed up, we would mark in go high level, call them.
Speaker 2And then after the appointment, like, Hey, how did it go? We're just checking in.
Speaker 1Yeah, by the way, exactly. Sales pitch number two. Exactly. Exactly. Which was the excitement that I had. It was like, wow, every person that I call, whether they show up to the appointment or not, I can call them again to check in on that appointment and pitch them.
Speaker 2Because that guy over the course of a week goes from ice cold lead to very hot lead. He's already spoken with you before your old pals. He's spoken with that guy. I'm assuming the conversation went well. What was your close rate on those like callbacks? It was kind of low.
Speaker 1Really? Yeah, yeah. What happened was, we would get a project manager and he'd say, Oh, you got to talk to the the office.
Speaker 2More, there was more gatekeepers. Okay. So it wasn't the owner of the roofing business talking to the owner of the siding company, typically?
Speaker 1Sometimes it was. And those were definitely hotter. Yeah, those are definitely went better.
Speaker 2Okay. Because the incentives always have to align in business in life, right? Yeah, incentives always must align. Yeah, with project manager, it he's probably going to make the same whether you make this connection. Or not, right? Like, he's not as incentivized to make something work with you than the owner might be.
Speaker 1But the specific referral pipeline was something that I believed in. Okay. And so I tried to think about how do we get the right? How do we get the right person on the phone? And what kind of questions would I be able to ask a project manager to get the business owner on the phone? And so what we did was we pivoted from calling the business owners that we'd already talked to, or the project managers, we'd already talked to, to doing a let me get some projects. First, for these potential referral partners, bring them a project, and then they believe in the value,
Speaker 2earn, earn their trust.
Speaker 1Absolutely. Both earn their trust and earn the person that's going to make the decision earn their attention. Yeah, you know, yeah. And so we went from calling to doing some texting. And now we do like multiple channels. But that was a huge pivot. And so we started doing mass texts around partnerships. And if somebody needed a bid, now, what do you mean by that? So let's keep on this roofer. Yeah, siding company, we pulled a huge list of all the roofers in our area. And we send a text to every single one of them asking if they needed a specialized service, like an insurance bid on siding and explain that we only do siding, we don't do roofs. So we're a great partner, we're not competing with you. Exactly. And that allowed us to both deliver on our clients need and deliver specific value. Not only are we getting the partners, we're getting the partner that has a bid now. And then we have proof that we can bring to business owners.
Speaker 2Okay, so you started just doing cold outreach, in this case to roofers, just saying, like, do you have a project right now that needs siding? Okay. And then if yes, then you connected
Speaker 1them with the siding business, then we use that as proof to then text siding companies and ask, do you do insurance, we have a roofer that needs an insurance bid now. And as soon as they reply, yes, we call them. Why would they not?
Speaker 2Like, it's like, do you want free money? Yeah, exactly. And it's like cold calling is hard, but it's only as hard as your offer, right? If your offer is I have $20,000, would you like to claim it? Yeah. Right. Surprisingly, most people still say no. Because oftentimes, I'm guessing it's like, who is this guy? This bad number? Is it a scam? Like, I've had a business where the offer was so good. My big hurdle to a real, it was a real hurdle to overcome. But once I could, like, in this case, we did on site visits. Once they came on site, I had 100% close rate. Because it was, it was basically like, do you want free money? Give me one, I give you 10. Right. So that's kind of what you're saying. It's much, much better than what you were doing. But there are still people that are dubious, they think you're scam, or you know what I'm saying?
Speaker 1Yeah. And so when we get a real person on the phone, we're both qualifying that they do this service that they have other people referring them business, that they work as a subcontractor, you know, all this shortlist that allows us to know, yeah, they probably want this long term. And then we ask, like, do you want more of these partners? Because partners equate to not just one job, right? They equate to 10, 20, 40. In one case, 305 jobs a year.
Speaker 2Wow. Okay. So was this like a big inflection point, this new style of outreach? Yeah, absolutely. And of course, it's not just roofers and siding companies. What other kind of matches did you find work well together?
Speaker 1Yeah, electricians and custom builders, luxury remodelers, etc. So for instance, on that one, we did this outreach, right before talking to potential new customer, and brought him one, one who had five jobs, one of which was a 10,000 square foot home, which in electrician stance in his area was like 100, $110,000 job that he could bid on. And so he was able to do that. , he had no idea what was happening three days before.
Speaker 2Yeah, he never would have got that otherwise.
Speaker 1Right. Okay. So electrician, great fit painter, and then also the interior designers and, and remodelers also great fit. Okay. And then we landscaping company that wanted to move from doing residential front yards, backyards, mulch, etc, to commercial and work with developers. And so we called custom builders, we called developers, we called property management companies. And with that one landscaping client, he found a development that was going to be 80 homes in a subdivision, all the homes were a million to three and a half million, like depending on the size, and plus the HOA. So it was an upfront bid on a contract of a quarter million dollars and a intro to every homeowner that was buying homes at 80 lot subdivision.
Speaker 2Wow. You're like, man, we're not charging enough. Exactly. And you're just you're just you're being a super connector here. Yeah. So were you using like snapshots to do this? Or like, on the back end? How are you tying all this stuff together?
Speaker 1Yeah, we have a internal side that we're tracking the contacts that we're making the clients that we're connecting with. So we have our own like sub account for our business in go high level. And then depending on the services that our clients want, we may make them a sub account and, you know, do all the formatting and everything with a snapshot. Or if they want, like short term outreach, we have a short term outreach sub sub account. So it's kind of layered. But the most important part is the ability to text and call. And so go high level was a great fit for that, both for the fact that we can make automation plugin, you know, a tag or a business name, and it just sends all the texts, we tend to drip it so that we don't get, you know, 40 calls that we need to make in a day. Yeah, just to keep us on a good pace. But it allows that to take care of itself and allows the bids that need to happen now that value that we can provide immediately to be raised to the surface.
Speaker 2Okay, what did your second customer look like?
Speaker 1We went upfront costs and 4x our price. So was it still per appointment? We went package. Okay, so what what was your price? Yeah, so like 6000 for 10 appointments.
Speaker 2Okay, in a certain amount of time?
Speaker 1Or? Yeah, we so sometimes it's busy season and the business owners like, well, you got to give me those like, you know, three a month or something, right? So we can work within that. But we love delivering value as fast as possible. And time to value is everything. Yeah. And if we can come to the meeting saying, hey, we have this custom builder that has five jobs for you to bid on. It's like, so easy.
Speaker 2Yeah. So you for extra price? Did you add in all those guarantees? Like we guarantee they'll qualify, they'll show up?
Speaker 1What else? Yeah, we have a guarantee. Like two bids in the first 20 appointments. So two real bids that you can you can do. Okay. And then we tagged on some management of the relationships and nurturing of the relationships which is all built through like automations and everything and go high level and that's a monthly fee with that we guarantee that the partners we bring deliver a bid to our you know quote to our client within a certain amount of time or we
Speaker 2replace them with a new one okay yeah not or you refund them you replace them with a new one yeah
Speaker 1so maybe they buy 10 partnerships and five of them give them a bid first of all that's most likely 10x the what they paid yeah the other five at the end of around six months because it gives a busy season and slow season we'll go get five more so they bought 10 they get 15 okay and what
Speaker 2type of a business did you sell this to first this with this new pricing
Speaker 1yeah interior designer electrician general contractor and we're working on our own referral pipeline too and so we're working with like marketing agencies to offer it to like all of their people okay how did you find these next customers just cold calling it was that original or that that next pivot of get their results first i have a lead for you and then mass text a you know a city area of that particular business and then immediately call them when they respond
Speaker 2okay uh when they text back you just pick up the phone and call them yeah an actual human yep okay how long what did your revenue numbers look like the first six months once you made this pivot our revenues
Speaker 1jumped from that around 14 and then the last last 30 days we closed another
Speaker 215 15 000 wow and is that 15 000 of like appointments or is there other type of types of revenue mixed in with that
Speaker 1it's appointments and then our management and nurturing okay so how much is the monthly fee on that between 250 and 500 bucks so what
Speaker 2is your your monthly recurring revenue today give or take yeah about 16 awesome from up from 14. yeah yeah amazing yeah and is that include the nurturing and the one-time stuff or not including
Speaker 1one-time stuff okay the one time that's where it got a little confusing for me yeah yeah yeah so the one time is because we're delivering relationships on a one-time basis we are seeing like significant increases but the monthly recurring is like small steps what about your
Speaker 2total monthly revenue including the one-time stuff
Speaker 1yeah so september 27th i think september 27th i think
Speaker 2amazing and then what was it in june the 14th like one time and recurring
Speaker 1yeah yeah so yeah the pivot has been in the past like nine
Speaker 2months yeah so almost doubled in in a few months yeah because of this pivot yeah how many people are you having to reach out to like what does your funnel look
Speaker 1like yeah we start with the getting the partners first and we'll mass text a few hundred partners at a time usually our response rate to that is like a couple hundred partners at a time and then that project request or bid request is between two and 5%. And so we aim to have two or three that we can bring a new customer, a new client of ours.
Speaker 2So give me an example of one of the more recent campaigns you've done, like two or 300. What type of business did you text and what did you say? Yeah,
Speaker 1let's take the electrician. We texted around 200 people, 200 business owners that are all custom home builders and luxury remodelers. And of those 200. Sorry, what did you say to them? Great question. We said, hey, we specialize in new builds, installs, and remodel installs for all the electrician services. And wondering if you have any projects on your radar and if we can give you a bid, can I call you?
Speaker 2So you're texting them as an electrician saying, like, I know you're a builder. Do you have any work for guys like me? Exactly. Okay. And of 300, you're hoping you get 10 replies, 10 to 15 replies. And of those, like two to three, like solid leads?
Speaker 1Yeah. If someone replies that they have a bid, they're typically a solid lead. Okay. And so we're looking at more like 200 texts, two to four replies that are saying, yes, I have a bid. Maybe 10 to 20 others that are like, I'm out of business or something like that. Yeah. We immediately call those two to four to qualify for a bid. And then we call those two to four to qualify for a bid. And it's an actual bid, you know, ask about the project, et cetera, get the details so that we know what we are bringing to a new customer of ours. And so we say, Hey, do you want these connections? And usually what happens is in that message outright, I'll say something like, Hey, I have some connections that are looking to get a bid from an electrician and wondering if we can partner in any way long-term. Let me know if I can call you. So both messages are about partnering. Okay. So you get the lead for a big house. Let's say you don't already have
Speaker 2someone lined up. You text 300 electricians saying, or what does that look like?
Speaker 1When, when we're going towards our customers and clients, it's a little bit higher response rate because we're bringing some value.
Speaker 2Yeah. Cause the first one you're saying like, I'm selling you something. I want money. I want money. The next one you're saying I'm giving you something. Yeah. So what does that response rate look like? And how many people do you typically
Speaker 1text? Yeah. So we'll have that. So we'll do about a hundred messages out and our response rate is anywhere from 10 to 15%.
Speaker 2Okay. And you're saying, Hey, I have a home builder that has a 10,000 square foot house that needs done. Are you interested? Is that kind of what you're saying? Yeah. It's usually that's the start. So let's say you get 10 people to reply of the hundred and they say, I want it now. Bad. Yes. What do I need to do? What do you do? Call them immediately.
Speaker 1All 10 typically is the first one, right?
Speaker 2Sure. Faster. You're going to get all 10 of them on the phone.
Speaker 1Yeah. Yeah. Yeah. And a lot of times because we do majority exclusive area networks, the first few I'll explain it. They'll say yes or no. And by the end of that, we're kind of, we're kind of done. So that first, we usually get somebody
Speaker 2you're setting up an appointment. Yep. Assume that goes well, how does the appointment go?
Speaker 1Usually it's send our information, send our website, send our blueprint. So we have, here's what we do from start to finish in a PDF. And then the conversation starts with, does this make sense? Do you want it? How much do you want? And the close is usually a kind of a menu conversation. Meaning, okay, do you want 20, 40, 120 appointments? Yeah. Okay. And they'll start with, well, like, how do I know this is going to be good? Or how do I know they're going to bring jobs? And first, I just brought you some, right? Which is great. Builds trust up front. Are you telling them like, this is a real job?
Speaker 2Yeah. Yeah. Like this has an address, this has a builder, but you're not giving them all the info because you don't want them to go around you. Yeah.
Speaker 1Generally. And also I'm not selling the job. I'm selling the relationship. Yeah. Right. And so many times that's the pivot that I have to make in the conversation because there's so many, there's so many small businesses that have had cold calls from lead gen companies that it doesn't go well. They feel like it's a bad experience. And so talk to them. Their first question might be, is this lead gen? And I'll say no, because while I'm bringing a lead, what we're doing is generating relationships that those leads come through. Yeah. Right. And so it, I can honestly say, no, I'm not a lead gen company.
Speaker 2Yeah. Okay. Yeah. Don't you kind of put yourself out of business in a sense? Like if you give someone so many partnerships and they're busy, they don't need any more appointments. Like you've done too good of a job. Does that ever happen? Or do you just sell them additional things?
Speaker 1Yeah. The additional thing is the nurturing and management of the relationships. Okay. So great point though, because when they get busy, what's the problem? Well, all of these people that you talked to six months ago, aren't hearing from them again. Yeah. You know? There are those things, those relationships that they started, how do I keep track of everybody? And so we, with GoHighLevel, we track everybody's submissions of referrals. So we know who sent what and who needs to hear from them again. And we have a few different automations for, let's say it's the roof and the painter or the roof and the siding. If a storm comes by, they can send a text to everybody in their network, things like that, that allow them to leverage technology that we've offered them. To get in front of their network fast. Yeah. And so the out of business for us is like, our ideal is that we maintain their network long-term.
Speaker 2Okay. So you live in Denver. Are you doing this with Denver based businesses?
Speaker 1Mostly. And because we have our own referral network of marketing agencies, we're going all across the nation.
Speaker 2I just imagine it's an easier close if you're a local guy. Sometimes. Yeah. How do you get around like, um, TCPA, an ATP verification with text messages?
Speaker 1Yeah. We've haven't really hit that because we'll get the, the response rate so high and opt out is so low that we're obviously sending business messages, but it's business to business and many businesses are just too busy to reply stop, you know?
Speaker 2So it's, it's, it's a more lenient, like, uh, there's more lenient laws around cold texting businesses than consumers.
Speaker 1Yeah. Their phone numbers on Google maps.
Speaker 2Yeah. Yeah. Okay. Yeah. What was the story you're going to tell me?
Speaker 1I have a few. Yeah. Let's hear them.
Speaker 2Yeah. And what are your, what are your profit margins?
Speaker 1we are so our profit because we're also doing the service is fairly high i mean our let's see our software cost is a couple hundred bucks a month for texting and calling is maybe 100 150 a month and so you're looking at maybe five to six hundred bucks in software and texting no employees one who helps out on the calls he does commission per appointment and so when he's running that and when he's doing that he'll take about 30 of those as a
Speaker 2commission but no base or anything okay so like 90 profit right around there yeah wow okay yeah what were your stories yeah i
Speaker 1think i told the commercial landscaping 80 lot uh an electrician yeah so one of them is about we have a painting client and they love to work with interior designers custom builders because those are right right up the customer journey right they're working with a customer to make sure everything looks perfect and paint is all about looks right so we started this campaign text campaign to custom home builders and interior designers and within 48 hours we got four bids ranging from 17 to 64 000 what did you do with those it's our our painting client and so it made the roi on what we charge yeah almost yeah right and so that allowed us to scale up and get our nurturing sequence yeah salt solidified it paid for like three years of our nurturing service right
Speaker 2that's one thing i've mentioned this a bunch of times in this podcast but it's worth mentioning again people underestimate how much value they need to add to another business or person to to justify that that relationship yeah so like you know we pay amazon prime 12 bucks a month 170 a year and we're not going to be able to do that so we're going to be able to do that for a year and the amount of value i get from that is a thousand fold yeah right my macbook was three thousand dollars but i added up once how many hours i spend on it over its life and it's like it's like 20 bucks a month yeah to to run my entire business from a macbook yeah it's a thousand x price to value difference and so oftentimes with whatever we're selling maybe it's a taco maybe it's a digital service like it doesn't it it doesn't work if it's like two to three x roi yeah it has to be like two to three x roi yeah it has to be
Speaker 110 to 100 to a thousand x roi yeah yeah and that's honestly that's what makes it exciting for me in this in this role like in this business it's that that is that value is there you know the hundred thousand x value is there because it's relationship based which means you know as humans we love connecting and as business owners we love talking about our business and if we can do both in the same thing and we can you know add a bunch of value to the person that we're talking to everybody wins
Speaker 2yeah what do you think about business owners just buying leads from like angie's list dumb dumb tack home advisor
Speaker 1yeah that's where most of the business owners i am interacting with it leaves a bad taste in their mouth you know these are shared leads where the marketplace is trying to send it to as many people many business owners as possible because that's how they make their money right and so the fastest business owner gets the what is it the early bird gets the worm like the fastest business owner gets the first connection gets the bid and the fastest business owner gets the first connection it's not you know it's it's like why subscriptions leave a bad taste in my mouth sometimes because i forget about them then i pay pay pay pay i haven't used it in so long that like why am i what's going on here right and they make a buck seven times when they send seven seven or the lead to seven different businesses yeah and so it leaves a bad taste in the business's mouth they get burned they feel like ah if i don't respond fast enough then i can't get this it's a waste of money and it's kind of a bad taste in the homeowner's yeah yeah mouth as well and i was seeing with some of our clients you know just responding could cost him two three four hundred bucks just responding to one thumb tack lead let's say yeah and so that four hundred dollars to talk to someone who's talking to four to five maybe ten other people yeah shopping around that's not a good lead yeah but if you spend the 400 bucks to talk to a business owner that's going to send you 10 warm referrals because they've seen that the customer wants the service and the trust that triangle is happening it's like so much
Speaker 2better yeah what advice would you give to people wanting to start this exact business don't be
Speaker 1afraid of calling you know like this is a business built on relationships relationships happen human to human and especially in the age of ai absolutely
Speaker 2not no longer but even more so yeah
Speaker 1we want that yeah and in the trades most of the people i talk to want that human connection right and so you know set a number per day of how many people you want to call call them if people want to get in touch with you how can they find you yeah our website's the perfect spot hytros.com we ytros yeah hytros.com and we have a referral pipeline blueprint so if you know a painter wants to do it for themselves want some technology to support we got a whole way for them to start it up they want our help we're happy to help and then if there's any like marketing agencies that think they can add this on as a service to their offers and want to introduce label it or yeah we usually do a partnership yeah what advice do
Speaker 2you have for people wanting to build a business on go high
Speaker 1level find the specific thing that makes you excited to offer and do that sometimes distraction creates procrastination and we never get started so something that
Speaker 2we're excited about yeah because when you log in a high level there's hundreds of different businesses you could start on there yeah so not don't find the like the shiniest object of the month or whatever yeah but whatever it gets
Speaker 1you excited yeah and sometimes like you know figure out if your excitement is just because it looks easy or if it's true to something that you care about
Speaker 2yeah well aaron thank
Speaker 1you yeah this is great yeah thank you
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