Grinding It Out: The Making of McDonald's! (Bahasa Indonesia)

Hello everyone, today I want to talk about a book, a good book, maybe if you look at the cover of the book, there is a McDonald's logo, the title of the book is Grinding It Out, The Making of McDonald's, the author is Ray Croc, maybe you can't say the founder, because he was not born in the McDonald's brand, but he grew up in it. What is the story of Ray Croc, he grew up in the McDonald's brand until now, so the setting of the story started in the year 2020, so when Ray Croc was young, he was 20 years old. It was told that the person was a hard worker, so the person wanted to work for various types of jobs, as long as he could, whatever he worked for, as long as he could and got money. In another story, he also turned out to be a piano player, so he could play the piano. There was a time when he worked as a piano player in one of the radio stations, he worked late at night, after he got back from work, he worked as a piano player at night. He worked late at night, then he worked late at night, so from a young age, the person was a hard worker and a very hard worker. Until that time, because he played the piano, he was invited to fill an event, he had a place where he met a woman, whom he loved. Until then he wanted to marry this woman, but when he told his father, his father didn't agree, because this Ray Croc, his job was not stable, because at that time he still changed his job. Now, because his father was a hard worker, he wanted to marry this woman, he was a hard worker, and because he had to find a stable job, he ended up with a serious job, which was quite stable. He ended up becoming a salesman in a company that sold paper cups. After he got the job, he became a salesman in this paper cup company, then he decided to marry this woman. Now, as long as Ray Croc works in this paper cup company, he is quite successful, quite successful in his work. So, he has a lot of sales, he has a lot of customers, he has a lot of customers who are happy, loyal, and often ordered by Ray Croc. So, he worked there until the age of 18, in this paper cup company. Until then, he became a salesman and brought up a lot of children. Now, there was a time, as long as he met various kinds of customers, he was able to meet or see a machine, namely a mixer, that can make milkshake with efficiency and speed. Now, he was thinking about how to combine this mixer into one, so there is one tool, one machine, that brings a lot of machine. So, the mixer has a lot of hands. Now, finally, he became a concept called a multi-mixer. Now, he is very enthusiastic, if this multi-mixer can be sold to many places. Especially in a restaurant that connects with the city. There is an ice cream restaurant, there is a milkshake factory. He is optimistic that he can sell this mixer to many places. Until finally, he decided to try to make his own business to sell this multi-mixer. And even until then, he invited his current manager, the paper cup company, to join the joint company. So, he joined the model company in this company, Raycroq. So, he became the founder of this multi-mixer, to sell this multi-mixer. Now, after several challenges, he still became a salesman in the paper cup company, and became the leader in the multi-mixer company. Finally, there was a time when he heard that one of the customers in this multi-mixer had a lot of multi-mixers in his restaurant. Even he said that he had 8 multi-mixers in one time. Because he was curious, he decided to come to this restaurant. This restaurant is owned by two people, Kakak Beradik. Kakak Beradik is called Kakak Beradik McDonald. So, the name of the restaurant is McDonald's. When he invited them, it turned out that the interview was long. Many people who like to buy McDonald's almost every day. Although, the sales menu is only a little. They only sell burgers, milkshakes, and french fries. So, the menu is only a little. The price is cheap and the serving is fast. So, Raycroq became interested in people who are very enthusiastic every day. When he saw the restaurant, he was very surprised to find out that the way of working and flow in the restaurant is very effective and efficient. So, this McDonnell-Bersaudara has made a system to make products that he sells. The serving is very fast. It's like assembly line. So, it starts from 0 to the customer serving. One of the parts is this multi-mixer to make milkshakes. It turns out that Raycroq wasn't the multi-mixer. He was surprised by the flow of the restaurant. From the beginning to the end, he was able to make products that were only a little. The price is cheap, but the flow is very efficient. He was able to say that he was able to come several times. He paid attention and was still surprised. Until then, he stopped himself for the knowledge of McDonnell-Bersaudara. When he talked about it, he said that the restaurant is good. The system is good. The flow is effective and efficient. It makes the products fast. How about if I help to try to make products like this in other places? Raycroq invited McDonnell-Bersaudara to open it in other places. McDonnell-Bersaudara is actually very difficult. Maybe they never thought about opening it in other places. It turns out that they are both quite comfortable with one restaurant. It turns out that they are close to the restaurant. They can take care of their quality. They can join directly. They never thought about opening it in other places. Raycroq was very open to be duplicated all over the United States. He was interested in teaching McDonnell-Bersaudara the same way. He was interested in how he could help develop a lot of places in the United States. That's why he convinced McDonnell-Bersaudara to give his rights. He got the right to copy McDonnell-Bersaudara's restaurant system to be opened in other places in the United States. In the past, he was a master franchiser. He got the right to copy McDonnell-Bersaudara's restaurant system to be opened in other places in the United States. When McDonnell-Bersaudara met McDonnell-Bersaudara and got the right, Raycroq was 52 years old. Before he was 52 years old, McDonnell-Bersaudara was a hard worker. He got a lot of money, he made his own effort, and people took the risk. He got the right to copy McDonnell-Bersaudara's restaurant system to be opened in other places in the United States. He got the right to copy McDonnell-Bersaudara's restaurant system to be opened in other places in the United States. Raycroq got the right to copy McDonnell-Bersaudara's restaurant system to be opened in other places in the United States. He got the right to copy McDonnell-Bersaudara's restaurant system to be opened in other places in the United States. He got the right to copy McDonnell-Bersaudara's restaurant system to be opened in other places in the United States. There are a few people who are very important for McDonnell's success. There are a few people who have followed him since before. And the contribution is very important for McDonnell's development in the future. Until the end of McDonnell's development, Raycroq realized that it was not suitable for the two McDonnell-Bersaudara. Because of his freedom, there are a few systems he wanted to change, but he was rejected by McDonnell-Bersaudara. So, the two McDonnell-Bersaudara didn't want to change anything. In fact, the system can still be improved to be better. Until the end, Raycroq realized that he was not supported by McDonnell-Bersaudara anymore. He was not supported by McDonnell-Bersaudara anymore. Until that time, Raycroq decided to ask the two McDonnell-Bersaudara to sell his business. He wanted to buy it so that he could develop his business. He consulted his friends and decided to ask the two McDonnell-Bersaudara whether he wanted to sell his business. When he asked, the two McDonnell-Bersaudara thought about it for two days and they agreed. In the 1950s, the two McDonnell-Bersaudara asked for 2.7 million dollars. Raycroq was very surprised, but the two McDonnell-Bersaudara and McDonnell-Bersaudara were in the middle of the road. The two McDonnell-Bersaudara and McDonnell-Bersaudara were in the middle of the road. The two McDonnell-Bersaudara and McDonnell-Bersaudara were in the middle of the road. The two McDonnell-Bersaudara and McDonnell-Bersaudara were in the middle of the road. The two McDonnell-Bersaudara and McDonnell-Bersaudara were in the middle of the road. The two McDonnell-Bersaudara and McDonnell-Bersaudara were in the middle of the road. In the end, the two McDonnell-Bersaudara and McDonnell-Bersaudara were happy. The two McDonnell-Bersaudara and McDonnell-Bersaudara were happy. The two McDonnell-Bersaudara and McDonnell-Bersaudara were happy. The two McDonnell-Bersaudara and McDonnell-Bersaudara were happy. The two McDonnell-Bersaudara and McDonnell-Bersaudara were happy. The two McDonnell-Bersaudara and McDonnell-Bersaudara were happy. The two McDonnell-Bersaudara and McDonnell-Bersaudara were happy. Well, the story of this book is quite interesting until here. Until when this rec-rock managed to take McDonnell's system and be developed according to what he wanted. With the help of competent people and can be handled. Well, here we can learn that even at 52 years old, we can still be successful. So there will still be opportunities to come. Just as much as we can use that opportunity. Some people may think that success should be at the age of 20. But it turns out that maybe there is a timing when we continue to prepare ourselves, we continue to be consistent. There will be a time when a great opportunity will come and we can handle it well and be successful. Well, this is really an example that at 52 years old, it was just beginning. The rec-rock journey was just beginning. At the time, maybe a lot of people were getting ready and ready, this is actually the rec-rock journey. It just started. And of course, the next lesson is that we have to surround people around us with people who can be handled. Reliable, competent. So that the vision can support. They can also work together well. And they can see our vision in the future and support. And tell the story at the end of the book, if this rec-rock is known as a person who is really a father in the McDonald's restaurant. He even says that he is 82 years old. So since he met McDonald's, it means that he has been developing for 30 years. He is really happy, really excited. He goes to the office every day, even until he has to go to the office. He still goes to the office. So many people who have been interacting with him give him a lot of testimonies. That the rec-rock is really a person who works hard, who fights hard. People who take risks, but also a lot with his team. A lot with Karyawan. So he is really a father in the restaurant. So that's the story and the journey we can take from the book "Grinding It Out", "The Making of McDonald's" from the rec-rock. Okay, thank you.