Generative AI with Tennile Cooper

Speaker 1 Let me show you how it's done on today's episode of the drops were talking to 10. L Speaker 2 Cooper. Hey y'all we here? Toss a marketing leader, with over eight years of experience, she emphasizes the importance of customer advocacy and her marketing strategy and is successful in increasing new channel growth and qualified leads through formalized brand campaigns and improved, internal operations to kneel, Blends analytical and cross functional strategy, leveraging, customer marketing, as a lead acquisition Channel and automating mundane tasks. Welcome to the podcast to Speaker 1 Neal. Speaker 3 I appreciate that warm welcome, thank you so much. For having me here. Speaker 2 Thank you. Thank you for joining answer. This question about what you do like how do you slay? Like what? Give us a big bird's eye view of? What do you do when your world? And why is what you do important in the world of marketing or work or product and all of that, let's start there. Then we'll get into AI. Speaker 3 Cool cool. Can definitely do that. So as you mentioned, I'm to Neo and I run a copywriting studio under the name, she's uh, pick the jolt entrepreneurs, need to the marketing of messaging. But I also helped create our Educators launch and grow their digital products by leveraging, education, and community at my day job. And I've been at Mark, I've been in marketing for the last eight years, Focus primarily on Brandon customer marketing. And what I've noticed, I found a thread in a journey in marketing that I usually graduate into new roles by In skills, rather than titles and actually got into marketing because I found no matter how crappy your product, maybe with the right messaging, and the right marking behind it, you can sell water to a well and I needed to cultivate that expertise. So, that's one of the main reasons I got into marketing because before Mark and I was in Social Services completely the opposite end of the Speaker 2 spectrum. Why I really wanted you to come on because we are in the age of generative, Ai, and bi. And I talked on this podcast, a lot. One of the things that comes up is generative AI because I like it and I made a bet on a i early on in my career as a product manager, I got it Department by way of being an analyst. So I have a data background and I remember at that time thinking like where was my career going to go. And I remember thinking that machine learning was the next phase of data science and that I should get, I should at least understand it and that the future of that a I was going to play a really large role. We'd already seen it in personalization and ads and things like that. And so years ago, I made this bed that I should get very close. Or as close to a i as I possibly could. So that I would understand when it was its time and then that time happened For the general public 20:21 though, AI has been around for quite some time since the 50s of machine learning has been around for some time. This new thing of generative, AI is now touching people in a way that a I even though we use it on our phones and were interacting with it, all of the time has not touched people in this way. We're talking about how it's possibly disruptive or could potentially take people's jobs away. And so I wanted to talk to someone Who comes from the space of where a lot of this angst is being aimed at, right? Or at least some of it and get that perspective and kind of just shoot the shit here from product people to marketing people kind of bridge. This gap of our worlds and stuff like that and get some perspective on what is AI or generative, AI to you as a marketer. Do you still believe that that you can sell water to a well, with the right words? Speaker 3 Yes. I see so many shitty products on the market sometimes. And I'm like, how is this making money? How are people being Bamboozled by this? It is not until they start using a product and then they'll you know the backlash of it will come through like what people say online and social media but like the initial stage you can if you do have the right messaging and the Right audience who's going to eat up that messaging Speaker 2 There's a certain sense of romance and marketing that in the beginning and this romance period for those who are looking to be swayed can be swayed by romantic marketing Speaker 3 messages, 100 seconds. Speaker 2 So let's talk about AI. What's your interaction or experience with AI so far this far in your career in marketing or have you been interacted it or used it in your social work as well? Speaker 3 I definitely do in my last roll, I was working at a landing page builder as a service company, and they had a, i augmented into their landing pages. I would write the copy and build out the landing page for them. So, I was working with that. I've now switch roles, helping create Educators launched, their courses are digital products online and this company hasn't necessarily tapped into AI as much as I feel like they should, and it's something that I've taught them on the shoulder about. But when I do, Do talk to the crater, Educators index accelerator program that I manage. I do talk a lot about how I use AI to not start from a blank page because they mentioned, I am a copywriter. And so a lot of times starting from a blank page can be daunting, you have to pull from your Reservoir and sometimes you're tired. Sometimes you have other things on your brain or whatever, the case may be. So I find using AI to start from some kind of notes and I don't use it as my final, I use it as like a starting page. Because I still feel like the accuracy. Even the writing is not that well done. It's poor. They're making significant improvements very quickly. I may add but it still has a way to go. Speaker 2 Do you use any of the tools today? Is cheapest. See some today as Speaker 3 a marker. Are definitely odd. It was like, Jasper. EI, some other startups that were trying to, you know, really tap into AI. Yeah, yeah. But not until chat GPT came on the market did I was like, well, this blows all the other things out of the water. Did you Speaker 1 highlight for our listeners, a little bit of like, what? Jasper a I was and specifically, maybe one or two. Like, you know, it's just, it's so, you know, different using chat GPT just like, you know, understand the difference that in the level of movement. Jack tpd is over other services. Speaker 3 I think the main difference is Jasper EI is a container. That's why I like to call it. You know exactly how you can use the most of the prompts already set up for you. So it's very easy for folks who don't really know how to use AI tools. But with open a.i., you can create your own problems. You can battle with it, you can poke at it and tell it well no you can get this right. I need to dig deeper if you know what you're doing and a lot of folks may not know what's the right prompt to use. In this tool. And so they may get frustrated frustrated with it because there isn't necessarily any regulations guidelines. There's no guardrails right now. Eventually there will be and I find as a creative that is helpful for me so that I can play around with it more. I can Tinker with it. I like to do those things but for someone who doesn't have the time or the capacity, they'll be more inclined to, you know, have Jasper died because it does all the heavy lifting for you. Speaker 2 One of things I would say about Jasper. I and all of those startups is, they are all sitting on top of GPT, they are GPT in a container. I like the way you said that or chat GPT in a container that meaning, what was made public to us? Chat, GPT was only made public to us and late 2022, but the API for G, PT 3 was available to developers since 2020 and so Jasper is just one of those. I like to say it's like canva to photoshop, it's an easier. Entry point into creating something that doesn't need you to be an expert in design. Whereas if you know what you're doing, you would prefer to go to photoshop because you can manipulate it in ways like that. And that's what chat GPT is. It does require a certain level of what recalling prompt engineering. That is a skill. Now that people are learning how to become in order to manipulate chat gbt into doing what it is that you wanted to do for developers. They just make a one single use type of tool like Jasper for marketers that say, This contains all of the use cases that we would use in this bill directly were specifically for you. But for those that are pretty Savvy, a lot of them are bypassing. The container type Solutions are going straight, the chat GPT for its versatility. Okay, here's another question. It's Chad, CBT gonna allow somebody make a thousand dollars a day. Like I'm seeing on YouTube. Is this the new wave is this? The new face? What was it? Amazon Iraq. Drop Shipping. I was was the wave. Crypto was a wave? Is this the new way for people to be making a thousand dollars a day? Speaker 3 It's yeah. It is the new wave. Can we put a number on it? I'm not too sure yet because it really is based on what that person is bringing to the tool. It's it for me it's less about the tool and more about the expertise that they bring into it. How are they leveraging it? They know how to leverage this tool. Yes they can make that and more if they don't know how to leverage it then they're just going to think it's just another Another new gadget on the market and you know it's just gonna die out when it's not. It's not gonna die out at all. Speaker 2 Be what do you think about that? This kind of fear that there are people who are using this as a get-rich-quick scheme? And this is their hustle. This is what they're peddling. Yeah. Speaker 1 So, what's so funny to me, is that every single day, I log in from LinkedIn, now there's usually a message from someone saying, here's 25 ways that you can like quickly, create, you know, blah, blah, blah, blah, blah. He's using, you know, chechi PT people's, you still have to have all around strategy, right? Just because you can make 25 YouTube videos as a mean that, you know, a million people going to look at those YouTube videos because honestly, if you're voicing right, if you're headed to a right, you know you still got to deliver, right? I think that's the thing. That I think is so interesting about all of this because I do agree with Sunil just generally like this this even myself like I get writer's block like crazy. Like crazy, crazy, crazy. And Chad GPT has been a game changer for me. Being able to like go in there. Throw some ideas in there and I'm like oh wait I do that. Let me go ahead and write this down. Let me get this going but I still have to execute every single time and so I don't know that. I think that it's a in and of itself. It's a million-dollar idea. I still think that you have to have someone behind it. Who's really going to be Will to take the ball and actually score the touchdown at the end to ensure it really connects and they have to figure out how to Target Their audience and all this other stuff. And so it's gonna be interesting but do I don't know. I think that it's going to be a game-changer where like people who maybe were running beside each other and you know one person wasn't really better than the other one but that one other person starts learn how to really use this tool in these tools and takes it and take the next steps to really become great. I think that that person is going to kick the other person by. Yeah, I totally Speaker 2 agree. I think. I think one way to look at chat GPT is maybe the next millionaire will say, they use chat GPT, but chat to use. He's not gonna make anybody a millionaire. It's interesting when I see the same things, you see, be. And one of the most crazy things that makes me cringe. If I were a whoops, a guy from Family Guy, is that Peter, you know what really grinds my gears. This the one where a chat GPT isn't is an idea generator, Speaker 1 it's night, I was reading an online post from Jackie BT because they actually like there's a bunch of apps now. Has like an app store, which everyone has that sort of like, thank you Apple for giving up on this idea. And so, you know, I was looking at some of these examples, like one was like, actually was like, Lauren, it's like discover clothes, like I do, is I actually really want it, like is like discover what to buy, but I was just like, this is very interesting to me that that was an example of one of the first like acts that was actually there. And so, you know, the first thing I kind of came to in my head though is is that so much of this deal though? Is how do you even know what people want? And so when I think about Check DPT. I think about it as like, it still doesn't solve for that key problem because you can write out a list, you can say, hey track, EP T. Tell me what the next big thing is going to be and it may be 100%, right? But if the next big thing, when digital cameras are out like Kodak made the first digital camera, right? Kodak was like, hey, I think digital cameras are great idea and it did not work out very well and now you know Duke a pervasive like you literally have in your phone and so I think the thing that I think that I really wanted like point out here is it can't tell you the Why like why should the thing that you are interested in exist? And until you saw for that problem, you're always in have problems with making this like monetizing and whatever chechi PT provides to you. Speaker 2 There's a gulf between an idea and execution. The one thing that grinds my gears is people saying or just the YouTube, hustle Community here at how to quickly make 30 videos in 24 hours without even considering. Why would someone want to watch any one of those videos that That you create in product strategy, the easier something becomes the lower, the barriers, the higher. The bar, this is like a public Highway. Everyone has access to this at this point and so the idea that you're going to use it just unfettered and now have an edge that is where this Fool's Gold lies, right? Everyone has access to the same public highway. It's how you use it? That's going to be the difference. Go on this topic of whose job. Is it going to steal? Whose job is going away to know. Is why I want to talk to a marketer. This is you between you and the artist Community. You are at on the chopping block, apparently to not having a job tomorrow because of chat gvt and tell me how threatened you are about this possibility. Speaker 3 I don't feel threatened at all. And I think the main reason why I don't feel threatened is because I'm actually playing around with the tool and I feel like people who are caught up in that. Oh, you know, I may be in Jeopardy, they're probably not playing around with the tool, they're probably not seeing what is available, what it can actually do. Before they make that decision that, you know, it's going to replace me. I don't think anybody can replace a human. So that's one thing a, i lacks imagination. Nation. It lacks creativity. We are the creators of chat GPT. It has to model something, right? And so if we are the craters, then we can create something even better bigger than that. And I feel like the fear is people are basically taking out their brains and allowing chat GPT to do all the thinking for them. And one of the reasons why we are their dominant species, is because we have reasoning. We think over other animals on this Earth and if we allow a nanobot to start doing all the thinking for us. But yeah, it will take your job and I feel sorry for you. But if you know how to leverage it and you use it like what it's made to do tool, then you'll be able to profit off of it as well, because if we're looking at history, this is nothing new Like computers. At one time, there was they said it would never be in every household, it's in every household. At one time, when the internet came out, they said it was a fad, like, this is going to disappear in the next couple of months and no one's going to use the internet. What's the internet, like, who goes on a computer to go and talk to a computer basically that's there that was their child GPT back then and they thought it was a fad as well. Obviously it's not, it's on every computer. It's on every phone, everybody uses it and I feel like it's going to be the same thing with Chad gp2u or GPT as a whole. This open a, I eventually everybody's going to have the opportunity to use it how they want to use it. But right now it's just open. There is no specific container to it and as we get more use cases of how different people are using it on their day-to-day, in their profession, how they're leveraging, it will get more ideas. People will start using it the same way as well and people will model what they see has been successful or hasn't been successful. So if you're if you're paying attention, if you're playing around with it, you're not going to feel like you're in Jeopardy, especially if you're always Working on your skills, your soft skills. Not only a hard skills with your soft skills. People still need to talk to people and they're going to still going to be a lot of people who have no idea how to use this tool. No idea where we're in this text space. So it's the big Talk of the Town. But if you talk to someone else who's outside of tech, like, what hell is that? I don't know what that is. Speaker 1 Like they have no clue Speaker 2 that point though to know, are they at the most risk? Because they don't know what it is. I mean it It is a powerful tool and I don't want to be glib about it and say, this is just a toy, it is a very powerful tool. There is absolute percent bad that can happen. Can you think of? And this is a question for you, be as well, who is at most risk right now. Meaning, even if you say, in the long term and this is argument has been made a lot, especially about the internet that the internet was going to take away jobs. But when you look at the metric of unemployment, unemployment is still very low. And so they look at this long tail metric and Well unemployment hasn't shifted that much until people re-employed or gain new skills. True. But the fact of the matter is, there was a disruption in the beginning and there was a group of people that suffered in the beginning until they had to readjust what you're really saying is that people have resilience and that we can readjust and that shouldn't stop Innovation because some people are going to fall through the cracks in the in the short term but are people going to fall through the cracks? Yes. Yeah. Who are they? Who are Speaker 1 they, you know, whenever you know, tamsin's me, you know, to discussion I try to do a little bit of research and by happenstance I was on Twitter and I saw like someone's post that was like from a Reddit, you know, rant or whatever. It's actually checked it out and it's basically all these people who are actually in Industries, where they feel like their job is tremendously changed and are now concerned. And one of the ones that was very interesting. NG to me was actually a 3D modeler for video games and so this person needs to go through the process, you know, determining what they wanted to build why they want to build it and then would actually spend weeks creating the 3D model that would then be broken down to a 2d version for the actual video game. And it's really interesting because they're actually using the journey, so they're not using check TBT, but presumably because of check GPT and what they're going to. It could be majority it could replacement journey to right? I was basically saying, well, you know, my manager doesn't care as much as I do about this work and so all they want me to do is to create these problems and then put into mid-journey spit this out and then convert into something with using video games. There's two of us. I think that one was get fired because, you know, the other person even though he's not as talented as I am. And in fact before this, I was always rated higher than him. He's much quicker and putting in the prompts. And so I just thought was so interesting because at the end of it, the only that I thought after that whole like thread was, I can't imagine at that video games going to be that great right as I guess, you know, part of the thing. It's so delightful about video games, especially as someone who is like a true blurred growing up. Is that each one was just so crazy. Like it was just so fundamentally, like random what you would see in the next video game and that happened because a human made the decision of, you know, getting high. When we get, I don't know, it was just like, oh, I saw mushrooms they could float and that's Why I decided to do mushrooms. And so that piece of content out there ensure MIT journey is like, you know, taking that and learning from it. But the thing is maturity can get that type of high, right? So they also have to wait for that person to come to have that like Dynamic crazy thing. And the prompt is going to come up with something that is relatively similar probably to something that already exists. And so, you know, I say all this to say, That content that that person is talking about where they said, they're essentially their job is essentially replaced with Mitch or any. It will be probably passable. It will probably make some money, but is it going to be something that's game-changing? Is it going to be the next Halo? Is it going to be, you know, let the next breath of the wind? I probably think not, right. Because I also don't think that anything that's totally taken months, or years, to develop because there's so much Precision, so much conversation has come up in there, so many Things. You have to think about can just be replaced in a few days, right? You can't replace a little creativity. So, all this to say, well, some people drops, absolutely right, right? Because that's how it always works. You know, in 2008 when economic downturn, happened and lots of people got laid off, and then companies figured out that they actually could have people work way more in pay them weigh less, and still have them too. Operate effectively. Essentially, then, of course, they didn't hire people back there. They know there was so many less really great paying jobs after 2008 and then it took until, you know, technology took off for great salary to go up again and right now we're doing the same exact thing again, right? You know, all these people getting laid off and they're going to try to use all of this technology as effectively as possible. So they don't have to hire people back, but that's not to say that these people have been placed instead. What I'm saying is that there's going to be companies that are Economic choices that are going to lead to somewhat more mediocre products because it's not, you know, people who are very thoughtful and delightful who are thinking about the end-user aren't going to be there and it's going to be interesting. And so again, going back to the point that we said over and over and over again, that means that a very small percentage of folks are going to be able to really effectively create amazing things and then the rest of them will just be doing copycats of what these systems have learned from dozens and dozens of years. Years of previous information versus Speaker 2 movement. Of course, I agree with you 100% in every race. It's always like that there are a couple of winners in the front, and then there's a glut in the middle, and then some stragglers and behind. And that's exactly where you're going Speaker 3 to see here. Definitely agree with be as well. Just as much as these AI tools replace jobs, there are going to be new jobs created in order to be able to use those tools. Like there's a whole new role generated of like prop generator. Speaker 2 Are Speaker 3 these AI to is as well. So as much as we lose we gain and we need to keep that in mind that just says to us as humans that, you know, get your skill level up, you know, don't get replaced, don't get complacent, understand that the world is always going to evolved and you you either evolve with it or you get left behind right. There's always going to be the early adopters who understand that you know, this is a Powerhouse tool and I'm going to leverage it and We're gonna hit that. Boom era. They're going to make all that money off of it. Just like with the internet, just like with a computers, just like all those things, previously history, always repeats itself and then there's going to be the late comers who don't get to benefit as much but that they understand how to use a tool a little bit better. So we just got to decide where do you want to be on that Spectrum, the early adopter or the latecomer. Speaker 2 I'm going to play a little bit of hypothetical in a second but I also think that in the short term piggyback or something be said, is that what I believe is going to happen? Another example of this prompt engineer with this myth journey is, you're going to see that the expected level of output is going to increase because the hypothesis from leaders is going to be. Well, now that you have this tool, you should be able to do this much. And so, to that point, there's going to be a lot of mediocre products coming out because there's going to be this delusion into thinking we can create a Tech speed now to some extent, you're right, but they're there is some value to good ideas being incubated versus just any idea. So you're probably having a lot of mediocre stuff come out in the market and a lot of expectations for workers to Output even more. It's going to be an interesting play into employee and Company Dynamics. I think given what the economy is doing as well? I do want to play a hypothetical because I do believe before I got into Tech, I was in the music business. And the music Biz has been decimated by technology. Let's just say that the time that I made that pivot. No, you know what? Hi, site. Looking back it was an intuition that the point at that time and I have the language for or it. But um I was on my way to law school, entertainment law, and I was fortunately for me and an MBA program and I was understanding a lot of disruptive Tech and at that time, iTunes without disrupting the music business, iTunes single-handedly changed the way the music business operates. The because the 360 deal, the way they broke up the album and made it legal to purchase a single instead of an entire album. Give you some contacts, if you were a songwriter that had a Deep album, cut on a Whitney Houston album in the 90s and never made the radio, you were still a Millionaire, right? Because of the way the music business ran is you as a fan bought an entire album. And so even though you as a songwriter, never had a song on the radio, you were still a millionaire. Whereas today you could have the number one streaming song on Spotify, in the billions of views and Hardly see anything. So technology is absolutely changed. The music business is now we're getting into generative Ai and we have the ability to take someone who has no music theory, cannot play a single instrument hum, a little medley into the computer and it will play whatever. Instrument you tell it to play. And so the idea of having session musicians and people who go to school, this idea of you, you could be Juilliard trained and playing the cello. But all I gotta do is come up with a medley, not even you do that. There's an AI generators gonna give me progressions, the most popular progressions I can do all of that and single-handedly create an album. If I wanted Speaker 3 to God to your point just yesterday, so I'll take stock of this guy who wrote some lyrics for a rap song and he used Kanye West's voice to create some and it's not exactly like all us and this is insane. And then people in the chatter like well I can create an album easily And steal someone's voice. I'm like, oh no, this is going in the right direction. yeah, Speaker 1 you know, it's so interesting because Okay, so There's, there's there's a couple things. I'm sure. One using someone else's voice is crazy, but I mean, I think I said this to you tan because I was like, I was reading a Twitter or whatever. I was getting Twitter, I just be on Twitter, just be like, what is on there? It was like, so I was like actually a major Hollywood Starlet, they put her in a porn, right? They literally put her face in a porn, made her sound like this and everything. And the first thing I thought is not 0, this is completely disgusting. Well, I thought that, of course, obviously, but the first thing I really thought was they would have to start. Branding like a trademark and copyright their image, and it's going to become a legal for you to, like, literally news. This is actually probably gonna hurt media companies more than anything else, because you're not even going to be able to post someone's picture without determining, whether you actually have legal, right? To post a picture. And in fact, I think it's going to ultimately hurt some of these AI training programs because they never like, okay, well, we can't use any of these images that we've been using of XYZ person because they've now copyrighted their image. And so the thing is badass, You are probably going to make a I slowed down its process and evolution because people are going to come in and say, you can't use my voice. You can't use my my art, you can't use who I am, because that's what it really is. You can't use who I am, you know, to, to profit off of me without actually, ensuring uncompensated. And so it's actually gonna be very fascinating to me is these legal case discount because I'm gonna be truthful as soon as I saw homegirls picture and I said, I hope she sue the heck out of these people like I hope she destroys his car. Company. This is just unethical, right? And I think that's what's interesting. Also, that Apple because your Apple made a big to-do about, like they said, they decide to slow down their AI process because they were concerned about, you know, the execution and ethical implications. And the thing is, it's like that's a difference between people who are some of the best creators in the world and other people, they are playing with he now the house money and so they know we could actually take our time and make sure that we do it, right? So we don't have any backlash against our product, you know, versus you know, For every person who loves Shanty BTW. I've seen at least one or two other articles where it says, hey, by the way, I am super, super, super super Disturbed, right? That, you know, when I went to, you know, being which by the way, I downloaded being too, and I was so surprised that it is, but there's like wants a big and it says something scary and I didn't like it. And I'm never going to use this again, right. And so, you know, there is something to say about, you know, what does it look like to create a product that people are comfortable? Durable with, right? Because I think that's something that's interesting. I also get access this morning to Bard. So I will also be able to tell you later this week 10, whether I think Bart is sketchy. But the whole point again is just the simply. This isn't, this isn't a free-for-all and I think that people making it their think, they think it's just going to be like upward like upward trajectory, everyone's going to adopt it. But again, for every great use case, you see there's another use case where you just like that's going to cause a problem Speaker 2 I appreciate the companies like Google I put Google, you know, this is the end. Is dilemma that they're going through right now. Should Google release barred and compete with open a.i. and Microsoft to maintain their steak but it was wise of them and apple as well to take a pause and say this is very powerful technology and what are the real applicable use cases that are necessary for this technology to exist versus? Should we hold onto it? Like what is the value of a deep Faith? Defects are originally, probably generated for some Hollywood type of effect? Hollywood has an insatiable need to Spend a lot of money on things. And this is some technology that helps them in that way. And now it's available for public use and and the one hand, should this technology exists and who should it exist for is part of it right there. Don't we just released Firefly which is their version of mid-journey and Dolly. So the same kind of generator and the way that they're billing it is very practical use cases, you could be a marketer and you want to create a product page. And this is very in name, type of things. Put a pair of headphones on a blue background, right? Ability for you to be able to create product images that are helpful for your business is, all those also, the same technology that is used to create porn with someone else's image. You know what I mean? Like, It's the same thing, it can be good and bad who gets to use it? Speaker 3 I think it's worth noting that we touch a little bit more on like what's at stake with these new AI generated tools. Be made a lot of great points and what you said earlier time we were talking about music industry, it made me instantly think about Napster when that was like the First music piracy platform where people were just stealing the music and it was getting out of here. And there was lawsuits at the losses at the lawsuits and then it slowed down and evolve it evolved into streaming services. So now that's why they're Spotify, that's why there's Apple music. That's why there's all these other streaming services out here and I believe the same thing will happen with GPT and all the other things that are coming out that it's going to slow down from all the lawsuits. And that is generally how like laws and regulations are put into place when they start seeing, wait a minute. I didn't know this was a use case. So Now we need to really put a microscope to this and figure out, is this threatening, whatever that piece of thing, that is threatening for the growth, the development, the advancement of Technology, Humanity it. All these things are being threatened. But I also feel like consumerism has a big part to play in this and profit for these large companies. They're going to fight hard if it's really lining their pockets and so we're I feel Like we're going to see a lot more stuff in the media when it comes to like people fighting back on some of the content that's being stolen from them. Like original content is being plagiarized piracy is Big intellectual property. What's that they chat gbg doesn't care about intellectual property. So all these things are going to be put underneath the microscope and we have a part to play in it as well because like When we think about scraping data from the web, this is not new. Like we know that this happens is just how it's being done now. It's a lot different from in the past and SEO. Search engine optimization was has a big part to play in that in the content modeling for these AI programs and we were told repeatedly that content is King for like, in the marketing world. And so what did we do? We created and we posted we create, we started a Blog there. I'm sure there's a lot of people who had a MySpace account, a WordPress account. The blogging, their vlogging, their life, out online. And then, you know, we start newsletters and now even more relevant social media. We're constantly putting our life up there and you know how we speak in all that AI is taking all of that and creating content for other people. So now we are also part of the problem. Like we help them have this content on the web. So now what? Now now where are we left? You know, we help train these a eyes. That's us, this is like a feeling to be a part of that, Speaker 1 you know? It's so interesting. So, in Chicago, in like 2014 or 2015, the gun laws changed and so you could actually do concealed carrying in Chicago and then over a course of a week virtually, every building would put up these little signs that said, no God, right? And the whole idea was that big that made it, leaked it made it illegal for you to walk into that space. With a gun regardless of whether you actually hear, but it made illegal, which means they could actually penalize you and, you know, I feel like, you know just similarly we're on every website. We say copyright, you know, XYZ person. I feel like all of a sudden there's going to be a law that says, if you put copyright and do not take my content, those people have to take that out of there, like learning, I don't know, but I think stuff like that's going to happen. So what's going to happen is that people are either going to shut down some of their content and say, I don't want it out there, right? I just don't want him to be out there. I'm not going to be on certain types of platforms. I mean, think about like GitHub and onto the places are completely free and open source all of a sudden. Why wouldn't people take everything off of that, right? Especially if you find out that your particular, you know, open source. Code is one of the most strategic points that one of these AI systems of use, take it off, put it behind a pay wall and say, pay me for this. And so I think what will be very interesting is on one hand, you know, everyone is worried about how this again, take people's jobs, I think there's actually a Likely that this actually can create really great economic models for people who are truly creative, right? Because it's like well you need my stuff here, right? You need me to actually make your thing work. So go ahead and run me my million dollars. Go ahead and run me by millions of dollars right now. I think that's the other thing about it. I think this is actually one of the things that I've actually always struggled with one of the one. When I first started doing the tilting, I actually didn't do it for lots of text people. What happened is I was a business type person and I had all these like, create a friends and people who just didn't have the skill set that I To monetize their idea. And so they would come to me and say, hey be can help me monetize and I think is going to be funny because I feel like someone's gonna chat TBT and say my art was stolen. How can I make sure that I make money off of this? And they're gonna be like, oh wait that's all I have to do. I'll be let me go ahead and do that. And so I think we actually might make better business people out of creatives because of this process because I feel like it's the first time they universally almost always creative. Actually agree. Right. And by the way, when I say creative I'm not just talking about artists or copywriter. Or actors or singers. I literally do also mean engineering, right? Because there is a creation that you have here and so like, you know, people people used to be so cool with like doing it because you knew you're building up to something but as soon as you add in, but you're going to make millions or billions of dollars off of my idea and I don't get a sense, you're creating completely, you know, combative system that I think that none of these AI companies are actually ready Speaker 2 for. So I have one Counterpoint to that but I agree. On the broader arcs of it. Like one thing you said to know is that probably this discourse, this public discourse and the lawsuits are going to Tamper the impact of that. That a I could have, I think some bad will happen before some good. But I also believe you be when you're saying that there's an opportunity to kind of band. Together terms of, you know, don't train your models on our work. That's almost an impossibility, right? Because you could say the same thing about Tick-Tock and all these social media platforms, don't use my data will do you want to share your information with the world? Well, that's kind of trade-off that people are making by going on social media that that platform will use your data. There, is that case it still gets to be made, where Adobe is saying in its terms of use? Hey, you can use Photoshop but we also get to train our our data on it. That's a very hard thing to extract yourself from. It's almost a leverage game but I do think there is an opportunity in this discourse. For artists to say fine, you can train your model on it, but you cannot invoke my my work in in Work. Meaning the way that people are using props and saying in the style of Picasso, they may not cost but a recent artist. Do you know create this picture in the style of if there was a way for artists to say I want my name blacklisted, do not allow my name to be used to invoke some kind of drawing. I think that that's probably the best at the artistic Community. Can hope for because one thing I would argue to them is that, you know, this is copying at scale. Everybody who goes and gets a fine arts. Degree is a Copycat of some technique that they learned from some artists who invented it. Who learned it from somewhere else. We're all copying each other in some way. And what AI is just allowed anybody to do is to copy at scale and took away? What talent was that even though? Yes, I could look at your work and and copy it. You know, line-by-line. It was my talent that that was difference between whether it was a good copycat or not and AI is just a little too perfect. If you do judge what its talent in that way, the other two beasts point about this sign up on the wall like don't bring your guns in here. There was an explosion of a i generated books being submitted to Kindle. Did you guys ever hear about this? That a bunch of people were writing books overnight and submitting this a i generated work to Kindle on a platform and that and even subsets or something like that and they started rejecting these types of works and so maybe that's a way of to your point about this sign. On the door that you can't bring your gun in here is a way that we're going to Tamper the proliferation of a I work. Speaker 3 Yeah I did hear about that. In particular of an author. He I don't know if I can call him an author, but he did a picture book. Book for children children's book and he put it up on Kindle and and I'm is on and it got taken down because the I think an artist saw that their image was being used in that picture book and then they reported it to Amazon. So it has to be taken down, but it didn't get taken down everywhere, like, it's still up in Walmart and all these other book places are sold. And so now that's the battle for artists like yeah, you may win here, but then you're going to have to Fight all these other spots to get your stuff taken down. It was it was pretty Speaker 2 bad. The internet. That's that's their yeah, someone can build the tool that scans the internet for any copycats and it's an automatic take down. Someone did that for you too. When artists were saying your music is improperly used that someone this is a business opportunity. Someone created a tool that would take your music and scan the internet and find any copies of it and let you know that you can automatically submit a takedown notice. And so maybe that's the new opportunity. There goes our free idea. If not from chechi PT, by the way. It's an idea of a somebody to go help these copyright owners maintain their copyrights. All right, T, where can we find? You already want to be found? What are you working on? Whatever you want to share? Speaker 3 Yeah, you can find me on LinkedIn. I'm not usually on all these social platforms, like it used to be in the past. I kind of I am holding my licensing of like my work. And I'm only I'm being very specific and where I want to be, so you can find my LinkedIn full name to know Cooper. I'm usually posting pretty. On there on the side with my copywriting, I'm actually I actually created a tool that I'm kind of in it's in beta mode right now to a tool that website about 12 times more content for social media minutes using GPT. This is primarily for those folks who don't want to learn another tool but want to still leverage it because I know those folks are out there, I work with them a lot of the times where they have a hard time coming up with content and putting their work out there and I want them to be able to Leverage The tools that are available to them. So I created this tool in mind, I called it, social fuel, the Bombay tomorrow, I'm testing out with a few of my clients and yeah, I'm gonna put that on the market soon. Speaker 2 Good. Congratulations on. Let me know. I will I might want to test it out Speaker 1 and Yeah store now so you can just throw straight up this morning because I wanted to figure out exactly how I get to it. But it looked like it was just like a bunch of different apps that you and I use that now are available. In their app store. And it didn't seem like a single one of them cost money yet, which it doesn't surprise me, right? Because chances are, this also is probably a premium feature. And so, again, I pay for chat PPT because I wanted to see and actually, my household we've decided that we're just going to have like a business account because we just want to see how we're going to use it. But you know, it's just one of those things that I was trying to figure out how they're going to monetize and I think this might be one. So we're going to add in these additional features for premium users Speaker 2 absolutely. Looking at all of these moves that they're making from a Audit strategist perspective. I it's an interesting race that's going on. I can't wait to see what they do and how people leverage it in creative ways to make products, you know what I'm saying? Let me leave with this, the Brilliance of Steve Jobs and the iPhone was the app store. Is that is what I call Innovation that it made millionaires out of it made things possible that wasn't possible before what was an app developer to you 20 years ago. You know what I'm saying? That this was a platform that allowed anybody to Great. An idea bring it out into the market via this app phone and become billionaires in some instances, whoever created Tick-Tock. Twitter is a completely mobile solution, right? There's no physical aspect to a lot of these companies and I feel like chat gbt is the next thing not trying to be T. I'm sorry GPT and this type of Technology generative AI is the next to be Point app store. It's your conduit to the next big idea. So this is exciting times guys, what a time to be alive as they say on the Speaker 3 internet? What a Time. Speaker 1 Thank you so much for listening to the drops podcast. We love having you. We love your feedback, please do next with us across social media. We are the drops podcast on Facebook. Twitter, and Tick-Tock, and we also have a great email, the drop podcast at gmail.com, you can send in any questions that you have and we definitely would love to answer them on the podcast. Feel free to ask just about anything. Speaker 3 Because we have Because we have