Game Recognize Game w/ Emily Oberg

Hey, everyone. I'm Morgan Stewart and welcome to the Morgan Stewart show. I'm going to be talking about pop culture, fashion, my personal life, and just a warning, I will be giving my opinions on everything and those opinions are subject to change, okay? Now let's get into it. Okay, you guys, I am so fucking excited because today we get to sit down with Emily Oberg, Sporty and Rich Fame, creative director, creative visionary, awesome human. And we met, do you know how we met, do you remember when we met? Yeah, at the dinner. Okay, so we can set the scene. I'm going to take my sweater off because I'm bothering hot. Are you hot in here? No, for sure, because if it gets hot, tell me. I'm good. Okay, first and foremost, actually, before we get into the dinner, I started this podcast because I want to be able to have real conversations with people and like talk about some real fun shit. I've watched some of the interviews you have done and that will not be like this. Okay, we are going to have a good fucking time. You can say whatever the fuck you want. We will take whatever the fuck you want out. It's going to be fabulous. Okay, so basically Emily and I met, what month was that? Maybe like five months ago. Okay, recently, but I knew obviously knew who you were. And I knew who you were, but when we first locked eyes, I didn't put it together. Okay, so let me ask you a question before I set the scene. Were we sitting next to each other? Or did you get moved next to me? I have this weird vision that we like. No, we were sitting next to each other. Yeah, okay. So we met at a dinner for Lauren Sherman, who is a writer. She writes for Puck Media. It was Lauren Sherman's dinner with whom? What was it with? Do you remember? No. What the fuck was it? I have spent all day. I know sponsored by like, all apply. Okay, so with all the plaques. I don't know. Some weird glam company. Something weird. Yeah, we were, it was at Mr. Chow. You and I were sitting next to each other. You looked at me and you said, is this your bag? And I looked at Emily and I said, I said, you know, that's not my bag. You know, that's not my bag. And we tackled and laughed. And from that moment, I was like, that's my bitch. Did we instantly connect? Yeah, I didn't mean to offend you. I was like, I didn't, first of all, I didn't even clock what the bag was. I didn't either. But it wasn't a bag. No, it was black and shiny and small. It wasn't even that it was not the brand. It was just like, how dare you? And I was like, oh shit. It was hilarious because you also knew, but it was just a combo starter. And then we started following each other on social media, which I will say like, sometimes you feel like you have to follow people. And then aren't you frustrated that you have to follow people? And what bothers me, I don't mind following somebody new. But if I'm going to follow you, and I want to hear your thoughts on this, and then you don't engage with my shit, and you just become an extra follower on my list. Where's my camera right here? Right there. I have no time, I have no time for it. Totally. Otherwise, why it's like a hate follow at that point. It's a hate follow. But you and I, yeah, I mean, I love it all. I love it all. And another thing that I want to talk about with you is that game recognized game here. Like we both kind of have a little bit of the same like undercurrents of swagginess that if you know you know, do you agree? 100% not even undercurrent. And also like, we're kind of bitchy. We're kind, but like whatever. But also really, I don't think you're bitchy. I think you are. I can have an attitude. Okay, when do you have an attitude with people? I mean, if I don't like you, like, I can't hide it. Oh, I'm fake as fuck. I'll be fake as fuck. I can't. And my boyfriend is always like, you're so obvious. And I'm like, I can't fake it. Like I find it like you, I just won't, don't fuck with you. And I won't, like I won't even say hi. That's a really good quality. I don't think so because then people were like, why is she such a bitch? And I'm like, also, if someone doesn't like me, I would rather them just be an asshole than be like, hi, how are you? Like I hate that. Okay. So if somebody doesn't like you, you don't find yourself wanting them to like you, you're like, I, you don't, it doesn't cause no. I kind of get off on it. I'm like, yeah, that's the capricorn fuck. I didn't even ask you your sign because the audience is like, okay, Morgan shut the fuck up about the signs. But I'm not kidding. A capricorn. I was saying to Emily off camera, whatever the fuck this is. I obviously Googled your birthday January 3rd. So strong capricorn. My mother is the 11th. My mother-in-law is the 28th. You get one shot with a capricorn. Do you know your rising sign? No. You cannot build a hundred million dollar business. I'm not your rising sign. I like the other day 'cause my like colonic lady asked me. Oh, I'll talk about that. We'll talk about that. Let me write it down in my notes. Okay. It wasn't capricorn though. I thought it would be because I'm such a hardcore cap. I do get a lot of earth signs. Do you know your moon or any other planets? No. Okay. Can we take you after this? It's on my co-star. Yeah. We need to know what the fuck is going on. Okay. So game-recognized game, watch game, style game, figuring everything out game. I instantly knew I was like, this is a girl I like and this is a girl that weirdly not to be creepy is going to be in my life. And we will probably end up spending more time together. Yes. And we have a mutual friend who I love, Jason. Jason, who I- Who also is like the bitchiest of the bitches. But in the best fucking way and he can be just doing the goddamn Lord's work every fucking day. Only styling the whole goddamn world. But I don't think I knew you knew Jason until recently. No. And then I don't remember whatever, but I literally told him you were coming on. He's like, that's my family. He's the best. He's the fucking best. And he's been telling this all shit. I feel like just kidding. I just love honest people. It's so rare. I just see all these podcasts and everyone's like, I know. Can I tell you I want to give you props because some of the interviews I watch you are so poised. You are so fucking intelligent. No, you're shit. And you are polite. Well, look, I think like I'm lucky to be on anyone's podcast and have a platform. But at the same time, I'm like, thinking me kind of like a snooze fest. Oh my god. Could you imagine if I asked you, well, the other thing is is that I know you don't drink matcha and I know you don't drink coffee. You don't drink caffeine. No. So there's no Coca-Cola. No. That's crazy. But I feel like when I say that, I'm like, it comes off as like shaming people or something. Not at all. I don't care. So I have like hyper thyroid. So if I have caffeine, like I'll probably die, my heart will just like this and I'll actually feel it. So it's I can't. So I have hypothyroidism. Down. So the difference is hypohyper. Hyper means obviously fast pace. You can lose weight easily. You're not inflamed. Hypo, I was like, EOR. I was like, what's happening? Yeah, that just happened often. Do you take anything for it? Yeah, I do. So now my thyroid is balanced, but every day I have to take something. Does your mom or parents or anybody have it? No, it's just so odd. Do you think that's caused by the stress of building your business? I think it's caused by like internalizing stress and always having to like put on a face. Yeah, definitely. Okay, let's get into sporty and rich because I obviously feel like this is this is connected. So obviously I did a lot of research yesterday and there were so many different elements of sporty and rich I had not realized and the one I think of sporty and rich, it's just always been in this like guys. Like you've just been around and I had an active wear line like I guess 10 years ago now. Yeah, I loved it. I thought it was so cool. Thank you. I really did start the seamless sets. Why is my psychic messaging me? Sorry, that's really weird. I have to check. I love it. Okay, he's just saying thank you. I didn't know if he was like going to tell me I was going to die. Okay, back to Emily's deal. Okay, sporty and rich. What year is it 2016? So it was really 2014. Okay, okay, it started as an Instagram. So right, so, okay, let me tell you what I know because I want you to talk me through the start and where you are now. Because I read your sub stack and I was, I loved it. It was so informative, so well written. You started as an Instagram and then it turned and you were working at complex at the time, right? Okay, walk, walk us through that, that time. So I was, I'm from Canada. Yes, we didn't know either. So I was living in Canada working retail and I was like, I'm going to live in New York someday. I didn't know how, but I was like, you know, always obsessed with fashion. Determined. I was like, I'm going to do it. So I was working retail and then I just randomly, okay, it wasn't that random. So I kind of like, no, well, when Instagram started? Which was what, 2014? No, it was way before 2012. 2012, yeah. Not that, it's like two years. Was it like 2010? It was like 2010. It was 2010 guys. Yeah, that's what I said. So it's still, okay, still not. Not that, okay. Yeah. So I guess like, I was posting like outfit photos. And that was maybe new. I mean, everything was new on the platform at that time. Of course. So whatever. And I was like into streetwear at the time. So it's mostly that. So complex, like emailed me and they're like, do you want to be like the face of our video? Channel. This was when all the media platforms were pivoting to video. Okay, got it. And I was like, that's crazy. But like, yeah. Yeah. I have to do it. This is insane. So I did it. I took the job. I moved. It was great. It was still like probably the best job. Where did you, where did you live when you lived in New York? When you moved? I lived in like deep bed style. So you moved from Canada living with your parents? So I had moved from Calgary. I'm from Vancouver. So I was living with my boyfriend at the time and then I moved to New York by yourself. So you were like, peace out boyfriend. Yeah. So then you moved to New York, but that's, that's a huge jump. Yeah. And then you started working complex. You started the sporty and rich Instagram. It was a Tumblr as well. It was, yeah. I mean, I always was like, I was on blog spot and then I was on Tumblr. Like I was just eyes about the blogs. Vlog. Okay. And then how long did you work at complex before you completely went to go do sporty and rich? Four years. And then I went to Kiff for years. Yes. I read that. Okay. And then after Kiff, you started sporty and rich. Well, no. I started sporty and rich like in the background of all of this. Like what, like early on in complex, I started the Instagram and then kind of like I did. a magazine for it. Oh wow. It was just like a hobby and like a passion thing I did. Okay. And then after Kiff, I was like, I need to leave New York. I came to L.A. to visit a friend and I was like, I love L.A. Yeah. So I moved and then I just kind of started doing sporty, which slowly and it grew. Well, yeah, it grew. But talk to me about like when you decided to make sporty and rich, like when you started to do it full time because I know you reached out to your operating partner at the time. Yeah. And he was had a brand and lived in Paris. And then how did that all come together? So yeah, he had a brand that I actually like covered when I was at CompEx. I thought it was super cool. And then we met because yeah, I was following it. He asked me to like help them with some image stuff. Okay. And then we started dating. I was shocked. Yeah. And most of companies who do founders are together. Okay. So how, so you, okay, so talk me through that whole time. Yeah. I mean, we were together for two years. He lived in Paris. He lived in Paris. So I would just go back and forth. So you were long distance. Yeah. Okay. So you, you reached out to him, you start this company with him. He does all your operations. You are the creative director, founder. Yeah. And but you retained 100% ownership and he just did operations. Yeah. And you paid him a fee out of, out of the monthly. Yeah. Okay. And you were doing pre-orders at this time. Yes. Do you see how researched I am? I love it. Can you fucking believe it? I love this. Okay. If by all this knowledge. Okay. So then you started, how quickly into this? Did you start dating? Oh, after we met, we started dating like a couple months after. So I had the brand. I had like the asset. Okay. Um, I had started selling things, but all like on a really small scale. Okay. And then yeah, we kind of just like over time, I was like, can you help me? And he was like, yeah, let's do it together. And I was like, great. And it was great for a while. Like it's kind of like the best case scenario because you trust the person. You're with him all the time. Like all you want to talk about is his work. Yeah. Of course. Which is good and bad. But it's just like your life together becomes about building this thing. It's like having a kid. Like it really is. Truly. And how often were you traveling back and forth? Um, I would probably go there like every two months. And he would come as much as he could. But at the time, like we both couldn't afford business. So we were like flying E-code. From L.A. to Paris, it's brutal. I was literally just going to say traveling. I have to travel from my business a lot to New York, traveling from L.A. to anywhere. Yes. Is so taxing. I'm a business. I'm like, I'm over this shit. No, I, business, I have to be, I have to be next to the pilot. I am literally flying that airplane or I won't make it. No, I'm dying. No, it's horrible. Okay. So this is, so you date, did you know? I'm just like, that is really impressive to like start a brand, even though you started it on your own. You're with him for two years. Go back and forth. And then you break it off and then steal operations in Paris. Okay, so talk. So what year are we at 2016 now? Yeah. So 2016, how long and so 2016 to 20, 20, 26, you were in business with this person? No, sorry. I say we would, we would have met in like 2018. So 2018 until, yeah, 2020, like this December this year is when we officially ended. That's a decade. That's less than a, that's like a long time. Yes. And what was that experience like building that business, like traveling, doing all of that crazy? It was great. Okay. The best time. I mean, Paris is the best for fashion. Like the talent is the best. People cost like a fraction of what they do here, but they're much harder workers. And better, right? Don't you feel like the products better? Yeah, for sure. Where's everything made? So for a long time, everything was here. Okay. Now all like the fleece, which is the biggest part of the business is Portugal. Okay. And then we do like active wear in Asia. We do Italy. We do all over Portugal. We kind of do everywhere, depending on what it is. Okay. So then you traveled how often over the years to back to Paris every two months still? Yeah. Yeah, it was, it was quite often. For some periods, I would go for like an extended amount of time. But it was just so hard to run a business from here. I mean, it's basically impossible. But I guess also going back to like when you decided to partway as romantically, was there ever a period of time where you were like, I can't fucking continue this business with this guy. I can't stand him. No. Oh my God. That's like rare. Because we ended, it wasn't a bad ending. It was kind of just like a, we aren't the right people for each other. What was his sign? Taurus. And my boyfriend now is a Taurus. I feel like it's good for Capricorn. Like, I guess they're so stubborn. I know, but aren't you stubborn? No, I think I'm like pretty flexible and easy going. But yeah, I guess I love a Taurus. How long have you been with your boyfriend now? Two years. Is this the boyfriend? Yeah. Is this the one? For sure. Okay. So I have so many questions. I want to go in a lot of different directions. So I'm trying to stay focused on the sport in rich because everybody's very curious about this business. So you're traveling back and forth. You're still using so operating partners doing everything. So you are the creative director, creative visionary designer, yeah, every single part of the business other than manufacturing it and distributing it. Yeah. Do you have anyone else that you work with? Right now. Like in terms of like, you know, bouncing ideas off of or any, I mean, this is all comes from your brain onto a paper into the world. Yeah, I mean, since I ended with him, like I let go of a lot of the staff there, obviously. And I've hired a few good people here. So I would say, yeah, I have like two or three people who are kind of like in my corner who I talk to about like the big picture thing. Well, when I read your subs deck about how you restructured your company, like what really stuck out to me is I do feel like I obviously have my own brand and I have operating partners who are wonderful. But it is, it's interesting how what came across to me, what you wrote was like instinctively you knew you had to make this change for a long time, but just avoided it. And do you feel like you did that out of convenience or were you just like, I'm not ready to face this right now? Yeah, everything. I mean, it was like to have basically everything handled by a full team and someone else is a dream. Yep. And it allowed me to like really for the past five years, like I've chilled, like my life has been so leisurely. I obviously I have to work, but like it wasn't the work that I'm doing now where it's like I'm in the weeds and I'm actually managing people and like operating things. So are you having, okay. So it's different. That's a lot. So I guess the way I'm thinking about this now, which is I guess a little inside baseball, you're creatively directing a brand. And so when you have an operating partner, that means that they take care of like shipping, distribution, factories, like you were not in touch with any of the factories, like someone else was handling all. Yeah. And since you've parted ways with this person, this company, you now are doing all of those things. I mean, I'm overseeing it from like a high level, but I have a team that you put together yourself. Yes. How the fuck did you find these people? Does anyone work here? Yes. So I have a few girls who I've known from Canada. Okay. They're not L.A. girls. Yeah. Yeah. Yeah. Yeah. But like a lot of people on the team are L.A. people. Okay. But the girls that I've hired, the people in charge, yeah, none of them are American. I'm not saying Americans don't work hard. No, no, no. I think I also grew up here and I'm just like really used to like a lifestyle where like I feel like all of the boyfriends I had growing up or girls, like everyone was like so promising. Everyone went to such a good school. I was like the loser and none of these people have a job. Yeah. No one is doing a goddamn thing at all. Except for you. Except for me. Thank you. Or like they're collecting like rent checks like from their dad's buildings that they own or whatever. Like no one has. So I think I come from a very isolated place in this city, but it's nice to know that people are getting up. They're contributing to society. They're paying their but like they're doing shit. Yes. I guess what I really want to know like why in 2026 where you like we cannot continue to work together. Like was it the travel or you just were like this is my time. It was a it was a mix of things. How long did you avoid this feeling? Maybe like three years. That's one thing that I want to just point out women in business. And I've I've found myself in a position as a woman in business. And I think that women are instinctively more instinctive. We know things to the core of our being so quickly immediately. And I do find and this is a question and a statement that we don't need as much external validation when we know something is right. Yeah. Men need to ask lots of people. Right. Check lots of stats. Right. Get a cool vibe check. Yeah. Get a get a hedge fund check. And I'm like, Hey, Dork, you can do that over there. I'm making moves over here. Exactly. But it's interesting that you are building this fucking business from the ground up. You're now seven or eight years. Don't ask me to do the math into this. Three years. You're like, this is not my person. So fine. But you sat with it. Yeah. I don't think men would have sat with it as long. Do you agree? Yeah. I mean, I was kind of okay with it because it worked. Right. Okay. It was working and I liked my lifestyle. Yeah. I was like, let me love you. I'm going to eventually, you know, have kids. I know I'm going to take the business back into my full control and then life's going to be hell. So let me just like milk it and chill. So why? Why were you like, this is the time to move on. It was kind of more detrimental for the business than it was good just because of the way the deal was structured and me not wanting to give equity. Obviously, when you don't want to give equity, you have to pay more upfront. Would you, if someone is in business right now, and they're in a position where they want to give more equity to incentivize somebody, would you advise against that? As a founder? Yeah. Yeah. I would say garter with your life. Equity is like gold. Okay. I still like so hot. Randy? But if you have the right partners, look, it could be great. Yeah. No. And I will say like, I've had the wrong partners. Okay. And I've had the right partners. Yeah. So I just think, but it is what you're saying is important. Like, and was he or that business always, were you very clear? Like, I'm never giving you equity ever. I just knew a bitch. What the fuck do you? That is so bad. That was like a point of contention in our relationship. He was always like, how could you not like give me equity? Like, we're basically partners. And I was like, yeah, but no. Like, it was my idea first and foremost. I started before I even met him. So for me, it was mine. And he was also the type of person where I was like, I don't want to be tied to you forever. I don't, I have chills. Like, you just know these things. You just know. Okay. So you have retained full equity ownership of your own company. You've never or you have taken on capital. We've taken on a little bit. Yeah. Okay. And you're very minority. And have you given, you've given them a little bit of equity, teensies? That was once he left. You had to do it. It all happened kind of at the same time. Are you happy with that decision? Yeah. Because they're great. They're, they haven't asked me one question. See, you know what? We need to get the people in the room who aren't asking questions. Right? Because, yeah, don't ask me a damn thing. I know what I'm doing. Don't ask me a damn thing. And you can trust me. Yeah. If like I'm fucking things up and like, you know, the company's going under sure by all means, but like, we're killing it. Do you feel? Oh, I love it. So do you feel like in terms of like, were you always like margins? And were you like, you were on top of that kind of stuff? Yeah. I think like unlike a lot of creatives, I have like half of like a logical brain, like business mindset where it's like, if this doesn't make sense financially, and if we're not going to turn a profit, then like we're not doing it. I don't have this kind of ego that a lot of these like artists have where it's like, I want to make money. Like the most beautiful whatever. It's like, I love what we make and like, it's fun. And like, it has to be cool, but it has to make sense. Like this is a business. And I love, I love like running a business. That's the most interesting thing to me. Do you have an office? Yeah. Now we do here. Okay. Let's talk about. So you had, how long have you had your new team? Because you've moved operations to LA 2026. What officially March? No, before that, I would say I started hiring everyone in like August, September. When this was all going down. Okay. It was all happening like at the same time. And then how long has, so you just opened a store here? Mm-hmm. The store is two months ago. Yeah. How long has happened in the works? Oh God. Like it was nine months probably. So you had, you did this with your new partners, not with your old ones. Let's talk about the store. Yeah. So the office is above the store. Mm-hmm. We have a cafe. We have a workout studio. It's, it's a huge like, two levels. It's great. It's stunning. Thanks. It's fucking crazy. I'm happy with it. It's so beautiful. There's very few things that like I see on Instagram that I'm like, this doesn't feel flimsy. This has such good taste, the design of it, the interior. Did you design everything yourself or did you work with an interior designer? I worked with an architect. So you had, you were a collaborator in it. Yes. Um, it was a nightmare of the whole process. I'm sure. I wanted to kill myself. Yeah. But um, it was worth it. It was worth it. I mean, what is it? It's like a peach coral mauve hybrid color. Like, it's like a grapefruit kind of pinky. It's great. So what it, it's like grapefruit furniture. Mm-hmm. And then I haven't, I need to come see this space. Yeah, I can see it. So are you there every day? So I'm in the office like three, four days a week. Um, so I always like hang downstairs because I just love being in there and just like seeing everyone and what they think. Oh my god. And the foot traffic's insane or what? Yeah, it's been great. It's been really good. Which is surprising for LA. No, it is, but I do feel like I want to talk about LA too. Like LA. So you've been here how long? What year? I've been here like eight years now, which is crazy to me. How do you feel about LA right now? Yeah. How do you feel that? How do you feel about LA the last three years? Like talk me through your journey with LA? Well, look, I love the city. I don't think I'll ever leave. Yeah, it's amazing. Like my boyfriend is from here, his family is from here. Oh, they're very LA and like he would never leave. So I would never leave. Yeah. And like he also has such a good community. Yep. Um, that I'm just like, it feels like home. Like New York never felt like home. And I'm like, oh, LA is home. So in that sense, I love it. And I think it really is like the best place to live. Um, but there's obviously some issues. What the fuck is going on? It's kind of crazy. Do you feel like if I feel personally like there's a vacancy to the city, like it doesn't feel like, well, first of all, everything is vacant. Most things are not where they used to be. I don't feel like there's like a culture. Like I mean, I guess there's the community goods and people are getting coffee and, but I don't feel the sort of sense of like a live community. Yeah, community or just like, where are you going to dinner? Where are you going to dinner? Yeah, I won't say because I'm gatekeeping my places. Fuck me. Let me ask you this. You'll tell me off camera off like, is it in West Hollywood? No, it's in the valley. It's in pseudo city. What's the cuisine Japanese? Yeah. Well, I know about all those places. Yeah, I'm sure you do. Okay. But I'm just thinking like when I'm driving down Melrose, there used to be like five different restaurants that I like, I'm thinking about your store location. There used to be so many places to eat. And now I'm like, am I getting like, am I eating an old cookie under my seat to get through the day? Like, where am I getting? I have a wrap in my bag right now. Can you die? And by the way, I want it. I'm hungry. That's insane. Like I just don't, but I do think we're coming back. I think Ellie is coming back. I think this the next mayor situation girl is going to be a wild one. I think that we like a little nervous about it. I'm nervous too. I just want the best for the city. I do too. Whoever that is, whoever that is. Yeah. I have, I mean, obviously the last things have not been handled that well. But like where we could potentially go is also very scary. But like the whole city was literally burnt to the fucking ground. I think there has to be a happy medium between the two worlds. Yes. Okay. We're very aligned on that. Okay. No, no, no. Don't be scared. Everyone's like, what am I going to get? No, I'm very with you. But I, yeah, I just want things to feel there's a heaviness around the city that I feel like needs to go away and needs to like break through. And I feel like honestly going back to your store. Like I'm like, this is a beautiful space. And this is what LA used to be. We don't have so much of that. No, but no one can afford it. Like I'm like, you can afford that the rent is insane. And these landlords are just so greedy. Everyone I know they're charging crazy, a arm and a leg. And it's like no wonder nobody's opening and no wonder everyone's closing. Yeah, it's true. And I even feel like my, my kids work with like when you do this, you'll, it's crazy. But my kids have like a psychologist to help them with their school. Like not like basically she's a psychologist. She doesn't like help my children, but she'll help you like with getting into kindergarten and all this shit. She has to move her offices. That's crazy. Every person I know, like they're like, I can't afford this rent. You can't like charge me $5,000 extra every year for no fucking reason. And we are the richest, most expensive state. It makes no sense. I know. Like trust me. I want to somehow, I don't know, like how to help make it so that it's more friendly for founders and business owners. I mean, and all these are people who have like dedicated their lives to working. And now they're like at their career and we have to like, no, like we're not moving. Like, sorry, I'm not living in like Texas or Miami. Like, are my, can we get that on record? Neither am I. No, I'm not going there. Okay. What about, let's talk about LA lifestyle a little bit more because I am curious about this. And I want to go back to your business. What, where are you getting your bet? Are we getting keeping this? Like, best beauty treatment. So I'm actually going to write a sub sack about it. But what, which do what do you want? Like, okay, well, first of all, I know that you don't wear foundation. Yeah, I can't. I like, okay, anytime. I've gone, no shame to anyone who does, by the way, I called it on bitch. I put it in the sink and I put my face in it and I shoved it on. No, anytime someone's done my makeup, I cry because I'm like, why am I so ugly? Like, I look insane. I wash it off every time. Even on my wedding day, I will not get my makeup done. So you have no makeup on right now? No, I have mascara on. I'm going to get a blush. No, no, no, no, no, no. The fact that you, so the skin is just like even like that. We're not putting any. No, I have so many sunspots from tanning and all that. Okay. So this is, yeah, I literally had someone come over and like, glue my eyebrows onto my head. So you, where are we getting our facial? Where's your best facial? Okay. So this is the one thing that I still haven't found that I love. Oh, well, I, okay. I've tried a million. This is the other thing. Every time I get a facial, my skin is worse than when. No, I agree with that. And I'm like, Oh, I'm just not going to do this. But I do love a lymphatic facial. And a lymphatic drainage massage. Yes. Body better. But just for the face also. Yeah. Which I'll do like every other week. Obsessed. So for that, I go to Kosha, which is in studio city. Okay. Kosha spa. They're the best for lymphatic face and body. Just face. Just face. Body is different. are you doing body? Okay, so everyone knows Rebecca. Yes, I used to go to Rebecca when I was pregnant with Gray. Okay, so I've been seeing Rebecca since she first opened. Yeah, okay. Rebecca's amazing. It ages ago. She's great. Yes. That's like a traditional Brazilian technique. Yes. Do machines or you just do hands? She does both. I just do the hands. I like the machines too. I don't know. I wanna just, I want you to rub the-- Well, okay. So for that-- For that, that's more like a Russian sculpting technique. Okay. Russian sculpted. So I have an amazing woman from the Ukraine who actually came when the war started with her son, single mom. She's amazing. Okay. I need your information. I need to support that small business. She's not super expensive either. She's right in Beverly Hills. She will like beat the fuck out of your body. That's what I want. But you'll be snatched. No, there's nothing better. And I am somebody. I don't know if you deal with this. My inflammation is so wild. Yeah. I mean, everyone's like-- Is it even like hyperthyroid? Because the hypo thyroid-- I'm like-- It's awful. I feel like we're all just dying. No, I know. I feel like-- No. Can I be honest with you right now? I'm literally like, am I speaking English? Because I'm like, I haven't eaten. And my stomach is eating itself. And I might have to take a bite of my wrap. Just transparently, they're going to cut it, but I had to take a eating break because I was getting dizzy. So-- Which I literally was. Did you see me fade? Or I was okay? No, but I love that you eat. So tell me. Do you think no one's eating? Because everyone's on a GLP one? I think-- look, I think we all have a bit of body dysmorphia. Oh, my god. Talk about it. I think there's a lot of eating disorders going on. Do you think via-- because people are taking stuff, or you think just like a good ol' fashion? Well, I think-- I shouldn't say good ol' fashion people. I look. I think there's people who need this GLP one, and I think it can be like a lifesaver for some. Yeah. But people want to look a certain way, so they take this drug. 100%. And whether that's an eating disorder or not, I don't know. But I think it's scary. Well, it's also like L.A. at its like peak, right? Because like for years, everyone is like doing everything they can to look as good as they possibly can. Appointments. Like, I mean, just so much happening, so much maintenance. Yeah. And now you get to take this shot that essentially is now allowing for everyone to have their dream body type. Okay. However, I did see this thing, and I do wholeheartedly agree. I think that the new flex, or whatever, like status symbol, whatever you want to call it, is going to be like fit lean-tone muscle. Talk about it. Talk about it. Because that's the thing you cannot buy. By the way, I have to spend hours in the gym. You have to eat correctly, and that's what people are going to go after, which I think is much healthier. I think it's much healthier. I am somebody I spoke about. There's like a few podcasts to go. I am terrified of taking a GLP one. I know people that have microdosed it, have lost that like, step or six pounds, and I'm definitely somebody. My body has maintained itself pretty well post kids, but like, I deal with inflammation to like a crazy level. I definitely am not like losing weight as quickly as I did pre-kids, or like, maybe my anxiety is just so bad. Do you have anxiety? Sometimes. You seem like the, I feel like you're a lava lamp in human form. I feel like when I'm around you, I'm like, it's very, you'll never see me stressed. Good inside, I'm like, probably having a panic attack. Not right now, but that's the time. Are you totally calm right now? Yeah. You feel good in this place? Yeah, I feel good. Because we're not having a dumb ass conversation. Yeah. But do you go to the gym? Yeah. Okay. I, what are you doing? Are you, like, weight training? So, I was at one point doing heated Pilates like five days a week. However. Damn, girl. Heated is not great for you. I don't feel. Honestly, every time I left, he did, I felt like depleted. Yeah. Hashtag. And it's not great for like your skin and hair. I love the workout, but it also kind of tricks you and makes you think you're working hard in the UR. Right. So I switch now two days a week. Okay. Then I do gym strength training like three, four days a week and then I try to hike like four days a week. How many days in the week are there? That's a hundred weeks. What do you mean? You'll hike and you'll do your strength training in the same day. Do you work out with a trainer? No. I used to see a trainer, but honestly, I feel like I know more than all these people. I just do my own thing. Do you work out at home? No. They work out at home. So you're going to the gym by yourself and you have a routine. That is so impressive. If I don't have somebody like I cannot get my, I went to the gym this morning and I'm not kidding. Like going to the gym, strength training, weight lifting, like I used to be just like a Pilates girl. And now I'm like, I don't lift weights. Yeah. I think it's really important for women also as we get older and like I'm thinking about myself in a post menopausal pre and post menopausal phase, right? Like how am I going to look and feel at 50 versus right now? Exactly. So I'm trying to set myself up for success. Yes. It's a muscle. Yeah. Obviously, if you are a morbidly obese person or you have diabetes, like absolutely supportive of that. But I think these girls in this, like, and I'm all about like a thin frame. Like I'm not talking, like I'm not saying I don't want to have that. But to what? Yeah. To three. What end? Totally. It's dangerous. It's very dangerous. Okay. Cut. I'm glad we agree on that. So I'm glad you took an eating break. I needed to take it. I'm not kidding. I am so sensitive to not eating food. Me too. You said that. You were talking about it. So tell me about your, I mean, not your mourner routine, but like if you don't eat, you need to just feel, no? Yes. I mean, I, I, this whole fasting thing, like just these hardcore, health extreme things. I think they work for some people, but I think the problem with the wellness industry in general is like everything is a blanket statement and everything is like meant to work for everyone. It's not. It's not. Cold plunging. I think it's horrible for women. I think. I feel. Holy fuck. I feel the worst I've ever felt in my life when I cold plunged. Why are we jolting and jiggering our bodies into this extreme place? I mean, men sure go for it. Like knock yourself down. They don't have a hormone. They don't have at all. At all. Nothing. Not a good day, not a bad day. They're just fucking trucking along. Yeah. My husband's waking up at 6.30. Eyes are bluer than God. Oh my God. Gorgeous. Gorgeous. Gorgeous. It goes to bed at like three. And we'll get up at like eight and be fine. I'll go to bed at 10. And I'll like need to sleep till 9 a.m. No. I'm not kidding. If I go to bed at 11.30. Because I've and I've had one drink. Forget the next day. Like it's game over. What's your dream back? It's like what's fueling you in the morning? Um. So I'm all about warm food. There's this whole like TCM Chinese medicine. I am all trying to. Which I kind of love. Because it's healthy. I love teas. I'm literally. What do you get? Acupuncture. Yes. Okay. Tell me about your warm foods first. So. I mean, just anything warming. So like bone broth. Yeah. Like warm water. Ginger. Ginger. I love ginger. Like I would do like. Um. Like a hot oatmeal. People don't love oatmeal. They say it's like. I just need you to walk me through oatmeal. Is it good for you or is it not good for you? Honestly, at this point, I'm like. Everything's bad for you. Like there's no protein. Do you need protein? So in that. Like I'll also have protein. Like I'll have a protein shake. But this is weird. I'll like wait till it gets to room temperature. Because I don't like to have cold things. I know people are grossed out. I don't mind it at all personally. Okay. Yeah, yeah, yeah. But I'll always pair whatever I'm having with protein. So whether it's like almond butter or with some fruit. Okay. And then the oatmeal. I love yogurt. I'll also wait till it gets to room temperature. Okay. Emily, there's. There's limits. Sorry. No, no. The. Okay. Here's the thing. I'm all about a room temperature water. I will only drink like as much room temperature hot. Like was unless I'm like having a coke and I'll have nine of those. But a lukewarm water. And excuse me. A lukewarm yogurt is where I have to draw the line. But I love the yogurt and I don't want to eat cold. So I'm like. So is it like a Greek yogurt warm? Yes. So are you like sitting on it? No. No, it's just like not. No. Five minutes. Ten? No. An hour? I need you to answer. Holy. Holy God. Maybe this is why I got food poisoning. What else the fuck are we talking about? I have so many notes. But I want to talk about where you shop. Are you shopping vintage? What like is this a vintage sweater? Mm-hmm. It's so cute. Is it LA vintage or? No, I got online. Honestly, I do so much online. Do you miss shopping in stores? I feel like I really miss that. Yeah. I miss like Barney's and the. I'm like, I know we have like saxonyms, but it feels like scary in there. And it also feels like Nordstrom. They feel like they're shutting down and also that it's like haunted. Also, the amount of product. And the amount of product with like makeup on it in every store. 50% off. Yeah, it's very odd. Oh. You're not having like a luxurious shopping experience lately. And so I do feel like I'm shopping online a lot, but I get like kind of depressed about that. Same. I hate it. I want to go somewhere. I will say I went to Dover Street the other day. Did you go to Dover Street in LA? Yes. Yeah. But it's downtown. Oh, yeah. That's why I didn't know that. Yeah. Yeah. Okay. How was it? It was good. They have a good selection. Okay. What are they? They're selling all kinds of multi brands, obviously. Yeah. Like they have MU MU, which like I don't know where. Like Maxfield has it. But I don't know where else you can find me. Does Maxfield's a good example of the store. Yeah. Yeah. But then they have like Phoebe and they have just like other random good brands, but it's like a good assortment. Yeah. The Phoebe online is really tricky. I'm like sending everything. I'm like, I don't, what am I doing here? No, it's great. I mean, it already fits like insane. Insane. So you need to see it in real life. What are some of your favorite brands? New brands? Yeah. Or old. Or whatever. Maybe Chanel. Love Chanel. I think new Chanel is great. It's fun, right? I love this brand called Orally. They're amazing. Okay. I like our legacy. I think Supreme is like such a great brand. I don't necessarily like buy it. There's some things that I'll buy. - What are you wearing most of? - Vintage. - Like vintage Chanel, vintage everything. - Vintage, I'll buy a lot of vintage teas, like obviously vintage general. - I mean there's a vintage Chanel. - Vintage general. - I loved that podcast where you're like, I hate vintage. - You wore that? - That was so good. - By the way, I was gonna get into that, but this is good. There's the thing, I don't like flat knock. Like a vintage sweater that's like held up and gorgeous. - That's fine, but I don't want like a flat stained vintage thing. - Totally. - You know what I mean? Like where girls are like, it's vintage. It's like, no it's just old and dusty. - Exactly. - There's a difference. - Yeah. - We need to be very specific. - There's archival and there's vintage. - Right. Like this is very fresh. What year is this from this sweater? - I don't know, I feel like. - Like it looks early 2000. - But it also looks like it was made yesterday. - Yeah, I feel like they should make it again. - I know. This is very him. - I do wanna talk about Burkins. - Let's talk about Burkins. - And how everyone has one. - I know. - And it's really turning me off. - I know. - I think the only way to feel okay is having an exotic. - I completely agree with you. - A regular leather Burkin. It may as well be a coach bag. - I know. I don't know how we got into this market because it was all about exclusivity and now like every, and now the girls that know know. And like today, for example, this week you've caught me on a week where I randomly have changed bags three times and I'm just like, I'm just gonna throw shit into a different bag because I have them. But like the bag I came with today, I have not worn in two years. - 'Cause you're over it? - It's I'm wearing a row beach bag. Like I'm literally wearing like a disheveled bag which I'm not saying is like trend, like I'm that's very trendy and on brand right now. But like I'm not trying to, I wanna large Burkin with a lot of crocodile on it. And this is gonna segue. I bought one in Paris. It was gonna be my last bag. I spent an ungodly amount of money, my own money to treat myself. Brown Crock shiny. 30, it was a 30 brand new from the store. Got home to LA. It was in the box. In my office two days later my house got ransacked. They took the bag out of the box. - Shut up. - And they left the box. - No. - They left the box. If you're gonna take my $50,000 bag, you better take that box, bitch. - Yes. - You take the whole package and then I saw these two people on my video cameras walking out of my driveway. And they had six bags on each side and they threw them over the gate and they trickled down the driveway. - No. - I was like, you spent all this time robbing my ass and you're not gonna get the dust bags. - Wait, really? - Okay, I had a black box, Kelly, that I just thought hit the ground. It was just wrapped in shit. I got a rainbow Burkin, which is like a very rare Burkin, which is three different colors. It's kind of ugly, but I got it on vacation as like a souvenir. That's really, we'll keep that in. Then people are gonna hate me. They took that. I mean, but you also got robbed. What was that experience like? Talk about LA. When was it first of all? - Oh God, so the first time, but it happened to be two, twice. - Unbelievable. - Okay, so how did they get in? What happened, what did they take? - Okay, so the first time my house was, I got in my house, my current house. I was guarding it full renovation. I was living in the pool house in the back. So all of my things were there. Everything I owned was in there. - Very antsy, okay. - And it was like a sliding glass door. And I was in Italy for two months. And I posted, well, I was away. I mean, obviously I wasn't thinking someone was gonna go rob my house. - And obviously you need to like feed the people and tell them what you need. - No, I'm Italian. - What did they want you to fucking do? Fucking crazy. - So I posted, I was away. My architect calls me. He's like someone broke into the guest house. And I was like, fuck. And I didn't have cameras or security at the time, obviously, 'cause my house, it was in a full renovation. And I didn't think to do it for my guest house. Like, who, anyway, whatever. I like asked my neighbors for camera footage. They sent me all this footage of this guy carrying like all these bags. I think it was like two or three Berkins, a vintage Cali, that was so cool. - It was like a chocolate brown, but it was like, I swear it was from like the '50s. It was so fucking old, but it was amazing. Six Chanel jackets. I hadn't worn any of them, 'cause I was saving them for a special, some of them were vintage, some of them were new. You know how expensive they are now? - By the way, it's ungodly. - It's unethical. - It's unethical. - It's unethical. - I can't. - You cannot be charging $12,000 for jacket every single time. It's crazy. - So those, and then some like really good shoes, they stole these two lamps which actually got back 'cause they found the guy. - Oh, they found it? - There was actually like a thing on like, I don't know if it was like CBS or something recently, but it was like about this guy. 'Cause he's like a, yes, it's a very LA thing. He's like a vintage furniture thief. And that's what he targeted with me first, 'cause I had these like really expensive lamps. - Okay. - Thank God I got them back. But how did you recover them though? - The police found them? - Okay. - But they didn't find the rest of the stuff. And I was like, fuck dude. - And then the second time, I don't know who it was. - Oh, you don't think it was the same person? - No, I don't think it was the same thing. - So now you have security. - Well, the second time I had cameras in an alarm, but like, what, like, what is that gonna do? - It's honestly one of the most invasive heart-wrenching situations I was coming back from a camping trip with my kids for their school. And we got a call from security that they had broken in. We had security. We only had one guy in the front. And he walked the dog. - No. - And they smashed my office door. God was on my side because in my office, I have a glass case with all of these different like bags in it and they ran past that. And then they went into my bedroom, but they ransacked my husband's watches. - No. - God. - And save so many bags. We just didn't, we had never had that issue. We live in such a, you know, safe area. But it's just, that's what I mean. Like, the city is in such a bad spot. Like, we need to get back to a place like. - I mean, it took the police three hours to come. - It's awful. It's an awful thing. - It's awful, like, for a little bit, I was upset, but then I'm like, you know what? It's just things. - It is, they can be replaced. I mean, not really because some of those jackets were vintage, but like, I don't know. - But still. - It's ultimately like, that's what I was thinking. Like, no one is home. No one got home. - Yeah. - And you really, it does kind of rejigger your thinking of like, okay, I have all this stuff all the time. It is just stuff, right? - Yeah. - It does not matter. It doesn't define you, like, think, like, I don't know, if they call you like materialistic or like. - I am very materialistic and I wear that proudly, and I don't think that that's a bad thing. I enjoy nice things. I also work for these things. And I think people have this idea, especially women who are successful and who are running their businesses. Like, they're just like, there seems to be like an ease. Like, well, oh, yes, she has this. It's like, well, actually, and I think people assume for me specifically, like, or has about her that. Bitch, I probably a lot of my own shit. - Just for the sense of self-constantly. - Same. - Okay, I do want to just circle back though. Sporty and rich, like, what are the next, obviously you're in an amazing spot. The store is amazing, the wellness. Wait, I want to talk about central sport. - Okay. - Well, first of all, there's the skincare line and there's central sport. - No, skin care, we tried it. - I was like-- - It wasn't making sense, Cody. I didn't get it. I know. - Yeah. - Leave it in. - We tried it. - I was like, no, Cody, I love you so much. - I don't know, we tried it with Sporty and Rich, and I was like, fuck this. I also like, I don't really care about skin care. Like, I just don't give a shit. - Okay, so then we pivoted into vibrators. - Well, that was a different brand. - Yes, no, Cody. - Totally. - That was just like, I kind of want to do something different. This is a fun category that I'm exploring, and I just feel like the images could be super cool, and I could feel like a cool DNA. - So you're currently still doing that. - I'm doing it, I don't have time, so it's just like on the side, but yeah, it's just there. - So you're not selling this? - No. - Okay, would you ever expand on that, you think? - Yeah, five of the time, but right now, I'm just like, Sporty and Rich is so full on. - What are the next five years to Sporty and Rich? Like, what do you want to see happen? - I probably would want to get an investor involved for like a minority or a majority stake. - Oh, okay, I'm open. I would still want to be involved because I think I have to. - Yeah, of course. - Oh, would you consider not being involved? - Not maybe like after 10 years. But like five to 10 years, I think I need to stay and I want to do it. But definitely like a huge retail expansion. - Okay. - And then obviously like building the team. - Where's your next location, dream location for a store? - Do you only have LA in New York? - LA in New York. - Either Miami or London. - Not Paris. - The shopping, like people don't spend money in Paris. - Tourists do, Parisians don't. - Right. - Like it's not that kind of culture. - Right, right. - Literally killed the queen because she. - That's a really good point. - No, but okay, one thing I want to talk to you about, which I know you're gonna disagree with me on. - Tell me. - Lab-grown? - Oh God, I'm scared. - These are lab-grown. - Okay, they're beautiful. - Okay. - I love a lab-grown. Let me tell you why. - Okay, tell me. - I think the reason. - Okay. - I'm brave. - You buy a diamond. - Okay. - It's for the quality. - Yes. - So, yes. - If a lab-grown is equally as good quality, if not better. - Okay. - As a real. - Yeah. - It doesn't matter. - I'm okay with it. - Yeah. But how are we. I don't know much about lab-grown diamonds. So, I don't want to speak out of turn, but like how do we know if it's as good quality as a real diamond? - Because they're being like graded in the same way. - Okay. Is this the future? - I think so. And also, I think because I've been robbed multiple times. I know that's also true if like say when I get engaged like I have that ring say it got stolen or even these I also lose things So do I like lose things ever all the time? No, no, no, it's it's bad. No like all like in a way that is mortifying like I have this beautiful yellow Eternity diamond ring is it is it lost? No, no, I left it on the counter in the bathroom in sentry city mall Because I take my rings off when I wash my hands. I was I was done with you. I found you think oh my god First you cannot be eating you warm yogurt and even diamonds on the sink bitch. It's crazy. That's literally That's gonna be my memory. No, that's that is insane I literally I had an emerald ring that I bought from the row and I literally left it in my car It's gone. I've no idea where it is. See what I mean. Yeah, this is that so with diamonds I'm like if it's lab whatever what about lab engagement? Do you want him to get a lab grunting? Fine with it. Okay, honestly, I'm I'm okay with it because I'd rather spend money on like a crazy house Or like another car or an insane vacation. Okay, let's let's end here What's the dream watch? What's the next dream watch because I know we have a little bit of watch swag happening? I know and I didn't even realize the cardie I came that big but okay, I just wear one today. Oh, I didn't either So I was like being cool. So what what is the one or do you have one in mind that you're like? I would love this one. Mm-hmm. I mean, it's well, it's kind of a crazy It's like a you know like the Rolex dial a dial like the colored dials. Yeah, yeah, I want like a gold all gold and then I want like a coral pink face I think it's just so cute, but so cute very hard to find are they? Yes, extremely. We're gonna put it out there. Yeah Okay, good. Thank you so much for coming on. This was so fine I hope not for you. No, this was the this was probably my favorite interview. Yeah Because I we're not doing this The Morgan Stewart show is produced by Sirius XM and me Morgan Stewart our audio engineer is Brendan Burns Our videographer is Kim Cohen and our video editor is Shannon Joy Rogers our executive producers are Cody Fisher and Adam Sachs Sirius XM podcasts