Following copywriting formulas to victory (Tip)

Hello, my name is Kate Tune and I'm the head copy beast of the Clevver Copywriting School, an online community and teaching hub for all things related to copywriting. And today it's copy tip time. In these short snaggfs, those I want to give you small little two tips on how to hone your copywriting skills and improve your copywriting business. And today I want to talk about my favourite copy writing formula. So if you are not a copywriter, you may not realise that we cheat, we have little tricks of our sleeves, we use templates, we use swipe files and we use formulas. And my favourite formula, which I use, adrenorsium is PAS, which stands for problem agitate solution or so, PAS problem agitate solution. So it's a copywriting formula that helps you structure the content of your page and your customers in. Now generally I find it helps you structure the top of the page, it's also great for structuring Facebook ads, Google ads, social media posts because it kind of lays out three core elements. It's powerful because often problems get more attention than benefits. So if I talk to you about winning more customers, it has one kind of impact, but if I talk to you about stop losing customers, it has a different impact. We all want what we can't have. So most of you want to avoid hassle, risks, pain and problems. We talk a lot about in copywriting solving customers problems and this is how this formula works. So no one, find the problem. Think about the problems your customers regularly face at pain points and try and go beyond the obvious. Of course, the root of everything everyone wants to be loved, everyone wants money and everyone could do the better nights seat. But what is the core problem for your audience? So I'll use my SEO courses, an example, gosh, have I written some copy for that over the years? Is the problem that you want to rank on Google? Probably not. The problem is deep, and that the problem is we can't even be found on Google. We're not getting customers, we're not making enough money, you're brightened to Google, you're brightened to SEO. So going with one to rank better on Google, I mean, yeah, kind of, not really, just wish I could get some more customers, please, and make some money without having to work so hard. So trying to get to the root of the problem is super important and asking the right questions. Don't we want to agitate anxiety around that problem? This is nice isn't it? What makes the problem particularly stressful? We want to highlight emotions and feelings associated with the problem. So really we're starting the point, we're pressing our finger in the room, you know, not being found online, agitate there for might be, you know, that if we're not found on Google, we're not on the internet. And if your customers can't find you, you're not going to make any money, and if you don't make any money, you're going to lose your home and end up living in a bit. So how far you want to take that is up to you. Obviously, fear-based copyrighting is not something I love, but a little bit of agitation isn't necessarily bad thing. And then we want to solve the problem. What offer a solution? How can your products or service make the customers life better? You are the superhero coming to rescue them. They have a disease, your product or service is secure. Hello, here I am weirdly interrupting my own podcast to remind you to go and buy your copy of six figures in school hours, how to run a successful business and still be a good parent. You'll find it at sixfiguresinschoolhours.com and at all, major looks sellers. It's a fantastic read, packed with actionable advice, inspiring stories to help you feel like you have a successful business, and also never feel like the worst parents in the world ever again. So that's used my good old figure that jumped at example. It had more news and allergies death. I ever use it again, please slap me. Problem, piglets get chilly, then they catch cold, and there's nothing worse than piggy snort all over your carpet. Agitation winter is coming, and you know how bad you'll feel when your pig gets poorly. Solution, these new soft, woolen piglet jumpers fully insulated, keep your piglets toasty and germ free throughout the cold winter months. Now, there's no, the trick is that no copyrighting formula will guarantee your copy yourself, but if you truly understand your customers and have empathy with them, they'll find it the word flow naturally. There are, of course, dozens of other copy-writing formulas that you can use. We've talked about PAS, another one is Aida, Attention Interest, Desire, Action, another is Aka, so that's Awareness, Comprehension, Conviction, Action. We have lots of other, the Bob, a little Bob, the Four After Bridge. Fab features advances benefits, the Four Cs, Clear Concise, Credible, Compelling, and this one's a long one. I keep you to see Attention Interest, Description, Desire, Truth, Closed, and then this one, there's even more, the So-Watt formula, there's another one, no matter what you write, but the end of each sentence, you reread it and say So-Watt, So-Watt, why should I care? How have I really made a point of here that's worth making? Copy-writing formula is once you see them, once you understand them, you'll see them everywhere, you'll see them in every ad, and if you're a newbie copywriter, it can be good to try and look at some copy and try and work out which formula they've used. Is it Aida? Is it Fab? Is it PAS? What if they use it? It's a great way to structure it, and then if you're writing copy, it's a really easy way to start, to just list out a problem, to agitate that problem, and then present your products or service as the solution. So that's the end of this week's copy tip about copywriting formulas, which you find useful. If you did, please head to Facebook or Instagram @trevecopywriterschool and let me know, or if you have time, please leave a five star rating review on iTunes, Stitcher, Spotify, or wherever you heard the podcast, your review will help others find the show and learn more about the lovely world of copywriting. And thank you to Katie from Chicks and Morton from Australia for that, lovely review. It's good. This is a good podcast, really good. You'll learn things and be entertained. Definitely want to be subscribed to this, why are you still reading this? Go have a listen. Thank you so much Katie, that's a fantastic review. And if you leave a review, you will also get to share some of the show. But that's the end of this week's episode. If you want to grab more tips, head to the kind of copywriting school website, sign up for our free pricing guide, and you're going to bundle up other goodies. Don't know how I say bundle so loudly, then I do apologise for your ears. You get a bundle of other goodies as well. So until next time, happy spreading.