Exponential Growth and Podcasting as an Introvert - Ryan Inman

Hi, I'm Jen from everydayoldhouse.com and this episode of the Do You Even Blog podcast is brought to you by Online Impact. Learn more at onlineimpact.co. Hello. What's going on, everybody? Pete McPherson from Do You Even Blog. It's the show for bloggers and podcasters looking to make money on the internet. So Ryan Inman is my guest today, financialresidency.com is where you can find him. Ryan's one of those guys who is like, "Oh, yeah, I totally published a book. Oh, yeah, I launched a membership site a couple of months ago. Oh, yeah, I got this other site hustle. Oh, yeah, I also have this full-time business that I'm a part of. Oh, yeah, I also have this podcast that has like 700,000 downloads. Oh, yeah, he's like one of those guys, right? We kind of hate those people. Like, how do you, how do you have time for all this stuff? You're crazy. How do you make all these things happen? Anyways, today on this episode, Online Impact member Ryan, that's right. He's a member of OI. We are going to talk about podcasting. More specifically, how he took the leap into podcasting when he has zero experience is a raging introvert. Raging, that's probably a terrible term to use. He's an introvert, much like myself. How he made it through the slog of starting it. He had never done anything like this before. And it took off. No, it didn't take off at all. It went nice and slow for the first several, several, several months. How he stuck with it. And then how he eventually kind of managed to do some hockey stick growth. If you don't know what I mean by that, what I mean is growing exponentially at some point in time. And now he has passed over half a million downloads. I can't remember the number he's at right now, but like a year, 18 months into this, he's at like 6,700,000 downloads. I don't know. It's pretty spectacular. It's awesome. I don't know how he does all this stuff. Anyways, lovely chat with Ryan on podcasting. I will hook you up with one or two takeaways at the end of this episode. You can also find the show notes and do even blog.com/podcast. And yeah, there you go. One final pitch is that one week from today, as of, you know, the day this podcast releases, not necessarily today, wherever you are. April 13, 2020 is online impact opening day. It's like opening day at the ballpark for Major League Baseball. Go ahead and like, you know, spend a little extra money on some popcorn, wear your comfy jeans and you know, join me on the internet. April 13 online impact doors are opening. You can learn more about our private membership community and all the online courses, the workshops that we do, the live calls, members only podcast, I mean, all the good stuff, the mastermind component, which we have just added in the past few months. It's spectacular, probably the most valuable thing we can add in some, in some ways. Anyways, April 13 online impact.co. That's online impact.co. You can learn all about it. There you go. Without further ado, I will bring on an online impact member, Ryan Inman from financial residency. Oh wait, with that, hang on, hang on. I forgot my, I forgot my signature tagline here. The one, the only, I do that for August. The one, the only Ryan Inman. Ryan, welcome to the show. What's up man? Thanks for having me on. This is really exciting. Really exciting and also really random. We're both like, Hey, you want to like do a podcast like an hour from now and thankfully you're, you're good sport and you have a supportive family that lets you come on here and chat with me. So thanks for joining me. Speaking of a very loving and supportive family, Ryan, your podcast has been growing, gathering momentum. And you've mentioned like five minutes ago off air, like your wife has kind of not only gotten kind of used to it, but also maybe might be enjoying it herself a little bit. Like what happened there and why do you think she's kind of, you know, not necessarily going to start her own thing like right now, but she's kind of enjoying it a little bit. Why do you think that is? Yeah. Well, the supporting family piece. So she's been working on the frontlines for all of us. She's a pediatric pulmonologist and then in the pick you. So she's been working really hard. So she wants to spend some time with the kids and I said, Hey, I'm going to join Pete on this. This is a once in a lifetime opportunity. Let me do it. That's right. It's how it works. And this is like lifetime achievement checklist. But you know, when I started the podcast, Taylor, who's my wife, she didn't never listen to podcasts. So she was kind of unfamiliar with it. And she's like, you're going to do what? No one's, why would anyone want to listen to you? And I was like, well, good, good point. Like clearly don't. So like I could understand the, the, you know, the cautious side of you going, well, I don't think anyone's, you know, she said my expectations a little lower than it should be. But as I got going and her friends started listening, because that's why we started the show. Like we're friends with a whole bunch of doctors other than my online nerdy friends. Like we're mostly friends with doctors. I work with all doctors doing financial planning for them. And obviously I'm married to one. So I'm like the weirdo that hangs out with a bunch of doctors. And I created the show like for them just so they didn't have to keep asking me a thousand questions. I could just say, Hey, I did an episode on that. Here you go. Hey, I interviewed someone else and you can listen to them if you don't want to listen to me kind of deal. And as it started to get more popular, she noticed that her friends were not only listening, but then sharing it. And then what really kind of turned the corner was about a year and a half ago, she started working for the Navy here in San Diego as a civilian. And someone popped in her office and was like, Hey, I know you. And she's like, well, I know of you because you are very high up in the Navy and everyone is loves and respects you. But how do you know me? I just got here. And he's like, I don't know. Hold on. Let me think about it. Then he did the Kramer move about a week later and pops in flying into her office because I figured it out. My wife listens to you and then I kind of tune it out. But I know your husband. I listened to his podcast. She's like, what? Like really? And then it was like some validation. And now I've gotten her on the show a couple times. We just did a fun show when we were in Australia in February. It was one of those like, if you're familiar with the silent disco where everyone's got the headset and the DJs like playing it, but it's completely silent. Otherwise, there was a talk that did that. And she kind of volunteered herself, which was neat to basically record live one of the shows interviewing a whole bunch of Australian planners on, Hey, everyone back home needs some financial tips. What are your, what's your number one tip for a non-finance person? And she had a blast. So she comes on the show pretty regularly now and she's really supportive now because I think she saw like, Oh, there's actually thousands and thousands of people listening to you. Maybe maybe there's something to this. So you, you do have thousands and thousands of people that listen to you now, but I'm assuming your wife was also somewhat correct when she was like, no one wants to listen to you. Everybody gets that. I'm sure at some point, everybody feels that I'm sure when they're thinking about starting a podcast, like just before they do it, then hopefully they start to get used to it or, you know, something snaps in their head and they're okay with it. What was your moment like that? Or were you just like completely fearless? Like, no, people want to listen to me. Totally going to be awesome. I'm going to be like rocking this podcast thing. Or did you think like, I'll try this. And if so, was there like a point where we were like, okay, I think I can do this. I think I can, you know, record vocal content, et cetera, et cetera. So I'm really introverted and I don't like the extrovert side of if I thought, Hey, there's a room of just a hundred people. I get pretty nervous. I'm not a great public speaker. It's not one of my strengths. I'm trying to work on getting better. But even if walking into like your meetup at the Fincom place, and there was like a hundred people at your really cool meetup, I was like, Oh, this is a lot of people, right? It's not how I am. So when I, when I started this, I had to really pretend it was just me and the person I'm talking to or just me and I'm recording this for myself. Yeah, with obviously the audience in mind trying to, to give them some, you know, really good actionable education and tips and things, and I can't envision, Hey, I'm in a push record and 3,500 people are going to listen to this. That would cause me to have a mental block still two and a half, almost three years later. It's just how I'm wired in the beginning. It is really hard to grow. And it took me over a year to finally actually push record and start the podcast really had this idea for like at least a year prior. I mean, I started like, if you're familiar with bigger pockets, I started listening to podcast on episode five of bigger pockets, like a bajillion years ago. I mean, they have like thousands of episodes. I feel like now, because a friend of mine was on it. And that's kind of got me into the podcast realm. And I was like, Oh, I wonder if I started podcast. That's all right. Then I launched my financial planning business in 2016. I was like, Hmm, wonder if I should start a podcast. No, it's a lot of, no, I don't want to do it. And then finally in basically October of 17. So almost a year and a half later, I finally pushed record and launched it. And no audience, no email lists, no website, nothing like, and I've shared with you a couple of things like I do everything, uh, ask backwards, like launching a course. Yeah, I'll just do it through email on Christmas week and no, no, any page, right? And immediately Pete's face, palming, uh, when I do that, cause I, I don't know. So there's a lot of things I still don't know. Um, you know, as we go, but it took 18 months to actually hit, let me 16 months to actually hit a hundred thousand downloads on the show. And that was every single week, day, you know, week in and week out, producing that content and trying to share it, trying to grow it, starting a Facebook group with nothing, you know, just throwing it out there and see, and I was like, you know what, let's go six months and see how it works. And then I saw a little bit of growth, a little bit of growth, and then hockey sticks. The first hundred thousand is so hard to get. And then since that hundred thousand, we're now at almost 600,000 a year later. So six X the downloads in less time. I think it's just that initial momentum is super hard. And that's where everyone quits because it's really discouraging in the beginning. What finally prompted you to start after over a year of listening to podcasts and knowing you kind of wanted to start? Uh, honestly, it was like a call I had with a client and we were talking about them going off and to private practice and they were working in a job that they really didn't like and a lot of physicians, they, uh, unfortunately end up getting stuck in this lifestyle inflation is as a way I look at it is they go from making a little money to a ton of money and then their expenses rise dramatically. And so we've been working together for a while and I said, Hey, you're now at the point where if you want to make a change, it's not going to kill you financially. And there was so much hesitation. I said, what's, what's in the, what's getting in, you know, in the way it was like, well, it's the fear of the unknown. It's the fear of like, what if I joined something and someone else, someone in my family thinks it's weird or my spouse, you know, is really worried. And so I took that and kind of internalized it and was thinking, yo, what's getting in the way of me podcasting? And it's the fear of like the unknown. How do I actually push record? How do I build a podcast? Is it going to be interesting? Are people going to laugh at me? I mean, there's all sorts of things in the beginning, especially as an introvert that I don't know. And sometimes they still feel that way. It's like, I'm now publishing daily, um, during the pandemic here because my whole audience is fighting on the front lines for all of us. And sometimes they can't spend 40 or 50 minutes listening to a show, which I do twice a week already, Monday, Friday. So I wanted to be there for them. And I just do a quick five minute and I answer a question that's either been emailed in or put in our Facebook group or message directly through speak pipe and they kind of leave a voicemail just to be supportive of them. And I've realized that and it was really sorry to tangent this back a little bit, but I think it helps round it out is that in December, I got pneumonia and I was out for like three and a half weeks and it was horrible. But I missed a Monday, a Friday and a Monday show. So I missed three shows in a row. And in that time period, I probably received 15 or 16 emails. Did you cancel the show? What happened? Like, Hey, heads up. These aren't these, these things didn't release out just in case you were wondering. And I'm over in bed like dying, not feeling well. And I knew that even then during a good time, people wanted to hear from me. And so that's why I'm, I'm doing it. So it's, it's been a full circle, but it's, it's really that mental fear that was the initial thing. And a client actually helped me realize it. So that was December. It's a great story, by the way, the pneumonia story. Actually, I mean, it's a terrible story, but it's also a great story. So you want to add to the great story of that real quick. And why pediatric pulmonologist, right? She deals with lungs. And in the beginning, I'm like, honey, I don't feel well, like something's wrong. She's like, you're fine. Actually, she used suck it up buttercup, right? Because her patients leaves with her patients. She has none for medical things in her house. And I'm like, no, next day I'm like, I, I really don't feel bad. You have a man flu. And I'm like, what? She's a man cold, man flu. Like you're fine. Go lay down. And then later that night, I actually coughed blood and she's like, Oh, you should go see a doctor. I'm like, are, what are you kidding me? Now you're like, and then we go and we get, you know, the X-rays and they're like, yeah, you have pneumonia and I'm just staring at her. I'm like, what do you do for me? Like, right lungs? She's like, well, you're a big baby, but I do children not a doll. Like it's no excuse. So there's the top off that story. Nice. So back in the first year when you said it took, I don't remember how long you said it took, but it took a long time to start that hockey stick growth. And you mentioned in there a bunch of people quit during that time, which is absolutely true. In fact, it was Steve Stewart on here who was telling me, I don't know if this was his data or if he got it from somewhere else, but like the average podcast that starts only makes it to like seven episodes or something and then becomes like an active thing. I'm pretty sure it was seven, which is mind boggling to me. But anyways, my question for you is, why didn't you quit? Like, what was it that kept you going? Was it easy enough? Was it the occasional little glimpse of like positive feedback or, or what was it that kept you going in the first year when it was kind of slow going? Yeah. So it's funny you mentioned Steve. So I think that was the lips in the feed that lips and does their, their podcast that he gets some other data. Steve's amazing. I hired Steve for a long time. Steve actually helped me edit the show because I realized I have strengths and weaknesses and a weakness is absolutely editing a show. I did my first show. It was like 15 minutes. It took me two hours to edit. I'm like, yep, never again. So I hired Steve to actually help me get through it. And part of that challenge of starting and then sticking to it was knowing that I had someone like Steve there to help me. So Steve was actually a cheerleader as well as an editor like, Hey, you should be able to fix this. Hey, you said this a little funny. Next time you record, do it this way. Right? So I had someone that was also kind of helping me hold accountable. And then about 25 episodes in, I hired someone to help me just start populating show notes. And knowing that I had now two people that are on my team that are holding me accountable, really kept help pushing through the one biggest piece of advice that someone gave me. I felt like it was Joe Salsihai with Stocking Benjamin's was that you are showing up every week. And if you're not consistent, people will get frustrated and leave. And I was like, well, yeah, I could see things like think about it. If you say I'm going to go to coffee with Pete every Monday and all of a sudden I just don't show up on Monday. Pete's going to be like, what the heck? What's wrong with Ryan? And if you publish it later, something happened or, you know, some event Pete will understand you do it to Pete twice. Pete's not going to be happy. He's probably going to go find someone else that'll provide excellent value, great education and be consistent and not leave him hanging. And so that really stuck with me. I stuck it on a sticky start at the bottom of my monitor and said, don't leave him hanging. Hmm. I like that. It's good advice in general. I will not argue that point because that's the best point. However, I have done this before and it's kind of like when you got ammonia and it took three weeks off. Yeah, you don't want to leave people hanging. But on the other hand, you didn't fall apart. Like you're still, you've still been growing since December or whatnot. And the same thing happened to me not this past year, but the year before that as November, 2018. I was like, I was like super busy. I was like trying to launch a product with blogger you at that time. And I was like super overwhelmed and somebody just told me, just stop, like, just take a week off, just one week, just one. And I was like, no, I haven't missed a week in my entire podcast. I was like, well, whatever. I took a week off. There was nothing published there. It was fine. It was fine. Downloads like dipped like a tiny bit just for like a week, but then they shot right back up and it was fine. No one even emailed me because it was just like a week. And maybe people wouldn't have emailed me anyways. But the point is I survived it and I was like stressed as crap for like a few weeks leading up to it. That's fine. That's fine. But yeah, in general, as long as you come back, don't leave them hanging. I like that. So with that, I'd actually push back a little bit and say, you know, you're taking a week off for a mental health type thing is totally cool and very reasonable. And I think even if you just said, Hey guys, next week, no new content's coming out and I can repurpose something, but I'm not going to enjoy the week off. I'm going to enjoy the week off with the family, whatever it is. And I'll see you guys on this date. Tell them what's up. Then you didn't just leave them hanging. You just rescheduled your coffee, right? I love that. But if you need to take that time to then pivot to something else, if it's, Hey, blogger, you isn't working. And I really need to decide is this what I'm doing? Or do I switch over, um, you know, online impact or whatever else you're cool stuff you're creating, then that's I think very different. But if you just need a mental break, everyone needs vacation. So I, at least everyone gets two weeks. I sometimes need to remind myself of that, but everyone needs a break. If you, but if you just tell them like, Hey, I'm going to take the break, everyone understands because they don't want to work every day. They should get it. It also helps if you have a little bit of content in the bank, just like something to pull from at a moment's notice. And I have a, I think two or three episodes right now, solo episodes, not interviews where I've left my guests hanging now already recorded. It's great standalone content. It's evergreen. And I'm just going to hold on to them for that next like mental break and then I'm just going to like not feel bad about it. I had a bunch of content that was saved up probably like eight or nine episodes. And it was, it was just because I tried to, it was going to go out, but it wasn't like just in reserve evergreen type content. That is such a, like such an underrated thing to do. And I've been trying to get some evergreen content that if I get sick again, it just goes out like, Oh, pull it from the reserve and do it. I'm still trying to get ahead. We're about a month and a half ahead in recording right now, which has caused me to eat my words. I've had to rerecord two episodes due to the stock market crashing and being extremely volatile. I had one of like ignore market predictions. And then all of a sudden the day it was supposed to come out, the market's down like a 13% or something like, Oh, I need to probably change that episode. Having three, two, three evergreen reserve that if you do get sick or if you want to take a break, so it's a fantastic advice. So let's change gears just a little bit. I want to ask you about growth. If you had to boil it down to like two or three different bullet points that you think personally contributed to your podcast growth, it could be general advice that a lot of people hear all the time or it could be something small and granular. That's, that's completely cool too. But if you had to think, what were some of the things that contributed to your hockey stick growth? Hell, this could even be like groundwork that happened before the growth or trigger events like right at the hockey stick or, or whatever, what were the three things that contributed to this? So I had never really asked my audience for anything for a long time. And this is going to make you like to crawl in your skin, like not an email, not a call to action to go somewhere. It was just high quality content. Half the people that were listening to me at one point, maybe like a year ago, didn't even realize that I was a financial planner. Okay. And that's like my main business. That's what I do, but I try to provide the content without being salesy to the point where I just ignored sales completely. So I never asked them for anything and it was I believe February of 2019. I said, Hey guys, I want to go from one day a week to two days a week. But what I want to do is I want to answer your biggest pressing questions, not just open ended. Here's a form and I want you to fill it out. It's going to take you like 10, maybe 15 minutes to really fill this out. But if you do that, I'm going to highlight you on the show and we're going to do basically a free financial health assessment on the show. So it's all my Fridays are all listener driven content. They go to form, they input like their top goals, their investment granted, I'm a very niche financial podcast, right? So whatever in your niche could do this, but I'm going to give you my example. Now it's their goals, their investments, their insurances, their student debt, all this good stuff. And then I say at the very end, it'd be amazing if you could push this button and just read your answers. I'll edit the ums and haws, but just read your answers. And I had like 75 people do that. So now I had content for like over a year with just right out of the gate with people that it actually called in, like wrote out this form and then called in using the voicemail feature on speak pipe, the content. When that trigger, and I started taking the people in the audience and making them the hero of the show and then providing insane amounts of value that they'd likely have to pay thousands of dollars for, the show took off. It went through the roof. I mean, absolutely through the roof. It was getting shared. People were commenting. People were calling in. So I've still have another year's worth of content and I apologize now. Every time we say you have to make a while, but heads up, like we're still working through the backlog, right? We're still trying to do it. So we're about through what originally came in in that first week, a year plus later, and we're still getting them trickle in every now and then. Cause I'm like, Hey, we're, we've only got three months of backlog now. Call in, reserve your spot. Right. But that piece that I took them in the audience, figured out exactly what they want that they would have paid a ton of money for. And I gave it to them for free on the show and made them the hero provides a lot of value. It shows expertise cause I'm not afraid to tell them the good, the bad, the ugly, but I want to provide a ton of value. Now I need to be compensated for it. I just want them to enjoy the show and share the show if they liked it. So this is actually a much bigger point that's interesting to me and I kind of want to explore for a second. I'm in a verbal process here, Ryan, bear with me. You tell me what you think about this. Last week was my birthday. I turned older and I did the face or excuse me, YouTube live blog reviews. I like reached out to people. I had a queue of about 35, 40 different like websites to look at. And I don't really, I just thought it was a cool idea. I love doing that anyways. I think it's kind of fun. Also hopefully like a little useful, not only to the people who submit it, but might be good content to watch or whatnot. I thought it was a cool idea. Kill, you know, two birds with one stone. Pretty fun, good content. So what I did not expect was the, I'm going to say onslaught of emails. It wasn't like hundreds of emails, but it was like 10 or 15, but it was very quick after I did that live call, put it on YouTube that I got these emails from people who submitted their blogs and they were like, I changed stuff. Now I love, I love when people take action on any advice you give them. And sometimes we get emails like, Hey, you know, I took your financial planning advice or Hey, I did this, but it's like, I don't know if you're anything like me. It's kind of rare. It happens, but it's not like all at one time where this was like literally 40, 50% of the people who just, you know, wanted to support COVID-19 relief and support me and they submitted their blogs. They all did something like almost immediately like legit within 24 hours. I got like, it was probably like 13 people or so 13, 15 people and they're like, I did this and I did this. Like they literally documented it out and emailed me. And I was like, this is weird. Like it's unusual. What's happening here? And it's funny. You mentioned growth of your own show and you kind of, I like what you said, made your audience the hero, by the way. I like that. But also just got them involved in the process, makes them more invested. I presume I like that more. I mean, I don't know if you asked them directly to share their episode. Like if you shoot them an email or anything like that. No, you're shaking your head. Yeah, I'm shaking my head. No, cause I know that they're calling in anonymous. I tell them, make up names, have fun with us. Right. But, but tell me the real stuff. Now as a financial advisor, even though this isn't part of my advisory practice, I still give the disclaimer like, I'm not your financial planner. I don't know you or what's going on. So please don't take any advice from this. Right. I don't want them to take advice. But for you immediately, like the impact that you have, you are well respected. Your community loves you. I've done changes based on things you do. I love the way you write your emails. And I have tried to shape some of my, I do a very poor job still of it, but I've changed the way that I email my audience because I was like, this is really boring. Pete's are really fun. How can I make my more fun? Well, let's see what Pete does. Right. And so I kind of just take that. That was the part that I loved so much about your whole piece. Some people might love that you know your shit when it comes to blogging. And if you're going to do an actual review of what they're doing, that's really valuable. And if maybe there's an actual service that you could provide to those people, Hey, here's my free thing. If you want me to help you further, I charge this amount and we can work one on one. Yeah. It's something if you really wanted to do it. Um, technically that's how my podcast would work. I don't pitch it cause terrible sales apparently, but if I go through and tell you exactly what I'd want you to do and you know, with the information you provided and you reach out to me and say, I'd love to work with you. Sure. That'd be great. Right. Cause I have that service monetization behind it and you could maybe do something like that. I, uh, I saw you were doing that and I'm going through a redesign, uh, with the site and when I'm done, like I would love for you to go through that. And I would absolutely, I mean, we already donate to COVID stuff. Uh, but you know, that, that is super worth it to me as a, you know, a follower of what you do and how you do it. Um, to be really beneficial. The fact that they loved you enough to take your, your suggestions and then to email you is that's proof right there that they, they love what you're doing and that there's, there's probably some sort of model behind it. Yeah. Well, I mean, there is, and I've, I've charged for one off like more in-depth blog audits and blog reviews before, and I will again, like I, I just really enjoy that. It does that value, but I'm actually more interested in the, a less, less work required component of that that could be also used for marketing and not just for my own podcast, but for anybody listening to this thinking like, well, something I could do that would be pretty well systematized. Like I'm going to ask you about your form and then your speak pipe, like where exactly you put the speak pipe button and what you use for forms. I'm going to come back to that. Don't let me forget because I find it interesting and I'm a nerd, but for everybody that's listening to this, I'm wondering like, what's something they could do to actually start to get their audience involved. That would be easy for their audience and no risk, like especially if it's anonymous in your own case. Like there's not a whole lot of risk there. It doesn't cost them hardly anything like 15 seconds of their time and that's it. It's like that's, that's nothing. And like you said yourself, like after you did that, the hockey stick growth, right? You could see that has a direct impacts and you form a content. It's essentially free content for you. I mean, it still takes you time, but you know, you're what it's, it's kind of like late in your lap. You get to like produce that content. I don't know they're telling you exactly what they want and they put it all out. And so we've taken that we take it from a form, put it in a Google doc and then my partner Casey and I, we just read the Google doc before we listened to their, their clip that they call in while we're reading it. And then we just push record and we just start talking. There's no other prep work other than listening to their five minute clip and while reading their, their, what they've actually told us and wrote out. And we, cause sometimes they read while they're reading that they might add something, which is why we listened at the same time. Cause it, it happens as you start going, you're like, Oh, and then this happened. Right. And I know that that's going on the show. So I need to make sure it's there, but there's no prep work. Like we're relying on our expertise. So, uh, for everyone listening that everyone's niches are different, right? But what is something that your niche would pay for that is highly valuable to them that they all would have, you know, have benefit from, right? Everyone who has a website would benefit from Pete going through and doing an audit of their site, high level, uh, you know, on air, everyone listening to me would love to understand their financial plan and what would make it where their gaps, right? What's the big red flags? And I tell them for free, like give away everything for free. So what is the one thing that your audience that's consistent across the board that they would like for free and then don't make them actually, I mean, Pete, in your case, you have to see their blog, but for me, like it's anonymous. So they don't have to share their specific show. They can go share a different show if they found value. Yeah. And again, I know a lot of people who have a lot less time to produce content than even both of us. And those people are sometimes like, I don't even know what to write. No, I mean, I try to get, I'm about to be preaching. Don't let me preach Ryan. Uh, I like to have like topics in the bank as well. Even like, not like podcasts I've already recorded, but like stuff I could push out topics I could record on. I could write blog posts on, I could preach YouTube's on the topics or whatnot. But in this case, I think another benefit would obviously be free content, free content ideas, I guess, that are also valuable. Right there. And if you're part of Facebook groups, like we have a Facebook group, there's like 5,000 ish physicians in it. And so I take questions from there. And that's what generates some of my posts. Look, we got 14 questions on, Hey, the market's fallen. What should we do? Guess what? One of my podcasts is going to be what to do when there's market volatility, right? So I'm pulling it. But even if you don't have your phone Facebook group, you're probably like, yeah, Ryan, it'd be nice to have just all these questions. Well, you're probably a part of some Facebook groups on your niche. If not, why aren't you don't even have to post? You only have to be nice to do that because you'll get some recognition there, but without being overly promotional, of course, but just look at the questions that are being asked in these Facebook groups. I don't care if you do something for knitting, go in and they're like, Hey, this, I don't know, knitting, this is probably terrible if someone doesn't like one idiot, but like cross stitch this way or that way. And it's like, well, that should be a blog post with some really cool images and maybe a video of you knitting, right? They're going to give you that content, even if it's not even your own group. I love it. Well, ran, I've got just a few minutes, but let me get you to sell for me because you've already mentioned on this podcast several times, you are a master salesman and super aggressive in your face. You're going to ask me about the form first though. Oh, I was. You're right. See, what do you want to know about the form? I do. Yeah. Tell me, is it a Google form? I'm assuming. Yeah. So anyone, you don't have to fill it out, but anyone listening, go to financial residency.com/form, F-O-R-M and you can just see it. Rip it. I don't care. Take the whole thing right now. Keep talking. So inside the form, it basically is asking them certain things. It's a Google form and it's just asking them certain things that I know are very important for me to be able to just understand who they are and what they have going on. And if they want to give more content, great, but not necessary. So I want to know what do you want to do with your money? So what are your top five goals? Right? Where do you live? Do you have any kids? Tell me a little bit about that. Well, how do you spend your money? So do you understand how money flows in and out? No. Basically ask them where your expenses go? Do you have student debt? Do you have insurance? Right? This is very, very specific. And some people might leave things out, but for the most part, they don't. They generally put in as much as they can remember or know or that they're comfortable sharing. And by the end of it, it says, hey, and Pete, you can correct me since you have it up and I don't. But at the end, it's something like, hey, I'd love for you to record this. And just all you have to do is record your answers by clicking this button and I can edit all the ums and us. And, you know, so don't worry about that. Just record so we can hear your amazing voice basically. That's a great idea. And then I use speak pipe, which is a software. I don't have any affiliate or connection or anything like that to them. I just like what they do and speak pipe allows you to essentially click a link and it just says your little logo and it says record or leave a voicemail or something like that. They click it and then they just talk right in and then they put their email in and click send really simple stuff. It's awesome. But I've also brained that pretty link is financial residency.com/question. Yep. So I tell people, Hey, leave me questions. And just went there. Okay. I found it sweet. Yeah, I love that. Uh, that's actually you. So this, this is actually going out in a couple of days for us recording this. And right on the top of this episode, I had a different online impact member read my ad spot. I sponsored my own show. It's the online impact ad spot. And that was usually speak pipe too. Yeah. Yeah. Speaking of online impact, uh, help me sell it here, Ryan. So you mentioned off here, you might have benefited from it in one or two small ways. Uh, can I ask what those were? Oh, I didn't benefit at all. I was just totally lying. It's entire podcast is ruined. Are you kidding? Uh, so online impact. So I don't understand a lot about SEO and, um, I've learned more just and I'm a stalker. I'm like a lurker. I don't like to put myself out into different people's communities as much. Um, but I really like what you guys are doing. Um, the channels, how things are organized. I'm learning a lot about that. I think it's fun watching other people learn podcasting. Um, and people have fresh ideas and different things. So, uh, there's someone that had posted and I won't say names or anything, but someone posted something I thought was a great idea. And I've started to try to figure out how I can introduce that into a new segment of my show for my specific audience. So I liked how someone was trying to break down their show, but it's just, it's a great community. Um, I think it's really affordable and you've got tons of courses that you're just pumping out, which is sweet and I'm learning, learning a ton. So, um, you know, I'm going through the SEO courses. I have time and yeah, I really, really like what you're doing. Thanks, man. I appreciate that. Uh, well, speaking of what you were doing, financial residency.com. I'll say that again, financial residency.com. So obviously where people can find you, is there anywhere else you want to point them? You want to, the podcast is the same name, right? Yeah. A podcast is the same name and then the membership is, uh, financial fellowship and we're, we're doing that. I have a domain pointed to a, another domain of my financial planning business and no landing page, which makes Pete want to face Palm again, but we're working on little, little pieces here and there, but, uh, we, lot, lot of little things moving, but our book just launched. So it came out on April 2nd, uh, which was neat. So my wife and I co-authored a book called financial residency. It's all about creating a financial plan for physicians. So, um, yeah, we have cool templates and charts and graphs and a free course and everything. And that's available on Amazon and everything too? Yeah. It's, it's on Amazon, of course, everything in our lives around Amazon, but, uh, that was our big, big project that we are so excited to have released and it's out to the world. So a little weird timing, maybe, or maybe it's better timing. Yeah. Well, it's weird timing, but at the same time, it's like, I just want to get it out. And I mean, I know that the physicians that I'm working with and that I'm, you know, quote unquote that are in my community are, you know, really busy at this point, but at some time they won't be. So I could have waited, but I'm okay. I mean, we're selling books. So it's cool. Oh, there you go. It must be working. Well, Ryan, thanks so much, man. I appreciate your time today. Thanks for being flexible as well. Uh, I mentioned at the top of the call, but Ryan's, uh, we had a reschedule due to a few pandemic related things and you're nice and flexible and like, yeah, sure. Hop on. Of course. So thank you once again, and I appreciate coming on. All right. I appreciate it. And I'll, I'll tell the boss, uh, thank you for letting me do this for you on a weekend. Cause that's how we had to reschedule Pete's being nice, but, uh, wife is, uh, on call a lot and working a lot. So I had to reschedule for that too. So appreciate being on. This is, like I said, milestone checked because I love your content, even though I'm kind of a weird stock, your creepy guy that just does not comment and just reads everything that you do, but, uh, like what you did, man, that's okay. That's, that's funny. Well, I like, I like those people too. Well, thanks, Ryan. All right, ladies and gentlemen of the blog tribe, here are a few takeaways from my chat with Ryan. Number one, he took a chance and went out there. He's an introvert. He's shy. Even today, like he worries and he gets a little anxious when he thinks of like thousands of people that are listening to him, even like a hundred people that listen, like he's still that person, which is totally fine. I am that way in a lot of different ways as well. I'm an introvert in a lot of ways as well. That is, and I love that he took the chance. He took a chance. He put it out there and he does a good job. He learned how to do it over time. He surrounded himself with people that could help him in his case, an editor, but it didn't even necessarily have to be an editor. It could be other podcasters, a community online impact, hashtag sales pitch. No, he surrounded himself with people that kind of held him more accountable. And he did it. He stuck with it. He stuck with it. He stuck with it until he experienced some growth, which is leading me to take away numero dose involving the listeners. This is absolutely crucial. I would argue in some way. And if I'm being honest with you, I haven't actually done a whole lot of that on this podcast. Now that I'm thinking about it right here on air and verbal processing right here on air, having done a whole lot of this, but I want to, I need to. And I think it's really cool. In Ryan's case, this is what sparked some hockey stick growth for the financial residency podcast involving his listeners, inviting them to, you know, in his case, fill out a little Google form and get some free financial planning and consulting advice. Quite frankly, it also gives him some really great content. He has like, you know, content not necessarily prepped, but like laid out for over a year. These people leave like voicemails that felt the form gets them involved. They might share it when it goes live, give some free content ideas, just sets it up really nicely. And he said it himself. We even talked about it after we hung up this podcast interview. We talked about it a little more. It really sparked growth for him getting the community involved, getting the listener, getting the audience involved in some small way. I love that. I think it's a fantastic idea. Some of us could probably like directly steal what Ryan did. Others of us are kind of had to be a little bit more creative for our different niches, niches, however you want to say it. But I love the idea in general. That's what sparked growth for Ryan. Takeaway number three and eight too late to start a podcast. Ryan started just over a year ago, 18 months, I think maybe two or three years. That's a lot. I've completely forgotten now. I'm drawing a blank in my head. Anyways, he didn't start in 2009. That's what I mean. He didn't start in 2010. He just started a couple of years ago. I just started a couple of years ago. There are people that have started in the past three to six months who are starting to crush it already that I know of personally. Oh man, the days of podcasting are still yet to come. It's so it's so hot right now in the words of Mugatu podcasting so hot right now. I really do believe that. I believe there's fantastic opportunities. I believe it's so much easier than ever before to get a high quality podcast out there. And I feel like the instruction not not even just for me. Hell, the instruction on how to get a great podcast out there set up the show formats, the topics, how to literally speak into a microphone. I feel like the training is out there now. It's easier now more than ever. There's still massive opportunities. So what are you waiting for? I'm actually asking by the way, I would like for you to answer this to yourself right now, you know, pull over to the side of the road, hop off your treadmill, tell your kids that, you know, pack it in and take a nap. Why aren't you starting a podcast dead serious? Why aren't you? What's what's keeping you back? What is holding you back? Is it the time commitment? It doesn't take as much time as it used to. I might actually be able to surprise you is because of a knowledge gap. You don't know how to podcast. Well, geez, come grab pop, pop, pop cost. My five year old son says podcast, not podcast. So I said that to come grab pod course when it launches in June, or you'll be totally awesome, save some money and get way more other crazy benefits if you come join us in online impact, where you will get access to pod course and you will learn how to start a podcast. We'll hook you up with the step by step system and you can go. It's crazy beneficial to your brand of the long run. It's not nearly as hard as it seems and it didn't take as much time as it seems. At least that's what I've found and a bunch of people I know I've found. So there you go. Start a podcast, come join us on online impact April 13. That's a Monday BTW online impact is going to open its doors for membership for a week. Actually, five days. What is that the fifth, the 18th? Can I do math April 13, April 17? That's the Friday Friday doors closed. Oh gosh. Oh man, all the online courses you can go shake a stick at. I'm going to teach you. I keep the trainings updated. They're relevant. SEO I update a couple of times a year, it seems like. But also, you know, courses on podcasting, you'll get Elementor for bloggers thrown in there as well. My site optimization course, beginner blog traffic, content that works. Honestly, it's not a very sexy title, but that's one of the most valuable courses I think I've ever produced. Of course, the two times a month live group calls, come ask questions, get brainstorming help, get support, get tech help in the slack group, get exclusive content, you won't find anywhere else, et cetera, et cetera. The features and benefits and all the ways it's going to help you actually build the business you want to start moving towards that accelerating your progress to that are laid out on the internet at online impact dot go all of that stuff on that impact dot goes where you can go find out learn more and come join us man. I swear 30 day money bag guarantee there's zero risk for you the 30 days. Why please come give me money and let me prove it to you. And if you haven't proved to you by 30 days, get your money back. There you go. Straight up April 13 online impact dot go. I'm kind of done talking now. I don't know if this is a good sales pitch or a bad pitch, but I'm literally under a blanket, literally in a basement, literally talking into a three inch voice recorder to get this podcast shipped out the door because hashtag podcasting sometimes. I love it. I would not have it any other way so much easier than blogging. Yeah, I said that. I went there. Anyways, I'm rambling now. Thank you guys for listening to this chat with Ryan Inman from financial residency.com. Also an online impact member. Thank you for listening, blog tribe. I love you guys. I'll see you in online impact. I'll see you next week on the podcast. Adios.