Er havregryn usundt? | Ep. 89

- Welcome to Casper. - Thank you, Niels. Today we have some good friends with us, but first we just have to hit the drum so that... Now that we're getting closer to the last opportunity for people to sign up, Master is up with us. - On Friday. - On Friday. So now it has come out on Tuesday. So that's it. Three days to go. Three days to go. The ticket is stopping, so it means on Friday, 23.59, it's over. Because there are laws that we have to adhere to. That's where we have to keep it. So that's the last chance. Yes, also because there's something like a name tag that everyone has to print. So you have to print it before you buy it. No, come on. And then we have to get everything ready. So that's the last chance. So if you haven't already bought your ticket at Mastery, you can use the code Mastery. Then you get 855 kroner in discount on your ticket. And then you'll come to Denmark's coolest event for sale. So everyone who sits on the shelf and says, "We can't take over to SBR because it's too expensive to buy hotels." You have just saved the ticket in the ticket price of 855 kroner. It's also 855 kroner for a hotel over here, so that's what we'll give you now if you use the code Mastery. So no excuses. Cool. Well, first of all, what I'm doing today is that I would like to talk about Emil Thorpe. Because what we also need to talk about is "Havre Grün Unsund". I think so. And not because I want to go into the debate about it, because people might like it. Those who like to talk about podcast might think that I'm probably keeping this as a rule and that it's happening with health and blah blah blah. But that's actually why I want to talk about it. It's because there's been quite a lot that I want to talk about in relation to marketing based on this statement. So I made this podcast personal. Because the only thing I could quickly find out was that after he made this podcast personal and it's been published as a highlight on various media, 57 articles were written in the big news articles, i.e. "B" for all the others. "B" for that was because it was the article that they read, instead of the legal ones. But 57 other articles were found, and there were probably more than that. And then it was made plus 400 Reels and TikTok reaction videos. In which people react to it and talk to it. And say that he's making a mistake or someone is in it, or something like that. So far, a lot of the exposure he got was based on making one statement. And it shouldn't be below me. If it's that he's gotten a lot of new followers. He's probably also lost some, but I think he's gotten a lot of new followers on his channel. All of those who are totally on IntimateFesting, NoCabs, HiFat, and all that longevity audience, he's probably also got a lot of new followers, and I'm sure he's also got a lot of new followers. I can't say that it's too much, I can't say that it's too much, I can't say that it's too much. He's probably lost some of them. But I think that instead it's a masterclass in saying something radical. Where it has a real effect, because they say it's a positive effect. It's just not a positive effect, because he's got a lot of comments about some new articles. But he's been out all the time. I haven't really talked about that a lot. So what's it called? Many have been in it. Many have probably been in it. And he's been exposed to thousands of people. And all of this has probably been forgotten until October. So instead it's actually a masterclass in radical marketing. There's another point that's fun to see, that I think a lot of people do well, compared to these smaller fitness coaches. But before I tell you that, I'd like to hear what you think about it. It's something he's done. If you look at it objectively, what he's trying to do as Emil, is to make it a success. He takes something that many people know, or have a form of perception of, and then he rejects it. And that's why it's so new. It's the same if you go out and say something else, say something about milk being unhealthy. And then you go out and get serious postulates about it. It's the same, because you go out and take something that many have heard about growing up. It's healthy to eat your fruits, that's what I'm really doing. And then it's opposite, and then it's quite cool to say that. So it's a good thing to see it in the middle of the city. And then it's also like that, he's right or he's not right. And that's a lot of spectrum, you take it from. But I don't think I'm qualified to answer that. But I have it a little out of us, to say that I'm one of the best half-timers. She's a hostess of Emil and what's her name? Thomas Gold's podcast. So yeah, we also have a talk about it at home. But I think it's a fun mechanism, but it's not too much about whether it's right or wrong. I'm also thinking about the explanation he's got based on one statement. If you're going to pay for the same explanation, what should you not throw in the market? Puh, I really think he's saved a lot. I mean, he's really long gone for 15 seconds of statement from a podcast episode. It's pretty nice, you know, what it's like to be rightful. You should also be ready to stand up for it, because he's interviewed by him. It's criticism, you know, that goes out and you know, it's a questionable time with some of the things people say and blah, blah, blah. And then you also have to read some of the comments, so it's just that people had written based on it. And it wasn't always just stupid, so you also have to be willing to stand up for it. But I think when you make a radical statement, you have to remember that it's about framing. Because everyone has a right. If we take his example, he has a right, but he also doesn't have a right. Because if he says, I'm just saying, his quote is, "Hawakryen is unhealthy." It's just what he says and explains that he knows it's something with some kind of bone marrow or something like that. But if something is unhealthy or unhealthy, it's so subjective that something can happen. So that means, yes, if you live and eat ice and slicks, then Hawakryen is probably an alternative. Or if you eat other bad variants of my mother's products, then yes, then Hawakryen is good. But if you, for example, no longer say that you're talking about the top 3% of the percentage, then it might not be the best alternative. And that's also where it's free, because he has a right. If he goes all the way down in microdata and looks at things, then of course there's also something with that. That again, Hawakryen is a Danish warm-up, we say that corn products in Denmark and so on. So there's also a form of "hate it" in this way for the Danish population in a different way. But it's just like you could say that Europe was unhealthy. Yes, I think you were in some kind of, what do you say, some kind of resistance to that statement. But what I think is funny is that the reaction to this, it has opened up for a bold person who has a lot of fitness coaches like Drebben, which I would like to give him a shout-out for. Because what's happening when something like this goes viral is that it opens up for a wide range of good hooks on announcers and their own reels, where they start their, for example, Instagram reels with an image of Emil explaining this. And then you get an explanation about why Hawakryen is not unhealthy and blah blah blah blah. And then they say, you know, it's also because in my fitness program we focus on not having something like a restrictive diet, because I'm there, I'm there. You know, that awareness, there are a lot of people who are aware of it now, where it is that oh okay, here's something to do, but there are some who have a different attitude, and oh, it's exciting. You know, then you take that awareness and spread it over and make some people aware of it, and actually, yes, it helps with this. And then there will be some who are mega-unique with Emil. And then it's like, okay, but it actually sounds exciting, there are good points there, and then they follow them over. And then you get a lot of free presentations based on the awareness Emil has for him. So it's like, it's funny to see the reaction that there are so many fitness coaches who are also just trying to get along with the building. And it's textbook one-on-one. So even if it's a little bit coincidental, or you know, of course you don't do that, then you should also do that, because it is really free presentations. But it's what you're thinking about, regarding marketing. When there is something marked, when someone has a marked attitude, so it works a lot of people in this way, and it doesn't work in this way, I don't think so myself, but there are a lot of people in this way that then you become a group. So that means, for example, taking the situation with Emil Thorpe, then we are either in front or in the opposite direction. We must not sit in the middle, you know, you are in front or in the opposite direction. And we can use that in our social media. That means again, you can choose to make a combination that goes after all those who are in front of Harvegrin. Because now I know there has been a group of people who are in front and in front of Emil Thorpe, then you can make an announcement or an interview about it. I can also say that there is a mood, the attitude, but that is to go after groups. And it is the same we also see in everything that is happening. So now you also need some wild things in the world right now. Take Charlie Kirk, the American, who was shot there, right? But then you have a relationship in the mood. You know, there is no such thing in the middle. And then you can also use the situation. There were also a lot of people who heard social media following each other. That's true. We go out and say that there are some different hooks on that. And that's what you have to be aware of when you're kind of following trends. That's what we call "new jacking". You sort of create the newness and use it for the advantage of yourself. And that's what you do when you look at why some groups have created this situation that has been created. And what you can talk about in a group. That's what it's all about. Because we are a world now. And I think it's always about where it's not about whether you can be in the middle. It's about whether you're in front or in the middle of something. And then you have to talk about it in one of the groups. And the only thing that's important to think about is that you have to talk to the group where your target group is. And then you have to attract them so that they can actually buy your product. Because let's just say that I talk to all the men who are supposed to lose. If I was like, "Yeah, but that's right. The target group is wrong." "But the majority of my target group is one of them." "Then it would be a stupid statement to come with." "There is of course something in relation to being a good idea and being a trust towards your own opinions and blah blah blah." "But it wouldn't be worth taking that point because that will change my target group's view on me negatively." "So that they will probably go further away from me than they have been forced to do." "Really?" "Yes." "There are many things, there are many obstacles." "But that's really where you can get something free of charge." "Really?" "And then when we look at the big picture here, if we look at it half way up." "Then Emil 2 will have won on this." "100, there's no 20." "That's also what I said there, that's in October. Everyone has forgotten this." "We are going on and on and on." "Well, he also said to pass on more clothing to people to say, "Okay, he actually knows what he's talking about here." "It's good that he has no reason to go in, but I respect him for everything else." "And that's why it's about creating awareness around himself." "It's also what Dan Kennedy, who we overheard in the USA, is talking a lot about." "It's like the goal here." "It's the same with, now I'm just saying, Paradise Hotel will be known on TV for many reasons." "People are talking about fitness and health for a long time." "People are saying, "Okay, maybe it's something like this, and then they heard him as a fitness coach later." "And it's the same again, they have used something completely different to get the attention first." "That's right. And that's what's so strange about marketing." "That sometimes it's a matrix that just deals with shows." "There is of course something in it that you would like to express your message directly in people." "But sometimes it's just to say something that has nothing to do with what you are doing." "You get attention, and then you can analyze that attention over your product." "That it works, it's crazy, but it does it." "It does it." "It's like you're not coming to a certain place." "And then again, there's someone eating again." "All the attention is good attention." "If you look at it from a distance." "Humosia also says, "And today you can't really be canceled." "Because there are almost always groupings." "That is, there are mostly groupings, when there is something radical that happens." "And as long as you just stop thinking about your opinion, then there will be someone who agrees with you." "And then there will be someone who believes in you, and then there will be someone who denies you." "Because, excuse me, but as long as you don't go under for those who are starting to live down there." "Then you can just get to know Evid." "And it's a little like Kanye West." "He has a lot to say about it." "Many radicals think that you should be canceled for five years." "But he gets to know about it, and also their popularity." "And he has a lot of followers, and people still follow what he does." "Because he doesn't stop." "He's just happy to be the people they rely on." "And then he just drives away." "Innie." "Yes." "So, everyone is out on Instagram, I have to say something really cool." "Milk and bread are still not taken." "It's actually fun. I have our internal copy script." "How we make copy and marketing and marketing principles, something that we have worked on." "If we were today, we would have some more in here." "And there I have written, it's called Flow Rocks." "And there I have written bread." "So it would be to give them the excuse for why it's a real market to be taken after." "And it would be great to be a good marketer." "Because it would be fun for some to stop up and say," "Wow, okay, it would be exciting to hear about it." "There would probably also be some who think it was a bit of an exception." "But it would be new and different." "Innie." "I don't know if we can cut this out and say it now." "But I'd like to say it." "I have an idea." "Go to another place." "And this is an excuse for myself." "Back then, it was Kasper, he was 19 years old." "Because at that point, I was just starting to be independent." "And I built myself into the same thing that I built myself into in the folk school all the time." "And it was that I was better myself." "And I think a lot of people are independent, they do it together." "And that's why I'm ready for myself." "So I can remember at that point, I did what I think a lot of people themselves did." "I built myself into it." "I have the knowledge that I need." "I don't need any other education." "I just need to sit down and watch YouTube videos." "And I need to be good enough for that." "And in my head, I'm just sitting here thinking," "Okay, with the knowledge I have today," "I'm just thinking about what I'm thinking about." "So I'm just sitting at home, watching the computer," "like I had the whole game out, and watching." "I feel better at that point in time." "And in that way, I'm really watching so much." "I was really crazy about it." "What was it right about?" "I think I was right about it." "And I just think a lot of people are caught in what they started their journey as independent." "So they think you can build a direction without help, without the network," "and without the teacher who has done it." "And in reality, I just think it's ego." "So it's one's ego that's afraid of getting worried," "because you don't like to think you're right from the start." "And I don't know where it comes from," "but I think many independent people have it here to start with." "So something that I was happy about, that I did at that point in time," "was that I was brought to some network meetings." "I was almost forced to be my father at that point in time." "He was also independent." "I met some other people independent." "We promised to save them." "So I said," "I heard something wrong, something that sounded right." "And it made things start to become real for me," "and I was successful in the things," "because you got some feedback from the things." "And I just think," "many independent people are sitting in a bubble," "they think they have cleaned it up," "and so they're not willing to go out and meet someone who's longer than them," "or who's at the same level as them," "or just other people." "And I know well that many people are using this label that I've done." "I'm introverted." "I get energy myself." "I'm also behind it." "But regardless of how introverted you are," "you can say this after 12 years of experience," "after we created some of the bigger ones," "because it's in Denmark," "and created a good start to our new environment here." "So it's when you're out in reality," "that's when you really turn yourself in," "because you feel the energy from others," "and that others have done it." "That's where you developed yourself." "And I think it's just a thing," "after all." "And I'd like to share a dose of this," "nilsen, you're allowed to go back." "And that's because," "I often think," "we build ourselves into," "that it's hard to meet others." "So we say," "okay," "if I want to do what you say," "I can't just meet others." "Back in 2019," "I read Dotcom Secrets for the first time." "And I remember at that time," "I found out there was something in the US," "that was called 'Fondland Hacking Live'," "a conference I would like to attend." "I thought it was the coolest in the world." "So I built myself into," "okay," "I can't take it over," "I can't take it to the US." "It's a different time zone," "I've just been a father," "I have to be awake all week," "if I have to go over," "all these excuses I've come to," "and then," "I think I built myself into," "okay, maybe if I win this award," "then it's okay for me to get there." "And then first four years later," "in 2023," "I win an award," "that makes me get there." "And then I say," "my most dear at the time," "Simone," "which is also my most dear today," "I don't know what to say," "and then I say," "Simone," "I couldn't go to the US," "I won this award," "and she said," "of course." "Why didn't you want to be the other one?" "And then I said," "Yeah," "why didn't you just do that?" "And then you quickly realized," "that you've painted the head," "that it was just a limitation." "And I think many," "from the bottom of the world," "have a limitation about Mastery." "No, I didn't mean to." "But anyway," "it's so easy," "to do things," "that we just have to do," "we have to do it first," "and I think," "it was also the ego," "that was explained," "that means," "I'm not afraid of being good," "until I'm over it," "or I'm afraid of," "what else would I want if I did it?" "But," "yeah," "I don't know," "I have two things to do," "because I actually have a" "fun, anecdotal history," "of course," "the one thing," "that you just remember," "is that," "I've been in the same situation as you." "But number two," "my mother told me," "a pretty interesting story," "here," "two months ago," "when I was at home," "and had to eat breakfast," "and then we talked a little," "about the location," "that we found," "where they lived," "and I grew up," "as a little," "a little dog," "as a little," "200-year-old living in the city," "also." "But that time," "we were small," "there was," "sincerely," "many activities." "There was a real life in the city," "even though we could only get," "because people," "they were engaged," "and went out," "and planned things," "and things like that." "And now," "even though," "the city," "is in the same situation," "so it's like," "there's been," "an other social event," "that," "we prefer to just be at home," "that there's at least something to do," "with the mobile phone," "and I," "you know," "streaming chains," "and," "and what's the name of it," "yeah," "all of that," "I mean, YouTube," "and blah, blah, blah," "where that time," "it was like," "it was boring to be at home," "but now we just," "what's the name of it," "endless entertainment," "so you know," "so you can say," "you can eat at home." But what's happened is that," "now there's no activities," "in any case," "there's two football clubs," "two football clubs," "to the children," "in," "somewhat," "six, to eight," "nine," "or whatever," "the old man," "but now there's the spectrum," "and also," "it's the only thing that can survive out there," "and I think it's the same thing that's happening," "that," "it's the year that should be out of your house," "of course, the ancestors should just," "just sit at home," "and," "so like," "as you say," "I mean," "I'm also learning something," "I'm just saying it," "YouTube," "or just a little podcast episode," "but that's when I'm like," "get out," "so I'm supposed to be transported," "and then," "I don't know where I end up," "and then I have to find a way," "and then I have to talk to people," "and oh," "I really think that," "it's really," "just for fun," "to say the point," "that," "it's difficult for people to get out of there," "but it's just that," "it's just that," "in my head," "it was the thing I've been doing," "for a long time," "that had the biggest effect." "Yeah," "I mean, it's just that," "that's when you think rationally," "if they don't know what I don't have," "or I know," "I know well," "if they do," "I think," "I can't always find it on YouTube," "but that's not the point," "there's some kind of human connection," "that's done when you meet a person," "that you'd like to meet," "then you can do it," "because he seems like a normal person," "and not a person," "who knows a lot about me," "then I can do it," "so that you can get to a higher level." "Again," "when I went to the foundation live," "first time," "I had been stuck at an event," "where I had 1.5 million kroner," "on the last point," "and when we went there," "I don't say it was just that," "but it was one of the biggest things," "that made us realize," "it was when I promised to meet people," "that was far ahead of me," "and I thought," "they're not different than me," "then I also have the opportunity to do it," "and it seems so mystical," "that this way it works," "because if I could just get a new strategy," "on YouTube," "that's what it's all about," "it's about meeting some people," "who are in charge," "that they don't do anything," "that's not something you can do," "you can just do it better," "or you can talk to me," "maybe contact them," "and write with them," "so," "I really just want to come out," "and meet with some of them directly," "I can't explain where it comes from," "but that's just like Tony Robbins," "I mean, proximity is power," "it's about meeting with someone," "that's ten steps ahead of you," "one step ahead of you," "one step ahead of you," "and then tell them," "that's what it's all about," "that's what it's all about," "but also that time," "we were talking about," "that they were in Mastermind," "way back," "then we also met," "Obling," "in reality," "and we started talking to each other," "and it was an opening," "where there were," "so many differences," "that weren't surprising to us," "and he said," "he said," "at this point," "it was twice as much," "where it was," "okay, so it wasn't impossible," "I mean," "he, it was something," "so I used," "I made some other announcements," "and he said," "it was something else," "and it was," "that's what it's all about," "and that's what it's all about," "and meeting him," "in real life," "and talking to each other," "that's what inspired us," "to just go home," "you know," "the motivation for," "then we can have fun too," "you know," "there are no excuses," "for us not just going from," "there being," "from 50,000 to 100,000 a month," "because," "why could that be," "that could be done," "for Obling," "and it couldn't be done," "that's what it's all about," "and now," "now you're sitting at the podcast," "and I'm saying," "it's not logical," "but," "it's, again," "I can't describe," "the effect of meeting people," "but I just think," "that's what we have to remember," "that there's something in there," "and you just hear it," "again and again," "from everyone else," "and that's where," "there's an introvert," "we have to stop," "we have to stop going through," "what's the predicate," "because, yeah," "we get energy from ourselves," "but we also have to use," "our energy," "to be together," "someone in front of us." I think, and I'll just get back to the second point that I said I had, is that I was very much the same place as when I just started on my own, on my own journey. I mean, you're one of a kind, and I don't know if that's primarily between men, but you're really on Mount Stupid, where you're like, "I've just cleaned it out," "and I've," "you know, at this point," "I've updated GabyRee," "GabyVee," "you know," "that there's no one else here," "and you know," "I've cleaned it out," "now," "I remember meeting some," "and meeting some of them," "and then saying," "you know," "that there's a question mark," "with what you do," "so it's like," "that's because they don't know that it's secret." Yeah, yeah, yeah. And then you're like, "and then," "yeah, I remember," "you know, and then," "you sign up to meet people," "because you're like," "you know," "they're not alone with me," "so it's like," "I don't need it for the inputs." Yeah. Yeah. But that's the best example of it. It's ego. It's really ego. It's ego that tries to-- to cut into, I think, the longer you are, but, again, it's not-- it's self-evident you're missing. It's execution, and that's what you could execute on a larger scale, and see what's possible, and how you can be together with other people. Exactly. Cool. Well, I don't have any more. I haven't had more episodes like this, because it's been a while since I've talked about this, and I've regained it, but if you want to be with other, brave people, then you have to beat the hell out of us because we're keeping Mastery Sommage. The ticket you can buy at Friday, at 3.59 p.m., and it's the first October we're keeping it in, Esbjerg, and we have some of the dead talkers. We're going to be showing ourselves in the gathered room, which we're going to spend a lot of time on, learning, getting to know each other, and just learning a lot. I mean, trust me, that's the kind of thing you can't forget if you'd like to be up on the next level in your direction. If you'd like to be put, and then you think you can watch a YouTube video, then you're welcome to do that, of course. What-- When there's a discount for it, what's the price? I can't remember exactly, it's just 845 crowns, including the ticket, in any case. So I think it's 1,600 crowns, so it's worth it. To come over. Yes, and if I say so, there's four rounds per-- I mean, in everything, and you also have to pay for all of them. Everyone is paying, too. But if you just say, "Okay, you're taking part in the four different rounds," then you're paying 400 crowns per round. Yes, 400 crowns per round, and if you're also thinking about all the people you're meeting, then that's exactly what you're supposed to do. If you're taking an event like ours, for example, then what you're supposed to remember is that you're supposed to go after one thing, and that's what you're supposed to say, "I'm going to learn one strategy I'm going to take home from today, which I'm going to implement at home, because I think there's a lot of luck in me, and I'm going to meet one person that I can promise to hunt, one person in front of me." If you're going to an event with that attitude, then you're going to succeed. It's just like the two of us, who know each other in the US. Let me tell you, we paid here 12,000 or 16,000 crowns to go into a place that had been 4.5 hours, or something like that, and we were only 3 hours away, because we were so tired of jet lag at a certain point. But we went home and said, "We're just going to find one thing." And after that, we sat for two hours, and we were like, "There it was, you were the only thing there." We went home, put it in there, and made this thing, and then we got 4 crowns out of it. And that was the only thing we could use again, and again, and again, and again. And that's what you have to do when you're going to a conference. Many times they get angry at the conferences. They say, "I'm going to learn as much as possible, and I'm going to have as much knowledge as possible." But that's not the goal. The goal is to find one thing, and find one person. You do one thing, and you're going to reach the next level. And what I find is that it's not just only the participants that go around and talk to our conference. All the talkers there, you can also talk to the talkers in the course of the day. And again, we are just about 160 people, so it's not like there's something to buy with them. They're free to go around and talk to them, let them know, and then really get a good day out of it. And it's so cool, we have that moment where we're standing before the conference, and she tells us we have to pay 15,000 more to get into his opinion. And then we stand there, looking at each other, and then we're like, "We just have to learn one thing." We do it, and then we just say, "Yes." And it's just that it's 37 seconds on video and you've made a decision and then you say, "Yes." And then it's just like, we're just really jet lagged. It's like, "One thing, we have to learn one thing, we have to learn one thing." And then we do it. It was awesome, it was so cool. That's it. So, with that said, I'm looking forward to seeing a lot of things for Mastery Summit. And otherwise, I don't think we have the chance to do that. What do you think? Nothing. So, with that said, thank you so much for watching. Hop in on Mastery SummitSummitSupport.com and purchase it on this day. And we also look forward to seeing a lot of things for the rest of your lives, and not just here through sound. We'll see you.