Speaker 1Shut up and sit down. Welcome to Being On Stage, the only podcast that gives you motivation, inspiration, and confidence to be better on stage. No matter how you entertain, sing, dance, band, comedian, public speaking, MC, drag, burlesque, performance art, or street performer, this is the show for you. Hey Rockstars, Reggie Dawson here. Thanks for tuning in to the show. I want to give a special thanks to those of you that recently subscribed to the show. If you haven't done so already, you want to stay up to date, go ahead and click subscribe wherever you listen to podcasts. And if you want to do me a personal favor, and actually it really helps other people find the show, if you also leave a comment and a rating in iTunes, that would be greatly appreciated. So, I got a little bit of a two-part episode for you. This originally was combined. I had all the notes ready and everything, and if you listened to the previous episode, I actually talked about how things went wrong, and I forgot my chord, and I realized that everything does happen for a reason. And I think one of the reasons that I had such a terrible time getting the last episode out is this isn't meant to be a two-part episode. So, based on the title of the episode, you can see this episode is all about how to promote yourself. Next episode, part two, is going to be how to promote yourself. So, you want to stay tuned in for that. That's what that subscribe button's for. So, let's dive into, you know, promoting yourself as an artist, as an entertainer, as a performer. You have a certain presence that is needed in between shows, before your shows, after your shows. You have to be present and engaged with your audience, your potential fans, you know, anyone who's looking into what you have to offer. You have to maintain a kind of a presence and everything. So, there's a few things you can do right off the bat to kind of, like, give yourself a boost. And it involves, you know, getting involved with social media. You may have to go into YouTube and do some learning. But this piece of keeping in touch with your audience and your fans, this is the piece that progresses your career even further. And there's not a whole lot of work that goes into this. Everything I'm going to tell you today is super, super easy. And I'll even give you a tool that helps it make it even easier. So, first thing you want to do, brush up. Brush up on your social media. You're going to want to be involved with Facebook and Instagram and Twitter in some sort of way. Me, personally, I'm more of a Facebook person. I do post to Instagram only for the purposes of the show and to, you know, reach my audience. I do post to Twitter. Truthfully, I'll be honest with you, the only way I post to Twitter is an automatic posting that goes out when I upload an episode. And I automatically post everything from Instagram to Twitter. I don't know. I tried to learn Twitter. It's not really my cup of tea. I'm not really going to be of much use to you on Twitter. But I still think you need a presence, even if it's one of those automatic posting where, like what I'm doing, where you just automatically post from Facebook or from Instagram or, you know, from any other third-party site. So, Facebook. I'm not talking about your personal page. I don't think you should use your personal page to promote your shows. And your friends and family may or may not appreciate it. And, I mean, that's your personal. That's your connections. That's your people personally. Yes, some of this stuff is going to bleed over because it's your passion. It's what you do. But you should, I would say you should also have a Facebook page that you manage that is completely dedicated to your performing. Use your stage name. You know, select the category that you fit into. But create a Facebook page. Sometimes it may do well to also create a Facebook group. Depending on a number of factors. Me, when I was performing. I did have a Facebook group. It was fans of Reggie. And I didn't have a whole lot of members in it. But that's another way to connect with people. Some people may want to join. Some people may not want to join. I would say maybe a group is further down the line. For now, stick to the page. You're going to want to have a separate Instagram for your performing. And you want to have that separate Twitter. Other things you can look into is a Snapchat. And I know the app Lively is also pretty good. And, of course, you can have a YouTube. All of these things are recommended. I'm not real big on the Lively and the Snapchat. But YouTube, Facebook, Instagram, Twitter. And then personally, and this is, I mean, a lot of people will tell you a lot of different things. You can do a lot with social media. But having a website kind of adds that extra professional look to what you do. It adds that extra, you know, this is what I'm doing with my life look. If that's what you're going to do. If that's what you're going for. For me, I wanted a website so bad. I didn't think I could do it. It's actually super easy. It's quite fun. And it doesn't really matter. It doesn't really matter how good it looks as long as the information's there and it's clean. Like you can have a plain background and just straight up text and a couple of pictures. As long as it's clean, you're good. Personally, I would actually spend the money on the domain name as well so that you can have like a www.chrisjuggles.com or, you know, whatever it is you do, whatever your name is, get the actual.com if you can. After you have all this stuff, after you have this Facebook and this Instagram and Twitter and the website, after you have all this stuff, you know, how do you use it? That's, that's the big question. That's where a lot of people get hung up is how do you use it? And like most things, like you're, you know, think about your talent. When you were developing your talent, it was rehearsal. You had to learn things by doing it over and over and over and over and over again. Consistency is going to be, your best friend when you are promoting yourself and getting out there. You have to post plain and simple. You have to post. You have to post often. Stay consistent. You got to do at least one a day. Make it part of your daily routine. When you get up in the morning, you got to post at least once a day on your Facebook page, on your Instagram, on your Twitter. And this is, this is what I would do. Truthfully, I would videotape a rehearsal and then I would throw it into some video app, like a video slide, show or some app you can download on your phone and just like chop up the video into 30 seconds segments and use that as your posts, you know? So then you have three days of posts where, yeah, you're in the same outfit, you're in the same rehearsal, but you have three days of posts and this can all be done while you're doing it. You know, this is going to be done while you're waiting for your breakfast to heat up. This could be done, you know, over your morning coffee. So that's what I would do. I'd videotape the rehearsal, chop it up into 30 seconds segment. Use those to push out on social media. And there you got your Instagram, your Facebook and your Twitter post. Maybe post a picture later in the day to all three and you're good. YouTube's a little bit different. YouTube's more of like a weekly or a biweekly thing where you really post a good video of rehearsal or whatever you're doing. That's the thing is, is keep updating everything. So people shy away from like Instagram and Twitter because of hashtags. Hashtags is just a subject that represents, represents what you're sharing. So if you're sharing a video of you on a balance beam, you can do hashtag gymnast, hashtag gymnastics, hashtag balance beam, hashtag, I love gymnastics, hashtag future gymnast. Like these things that just represent what's in the picture in the video. That's an easy thing to do. The key on Instagram, I would go up, I would go up as high as like 20, 25 hashtags. Twitter, keep it to like two to three, you know, and you don't really even need hashtags a lot on Twitter. Twitter is all about engagement. So unless you're going to go hardcore on Twitter, I personally, I don't even hashtag my stuff, but I'm not, I'm not a big Twitter user. If you are great, use it. And that's, that's really it. Like that's the key to it is having the, these three social media profiles posting to them constantly, having you, you YouTube channel that you share your videos to constantly, not just your shows, but Hey, update your rehearsals, do a how to video of something you just learned. People love learning videos. People love watching professionals learn something new. People love watching people make mistakes while they're learning. So if you do a video where you're trying to learn a certain sequence, you know, do do cuts of where you mess it up, you mess it up, you're getting better, you're getting there and then you nail it, you know, do the progression. You can easily, you can easily chop up videos and you know, slice and dice or whatever you want to call them. You can easily crop your videos and cut them like that on an app on your phone. Just look it up. You can probably Google app to edit videos on phone and you'll find something immediately. Now I mentioned the preference of having the website along with the website comes an email list and that can all be done like free through MailChimp. And so you would use the website to, to tell about yourself a contact page, maybe share posts, some video like some of your better show videos and some better pictures, any recognitions, anything you've had, like history of where you perform and things like that. And then you have a capture where people can put on their emails for updates from you and you can use your email list to promote yourself. If you have something going on specific, like maybe you're starting a class to teach what you do, whatever it is, you can share with your email list what you're doing. That's like a once a month, two times a month type of email. And it doesn't have to be like a formal designed email. People respond really well to just that person. Hey, I just wanted to update my list, let you guys know what I'm doing. This is what I have going on. This is what I'm working on coming up. And of course you plug your shows. And that's kind of leading into the next episode is how you promote your shows. So once you have your Facebook page, Instagram, your Twitter, you know, your YouTube, your, you know, and your website, how do you then use that to promote your shows? Because here we've talked about promoting yourself. Promoting yourself and staying connected is just, it's just about consistency. It's about that posting and that sharing and that showing people what it is you're doing and what it is you're working on. You want to give them insight into what you're doing between your shows. So I promised you that I would share with you a tool that you can use to help you with all this social media stuff. So it really shortens my time when I want to share with you a tool that you can use to help you with all this social media stuff. Facebook, Instagram, Twitter, all at once. So two things I use one, I save all my hashtags in a memo file that I've copied and pasted to my clipboard on my phone. And it like I've, I've locked it into my clipboard. So no matter how many things I copy and paste on my phone, this is always going to be available for me in my clipboard. And if you're not sure what I'm talking about, please go to the university of YouTube and find out how to use the clipboard on your phone. So from there, I go, I have this app called buffer B U F F E R. I know it's available on Android. I'm pretty sure it's on iPhone. Also, you can also use it on your computer. Buffer allows you to share to three platforms at no charge. Now, if you pay more, you can share to LinkedIn and Pinterest and Tumblr and Facebook and Twitter. You can share to like 15 different places with the click of a button. But think about the three, the trifecta, Facebook, Instagram, Twitter. Those are the big three that you need when you're promoting yourself. I have buffer. I use it all the time. The cool thing about it. And I'm, this is not a plug. You don't have to pay for it. So this is not a plug. I'm not making any money off of this. This is a tool that I find incredibly useful. And I just want to share it with you. You can set it up to where it posts at certain times on a rotating basis. So I have mine set up to where it posts it. Like if I just put a whole month, I can set it up to where it posts at, like, 1:30 p.m. and 5:00 p.m. Monday through Friday. And then Sunday and Saturday, it'll post it like 9:00, 11:30, 2:00, 5:00, and 8:00. Like it'll post five times on the weekend. But so I can literally just put in a whole bunch of content. And once that's set up, I don't have to worry about my social media all week because buffer is just going to post for me when it comes time. Time clicks, sends the next post out there and boom. It's on my social media. Next thing you know, I'm getting notifications of likes and shares and comments and things like that. That's the app that I would recommend using for sharing on social media. If you're looking for something to put together pictures and like add things to pictures without it being corny looking, in my opinion, you can also use a website called Canva, C-A-N-V-A. I did a training on it in the Facebook group. If you want to be involved, actually, if you want more being on stage, you can join the free Facebook group. I made it easy for you. Be on stage dot com slash group G-R-O-U-P. That'll get you in there. If you scroll down a little bit or look in the videos, I did a training on Canva to kind of show you how you can make a basic personal graphic for yourself. So check that out. And hopefully I will see you in there. As always, keep on shining.
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