Episode 266: The New Andromeda Playbook: The State of Meta Ads

[Music] Hey, Saw Marketers. Welcome back to the podcast. I'm Anthony, Creative Producer here at Saw Marketer. Today's episode is a little different. We're sharing the audio from the first lesson of our free mini-class Learn to Run MetaAd The 2026 Way. If you've been running MetaAds recently, you've probably felt the shift. The platform has changed dramatically, especially with Meta's new AI-driven system and Dramada, which is reshaping how ads are delivered and how campaign scale. In this lesson, Saw Marketers CEO Molly Pippen breaks down what's actually happening inside the platform. While many advertisers think MetaAds are broken, and what it really takes to succeed on the platform today. She also shares the high-level framework our team uses after managing hundreds of millions in ad spend across client and owned brands, including why Creative now plays a bigger role than ever. And if you'd like to watch the full mini-class, including the rest of the lessons and visuals that go along with this training, you can find the free class at the link in the show notes. But first, here's a quick message from SmartMarketer founder Ezra Firestone about why he chooses Omnysend to power his email and SMS marketing. Hey, Ezra here with a quick note. You may not know this, but I just bought a new company. And you know what the very first thing I did was was get them set up on Omnysend. I migrated them to Omnysend. That's how much I trust that platform to drive email and SMS performance. And you know, it's like Omnysend isn't as well known as some of the other brands out there, but I really believe in what they're doing, not just the product, but the people behind it. Their support team is next level. And the platform gives my brands everything they need to drive real growth. So if you haven't heard about Omnysend for email and SMS, I think you're really going to love them when it comes to comparing them to other things out there. Check them out. They're offering a special deal to SmartMarker subscribers. So you can go to smartmarker.com/omnysend. That's omni. I'm the smartmarker.com/omnysend. And you can use the coupon code smart to get 50% off your first three months. I don't think you're going to find a better platform that's going to help you get set up and integrated and optimized. So go check them out smartmarker.com/omnysend. Use the coupon code smart for 50% off your first three months. Thanks for listening. Hello everybody and welcome to the in-dromative playbook brought to you by SmartMarker. I hope you're having a wonderful day wherever you are in the world. I am recording from my studio here in Dambol, Kentucky. So sending you guys lots of love. Thanks for being here. We are going to provide as much value as we can on how meta ads are working in 2026 during this mini class. As I said, thank you so much for being here at SmartMarker. We believe that your time is your greatest resource. So we do not take it lightly that you've decided to hang out with us, even though it's virtually here on the interwebs and to spend your time learning with SmartMarker. This class is brought to you by a whole team of people, but the two instructors that you'll be learning from are myself. I'll tell you more about me here at a minute. And Dennis. Dennis is our director of advertising. You'll be seeing him in videos three and four. He is one of the smartest minds in the world when it comes to meta ads. And it is an absolute treat to have him as part of this class, especially to cover the very tactical parts of what's working on meta in 2026. But again, thank you so much for being here. We promise to pack as much value as we can into this free class. And we really hope that you enjoy it. Before we dive in, I want to share with you whether you've heard it a million times or this is your first interaction with SmartMarker. What our mantra is here in our company. And this is not just a mantra for SmartMarker. This is the way that we go about life. This is the way that we believe the world works and the way that marketing and business works. And that is really simple. It is served the world unsalphishly and profit. And what's interesting in this industry of online commerce, digital marketing, you hear a lot of folks and gurus talking about making money. And who doesn't want to make money? It's one of the most important resources that we have here on planet earth. But if you come at this, if your entire goal when it comes to marketing and commerce is simply to make money, you will probably struggle and you definitely won't have fun. If you're able to flip that and really come from a place of service, whether you're a media buyer, business owner, agency owner, freelancer, it doesn't matter. If you're able to really think about a group of people in which you can serve and you are able to do that unsalphishly, like we are in this free class. We are going to give you hours of free content from the goodness of our hearts. We are serving the world unsalphishly and then as a result of that, we will end up profiting. And I will tell you my career and the existence of smart marketer is the perfect example of this. So promise me we are going to give you a bunch of amazing tactical meta ads information and general business information that will help you make money online. But promise me that you will use this information for good that you will actually go out and service a group of people like we service you here at smart marketers. So if you take nothing away from this free class, remember, serve the world unsalphishly and profit. This is the way to not only make money but to have fun and to do it the right way. So who am I? My name is Molly. A lot of you are familiar faces. I believe about half of the few thousand of you that signed up for this class were in the smart marketer ecosystem, which is exciting because that means that half of you are brand new. And you are brand new faces that we have never interacted with before. So I wanted to tell you a little bit about myself and why we are teaching this class. This is a picture of me and my dog Larry. He's actually in this room right now. We won't be able to get him on camera. He's taken a nap. But Larry has been with me my entire entrepreneurial and digital marketing career. He makes his way into every presentation. You might see him a few more times. I actually started in digital marketing. I didn't mean to get started in this industry about 14 years ago, which is crazy to say now it really feels like five years. I moved to Austin, Texas from Kentucky. I had no idea what I was going to do in Austin. My college professor told me Molly. I just went to a conference down in Austin. It's a really happened in place. I don't know what you're going to do there. But I feel like there is something there for you. You should move. My family was shocked. It did not make logical sense. I moved down there. I started bartending. I did everything I could to make insmeat. And then I happened to find a listing on Craigslist. This is when Craigslist was used for not sketchy things. I talked about a paid internship where you could not only learn, but think you would get a chance at a full time position. I'm very competitive. It felt like a game. And so this listing spoke to my heart. I knew I wanted this internship. So I was lucky enough to land this internship with a company called Digital Marketer, which I'm sure a lot of you guys are familiar with. It was founded by Ryan Dice. And I worked my way up in that company. But I started at $12 an hour here in the marketing industry. I didn't even own a laptop at the time. So whether you are a seasoned veteran like me and you've been doing this stuff for decades, or you're just getting started. I promise this is all figure out a bull. Now I'm the managing partner and CEO of smart marketers. So after my career at Digital Marketer ended, I did a bit of consulting. Then Ezra and I decided to partner on smart marketer. And seven years later, I'm so grateful to still be a part of this organization. We have an agency where we provide services for over 30 clients. We have the information side of our business like what you're experiencing right now, free and paid courses. We have live events every year. We have a mastermind called mentor table. And then we actually own our own businesses and operate them too. So this information and this experience that we're sharing here in this class is not just agency work. We have stake in the game too. We know what it's like to own a business and have our own money on the line. I also run a dog rescue called fields of freedom dog rescue. This is a passion project for me that started a few years ago. If you're ever interested in getting in the nonprofit world, it is crazy how well our skill sets in business and marketing transfer over to nonprofits. So hit me up if that's ever interesting to you. We save a few hundred dogs a year from euthanasia. So I have a farm here outside of my hometown. We are able to house about 30. dogs at a time and we have an entire foster network where we're constantly saving dogs from overcrowded shelters that otherwise would be put to sleep. So if you're ever looking to volunteer, donate, adopt a dog, our dogs travel internationally. We just had a dog adopted and Portugal from one of our awesome team members, Dominique and Philip. So let us know if you're interested in a dog, f-o-f-dogrescue.com. And we also own a restaurant. So I got married a few years ago and my husband, Casey, who was actually a childhood friend, we had been friends our whole life. I was living in Amsterdam at the time. I came back to visit over the holidays, ran into Casey and now five years later we've built this incredible life here together in Kentucky. And part of that is an awesome bar in restaurant called Morleys. It's a garage bar. So if you're ever in Kentucky, if you're ever in Dambal, Kentucky, come check us out. And I don't share this stuff to brag guys. I share it to number one, hopefully inspire you if you're looking forward into your future. But again, to say, hey, we actually do this stuff and not just the e-com brands that we own, but things like nonprofits, our restaurant, I use the same strategies that we're going to talk about here in this mini class to get dogs adopted, to sell chicken wings to our local communities. So I always like to share my story and hopes that it inspires you and shows you that no matter where you are right now, there is always a journey ahead, especially if you're willing to show up every day consistently with the positive attitude, you will be shocked what happens in your life and your career. And just a little bit of us about a set smart marketer, I already kind of told you what we do, but we've helped over 50,000 students up level their skill sets when it comes to digital marketing and online commerce. Just between the four owners of the business who are myself as a firestone, who a lot of you know, John Grimshaw, who is someone I've worked with since back in the day and Papine Huffin, who I met in Amsterdam and runs our agency, we have over 50 years of experience doing this stuff, which is a lot of experience when you think about how long the internet has even existed. We spend hundreds of thousands of dollars a day on paid traffic and we send millions of emails. Again, not just for our clients, but for our own brand. So we are in the trenches. I have overseen over $650 million in ad spend that blows my mind. You know, 14 years ago, I was sitting here as an intern that was learning meta ads. I remember when I spent my first thousand dollars, it was so scary. It wasn't my money. I had no idea what I was doing. And now I get to work with a team of over 50 people across the world, some of the best media buyers in the world, creative strategists in the world, offer structure in the world. And I am constantly learning from them. That's why Dennis is also a part of this course. So it's crazy to look back and see what we've been able to do over the course of over a decade. As I said, we own our own businesses in e-com, SaaS. You'll hear more about our new SaaS tool in the next video, local business, and then of course, SmartMarketer is an info and service business. So whatever type of business that you operate or that you are part of, you are welcome here. And this will relate to you. And as I said, everything we're sharing in this course is not just coming from my brain. I want to give credit to the over 50 employees and team members that we have at SmartMarketer. I'm so lucky to work with some of the best people and marketers in the world. And thanks for making this organization what it is. And thank you for doing all of this cool sh*t that I get to share with the world here in these videos. So enough about us. Who are you? And as a true marketer, I know we have a few avatars out there that are watching this mini-class. You might be a media buyer as I was for much of my career, whether again, you're just getting started or you've been doing this for longer than I have. Or maybe you're a creative strategist or you are a member of a marketing team in some way. All of you are welcome here in this free class. I know we have a lot of business owners and operators and many different niches also watching this mini series. So whether you are running ads on your own is the owner founder, whether you have a team, this mini-class is for you and props to you for staying in the game and keeping your skills sharp. I also know we have a lot of agency operators and even freelancers here who are working with clients and businesses and wanting to up level their skillsets so that they can help others grow. And I just want to say I see you. I have operated and operated in almost every business type. And I will say that client work as an agency is some of the hardest work you can do. Not only do you have to manage what's going on internally, but you also have to manage client relationships. There's so much complexity that I never understood before we had an agency. So agency owners, operators, what's up guys? If you're a freelancer running ads for people, you are all welcome here and I hope this information really helps you stay up to date so you can get the best results for whatever business it is that you are working on. The goal of this mini-class is simple. We are looking to get up to date with what's working in meta ads in 2026. We're not only going to educate you on how the platform's working, but we're also going to give you our playbook so that you can copy it so that we can hopefully shortcut your path to success. So what to expect over the next five videos? Of course you are here in video one. This is the state of meta-adds. This is your introduction video. Everyone must watch this video. I hope you watch all five videos, but so many people are operating on meta right now without actually understanding the machine. Imagine if you worked in a factory, and every day you were working with some complicated machine where you could be injured or hurt if you did not operate this machine correctly. Think about the amount of training you would go through before you actually used that machine. So many people are just flying blind whether they're new or whether they've been on the platform for years. Most people do not understand how the machine is working in 2026. So we have to understand that first before we operate the machine to the full-est extent. In the next video we will talk all about creative. As most of you know, creative is the currency of success in 2026 and moving forward. It's a topic that I know all of us love. It's our most requested topic from you, our communities. So I'll be diving into everything that's working with creative and actually give you our most recent creative menu that been been at our creative director just tidied up for all of you. And video three will bring Dennis in again, our director of advertising. This is when we are going to get a bit more tactical. This is talking about creative diversification. So not just how do we build amazing creatives, but how do we build creatives in a way that feeds the machine that is meta ads in 2026. Dennis is built a really, really cool matrix that all of you can download and use in your businesses within that video. Video four, this is probably one of the most requested topics and it's everything tactical when it comes to campaign structure. This is something you all ask about all the time. How many campaigns, how many ad sets, where do I set the budget? Should I use consolidated campaign structure? Should I be splitting everything into different ad sets? We're going to cover that in video four. The recent updates to meta have changed best practices when it comes to campaign structure, but you might be surprised. So definitely don't skip video four. And then video five, I will be back to round things out. And this is called do not focus only on creatives. We had to go with a solid headline there to keep you guys engaged. This is going to cover everything else that we're focusing on when we're wanting to scale an account. Things like avatars and offers since the rest of the course is so creative, heavy. Then Dennis and I will be available for a live Q&A. Please join us. Put this on your calendar for March 5th at 2 p.m. Eastern. You can ask us anything, whether it's simple tactical questions, whether you want to ask specific questions about your business or your client, or even if you want us to look over an asset like ads or your landing page, we will be live and available. We love engaging with you. And this is our favorite part of the class. So you can only ask questions if you sign up live. So make sure you put that on the calendar. So each of these things, videos will roll out day by day. So watch your email and get excited as each video goes live from today through Friday. And of course, this free class is in celebration of something new that we're launching. Every free mini-class that we do is here to give you value as we talked about when we covered the mantra of smart marketer, serve the world unselfishly. That is what we are doing in this mini-class and the Q&A that we will host live with you. And then of course, we need to also profit and we want to serve you in a deeper way. For many, many years, I hosted a mentorship called Train My Traffic Person. We actually retired that mentorship a year and a half ago. It was so extensive, it was so long, there was a lot going on in my life at the time. Our business model had changed. So we decided to retire that mentorship, even though I so loved doing it. A lot of you that are watching, a lot of the clients we have now, a lot of the relationships we have now came from Train My Traffic Person. And in the last six months, I started talking to the team, how could we bring something like that back in a way that is still a service to you guys, but also sustainable for our team? So we've decided to launch something really exciting. It's called SmartPaid Traffic Live. This is going to be a 10 week live class, where yes, we educate you and give you all of the systems that we use in SmartMarketer and within our agency to grow our clients' businesses. This is not just meta-ads. This is all of the paid traffic platforms that we use. We're talking offers, we're talking promotions. Really the marketing ecosystem that we install inside of businesses to help them grow. Not only will you get that content, not only will you get those systems, but we will be doing six live Q&A calls so that we can further answer your questions, review your assets, and figure out where you are stuck. This live class will kick off in March. You do not want to miss it. Head over to smartmarketer.com forward slash traffic to sign up. We have made this a really reasonable price so that anyone who's interested in up-leveling their skillset or really growing their business this year, so that this is something that you can have access to. And again, it's not just a course, it's not just information. It is all of the tools and systems which are really what matter in today's AI world. And not just that, but it's access to Dennis and I so that when something doesn't make sense, when something isn't working for you, when you need another set of expert eyes, we are there live on a Q&A to hold your hand virtually and help you get unstuck. So again, smartmarketer.com/traffic, please join us for SmartPaid Traffic Live. And if you're not interested in that, if you're looking more to hire someone to do this for you, in our marketing agency, we offer many paid traffic services that include creative. We also have an email service and a TikTok service. You're already spending about $50,000 a month on paid traffic. You could be a good fit. So if you're interested in us doing it for you, go to smartmarketer.com/agency, fill out that application and we'll get back to you and see if we can be of service to your brand. All right, now let's dive into the content. It's interesting, as I said, I've been doing this 14 years and in the last year, I have seen more confusion, more panic, aah, panic! (laughing) And more people saying that meta ads are broken than I've ever heard or seen before. And it's really interesting to me because that is not the experience that we're having. For us in 2025, 2026 and hopefully beyond, these have been some of the most successful years that we have ever had with paid traffic. And I think it's because we actually understand how the machine works. And because the machine got smarter. (laughing) Thank God. But as I said earlier, you have to understand how the machine works before you use the machine. And that's what this next section of this presentation is going to be about. This is a picture of me from 2016, which truly feels like lifetimes ago. Some of you all might have clicked on an ad to sign up for this class where I included a bunch of pictures of us as marketers in 2016 and I listed out all of the things that were going on 10 years ago in meta ads. And it's crazy because so much has changed but so much has stayed the same. And the beautiful part of this is that because the machine has gotten smarter because meta is investing billions of dollars every single year into this machine, our lives as media buyers have actually gotten a lot easier. 10 years ago, it would take me two or three hours to set up a meta campaign, something that all of you can now do in five to 10 minutes. So I want to really flip the script on this instead of meta ads being broken or wrong. Let's come from a place of gratitude that this machine is so smart now that as media buyers and business owners, we are able to spend time on the stuff that actually matters. So I would go back to 2016 only for the prices of meta ads and the cost being so much lower but really in every other area of this discipline, I would take 20, 26 over 2016 any day. And as most of you know, in the last couple years, meta is new AI system as we're gonna call it. There's so many words people are using for it has totally redefined how billions of ads are delivered to consumers every single day. There are lots of details that go into this but most people know it as Andromeda. That's why you have the beautiful Galaxy picture here. I will admit, it took me a few months to be able to pronounce Andromeda correctly. (laughs) I don't know why but shout out to meta for at least naming things in ways that are interesting. Andromeda is sort of the blanket term that everyone is using to talk about the changes that we have seen on meta in the last couple of years. And again, it is caused panic. (laughs) In the industry. And that's okay. That leaves an opportunity for people like us that are willing to come about this in a place of gratitude and that we don't need to panic, right? We just need to stay logical and really understand how it works and give the machine what it needs. So what is Andromeda? It's not really a blanket term for everything that's happened the last couple of years. Andromeda is an upgraded retrieval system. Those are the words that meta uses. Retrieval system, it sounds like I don't know, something to do with the dog rescue or us teaching dogs to retrieve. But this is what Andromeda is. And to us, it is honestly a gift from the marketing gods. Thank you marketing gods. We've got enough few gifts over the last couple years that we'll talk about. But Andromeda is simply a retrieval system. That's all it is. So what does it do? It takes tens of millions of ads that are live on the platform every single day. And it filters it down into a handful of ads that could then be matched to a relevant user. That's it. That's what it does. And I'm not trying to downplay it. This is an incredibly complex system that none of us that are not engineers will ever truly understand. But I just want you guys to know that Andromeda is not all of the changes you've seen on meta. Andromeda is a retrieval system. And it has changed the way that we advertise. Andromeda doesn't actually pick the winners, though it doesn't decide which ad I'm going to see when I log on to Facebook or Instagram or any of the meta properties. It creates a short list. So it creates a short list of ads that Molly Pittman is most likely to convert on based off of the millions of data points that meta has now collected on me since I think I've been on Facebook since 2005. So over 20 years. then and drop the hands this over to. the post retrieval system. So this is more the ranking system or the auction that we have been used to with meta since it began. Obviously there's been a huge upgrade recently, but a lot of people think that Andromeda is actually the auction and that is not true. I'm not gonna get too nerdy here, but I do want you as an advertiser to understand the other components that are at play here. So the first is meta gym. (laughs) I think of a diamond whenever I hear meta gym. So gym powers the ranking stage. So after Andromeda handles the retrieval, gym actually ranks and then decides which adds to show from retrieved candidates from Andromeda. This launched in 2025 and then there was actually an update to gym this year, which has made this even more powerful. Something else at play here is meta lattice. I don't know, I think of IV on a wall when I hear this term. This is the improved ad ranking architecture that improves how ads are shown to people, making them more relevant and effective. This was launched in 2023. I don't know if you guys have noticed as consumers, but especially the last three years, the specificity of the ads that I see based off of who I am and my internet activity is absolutely insane. And part of that is thanks to lattice. And then the fourth piece of this is what is called sequence learning, which sounds so nerdy. And this is essentially meta's ability to facilitate an entire customer journey in a way that they couldn't before 2024. So the way that they describe this is previously with traditional aggregated data models, if a user converted on one ski resort ad, they may continue to see other ski resort ads. With recent changes in our ads learning model, after purchasing a ski resort room, a person would now see ads for ski equipment, lift tickets or ski luggage, providing more relevant ads personalized to the purchase journey. This is why we now have the ability to set up a broad campaign in meta with lots of different ads that facilitate an entire customer journey. This is not something we could really do before 2024. So Andromeda again is the blanket term. It is really just a retrieval system, but it sounds cool, so let's roll with it. And Jim, Latis and sequence learning are really at play here in the post retrieval stage, ensuring that this entire system not only works for advertisers, but most importantly, is showing the most relevant ad to the most relevant consumer so that everyone wins in this ecosystem. So what does this mean in plain English? If you're not an engineer, let me break this down really quick. MetaNow understands ads by context and meaning. We're gonna go really deep into this, but I want you to think about the word context that's gonna come up a lot here. That is a huge part of meta-abortizing nowadays. Ads are grouped by clusters. Clusters might include ads that are similar in different ways. For example, it could be a topic, skin care, fitness, SaaS tools, dogs. I can't tell you how many dog ads I see every day. I am all up in the clusters of dog ads, but it's not just topics. It's also things like offers, a discount, a webinar, a free trial, and I'm more someone that reads a blog post or am I someone that's gonna opt in for something free? Do I respond to a sale? Am I more likely to buy something full price? Do I buy more expensive items? Do I buy cheaper items? This all comes in to play when meta is building these clusters. Of course, creative styles, which we will dive deeply into. UGC videos, static product shot, testimonial, carousels, there's so much more to this. We'll cover in the next video, but this is definitely something meta is analyzing on consumers. What are we most likely to engage with? And of course, audience signals that we talked about earlier, depending on how often and how many years a consumer is using meta platforms, there are probably millions of signals that you have given meta about you as a person. It's pretty wild, and this isn't just on the meta platforms. You have to remember, most websites on the internet have meta pixel installed. MetaNose is much about us as almost any company in the entire world. Meta matches people to clusters based on signals like purchase history, again, because the pixel is installed. MetaNose, what you are buying and what it costs. Content consumed, this is on and off meta platforms. Are you watching videos? Are you reading blogs? Daily context, right? What time of day is it? What device are you on? What have you been doing on that device during this very session? That might affect the type of ad that you see. This is actually fascinating and something that did not exist 10 plus years ago. So I want you to think about this more from the context of this person is currently behaving like someone who engages with cluster 847, UGC fitness discount ads. That is the way to think about this. That is meta advertising in 2026 and beyond. Now, this is Dennis at Bucky's. If you're an American or you've ever been to the US or if you watch YouTube, you've probably heard of Bucky's. It is a fascinating business. It is a gas station on steroids. I got to take Dennis to Bucky's. He lives in Bulgaria. So this was a big deal. We went last year on a road trip from Kentucky to Nashville. So Dennis had his snacks there for our road trip. But I loved this quote from Dennis when we were building this class. He said, don't let anyone tell you that in drama, it killed your results or that your ads won't work if you don't follow this tactical rule or that tactical rule. It is simply not true. Because the machine is so smart now, guys, there are many, many ways to go about this. And that's what we're going to teach you in this class. So if we had to summarize, what are the five keys to success with meta ads in 2026 and beyond, this is what we came up with. Number one, meta rewards strong inputs. If you only get one thing out of this class, remember that. Your job, whoever you are watching this video, is to give meta strong inputs. Meta cannot fix bad marketing. Most of the people that are saying and drama that broke meta or that meta doesn't work, no offense, they are not practicing good marketing. And that is something that meta cannot fix for you. You cannot hack your way out of this. And Andromeda is making a lot of advertisers lazy. I've never seen lazier advertising and asset creation than I have the last couple of years. And the reason for that is people think, oh, Andromeda, let's just lump a bunch of crap together in a campaign and launch it and it will work. That is your problem, guys. It's not the system. The problem is laziness. The inputs haven't changed either. Since I started advertising on meta, it's just the weight of their importance have changed. And marketers have quit focusing on the fundamentals, especially around creative, copy, offer. Broad targeting will not fix bad marketing, as I mentioned earlier. So there's a huge misconception that we hear. Can broad targeting work in an account? Yes, we'll show you that later. Does it always work? No. But it only works when you are giving meta solid inputs. A new campaign structure will not fix bad marketing. There's so many people out there again looking for a hack or a button or a certain way to bid. Or they think if they spend around three times on their head before they launch the campaign, it's magically going to work. Sorry, guys, this is not magic. This is simply knowing human psychology and understanding the people in which you are trying to reach with your advertising. Our success lies in our ability to produce the best assets to sell our product or service, assuming that we are selling something that the market actually wants. So number one, meta-verwards strong inputs, and then, The inputs are very simple. Creative, copy, and offer. Your offer is your landing page. It is truly what you are offering the end user, what you are asking from them when they click on an ad. We'll talk more about offers in video five. Number two, creative is now a cost multiplier. At SmartMarket or Live, which is our annual conference in October and Denver, grab your tickets, by the way, would love to see you in person. A meta insider said this, "If you have really good creative, meta will subsidize your cost up to 50%. So that means really good creative. You'll pay up to 50% less to acquire a customer. If you have really bad creative or really limited creative, you're going to end up paying up to 50% more." This is one of the issues I'm seeing in advertising. People are half-assing the creative. They understand that it's important, but they just don't put a lot of time into the marketing behind it. And then they say that meta ads don't work because their CPMs are too high. Their cost are too high. And their creative is so bad that the economics of the media buying would never work in the first place. So this is one of our focal points and has been for a few years now. This graph here shows you the importance of creative. This is one of our clients and you can see that they were humming along in sales throughout the year, May, June, July, August. Do it okay. In September, we unlocked one ad that went crazy for them and started generating amazing results. You can see that it overdubbled their business overnight. The only reason the graph ended up going down is unfortunately we didn't expect this so we ran out of stock. This shows you the importance of creative. This shows you that one good ad can completely change your business. Creative is not the most important variable though. There's so many people in the industry telling you creative is the most important. Creative is high up there, but it is not the most important variable to your success. And it's not just about volume, right? People think, "Oh, if I launch 50, 100 ads every single week will feed the machine." That's what the machine wants. And there's some truth to that which we'll cover later, but it's really about diversification which we're gonna dive deeply into. Diversification isn't just important for getting results out of the gate. It's also going to increase the potential audience size for your ads. A lot of people have trouble scaling and this is one of the reasons why. For example, if you only have one creative format with one messaging angle, you have a limited audience size period. Doesn't mean that your ads won't work. It just means a few other things. Your ads might start fatiguing faster just something I hear from you guys all the time. Oh, my ads were working for a few days and then they fell off. They're working for a few weeks and then they fell off or a few months and they fell off. This is what we call creative fatigue. And that can lead to unstable performance, volatility and things just kinda go in downhill overall. You might not be able to scale past your current level of daily spend if you don't have creative diversification. Notice I didn't say volume. Volume is important, but it's really creative diversification that is the most important. And as I said, we're gonna cover this in more depth in the next video. Creative is very important, but what is the most important aspect of success here guys? It is having a product or service that a market actually wants and knowing how to speak to those group of people. If you have that nailed down, creative is then your second most important activity that you are going to be participating in when it comes to meta media buy. Number three, I love this one. The old way and the new way both work sometimes even in the same account. So with this tip, I'm speaking more to campaign structure how we set things up inside of meta. And a lot of you clicked on this ad to the left to sign up for this class. We called it the Andromeda way, which now you guys know there's so many more things involved here nowadays, but that's just kind of what we hear you guys say in the Andromeda way. When we analyzed all of the accounts that we run, half of them and all of these accounts are scaling healthy businesses, healthy meta ad accounts. Half of them were using the old way. And half of them were working under the new way. Now, do we test the new way across all accounts? Heck yeah, right? It doesn't mean that it hasn't been tested. It just means that in 2026, it is not working across every account. This is very counterintuitive from what you're going to hear from meta and lots of other gurus. But I'm here to tell you that they both can work and sometimes they are both working at the same time in an account. So what is the old way? 2007, when meta ads launched to 2024, this is narrow targeting, heavy interest stacking, which if you ever learned from me in the past, you know I love my interest. Many adsets segmented by audience types. You can really laser focus who you're reaching. Budget controlled manually at the ad set level. And targeting was the primary lever. The marketer really decided who saw the ads because we had so much control because of the way we were setting things up. The goal was really to control the system through structure and targeting, which again, can still work. But then there's this new way, the Andromeda way that we've seen emerge over the last couple of years. Broughter targeting fewer audiences, consolidated campaign structures with less ad sets, budget controlled by the algorithm using CBO and advantage plus, creative as the primary lever, creative as the targeting, instead of interests or look likes, or all of the targeting options that we used to use and still do sometimes, machine learning now decides who sees the ad. And the goal is a bit different. Feed the hungry system enough signals, copy creative offers to scale efficiently. But what if I told you that both could work at the same time? Here's a really simple example of that being the case. And we see this across all industry types. This is one of the campaigns that we are running for this class to generate leads of wonderful humans like you all to get people into this class. You'll see at the very bottom, we have a broad ad set. That is more the new way, right? That's the Andromeda way. And that is generated about 400 leads for us at a really good cost. But then you can see within all of the other ad sets, we are using the old way. And all of the other ad sets combined have generated in this campaign, about 400 leads also at a bit of a higher cost per lead. Now our goal here is a sub $15 lead. So almost every ad set that you see here within this campaign is hitting our benchmarks. And I want to point this out, because a lot of people would say, oh, look at the broad campaign, it's so much cheaper. It's higher volume. Why don't you turn everything off? Why don't you just scale that? Unfortunately, it's not that simple. You can see that the old way is still allowing us to get volume to get scale while still hitting the benchmark of a sub $15 cost per lead that we wouldn't have gotten by just increasing the budget on the broad ad set. Then this will show you many more examples of this in video four. But I had to show you this to just say, look, guys, even for an info business, the old way and the new way are working together here. Now this doesn't mean that some accounts that we run aren't completely the new way. They are. Some of our accounts work best, completely consolidated. On the other hand, some accounts work best still completely segmented. And some of them are a hybrid, which will show you in later videos. So do not feel like you have to make the new way work in your account. There are many options here. All right, tip four. When I look at our clients, when I look at our businesses that are really succeeding, something that they all have in common, especially when it comes to paid media, is that they master their numbers at scale. So as we give more control to meta through the new way of media buying, one way that we can still be involved, that we maintain control is by really understanding and knowing our numbers and using those to make wise decisions that actually help us grow our business. Your account can be found on the website. and not scale past what your unit economics support. I don't care what you're selling, we all have profit margins. If you are scaling your campaigns or you don't understand what that means for you and you're scaling your campaigns to a point where you're actually losing money or you don't even understand what good looks like, of course, meta-ads aren't going to work, right? You can't come to meta-ads with a business and it doesn't have economics that allow you to spin some or all of your profit on the first purchase to acquire a customer. That is the ball game and always has been. One of the first things that I learned in this industry was that he or she who is willing and able to spin the most to acquire a customer wins. Period, that's from Dan Kennedy, shout out to the OG. He or she who is willing and able to spin the most to acquire a customer wins. Period, and that all goes back to the unit economics of your business. Meta cannot out optimize a week conversion rate than margins or low LTV. You need to be set up to actually be able to spin on this platform in a way that makes sense to you monetarily. Businesses with strong back-end monetization that have subscription or other things that they can sell them after the initial engagement or purchase that's happening from meta-ads, those are the businesses that survive volatility. Those are the businesses that expand faster. We're launching a new e-com brand this year in the pet space, which I'm so excited about. And one of the only stipulations that I had was, my God, please can we sell a product that would make sense on a subscription. We need that high lifetime value. You don't have to have that to succeed. I'm not saying this is-- you're going to completely die if you don't have a subscription. But the better the back end of your business, the more competitive you're going to be when it comes to the meta-platform. In 2026, paid media isn't about finding cheaper traffic. The cost of traffic are going to rise every single year. It's how supply and demand work. It's about having the math to win in more expensive auctions. It's about having the math in your business to win five years from now. There are lots of numbers that matter. We could have a whole course on this. But the three numbers that matter the most in paid acquisition in 2026, if we had to really narrow it down, first would be conversion rate. Another way to think of this would be revenue per site visitor. So out of everyone that visits your product page, or your lead page, whatever you're sending traffic to, how many of those people convert? That's conversion rate. If you want to look at it more from how much they spend, you could calculate it that way again. And look at it as revenue per site visitor. But this matters. You have to remember that meta cares most about consumers. If consumers quit having a good experience on meta, advertisers won't have anyone to advertise to. And meta will make zero dollars. So meta is always going to reward what is the best user experience. And one of the ways they can measure user experience is conversion rate. So what are you telling meta that you want as an advertiser? Are you telling them that you want to purchase? Well, they are definitely measuring how many people landed on your page and actually made that purchase. That conversion rate is not important just for obvious reasons. That conversion rate is important because it is one of the variables that decides how competitive you are in the auction. It's crazy. This morning, I was looking at some of our most successful clients. And guess what? They have the highest conversion rates. Meta knows that people love their product or service, that they give an amazing experience because compared to everybody else in their cluster in their market, they have a higher conversion rate. There's almost not a more important number when it comes to where you rank in the auction than conversion rate on your page. And again, this could be for lead generation too. You better believe that when you hopped on this free mini-class landing page and you opted in, we were telling meta we wanted that lead. We have high conversion rates because we're good marketers. We know how to craft offers. And we're crushing other people in our market. We're getting lower costs. Because meta is able to identify that. And then the second and third numbers that you really want to be looking at, contribution margin per order and CPA. So you're essentially looking at after your cost of good sold, how much margin do you have to play with to actually go out there and get a customer? And that helps you calculate your CPA, how much you are willing to pay to acquire a customer. This determines how high you can bid. This is back to that quote. "He or she who is willing and able to pay the most to acquire a customer wins. When a brand comes to us in a market and they say, "Hey, I can pay $80 to acquire a customer. We're going to take that customer every day, that client every day over a client in the same market that says, hey, I'm only able to pay $40. There's going to be more scale. We're simply going to be more competitive." So these numbers not only matter just for the health and scalability of your business. These numbers matter when it comes to the actual auction and how low your CPMs are, the quality of traffic that you're getting and the scalability of your paid media efforts. Really important. And later this year, we'll probably do a mini class all about knowing your numbers, 'cause there are 20 plus other numbers I would love to cover. There's just not enough time. So remember, goal, again, when it comes to getting good results, high conversion rate, high margin, high LTV. And then number five, this will be the most important part of advertising that everyone wants to ignore for decades and decades to come. I will be long gone from this earth and this industry. And this will still be the most important aspect of marketing, especially as we entered the AI world. And I know so many people want to write fundamentals off as marketing 101. I learned that 10 years ago, 'cause I was on a consulting call with a company yesterday spending $250,000 a day on paid media. Guess what was the biggest lever that we actually pulled on that call? It was going back to the fundamentals. At the end of the call, they said, "Molly, we had forgotten, we had gotten so far away from the fundamentals, so far into the tactics." This was the most meaningful conversation we could have had in our business. So it doesn't matter if you're spending zero dollars or $250,000. The fundamentals win every time and they are our biggest advantage, especially in this andromeda world. And if I could sum up the fundamentals and just a few bullet points, I'm gonna try to do it here. But definitely join SmartPaid Traffic Live. Not only do we cover the advanced tactics, but I think we are some of the best people on the planet at teaching the fundamentals, even if you've learned what that's before. SmartMarketer.com/traffic. We've gotta go deeper here. Let us help you with the fundamentals. But the first back to product or service, product or services people actually want to buy. It's crazy how many people are failing and they think it's their market, but it's really that they don't have proof or concept that the product or service is something that people actually want. It's why you see brands and sometimes their marketing is really bad or their website looks like it's from 2006 and they're doing hundreds and millions of dollars. It's 'cause they have a product that people desperately want and they know their market down to their core, deep, deep into their heart, offer structure, funnels, these still matter. Even in the andromeda way, one of the ways that we can stand out, one of the ways that we can scale is using different offer styles to give new input signals to meta that allow us to enter different markets, that allow us to be more competitive in the market in which we are currently in. Sometimes you need different offer and funnel styles to scale your business. If you're having trouble getting proof of concept, it might actually be the offer style. It might not be your product. It might not be the tactical marketing. This is something we go deep into in SmartPage Traffic Live, module two is all about offers and funnels. We have graphics that lay them out. A ton of examples over 15 offer styles that we are using in 2026 and I'll cover this in a bit more detail in video five pages. This is obvious, but your landing page matters. Again, meta is indexing every element of your page to try to figure out who they should show your ads to. pages and CRO matter more than have. Four, clearly defined avatars. Since Andromeda, people think that broad means just building ads that talk about why your product is great and never actually speaking to an avatar. We're not speaking to multiple avatars. That is crap. This is actually one of the biggest, biggest pieces to success in 2026. This has become more important, not less important than it used to be. We're going to talk a lot about this in SmartPaid Traffic, but whether you're just getting started, if you're having trouble getting the results you want, it might be that you might not have the right avatar. You might not understand your avatar deeply enough. If you're having trouble scaling it might mean that you need to go after another avatar, after another sub-avatar, so that meta can actually scale your campaigns. And then five, which we cover deeply in SmartPaid Traffic, hooks, which are reasons that avatars are going to take you up on your offer, hooks that resonate with your avatars have never been more important than they are today. And I'll give you some of our hooks that are converting best in 2026 in the next video, but do not sleep on the fundamentals. This is where I, after 14 years in this game, running multiple businesses, this is where I still spend most of my time. And that will always be the case. It will be the case in 100 years. Doesn't matter where technology goes, these things might look different. They might be delivered in a different way. That's okay, but the idea around them, it will not change. And then remember, it's not just about nailing these things the first time. It's about developing the skill so that you can continue to do all five of these things over and over again for scale. You nailed it. Great. Go back up to the top. Launch another product that your market wants so you can scale. Launch more offers more pages more avatars more hooks. This is a never ending cycle. This is our responsibility. This is how we scale in 2026. So just to summarize, five keys to success for meta ads in 2026. Big picture keys to success. Meta rewards strong input. Asset creation is our most important job and this hasn't changed. And the inputs that we have control over now are simple. Copy creative offer. Creative is now not just important, not just the currency. It is a cost multiplier. It can make or break the economics of whether you are going to succeed or fail. The old way and the new way both work and sometimes they're both working at the same time. And more on this in video for businesses that master their numbers scale. He or she who is willing and able to spend the most to acquire a customer. Those businesses scale. And the fundamentals win every time and they are your biggest advantage. Never ever forget that. So what does all of this mean for our future? For our future is marketers, entrepreneurs, media buyers, creative people. All of us. What does all of this actually mean for us? Media buyers, we believe are actually becoming paid performance specialists. All of the media buyers on our team, I think we have over 15 now. They have a new job title, paid performance strategist. This is a reflection of what a media buyer actually does in 2026. Your job is not just button pressing anymore. Your job is not spending three hours to set up 50 campaigns with 100 ad sets and each was six ads in each. No. Your job is is shifting from building campaigns to making decisions and building marketing assets. Period. The platform handles the mechanics and this will continue to be the case. This will be almost completely automated from Meta standpoint probably by the end of this year. So you will be judged on your inputs, not your tactical knowledge of the platform. Your edge is understanding, right? Through experience and through knowledge that you gain through things like this and smart paid traffic, why something is working? When something is about to break or if it broke, why it broke and how we're going to fix it and how to iterate without panicking. Those things along with building solid marketing assets, that's our job now. As I said, AI reduces the value of hacks, which I love. I've never loved hacks. Reduces the value of hacks and it increases the value of stuff that we have been preaching for over a decade. Psychology, intuition, being a bad-ass marketer, which I know all of you are. There is more of a future for us as media buyers after Andromeda than before. I hear so much hype in the market. Media buyers are going away. That job won't exist. Maybe the term media buyer won't exist, but you better believe a paid performance strategist. That role is going to exist into perpetuity, especially if you're really good at building marketing assets, especially if you're developing the experience to use your intuition to use this platform to grow businesses. So media buyers, don't you worry. We have careers for many decades to come. If you're a business owner or operator, what does this mean for you? Meta is still the most powerful paid media channel on earth. I get that question all the time, even from big businesses. Is Meta done? Is that even a thing anymore? Yes, all of our clients and all of our businesses over 50% of our spend is still on Meta. So as a business owner, you can't just say, "Oh, Andromeda's happened. This is easy now. I'm not going to be involved." The brands that I see scale the fastest, the owner, the operator, they aren't outsourcing the strategy. They're still participating in the fundamentals of avatar offers, copy, creative. They're not doing the building, they're not doing the button pressing, but they're not outsourcing the strategy. They're at least still involved in the strategy. A lot of owners out there think hiring a creative strategist to just pump out more creatives is going to solve all of your paid ad problems. It might help, but it's not going to solve all of them, especially if you aren't participating in the first bullet point here. Attribution will never, ever, ever be perfect. See so many business owners chasing perfect attribution. It does not exist period, especially post iOS 14.5 update. Period, it doesn't. There is no way that these platforms can track every single action that someone is taking off of a device, not to mention all of the consumers who have already opted up being tracked, which is over half of them. But how do you measure me going to tell my husband to go to a URL to buy a product? You can't measure that. Attribution will never be perfect. You want to get it as perfect as you can, and this is something we cover in great detail in Smart Pay Traffic Live. Something we still care about, but if you are chasing perfection, you are wasting time. Your job is to continue to pump out new products, new offers, and stay in touch with your market. What are they thinking? What are they wanting? What are they feeling? That is my job as the CEO, one of the owners at SmartMarketer, other than leading an amazing team. My job is to stay in touch with all of you. What you're wanting, what you're thinking, and really passing that information down to create the strategy that is our marketing campaigns. And remember, not that Pay Traffic platforms can't make you money, but you can't come at a Pay Traffic platform as a way to solve your monetary problems in your business. If you go about it right, it can solve those problems in the end, but you want to think about paid ads as a way to acquire new customers into your business. Of course, you can retarget, right? Of course, you can make money from people that are already in your ecosystem. You can profit from that, but you can really only scale if you're focused on cold customer acquisition. That is the true benefit of paid ads, especially as a business owner operator. I see a lot of you out there that think, "Oh, Metta's going to solve all of my monetary problems in the business." And then you get into a deeper hole. So make sure you know what you're actually using the platform to do. And then all of my fellow agencies, freelancers, out there, I have been I am you. These are the folks we are getting on the most in this andromeda AI automated world. People saying agencies freelancers they're gonna go away. There's not gonna be a place. And I'm here to tell you agents automation AI will not replace agencies. Agencies are still needed in 2026 and they will always be needed. What are a few things that we'll be doing? Probably still in 10 years translating business goals into paid acquisition strategy. What is someone actually one in their business? What does that look like when it comes to paid acquisition? Designing scalable creative systems and not just creative but also copy and offers. Designing systems and producing the inputs that meta needs to get businesses success. Now will AI make that faster easier? I mean we've built an AI tool that makes creative that I'm gonna show you. We're using AI to an extensive level to produce but there are still humans that are needed to build and monitor those systems. There is still human work that is going into writing some of these scripts and building some of these assets. And I think that will actually continue to be an advantage for us for decades to come. Identifying what actually moved to performance. A lot of business owners look at paid ads, they look at marketing and they're like, "Ah I think that looks good. I don't really know what happened though. I don't know what it did for my business." That is our job. We are translators as agencies. Knowing when to scale versus when to pivot and just simply having experience. That will continue to allow us to be relevant for years to come. Especially if a team or a business owner tries to do this on their own, "Oh it's all automated. This will be easy." And then they'll quickly realize, "Oh they don't know what they don't know. We are there as the translators." And of course protecting clients from over reacting to volatility. I call this business therapy. Sometimes people ask what my role is in the agency with clients. And I interface with our clients. I love our clients. I do a lot of things. But my number one answer is business therapy. I help to calm people down in moments of volatility. I help to explain to them what's going on. And I help to explain to them what we are going to do to make it better. Business therapy, baby, that will always be a thing. And then of course based off of experience, making decisions when the data is ambiguous. I'm sorry to tell you, but with AI and the rise of automation, attribution is only going to get worse. Only going to get worse. So as data becomes more ambiguous, we are there to help make sense of what actually is going on. So don't worry. Whatever avatar you are in, if I didn't cover your specific role, there is a place here in this ecosystem for you, for decades to come, especially if you're willing to maintain a positive attitude about it. And last but not least, building that asked human first assets. I cannot say that enough. I love AI more than anyone. But I also love opening a Google doc and I still write copy. I still draw out creatives that I want our designer to make. I will never ever quit doing that. And most of the time, the human first assets that we are creating outperform the AI assets. We still love the AI assets. They still work. Both can be true at the same time, just like the old way and the new way of campaign structure can be true. Human and AI assets can both work. And if you have that skill set, you will always be relevant. We are performance and growth partners. We are no longer agencies. We are no longer freelancers. We are partners that help people grow their business period. And remember guys, Metta isn't the only game in town. This is something you asked me all the time. What other platforms are you spending on? And in which order should I scale to those platforms? A healthy marketing strategy includes a mix of different platforms. It doesn't always work like this, but this is currently how we think about scaling out to other platforms. We usually start with Metta, then we hop over to Google, especially search and shopping. Then, and this is new in the last year or two, we are usually scaling out to Apple oven or axon. There will be an entire module on Apple oven and axon within SmartPaid Traffic Live. And if you go to SmartMarketer.com forward slash axon and sign up for the ad platform through our link, you will receive $5,000 in ad credits that you can use inside of your account. I don't have time to explain this now, but axon is literally a gift from the marketing gods. Y'all, we have not had a new significant ad platform like axon since Metta came on to the scene. It's different than Metta, but it's not too different. And most of our clients, we are able to edit the creatives and the strategies that we are using on Metta, move those over to axon and we're able to generate a lot of scale with the same benchmarks that we are expecting from Metta. Do not sleep on axon. Start learning this platform now and sign up through our link. Then TikTok ads, TikTok shop. Again, this is a service we provide through the Smart Marketer Agency. Diliana is our amazing team member that heads up this department. This is an absolute badass channel for the right companies. Then YouTube, then Snapchat, sometimes depending on the avatar, then we might look at tabula or some type of native advertising, radio and TV, print and billboard. Again, it doesn't always work like this, but usually this would be very similar to the flow of what scale would look like as you start to diversify out to other platforms. And then spin breakdown. This is another question I get. Okay, Molly, I'm starting to scale out to other platforms. What percentage of my overall budget should I expect to spend on each platform? Well, obviously it depends on which platforms are working for you and what you're not and how scalable those are. But I wanted to give you an idea of how this usually goes down. So someone starts with a hundred percent of their budget on meta. Then they'll graduate and probably have about 90 percent on meta. Then they're using 10 percent on Google to retarget or do some general PMACs or search activity. Now they're graduating to axon. So it might look more like 60 percent meta, 15 percent Google, 25 percent axon. Now we're adding TikTok. So it might look like 50 percent meta, 20 percent Google, 20 percent axon, 10 percent TikTok. Okay, now you add YouTube and you're looking at 40 percent meta, 20 percent Google, 20 percent axon, 10 percent TikTok, 10 percent YouTube. Obviously this is not an exact science and it is different for every single client. But these are about the ranges that we start to see as people diversify to other platforms. So you wouldn't be here if you weren't interested in meta ads and a total nerd for meta ads. So we know you want to learn more about this platform, which of course you will in this course. But if you want to learn Google app, love, and an axon, you want to learn TikTok ads and TikTok shop and YouTube, please join SmartPaid Traffic Live. This course does not just cover meta. Meta is our hero platform and is our main platform. But all of these other platforms are becoming more and more relevant every single day. And within this live course, I am bringing in experts from our own team to teach you how we are getting success, not only on meta, but Google, axon, TikTok ads, TikTok shop, and YouTube. So if you want to go deeper in meta and or you want to learn all of these other platforms, which you absolutely should, there's no reason not to diversify to other platforms. What if your meta account gets shut down? What if meta just starts underperforming? You do not want to have all of your eggs in one basket. We want to teach you these other platforms inside of SmartPaid Traffic Live. So remember that is now available at smartmarketer.com/traffic. Not only does it come with this amazing course content, but the systems that we use in each of these disciplines that you can download and use in your own business. And then Q&A calls where you can actually hop on Zoom with Dennis. and I to answer your questions, to look over your assets, to help you get unstuck. We would love to see you in SmartPaid Traffic Live, smartmarketer.com/traffic, and then remember, if you're ready to hand this off to someone else, you want us and our amazing team to actually do this for you, and you're already spending $50,000 or more a month on paid traffic, then fill out the application at smartmarketer.com/agency. We would love to see if it's a fit, and if it's not now, we might be able to point you in the direction of someone that can help. All in all, y'all, the future is bright for all of us. How cool is it that we have this technology at our disposal? When I get frustrated with the online commerce world, I remind myself that my grandmother did not have this opportunity. This is a new opportunity, and we should be grateful every single day that we have this at our fingertips, that we're able to just open a laptop and grow a business. How dang cool is that? Even in the Andromeda era, as I look forward in our industry, I have never been more excited about what's to come, and that's saying something. A year ago, I was kind of apprehensive, right? Even to AI or where Mehta was going, I'd been doing this so long, it's like, ah! Another change, no! (laughs) And now I see the light. Now I'm so grateful, and it's, you know, what a time to be alive in this online commerce journey. So remember, guys, if you come at this stuff from a place of service and serving the world unselfishly, you will profit, and if you've already profit it, you will continue to profit more if you always come back to this place of service. And service doesn't have to be running a nonprofit. Service could be teaching a live class like this. Service could be creating an amazing physical product that really helps someone's life. This is how we should operate, and this is what I hope for each and every one of you. This has been Video One. Tomorrow, we will release Video Two, diving into the new creative reality and how that's going down in 2026. And Video Three will bring Dennis on to give our creative diversification matrix, which you guys are gonna totally nerd out about. Video Four, we're gonna get really tactical and talk about all the different campaign structures that are working in 2026. And then Video Five, we're gonna get high level and really think about other ways to scale a business outside of your ad account. If you haven't already, make sure you put on your calendar. March 5th at 2 p.m. show up for free. I want all of y'all to show up. Dennis and I will stay on there as long as we have to to answer as many of your questions and look over as many of your assets as you want. We want to meet you live and we wanna see your faces live from all around the world. So again, this has been the first video of the 2026 and Dramada Meta Ads Playbook. I think I just like saying in Dramada. Thank you guys as always for watching this video and we'll be back soon with video two. Thanks. (upbeat music) - Thank you so much for listening to the SmartMarketer podcast. If you enjoyed what we shared today, please help us by subscribing to the show. Not only will you be notified when we have new content, it also helps get the show out to many more people. We appreciate you and thank you so much for listening. (upbeat music) (upbeat music)