Episode 183 - The Real Reason Your Revenue Feels Random

Welcome to the Becoming a Business Badass podcast with me, your host, Dorn Owen. Zero BS Mindset Expert, Master Coach and the HBIC when it comes to business, belief and bank balances. I am obsessed with helping women rewire their thinking, build on shakable self-belief and take the kind of bold badass action that makes impossible results inevitable. Whether you're working towards your first consistent 5k month, your next 50k year or scaling to six figures and beyond, this is your space to learn how to think, believe and act like the woman who already has it all. So get comfy, tune in and get ready for a mix of mindset magic, business strategy and a little tough love. The high-buy kind of course. I'm so glad you're here. Now let's fucking go. Welcome, welcome, come on in, settle down, grab your breverage, beverage of choice. I haven't been having some beverages choices. I promise you, take a breath and let's have a real conversation about power, your power specifically, the power that you keep forgetting that you have. The power that you hand over every time you tell yourself you can't make money unless the algorithm behaves, someone refers you, Mercury stops moonwalking across the sky or you magically wake up feeling super confident on that day. And yes, with love and attitude, I am coming in hot today. Because this episode is about creating money on demand in your business. Not manifesting, not wishing, not hoping, not waiting for the universe to send you a check in the post. Does anyone even use checks anymore? I am talking about the very real, very available skill of deciding to make money and then doing it. On purpose, with intention, with belief, with identity level action that matches the woman your future selfies already clapping for. And if you're thinking, fuck me, Dawn, if I could do that, I would have done it by now. Then, move closer, listen up, because that sentence you just thought is exactly the reason that you haven't. Okay, let's start right here. Most women in business don't have an income problem. They have a belief problem. They have an identity problem. They have a brain bandit circus running their internal world and then wondering why their external world looks like a tumbleweed convention. They're waiting for evidence. They're waiting for permission. They're waiting to feel ready and they're waiting to feel confident. Women wait for the perfect offer, their perfect month, the perfect energy, their perfect plan. Whilst the version of them who could be making money is basically inappropriate vision, screaming, "Baby, can we fucking go now?" And here's the thing, your future self isn't confused. She's not scared. She's not hoping clients are going to arrive like a delivery order. She's not overthinking all of the things. She's not spiraling because one post got six likes and your mother-in-law didn't comment. She's decisive. She's demand-driven. She's plugged into her power and she creates money because she knows that she can even before the results show up. But the user that's listening right now, she's probably doing what 99% of the incredible, capable, talented business women do out there. Waiting for the feeling that will magically unlock the success. Let me come along and lovingly burst your bubble. You will not feel ready before you take action. You will not feel confident before yourself. You will not feel certain before you decide. You will not feel aligned before you move because confidence is not the prize for taking action. Confidence is the result of taking action. Oh, I'm going to say it again. Confidence is not the prize for taking action. Can we take a moment, Mike, drop, baby? And this is why I created the in-demand cash spring. Because if you don't learn the skill of creating money on demand, business feels like a constant emotional seesaw. High when the money comes in low when it doesn't. Waiting for someone else to validate whether you're successful. And honestly, no, we're not going to be doing that anymore. If you're a business badass, your job is not to sit around hoping someone picks you. Your job is to become the woman who picks herself. So let's talk about demand. Demand is not external. Demand is internal. Demand is created from your decisions, not your circumstances. And demand comes from who you're being, not how many people view your Instagram stories. Being in demand is an identity long before it's a sales result. It's the way that you think, the way that you move, the way that you speak, the way that you sell. It's the standard that you hold yourself to. It's the refusal to play small, to shrink, to apologize, or to wait. But the reason for many of you don't feel in demand is because you're outsourcing your identity to your current results. You're waiting for the world to tell you who you are. And I want to offer you something that will probably make your brain bandits choke on their little biscuits. Your results are not the proof of who you are. Your belief is. Your identity is built in the moments no one can see. The moment you decide to keep going, to show up again, to coach your brain, to calm your emotions. It's in the moments that you reconnect your power, to sell even when you feel wobbly, and to refuse the narrative that you'll be hind, that you're fading, or you're not good enough. This is the real work, capital R, capital W. Not your camera graphics, not your SEO, not your website fonts, not rearranging your office for the 11th millionth time to feel inspired. Your income is created by your identity. Your identity shaped by your thoughts, and your thoughts are chosen, not handed to you. And when you understand that, you stop waiting. You stop hoping. You stop faficking a fucking bout, and you stop being at the mercy of your mood. You start leading. And ladies, this is where the money is made honey. Because let's get real here. I'm nothing if not radically honest. Most of you don't believe you can create money on demand. Not consistently, not intentionally, not without panic, not without pressure. And that's not because you're not capable. It's because no one has ever taught you how. You've been taught strategy, and you've been taught visibility, and you've been taught about funnels, and about messaging. You've been taught about all of the things. But no one taught you belief. No one taught you how to coach yourself. No one taught you how to think like a woman who creates money on demand. And no one taught you what to do when your brain bandits are throwing the biggest tantrum ever. No one taught you how to override your fear and act anyway. And no one taught you identity based selling. And no one taught you that your thoughts create your results. Therefore your income. Until now, my friend. And this is why our in demand cash print is not a marketing challenge. It's a becoming challenge. It's a belief challenge. It's an identity upgrade. It's the mental, emotional, and energetic bootcamp for women who know they are meant for more, and are tired of pretending that they're not. In the sprint, we're going to rebuild the way you think about money, the way you think about value, connection, the way you think about selling, and who you are capable of being. It is not about doing more. It is about becoming more. Becoming the woman who doesn't crumble at the first wobble. Becoming the woman who doesn't hide when her post flops. And becoming the woman who sells regardless of her mood. Becoming the woman who leads, who decides, and who creates money because she can. This is the work. So, let's go deep into this identity thing because honestly, this is where the game changes for us. This is the part no one teaches you in Business School 101. This is the part where we start playing business and start becoming business. Now let's start with something that might sting a little bit but only in the best most most growth-inducing way. Most of you are not failing to achieve the results you want because you aren't capable. You're failing because you're acting from the identity of the woman you no longer want to be. Pause for dramatic effect. You are trying to create future self results with your current day identity. You're trying to create an in-demand cash with your identity of a woman who doubts herself. You're trying to create power with your identity of a woman who second guesses everything. You're trying to create momentum with your identity of a woman who has spent years telling herself she's behind. You're trying to create a winning life from a losing belief system. And absolutely none of that is your fault. It's simply that no one taught you how to shift identities on purpose. And here's another truth month for you. I think there's a few in this episode. Your future self has already solved your current problems. She already knows how to sell. She knows how to lead and she knows how to create money on demand. She already knows how to keep her nervous system in check. She knows how to keep going when her energy dips and she also knows how to navigate low belief without sparring into despair or biscuits. But the woman you are today, she hasn't practiced that identity yet. And that's exactly what the sprint is for. The sprint is not about pushing you to exhaustion. It's about training your capacity. It's about expanding your resilience and it's about raising your standards and it's about learning how to feel emotions without quitting. It's about accessing the version of you that knows how to hold discomfort, desire, power and challenge all at once. Let me tell you something I wish more women heard. You are not tired because you're doing too much. You're tired because you're doing too little of what lights you up. You're tired because you carry an emotional weight instead of building emotional muscle. And you're tired because you live in the same beliefs on repeat instead of expanding into new ones. And this is why the sprint is designed the way it is. Because yes, it is a sprint and yes, it is intense and yes, it will stretch you. And yes, your brain bandits will gather like it's a little festival for them, but it is not designed to break you. It's designed to build you. And part of building you is teaching your brain that discomfort isn't a stop sign. It's simply a sensation in your body and experience you can feel an emotional vibration that you can process and move through. So let's talk about the emotional cycle of money creation because most women believe something is going wrong. The moment they feel doubt panic, fear, boredom, resistance or uncertainty or a heady cocktail of all of them. But what if those emotions are not signs of failure, but actually the signs that you're finally playing big enough to grow? You're going to feel discomfort. You're going to have days when you don't want to show up. You're going to have moments where you want to hide and sometimes you will think, "What the fuck am I doing this?" And that doesn't mean that you're not caught out for this. It means you're right where you're supposed to be. You're on the journey. It's all part of the process. It's the goo. It's the messy middle between pain island and transformation mountain. It's a space where your old identity is melting and your new identity isn't fully born yet. Most women give up here, not because they can't succeed, because no one taught them this feeling is normal. But let me normalise it for you right now. If you feel wobbly, you're not failing. If you feel emotional, you're not failing. If you feel resistance, you're not failing. If you feel unsure, you are not failing. You are becoming. And becoming is rarely a neat little process with a beautiful bow on top. It's fucking messy. It's stretchy. It's uncomfortable. You cannot become your future self while living in the limitations of your current identity. The spring gives you the structure, the coaching, the belief, the tools and the support to make that leap. And this is why I always say, when a woman learns to create money on demand, she stops negotiating with a smaller staff. She stops waiting. She stops hiding. She stops shrinking. She stops apologising. She certainly stops undercharging. And she stops delaying her dreams. She becomes someone who knows that money is not magic. It's a skill and skills can be learnt. Now let's talk about that for a second, because this is one of the biggest myths I think in business. People think money is created by strategy. No, no, no, money is created by belief. You want to know what two women can sell the same offer with the same marketing tools, the same templates, the same content strategy. And one makes 500 quid and the other makes 5k. It's because of identity. It's because of belief. It's because of energetic leadership and emotional capacity. It's because of self coaching, commitment, decision energy, value creation, connection. It's the internal world creating the external one. Every single time. If money came from strategy, everyone who ever bought a business course would be rich. But money comes from who you are being when you execute the strategy. Money comes from the version of you that takes responsibility instead of spiraling into a downward loop. Money comes from the version of you who creates value instead of waiting for engagement. Money comes from the version of you who sells boldly instead of whispering into the void. Money comes from the version of you who plugs into belief instead of waiting for confidence. This is why the young in demand sprint works. It forces you to meet yourself. It reveals your thought patterns to you. It exposes your limits. It magnifies your brilliance. It trains your nervous system to hold more. It demands that you rise. It stretches you until you realise you're capable of far more than you've been acting like. You don't become powerful by reading fucking quotes on Instagram. You become powerful by choosing to show up even when your brain is screaming for comfort. And that's exactly where we're heading next. What it really looks like to keep showing up even when you believe dips, your emotions player or life shit happens. Here's something most women in business avoid like it's a tax bill. Commitment. Not the fluffy, I'm going to try my best. Commitment. But not the not the Pinterest quote commitment. Not that I'll do it unless I get tired, scared or distracted commitment. I mean the kind of commitment your future self operates from. The kind that has a frequency, a standard, the kind that says I do not give up on myself. I go all the way. I keep showing up even when I don't feel like it. I'll follow through because I said I would on the woman who does what she decides to do. This is the identity shift that the sprint demands. It's also the identity shift that every financially successful woman has mastered. So many women are living in like half commitment. Hell. They sort of decide they're kind of try. They dabble a little bit. They flirt with their dreams. They like they parties the paint like they're walking on eggshells waiting to be rescued from their own decisions. And then they wonder why their results look like a cup of lukewarm sick. No more of that. Nobody wants that right? The sprint is going to introduce you to the identity of a woman who makes a decision and then stays with that decision long enough to create results. Let me say something now that might make you feel a little bit uncomfortable. Your results will always match the level of commitment you are willing to hold through discomfort. Because commitment is easy when it feels good. It's easy when engagement is high and when people are buying. It's easy when your ideas flow and your hair looks great baby and your contact magically goes viral. But commitment really counts when your post gets one like. You are forgets ignored. Your kid wakes up sick. You're feeling secure for no reason. You feel tired, uncertain, wobbly and you feel like hiding. That's the moment your identity reveals itself and that is why the sprint works. It puts you in a situation where your belief system gets exposed. Because 30 days is long enough to meet every flavour of your self-saturday and short enough that you can't pretend the problem is you strategy. Let's just picture a typical month in the life of a business woman, day one of the new month, full of hope, day three, full of ideas, day six already starting to doubt herself, day nine disappears into laundry and life admin, day twelve, maybe next month will be better, day sixteen panic, day nineteen, try one last post, day twenty one tells herself everyone else has got it easier, day twenty three compares herself to someone else, day twenty six considers getting a part-time job, day twenty nine lowers the goals, day thirty, reset everything and start the cycle again, sound familiar, this is what happens when identity is running the show, not belief and not commitment and not intention, the sprint is designed to interrupt this cycle, it creates a container where those patterns can't hide, it shows you exactly where you tap out and teaches you how to tap back in, because here is what becoming in demand actually means, it means you don't disappear, you don't go to your goals, you don't shrink when it gets quiet, you don't wait for the perfect mood and you don't let temporary emotions make permanent decisions, being in demand is not about your audience, being obsessed with you, it's about you being obsessed with your mission, with your commitment, with your belief, with your people, the sprint is going to ask you to hold emotions your previous self couldn't, emotions like uncertainty, visibility, responsibility, being seen, being judged, being ignored, feeling powerful, vulnerable, capable, inadequate, excited, scared, unstoppable, unsure, feeling like a beginner and feeling like a fucking badass boss and you are going to hold them all, not perfectly, not gracefully and not always joyfully, but you will hold them and you'll keep moving, because you will learn what I teach inside of all of my coaching containers, emotions are safe, emotions are just temporary, they're just data and they are not instructions, just because your brain tells you this isn't working does not mean you stop, just because you feel a wobble does not mean you withdraw, just because you feel tired does not mean you retreat and just because someone says no does not mean that the sprint is failing, it means you're expanding, it means you're building emotional capacity, it means you're learning how to run a business like a badass, not a scared little girl, it means you're developing resilience, the most profitable skill in business and then something magical happens, your brain starts to trust you, it sees that you didn't give up on yourself, it sees that you showed up despite discomfort, it sees that you kept going even when you had no proof and that is what unlocks in demand energy, people don't buy from women who try, they buy from women who lead, they buy from women who show up like the result is inevitable, they buy from women who command the room with belief first and strategy second and they buy from women who have decided they are worth paying attention to, you cannot fake that energy but you can build it and the Indomant Cash sprint is where we build it, this is why the sprint is one of the most powerful rooms you will ever put yourself in because it shows you the truth, you're far more capable than you've been acting like, you're far more powerful than you've been letting yourself believe, you're far more resilient and you give yourself credit for, you're far more resourceful than your brain tells you, you're far more inspiring than you realise and you're far more in demand than you think and when you feel that shifting your body, when you feel your identity catching up to your desire, when you feel the power switch flip, you will never look at money at your business or at yourself in the same way again. So I want to talk a bit more about demand, I want to talk about how it works, how it matters and why most of you are unknowingly repelling it. Here's what I wish I knew sooner, demand does not come from your offer, it does not come from your pricing, it does not come from your audience size and demand does not come from your strategy, demand comes from you, your belief, your energy, your identity, your way of showing up, your willingness to be seen, your commitment to serving, your devotion to your people, your decision to be in demand is before the results show up but most women reverse this, they wait for evidence before they allow themselves to believe they're someone worth buying from. They think oh, you know, once more people engage, then I'll feel confident, once I get more followers, then I'll feel credible, when someone buys, then I'll know I'm on the right track, once I feel less terrified, then I'll show up. Ladies, that's not how demand is created, that's how demand is delayed. Demand begins with the woman herself, your audience responds to the energy you bring. If you show up timid, apologetic, cautious, tick towing around, they will feel it. If you show up with belief that wobbles every time someone doesn't reply, they'll feel it. If you show up like your begging for permission to exist, your business will reflect that right back at you. But when you show up with the energy of I'm here and I'm the fucking real deal, I'm committed, I'm consistent, I'm powerful. I know exactly how I help people, I'm obsessed with serving my people and I don't wait for proof, I create it. Suddenly, people pay attention, people come closer, they lean in, they assume you're in demand because you behave like a woman who already is. And let me say something that may feel a little bit spicy, but stay with me. The number of people ready to pay you is already bigger than you believe. What? The problem is not demand, the problem is your access to demand. And that access comes from identity. And here's where the sprint becomes life and business changing because the sprint will force you to practice demand creating energy every single day. Not once a month, not when inspiration hits, not when you die, refinery clears, not when the planets are lying in your favour. But every fucking single day. And this is where capacity is built. This is where you're identity upgrades and this is where you become magnetic. Let me give you the simple truth of demand creation. Value plus service plus connection equals cash revenue, money, whatever you want to call it. That's it. That's the formula. Not reals, not fancy funnels, not Facebook ads, not special tech, not overthinking for 11 hours before posting, value plus service plus connection every day. And here's the good news. You're already capable of all three. You know how to help people. You know how to serve deeply and you know how to connect with the women who need you. But you're not doing it consistently because you've been waiting to feel ready to stop doubting yourself, to feel confident, to be less busy, for the fear to disappear for more time, your next month for a sign. And while you're waiting, your brand bandits, your brand, your brand bandits even are living their best lives on. They love your waiting era. They feed off it. They encourage it. They whisper things like, "What if you get it wrong? What if no one buys? What if you annoy people? What if you too much? What if you fail again? What if you look desperate? What if it doesn't work?" And because those thoughts feel real, you slow down, you shrink, you hesitate, you sabotage, you hide. But demand doesn't live in hesitation. Demand doesn't grow in half-presence, and demand does not thrive in waiting mode. Demand is created by the woman who shows up and says, "I'm going first. I'm choosing belief before evidence. I'm choosing service before certainty. I'm choosing movement before readiness." This is the heart of the in-demand cash sprint. It's not the module, it's not the plan, it's not the timeline, it's the repetition of belief back to action. 30 days of choosing to be the woman with something to say, something to give, something to lead. And here's where something powerful starts to happen. Your nervous system adjusts. Your tolerance for visibility rises. Your confidence builds because you're doing the thing, not thinking about doing the thing. Your message becomes clearer because you're using your voice daily. Your audience becomes more responsive because you're consistent. Your results start compounding because your identity is shifting. Identity is the engine. Actions, the accelerator, belief is the fuel and value is the vehicle and money becomes the byproduct. Value is not perfection. It's not giving them everything that you know. It's not hand holding your audience until they feel ready. Value is anything that moves your person once to closer to what they want. A reframe, a reminder, a truth bomb, a patting truck, a call forward, a moment of clarity, a relatable story, a powerful question, a shift in energy. That's it. And you already know how to do all of that. You do it naturally in conversation. You do it without trying with your clients. You do it in your content without even realizing that's what you're doing. You're just going to do it much more intentionally. Every day you show up and think what value can I give today, who can I serve, how can I connect. It takes you out of your head and back into your power. And then once you're in motion, once you've been given, serving, connecting, the most important skill kicks in. They ask. Because if you're not willing to make the fucking offer, you're not creating demand, you're creating frustration. Listen up. Your people want to buy. They want solutions. They want clarity. They want transformation. And if you don't give them a way to move, they can't. Be in and demand is not, I hope someone buys. Be in and demand is I make the fucking offer because it helps my people. This is why the spring changes you. It collapses every story that's kept you quiet, small, hesitant, diluted and inconsistent. You learn how to show up, how to lead, how to ask, how to reengage belief on the days when it feels shit, how to move through obstacles without giving up on yourself and how to create cash because you said you would and you start to see demand everywhere. So let me wrap this up in a little bow for you because everything you've heard so far, you might intellectually understand it. You might even believe some of it but I want you to feel it in your bones because this isn't about learning how to create money. It's about becoming the woman who does. Let's talk about her for a minute. The woman who creates money on demand, she isn't reckless, she doesn't hustle, she doesn't push through to prove something, she's not performing for the algorithm and she's certainly not spiraling every time someone doesn't reply to her stories. She's not building her business around fear, around tiredness or waiting for the right moment. She leads, she moves, she decides, she creates, she chooses service over self protection, she chooses identity over insecurity and she chooses movement over weighting, she chooses her people over her brain mandates, she doesn't tick to apologize or bargain with her brilliance, she shows up like someone who knows that value creates money and service creates trust and connection creates desire and belief creates demand. That woman is inside you already and the in demand cash sprint is simply the container that's going to wake her up because when you commit to something for 30 days straight you meet yourself head on. You see the thoughts that you've been carrying, you see the patterns you're tired of repeating, you see the potential that you've been sitting on, you see the excuses disguised as reasons, you see the places that you're still waiting, hoping and hesitating and then you get to choose differently. That's the magic of the sprint. It shows you exactly what you haven't created the money that you want yet and exactly how to change that forever. Shows you how to think like a woman who creates cash, feel like a woman who creates cash, act like a woman who creates cash, sell like a woman who creates cash and believe like a woman who creates cash and that is a skill that you will take with you for the rest of your business life. Most women are out there thinking, I need more time, a bigger audience, a better offer, clear a messaging, feel more confident, blah, blah, blah, blah, blah, but the truth is you don't need more, you just need activation and activation happens when you're inside something bigger than your excuses, when you're being held, watched, coached and called forward. When you're showing up with a group of women who are ambitious, terrified and willing to quit fully committed to growing, when you're held accountable to your own brilliance and when your future self feels closer than your fear and this is why the sprint works. It disrupts your patterns, interrupts your limitations, challenges you, holds you to a higher standard, keeps you in service, keeps your beliefs awake and let me tell you something important. You will not do this level of work on your own, not because you're lazy, not because you're unmotivated, not because you're incapable, but because your brain is designed to keep you safe, not successful. It loves safety, it loves comfort, routine, familiar predictability, it loves repeating what you've always done, even if it's not getting you where you want to go. Of course it's a threat to your brain and the sprint will override that wiring because it plugs you into a community, a coach, that's me by the way, and a process that makes forward, movement easier than staying the same. You get to borrow my belief, you get to borrow the rules, momentum, you get to borrow the structure, you get to borrow the identity of I am a woman who creates money until it becomes yours and trust me, it will. Because after 30 days of showing up differently, thinking differently, selling differently, serving differently, you won't even recognise yourself, you're going to look back at day one and think, "Go the fuck washer, bless her, she used to try, but this version of me, different breed." That is what we're doing here, we're building your capability, your capacity and your confidence, we're building your belief, your identity and your skillset and we are building your ability to create money without spiralling, panicking, hustling or shrinking. And listen, if you're thinking, "Dawn, I don't know if I'm ready, I don't even if I can make the money, I don't know if I'll have the time." Then that tells me one thing, "You're exactly who this is for because this sprint isn't for the woman who already has it altogether, it's for the woman who wants to get it together and wants to believe." It's for the woman who wants to trust herself, it's for the woman who wants to be powerful with money and it's for the woman who wants to feel in control of her business and to stop being at the mercy of her emotions. The woman who's tired of waiting, tired of shrinking, tired of guessing, tired of hoping that things magically get better. The sprint is the line in the sand moment, a declaration, a decision, a disruption to everything that's keeping you stuck right now. So let me invite you properly, come and learn how to create money on demand, not one day, not when you feel ready, not when the stars are lined, now. Join me for the in demand cash sprint, you get immediate access to nine audio modules that are going to prep your mind, your energy and your plan. You get six coaching calls with me, you get the Facebook group, you get the community, the momentum, the structure, the identity work, the belief work, you get the breakthroughs, you get the challenge, you get the fun. And you get to be the version of you who walks out 30 days from now thinking, "I didn't even know I had that in me." Doors are open, we start 15th of September, but you do not have to wait until then. Oh no, if you join now, you get immediate access to everything. And by everything, here's what I mean. You get all of the pre-learning audios, you get all of the coaching calls from the previous sprint, so you can learn from those. You get access to Radical ROI, where I walk you through the process to make sure you have a plan to get your ROI from this and every other investment that you make in yourself, so you know you've got your own back. And I mean, drum roll, please, you get to be a member of the Pecomin' and Business Badass coaching membership from the moment you join right up to the end of the sprint on the 15th of October. Yes, that is right, my friend. You get access to three coaching calls per month with me in addition to the sprint calls when they start in September. What that means is you could be getting coached by me within a few days of you joining. I know. Listen, get yourself to doorknowing.com forward slash in high-front demand. That's also in the show notes for you and check it all out. You can even spread your investment over the next three months. I do not want cash to be the reason why you don't get in and learn this valuable skill of creating cash on demand. Every business owner should have it. So, come learn how to create money on demand, come and activate your next level. Come and surprise yourself and come and step into the version of you that your future self is already cheering for. You can sign up at doorknowing.com forward slash in high-front demand and I will see you inside the sprint. Let's fucking go. Alright, that is it. I'm going to be back next week with a brand new episode in the meantime. Go get yourself in the spring and I'll see you on a coaching call soon. Alright ladies, if this episode lit a fire on your ass, do me a favor, hit follow, share it with your business bestie and leave a quick review. That's how we spread the bad asterisk further and help more women step into their power. And if you're ready to stop playing small and actually become the business badass you were born to be, it's time to join us inside becoming a business badass. You'll find all the details waiting for you at becoming a business badass dot com. That's becoming a business badass dot com. Go check it out and let's start building the mindset, strategy and results you've been dreaming about.