Episode 15, Volume 7: THE MAGIC WAVELENGTH

[Music] Welcome to this week's episode of BusinessWise, it's a podcast series for those who are serious about building, expanding, and mastering their businesses using the Hubbard Management System. Developed by Engineer, Administrative, Research, and Humanitarian, Mr. Elwin Hubbard. There's a subject we've addressed over the years here and there, in our BusinessWise episodes, but it's been a while. And I recently came across a data from Elwin Hubbard on the subject and it brought it back to mind for me, so I thought I would use it to create this episode. Now, essentially, as we've covered before, the more we study the Hubbard Management System, the more we discover the simplicity. Mr. Hubbard built this Management System on observable laws. It is not based on any gimmicks or current management facts. It is built on fundamentals as observable and indisputable as gravity. You might argue that gravity doesn't exist, but try defying it. You're going to get yourself seriously injured. And this is just as true when you're dealing with management and the handling of people, both within your organization and without, in commerce and enterprise, one is constantly and continually dealing with people, and people have something in common. And that is, to one degree or another, and there is a spectrum in this, but to one degree or another, they are all alive. If you're dealing with a person, whether it be an employee, a customer, a neighboring or allied business, or an adversary of some sort, you're still dealing with a living being. Now, there's no question that some beings are more alive than others. Walk down the streets of Hell's Kitchen here in New York, not six in the morning, and you will encounter the denizens of the night, literally barely able to move their bodies. Or, or you can encounter an impassioned healer, battling with the vestidum just who seem to have no purpose, but to keep the world sick. Which of these two is more alive? This is a gradient scale. But it is a gradient scale of what? It is a gradient scale of three qualities, the three qualities that are unique to life. And if you're a listener, you probably know this well, but you can never know this too well. And these three qualities are affinity, reality, and communication. The degree of individual on the street may make an effort to communicate, but he cannot. There's no affinity there. People avoid him, nor in. And there's certainly no agreement with him. No shared reality on the part of the average master by. And thus, there's no understanding, because ARC equals understanding. Now, the passion of healing on the other hand, communicates often and usually quite effectively, and he tracks others to them and to his cause, and builds agreement, changing the reality of others, and a widening circle. They are creating new understandings. So, success in business is all about building a ARC. That's simple, but it's true. People hear from you. They like you. They agree with you. They understand you, and the service or product you're offering. And they will conduct business with you. Stop communicating. Business will drop. Create disagreement with others. Affinity will drop. Customers will stay away. ARC is a triangle. Bring any point of the triangle down the other two points will also suffer. These are fundamental laws. And if you think you can beat them, you might as well step off a roof and see if you can defy gravity. [BIRDS CHIRPING] And I warn you, the results can be just as painful one way they are. And by the way, it's no different with your team building. Why should be gauging the inner sea of your group at all times and at all costs? Frankly, statistics are an indicator of lower-dair sea within your group. You think about it? Don't kid yourself. But you can also obviously observe. You hear conflict, people avoiding each other, disagreements, and let. What are my most successful wise members, monitors the ERC within his group as a senior datum and has been doubling his business for years? Many of his employees will tell me, without any prompting from me, they'll just tell me they love their jobs, they love their group, and they love coming to work every day. If your employees don't, keep working on the ERC. There are many approaches to improving the ERC in a group. We've covered this many times through business wise. There is, of course, creating R, or reality, and agreement through the creation of policy and training. There is using of the tone scale when hiring or making personnel decisions. And of course, when building a ERC with customers, there is use of surveys and success stories. Many, many of the tools of management you have learned and will learn from Mr. Hubbard will boil down to an application of these three letters. But what if I told you there is an additional element you can add to your ERC triangle, a magic wavelength that will make your mastery of this essential fundamental even more powerful? Would you use it if I covered it today? Would you master it? What is the magic wavelength? I'll tell you what it is. It is aesthetics, A-E-S-T-H-E-T-I-C-S aesthetics. The aesthetics is simply to find the study or theory of beauty in responses to it, specifically, the branch of philosophy dealing with art, its creative sources, its forms, and its effects. Mr. Hubbard wrote this about the subject. And by the way, in this description he uses the word Theta, which is the word Mr. Hubbard uses for life force or thought. Here we go. Quote, "What do we mean by aesthetic? We mean solely and only beautiful. Beauty is Theta. Any wave close to Theta is taken by Theta for beauty. Harmony of wave motion is evidently a lower harmonic of beauty. A disharmony of wave motion, no matter how high the wavelength, is ugliness. But ugliness is also a wave, a disharmony with the wavelength of beauty, but very close to it." Oh, and over. So he's describing aesthetic as a wavelength and ugliness as a wavelength. Now, what's a wavelength, he might ask. A wavelength? A wavelength is a characteristic of motion. Many motions are just too random. They're too chaotic. You don't see it or experience an orderly wavelength. An orderly wavelength has a flow of motion. And what you're experiencing when you are viewing something that's beautiful, if you think about it, something is coming off that aesthetic or that beauty. And that's a wavelength. And it's very agreeable to life force. You as a living being, the wavelength of beauty, very much corresponds with your essence as a person. And so it trunks you and you view it with agreement. I'll get into that more in a second here. But just imagine now you're looking at something that's beautiful. Of course, you enjoy viewing things that are beautiful. You might be attracted to that thing. You might have, of course, a higher A or C for that thing. Because it's beautiful. Now, imagine you're looking at something ugly. What does that do? It repels you. Of course. Now, you were looking at dramatic differences here to prove a point. You can have something very beautiful that has a wavelength. You want to get a picture of a wavelength. Think of a rope. You take a rope or a garden hose and you give it a flip. You'll see a wave travel along an energy, whether electrical, light or sound. It has some such pattern. This is a smooth, flowing wave. And it's measured. It's between the crests of the waves. So a high wavelength has a very, very, very tight distance. You know, they can be measured, of course, feet, inches, centimeters. But you're looking at a very high wavelength when you're looking at beauty. And when you're looking at uglyness, you're looking at a wavelength too. We've all experienced it. We may not know that's what we're experiencing. But sometimes you feel like you're around some run and you got hit by a wavelength. Okay. We are able to emanate these energy flows as beings, of course, and beauty emanates a wavelength. That's what you need to know. It's called the aesthetic wavelength. Now, here's how it has application to commerce. And how it has application to you. was an entrepreneur. Okay. By the way, in this, what I'm about to read you from Mr. Howard, this is from a lecture in 1952 and uses the word dissertation, which is a long piece of writing about a particular subject. So he says here, quote, you could say, view at cars are dot, dot, dot, dot Jaguars have so much dot, dot, dot, and they can drive it such and such a speed dot, dot, dot, this nice little dissertation on print. He's talking about an advertisement, right? He says you could save your cars of this Jaguars of that hit these speeds and so many minutes or seconds or whatever it is. Then what he says is this, he says, nobody would give a damn whether they own one or not. But if you put a picture of one, that's an aesthetic. What is attracting you to the car? Is it the dissertation? Is it the write up? Is it the copy or is it the picture? So you look at a car in a magazine or online or what have you see one in the street? What's drawing your attention to that thing? That's the aesthetic wavelength. The guy's not even telling you what the car can do. You just know it's beautiful and you're interested and you're ready to receive. Okay. So this is what he says here. So as so as the X as Mr. Howard's words, so as that is show a tendency to come out in the pure rather than in the negative and they have much less negative response contact than the positive. Think about it. Okay. Think about a beautiful woman coming up to ask you directions or a question you're walking down the street and they stop you and it's like, okay, I'm ready to receive here or what if it's an ugly individual? Somebody who doesn't take care of themselves, their appearance, their pants are halfway down there to their knees and they're just, they looked at grade and you're like, stay away. I know. I mean, you might help them ask directions or what have you. Hey, you. But are you ready to receive? See what he says here? He says, nobody would give a damn whether they own one or not. But if you put a picture on that's an aesthetic. So aesthetics show a tendency to come out in the pure rather than in the negative. So you already have a negative response to something because it's ugly. Okay. Right there, you've got something against you in terms of what in terms of building a R C. You see that? So he says, so if you do something very aesthetically, you're more liable to get some sort of an agreement on the thing. What what what what are you trying to do here? When when you're sending a proposal to your boss, let's say you're an employee. Say, well, I got to put all this information down there. You know, I'm going to make this really I'm going to do this long dissertation about how we need this to expand the company. I'm going to send this up to my boss. And there goes, you know, it's 13 pages long, all text. And I typed it all up. You know, it's neat and everything. But ask yourself this question before you send it. Is it beautiful? See now, what do you think if you're a busy executive and you're getting a proposal from an employee or from one of your executives? And it's ugly. I mean, never mind, not even neat, maybe with typos in it. No effort to put aesthetics into there. No no effort to put an aesthetic wavelength that's coming out of that proposal. Let's say you're sending that proposal, you're a builder. You're going to send a proposal to a contractor or to a homeowner or to some outfit when they're looking for services from someone like you. And you put together a proposal where all the information's there. They should be cool with that. It's a good good fair bid that I'm giving here. And what do you think are the odds of it being agreed upon? If it's if when it is sent up, there is an attention given to the aesthetic presentation, to the beauty of the presentation. You see how that would work? Same thing with your office. And we've done a whole episodes on this. Is your office aesthetic? Is it beautiful? I don't care. Well, customers never come by. Who cares? No, they do come by. Maybe they don't come by. You know why? Because it's ugly because it's repelling. I have seen some of my members have auto repair shops that are so beautiful. I think I'll just go hang out there. You know, they've got their staff are uniformed. They have a pleasant person at the desk. And it's just an aesthetic environment. So of course, if you're saying, well, you know, I don't need that because nobody comes by. Of course, they don't come by. It's ugly. Okay. So no matter what you're doing in terms of marketing, in terms of sales, in terms of dealing with your staff, here's the policy manual. Read this. Okay. Boss told me I had to read this. Of course, it's ugly. I keep putting it off. I don't get to it right away. It sits on my desk. It sits in a drawer. In fact, I hide it because it's ugly. Of course, your employees are thinking that but what if you give them an aesthetically bound graphically put together policy manual? What do you think? Where are you more likely to get agreement? Where are you more likely to get the employees to actually read it? Look at it. And what's the difference? Same content. One difference. You give attention to beauty. You give attention to aesthetics. This one wavelength, this magic wavelength will increase the level of agreement. They're thereby the level of affinity and communication to no matter what you apply it to. Okay. I personally think it's very important in personal presentation. Now I see speakers go up on stage and I don't know. The way they look is not very impactful to me. They're not very beautiful. You don't have to be a beautiful, have a beautiful face or digger to a giant attention. But how about putting yourself together so that you have an aesthetic impact? Which presentation do you think is going to be better received from the guy who gives a dawn about how he looks or the one who doesn't? How about a salesperson? How about as a leader? You know, I don't know. Maybe check in the mirror and go, you know, I'm about to go and lead some people here. I'm an executive. Are they going to be willing to receive from me? How is my aesthetic? How is my attention to beauty? You may say, well, who cares? You know, they're my employees. Well, you should care because why? Because the more you can build the A or C up, the more you can build agreement, the more you can build reality, a higher level of affinity and communication. So yes, it matters. Dress codes matter. No, we don't really have dress codes here. Oh, yeah, you better have dress codes. Why? Because you're giving attention to the aesthetic. Okay. The way the office looks, the way the staff present themselves, the way they communicate should be beautiful. Think about that. One thing that is always wise to do, if you have any kind of outflow coming from your office and you should have a ton of emails, letters, messages, check them over. How aesthetic are they? You want to improve their impact? You want to improve their responses? Make sure they're beautiful. You're advertising, you're marketing, look it over with that perspective. So here is my suggestion. I will give you this information one more time because I only covered it once. Mr. Robert says this quote, you could say viewer cars are dot dot dot Jaguar's have so much dot dot dot dot and they drive a touch on such a speed dot dot dot this nice little dissertation on print. Nobody would give a damn whether they own one or not. So aesthetics show a tendency to come out in the pure rather than in the negative and they have much less negative response contact than the positive. So if you do something very aesthetically, you're more reliable to get some sort of agreement on the thing or on average. So here's your assignment. Okay, listener, review everything. You know, your letters, your proposals, your office, your the way your staff look and the way they address the makeup, all those things and put in emphasis on aesthetic. I don't think you'll get a lot of disagreement on it, provided you yourself are maintaining an aesthetic. I think you will start to get a much, much higher level of agreement there by of course, A or C and thereby, of course, success and prosperity, which is what we wish for you. Obviously, that's why we do this. What guess series? So I hope that was helpful to you. Simple lesson, but a very, very important one. fundamental and we touched on it and a few abs. So it's in the past, but I thought I would give it a little more emphasis based on what I just learned here about aesthetic and UX and Jaguars. So, um, apply it, see how it works for you in the next couple of weeks, put a lot of tension on it, see what happens to your statistics, I hope they have a nice rise. And write us that info at wiseeastqs.org. And let us know how it went, or leave us a comment. And certainly give us a like if you like what you learned today. Okay. Thank you very much for listening. We'll talk again next week. [Music]