Episode 107: From 0 to Paid Tourism Campaigns Without Overnight Virality
42m 25s
This episode of the Creator Passport Podcast features hosts Jazeel and Steven interviewing creators Daniel and Luis, who built a successful travel content brand in Australia. They describe a challenging first six months of slow growth, which they pushed through by shifting their strategy. Key to their success was niching down from general travel to focus specifically on Western Australia, moving away from an outcome-focused mindset to building sustainable content systems, and clearly dividing responsibilities based on their individual strengths. They emphasize the importance of repurposing content and overcoming the fear of posting the same material more than once. The discussion also covers the creator landscape in Australia, noting growing opportunities for monetization that can begin well before reaching a large audience. The overall message is that long-term success comes from consistency, strategic processes, and perseverance through the initial slow period, rather than relying on overnight virality.
You're listening to the Creator Passport Podcast. If you've been creating content for months and feel like nothing's happening, this episode is for you. Today, we're talking about two creators who push through the slow stage of growth, built systems instead of quitting and turned content into real income without overnight virality. We're breaking down what actually matters in your first years of creator and why most people stop before things start working. Let's dive into the episode. Hi, we're Jizon Steven and in just over five years we have grown our business to over 1.8 million followers across platforms and over in seven figures as content creators and digital entrepreneurs. This is a podcast that shows you success isn't just about algorithms and trends, but how strategy, creativity and mindset will help you grow and scale your own personal brand beyond your wildest dreams. This is the Creator Passport Podcast. We are so excited to have you two on the podcast and talk about your story and how you guys have been absolutely crushing it. So welcome to the podcast, Daniel and Luis. Thank you. Thanks so much guys. Thanks for having us. Excited to have you guys on. I think that a lot of Australians and people are always DMing us and asking us so many questions like bring more Australians on the podcast. So bam, here we are. I think that it'll be that's actually I was looking at our statistics. That is the second biggest audience on the Creator Passport Podcast. So if you guys are in Australia, listen and you guys are here. We love you. So much so where I haven't even told anyone in TCP this yet, but one of our 2026 in-person meetups will be in Australia. Oh, no way. You're very excited. Yeah. Well, we are very excited to have you guys on the podcast. Why don't if anyone does not know you, why don't you give them a little a little summary? Like maybe obviously you guys are based in Australia, but how long have you guys been doing content creation? What's been kind of the journey? Are you guys doing it part time full time? Just all of the stuff. I'm just give everyone a little bit of background on kind of how did you get here? Yeah. I mean, I guess not really a traditional journey. I mean, I'm from Denmark. So I've only been in Australia for what is it coming up to six years now. Met Daniel over in Denmark and moved back to Australia to be with him. And then yeah, started enjoying traveling and exploring, you know, a WA and going on all those epic road trips. Yeah, and basically started capturing, you know, our travels and our adventures. And yeah, then more people started following and it, you know, we've sort of realized all the possibilities that, you know, is in content creation and just how fun it is really. Yeah. It's been about 18 months now. Maybe since we started. Yeah, the first six months was a real slog. Yeah, but then the last, I'd say 12 months and so it's definitely sort of, I think we found our feed, found our groove and our style and that sort of thing a little bit. And the creative passport. And the creative passport, of course. Yeah, and sort of still a long way to go for sure. But yeah, definitely feel built some momentum over the year and excited to see what 2026 brings to be honest. Yeah. Yeah. And I think it's decided to get into this. I'm always curious. Oh, that would be me. I think, yeah, it was actually a little bit like, what's Daniel going to say when I ask him to go all in on this, is he going to be like, no, what are you thinking? But he was really open to it. So yeah, it's been a lot of fun doing it with him. I think in my own Instagram, I haven't posted maybe five times and last time was in 2018. So the big Instagram was like, no, but no, it was a lot of fun honestly to get started. It's, yeah, easier to feature. Last places then, I guess, yourself as you can do when you probably kind of it more. Definitely. Yeah, you guys are actually very interesting. I don't remember the last time we've had more. Would you guys call yourself a faceless account? I would say it's like, like you guys are on it, but you're not like up close and personal all the time sharing about you guys because you guys provide so much value and all of your posts. So what made you guys kind of want to go that route instead of kind of making yourselves the main character? Probably a self-consciousness. Not on campus. Yeah. We did the same. I mean, in all honesty, we did the same thing when we started with our photos. We were like, we don't want to be up close to the camera. I literally was like, I don't put on makeup or do my hair or anything. When I'm out roadtripping or camping, I'm going as far away from the camera as possible. That was how we started doing a little like tiny people, big landscape portraits, if you will. Yeah, yeah, yeah, yeah, we are waking on it. But I feel you guys have such a very good repeatable style and content, like content formats that work for you so well, where I think that has led to pretty fast growth for you guys. So I think that's definitely like a good, good foundation to have when you're going to start it. And I love to zoom back a little bit and talk about that sluggish six months that you guys are going through. I think that a lot of people that listen to the podcast are in that exact same spot right now. They're in the trenches. They're like, oh my gosh, this is brutal. Yeah, reality is not everyone's going to blow up overnight. Like everyone, there's always the loud ones that you hear that are super successful really quick. Hell yeah, it's not the case for most people and it does take a long time to grow. I mean, it took us six months to go to our first thousand followers. So I get that six months slug, you know? Yeah, but we'd love to hear your guys a story. I'm like, how did you guys push through that? Because a lot of people stop in that six month period. We're like, okay, this not sure what I'm doing. And then if you were to go back and do it again, what would you adjust to make it feel like it wasn't such a like, I feel like everyone looks at where you guys are now and are like, they must have a secret. Like there's some secret that everyone knows when they start growing, that I don't know. And I need to figure that out. So I'd love to throw it in your court and like hear a little bit about that journey. Before we jump into the rest of the episode, I do want to remind you today is the last chance to join the creator passport 5.0 before doors closed for the rest of 2026. If you guys want to make your dream life of being a content creator, a reality, this is your opportunity and this is your sign to join the creator passport before time is too late. Jazeel and I both would love to personally coach you and help get your business off the ground or help what you're already doing work even better. Go ahead and go down to the description down below and you'll see the link to join TCP 5.0 today. Do it before doors close. Yeah, what do you think was like the main thing for us? I think it was in the first six months, just posting into oblivion I think and it's not going to be a lot of return from that. Yeah, you felt like a bit of a roller coaster to be honest. Like you get the highs and the lows and I think we used to call it being in the pit of despair or you're not getting anywhere and just have no idea what you're doing and then I think one day we kind of just sat down and it was sort of like, well, what are we doing? Oh, and just trying to keep things a bit more simple, I guess. Yeah, I think Neeshengow was a big one. I think the first thing we started posting about was actually like a Thailand trip that we went on, which was just not going to be sustainable to be doing international travel at that stage of so saturated isn't it? Yeah, exactly. So, yeah, and even just we're going to be in WA sort of longer term. So, yeah. So, we obviously niche down a little bit further into the WA travel. That was a bit more, yeah, I guess some achievable to be doing more regularly. And posting really in that sort of thing. But I guess if I was to look back, I would be sort of saying to myself to focus on the systems and the approach and that kind of thing rather than the actual outcome or the number of views, a number of followers and that kind of thing. I think if you get the system in place earlier, it's going to take you a long way, make it so much more sustainable. I think the Christmas break probably came around at a really good time for us as well. It would have been like mid-year last year. We started, got to the six month mark, it was a good sort of reset to a bit of time off our full-time jobs and look at what we're doing, what we want to do in the new year, that kind of thing. Yeah, I don't know. Well, and then eventually it was our turn for a real to-go semi-viral and take off, which was really nice. It was like the most random stuff that goes viral. Like it was like this weird place, like an hour and a half away from PATH where we are. And yeah, we posted it on Instagram and Facebook and it just went super, super viral and you're like, why? It's funny because it's in a national park, isn't it? So we had our dog Blue in the car, so I wasn't even allowed to go in there with him. So sent Louise out there and I just put the drone up and followed her out there and-- You're speaking on the phone. Where should I go? I should go out here. I should have done the wave. What am I doing? Honestly, I've never even been there. I guess I can say. I was like a jedi out over these really old rocks essentially, which is just like in a show-o-water, which doesn't really look like a whole lot, but-- It's been interesting now. There's sort of fast, technically there are fossils, I guess.
living fossils. So it's pretty cool. But yeah, not really much to look at. It's very, very random. Yeah, it's just gone off sort of time and time again for us. Hey, I feel like we always find those one or two clips. You're like, you know what? It just keeps working. So I'm going to keep posting it. I feel like you broke down a lot of really good things that maybe for you were like, oh, yeah, I guess that kind of worked for those are like huge things that I think make a big impact. If you look back to what you were saying about systems like, I feel like that was that's one of the biggest things that a lot of beginners don't take the time. Advanced people. Yeah, there's so many creators that have over a hundred thousand followers that have zero systems in place. And it is all not luck, but kind of vibes. Like they would post on whatever they were feeling that day. And if they were trying to replicate it, now I think in 2026, I don't know if they'd be able to, you know, yeah, it's very, very true. So when you guys were putting together those systems and kind of responsibilities, where did like what was some of the things that you guys were talking about or thinking about or who was doing what? Because I'm sure it's nice when you are a couple because one person can kind of do some stuff with other person does some stuff and you guys can get double the amount of stuff done that some solo creators can do. So love to hear your kind of your thought process or how you guys created some of those systems that led to more consistency, led to more growth, especially because you guys are you both are working full-time alongside this? Just me at the moment working full-time. Yeah, Luis at the last six months or so to focus on this. Very cool. Yeah, you can throw me under the bus with the systems if you like. I mean, I think it kind of came naturally to us to be honest. I think it's just the dynamics of our relationship. Like we've always kind of, I don't know, like leaned into each other's weaknesses and strengths and just like known, you know, I'm probably better at planning our trips. So that came quite naturally that I was the one to be doing that. And then, yeah, Daniel just, you know, being the driver and the drone pilot and that kind of thing, like it all came quite naturally, I'd say. So do you think? Yeah, yeah, absolutely. I think flying a drone's like playing PlayStation. So that's good fun. And then in terms of like where to go, yeah, that's definitely you. I think I'm the one that puts all the videos together. I think sort of I think that's good fun. You're more the photographer, which want to do a bit more of as well. Yeah. I think like all of our sort of ideation and like coming up with ideas and stuff, we kind of sit down together and just talk it out. And if Daniel has any good ideas, you know, and I've got any good ideas and then we all just bring it together, I guess. And then you sort of put the rules together. Yeah. I feel like that's one of the parts that everyone kind of is like, who's doing what? I feel like in the beginning, G and I were always like, oh, I would hop off after work and go through and respond to all the comments or DMs or whatever. And then I would go back and be like, oh my gosh, we both responded to every single comment on here. What are we doing? Like one of us needs to have our own responsibility. So being able to split it up is huge. And I love another thing that you were saying when you were talking about something that was working is the ability to repurpose. Like how did you guys get over that? I feel like so many people have it in their head that they are not allowed to repurpose. Like you can only post this one video one time and then it's gone. Never again to be seen on your page. So did you guys, when did you guys start repurposing or what's kind of your strategy and thought process there? Because we're the biggest fans of repurposing, but we always love seeing other people be able to do it and have success with it. Yeah, I think that was one of our main struggles to be honest. Like when we first started out, we would definitely in that mindset that, you know, you post something once and then you can't post it again because that's so embarrassing and you know, people are going to see it twice and what are they going to think? And I think it was actually when we were doing a 30 day posting challenge with you guys. And I just remember like having to come up with the ideas and you know creating new wheels every single day and having that pressure like, oh, I need to post today. I got, you know, I'm doing this challenge. I got to need to post today. And then I think it just got to a stage where it became too hard to just, you know, continue coming up with new ideas and yeah. And then I think we kind of just, we were pretty aware of, you know, no one's going to see your videos twice. And even if they do, like they might not notice at all, you know, we're just really aware of that. And just, you know, kind of had to just remind ourselves of that and say, you know, it's, it's okay. Like the chances of someone seeing this twice is very, very minimal. And even if they did see it twice, they're probably not judging it at all. Like they're probably, if you're looking at your target audience, it's regular. Probably people visiting Australia, right? Like how many of those people are going to make the brain capacity to remember all of your videos clip for clips every single time you post, probably 0%, if not 0,000, 0,01%. Right? So I think we're our own harshest critics. And we are also like, I think a lot of creators get held up in the potential judgment not from their audience, but from other creators noticing that they're repurposing too. At least I think that's majority of people that we coach, they, they post when they're, when they're starting out, they post and they don't repurpose out of fear of fellow creators being like, hmm, you know, I notice you posted that video again. I mean, in reality too, like we have some of our buddies who, I mean, we repurpose all the time in different ways and we teach all those different ways in TCP, but we'll have buddies say, yo dude, if you start a video with that clip again, like, yeah, I'm just, I'm just laughing at you guys, but the clearly they're, they text after and they're like, well, you know what, if it works for you, it works for you. I'm just, you know, giving you a hard time, but nobody's ever rude about it. Yeah. Very, very true. And I'd love to talk a little bit to like on the, I feel like people always categorize like, oh, the USA is like this for brand deals and such. And oh, Europe is this way for fashion creators. So I love to talk about the Australia kind of market and what it's like as a content creator there. Because in the US, I feel like everyone looks at influencers or content creators a certain way. So what's it like in Australia? Like when you are becoming content creators, family or friends, like what do they think about you guys starting out or have you guys been able to meet up and hang out with other content creators and same thing on like the opportunities for what you see or people reaching out or just any types of monetization. I love to jump into all of that, but why don't we start with some of the culture that they're I guess. What do you reckon? I think there probably is still it's not not a typical thing to do. I wouldn't say to start content creation, but it's definitely becoming more mainstream. I'd say that people are doing it. In saying that like, I think I think people still look at you. A bit funny when you're out there. I don't think that'll ever change. Stephen was walking around London at RTCP London meet up with an Insta360 poll like for an hour and everyone walking by saying that I think it's been I think the response has been pretty cool from friends and family. They definitely still like to pull your leg now and then just fun of it. So when are we going to be on your page and when are you going to get us a staycation or that kind of thing? But yeah, I think it's been well received. In terms of the market, I think it's definitely a growing market. I think it's easy to fall into the trap of it's not USA. There's not as big a market as it is over there. Many years behind, but I think we're finding the more people we pitch to the more opportunity there there actually is. Yeah, for sure. I think once you sort of get your foot in the door and people start coming to you and you know, it gets easier and easier the more you do it and you know, the more you learn like what brands should I be pitching to? You know, you just start realizing all the opportunities. So yeah, I think it's definitely not the you say, but it's good. Yeah, that's what I've been seeing more and more as I feel like slowly but surely the opportunities are coming up more and more. So I would love to talk a little bit on time frame two of like I know you said it was kind of six months and then we had some growth and it's been really cool since you've been doing it for the past 18 months and even thinking about that in terms of monetization, what's been kind of your timeline of growth of how fast you're able to grow and what you were able to do there and then same thing of how long did it take you guys from when you were starting to start monetizing? Because I think that a lot of people have this stigma in their head that they have to have hundreds of thousands of followers or like it feels so far in the future when in reality, I'm like it can happen so fast. So I would love to talk a little bit about your experience or timelines on what all that was like. Yeah, like I think in terms of like growth, I think we were probably pretty similar to you guys in that, you know, the first, what do you think like 1000 or 2000 followers? That was such a drag.
so hard to keep going. And then I think last year we we set ourselves a goal to you know get to 3000 followers by the end of the year. And then I kind of feel like every time you sort of get close to a milestone it just stops by drags. So we didn't quite make it. But then I think it was like the end of January. It was the end of January I think yeah. 3000 followers and then I feel like from there it just kind of started skyrocketing to be honest and then we hit 10k. They aren't you a birthday wasn't? Oh yeah it was actually yeah. So yeah 12th of July 10k and then from there it was just like easy. 10k was in less than a month of a month. Yeah it was it was honestly crazy. Yeah it just went so fast. Definitely plateaued a little bit at the minute but yeah I think it's the holiday. It's the holidays yeah yeah yeah that's awesome. Yeah but in terms of monetization that was only what would have been we went to to X-Mouth in June. That was kind of our first real one I think where we're posting about it afterwards and then one of the tourism boards reached out to us asking can we repurpose your content and by that stage we sort of knew probably shouldn't be doing this for free. I actually remember like I had a little just sale on my shoulder like no no no don't give you a can to it out for free. Good. Yeah and that was a bit of our yeah imposter syndrome at that stage being like no actually you can't have it for free but we're happy to send through a rates card or that kind of thing and I guess the negotiation started there and oh my gosh like I think we got the worst first person to negotiate because they were very um yeah they were rigid they I think they had so parameters they had to stay within so yeah we got there in the end. But it's good experience like especially if you start off with a hard one and you get a you're like okay well it can only get a little easier from there. Yeah it no I felt like a win in the end for sure because I think we had the last like this is our final thing like this is where we can come down to and they accepted that rather than us we were very back and forth of no let's just go down to what they've said first that's fine because you probably would have done that. Wait a while just ground. Yeah that was cool and from there I guess it's yeah I've been a little bit more regular and yeah feel more like you know we can actually make money out of this and I feel like even inbound like that's been a lot more recent like we did a campaign for it was like a self-drive tourism trail and yeah it was actually like a really fun trip and yeah they campaigned it really really well like it ended up getting like millions of views and lots of engagement and it was just a big success and then yeah just recently actually they started like a sort of similar self-drive trail actually reached out to us and we're like hey we saw your content that you did for for these guys and you know we'd love to work with you and so yeah it definitely like opens more doors for you know future campaigns and stuff like that so that's been really cool to see and I sent through like a quote to these ones which I was like shoot for the moon type type price and man and star yeah and then they didn't knock it back at all so now I'm like wow it's still we're still under pressure yeah it was like almost too easy you were like what's that mean it's time to raise your prices but also no that's awesome you guys congratulations if you like once you get that first really successful collaboration I feel like you just get that momentum and then you get the confidence and you get the in-bounds and it's only on the up and up from here so that's amazing are you guys primarily doing tours and boards are you guys doing brands as well I think a bit of both to be honest I guess definitely been more to original sports fast but we do pitch to brands as well and you know it's it is something we want to do on our page just you know naturally incorporate you know the things that we love and and use anyway so yeah yeah we've done like a some camper van company before as well yeah but that's been more to help us actually go through the self-drive trails yeah yeah yeah but that's kind of the main one I'll say so far and then a few little contra things here and there but I think two tours are honestly where it's at I love doing them there's so much fun it's so cool I I love to hear everyone's different stories of like what's working and now that you guys are getting in-bounds I feel like that opens up a whole door because I feel like in the beginning it's a lot of pitching to try and get partnerships and then once companies see you working with other companies they're like oh I want this for my company and once you can get the in-bounds you can almost start to shift some of that time you're putting into pitching every single week of okay well we don't have to pitch as hard let's shift that energy into a new thing like putting out a guide or or on China trip yeah there's it just lets you start to add another way to monetize and I feel like it all comes in stages and waves but I feel like it's so cool to be able to see that that your guys have reached that stage and like you're just getting started like you said this is just like your first really you're seeing your door and content crease yeah like your your growth and starting to monetize so when you think about next you're like what's it gonna be as a second you're being able to do this is really really cool you won't make the same mistakes you'll be able to double down on some of those things increase prices exactly so and I'd love to talk a little bit about like I feel like one of the biggest blocks for a lot of creators is themself and like the mindset of like what goes into this and how much work it is so what were some of the struggles that you guys felt like you hit and then you were like once we overcame this this is when we push past that 3000 or once we hit this and once we understood this or we shifted our mindset this is when we had that 10,000 followers in one month growth stage or even now like starting to get inbound I feel like it's a lot of the energy you put into something or like when you make the breakthrough on yourself is when you get these insane quantum leaps on the back end so I love to hear on your end like what are some of those things that you feel like you dealt with or pushed through and that if I'm sure someone else has been feeling or struggling with that exact same thing hopefully they can learn from what you were able to do I think a big one is time especially working full time and yeah having kind of just your evenings and your weekends to try and do stuff and still trying to have a social life and that kind of thing is makes it very very hard to do everything but I think that just comes back to the systems to be honest like I think we're relatively organized people I think so we do try to plan out our week in advance and or a month in advance as well yeah so like my Sunday mornings have been putting rules together and that sort of thing for for a long time now just for the week to come which is just by the routine it's yeah it's really been really nice actually I enjoy it yeah and then what else I guess sort of the time to actually go and get the content has been tricky as well sort of we're just we're coming into summer now so a bit more I guess easy to to go and get some nice content when it's not winter anymore that's always a tricky period to yeah yeah yeah so I'm going to post so many waterfalls um yeah so that's that's a different one I guess I'm just being perth based and everything being so bloody far away it's um it can be hard to come up with new ideas and new places that you can get to in in a day um at or day or two and then back to time yeah but I think a lot of people have that mindset of like oh there's nothing cool around me like I can't be a travel creator because I live xyz and I think the willingness to go out and like drive along ways for the weekend or fly somewhere for a short amount of time it does set you apart from those people that are not willing to do that or that are stuck in the mindset of there's nothing cool to share around here you know so yeah kudos to you guys yeah 100% I think I feel better coming into a new work week on a Monday if I've been out driving from yeah 5am and coming home at 8pm that night then if I was sitting at home just relaxing yeah yeah yeah more fresh outside so good I think that um when you guys are thinking about now like what are some I feel like everything comes in stages right so like we talked about that first six months now for maybe some of the intermediate creators what are some of the things you feel like you guys are doing in the past 10,000 20,000 to really double down on what's working like what are some of the things you guys are looking at obviously like views or one thing but is there anything else to you guys are really looking at or that's helping you make decisions on what are we going to post when you just start talking about some of the systems you guys have I think one big thing for us was basically to try and stand out as much as possible you know you see people posting about the same thing over and over and people get tired of it so I think definitely like trying to find you know those hidden gems and you know things that people don't post about as much and then I think a big one as well is provide value over anything else you know people don't really care about you unless you provide some sort of value for them so there has to be something in it for them before they decide to follow you because you know there's so many people posting about similar things today so you really need to stand out I think that was sort of a big one for us.
I think also like I don't think we started analyzing our content properly until we go to the 10 to 15k mark either and then seeing what what is actually working and how can we yeah not repurpose but I guess reuse that concept at least with a with a different sort of place or or yeah sort of different real like yeah turning it into um to a little series as well I think has been really good fast you know like follow for you know the next part and stuff like that I think that's really well yeah so and did I see you guys had like a 20 part series or something yeah we did um yeah the bucket bucket list oh yeah yeah we did a few little little mini series so yeah that was good fun yeah I do think that's where content is moving in 2026 is like definitely having some sort of either recurring mini series or signature series or you know at least incorporating one a month I would say I think that is going to be important to stay relevant in the next year especially since people are moving towards more storytelling formats and at least right now the creators I'm seeing blow up and I do think that it's really interesting because when I say that people are like does that mean I have to do voiceovers and it's like I haven't seen a voiceover on y'all's page right right one that we've hidden away one yeah so you don't have to do voiceovers to be successful storytelling can come through other ways like you can be creative with your text hooks you can be creative with visual storytelling so what I'm saying that it's not like you have to only do voiceovers but I do think it's important to incorporate in your videos in the next year because I do see that that moving somewhere but yeah not everybody obviously a series yeah very true we'll say how I voice sound on this when we hear the other side when we want to say hey you know what I'm just saying that if you want more of a US audience we all love an Australian accent this is very true and I love to talk a little bit about your experience obviously you guys are inside the creator passport we love having you in the TCP fam is there what is there anything in there that you feel like you absolutely loved or any of the resources that you were like oh this is one thing that we really dove into that we feel like we've used a lot mall we're always so interested because there's obviously track one two and three um on seeing what people are using what people aren't and what what's kind of help them the most since they've joined yeah I think when we first started we basically went straight into the monetization track um but then we actually started diving into their photography one as well and we we really enjoyed that one like that was really cool to learn about you know all kinds of tricks and you know how to edit properly and yeah just you know everything photography I think that's been really cool that makes me happy because that's I feel like our underrated child and I'm going to go back and look at them I watched them again before I get in the habit of I watch them and then I don't go out and practice like how to do like it's yeah it just needs to watch one specific one like a sun flare for example and then go and try and do a sun flare rather than wait until we did that we did that yeah well that's great because I feel like well I guess it depends on your learning style I'm definitely like that where if I watch something I have to go try otherwise I'm gonna forget it right away totally I feel like um uh we always I always think it's really funny because everyone when they join TCP typically go straight for the monetization like how do I make money I need to figure out this part and then slowly they're like okay and if I want to do this I need to start growing so then they go to track two and they'll start trying to grow but if they don't grow it's like then they go to track one and it's kind of funny we when we were designing TCP we created it to where people would start and track one and then meet once their contents amazing one two then you they go to track two they start to grow and then you go to track three but I feel like most people try and do them backwards so it's all me but honestly it just really depends I feel like some people have a really good eye and aesthetic for like visuals from the get go which you guys obviously have beautiful visual content or as some people just they just need some help and that's totally fine yeah you know but alas and I I love to talk about too when you're thinking about like what this next year of content creation is we said we're gonna do an episode where it's like what are 2026 um what were we saying like our 2026 predictions for like the direction content goes what are you are there anything really big or exciting that you guys are trying to push for this year whether maybe it's starting voice over launching new digital product or just another platform is there anything that you're really excited about to launch for this year yeah yeah I think um voiceovers and getting into the like being less of a incidental faceless account might be a good one for sure but um I guess in terms of next year like we've we've actually just this is um hot off the press but we've actually just bought our own can the van um thank you so um yeah really excited to have that ease to go out a bit easier and do a few more self-drive trails or more because it's um it is a big state that we live in so it's a long way to go and um we're able to open our easier and um definitely go a long way for us to be honest so yeah yeah yeah I think it's just I don't know just it's really popular in Australia as well like doing van life it's just such a cool way to travel and so many people are doing it and you know you always hear about people meeting up on the road and just having lots of fun and basically becoming best friends and you know just sounds like so much fun and we yeah just can't wait to get started on that adventure yeah that's exciting I just even I've always tossed the idea of a van back and forth and we're we're like this close to seeing if 2026 is gonna be the year if we actually pull a trigger or not because what one it would be great for content not gonna lie like it's a good business right off because it is like you said very trendy and two like I think just whenever we rent vans abroad it is so much easier to do everything it's way easier to work in there remotely it's easier to cook if there's bad weather you're not stranded outside you know all the good stuff but yeah that's that's very exciting you guys are gonna be the the self-drive experts of Australia there we go and I feel like what especially when you start doing van life it would be a great way really fun exciting way for you guys to slowly introduce yourself more or if you just stick with the face of the account I mean we have a lot of students inside TCP that just do the faceless account and they're very very successful like I call it faceless but obviously you guys are on your page so you're like a true faceless but I would say like you can always it it gives you room to increase your monetization streams when you do start introducing yourself a little bit more so at least going into 2026 I do think AI I'm actually very curious to like listen back to our first couple episodes of the year toward the end of the year because I do think people are gonna have like we're already starting to get comments on more of our montage videos that are similar to your guys is of like oh this is AI and it's like no it's not this is real and so I do think that is one way to set yourself up to not be AI in the comments you know is is put in a little bit more of your face and your your voice but exactly but I love to jump to a little bit of adventure to my favorite question I ask every single podcast is what is the most exciting thing that you guys have ever done and I love this question because everyone has a different version of like what exciting is to them whether it's like some crazy bungee jump or some people was like eating a scorpion some people to like starting a business or yeah everyone has a different experience so I'd love to know what is the most exciting thing that you guys have ever done for you wrap up what do you think I was it's probably been a race and see bias in in my answer I think but this yellow and we're an x-math we had the opportunity to swim with whale sharks which I thought was amazing like that was just doesn't or how big these animals were on when you first sort of coming through the darkness of the ocean yeah yeah that's amazing yeah I think for me I probably have to say you know moving across the world that's a huge switch and yeah that was pretty exciting you know just basically leaving everything behind and you know my family's still over there so yeah I just packed everything into my little suitcase and jumping and playing and that was a great idea I see that's the voice over content I want to hear tell me the crazy backstory there you know that's awesome yeah how did you guys meet did you guys meet before were you living in Australia before how did you guys got like that's obviously a very big decision so I'd love to know yeah that story is actually not that interesting it was just on Tinder hey you know yeah genuinely was traveling around europe because his mom is Danish so he did a bit europe trip and then you finished up and then marked to catch up
for this mum and then yeah, Tinder. Yeah. Yeah. He gets sponsored. Yeah. So then I went back to Australia and I just finished uni so I was like, oh look, I'm going to work abroad. It's kind of now. So I moved to Denmark for a year first, where we met and yeah, like took off, I guess, this is the door. This is history. Yeah, came back to a special. Yeah, it was for my sister's wedding that we came back to Australia and that was right when COVID happened. So then we got stuck here. Yeah. We planned to be here for a year. I was just on a working holiday visa and you know, planned to stay for a year and then go back to Denmark. But then, yeah, the borders placed down for like two years and I couldn't go anywhere. So that would do it. Yeah. It would. Yeah. That's crazy. Yeah. That's awesome though that you guys made the whole leap. But now you're here and doing content. Yeah. I, you guys want to see the full story of them. I'll make sure to link their page down below. So please go send them a DM with your favorite part of the episode. They post lots of incredible Australia content. I think you guys will absolutely love. Yeah. If you guys are visiting anytime soon, you will get a ton of value out of their page. Yeah. So make sure you check that out. But yeah, thank you for coming on the podcast and talking about your story and how you guys had so much success. Like I said, we're super proud of you and what you've been able to do inside the creator passport family. And if you guys are listening, make sure to give us that five star review. Send them a DM. Let them know. Thank you for coming on. And with that, we'll see you next Friday with another episode of the creator passport podcast. If you enjoyed this episode of the creator passport podcast, make sure to leave us a five star review on Spotify or Apple podcasts. And if you want to be the first to know when we open doors to our next cohort for our full signature coaching program, the creator passport, make sure to head down below and join our VIP priority wait list. As soon as you join our wait list, you will get two completely free lessons from our free coaching program. So head down below to join the VIP wait list. And with that, we will see you next Friday with another episode of the creator passport podcast.
Podcast Summary
Key Points:
The podcast discusses overcoming the slow initial phase of content creation, emphasizing persistence and system-building over seeking viral fame.
Guests Daniel and Luis share their 18-month journey, highlighting a difficult first six months, niching down to Western Australia travel content, and a shift in mindset to focus on sustainable systems rather than immediate metrics.
Key strategies included defining roles based on strengths, embracing content repurposing, and understanding that monetization and growth are achievable without a massive follower count, particularly within the Australian market.
Summary:
This episode of the Creator Passport Podcast features hosts Jazeel and Steven interviewing creators Daniel and Luis, who built a successful travel content brand in Australia. They describe a challenging first six months of slow growth, which they pushed through by shifting their strategy. Key to their success was niching down from general travel to focus specifically on Western Australia, moving away from an outcome-focused mindset to building sustainable content systems, and clearly dividing responsibilities based on their individual strengths.
They emphasize the importance of repurposing content and overcoming the fear of posting the same material more than once. The discussion also covers the creator landscape in Australia, noting growing opportunities for monetization that can begin well before reaching a large audience. The overall message is that long-term success comes from consistency, strategic processes, and perseverance through the initial slow period, rather than relying on overnight virality.
FAQs
Focus on building systems and consistency rather than immediate outcomes. Many creators stop too early, but persistence and strategic planning can lead to growth over time.
Niching down, such as focusing on a specific location like Western Australia travel, makes content more sustainable and achievable. It helps attract a targeted audience and reduces competition.
Repurposing content allows for consistency without constant new ideas. The chance of an audience noticing repeated content is minimal, and it helps maintain posting frequency during creative slumps.
Divide responsibilities based on strengths, such as planning, filming, and editing. This leverages teamwork to increase efficiency and maintain consistency, especially when balancing with full-time jobs.
The Australian market is growing but smaller than the US. While opportunities exist, creators may need to actively pitch to brands and navigate a less mainstream perception of content creation as a career.
Monetization can begin relatively quickly, even with smaller followings. It often depends on niche, engagement, and proactive outreach to brands, rather than just follower count.
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