Victor Udoawe shares his transformative journey from mechanical engineering to a human-centered, equity-focused design practice rooted in community, trauma awareness, and participatory empowerment. His work at NASA and in public service highlights a shift from traditional, top-down design to radical participatory design, where community members are not just consulted but fully integrated into every stage—decision-making, interpretation, and outcome ownership. This model challenges the power dynamics of facilitation by intentionally relinquishing control, allowing communities to lead, interpret, and shape their own futures. He stresses that equity is not a project-specific goal but a cross-cutting lens that influences all design processes, ensuring inclusivity and representation. Lived experience—such as bodily intuition or personal insight—is positioned as equally valid as institutional knowledge, especially in health and community contexts. Drawing from methods like triangulation, mystery shopping, and futures foresight, Victor’s approach builds robust, contextually grounded solutions. Ultimately, he calls for a reimagining of design as a collective, co-created practice—one that honors local knowledge, distributes power equitably, and fosters a future where diverse, pluralistic possibilities are not just imagined but actively designed.
Welcome to the Control the Room podcast, a series devoted to the exploration and meeting
culture and uncovering cures to the common meeting.
Some meetings have tight control and others are loose.
To control the room means achieving outcomes while striking a balance between imposing and
removing structure, asserting and distributing power, leaning in and leaning out, all in
the service of having a truly magical meeting.
Thanks for listening.
If you'd like to join us live for a session sometime, you can join our weekly Control the
Room Facilitation Lab.
It's a free event to meet fellow facilitators and explore new techniques so you can apply
the things you learn in the podcast in real time with other facilitators.
Sign up today at VoltageControl.com/facilitation-lab.
If you'd like to learn more about my book, Magical Meetings, you can download the Magical Meetings
Quick Start Guide, a free PDF reference with some of the most important pieces of advice
from the book.
Download a copy today at MagicalMeetings.com.
Today I'm with Victor Udoawe at NASA, where he serves as the CXO and service design lead
for the Small Business Innovation Research and Small Business Technology Transfer Research
programs.
Welcome to the show, Victor.
Thank you.
It's really, really good to be here.
Good to see you, Douglas.
Great to have you, and it's been such a long time since we caught up in D.C. and you're
at the conference before that, and so I've just really been looking forward to having this
conversation.
Yeah, yeah.
I wanted to be at the conference this year.
I wasn't sure if there were options to do it hybrid or remote, or if you had to be
there in person, but I wanted to share a little bit about how we do some of the participatory
facilitation in my work.
It's good to see you now.
It's good to talk, and I hope to come back again in the future.
Yeah, absolutely.
Well, let's dig in a little bit with how you got your start in this work, and I'm just
a fan of the things you're doing, and the pre-show chat got me even more excited when you're
telling me about this radical participatory design stuff that you're looking at, and you've
kind of codified, as well as just the design justice work you're doing.
It's such a good stuff.
So how do you even get interested in this?
How do you get started?
Yeah, I started in engineering design, right?
Design's a huge field.
Like, when people say design, I have no idea what they mean, because there's all so many
different types and kinds, but I was an engineer, and was a mechanical engineering, and did
aerospace engineering, which is mechanical and electrical applied to air and space.
And I did this project at one point when I was a teacher with my students where we built
these dual compost in the trees.
I came back a year later, and one of the families that received the dual compost in the
tree, and they helped work on it as well.
They were using it as a closet.
Another family that had received one and worked on it as well, were using it as a bathroom
only for very, very important persons.
So I was like, wow, we built this thing.
It was technically correct.
It worked.
It functioned, but the people didn't care for it, didn't necessarily want it, didn't show
ownership of it, didn't know how to maintain it, couldn't repair it if it's broken, et cetera.
And that's when I started this journey of like, well, how do I bring in the human element
into all of this?
Because I wasn't taught any of that, none of the social science stuff about human needs
or human factors, et cetera.
So from there, anyway, I went back, I had taken a quote, unquote, few years off from engineering
to do some teaching in the community, in which I grew up for kids from long-come community.
So you can always see that type of justice or underutilized community component to the
work that I do, being an Nigerian, being from an immigrant family, being a dual citizen.
And I then went to South Africa, where I was doing a mix of teaching, engineering, computer
science, research.
And that's where I picked up for the first time my background in health and trauma crisis
counseling, because I was like, I don't only want to do engineering work, I was doing some
work on health engineering, bioengineering related to HIV/AIDS.
I want to be rooted in this, you know, personal social experience of people.
So I got that background, I took classes, got certified in license, I didn't do a degree,
it just got certified to be able to do that type of counseling.
And then from there, had an opportunity to come into the US government for the first time,
that went back to D.C. and was a science and technology policy advisor, ended up working
for the US Agency for International Development, got a really cool opportunity to move out
to the UK and work with Google.
They needed someone who had an engineering background, education expertise, international
development experience, and someone who had lived abroad outside of North America.
And it was so funny, because a lot of people would say, oh, you do too many things, you're
too very, that's a negative thing.
And at least in this instance, with this company, with this team, they found that as an asset.
And I got the job, moved to London, working for Google UK and worked in countries, I
would say low to middle income countries, helping to design educational products and services.
So it really brought all the different pieces that I had been doing together.
And then when I was still in London, not in my job, but on volunteering at nights, I was
doing some more of the health trauma in crisis counseling.
I'll move back to the States, and I was able to work for this kind of Obama-created agency
called ATNF, a civic digital consultancy in the government.
We worked with any federal government agency that had an issue, had a problem, and they
called us in, and we would help them design a solution.
And it was at that point that I got really bit by the civic tech, civic innovation bug,
and I decided, you know, after my time at ATNF, I want to find a permanent job in government
as a direct hire.
And so I was able to get this job in NASA, and now be part of the decision making infrastructure,
and not just from outside as consultant, but part of the group that's helping to move
change forward.
And we're really working on transformation, not just digital transformation, but although
that's a means to an end, but transformation of the government in general to really improve
the government's products and services for the public, that's citizens, refugees, and immigrants.
So it's kind of a little bit of the journey, highlights, didn't give you everything, but
hopefully that makes sense.
Yeah, wow.
What a broad and diverse journey you've been on, and, you know, I just, I can't help just
being amazed at, you know, the start from mechanical engineering to bioengineering.
I'll just say this, the thing that seems interesting is the people-centeredness of it, right?
You went from starting off in something mechanical and then went into bioengineering, which was
starting to get more focused on the human aspects of, you know, how can I engineer things
to make human lives better, and then, and then the counseling is gets into the psych,
the brains of the people, the psychology of the people, so it's getting more deeply rooted
in the center there.
So I'm curious if that resonates with you, just this journey that became more and more
human-focused.
Yeah, I always saw it as a journey for myself, but it's interesting to see the parallels
of the journey for the field of design, right?
So now you have people that are talking about equity-centered design.
You have people doing trauma-responsive or trauma-informed design.
So we're learning more as a field, which I think, again, mimics what's going on in the
world in general, more and more people, at least in the US, with all of the growing awareness
of racial tensions that have always been there, are talking about trauma and people are
recognizing that they've experienced trauma.
Whereas when I was a kid, I felt like trauma was only something that we used to describe
something that some of the few people were going through.
And now we're recognizing that, oh, even if you're not working on a project that's specifically
dealing with trauma, people who've experienced trauma, you may end up interviewing or doing
research with people who've experienced trauma in many ways, so you need to be prepared.
And also recognizing your own trigger points as a designer, as a researcher, as a facilitator
so that you can be properly prepared and know when you need to set boundaries.
So I would say, for sure, learning how to do that, I wish I had that human element from
the beginning in my education, but thankfully I've been able to pick it up along the way,
grab toolkits, try things out, and kind of learn.
You know, that's a really astute point that the world around us is growing and evolving
and creating more opportunities for us to realize that there's new ways of doing things.
And so as the, as I would say, maybe the zeitgeist or the public consciousness is starting
to say, hey, there's better ways to do this.
Creates more opportunities for us to bring new tools and new thinking and the way we do
things.
And I love that.
You know, Victor, I'll say that that's a lot of humility in that response, right?
Because you could have said that, hey, I saw this need and I was pulling on this passion,
but, you know, it's like really honoring the fact that, hey, we're all in this journey
together.
Yeah.
Yeah.
And I'm enjoying it.
It's been a good journey.
I feel like I'm still growing and I am thankful to be able to say that I don't feel
stagnant yet.
So still, still learning, still growing each day.
So you mentioned in the pre-show chat about integrated design and I was really fascinated
by all the layers of inputs that you're collecting.
I think the listeners would love to hear about this and maybe also elaborate on how you
even integrate all those layers because there's so much that you're looking at.
And what's the process for folding all that together in the way that you can make sense
of it?
Yeah.
So the research that we do that informs the design that we do comes from many different
areas.
And what it does, it allows us to do what we call triangulation.
Some of you might know this, there's different types of triangulation, there's data triangulation,
there's investigator triangulation, et cetera.
And the idea is that if I do research from different angles on the same issue or topic
or data set, et cetera, across different time periods, and they still reach the same
conclusion, I have greater confidence in that.
So to give an example, I might be doing some interviews and I have research based on
that.
But for instance, we at NASA in my program, we do experiential research.
So at NASA, when we do service design, we are trying to improve
both the customer and the employee experience.
So I'm going to use an example from both sides.
We don't just interview help desk employees, for instance,
to help improve their experience.
We also, the research and design team,
we work on the help desk, we get trained up,
and we get the experience of working help desk.
And then we look at that, we try and relate the information
that we get through the interviews
and the ones that we get experientially.
We don't just interview our small business customers,
who use our service.
We also pretend to be a small business.
We call this mystery shopping.
And we go through the process of using our service
and submitting a proposal for funding
and going through all of that,
so that we can try and relate and see,
does our experience also matchable?
We're hearing through interviews.
And so we have a range of different areas.
We do the normal interview stuff.
We do observational research.
We do experiential, which I just mentioned.
We have quantitative desk research that we do.
We do market-based research.
We do futures research.
And we also do what I call asset-based type of research,
specifically right now we're doing core competency research
to say, what are the core competencies of our organization?
What are our strengths?
So that if we took away the main thing we do today,
could we still apply our core skills in a different area?
And that can also open up a new avenue for innovation.
If we say, wait a minute, look at this strength over here
and look at this pain point of this customer over here.
Let's bring them together and I have an idea
of something that we can do.
So we have various different streams.
I like that, you know, I really resonate
with this idea of the confidence building.
This is where getting multiple signals from different sources
that can really allow us to be a lot more,
well, just confident that we're proceeding
in the right direction.
Yeah, and in addition to the confidence,
we have to recognize that, you know,
a lot of the design field uses what I would call problem-based
or deficit-based approaches.
When we do human-centered design, we're looking at a problem
and we're trying to solve the problem.
And nothing necessarily wrong with that is a very Western approach.
But there are a whole bunch of what I would say,
asset-based approaches where a problem actually gets solved
by not focusing on the problem,
but focusing on our strengths and assets
and what we have.
Kind of how on a similar basis,
you might do the strengths, finders, assessment,
where you focus on your strengths,
and then you might hire people who help fill in the gaps
or weaknesses that you have.
But as a leader, you focus on your strengths
or as an individual, you focus on that.
So there are many different types of asset-based approaches.
Approaches like positive deviants, systems-based approaches,
core competencies, skills, asset-based approaches like that.
Futures approach, I would consider an asset-based approach
where the asset is a shared vision of the future.
So we try to mix those and not only do problem-based as well.
You know, that really makes me think about how
so many startups and companies fail
because they're chasing competitors.
They're trying to fill that deficit gap
versus thinking about how do I differentiate
and what are my strengths?
Like what do I have to offer to the world versus like,
how can I fill this gap between me and something else?
So I really love this idea.
There's a really amazing quote.
I can't remember who said this,
but it was like, it's better to be 100% of who you are
versus 80% of what someone else is.
- Yeah, yeah, it's so good.
I mean, you're not the only one who likes that.
Communities love that.
So when I do projects on the side in my communities,
communities hate being defined by what they lack.
They hate it.
They love being defined by who they are
and what they have to offer.
It resonates much more easily
and just much better with communities.
- I wanted to talk about the community work that you're doing
because those are really interesting concepts
that kind of came up out of that pre-show chat
we had around your community work.
And that was like, your community work is more equity centered
in its purpose and the reason that you show up
and what you're trying to even bring about.
But equity centeredness often comes up
even when you're not doing some equity project.
I'd love to hear you talk a little bit more about that
because it's super fascinating.
- Yeah, yeah.
So I mean, the community projects that I do change
from time to time, of course, I really try.
I really, really try to make sure that I do
as many projects or as higher percentage of my projects
in communities where I am already a member, right?
The idea here is that the skills that I bring,
as a designer, as a facilitator, as a researcher,
they are not above anyone else's skills.
They are just equal and alongside all the other skills
of all the other community members, right?
'Cause I am a community member first and foremost.
And I bring that and the community can use that
just like we might use someone else's skills
as an oral historian or someone else's skills
as data analysts, et cetera.
So when we do this work, equity comes up in two ways.
Or you could even say justice.
So when you're doing design justice or equity centered justice,
equity centered design, design justice, research justice,
it could come up in terms of the focus of the project.
The project itself can be equity.
You can be trying to increase affordable housing, for instance.
You could be trying to increase breastfeeding rates.
In DC, African women are nine times
less likely to breastfeed than white women.
Why is that?
What are the factors that are going into that?
And can we improve the health of that system?
But you could also just be building a website.
So there's a maternal health organization
that I know that wants to create some courses, right?
Now we can create courses in an equitable way.
And we can create courses in a way that decreases equity
or increases inequity, right?
So the question is, how are you designing?
How are you innovating?
How are you going through that process?
Are you doing it in an equitable way?
Are you including voices that need
to be included in the process?
Or are you not including them?
Which ends up producing outcomes that are inequitable.
Produces a product that can disenfranchise,
disorient, disenchant, or even discriminate, right?
So we all know those examples, for instance,
with like Google search engine, when you type a certain thing,
like black women, and then you see a certain image, right?
And there were no black women on the team
that was doing that product.
So how do we do this work?
Because we find out that anything
doesn't have to be a specific justice project
or an equity project.
Anything can have inequitable outcomes.
So equity really is cross-cutting.
It's cross-sectorals, cross-functional ties into everything.
So the question is, how, and usually,
if you figure out how to be equitable in the process,
the outcome ends up being equitable?
Or has an increased likelihood of being equitable?
You know, I think a lot of it has to do with the lens, right?
Just being focused on making sure that we're attuned
to those needs and we care about it.
Yeah, definitely.
And there's been a wealth of people and resources now
that provide activities and methods to begin to just,
in essence, reflect what is our positionality?
Who's missing? What may be the first order, second order,
third order consequences of these ideas
that we are coming up with?
Maybe we should ask some other people
who aren't in the room, et cetera, so there's lots of,
lots of really cool work that's happening right now
on card decks and positionality wheels
and various things like that that people can bring
into their process to bring a little bit of the reflection
or what we might say, reflectivity into the process
so that we can become reflexive practitioners.
Yeah, love that.
And when you talk about second and third order effects,
it makes me think about futures and the foresight and stuff.
And that's one lens that I see a lot of times folks
will use different categories or a system
when they're thinking about futures to think about
a pezzles pretty popular.
Equity is such an important lens to make sure we're thinking
about what are those second and third order effects
of what we're considering within that equity lens.
Yeah, and it's so interesting because I am not gonna be able
to see things that you can see Douglas
and you're not gonna be able to see some things
that I might be able to see, which means that if you don't
have a diverse team doing the futures process,
you are gonna have some blind spots.
So that's why it's really important,
I believe, to practice participatory futures
or participatory foresight.
And unfortunately, there are a lot of people
who do it as an individual
or they do it as a pretty homogeneous group.
So I'm really big into making sure that that is done
in a participatory way.
A way that's really reflective qualitatively
of the population whose future is at hand.
You know, that gets into the radical participatory design
stuff, which I'm really excited to talk about.
But there's something else you mentioned in this equity piece
that I want to hit on before we move on to that.
And it was these two words you use,
which were disorienting and disenchanting.
Because a lot of times, we hear about discriminator,
like not having discriminatory practices.
And if we think about through the lens of,
is it discriminatory or is it not?
That's like a binary conversation
or a binary thought pattern, right?
Are we that or are we not that?
My gears started turning as I heard you say this,
two other words, because it leads to something
a little more agradient, a bit more of a spectrum, right?
Because even someone being disorienting it
because of their background and their lived experience
could send them down a path that's inequitable, right?
They don't understand because of the way
something's positioned or presented and they miss out.
Yeah, yeah.
I mean, and there's a lot of other words as well.
One of the ones I like a lot that I heard from fry,
Tony Fry who's a design guru out of Australia, I believe.
He uses the word de-futuring, right?
which brings to mind not just people that are alive today,
but even if we're talking about it,
the unborn or those that are yet to come. Are we making choices? Are we creating designs that limit
the world of possible futures that they have before them? Or are we leaving them, conserving them
with all the range of futures that they could have where they can make both good and bad choices?
So we're doing a lot in this world today that is de-futuring and so a lot of my work is trying to
do what we might call "futuring" or "re-worlding," opening up the possibilities, not
constraining people to a realm of very negative consequences because of our choices.
And so design has a lot of work to do. In fact, that's one of the reasons why I think this new
field of design is called ontological design has been growing in which people are saying, "Yes,
we design a lot of things, but we forget that this entire world around us that is full of design
things and objects and environments." That then affects us. It affects our patterns and how we live
and our rituals and our practices. So we design the world and then the world designs us. Another world
design designs. And it's really interesting when you look across the range of designers,
there are some designers that are very in tune to that, specifically in especially architects.
They're very in tune to what their building does and how it makes people move throughout
the building and the conversation spaces that it creates and things like that. They're very
in tune to that and they talk about it to the forefront of their mind. I think for those of us
in product design, service design, especially in the digital space, we just don't think about it
as much. And it's starting to grow. So there's a really good book I'm just going to throw out for
listeners called "Designs for the Pluriverse." This book speaks about ontological design,
but it also speaks about plural reversal design. What we're learning to design in ways that opens up
many different futures or a world of many worlds instead of the overriding type of world that we
live in now, a one world's world. It's kind of the experience, I think you can see very clearly
in international development. You're trying to help countries develop, but why is every country
developing in a way that includes putting them abdominals in it? Can we have a pluralistic vision
of what it means to live the good life? And design has a long way to go. I think historically it's been
working in the service of industry and hyper capitalism, and there are a lot of conversations
that are happening now to see the possibilities. Or people just doing the work of maybe in my
hyper-local context, I can use design in a different way, open up re-worlding and future impossibilities.
Wow. Lots of unpack there. I love this notion of their hyper-locality. Can we lean into local
solutions to complex problems or global problems? Yeah. I've never worked on a project where
you found a success, you achieved a success, you realized a success, and then you can just take it
without any contextualization, just throw it around the world. It just doesn't work. At most,
I can say that in this case, with these parameters and these constraints and this situation, it works,
I don't know if it'll work in other places, and we have to do the work of figuring out what might
it look like somewhere else. I mean, we see that inside companies too, right? It's like there. Yeah.
Someone says, look, Google's doing this. We need to do that too. Or this worked over in the
product group. Let's try this in legal, and you can't just fork lift it in. It takes care and
it takes understanding the local community. Yeah, for sure, for sure. And we want to recognize
them for who they are. And I don't want to just say we want to include their voice, because I think
that devalues really their lived experiences and knowledge. It's a type of knowledge. It might be
different from institutional mainstream knowledge, but it is a knowledge. And so we want to recognize
them for their expertise. I really want to use that word to highlight that lived experiential
knowledge is a type of knowledge that we actually need to do the work we're doing. Some cases,
I would say, actually many cases, or maybe even most cases, even if we don't realize it, it's
even more important than the textbook third person knowing institutional mainstream knowledge.
A good example would be with your body. So it's really, really difficult for a medical doctor
to help you with some issue without any information of what hurts and how it hurts and when it hurts
and where it hurts. Without any of your lived experiential knowledge is really, really difficult.
In fact, there was an entire show called House that I used to watch a lot, where this doctor and his
medical team of fellows would actually break into the homes of the patients who have this unknown,
undiagnosed, infirmity in order to get lived experiential knowledge to help them in diagnosing it
so that they could help. And for whatever reason, the person wasn't being vulnerable, open lots of
different reasons. So they wouldn't actually tell the doctors everything the doctors needed to know.
But there's lots of cases that we know where you can listen to your body. And assuming it's not
something super complex, you know what to do. I'm dehydrated. I need to get water. I'm hungry. I need
food. Even a woman giving labor. She has certain feelings within her body that encourage her to
move into certain positions and certain positions during that labor are better and more conducive and
help facilitate the birth and delivery rather than other ones. And she's using lived experiential
knowledge in order to do that. So in many cases, it's even more important than institutional knowledge.
But it's not that way in our society. But there are a lot of radical communities that are working in
this way to lift that up and using that for these hyper-local contextualized solutions.
You know, it reminds me of the whole gut instinct phenomenon or you know,
these ideas of not only living from the head but the heart. And how do we bring those conversations
into the workplace? Because sometimes it just doesn't feel right. And maybe we can consider that
with as much weight as we do when someone can articulate why it's not right. Yeah, yeah, agree,
agree. So yeah, there's a lot of different types of knowing. There's intuitive knowing, relational
knowing, embodied knowing, aesthetic knowing, you know, I can go on and on. So it's not just the whole
textbook I published a paper that was academically peer reviewed. There are other ways of knowing. And
we need to remember that and go back to some of that and lift some of those up.
Absolutely. And I think this surface is a lot in companies that become data obsessed because
there's lots of different kinds of data. And also, you know, one thing about collecting data is,
you know, we get into what scientists call the observer phenomenon, right? You know, we can easily
find the things we want to find. So it can be, I don't know, there's different kinds of listening.
I guess there's another way to say your point around there's different kinds of knowing.
Yeah, which changes our process, our design process, it changes our facilitation processes
when we understand that and how we can bring that out. So there's a really cool group called
the Presencing Institute. I'm bringing up more things for people to look up. The Presencing Institute
where they have really, really interesting methodologies to bring some of these
solutions out, but using other ways of knowing. And one of them I love is called social
Presencing Theater. So they use a lot of embodied knowing techniques and aesthetic knowing to kind
of figure out where a group should move to and how they should innovate based on problems that
they're all experiencing, but bringing that into a relational knowledge environment where that
information can pass amongst each other. Well, so good. Dropping in some of the knowledge
bombs, we'll make sure those get into the show notes too so people can just kind of click through.
Cool. So I want to shift back to the radical participatory design because I found that really
fascinating when we were chatting in the pre-show and just your need to have to even modify it
with the word radical so that people knew you were talking about something a little bit different.
And as you explained it to me, the thing that resonated so deeply was that we're going
beyond methods and tools and techniques and getting into something just something deeper that's
more of a mindset, more foundational behavior. So I'd love to hear how it's played out in your work.
Yeah, I would go to conferences. I would have conversations with people that are doing
participatory design. I get really excited and we talk and I realize we mean something different,
which is fine. But there's always that little bit of disappointment like, "Oh, okay." So it's not
exactly what I meant. And you know, I might not call what they call participatory design,
participatory design. Maybe they wouldn't call what I do, participatory design. So I'm always
looking for ways to connect with people who are doing this type of work. And the different ways
that I've found people to define it are these. Number one, participatory design is inclusion.
I'm just including people because I want to get their perspective, right? So some people would say,
"I'm doing participatory design when I do research and I have research participants and I interview them."
Number two, it's a method like, "Are you going to do a usability study or are you going to do
quantitative analysis or are you going to do participatory design?" They just think of it as a method.
Number three is a way of doing a method. So are we going to do a design studio with designers?
Or maybe we'll do a design studio and invite the community in and they'll do it with us. So we're
going to do it in a participatory way. The fourth is a methodology by which I mean a collection of
methods like a toolkit or a set of guiding principles that help you to choose a particular method
at a particular point in a process. So there are participatory design toolkits. And in those
toolkits, they'll say something like, "Okay, start setting up, do these framing exercises,
and then at this point bring in the community." And then when you have the community,
do these types of exercises or these types of methods or activities with them? And I think the
difference between all of those and what I'm doing, but especially with the last one, the
difference between the last one, the methodology and the way that I do it as a meta-methodology,
is that there are no times where we are
are doing something before we bring in the community, right?
The community is always there.
The reason I say radical is 'cause radical comes
from the Latin word radix, which means to the root.
So when I say radical, I don't mean extreme.
I mean fully all the way through from top to bottom, A to Z,
right?
The community members are full-fledged members
of the research and design and innovation team.
'Cause normally what would happen is that
if we have a workshop on Monday with the community members,
we have a second workshop on Wednesday with community members,
you can bet that as facilitators,
we are doing some work on Tuesday.
We're looking at what happened on Monday
with the first workshop and trying to see, okay,
is that still in line with the ultimate goals
of these series of workshops?
We're trying to see what information from workshop one,
we're gonna carry over to workshop two.
We're trying to see did any new information
in workshop one come up or emerge
that introduces non-linearities in the process
that send workshop two in a different direction?
All of this decision-making, interpretation,
sense-making, evaluation is happening
without any of the community members present.
In other words, facilitation is power.
So if radical, participatory design is about
this democratization you could say, right?
Or equalization of power.
Or really letting people assume the power
that they already have.
You can already hear the patriarchal forms in that.
Letting people assume the power they already have.
Those community members need to be there
when those decisions, when those evaluations,
when those interpretations
and when that sense-making is happening.
They just need to be there.
So in radical participatory design number one,
the community members are always present and leading.
They are full-fledged members of the team
from top to bottom.
Number two, they outnumber the professional
innovation specialist designers, researchers.
And number three, they own the outcomes of the work
as well as the narratives around the artifacts
and outcomes of that work.
So those are kind of three kind of metamethodological
guidelines or paradigmatic guidelines
that kind of guide the work.
But it just means that they're members of the team.
And instead of coming in and out and we call them in
and we don't call them in, they're always there.
- Yeah, that's amazing.
I think it's a much needed reframing on the approach
because often, quite frankly, when that plays out,
it's almost like their research participants.
Or, yeah, versus real contributors and real participants.
- Yeah, yeah.
And it's hard 'cause we do a lot of work,
at least people in my facilitator community,
to neutralize the power and facilitation.
But as much as we try to neutralize it,
number one, the fact that we're trying to neutralize it
means that we realize there's power.
And number two, we never really fully get rid of it
because there's interpretations, there's decision-making
that you do as a facilitator.
So what we try to do in radical participatory design
is instead of trying to empower people,
we just give up power because we know that when you empower,
you're actually reinforcing the hierarchy you seek to subvert.
When I empower people, I am choosing who participates
when they participate, how they participate,
if they participate, right?
That's power.
So I'm actually still saying that look,
I have the power to empower, I have the power to choose
and you don't, so you have to wait until I do that.
So you just give up power.
When you give up power, people will assume it.
They're capable individuals with agency.
So that's kind of what we do.
We give up power in doing that.
And so it means that the design process
becomes now an educational process
and it's not unidirectional.
It's not just, oh, the community members
are learning how to do design and research.
No, you are learning about the lived experience
and that lived experience is now on the team
and it actually checks us when we start
to go in a wrong direction.
It checks us when we start to do something
that's not going to be beneficial for the people.
It's beautiful to have it on the team.
And they are also learning, yes, some new skills,
but we're learning another experience
and that experience stays on the team much better
than any type of quote unquote empathy.
We might try to engender through a design process.
We don't even have to worry about empathy
because it's embedded in the team.
It becomes a move point
because that experience is on the team.
And so the facilitation now changes the model.
So instead of designers, facilitator for instance,
we move to a model of designer as community member,
which means the designer now,
even if the designer hasn't been a community member,
it means that the designer is equal
and sits alongside all of the other community members
and that the skill set of the designer
or researcher or facilitator is equal
to all the other skill sets and assets
that all the other community members bring.
We all bring it to the table
and it kind of guides the process.
We also move to a model not just of designer
as community member but community member as designer, of course,
because now they're doing the design, they're doing the research
and community member as facilitator.
So it means that the role of a facilitator,
if it is the professional facilitator,
is to give up power or refuse to facilitate, right?
Which is also my view of leadership.
If leadership becomes a role,
then the job of a leader is to resist leadership.
In other words, to allow others
or to be there alongside others
as they assume leadership
as leadership really as a role can be done in any position.
So what happens is that if you were to come
into any of my radical participatory design processes,
you would know who was the professional designer
because that person may not be upfront.
You would know who was the professional facilitator researcher
because that person may not be facilitating the process.
It's equal and it's spread out.
Now, I will be honest, there are times when I do this
and people are like, I'm not ready,
I don't want to facilitate, I don't know, and that's fine.
So usually in those cases, it's a gradual process
where maybe the professional person is starting the facilitation
and then if you come in the middle of the process,
more of the community members are doing it
and by the end the professionals aren't doing it at all,
it's just kind of equally spread.
And in some cases, because facilitation might be a skill
that a community member has,
you might see community members doing that
from the very beginning.
But usually if they're not doing it from the very beginning,
it slowly transitions to where they are doing it.
So it changes the model and it's been a good learning process
as I've done this in a lot of different spaces.
I've been lucky enough to do it both in the private sector
in the public sector, a nonprofit
and outside of organizations as well, just in communities.
- Wow, so cool, I love the work that you're doing
and we could probably talk for hours and hours on this,
but we are coming to an end of the day.
So I want to just invite you to leave our listeners
with a final thought.
- Yeah, the final thought you've heard me say it already
is I'm inviting you to give a power in some space
and begin to practice design in at least one place
where you're already a community member.
- Wow, so cool, I love it.
Victor, thanks so much for coming on in the show.
Hopefully we'll get a chance to talk again soon.
- Sure, I've loved it.
Thank you for having me, thank you for inviting me
and I look forward to seeing you next time.
- Thanks for joining me for another episode of Control the Room.
Don't forget to subscribe to receive updates
when new episodes are released.
If you want to know more, head over to our blog
where I post weekly articles and resources
about radical inclusion, team health, and working better.
VoltageControl.com.
Podcast Summary
Key Points:
Victor Udoawe's career journey spans engineering, community work, health counseling, and government service, evolving into a deeply human-centered and equity-focused design practice.
He emphasizes radical participatory design, where community members are full-fledged, always-present members of the research and design team, not just participants or research subjects.
This approach democratizes power by removing facilitator control, allowing community members to lead decision-making, interpretation, and sense-making throughout the process.
Equity is not limited to specific projects but is embedded in every stage of design, ensuring inclusivity, representation, and awareness of lived experiences and systemic biases.
Lived experiential knowledge—such as bodily intuition or personal insight—is treated as equal to institutional knowledge and essential for effective, context-sensitive solutions.
The design process shifts from top-down to co-creative, with roles fluidly shared between professionals and community members, transforming facilitation into a practice of power relinquishment.
Multiple research methods—including interviews, observation, mystery shopping, and futures work—are integrated through triangulation to build confidence in outcomes.
Victor advocates for ontological and pluralistic design, emphasizing the need to consider how environments and systems shape human behavior and open up diverse, future-ready possibilities.
Summary:
Victor Udoawe shares his transformative journey from mechanical engineering to a human-centered, equity-focused design practice rooted in community, trauma awareness, and participatory empowerment. His work at NASA and in public service highlights a shift from traditional, top-down design to radical participatory design, where community members are not just consulted but fully integrated into every stage—decision-making, interpretation, and outcome ownership. This model challenges the power dynamics of facilitation by intentionally relinquishing control, allowing communities to lead, interpret, and shape their own futures.
He stresses that equity is not a project-specific goal but a cross-cutting lens that influences all design processes, ensuring inclusivity and representation. Lived experience—such as bodily intuition or personal insight—is positioned as equally valid as institutional knowledge, especially in health and community contexts. Drawing from methods like triangulation, mystery shopping, and futures foresight, Victor’s approach builds robust, contextually grounded solutions.
Ultimately, he calls for a reimagining of design as a collective, co-created practice—one that honors local knowledge, distributes power equitably, and fosters a future where diverse, pluralistic possibilities are not just imagined but actively designed.
FAQs
Radical participatory design goes beyond inclusion or methods by ensuring community members are always present and fully empowered as equal partners. Unlike traditional models where community members join workshops and professionals make decisions, radical design means community members are full-fledged members of the team from start to finish, leading, deciding, and owning outcomes.
It deliberately gives up power by removing the facilitator's role in decision-making, allowing community members to take leadership. This prevents reinforcing hierarchies and ensures that interpretations, evaluations, and sense-making happen with community input, not behind closed doors.
Lived experiences—like bodily sensations or personal observations—provide direct, context-specific insights that institutional knowledge often lacks. For example, a person’s body signals during labor or dehydration are vital to medical diagnosis and are more reliable than textbook knowledge alone.
Equity is embedded in every project, not just those focused on social justice. It ensures that design processes include marginalized voices, avoid harm, and create outcomes that reflect community strengths rather than deficits.
He uses triangulation—combining interviews, observational research, experiential research (like mystery shopping), quantitative analysis, and asset-based research—to build confidence in findings and ensure a well-rounded understanding of both customers and employees.
Futuring and re-worlding involve designing possibilities that open up diverse futures instead of limiting them. This challenges dominant, one-world narratives and supports pluralistic visions of what a good life or society might look like.
Chat with AI
Loading...
Pro features
Go deeper with this episode
Unlock creator-grade tools that turn any transcript into show notes and subtitle files.